FTC Completes CAN-SPAM Review

eDataSource

Some background: the FTC solicited public comment on the CAN-SPAM rule back in June 2017. Email marketers have usually felt intimidated by the CAN-SPAM Act while anti-spam advocates have always felt that the CAN-SPAM Act didn’t go far enough. We can see both sides. The truth though is that the CAN-SPAM Act does set a pretty low bar for email senders. . The post FTC Completes CAN-SPAM Review appeared first on eDataSource.

What Is CAN-SPAM? [FAQs]

Hubspot

CAN-SPAM ( C ontrolling the A ssault of N on- S olicited P ornography A nd M arketing) is an act that was passed in 2003. The Bureau of Consumer Protection notes that CAN-SPAM doesn''t just apply to bulk email. "It First, what are the penalties for non-compliance with the CAN-SPAM Act? For every single email that violates the CAN-SPAM Act, the FTC will fine you $16,000. Rules to Follow for CAN-SPAM Compliance.

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Do You Need to Worry About CAN-SPAM Lawsuits?

Marketo

Unfortunately, I don’t really need to introduce the idea of spam to you. No, not the (beloved by some) canned meat product, but the clutter of unwanted, unsolicited, and unnecessary emails that pretty much anyone with an email address has experienced. As a consumer, you have probably received your fair share of spam messages, but as a marketer, you’re probably interested in the dangers that spam and spam laws can pose to your marketing activities and business.

Better built than bought – how to build your email marketing list

Biznology

So, your message in their inbox is viewed as an uninvited guest at best, and as a potentially malicious piece of spam at worst. You can also run afoul of regulations like the CAN-SPAM act , which prohibits many kinds of unsolicited email messages. Finding yourself on the wrong side of these regulations can have serious financial consequences as well as an negative impact on your domain name if you’re labeled a spammer.

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How to Generate More Opt-ins With Your Email Marketing Campaign

Modern Marketing

Just because someone is a customer doesn’t mean you can automatically start emailing him or her without consent. Also, remember to include a link to a designated spot on your website (the homepage typically works best), integrated with your email platform, where people can enroll themselves. ” Even though these contacts are automatically enrolled in your database once they download your content, this added action on their part can help you gauge their true level of interest.

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Are you ready for GDPR, Europe’s upcoming data privacy requirements?

Biznology

They are not just focused on prospecting, like the CAN-SPAM and Do Not Call regulations in the U.S. Privacy is probably one of the least appealing topics in marketing. But this one’s a doozy. On May 25, 2018, any company that is not compliance with the European Union’s new opt-in regulations is at risk of a fine of up to 20 million euros, or 4% of their global topline revenue. Yipes! Most B2B marketers have customers worldwide.

Remember when they said GDPR would kill email? It didn’t.

Litmus

Chronically inactive subscribers aren’t of any value to your campaigns and some of these addresses are at risk of being converted into dead address spam traps. Strong anti-spam laws don’t diminish email ROI for legitimate senders.”.

Getting to the Inbox: How to Keep the “Email Police” Happy

InsideView

Then came the anti-spam regulations, CAN-SPAM in the U.S. Email Deliverability Marketing Tips & Tricks anti-spam CAN-SPAM CASL Data.com alternative data.com replacement email email deliverability email inbox GDPR replacing Data.comIt used to be an email marketer’s biggest challenge was writing a snappy subject line that would get your emails opened. and CASL in Canada, and marketers had to be a little more careful.

Why your referral marketing recipe needs to include CAN SPAM

Amplifinity

How well does your referral program walk the CAN SPAM line? Let’s be honest, most people detest spam in both the digital and the supposedly food based form. That’s why it was inevitable that the Federal Trade Commission passed the CAN SPAM Act in 2003. And while the allegedly edible spam might be scary, the CAN SPAM Act is not something that you should shrink from. Here are six basic guidelines created by the CAN SPAM Act to stick by.

Deleting is More than Ok – It’s Key to Clean Data

ANNUITAS

Unsubscribes – If a contact is unsubscribed you won’t be able to reach them -its the law ( CAN-SPAM Ac t). Delete those records and create rules for yourself and others testing so that these can be removed regularly. Inactive records – If a contact hasn’t engaged with you in a given time frame, it’s safe to say they can be removed from your database. Blog CAN-Spam compliance delete Eloqua Markie email best practice

Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make

Hubspot

CAN-SPAM. Some may think it''s just a canned food product, but marketers know it''s the law we adhere to when sending emails. And the stakes are high -- you can be fined $16,000 per email if you are caught breaking it. To help you avoid those confusing pitfalls, here are several ways you might actually be breaking CAN-SPAM without realizing it. As you can see in the screenshot below, the email is shown to come from "Diana Urban, HubSpot."

