A High-Tech Future for Ecommerce

Webbiquity

Ecommerce just keeps growing bigger and bigger. Despite Amazon, the future is exceptionally bright for brands capable of harnessing the power of ecommerce. In other words, there’s a high-tech (or perhaps an even higher-tech) future for ecommerce on the horizon.

What is Ecommerce? [Quick Guide]

Hubspot

Ecommerce, short for “electronic commerce,” is the process of buying and selling physical or electronic items online. In 2018, ecommerce is more popular than ever before. Social media sites like Facebook have further helped ecommerce gain popularity. What is ecommerce?

10 Ecommerce Trends to Expect in 2018

Hubspot

According to Statista , global ecommerce sales are expected to increase 246.15% by 2021, from 1.3 The ecommerce industry is booming and shows no signs of slowing down. With ecommerce’s rapid growth, comes rapid changes. Ecommerce Trends 2018. Ecommerce Marketing

How to Create Winning Videos for Your Ecommerce Brand

Marketing Insider Group

As the internet becomes more saturated and more competitive day after day, ecommerce brands continue to look for more ways to cut through the noise and penetrate into the hearts and minds of their ideal customers. In recent years, video has become one of the more popular tactics that ecommerce brands are testing in order […]. The post How to Create Winning Videos for Your Ecommerce Brand appeared first on Marketing Insider Group.

The Ecommerce Guide to Flash Sales (With Examples)

Hubspot

And, luckily for ecommerce sites, the psychology behind discounts doesn’t just exist for brick-and-mortar shops -- it extends to online shopping too with flash sales. EcommerceIn 2012, J.C. Penney stopped promoting sales and offering coupons.

Why Your Ecommerce Brand Needs to Start Producing More Video

Marketing Insider Group

In ecommerce, competition for the attention of online consumers is fiercer than ever. The post Why Your Ecommerce Brand Needs to Start Producing More Video appeared first on Marketing Insider Group. In 2017, more brands created and shared video content than ever before. As more and more companies have started to implement the same tired social media, content marketing, and digital marketing strategies and tactics as their competitors, the smartest and most innovative […].

7 Creative Content Ideas You'll Want to Steal for Your Ecommerce Website

Hubspot

If you're not sure what that looks like, or how you can use creative content in your ecommerce website, we have seven spectacular examples for you from real ecommerce campaigns. Ecommerce Content Ideas. Check out this guide for even more ecommerce content ideas. Ecommerc

10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media. married versus single) will play a part in offering a more relevant, more valuable ecommerce experience.

10 Ways To Market Your Ecommerce Site

Marketing Insider Group

The same is true in ecommerce marketing. The post 10 Ways To Market Your Ecommerce Site appeared first on Marketing Insider Group. There’s a well-known moral exemplified in the tortoise and the hare fable – “slow and steady wins the race.” Customers aren’t always easy to engage — the average cart abandonment rate is 69.2%. It takes persistence and a variety of marketing strategies to reach your audience and increase […].

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How Ecommerce Brands Should Approach Content Marketing in 2018

Marketing Insider Group

The post How Ecommerce Brands Should Approach Content Marketing in 2018 appeared first on Marketing Insider Group. Content marketing is changing. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and […].

How to Boost Word-of-Mouth and Sales for Your Ecommerce Business This Fall

Marketing Insider Group

For many ecommerce business owners, fall is the biggest and most profitable time of year. As consumers approach big holidays like Thanksgiving, Christmas, Hanukkah, New Year’s, and others, and start marking their calendars for Black Friday and Cyber Monday, it’s a great time for ecommerce businesses to start thinking about how to get the most […]. The post How to Boost Word-of-Mouth and Sales for Your Ecommerce Business This Fall appeared first on Marketing Insider Group.

The 9 Best Ecommerce UGC Campaigns on Instagram

Marketing Insider Group

The post The 9 Best Ecommerce UGC Campaigns on Instagram appeared first on Marketing Insider Group. You’re on Amazon looking for a new frying pan, and you have no idea which kind you should buy. You narrow it down to three types. They’re the same price, they all look relatively identical, and you don’t have any associations with the brand names to draw on. They’re pretty much all the same frying […].

B2B eCommerce Masterplan book

Aspidistra

B2B eCommerce Masterplan book. It may surprise you to know that until recently there were no books available on B2B eCommerce! So, last year we sponsored a book from the well-known eCommerce author, blogger and consultant, Chloë Thomas.

