Do You Need to Worry About CAN-SPAM Lawsuits?

Modern B2B Marketing

Unfortunately, I don’t really need to introduce the idea of spam to you. No, not the (beloved by some) canned meat product, but the clutter of unwanted, unsolicited, and unnecessary emails that pretty much anyone with an email address has experienced. Who Can Sue Under CAN-SPAM?

What Is CAN-SPAM? [FAQs]

Hubspot

CAN-SPAM ( C ontrolling the A ssault of N on- S olicited P ornography A nd M arketing) is an act that was passed in 2003. The Bureau of Consumer Protection notes that CAN-SPAM doesn''t just apply to bulk email. "It Rules to Follow for CAN-SPAM Compliance.

Trending Sources

Email Unsubscribers: Keep the Bad Out – and the Good In

Act-On

However, there are ways, and things you can do, to keep your recipients engaged and minimize your unsubscribe rate. And you should be glad and thankful that those unsubscribes didn’t come in the form of putting your email in the junk folder, which ISPs note as a spam complaint.

Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make

Hubspot

CAN-SPAM. Some may think it''s just a canned food product, but marketers know it''s the law we adhere to when sending emails. And the stakes are high -- you can be fined $16,000 per email if you are caught breaking it.

Why your referral marketing recipe needs to include CAN SPAM

Amplifinity

How well does your referral program walk the CAN SPAM line? Let’s be honest, most people detest spam in both the digital and the supposedly food based form. That’s why it was inevitable that the Federal Trade Commission passed the CAN SPAM Act in 2003.

Better built than bought – how to build your email marketing list

Biznology

So, your message in their inbox is viewed as an uninvited guest at best, and as a potentially malicious piece of spam at worst. You can also run afoul of regulations like the CAN-SPAM act , which prohibits many kinds of unsolicited email messages.

List 54

Using email effectively in your content marketing

Biznology

Spam is a bad thing. Certainly, there are things it can’t do, but when it comes to things like lead nurturing and maintaining relationships with existing clients, email is in a league of its own. The CAN-SPAM act requirements go well beyond that.). Everyone hates email.

One Simple CAN-SPAM Addition That Could Transform Your Email Marketing

Hubspot

And now, you’re getting spammed -- something no one in the world enjoys. And CAN-SPAM , a law passed to prevent companies from spamming people through email, only does so much to prevent spam. Going Above and Beyond CAN-SPAM Requirements.

Are You Compliant with Global Email Marketing Regulations?

Marketing Action

We’re not attorneys, so we can’t give out legal guidance, but we can steer you in the right directions and make it easier to meet your global compliance obligations. Penalties for failing to comply with this law can result in fines of up to $16,000.

Deleting is More than Ok – It’s Key to Clean Data

ANNUITAS

Unsubscribes – If a contact is unsubscribed you won’t be able to reach them -its the law ( CAN-SPAM Ac t). Delete those records and create rules for yourself and others testing so that these can be removed regularly. Inactive records – If a contact hasn’t engaged with you in a given time frame, it’s safe to say they can be removed from your database. Blog CAN-Spam compliance delete Eloqua Markie email best practice

Is Your Email Compliant with Spam Law? Find Out Now, Before It’s Too Late

Marketing Action

Practically the last thought on anyone’s mind is “Are my emails compliant with current spam laws?”. Today, I want to help you and your team jump-start the conversations by reviewing the key components of CAN-SPAM and CASL, two major email regulations in North America.

Spam 44

The Power of Unsubscribe

ANNUITAS

Email marketers already know that an unsubscribe link is a legal requirement for CAN-SPAM, as well as a necessary tool for allowing subscribers to remove themselves from your list. But did you know also that having a visible and working unsubscribe link can also help in reducing email abuse complaints? Subscribers who find it difficult to get off your list will get annoyed (rightly so) and possibly report your emails as spam.

