What is a Marketing-Qualified Lead? What MQL Really Means
OCTOBER 6, 2016
How about a Sales Qualified Opportunity (SQO)? Let’s define aspects of the terms MQL, SAL, and SQO in a way that allows you and your team the best chance for success. Defining an SQO from an SAL can be a simple process. If this was generated by the MQL to a SAL to the SQO funnel, then sales, marketing, operations, and executives should all see this as a win. We tend to see that as a step in the buy cycle, rather than necessary for initiating a potential SQO.