Five B2B Marketing Trends That Will Drive Ecommerce


The shift from brick-and-mortar to ecommerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. Broad availability of simple self-service interfaces has boosted the market for B2B ecommerce. This requires an understanding of the B2B ecommerce trends that are changing the industry.

The state of ecommerce


Last week we hosted our first Marketing Technology Happy Hour in London (it is usually held in New York), with Jumpshot ’s Stephen Kraus and Edge by Ascential ’s Nick Everitt giving insights on the state of ecommerce today, and the key trends that will shape the digital world of tomorrow. Ecommerce is growing nearly three times faster than store-based companies. Through Amazon Web Services (AWS) alone the ecommerce giant had 60% profits in 2018 from just 11% of sales.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

5 ways AI to improving conversions for ecommerce businesses


In the context of ecommerce, predictive analytics provides store owners with a deeper understanding of customer decisions and behaviors. ML and AI tools are effective in combating the different types of ecommerce frauds. Dynamic pricing is the future of ecommerce.

WordPress ecommerce: when to use it, best plugins, and tips to get started


Yes, you can create a WordPress ecommerce website! You do not need deep programming knowledge to work with a WordPress ecommerce. Check it out: What are the differentials of WordPress for ecommerce? When to use WordPress for ecommerce? When to use WordPress for ecommerce?

Dissecting Ecommerce Growth: The Key Traffic Drivers


How To Tips Marketing eCommerce Competitor ResearchReveal how the fastest-growing e-commerce brands get an inflow of new traffic and learn to make conversion rate estimates to assess the quality of their new audience.

5 Ways to Boost eCommerce Conversions With Downselling


Now let’s turn our attention to 5 ways you can boost eCommerce conversions with downselling. For that, we recommend you check out the following posts: How to Boost Your eCommerce Revenue With an In-Cart Upsell. 15 Smart eCommerce Personalization Examples That Boost Sales.

How to Optimize Content Marketing for an Ecommerce Retail Brand

Marketing Insider Group

When you think of businesses that could benefit the most from long-form content marketing, retail ecommerce brands aren’t generally the first that come to mind. The post How to Optimize Content Marketing for an Ecommerce Retail Brand appeared first on Marketing Insider Group. Content Marketing eCommerce RetailBut, online sellers can absolutely reap the benefits of blogging, vlogging, and other long-form in-depth content in the same way as many other brands.

Key Insights: Holiday shopping ecommerce trends and how your business can win brownie points


30-second summary: As holiday shopping season inches closer ecommerce prepares for the biggest opportunities in 2020. Retail’s loss is ecommerce’s treasure. Ecommerce is playing even more of a crucial role to cover up for instore sales drops with: .

How to Build a Content Calendar for Ecommerce Businesses


Are you looking to leverage content marketing to boost awareness and traffic for your ecommerce business? It's a smart move that will pay dividends over time, but one of the key elements is building out a robust content calendar. Here's what you need to know.

Top Content Marketing Ideas for Ecommerce Brands

Marketing Insider Group

The post Top Content Marketing Ideas for Ecommerce Brands appeared first on Marketing Insider Group. Content marketing is helping e-commerce brands like never before. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore.

5 Effective Paid Strategies for B2B eCommerce Companies

KoMarketing Associates

A change is coming for the world of B2B ecommerce. Meticulous Research study reports that B2B sales will see the fastest growth of all ecommerce categories over the next 7 years. This is due to more B2B ecommerce buyers shopping online, as well as an increase in buyers using mobile devices to shop. With an online presence becoming essential for all B2B ecommerce companies, an effective paid marketing strategy should go hand-in-hand.

8 Absolute Best Ecommerce Website Builders

Single Grain

The ecommerce industry is booming. trillion in projected ecommerce sales this year, it’s no surprise that businesses small and large want a piece of the Shopify pie. To help aid you in your search, we’ve compiled a list of the 8 best ecommerce site builders on the market.

15 Ecommerce UX Best Practices to Explode Your Sales


That’s why, in this article, we’ll go over 15 eCommerce user experience best practices you can start using today to turn more traffic into sales. But UX is one of the most overlooked aspects of eCommerce stores. To create a better experience for your visitors, and increase your bottom line in the process, let’s take a look at 15 eCommerce UX best practices. 15 eCommerce User Experience Best Practices.

