Expert insights. Personalized for you.
30-sec summary: 60% of Instagram users say they have discovered products through the platform and have been more open to purchasing them – this makes it essential for ecommerce businesses to get serious about their Instagram marketing. More stats, tips, tools and their combinations that can benefit Instagram marketing for ecommerce. Here are some strategies you can try to refine your Instagram marketing for ecommerce. MORE
30-second summary: Ecommerce agency Plum Tree Group (PTG) created a 60-page guide that outlines fourteen underutilized features in Shopify, Magento & BigCommerce that retailers can leverage to help increase sales. . PTG’s eBook lists several features that an ecommerce platform provides retailers to help improve shopper experience including multi-language websites, creating customer groups, and adding Amazon and Google payment gateways. MORE
Are you learning email marketing for eCommerce but not sure how to make it successful? That’s why, today, we’re going to teach you everything about eCommerce email marketing. But, first, let’s get clear on what makes email marketing for eCommerce unique. MORE
Last week we hosted our first Marketing Technology Happy Hour in London (it is usually held in New York), with Jumpshot ’s Stephen Kraus and Edge by Ascential ’s Nick Everitt giving insights on the state of ecommerce today, and the key trends that will shape the digital world of tomorrow. Ecommerce is growing nearly three times faster than store-based companies. Through Amazon Web Services (AWS) alone the ecommerce giant had 60% profits in 2018 from just 11% of sales. MORE
A change is coming for the world of B2B ecommerce. Meticulous Research study reports that B2B sales will see the fastest growth of all ecommerce categories over the next 7 years. This is due to more B2B ecommerce buyers shopping online, as well as an increase in buyers using mobile devices to shop. With an online presence becoming essential for all B2B ecommerce companies, an effective paid marketing strategy should go hand-in-hand. MORE
Ecommerce and the related online content go together like a horse and carriage. E-commerce is the carriage, and ecommerce content is the horse that pulls it. While this is part of ecommerce content, it’s not the full story. MORE
That’s why, in this article, we’ll go over 15 eCommerce user experience best practices you can start using today to turn more traffic into sales. But UX is one of the most overlooked aspects of eCommerce stores. To create a better experience for your visitors, and increase your bottom line in the process, let’s take a look at 15 eCommerce UX best practices. 15 eCommerce User Experience Best Practices. MORE
For eCommerce businesses, delivering a friendly mobile experience can make or break it. That’s why today’s eCommerce businesses are now turning to progressive web applications (PWA’s) built on a Jamstack architecture to enhance their user experience for its customers. MORE
One of them is Flux Chargers, an ecommerce business selling a top portable charger that has sold in over 90 countries and generated over $100k in monthly revenue. Over the past couple years I’ve launched many online projects and sites. MORE
When most people think of ecommerce, they tend to think of retail or “B2C” ecommerce. Marketing for B2B ecommerce gets almost no attention. B2B ecommerce” barely registers compared to the volume of searches for “ecommerce.”. But if you look at the actual volume of revenue generated via ecommerce – for both B2B ecommerce and B2C ecommerce – the reality is very different. B2B ecommerce marketing dwarfs B2C ecommerce. MORE
eCommerce has jumped from 16% to 27% of total US retail sales in just the past 8 weeks. The coronavirus pandemic accelerated retail eCommerce and direct to consumer growth, and set the stage for a digital gold rush. eCommerce has in fact become the primary shopping channel in the U.S. The post Growing Your Direct to Consumer eCommerce Business appeared first on AcuityAds Inc. MORE
The post Top Content Marketing Ideas for Ecommerce Brands appeared first on Marketing Insider Group. Content marketing is helping e-commerce brands like never before. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. MORE
Because of that, today’s post will rescue the dictionary organization and show you an ecommerce glossary of terms! Ecommerce Glossary of Terms. This strategy should be well studied because it is not recommended for all ecommerce segments. MORE
In the ecommerce world, it's tempting to just focus your content marketing and promotions around your products. Content Marketing Content Strategy a/b testing audience awareness blog buyer personas channels content content distribution cross-promotion distribution ecommerce email marketing engagement goals investment marketing measurement optimization persona planning production promotion sales target audience testing MORE
