2021

article thumbnail

10 Uncomfortable ABM Realities

The Point

ABM may be revolutionizing B2B marketing but it won't solve every challenge. Learn the ABM realities marketers face when planning their first initiative.

article thumbnail

7 Ultimate Company Newsletter Ideas To Engage Employees

SendX

Do you get any response from the employees when you send a newsletter?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Industrial Buyer’s Journey—What Manufacturing Marketers Need to Know

Industrial Marketing Today

The Industrial buyer’s journey can be complex and typically involves a committee of decision-makers. Sometimes the sales cycles may be as long as 12 to 18 months, for example, custom-engineered systems. Of course, not all industrial sales take that long. You may want to read my earlier post on the industrial customer journey. The industrial. [ This is only a content summary.

article thumbnail

One in Six Companies Plans on Investing in IT Security Initiatives

Zoominfo

The effects of the pandemic wield lingering influence on 2021 budgets. To better understand what companies are spending money on, ZoomInfo surveyed over 400 CEOs, IT professionals, and marketers to understand patterns of near-term investment and cost cutting. Privacy, regulatory compliance, and employee safeguards are among the leading reasons that companies will put big money towards strengthening IT security in 2021.

article thumbnail

Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

article thumbnail

9 Tips for a More Effective Email Newsletter

The Point

The humble email newsletter is still a key marketing channel for many B2B companies. Discover 9 tips for newsletter success.

More Trending

article thumbnail

How To To Enable Your Marketers And Sellers To Truly Understand Target Buyer Personas

Tony Zambito

Marketing and Sales Leaders Must Build Capabilities To Understand New Target Buyer Personas. The roles of marketing and sales professionals have changed quite a bit in the last decade. They are about to undergo even further change and transformation in this decade and beyond. One core competency that has become a must-have for marketers and sellers is having the capabilities to truly understand buyers.

article thumbnail

8 Surprising B2B Use Cases for Chatbots

The Point

If you ask most B2B marketers how they use chat platforms like Drift , the immediate answer would most likely be: converting Web visitors. And indeed, increasing Web engagement and Web conversion rates is still a primary use case for chatbots in a B2B context. However, chat is also a powerful tool that can integrate into virtually any type of B2B demand generation program, campaign or initiative.

article thumbnail

Why A Buyer Persona Sales System Is Needed In A New Era Of B2B

Tony Zambito

Sales Leaders Will Need To Implement A Buyer Persona Driven Sales System To Adapt To New Buyer Behaviors And Preferences. The past year of 2020 into 2021 will be looked at as one of the more transformative years to hit B2B sales in many a decade. Rocked to a standstill by the Covid-19 pandemic, sales have been making the slow climb back by experimenting with virtual selling.

article thumbnail

10 Tough Questions to Evaluate Your Target Account List

The Point

In a far-gone era, when demand generation was “direct marketing,” it was often said that for any campaign to be successful, the list was paramount. Do everything else right (message, offer, creative, etc.), the experts told us, and, if you’re sending to the wrong people, it’s all for nought. Fast-forward 20 years to a world of Account-Based Marketing (ABM) , and little has changed.

article thumbnail

Top B2B Email Marketing Tactics to Drive Engagement and Pipeline in 2025

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

article thumbnail

The A to Z Guide to Doing a Content Audit

Marketing Insider Group

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. Why? I would venture to guess that this problem is largely due to the fact that brands focus so much on new content that they forget to assess what they’ve already published. Fortunately, there’s a solution that brands can use to solve this predicament called a content audit.

article thumbnail

Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity

Guest post by Atreyee Chowdhury. Nearly every business has a digital marketing strategy, whether documented or not. But some become wildly successful while others struggle, switching from one approach to another. What sets them apart? High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape.

Tips 363
article thumbnail

9 Strategies to Boost Your Email Marketing Lead Generation

SendX

Having an active and engaged list of email subscribers is an incredibly valuable asset. Once you’ve gained your readers’ trust, you can have a conversation with them, gather their opinions, continuously get readers on your new content and sell your products and services. That’s why the potential of email marketing is huge – up to $40 ROI per $1 spent.

article thumbnail

61% of Marketers to Increase Instagram Investment in 2021

KoMarketing Associates

As marketers leverage social media channels to resonate with their target audiences, new research indicates that Instagram, in particular, will continue to lead their efforts. HootSuite recently published its “Social Trends 2021” report, and data showed that the majority of marketers (61%) intend on increasing their investment in Instagram throughout the remainder of 2021.

article thumbnail

Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

article thumbnail

ZoomInfo Acquires Chorus.ai to Deliver Conversation Intelligence through its Modern Go-To-Market Platform

Zoominfo

We’ve had some big moments at ZoomInfo over the years. In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. We acquired Clickagy and launched Streaming and Custom Intent. We acquired Everstring , a leader in Data-as-a-Service for the enterprise. We launched Workflows to activate market insights, buyer intent, and website activity.

article thumbnail

Where Do Low-Code and No-Code Fit in the Build vs Buy Debate?

