Marketing & Strategy Related Topics 
Industrial Marketing Today
FEBRUARY 16, 2022
Digital marketing to engineers works for several reasons. I’ve been a big believer and a practitioner of digital marketing strategies and tactics for my industrial marketing and consultancy clients for several years now.
Vision Edge Marketing
SEPTEMBER 13, 2022
It is our general belief that an organization’s long-term growth is best achieved by pursuing a strategy rather than simply following whatever opportunities arise. To achieve their vision and planned business outcomes, many of our customers employ a combination of target market strategies.
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Marketing Insider Group
JANUARY 3, 2023
With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. Here are key customer retention strategies your business should consider for 2023.
SendX
NOVEMBER 12, 2020
There is no better way to make your marketing campaign more effective and impactful than the proven and trusted inbound email marketing methodology. Today, these advertising strategies have become obsolete, however. this marketing strategy is quite useful.
Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller
In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.
SendX
NOVEMBER 17, 2022
Email marketing has come a long way. Several tools and software in the market let marketers be creative and give customers a gratifying experience. Email marketing strategy
Marketing Insider Group
MAY 10, 2022
But no function has been more disrupted more than marketing. We deliver content marketing services that attract the right kind of buyers for a fraction of what you would spend on even a single ad! 99 Business Facts To Inspire Your Marketing in 2022. Strategy
Vision Edge Marketing
MAY 3, 2022
When you focus on a specific, targetable sub segment of a broader market, with its own unique demands and preferences, you are entering the realm of niches. It is also an excellent way to stay out of the fray if you’re fighting for business in a market cluttered with competitors.
Industrial Marketing Today
JUNE 15, 2020
I’ve had many conversations about creating industrial marketing plans that start something like this, “Can you create an industrial marketing plan for us?” Visit my website for more content on industrial marketing.]. Industrial Marketing Industrial Marketing Strategies
Industrial Marketing Today
JUNE 22, 2020
Your industrial marketing strategy may have changed recently because of the coronavirus. Read more The post, %How Industrial Marketing Strategy Must Change to Fill Pipelines Again% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.
Speaker: Lynnette Khalfani-Cox, The Money Coach®
Lynnette Khalfani-Cox, The Money Coach, is here to give you insights into the consumer mindset along with proven strategies for nurturing trust and client-building in underserved markets.
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Vision Edge Marketing
OCTOBER 25, 2022
explores the importance of having enough resources to achieve your growth strategies, performance target and KPIs. Over the past few weeks, I’ve talked with several customers who were disappointed with the results of their current growth strategies, programs, and tactics.
Contently
DECEMBER 1, 2022
A strong brand messaging and positioning strategy makes it easy for your customers to pick your products and services as the best solution for their needs. The more specific you are, the more targeted you can be with your marketing strategy. Strategy strategy
Contently - Strategy
NOVEMBER 10, 2021
Or was he talking about a content strategy advice show tailor-made for modern marketers? Today, we’re excited to launch Ask a Content Strategist , a new content strategy advice show inspired by our popular mailbag column.
Marketing Insider Group
FEBRUARY 21, 2022
Your SEO marketing strategy is the key to unlocking your brand’s growth potential. Even though every marketer today has heard of SEO and most know its importance, most brands approach SEO with a variety of separate tactics rather than linking it to your overall marketing strategy.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!
Contently
DECEMBER 14, 2022
While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. Are the demand generation marketers working hand in hand with content? Here are a few ways a CMP makes end-to-end content marketing seamless.
Marketing Insider Group
OCTOBER 25, 2022
Inbound marketing might be your next best step while marketing your B2B company. With inbound marketing, you can attract potential customers who are already interested in your product or services. Want to brush up on what goes into an inbound marketing strategy first?
Contently
DECEMBER 22, 2022
When it comes to content strategy, the end of a fiscal year is the perfect time to assess what you want to change. Only slightly more than half of organizations have a content marketing strategy. Step 1: Align your content marketing strategy around business goals.
Marketing Insider Group
JANUARY 24, 2023
One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach.
Advertiser: ZoomInfo
As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.
Marketing Insider Group
JULY 6, 2020
LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Content marketing.
