How to Set Up a Killer Google Analytics Dashboard

Act-On

AdWords Reports & Analytics SEO analytics data and analytics google analytics google analytics dashboardOnce you know how to create a custom Analytics dashboard, your reporting can be automated, shared, and customized for any individual's favorite metrics.

Two Killer Google+ Mistakes

Digital B2B Marketing

Last week WSJ ran an article entitled “ There’s No Avoiding Google+ ” on the front page. In short, it highlighted the drive by Google to make Google+ pervasive across other Google services. Here is why: There is no Google+ identity. Except Google+.

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Trending Sources

Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

Have you made Google Plus a part of your marketing strategy yet? After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services.

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The Six Best Google+ Marketing Tools

Webbiquity

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do.

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Google+ is an antisocial network

Biznology

For most, Google+ is an antisocial network. Over the last few weeks I have been writing almost exclusively about Google+: Google+ on its third birthday and How to be a Google+ success. Google+ did no such thing. ” might be what Google thought.

How to be a Google+ success

Biznology

It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. There are cooler, smarter, funnier people on Google+ than we have in our own lives now.

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Google is a lying liar that lies

Biznology

The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not.

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7 Things You May Not Know About Google’s RankBrain

Act-On

Have you ever wondered how Google is able to return search results? Enter RankBrain, Google’s artificial intelligence (AI) technology, which aims to improve search in a vastly new way. RankBrain is a machine learning technology developed by Google.

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Google integrating G+ Pages and YouTube Channels

Biznology

Yes, Vic Gundotra is leaving Google+ and 1,200 Google+ employees are being moved to other parts of the Google , but Google+ isn’t dead. In fact, it’s becoming more and more embedded into everything that is Google. Google+ as Social Layer.

Slow and steady content-creation wins the Google Search race

Biznology

They’ve taken the content creation life to heart and, as I have finally been optimizing their site for Google Search, it has been a breeze because there is so much to work with. Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year.

Google+ is an island of misfit toys

Biznology

Google+ Is Potentially Everyone. Maybe the promise of Google+ is not reconnecting with everyone you have or will have ever know – Facebook is amazing at that – maybe Google+ is designed to be the most effecting olly olly oxen free ever to exist, potentially.

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Google+ on its Third Birthday

Biznology

I have been covering Google Plus since its inception three years ago. Before I go into G+ as a social network or social media platform, let me remind you that not even Google calls G+ a social network, it calls it a “social layer” and an “authorship tool.” Is G+ Google’s Ellis Island ?

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How do you replace Google Site Search?

Biznology

I’ve gotten a flurry of phone calls recently because Google has announced that they are withdrawing their popular Google Site Search product, which many companies—even large ones—have been using as their website search engine. The post How do you replace Google Site Search?

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Is Your Content Fresh Enough to Attract Google?

Marketing Insider Group

The post Is Your Content Fresh Enough to Attract Google? So, you publish a new blog post or how-to video twice a week – does that mean your site is fresh as a summer rose? Not to the search engines. There’s more to website freshness than posting new content.

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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special?

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What content to blog for Google search success

Biznology

Monocultures are vulnerable and true polycultural environments are much more resistant to pathogens, where pathogens are represented by the fickle and volatile shifting sands of Google’s algorithm. The post What content to blog for Google search success appeared first on Biznology.

Google+ for SEO? Don’t Focus on Your Brand Page!

Digital B2B Marketing

Google, Plus Your World was rolled out just over a week ago, and the online world has adopted the rallying call to get onto Google+ for the SEO benefits. The problem is, Google+ Brand Pages are not the ticket to SEO success.

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Google demands your papers with the Hummingbird algorithm update

Biznology

Why is Google being such a dick? Because there’s not only billions of dollars being spent of getting to the top of Google, but everything to lose — losing just one spot, going from 2nd to 3rd, to say nothing about going from a top-three organic result on Google to the fifth spot.

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Essential SEO advice directly from Google

Biznology

This news directly from Google is old news for those of us in the SEO game. It seems to me that Google’s tired of our draft work. Google seems to want us to revise our first drafts of the web. Be sure to remember that Google trades in pages.

15 Free Resources to Discover & Learn Google Analytics (from Google)

KoMarketing Associates

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? To answer these and the many other questions you may have about Google Analytics, I’ve compiled a list of 15 free resources offered by Google to help you learn how to implement GA and develop data-driven marketing strategy using all the features it has to offer.

Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time

Biznology

How (and, to be honest, if) you, your brand, your business, and services, your products, and your colleagues are portrayed in a simple Google search is the most important personal and professional reputation there is. Your Google SERP is who you are, and you need to take control of it.

18 Expert Guides to Using Google+ for Business

Webbiquity

Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. So what are the best practices for posting and sharing content on Google+?