Privacy Report 2020

Goolara

Recent legislation, both internationally and in the United States, is primed to change the parameters regarding what information about a person you can or can’t collect, and the limitations on what you can do with that information. If your emails are sent to subscriber inboxes within any of these states, you are deemed culpable for those violations and can be subject to hefty fines. Unlike CAN-SPAM and CASL, this recent legislation doesn’t focus exclusively on email.

Five Reasons Why Your Email Gets Blocked

ANNUITAS

Sending to a large amount of hard bounces, receiving a lot of complaints, hitting spam traps, and getting on a blacklist can all affect your reputation in a negative way. It’s very hard to turn around a tarnished reputation – do everything you can to keep it in excellent condition from the start. Volume: Sending high volumes to a particular network or domain can often appear like an attack on the mail server.

The Power of Unsubscribe

ANNUITAS

Email marketers already know that an unsubscribe link is a legal requirement for CAN-SPAM, as well as a necessary tool for allowing subscribers to remove themselves from your list. But did you know also that having a visible and working unsubscribe link can also help in reducing email abuse complaints? Subscribers who find it difficult to get off your list will get annoyed (rightly so) and possibly report your emails as spam.

Infographic – The Next Wave of Data Privacy Regulation

The Point

Fortunately, there are basic steps that every marketing organization, Website manager, and marketing operations team can take to minimize exposure.

One Simple CAN-SPAM Addition That Could Transform Your Email Marketing

Hubspot

And now, you’re getting spammed -- something no one in the world enjoys. And CAN-SPAM , a law passed to prevent companies from spamming people through email, only does so much to prevent spam. Currently, companies who are CAN-SPAM-compliant just need to: Include a valid physical postal address in every email sent. Going Above and Beyond CAN-SPAM Requirements. Have you ever gotten an email from a company that surprised you?

10 Things Every Email Marketer Can Relate To

Webbiquity

Sometimes, it can be rough to be an email marketer. Here are 10 common things we email marketers can all relate to (don’t worry — they’re not all bad), complete with GIFs to make you smile and advice on how to rock your email marketing. Your stomach sinks, and there’s nothing you can do. 2) When you tell someone you’re an email marketer, and they say, “So you spam people, right?” Email marketing can be frustrating.

Are You Compliant with Global Email Marketing Regulations?

Marketing Action

We’re not attorneys, so we can’t give out legal guidance, but we can steer you in the right directions and make it easier to meet your global compliance obligations. As marketers, it’s the responsibility of all of us to understand the anti-spam laws and marketing regulations for all of the regions where we do business. For email marketers targeting audiences in the United States, it’s important to have a full understanding of the CAN-SPAM Act.

Spring Into Compliance – The Canadian Anti-Spam Law (CASL) is Around the Corner

Marketing Action

The Canadian Anti-Spam Law (CASL) C-28 is scheduled for enforcement in Canada late this year to early 2014. The bill intends to promote ecommerce by deterring spam, identity theft, phishing, spyware, viruses, botnets and misleading representations online. You can look forward to hearing about: U.S. CAN-SPAM compliance overview. Are you sending marketing emails to prospects in Canada? You may need to alter your messaging in the next few months.

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Is Your Email Compliant with Spam Law? Find Out Now, Before It’s Too Late

Marketing Action

Practically the last thought on anyone’s mind is “Are my emails compliant with current spam laws?”. If you (like so many other marketers) and haven’t found the time to take action, or even to think about whether your emails are compliant with the spam laws in place throughout the world, then now is the time to develop a plan of action to do so. CAN-SPAM: What does it stand for? Specifics around each of the below can be found on the Federal Trade Commission site.

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Top 5 must-dos for a successful referral program

Amplifinity

There are ways to successfully integrate referral programs into CRM systems that can streamline the work being done and increase ROI without introducing a change in the organizational culture or sales process. Similarly, leads may click through the emails or social posts from their friends, but if they can’t tell what they get for providing their personal information, the drop-off rate will increase. Organizations looking to develop a referral program have a lot to consider.

GDPR and Email: Part 1, an Overview

Goolara

Ratified on May 24, 2016, the GDPR took effect on May 25th, 2018, and offers the strictest set of regulations to date as to what you can and cannot do with someone’s data. In a recent webinar, listeners were told that they don’t have to worry about the GDPR as long as they can prove that did not actively seek European subscribers. In fact, the word “email” is used only once—as an example of one of the things that can be used to identify a person.

