What Is CAN-SPAM? [FAQs]

Hubspot

CAN-SPAM ( C ontrolling the A ssault of N on- S olicited P ornography A nd M arketing) is an act that was passed in 2003. The Bureau of Consumer Protection notes that CAN-SPAM doesn''t just apply to bulk email. "It Rules to Follow for CAN-SPAM Compliance.

Do You Need to Worry About CAN-SPAM Lawsuits?

Modern B2B Marketing

Unfortunately, I don’t really need to introduce the idea of spam to you. No, not the (beloved by some) canned meat product, but the clutter of unwanted, unsolicited, and unnecessary emails that pretty much anyone with an email address has experienced. Who Can Sue Under CAN-SPAM?

Why your referral marketing recipe needs to include CAN SPAM

Amplifinity

How well does your referral program walk the CAN SPAM line? Let’s be honest, most people detest spam in both the digital and the supposedly food based form. That’s why it was inevitable that the Federal Trade Commission passed the CAN SPAM Act in 2003.

Better built than bought – how to build your email marketing list

Biznology

So, your message in their inbox is viewed as an uninvited guest at best, and as a potentially malicious piece of spam at worst. You can also run afoul of regulations like the CAN-SPAM act , which prohibits many kinds of unsolicited email messages.

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Are you ready for GDPR, Europe’s upcoming data privacy requirements?

Biznology

They are not just focused on prospecting, like the CAN-SPAM and Do Not Call regulations in the U.S. Privacy is probably one of the least appealing topics in marketing. But this one’s a doozy.

Using email effectively in your content marketing

Biznology

Spam is a bad thing. Certainly, there are things it can’t do, but when it comes to things like lead nurturing and maintaining relationships with existing clients, email is in a league of its own. The CAN-SPAM act requirements go well beyond that.). Everyone hates email.

Five Reasons Why Your Email Gets Blocked

ANNUITAS

Sending to a large amount of hard bounces, receiving a lot of complaints, hitting spam traps, and getting on a blacklist can all affect your reputation in a negative way. Volume: Sending high volumes to a particular network or domain can often appear like an attack on the mail server.

One Simple CAN-SPAM Addition That Could Transform Your Email Marketing

Hubspot

And now, you’re getting spammed -- something no one in the world enjoys. And CAN-SPAM , a law passed to prevent companies from spamming people through email, only does so much to prevent spam. Going Above and Beyond CAN-SPAM Requirements.

Deleting is More than Ok – It’s Key to Clean Data

ANNUITAS

Unsubscribes – If a contact is unsubscribed you won’t be able to reach them -its the law ( CAN-SPAM Ac t). Delete those records and create rules for yourself and others testing so that these can be removed regularly. Inactive records – If a contact hasn’t engaged with you in a given time frame, it’s safe to say they can be removed from your database. Blog CAN-Spam compliance delete Eloqua Markie email best practice

The Power of Unsubscribe

ANNUITAS

Email marketers already know that an unsubscribe link is a legal requirement for CAN-SPAM, as well as a necessary tool for allowing subscribers to remove themselves from your list. But did you know also that having a visible and working unsubscribe link can also help in reducing email abuse complaints? Subscribers who find it difficult to get off your list will get annoyed (rightly so) and possibly report your emails as spam.

How to Generate More Opt-ins With Your Email Marketing Campaign

Modern Marketing

Just because someone is a customer doesn’t mean you can automatically start emailing him or her without consent. Also, remember to include a link to a designated spot on your website (the homepage typically works best), integrated with your email platform, where people can enroll themselves.

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Are You Compliant with Global Email Marketing Regulations?

Marketing Action

We’re not attorneys, so we can’t give out legal guidance, but we can steer you in the right directions and make it easier to meet your global compliance obligations. Penalties for failing to comply with this law can result in fines of up to $16,000.