Customer Experience Matrix

I thought it might be my imagination, but Google Trends confirms that “build vs buy” really is coming up more often these days that it had in recent years. This surprises me, since I had thought that debate was over. It seemed that most organizations had accepted the default position of buying when possible and building only when necessary. In the world of customer data management, I’d say the reason for the new interest in building systems is that corporate IT is more involved than before.

article thumbnail

7 List Cleaning Tips For Better Engagement (And Tools To Get Started)

SendX

Would you like a huge garden with hundreds of weeds & rough patches or would you like a garden that's small but well maintained? I think most of us would go for a small but well-maintained one. Because we know it's the quality that matters.

Tools 387
article thumbnail

How to Grow Your Business with Voice of the Customer

SendX

Imagine you’re a consumer on the hunt for a new pair of sneakers. You’ve done some Google searching and scrolled through your favorite brands on Instagram. You’ve even added an item to your cart on a handful of websites, but haven’t yet pulled the trigger. One site sends you a generic follow-up email reminding you to complete your purchase. Another one addresses you by name and sends you some new recommendations that fit the style you’ve been looking for.

Business 370
article thumbnail

AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

article thumbnail

37+ Best Mailchimp Newsletter Examples & Newsletter Templates [2021]

SendX

We all have this sensation… you need to launch an email campaign. You want something well designed, well crafted in order to impress the people that will open your message. Besides the message content, you think that looking professional is a must as well.

article thumbnail

Best B2B Email Marketing Software for 2021

SendX

What is B2B email marketing? Let's first clarify how B2B is different & similar to B2C. B2B means business-to-business, while b2c means business-to-customer. In B2C communication focuses on emotions. In B2B communication focuses on information, facts, and profit. So B2B email marketing, basically is a specific category of email marketing strategy where your target audience are businesses and not individual customers.

article thumbnail

Email Marketing Infographic Best Practices for 2021

SendX

For your email marketing campaign, an infographic can be one of the best additions to boosting its effectiveness by manifold. Did you ever try to utilize infographics in an email marketing newsletter before? If you didn't, then I have news for you to shock you right here. Do you know our human brain is attracted to visual things more than anything? Based on research 93% of all our conversation is nonverbal.

article thumbnail

What are No-Reply Email Addresses and Why You Should Stop Using Them

SendX

Marketing is best when it feels genuine. Customers build a connection with brands that feel less “corporate” and more like real people. This is especially true in email marketing. Unlike social media posts or blog content, customers see their email inbox as a private space. Therefore, personalization is all the more critical. Yet, many marketers use no-reply email addresses in various ways, from automating contact form responses to full email marketing campaigns.

article thumbnail

4 Simple Decisions to Unlock Your Post-Cookie Targeting Strategy

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

article thumbnail

Email Marketing: Best Practices for Every Stage of the SaaS Customer Journey

SendX

Email is a huge part of any marketing strategy. Even with the rise of other channels, email marketing still delivers an incredible 4,200% ROI.

article thumbnail

ActiveCampaign Pricing - Know their Pricing Plans, Discounts, and Refund Policy [2020]

SendX

If you haven’t heard it yet, let me tell you that there are 450+ email marketing software in the world. Some are free and do the same work my pigeon can do. Some are so expensive that the bills can look like your phone number. Here's a bit more on how email marketing pricing is done. Stay hopeful. I am going to tell you about ActiveCampaign’s pricing.

Price 364
article thumbnail

12 Content Marketing Trends You Need to Follow in 2022

Marketing Insider Group

Content marketing is always changing. It’s not something you set and forget, especially in an age when all marketing is going digital. Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness. With more access to data and a better understanding of your buyers’ preferences, you may always be fine-tuning your approach to content marketing.

Trends 363
article thumbnail

How To Reach Your Target Audience Through Text Message Marketing

Marketing Insider Group

Your business has a powerful marketing tool at its disposal. And there’s a good chance you’re not using it. Or at least not using it as well as you should. That tool is text message marketing, also known as SMS marketing. According to Grandview Research , the SMS marketing industry is booming. Grandview projects annualized growth in SMS spending above 20% through 2025.

SMS 363
article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

3 Ways to Map Content to The Buyer Journey

Marketing Insider Group

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. On the surface, this may seem to be positive news until you think about the 49% of marketers that aren’t doing it. I do understand though. This type of content analysis isn’t easy. It’s not something you learn in college or read in a book. And YouTube videos can only take you so far.

article thumbnail

How to Create a Case Study That Impresses Any Client

Marketing Insider Group

A great case study is like gold for marketing and sales teams looking to drive conversions. This is particularly true in the B2B world , where potential clients are looking for proof of long-term results with other companies before making their own buying decision. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy.

article thumbnail

8 Signs You Need an Agency’s Digital Marketing Services

Marketing Insider Group

Is your marketing strategy falling short of its goals? Is it a constant source of stress for your team? Are there marketing tactics you want to try but can’t seem to find time for? If you answered yes to any of these questions, it might be time for your company to hire an outside digital marketing service. You might be thinking, “No! I know my team can do it.