2020

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

I just read that in the year 2100, Nigeria will be the 2nd most populous country. And that by 2100, populations will plunge a lot across what we call the “developed world” (hate that term – it’s so condescending isn’t it?). Statistics can help us see into (and plan) for the future. This is true for life and one of my favorite things to do for marketing.

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Driving Strategic Value Creation through Access Creation & Integrated Marketing

B2B Marketing Zone Submitted Articles

I have been in the marketing industry for over two decades now. After working at Oracle, Microsoft, Meylah, and Women in Cloud I have personally experienced consistent changes in how marketing programs and campaigns shape the society.

Marketing 130
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Top SEO Trends to Boost Your Online Visibility and Generate More Leads

B2B Marketing Zone Submitted Articles

Stay up to speed with current trends in SEO to help you increase your visibility, build greater credibility, and drive more online conversions

Trends 238
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How to Create A Content Strategy

Benchmark Email

A content strategy is valuable. It helps you map out your plans and the type of content you're creating. Here's how to put one together.

Content 279
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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The Hidden Costs of Using the Wrong A/B Testing Tool

Convert

Using the wrong A/B testing tool can cost you money and time. Here’s why you can’t reduce churn, increase revenue, improve user experience with the wrong testing tool.

Cost 130

More Trending

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Key Brainstorming Techniques to Unlock Your B2B Marketing Creativity

Launch Marketing

Brainstorming is a critical part of any creative process, whether you are writing copy or creating your next big product. Once defined as simply a collaboration of ideas, the term has since transformed into any visionary or inventive planning done independently and in groups. Help get your next B2B product launch off the ground and headed for success by using our B2B Product Launch Toolkit.

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The 10 Best Webinar and Webcasting Tools

Webbiquity

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. But with seemingly everyone producing webinars now, how can you make yours stand out and attract busy buyers? Several elements determine the success of your webinars. Probably the most important is content: are you giving attendees useful, actionable information—not just a thinly veiled sales pitch?

Webcast 363
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The Essential Business Survival Guide

Vision6

We’ve put together some resources and tips you can easily apply to help your business assess, plan and adapt through COVID-19

Business 246
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Dear CMOs: Mediocre Content Is Hurting Your Brand

Contently

Let’s just say it: Most branded content isn’t very good. I should know. I worked for years as a content strategist. I’ve spent the last decade researching and reporting on the content marketing industry. I even wrote a book about it. Along the way, I’ve probably consumed more pieces of branded content than anyone else. While I’ve been truly inspired by many of the content-savvy marketers I’ve gotten to work with at brands like Dell, Marriott, Saatva, Chase, an

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4 Simple Decisions to Unlock Your Post-Cookie Targeting Strategy

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

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Lead Nurturing Campaigns | 6 Tips From a Small, But Mighty Marketing Team

Adobe Experience Cloud Blog

Everyone is going to have their own story to tell when we reflect on the start of 2020. As marketers, we will talk about the enormous role of digital and how it impacted our jobs and our businesses. Some of us had to find the quickest way to move to a digital offering, and others had the challenging task of improving their business strategy. As Global Marketing Manager at LiteracyPlanet, my small but agile team faced this situation.

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11 Digital Marketing Trends for Growing Your Business in 2021

Marketing Insider Group

Marketers have been forced into survival mode to keep their businesses afloat. While many of us are still reeling from the devastating effects of the pandemic, those less fortunate have shut their doors permanently. The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative.

Planning 363
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Accounting Firms Should Change Their Business Models Now – Six Reasons Why

Hinge Marketing

This year will certainly be remembered in history as “The Year of Adaptation.” There has never been so much purposeful change and adjustment. But that is not one of the reasons to seriously consider adjusting your accounting firm’s business model. There are six very compelling reasons to make business model changes that come from a new, ground-breaking research study produced by CPA.com , Bill.com , and The Hinge Research Institute entitled, “Where Opportunity Meets Value: Business Model Trends

Business 174
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3 BIG Reasons Your Business Should Be Actively Seeking Quality Reviews

B2B Marketing Zone Submitted Articles

Reviews can make or break a buying decision for many people. In today's B2B environment, is your business doing everything it can

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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5 Key B2B Marketing Trends in 2020

Ledgeview Partners

The state of B2B marketing is in constant evolution. Moving into the new year, numerous research agencies have named trends B2B marketers should keep top of mind and practice in 2020.

Trends 134
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The Art and Science of Emotional Engagement

Content Marketing Institute

Emotion can be an incredibly powerful engagement tactic when used artfully. Let’s explore the science of emotion and how you can use it in an empathetic way to create more meaningful content. Continue reading → The post The Art and Science of Emotional Engagement appeared first on Content Marketing Institute.

