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Marketing to Engineers—Why Digital is the Dominant Strategy

Industrial Marketing Today

Digital marketing to engineers works for several reasons. I’ve been a big believer and a practitioner of digital marketing strategies and tactics for my industrial marketing and consultancy clients for several years now.

Strategy 346
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How the Nuances of Vertical vs. Niche Market Approaches Impact Your Growth Strategy

Vision Edge Marketing

It is our general belief that an organization’s long-term growth is best achieved by pursuing a strategy rather than simply following whatever opportunities arise. To achieve their vision and planned business outcomes, many of our customers employ a combination of target market strategies.

Vertical 190
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Top Customer Retention Strategies for B2B Marketers in 2023

Marketing Insider Group

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. Here are key customer retention strategies your business should consider for 2023.

Strategy 275
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Inbound Email Marketing Strategy

SendX

There is no better way to make your marketing campaign more effective and impactful than the proven and trusted inbound email marketing methodology. Today, these advertising strategies have become obsolete, however. this marketing strategy is quite useful.

Email 276
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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

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7 Tips for a Successful Email Marketing Strategy and Campaign

SendX

Email marketing has come a long way. Several tools and software in the market let marketers be creative and give customers a gratifying experience. Email marketing strategy

Campaign 195
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Business Facts To Inspire Your Marketing

Marketing Insider Group

But no function has been more disrupted more than marketing. We deliver content marketing services that attract the right kind of buyers for a fraction of what you would spend on even a single ad! 99 Business Facts To Inspire Your Marketing in 2022. Strategy

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Is a Market Niche Strategy the Advantage You Need for Faster Organic Growth?

Vision Edge Marketing

When you focus on a specific, targetable sub segment of a broader market, with its own unique demands and preferences, you are entering the realm of niches. It is also an excellent way to stay out of the fray if you’re fighting for business in a market cluttered with competitors.

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Why Industrial Marketing Plans and Strategy Must Go Together

Industrial Marketing Today

I’ve had many conversations about creating industrial marketing plans that start something like this, “Can you create an industrial marketing plan for us?” Visit my website for more content on industrial marketing.]. Industrial Marketing Industrial Marketing Strategies

Industry 311
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How Industrial Marketing Strategy Must Change to Fill Pipelines Again

Industrial Marketing Today

Your industrial marketing strategy may have changed recently because of the coronavirus. Read more The post, %How Industrial Marketing Strategy Must Change to Fill Pipelines Again% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

Industry 315
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Connect, Care, Convert: Secrets to Establishing Trust with Niche Markets and Turning Them Into Clients

Speaker: Lynnette Khalfani-Cox, The Money Coach®

Lynnette Khalfani-Cox, The Money Coach, is here to give you insights into the consumer mindset along with proven strategies for nurturing trust and client-building in underserved markets.

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Growth Strategies: It’s Best to Have Enough Wood Behind the Arrow | What’s Your Edge?

Vision Edge Marketing

explores the importance of having enough resources to achieve your growth strategies, performance target and KPIs. Over the past few weeks, I’ve talked with several customers who were disappointed with the results of their current growth strategies, programs, and tactics.

Strategy 181
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How to Craft a Messaging and Positioning Strategy for Your Brand

Contently

A strong brand messaging and positioning strategy makes it easy for your customers to pick your products and services as the best solution for their needs. The more specific you are, the more targeted you can be with your marketing strategy. Strategy strategy

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Your 3 Biggest Content Strategy Questions, Answered

Contently - Strategy

Or was he talking about a content strategy advice show tailor-made for modern marketers? Today, we’re excited to launch Ask a Content Strategist , a new content strategy advice show inspired by our popular mailbag column.

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What Is an SEO Marketing Strategy?

Marketing Insider Group

Your SEO marketing strategy is the key to unlocking your brand’s growth potential. Even though every marketer today has heard of SEO and most know its importance, most brands approach SEO with a variety of separate tactics rather than linking it to your overall marketing strategy.

SEO 279
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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

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End-to-End Digital Content Strategy for Innovative CMOs

Contently

While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. Are the demand generation marketers working hand in hand with content? Here are a few ways a CMP makes end-to-end content marketing seamless.

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A Practical Inbound Marketing Strategy for B2B Companies

Marketing Insider Group

Inbound marketing might be your next best step while marketing your B2B company. With inbound marketing, you can attract potential customers who are already interested in your product or services. Want to brush up on what goes into an inbound marketing strategy first?

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5 Tips for Content Marketing Success in Fiscal Year 2023

Contently

When it comes to content strategy, the end of a fiscal year is the perfect time to assess what you want to change. Only slightly more than half of organizations have a content marketing strategy. Step 1: Align your content marketing strategy around business goals.

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3 B2B Marketing Strategies to Double Down On

Marketing Insider Group

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach.

Planning 130
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2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

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Your Complete LinkedIn Marketing Strategy

Marketing Insider Group

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Content marketing.

