Five B2B Marketing Trends That Will Drive Ecommerce

Webbiquity

The shift from brick-and-mortar to ecommerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service.

How to Optimize Content Marketing for an Ecommerce Retail Brand

Marketing Insider Group

When you think of businesses that could benefit the most from long-form content marketing, retail ecommerce brands aren’t generally the first that come to mind. The post How to Optimize Content Marketing for an Ecommerce Retail Brand appeared first on Marketing Insider Group.

A High-Tech Future for Ecommerce

Webbiquity

Ecommerce just keeps growing bigger and bigger. Despite Amazon, the future is exceptionally bright for brands capable of harnessing the power of ecommerce. In other words, there’s a high-tech (or perhaps an even higher-tech) future for ecommerce on the horizon.

The Predicted Rise of Voice Search in Ecommerce

Spiralytics

Ecommerce Voice SearchIt’s astounding how shopping has evolved over the last 20-30 years.

10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media. married versus single) will play a part in offering a more relevant, more valuable ecommerce experience.

The Advanced Guide to Email Marketing for Ecommerce

Marketing Insider Group

To grow your ecommerce business in 2018, you have to be willing to invest in email marketing. The post The Advanced Guide to Email Marketing for Ecommerce appeared first on Marketing Insider Group.

8 Effective Ways to Drive Ecommerce Lead Generation

PureB2B

The internet has revolutionized the way people acquire goods and services, thus giving birth to the thriving ecommerce industry. Now, ecommerce marketing has the luxury to target and personalize its efforts via acquiring good leads. Blog Ecommerce Lead-Generation

How to Jumpstart Your International B2B Ecommerce Strategy

Marketing Insider Group

trillion in 2018 – more than twice that of the B2C ecommerce market. The post How to Jumpstart Your International B2B Ecommerce Strategy appeared first on Marketing Insider Group.

The Past, Present, and Future of Ecommerce (Stats Included)

Spiralytics

Over the last couple decades or so, ecommerce systems have slowly crept into our daily lives. EcommerceThese days, online giants like Amazon and Alibaba are well-known for their great deals and convenient purchasing options.

Ecommerce Entrepreneurs: Reduce Chargeback and Stop Fraud Using FraudLabs Pro

Marketing Insider Group

One of the single most crushing problems facing ecommerce entrepreneurs today is fraudulent transactions. … Management ecommerce online frauds reducing chargeback

How to Set Up and Run a Multi-Channel Ecommerce Campaign

Spiralytics

Therefore, you need to find a way to drive as many qualified leads to your ecommerce website as possible. Ecommerce

How to Create Winning Videos for Your Ecommerce Brand

Marketing Insider Group

As the internet becomes more saturated and more competitive day after day, ecommerce brands continue to look for more ways to cut through the noise and penetrate into the hearts and minds of their ideal customers. In recent years, video has become one of the more popular tactics that ecommerce brands are testing in order […]. The post How to Create Winning Videos for Your Ecommerce Brand appeared first on Marketing Insider Group.

11 Features Every Ecommerce Site Needs in 2018

ATAK Interactive

There’s nothing worse than wanting to purchase something online and hitting an ecommerce site that is confusing, slow, or flat out doesn’t work. At ATAK, we’ve seen our fair share of frustrating ecommerce sites, but usually the fixes are really simple. Ecommerce

15 Actionable Tips for Selling to Millennials: An Ecommerce Guide

Marketing Insider Group

If you’re like most retailers, one particular area you should be focusing on is how to better reach and sell to the millennial… The post 15 Actionable Tips for Selling to Millennials: An Ecommerce Guide appeared first on Sellbrite.

10 Ecommerce Trends to Expect in 2018

Hubspot

According to Statista , global ecommerce sales are expected to increase 246.15% by 2021, from 1.3 The ecommerce industry is booming and shows no signs of slowing down. With ecommerce’s rapid growth, comes rapid changes. Ecommerce Trends 2018. Ecommerce Marketing

The Inventory Management Guide for Ecommerce

Hubspot

To help you dive into inventory management, let's explain what inventory management is in the ecommerce world, the software that supports this ongoing process, and some common techniques for managing inventory successfully. Ecommerce

Modules for Magento Ecommerce Conversion Optimization

ATAK Interactive

The ecommerce sales funnel begins with the initial site visit and ends when the customer makes their final payment. Need some more help in your ecommerce efforts? The post Modules for Magento Ecommerce Conversion Optimization appeared first on ATAK Interactive Inc.

Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. Related posts: 10 Ecommerce Predictions for 2013 2013 just might be the year we see a real.

