The Point

OCTOBER 11, 2021

ABM may be revolutionizing B2B marketing but it won't solve every challenge. Learn the ABM realities marketers face when planning their first initiative.

Account Based Marketing 418

Account Based Marketing ABM B2B Marketing Planning 418

The Point

OCTOBER 10, 2021

The humble email newsletter is still a key marketing channel for many B2B companies. Discover 9 tips for newsletter success.

Newsletter 352

Newsletter Tips B2B Marketing Effectiveness 352

Marketing Insider Group

JULY 26, 2021

In a year where just about nothing was predictable, consumers actually were. Clear consumer behavior trends have emerged over the past several months, even as circumstances have changed. Marketers are now looking to come out of the pandemic with more innovative approaches and flexible business models to acquire more customers. Delivering on what consumers want (which, spoiler alert , is what content marketing is all about) has become the new business battle ground.

Planning 363

Planning Trends Paid Search Agency Marketing & Strategy 363

Webbiquity

AUGUST 17, 2021

Guest post by Lisa Sicard. According to Social Media Today , “ The days of organic reach on social media might be disappearing, but that’s not the case for Pinterest. In fact, it’s exploding in popularity and offering businesses valuable opportunities to reach and engage with new, high-intent audiences using organic content.” Sounds great, right?

Social Media 360

Social Media Advertising Channels Media Advertising Agencies 360

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

B2B Marketing Zone Submitted Articles

SEPTEMBER 28, 2021

How to Get Started with LinkedIn Company Profiles: 9 Steps to Success. Establishing a company presence on LinkedIn is valuable for both B2Bs and B2Cs.

Linkedin 244

Linkedin Profiling Companies Tools 244

Sana Commerce

NOVEMBER 11, 2021

The B2B e-commerce struggle continues to center on how to gracefully transition customers to a new way of working. By this we mean getting your B2B customers online. While it’s still a challenge today, businesses can now capitalize on the fact that B2B buyers actively and overwhelmingly want to buy online.

B2B 190

B2B Tips Buy Activities 190

Adobe Experience Cloud Blog

MAY 7, 2021

Is there any connection between a marketer and a 4-year-old kid? Guess what? They both love cookies. Marketers have been tracking website visitors, logins, shopping carts, and more with these cookies. But lately, cookies, these tiny text files with small pieces of data, are in real danger. Google announced the end of third-party cookies on its Chrome browser.

Planning 174

Planning Paid Search Agency Advertising Agencies Marketing Management 174

Marketing Interactions

JUNE 13, 2021

Last month, I attended the Break Sh!t event hosted by Terminus. It was a fun format and the short sessions from standouts including Andrew Davis , Katie Martell , Oli Gardner , Sangram Vajre , and more, were compelling. I could say a lot more about how great Jay Baer was as host or the wonderful saxophone intermissions played by Saxsquatch , but you can go see for yourself.

B2B Marketing 174

B2B Marketing B2B Paid Search Agency Marketing 174

Jabmo

OCTOBER 11, 2021

Third-party cookies will be blocked all all major browsers including Firefox, Safari & Google Chrome. What options are left for B2B Marketing?

B2B Marketing 158

B2B Marketing B2B Marketing Google 158

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Marketing Strategy

Triblio

OCTOBER 27, 2021

ABM Campaign Crash Course: Step-by-Step Guide to Upgrade Your ABM Campaigns with Intent Data

ABM 156

ABM Account Based Marketing Campaigns Course 156

SEMrush

DECEMBER 23, 2021

Link building remains an essential part of any successful SEO strategy, but it‘s one of the tactics that marketers often struggle with the most. Our guide to link building strategies will answer all your questions and share tactics to help you identify new ways to build links to drive organic growth, including a number of really quick-win approaches.

Link Building 145

Link Building SEO Ad Building Tactics 145

Search Engine Journal

DECEMBER 22, 2021

Google is no longer the world's most popular domain after being dethroned by TikTok, according to rankings from web security company Cloudflare. The post Google Loses Top Domain Spot To TikTok appeared first on Search Engine Journal.

Domain 145

Domain Google Companies 145

Marketing Insider Group

JULY 15, 2021

By some accounts, the last year has seen digital transformation accelerate by anywhere from 7 to 10 years from where we were in early 2020 at the start of the global COVID-19 pandemic. We have seen the proliferation of on-line events, meetings conducted on Zoom, and the maturation of the “modern webinar” to a new level of customer engagement. Thinking back to much earlier in my marketing career, there was a time when things like this were novel and unique; no more!

Twitter 363

Twitter Marketing Management Demand Generation Agencies Webinar Metrics 363

Advertiser: ZoomInfo

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

Marketing Analytics Tools

Sprout Social

DECEMBER 7, 2021

If there’s anything 2021 proved, it’s that a lot can happen in 12 months. Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. Now, people across organizations are realizing that the role isn’t just drafting and scheduling—it’s creating internet culture.

Social Media 145

Social Media Social Marketing Media Paid Search Agency 145

B2B Marketing Zone Submitted Articles

SEPTEMBER 19, 2021

Learn about the many trust signals that build relationships between brands and buyers and then put those first in our campaigns for clients.

