Busting the Top 5 Social Media Myths

Biznology

Leading social media practice at a major company is never boring. And yet, I do find myself sometimes sounding like a broken record – especially when it comes to helping people understand some very basic principles of social media for business. Social media is for fun.

Report: 69% of Marketers Use Social Media to Develop More Brand Awareness

KoMarketing Associates

Although social media marketing is still challenging for some marketers, new research suggests that it continues to help businesses grow brand awareness. Only 40% of respondents said that driving sales was the primary purpose of their social media marketing strategy.

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Report: Facebook Remains Dominant Among B2B Social Media Marketers

KoMarketing Associates

As B2B marketers turn to social media to reach out to customers and prospects, new research suggests that Facebook still reigns supreme as a go-to channel. There are several benefits associated with utilizing social media across the board, according to the report.

Which social media channels should your brand be present?

RockContent

But with so many social media platforms out there, how can your company make such a big decision? In this guide, you will understand why it is so important to have social media profiles for your business. How to build a social media strategy? Social media is the place for that.

Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.

The Upcoming Brand’s Guide to Social Media Policy

Marketing Insider Group

Social media is an undeniable part of the B2B digital environment. With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions. Social Media

10 Sales Influencers You Should Be Following On Social Media

Zoominfo

Social media has become a bullhorn for top sales influencers, and these easy-to-use (not to mention, free) platforms are something you should absolutely be active on in order to stay current in your sales strategy and become a sales influencer yourself.

Social Media Management

Navigate the Channel

The post Social Media Management appeared first on ER Marketing. home slider

B2B Advertising: 20 Examples of Terrific B2B Social Media Ads

KoMarketing Associates

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. B2B social media advertising is also a bit less competitive than other marketing channels. There’s also a perception that most of B2B social media advertising is done on LinkedIn.

Graphic Design Trends for Social Media in 2021

RockContent

The post Graphic Design Trends for Social Media in 2021 appeared first on Blog. When it comes to social networks, success requires more than quality content and a competent strategy – the “third whale” is thoughtful design.

Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects. The modern era of MarTech is great, isn't it? and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages.

Your Content and Social Media: What You Need to Know

B2B PR Sense

Content and social media seem like the ultimate pair -- you create content, social media helps you amplify it. Engagement on social media boosts brand awareness, brand authority, and even website traffic. Content and Social Media: The Key Takeaways for You.

8 Best Social Media Feed Tools to Boost Followers

Optinmonster

Are you looking for the best social media feed tools for your website? Social media feed tools let you dynamically display user-generated content and customer reviews on your website that are originally posted on various social networks, including Facebook, Instagram, Twitter, and YouTube.

What is Controlled Media?

Brandpoint

With such a saturated market of news and information, controlled media is not only a way to gain full control over the perception of your brand, but also guarantee that your content is seen. Haven’t heard of controlled media? What is controlled media?

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How to Improve your e-Commerce Performance using Social Media

Biznology

If you’re struggling to improve your website’s traffic, consider reaching out to your customers through some of the currently popular social media platforms. These are the 5 most effective ways you can use social media to your advance. Each social media has a dominant audience.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

How email and social media can supercharge your lead generation strategies. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

How to Convey Your Brand Personality Through Social Media

Marketing Insider Group

But, conveying your brand’s personality to your audience on social media isn’t always easy. Before you can convey your brand personality through social media, you need to define it. What do we want to offer our audience on social media? How does our audience use social media? Once you have an idea of who your audience is and a content strategy that makes sense, you’ll be able to begin creating social media content that resonates with them based on their personality.

How to Hire The Perfect Person To Run Your Social Media

Act-On

Are you thinking about hiring a social media expert to help with (or run) your social marketing? Social Media Marketing hiring recruiting recruitment social marketing social media social media experts social media for business social media marketingPro tips for knowing when, why, who - and how - to hire.

Ways To Fuse Social Media With Print Media

Marketing Insider Group

Creating a publicity campaign could never be easier now thanks to social media. The post Ways To Fuse Social Media With Print Media appeared first on Marketing Insider Group. Social Media StrategyGone are the days of printing out thousands, if not millions, of flyers. No more buying up space in your local newspaper and plastering your logo on billboards. Digital marketing can spread your brand to users all over the globe. Or can […].

Survey: Digital Marketing, Social Media Remain Top Tactics Among Marketers

KoMarketing Associates

Although the COVID-19 pandemic has changed the way marketers do business, new research shows that they are falling back on some of their favorite tactics, such as social media marketing, to maintain a certain level of success. At the bottom were media planning and buying (2.9)

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Learn 3 Digital Marketing Hacks to Grow Leads and Sales in 2021

Speaker: Paul Slack - Vende Digital CEO

The role of marketing is changing rapidly. Marketers are now expected to grow pipeline and prove ROI more than ever! Register for this live webcast and you’ll see how other B2Bs are using digital marketing to EXPLODE their pipelines. What’s working may surprise you: It’s not PPC It’s not SEO. It’s not Content Marketing AND It’s NOT even social media You Don’t Want to Miss This Virtual Lunch & Learn! The first 100 registered attendees will also receive a $20 GrubHub gift card. During this webcast you will learn: Ways you can be OMNIPRESENT to your ideal target prospects EVERYWHERE! How to take the lead RIGHT NOW while others are just trying to stay relevant To go from an inconsistent and unreliable pipeline to CONSTANTLY FEEDING your sales team with qualified leads. How to EFFECTIVELY plan your next move with digital And how to do ALL of this without having to learn new things, work 12 hours a day, or pull your hair out trying to figure this out on your own.