DivvyHQ
JANUARY 31, 2023
Think about your 2023 marketing goals. Does one of them revolve around differentiating your brand in your market? Content marketing is a great way to do this, and Grace Lau, Director of Growth Content at Dialpad, has delivered 5 original strategies to help you get started.
Marketing Insider Group
DECEMBER 8, 2021
Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. This is not another prediction piece boasting the top 99 content marketing trends to look out for in 2022. These types of insights can inform all content marketing.
Contently
OCTOBER 13, 2022
An SEO strategy is essential to playing the marketing long game. To keep up, you need to stay up-to-date on the latest strategies and search engine updates. Keyword research is critical to a good SEO strategy. Content Marketing Strategy seo strategy
Speaker: Candyce Edelen, CEO, PropelGrowth
LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns. You will receive far more positive replies from this than from any other outbound lead generation strategy. How to develop messaging and personas that will ensure an effective LinkedIn strategy.
Contently - Strategy
MARCH 22, 2022
It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. 3 ways your brand can level up its SEO strategy. Hear me out: I know content marketing is often used to push top-of-funnel awareness. Strategy
Contently
NOVEMBER 28, 2022
It can be tempting to jump right into creating content without a concrete campaign plan or long-term content strategy in place. A content strategy typically spans the entire content marketing funnel, from awareness to decision and possibly through customer success.
Dana Polihovsky
JULY 20, 2022
Think you don’t need a digital marketing strategy for an in-person trade show? A Gen Z marketer shares her B2B trade show experience and recommendations for better customer engagement
Marketing Insider Group
SEPTEMBER 3, 2020
A one-size-fits-all approach to marketing fails to account for their individual quirks. The solution: customer segmentation strategies. Expertly executed customer segmentation strategies can benefit your brand in several ways. Four Customer Segmentation Strategies You Should Use.
Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo
and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. Michael Ballard, Senior Manager of Global Digital Marketing at Lenovo, shows how marketers can reach the right contact, using the right channel, at the right time.
Industrial Marketing Today
MAY 8, 2020
Industrial content marketing strategy needs adjusting and fine-tuning to adapt to changes during this unprecedented time of COVID-19. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Manufacturing content marketing
Vision Edge Marketing
APRIL 12, 2022
They illustrate what is known as a product-led growth strategy (PLG). . A product-led growth strategy is a result of a shift in the expectations and requirements of B2B users. 2 Key Elements of a Product Led Growth Strategy. 2 Primary Benefits of the Product-Led Growth Strategy.
Marketing Insider Group
MARCH 14, 2022
Companies with a strong blog marketing strategy are more visible to their target audiences, establish better brand authority in their industries, and ultimately earn more revenue. It’s your blog marketing strategy that turns your blog into a tool that can yield real marketing ROI.
Lake One
SEPTEMBER 13, 2022
Successful full-funnel marketing strategies drive awareness, educate your audience and convert them to leads simultaneously using a variety of channels. Mobile devices (yes, your smartphone) make it easier for marketers to connect instantly with their audience.
Speaker: Robert Bly, Independent Copywriter and Consultant
Marketers may use the same copy for their B2B and B2C clientele, but these customers should never be treated the same. In this webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers. Join Robert Bly, independent copywriter and consultant, who will walk you through key details of your marketing copy strategy that will make a real difference to your buyers.
Marketing Insider Group
MARCH 30, 2021
When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. What is Product Marketing?
Square 2 Marketing
DECEMBER 5, 2022
But if you haven’t taken a strategy before tactics approach to your campaigns , it’s very likely that you’ll be pouring all that effort, energy and money into a campaign that underperforms or doesn’t perform at all.
Marketing Insider Group
JULY 27, 2020
These days, there is a huge number of activities that go into the average multichannel marketing strategy and budget. This is what marketing attribution can help you to figure out. And few marketers have it completely figured out. What Is Marketing Attribution?
Marketing Insider Group
NOVEMBER 1, 2022
How can you be sure that your marketing strategy is getting to the right customers and sharing the right messages? Many promotional metrics look at overall engagement volume, which only looks at part of the picture of your marketing strategy. Marketing Strategy
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. And while a good inbound program gets started with the marketing department, a great inbound program gets other departments involved.
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