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The Future of B2B eCommerce Marketing Trends

Webbiquity

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8 Guest post by Nina Petrov.

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5 Effective PPC Strategies for Ecommerce Campaigns

Marketing Insider Group

ecommerce market. ecommerce as well. Image source: PYMNTS As an independent ecommerce business, you spend a lot of time thinking about how to remain relevant in an industry dominated by these behemoths. PPC Will Be Relevant for the Foreseeable Future PPC is one of the oldest ecommerce marketing vectors.

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Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond

Webbiquity

There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. What are B2B eCommerce Marketing Tactics? Guest post by Nina Petrov. Partnerships indicate confidence, resulting in increased sales reach and brand loyalty.

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5 Essentials of User Experience (UX) For eCommerce

Marketing Insider Group

Providing a great user experience in your eCommerce shop is the ultimate win-win. Let’s learn five essential strategies you can use to improve your eCommerce user experience. Let’s learn five essential strategies you can use to improve your eCommerce user experience. That creates more sales for you, helping to grow your shop.

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The Marketer's Guide to Surviving Black Friday & Cyber Monday

Speaker: Jonathan Meyer, Danielle Erwin, Jeremey LaDuque, Nathan Hedley & Nils De Moor

Every eCommerce merchant has the potential to succeed with the help of BFCM shoppers, but only if they first set themselves up for success. To help eCommerce merchants set themselves up for success, Bridgeline's leading eCommerce, SEO, and marketing experts are coming in an all-star roundtable to discuss Black Friday and Cyber Monday 2023.

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How To Build An Ecommerce Marketing Strategy That Converts

BuzzSumo

Over emphasis on buyers at the bottom of the sales funnel has led marketers to neglect content marketing for ecommerce. Ecommerce marketers should learn from the retailers of years gone by: content marketing works. Their strategy included content marketing for ecommerce success. Data, Please! The highest piece had 72,829 shares.

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9 Ecommerce SEO Strategies to 10x Traffic & Sales in 2023

Roketto

Did you know that eCommerce growth has significantly jumped in the last few years? That’s right, the global eCommerce growth rate for 2023 is forecasted at 8.9%, meaning global eCommerce sales worldwide are expected to hit $5.9 trillion (that’s so much money, we can’t even fathom what it would physically look like).

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How to Match Online Customers with the Products They Are Searching For

A properly functioning site search solution is one of the most critical yet underutilized tools available to eCommerce merchandisers. Working to match site visitors with the relevant content they need improves and personalizes the user experience. It helps the website owner gain insight to understand their audience better.

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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive buyer conversion by helping website owners learn from their online visitors, allowing eCommerce merchandisers and digital marketers to create, adapt, and execute an effective marketing strategy with help from the data collected by an onsite search bar.

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The Headless (CMS & Search) eCommerce Hunt

Speaker: Jonathan Meyer & Jonathan Read

Connect with Hawksearch’s Jonathan Meyer, joined by Sitefinity’s Jonathan Read, where the pair will define Headless CMS, the benefits it offers, and outline its eCommerce potential, including: How Site Search Interacts with Headless CMS. But don't worry––it’s not nearly as spooky as it sounds. How Two Headless CMS platforms can Work Together.