Why Your Ecommerce Brand Needs to Start Producing More Video

Marketing Insider Group

In ecommerce, competition for the attention of online consumers is fiercer than ever. The post Why Your Ecommerce Brand Needs to Start Producing More Video appeared first on Marketing Insider Group. In 2017, more brands created and shared video content than ever before. As more and more companies have started to implement the same tired social media, content marketing, and digital marketing strategies and tactics as their competitors, the smartest and most innovative […].

10 Ways To Market Your Ecommerce Site

Marketing Insider Group

The same is true in ecommerce marketing. The post 10 Ways To Market Your Ecommerce Site appeared first on Marketing Insider Group. There’s a well-known moral exemplified in the tortoise and the hare fable – “slow and steady wins the race.” Customers aren’t always easy to engage — the average cart abandonment rate is 69.2%. It takes persistence and a variety of marketing strategies to reach your audience and increase […].

3 Ways that B2B Ecommerce Marketers Benefit by Optimizing Site UX

Marketing Insider Group

The post 3 Ways that B2B Ecommerce Marketers Benefit by Optimizing Site UX appeared first on Marketing Insider Group. We’re all just humans, right? That’s how we’re supposed to be marketing and selling, at least.

The 9 Best Ecommerce UGC Campaigns on Instagram

Marketing Insider Group

The post The 9 Best Ecommerce UGC Campaigns on Instagram appeared first on Marketing Insider Group. You’re on Amazon looking for a new frying pan, and you have no idea which kind you should buy. You narrow it down to three types. They’re the same price, they all look relatively identical, and you don’t have any associations with the brand names to draw on. They’re pretty much all the same frying […].

How Ecommerce Brands Should Approach Content Marketing in 2018

Marketing Insider Group

The post How Ecommerce Brands Should Approach Content Marketing in 2018 appeared first on Marketing Insider Group. Content marketing is changing. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and […].

How to Design Your eCommerce Site for More Conversions

Hubspot

To increase conversion rates on your ecommerce website, no part of the user journey can be overlooked. To help you design a more delightful and intentional conversion path on your ecommerce website, we've put together a list of some best practices. Ecommerce Website

Monetate Adds Machine-Learning Based Real Time Ecommerce Personalization

Customer Experience Matrix

Its core clients have been mid-to-large ecommerce companies, originally in the U.S. The database is built using Monetate’s own Javascript tags to capture behavior on the client’s ecommerce site. artificial intelligence ecommerce machine learning marketing technology personalizationMonetate is one of the oldest and largest Web testing and personalization vendors, founded in 2008 and now serving more than 350 brands.

How to Build an Ecommerce Business Amazon Can't Compete With

Hubspot

But, as those of you who run small, ecommerce-powered businesses know very well, there is one giant who makes things very complicated. Lately we’ve seen more and more HubSpot customers thrive in ecommerce, even though Amazon sells similar or even identical products as them. Ecommerce

Everything You Need to Know About Ecommerce Marketing

Hubspot

What about ecommerce marketing? Ecommerce marketing and digital marketing are not mutually exclusive. Ecommerce websites can use all of the above digital channels to promote a product and grow their business. What is ecommerce marketing? Ecommerce

How to Boost Word-of-Mouth and Sales for Your Ecommerce Business This Fall

Marketing Insider Group

For many ecommerce business owners, fall is the biggest and most profitable time of year. As consumers approach big holidays like Thanksgiving, Christmas, Hanukkah, New Year’s, and others, and start marking their calendars for Black Friday and Cyber Monday, it’s a great time for ecommerce businesses to start thinking about how to get the most […]. The post How to Boost Word-of-Mouth and Sales for Your Ecommerce Business This Fall appeared first on Marketing Insider Group.

The Ecommerce Guide to Flash Sales (With Examples)

Hubspot

And, luckily for ecommerce sites, the psychology behind discounts doesn’t just exist for brick-and-mortar shops -- it extends to online shopping too with flash sales. EcommerceIn 2012, J.C. Penney stopped promoting sales and offering coupons.

7 Ecommerce Companies That Are Using Content Marketing to Take on Amazon

Marketing Insider Group

Ecommerce can be a brutal space. As a ecommerce… The post 7 Ecommerce Companies That Are Using Content Marketing to Take on Amazon appeared first on Sellbrite.

Amazon 192

Modules for Magento Ecommerce Conversion Optimization

ATAK Interactive

The ecommerce sales funnel begins with the initial site visit and ends when the customer makes their final payment. Need some more help in your ecommerce efforts? The post Modules for Magento Ecommerce Conversion Optimization appeared first on ATAK Interactive Inc.

