How the Nuances of Vertical vs. Niche Market Approaches Impact Your Growth Strategy

Vision Edge Marketing

It is our general belief that an organization’s long-term growth is best achieved by pursuing a strategy rather than simply following whatever opportunities arise. To achieve their vision and planned business outcomes, many of our customers employ a combination of target market strategies.

Marketing to Engineers—Why Digital is the Dominant Strategy

Industrial Marketing Today

Digital marketing to engineers works for several reasons. I’ve been a big believer and a practitioner of digital marketing strategies and tactics for my industrial marketing and consultancy clients for several years now.


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Inbound Email Marketing Strategy


There is no better way to make your marketing campaign more effective and impactful than the proven and trusted inbound email marketing methodology. Today, these advertising strategies have become obsolete, however. this marketing strategy is quite useful.

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Is a Market Niche Strategy the Advantage You Need for Faster Organic Growth?

Vision Edge Marketing

When you focus on a specific, targetable sub segment of a broader market, with its own unique demands and preferences, you are entering the realm of niches. It is also an excellent way to stay out of the fray if you’re fighting for business in a market cluttered with competitors.

6 Proven B2B Marketing Strategies and How to Use Them

Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

What Is a Marketing Strategy?

Marketing Insider Group

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. What exactly is a marketing strategy?

Why Industrial Marketing Plans and Strategy Must Go Together

Industrial Marketing Today

I’ve had many conversations about creating industrial marketing plans that start something like this, “Can you create an industrial marketing plan for us?” Visit my website for more content on industrial marketing.]. Industrial Marketing Industrial Marketing Strategies

How Industrial Marketing Strategy Must Change to Fill Pipelines Again

Industrial Marketing Today

Your industrial marketing strategy may have changed recently because of the coronavirus. Read more The post, %How Industrial Marketing Strategy Must Change to Fill Pipelines Again% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

Your 3 Biggest Content Strategy Questions, Answered

Contently - Strategy

Or was he talking about a content strategy advice show tailor-made for modern marketers? Today, we’re excited to launch Ask a Content Strategist , a new content strategy advice show inspired by our popular mailbag column.

The Complete Content Marketing Strategy for Product Launches

Marketing Insider Group

It’s a tough road ahead, but you know your market like the back of your hand. You need to adopt a solid content marketing strategy to maximize the eyes on your product. Source: Marketing Insider Group. Source: Marketing Charts. Use metrics to drive your strategy.

B2B Distribution Roundtable: The Challenges & Solutions of Buying and Selling

Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski

Join Hawksearch’s Jonathan Meyer as he moderates a roundtable discussion with Bridgeline’s Kyle Mitzner and Luminos Labs’ Jacobi Zakrzewski, where they highlight the challenges and solutions surrounding B2B distribution.

What Is an SEO Marketing Strategy?

Marketing Insider Group

Your SEO marketing strategy is the key to unlocking your brand’s growth potential. Even though every marketer today has heard of SEO and most know its importance, most brands approach SEO with a variety of separate tactics rather than linking it to your overall marketing strategy.

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Digital Transformation & Content Marketing Technology

Contently - Strategy

In 2020, many businesses transitioned to digital-first strategies, including increased spend on digital advertising. The content marketing landscape is changing… and fast. Content Marketing Technology: A New Way Forward. Content Marketing Technology of the Future.

How Brands Can Elevate Their SEO Strategies in 3 Steps

Contently - Strategy

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. 3 ways your brand can level up its SEO strategy. Hear me out: I know content marketing is often used to push top-of-funnel awareness. Strategy

Your Complete LinkedIn Marketing Strategy

Marketing Insider Group

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Content marketing.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

The Benefits and Challenges of a Product-Led Growth Strategy

Vision Edge Marketing

They illustrate what is known as a product-led growth strategy (PLG). . A product-led growth strategy is a result of a shift in the expectations and requirements of B2B users. 2 Key Elements of a Product Led Growth Strategy. 2 Primary Benefits of the Product-Led Growth Strategy.

How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. Others are less obvious, like having a GTM strategy that’s not appropriate for a startup.

3 Marketing Strategies That Brands Need to Reinforce in 2022

Marketing Insider Group

Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. This is not another prediction piece boasting the top 99 content marketing trends to look out for in 2022. These types of insights can inform all content marketing.