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Spring Into Compliance – The Canadian Anti-Spam Law (CASL) is Around the Corner

Marketing Action

The Canadian Anti-Spam Law (CASL) C-28 is scheduled for enforcement in Canada late this year to early 2014. The bill intends to promote ecommerce by deterring spam, identity theft, phishing, spyware, viruses, botnets and misleading representations online. CAN-SPAM compliance overview.

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Is Your Email Compliant with Spam Law? Find Out Now, Before It’s Too Late

Marketing Action

Practically the last thought on anyone’s mind is “Are my emails compliant with current spam laws?”. Today, I want to help you and your team jump-start the conversations by reviewing the key components of CAN-SPAM and CASL, two major email regulations in North America.

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Top 5 must-dos for a successful referral program

Amplifinity

There are ways to successfully integrate referral programs into CRM systems that can streamline the work being done and increase ROI without introducing a change in the organizational culture or sales process. Organizations looking to develop a referral program have a lot to consider.

What the New Canadian Anti-Spam Law (CASL) Means for B2B Marketers

ANNUITAS

The difference between the United States CAN-SPAM Law and CASL boils down to permission. Blog Anti-spam law B2B Marketing CASL email and privacy compliance opt-in permission

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Why Hasn’t the US Adopted Opt-In? It’s Time for a Rethink.

Act-On

In fact, one of my first outings was to the FTC Spam Summit in April of 2003. In 2003 the CAN-SPAM act was passed, and with that law the building blocks were laid for “permission-based email marketing.” They’re complying with CAN-SPAM, all right, but at the lowest possible level.

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The Truth about Cold Email

DiscoverOrg

What is spam? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. To start with, let me clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. A spam message may not be illegal, and an illegal message may not be spam, by certain definitions. But as I noted above, whether a message is spam does not answer whether it is illegal.

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5 Basic Things Every B2B Marketer Needs to Do to Prepare for GDPR

The Point

Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business.

How a Baker’s Dozen Years Changed Email & Deliverability

Act-On

She quoted the CAN-SPAM act of 2003 as a reference, and that got me looking back and reflecting on the deliverability and email channel and how we got here. The CAN-SPAM act provided a legal framework for marketers to adopt pertaining to permission-based email.

The Secret To Selling To Today’s Busy Buyers

Vidyard

Now you’re both upset and your teacher, Mrs. CAN-SPAM tells you both to knock it off. What can you do? So wait, how does personalized video work, and, more importantly, how can you get a 3x higher response rate with your own sales cycle?

Email Deliverability: What’s Coming in 2016?

Act-On

Many Email Service Providers (ESPs) make it very easy for you to identify your engaged recipients so you can further segment, and/or send to the recipients differently. CAN-SPAM – Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003.

Is It Time for a Pay-to-Play Email “Stamp”?

Act-On

In 2003, before CAN-SPAM, many of us (okay, me) were still naïve, hoping for an email utopia landscape where we could all get along. You can sit in the font of the plane or in the back.

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The B2B marketing ironies of our time

Biznology

Even Hubspot realizes that you can’t get all the B2B business you deserve using inbound marketing alone. Readers argued that nothing justifies opt-out email behavior — which is ironic because opt-out is in fact the guideline operational under the CAN-SPAM Act.

CASL Countdown for B2B Marketers

ANNUITAS

The Canadian Anti-Spam Law (CASL) takes effect in just over a month (July 1, 2014) and B2B marketers need to be ready. The major difference between CAN-SPAM and CASL is explicit opt-in. CAN-SPAM is more of an opt-out law, where CASL is an opt-in law with express consent.

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Mastering International Email Deliverability

Modern Marketing

US-based mailers mistakenly believe that CAN-SPAM is a good base for understanding international email regulations. In reality, CAN-SPAM is one of the least restrictive set of regulations. CAN-SPAM doesn’t have many address collection rules.

The Perils of Email List Buying – Rookie Mistakes 101

Act-On

As you can see from the rookie mistake the Trump campaign made – an obvious list purchase, with no list cleansing – the outcome is a foregone (unhappy) conclusion. That dislike could range from mild irritation to extreme disgust, and could get your email marked as spam.

