Trending Articles

article thumbnail

Top CRM Strategies to Improve Customer Retention in 2025

Marketing Insider Group

Retaining customers can be challenging, but it’s far more lucrative than finding new ones. According to SimplicityDX, the average business spends $29 acquiring a new customer while a repeat customer generates $39, so customer loyalty is a massive moneymaker. With rising customer expectations and increased competition, retaining loyal customers matters.

CRM 187
article thumbnail

The Agency Owner’s Guide to Building Scalable SOPs Without Sacrificing Creativity

Webbiquity

Contributed post. In the early days of your agency, things were simpler. You had a small team, fluid communication, and the ability to pivot on a dime. But as you grow, that flexibility turns into chaos. Client expectations increase, project complexity skyrockets, and suddenly, what used to be a 15-minute chat now requires a full-blown meeting just to get everyone aligned.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Build a Successful Blog Content Strategy from Scratch

Marketing Insider Group

A strong blog content strategy forms the backbone of effective online marketing. Starting from scratch requires thoughtful planning, clear goals, and actionable steps to connect with your audience while achieving your objectives. Quick Takeaways Set measurable goals to guide content creation. Understand your audience’s needs through research. Plan content with a structured editorial calendar.

article thumbnail

LinkedIn Newsletters: Everything You Need to Know to Get Started

Trade Press Services Newsletter

Posting content on LinkedIn helps brands and individuals increase visibility and engage with their networks. But why stop there? Take the next step and solidify your LinkedIn presence by launching a LinkedIn newsletter. A LinkedIn newsletter is a simple, yet effective way to establish thought leadership and provide valuable content to audiences on a consistent basis.

article thumbnail

Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

article thumbnail

Go-to-Market (GTM) AI Has Brought the End of the Conventional B2B Buyer’s Journey

Zoominfo

The sales and marketing go-to-market frameworks weve relied on for decades staples like the funnel, the flywheel, and the buyers journey are fast becoming obsolete or are out the door already. We all know that buyers use traditional online resources like vendor websites, trade publications, social media, and forums to conduct research and minimize their engagement with sales teams.

More Trending

article thumbnail

The Future of SEO: Predictions and Emerging Trends

Marketing Insider Group

Search engine optimization evolves rapidly, influenced by advancements in technology, user behavior, and search engine updates. Understanding emerging trends ensures businesses stay competitive. Focusing on key changes and adapting strategies positions companies for growth in the digital space. Quick Takeaways Voice search optimization is reshaping the way users interact with content.

article thumbnail

10 Tools to Help You Create Quality Content Upgrades

Optinmonster

Marketers around the web are raving about content upgrades and its effectiveness. We featured a case study where one OptinMonster customer tripled their conversions with content upgrades. One of the most common questions we got was how do we create a content upgrade ? Since many site owners don’t have a full-time designer in their staff, it can be hard to create quality content upgrades.

article thumbnail

B2B Integrated Marketing: A Complete Strategy for Growth & ROI

sagefrog

Success in B2B marketing isnt just about delivering the right message. Its about delivering that message at the right time, through the proper channels, and in a way that resonates with key decision-makers. B2B buyers engage with brands across multiple platforms, making consistency and strategic coordination essential. Disjointed efforts can lead to mixed signals, missed opportunities, and weakened brand trust.

ROI 89
article thumbnail

How to Use Data More Strategically to Reach Audiences

Convince & Convert

Digital marketing strategies tend to revolve around familiar platforms like Google Ads, LinkedIn campaigns, and Facebook retargeting. Theyre reliable platforms with measurable outcomes you can assess for ROI. But are these commonly used strategies always the best choice? Is it possible that by stepping beyond the familiarity, youll discover opportunities that offer even better results?

article thumbnail

Top B2B Email Marketing Tactics to Drive Engagement and Pipeline in 2025

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

article thumbnail

How to run DeepSeek locally on your computer

Martech

Ever wondered if your Mac mini M4 Pro could become an LLM powerhouse? The short answer: not exactly but it can run DeepSeek R1 models locally without relying on cloud-based AI servers. Here’s how to set it up using Docker and Open WebUI for a seamless, ChatGPT-like experience while keeping your data private and under your control. With the right configuration, your Mac mini can handle fine-tuning, text generation and retrieval tasks without needing a dedicated server.

article thumbnail

A powerful employee advocacy example in action: How Sprout uses EA to amplify our brand

Sprout Social

Algorithm shifts. Economic uncertainty. Crowded feeds. Like all social marketers, this is the social landscape our team faces. At Sprout, we turn to employee advocacy to help us overcome our most pressing challenges and amplify our content. Advocacy is our secret superpower for creating awareness, says Olivia Jepson, Sprout Socials Senior Social Media Strategist.

article thumbnail

63% of Websites Receive AI Traffic (New Study of 3,000 Sites)

Ahrefs

We analyzed the traffic differences between sites driving greater than 10,000 visitors, between 1,000 and 9,999 visitors, and below 999 visitors per month, across the following seven AI chatbots: ChatGPT, Claude, Copilot, Gemini, Perplexity, Jasper, and Mistral.

