10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media. married versus single) will play a part in offering a more relevant, more valuable ecommerce experience.

Psychology of Ecommerce Sales: Consumers and the Ecommerce Checkout [Infographic]


Really makes you consider the financial impact of mere seconds of load time on your ecommerce site! Ecommerce We’ve all been there – a site takes too long to load and so we leave.

B2B eCommerce Masterplan book


B2B eCommerce Masterplan book. It may surprise you to know that until recently there were no books available on B2B eCommerce! So, last year we sponsored a book from the well-known eCommerce author, blogger and consultant, Chloë Thomas.

15 Actionable Tips for Selling to Millennials: An Ecommerce Guide

Marketing Insider Group

If you’re like most retailers, one particular area you should be focusing on is how to better reach and sell to the millennial… The post 15 Actionable Tips for Selling to Millennials: An Ecommerce Guide appeared first on Sellbrite.

The Year of Customer Experience: How Ecommerce Brands Can Prepare


This year will be an important one for ecommerce brands, hinging largely on one specific element -- customer experience (CX). So what changes can be made in the ecommerce world to improve the overall experience? Prepare for the Rise of Ecommerce Experience.

The Guide to Ecommerce Holiday Success [Part One]


With the change in the leaves comes the inevitable countdown to Cyber Monday for ecommerce marketers. Download The Guide to Ecommerce Holiday Success: 1. Ecommerce Holiday Marketing

Google Eliminates Sidebar Ads: Here's What it Means for Ecommerce


In their place is an opportunity for ecommerce companies. This is an issue that ecommerce companies will have to address if they hope to make the most of this new product placement. PPC EcommerceIf you’ve searched Google recently, then you may have notice something different.

5 Reasons Small Business Owners Adopt Ecommerce


Now you’re probably considering an ecommerce option for your company. Scaling for growth is important for small businesses that turn to ecommerce models, because the potential reach for online shops is unlimited. 2) Customers Choose Ecommerce. Ecommerce

7 Creative Content Ideas for Your Ecommerce Site


If you’re not sure what that looks like or how you can use creative content for your ecommerce site, we have some pretty spectacular examples for you. Sure, any old ecommerce site could feature a blog, but there’s something special about JackThreads. Ecommerce

7 Ecommerce Companies That Are Using Content Marketing to Take on Amazon

Marketing Insider Group

Ecommerce can be a brutal space. As a ecommerce… The post 7 Ecommerce Companies That Are Using Content Marketing to Take on Amazon appeared first on Sellbrite.

5 Customer Retention Tools for Long Term Ecommerce Success


Here are 5 tools you can use on your ecommerce site. Ecommerce loyalty programs allow you to reward more than just loyalty. A CRM works very well for industries with high customer lifetime value and are particularly effective for subscription based ecommerce retailers. Ecommerc

Why Your Ecommerce Promotions Fail


When planning giveaways, discounts, coupons, promotional events, and any other special pricing for your ecommerce company, you’re probably already counting your profits in your head. Then, you run across a blog like this one that says ecommerce promotions just don’t work. Ecommerce

The Anatomy of a Profitable Ecommerce Rewards Program [Infographic]


85% of ecommerce brands are looking to add value to customers beyond discounts and promotions. Most ecommerce businesses can’t survive by giving deep discounts to one-time customers. Ecommerce

3 Mistakes Ecommerce Merchants Make With Mobile Commerce


The use of mobile devices for online purchases is growing faster than ecommerce did. 3) Mobile Commerce and Ecommerce Are the Same Thing. The only thing more dangerous than considering mcommerce and ecommerce the same is to consider mcommerce somehow less than ecommerce.

Why Negative Reviews Are Still a Big Ecommerce Win


There is no doubt that ecommerce companies need social proof to survive. Getting great reviews can feel like a celebration every time, while bad reviews make you question why you ever started your ecommerce business to begin with. Ecommerce

The Ultimate Guide to eCommerce Lead Generation


The post The Ultimate Guide to eCommerce Lead Generation appeared first on Opentopic. Marketing - eCommerceLead generation is getting the information such as names, email addresses etc f prospective customers online through search engines and websites. Lead generation is a time-consuming process.Lead generation is done by some specialized companies for a fee for various companies such as insurance, real estate, marketing first etc.

How To Start Your Ecommerce Retention Strategy


We've already covered what retention marketing is , and why today's elite ecommerce stores have already started on a retention-focused strategy. Measuring your current ecommerce stats will show you where you are, so you can measure the effectiveness of your retention marketing strategy.

7 Ecommerce Segmentation Hacks for Profitable Customer Loyalty


But how do you achieve that same personal feel in ecommerce? With the right ecommerce and marketing platforms you have access to advanced customer segmentation that most merchants do not take advantage of. In ecommerce, this is true. Ecommerce

5 Personalization Tips to Grow Your Ecommerce Business


No matter what you sell on your ecommerce site, we’re sure that you haven’t shared all the possible information about every single product. With personalization options on your ecommerce website, you can track each and every customer through every step of the buying process. Ecommerce

5 Ecommerce Companies Using Content Wisely this Holiday Season


Some of these ecommerce shops show you what content marketing is all about. Ecommerce Content Marketing Holiday MarketingContent marketing is so much more than a business blog, but many forget that little fact when trying to boost their business.

6 Stats that Prove the Importance of Product Videos for Ecommerce


Producing quality videos for your ecommerce site is hard, we know. For that very reason, many ecommerce businesses will settle for photos and graphics just to get the job done. EcommerceEquipment is expensive, and specialists who know how to use that equipment cost even more.

