What is a Marketing-Qualified Lead? What MQL Really Means


How about a Sales Qualified Opportunity (SQO)? Let’s define aspects of the terms MQL, SAL, and SQO in a way that allows you and your team the best chance for success. Defining an SQO from an SAL can be a simple process. SQO – Sales Qualified Opportunity.

MQL 273

A Painless Guide to Planning a Marketing Budget

Modern Marketing

o SAL to SQO 75% (Sales Qualified Opportunity). o SQO to Win 25%. o Inquiry to SQO 120 days. o SQO to Win 90 days. To get those 20 closed deals I need to generate 80 SQOs (because my SQO to close rate is 25%). To get those 80 SQOs, I need 100 Sales Accepted Leads (because I have a 75% SAL to SQO rate); to get those 100 SALs I need 500 Marketing Qualified Leads; to get those 500 MQLs I need 5,000 inquiries.

Budget 204

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

So the waterfall concept is Inquiry > MQL > SAL > SQO > Close. Given the current state of the economy, I find companies in the industrial sector only recognizing SAL’s and SQO’s.

5 Companies that are Rocking Revenue with SDRs


Results: SAP generated about 3,500 sales-ready opportunities (SQL/SQO), $960 million in pipeline, and $95 million in closed revenue – in just one year. Be honest, is your strategy for generating revenue more of a one-hit wonder or a legendary rock prodigy?

SQO 52

Everything You Need to Generate, Score, and Nurture Leads with Video


Meeting those MQL, SAL, and SQO goals each month is what keeps you up at night and what you wake up thinking about. Did you know that marketers who use video for lead generation see 19% lower cost per lead than those who don’t?

SQO 95

Production-Marketing-Sales: Alignment 4.0

Exo B2B

SQL/SQO: Sales Qualified Lead-Opportunity: The SAL has reached the “closing” stage. The (often) missing link in Industry 4.0. Let’s start by talking about marketing-sales alignment. Why is alignment so critical?