What is CAN-SPAM?


What is CAN-SPAM? If your business uses email marketing, the CAN-SPAM Act allows those receiving your messages to opt out. EACH instance of non-compliance can cost up to $43,792. CAN-SPAM sounds like a catchy name for spam emails, and it is.

FTC Completes CAN-SPAM Review


Some background: the FTC solicited public comment on the CAN-SPAM rule back in June 2017. Email marketers have usually felt intimidated by the CAN-SPAM Act while anti-spam advocates have always felt that the CAN-SPAM Act didn’t go far enough. We can see both sides. The truth though is that the CAN-SPAM Act does set a pretty low bar for email senders. . The post FTC Completes CAN-SPAM Review appeared first on eDataSource.


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Do You Need to Worry About CAN-SPAM Lawsuits?


Unfortunately, I don’t really need to introduce the idea of spam to you. No, not the (beloved by some) canned meat product, but the clutter of unwanted, unsolicited, and unnecessary emails that pretty much anyone with an email address has experienced. As a consumer, you have probably received your fair share of spam messages, but as a marketer, you’re probably interested in the dangers that spam and spam laws can pose to your marketing activities and business.

What Is CAN-SPAM? [FAQs]


CAN-SPAM ( C ontrolling the A ssault of N on- S olicited P ornography A nd M arketing) is an act that was passed in 2003. The Bureau of Consumer Protection notes that CAN-SPAM doesn''t just apply to bulk email. "It First, what are the penalties for non-compliance with the CAN-SPAM Act? For every single email that violates the CAN-SPAM Act, the FTC will fine you $16,000. Rules to Follow for CAN-SPAM Compliance.

Better built than bought – how to build your email marketing list


So, your message in their inbox is viewed as an uninvited guest at best, and as a potentially malicious piece of spam at worst. You can also run afoul of regulations like the CAN-SPAM act , which prohibits many kinds of unsolicited email messages. Finding yourself on the wrong side of these regulations can have serious financial consequences as well as an negative impact on your domain name if you’re labeled a spammer.

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Are you ready for GDPR, Europe’s upcoming data privacy requirements?


They are not just focused on prospecting, like the CAN-SPAM and Do Not Call regulations in the U.S. Privacy is probably one of the least appealing topics in marketing. But this one’s a doozy. On May 25, 2018, any company that is not compliance with the European Union’s new opt-in regulations is at risk of a fine of up to 20 million euros, or 4% of their global topline revenue. Yipes! Most B2B marketers have customers worldwide.

Deleting is More than Ok – It’s Key to Clean Data


Unsubscribes – If a contact is unsubscribed you won’t be able to reach them -its the law ( CAN-SPAM Ac t). Delete those records and create rules for yourself and others testing so that these can be removed regularly. Inactive records – If a contact hasn’t engaged with you in a given time frame, it’s safe to say they can be removed from your database. Blog CAN-Spam compliance delete Eloqua Markie email best practice

Five Reasons Why Your Email Gets Blocked


Sending to a large amount of hard bounces, receiving a lot of complaints, hitting spam traps, and getting on a blacklist can all affect your reputation in a negative way. It’s very hard to turn around a tarnished reputation – do everything you can to keep it in excellent condition from the start. Volume: Sending high volumes to a particular network or domain can often appear like an attack on the mail server.

The Power of Unsubscribe


Email marketers already know that an unsubscribe link is a legal requirement for CAN-SPAM, as well as a necessary tool for allowing subscribers to remove themselves from your list. But did you know also that having a visible and working unsubscribe link can also help in reducing email abuse complaints? Subscribers who find it difficult to get off your list will get annoyed (rightly so) and possibly report your emails as spam.

Privacy Report 2020


Recent legislation, both internationally and in the United States, is primed to change the parameters regarding what information about a person you can or can’t collect, and the limitations on what you can do with that information. If your emails are sent to subscriber inboxes within any of these states, you are deemed culpable for those violations and can be subject to hefty fines. Unlike CAN-SPAM and CASL, this recent legislation doesn’t focus exclusively on email.

Remember when they said GDPR would kill email? It didn’t.


Chronically inactive subscribers aren’t of any value to your campaigns and some of these addresses are at risk of being converted into dead address spam traps. ” Whenever there are conversations around tightening anti-spam regulations, industry voices claim that stricter regulations will limit the effectiveness of the email channel, hurting businesses. Strong anti-spam laws don’t diminish email ROI for legitimate senders.”.

Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make


CAN-SPAM. Some may think it''s just a canned food product, but marketers know it''s the law we adhere to when sending emails. And the stakes are high -- you can be fined $16,000 per email if you are caught breaking it. To help you avoid those confusing pitfalls, here are several ways you might actually be breaking CAN-SPAM without realizing it. As you can see in the screenshot below, the email is shown to come from "Diana Urban, HubSpot."

Infographic – The Next Wave of Data Privacy Regulation

The Point

Fortunately, there are basic steps that every marketing organization, Website manager, and marketing operations team can take to minimize exposure.

One Simple CAN-SPAM Addition That Could Transform Your Email Marketing


And now, you’re getting spammed -- something no one in the world enjoys. And CAN-SPAM , a law passed to prevent companies from spamming people through email, only does so much to prevent spam. Currently, companies who are CAN-SPAM-compliant just need to: Include a valid physical postal address in every email sent. Going Above and Beyond CAN-SPAM Requirements. Have you ever gotten an email from a company that surprised you?

GDPR and Email: Part 1, an Overview


Ratified on May 24, 2016, the GDPR took effect on May 25th, 2018, and offers the strictest set of regulations to date as to what you can and cannot do with someone’s data. In a recent webinar, listeners were told that they don’t have to worry about the GDPR as long as they can prove that did not actively seek European subscribers. In fact, the word “email” is used only once—as an example of one of the things that can be used to identify a person.

10 Things Every Email Marketer Can Relate To


Sometimes, it can be rough to be an email marketer. Here are 10 common things we email marketers can all relate to (don’t worry — they’re not all bad), complete with GIFs to make you smile and advice on how to rock your email marketing. Your stomach sinks, and there’s nothing you can do. 2) When you tell someone you’re an email marketer, and they say, “So you spam people, right?” Email marketing can be frustrating.

Using email effectively in your content marketing


Spam is a bad thing. Certainly, there are things it can’t do, but when it comes to things like lead nurturing and maintaining relationships with existing clients, email is in a league of its own. Don’t go extraordinarily long or so short as to be cryptic, but otherwise you can devote your energy elsewhere.). Your From and Reply To address should be the same to maximize deliverability and minimize the chance of being caught in spam filters. Areas you can test include.

The Past Year in Email


It’s never good when a company that is trying to sell you on their technological prowess can’t assemble an email correctly. This, coupled with the formatting errors in the apparently meaningless text below the main message (see UTF-8 discussion below), sent this one on a quick trip to the Spam Folder. Personalization can be a great way to start an email, but it has its limitations. You can use this your advantage with a preheader.

What is Spam? The Truth About Unsolicited and Cold Email


What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary.

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What the New Canadian Anti-Spam Law (CASL) Means for B2B Marketers


The difference between the United States CAN-SPAM Law and CASL boils down to permission. Blog Anti-spam law B2B Marketing CASL email and privacy compliance opt-in permission

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The Truth about Cold Email


What is spam? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. To start with, let me clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. A spam message may not be illegal, and an illegal message may not be spam, by certain definitions. But as I noted above, whether a message is spam does not answer whether it is illegal.

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Foundations of Data Privacy in Email Marketing


There are anti-spam and data privacy laws all email marketers should know and understand. These include: Controlling the Assault of Non-Solicited Pornography And Marketing ( CAN-SPAM ). Canada’s Anti-Spam Legislation ( CASL ).

8 Strategies To Help You Increase Email Response Rates


In this article, we would be looking at strategies you can use to help you increase email response rates. Factors such as the type of email, your industry, the email platform you are using, your target audience, and the content of the email can affect your response rates.

15 Best Practices for E-newsletters


Whatever the case, you need to make it as clear as possible what action you want them to take AND how they can complete that action. It shows you how you can catch and keep the attention of your subscribers, and get them to act on your email by offering something COMPELLING.

The Ultimate Email Marketing Glossary for 2022

SmartBug Media

A high bounce rate can hurt the overall send health of your IP address. CAN-SPAM. Short for “Controlling the Assault of Non-Solicited Pornography And Marketing,” the CAN-SPAM Act was passed in 2003 and provides FTC oversight over marketing emails in the United States.

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20 Questions: Email Marketing


As often as you can without annoying your customers. For some companies, this might look like once a week; for others, they can send daily emails while maintaining high engagement levels. An unfamiliar ‘From’ line is also an easy way to get marked as spam or unsubscribed.

5 Basic Things Every B2B Marketer Needs to Do to Prepare for GDPR

The Point

Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business. Of these, GDPR is the most far-reaching in that it not only impacts email communication (the focus of CAN-SPAM and CASL) but also the way companies gather, store, protect, share, and utilize personal data.

