What is CAN-SPAM?


What is CAN-SPAM? If your business uses email marketing, the CAN-SPAM Act allows those receiving your messages to opt out. EACH instance of non-compliance can cost up to $43,792. CAN-SPAM sounds like a catchy name for spam emails, and it is.

FTC Completes CAN-SPAM Review


Some background: the FTC solicited public comment on the CAN-SPAM rule back in June 2017. Email marketers have usually felt intimidated by the CAN-SPAM Act while anti-spam advocates have always felt that the CAN-SPAM Act didn’t go far enough. We can see both sides. The truth though is that the CAN-SPAM Act does set a pretty low bar for email senders. . The post FTC Completes CAN-SPAM Review appeared first on eDataSource.


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What Is CAN-SPAM? [FAQs]


CAN-SPAM ( C ontrolling the A ssault of N on- S olicited P ornography A nd M arketing) is an act that was passed in 2003. The Bureau of Consumer Protection notes that CAN-SPAM doesn''t just apply to bulk email. "It First, what are the penalties for non-compliance with the CAN-SPAM Act? For every single email that violates the CAN-SPAM Act, the FTC will fine you $16,000. Rules to Follow for CAN-SPAM Compliance.

Do You Need to Worry About CAN-SPAM Lawsuits?


Unfortunately, I don’t really need to introduce the idea of spam to you. No, not the (beloved by some) canned meat product, but the clutter of unwanted, unsolicited, and unnecessary emails that pretty much anyone with an email address has experienced. As a consumer, you have probably received your fair share of spam messages, but as a marketer, you’re probably interested in the dangers that spam and spam laws can pose to your marketing activities and business.

How to Generate More Opt-ins With Your Email Marketing Campaign


Just because someone is a customer doesn’t mean you can automatically start emailing him or her without consent. Also, remember to include a link to a designated spot on your website (the homepage typically works best), integrated with your email platform, where people can enroll themselves. ” Even though these contacts are automatically enrolled in your database once they download your content, this added action on their part can help you gauge their true level of interest.

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Better built than bought – how to build your email marketing list


So, your message in their inbox is viewed as an uninvited guest at best, and as a potentially malicious piece of spam at worst. You can also run afoul of regulations like the CAN-SPAM act , which prohibits many kinds of unsolicited email messages. Finding yourself on the wrong side of these regulations can have serious financial consequences as well as an negative impact on your domain name if you’re labeled a spammer.

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RE: Misleading Subject Lines


This approach not only damages your subscribers’ trust and hurts your brand image, but also violates anti-spam laws. Here are 4 ways that subject lines can be deceiving: 1. This sender just wanted you to see whatever they had to offer, but instead you’re probably going to mark them as spam—or at the very least, unsubscribe. I can’t remember for sure, let’s find out”—but this example is also combined with a RE: in the beginning, once again suggesting an ongoing conversation.

Getting to the Inbox: How to Keep the “Email Police” Happy


Then came the anti-spam regulations, CAN-SPAM in the U.S. Email Deliverability Marketing Tips & Tricks anti-spam CAN-SPAM CASL Data.com alternative data.com replacement email email deliverability email inbox GDPR replacing Data.comIt used to be an email marketer’s biggest challenge was writing a snappy subject line that would get your emails opened. and CASL in Canada, and marketers had to be a little more careful.

Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make


CAN-SPAM. Some may think it''s just a canned food product, but marketers know it''s the law we adhere to when sending emails. And the stakes are high -- you can be fined $16,000 per email if you are caught breaking it. To help you avoid those confusing pitfalls, here are several ways you might actually be breaking CAN-SPAM without realizing it. As you can see in the screenshot below, the email is shown to come from "Diana Urban, HubSpot."

