Do You Need to Worry About CAN-SPAM Lawsuits?

Modern B2B Marketing

Unfortunately, I don’t really need to introduce the idea of spam to you. No, not the (beloved by some) canned meat product, but the clutter of unwanted, unsolicited, and unnecessary emails that pretty much anyone with an email address has experienced. Who Can Sue Under CAN-SPAM?

What Is CAN-SPAM? [FAQs]

Hubspot

CAN-SPAM ( C ontrolling the A ssault of N on- S olicited P ornography A nd M arketing) is an act that was passed in 2003. The Bureau of Consumer Protection notes that CAN-SPAM doesn''t just apply to bulk email. "It Rules to Follow for CAN-SPAM Compliance.

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Email Unsubscribers: Keep the Bad Out – and the Good In

Act-On

However, there are ways, and things you can do, to keep your recipients engaged and minimize your unsubscribe rate. And you should be glad and thankful that those unsubscribes didn’t come in the form of putting your email in the junk folder, which ISPs note as a spam complaint.

Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make

Hubspot

CAN-SPAM. Some may think it''s just a canned food product, but marketers know it''s the law we adhere to when sending emails. And the stakes are high -- you can be fined $16,000 per email if you are caught breaking it.

Why your referral marketing recipe needs to include CAN SPAM

Amplifinity

How well does your referral program walk the CAN SPAM line? Let’s be honest, most people detest spam in both the digital and the supposedly food based form. That’s why it was inevitable that the Federal Trade Commission passed the CAN SPAM Act in 2003.

How to Generate More Opt-ins With Your Email Marketing Campaign

Modern Marketing

Just because someone is a customer doesn’t mean you can automatically start emailing him or her without consent. Also, remember to include a link to a designated spot on your website (the homepage typically works best), integrated with your email platform, where people can enroll themselves.

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It’s the Law: 7 Email Marketing Rules You Should Know

Vertical Response

It’s called the CAN-SPAM Act. Back in 2003, President George Bush signed the bill into law in an effort to stop the onslaught of spam that landed in everyone’s inbox. You can’t be deceptive here. Did you know there’s a law about sending emails?

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Using email effectively in your content marketing

Biznology

Spam is a bad thing. Certainly, there are things it can’t do, but when it comes to things like lead nurturing and maintaining relationships with existing clients, email is in a league of its own. The CAN-SPAM act requirements go well beyond that.). Everyone hates email.

One Simple CAN-SPAM Addition That Could Transform Your Email Marketing

Hubspot

And now, you’re getting spammed -- something no one in the world enjoys. And CAN-SPAM , a law passed to prevent companies from spamming people through email, only does so much to prevent spam. Going Above and Beyond CAN-SPAM Requirements.

Are You Compliant with Global Email Marketing Regulations?

Marketing Action

We’re not attorneys, so we can’t give out legal guidance, but we can steer you in the right directions and make it easier to meet your global compliance obligations. Penalties for failing to comply with this law can result in fines of up to $16,000.

8 Components of an Effective Email [GUIDE]

Vertical Response

The email from VerticalResponse tells customers the information they can expect to read about. Some email programs, like Gmail or mobile phones, include the pre-header after the subject line so the reader can get a little more information before opening the email.

Deleting is More than Ok – It’s Key to Clean Data

ANNUITAS

Unsubscribes – If a contact is unsubscribed you won’t be able to reach them -its the law ( CAN-SPAM Ac t). Delete those records and create rules for yourself and others testing so that these can be removed regularly. Inactive records – If a contact hasn’t engaged with you in a given time frame, it’s safe to say they can be removed from your database. Blog CAN-Spam compliance delete Eloqua Markie email best practice

Is Your Email Compliant with Spam Law? Find Out Now, Before It’s Too Late

Marketing Action

Practically the last thought on anyone’s mind is “Are my emails compliant with current spam laws?”. Today, I want to help you and your team jump-start the conversations by reviewing the key components of CAN-SPAM and CASL, two major email regulations in North America.

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3 Reasons Why Emails Don’t Get Opened

Vertical Response

This subject line generator can also help you create email subject lines for your next campaign. Sending at the wrong time – Depending on your campaign, your audience and your content, varying your timing can lead to better open rates.

Are you ready for GDPR, Europe’s upcoming data privacy requirements?

Biznology

They are not just focused on prospecting, like the CAN-SPAM and Do Not Call regulations in the U.S. Privacy is probably one of the least appealing topics in marketing. But this one’s a doozy.

The Power of Unsubscribe

ANNUITAS

Email marketers already know that an unsubscribe link is a legal requirement for CAN-SPAM, as well as a necessary tool for allowing subscribers to remove themselves from your list. But did you know also that having a visible and working unsubscribe link can also help in reducing email abuse complaints? Subscribers who find it difficult to get off your list will get annoyed (rightly so) and possibly report your emails as spam.

Spring Into Compliance – The Canadian Anti-Spam Law (CASL) is Around the Corner

Marketing Action

The Canadian Anti-Spam Law (CASL) C-28 is scheduled for enforcement in Canada late this year to early 2014. The bill intends to promote ecommerce by deterring spam, identity theft, phishing, spyware, viruses, botnets and misleading representations online. CAN-SPAM compliance overview.

Top 5 must-dos for a successful referral program

Amplifinity

There are ways to successfully integrate referral programs into CRM systems that can streamline the work being done and increase ROI without introducing a change in the organizational culture or sales process. Organizations looking to develop a referral program have a lot to consider.

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5 Ways to Take Privacy Seriously with Your Email Marketing

Vertical Response

The more information you have about your customers, the more targeted and effective your email marketing can be. From social media platforms to loyalty programs , you can collect a lot of information about your target audience. Be aware of the CAN-SPAM Act.

