How Coronavirus Has Changed Email Behavior
APRIL 20, 2020
The coronavirus has disrupted most people’s lives, changing how they work, socialize, eat, and educate their children. It has also changed email behavior in profound and sometimes surprising ways. Let’s look at some of the changes in email behavior that we’ve seen in our Oracle CX Marketing data and how marketers can adjust their email programs : Open times have shifted. Because people are at home more than they previously were, their normal daily rhythms have changed.