Zoominfo

NOVEMBER 24, 2020

Here’s how to apply streaming intent data into your GTM strategy: Identify Potential Buyer Interest: Intent signals (provided in real-time, on time) allow you to identify which companies are researching your solution, as they do it. In this day and age, you need real-time data, on time.

Intent Data 230

Intent Data Intent Intent Signal Marketing Analytics Tools 230

Engagio

DECEMBER 28, 2020

In this read, we’re going to make it easy to not let opportunity slip through our fingers in 2021. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? What is your best advice for people to succeed with ABM in 2021?

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Tony Zambito

MAY 21, 2021

A good amount of personalization has not moved beyond “Dear Jennifer” emailing, overly aggressive chatbots, and a “gotcha” mentality on intent signals. It will remain a challenge throughout the rest of 2021. 4 – Rethink Your Personalization. Buyers are hating on these in the new reality.

Buyer Personas 197

Buyer Personas Intent Signal B2B Sales Interactive Marketing 197

Zoominfo

DECEMBER 16, 2020

ZoomInfo analyzed data on its platform that measured buyer intent signals for the topics of COVID-19 screening, COVID-19 testing, and COVID-19 reopening strategies. These costs are short term if vaccinations proceed for the general population as expected in spring and early summer 2021.

Zoominfo 162

Zoominfo Intent Signal Business Buyer Intent 162

Zoominfo

NOVEMBER 24, 2020

Here’s how to apply streaming intent data into your GTM strategy: Identify Potential Buyer Interest: Intent signals (provided in real-time, on time) allow you to identify which companies are researching your solution, as they do it. In this day and age, you need real-time data.

Intent Data 130

Intent Data Intent Intent Signal Marketing Analytics Tools 130

Zoominfo

SEPTEMBER 7, 2021

Research firm Gartner listed small data as one of its top 10 data and analytics trends for 2021. It’s one answer to one question by one person, and it’s potentially more valuable than a million data points we have that make up one [buyer] Intent signal.” What Can Sales Teams Do with Small Data?

Intent Signal 130

Intent Signal Zoominfo Buyer Intent Gartner 130

Zoominfo

JANUARY 4, 2022

Trend #2: Intent-first, account-based targeting By now, most marketers are well acquainted with account-based marketing (ABM ). In fact, 70% of marketers reported using account-based marketing (ABM) in 2021, and we expect that number to grow in 2022.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

ClickZ

SEPTEMBER 9, 2021

And while you can certainly aggregate “intent signals” yourself using two or more apps, it’s far more scalable to pay an intent provider processing billions of these digital actions to measure “domain-level intent” for you. Bret Smith is CEO and Founder of HIPB2B. Bret is a Demand Gen, Content Marketing, and ABM expert.

Buyer's Journey 123

Buyer's Journey Domain Intent Analysis 123

NetLine

AUGUST 13, 2024

2021 research from McKinsey showed that 76% of consumers become frustrated when personalization doesn’t occur. Our own data supports this, showing that users willingly share information for high-quality, gated content, providing invaluable first-party intent signals. The Power of Personalized Content “For moi?”

Account Based Marketing 52

Account Based Marketing Personalization Intent Data ABM 52

Zoominfo

MAY 21, 2021

There are five main use cases for sales and marketing teams using intent data in 2021: Identify early buyer interest. Purchase intent signals help identify which companies are actively researching your solution — before they fill out a form on your site or engage with your sales or marketing teams.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

Engagio

SEPTEMBER 21, 2020

For this installment of our blog series ABM Behind the Scenes , Peter Isaacson, Chief Marketing Officer, and Jay Tuel, Vice President of Sales Development, came together to discuss the virtues of Sales and Marketing alignment and its trajectory in 2021. What’s your prognostication for Sales and Marketing unification in 2021?

Sales Management 62

Sales Management Top of Funnel Ideal Customer Profiles DemandBase 62

Sage Marketing

FEBRUARY 25, 2025

percent in 2021. Sync HubSpot leads and accounts to LinkedIn, track alerts and intent signals, and uncover promising leads and opportunities based on usage and closed-won data. But which of these integrations are worth it for sales and RevOps teams in 2025? Lets take a look.

Hubspot 52

Hubspot Marketing Automation Services Enterprise Management Work Management 52

Martech

DECEMBER 14, 2021

If there’s one thing that 2021 has made evident to the B2B marketer, it’s that today’s B2B buyers are leveraging a digital-first approach. Use buyer and intent signals to your advantage. Their tactics now involve covert research done on their own time and in their preferred digital channels. Centralize and connect sources.