Trust Marketing 263

Trust Marketing Campaigns Marketing Brand Identity 263

Unbounce

NOVEMBER 23, 2021

If you’re a time-strapped marketer, you probably often ask yourself: “Should I spend more time perfecting the written copy or tweaking the visual design of my landing page?” Designing a landing page can be daunting. If it’s not your area of expertise, making your landing page look the part becomes time-consuming and frustrating—even expensive, particularly if you need a designer to do the heavy lifting for you.

Landing Pages 145

Landing Pages Design Conversion Rate Conversion 145

MarketMuse

AUGUST 17, 2021

Using TF-IDF for content optimization is like getting tickets to the playoffs, only to realize you’re in the cheap seats with a blocked view and the Winnipeg Jets are playing.

Google 145

Google Optimization Content 145

Advertisement

Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.

Content

Convert

JULY 28, 2021

SEO is one of the youngest areas of marketing and one of the most exciting to watch. The reason why I consider it so interesting is the technological progress that’s driving it. What started as a digital catalog that needed to be manually maintained is now getting a life of its own. Google has been developing its machine learning and artificial algorithms for years and no other company has access to those testing and experimenting capabilities Google does.

SEO 145

SEO SERP Search Marketing Trends 145

Sharpspring

AUGUST 3, 2021

Plan Your Content Marketing Strategy. Launching a new project is overwhelming: You need to think about so many things at a time that most people get seriously stressed. I always do. Unfortunately, knowing how to effectively plan your content marketing strategy is an important skill that stresses many people out everyday. There’s no way to make a successful project launch easy.

Planning 145

Planning Content Marketing Marketing Strategy Marketing & Strategy 145

Litmus

AUGUST 11, 2021

Email design is a moving target. Whether marketers like it or not, it’s impossible to create a single email design because the rendering of any individual email changes depending on the email client and screen size used to view it, on top of many other factors. Recent research shows up to 300,000 different potential renderings for each email you send.

ROI 145

ROI Email Marketing Planning Template 145

ConvertKit

JULY 22, 2021

Affiliate marketing doesn’t require an investment (like an ecommerce business), overhead (like ecommerce and digital products), or even needing a team to fulfill orders. All you need to do is talk about the products you already use and love. The company you’re promoting does the rest. That’s why affiliate marketing is such a popular business model for creators.

Promotion 145

Promotion Paid Search Agency Email Marketing Marketing & Strategy 145

Advertisement

One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.

Intent

SEMrush

SEPTEMBER 20, 2021

Internal link building is a massively overlooked part of technical SEO that is completely within your reach and can be very fruitful if done right. To assess the scale of the problem, we’ve analyzed 150,000 random websites, with 175 million pages and 15 billion unique links in total.

Link Building 145

Link Building Ad Building Studies SEO 145

Search Engine Journal

DECEMBER 17, 2021

Technical SEO professionals need to diagnose and provide solutions for a better, more user-centric experience. Here's what you need to know about improving CWV. The post Advanced Core Web Vitals: A Technical SEO Guide appeared first on Search Engine Journal.

SEO 145

SEO 145

Marketing Insider Group

JULY 15, 2021

Marketers rely on creativity as much as they do data sets. What happens, then, when you’re a marketer whose marketing juices have dried up? Or whose leadership skills seem to have lost their edge? Simple: You turn to other experts for a bit of mental and career rejuvenation through resources like books and podcasts. You can certainly read books and articles to get your innovative thinking back on track.

Advertising Agencies 363

Advertising Agencies Marketing Thought Leadership Eye-Tracking 363

Optinmonster

JULY 16, 2021

Are you looking for the best promotional email examples that you can use for your own business? Whether you need a promotional email template or you just need a bit of inspiration, you’re in the right place. Because in today’s article, we’re going to teach you what kinds of promotional emails there are, look at 9 examples of emails you can use, and give you some tips on how to write your own.

Promotion 145

Promotion Examples Email Marketing Landing Pages 145

Advertisement

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

Cross-Selling

B2B Marketing Zone Submitted Articles

NOVEMBER 11, 2021

Building a strong marketing foundation is essential for small business success. Use these five tips to boost your marketing game.

Tips 246

Tips Marketing Effectiveness Small Business Marketing 246

Unbounce

NOVEMBER 4, 2021

Remember when rap group Wu-Tang Clan sold that single copy of their album for a whopping $2 million ? Now, imagine people flocking for your product like it’s the new Wu-Tang jam. Well, you don’t have to imagine it. You can turn it into reality by using scarcity, the same principle that spurred the excitement around the album: only so many items are available (and maybe only for only a limited time).

Landing Pages 145

Landing Pages Urgency Marketing Opt-out Traffic 145

Martech

AUGUST 17, 2021

In the 18 months since we added “COVID-19” and “pandemic” to our marketing lexicon, marketers like me have been thinking about how to revise our email programs, what our customers are experiencing and how much everything could change before we move into our next version of “normal.” Now we’ve gone through an entire marketing year calendar.

Planning 145

Planning Email Marketing Paid Search Agency Marketing & Strategy 145