What the New Canadian Anti-Spam Law (CASL) Means for B2B Marketers

ANNUITAS

The difference between the United States CAN-SPAM Law and CASL boils down to permission. Blog Anti-spam law B2B Marketing CASL email and privacy compliance opt-in permission

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How to Handle an Unsubscribe with Style, Class & a Little Sass

Vertical Response

The unsubscribe process has run the gamut from emails not even containing an unsubscribe link (which breaks the CAN-SPAM law and isn’t legit) to those that make you take 5+ steps just to get off a mailing list.

Email Unsubscribers: Keep the Bad Out – and the Good In

Act-On

However, there are ways, and things you can do, to keep your recipients engaged and minimize your unsubscribe rate. And you should be glad and thankful that those unsubscribes didn’t come in the form of putting your email in the junk folder, which ISPs note as a spam complaint.

Why Hasn’t the US Adopted Opt-In? It’s Time for a Rethink.

Act-On

In fact, one of my first outings was to the FTC Spam Summit in April of 2003. In 2003 the CAN-SPAM act was passed, and with that law the building blocks were laid for “permission-based email marketing.” They’re complying with CAN-SPAM, all right, but at the lowest possible level.

The Truth about Cold Email

DiscoverOrg

What is spam? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. To start with, let me clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. A spam message may not be illegal, and an illegal message may not be spam, by certain definitions. But as I noted above, whether a message is spam does not answer whether it is illegal.

Email Deliverability: What’s Coming in 2016?

Act-On

Many Email Service Providers (ESPs) make it very easy for you to identify your engaged recipients so you can further segment, and/or send to the recipients differently. CAN-SPAM – Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003.

The Thin Line Between Social Media Marketing and Spam

Digital B2B Marketing

You can share. You can publish. You can broadcast. You can spam. Anyone with an internet connection can email or Tweet. With more people publishing and more competition for our attention, free and easy-to-use communication channels lead to spam.

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Mastering International Email Deliverability

Modern Marketing

US-based mailers mistakenly believe that CAN-SPAM is a good base for understanding international email regulations. In reality, CAN-SPAM is one of the least restrictive set of regulations. CAN-SPAM doesn’t have many address collection rules.

The Perils of Email List Buying – Rookie Mistakes 101

Act-On

As you can see from the rookie mistake the Trump campaign made – an obvious list purchase, with no list cleansing – the outcome is a foregone (unhappy) conclusion. That dislike could range from mild irritation to extreme disgust, and could get your email marked as spam.

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How Unsubscribe Requests Can Affect Customer Experience

Modern Marketing

“What can I do to reduce unsubscribes?” If this is not followed negative engagement and spam complaints will increase, and soon mail intended for a senders’ best subscribers will be impacted – going to spam, or being blocked out right.

15 Best Practices for Email Unsubscribes – With Examples

Act-On

What’s happening is that some marketers are losing subscribers faster than they can find new ones. Depending on which expert you ask, email list churn can be anywhere from 25-30% a year. This isn’t just good etiquette – it’s the law (the CAN-SPAM law).

The Act-On Email Deliverability Glossary, Part 1

Act-On

Lists that log the IP sending addresses and domains of senders whose emails can be denied due to factors such as reputation, spam complaints, etc. Receiving email servers use blacklists to prevent spam and other unwanted mail (from specific senders) from reaching the intended recipient.

29 Signs You Need a Break From Marketing

Digital B2B Marketing

You wish for the days before spam filters. You think CAN-SPAM was unnecessary and doesn’t actually do anything. Over time, your role in marketing begins to permeate every part of your life.

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CASL Countdown for B2B Marketers

ANNUITAS

The Canadian Anti-Spam Law (CASL) takes effect in just over a month (July 1, 2014) and B2B marketers need to be ready. The major difference between CAN-SPAM and CASL is explicit opt-in. CAN-SPAM is more of an opt-out law, where CASL is an opt-in law with express consent.

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The Beginner's Guide to Email Marketing [Free Ebook]

Hubspot

You have to build a healthy email list, make sure you’re complying with CAN-SPAM regulations, segment your lists so you’re delivering the right messages to the right people, create different types of emails for all different situations, design attractive and on-brand emails, analyze results.

7 Classic Email Marketing Mistakes – And How to Avoid Them

Act-On

In email, there are so many mistakes you can make that to list them all would turn this blog post into a short book. They don’t want their system dinged by the spam complaints and other issues created by mailing to a purchased list. So you can send them your email newsletters, right?

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How We Learn – One Size Doesn’t Fit All

ANNUITAS

Not to mention, the rules of engagement change constantly (CAN-SPAM, new Google algorithms) and success is measured by impact on the business versus vanity metrics like clicks and opens. A modern marketer’s job is never dull. It never ends either.

7 Email Etiquette Rules to Send By

Vertical Response

The CAN-SPAM laws require this option on every email you send. Even if you’re sending out your company newsletter, you can offer “teaser” information with a link to the full newsletter.

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Is Your Email Marketing Compliant with Global Regulations?

KEO Marketing

Since people from anywhere in the world can sign up to receive your emails, you could be sending emails to countries other than America. Therefore, it’s not enough to know just the American CAN-SPAM laws.

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3 Major Marketing Automation Misconceptions

ANNUITAS

It can be, though it’s important to keep in mind that with great power comes great responsibility. Marketing automation is not a license to SPAM-. Not to mention, spamming your database does more harm than good.

How a Baker’s Dozen Years Changed Email & Deliverability

Act-On

She quoted the CAN-SPAM act of 2003 as a reference, and that got me looking back and reflecting on the deliverability and email channel and how we got here. The CAN-SPAM act provided a legal framework for marketers to adopt pertaining to permission-based email.