Marketing Insider Group

NOVEMBER 6, 2023

One such resource is Google’s Ad Grant program, which offers eligible nonprofits $10,000 monthly in ad credits to promote their websites via Google Ads. But your nonprofit will have to go above and beyond its existing marketing strategy to make the most of Google’s grant. That’s why we’ve created this guide!

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Ahrefs

SEPTEMBER 23, 2024

Here’s everything we know about Google’s AI Overviews to date: Google’s AI Overviews are AI-generated summaries for search queries. Google aims … Read more › Or is everything a big hoo-ha and there’s nothing to worry about?

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Google SEO Generation 111

Martech

OCTOBER 7, 2024

Google is rolling out AI-organized search results, and the new links and citations format in the Google AI Overviews. Google said in its testing, searchers “have found AI-organized search results pages more helpful. Google is rolling this out globally to any country where AI Overviews is available. Shop easily with Lens.

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CMSWire

JANUARY 31, 2024

See how AI is transforming digital advertising with Google's new conversational experience, streamlining complex campaigns effortlessly. Continue reading.

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Martech

AUGUST 29, 2024

A new chapter in Google’s antitrust troubles opened yesterday with Yelp filing a lawsuit alleging that Google’s monopoly in search has allowed it to illegally dominate the local search and local search advertising markets. But Google would surely rather be doing things other than defend itself in court. Processing.

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Martech

MAY 21, 2024

Today, Google introduced new creative tools and ad experiences at its annual Google Marketing Live event, held in New York. Here’s what marketers can expect to see at Google, either now or in the coming months. Image: Google. Google announced new brand profiles available on search. Image: Google.

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seo.co

JULY 24, 2024

A Google Penalty is a misnomer. Google issues Manual Actions on sites whose practices violate the company’s guidelines. But Google does not issue penalties algorithmically (even though we state otherwise below). When webmasters claim their site was “penalized” by the latest Google update, it’s incorrect.

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Martech

JUNE 26, 2024

Google announced updates to Google Analytics 4 (GA4) today. Measurement is essential for marketers to understand the impact of their efforts and make more informed decisions,” Steve Ganem, director of product management for Google Analytics, wrote in a blog post. Why we care. It does beg the question why these three sites?

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CMSWire

AUGUST 16, 2024

Discover the impact of Google's August 2024 Core Update. Learn strategies to adapt your SEO and content for better rankings and traffic. Continue reading.

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Google SEO Traffic Marketing & Strategy 125

Martech

SEPTEMBER 17, 2024

Google is on trial for allegedly abusing its dominance of the $200 billion digital advertising industry. The outcome of the landmark case could bring significant changes to Google and publishers. 9) DOJ laid out their accusations as follows: Google controls the advertiser ad network. Google dominates the publisher ad server.

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Martech

AUGUST 14, 2024

Among the possibilities being explored following a judge’s ruling that Google violated antitrust laws , according to Bloomberg : Chrome, Google’s web browser. Android, Google’s operating system. Google Ads, the money-printing machine that generates billions of search and advertising dollars every quarter. Why we care.

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Google Adwords Youtube Rules 114

Martech

OCTOBER 9, 2024

Google today pushed back on “radical and sweeping proposals” from the U.S. Department of Justice in its ongoing antitrust lawsuit over Google’s illegal search monopoly. considering forcing a Google breakup Key concerns raised by Google. These proposals are the latest developments in a lengthy and ongoing legal battle.

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Blast Campaigns Planning Google Marketing Proposals 70

Martech

AUGUST 5, 2024

A federal judge ruled that Google maintained an illegal monopoly in search and advertising markets, marking a significant victory for the Department of Justice. Among other facts established, Google pays Apple $20 billion annually for default search status on iPhones. Key details. Are you getting the most from your stack? Processing.

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Rules Google Act-On Advertising 120

Martech

AUGUST 13, 2024

With Google ruled a monopoly in the world of search, reactions from the search advertising world continue to pour in. Google will appeal (and they said they will in their comically bad statement about the ruling) and that will be a slow process. Google are appealing the ruling, so this will roll on for a while longer.

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Paid Search Agency Google Advertising Agencies Rules 111

Martech

AUGUST 27, 2024

Google today introduced four updates to help retailers ahead of the holiday shopping season. You can now access real-time shopping trends in Google Merchant Center. Google is streamlining the management of local inventory ads by automatically syncing in-store availability from retailers’ websites. AI-powered insights.

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Google Ads Campaigns Generation 126

Martech

AUGUST 6, 2024

However, Google has said it will appeal the ruling, so it will likely be years before anyone knows for certain how everything will fall out. Dig deeper: Why Google lost: The DoJ’s case in 11 slides That said, the ruling comes at a good moment for competitors. We won’t know until U.S.

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Rules Advertising Agencies Advertising Advertisements 132

Ahrefs

SEPTEMBER 30, 2024

These are the 100 most asked questions on Google, along with their monthly search volumes. Top Google questions by growth Many popular questions don’t change from year to year. For example, people have been asking measurement-related questions since forever (e.g., … Read more ›

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Google Examples Studies 92

Martech

SEPTEMBER 4, 2024

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. The post Google Ads unveils advanced performance planner for YouTube campaigns appeared first on MarTech. Why we care. First seen. First seen. Processing.