Traffic 89
article thumbnail

Overcoming Common Goal-Setting Pitfalls in Business

Trade Press Services

Goal setting is supposed to be the blueprint for success, but for many businesses, its a road to frustration. Despite having clear intentions, many companies fall short of achieving their goals due to common missteps in planning, execution, and alignment. These pitfalls arent always obvious, but they can sabotage even the best strategies. The good news?

article thumbnail

Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

article thumbnail

5 things marketers can do to abolish data silos

Martech

Marketing relies on seamless access to data, but customer information is often trapped in silos across teams and platforms. As a marketer, youre uniquely positioned to drive change by bridging gaps between teams and aligning data strategies with business goals. Here are five actionable ways to break down silos and maximize your marketing impact. Why marketers are key to breaking down data silos The impact of data silos on businesses is well-documented through surveys with CMOs and marketers.

article thumbnail

How Workflow Automation in CRM Can Boost Efficiency

Marketing Insider Group

Efficiency is more than a goal; it’s a necessity for modern businesses. Fortunately, CRM workflow automation can save you an incredible amount of time and money. Automating repetitive tasks within Customer Relationship Management (CRM) systems streamlines processes, reduces errors, and frees up valuable time for more strategic activities. This technology can send follow-up emails and track leads, allowing your team to focus on jobs like building strong customer relationships.

article thumbnail

Maximizing Small Business IT Potential in 2025: Strategic Insights for Marketers

SWZD

Small businesses are investing in AI, security, and laptops but struggle with budget constraints. Discover how marketers can align with their needs in 2025.

article thumbnail

How To Sell Your Biggest, Bravest Ideas — Lessons From a ‘Marketing Baddie’

Content Marketing Institute

Take the lead on innovation and creation with your brands content and marketing. Learn how to be a marketing baddie to go beyond the light-bulb moment.

article thumbnail

AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

article thumbnail

Streamlining Content Creation: Enhancing Creative Workflows with Digital Document Tools

Roketto

The digital era demands efficiency and innovation, especially in marketing content creation. With audiences more discerning than ever, marketers are under relentless pressure to produce engaging, high-quality content to supercharge their inbound marketing efforts. This is where digital document tools come into play to enhance and streamline the creative workflow.

83
article thumbnail

Despite challenges, marketers say retail media is the channel of choice

Martech

Marketers are still facing challenges in retail media networks (RMNs), but more than 90% say its the single most important channel for their campaigns, a new report found. The report from Skai, The State of Retail Media 2025 ( registration required ), done in collaboration with The Path to Purchase Institute, is based on a survey of marketers at U.S. consumer product brands, manufacturers and agencies.

article thumbnail

10 Reasons to Outsource Your Marketing Needs

Marketing Insider Group

While its said that people will come if you build something, thats never really been the case. Thats all the more true in the internet age, where more than 1.1 billion websites are online — although fewer than 194 million are active. With so many websites available, its unrealistic to assume that your target customer will find and patronize you.

Planning 130
article thumbnail

The Best AI Content Optimization Tools for 2025

Ahrefs

Great optimization tools can identify missing topics and keywords, suggest and refine headers and titles, generate meta-data, and show tons of useful information about your competitors articles. If you arent using an optimization tool, you probably should.

article thumbnail

4 Simple Decisions to Unlock Your Post-Cookie Targeting Strategy

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

article thumbnail

How CMOs can measure and attribute leads to podcasting

Oktopost

Podcasting has become a powerful tool for B2B marketers to engage their audience, build thought leadership, and showcase their expertise. Unlike traditional content formats like blogs and whitepapers, podcasts provide a conversational and engaging way to connect with listeners on a deeper level. In B2B, podcasts allow CMOs to target niche audiences with relevant, valuable content while positioning their brand as an industry leader.

article thumbnail

SEO for Manufacturers in the Age of AI: How Google’s Search Generative Experience is Reshaping Search Results

Industrial Marketing Today

SEO for manufacturers, or organic SEO for manufacturers, has undergone a seismic shift in the past year. While Googles AI Overview is still in its experimental phase, early data indicates that its already influencing search rankings dramaticallyimpacting up to 100% of complex queries while prioritizing contextually relevant content. (Source: Search Engine Journal).

article thumbnail

How to resolve unassigned traffic in GA4

Martech

Unassigned traffic in Google Analytics 4 (GA4) can leave marketers scratching their heads, wondering where these visits are coming from. Heres why it happens and how you can resolve it to gain clearer insights into your website’s performance. What is unassigned traffic in GA4? Unassigned traffic in GA4 refers to website visits that cannot be categorized into any of Google’s predefined default channel groups.

article thumbnail

How to Maximize the Marketing Impact of a Webinar

Marketing Insider Group

In the realm of content marketing, countless businesses have relied on webinars to generate new business. A webinar can be an incredibly powerful tool, costing little, yet making a big impact. However, if you want to maximize the impact of a webinar, you need to employ an adequate strategy. Create an Excellent Recording Strategy First and foremost, you need to have an excellent recording strategy in place.

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

7 Key Sales Prospecting Mistakes You Might Be Making, According to Experts

Hubspot

Successfully executing a sales process is a lot like growing a flower, and in the context of this half-baked analogy, prospecting is like finding seeds. If you only find seeds that dont want to be flowers, do shoddy seed research and wind up with seeds that grow the wrong kind of flower, manage to upset the seeds you find by badgering them, try to appeal to seeds too generically, or dont present a compelling enough value proposition for why the seeds you connect with should be flowers, your gard

article thumbnail

How Avoma gained 7.5K LinkedIn followers in just 5 months!

Oktopost

In this episode, Mohamed Azhar reveals how he grew Avomas LinkedIn following by a whopping 7.5K without spending a single dime on ads. Get ready to take notes! Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary How did Avoma gain 7,500 new LinkedIn followers in just five months, without spending a single dollar on ads?

article thumbnail

Valentine’s Day 2025: How brands can connect with buyers

SmartBrief - Marketing

Lets be real Valentines Day isnt just about roses and candle-lit dinners anymore. Its evolved into a celebration of all kinds of love: self-love, friendship and, of course, romance. If youre a brand looking to make a splash this Valentines season, youve got to meet shoppers where they are with offerings that actually match what theyre looking for.