Expert insights. Personalized for you.
It’s important now, more than ever, to make sure you are creating resilient teams within your organization. Here are a few tips to make sure your marketing team thrives during this time MORE
Ah, Instagram. The place your company posts…. Photos of your company’s events and community service events. Inspiring quotes laid out in a visually compelling way. Visually-appealing excerpts from any pieces of content you’ve published lately. MORE
Over time, we can build assumptions about how things work. How things are supposed to be. Or we cement assumptions about what people think. Or how we expect people to behave. MORE
The year 2020 has demonstrated why clear visibility into plans more than just once a year, half or even quarter is essential for marketing leaders. If you can’t see what’s happening in the first place, you’re not going to be able to adjust accordingly for sudden market changes. MORE
What is spam? What is a cold email? And when is your email against the law? There is a lot of confusion surrounding these questions. Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. MORE
Ugh, not another pipeline review! We all have those meetings we dread but are forced to sit through every week because it’s part of the process. MORE
A client asks: “I know the answer is probably “it depends” but curious if you think there’s a best practice for how many follow-up nurture emails to send TOFU content syndication leads before you stop due to non-engagement?”. MORE
A content strategy is valuable. It helps you map out your plans and the type of content you're creating. Here's how to put one together MORE
We hear a number of reasons for why performance target-setting efforts grind to halt. Among the most frequent is the lack of data or lack of confidence in the data. While it is always better to have data or better data, our suggestion is to embrace the zero! MORE
When I was making the transition from journalism to marketing, my first big epiphany came from a caveman cartoon. MORE
We’ve scoured our shelves, e-readers, and audiobook apps to recommend these essential titles, full of insight and inspiration. These reads are sure to spark new ideas and reveal useful techniques and ways of thinking that you can apply to the pursuit of your marketing goals. MORE
I just read that in the year 2100, Nigeria will be the 2nd most populous country. And that by 2100, populations will plunge a lot across what we call the “developed world” (hate that term – it’s so condescending isn’t it?). MORE
I have been in the marketing industry for over two decades now. After working at Oracle, Microsoft, Meylah, and Women in Cloud I have personally experienced consistent changes in how marketing programs and campaigns shape the society MORE
There’s a lot of excitement and new technology developing around artificial intelligence (AI) and marketing. There is also a bit of nervousness and some dangerous myths. Here’s what you need to know, along with several tools that can help you enhance your marketing efforts with AI today. MORE
No, I don’t have a crystal ball. What I do have is the brand-new report, Manufacturing Content Marketing, Benchmarks, Budgets, and Trends—Insights for 2021 published by the Content Marketing Institute. I was given an advanced. MORE
There is no denying that these are stressful times -- COVID-19 is changing the face of many businesses. But how should this affect your PR and marketing strategies ? That's the all-important question at the moment for many brands. MORE
Brainstorming is a critical part of any creative process, whether you are writing copy or creating your next big product. Once defined as simply a collaboration of ideas, the term has since transformed into any visionary or inventive planning done independently and in groups. MORE
A lot of folks believe that email is dead. With the increased use of chatbots, social media platforms, etc., the assumption is that email's place has been overtaken. However, this assertion, and the assumption it is based on, is wrong. MORE
Unprecedented times. Uncertain times. Disastrous times. All terms used to describe the current pandemic. But what does that mean for your content marketing, thought leadership and personal branding strategies? Can you continue your content marketing during a pandemic? MORE
Whenever we discuss the benefits of Digital Marketing , we constantly reiterate that your strategy’s approach is particularly crucial to achieving genuine results. MORE
Stay up to speed with current trends in SEO to help you increase your visibility, build greater credibility, and drive more online conversions MORE
A closer look at what marketing tactics seem to be working – and what to watch out for. MORE
We have all encountered an experience where we happenstance upon a picture. Seeing an old picture in a new light. Perhaps it is a picture of your children. Or a photo of a relative in their later years and no longer with us. MORE
The coronavirus has disrupted most people’s lives, changing how they work, socialize, eat, and educate their children. It has also changed email behavior in profound and sometimes surprising ways. MORE
When it comes to lead generation, most marketers prefer to be doers , meaning that they enjoy coming up with ideas and then executing them. MORE
A crisis can turn things upside down for everyone. It can put many people and businesses into tough spots where they have to prioritize and concentrate on what’s really important and what will help them pull through a period of anxiety and uncertainty. MORE
Statistics that help you make the best-informed decision on why to go for email marketing The Case for Email Marketing As marketers, we often have to make complex choices, and are always faced with the challenge of backing our decisions with tonnes of research, facts and figures. MORE
Is your marketing department ready for 2021? The development and execution of successful campaigns depend, among other things, on the planning of a solid marketing budget. MORE
Oracle
APRIL 20, 2020
The coronavirus has disrupted most people’s lives, changing how they work, socialize, eat, and educate their children. It has also changed email behavior in profound and sometimes surprising ways.
KoMarketing Associates
JUNE 17, 2020
Ah, Instagram. The place your company posts…. Photos of your company’s events and community service events. Inspiring quotes laid out in a visually compelling way. Visually-appealing excerpts from any pieces of content you’ve published lately.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Webbiquity
JULY 21, 2020
There’s a lot of excitement and new technology developing around artificial intelligence (AI) and marketing. There is also a bit of nervousness and some dangerous myths. Here’s what you need to know, along with several tools that can help you enhance your marketing efforts with AI today.