Ideal Customer Profiles 109

Ideal Customer Profiles Top of Funnel Webinar Metrics Marketing & Strategy 109

Martech

FEBRUARY 14, 2023

Back-in-stock notification A back-in-stock notification request is a strong signal intent signal. Birthday greeting Only 31% of retail email marketers send birthday greetings according to the Litmus 2021 State of Email report. This email exemplifies the basic concept of customer service.

Eye-Tracking 129

Eye-Tracking Intent Signal Cross-Selling Ad Frequency 129

Heinz Marketing

SEPTEMBER 28, 2021

7 B2B Lead Scoring Best Practices for 2021. They also touch on some more advanced concepts, like using AI models to identify buyer personas and including intent signals in your scoring models. . This one is worth the read. This article from the Leadspace team reinforces some of what we’ve covered already.

Lead Scoring 114

Lead Scoring Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 114

Martech

OCTOBER 29, 2021

That’s why marketing and sales teams must determine buyer intent and generate interest so you can divide resources accordingly. Targeting consumers without considering their level of interest means missing out on low-hanging fruit — accounts with high buying intent signals. Read more here. Quote of the day. “By

Top of Funnel 111

Top of Funnel Buyer Intent Funnel Advertising Intent Signal 111

NetLine

APRIL 14, 2022

In 2021, overall eBook registration volume grew 15.5%, accounting for 43.3% more likely to be downloaded in 2021 compared to White Papers—Marketers were smitten by White Papers once again, promoting 20% more White Papers. Now that we’ve established the baseline, we want to share two key observations. of all downloads.

Intent 97

Intent Webinar Metrics Peer-to-peer Paper 97

Top Rank Marketing

NOVEMBER 24, 2023

The Verge Social media could be the key to connecting with baby boomers Since the first quarter of 2021 the number of U.S.

B2B Marketing 97

B2B Marketing Spending Budget Programs B2B 97

SmartBug Media

JUNE 25, 2021

Why should data cleansing be part of my 2021 roadmap ? Additional context for your outreach: More recently, data cleansing solutions provide access to the qualitative data Sales teams need, like if a prospect is currently using a competitor, or if prospects have exhibited buying intent signals online.

Marketing Management 72

Marketing Management Intent Signal Paid Search Agency CRM 72

SalesIntel

JANUARY 8, 2025

Consider these insights: Digital preference surge: McKinseys Digital B2B Pulse Survey found that 80% of B2B decision-makers now prefer digital engagement, a 32% jump from 2021. Today, buyers demand digital-first interactions, extensive research opportunities, and a seamless buying experience.

Marketing AI 52

Marketing AI Trends Generation Lead Ranking 52

Heinz Marketing

DECEMBER 14, 2020

I asked Russ, of the key takeaways, what are things he thinks are the most urgent for sellers to consider as they approach how they manage their buying journey moving into 2021? And so that produces both good information for the buyers and really strong intent signals for the sellers of software. Let’s talk about 2021.

Sales Management 133

Sales Management Top of Funnel Work Management Peer-to-peer 133

Strategic-IC

JANUARY 17, 2022

2021 - now that went quickly! 2021 saw Marnie's ABM program excel at global Fintech, Finastra. Marnie's 2022 ABM prediction is all about buying intent signals. One is focused on community - a big theme in 2021 that will only become more important in 2022. But what does 2022 hold for Account-based Marketing?

Account Based Marketing 62

Account Based Marketing ABM Contingency Planning Intent Signal 62

Porch Group Media

SEPTEMBER 9, 2021

MoverTech Data is the most in-depth mover data set on the market, offering unparalleled insights into moving consumers, their households, shopping behaviors, lifestyles, interests, property data, billions of purchase intent signals, and more. Download our 2021 Mover Marketing Success Kit to get started! How it Works.

First-Mover Advantage 52

First-Mover Advantage Intent Signal Purchase Intent Ideal Customer Profiles 52

Zoominfo

AUGUST 23, 2022

Data from Forrester indicates that, while the average number of touchpoints in the buying journey had been increasing gradually between 2017 and 2019, it increased sharply thereafter, going from an average of 17 interactions in 2019 to 27 in 2021. ZoomInfo SalesOS is the modern go-to-market platform for sales professionals.

