BERT: Google’s New Algorithm That Promises to Revolutionize SERPs

RockContent

Google is already such an intricate part of people’s lives that many of us chat directly with it. But it is worth remembering: Google is made of algorithms. Let’s understand it all now: What is Google BERT? How does Google BERT work? What is Google BERT?

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The Ultimate Guide to Google Analytics for Content Marketing

Marketing Insider Group

Content marketers shouldn’t fear Google Analytics. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Being actionable with what you learn is key to leveraging the true potential of Google Analytics.

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How to Build a Technical SEO Dashboard Using Google Data Studio

Webbiquity

Carrying out tasks like log file analysis can be done manually using a Google Sheet, but it’s far easier to draw on tools like Logz.io, Loggly, or Splunk. That’s where Google Data Studio (GDS) comes in. Google Data Studio offers the capability to match these data points together and get a much clearer picture of what is actually going on. Download Impression’s Technical SEO Google Data Studio Dashboard. Automated Google Analytics data, including: Page load times.

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Everything You Need To Know About Google’s New Discovery Ads

Webbiquity

Though it wasn’t the first search engine (actually, not even one of the first 20 ), Google is considered a pioneer and an innovator in the digital marketing industry. Google Marketing Live. At the most recent Google Marketing Live event, the company unveiled several new features across their different platforms. One of the most important announcements was the launch of Google Discovery Ads. What Are Google Discovery Ads? Guest post by Esteban Martinez.

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Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

4 Google Analytics Content Insights to Hone Your Marketing Game

DivvyHQ

When rummaging through a marketer's toolbox, few tools are better than Google Analytics’ content insights to sharpen your company’s marketing strategy.

Google Ads: The Definitive Guide (2018 Update)

SendX

You probably know that Google Ads is the fastest way to 10X your sales, thanks to the high buyer intent traffic it drives towards your landing pages. Unlike Facebook, where you’ve to rely on interrupting the user and getting his attention, the user WANTS to pay attention to you on Google. The thing is, if you don’t know what you’re doing, Google Ads can be the fastest way to lose your money. Chapter 1: How a “Bare-Bones Google Ad” Can Get You More Customers.

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Should You Optimize Content for Google AMP?

Act-On

Adopting the Google AMP protocols to your website will be the next big thing you tackle this year and beyond. What is Google AMP? It’s the product of a coalition of equals, technology companies and publishers, driven by Google. Google — Launched AMP in Search web results. Google also provides a cache that can be used by anyone at no cost. The Google AMP Cache will cache all AMPs; other companies may build their own AMP cache as well.

Things I do to optimize for Google search engine discoverability

Biznology

In my magic realism world, Google spiders, bots, and algos appreciate every little bit of extra data, description, and definition they can. First, I overrule the URL slug that is automatically-generated by WordPress–things-optimize-google-search-engine- discoverability –and replace it literally, things-i-do-to-optimize-for-google-search-engine-discoverability: I make sure I re-label each and every image descriptively.

14 Awesome Google Labs Experiments You May Have Missed

Modern Marketing

by Jesse Noyes | Tweet this Google+ has been the talk of the digital town the past couple of weeks. But while Google’s latest jump into social media is exciting, it can be easy to forget just how much cool stuff Google rolls out on a regular basis. With that in mind, we present 14 cool Google Labs experiments you might have missed. A special thanks goes out to Sean Carlson at Google and Paige Schoknecht of Cutline for pointing out some great features.

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Google unmasks the anonymous with Google Authorship

Biznology

Google has a goal in mind and it has more to do with visitor identification as it relates to targeted advertising than it has to do with improving the quality, speed, or usefulness of searching or finding. Google wants to triangulate real name with as much online behavior as possible. Google’s apps, products, phones, OSes, and services are just elaborate strategies to lure Internet denizens out of the cold and into the system. Google’s conflicted.

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How to See Internal Searches in Google Analytics

RebelMouse

You can see the internal searches users made on your RebelMouse site in Google Analytics. Log in to your Google Analytics account. Once your Google Analytics home page has loaded, expand the Behavior tab in the navigation menu located on the left-hand side of your screen.