Now let’s turn our attention to 5 ways you can boost eCommerce conversions with downselling. For that, we recommend you check out the following posts: How to Boost Your eCommerce Revenue With an In-Cart Upsell. 15 Smart eCommerce Personalization Examples That Boost Sales. MORE
Providing a great user experience in your eCommerce shop is the ultimate win-win. Let’s learn five essential strategies you can use to improve your eCommerce user experience. In the competitive world of eCommerce, you can’t afford to lose 20% of your page views. MORE
Are you looking for eCommerce popup examples that are used by companies just like yours to increase profits? And if you create an eCommerce popup the right way, it can be the game-changer that your marketing strategy has been looking for. That’s why, today, we’re going to show you 11 eCommerce popup examples from real businesses just like yours. What Is an eCommerce Popup? You’ve likely seen eCommerce popups in the past. MORE
We’ve compiled a handy list of 13 dashboard components that empower effective eCommerce reporting and expose usable intelligence insights. Shopping & Ecommerce ecommerce management ecommerce marketing marketing dashboards marketing intelligence MORE
The ecommerce industry is booming. trillion in projected ecommerce sales this year, it’s no surprise that businesses small and large want a piece of the Shopify pie. To help aid you in your search, we’ve compiled a list of the 8 best ecommerce site builders on the market. MORE
30-second summary: As holiday shopping season inches closer ecommerce prepares for the biggest opportunities in 2020. Retail’s loss is ecommerce’s treasure. Ecommerce is playing even more of a crucial role to cover up for instore sales drops with: . MORE
Discover the key highlights from our comprehensive Digital Shopping Performance Report to get a helicopter view of the global online shopping landscape, uncover the key market winners and their growth channels, and pinpoint the fastest-growing ecommerce market segments. MORE
Are you looking to leverage content marketing to boost awareness and traffic for your ecommerce business? It's a smart move that will pay dividends over time, but one of the key elements is building out a robust content calendar. Here's what you need to know. MORE
Do you want deeper insights into your eCommerce performance in Google Analytics? With Google Analytics, you can enable Enhanced eCommerce tracking to get more valuable data from your online store. What’s the Difference Between Standard and Enhanced eCommerce Tracking? MORE
The shift from brick-and-mortar to ecommerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. Broad availability of simple self-service interfaces has boosted the market for B2B ecommerce. This requires an understanding of the B2B ecommerce trends that are changing the industry. MORE
If you’re unsure which platform is best for you, take a look at our article on the best ecommerce website builders. More E-Commerce Content : * 8 Absolute Best Ecommerce Website Builders. * Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). MORE
30-second summary: Sellercloud is an omnichannel ecommerce growth platform that provides merchants with a range of tools to help them navigate the ecommerce landscape. The Sellercloud Annual Trends and First Party Ecommerce Growth Report is available in its entirety on ClickZ. MORE
Ecommerce requires a lot of back and forth communication between brands… The post 7 eCommerce Emails That Give Us Heart Eyes appeared first on Benchmarkemail. Ecommerce MORE
The winners of this new economy are going to be brands that can deliver their products directly to consumers digitally and achieve excellence in personalized ecommerce marketing. Jivox’s impact on ecommerce marketing. MORE
To grow your ecommerce business in 2018, you have to be willing to invest in email marketing. The post The Advanced Guide to Email Marketing for Ecommerce appeared first on Marketing Insider Group. As industries become more saturated and competition heats up, you have to work harder and harder to establish and nurture real relationships with your leads and customers. Email is one of the most powerful channels you can leverage […]. MORE
How To Tips Marketing eCommerce Competitor ResearchReveal how the fastest-growing e-commerce brands get an inflow of new traffic and learn to make conversion rate estimates to assess the quality of their new audience. MORE
When you think of businesses that could benefit the most from long-form content marketing, retail ecommerce brands aren’t generally the first that come to mind. The post How to Optimize Content Marketing for an Ecommerce Retail Brand appeared first on Marketing Insider Group. Content Marketing eCommerce RetailBut, online sellers can absolutely reap the benefits of blogging, vlogging, and other long-form in-depth content in the same way as many other brands. MORE
