FTC Completes CAN-SPAM Review

eDataSource

Some background: the FTC solicited public comment on the CAN-SPAM rule back in June 2017. Email marketers have usually felt intimidated by the CAN-SPAM Act while anti-spam advocates have always felt that the CAN-SPAM Act didn’t go far enough.

What Is CAN-SPAM? [FAQs]

Hubspot

CAN-SPAM ( C ontrolling the A ssault of N on- S olicited P ornography A nd M arketing) is an act that was passed in 2003. The Bureau of Consumer Protection notes that CAN-SPAM doesn''t just apply to bulk email. "It Rules to Follow for CAN-SPAM Compliance.

Why your referral marketing recipe needs to include CAN SPAM

Amplifinity

How well does your referral program walk the CAN SPAM line? Let’s be honest, most people detest spam in both the digital and the supposedly food based form. That’s why it was inevitable that the Federal Trade Commission passed the CAN SPAM Act in 2003.

Do You Need to Worry About CAN-SPAM Lawsuits?

Modern B2B Marketing

Unfortunately, I don’t really need to introduce the idea of spam to you. No, not the (beloved by some) canned meat product, but the clutter of unwanted, unsolicited, and unnecessary emails that pretty much anyone with an email address has experienced. Who Can Sue Under CAN-SPAM?

Better built than bought – how to build your email marketing list

Biznology

So, your message in their inbox is viewed as an uninvited guest at best, and as a potentially malicious piece of spam at worst. You can also run afoul of regulations like the CAN-SPAM act , which prohibits many kinds of unsolicited email messages.

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Five Reasons Why Your Email Gets Blocked

ANNUITAS

Sending to a large amount of hard bounces, receiving a lot of complaints, hitting spam traps, and getting on a blacklist can all affect your reputation in a negative way. Volume: Sending high volumes to a particular network or domain can often appear like an attack on the mail server.

Privacy Report 2020

Goolara

Recent legislation, both internationally and in the United States, is primed to change the parameters regarding what information about a person you can or can’t collect, and the limitations on what you can do with that information.

Are you ready for GDPR, Europe’s upcoming data privacy requirements?

Biznology

They are not just focused on prospecting, like the CAN-SPAM and Do Not Call regulations in the U.S. Privacy is probably one of the least appealing topics in marketing. But this one’s a doozy.

Remember when they said GDPR would kill email? It didn’t.

Litmus

Chronically inactive subscribers aren’t of any value to your campaigns and some of these addresses are at risk of being converted into dead address spam traps. Strong anti-spam laws don’t diminish email ROI for legitimate senders.”.

Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make

Hubspot

CAN-SPAM. Some may think it''s just a canned food product, but marketers know it''s the law we adhere to when sending emails. And the stakes are high -- you can be fined $16,000 per email if you are caught breaking it.

Deleting is More than Ok – It’s Key to Clean Data

ANNUITAS

Unsubscribes – If a contact is unsubscribed you won’t be able to reach them -its the law ( CAN-SPAM Ac t). Delete those records and create rules for yourself and others testing so that these can be removed regularly. Inactive records – If a contact hasn’t engaged with you in a given time frame, it’s safe to say they can be removed from your database. Blog CAN-Spam compliance delete Eloqua Markie email best practice

Using email effectively in your content marketing

Biznology

Spam is a bad thing. Certainly, there are things it can’t do, but when it comes to things like lead nurturing and maintaining relationships with existing clients, email is in a league of its own. The CAN-SPAM act requirements go well beyond that.). Everyone hates email.

One Simple CAN-SPAM Addition That Could Transform Your Email Marketing

Hubspot

And now, you’re getting spammed -- something no one in the world enjoys. And CAN-SPAM , a law passed to prevent companies from spamming people through email, only does so much to prevent spam. Going Above and Beyond CAN-SPAM Requirements.

