How to Choose a Good Social Media Agency

Biznology

There are thousands of agencies that claim they “do social media.” The truth is that there are tons of agencies that offer social media services, but it is exceedingly difficult to find an agency that really does social media well. So how do you find a good social media agency?

Social Media Recruitment: Optimizing Your Hiring Leads

Marketing Insider Group

Enter social media recruitment strategies—today’s most savvy way to showcase your company culture via social media and network with prospective job candidates. 3 These numbers overwhelmingly support that social media recruitment is a necessary tool in today’s market.

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Media Kit 2022

SWZD

Media Kit ResourcesWe help you strategically plan, develop, and execute integrated campaigns, drawing from our deep understanding of tech buyers and the buyer’s journey.

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48% of Marketers Cite Social Media as Top Area of Desired Growth

KoMarketing Associates

As marketers continue to explore new tools and resources available to them, research suggests that social media remains a key area of interest and investment. At the time, 28% of respondents admitted that social media marketing is their department’s weakest skill.

Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects. The modern era of MarTech is great, isn't it? and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages.

How to Find Black Owned Media for Your Media Plan

Bionic

Bionic just unveiled two new tools that help you find Black Owned Media. Finding Black Owned Media is a Top Challenge. What’s been missing are tools that make it easy to source media from diverse suppliers while in the media planning and media buying process.

Faster Media Plan Placements and Media Plan Downloads

Bionic

Bionic just upgraded its software to speed your media planning workflow with faster media placements, faster media plan downloads, and faster GCM exports. Faster Media Planning. Last month, we gave you Faster Media Planning with Intelligent Caching.

How to Determine Your Paid Media Budget

SmartBug Media

Paid media is a great way to supplement your inbound marketing efforts. Whether you’re in the beginning phases of your strategy or you’ve been executing a plan for some time, paid media can help you generate qualified leads quickly for your organization. Lead Generation Paid Media

Faster Media Planning with Intelligent Caching

Bionic

Your media planning experience just got a lot faster. Bionic Media Planning Tool. The Bionic media planning interface is our crown jewel. The first version of Bionic introduced the media planning interface almost 10 years ago. 16 API Calls to Render a Media Plan.

Kids and keyboards don’t mix for social media managers

Biznology

But if you manage your company’s social media accounts, this is actually a risk that you should consider. But would you really rather explain to your boss – or worse yet, the media – why you accidentally tweeted “;l;;gmlxzssaw” or something worse from the company account?

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

How email and social media can supercharge your lead generation strategies. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

22 Key Statistics For Successful B2B Social Media Marketing Programs

KoMarketing Associates

Social media has changed the way we live, interact with each other, and, yes, even market our businesses. billion people use social media worldwide, making it one of the most popular online activities. Designing an effective B2B social media marketing strategy, however, is no easy feat.

Keeping up with Media Trends

Biznology

One of the many challenges facing any media outlet is keeping up with the constantly changing media landscape in the United States. Broadcasters, or as they’re called now, legacy media, have had a tough time, in general, trying to stay ahead of the trends.

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How Can Paid Media Boost Your Inbound Marketing Efforts?

SmartBug Media

There are three distinct types of media that make up any digital marketing mix: earned, owned, and paid media. Use paid media to drive inbound efforts. Our entire business revolves around using paid media to help drive inbound marketing.

The Importance Of Earned Media In Your Digital Marketing Strategy

DivvyHQ

So as a company, wouldn't it make sense for you to put a heavy emphasis on earned media? It is, after all, the most trusted form of media you can leverage. Consumer trust in organizations (or lack thereof) is a hot-button topic these days.

3 Steps for Mastering B2B Demand Generation on Social Media

Speaker: Paul Slack, Vende Digital CEO

Today, we all need to have a robust social presence, but most companies struggle to do it correctly. Discover how leading B2B companies are driving opportunities and revenue with social media by engaging buyers in the places they go to learn.

Paid Media and Inbound Marketing Success Stories

SmartBug Media

The best campaigns are put together with a balanced mix of earned, owned, and paid media. Combining your inbound efforts with paid media strategy can skyrocket desired results—for example, these companies are a testimony to how using paid media can accelerate inbound marketing tactics.

How to Create Shareable Social Media Content

Marketing Insider Group

Writing optimized social media posts that are highly engaging isn’t as easy as it looks. To get the most out of social media, you need a plan. Every social media platform involves a different strategy to help you reach a unique audience. Social Media

4 Media Relations Lessons…Learned the Hard Way

Marketing Craftmanship

Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive or PR agency rep. Some of those media scars have been self-inflicted; others were caused by journalists who often play by their own set of rules.

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Busting the Top 5 Social Media Myths

Biznology

Leading social media practice at a major company is never boring. And yet, I do find myself sometimes sounding like a broken record – especially when it comes to helping people understand some very basic principles of social media for business. Social media is for fun.