Safety First: The Basics of Website Security for Ecommerce Retailers


For ecommerce retailers, website security is the cornerstone of a successful online business. Here, we run through some basic security practices that all ecommerce retailers should employ to make sure that their website is a secure, successful online destination. Ecommerce Business

How to Help Ecommerce Customers Avoid Buyers’ Remorse


Part of running a successful ecommerce business is the ability to keep buyers coming back for more. Consider a buyer on a cosmetics ecommerce site with 400 different shades of blush. Ecommerce

5 Proven Conversion Strategies for Ecommerce

Modern B2B Marketing

In this blog, I’ll show you five effective ways you can start increasing your ecommerce conversion rate to increase revenue and achieve your goals. Users should be able to reach checkout on your ecommerce store within approximately four clicks.

3 Big Retailers That Also Rock Ecommerce


Ecommerce and mobile commerce are obviously here to stay, much to the chagrin of major brick-and-mortar retailers. Surprisingly, this big box giant has fully embraced their ecommerce department. The ecommerce site is a step above others, too. Ecommerce

Ecommerce Website Design for Different Buying Styles


Designing and developing an ecommerce website seems pretty straightforward, doesn’t it? A simple ecommerce site may be easy enough to launch, but will it reach all your buyers at any time? An ecommerce site with a lot of choices sounds like a great idea, right? Ecommerce

The Anatomy of an Inbound Ecommerce Website


This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to the Ecommerce section. The parts of a well-designed ecommerce site are many and varied. The Anatomy of an Inbound Ecommerce Site (As Told Through ModCloth).

Ecommerce Holiday Marketing Calendar [Free Download]


As ecommerce marketers head into the busiest time of the year, there are a lot of dates to plan campaigns around, from shipping deadlines to the holidays themselves. Download our Ecommerce Holiday Marketing Calendar to keep you organized this holiday season. Ecommerce Holiday Marketin

3 Essential Ecommerce Design Elements for Successful Stores


If you’re an ecommerce company, your website is your salesperson. Social proof —customer reviews—are also an essential part of the sales process and are particularly important for ecommerce, since the customer is purchasing the product without seeing it in person. Ecommerce Design

The Top 3 Ways to Use User-Generated Content in Ecommerce


User-generated content (UGC) in the form of customer reviews and pictures addresses the ecommerce pain point of uncertainty that affects shoppers and store owners alike, while providing social proof. Ecommerce Content MarketingSocial proof is essential to any marketing strategy.

5 Key Things to Know About Email Marketing for Ecommerce

Marketing Insider Group

The post 5 Key Things to Know About Email Marketing for Ecommerce appeared first on Marketing Insider Group. Most brick-and-mortar store shoppers find it annoying when a salesperson constantly shadows them. Even though it’s meant with the best intention, customers get uncomfortable when they know the salesperson is just trying to push a sale. Email marketing works similarly for ecommere companies. When you send too many company-centric emails to push your products, you […].

4 Ecommerce Pricing Strategies You May Not Have Considered


When determining prices for your ecommerce store , you’re likely to consider traditional methods: markup, anchor, and luxury pricing. Well, let’s look at the pragmatic side of offering free products on your ecommerce site. Maybe one has worked beautifully for your ecommerce company.

Price 36

Do Hero Images Prompt Ecommerce Conversions?


The latest trend in ecommerce and marketing images is pretty obvious, especially if you’ve visited the Apple website lately. From an ecommerce perspective, their French test subject Saloman saw increased domestic sales of almost 40% and global sales of almost 30%. Ecommerce

Psychology of Ecommerce Sales: Motivating with Uncertainty


The same reason people love playing the lottery or picking what’s behind door number one can also help you when marketing your ecommerce site. Now, how can you harness that for your ecommerce company? EcommerceRemember that old game show, Let’s Make a Deal?

4 Attention-Grabbing Examples of User-Generated Content in Ecommerce


While there are many ways to display UGC throughout your site to create interest and provide shoppers with real information from real buyers, here are four of the most effective and attention-grabbing uses of UGC in ecommerce (and actionable tips on how to emulate their impact). Ecommerce

Pinterest Drives Ecommerce Sales [Infographic]

Puzzle Marketer

According to a recent infographic and article by online store platform Shopify.com … Pinterest is now the 3rd most popular social network site in the world, and ecommerce stores can leverage its popularity to significantly increase traffic and sales.

5 Ecommerce Marketing Staples Overshadowed by Coupons


When you’re desperate to spread the word about your ecommerce site and get visitors clicking on products, your first thought may be to blast out a coupon to everyone on your contact list. Ecommerce

3 Companies Creating Perfect Omnichannel Ecommerce Experiences


Too many times, a brick-and-mortar store will put together an ecommerce site and call their sales experience “omnichannel.” Macy’s is a mainstay in retail, but most don’t consider its ecommerce abilities. Ecommerce

7 Ways to Inspire Trust from Ecommerce Customers


If your social media messages don’t match those of your ecommerce site, you’ll only confuse buyers. Consumers need more than reassurances from ecommerce companies. You can help that process along by including various pieces of social proof on your ecommerce site. Ecommerce

The Guide to User-Generated Content: A Playbook for Ecommerce Marketers [Free Guide]


With that in mind, we’ve partnered with Yotpo to bring you The Guide to User-Generated Content: A Playbook for Ecommerce Marketers. How to get started with user-generated content in ecommerce. Great user-generated content examples from ecommerce sites. Ecommerce