Martech Cube: True Influence® Completes SOC 2 Customer Data Certification


Our customers can trust that our data-driven solutions deliver the highest quality data which is managed under the highest data privacy and governance standards.”. The company is also 100 percent can-spam compliant with a zero-tolerance spam policy.

Permission-Based Email Marketing: Everything You Need to Know


But if you’re not 100% clear on rules like GDPR and the CAN-SPAM act of 2003, you could be risking heavy penalties and fines. Unfortunately, the rules for permission-based email marketing run deeper, and it can be confusing to many online business owners.

UK guide to B2B email marketing laws (warning, it’s tricky)

Marketing Graham

‘ If you can prove you have a legal right to store a person’s full name and email address, the next thing to do is prove you have the right to send them an email. Complete the form below to receive the Marketing Graham Bulletin; you can unsubscribe at any time.

Happy New Year?


Some of this is, no doubt, because most ESPs now offer templates and drop-and-drag options that can help avoid serious HTML mistakes. Getting the font size right can be tricky. It’s also worth mentioning that CAN-SPAM requires an actual physical address.

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4 years ago, we asked leading experts for their email predictions for 2020. Were they right?


Great tools and innovations will move email from a static, ‘been there, sent that’ state to a highly customized message that can adapt based on marketing and subscriber elements.” Check out our blog post on 6 interactive elements you can add to your emails today.

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CCPA: What B2B Marketers Need to Know

The Point

and other recent regulations (CAN-SPAM, CASL), CCPA is something that every B2B marketer needs to understand and prepare for. Another new year approaches and, with it, another major data privacy regulation takes effect. This time, it’s the California Consumer Privacy Act (CCPA), which becomes law on January 1, 2020. Don’t be fooled into thinking that only California companies need pay attention.

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How Does GDPR Affect B2B Data: The Ultimate Guide


Can we still purchase B2B data? Even under the GDPR you can still reach out to prospects using outbound tactics like cold emails and cold calls. B2B Email Marketing Regulations: CAN-SPAM vs. CASL vs. the GDPR. CASL is Canada’s Anti-Spam Law.

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How Does GDPR Affect B2B Data: The Ultimate Guide


Can we still purchase B2B data? Even under the GDPR you can still reach out to prospects using outbound tactics like cold emails and cold calls. CASL is Canada’s Anti-Spam Law. Can I Still Use B2B Data Under the GDPR? If you can no longer use that it’s going to hurt.

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Powerful 10 Email Blast Marketing Tips in 2021 That Never Let You Down


How can email blast marketing benefit you? Adding hyperlinks in your email message can help you direct recipients to your website, social media, or any other landing page. For instance, you can hyperlink your home page, product pages, or blog page with strong anchor text.

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Deliverability Acronyms: A-Z


CAN-SPAM. Canadian Anti-Spam Legislation - Canada's version of CAN-SPAM. CAUCE has moved beyond its original mission of advocating for anti-spam laws, to a broader stance of defending the interests all users in the areas of privacy and abuse in all its forms on the Internet.

CASL Countdown for B2B Marketers


The Canadian Anti-Spam Law (CASL) takes effect in just over a month (July 1, 2014) and B2B marketers need to be ready. The major difference between CAN-SPAM and CASL is explicit opt-in. CAN-SPAM is more of an opt-out law, where CASL is an opt-in law with express consent. Unsubscribes – Be aware, all unsubscribe links are needed in transactional messages so subscribers can opt-out from future emails.

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11 Tips to Jump Start Your B2B Email Marketing Campaigns

Circle Studio

The good news is, by making some tweaks and adapting your efforts to today’s email reader, many of the challenges can be overcome. Stop spamming. Before you think that your firm couldn’t possibly be guilty of sending spam, remember that spam is defined by the receiver , not the sender. Spam to a contact is often anything in their mailbox they didn’t expect to receive or don’t want to receive—even if they know the sender and/or opted in to the mailing list.

Why Marketing With Purchased Email Lists Is Like Unprotected Sex

The Forward Observer

It’s Cheap, Easy And You Can Get It Right Away. With just the swipe of a credit card, you can have thousands of email addresses available, and who knows – maybe you’ll get lucky. Here’s why that approach can be the kiss of death. It’s called the CAN-SPAM Act of 2003. The Acronym CAN-SPAM stand for Controlling the Assault of Non-Solicited Pornography and Marketing. (It Have you ever wondered how some emails go straight to your spam folder?