Spring Into Compliance – The Canadian Anti-Spam Law (CASL) is Around the Corner

Marketing Action

The Canadian Anti-Spam Law (CASL) C-28 is scheduled for enforcement in Canada late this year to early 2014. The bill intends to promote ecommerce by deterring spam, identity theft, phishing, spyware, viruses, botnets and misleading representations online. CAN-SPAM compliance overview.

Top 5 must-dos for a successful referral program

Amplifinity

There are ways to successfully integrate referral programs into CRM systems that can streamline the work being done and increase ROI without introducing a change in the organizational culture or sales process. Organizations looking to develop a referral program have a lot to consider.

Brand 15

What the New Canadian Anti-Spam Law (CASL) Means for B2B Marketers

ANNUITAS

The difference between the United States CAN-SPAM Law and CASL boils down to permission. Blog Anti-spam law B2B Marketing CASL email and privacy compliance opt-in permission

Spam 55

Email Unsubscribers: Keep the Bad Out – and the Good In

Act-On

However, there are ways, and things you can do, to keep your recipients engaged and minimize your unsubscribe rate. And you should be glad and thankful that those unsubscribes didn’t come in the form of putting your email in the junk folder, which ISPs note as a spam complaint.

Why Hasn’t the US Adopted Opt-In? It’s Time for a Rethink.

Act-On

In fact, one of my first outings was to the FTC Spam Summit in April of 2003. In 2003 the CAN-SPAM act was passed, and with that law the building blocks were laid for “permission-based email marketing.” They’re complying with CAN-SPAM, all right, but at the lowest possible level.

The Thin Line Between Social Media Marketing and Spam

Digital B2B Marketing

You can share. You can publish. You can broadcast. You can spam. Anyone with an internet connection can email or Tweet. With more people publishing and more competition for our attention, free and easy-to-use communication channels lead to spam.

Spam 117

The Truth about Cold Email

DiscoverOrg

What is spam? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. To start with, let me clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. A spam message may not be illegal, and an illegal message may not be spam, by certain definitions. But as I noted above, whether a message is spam does not answer whether it is illegal.

Spam 29

Mastering International Email Deliverability

Modern Marketing

US-based mailers mistakenly believe that CAN-SPAM is a good base for understanding international email regulations. In reality, CAN-SPAM is one of the least restrictive set of regulations. CAN-SPAM doesn’t have many address collection rules.

Email Deliverability: What’s Coming in 2016?

Act-On

Many Email Service Providers (ESPs) make it very easy for you to identify your engaged recipients so you can further segment, and/or send to the recipients differently. CAN-SPAM – Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003.

How Unsubscribe Requests Can Affect Customer Experience

Modern Marketing

“What can I do to reduce unsubscribes?” If this is not followed negative engagement and spam complaints will increase, and soon mail intended for a senders’ best subscribers will be impacted – going to spam, or being blocked out right.

29 Signs You Need a Break From Marketing

Digital B2B Marketing

You wish for the days before spam filters. You think CAN-SPAM was unnecessary and doesn’t actually do anything. Over time, your role in marketing begins to permeate every part of your life.

Banner 110

The Customer Is Always Right: Email Marketing Spam Edition

Modern Marketing

As a member of the Deliverability Operations team, I can tell you that we spend a lot of time discussing the importance of list hygiene and good mailing practices with our senders. Recently, Microsoft detailed this strategy within their own Spam Fighters program. Or non-spam?

Spam 68

CASL Countdown for B2B Marketers

ANNUITAS

The Canadian Anti-Spam Law (CASL) takes effect in just over a month (July 1, 2014) and B2B marketers need to be ready. The major difference between CAN-SPAM and CASL is explicit opt-in. CAN-SPAM is more of an opt-out law, where CASL is an opt-in law with express consent.

The Perils of Email List Buying – Rookie Mistakes 101

Act-On

As you can see from the rookie mistake the Trump campaign made – an obvious list purchase, with no list cleansing – the outcome is a foregone (unhappy) conclusion. That dislike could range from mild irritation to extreme disgust, and could get your email marked as spam.

