Sprout Social

APRIL 18, 2022

This premise is essentially the case for the growing number of vertical networks that are taking off online. Vertical social networks aren’t overnight sensations. But first, what are vertical networks? Vertical social networks are niche social media platforms centered around the interests of hyper-specific communities.

Social Media 94

Social Media Verticals Media Social Networks 94

chiefmartech

JANUARY 31, 2022

These are vertical aggregation platforms. Vertical aggregation platforms can often be recognized serving as the “home base” app for a particular department or team. What’s fascinating is the realization that most organizations now have both horizontal and vertical aggregation platforms within their stack.

Marketing Automation Services 95

Marketing Automation Services Aggregators Verticals Work Management 95

ClearVoice

MARCH 10, 2020

Today we’re covering vertical content to help you fully develop your content niche then execute accordingly. Today we’re covering vertical content to help you fully develop your content niche then execute accordingly. What is vertical content? Vertical content is a piece of content that appeals to a business niche.

Verticals 101

Verticals Content Marketing Content Paid Search Agency 101

ClearVoice

SEPTEMBER 10, 2021

What are vertical search results on Google? Vertical search results are a deep dive — a vertical plunge into a single topic. A vertical search engine, like Google News or Google Books, offers only niche (or vertical) search results. . This is a vertical search result. What is a Google vertical search result?

Verticals 52

Verticals Google SEO Search Marketing 52

Search Engine Journal

JUNE 14, 2021

Reports surfacing that YouTube is banning some verticals from advertising on the coveted YouTube Masthead The post Google Bans Specific Verticals from YouTube Masthead appeared first on Search Engine Journal.

Verticals 76

Verticals Youtube Google Advertisements 76

seo.co

APRIL 7, 2021

Part of this has to do with vertical growth and whether or not you can scale your supply chain to meet the new demand, but we’ll get into that later in the guide. Vertical Growth and How it Works. If you think about it as it sounds, vertical growth is about growing taller in the space you’re in.

Verticals 54

Verticals Marketing & Strategy Work Management Paid Search Agency 54

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

Marketing to a new vertical is no easy feat. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. A vertical approach can be very effective when marketing to target accounts as well, helping you and your organization deliver a more personalized experience.

Verticals 132

Verticals Work Management Marketing Management Sales Qualified Leads 132

Crimson Marketing

APRIL 29, 2013

How’s Your Appetite for Vertical Marketing? My client Alex recently told me his company was planning to market their flagship product–an analytics and inventory tracking software—into the healthcare vertical industry for tracking the storage, use, and inventory of prescription meds. We don’t have a lot of time.

Verticals 100

Verticals Planning Paid Search Agency Advertising Agencies 100

Buffer

FEBRUARY 19, 2019

Specifically, vertical video vs. square video. While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories).

Verticals 112

Verticals Cost Per Click Video Marketing CPC 112

Crimson Marketing

JUNE 4, 2013

Many companies are just beginning to figure out what exactly is the best vertical marketing strategy for their offerings. Proper vertical messaging is a lot more than incorporating niche terms into your sales collateral and website landing pages. Some things to consider when revitalizing your new vertical marketing plan: .

Verticals 100

Verticals Planning Advertising Agencies Landing Pages 100

ANNUITAS

MAY 26, 2015

I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” While many organizations look to implement a vertical strategy, there are some things that should be considered before moving forward with one: 1.

Verticals 100

Verticals Marketing Strategy Marketing & Strategy Paid Search Agency 100

chiefmartech

DECEMBER 11, 2016

Vertical competition presents a greater strategic threat than horizontal competition. VERTICAL COMPETITION. However, there is another kind of competition known as vertical competition. Vertical competitors compete on how much they get to wrest from the total relative to each other. give us digital everything.

Verticals 90

Verticals Work Management Marketing Management Planning 90

Marketing Insider Group

OCTOBER 31, 2016

By Ashley Carlisle, Brand Relationship Strategist at Fractl Some industries and verticals have a much easier time creating engaging content compared to others. The post 300+ Campaigns Reveal How Data-Driven Content Can Improve Your Engagement in Every Vertical appeared first on Marketing Insider Group.

Verticals 100

Verticals Campaigns Content Viral Marketing 100

ANNUITAS

SEPTEMBER 25, 2014

I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” While many organizations look to implement a vertical strategy, there are some things that should be considered before moving forward with one: 1.

