Martech

MAY 21, 2024

Today, Google introduced new creative tools and ad experiences at its annual Google Marketing Live event, held in New York. Here’s what marketers can expect to see at Google, either now or in the coming months. Image: Google. Google announced new brand profiles available on search. Image: Google.

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Marketing AI Google Advertisements Advertising 117

CMSWire

JANUARY 31, 2024

See how AI is transforming digital advertising with Google's new conversational experience, streamlining complex campaigns effortlessly. Continue reading.

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Google Conversion Ads Advertisements 138

Marketing Insider Group

MAY 24, 2023

No matter what tools you have, you probably do a lot of your marketing research on good old Google. That’s the reason you need advanced Google search strategies. Take a moment now to learn advanced search tactics and become a Googling Jedi. Also, Google will get rid of operators from time to time.

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Search Marketing Google Optimization Tips 300

CMSWire

JULY 1, 2024

Google's search algorithm gets leaked online, the search giant kills infinite scroll and more SEO news. Continue reading.

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RebelMouse

JULY 17, 2024

Publishers are feeling the squeeze across organic search lately, and now there’s data to prove just how much Google’s dominance is growing. A new joint study by SparkToro and Datos analyzed Google search behavior in 2024 so far, with a focus on what happens after users search. For every 1,000 Google searches in the U.S.,

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Studies Google Guidelines Lead Scoring 98

Martech

JULY 5, 2024

As we bid Google Universal Analytics (UA) its final adieu , we caught up with Product Director of Google Analytics, Steve Ganem, about its successor — Google Analytics 4 (GA4). Google Analytics 4 does this in a more complete, holistic way. The interview was edited for brevity and clarity.) Is it working?

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illumin

APRIL 26, 2024

Google has, for the third time, delayed its self-imposed deadline to eliminate third-party cookies from its Chrome browser. Google announced the deadline shift on April 23, 2024, breaking its previous promise to remove all third-party cookies by the end of the second quarter of 2024. This potentially violates anti-competition rules.

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CMSWire

APRIL 16, 2024

After a rough start, more within the tech industry are looking at Google's technical capabilities, resources, and silicon and reassessing it in the AI race. Continue reading.

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CMSWire

JUNE 28, 2024

The Google Universal Analytics data shut-off is imminent. Find out how to save your vital stats before they vanish. Continue reading.

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Martech

JUNE 7, 2024

Google kicked off its “Summer of AI Essentials” with two new features for marketers. One is a marketing resource hub called Accelerate with Google. The other is AI-powered “Brand Recommendations” within the Recommendations page of Google Ads. Accelerate with Google What it is. Are you getting the most from your stack?

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CMSWire

MARCH 6, 2024

Culture war narratives give Google's organizational coherence a bit too much credit. There's more to the story. Continue reading.

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Google 123

CMSWire

JUNE 12, 2024

Google's secret sauce isn’t secret anymore. Ready to spice up your SEO? Continue reading.

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SmartBrief - Marketing

JUNE 11, 2024

Google is always looking for new ways to engage with users and facilitate stronger searches. Google would then be trying to give users what they want, removing an extra step and offering up Reddit and other forums in a more prominent way. Often, this comes via regular algorithm updates. So where do we go from here?

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CMSWire

FEBRUARY 8, 2024

Google takes a major leap in AI, renaming Bard to Gemini, signaling a new era for its AI services and user access. Continue reading.

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Martech

MAY 15, 2024

Google is rolling out its AI Overviews search to U.S.-based based users of Google Search in the coming week. This was just one of several significant developments announced by the company at Google I/O yesterday. AI Overviews give answers to queries using generative AI technology powered by Google Gemini. A simpler view.

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Martech

MAY 8, 2024

Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. vs. Google antitrust trial. Google’s monopoly power This was defined by the DOJ as “the power to control prices or exclude competition.” More ad revenue for Google.

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RebelMouse

JULY 22, 2024

The rise of AI and the continuing dominance of Google have made it hard to earn organic traffic and nurture loyal readership. Google Trends is an invaluable tool for this. It’s a free feature that provides insights into what people are searching for using Google. This will give you a good idea of what people are searching for.

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Trends Google Content Keywords 52

Contently

APRIL 5, 2022

Have any companies shaped the digital era more than Google and Facebook? Since its foundation in 1998, Menlo Park-headquartered Google has won the search engine war so consummately that it’s now a verb. Of course, one could argue that Google hasn’t always lived up to its core “don’t be evil” message.

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CMSWire

APRIL 23, 2024

How Google Privacy Sandbox is a privacy-first alternative, and how it fits into the future of cookieless marketing and advertising. Continue reading.

