What’s the Right Social Media Scheduling Tool for Your Business?

Webbiquity

With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives.

The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. ” — Social Media Today.

Influencer marketing is fully integrating with social media marketing strategy

Biznology

The RFP was for a year’s social media strategy consulting. ” Companies, brands, associations, and organizations are not separating out social media from influencer engagement. Influencer marketing is no longer an optional part of a social media campaign.

Nine Social Media Marketing Stats You Can Use

Webbiquity

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Buyers appreciate business social media use. Plan to increase your social media budget.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

How email and social media can supercharge your lead generation strategies. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

Why Your Business Needs Social Media

Marketing Insider Group

Social media provides immense potential for businesses because consumers habitually log on to it daily and are exposed to companies. It can be difficult to keep up with evolving trends on social media, so B2B reviews […]. The post Why Your Business Needs Social Media appeared first on Marketing Insider Group. Social MediaIt also presents huge challenges for businesses, however, because it’s an ever-changing space that is extremely noisy and crowded.

115 Facts You Never Knew About Social Media [Infographic]

Webbiquity

It’s something that you use almost every day, but how much do you really know about social media? Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? Guest post by Josh Wardini.

Free Tools for Startups to Boost Social Media Presence

Webbiquity

While it’s almost unheard of for businesses to completely ignore social media these days, startups have to be especially mindful of its advantages and uses. Here are some unique tools to help boost the social media presence of your startup. Guest post by Nick Rojas.

Social media strategy leaders: Sarah Nilson

Biznology

Welcome to the next post in a series celebrating leaders in social media strategy. With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media.

Why Every CEO Should Have a Social Media Presence

Onalytica B2B

This social media trend coupled with millennials being deemed the “future” would suggest that every professional looking to target this group should be on social media; a “no brainer”- right? WHY SHOULD I BE ON SOCIAL MEDIA?

Social media strategy leaders: Lisa Marcyes

Biznology

How has your work brought you to where you are now, a leader in social media strategy? Loving the social aspect that communities offered so much, I transferred into a social media channel management role. I currently manage all of the social media marketing strategy for Marketo.

Should you stop (organic) social media activity?

Biznology

Here’s the deal: your inability to crack the social media code and get more likes, retweets, and shares may not be you. ” Avinash’s post highlights social media posts from big-brand companies and breaks down their actual success metrics (rather than just focusing on likes).

Make an Impact: Intelligent Social Media Marketing

Marketing Insider Group

Investing in social media is something every business owner is told to do and something that every marketing department has to focus on – that’s a given. Return on investment in social media marketing has long been a tricky topic and […]. The post Make an Impact: Intelligent Social Media Marketing appeared first on Marketing Insider Group. Social Media business internet marketing marketing social media marketing

Using Social Media for Customer Service

Navigate the Channel

There are many ways that B2B companies are different entities than B2C companies, but social media usage is not one of them. Because the fact is that your prospects, existing customers and employees are all on social media, probably every single day.

Earned-media micro-influencer marketing primer

Biznology

It used to be thousands of dollars-per-post, but now brands and agencies are signing partner contracts with digital, social media , and online influencers. And then there’s earned media marketing. The post Earned-media micro-influencer marketing primer appeared first on Biznology.

Hiring the Perfect Person to Run Your Social Media

Act-On

Planning to increase your social media budget this year? According to the Content Marketing Institute’s 2016 Benchmark report , 93% of marketers use social media, on an average of six platforms. Social media marketing. Social media engagement. Social Media Planner.

Social media strategy leaders: Kerry Gallagher

Biznology

Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future social media marketers. I’ve spoken with leaders in media, marketing technology, higher education and now finance!

7 reasons why you need a social media marketing consultant

Biznology

You are ready to start implementing all those techniques you discovered from those social media gurus. Wouldn’t you rather be building your business in alignment with your vision than using social media to market it? You don’t like social media marketing.

How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity

Quick: Can you list the goals of each and every one of your social media efforts? So much of social media is on the fly—a response rather than a plan—that it can become a slippery planning slope for companies, especially those that are understaffed.

Organic vs paid social media: 12 myths vs realities

Biznology

Paid social media is charged on a cost-per-click (CPC) or cost-per-thousand (CPM) basis. The social media landscape is constantly evolving. To understand organic vs paid social media, here are 12 myths vs realities. SOCIAL MEDIA IS ABOUT CONVERSATIONS AND CONTENT: Myth.

