10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media. married versus single) will play a part in offering a more relevant, more valuable ecommerce experience.

Psychology of Ecommerce Sales: Consumers and the Ecommerce Checkout [Infographic]

Hubspot

Really makes you consider the financial impact of mere seconds of load time on your ecommerce site! Ecommerce We’ve all been there – a site takes too long to load and so we leave.

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15 Actionable Tips for Selling to Millennials: An Ecommerce Guide

B2B Marketing Insider

If you’re like most retailers, one particular area you should be focusing on is how to better reach and sell to the millennial… The post 15 Actionable Tips for Selling to Millennials: An Ecommerce Guide appeared first on Sellbrite.

The Year of Customer Experience: How Ecommerce Brands Can Prepare

Hubspot

This year will be an important one for ecommerce brands, hinging largely on one specific element -- customer experience (CX). So what changes can be made in the ecommerce world to improve the overall experience? Prepare for the Rise of Ecommerce Experience.

Applying Growth-Driven Design to Ecommerce Websites

Hubspot

As such, it is particularly valuable for ecommerce retailers’ websites. In order for an ecommerce site to be successful, it needs to contain consistently fresh, relevant, interesting and educational content that speaks directly to its customers and site visitors. Ecommerce Design

Google Eliminates Sidebar Ads: Here's What it Means for Ecommerce

Hubspot

In their place is an opportunity for ecommerce companies. This is an issue that ecommerce companies will have to address if they hope to make the most of this new product placement. PPC EcommerceIf you’ve searched Google recently, then you may have notice something different.

5 Reasons Small Business Owners Adopt Ecommerce

Hubspot

Now you’re probably considering an ecommerce option for your company. Scaling for growth is important for small businesses that turn to ecommerce models, because the potential reach for online shops is unlimited. 2) Customers Choose Ecommerce. Ecommerce

Why Your Ecommerce Promotions Fail

Hubspot

When planning giveaways, discounts, coupons, promotional events, and any other special pricing for your ecommerce company, you’re probably already counting your profits in your head. Then, you run across a blog like this one that says ecommerce promotions just don’t work. Ecommerce

7 Creative Content Ideas for Your Ecommerce Site

Hubspot

If you’re not sure what that looks like or how you can use creative content for your ecommerce site, we have some pretty spectacular examples for you. Sure, any old ecommerce site could feature a blog, but there’s something special about JackThreads. Ecommerce

5 Customer Retention Tools for Long Term Ecommerce Success

Hubspot

Here are 5 tools you can use on your ecommerce site. Ecommerce loyalty programs allow you to reward more than just loyalty. A CRM works very well for industries with high customer lifetime value and are particularly effective for subscription based ecommerce retailers. Ecommerc

The Anatomy of a Profitable Ecommerce Rewards Program [Infographic]

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85% of ecommerce brands are looking to add value to customers beyond discounts and promotions. Most ecommerce businesses can’t survive by giving deep discounts to one-time customers. Ecommerce

3 Mistakes Ecommerce Merchants Make With Mobile Commerce

Hubspot

The use of mobile devices for online purchases is growing faster than ecommerce did. 3) Mobile Commerce and Ecommerce Are the Same Thing. The only thing more dangerous than considering mcommerce and ecommerce the same is to consider mcommerce somehow less than ecommerce.

The Ultimate Guide to eCommerce Lead Generation

Opentopic

The post The Ultimate Guide to eCommerce Lead Generation appeared first on Opentopic. Marketing - eCommerceLead generation is getting the information such as names, email addresses etc f prospective customers online through search engines and websites. Lead generation is a time-consuming process.Lead generation is done by some specialized companies for a fee for various companies such as insurance, real estate, marketing first etc.