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Privacy Google Brand Identity Branding 124

Martech

SEPTEMBER 27, 2023

Google Shopping Ads are a powerful platform for increasing your sales. Within this guide, Alam Hosseinbor, ecommerce director at ShoppingIQ, unveils a number of “secrets that Google won’t tell you” and emphasizes that “shopping advertisers unknowingly waste thousands of dollars per year without realizing.”

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Cost Per Click Google Optimization CPC 110

Martech

MARCH 11, 2024

Google Marketing Platform rolled out a new API with enhanced capabilities for organizational administrators. Link Google Analytics accounts to organizations. What is Google Marketing Platform? To use the tools provided by the Google Marketing Platform, specialists are required to obtain relevant certifications.

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API Doubleclick Google Marketing Analytics Tools 107

Top Rank Marketing

DECEMBER 11, 2023

There are two competing questions in search marketing that may not have obvious answers: Why spend money on a Google Ads campaign if I can just rank organically? Why try to rank organically if I can just run a Google Ads campaign? Google Ads and where digital marketers should invest their time and resources.

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Content Marketing Institute

JULY 26, 2024

Google made a major announcement this week. After four years of talk (and a few moves) to end third-party cookies, it’s reversed course. What does it mean for marketers? Will tracking really remain a thing in the future? Let’s talk.

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Martech

APRIL 5, 2024

Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. With Google Analytics 4 (GA4) properties fully replacing UA, access to UA properties through the Google Analytics front-end and APIs will no longer be available starting in July. Exporting your data. What is changing?

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API Analytics Google Service 111

Martech

SEPTEMBER 18, 2023

Google Ads has apologized for causing confusion with a recent account update. Advertisers were caught off guard when the platform started automatically migrating configurations from Universal Analytics to Google Analytics 4. Google is automatically migrating configurations – such as “goals”, “audiences”, etc. What is happening?

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CMSWire

JUNE 7, 2024

Think you know Google? This massive document leak could prove you wrong. Continue reading.

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BOP Design

MARCH 30, 2024

The post Google Page Speed Insights for B2B Websites appeared first on Bop Design. We also implement many search engine optimization (SEO) best practices as part of the scope for certain websites and ongoing marketing projects. While every B2B website design and audience is unique, one thing that affects the SEO of all of them is page speed.

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Marketing Websites Google B2B SEO 119

Martech

JULY 5, 2023

Marketers aren’t having the easiest time migrating from Universal Analytics to Google Analytics 4. Some are so frustrated with the new tool, that they’ve even been holding funerals for UA in the hope that Google might get the message and make a sudden U-turn. Google should be ashamed!” Total cr*p!” “GA4 GA4 = LAME!” “One

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Optinmonster

MARCH 21, 2024

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?

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Martech

JANUARY 10, 2024

Websites made with Google Business Profiles will be turned off in March. If your Ads campaign is linked to a website from Google Business Profile, either change the link before March 1 to keep your ads running or choose to pause your campaigns. Google Sites. Beyond this date, visitors will encounter a “page not found” error.

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Ideal Customer Profiles Profiling Google Marketing Websites 120

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. Google partnered with Lowe’s as an early beta partner. Get MarTech! In your inbox.

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Paid Search Agency Google Ads Media 105

SocialPilot

MAY 1, 2024

Google Business reviews serve as a virtual word-of-mouth, appearing whenever someone looks for your business online. But how to get Google reviews? To leverage the power of Google Business reviews effectively, you need a strategy in place. Why Google Reviews Matter? Well, Google reviews can help you.

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Google Examples Ideal Customer Profiles Lead Scoring 90

CMSWire

APRIL 2, 2024

Can he do it within the Google mothership? The DeepMind founder has a track record of insane AI breakthroughs. Continue reading.

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Google Generation 96

Martech

OCTOBER 4, 2023

X (formerly known as Twitter) has joined forces with the Google Display Network. Moving forward, advertisers will be able to tap into the X home feed inventory through Google Ads Display campaigns – however, exact details of the deal terms remain undisclosed. What has Google said? Powerful marketing. Stay tuned. Get MarTech!

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CMSWire

MAY 14, 2024

Insights into Google's latest AI innovations and their impact on search strategies from I/O 2024. Continue reading.

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CMSWire

MARCH 6, 2024

Google's March 2024 core update is more complex than typical updates and promises big shifts in search rankings. Continue reading.

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Contently

FEBRUARY 8, 2023

Fortunately, Google Trends is a free tool to help solve these challenges. Such long-tail keywords found through Google Trends are easier to rank for. Google Trends also enables you to parse search results by geography for further segmentation, which is useful for targeted pay-per-click campaigns.

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