Organic Growth Strategy: How to Leverage Market Collateral Around Social Media

Speaker: Akilah Murrell, Sr. Director of Channel Marketing at Channel Maven

Join Akilah Murrell, Senior Director of Channel Marketing at Channel Maven, for this how-to session on engaging your buyer base through social media.

Which social media channels should your brand be present?

RockContent

But with so many social media platforms out there, how can your company make such a big decision? In this guide, you will understand why it is so important to have social media profiles for your business. How to build a social media strategy? Social media is the place for that.

85% of B2B Marketers Who Use Social Media Remain Dedicated to Facebook

KoMarketing Associates

As B2B marketers continue to explore the benefits of social media marketing , new research indicates that they remain invested in Facebook and LinkedIn, in particular. B2B Marketers Reaping the Benefits of Paid Social Media. Industry News Social Media Marketing B2B Marketing

Why Good Social Media Marketing Prioritizes Relationships

SmartBug Media

According to Bryan Spunt, CEO of Seek Discomfort , social media marketing is one of the best marketing methods you can use to promote products for your e-commerce brand. Effective Social Media Marketing Means Establishing Relationships.

Your Content and Social Media: What You Need to Know

B2B PR Sense

Content and social media seem like the ultimate pair -- you create content, social media helps you amplify it. Engagement on social media boosts brand awareness, brand authority, and even website traffic. Content and Social Media: The Key Takeaways for You.

The #1 Reason Why Sales Coaching is Critical to Your 2022 Sales Success

Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates

Join Tim Hughes, Author of Social Selling – Influencing Buyers and Changemakers and Co-Founder/CEO of Digital Leadership Associates, as he details how investing in sales coaching will teach your team how to navigate social media and therefore create greater sales success.

How to Improve your e-Commerce Performance using Social Media

Biznology

If you’re struggling to improve your website’s traffic, consider reaching out to your customers through some of the currently popular social media platforms. These are the 5 most effective ways you can use social media to your advance. Each social media has a dominant audience.

Choosing the Right Social Media Platforms for Your Buyer Personas

Marketing Insider Group

But when you’re dealing with large social media audiences, you need to not only think about who you’re talking to but where they spend their time and what you want to achieve by engaging with them. Start by compiling data about those who already engage with you on social media.

How to Align Inbound and Paid Media Strategies to Hit Your MQL Goals

SmartBug Media

Paid media’s reputation as an effective channel to generate quality leads has ebbed and flowed over time and per industry. However, like inbound marketing, paid media certainly has a place in your overall marketing strategy. Inbound Marketing Media. Let's be honest.

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Using Paid Media in 2022 to Hire Smarter

Navigate the Channel

Using social media platforms as a job recruitment tool is one option. Paid Social Media vs. Paid Hiring Platforms. Social media is a little bit different. Of course, you don’t want to blast a social media job advertisement out to a large audience and hope for the best.

Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand. Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program.

How to Learn Social Media Without Getting Scammed

Contently

This February Austin McBroom, former college basketball star and patriarch of YouTube ‘s ACE Family, launched an online social media course. McBroom’s is a particularly egregious example of social media courses that are accused of being flops, or outright scams.

The 2022 Guide to Content Marketing on Social Media

DivvyHQ

With social media still being the top content distribution channel for major brands, it needs to occupy the lion’s share of your content planning during the coming year. This guide to up-and-coming social media marketing trends can help you lead the pack in 2022.

Report: Majority of Marketers to Increase Social Media Marketing Budgets

KoMarketing Associates

Digital marketers have already discovered that leveraging social media can have a positive impact on their overall bottom line. In terms of gaining a competitive advantage, most marketers (60%) said that it is imperative to invest more resources into social media.

5 Hacks to Boost Your B2B Company’s Organic Social Media Reach

Marketing Insider Group

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. Here are 5 hacks you can use to boost your company’s organic social media reach. Develop a Social Media Strategy. Social Media

Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.

Best Free Social Media Analytics

TrustRadius Marketing

Social media is essential to building brand awareness and increasing sales. Social media analytics is indispensable for improving social media performance and business growth. Best Free Social Media Analytics Tools in 2022.

5 Best Tools for Writing Engaging Social Media Content

Industrial Marketer

The role of social media in digital marketing has been growing rapidly over the past decade, which makes engaging social media content increasingly important. Read more » The post 5 Best Tools for Writing Engaging Social Media Content appeared first on Industrial Marketer.

Report: Organizations Continue to Undervalue Social Media Marketing Data

KoMarketing Associates

However, new research suggests that many are under utilizing social media. However, 46% still claim that their organization only views social media marketing data strictly as a marketing resource. B2B Marketers and Social Media Channels.

The Upcoming Brand’s Guide to Social Media Policy

Marketing Insider Group

Social media is an undeniable part of the B2B digital environment. With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions. Social Media