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Vertical SaaS Vs. Horizontal Saas: What Works for You?

Marketing Insider Group

In the world of Software as a Service (SaaS), there are two main types you’ve probably heard of: Vertical SaaS and Horizontal SaaS. Dive into the nitty-gritty of Vertical SaaS vs. Horizontal SaaS , and learn what these terms mean, explore their differences, and figure out which one is the best fit for your business and its growth.

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How the Nuances of Vertical vs. Niche Market Approaches Impact Your Growth Strategy

Vision Edge Marketing

The two most prevalent strategies are: vertical and niche. The important nuances between vertical and niche growth strategies have implications for the solutions you create and how you go to market. Let’s clarify what we mean by these two terms, because we regularly hear the term “niche” used to define a vertical market.

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Google Business Profile Optimization For The Financial Vertical

Search Engine Journal

The post Google Business Profile Optimization For The Financial Vertical appeared first on Search Engine Journal. Develop a unique optimization strategy for your financial brand. Here are the best practices you should follow for GBP.

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An Introduction to Vertical Social Networks


Vertical networks — social platforms solely dedicated to niche interests — are there to support those interests. Reddit may come to mind as it is essentially several vertical networks (subreddits) in one horizontal network. What are vertical networks?

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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

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Vertical SaaS: The Future of SaaS Is in Niche Industries

Single Grain

However, in the last few years, there has been a surge in vertical SaaS companies, which create solutions that are catered to niche industries. Now, the question is: What exactly is vertical SaaS? In this article, you will learn: What Is Vertical SaaS? The Growth of Vertical SaaS. Benefits of Horizontal and Vertical SaaS.

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Vertical Content: What It Is and How to Implement It

Benchmark Email

Among the marketing trends through the years, vertical content doesn’t receive the recognition it deserves. You’d think that, because of the popularity and usage of mobile devices, marketers would be all over how people can leverage vertical content in their overall marketing strategy.

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