Yes, you can create a WordPress ecommerce website! You do not need deep programming knowledge to work with a WordPress ecommerce. Check it out: What are the differentials of WordPress for ecommerce? When to use WordPress for ecommerce? When to use WordPress for ecommerce? MORE
In the context of ecommerce, predictive analytics provides store owners with a deeper understanding of customer decisions and behaviors. ML and AI tools are effective in combating the different types of ecommerce frauds. Dynamic pricing is the future of ecommerce. MORE
But many times, traditional eCommerce platforms limit creativity with restrictive templates and formats. What if there was a way to bypass the limitations of traditional eCommerce and easily create content that best suits your business allowing full design control? Headless eCommerce follows the same idea. Through the headless platform API, the marketing team is able to build their own user experiences by requesting eCommerce data from the platform. MORE
This step-by-step ecommerce SEO guide breaks down everything you need to know for ecommerce websites, with tips and strategies on keyword research content, backlinks, technical SEO, link building, local SEO, and more to help you optimize your site effectively. eCommerce MORE
Are you looking for the best responsive eCommerce themes and templates? But, just as important as having a beautiful eCommerce site is having a responsive one. A responsive eCommerce theme smoothly adjusts its layout based on the device, screen size, and resolution. Best Responsive eCommerce Themes. This fast, fully customizable, WooCommerce ready, responsive theme is perfect for any type of website including eCommerce sites. eCommerce focused homepage. MORE
30-second summary: In our recent Marketing Innovation Forum, ClickZ focused on ecommerce transformation and what retailers can learn from the challenges of 2020. The two-panel session looks at the impact that COVID has had on ecommerce and the current state of ecommerce transformation. MORE
Ecommerce Related Topics 
Marketing Insider Group
FEBRUARY 4, 2021
Providing a great user experience in your eCommerce shop is the ultimate win-win. Let’s learn five essential strategies you can use to improve your eCommerce user experience. In the competitive world of eCommerce, you can’t afford to lose 20% of your page views.
Optinmonster
FEBRUARY 15, 2021
Are you learning email marketing for eCommerce but not sure how to make it successful? That’s why, today, we’re going to teach you everything about eCommerce email marketing. But, first, let’s get clear on what makes email marketing for eCommerce unique.
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ClickZ
DECEMBER 14, 2020
30-second summary: In our recent Marketing Innovation Forum, ClickZ focused on ecommerce transformation and what retailers can learn from the challenges of 2020. The two-panel session looks at the impact that COVID has had on ecommerce and the current state of ecommerce transformation.
QuanticMind
FEBRUARY 10, 2021
We’ve compiled a handy list of 13 dashboard components that empower effective eCommerce reporting and expose usable intelligence insights. Shopping & Ecommerce ecommerce management ecommerce marketing marketing dashboards marketing intelligence
Optinmonster
JANUARY 18, 2021
Do you want deeper insights into your eCommerce performance in Google Analytics? With Google Analytics, you can enable Enhanced eCommerce tracking to get more valuable data from your online store. What’s the Difference Between Standard and Enhanced eCommerce Tracking?
SEMrush
DECEMBER 9, 2020
Discover emerging ecommerce trends and unwrap ecommerce marketing tips for growing your online business in 2021. How To Tips Marketing eCommerce Competitor Research
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ClickZ
NOVEMBER 21, 2019
Last week we hosted our first Marketing Technology Happy Hour in London (it is usually held in New York), with Jumpshot ’s Stephen Kraus and Edge by Ascential ’s Nick Everitt giving insights on the state of ecommerce today, and the key trends that will shape the digital world of tomorrow. Ecommerce is growing nearly three times faster than store-based companies. Through Amazon Web Services (AWS) alone the ecommerce giant had 60% profits in 2018 from just 11% of sales.
Benchmark Email
FEBRUARY 9, 2021
Ecommerce requires a lot of back and forth communication between brands… The post 7 eCommerce Emails That Give Us Heart Eyes appeared first on Benchmarkemail. Ecommerce
Valasys
FEBRUARY 23, 2021
Ecommerce and the related online content go together like a horse and carriage. E-commerce is the carriage, and ecommerce content is the horse that pulls it. While this is part of ecommerce content, it’s not the full story.
ClickZ
SEPTEMBER 18, 2020
In the context of ecommerce, predictive analytics provides store owners with a deeper understanding of customer decisions and behaviors. ML and AI tools are effective in combating the different types of ecommerce frauds. Dynamic pricing is the future of ecommerce.
