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The Complete Guide to Audience Research, Segmentation, and Targeting

Marketing Insider Group

Researching and segmenting your audience is essential for creating relevant and effective marketing messages. You can segment your audience by demographics, psychographics, behavior, or location, or a combination of these factors. The Importance of Audience Segmentation. How to Conduct Audience Research. Source: [link].

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Ultimate Guide to Email Segmentation [Definition, Benefits and Best Practices]


In this in-depth email list segmentation guide, you are going to learn all you need to know about email segmentation. I will talk about the email segmentation basics and the importance of segmenting your emails list. I will also talk about the email list segmentation best practices. What is email segmentation?


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44% of Marketers Predict AI Will Inform Most Targeting and Segmentation

KoMarketing Associates

Lytics recently published the “Marketing and IT: The Strategic Partnership” report, and statistics suggested that 44% of marketers and IT professionals believe AI will inform a large portion of their advertising targeting and segmentation with little human input. However, 43% cite personalization as the main benefit of AI.

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Off in Pursuit of a New Market. What’s Makes a Good Segment?

Vision Edge Marketing

We are often asked for how to identify and pursue a new market and build a segmentation model. Many firms we work with struggle with successfully identifying, evaluating and selecting a new segment or segments to pursue. Develop a Repeatable Segmentation Process to Consistently Identify a New Market.

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Can Businesses Meet Increasing Consumer Expectations?

This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication.

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HG Use Case: Identify Your ICP With Account Segmentation

HG Data

In this step-by-step video, Alyssa Barker, Associate Product Manager, reveals how a client used HG’s Account Segmentation tool to identify precise Ideal Customer Profile (ICP). The post HG Use Case: Identify Your ICP With Account Segmentation appeared first on HG Insights.

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How To Segment Audiences: A B2B Marketer’s Guide


Ask any seasoned marketer and they’ll tell you that strong segmentation is the key ingredient to efficient, successful campaigns. While there is no precise recipe to segment audiences, we’re here to help you nail down the fundamentals. While it can be used to help you qualify leads, it’s also an excellent strategy to segment audiences.

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Mapping Personas in Your Marketing to Maximize Value

Speaker: Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales”

We use Personas for messaging but then lose steam and focus regarding the segmentation part of our strategy. Developing & utilizing Personas is hard work! Marketers sink time into primary research, testing and documentation. We rely on titles, company size and industry to define personas – but there is so much more!

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The Modern Customer Success Playbook

Create highly targeted segments to drive more contextual and personalized engagements. This customer success playbook outlines best in class data-driven strategies to help your team successfully map and optimize the customer journey, including how to: Build a 360-degree view of your customer and drive more expansion opportunities.