This Company Has a Perfect Ecommerce Website Design for Inbound Marketing

Hubspot

There's more to ecommerce website design than you might think. I may not shop there personally, but I’m a huge fan of the ModCloth ecommerce inbound marketing model. ModCloth’s ecommerce site is a veritable treasure trove of must-haves, and I’m not just talking about the cool clothes.

Casper, Warby Parker, & Dollar Shave Club: How Direct-to-Consumer Brands Are Changing Ecommerce Forever

Hubspot

Direct-to-consumer ecommerce companies manufacture, market, and distribute their products without the help of middlemen. Dollar Shave Club, which sells -- you guessed it -- razors (among other bathroom essentials), launched their ecommerce company with a 1:33 minute video. Ecommerce

7 Ecommerce Companies That Are Using Content Marketing to Take on Amazon

Marketing Insider Group

Ecommerce can be a brutal space. As a ecommerce… The post 7 Ecommerce Companies That Are Using Content Marketing to Take on Amazon appeared first on Sellbrite.

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Omnichannel eCommerce Strategies: A 3-Step Plan To The Perfect Customer Journey

Marketing Insider Group

The post Omnichannel eCommerce Strategies: A 3-Step Plan To The Perfect Customer Journey appeared first on Marketing Insider Group. Creating a seamless customer journey is the key to generating recurring sales. Making every touchpoint and every user experience flawless. First, they land on your website. Next, they shop in the store. And finally, check out on a mobile app. Omnichannel strategies have the power to create memorable, lasting experiences for consumers. And the better […].

5 Ways That Companies are Screwing Up Their eCommerce Growth

Marketing Insider Group

So just how are these online retailers succeeding—and what can eCommerce […]. The post 5 Ways That Companies are Screwing Up Their eCommerce Growth appeared first on Marketing Insider Group. A study released by the US Census Bureau on July 14, 2017 states that non-store retail sales in June were up 9.2% from this time last year. For comparison, food and retail growth only rose 2.8% in June, and actually fell the previous month.

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5 Key Things to Know About Email Marketing for Ecommerce

Marketing Insider Group

The post 5 Key Things to Know About Email Marketing for Ecommerce appeared first on Marketing Insider Group. Most brick-and-mortar store shoppers find it annoying when a salesperson constantly shadows them. Even though it’s meant with the best intention, customers get uncomfortable when they know the salesperson is just trying to push a sale. Email marketing works similarly for ecommere companies. When you send too many company-centric emails to push your products, you […].

We Analyzed 1,160 Ecommerce Sellers and Here’s What We Found

Marketing Insider Group

Individual web stores empower sellers to control their brand and… The post We Analyzed 1,160 Ecommerce Sellers and Here’s What We Found appeared first on Sellbrite. The post We Analyzed 1,160 Ecommerce Sellers and Here’s What We Found appeared first on Marketing Insider Group. 55% of buyers go straight to Amazon when they shop online. Is selling on the most popular marketplace the key to maximum profits? Not quite.

The Year of Customer Experience: How Ecommerce Brands Can Prepare

Hubspot

This year will be an important one for ecommerce brands, hinging largely on one specific element -- customer experience (CX). So what changes can be made in the ecommerce world to improve the overall experience? Prepare for the Rise of Ecommerce Experience.

The Guide to Ecommerce Holiday Success [Part One]

Hubspot

With the change in the leaves comes the inevitable countdown to Cyber Monday for ecommerce marketers. Download The Guide to Ecommerce Holiday Success: 1. Ecommerce Holiday Marketing

Monetate Adds Machine-Learning Based Real Time Ecommerce Personalization

Customer Experience Matrix

Its core clients have been mid-to-large ecommerce companies, originally in the U.S. The database is built using Monetate’s own Javascript tags to capture behavior on the client’s ecommerce site. artificial intelligence ecommerce machine learning marketing technology personalizationMonetate is one of the oldest and largest Web testing and personalization vendors, founded in 2008 and now serving more than 350 brands.

Amazon Business or your own B2B eCommerce site?

Aspidistra

This rapid growth proves that Amazon Business is satisfying the needs of business procurement teams, but many companies are still unsure whether they’re better off focusing their sales efforts on their own eCommerce websites. blog Amazon B2B ecommerce

Psychology of Ecommerce Sales: Consumers and the Ecommerce Checkout [Infographic]

Hubspot

Really makes you consider the financial impact of mere seconds of load time on your ecommerce site! Ecommerce We’ve all been there – a site takes too long to load and so we leave.