Webbiquity
SEPTEMBER 4, 2018
The shift from brick-and-mortar to ecommerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. Broad availability of simple self-service interfaces has boosted the market for B2B ecommerce. This requires an understanding of the B2B ecommerce trends that are changing the industry.
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ClickZ
FEBRUARY 4, 2021
30-second summary: Sellercloud is an omnichannel ecommerce growth platform that provides merchants with a range of tools to help them navigate the ecommerce landscape. The Sellercloud Annual Trends and First Party Ecommerce Growth Report is available in its entirety on ClickZ.
ClickZ
JANUARY 20, 2020
30-sec summary: 60% of Instagram users say they have discovered products through the platform and have been more open to purchasing them – this makes it essential for ecommerce businesses to get serious about their Instagram marketing. More stats, tips, tools and their combinations that can benefit Instagram marketing for ecommerce. Here are some strategies you can try to refine your Instagram marketing for ecommerce.
ClickZ
JANUARY 15, 2021
The winners of this new economy are going to be brands that can deliver their products directly to consumers digitally and achieve excellence in personalized ecommerce marketing. Jivox’s impact on ecommerce marketing.
Optinmonster
SEPTEMBER 7, 2020
Now let’s turn our attention to 5 ways you can boost eCommerce conversions with downselling. For that, we recommend you check out the following posts: How to Boost Your eCommerce Revenue With an In-Cart Upsell. 15 Smart eCommerce Personalization Examples That Boost Sales.
Marketing Insider Group
SEPTEMBER 18, 2018
When you think of businesses that could benefit the most from long-form content marketing, retail ecommerce brands aren’t generally the first that come to mind. The post How to Optimize Content Marketing for an Ecommerce Retail Brand appeared first on Marketing Insider Group. Content Marketing eCommerce RetailBut, online sellers can absolutely reap the benefits of blogging, vlogging, and other long-form in-depth content in the same way as many other brands.
KoMarketing Associates
MARCH 3, 2020
A change is coming for the world of B2B ecommerce. Meticulous Research study reports that B2B sales will see the fastest growth of all ecommerce categories over the next 7 years. This is due to more B2B ecommerce buyers shopping online, as well as an increase in buyers using mobile devices to shop. With an online presence becoming essential for all B2B ecommerce companies, an effective paid marketing strategy should go hand-in-hand.
Optinmonster
MAY 6, 2020
That’s why, in this article, we’ll go over 15 eCommerce user experience best practices you can start using today to turn more traffic into sales. But UX is one of the most overlooked aspects of eCommerce stores. To create a better experience for your visitors, and increase your bottom line in the process, let’s take a look at 15 eCommerce UX best practices. 15 eCommerce User Experience Best Practices.
KoMarketing Associates
SEPTEMBER 10, 2019
When most people think of ecommerce, they tend to think of retail or “B2C” ecommerce. Marketing for B2B ecommerce gets almost no attention. B2B ecommerce” barely registers compared to the volume of searches for “ecommerce.”. But if you look at the actual volume of revenue generated via ecommerce – for both B2B ecommerce and B2C ecommerce – the reality is very different. B2B ecommerce marketing dwarfs B2C ecommerce.
Marketing Insider Group
MAY 12, 2020
The post Top Content Marketing Ideas for Ecommerce Brands appeared first on Marketing Insider Group. Content marketing is helping e-commerce brands like never before. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore.
RockContent
NOVEMBER 16, 2020
Yes, you can create a WordPress ecommerce website! You do not need deep programming knowledge to work with a WordPress ecommerce. Check it out: What are the differentials of WordPress for ecommerce? When to use WordPress for ecommerce? When to use WordPress for ecommerce?
DivvyHQ
APRIL 20, 2020
In the ecommerce world, it's tempting to just focus your content marketing and promotions around your products. Content Marketing Content Strategy a/b testing audience awareness blog buyer personas channels content content distribution cross-promotion distribution ecommerce email marketing engagement goals investment marketing measurement optimization persona planning production promotion sales target audience testing
ClickZ
AUGUST 22, 2020
30-second summary: As holiday shopping season inches closer ecommerce prepares for the biggest opportunities in 2020. Retail’s loss is ecommerce’s treasure. Ecommerce is playing even more of a crucial role to cover up for instore sales drops with: .
