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Cohort Demand Waterfall Conversions – The Framework

B2B Marketing Analytics

SQL to SQO Conversion: for SQL to SQO cohort conversion, the framework involves identifying the SQLs that have gone beyond the pre-qualification stage. The primary difference between SQL and SQO is when an opportunity moves to a qualified stage.

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When Is an Account Fully Penetrated?

Apollo

If an account isn’t “done” and remains unfinished, then there’s further action reps can take to get an account to the SQO Stage. Account Penetration shows just how deeply reps have worked an account and if they’re truly “done” with the account.

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Why agencies need to work closely with client RevOps teams

Martech

To get a lead from that early and mostly useless stage into the preceding stages, MQL (also primarily useless), SQL, SQO, SAO and closed deals, you need to know: What kind of data you are tracking and how the flow of these leads looks like. How the RevOps team has the backend set up so you can feed them the correct information.

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Demand Waterfall Conversion Rates – The Framework

B2B Marketing Analytics

SQL to SQO Conversion: for SQL to SQO cohort conversion, the framework involves identifying the SQLs that have gone beyond the pre-qualification stage. The primary difference between SQL and SQO is when an opportunity moves to a qualified stage.

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Demand Waterfall Conversion Rates – The Framework

B2B Marketing Analytics

SQL to SQO Conversion: for SQL to SQO cohort conversion, the framework involves identifying the SQLs that have gone beyond the pre-qualification stage. The primary difference between SQL and SQO is when an opportunity moves to a qualified stage.

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How to Get Sales-Qualified Leads: Learn Ways to Find Them

Only B2B

SQLs typically sit between Sales Accepted Leads (SAL) and Sales Qualified Opportunities (SQO) in the sales funnel. SQOs are the leads who have expressed strong buying intent and have been qualified by your sales team. So, where exactly do SQLs fit in the entire sales funnel? What Does the Sales Qualification Process Look Like?

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The Fundamental Metrics You Should Be Tracking to Improve Your Pipeline

Apollo

Some things to think about tracking, what’s your SQO conversion rate? Quality of Results: Simply tracking results isn’t enough, you need to know whether or not these results have positive benefits or negative consequences for your sales team. How’s the health of your sales pipeline? How to Track Fundamental Metrics for a SaaS Company.

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