Webbiquity

MAY 30, 2023

2023 looks like a tough year for marketing budgets. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. 1) B2B marketers are faring (a little) better than B2C.

Marketing Budget 257

Marketing Budget Marketing Budget Creation Top of Funnel Planning 257

Marketing Insider Group

JULY 6, 2020

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Content marketing. Quick Takeaways. Quick Takeaways.

Planning 363

Planning Marketing & Strategy Marketing Strategy Linkedin 363

Industrial Marketing Today

SEPTEMBER 5, 2023

I’m sure you’ve heard marketing consultants like me talk about the importance of creating a marketing strategy and then following a plan for success. But what exactly is the difference between an industrial marketing strategy and a plan? I can assure you they are not just consulting jargon.

Planning 125

Planning Marketing & Strategy Marketing Strategy Marketing 125

Marketing Insider Group

FEBRUARY 3, 2022

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. Aligns your team to the business goals marketing can solve (more revenue).

Paid Content 299

Paid Content Planning Marketing & Strategy Marketing Strategy 299

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. One area companies often neglect to invest in is customer marketing. And many modern marketers know this. But if you’re just learning about customer marketing, we’re here to help you understand the far-reaching benefits it can provide.

Trust Marketing 318

Trust Marketing Planning Marketing & Strategy Marketing Strategy 318

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. Advanced strategies for personalizing B2B email campaigns B2B marketing emails are often lost in the mountain of the daily inbox, but they don’t have to be. Leveraging this often-overlooked strategy can set you up as the perfect fit for their technological needs.

B2B Marketing 126

B2B Marketing Email Marketing Marketing & Strategy Marketing Strategy 126

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Today, we’re covering several key strategies these four brands have been using for years.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Planning Top of Funnel 363

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach.

B2B Marketing 197

B2B Marketing Marketing Strategy Marketing & Strategy Planning 197

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Guest post by Natasha Lane.

Top of Funnel 286

Top of Funnel Marketing Strategy Marketing & Strategy Planning 286

Marketing Insider Group

NOVEMBER 17, 2020

Content marketing is a contact sport. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. A fruitful content marketing return for your organization requires both strategy and execution.

Content Marketing 362

Content Marketing Planning Marketing & Strategy Marketing Strategy 362

Marketing Insider Group

JULY 27, 2020

These days, there is a huge number of activities that go into the average multichannel marketing strategy and budget. This is what marketing attribution can help you to figure out. And few marketers have it completely figured out. And few marketers have it completely figured out. What Is Marketing Attribution?

Marketing Attribution 328

Marketing Attribution Planning Marketing Strategy Marketing & Strategy 328

Industrial Marketing Today

MARCH 23, 2023

Manufacturers have unique marketing challenges that other businesses don’t face. As a result, they must develop innovative manufacturing marketing strategies to reach their target audience to succeed. This blog post will discuss six innovative marketing strategies that manufacturing companies can use.

Marketing Strategy 143

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing 143

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. It is also one of the most important strategies for building a positive sender reputation. In fact, there is a robust list of elements you need to consider in order to have an effective email marketing infrastructure.

Email Marketing 124

Email Marketing Marketing & Strategy Marketing Strategy Marketing AI 124

Marketing Insider Group

JANUARY 4, 2021

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Growth marketing strategies are not cookie cutter. Commit to Content Marketing.

Marketing Strategy 359

Marketing Strategy Marketing & Strategy Planning Growth Marketing 359

Marketing Insider Group

NOVEMBER 18, 2020

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.”. Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies.

B2B Marketing 360

B2B Marketing Planning Marketing & Strategy Marketing Strategy 360

Marketing Insider Group

DECEMBER 8, 2021

Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. This is not another prediction piece boasting the top 99 content marketing trends to look out for in 2022. Below are 3 marketing strategies that should be prioritized in 2022. 2022 is right around the corner.

Planning 315

Planning Marketing Strategy Marketing & Strategy Enterprise Management 315

Single Grain

OCTOBER 10, 2023

When it comes to social media marketing, companies continuously search for novel ways to make their brand stand out. In this post, we’re going to pull back the curtain and take a concentrated look at this type of instagram marketing strategy (although it can technically apply to most types of social media platforms).

