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What is CAN-SPAM?

ClearVoice

What is CAN-SPAM? If your business uses email marketing, the CAN-SPAM Act allows those receiving your messages to opt out. EACH instance of non-compliance can cost up to $43,792. CAN-SPAM sounds like a catchy name for spam emails, and it is. How to avoid CAN-SPAM non-compliance.

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FTC Completes CAN-SPAM Review

eDataSource

Some background: the FTC solicited public comment on the CAN-SPAM rule back in June 2017. Email marketers have usually felt intimidated by the CAN-SPAM Act while anti-spam advocates have always felt that the CAN-SPAM Act didn’t go far enough. We can see both sides. Their verdict? No changes.

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Do You Need to Worry About CAN-SPAM Lawsuits?

Adobe Experience Cloud Blog

Unfortunately, I don’t really need to introduce the idea of spam to you. No, not the (beloved by some) canned meat product, but the clutter of unwanted, unsolicited, and unnecessary emails that pretty much anyone with an email address has experienced. How CAN-SPAM Works, and What it Requires. Who Can Sue Under CAN-SPAM?

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Understanding Google Analytics Bot and Spider Filtering

Webbiquity

But you not realize just how big the percentage is, or the different techniques you can use to prevent bot traffic from distorting your analytics data. There are lots of spam bots we may not even know are affecting our analytics data. It can be found under Tracking info<Property column<Admin section. Hacker bots.

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What is CASL (Canadian anti-spam law)?

SendX

Due to spam being a severe economic and social burden in Canada and throughout the world, many organizations are finding it necessary to use spam control technologies. Unsolicited email and unsolicited text messages and software can all be considered forms of spam. Less spam emails are being sent to Canadians today.

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How Artificial Intelligence Can Help Your Emails Reach The Inbox

SendX

In this sense, email deliverability is described as the relative amount of email landing in your audiences’ inbox compared to those going straight to the spam folder. How AI Can Be Used to Help Emails Reach the Inbox Most Business to Customer (B2C) marketers use email marketing to connect leads and reach clients.

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7 Ways To Improve Email Deliverability (With One Ingenious Tip)

SendX

They don’t work on subject lines, CTAs, fancy templates unless they are sure that whatever they send will actually land into subscribers’ inbox and not into spam boxes. Inactive subscribers generally don’t remember signing up for your emails and thus tend to mark emails as spam whenever a forgetful subscription catches their eye.

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6 Surefire Strategies to Improve Your Bulk Email Campaign Performance

SendX

Yet email marketing, which can be rightfully considered to be the first form of online marketing, is still a dominant marketing channel. This is because it can provide a high return on investment. If you have been planning to run a bulk email marketing campaign, here are some strategies that can help you get the maximum ROI out of it.

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One Click That Mattered

SendX

We would never expect our emails to land in the spam box… We have been in the email deliverability space for over 2 years now. Internally, we can always ping people on slack or check on WhatsApp but that’s not possible for a sales call. But were still landing in the spam box. Meaning: Find out where these emails actually went?’

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Why AI is Not Taking Over Content Marketing

Marketing Insider Group

AI and content marketing — if you’ve logged into Twitter in the past year, you know it’s all the digital marketing world can talk about. Yes, artificial intelligence is here to stay, and there are definitely ways it can be used to make your content strategy better. I allow my sarcasm to take a little walk : But seriously folks!

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Email Deliverability Terms You Need to Know [Cheat Sheets]

Litmus

But if your email never hits the inbox, all that hard work can be for nothing. While email deliverability can be a bit of a mystery, understanding some of the more technical terms that play into it can make it a little less daunting. Domain names can represent a whole bunch of different IP addresses. Subscriber behavior.

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The Truth about Cold Email

DiscoverOrg

What is spam? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. To start with, let me clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. In fact, SPAM IS LEGAL in the United States.

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Top 20 Email Marketing Terminologies

SendX

There can be many reasons behind an email bouncing, say an invalid email address, your domain being clubbed as spam or the recipient inbox being full. 2) Block When the recipient account stops your emails by triggering spam filters or other factors this is a block. Let’s get started.

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5 Best Tools to Test & Improve Your Email Deliverability

SendX

There can be many ways to avoid such a catastrophe. There are four main aspects to watch for: Reputation : Fewer complaints, no spam traps, no blacklists, few hard and soft bounces help you build a strong reputation. These are just four factors but as you can see, a lot goes behind the scenes in each of the areas.

