2021

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10 Uncomfortable ABM Realities

The Point

ABM may be revolutionizing B2B marketing but it won't solve every challenge. Learn the ABM realities marketers face when planning their first initiative.

ABM 414
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9 Tips for a More Effective Email Newsletter

The Point

The humble email newsletter is still a key marketing channel for many B2B companies. Discover 9 tips for newsletter success.

Insiders

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12 Content Marketing Trends You Need to Follow in 2022

Marketing Insider Group

Content marketing is always changing. It’s not something you set and forget, especially in an age when all marketing is going digital. Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness. With more access to data and a better understanding of your buyers’ preferences, you may always be fine-tuning your approach to content marketing.

Trends 363
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Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity

Guest post by Atreyee Chowdhury. Nearly every business has a digital marketing strategy, whether documented or not. But some become wildly successful while others struggle, switching from one approach to another. What sets them apart? High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape.

Tips 363
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4 Simple Decisions to Unlock Your Post-Cookie Targeting Strategy

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

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How to Get Started with LinkedIn Company Profiles: 10 Steps to Success

B2B Marketing Zone Submitted Articles

How to Get Started with LinkedIn Company Profiles: 9 Steps to Success. Establishing a company presence on LinkedIn is valuable for both B2Bs and B2Cs.

Profiling 244

More Trending

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3 Steps to Creating a Winning Instagram Marketing Strategy

Convince & Convert

Instagram remains a mystery to most business owners I know. How are we supposed to keep creating great content that can be noticed and appreciated on a platform that is full of creativity and artistic ingenuity? And should we even bother? Those two are common questions business owners are asking when considering Instagram marketing. While the answer to the first question is complicated (and I’ll elaborate on it below), the answer to the second question is “Instagram marketing is almost always a

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7 essential tips to get customers online

Sana Commerce

The B2B e-commerce struggle continues to center on how to gracefully transition customers to a new way of working. By this we mean getting your B2B customers online. While it’s still a challenge today, businesses can now capitalize on the fact that B2B buyers actively and overwhelmingly want to buy online.

Tips 190
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7 Digital PR and Earned Media Strategies that Give Your SEO a Boost

Hinge Marketing

Business Growth and SEO. The pandemic struck. Shutdown orders were issued. We all had to work from home. . And just like that, all firms conducted their business online. Now you need to make it easy for remote buyers to find you. Our research has shown, again and again, that implementing search engine optimization (SEO) is one of the most effective ways to draw website visitors and build an audience.

PR 174
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5 Steps for Marketers to Prepare for the Coming Cookie Disruption

Adobe Experience Cloud Blog

Is there any connection between a marketer and a 4-year-old kid? Guess what? They both love cookies. Marketers have been tracking website visitors, logins, shopping carts, and more with these cookies. But lately, cookies, these tiny text files with small pieces of data, are in real danger. Google announced the end of third-party cookies on its Chrome browser.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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More Stuff B2B Marketing Needs to Break

Marketing Interactions

Last month, I attended the Break Sh!t event hosted by Terminus. It was a fun format and the short sessions from standouts including Andrew Davis , Katie Martell , Oli Gardner , Sangram Vajre , and more, were compelling. I could say a lot more about how great Jay Baer was as host or the wonderful saxophone intermissions played by Saxsquatch , but you can go see for yourself.

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The End of Third-Party Cookies - What It Means for B2B Marketers

Jabmo

Third-party cookies will be blocked all all major browsers including Firefox, Safari & Google Chrome. What options are left for B2B Marketing?

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ABM Campaign Crash Course

Triblio

ABM Campaign Crash Course: Step-by-Step Guide to Upgrade Your ABM Campaigns with Intent Data

Course 156
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17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. I’ve already touched on how we can expect marketing to evolve strategically , and in this article, I’ll be looking in more detail at some of the specific trends to look out for. To make a solid plan for the short term, it’s important to keep an eye on where you’re heading in the long term.

Trends 364
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. For the past decade, Twitter has (most often) been ranked as #2. Is that still the case? And if it is, can Twitter hold onto that spot? Image credit: Akshar Dave on Unsplash.

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Why You Should Focus Your Marketing on Trust, Not Sales in 2021 - Bigtincan

B2B Marketing Zone Submitted Articles

Learn about the many trust signals that build relationships between brands and buyers and then put those first in our campaigns for clients.