The Power of Unsubscribe

ANNUITAS

Email marketers already know that an unsubscribe link is a legal requirement for CAN-SPAM, as well as a necessary tool for allowing subscribers to remove themselves from your list. But did you know also that having a visible and working unsubscribe link can also help in reducing email abuse complaints? Subscribers who find it difficult to get off your list will get annoyed (rightly so) and possibly report your emails as spam.

How to Generate More Opt-ins With Your Email Marketing Campaign

Modern Marketing

Just because someone is a customer doesn’t mean you can automatically start emailing him or her without consent. Also, remember to include a link to a designated spot on your website (the homepage typically works best), integrated with your email platform, where people can enroll themselves.

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GDPR and Email: Part 1, an Overview

Goolara

Ratified on May 24, 2016, the GDPR took effect on May 25th, 2018, and offers the strictest set of regulations to date as to what you can and cannot do with someone’s data. In fact, the word “email” is used only once—as an example of one of the things that can be used to identify a person.

Are You Compliant with Global Email Marketing Regulations?

Marketing Action

We’re not attorneys, so we can’t give out legal guidance, but we can steer you in the right directions and make it easier to meet your global compliance obligations. Penalties for failing to comply with this law can result in fines of up to $16,000.

The Past Year in Email

Goolara

It’s never good when a company that is trying to sell you on their technological prowess can’t assemble an email correctly. Personalization can be a great way to start an email, but it has its limitations. You can use this your advantage with a preheader.

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Top 5 must-dos for a successful referral program

Amplifinity

There are ways to successfully integrate referral programs into CRM systems that can streamline the work being done and increase ROI without introducing a change in the organizational culture or sales process. Organizations looking to develop a referral program have a lot to consider.

Is Your Email Compliant with Spam Law? Find Out Now, Before It’s Too Late

Marketing Action

Practically the last thought on anyone’s mind is “Are my emails compliant with current spam laws?”. Today, I want to help you and your team jump-start the conversations by reviewing the key components of CAN-SPAM and CASL, two major email regulations in North America.

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Spring Into Compliance – The Canadian Anti-Spam Law (CASL) is Around the Corner

Marketing Action

The Canadian Anti-Spam Law (CASL) C-28 is scheduled for enforcement in Canada late this year to early 2014. The bill intends to promote ecommerce by deterring spam, identity theft, phishing, spyware, viruses, botnets and misleading representations online. CAN-SPAM compliance overview.

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What the New Canadian Anti-Spam Law (CASL) Means for B2B Marketers

ANNUITAS

The difference between the United States CAN-SPAM Law and CASL boils down to permission. Blog Anti-spam law B2B Marketing CASL email and privacy compliance opt-in permission

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The Truth about Cold Email

DiscoverOrg

What is spam? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. To start with, let me clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. A spam message may not be illegal, and an illegal message may not be spam, by certain definitions. But as I noted above, whether a message is spam does not answer whether it is illegal.

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5 Basic Things Every B2B Marketer Needs to Do to Prepare for GDPR

The Point

Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business.

Year-end Blog Roundup: Most Popular Blogs of 2018

DiscoverOrg

Our more specific follow-up blog was a hit, too: Keep Calm and GDPR on: How Marketers Can Comply with GDPR. Is Cold Email SPAM? Check it out – the name of the relevant statute says it all: It’s the you CAN-SPAM Act. It can drag on forever.”.

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CASL Countdown for B2B Marketers

ANNUITAS

The Canadian Anti-Spam Law (CASL) takes effect in just over a month (July 1, 2014) and B2B marketers need to be ready. The major difference between CAN-SPAM and CASL is explicit opt-in. CAN-SPAM is more of an opt-out law, where CASL is an opt-in law with express consent.

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Building Email Lists In The Era Of GDPR

LeadGnome

But as email regulations worldwide are tightening to protect recipients from spam, sales is finding they can no longer count on purchased lists as a reliable source of leads. You CAN Send To New Referral Contacts Mined From Reply Emails Here’s the game changer.