Tactics 145
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How To Generate Blog Post Ideas For Your Content Marketing Strategy

BuzzSumo

The business of content marketing is the business of ideas. Blog post ideas, newsletter or ebook ideas, ideas for courses or whitepapers—we need them all. And we need a lot of them! [click_to_tweet tweet=”A reliable source of inspiration for multiple topics can make-or-break our content marketing. #ContentMarketing ” quote=”A ready, reliable source of inspiration for multiple topics, in multiple industries can make-or-break our content marketing.” theme=”̶

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How to Analyze Your Email Campaign Performance and Optimize It

Single Grain

Launching a marketing campaign without tracking its performance is just like a buying car with a punctured tire. It will not get you anywhere. Therefore, reviewing the campaign and tracking the metrics are important aspects of any email marketing strategy. This gives you an insight into how subscribers are resonating with the campaign and helps you optimize it based on numbers , not hunches.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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The 22 Best Virtual Event Platforms

Webbiquity

As virtual meetings have become the norm, innovative software developers are pushing the technology forward in some amazing ways. Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. All types of events, including trade shows and industry conferences, can now be produced and attended remotely. New platforms are being developed, and new features added to existing platforms, to more closely replicate the live experience.

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6 Copywriting Tips for Creating Persuasive Landing Pages (and Converting More Visitors)

Unbounce

As a modern marketer, you’re expected to be a multitasker with a diverse skill set. “Multiple hats … love ‘em!” In reality, though, it’s a pretty tough gig. So, of course you’re constantly looking for ways to shrink the workload—and that includes beefing up your landing page copywriting skills to maximize conversions. What are the highest-performing landing pages doing that makes them so effective?

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Why Jargon May Be Damaging Your Content

Contently

In late 2019, researchers at Ohio State conducted a study. They had one group of consumers read three paragraphs about technology that only included simple terms. Then they had another group read three paragraphs on the same topic, except this time, it was filled with specialized jargon. For instance, the jargon group would read a sentence like: “This system works because of AI integration through motion scale and tremor reduction.” Meanwhile, the non-jargon group would see: “This system w

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The New Breed of Marketers | 5 Attributes That Distinguish New Marketers

Adobe Experience Cloud Blog

Marketing has changed. And so have the people doing it. The breed of new marketers is under 40, successful and experienced – they’ve worked for big corporations and small businesses, and now they’re running their own mini-agencies. One thing connects them all: they believe marketing is not about selling. Instead, it’s about helping audiences. . 1. They talk like humans, not like businesses.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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What Is MarTech? Explore How Your Business Can Use It to Streamline Marketing Efforts

Marketing Insider Group

What are we without technology? It’s a fair question considering the digital world we live in and our celebration of technology. The reality is, we could certainly live without it on a personal level, but as a business, it’s a necessity. For marketing efforts, technology enables you to automate, track, personalize, and more. The key is to have the right MarTech stack, but what is MarTech exactly?

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Why you shouldn’t sell your ebook on Amazon

ConvertKit

Jump ahead. Why you shouldn’t sell your ebook on Amazon. How ConvertKit helps you sell your ebook. How to upload your ebook in ConvertKit Commerce. You’ve finished your book, and now it’s time to share it with the world. The hard part — the writing — is over, right? But for authors Alex Hillman and Ryan Law , the frustrations were only beginning. It seemed like the right decision at the time.

Amazon 145
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A Digital Marketer’s Guide to Avoiding Burnout Before, During, and After the Holidays

B2B Marketing Zone Submitted Articles

The holidays are a great time for rest and relaxation.

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How to Use Header Tags and H1 Tags for SEO

SEMrush

Header tags and H1 tags make webpage content more user-friendly and are part of basic SEO best practices. There are different types of header tags, categorized by numbers, from H1 to H6. Each header serves a different purpose, giving search engine crawlers like Googlebot valuable information about that page.

Tagging 145
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Create a Content Marketing Strategy for Your Personal Brand

Content Marketing Institute

Whether you’re looking for a promotion or new job, or want to pivot your role or industry, create a content marketing strategy to support your personal brand in 2021. Here’s how to do it. Continue reading → The post How to Create a Content Marketing Strategy for Your Personal Brand appeared first on Content Marketing Institute.

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Content Experiences Are the New Content Marketing

Search Engine Journal

In this article, I talk about the power of creating experiences. You will find creative examples and best practices for impactful content experiences. The post Content Experiences Are the New Content Marketing appeared first on Search Engine Journal.

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What Is Content Optimization? (And How to Ace It!)

Single Grain

More than 90% of businesses use content marketing to connect with audiences and about 4.4 million blog posts are published each day (that's a little over 3,000 blog posts published every minute !). With so much new content being produced every day, the chances of “content overload” increases. Google applies several filters with the help of its ranking algorithm to present only the most relevant and authoritative result to the searchers.