Why Social Media Marketing Is Important in 2020 and Beyond

Oktopost

We’ll just come right out and say it: Social media marketing isn’t for the faint of heart. Follow Oktopost on LinkedIn , Twitter and Facebook for meaningful discussion on incorporating employees into your social media strategy. Social Media Marketing Social Media Strategy

How We Learned To Stop Worrying and Love Social Media Governance

Biznology

Does your company suffer from abandoned Facebook accounts, a company Twitter handles you never knew about, misbranded Tik Tok channels, or even an occasional personal tweet mistakenly posted to a branded social media channel?

Email Marketing Isn’t Owned Media—It’s Granted Media

Oracle

Email marketing has an unfortunate reputation as being owned media. Okay , you might say, if email marketing isn’t owned media, then what is it? The root of the misconception here is that email marketing doesn’t fit into the traditional paid-owned-earned (POE) media model. In fact, social media doesn’t fit into that model either. What are the key characteristics that distinguish granted media from owned media? all paid media).

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The Future of Social Media

Marketing Insider Group

The post The Future of Social Media appeared first on Marketing Insider Group. Social MediaSocial networks are becoming more and more popular. In 2016, about 70% of Internet users are social network users and these figures are expected to grow. A few years ago, we were happy to get likes from friends and relatives; today, we share tips and skills, promote services and buy goods, etc. Many well-known […].

Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand. Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program.

7 Ways B2Bers Can Rock Lead Gen Via Social Media

Act-On

You knew that social media is a very affordable lead generation tool, but did you know that it’s rated third in effectiveness after email and your website? Demand & Lead Generation Social Media Marketing demand gen demand generation lead lead gen lead generation leads social marketing social media social media marketing

Does Social Media Really Generate Revenue?

Zoominfo

The most important question for businesses that incorporate social media — albeit the natural rise and fall of a particular platform’s dominance is: Does social media really improve the bottom line? The Debate: Is Social Media Lead Gen or Brand Building or Both?

Five social media courses make one social media strategy meal

Biznology

Most social media marketing strategies are like my mum and me in Genova : we were supremely blissed-out happy with our experience of the authentic, delicious, “to the tooth” spaghetti al pesto. A proper online brand management and social media marketing campaign demands a multi-course meal of more than just spaghetti al Twitter , pasta a la Facebook , and lasagna al Instagram. Each one of of the social media “courses” are part of the entire experience.

Donna Thomas Joins Visual Data Media Services as Senior Vice President of Sales, Americas

Biznology

JEM is pleased to announce that our client, Visual Data Media Services has welcomed industry veteran, Donna Thomas to its senior leadership team to accelerate Visual Data’s next phase of growth and deliver unparalleled value to customers.

Social media analytics & reporting guide

Sprout Social

The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Getting started with social media analytics. We’ve outlined some of the basics that will help you analyze your social media reports.

7 Best WordPress Social Media Plugins to Boost Your Followers

Optinmonster

Are you looking for the best social media plugin for WordPress to increase your followers? Social media is one of the biggest tools for companies to grow. But how can you leverage the website you already have to increase your following on social media?

How to Handle a Social Media Crisis

Oracle

The key to crisis management in the digital era is social media. Using social media , companies and brands can respond to crises in near real-time. And the focal point of this crisis response on social media needs to be the company’s CEO. In short, it’s important for the CEO to step up during a social media crisis , and to ensure that the proper policies and procedures are in place to deal with any potential crisis moment.

10 Examples of B2B Companies Using Social Media Successfully

KoMarketing Associates

B2B companies are doubling down on social media and it’s paying off. Many social media marketers feel like social media is an important part of their overall marketing strategy, and they’re employing the latest trends and available options. After all, Content Marketing Institute reported that 61 percent of B2B marketers increased their use social media for content marketing purposes compared with one year ago.

6 Social Media Metrics That Matter

Benchmark Email

You get out of social media marketing what you put into it. … The post 6 Social Media Metrics That Matter appeared first on Benchmarkemail. Social MediaAnd to know how far your efforts are taking you, you need to be tracking your metrics.

5 Reasons B2B Companies Should Use Social Media Marketing

Marketing Insider Group

A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration. Despite the advantages of social media marketing, […]. The post 5 Reasons B2B Companies Should Use Social Media Marketing appeared first on Marketing Insider Group. Social Media

Resources for social media advertising & paid social

Sprout Social

In a pay-to-play game, social media advertising is a must for brands. Paid social media strategies help with exactly that. But the real challenge is understanding the specifics of social media advertising, how to get started, what to spend and how each network operates.