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Spending more time on SEO than adding value to Google?

Biznology

” Give Value to Google. Google Needs Copy and Content More than Inbound Links. Google Still Believes that Books Make the Library. While these beautiful sites shape change and reconfigure based on how you view them, they don’t help Google very much.

4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

Enter Google Search Console’s Search Analytics Report. Per Google webmaster’s help references , the Search Analytics Report shows how often a website appears in Google search results, which can be filtered and grouped by categories such as query, page, date, or device.

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Can content written for print position well in Google?

Biznology

Print content can easily be optimized for Google –it just needs to be built into the process. Yes, you still see evidence of key phrase-stuffing, despite Google’s best efforts to make it go away. Plus, Google specifically goes after keyword-stuffing.

A couple Google Webmaster Tools tips and tricks

Biznology

Too few webmasters move beyond Google Analytics , which is a pity. Google Webmaster Tools is all you really need to become a Google-whisperer. Do it for Google. to gerriscorp.com in order to be able to target the US in my Google Webmaster Tools.

France’s Google is different than ours

Biznology

As part of that trip, I brought my unlocked Google Nexus 5 phone, my Apple iPad Air, and my x220 Lenovo ThinkPad in order to (try to, attempt to) keep up with email, business, and this blog. One: visitors from the US cannot use Google the same way we do in the States.

How Google Works [Infographic]

Hubspot

Ever wonder how Google manages to serve you just the content you''re looking for? So how does Google actually work? Neil Patel at Quick Sprout put together the following animated infographic to break down Google''s process for finding and serving up search results.

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What You Missed Last Month in Google

Hubspot

And, according to MozCast , indications of a big change in Google’s algorithm can be described as “hot and stormy.”. The tricky part, it seems, is keeping up with all things Google: the algorithm, the new features, and what people are searching for the most. June News About Google.

How and Why To Set Your Site Up for Google’s Rich Answers

Act-On

A “rich answer” is any attempt by Google to answer the searcher’s query in search results in a way not requiring a click through to a website. – Eric Enge, CEO of Stone Temple Consulting. Google is adding more rich answers to the search results every month.

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Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

Google and Facebook accounted for almost 100% of all the growth in U.S. Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. Google now processes over 40,000 search queries every second on average.

Use reviews on your blog to gussy up your Google search results

Biznology

If you’ve ever wondered how some search engine results come up with gold stars, those are called Google Reviews. They’re part of a special structured data coding, called schema, that tells Google which web site pages contain proper 1-5 star reviews.

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Google unmasks the anonymous with Google Authorship

Biznology

Google has a goal in mind and it has more to do with visitor identification as it relates to targeted advertising than it has to do with improving the quality, speed, or usefulness of searching or finding. Google wants to triangulate real name with as much online behavior as possible. Google’s apps, products, phones, OSes, and services are just elaborate strategies to lure Internet denizens out of the cold and into the system. Google’s conflicted.

Google Authorship brings your staff out from behind your brand

Biznology

Encourage your entire staff to link their Google+ profiles to your business site. So, even the least likely to ever volunteer to blog or tweet on your company’s behalf staff member might very well be a Google Clout rockstar and never have written anything bloggish at all.

An Introduction to Google Posts for B2B Marketers

Modern Marketing

Google recently announced the launch of Google Posts for all businesses listed in Google My Business. Google Posts offers B2B companies a great way to claim some extra search real estate, and offers a new marketing channel that doesn’t rely on advertising to be visible.

15 PPC Tips to Fuel Your Google AdWords Campaign Performance

Marketing Insider Group

Google intentionally makes it incredibly easy to get started on AdWords. To give you an idea, nearly 80% of US search ad revenue is earned by Google! The post 15 PPC Tips to Fuel Your Google AdWords Campaign Performance appeared first on Marketing Insider Group. In most cases, it’s as easy as selecting a handful of keywords, writing an ad, and of course, adding credit card information. Given this number and the simplicity factor, […].

Help Google help you optimize your content for search

Biznology

It’s really hard to get Google’s attention. Google loves structured data. One way to make things even clearer is to take advantage of structured data that Google understands immediately: events, reviews, recipes, etc.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. Google Plus Tips, Tactics and How-To Guides.

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Two more Google Webmaster Tools tips and tricks

Biznology

Last week I shared a couple Google Webmaster Tools tips and tricks with you. Google wants you to be successful! And no, it has less to do with backlinks and google juice from PR6-9 sites circa 2015 than it has in the recent past. Google Only Speaks Structured Data (Sitemap.xml).

Have top influencers author your sites to appease Google search

Biznology

It’s a great time to be passionate about social media, the Internet , online community, and the Google suite of products and services: Google’s about to reward you big-time just as Google pulls the rug out from under the feet of traditional SEO link strategies.

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