B2B Marketing 101: Get More Out of Google

Marketing Insider Group

One of the best ways to connect with your audience, get leads, and make sales is to make use of the tools that Google has available. Let’s take a look at some of the stats 1 : 70,000 searches get processed by Google each second. 72% of desktop searches happen on Google. 92% of mobile searches happen on Google. 92% of the global search engine market belongs to Google. It’s easy to see why Google is such an attractive advertising platform. Google Ads.

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Google “mobilegeddon” starts today — are you prepared?

Biznology

You’re in luck if you’re on the East Coast: Google’s on PST. Rarely does Google actually warn up of an upcoming apocalypse — but they did this time : Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. In short, if your website is not mobile-native by today, it will no longer show up on Google mobile search. Google is releasing the mobile friendly update on April 21st. Kiss Your Google Ranking Goodbye.

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How to Use Google Optimize to Find B2B Paid Advertising Success

KoMarketing Associates

When it comes to creating an optimized B2B paid advertising campaign, whether it’s for LinkedIn, Google or Facebook, a unique paid landing page is essential. One of the biggest draws to Google Optimize is that it is completely free to use, with very little effort needed to set-up.

Seven Expert Google Analytics Guides

Webbiquity

Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection. How to Quickly (and Correctly) Track Google Analytics Across Multiple Domains by Moz. Writing that “Out of the box, Google Analytics handles being deployed across multiple domains or subdomains extremely poorly.

Google+ is an antisocial network

Biznology

Summary: While there may be a subculture of Google+ zealots who treat Google+ like a forum instead of a social network, the majority of people who love Plus are using it, according to Michael Reynolds , as a “source of content, inspiration, and communication” – more like a reader, a place to keep up with mentors, creators, influencers, and thought leaders. For most, Google+ is an antisocial network. Google+ did no such thing. ” might be what Google thought.

How To Appear in Google Featured Snippets: 5 Tips for B2B Marketers

KoMarketing Associates

Google it.” While it’s sometimes used in jest, the reality is, we can count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core. At the time of the announcement, Google said that Hummingbird would be paying closer attention to every word in a query, to better understand the true meaning behind the user’s intent. in Google.

Google Launches New Podcast Manager

RebelMouse

To meet this demand, Google recently. launched Google Podcasts Manager, a new tool designed to help podcasters learn more about their listeners, including how to reach them more effectively. Google Podcasts Manager will use a verification process to make sure each user's podcast is available on. Google Podcasts. Google said in a statement. According to Google, this could help guide content strategy. From Google.

France’s Google is different than ours

Biznology

As part of that trip, I brought my unlocked Google Nexus 5 phone, my Apple iPad Air, and my x220 Lenovo ThinkPad in order to (try to, attempt to) keep up with email, business, and this blog. What reminded me the most about the continuum of past, present, and future in technology is the continuum of algorithms that exist concurrently and in parallel on Google, separated by language, region, country, and locale. None of these memories are the result of a Google search.

How do you replace Google Site Search?

Biznology

I’ve gotten a flurry of phone calls recently because Google has announced that they are withdrawing their popular Google Site Search product, which many companies—even large ones—have been using as their website search engine. The calls are coming because: Google Site Search worked pretty well: There are lots of better search engines out there, but it worked well enough for most people. Google will be showing paid search ads on your website search page.

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5 Powerful Tips to Optimize for Google’s Featured Snippets

Act-On

Boost the odds of getting ranked with Google Snippets with these powerful tips. Digital Marketing Strategies SEO Google google snippets seo marketing

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How to Make the Google Algorithm Work for You

Content Marketing Institute

You don’t need to panic when Google messes around with its algorithm. Continue reading → The post How to Make the Google Algorithm Work for You appeared first on Content Marketing Institute.

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How to Set Up a Killer Google Analytics Dashboard

Act-On

AdWords Reports & Analytics SEO analytics data and analytics google analytics google analytics dashboardOnce you know how to create a custom Analytics dashboard, your reporting can be automated, shared, and customized for any individual's favorite metrics.

Google has carnal knowledge of social

Biznology

Twitter and Google have made amends. Before then, Google built its real-time-web on the immediacy of Twitter, drinking deeply from the nowness of its river of news. Then Twitter cut Google completely off, blocking direct access to the pulse of the Internet. Thus, Google Plus was born, in an attempt to fill the void that Twitter left, to provide the sustaining breaking news-oxygenated blood that Twitter produced globally effortlessly.