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Mastering International Email Deliverability

Modern Marketing

US-based mailers mistakenly believe that CAN-SPAM is a good base for understanding international email regulations. In reality, CAN-SPAM is one of the least restrictive set of regulations. CAN-SPAM doesn’t have many address collection rules.

Why Marketing With Purchased Email Lists Is Like Unprotected Sex

The Forward Observer

It’s Cheap, Easy And You Can Get It Right Away. With just the swipe of a credit card, you can have thousands of email addresses available, and who knows – maybe you’ll get lucky. Here’s why that approach can be the kiss of death. It’s called the CAN-SPAM Act of 2003.

How We Learn – One Size Doesn’t Fit All

ANNUITAS

Not to mention, the rules of engagement change constantly (CAN-SPAM, new Google algorithms) and success is measured by impact on the business versus vanity metrics like clicks and opens. A modern marketer’s job is never dull. It never ends either.

The Thin Line Between Social Media Marketing and Spam

Digital B2B Marketing

You can share. You can publish. You can broadcast. You can spam. Anyone with an internet connection can email or Tweet. With more people publishing and more competition for our attention, free and easy-to-use communication channels lead to spam.

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2 Truths and a Lie: High Email Bounce Rates and Sender Reputation

DiscoverOrg

Avoiding Spam Traps. A low sender score may cause a service provider to divert your emails to the spam folders of recipients within their network. How can you monitor sender reputation? 1) Sending to bad emails can impact your ability to send to good ones. What is SPAM?

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New! Guide to International Email Privacy & Consent Regulations

Marketing Action

Those of you who operate in the US are familiar with CAN-SPAM (the law governing commercial email marketing), but how familiar are you with the laws and consent requirements for other countries in the world?

Three Ways Location-Based Marketing Supercharges Your Outreach

DiscoverOrg

Ensure you can deliver what you intend. State and county laws can be tricky!). We sent real pies to these prospects, saying, ‘We know you use [competitor], and we think we can do a better job, so let’s compare data side by side.’. What is SPAM: The Truth About Cold Email.

The B2B marketing ironies of our time

Biznology

Even Hubspot realizes that you can’t get all the B2B business you deserve using inbound marketing alone. Readers argued that nothing justifies opt-out email behavior — which is ironic because opt-out is in fact the guideline operational under the CAN-SPAM Act.

29 Signs You Need a Break From Marketing

Digital B2B Marketing

You wish for the days before spam filters. You think CAN-SPAM was unnecessary and doesn’t actually do anything. Over time, your role in marketing begins to permeate every part of your life.

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Is It Time for a Pay-to-Play Email “Stamp”?

Act-On

In 2003, before CAN-SPAM, many of us (okay, me) were still naïve, hoping for an email utopia landscape where we could all get along. You can sit in the font of the plane or in the back.

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7 Steps to Email Marketing Legal Compliance

Alaniz

Federal CAN-SPAM laws require commercial emails to follow certain guidelines. The U.S. These are pretty easy to follow, and they make sense, too. The guidelines are set by the FTC. Best practices and a basic understanding of the law will ensure your business email follows all legal regulations, and reaches the inbox of your recipients. The post 7 Steps to Email Marketing Legal Compliance appeared first on Alaniz Marketing. Content Marketing

The Resources You Need to Be an Awesome Email Marketer [In Under 100 Words]

Hubspot

Read up on Sender Score and CAN-SPAM , and check that your email list is healthy. Now you can focus on design and copy. Share your requests and maybe we can surface or create them for you! First, make sure you''re following the rules.

The Beginner's Guide to Email Marketing [Free Ebook]

Hubspot

You have to build a healthy email list, make sure you’re complying with CAN-SPAM regulations, segment your lists so you’re delivering the right messages to the right people, create different types of emails for all different situations, design attractive and on-brand emails, analyze results.

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