6 Commandments of Content Marketing for Ecommerce


In the ecommerce world, it's tempting to just focus your content marketing and promotions around your products. Content Marketing Content Strategy a/b testing audience awareness blog buyer personas channels content content distribution cross-promotion distribution ecommerce email marketing engagement goals investment marketing measurement optimization persona planning production promotion sales target audience testing

B2B Ecommerce Marketing Benchmarks and Best Practices

KoMarketing Associates

When most people think of ecommerce, they tend to think of retail or “B2C” ecommerce. Marketing for B2B ecommerce gets almost no attention. B2B ecommerce” barely registers compared to the volume of searches for “ecommerce.”. But if you look at the actual volume of revenue generated via ecommerce – for both B2B ecommerce and B2C ecommerce – the reality is very different. B2B ecommerce marketing dwarfs B2C ecommerce.

How to Create an Ecommerce Website Step by Step

Single Grain

If you’re unsure which platform is best for you, take a look at our article on the best ecommerce website builders. More E-Commerce Content : * 8 Absolute Best Ecommerce Website Builders. * Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS).

11 eCommerce Popup Examples That Actually Convert


Are you looking for eCommerce popup examples that are used by companies just like yours to increase profits? And if you create an eCommerce popup the right way, it can be the game-changer that your marketing strategy has been looking for. That’s why, today, we’re going to show you 11 eCommerce popup examples from real businesses just like yours. What Is an eCommerce Popup? You’ve likely seen eCommerce popups in the past.

22 Best Responsive eCommerce Themes and Templates (Free and Paid)


Are you looking for the best responsive eCommerce themes and templates? But, just as important as having a beautiful eCommerce site is having a responsive one. A responsive eCommerce theme smoothly adjusts its layout based on the device, screen size, and resolution. Best Responsive eCommerce Themes. This fast, fully customizable, WooCommerce ready, responsive theme is perfect for any type of website including eCommerce sites. eCommerce focused homepage.

5 ways Artificial Intelligence is Revolutionizing eCommerce Marketing


The post 5 ways Artificial Intelligence is Revolutionizing eCommerce Marketing appeared first on ReadWrite. AI Marketing Productivity AI Adoption Artifical intelligence eCommerce businesses eCommerce marketingMarketing strategies are continuously changing due to increasing technological advancement. Technology is responsible for raising the exceptions of people all around the globe.

The Advanced Guide to Email Marketing for Ecommerce

Marketing Insider Group

To grow your ecommerce business in 2018, you have to be willing to invest in email marketing. The post The Advanced Guide to Email Marketing for Ecommerce appeared first on Marketing Insider Group. As industries become more saturated and competition heats up, you have to work harder and harder to establish and nurture real relationships with your leads and customers. Email is one of the most powerful channels you can leverage […].

Growing Your Direct to Consumer eCommerce Business


eCommerce has jumped from 16% to 27% of total US retail sales in just the past 8 weeks. The coronavirus pandemic accelerated retail eCommerce and direct to consumer growth, and set the stage for a digital gold rush. eCommerce has in fact become the primary shopping channel in the U.S. The post Growing Your Direct to Consumer eCommerce Business appeared first on AcuityAds Inc.

A High-Tech Future for Ecommerce


Ecommerce just keeps growing bigger and bigger. Despite Amazon, the future is exceptionally bright for brands capable of harnessing the power of ecommerce. In other words, there’s a high-tech (or perhaps an even higher-tech) future for ecommerce on the horizon. Now, other ecommerce providers are developing this for themselves. People are excited about how this burgeoning technology will affect the future of ecommerce. Guest post by David Gutierrez.

Why B2B Content Marketers Should be Excited About Headless eCommerce

KoMarketing Associates

But many times, traditional eCommerce platforms limit creativity with restrictive templates and formats. What if there was a way to bypass the limitations of traditional eCommerce and easily create content that best suits your business allowing full design control? Headless eCommerce follows the same idea. Through the headless platform API, the marketing team is able to build their own user experiences by requesting eCommerce data from the platform.

14 ecommerce platform features that retailers can leverage to improve sales


30-second summary: Ecommerce agency Plum Tree Group (PTG) created a 60-page guide that outlines fourteen underutilized features in Shopify, Magento & BigCommerce that retailers can leverage to help increase sales. . PTG’s eBook lists several features that an ecommerce platform provides retailers to help improve shopper experience including multi-language websites, creating customer groups, and adding Amazon and Google payment gateways.

Nine marketing automation strategies to win the war for ecommerce


One of the biggest ecommerce pain points is to handle all the stock efficiently and organize your marketing chores accordingly. The statistic proves that ecommerce shopping cart abandonment is an inevitable phenomenon. Marketing automation strategies that can do good for your ecommerce business. Driving consistent ecommerce sales on your online store is a tough nut to crack and curating content with respect to the changing customer behavior can be challenging.

Shopify vs Woocommerce: The Reason You Need to Think about Woocommerce for the eCommerce Site?