Tony Zambito
NOVEMBER 23, 2020
We have all encountered an experience where we happenstance upon a picture. Seeing an old picture in a new light. Perhaps it is a picture of your children. Or a photo of a relative in their later years and no longer with us.
Advertiser: ZoomInfo
For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.
Marketing Insider Group
JULY 21, 2020
I just read that in the year 2100, Nigeria will be the 2nd most populous country. And that by 2100, populations will plunge a lot across what we call the “developed world” (hate that term – it’s so condescending isn’t it?).
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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UpCity
OCTOBER 18, 2020
Stay up to speed with current trends in SEO to help you increase your visibility, build greater credibility, and drive more online conversions
SendX
JUNE 24, 2020
Statistics that help you make the best-informed decision on why to go for email marketing The Case for Email Marketing As marketers, we often have to make complex choices, and are always faced with the challenge of backing our decisions with tonnes of research, facts and figures.
RockContent
DECEMBER 15, 2020
Is your marketing department ready for 2021? The development and execution of successful campaigns depend, among other things, on the planning of a solid marketing budget.
Hive9
OCTOBER 28, 2020
The year 2020 has demonstrated why clear visibility into plans more than just once a year, half or even quarter is essential for marketing leaders. If you can’t see what’s happening in the first place, you’re not going to be able to adjust accordingly for sudden market changes.
Advertiser: ZoomInfo
What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.
Benchmark Email
SEPTEMBER 28, 2020
A content strategy is valuable. It helps you map out your plans and the type of content you're creating. Here's how to put one together
Vision Edge Marketing
NOVEMBER 10, 2020
We hear a number of reasons for why performance target-setting efforts grind to halt. Among the most frequent is the lack of data or lack of confidence in the data. While it is always better to have data or better data, our suggestion is to embrace the zero!
Contently
MAY 26, 2020
When I was making the transition from journalism to marketing, my first big epiphany came from a caveman cartoon.
B2B PR Sense
APRIL 6, 2020
There is no denying that these are stressful times -- COVID-19 is changing the face of many businesses. But how should this affect your PR and marketing strategies ? That's the all-important question at the moment for many brands.
Advertiser: ZoomInfo
Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.
Tomorrow People
OCTOBER 27, 2020
A closer look at what marketing tactics seem to be working – and what to watch out for.
Convert
SEPTEMBER 15, 2020
Using the wrong A/B testing tool can cost you money and time. Here’s why you can’t reduce churn, increase revenue, improve user experience with the wrong testing tool
The Point
OCTOBER 22, 2020
A client asks: “I know the answer is probably “it depends” but curious if you think there’s a best practice for how many follow-up nurture emails to send TOFU content syndication leads before you stop due to non-engagement?”.
Full Circle Insights
APRIL 22, 2020
It’s important now, more than ever, to make sure you are creating resilient teams within your organization. Here are a few tips to make sure your marketing team thrives during this time
Advertiser: ZoomInfo
With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.
Launch Marketing
JULY 29, 2020
Brainstorming is a critical part of any creative process, whether you are writing copy or creating your next big product. Once defined as simply a collaboration of ideas, the term has since transformed into any visionary or inventive planning done independently and in groups.
Marketing Insider Group
JULY 29, 2020
When it comes to lead generation, most marketers prefer to be doers , meaning that they enjoy coming up with ideas and then executing them.
Industrial Marketing Today
NOVEMBER 20, 2020
No, I don’t have a crystal ball. What I do have is the brand-new report, Manufacturing Content Marketing, Benchmarks, Budgets, and Trends—Insights for 2021 published by the Content Marketing Institute. I was given an advanced.
SendX
NOVEMBER 26, 2020
A lot of folks believe that email is dead. With the increased use of chatbots, social media platforms, etc., the assumption is that email's place has been overtaken. However, this assertion, and the assumption it is based on, is wrong.
Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo
What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.
RockContent
JULY 22, 2020
Whenever we discuss the benefits of Digital Marketing , we constantly reiterate that your strategy’s approach is particularly crucial to achieving genuine results.
Oracle
APRIL 29, 2020
A crisis can turn things upside down for everyone. It can put many people and businesses into tough spots where they have to prioritize and concentrate on what’s really important and what will help them pull through a period of anxiety and uncertainty.
B2B PR Sense
JULY 1, 2020
Unprecedented times. Uncertain times. Disastrous times. All terms used to describe the current pandemic. But what does that mean for your content marketing, thought leadership and personal branding strategies? Can you continue your content marketing during a pandemic?
Tony Zambito
DECEMBER 9, 2020
Over time, we can build assumptions about how things work. How things are supposed to be. Or we cement assumptions about what people think. Or how we expect people to behave.
Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates
Join Tim Hughes, Author of Social Selling – Influencing Buyers and Changemakers and Co-Founder/CEO of Digital Leadership Associates, as he details how investing in sales coaching will teach your team how to navigate social media and therefore create greater sales success.
Zoominfo
MAY 19, 2020
What is spam? What is a cold email? And when is your email against the law? There is a lot of confusion surrounding these questions. Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal.
Tomorrow People
OCTOBER 8, 2020
We’ve scoured our shelves, e-readers, and audiobook apps to recommend these essential titles, full of insight and inspiration. These reads are sure to spark new ideas and reveal useful techniques and ways of thinking that you can apply to the pursuit of your marketing goals.
InsightSquared
JUNE 23, 2020
Ugh, not another pipeline review! We all have those meetings we dread but are forced to sit through every week because it’s part of the process.
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