Oracle

APRIL 20, 2020

The coronavirus has disrupted most people’s lives, changing how they work, socialize, eat, and educate their children. It has also changed email behavior in profound and sometimes surprising ways. Let’s look at some of the changes in email behavior that we’ve seen in our Oracle CX Marketing data and how marketers can adjust their email programs : Open times have shifted. Because people are at home more than they previously were, their normal daily rhythms have changed.

Behavior 195

Behavior Email Frequency Clickthrough 195

KoMarketing Associates

JUNE 17, 2020

Ah, Instagram. The place your company posts…. Photos of your company’s events and community service events. Inspiring quotes laid out in a visually compelling way. Visually-appealing excerpts from any pieces of content you’ve published lately. Hip photos of your company’s employees focusing on their work or collaborating with peers. And the occasional dog photo. Instagram can be a useful platform for a B2B company.

Lead Generation 186

Lead Generation Generation Leads Lead 186

Webbiquity

JULY 21, 2020

There’s a lot of excitement and new technology developing around artificial intelligence (AI) and marketing. There is also a bit of nervousness and some dangerous myths. Here’s what you need to know, along with several tools that can help you enhance your marketing efforts with AI today.

Tools 227

Tools Sales Outreach SMS 227

Tony Zambito

NOVEMBER 23, 2020

We have all encountered an experience where we happenstance upon a picture. Seeing an old picture in a new light. Perhaps it is a picture of your children. Or a photo of a relative in their later years and no longer with us.

Buyer Personas 162

Buyer Personas Persona Terms and Conditions Behavior 162

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

Channel

Marketing Insider Group

JULY 21, 2020

I just read that in the year 2100, Nigeria will be the 2nd most populous country. And that by 2100, populations will plunge a lot across what we call the “developed world” (hate that term – it’s so condescending isn’t it?).

Stats 445

Stats Mobile Statistics Marketing 445

UpCity

OCTOBER 18, 2020

Stay up to speed with current trends in SEO to help you increase your visibility, build greater credibility, and drive more online conversions

Online 153

Online SEO Trends Conversion 153

SendX

JUNE 24, 2020

Statistics that help you make the best-informed decision on why to go for email marketing The Case for Email Marketing As marketers, we often have to make complex choices, and are always faced with the challenge of backing our decisions with tonnes of research, facts and figures. Email marketing continues to be the dominant type of marketing, in spite of the rise of social media marketing.

Statistics 227

Statistics Open Rate Email Link 227

RockContent

DECEMBER 15, 2020

Is your marketing department ready for 2021? The development and execution of successful campaigns depend, among other things, on the planning of a solid marketing budget.

Budget 203

Budget Plan SWOT Buyer Personas 203

Hive9

OCTOBER 28, 2020

The year 2020 has demonstrated why clear visibility into plans more than just once a year, half or even quarter is essential for marketing leaders. If you can’t see what’s happening in the first place, you’re not going to be able to adjust accordingly for sudden market changes.

Forrester 142

Forrester Marketing Plan Effective Effectiveness 142

Advertisement

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Forecast

Benchmark Email

SEPTEMBER 28, 2020

A content strategy is valuable. It helps you map out your plans and the type of content you're creating. Here's how to put one together

Strategy 213

Strategy Plan Content Help 213

Measure Up Marketing

NOVEMBER 10, 2020

We hear a number of reasons for why performance target-setting efforts grind to halt. Among the most frequent is the lack of data or lack of confidence in the data. While it is always better to have data or better data, our suggestion is to embrace the zero!

Measurement 163

Measurement Effective Effectiveness Vertical 163

Contently

MAY 26, 2020

When I was making the transition from journalism to marketing, my first big epiphany came from a caveman cartoon. The cartoon was in Moz co-founder Rand Fishkin’s Slideshare on Why Content Marketing Fails , which has over 6 million views and does a fantastic job illustrating why many companies struggle with content marketing ROI: Some marketers expect content revenue to have a linear path.

