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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. What to do?

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Google Ranking Factors You Need To Know for 2022

Marketing Insider Group

Google ranking factors. Google is constantly evaluating which factors indicate a high-quality website for their users. Nobody (apart from maybe Google themselves) has a crystal ball that can say for sure what these ranking factors for 2022 will be. Quick Takeaways: Google prioritizes high-quality, high-value, relevant content.

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Dealing with SERP Volatility: How to Dance with Google

Marketing Insider Group

In fact, about 64% of all US web traffic comes directly from Google. It also helps you take full advantage of Google’s far-reaching influence. You might think you have Google all figured out because you’re near the top of the rankings for multiple terms, only to see it all disappear overnight.

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How Google Core Updates Affect Your Search Visibility

Marketing Insider Group

About 65% of Google searchers click on the organic search results they encounter, so you need to rank high to maximize web traffic and, ultimately, sales. Image Source However, Google periodically releases core updates that can significantly influence how websites rank in search results. How Often Does Google Release Updates?

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Mastering Intent Data: Understanding its Importance & Best Practices

Speaker: Joe Apfelbaum, CEO of Ajax Union

Don't miss this opportunity to learn from a LinkedIn trainer, marketing expert, and certified Google trainer! Whether you're a seasoned marketer or just getting started, this webinar is a must-attend for anyone looking to stay ahead in the ever-evolving world of digital marketing.

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8 Advanced Google Search Tips To Optimize Your Web and Content Marketing

Marketing Insider Group

No matter what tools you have, you probably do a lot of your marketing research on good old Google. That’s the reason you need advanced Google search strategies. Take a moment now to learn advanced search tactics and become a Googling Jedi. Also, Google will get rid of operators from time to time.

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Google Makes It Official: Content Marketing Is Now the #1 Ranking Factor

Marketing Insider Group

Google has finally made it official: Content marketing is now its number one ranking factor. Discover how to optimize your content for Google searches. Why do you think Google has made quality content its number-one ranking factor? Look at the reason Google is in business. Use Google’s Content Quality Guidelines.