227 Google Ad Placement Cheat Sheet
Spiralytics
JANUARY 14, 2019
One of the most important decisions you’ll make for your business is whether to partner with Google in promoting your website, brand, products, or services on its ad network. Google PPC
Google Related Topics 
Online reputation management (ORM): don’t forget Google when you’re in crisis mode
Biznology
MARCH 27, 2018
Hot news on dedicated news sites doesn’t really tend to stick onto the first two pages of Google much longer than the news cycle. Like I keep on saying, Google only wants hot donuts–they don’t want tough, gummy, flaking two-day-old doughnuts.
5 Powerful Tips to Optimize for Google’s Featured Snippets
Act-On
JULY 5, 2017
Boost the odds of getting ranked with Google Snippets with these powerful tips. Digital Marketing Strategies SEO Google google snippets seo marketing
Google “mobilegeddon” starts today — are you prepared?
Biznology
APRIL 21, 2015
You’re in luck if you’re on the East Coast: Google’s on PST. Rarely does Google actually warn up of an upcoming apocalypse — but they did this time : Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. Google Sites.
How B2B Marketing is Changing in 2018
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up on Google and Facebook, they are placing. 1How B2B Marketing. is Changing in 2018 Insights on Priorities, Tactics, and Challenges. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers.
How to Set Up a Killer Google Analytics Dashboard
Act-On
AUGUST 3, 2017
AdWords Reports & Analytics SEO analytics data and analytics google analytics google analytics dashboardOnce you know how to create a custom Analytics dashboard, your reporting can be automated, shared, and customized for any individual's favorite metrics.
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How to Use Google Analytics to Create More Effective Content
Act-On
APRIL 24, 2018
Learn how to use Google Analytics for tracking the effectiveness of your content marketing? Content Marketing Reports & Analytics SEO analytics content content Creation content marketing Google google analyticsHow effective is your content marketing?
How do you replace Google Site Search?
Biznology
MAY 1, 2017
I’ve gotten a flurry of phone calls recently because Google has announced that they are withdrawing their popular Google Site Search product, which many companies—even large ones—have been using as their website search engine. The post How do you replace Google Site Search?
Things I do to optimize for Google search engine discoverability
Biznology
JANUARY 9, 2018
In my magic realism world, Google spiders, bots, and algos appreciate every little bit of extra data, description, and definition they can. First, I overrule the URL slug that is automatically-generated by WordPress–things-optimize-google-search-engine- discoverability –and replace it literally, things-i-do-to-optimize-for-google-search-engine-discoverability: I make sure I re-label each and every image descriptively.
Should You Optimize Content for Google AMP?
Act-On
NOVEMBER 9, 2016
Adopting the Google AMP protocols to your website will be the next big thing you tackle this year and beyond. What is Google AMP? Its the product of a coalition of equals, technology companies and publishers, driven by Google. Google Launched AMP in Search web results. Google also provides a cache that can be used by anyone at no cost. The Google AMP Cache will cache all AMPs; other companies may build their own AMP cache as well.
Google+ is an antisocial network
Biznology
JULY 22, 2014
For most, Google+ is an antisocial network. Over the last few weeks I have been writing almost exclusively about Google+: Google+ on its third birthday and How to be a Google+ success. Google+ did no such thing. ” might be what Google thought.
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The 23 Best Free Google Chrome Extensions for Digital Marketers
Webbiquity
MARCH 30, 2017
Google Review Count: 332. Google Review Count: 319. A productivity extension for Google Chrome that helps you stay focused on work by restricting the amount of time you can spend on time-wasting websites. Google Review Count: 245. Google Review Count: 230.
The Six Best Google+ Marketing Tools
Webbiquity
JUNE 21, 2016
Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do.
Seven Expert Google Analytics Guides
Webbiquity
FEBRUARY 18, 2015
Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection.
France’s Google is different than ours
Biznology
APRIL 7, 2015
As part of that trip, I brought my unlocked Google Nexus 5 phone, my Apple iPad Air, and my x220 Lenovo ThinkPad in order to (try to, attempt to) keep up with email, business, and this blog. One: visitors from the US cannot use Google the same way we do in the States.
Google has carnal knowledge of social
Biznology
JUNE 23, 2015
Twitter and Google have made amends. Before then, Google built its real-time-web on the immediacy of Twitter, drinking deeply from the nowness of its river of news. Then Twitter cut Google completely off, blocking direct access to the pulse of the Internet.