Using email effectively in your content marketing

Biznology

Spam is a bad thing. Certainly, there are things it can’t do, but when it comes to things like lead nurturing and maintaining relationships with existing clients, email is in a league of its own. Don’t go extraordinarily long or so short as to be cryptic, but otherwise you can devote your energy elsewhere.). Your From and Reply To address should be the same to maximize deliverability and minimize the chance of being caught in spam filters. Areas you can test include.

The Past Year in Email

Goolara

It’s never good when a company that is trying to sell you on their technological prowess can’t assemble an email correctly. This, coupled with the formatting errors in the apparently meaningless text below the main message (see UTF-8 discussion below), sent this one on a quick trip to the Spam Folder. Personalization can be a great way to start an email, but it has its limitations. You can use this your advantage with a preheader.

What the New Canadian Anti-Spam Law (CASL) Means for B2B Marketers

ANNUITAS

The difference between the United States CAN-SPAM Law and CASL boils down to permission. Blog Anti-spam law B2B Marketing CASL email and privacy compliance opt-in permission

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The Truth about Cold Email

DiscoverOrg

What is spam? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. To start with, let me clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. A spam message may not be illegal, and an illegal message may not be spam, by certain definitions. But as I noted above, whether a message is spam does not answer whether it is illegal.

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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. A spam message may not be illegal, and an illegal message may not be spam, by certain definitions. But is Spam Legal? Whether a message is spam does not answer whether it is illegal.

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8 Strategies To Help You Increase Email Response Rates

SendX

In this article, we would be looking at strategies you can use to help you increase email response rates. Factors such as the type of email, your industry, the email platform you are using, your target audience, and the content of the email can affect your response rates. Curiosity You can increase your open rates when you pique the recipient's curiosity. Remember that you shouldn't make your subject line too obscure that it would be regarded as spam.

Mastering International Email Deliverability

Modern Marketing

US-based mailers mistakenly believe that CAN-SPAM is a good base for understanding international email regulations. In reality, CAN-SPAM is one of the least restrictive set of regulations. CAN-SPAM doesn’t have many address collection rules. CASL (Canadian Anti-Spam Legislation) went into effect on July 1, 2014. The law is certainly a step beyond the US CAN-SPAM law in many respects.

Best Practices for Building Better Email Templates

GreenRope

A CAN-SPAM compliant footer that includes a physical address and unsubscribe options. Remember - anytime you create a custom template using the Email EasyBuilder it is saved in your account and can be used time and time again for all your emailing needs.

5 Basic Things Every B2B Marketer Needs to Do to Prepare for GDPR

The Point

Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business. Of these, GDPR is the most far-reaching in that it not only impacts email communication (the focus of CAN-SPAM and CASL) but also the way companies gather, store, protect, share, and utilize personal data.

CCPA: What B2B Marketers Need to Know

The Point

and other recent regulations (CAN-SPAM, CASL), CCPA is something that every B2B marketer needs to understand and prepare for. Another new year approaches and, with it, another major data privacy regulation takes effect. This time, it’s the California Consumer Privacy Act (CCPA), which becomes law on January 1, 2020. Don’t be fooled into thinking that only California companies need pay attention.

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Deliverability Acronyms: A-Z

eDataSource

CAN-SPAM. Canadian Anti-Spam Legislation - Canada's version of CAN-SPAM. CAUCE has moved beyond its original mission of advocating for anti-spam laws, to a broader stance of defending the interests all users in the areas of privacy and abuse in all its forms on the Internet.

4 years ago, we asked leading experts for their email predictions for 2020. Were they right?

Litmus

Great tools and innovations will move email from a static, ‘been there, sent that’ state to a highly customized message that can adapt based on marketing and subscriber elements.” Harry’s sent out an in-email quiz that you can interact with in your inbox to determine which body wash and soap sent might be best for you. Check out our blog post on 6 interactive elements you can add to your emails today. “How will email marketing change by the end of the decade?”.

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Litmus Live Week 2020: Day 5 Highlights

Litmus

But there are still things email marketers can do to ensure inbox placement. White from Oracle shares the seven factors that affect sender reputations, debunks some deliverability myths, and details the steps we can take to reach the inbox more consistently. So how can you be better?

The Customer Is Always Right: Email Marketing Spam Edition

Modern Marketing

As a member of the Deliverability Operations team, I can tell you that we spend a lot of time discussing the importance of list hygiene and good mailing practices with our senders. A key component to achieving this is making sure customers themselves do not perceive the messages they receive as spam. This triggers a spam complaint to the ISP hosting their mailbox, and can impact reputation to that entire network—even in very small values. Or non-spam?

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True Influence Successfully Completes SOC 2 Type 2 Certification for Service Organizations, Meeting Security and Availability Standards

TrueInfluence

The company is also 100 percent Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) compliant and have a zero-tolerance spam policy. .