Why Negative Reviews Are Still a Big Ecommerce Win

Hubspot

There is no doubt that ecommerce companies need social proof to survive. Getting great reviews can feel like a celebration every time, while bad reviews make you question why you ever started your ecommerce business to begin with. Ecommerce

How To Start Your Ecommerce Retention Strategy

Hubspot

We've already covered what retention marketing is , and why today's elite ecommerce stores have already started on a retention-focused strategy. Measuring your current ecommerce stats will show you where you are, so you can measure the effectiveness of your retention marketing strategy.

7 Ecommerce Segmentation Hacks for Profitable Customer Loyalty

Hubspot

But how do you achieve that same personal feel in ecommerce? With the right ecommerce and marketing platforms you have access to advanced customer segmentation that most merchants do not take advantage of. In ecommerce, this is true. Ecommerce

5 Personalization Tips to Grow Your Ecommerce Business

Hubspot

No matter what you sell on your ecommerce site, we’re sure that you haven’t shared all the possible information about every single product. With personalization options on your ecommerce website, you can track each and every customer through every step of the buying process. Ecommerce

5 Ecommerce Companies Using Content Wisely this Holiday Season

Hubspot

Some of these ecommerce shops show you what content marketing is all about. Ecommerce Content Marketing Holiday MarketingContent marketing is so much more than a business blog, but many forget that little fact when trying to boost their business.

How to Help Ecommerce Customers Avoid Buyers’ Remorse

Hubspot

Part of running a successful ecommerce business is the ability to keep buyers coming back for more. Consider a buyer on a cosmetics ecommerce site with 400 different shades of blush. Ecommerce

Safety First: The Basics of Website Security for Ecommerce Retailers

Hubspot

For ecommerce retailers, website security is the cornerstone of a successful online business. Here, we run through some basic security practices that all ecommerce retailers should employ to make sure that their website is a secure, successful online destination. Ecommerce Business

6 Stats that Prove the Importance of Product Videos for Ecommerce

Hubspot

Producing quality videos for your ecommerce site is hard, we know. For that very reason, many ecommerce businesses will settle for photos and graphics just to get the job done. EcommerceEquipment is expensive, and specialists who know how to use that equipment cost even more.

3 Big Retailers That Also Rock Ecommerce

Hubspot

Ecommerce and mobile commerce are obviously here to stay, much to the chagrin of major brick-and-mortar retailers. Surprisingly, this big box giant has fully embraced their ecommerce department. The ecommerce site is a step above others, too. Ecommerce

Ecommerce Website Design for Different Buying Styles

Hubspot

Designing and developing an ecommerce website seems pretty straightforward, doesn’t it? A simple ecommerce site may be easy enough to launch, but will it reach all your buyers at any time? An ecommerce site with a lot of choices sounds like a great idea, right? Ecommerce

Ecommerce Holiday Marketing Calendar [Free Download]

Hubspot

As ecommerce marketers head into the busiest time of the year, there are a lot of dates to plan campaigns around, from shipping deadlines to the holidays themselves. Download our Ecommerce Holiday Marketing Calendar to keep you organized this holiday season. Ecommerce Holiday Marketin

3 Essential Ecommerce Design Elements for Successful Stores

Hubspot

If you’re an ecommerce company, your website is your salesperson. Social proof —customer reviews—are also an essential part of the sales process and are particularly important for ecommerce, since the customer is purchasing the product without seeing it in person. Ecommerce Design

The Top 3 Ways to Use User-Generated Content in Ecommerce

Hubspot

User-generated content (UGC) in the form of customer reviews and pictures addresses the ecommerce pain point of uncertainty that affects shoppers and store owners alike, while providing social proof. Ecommerce Content MarketingSocial proof is essential to any marketing strategy.

The Anatomy of an Inbound Ecommerce Website

Hubspot

This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to the Ecommerce section. The parts of a well-designed ecommerce site are many and varied. The Anatomy of an Inbound Ecommerce Site (As Told Through ModCloth).

