Six methods for smarter marketing segmentation

grow - Practical Marketing Solutions

Ask any marketer if they’re interested in smarter segmentation with their lists, campaigns, or otherwise and you’re sure to raise a few eyebrows. The problem with segmentation is two-fold: You’re not doing it. 6+ Steps To Smarter Segmentation.

Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing

Tony Zambito

Compounding the issue today is the prevalent use of the term buyer persona to describe customer segmentation and buyer profiling efforts. The issue I am referring to is the confusion that can surround distinguishing between customer segmentation, buyer profiling, and buyer personas today.

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Getting Started With Email Marketing Segmentation

Webbiquity

Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. With the high cost for sophisticated email platforms and the technology segmentation requires, it makes sense. The Categorization Approach to Email Segmentation.

The 3 Most Popular Methods of Segmentation for B2B

Reachforce

Customer segmentation is powerful, because it allows the marketer to draw an accurate picture of their customers, group them according to similarities, and devise pinpointed messages to specific segments of their customer base.

Segmenting your content marketing

Biznology

You’ll learn several ways of segmenting your content for your audience so that your content isn’t the same old stuff shoved at the same old people. The post Segmenting your content marketing appeared first on Biznology.

How to Make Audience Segmentation Truly Personal

Act-On

When this is done on a group level it is called segmentation. Defining “segmentation” and “personalization” Segmentation and personalization are two different aspects – and, some might say, different generations – of online marketing.

What Can Customer Segmentation Do for Your Big Data Marketing?

Reachforce

Customer segmentation is the act of dividing your customer base into segments based on the shared qualities of groups of your customers. Database Marketing Big Data Marketing data segmentation

How To Effectively Segment Your Email List

B2B Marketing Insider

But before sending a single email, businesses need to understand the importance of segmenting email contact lists. Yes, segmentation can be tedious but consider this, DMA says that 77% of email marketing ROI came from segmented, targeted, and triggered campaigns.

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Segmentation: 5 Steps to Help You Send Emails That Your Prospects Actually Want to Read

Act-On

The answer to these email marketing woes is segmentation and personalization. In fact, companies who use segmentation say it increases conversion rates by up to 30%. There really aren’t any concrete rules about what data should be used to help segmentation.

How Big Data is Changing the Face of Market Segmentation

Reachforce

Market segmentation isn’t an exact science. Digital Marketing Big Data Marketing Segmentation

What Can the Tech Giants Teach Us About Market Segmentation and Online Lead Generation?

Reachforce

Big Data Marketing Lead Segmentation and Scoring Database Marketing Personalization SegmentationThis past weekend, Lynn woke up late on a working Saturday. Upon tapping the Google app on her smartphone, Lynn was reminded that it was her brother’s birthday.

How to Effectively Segment Your Inbound Leads

Leadspace

Below are 5 variables that we often see customers segment their inbound traffic or their marketing automation databases based on, and that we ourselves segment based on: Predictive Persona (Primary). The post How to Effectively Segment Your Inbound Leads appeared first on Leadspace.

The 2016 Complete Guide to List Segmentation

Vertical Response

When it comes to email marketing, list segmentation is the best tool for dissecting your consumer base. A 2015 case study by MarketingSherpa found that proper list segmentation increased open rates by 20 to 40 percent, with a subsequent rise in click-through rates.

Improve Your Targeting Overnight With Data Segmentation

Reachforce

For years, marketers have been building customer profiles. Most marketers actually know their target customer quite well. You likely know the size business you’re targeting, how many employees they retain, what their annual revenue is, and whether they are B2B or B2C businesses.

Personalized Marketing Using Data Segmentation

Reachforce

Personalization in marketing is just one of the powerful goodies you can get from modern lead data segmentation and analytics. Database Marketing Big Data Marketing Lead Segmentation Personalization

6 Ways to Segment Your Email List to Improve Your Success

Vertical Response

Well, If you’re ready to conquer this condition once and for all, you’ll need a healthy dose of segmentation. A method with proven results, as illustrated in the chart below, segmentation can increase your open rates by nearly 39 percent.

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Predictive Analytics: Should Automated Content Selection Work by Segment or Individual?

Customer Experience Matrix

The point was the difference between basing content selection on individuals and on segments. The distinction these vendors were making is between selecting content separately for each individual and selecting the same content for all members of a segment.

Automated Behavioral Segmentation: Personalized in Real Time

ActiveDEMAND

Automated Behavioral Segmentation: Personalized in Real Time Behavioral segmentation categorizes prospects in different groups based on their actions or engagement patterns. The post Automated Behavioral Segmentation: Personalized in Real Time appeared first on ActiveDEMAND.

Target Your Best Prospects by Segmenting Your Best Customers

Modern B2B Marketing

The best customers are those that last a lifetime , and by segmenting your current customers and identifying which are the most profitable, stay the longest, expand service, and refer new customers, you can allocate more of your marketing dollars to acquiring similar prospects.

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Why and How to Improve Audience Segmentation for B2B Marketing

Salesfusion

10 ways to segment your audience to meet the growing demand for personalization. But perhaps the most important piece of all is how you segment your lists (and this is also something with which the appropriate marketing technology can help). Why Audience Segmentation Matters.

Stop Segmenting; Start Individualizing

Opentopic

Witcher says they’re comparing all of their brand experiences, whether they’re with a bank, The post Stop Segmenting; Start Individualizing appeared first on Opentopic. First impressions are already important. But in today’s customer-centric world, every impression counts. According to Brendan Witcher, principal analyst for Forrester Research Inc, customers’ expectations reset every time they’re exposed to a better shopping experience.