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3 Surprising Things People Want From Branded Content

Contently

Here’s something that might surprise you: branded content is now a part of 80 percent of consumers’ lives. Earlier this year, we surveyed 1,072 Americans about what they want from branded content. Most told us they encounter branded content regularly, but they also revealed preferences that might surprise some marketers—and make them realize they’re missing a big opportunity.

Branding 218
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Inclusivity and Algorithmic Bias: Is Ethical Technology Possible? | Acrolinx

Acrolinx

Technology isn't fair for everyone and you don't need to look hard to find algorithmic bias examples. How to we make technology fair for all?

Ethics 130
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Link Building Guide for SEO

SEMrush

Link building remains an essential part of any successful SEO strategy, but it‘s one of the tactics that marketers often struggle with the most. Our guide to link building strategies will answer all your questions and share tactics to help you identify new ways to build links to drive organic growth, including a number of really quick-win approaches.

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9 social media marketer predictions for 2022

Sprout Social

If there’s anything 2021 proved, it’s that a lot can happen in 12 months. Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. Now, people across organizations are realizing that the role isn’t just drafting and scheduling—it’s creating internet culture.

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Google Loses Top Domain Spot To TikTok via @sejournal, @MattGSouthern

Search Engine Journal

Google is no longer the world's most popular domain after being dethroned by TikTok, according to rankings from web security company Cloudflare. The post Google Loses Top Domain Spot To TikTok appeared first on Search Engine Journal.

Domain 145
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6 Social Media Mistakes You’re Making and How to Fix ‘Em (2021-2022 Guide)

Unbounce

There’s no denyin’ social media is a powerful tool you can use to increase brand awareness and connect with your target audience, but the pandemic has taken this to a whole new level. Social media use during the pandemic has gone “way, way up”. In a recent survey , a whopping 72% of respondents said their social media consumption has increased as a result of COVID, while 43% said their posting has too.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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8 Fresh Content Types Every Marketer Should Consider in 2022

Content Marketing Institute

Like content, content types can also go stale – or at least become less tasty – to consume. These eight formats can help attract and engage your audience members who prefer visuals over text-dominated content. Continue reading → The post 8 Fresh Content Types Every Marketer Should Consider in 2022 appeared first on Content Marketing Institute.

Content 145
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The Complete Guide to Business Startup Costs

The Daily Egg

The top challenge for small business owners is cash flow and the cost of running the business is the second biggest challenge. The post The Complete Guide to Business Startup Costs appeared first on The Daily Egg.

Startups 145
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Google Ranking Factors You Need To Know for 2022

Marketing Insider Group

2022? Say what? You read it right! It’s hard to believe we’re already well into the second half of the year. As we say goodbye to summer and prepare for the final few months of 2021, it’s not too early to think about what new strategies you want to add to your content marketing plan for next year. One of the most important factors to consider? Google ranking factors.

Google 363
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100m Articles Analyzed: What You Need To Write The Best Headlines

BuzzSumo

It is difficult to overstate the importance of headlines. A good headline can entice and engage your audience to click, to read, and to share your content. In many cases headlines are the thing that is shared rather than the article. So you knew that. But do you know what makes an engaging headline? To help answer this question we analyzed 100 million article headlines.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Tips to Boost Marketing Effectiveness | MPS

B2B Marketing Zone Submitted Articles

Building a strong marketing foundation is essential for small business success. Use these five tips to boost your marketing game.

Tips 246
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Brand Voice Study: Should Your Content Be Authoritative or Agreeable?

Contently

Ask a marketer to describe the ideal brand voice, and you’re bound to hear one word: conversational. Judging by our research, that’s causing a problem. For the record, using clear, colloquial language in your work is good. It makes content accessible and helps audiences understand what you’re trying to convey. But marketers may be conflating conversational and agreeable, which is leading to blander stories that lack in-depth advice.

Studies 218
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The Step-by-Step Guide to Conducting a Content Audit

Single Grain

It’s enough to strike fear into even the most experienced of marketers and bloggers. It can seem like torture. It’s often the stuff of nightmares. What is this unholy monster? The content audit. A well-executed content audit done on an annual basis can deliver big insights into your website’s blog and content marketing strategy that far exceeds its ho-hum reputation.