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Youtube Ads Campaigns Google 120

SocialPilot

OCTOBER 14, 2024

Among many online review platforms, Google Reviews is a standout, attracting 73% of all online reviews. Google Reviews appear right alongside your business listing on Google, persuading potential customers even before they visit your website. Let’s dive into how to manage your Google reviews: 1.

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Martech

SEPTEMBER 10, 2024

As the second day of the Justice Department’s antitrust case against Google got underway, the EU upheld a $2.6 The fine comes from a 2017 case in which regulators said Google abused its dominant market position in favoring its own shopping comparison service. “We The post EU hits Google with $2.6 Processing.

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Google Comparison Rules Paid Search Agency 112

Martech

SEPTEMBER 6, 2024

On Monday, Google and the Justice Department will begin their second antitrust trial of the year. Dig deeper: Antitrust bill could force Google, Facebook and Amazon to shutter parts of ad business At the heart of the case is Google’s operating products for publishers and advertisers. it is not a good omen for Google.

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Paid Search Agency Google Ads Ad Exchange 112

RebelMouse

JULY 17, 2024

Publishers are feeling the squeeze across organic search lately, and now there’s data to prove just how much Google’s dominance is growing. A new joint study by SparkToro and Datos analyzed Google search behavior in 2024 so far, with a focus on what happens after users search. For every 1,000 Google searches in the U.S.,

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Studies Google Guidelines Lead Ranking 138

Martech

AUGUST 7, 2024

Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. This shift impacts advertisers using Google’s simplified campaign management tool and signals a broader push towards AI-driven, cross-platform advertising solutions. according to a Google spokesperson. Why we care.

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Google Campaigns Advertisements Advertising 124

CMSWire

SEPTEMBER 10, 2024

SearchGPT delivers answers; Google serves up links. What's a marketer to do? Continue reading.

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Google Marketing Search Marketing Optimization 115

illumin

APRIL 26, 2024

Google has, for the third time, delayed its self-imposed deadline to eliminate third-party cookies from its Chrome browser. Google announced the deadline shift on April 23, 2024, breaking its previous promise to remove all third-party cookies by the end of the second quarter of 2024. This potentially violates anti-competition rules.

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Google Privacy Work Management API 111

Martech

AUGUST 9, 2024

Google unveiled new features for Local Services Ads (LSA) this week. How it works: Google will choose photos from advertisers’ LSA profiles based on their likelihood to boost engagement. The post Google rolls out new features for Local Service Ads appeared first on MarTech. Email: Business email address Sign me up! Processing.

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Work Management Marketing Management Features Service 126

Martech

SEPTEMBER 9, 2024

Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns in October. ECPC is a light touch of automated bid strategies, allowing you to dip your toe into automated bidding without giving Google full control by just working toward a conversion target. Google is taking that away.

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Cost Per Click CPC Display Ads 111

Martech

SEPTEMBER 10, 2024

With Google’s antitrust jury trial underway, Google claimed the U.S. Dig deeper: EU hits Google with $2.6 billion fine in antitrust case While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms. Dig deeper: EU hits Google with $2.6

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Google Cost Per Click CPC Ad Exchange 112

CMSWire

JULY 26, 2024

Google announces that it has paused full cookie deprecation, but user options could still cause marketers headaches. Continue reading.

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Google Advertising Advertisements Marketing 125

CMSWire

AUGUST 19, 2024

With Google cookies sticking around, we explore the unexpected ways this impacts SEO and digital marketing. Continue reading.

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SEO Google Search Marketing Marketing 133

Martech

AUGUST 19, 2024

Two large publishers, Dotdash Meredith and Ziff Davis, say Google AI Overviews haven’t significantly impacted their traffic. Here’s what the IAC (owner of Dotash) wrote its Q2 2024 shareholder letter: “Google began to roll out AI Overviews in mid-May, the impact on our traffic has been negligible. Links and citations. Why we care.

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Traffic Google Click Rate User-Generated Content 107

Contently

APRIL 5, 2022

Have any companies shaped the digital era more than Google and Facebook? Since its foundation in 1998, Menlo Park-headquartered Google has won the search engine war so consummately that it’s now a verb. Of course, one could argue that Google hasn’t always lived up to its core “don’t be evil” message.

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CMSWire

MARCH 6, 2024

Culture war narratives give Google's organizational coherence a bit too much credit. There's more to the story. Continue reading.

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Google 113

CMSWire

APRIL 16, 2024

After a rough start, more within the tech industry are looking at Google's technical capabilities, resources, and silicon and reassessing it in the AI race. Continue reading.

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Google Resources 111

Martech

MAY 15, 2024

Google is rolling out its AI Overviews search to U.S.-based based users of Google Search in the coming week. This was just one of several significant developments announced by the company at Google I/O yesterday. AI Overviews give answers to queries using generative AI technology powered by Google Gemini. A simpler view.

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Marketing AI Google Opt-out Opt-in 121

CMSWire

FEBRUARY 8, 2024

Google takes a major leap in AI, renaming Bard to Gemini, signaling a new era for its AI services and user access. Continue reading.

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Google Service 130

Martech

MAY 8, 2024

Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. vs. Google antitrust trial. Google’s monopoly power This was defined by the DOJ as “the power to control prices or exclude competition.” More ad revenue for Google.

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