Getting Started With an Ecommerce Business

Modern B2B Marketing

Starting an ecommerce business is something many people consider, but a much smaller number actually take the plunge. Key to your ecommerce success and growth is a good grasp of digital marketing, and again, this can seem daunting or overwhelming, but it doesn’t need to be.

The Ultimate List of The Best WordPress eCommerce Plugins

Webbiquity

What’s better than getting an expert’s opinion on the best ecommerce plugins for WordPress? That’s what you’ll find here: the combined and consolidated wisdom of 10 top WordPress experts on the best WordPress ecommerce plugins (and which ones to avoid), along with the number of downloads to date, user ratings and additional information. Popular, (Mostly) Free WordPress eCommerce Plugins. Ecommerce Shopping Cart. Templatic eCommerce.

Psychology of Ecommerce Sales: Consumers and the Ecommerce Checkout [Infographic]

Hubspot

Really makes you consider the financial impact of mere seconds of load time on your ecommerce site! Ecommerce We’ve all been there – a site takes too long to load and so we leave.

5 Key Things to Know About Email Marketing for Ecommerce

Marketing Insider Group

The post 5 Key Things to Know About Email Marketing for Ecommerce appeared first on Marketing Insider Group. Most brick-and-mortar store shoppers find it annoying when a salesperson constantly shadows them. Even though it’s meant with the best intention, customers get uncomfortable when they know the salesperson is just trying to push a sale. Email marketing works similarly for ecommere companies. When you send too many company-centric emails to push your products, you […].

10 Ecommerce Companies That Are Killing The Content Marketing Game

Marketing Insider Group

The post 10 Ecommerce Companies That are Killing the Content Marketing Game appeared first on Sujan Patel. The post 10 Ecommerce Companies That Are Killing The Content Marketing Game appeared first on Marketing Insider Group.

5 Ways That Companies are Screwing Up Their eCommerce Growth

Marketing Insider Group

So just how are these online retailers succeeding—and what can eCommerce […]. The post 5 Ways That Companies are Screwing Up Their eCommerce Growth appeared first on Marketing Insider Group. A study released by the US Census Bureau on July 14, 2017 states that non-store retail sales in June were up 9.2% from this time last year. For comparison, food and retail growth only rose 2.8% in June, and actually fell the previous month.

Census 109

How to Choose the Right Ecommerce Software For Your Business

Ontraport

The post How to Choose the Right Ecommerce Software For Your Business appeared first on The ONTRAPORT Blog. EcommerceAs consumers, we love to have options — selecting everything from our lunch sandwich ingredients to our must-have new car features — but sometimes too many options can get bewildering. When deciding to sell online, you have dozens of software options on the market to choose from to host your site, manage your payments, and […].

7 Creative Content Ideas You'll Want to Steal for Your Ecommerce Website

Hubspot

If you're not sure what that looks like, or how you can use creative content in your ecommerce website, we have seven spectacular examples for you from real ecommerce campaigns. Ecommerce Content Ideas. Check out this guide for even more ecommerce content ideas. Ecommerc

We Analyzed 1,160 Ecommerce Sellers and Here’s What We Found

Marketing Insider Group

Individual web stores empower sellers to control their brand and… The post We Analyzed 1,160 Ecommerce Sellers and Here’s What We Found appeared first on Sellbrite. The post We Analyzed 1,160 Ecommerce Sellers and Here’s What We Found appeared first on Marketing Insider Group. 55% of buyers go straight to Amazon when they shop online. Is selling on the most popular marketplace the key to maximum profits? Not quite.

Ecommerce Holiday Marketing Calendar [Free Download]

Hubspot

As ecommerce marketers head into the busiest time of the year, there are a lot of dates to plan campaigns around, from shipping deadlines to the holidays themselves. Download our Ecommerce Holiday Marketing Calendar to keep you organized this holiday season. Ecommerce Holiday Marketin

How to Convert in Ecommerce in the GDPR Era

Convert

You Might Want to Rethink Your Cart Abandonment Campaign If you’re working in Ecommerce, take a second to inventory how you use data. From the moment someone lands on your site, to the second they click “purchase”—how much do you know about them?

Omnichannel eCommerce Strategies: A 3-Step Plan To The Perfect Customer Journey

Marketing Insider Group

The post Omnichannel eCommerce Strategies: A 3-Step Plan To The Perfect Customer Journey appeared first on Marketing Insider Group. Creating a seamless customer journey is the key to generating recurring sales. Making every touchpoint and every user experience flawless. First, they land on your website. Next, they shop in the store. And finally, check out on a mobile app. Omnichannel strategies have the power to create memorable, lasting experiences for consumers. And the better […].