2020

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

I just read that in the year 2100, Nigeria will be the 2nd most populous country. And that by 2100, populations will plunge a lot across what we call the “developed world” (hate that term – it’s so condescending isn’t it?). Statistics can help us see into (and plan) for the future. This is true for life and one of my favorite things to do for marketing.

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Driving Strategic Value Creation through Access Creation & Integrated Marketing

B2B Marketing Zone Submitted Articles

I have been in the marketing industry for over two decades now. After working at Oracle, Microsoft, Meylah, and Women in Cloud I have personally experienced consistent changes in how marketing programs and campaigns shape the society.

Marketing 130
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Top SEO Trends to Boost Your Online Visibility and Generate More Leads

B2B Marketing Zone Submitted Articles

Stay up to speed with current trends in SEO to help you increase your visibility, build greater credibility, and drive more online conversions

SEO 238
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How to Create A Content Strategy

Benchmark Email

A content strategy is valuable. It helps you map out your plans and the type of content you're creating. Here's how to put one together.

Content 279
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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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The Hidden Costs of Using the Wrong A/B Testing Tool

Convert

Using the wrong A/B testing tool can cost you money and time. Here’s why you can’t reduce churn, increase revenue, improve user experience with the wrong testing tool.

Cost 130

More Trending

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Key Brainstorming Techniques to Unlock Your B2B Marketing Creativity

Launch Marketing

Brainstorming is a critical part of any creative process, whether you are writing copy or creating your next big product. Once defined as simply a collaboration of ideas, the term has since transformed into any visionary or inventive planning done independently and in groups. Help get your next B2B product launch off the ground and headed for success by using our B2B Product Launch Toolkit.

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LinkedIn for Business: 4 Ways B2B Marketers Can Reach Their Target Audience

KoMarketing Associates

I recently wrote about 5 ways B2B marketers can optimize their LinkedIn advertising, including tips around ad copy, creative, targeting, and utilizing specific types of campaigns. In this post, we’re going to take tips around targeting on LinkedIn a step further, exploring a few key options LinkedIn has to offer, and why this matters for B2B marketers.

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The 22 Best Virtual Event Platforms

Webbiquity

As virtual meetings have become the norm, innovative software developers are pushing the technology forward in some amazing ways. Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. All types of events, including trade shows and industry conferences, can now be produced and attended remotely. New platforms are being developed, and new features added to existing platforms, to more closely replicate the live experience.

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The Essential Business Survival Guide

Vision6

We’ve put together some resources and tips you can easily apply to help your business assess, plan and adapt through COVID-19

Business 246
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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Dear CMOs: Mediocre Content Is Hurting Your Brand

Contently

Let’s just say it: Most branded content isn’t very good. I should know. I worked for years as a content strategist. I’ve spent the last decade researching and reporting on the content marketing industry. I even wrote a book about it. Along the way, I’ve probably consumed more pieces of branded content than anyone else. While I’ve been truly inspired by many of the content-savvy marketers I’ve gotten to work with at brands like Dell, Marriott, Saatva, Chase, an

Content 218
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The Ultimate Guide to Google Analytics for Content Marketing

Marketing Insider Group

Content marketers shouldn’t fear Google Analytics. It’s true it provides a lot of data, which can be overwhelming. But it has some amazing nuggets of wisdom for content teams to leverage. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Quick Takeaways. Content marketers should embrace data to improve the performance of content.

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12 Tips That Actually Help with Zoom Fatigue

Vidyard

Video calls. They’re not just a fact of remote work, but a veritable lifeline. Except when they’re not. People (especially office workers) are increasingly experiencing burnout and exhaustion from constant video conferencing, a phenomenon that’s been dubbed “Zoom fatigue.”. And it’s not just at work. In the middle of a pandemic—a time of lockdowns and quarantine and physical distancing—video calls aren’t just how people do business.

Tips 181
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3 BIG Reasons Your Business Should Be Actively Seeking Quality Reviews

B2B Marketing Zone Submitted Articles

Reviews can make or break a buying decision for many people. In today's B2B environment, is your business doing everything it can

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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Lead Nurturing Campaigns | 6 Tips From a Small, But Mighty Marketing Team

Adobe Experience Cloud Blog

Everyone is going to have their own story to tell when we reflect on the start of 2020. As marketers, we will talk about the enormous role of digital and how it impacted our jobs and our businesses. Some of us had to find the quickest way to move to a digital offering, and others had the challenging task of improving their business strategy. As Global Marketing Manager at LiteracyPlanet, my small but agile team faced this situation.