The Marketing Magic of Social Media Polls

Content Standard

Thanks to social media polls, getting feedback from your audience on questions like these is easier than ever. What’s interesting about polls on social media is how they make capturing data and engaging users so intimate and immediate. How to Utilize Social Media Polls.

First Aid for Media Burn

Marketing Craftmanship

In the business of keeping everyone else honest, the news media is “one of the worst sectors in keeping themselves accountable,” according to American Lawyer editor Steven Brill. This is where more sophisticated remedies for media burn may be appropriate.

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Why Plan a Social Media Takeover?

Act-On

Brands spend many years strategically building, nurturing, and growing their social media presence — and for good reason. Social media is the younger and more powerful sibling of “word of mouth,” with 77 percent of customers more likely to purchase a new product when they learn about it from friends or family. After carefully cultivating these channels, however, many brands willingly hand over the keys to a complete stranger for a social media takeover.

8 Killer Tips for More, Better, Earned Media

Act-On

Buzzword alert: Earned media is the attention and coverage your brand gets that fulfills two requirements: 1) you didn’t pay for it (that’s “paid media”), and 2) you didn’t do it yourself on your own branded web/social properties (that’s “owned media”).

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3 Tips for Using Social Media for B2B Marketing

Webbiquity

Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Employ Someone Who Knows Social Media, Not Just Your Business.

How to Get More Leads From Social Media

Act-On

What’s your impression of how hard it is to generate leads on social media? My impression used to be that social media lead generation is unusually hard—much harder than content marketing. But in a recent survey of marketers from Ascend2 , content marketing actually surpassed social media in terms of difficulty. And today even generating leads from social media is no longer impossible. How we track and measure and publish on social media has improved.

How to Create Social Media and Content Marketing Synergy

Act-On

Do you have social media and content marketing synergy? Marketers understand that in today’s digital environment, social media is a must-have for reaching customers. In fact, roughly one in every five minutes (about 19%) of all media time is spent on social sites and apps. They share their amazing footage with the company, which in turn posts the videos on social media. Select social media channels strategically.

Should Brands Rely on Social Media to Connect with Consumers?

Marketing Insider Group

Since social media channels have come into existence, brands have been trying to figure out how to leverage them as sales channels for consumers. The post Should Brands Rely on Social Media to Connect with Consumers? Social Media

Social Media Engagement – 2017’s Surprising Best and Worst Performers

Marketing Insider Group

Spoiler alert: Facebook is not the most engaging social media channel! Despite its sheer numbers of active users and maturity, this social media network may no longer be the top platform to focus on for your social media marketing strategies. Social Media

Hiring the Perfect Person to Run Your Social Media

Act-On

Planning to increase your social media budget this year? According to the Content Marketing Institute’s 2016 Benchmark report , 93% of marketers use social media, on an average of six platforms. Social media marketing. Social media engagement. Social Media Planner.

How to Use Slack for Social Media Marketing

Marketing Insider Group

Social media marketing is a necessary part of any brand’s promotional strategy at this point. The post How to Use Slack for Social Media Marketing appeared first on Marketing Insider Group. Social Media slack social marketing

How to Harness the Power of Social Media

Writing on the Web

When it comes to content marketing , social media has become an essential part of most smart professionals’ marketing plans. However, social media marketing isn’t as simple as a lot of business owners anticipate.

What your social media marketing consultant will never tell you

Biznology

Too many companies try to outsource their social media in hopes that a social media expert, like me, will care about their brand just as much as they do. One of my goals as a social media marketing consultant is to help as many companies as possible train their own teams to take the reins on social media, even though I can make more money doing it myself. Sure, social media consultants may have the best of intentions, but most of them are juggling multiple clients.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

Image credit: Buddy Media. In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. 15 Best Social Media Tools by CodeGeekz.

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Social media employee advocacy is the heartbeat of your company

Biznology

On social media. I look at social media for business from a holistic viewpoint. Crafting an effective social media strategy starts with your employees. Too many companies work backward, trying to fit employee advocacy into a pre-existing social media program.

12 Brilliant Ways To Save Time on Social Media

Act-On

How much time do you spend on social media every week? To give you an idea of what’s about normal for social media management time, consider the chart below. It’s from Social Media Examiner’s 2015 Social Media Marketing Industry Report.

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity

Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. Social Media Examiner.

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Read this article before you start a social media program

Biznology

Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? Yet many people hire someone to implement a social media program without really knowing why. How can I use social media?

23 Outstanding Social Media Marketing Guides

Webbiquity

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

Why every business needs a social media business audit

Biznology

Not active on social media? While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Here are nine steps to audit your social media channels and identify areas to improve.