Adapting Your Industrial Content Marketing Strategy for COVID-19

Industrial Marketing Today

Industrial content marketing strategy needs adjusting and fine-tuning to adapt to changes during this unprecedented time of COVID-19. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Manufacturing content marketing

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

What Defines a Quality Content Marketing Strategy

Marketing Insider Group

Not all content marketing is created equal. In fact, in a world where every brand is creating content, quality content marketing can feel hard to find. In the sections that follow we will: Cover some content marketing basics to set the foundation. Content Marketing

How to Develop a Beautiful Blog Marketing Strategy

Marketing Insider Group

Companies with a strong blog marketing strategy are more visible to their target audiences, establish better brand authority in their industries, and ultimately earn more revenue. It’s your blog marketing strategy that turns your blog into a tool that can yield real marketing ROI.

Successful Full Funnel Marketing Strategies for Startups

Lake One

Successful full-funnel marketing strategies drive awareness, educate your audience and convert them to leads simultaneously using a variety of channels. Mobile devices (yes, your smartphone) make it easier for marketers to connect instantly with their audience.

9 Product Marketing Strategies to Grow Your Customer Base

Marketing Insider Group

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. What is Product Marketing?

Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns. You will receive far more positive replies from this than from any other outbound lead generation strategy. How to develop messaging and personas that will ensure an effective LinkedIn strategy.

Top Eight B2B Marketing Strategies You Probably Shouldn’t Ignore


B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival.

6 Market Analysis Steps to Building a Surefire Marketing Strategy


Gaining sufficient market understanding is a prerequisite for business growth and success. This post uncovers the key market analysis techniques that help you build a data-driven marketing strategy. Market Research

Content Marketing Strategy: Are You Winging It?


Creating B2B marketing content is a significant investment of time and money. That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy? Think of it as the roadmap for your marketing campaigns.

Report: Most Marketers Struggling to Find Multi-Channel Strategy Success

KoMarketing Associates

It’s becoming more important than ever before for marketers to connect with customers and prospects across multiple channels. However, new research indicates that many are failing to achieve the objectives associated with utilizing existing multi-channel strategies.

Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. Michael Ballard, Senior Manager of Global Digital Marketing at Lenovo, shows how marketers can reach the right contact, using the right channel, at the right time.

Launching a Winning B2B Content Marketing Strategy

Fusion Marketing Partners

In my fractional CMO practice, I have to recommend content marketing strategies for my B2B clients. Content Marketing B2B content marketing Content marketing thought leadership

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9 Strategies to Boost Your Email Marketing Lead Generation


That’s why the potential of email marketing is huge – up to $40 ROI per $1 spent. Creating content and setting up automatic processes that convert visitors into leads can be a total game changer for your marketing and sales efforts. email marketing lead generation

B2B Content Marketing Strategy: Building an Effective Approach

Industrial Marketer

Building a marketing strategy for a B2B company is a long and complex process. Having a B2B content marketing strategy is one of its constituent elements. To create an effective B2B content marketing. Content Marketing Strategy content marketing content strategy

How to Prepare a Crypto Marketing Strategy for 2022 [Template]


Crypto MarketingCryptocurrency has become the new trend, and people have no complaints. As per the user index of 2021, over 97% showed confidence in this new revolution.

The 7 Keys to Creating Successful B2B Marketing Copy

Speaker: Robert Bly, Independent Copywriter and Consultant

Marketers may use the same copy for their B2B and B2C clientele, but these customers should never be treated the same. In this webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers. Join Robert Bly, independent copywriter and consultant, who will walk you through key details of your marketing copy strategy that will make a real difference to your buyers.

Happy New Year? A Marketing Strategy for 2020.5


If you’re ready to leave the trials and tribulations of 2020 marketing in the dust, you might be excited to learn about a new concept that’s been floating around: 2020.5. Unless, of course, your year has been a breeze, marketing-wise – in that case, carry on as usual.).

Overcoming Inaction is the Key to Your Growth Strategy

Vision Edge Marketing

There is a time to maintain the status quo – when your business is humming along fine and dandy and your strategy is in full swing. Your Growth Strategy Depends on Action. Consider this process for moving forward on your growth strategy.

Scaling Your Marketing Strategy in Times of Growth


When you're trying to grow your business, it's important to have a solid marketing strategy in place. Check out our latest article from guest contributor Jori Hamilton to learn how to leverage various techniques to scale your marketing strategy.

Customer Segmentation Strategies All Marketers Must Learn

Marketing Insider Group

A one-size-fits-all approach to marketing fails to account for their individual quirks. The solution: customer segmentation strategies. Expertly executed customer segmentation strategies can benefit your brand in several ways. Four Customer Segmentation Strategies You Should Use.

Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. And while a good inbound program gets started with the marketing department, a great inbound program gets other departments involved.