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Marketing Budget Enterprise Management 98

Leading Results Rambings

OCTOBER 27, 2023

With every passing day, the methods, platforms, and techniques that drive successful content marketing strategies continue to evolve. At Luna Creative Marketing, we understand that staying ahead in this fast-paced environment is paramount to the success of your brand.

Content Marketing 98

Content Marketing Marketing Strategy Marketing & Strategy Content 98

Launch Marketing

NOVEMBER 15, 2023

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms.

B2B Marketing 108

B2B Marketing Social Media Social Marketing Marketing & Strategy 108

Spiralytics

JANUARY 19, 2023

Search engine optimization (SEO) is an integral part of your marketing. So, it’s no surprise businesses are always searching for ways to improve their SEO strategies. Adding conversational marketing to the mix is one of the less-talked-about ways to elevate your search optimization. But what is conversational marketing?

Marketing Strategy 171

Marketing Strategy Marketing & Strategy SEO Conversion 171

Salesforce Marketing Cloud

NOVEMBER 9, 2023

All marketers are under pressure to reduce costs and drive revenue, but healthcare marketers have the extra pressure of dealing with life or death. It’s a tough job, but new technologies and healthcare marketing strategies are paving the way for stronger communications that benefit both the company and the people who need care.

Planning 115

Planning Marketing Strategy Marketing & Strategy Webinar Metrics 115

Contently

MARCH 9, 2023

For content marketers, GA4 offers more detailed data on the user’s journey across apps and websites and, using machine learning, GA4 can predict how users will behave. With that said, let’s explore two of GA4’s standout features and three tips for content marketing teams to capitalize on.

Content Marketing 149

Content Marketing Marketing Strategy Marketing & Strategy Top of Funnel 149

Martech

JULY 31, 2023

Account Based Marketing is intrinsically strategic. ABM is a B2B marketing strategy that focuses on working with target accounts to market in a measured and structured way. If you’re entirely new to ABM check out our introduction guide to account-based marketing , then circle back to learn how to apply it.

Account Based Marketing 86

Account Based Marketing Marketing & Strategy Marketing Strategy Planning 86

Contently

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. And brands noticed.

Top of Funnel 148

Top of Funnel Marketing Strategy Marketing & Strategy Planning 148

Top Rank Marketing

OCTOBER 9, 2023

Bet you’ve never heard this one before: an economic downturn can be the best time to try breaking into a new market, especially in B2B. In fact, over half of the brands that increased marketing investment saw their ROI growth continue in back-to-back years. Yes, I’m serious.

B2B Marketing 89

B2B Marketing Marketing Strategy Marketing & Strategy B2B 89

Acrolinx

OCTOBER 10, 2023

Learn how to craft your best marketing strategy. The post Why ‘Good Enough’ Might Be Your Best Marketing Strategy appeared first on Acrolinx. It's time to embrace imperfection in the name of progress!

Marketing Strategy 105

Marketing Strategy Marketing & Strategy Best Practices Marketing 105

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories.

Planning 121

Planning Statistics Marketing Strategy Marketing & Strategy 121

SmartBug Media

APRIL 10, 2023

SMS marketing is equally effective and engaging—and brands are taking note. More and more companies are embracing SMS marketing to engage with customers where they’re already most active. At least 70 percent of consumers subscribed to SMS marketing in 2022, and that number is already on the rise this year.

SMS 98

SMS Marketing Strategy Marketing & Strategy Planning 98

Salesforce Marketing Cloud

OCTOBER 31, 2023

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. What you’ll learn: What is a go-to-market strategy? Why is a go-to-market strategy important? See how it works Why is a go-to-market strategy important?

Work Management 118

Work Management Marketing Management Marketing Strategy Marketing & Strategy 118

Stevens & Tate

OCTOBER 11, 2023

In the current digital era, the revolutionary impact of AI technology on marketing strategies cannot be underestimated. Utilizing artificial intelligence, you can now automate various marketing tasks, obtain valuable insights, and enhance your strategy to achieve remarkable outcomes.

Marketing AI 75

Marketing AI Marketing Strategy Marketing & Strategy Optimization 75