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Email Subject Line Spam Words to Avoid in Your Next Campaign

Zoominfo

There are certain words you don’t, can’t, shouldn’t, and mustn’t use within your email subject line if you want to pique people’s interest while avoiding spam blockers. There are so many spam trigger words, someone could write a nice thick book about them. Emojis – Emojis and symbols ($$$) are major spam triggers.

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What Is CAN-SPAM? [FAQs]

Hubspot

CAN-SPAM ( C ontrolling the A ssault of N on- S olicited P ornography A nd M arketing) is an act that was passed in 2003. The Bureau of Consumer Protection notes that CAN-SPAM doesn''t just apply to bulk email. "It First, what are the penalties for non-compliance with the CAN-SPAM Act? well, you do the math.

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Email Deliverability | Why Does It Matter?

Predictive Response

of all emails either go to spam or remain undelivered. Email deliverability can seem complicated, but I’m here to help make it a tad easier. Keep in mind that it is possible to have good email delivery where the email lands in the person’s inbox but poor deliverability in that your emails land in Spam folder. Email Delivery.

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8 Tips to Reduce the Email Bounce Rate

SendX

The quality and relevancy of your email content determine how servers will perceive your message and whether it will end up in spam. Avoid spamming your emails with links and multiple CTAs. When using free sender domains, such as Gmail or Yahoo, your emails may end up in spam. Above all, keep it personalized and interactive.

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The Advantages and Disadvantages of Hosting Your Email

SendX

Control Spam and Viruses. You’ll be lucky to pass the spam filter on their email clients. Since you choose the hosting solution, you can even mandate where your email data physically resides. For example, you can opt for hundreds of webmail applications or choose the spam filters you want to put in place.

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What Is Domain Authority and Why Is It Important?

Marketing Insider Group

Domain authority measures the quality and quantity of backlinks to a specific website, making it easier to understand how you can drive more organic traffic. Including quality backlinks can help avoid significant changes in your score, but doesn’t rule out fluctuations since competitor backlinks can’t be controlled. Spam Score.

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The Advantages and Disadvantages of Hosting Your Email

SendX

You’ll be lucky to pass the spam filter on their email clients. Since you choose the hosting solution, you can even mandate where your email data physically resides. For example, you can opt for hundreds of webmail applications or choose the spam filters you want to put in place. The power is in your hands.

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The Email Marketers Guide to Using List-Unsubscribe

Litmus

Because it gives subscribers an alternative to designating your email as “spam,” list-unsubscribe also provides a benefit to email marketers. Giving the option to unsubscribe easily is a much better alternative for sender reputation, email deliverability and list health than having the message marked as spam.

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Experts Share: Why Emails Go to Spam Instead of the Inbox

Litmus

But the reason behind why emails go to spam instead of the inbox is far more complicated than it seems. Dimiter Batmazian, Solution Architect, Deliverability Services at Salesforce Marketing Cloud says these are the most basic steps to ensuring your mail can be delivered without issues. Spam filters operate in many layers.

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LinkedIn Aims To Boost Engagement By Tapping Into AI With Their New ‘Collaborative Articles’

Rock Content

Contributors can gain more visibility, contacts, and recognition via the new Community Top Voice badge , which lasts for 60 days before you have to contribute again to regain the badge. Members can like and react, and ask to be added so that they too can contribute their thoughts, advice, and opinions. We can see their point.

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How to Fix Your Email Reputation

Litmus

Good news: you can fix your email reputation with these steps. How many recipients mark your emails as spam or otherwise complain about your emails. If your organization hit any ISP spam traps or is on any blocklists. Let’s take a closer look at factors that can negatively impact your email sending reputation.

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Email Deliverability: What It Is and Why It Matters

Litmus

Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences. It can impact your branding, engagement rates, and ultimately, your ROI – which has much larger implications for your business. . Email volume.

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Avoid the Junk Folder with Spam Testing

Litmus

Sometimes spam seems like the great unknown. There’s so much out there about spam—but it’s hard to narrow down what exactly is keeping your email from the inbox? What spam filters look for. How Litmus Spam Testing works. What do spam filters look for? Spam trigger words. Spam reports.

