2021

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10 Uncomfortable ABM Realities

The Point

ABM may be revolutionizing B2B marketing but it won't solve every challenge. Learn the ABM realities marketers face when planning their first initiative.

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9 Tips for a More Effective Email Newsletter

The Point

The humble email newsletter is still a key marketing channel for many B2B companies. Discover 9 tips for newsletter success.

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5 Consumer Behavior Trends Marketers Are Watching in 2021

Marketing Insider Group

In a year where just about nothing was predictable, consumers actually were. Clear consumer behavior trends have emerged over the past several months, even as circumstances have changed. Marketers are now looking to come out of the pandemic with more innovative approaches and flexible business models to acquire more customers. Delivering on what consumers want (which, spoiler alert , is what content marketing is all about) has become the new business battle ground.

Trends 363
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Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. For the past decade, Twitter has (most often) been ranked as #2. Is that still the case? And if it is, can Twitter hold onto that spot? Image credit: Akshar Dave on Unsplash.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to Get Started with LinkedIn Company Profiles: 10 Steps to Success

B2B Marketing Zone Submitted Articles

How to Get Started with LinkedIn Company Profiles: 9 Steps to Success. Establishing a company presence on LinkedIn is valuable for both B2Bs and B2Cs.

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7 essential tips to get customers online

Sana Commerce

The B2B e-commerce struggle continues to center on how to gracefully transition customers to a new way of working. By this we mean getting your B2B customers online. While it’s still a challenge today, businesses can now capitalize on the fact that B2B buyers actively and overwhelmingly want to buy online.

Tips 190
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Five Fixes for Broken Digital Marketing Engagement

Launch Marketing

Virtually every business has curated, edited and uploaded content for Twitter, LinkedIn, Facebook and other social media platforms. Still, much of this content gets only a few likes and little engagement. In a world where nearly four billion people use social media daily, what content will interest and engage your audiences? Low engagement is a common issue for B2B marketers.

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The End of Third-Party Cookies - What It Means for B2B Marketers

Jabmo

Third-party cookies will be blocked all all major browsers including Firefox, Safari & Google Chrome. What options are left for B2B Marketing?

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ABM Campaign Crash Course

Triblio

ABM Campaign Crash Course: Step-by-Step Guide to Upgrade Your ABM Campaigns with Intent Data

Course 156
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Link Building Guide for SEO

SEMrush

Link building remains an essential part of any successful SEO strategy, but it‘s one of the tactics that marketers often struggle with the most. Our guide to link building strategies will answer all your questions and share tactics to help you identify new ways to build links to drive organic growth, including a number of really quick-win approaches.

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9 social media marketer predictions for 2022

Sprout Social

If there’s anything 2021 proved, it’s that a lot can happen in 12 months. Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. Now, people across organizations are realizing that the role isn’t just drafting and scheduling—it’s creating internet culture.

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Google Loses Top Domain Spot To TikTok via @sejournal, @MattGSouthern

Search Engine Journal

Google is no longer the world's most popular domain after being dethroned by TikTok, according to rankings from web security company Cloudflare. The post Google Loses Top Domain Spot To TikTok appeared first on Search Engine Journal.

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10 Podcasts That Will Foster Innovation and Growth in Marketers

Marketing Insider Group

Marketers rely on creativity as much as they do data sets. What happens, then, when you’re a marketer whose marketing juices have dried up? Or whose leadership skills seem to have lost their edge? Simple: You turn to other experts for a bit of mental and career rejuvenation through resources like books and podcasts. You can certainly read books and articles to get your innovative thinking back on track.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity

Guest post by Atreyee Chowdhury. Nearly every business has a digital marketing strategy, whether documented or not. But some become wildly successful while others struggle, switching from one approach to another. What sets them apart? High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape.

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Why You Should Focus Your Marketing on Trust, Not Sales in 2021 - Bigtincan

B2B Marketing Zone Submitted Articles

Learn about the many trust signals that build relationships between brands and buyers and then put those first in our campaigns for clients.

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Copy or Design: What’s More Important to Your Landing Page Success?

Unbounce

If you’re a time-strapped marketer, you probably often ask yourself: “Should I spend more time perfecting the written copy or tweaking the visual design of my landing page?” Designing a landing page can be daunting. If it’s not your area of expertise, making your landing page look the part becomes time-consuming and frustrating—even expensive, particularly if you need a designer to do the heavy lifting for you.