Stop Segmenting; Start Individualizing

Opentopic

Witcher says they’re comparing all of their brand experiences, whether they’re with a bank, The post Stop Segmenting; Start Individualizing appeared first on Opentopic. First impressions are already important. But in today’s customer-centric world, every impression counts. According to Brendan Witcher, principal analyst for Forrester Research Inc, customers’ expectations reset every time they’re exposed to a better shopping experience.

Geodemographics: Using Location-Based Segments for Targeted Marketing

Marketing Action

Segmentation strategies have long been a powerful way to target certain audiences, and geographic information is a key piece of the puzzle. Let’s take a look at the history of geodemographics and take a tour of the segmenting solutions being used in the marketplace today.

How Should I Segment My Database?

Modern B2B Marketing

Which is why, as you contact your database, it’s essential that you divide that database into segments, and tailor your communications for each segment – as we’ve learned, 23% of engagement is explained by segmentation. How Should I Segment My Database?

Market Segmentation 101 for Retail Businesses

Vertical Response

One of the most valuable strategies for effective marketing is segmentation. What is marketing segmentation? Market segmentation is dividing your total market into smaller groups based on common characteristics. Why do we have to segment?

Are your marketing personas your sales market segments?

Biznology

The problem comes in when you haven’t thought through how those personas relate to market segments. Market segments are often used in marketing plans to decide which groups of prospects to target, but they are also frequently used in sales plans.

B2B Market Segmentation – Part 2: How to Approach Segmentation

Everything Technology Marketing

In part one of our segmentation series , we discussed the importance of and rationale behind market segmentation. Let's take a closer look at actual implementation of market segmentation. A better segmentation strategy is to start with why companies purchase a solution.

5 Simple Ways to Segment Your Social Media Audience

Hubspot

Segmenting their audience on social media. Segmentation is not a new concept for marketers. We use segmentation to send emails, create pricing models, and understand the behaviors of our most loyal buyers -- so why aren’t we applying this practice to social media?

Jump-start your content marketing through better market segmentation

Biznology

Yesterday’s Biznology® Webinar with Monique de Maio was about targeting different customer segments in your marketing.

7 Ecommerce Segmentation Hacks for Profitable Customer Loyalty

Hubspot

With the right ecommerce and marketing platforms you have access to advanced customer segmentation that most merchants do not take advantage of. Here are 7 segmentation hacks to boost customer loyalty on your site. Those customers are in your last minute purchase segment.

B2B Marketing Automation Industry Size and Segments

Customer Experience Matrix

The segments are defined based on revenue. The table below calculates revenues using reasonable assumptions about revenue per client in each segment: Combined with the previous chart, this shows the micro-business segment represents 61% of clients but just 17% of industry revenues.

5 Best Criteria to Segment Your Site Traffic and Personalize the Customer Journey

B2B Marketing Insider

The post 5 Best Criteria to Segment Your Site Traffic and Personalize the Customer Journey appeared first on Marketing Insider Group. Marketing Strategy Customer Satisfaction & Loyalty Digital Marketing increase conversions marketing strategy segmentation

From easy to expert | Email list segmentation 101 [Infographic]

Vertical Response

To capitalize even more on the power of email marketing, consider segmenting your email lists – a smart and relatively simple way to boost your open and click-through rates. For help with your email list segmentation, check out our Email Segmentation 101 infographic below.

List Segmentation By Campaign Activity: Why Do It and How to Get Started

Vertical Response

That’s how the disconnect feels when you don’t segment your contact list and tailor your email based on data. In this scenario, the best way to segment your campaign list is by activity. Opened A second segment is the group of people who opened your email.

How to Master Content Segmentation & Personalization

Contently

Contently and OneSpot partnered on this webinar to analyze how brands use segmentation and personalization to increase site traffic and user engagement. In this webinar, you’ll learn: The difference between content segmentation and content personalization (and how they work together). The post How to Master Content Segmentation & Personalization appeared first on The Content Strategist. Brands Webinar content segmentation personalization webinar

The Advantages of Segmenting Your Email Lists

Vertical Response

Luckily, there are ways to minimize your loss, and one of the best ways to keep unsubscribes at a minimum is to use list segmentation. Why Segment? You can also segment your lists based on ‘engaged’ users who open and/or click your emails often. It’s true.

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Segmentation Ideas for Nonprofits and Member-Based Organizations

Hubspot

What I also know is that when it comes to mailing lists and email segmentation, there is plenty of room for improvement. The ideas listed below for member list segmentation can also be used for donors. Elements of Good Email List Segmentation. Nonprofit Segmentation

Improve Your Email Response Rates with List Segmentation

Vertical Response

Consider segmenting your list. But before you rush off to start dissecting that email list, let’s fill you in on the basics of list segmentation, why you should consider it and some ideas for smart segmentation. What is segmentation?

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What Can Tablet Computers Teach Us About the Future of Big Data Marketing and Market Segmentation?

Reachforce

When evaluating big data analytics, it pays to remember the old saying, “Figures can’t lie, but liars sure can figure.”

New Feature: Email List Segmentation [Phase 1]

Vertical Response

Segmented lists get more engagement. This update allows for campaign activity-based segmentation, which means, you can segment your contact list based on a set of predetermined parameters related to opens or clicks. Save the search as a new segment.

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