Buy 74

The Act-On Email Deliverability Glossary, Part 1

Act-On

Lists that log the IP sending addresses and domains of senders whose emails can be denied due to factors such as reputation, spam complaints, etc. Receiving email servers use blacklists to prevent spam and other unwanted mail (from specific senders) from reaching the intended recipient.

15 Best Practices for Email Unsubscribes – With Examples

Act-On

What’s happening is that some marketers are losing subscribers faster than they can find new ones. Depending on which expert you ask, email list churn can be anywhere from 25-30% a year. This isn’t just good etiquette – it’s the law (the CAN-SPAM law).

The Beginner's Guide to Email Marketing [Free Ebook]

Hubspot

You have to build a healthy email list, make sure you’re complying with CAN-SPAM regulations, segment your lists so you’re delivering the right messages to the right people, create different types of emails for all different situations, design attractive and on-brand emails, analyze results.

Spam 28

How We Learn – One Size Doesn’t Fit All

ANNUITAS

Not to mention, the rules of engagement change constantly (CAN-SPAM, new Google algorithms) and success is measured by impact on the business versus vanity metrics like clicks and opens. A modern marketer’s job is never dull. It never ends either.

Is Your Email Marketing Compliant with Global Regulations?

KEO Marketing

Since people from anywhere in the world can sign up to receive your emails, you could be sending emails to countries other than America. Therefore, it’s not enough to know just the American CAN-SPAM laws.

Spam 25

3 Major Marketing Automation Misconceptions

ANNUITAS

It can be, though it’s important to keep in mind that with great power comes great responsibility. Marketing automation is not a license to SPAM-. Not to mention, spamming your database does more harm than good.

7 Classic Email Marketing Mistakes – And How to Avoid Them

Act-On

In email, there are so many mistakes you can make that to list them all would turn this blog post into a short book. They don’t want their system dinged by the spam complaints and other issues created by mailing to a purchased list. So you can send them your email newsletters, right?

Email 85

Why So Many Email Marketers Are Worried About Spamhaus

Modern Marketing

We’re in an interesting time right now even with all of the anti-spam talk and regulations that are out there, Spamhaus is interestingly the only real power broker in the blacklisting space. That’s why someone can sign-up for one newsletter, but I can send them another.

How a Baker’s Dozen Years Changed Email & Deliverability

Act-On

She quoted the CAN-SPAM act of 2003 as a reference, and that got me looking back and reflecting on the deliverability and email channel and how we got here. The CAN-SPAM act provided a legal framework for marketers to adopt pertaining to permission-based email.

New! Guide to International Email Privacy & Consent Regulations

Marketing Action

Those of you who operate in the US are familiar with CAN-SPAM (the law governing commercial email marketing), but how familiar are you with the laws and consent requirements for other countries in the world?

8 Dangerous (But Common) Misconceptions About Email Marketing

Hubspot

But they're the kind of misconceptions that, if marketers believe them, can really impact the effectiveness of email marketing campaigns. 1) Trigger Words Land You in the Spam Filter. You're free to just say what you want to say, and the reader can just.

Spam 50

The Top 10 Do’s and Don’ts of Email Marketing

Salesfusion

Track Metrics and Conduct A/B Testing: How well are you doing currently and what can you do to improve? In general, the more data you can capture and analyze, the more strategic you can be going forward. You can learn more about Canada’s anti-spam laws here.

5 Important Facts About Canada’s Anti Spam Legislation (CASL)

Modern Marketing

July 1, 2014, the day at long last that CASL (Canadian Anti-Spam Legislation) finally comes into force. The law is certainly a step beyond the US CAN-SPAM law in many respects, but it is not as harsh as the regulations in say, Australia or Germany. Permission and how it was obtained is the key to understanding when and how you can communicate with customers and prospects. However, the caveat is that a transactional message can contain NO promotional content.

Spam 85

Audience Lab is a secret weapon for political advertisers

Biznology

You can dig down, almost real-time, into the hyper-granular. Now, you can reach them, and only them — meaning all the right people — right now, whether they’ve ever heard of your brand, your message, or your candidate or not.