Data Cleaning/CRM Appending

To help you in creating an eCommerce website several platforms are available which makes the task much easier and faster. The post Shopify vs Woocommerce: The Reason You Need to Think about Woocommerce for the eCommerce Site? Taking your business online is not a choice anymore.

8 Effective Ways to Drive Ecommerce Lead Generation

Marketing Insider Group

The internet has revolutionized the way people acquire goods and services, thus giving birth to the thriving ecommerce industry. The post 8 Effective Ways to Drive Ecommerce Lead Generation appeared first on Marketing Insider Group. Online sales have been growing over 20% annually, with projected revenue of $4 trillion in 2020. Naturally, online retail has opened up an entirely new avenue in sales and marketing. In the past, traditional marketing methods […].

How to Create an Ecommerce Checkout Experience Shoppers Don't Hate


In this post, I’ll show you how to set up the perfect ecommerce checkout experience for your customers, and help you enjoy better shopping cart conversion rates as a result. Seems straightforward enough, especially if you’re using an ecommerce platform like WooCommerce or Shopify to help you.

Ecommerce Marketing: 8 Pillars for Building a Solid Strategy


Ecommerce is a fast-growing industry worldwide. Despite this, it’s a challenging market with a lot of competition where the right ecommerce marketing strategy can set you up for success. The stakes are high in the ecommerce […]. With so many tools and platforms at your disposal, it’s easy for anyone to start an online store today.

Ultimate List of Ecommerce Tools For 2020


The ecommerce industry is booming. In fact, the global ecommerce market is expected to eclipse $6.54 Whether you’re interested in starting a new ecommerce business from scratch or looking to expand your retail operation to an online store, you can use an ecommerce tool to achieve your goal. Not all ecommerce solutions are created equally. So what’s the best ecommerce tool for 2020? The 10 Best Ecommerce Tools of 2020. Ecommerce

40+ eCommerce Stats You Need to Know for a Successful Online Store


Are you up to speed on the latest eCommerce statistics? If you’re interested in starting an online store or want to boost your eCommerce sales, knowing the latest eCommerce statistics will help you make data-driven decisions that will bring you results. In this article, we’ll share 40+ eCommerce statistics you need to know for a successful online store. Let’s dive into the world of eCommerce. eCommerce Statistics. eCommerce vs. Retail Statistics.

Reading the holiday tea leaves: eCommerce and the pandemic’s role in the 2020 holiday season


The signs have been plentiful, the majority of which pointing to eCommerce being the midnight oil behind 2020’s holiday season. eCommerce in the Before Times. While a larger move was underway prior to 2020, there wasn’t much urgency around having a fully-powered eCommerce option.

Scaling your eCommerce start-up in the age of Amazon

Data Cleaning/CRM Appending

From a humble bookselling start-up in 1994 to eCommerce business giant, Amazon has come a long way. Amazon is holding its share of business in the cut-throat eCommerce business. The post Scaling your eCommerce start-up in the age of Amazon appeared first on BizProspex. Data marketing amazon amazon competitor customer behaviour customer engagement ecommerce ecommerce competitor ecommerce solution online marketingThe popularity of Amazon is indisputable.

The Rise in Cybercrime: Should Ecommerce Businesses Be Worried?


If you run an ecommerce business, you need to be aware of the dangers of cybercrime. Here we take a look at how cybercrime is affecting ecommerce and what you can do about it. Over the course of the COVID-19 pandemic, ecommerce retailers have enjoyed an increase in sales.

Why Your Ecommerce Brand Needs to Start Producing More Video

Marketing Insider Group

In ecommerce, competition for the attention of online consumers is fiercer than ever. The post Why Your Ecommerce Brand Needs to Start Producing More Video appeared first on Marketing Insider Group. In 2017, more brands created and shared video content than ever before. As more and more companies have started to implement the same tired social media, content marketing, and digital marketing strategies and tactics as their competitors, the smartest and most innovative […].

How to Create Winning Videos for Your Ecommerce Brand

Marketing Insider Group

As the internet becomes more saturated and more competitive day after day, ecommerce brands continue to look for more ways to cut through the noise and penetrate into the hearts and minds of their ideal customers. In recent years, video has become one of the more popular tactics that ecommerce brands are testing in order […]. The post How to Create Winning Videos for Your Ecommerce Brand appeared first on Marketing Insider Group.

10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media. married versus single) will play a part in offering a more relevant, more valuable ecommerce experience. So a completely seamless ecommerce experience no matter where they are —at their desktops, on their smartphones and tablets, or on social pages and sites—is a must-have.