Linkedin 285
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5 Original Content Marketing Strategies to Inspire Customers in 2023

DivvyHQ

Think about your 2023 marketing goals. Does one of them revolve around differentiating your brand in your market? Content marketing is a great way to do this, and Grace Lau, Director of Growth Content at Dialpad, has delivered 5 original strategies to help you get started.

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3 Marketing Strategies That Brands Need to Reinforce in 2022

Marketing Insider Group

Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. This is not another prediction piece boasting the top 99 content marketing trends to look out for in 2022. These types of insights can inform all content marketing.

Strategy 284
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Top 5 SEO Strategies to Help You Rank Higher

Contently

An SEO strategy is essential to playing the marketing long game. To keep up, you need to stay up-to-date on the latest strategies and search engine updates. Keyword research is critical to a good SEO strategy. Content Marketing Strategy seo strategy

Help 110
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Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns. You will receive far more positive replies from this than from any other outbound lead generation strategy. How to develop messaging and personas that will ensure an effective LinkedIn strategy.

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How Brands Can Elevate Their SEO Strategies in 3 Steps

Contently - Strategy

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. 3 ways your brand can level up its SEO strategy. Hear me out: I know content marketing is often used to push top-of-funnel awareness. Strategy

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6 Key Initiatives That Will Make Your Content Strategy Shine

Contently

It can be tempting to jump right into creating content without a concrete campaign plan or long-term content strategy in place. A content strategy typically spans the entire content marketing funnel, from awareness to decision and possibly through customer success.

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Reach Next-Generation Buyers: A Trade Show Digital Marketing Strategy

Dana Polihovsky

Think you don’t need a digital marketing strategy for an in-person trade show? A Gen Z marketer shares her B2B trade show experience and recommendations for better customer engagement

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Customer Segmentation Strategies All Marketers Must Learn

Marketing Insider Group

A one-size-fits-all approach to marketing fails to account for their individual quirks. The solution: customer segmentation strategies. Expertly executed customer segmentation strategies can benefit your brand in several ways. Four Customer Segmentation Strategies You Should Use.

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Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. Michael Ballard, Senior Manager of Global Digital Marketing at Lenovo, shows how marketers can reach the right contact, using the right channel, at the right time.

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Adapting Your Industrial Content Marketing Strategy for COVID-19

Industrial Marketing Today

Industrial content marketing strategy needs adjusting and fine-tuning to adapt to changes during this unprecedented time of COVID-19. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Manufacturing content marketing

Industry 273
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The Benefits and Challenges of a Product-Led Growth Strategy

Vision Edge Marketing

They illustrate what is known as a product-led growth strategy (PLG). . A product-led growth strategy is a result of a shift in the expectations and requirements of B2B users. 2 Key Elements of a Product Led Growth Strategy. 2 Primary Benefits of the Product-Led Growth Strategy.

Product 159
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How to Develop a Beautiful Blog Marketing Strategy

Marketing Insider Group

Companies with a strong blog marketing strategy are more visible to their target audiences, establish better brand authority in their industries, and ultimately earn more revenue. It’s your blog marketing strategy that turns your blog into a tool that can yield real marketing ROI.

Develop 268
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Successful Full Funnel Marketing Strategies for Startups

Lake One

Successful full-funnel marketing strategies drive awareness, educate your audience and convert them to leads simultaneously using a variety of channels. Mobile devices (yes, your smartphone) make it easier for marketers to connect instantly with their audience.

Funnel 84
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The 7 Keys to Creating Successful B2B Marketing Copy

Speaker: Robert Bly, Independent Copywriter and Consultant

Marketers may use the same copy for their B2B and B2C clientele, but these customers should never be treated the same. In this webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers. Join Robert Bly, independent copywriter and consultant, who will walk you through key details of your marketing copy strategy that will make a real difference to your buyers.

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9 Product Marketing Strategies to Grow Your Customer Base

Marketing Insider Group

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. What is Product Marketing?

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Is Your Marketing Campaign Strategy Correct For 2023?

Square 2 Marketing

But if you haven’t taken a strategy before tactics approach to your campaigns , it’s very likely that you’ll be pouring all that effort, energy and money into a campaign that underperforms or doesn’t perform at all.

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How Marketing Attribution Can Drive Your Marketing Strategy

Marketing Insider Group

These days, there is a huge number of activities that go into the average multichannel marketing strategy and budget. This is what marketing attribution can help you to figure out. And few marketers have it completely figured out. What Is Marketing Attribution?

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3 Strategies for Revamping Your Promotional Metrics

Marketing Insider Group

How can you be sure that your marketing strategy is getting to the right customers and sharing the right messages? Many promotional metrics look at overall engagement volume, which only looks at part of the picture of your marketing strategy. Marketing Strategy

Promotion 182
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Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. And while a good inbound program gets started with the marketing department, a great inbound program gets other departments involved.