Single Grain
AUGUST 6, 2020
The ecommerce industry is booming. trillion in projected ecommerce sales this year, it’s no surprise that businesses small and large want a piece of the Shopify pie. To help aid you in your search, we’ve compiled a list of the 8 best ecommerce site builders on the market.
SEMrush
JANUARY 27, 2021
Discover the key highlights from our comprehensive Digital Shopping Performance Report to get a helicopter view of the global online shopping landscape, uncover the key market winners and their growth channels, and pinpoint the fastest-growing ecommerce market segments.
Alejandro Rioja
FEBRUARY 8, 2021
One of them is Flux Chargers, an ecommerce business selling a top portable charger that has sold in over 90 countries and generated over $100k in monthly revenue. Over the past couple years I’ve launched many online projects and sites.
Optinmonster
JULY 17, 2020
Are you looking for eCommerce popup examples that are used by companies just like yours to increase profits? And if you create an eCommerce popup the right way, it can be the game-changer that your marketing strategy has been looking for. That’s why, today, we’re going to show you 11 eCommerce popup examples from real businesses just like yours. What Is an eCommerce Popup? You’ve likely seen eCommerce popups in the past.
SEMrush
NOVEMBER 25, 2020
How To Tips Marketing eCommerce Competitor ResearchReveal how the fastest-growing e-commerce brands get an inflow of new traffic and learn to make conversion rate estimates to assess the quality of their new audience.
SEMrush
MAY 27, 2020
This step-by-step ecommerce SEO guide breaks down everything you need to know for ecommerce websites, with tips and strategies on keyword research content, backlinks, technical SEO, link building, local SEO, and more to help you optimize your site effectively. eCommerce
Optinmonster
NOVEMBER 21, 2019
Are you looking for the best responsive eCommerce themes and templates? But, just as important as having a beautiful eCommerce site is having a responsive one. A responsive eCommerce theme smoothly adjusts its layout based on the device, screen size, and resolution. Best Responsive eCommerce Themes. This fast, fully customizable, WooCommerce ready, responsive theme is perfect for any type of website including eCommerce sites. eCommerce focused homepage.
ATAK Interactive
FEBRUARY 1, 2021
For eCommerce businesses, delivering a friendly mobile experience can make or break it. That’s why today’s eCommerce businesses are now turning to progressive web applications (PWA’s) built on a Jamstack architecture to enhance their user experience for its customers.
Single Grain
OCTOBER 13, 2020
If you’re unsure which platform is best for you, take a look at our article on the best ecommerce website builders. More E-Commerce Content : * 8 Absolute Best Ecommerce Website Builders. * Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS).
Marketing Insider Group
MAY 9, 2018
To grow your ecommerce business in 2018, you have to be willing to invest in email marketing. The post The Advanced Guide to Email Marketing for Ecommerce appeared first on Marketing Insider Group. As industries become more saturated and competition heats up, you have to work harder and harder to establish and nurture real relationships with your leads and customers. Email is one of the most powerful channels you can leverage […].
KoMarketing Associates
FEBRUARY 4, 2020
But many times, traditional eCommerce platforms limit creativity with restrictive templates and formats. What if there was a way to bypass the limitations of traditional eCommerce and easily create content that best suits your business allowing full design control? Headless eCommerce follows the same idea. Through the headless platform API, the marketing team is able to build their own user experiences by requesting eCommerce data from the platform.
DivvyHQ
NOVEMBER 23, 2020
Are you looking to leverage content marketing to boost awareness and traffic for your ecommerce business? It's a smart move that will pay dividends over time, but one of the key elements is building out a robust content calendar. Here's what you need to know.
AcuityAds
JULY 8, 2020
eCommerce has jumped from 16% to 27% of total US retail sales in just the past 8 weeks. The coronavirus pandemic accelerated retail eCommerce and direct to consumer growth, and set the stage for a digital gold rush. eCommerce has in fact become the primary shopping channel in the U.S. The post Growing Your Direct to Consumer eCommerce Business appeared first on AcuityAds Inc.
ClickZ
APRIL 14, 2020
30-second summary: Ecommerce agency Plum Tree Group (PTG) created a 60-page guide that outlines fourteen underutilized features in Shopify, Magento & BigCommerce that retailers can leverage to help increase sales. . PTG’s eBook lists several features that an ecommerce platform provides retailers to help improve shopper experience including multi-language websites, creating customer groups, and adding Amazon and Google payment gateways.
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