Deleting is More than Ok – It’s Key to Clean Data


Unsubscribes – If a contact is unsubscribed you won’t be able to reach them -its the law ( CAN-SPAM Ac t). Delete those records and create rules for yourself and others testing so that these can be removed regularly. Inactive records – If a contact hasn’t engaged with you in a given time frame, it’s safe to say they can be removed from your database. Blog CAN-Spam compliance delete Eloqua Markie email best practice

Five Reasons Why Your Email Gets Blocked


Sending to a large amount of hard bounces, receiving a lot of complaints, hitting spam traps, and getting on a blacklist can all affect your reputation in a negative way. It’s very hard to turn around a tarnished reputation – do everything you can to keep it in excellent condition from the start. Volume: Sending high volumes to a particular network or domain can often appear like an attack on the mail server.

Privacy Report 2020


Recent legislation, both internationally and in the United States, is primed to change the parameters regarding what information about a person you can or can’t collect, and the limitations on what you can do with that information. If your emails are sent to subscriber inboxes within any of these states, you are deemed culpable for those violations and can be subject to hefty fines. Unlike CAN-SPAM and CASL, this recent legislation doesn’t focus exclusively on email.

The Power of Unsubscribe


Email marketers already know that an unsubscribe link is a legal requirement for CAN-SPAM, as well as a necessary tool for allowing subscribers to remove themselves from your list. But did you know also that having a visible and working unsubscribe link can also help in reducing email abuse complaints? Subscribers who find it difficult to get off your list will get annoyed (rightly so) and possibly report your emails as spam.

One Simple CAN-SPAM Addition That Could Transform Your Email Marketing


And now, you’re getting spammed -- something no one in the world enjoys. And CAN-SPAM , a law passed to prevent companies from spamming people through email, only does so much to prevent spam. Currently, companies who are CAN-SPAM-compliant just need to: Include a valid physical postal address in every email sent. Going Above and Beyond CAN-SPAM Requirements. Have you ever gotten an email from a company that surprised you?

Remember when they said GDPR would kill email? It didn’t.


Chronically inactive subscribers aren’t of any value to your campaigns and some of these addresses are at risk of being converted into dead address spam traps. ” Whenever there are conversations around tightening anti-spam regulations, industry voices claim that stricter regulations will limit the effectiveness of the email channel, hurting businesses. Strong anti-spam laws don’t diminish email ROI for legitimate senders.”.

Infographic – The Next Wave of Data Privacy Regulation

The Point

Fortunately, there are basic steps that every marketing organization, Website manager, and marketing operations team can take to minimize exposure.

GDPR and Email: Part 1, an Overview


Ratified on May 24, 2016, the GDPR took effect on May 25th, 2018, and offers the strictest set of regulations to date as to what you can and cannot do with someone’s data. In a recent webinar, listeners were told that they don’t have to worry about the GDPR as long as they can prove that did not actively seek European subscribers. In fact, the word “email” is used only once—as an example of one of the things that can be used to identify a person.

10 Things Every Email Marketer Can Relate To


Sometimes, it can be rough to be an email marketer. Here are 10 common things we email marketers can all relate to (don’t worry — they’re not all bad), complete with GIFs to make you smile and advice on how to rock your email marketing. Your stomach sinks, and there’s nothing you can do. 2) When you tell someone you’re an email marketer, and they say, “So you spam people, right?” Email marketing can be frustrating.

Using email effectively in your content marketing


Spam is a bad thing. Certainly, there are things it can’t do, but when it comes to things like lead nurturing and maintaining relationships with existing clients, email is in a league of its own. Don’t go extraordinarily long or so short as to be cryptic, but otherwise you can devote your energy elsewhere.). Your From and Reply To address should be the same to maximize deliverability and minimize the chance of being caught in spam filters. Areas you can test include.

The Past Year in Email


It’s never good when a company that is trying to sell you on their technological prowess can’t assemble an email correctly. This, coupled with the formatting errors in the apparently meaningless text below the main message (see UTF-8 discussion below), sent this one on a quick trip to the Spam Folder. Personalization can be a great way to start an email, but it has its limitations. You can use this your advantage with a preheader.

What is Spam? The Truth About Unsolicited and Cold Email


What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary.

