How to Build a Technical SEO Dashboard Using Google Data Studio

Webbiquity

Carrying out tasks like log file analysis can be done manually using a Google Sheet, but it’s far easier to draw on tools like Logz.io, Loggly, or Splunk. That’s where Google Data Studio (GDS) comes in. Download Impression’s Technical SEO Google Data Studio Dashboard.

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Everything You Need To Know About Google’s New Discovery Ads

Webbiquity

Though it wasn’t the first search engine (actually, not even one of the first 20 ), Google is considered a pioneer and an innovator in the digital marketing industry. Google Marketing Live. One of the most important announcements was the launch of Google Discovery Ads.

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How To Appear in Google Featured Snippets: 5 Tips for B2B Marketers

KoMarketing Associates

Google it.” While it’s sometimes used in jest, the reality is, we can count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core.

B2B Marketing 101: Get More Out of Google

Marketing Insider Group

One of the best ways to connect with your audience, get leads, and make sales is to make use of the tools that Google has available. Let’s take a look at some of the stats 1 : 70,000 searches get processed by Google each second. 72% of desktop searches happen on Google.

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Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Google Launches New Podcast Manager

RebelMouse

To meet this demand, Google recently. launched Google Podcasts Manager, a new tool designed to help podcasters learn more about their listeners, including how to reach them more effectively. Google Podcasts. Google said in a statement. From Google.

Google Ads: The Definitive Guide (2018 Update)

SendX

You probably know that Google Ads is the fastest way to 10X your sales, thanks to the high buyer intent traffic it drives towards your landing pages. Unlike Facebook, where you’ve to rely on interrupting the user and getting his attention, the user WANTS to pay attention to you on Google.

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4 Actionable Insights from Google Search Console Search Performance Reports

KoMarketing Associates

Enter Google Search Console’s Search Performance Report. ” Google Search Console’s search performance report unlocks key insights into a website’s performance in Google search, identifying the visibility of keyword themes and opportunities for further improvements.

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Google “mobilegeddon” starts today — are you prepared?

Biznology

You’re in luck if you’re on the East Coast: Google’s on PST. Rarely does Google actually warn up of an upcoming apocalypse — but they did this time : Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. Google Sites.

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Google Ad Placement Cheat Sheet

Spiralytics

One of the most important decisions you’ll make for your business is whether to partner with Google in promoting your website, brand, products, or services on its ad network. Google PPC

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Seven Expert Google Analytics Guides

Webbiquity

Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection.

The Six Best Google+ Marketing Tools

Webbiquity

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do.

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Google+ is an antisocial network

Biznology

For most, Google+ is an antisocial network. Over the last few weeks I have been writing almost exclusively about Google+: Google+ on its third birthday and How to be a Google+ success. Google+ did no such thing. ” might be what Google thought.

How do you replace Google Site Search?

Biznology

I’ve gotten a flurry of phone calls recently because Google has announced that they are withdrawing their popular Google Site Search product, which many companies—even large ones—have been using as their website search engine. The post How do you replace Google Site Search?

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5 Powerful Tips to Optimize for Google’s Featured Snippets

Act-On

Boost the odds of getting ranked with Google Snippets with these powerful tips. Digital Marketing Strategies SEO Google google snippets seo marketing

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France’s Google is different than ours

Biznology

As part of that trip, I brought my unlocked Google Nexus 5 phone, my Apple iPad Air, and my x220 Lenovo ThinkPad in order to (try to, attempt to) keep up with email, business, and this blog. One: visitors from the US cannot use Google the same way we do in the States.

How to Set Up a Killer Google Analytics Dashboard

Act-On

AdWords Reports & Analytics SEO analytics data and analytics google analytics google analytics dashboardOnce you know how to create a custom Analytics dashboard, your reporting can be automated, shared, and customized for any individual's favorite metrics.

Google has carnal knowledge of social

Biznology

Twitter and Google have made amends. Before then, Google built its real-time-web on the immediacy of Twitter, drinking deeply from the nowness of its river of news. Then Twitter cut Google completely off, blocking direct access to the pulse of the Internet.

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Why Did Google Penalize Your Website?

Marketing Insider Group

The reasons why Google penalized your website are many, but the underlying cause is the same — your website is not working to support Google’s goals of providing high-quality, accurate, and fast results to users. Why should you care if Google penalized your website?