Verticals 100

Verticals Marketing Strategy Marketing & Strategy Paid Search Agency 100

Crimson Marketing

JULY 23, 2013

Before you do anything, you must first determine what are the greatest needs of the end users in your vertical and how will your company meet those needs. Train your sales team to have specialized knowledge in your vertical target. . Next, define who owns the buyer relationship. Image: Courtesy of TSYS .

Verticals 100

Verticals Advertising Agencies Paid Search Agency B2B Sales 100

Buffer

FEBRUARY 19, 2019

Specifically, vertical video vs. square video. While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories).

Cost Per Click 91

Cost Per Click Verticals Video Marketing CPC 91

Liveintent

FEBRUARY 5, 2021

We think three verticals that can really benefit from running brand marketing during the January ad slump are health and wellness, financial services, and travel and hospitality. If you’re a marketer in one of these verticals, consider taking action across as many digital channels as possible in January.

Verticals 62

Verticals Planning Budget Programs Paid Search Agency 62

Outreach

MARCH 9, 2020

Any seasoned seller knows that breaking into a new market or vertical is no easy task, but it’s not impossible either. Selling to a New Vertical in 4 Steps, As Told By the Scientific Method. Ken and Brooke walk you through: Collecting contacts, referrals, and quotes from current customers in similar verticals.

Ideal Customer Profiles 59

Ideal Customer Profiles Verticals Outreach Marketing Proposals 59

Buffer

OCTOBER 1, 2018

Vertical video is gaining momentum and now is the time for businesses to jump on board with this trend. Vertical video is quickly becoming the preferred method of content consumption online. Instagram’s co-founders step down, vertical video gains momentum, Facebook launches Stories Ads, and more! complete podcast transcript].

Verticals 91

Verticals Paid Search Agency Facebook Video Marketing 91

Launch Marketing

MAY 16, 2018

Building B2B marketing campaigns that generate leads and effectively carry your messages to specific vertical markets doesn’t require you to be a seasoned expert in those industries. Below are four high-level steps you and your team can follow to create and execute successful vertical marketing campaigns. .

Verticals 54

Verticals Planning Paid Search Agency Campaigns 54

Brightedge

SEPTEMBER 26, 2018

Although standard search engines report billions of searches globally every day, we have also been watching the rise of vertical search. Users employ vertical searches when they use platforms such as TripAdvisor, Zillo, Consumer Reports, Amazon, Reddit, […].

Verticals 68

Verticals Google Ads SEO 68

Brightedge

NOVEMBER 21, 2018

BrightEdge has just released 7 new industry vertical research reports, which you can download free now. The post 7 New BrightEdge Industry Vertical SEO and Marketing Research Reports appeared first on BrightEdge SEO Blog.

Verticals 66

Verticals SEO Marketing Report Research 66

Tomorrow People

OCTOBER 31, 2017

Content marketing is fantastic for pharmaceuticals, healthcare, and financial services, as long as you play the game of differentiation. Some industries have it tougher than others when it comes to creating a quality content marketing strategy.

Content Marketing 255

Content Marketing Planning Marketing & Strategy Marketing Strategy 255

chiefmartech

DECEMBER 18, 2017

VERTICAL COMPETITION (2018 Update). I have been writing about vertical competition in digital marketing for several years: how companies at different points along the pathway between the marketer and the customer exert power and extract value. However, here in the US, we’re seeing vertical competition on the Internet grow too.

Verticals 65

Verticals Marketing Management Paid Search Agency Marketing Analytics Tools 65

Brightedge

APRIL 16, 2018

What is vertical search optimization or VSO? The post VSO: Vertical Search Optimization, What SEOs Need to Know to Succeed appeared first on BrightEdge SEO Blog. From an interactive and transactional perspective, search is the fundamental digital discovery activity.

Verticals 64

Verticals SEO Optimization Activities 64

Golden Spiral

OCTOBER 29, 2019

Knowing where to find the right customers and verticals for your B2B SaaS product will save you time, money, and effort in the long run by focusing your marketing dollars on the people most receptive to your message. The Article In 60 Seconds. Don’t take a scattershot approach to marketing.