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The Beginner's Guide to Email Marketing [Free Ebook]

Hubspot

You have to build a healthy email list, make sure you’re complying with CAN-SPAM regulations, segment your lists so you’re delivering the right messages to the right people, create different types of emails for all different situations, design attractive and on-brand emails, analyze results.

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7 Classic Email Marketing Mistakes – And How to Avoid Them

Act-On

In email, there are so many mistakes you can make that to list them all would turn this blog post into a short book. They don’t want their system dinged by the spam complaints and other issues created by mailing to a purchased list. So you can send them your email newsletters, right?

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The Act-On Email Deliverability Glossary, Part 1

Act-On

Lists that log the IP sending addresses and domains of senders whose emails can be denied due to factors such as reputation, spam complaints, etc. Receiving email servers use blacklists to prevent spam and other unwanted mail (from specific senders) from reaching the intended recipient.

7 Classic Email Marketing Mistakes – And How to Avoid Them

Act-On

In email, there are so many mistakes you can make that to list them all would turn this blog post into a short book. They don’t want their system dinged by the spam complaints and other issues created by mailing to a purchased list. So you can send them your email newsletters, right?

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The Customer Is Always Right: Email Marketing Spam Edition

Modern Marketing

As a member of the Deliverability Operations team, I can tell you that we spend a lot of time discussing the importance of list hygiene and good mailing practices with our senders. Recently, Microsoft detailed this strategy within their own Spam Fighters program. Or non-spam?

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How We Learn – One Size Doesn’t Fit All

ANNUITAS

Not to mention, the rules of engagement change constantly (CAN-SPAM, new Google algorithms) and success is measured by impact on the business versus vanity metrics like clicks and opens. A modern marketer’s job is never dull. It never ends either.

The Thin Line Between Social Media Marketing and Spam

Digital B2B Marketing

You can share. You can publish. You can broadcast. You can spam. Anyone with an internet connection can email or Tweet. With more people publishing and more competition for our attention, free and easy-to-use communication channels lead to spam.

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The Resources You Need to Be an Awesome Email Marketer [In Under 100 Words]

Hubspot

Read up on Sender Score and CAN-SPAM , and check that your email list is healthy. Now you can focus on design and copy. Share your requests and maybe we can surface or create them for you! First, make sure you''re following the rules.

15 Best Practices for Email Unsubscribes – With Examples

Act-On

What’s happening is that some marketers are losing subscribers faster than they can find new ones. Depending on which expert you ask, email list churn can be anywhere from 25-30% a year. This isn’t just good etiquette – it’s the law (the CAN-SPAM law).

Move over Reply Rate… Here’s the New Metric that REALLY Measures Email Success

Outreach

You legally cannot continue to cold email this prospect or you will be out of compliance with CAN-SPAM laws. With the right strategy, can you turn this into a deeper conversation? When can we meet?” Our learnings from analyzing 100,000 emails with Outreach Amplify Intent Classification. Reply rates are important, but they don’t tell the whole story. What? I know - this is sales sacrilege.

From Scratch: Three (More) List Building Strategies for Agencies (and Others)

Act-On

In this post, we’ll look at list-building strategies that require budget, which modern marketers can leverage as they seek “lookalike” contacts, leverage paid media, prep and attend events and trade shows, purchase modern contact lists, and augment their existing forms.

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29 Signs You Need a Break From Marketing

Digital B2B Marketing

You wish for the days before spam filters. You think CAN-SPAM was unnecessary and doesn’t actually do anything. Over time, your role in marketing begins to permeate every part of your life.

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New! Guide to International Email Privacy & Consent Regulations

Marketing Action

Those of you who operate in the US are familiar with CAN-SPAM (the law governing commercial email marketing), but how familiar are you with the laws and consent requirements for other countries in the world?