4 Attention-Grabbing Examples of User-Generated Content in Ecommerce

Hubspot

While there are many ways to display UGC throughout your site to create interest and provide shoppers with real information from real buyers, here are four of the most effective and attention-grabbing uses of UGC in ecommerce (and actionable tips on how to emulate their impact). Ecommerce

4 Ecommerce Pricing Strategies You May Not Have Considered

Hubspot

When determining prices for your ecommerce store , you’re likely to consider traditional methods: markup, anchor, and luxury pricing. Well, let’s look at the pragmatic side of offering free products on your ecommerce site. Maybe one has worked beautifully for your ecommerce company.

Price 36

Psychology of Ecommerce Sales: Motivating with Uncertainty

Hubspot

The same reason people love playing the lottery or picking what’s behind door number one can also help you when marketing your ecommerce site. Now, how can you harness that for your ecommerce company? EcommerceRemember that old game show, Let’s Make a Deal?

Do Hero Images Prompt Ecommerce Conversions?

Hubspot

The latest trend in ecommerce and marketing images is pretty obvious, especially if you’ve visited the Apple website lately. From an ecommerce perspective, their French test subject Saloman saw increased domestic sales of almost 40% and global sales of almost 30%. Ecommerce

6 Effective Facebook Marketing Strategies for Ecommerce Stores

Opentopic

The post 6 Effective Facebook Marketing Strategies for Ecommerce Stores appeared first on Opentopic. Marketing - eCommerce– In today’s highly digital world, entrepreneurs are shying away from traditional brick and mortar stores and flocking toward the web. Considering there are an estimated 205 million online shoppers each day, dipping into online business seems like a solid plan. But with ample customers comes ample competition.

The Guide to User-Generated Content: A Playbook for Ecommerce Marketers [Free Guide]

Hubspot

With that in mind, we’ve partnered with Yotpo to bring you The Guide to User-Generated Content: A Playbook for Ecommerce Marketers. How to get started with user-generated content in ecommerce. Great user-generated content examples from ecommerce sites. Ecommerce

The Pros and Cons of the Bonobos Ecommerce Model

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Simply put, Bonobos has come to define ecommerce with a guide shop sales model that seems to work—but are they missing out on some key sales? By adopting an ecommerce model, Bonobos didn’t have to worry about display space or inventory storage. Ecommerce

The Ultimate Guide to eCommerce Lead Generation – Opentopic

Opentopic

The post The Ultimate Guide to eCommerce Lead Generation – Opentopic appeared first on Opentopic. Marketing - eCommerce– Lead generation is getting the information such as names, email addresses etc f prospective customers online through search engines and websites. Lead generation is a time-consuming process.Lead generation is done by some specialized companies for a fee for various companies such as insurance, real estate, marketing first etc.

5 Ecommerce Marketing Staples Overshadowed by Coupons

Hubspot

When you’re desperate to spread the word about your ecommerce site and get visitors clicking on products, your first thought may be to blast out a coupon to everyone on your contact list. Ecommerce

3 Companies Creating Perfect Omnichannel Ecommerce Experiences

Hubspot

Too many times, a brick-and-mortar store will put together an ecommerce site and call their sales experience “omnichannel.” Macy’s is a mainstay in retail, but most don’t consider its ecommerce abilities. Ecommerce

Pinterest Drives Ecommerce Sales [Infographic]

Puzzle Marketer

According to a recent infographic and article by online store platform Shopify.com … Pinterest is now the 3rd most popular social network site in the world, and ecommerce stores can leverage its popularity to significantly increase traffic and sales.

7 Ways to Inspire Trust from Ecommerce Customers

Hubspot

If your social media messages don’t match those of your ecommerce site, you’ll only confuse buyers. Consumers need more than reassurances from ecommerce companies. You can help that process along by including various pieces of social proof on your ecommerce site. Ecommerce

4 Genius Tactics for Increasing Ecommerce Sales

Hubspot

Nothing about running an ecommerce website is straightforward and easy. This is how even the most basic ecommerce site should run. The truth is that 99% of first-time visitors to your ecommerce site have no intention of making a purchase. Ecommerce