Five B2B Marketing Trends That Will Drive Ecommerce
SEPTEMBER 4, 2018
The shift from brick-and-mortar to ecommerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. Broad availability of simple self-service interfaces has boosted the market for B2B ecommerce. This requires an understanding of the B2B ecommerce trends that are changing the industry.