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Why spam trigger words are a thing of the past

Litmus

Creating an email can take a lot of work. You might be tempted by the hundreds of articles on spam trigger words to avoid, but don’t be fooled. Spam trigger words are mostly an email deliverability myth, and it now takes more than words to make it into the inbox. Here’s what spam filters actually look at. Tweet this ?.

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Make It to the Inbox—Not the Spam Folder—with Litmus Spam Testing

Litmus

Understanding what causes an email to land in the junk folder can be difficult. It’s not just about spam trigger words anymore. Spam filter algorithms change every day—and keeping up with deliverability best practices can be a daunting task. What is Litmus Spam Testing? With Spam Testing, you’ll ….

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Foundations of Data Privacy in Email Marketing

Litmus

There are anti-spam and data privacy laws all email marketers should know and understand. These include: Controlling the Assault of Non-Solicited Pornography And Marketing ( CAN-SPAM ). Canada’s Anti-Spam Legislation ( CASL ). Lesson 3: Privacy-Proofing. Lesson 1: Laws That Affect Email Marketing.

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What Is Domain Warming, and How Does It Affect Email Deliverability?

SmartBug Media

ESPs have taken measures to protect their users, which can sometimes look like identifying brand email content as spam. Have you ever checked your spam folder and noticed the number of emails from legitimate companies? And how can brands “warm up” their domains? They haven’t “warmed up” their domains. Why is it important?

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What Are the Essential Rules for SEO Copywriting?

Webbiquity

An SEO content writer is a trained professional/specialist who is well-versed in all aspects of SEO and how content can be crafted to achieve search engine rank. They also know both on-page and off-page SEO and can create articles and blog posts accordingly. A writer needs to produce content that can attract Google’s attention.

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Once More Around the Sun: The Year in Email

Goolara

Of course, judging by the content of these emails and the number of typos in both, we can safely assume that these are spam anyway. The real crime is that about half of this company’s mailings go straight to the Spam folder in Gmail. Even after I’ve identified them as not being spam. Cliquer sur le lien! They are not.

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One Simple CAN-SPAM Addition That Could Transform Your Email Marketing

Hubspot

And now, you’re getting spammed -- something no one in the world enjoys. And CAN-SPAM , a law passed to prevent companies from spamming people through email, only does so much to prevent spam. Currently, companies who are CAN-SPAM-compliant just need to: Include a valid physical postal address in every email sent.

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Lost in a Junk Folder Nightmare? Escape (and Never Worry Again) with an Email Deliverability Audit

Litmus

All our efforts are wasted when messages go to spam folders. However, expert help can also come in handy for smaller teams to get insights into their email sending processes. Can be quicker. Can be cheaper. Can be more expensive. Can take longer. Email content (and no, I don’t mean spam trigger words ).

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How Marketers Can Avoid Those Dreaded Email Spam Traps

Hubspot

Well, if they hit a spam trap. There are different types of spam traps, varying levels of repercussions for hitting them, and some email marketers that are more likely to hit them based on the makeup of their contacts database. Here's what we learned about spam traps that we think email marketers should know. yeah, they might.

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Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make

Hubspot

Some may think it''s just a canned food product, but marketers know it''s the law we adhere to when sending emails. And the stakes are high -- you can be fined $16,000 per email if you are caught breaking it. To help you avoid those confusing pitfalls, here are several ways you might actually be breaking CAN-SPAM without realizing it.

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The ROI-Driven Guide to Content for Email Marketing

Marketing Insider Group

Developing great content for email marketing is one of the most effective ways you can encourage organic sharing and increase your brand visibility. You can create emails that stand out by showing your brand personality and focusing on how you add value for your customer. Best practices for optimizing email ROI. That’s a big deal!

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Top 9 Mailchimp Bounce Reasons

Optinmonster

Bounced emails can be a major problem for your business if not solved. High bounce rates can get your email account suspended or affect the deliverability of all your emails, even to valid subscribers. In this article, we’ll go over the top Mailchimp bounce reasons and what you can do about them. What Is a Bounced Email?

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The 6 Important Metrics To Measure Your Email Marketing Campaign

Only B2B

This way you can measure how successful your email marketing campaign is performing. Check For Any Spam Complaints. Spam Complaints. To check this keep tabs on the spam and complainants. Total spam complaints/Number of emails delivered x 100. So, what is your spam complaint rate? Check Web Traffic.

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