B2B Sales 100

B2B Sales Trends Zoominfo B2B 100

PathFactory

MAY 2, 2022

Revenue teams can now scale how they connect content to buyers by combining PathFactory Content Intelligence with intent signals and segments from our ABM partners, 6sense and Demandbase, to serve up personalized content experiences. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Porch Group Media

SEPTEMBER 15, 2021

MoverTech offers the most in-depth mover data set on the market, with unparalleled insights into moving consumers, their households, shopping behaviors, lifestyles, interests, property data, billions of purchase intent signals, and more. Download our 2021 Mover Marketing Success Kit to get started! Mover Phases.

First-Mover Advantage 52

First-Mover Advantage Intent Signal Purchase Intent Acquisitions 52

NetLine

APRIL 11, 2024

YOY—a clear sign that high-quality, gated content remains a critical tool in the marketer’s arsenal for capturing first-party intent signals. In 2021, the wise Andy Crestodina tweeted, “Don’t hate the gate.” Intent signals aside, the formats designed to deliver the most information in the most concise manner wins.

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

Leadspace

AUGUST 10, 2021

2021: M&A on the Rise. M&A activity set records for the first half of 2021 with deal counts up 19% from 2020 ( Refinitiv ). Merging teams and tech stacks requires a solid foundation to ensure you hit synergy targets. As a viable growth strategy, there’s often an uptick in M&A after events like the 2008 recession.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Analytics Tools Paid Search Agency 62

Madison Logic

AUGUST 26, 2020

As B2B marketers enter planning season for 2021, they need to focus investment on programs that deliver the right results quickly. To make account-based programs even more successful, marketers should include the following three tools in their 2021 plans. This article was originally published by MarketingProfs.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

Metadata

FEBRUARY 28, 2022

billion business profiles, segmented by technographics, firmographics and buyer intent signals Attracted nearly 2,000 live attendees and over 4,000 registrants to its first annual DEMAND conference Has consistently been named a leader in customer satisfaction and “time to ROI” by LinkedIn and G2.

B2B Marketing 59

B2B Marketing Co-Registration Automation Bombora 59

Leadspace

NOVEMBER 5, 2020

Assist with timing engagement with prospects and accounts using intent signals and scoring. Start Optimizing Your Martech Stack for 2021 (and Beyond). Prioritize your best accounts using predictive scoring. Optimize lead routing using lead-to-account matching and hierarchies. Find new accounts based on look-alike modeling.

Ideal Customer Profiles 62

Ideal Customer Profiles Work Management Marketing Management Lead Ranking 62

Engagio

OCTOBER 31, 2021

With the advent of intent signals and campaign management on target accounts, ABM is maturing and therefore gaining mindshare in the C-Suite as a viable B2B marketing strategy. There is one caveat for ABM to succeed. Omnichannel Content Production.

B2B Marketing 63

B2B Marketing Account Based Marketing Lead Ranking Work Management 63

Leadspace

AUGUST 10, 2021

M&A activity set records for the first half of 2021 with deal counts up 19% from 2020 ( Refinitiv ). AI models sort through intent signals, historical data, install base information, and other inputs to determine which accounts are the best fit for your company so efforts can be focused in the right direction.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Analytics Tools Paid Search Agency 62

NetLine

DECEMBER 7, 2023

Either way, using intent data can ease the way and help you determine the accounts that are likely to convert and when. As they will be the people interacting directly with buyers, they can offer insights based on their experiences regarding which intent signals to prioritize.

Account Based Marketing 52

Account Based Marketing Intent Data Intent ABM 52

6sense

DECEMBER 9, 2021

6sense’s account engagement platform excels at helping sellers during specific stages of the buyer’s journey, such as when buyers are transmitting intent signals like: First-party intent . Third-party intent (native keyword-based intent, integrated Bombora topics). Integrated G2 and TrustRadius intent.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Conductor

JANUARY 21, 2021

From social intent signals, to audience demographics, to topic sentiment analysis, to intent from search engines around the globe, Explorer remains the largest and most advanced solution out there. Kicking off 2021. Understanding customer needs is the foundation of every organic marketing strategy.

Lead Scoring 52

Lead Scoring Lead Ranking Enterprise Management Work Management 52

Valasys

SEPTEMBER 27, 2019

Understand both the Explicit as well as Implicit Intent : The analysis of the intent data from omnichannel. including the first & the third-party intent signals helps the marketers in deducing what their audiences are looking for. Natural Language Processing (NLP).

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49