Verticals 48

Verticals B2B Marketing Marketing & Strategy Product 48

SnapApp

FEBRUARY 20, 2018

The question is, though: Once you’ve found the right influencer for your vertical, then what? . Jason Quey, VP of Marketing at Codeless , recommends starting with a big list of potential influencers (100+) within your vertical. Here’s an idea of what average influencer posts cost on Instagram by vertical: . Image source. .

Verticals 81

Verticals Advertising Agencies Trust Marketing Outreach 81

chiefmartech

DECEMBER 4, 2017

But what’s likely driving a big part of that disruption are the dynamics of vertical competition. Particularly in the context of commerce, Amazon is a uniquely powerful vertical competitor — through Amazon.com, Alexa, and now even Whole Foods, they have a growing portfolio of proprietary touchpoints with consumers.

Enterprise Management 85

Enterprise Management Work Management Marketing Management Verticals 85

Content Standard

SEPTEMBER 21, 2023

Scott guides Endava’s Financial Services & Payments global go-to-market in addition to leading a global marketing team that brings the Endava value proposition to clients across 15 countries and 12 industry verticals. To tackle this, Endava aligns sales, delivery, and marketing teams to vertical industries.

B2B Marketing 68

B2B Marketing Planning Enterprise Management Marketing Management 68

Zoominfo

DECEMBER 23, 2020

A database hygiene strategy should include: Reliable data sources Scheduled data audits Consistent data points across all vertical Compliance — both from customers and in-house database specialists. Dive into New Verticals. As your customer base grows, so does your amount of industries and verticals that pop into your company’s radar.

Ideal Customer Profiles 245

Ideal Customer Profiles B2B Zoominfo B2B Marketing 245

Search Engine Journal

AUGUST 6, 2022

Check out these PPC strategies, tips, and ad formats specifically aimed at the real estate vertical to enhance your visibility. The post Real Estate PPC: Tips For Optimizing Google Ads Campaigns appeared first on Search Engine Journal.

PPC 119

PPC Optimization Campaigns Google 119

SnapApp

FEBRUARY 1, 2018

So, I signed up for 30 different newsletters across 6 different verticals, including: Publishing/News. I’ve broken down the study into the three most common newsletter tactics I notices across these six verticals. . Vertical: Online Course. . Vertical: Online course/membership community. . Vertical: Nonprofit. .

Verticals 48

Verticals Newsletter Top of Funnel Email Marketing 48

Outbrain

DECEMBER 10, 2020

across a number of verticals to give your New Year’s campaigns that refreshing twist. So, why not break from the routine and dip into those other high-performing ad verticals for better campaign CTR? The post By-Vertical Insights to Ring in the New Year with ROAS appeared first on English (US). 3 Tips to Jump-Start Your 2021.

ROAS 29

ROAS Verticals CTR Paid Search Agency 29

SnapApp

FEBRUARY 20, 2018

The question is, though: Once you’ve found the right influencer for your vertical, then what? . Jason Quey, VP of Marketing at Codeless , recommends starting with a big list of potential influencers (100+) within your vertical. Here’s an idea of what average influencer posts cost on Instagram by vertical: . Image source. .

Verticals 54

Verticals Advertising Agencies Trust Marketing Outreach 54

Martech

SEPTEMBER 18, 2023

Aspect ratio : Ad group includes all 3 video orientations, at least (1) horizontal 16:9, (1) vertical 9:16, and (1) square 1:1. Video duration : Follows the recommended video length based on your marketing objective. Voice-over : Uses a high-quality, human voice-over.

Youtube 109

Youtube Optimization Google Ads 109

Heinz Marketing

JUNE 22, 2023

What if your product or service addresses multiple verticals? What if your product/service addresses multiple use cases that different personas and different verticals might care about for different reasons? Maybe it’s really a case-by-case situation? Sometimes it is just not as simple as developing one or even two buying committees.

Buy 92

Buy Ideal Customer Profiles Work Management Marketing Management 92

markempa

JANUARY 28, 2010

Read Target Your B-to-B Lead-Gen Efforts by Vertical and Job Title. Find Prospects That Look Like Your Target. Determine Your Target's Pain Points. Gather Sales Support Assets. Create a Destination of Information.

Ideal Customer Profiles 120

Ideal Customer Profiles Verticals Lead Generation Lead Gen 120