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Accounting Firms Should Change Their Business Models Now – Six Reasons Why

Hinge Marketing

This year will certainly be remembered in history as “The Year of Adaptation.” There has never been so much purposeful change and adjustment. But that is not one of the reasons to seriously consider adjusting your accounting firm’s business model. There are six very compelling reasons to make business model changes that come from a new, ground-breaking research study produced by CPA.com , Bill.com , and The Hinge Research Institute entitled, “Where Opportunity Meets Value: Business Model Trends

Business 174
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5 Key B2B Marketing Trends in 2020

Ledgeview Partners

The state of B2B marketing is in constant evolution. Moving into the new year, numerous research agencies have named trends B2B marketers should keep top of mind and practice in 2020.

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Top 100: The Most Visited Websites in the US [2020 Top Websites Edition]

SEMrush

This post uncovers the top 100 most visited websites in the US, deep-diving into a few industries - Media, Retail, and Streaming Services - that show the biggest position changes.

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Enablement Woes: Put an End to Content-Related Frustrations

Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.

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How to Analyze Your Email Campaign Performance and Optimize It

Single Grain

Launching a marketing campaign without tracking its performance is just like a buying car with a punctured tire. It will not get you anywhere. Therefore, reviewing the campaign and tracking the metrics are important aspects of any email marketing strategy. This gives you an insight into how subscribers are resonating with the campaign and helps you optimize it based on numbers , not hunches.

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The 10 Best Webinar and Webcasting Tools

Webbiquity

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. But with seemingly everyone producing webinars now, how can you make yours stand out and attract busy buyers? Several elements determine the success of your webinars. Probably the most important is content: are you giving attendees useful, actionable information—not just a thinly veiled sales pitch?

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100+ Content Marketing Predictions for 2021

Content Marketing Institute

We sent more than 100 virtual crystal balls to content marketing thought leaders and subject matter experts. Find out what themes emerged in their predictions for content marketing in 2021. Continue reading → The post 100+ Content Marketing Predictions for 2021 appeared first on Content Marketing Institute.

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Why Jargon May Be Damaging Your Content

Contently

In late 2019, researchers at Ohio State conducted a study. They had one group of consumers read three paragraphs about technology that only included simple terms. Then they had another group read three paragraphs on the same topic, except this time, it was filled with specialized jargon. For instance, the jargon group would read a sentence like: “This system works because of AI integration through motion scale and tremor reduction.” Meanwhile, the non-jargon group would see: “This system w

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Is Your ESG Communication a Walking Red Flag?

One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.

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11 Digital Marketing Trends for Growing Your Business in 2021

Marketing Insider Group

Marketers have been forced into survival mode to keep their businesses afloat. While many of us are still reeling from the devastating effects of the pandemic, those less fortunate have shut their doors permanently. The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative.

Planning 361
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6 Copywriting Tips for Creating Persuasive Landing Pages (and Converting More Visitors)

Unbounce

As a modern marketer, you’re expected to be a multitasker with a diverse skill set. “Multiple hats … love ‘em!” In reality, though, it’s a pretty tough gig. So, of course you’re constantly looking for ways to shrink the workload—and that includes beefing up your landing page copywriting skills to maximize conversions. What are the highest-performing landing pages doing that makes them so effective?

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A Digital Marketer’s Guide to Avoiding Burnout Before, During, and After the Holidays

B2B Marketing Zone Submitted Articles

The holidays are a great time for rest and relaxation.

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The New Breed of Marketers | 5 Attributes That Distinguish New Marketers

Adobe Experience Cloud Blog

Marketing has changed. And so have the people doing it. The breed of new marketers is under 40, successful and experienced – they’ve worked for big corporations and small businesses, and now they’re running their own mini-agencies. One thing connects them all: they believe marketing is not about selling. Instead, it’s about helping audiences. . 1. They talk like humans, not like businesses.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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Why you shouldn’t sell your ebook on Amazon

ConvertKit

Jump ahead. Why you shouldn’t sell your ebook on Amazon. How ConvertKit helps you sell your ebook. How to upload your ebook in ConvertKit Commerce. You’ve finished your book, and now it’s time to share it with the world. The hard part — the writing — is over, right? But for authors Alex Hillman and Ryan Law , the frustrations were only beginning. It seemed like the right decision at the time.

Amazon 145
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Content Experiences Are the New Content Marketing

Search Engine Journal

In this article, I talk about the power of creating experiences. You will find creative examples and best practices for impactful content experiences. The post Content Experiences Are the New Content Marketing appeared first on Search Engine Journal.

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How to Use Header Tags and H1 Tags for SEO

SEMrush

Header tags and H1 tags make webpage content more user-friendly and are part of basic SEO best practices. There are different types of header tags, categorized by numbers, from H1 to H6. Each header serves a different purpose, giving search engine crawlers like Googlebot valuable information about that page.

Tagging 145