Google+ on its Third Birthday

Biznology

I have been covering Google Plus since its inception three years ago. Before I go into G+ as a social network or social media platform, let me remind you that not even Google calls G+ a social network, it calls it a “social layer” and an “authorship tool.” Is G+ Google’s Ellis Island ?

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Should You Optimize Content for Google AMP?

Act-On

Adopting the Google AMP protocols to your website will be the next big thing you tackle this year and beyond. What is Google AMP? It’s the product of a coalition of equals, technology companies and publishers, driven by Google. Google — Launched AMP in Search web results. Google also provides a cache that can be used by anyone at no cost. The Google AMP Cache will cache all AMPs; other companies may build their own AMP cache as well.

Essential SEO advice directly from Google

Biznology

This news directly from Google is old news for those of us in the SEO game. It seems to me that Google’s tired of our draft work. Google seems to want us to revise our first drafts of the web. Be sure to remember that Google trades in pages.

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Things I do to optimize for Google search engine discoverability

Biznology

In my magic realism world, Google spiders, bots, and algos appreciate every little bit of extra data, description, and definition they can. First, I overrule the URL slug that is automatically-generated by WordPress–things-optimize-google-search-engine- discoverability –and replace it literally, things-i-do-to-optimize-for-google-search-engine-discoverability: I make sure I re-label each and every image descriptively.

How Long Does It Take to Rank in Google?

Webbiquity

There is no single, definitive answer about the length of time it takes an average website page to rank on Google. There are simply far too many variables at play when it comes to Google rankings to provide any one-size-fits-all answer to that question. Guest post by Ashley Phillips.

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The Complete Guide to Google My Business

Single Grain

Companies that are just getting started with local SEO would be hard-pressed to find something more worthwhile than creating and optimizing a Google My Business (GMB) listing. What Is Google My Business? Google My Business is the successor to Google Places.

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Google unmasks the anonymous with Google Authorship

Biznology

Google has a goal in mind and it has more to do with visitor identification as it relates to targeted advertising than it has to do with improving the quality, speed, or usefulness of searching or finding. Google wants to triangulate real name with as much online behavior as possible. Google’s apps, products, phones, OSes, and services are just elaborate strategies to lure Internet denizens out of the cold and into the system. Google’s conflicted.

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Google integrating G+ Pages and YouTube Channels

Biznology

Yes, Vic Gundotra is leaving Google+ and 1,200 Google+ employees are being moved to other parts of the Google , but Google+ isn’t dead. In fact, it’s becoming more and more embedded into everything that is Google. Google+ as Social Layer.

What Is the Google Search Console?

Act-On

Google Search Console can help you gain valuable digital insights so you can optimize your website and fix any issues. Content Marketing Demand and Lead Generation Web

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Why and How to Utilize Google Analytics Content Grouping

DivvyHQ

One of the best ways to measure and understand your content’s performance is with an often-underutilized feature of Google Analytics called content grouping. Let's be honest. most content producers are wired for creative endeavors, not data analysis.

Google is a lying liar that lies

Biznology

The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not.

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Google+ is an island of misfit toys

Biznology

Google+ Is Potentially Everyone. Maybe the promise of Google+ is not reconnecting with everyone you have or will have ever know – Facebook is amazing at that – maybe Google+ is designed to be the most effecting olly olly oxen free ever to exist, potentially.

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A/B Testing Your Content with Google Optimize Content Experiments

DivvyHQ

If so, you’ve probably already heard of Google Optimize. If not, let's explore how Google Optimize helps content marketers easily initiate continuous testing to determine the best content for your audience. Are you regularly testing your marketing tactics?

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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special?

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How to be a Google+ success

Biznology

It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. There are cooler, smarter, funnier people on Google+ than we have in our own lives now.

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8 Content Marketing Lessons from Google’s Customer Intent Study

Marketing Insider Group

The post 8 Content Marketing Lessons from Google’s Customer Intent Study appeared first on Marketing Insider Group. Here is an unnerving statistic to consider: 75% of United States consumers would not care if the brands they used went away.

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Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

Google and Facebook accounted for almost 100% of all the growth in U.S. Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. Google now processes over 40,000 search queries every second on average.

Google Glass and I

Biznology

Google Glass is the first step in the amalgamation of offline and online. Offline Marketing Social Media Marketing Facebook Google Google Glass Mark Zuckerberg

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