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112 Google Ads Callout Extensions Examples for B2B Advertisers

KoMarketing Associates

Google Ads extensions are a no brainer when it comes to adding extra information and benefits to ad copy in search engine marketing campaigns. When looking at search results, the other common issue is that you tend to see the same callouts all over the Google page, hence we broke down examples based on offerings so you can get inspired and differentiate your ad copy from the rest.

5 ways to reduce server response times to rank higher on Google

RockContent

That is not only bad for the user experience and for your sales, but it also affects your website performance on Google. That is why Google has its own PageSpeed Insights , a tool created to help you find out the loading speed of your website.

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Google+ on its Third Birthday

Biznology

I have been covering Google Plus since its inception three years ago. If you don’t want to read a long article then here’s the short version of my analysis of Google’s latest in a series of failed social networking services : Like China, Google is building a state-of-the-art super-city in the middle of nowhere, where nobody cares to live, irrespective of whether anyone actually wants to — or is — living there. Is G+ Google’s Ellis Island ?

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Google+? No, Google Place

Biznology

Wow, there is quite a bit of buzz around Google+ business pages. So what’s my take on Google+ business pages? Just GoogleGoogle+ business pages” and choose from the hours old sage advice of anyone who has the Google juice to sit at the top of the SERP’s at the time of your search. Get your Google Place page in order before you do anything else. Local Marketing Business Google Google Place local search Place Page

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Essential SEO advice directly from Google

Biznology

This news directly from Google is old news for those of us in the SEO game. It come to us directly from Google Webmaster Central Blog way back on Friday, May 6, 2011, but it’s becoming more and more essential to read as Google becomes more and more brutal and less and less forgiving when it comes to exiling websites that have ever wronged Google’s sense of SEO integrity. It seems to me that Google’s tired of our draft work.

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Why Did Google Penalize Your Website?

Marketing Insider Group

The reasons why Google penalized your website are many, but the underlying cause is the same — your website is not working to support Google’s goals of providing high-quality, accurate, and fast results to users. Why should you care if Google penalized your website? The post Why Did Google Penalize Your Website?

Optimizing For The Google Answer Box

Brightedge

What are Google Quick Answers? Google Quick Answers are highly-visible text snippet answers and links placed at the top of the Google SERPs and were observed to provide a huge boost in organic traffic. Appearing in Google Quick Answers. Google Answers Geo targeting.

How Long Does It Take to Rank in Google?

Webbiquity

There is no single, definitive answer about the length of time it takes an average website page to rank on Google. There are simply far too many variables at play when it comes to Google rankings to provide any one-size-fits-all answer to that question. However, a comprehensive study conducted by SEO tool provider Ahrefs does at least offer detailed insights into Google’s complex ranking system. The post How Long Does It Take to Rank in Google?

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An Introductory Guide to Google’s Search Console

Act-On

Do you have a direct line to Google? You know, that “ red telephone ” you pick up that helps you cut to the front of the line for anything Google related? The next best thing may be the Google Search Console. What is Google’s Search Console? Search Console, formerly Webmaster Tools prior to May 2015, is a no-charge web service by Google for the individuals who manage website properties. Google’s Search Console can be daunting when you first access it.

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Google integrating G+ Pages and YouTube Channels

Biznology

Yes, Vic Gundotra is leaving Google+ and 1,200 Google+ employees are being moved to other parts of the Google , but Google+ isn’t dead. In fact, it’s becoming more and more embedded into everything that is Google. It’s Google’s hub, from which YouTube, Google Business Pages, Google Mail, and even Google Apps for Business (which looks like it’s rebranding as Google + Business — interesting).

Google is a lying liar that lies

Biznology

The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. You still need to write for robots – Google is smart. It does understand synonyms, is a thesaurus, and can make leaps in logic; however, Google cares more about speed than cleverness.

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The Complete Guide to Google My Business

Single Grain

Companies that are just getting started with local SEO would be hard-pressed to find something more worthwhile than creating and optimizing a Google My Business (GMB) listing. Google My Business is the simplest and most effective way to make sure that your business is showing up for relevant local searches. What Is Google My Business? Google My Business is the successor to Google Places. How Much Does Google My Business Cost? Google My Business is free.