5 Proven Conversion Strategies for Ecommerce

Modern B2B Marketing

In this blog, I’ll show you five effective ways you can start increasing your ecommerce conversion rate to increase revenue and achieve your goals. Users should be able to reach checkout on your ecommerce store within approximately four clicks.

Modules for Magento Ecommerce Conversion Optimization

ATAK Interactive

The ecommerce sales funnel begins with the initial site visit and ends when the customer makes their final payment. Need some more help in your ecommerce efforts? The post Modules for Magento Ecommerce Conversion Optimization appeared first on ATAK Interactive Inc.

10 Ecommerce Companies That Are Killing The Content Marketing Game

Marketing Insider Group

The post 10 Ecommerce Companies That are Killing the Content Marketing Game appeared first on Sujan Patel. The post 10 Ecommerce Companies That Are Killing The Content Marketing Game appeared first on Marketing Insider Group.

The successful transition to B2B eCommerce

Aspidistra

So you’ve made the decision to create a B2B eCommerce channel, your site’s been designed and built, and you’re planning to launch. Firstly, with B2B eCommerce, it’s important to recognise that the sales and marketing functions often blur.

Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. Related posts: 10 Ecommerce Predictions for 2013 2013 just might be the year we see a real.

Why Your Ecommerce Promotions Fail

Hubspot

When planning giveaways, discounts, coupons, promotional events, and any other special pricing for your ecommerce company, you’re probably already counting your profits in your head. Then, you run across a blog like this one that says ecommerce promotions just don’t work. Ecommerce

Applying Growth-Driven Design to Ecommerce Websites

Hubspot

As such, it is particularly valuable for ecommerce retailers’ websites. In order for an ecommerce site to be successful, it needs to contain consistently fresh, relevant, interesting and educational content that speaks directly to its customers and site visitors. Ecommerce Design

5 Reasons Small Business Owners Adopt Ecommerce

Hubspot

Now you’re probably considering an ecommerce option for your company. Scaling for growth is important for small businesses that turn to ecommerce models, because the potential reach for online shops is unlimited. 2) Customers Choose Ecommerce. Ecommerce

The Ultimate Guide to eCommerce Lead Generation – Opentopic

Opentopic

The post The Ultimate Guide to eCommerce Lead Generation – Opentopic appeared first on Opentopic. Marketing - eCommerce– Lead generation is getting the information such as names, email addresses etc f prospective customers online through search engines and websites. Lead generation is a time-consuming process.Lead generation is done by some specialized companies for a fee for various companies such as insurance, real estate, marketing first etc.

Examples of Great Storytelling in Ecommerce

Opentopic

And with ecommerce sales predicted to grow 14 per cent in 2017, it’s clear that the ecommerce industry is expanding. This poses the question: how can today’s ecommerce brands cut. The post Examples of Great Storytelling in Ecommerce appeared first on Opentopic. Marketing - eCommerce

What will 2018 bring for B2B eCommerce?

Aspidistra

Where’s B2B eCommerce heading in 2018? Firstly, B2B eCommerce is within reach of more SMEs than ever before. Likewise, Alibaba’s 2016/17 B2B eCommerce revenue was up 11% year-on-year to $872 million, mainly due to growth in revenue generated by import/export related services, as well as an increase in value added service revenue from China wholesale suppliers.

The real Customer Lifetime Value in B2B eCommerce

Aspidistra

Whether you’ve recently launched a new B2B eCommerce initiative or you’re looking to improve the performance of an existing online store, you’ll no doubt want to measure progress towards your goals against a series of KPIs.

Ecommerce Holiday Marketing Calendar [Free Download]

Hubspot

As ecommerce marketers head into the busiest time of the year, there are a lot of dates to plan campaigns around, from shipping deadlines to the holidays themselves. Download our Ecommerce Holiday Marketing Calendar to keep you organized this holiday season. Ecommerce Holiday Marketin

What is Ecommerce? [Quick Guide]

Hubspot

Ecommerce, short for “electronic commerce,” is the process of buying and selling physical or electronic items online. In 2018, ecommerce is more popular than ever before. Social media sites like Facebook have further helped ecommerce gain popularity. What is ecommerce?

How to Leverage Visual Content in Your eCommerce Marketing Strategy

Opentopic

The post How to Leverage Visual Content in Your eCommerce Marketing Strategy appeared first on Opentopic. Marketing - eCommerce– As a part of your e-commerce marketing strategy, leveraging content can increase conversions as well as improve your exposure, while protecting your resource and budget.