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8 Fresh Content Types Every Marketer Should Consider in 2022

Content Marketing Institute

Like content, content types can also go stale – or at least become less tasty – to consume. These eight formats can help attract and engage your audience members who prefer visuals over text-dominated content. Continue reading → The post 8 Fresh Content Types Every Marketer Should Consider in 2022 appeared first on Content Marketing Institute.

Content 145
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The Complete Guide to Business Startup Costs

The Daily Egg

The top challenge for small business owners is cash flow and the cost of running the business is the second biggest challenge. The post The Complete Guide to Business Startup Costs appeared first on The Daily Egg.

Startups 145
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5 lessons email marketers learned in the pandemic

Martech

In the 18 months since we added “COVID-19” and “pandemic” to our marketing lexicon, marketers like me have been thinking about how to revise our email programs, what our customers are experiencing and how much everything could change before we move into our next version of “normal.” Now we’ve gone through an entire marketing year calendar.

Planning 145
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The Future of SEO: Five SEO Trends That Are Here to Stay

Convert

SEO is one of the youngest areas of marketing and one of the most exciting to watch. The reason why I consider it so interesting is the technological progress that’s driving it. What started as a digital catalog that needed to be manually maintained is now getting a life of its own. Google has been developing its machine learning and artificial algorithms for years and no other company has access to those testing and experimenting capabilities Google does.

SEO 145
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The Most Common Internal Link Building Mistakes: A Semrush Study

SEMrush

Internal link building is a massively overlooked part of technical SEO that is completely within your reach and can be very fruitful if done right. To assess the scale of the problem, we’ve analyzed 150,000 random websites, with 175 million pages and 15 billion unique links in total.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Does Google Really Use TF-IDF?

MarketMuse

Using TF-IDF for content optimization is like getting tickets to the playoffs, only to realize you’re in the cheap seats with a blocked view and the Winnipeg Jets are playing.

Google 145
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Advanced Core Web Vitals: A Technical SEO Guide via @sejournal, @Jammer_Volts

Search Engine Journal

Technical SEO professionals need to diagnose and provide solutions for a better, more user-centric experience. Here's what you need to know about improving CWV. The post Advanced Core Web Vitals: A Technical SEO Guide appeared first on Search Engine Journal.

SEO 145
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On-Line Events on Twitter: Long-Live the Tweetchat

Marketing Insider Group

By some accounts, the last year has seen digital transformation accelerate by anywhere from 7 to 10 years from where we were in early 2020 at the start of the global COVID-19 pandemic. We have seen the proliferation of on-line events, meetings conducted on Zoom, and the maturation of the “modern webinar” to a new level of customer engagement. Thinking back to much earlier in my marketing career, there was a time when things like this were novel and unique; no more!

Twitter 363
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How to Plan Your Content Marketing Strategy for Your Project Launch

Sharpspring

Plan Your Content Marketing Strategy. Launching a new project is overwhelming: You need to think about so many things at a time that most people get seriously stressed. I always do. Unfortunately, knowing how to effectively plan your content marketing strategy is an important skill that stresses many people out everyday. There’s no way to make a successful project launch easy.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Tips to Boost Marketing Effectiveness | MPS

B2B Marketing Zone Submitted Articles

Building a strong marketing foundation is essential for small business success. Use these five tips to boost your marketing game.

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3 Simple Landing Page Tweaks to Help Boost Your Sales

Unbounce

You know the drill: You build a quick landing page and start promoting it. . The leads start rolling in, but there’s a problem: None of ’em are turning into paying customers. They’re just sitting there, waiting. Sounds familiar? You’re not alone. Too many businesses throw quick landing pages together, thinking only about the immediate next step (say, generating leads).

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100+ Content Marketing Trends and Predictions for Success in 2022

Content Marketing Institute

We asked more than 100 thought leaders, award winners, and subject matter experts for their take on the content marketing trends that will have the most impact in 2022. Find out if you're up on the latest (and where to focus if you're not). Continue reading → The post 100+ Content Marketing Trends and Predictions for Success in 2022 appeared first on Content Marketing Institute.

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