Content Marketing 130

Content Marketing Newsletter Content ROI 130

B2B PR Sense

APRIL 6, 2020

There is no denying that these are stressful times -- COVID-19 is changing the face of many businesses. But how should this affect your PR and marketing strategies ? That's the all-important question at the moment for many brands. A recent study from Kantar gives some insight into how consumers expect businesses to act during the coronavirus pandemic. According to the study, 75% of respondents felt that companies should not exploit the health crisis to promote their brand.

PR 180

PR Blasts Audience Promotion 180

Advertiser: ZoomInfo

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Forecast

Tomorrow People

OCTOBER 27, 2020

A closer look at what marketing tactics seem to be working – and what to watch out for.

ROMI 156

ROMI CPL SERP MQL 156

Convert

SEPTEMBER 15, 2020

Using the wrong A/B testing tool can cost you money and time. Here’s why you can’t reduce churn, increase revenue, improve user experience with the wrong testing tool

A/B 130

A/B Cost Test Tools 130

The Point

OCTOBER 22, 2020

A client asks: “I know the answer is probably “it depends” but curious if you think there’s a best practice for how many follow-up nurture emails to send TOFU content syndication leads before you stop due to non-engagement?”.

Lead Nurturing 160

Lead Nurturing Leads Lead Best Practice 160

Full Circle Insights

APRIL 22, 2020

It’s important now, more than ever, to make sure you are creating resilient teams within your organization. Here are a few tips to make sure your marketing team thrives during this time

Tips 179

Tips Organization Organic Marketing 179

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Lead Nurturing

Launch Marketing

JULY 29, 2020

Brainstorming is a critical part of any creative process, whether you are writing copy or creating your next big product. Once defined as simply a collaboration of ideas, the term has since transformed into any visionary or inventive planning done independently and in groups.

Creative 165

Creative Medium Deliverability B2B 165

Marketing Insider Group

JULY 29, 2020

When it comes to lead generation, most marketers prefer to be doers , meaning that they enjoy coming up with ideas and then executing them.

Lead Generation 109

Lead Generation Measurement Effective Effectiveness 109

KoMarketing Associates

JULY 22, 2020

I recently wrote about 5 ways B2B marketers can optimize their LinkedIn advertising, including tips around ad copy, creative, targeting, and utilizing specific types of campaigns.

Target 392

Target Audience Linkedin Business 392

RockContent

JULY 22, 2020

Whenever we discuss the benefits of Digital Marketing , we constantly reiterate that your strategy’s approach is particularly crucial to achieving genuine results.

A/B 309

A/B Test Conversion Optimization 309

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Customer

SendX

NOVEMBER 10, 2020

“Email marketing is dead!” That’s what some marketers would say. The pace of technology’s innovation as well as the number of resources that are available to marketers today is extraordinary.

Email 292

Email Tips AIDA Autoresponder 292

Industrial Marketing Today

NOVEMBER 11, 2020

As I was researching the topic of manufacturing marketing for industry 4.0, I found a ton of online articles when I did a Google search for “marketing for Industry 4.0.” My search yielded 192,000,000 results. Read more The post, %Manufacturing Marketing in the Age of Industry 4.0%

Aging 319

Aging Industry Search Publisher 319

B2B PR Sense

OCTOBER 22, 2020

You step into a conversation at a networking event and someone asks that ominous question, "So what do you do?" Anyone who has ever had a business or personal brand knows this question all too well. How do you answer? This is where a good elevator pitch can make all the difference.

PR 241

PR Consulting Statistics Trends 241

Oracle

APRIL 29, 2020

A crisis can turn things upside down for everyone. It can put many people and businesses into tough spots where they have to prioritize and concentrate on what’s really important and what will help them pull through a period of anxiety and uncertainty. During such a time, marketers can keep marketing, but effective messaging tries to be human, helpful, and mindful.

Tips 216

Tips Ethics Fulfillment Proposal 216

Advertisement

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Template