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What the New Canadian Anti-Spam Law (CASL) Means for B2B Marketers


The difference between the United States CAN-SPAM Law and CASL boils down to permission. Blog Anti-spam law B2B Marketing CASL email and privacy compliance opt-in permission

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The Truth about Cold Email


What is spam? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. To start with, let me clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. A spam message may not be illegal, and an illegal message may not be spam, by certain definitions. But as I noted above, whether a message is spam does not answer whether it is illegal.

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15 Best Practices for E-newsletters


Whatever the case, you need to make it as clear as possible what action you want them to take AND how they can complete that action. It shows you how you can catch and keep the attention of your subscribers, and get them to act on your email by offering something COMPELLING.

8 Strategies To Help You Increase Email Response Rates


In this article, we would be looking at strategies you can use to help you increase email response rates. Factors such as the type of email, your industry, the email platform you are using, your target audience, and the content of the email can affect your response rates.

How Marketing Compliance Fits Into Your Marketing Strategy


The great news is that compliance practices can be easily implemented as long as you know what to do. We’re here to provide you with a deep dive into marketing compliance so you can get better acquainted with it and ensure you’re doing all you can to stay 100% compliant in your practices. .

Martech Cube: True Influence® Completes SOC 2 Customer Data Certification


Our customers can trust that our data-driven solutions deliver the highest quality data which is managed under the highest data privacy and governance standards.”. The company is also 100 percent can-spam compliant with a zero-tolerance spam policy.

20 Questions: Email Marketing


As often as you can without annoying your customers. For some companies, this might look like once a week; for others, they can send daily emails while maintaining high engagement levels. An unfamiliar ‘From’ line is also an easy way to get marked as spam or unsubscribed.

Mastering International Email Deliverability


US-based mailers mistakenly believe that CAN-SPAM is a good base for understanding international email regulations. In reality, CAN-SPAM is one of the least restrictive set of regulations. CAN-SPAM doesn’t have many address collection rules. CASL (Canadian Anti-Spam Legislation) went into effect on July 1, 2014. The law is certainly a step beyond the US CAN-SPAM law in many respects.

Permission-Based Email Marketing: Everything You Need to Know


But if you’re not 100% clear on rules like GDPR and the CAN-SPAM act of 2003, you could be risking heavy penalties and fines. Unfortunately, the rules for permission-based email marketing run deeper, and it can be confusing to many online business owners.

Powerful 10 Email Blast Marketing Tips in 2021 That Never Let You Down


How can email blast marketing benefit you? Adding hyperlinks in your email message can help you direct recipients to your website, social media, or any other landing page. For instance, you can hyperlink your home page, product pages, or blog page with strong anchor text.

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5 Basic Things Every B2B Marketer Needs to Do to Prepare for GDPR

The Point

Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business. Of these, GDPR is the most far-reaching in that it not only impacts email communication (the focus of CAN-SPAM and CASL) but also the way companies gather, store, protect, share, and utilize personal data.

Happy New Year?


Some of this is, no doubt, because most ESPs now offer templates and drop-and-drag options that can help avoid serious HTML mistakes. Getting the font size right can be tricky. It’s also worth mentioning that CAN-SPAM requires an actual physical address.

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UK guide to B2B email marketing laws (warning, it’s tricky)

Marketing Graham

‘ If you can prove you have a legal right to store a person’s full name and email address, the next thing to do is prove you have the right to send them an email. Complete the form below to receive the Marketing Graham Bulletin; you can unsubscribe at any time.

True Influence® Successfully Completes SOC 2 Type 2 Customer Data Security Certification


Our customers can trust that our data-driven solutions deliver the highest quality data which is managed under the highest data privacy and governance standards.”. The company is also 100 percent can-spam compliant with a zero-tolerance spam policy.

4 years ago, we asked leading experts for their email predictions for 2020. Were they right?


Great tools and innovations will move email from a static, ‘been there, sent that’ state to a highly customized message that can adapt based on marketing and subscriber elements.” Check out our blog post on 6 interactive elements you can add to your emails today.

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Top 20 Email Marketing Terminologies


There can be many reasons behind an email bouncing, say an invalid email address, your domain being clubbed as spam or the recipient inbox being full. 2) Block When the recipient account stops your emails by triggering spam filters or other factors this is a block.

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