Introduction to Google Search Console
Hatchbuck
JANUARY 21, 2019
If your site’s performance on Google search results pages were the Wizard of Oz, Google Search Console would be what’s behind the curtain. When used in tandem with Google Search Analytics, you’ll be able to make better decisions for your site content and search optimization.
Google+ on its Third Birthday
Biznology
JULY 1, 2014
I have been covering Google Plus since its inception three years ago. Before I go into G+ as a social network or social media platform, let me remind you that not even Google calls G+ a social network, it calls it a “social layer” and an “authorship tool.” Is G+ Google’s Ellis Island ?
Essential SEO advice directly from Google
Biznology
APRIL 14, 2015
This news directly from Google is old news for those of us in the SEO game. It seems to me that Google’s tired of our draft work. Google seems to want us to revise our first drafts of the web. Be sure to remember that Google trades in pages.
Google unmasks the anonymous with Google Authorship
Biznology
JANUARY 28, 2014
Google has a goal in mind and it has more to do with visitor identification as it relates to targeted advertising than it has to do with improving the quality, speed, or usefulness of searching or finding. Google wants to triangulate real name with as much online behavior as possible. Google’s apps, products, phones, OSes, and services are just elaborate strategies to lure Internet denizens out of the cold and into the system. Google’s conflicted.
Facebook ads vs Google adwords: 7 key criteria to decide
Biznology
JUNE 23, 2017
Google and Facebook accounted for almost 100% of all the growth in U.S. Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. Google now processes over 40,000 search queries every second on average.
Google integrating G+ Pages and YouTube Channels
Biznology
MAY 13, 2014
Yes, Vic Gundotra is leaving Google+ and 1,200 Google+ employees are being moved to other parts of the Google , but Google+ isn’t dead. In fact, it’s becoming more and more embedded into everything that is Google. Google+ as Social Layer.
Two Killer Google+ Mistakes
Digital B2B Marketing
JANUARY 8, 2013
Last week WSJ ran an article entitled “ There’s No Avoiding Google+ ” on the front page. In short, it highlighted the drive by Google to make Google+ pervasive across other Google services. Here is why: There is no Google+ identity. Except Google+.
Google is a lying liar that lies
Biznology
SEPTEMBER 2, 2014
The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not.
Slow and steady content-creation wins the Google Search race
Biznology
JUNE 27, 2017
They’ve taken the content creation life to heart and, as I have finally been optimizing their site for Google Search, it has been a breeze because there is so much to work with. Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year.
Google+ is an island of misfit toys
Biznology
JULY 29, 2014
Google+ Is Potentially Everyone. Maybe the promise of Google+ is not reconnecting with everyone you have or will have ever know – Facebook is amazing at that – maybe Google+ is designed to be the most effecting olly olly oxen free ever to exist, potentially.
Where does Google+ fit into your B2B Marketing plans? [infographic]
Buzz Marketing for Technology
JULY 9, 2014
Have you made Google Plus a part of your marketing strategy yet? After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services.
How to be a Google+ success
Biznology
JULY 8, 2014
It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. There are cooler, smarter, funnier people on Google+ than we have in our own lives now.
The Complete Guide to Google+ for B2B Marketing [Infographic]
Webbiquity
AUGUST 12, 2014
Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner.
24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
Webbiquity
DECEMBER 12, 2012
Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special?
Google Fact Check Feature: What It Means for Your Online Efforts
Act-On
JULY 18, 2017
Learn the steps Google is taking to combat fake news with the Google Fact Check Feature and what it means for your online efforts. Digital Marketing SEO fake news Google google fact check
Tracking Event Conversions with Google Tag Manager
NuSpark
JULY 8, 2018
Learn how to track website conversions that are considered events with Google Tag Manager and Google Analytics. The post Tracking Event Conversions with Google Tag Manager appeared first on NuSpark Marketing.
How to Effectively Prepare for Google Responsive Search Ads
KoMarketing Associates
AUGUST 16, 2018
During the Google Marketing Live conference a few weeks ago, Google once again shook up the paid search world with the announcement of Responsive Search Ads. With these ads, Google will automatically mix, match and test combinations of ad copy provided by the advertiser.
CDNs have what Google needs, speed
Biznology
SEPTEMBER 29, 2015
Google has maintained its austere minimalism, mostly unchanged since 1997, because, as I have said before, speed is king. Google’s like Meb Keflezighi: built for speed. Like Meb, Google prefers to do his daily training runs with the like-paced.
How to Exclude Mobile Apps from Google Display Ad Campaigns
NuSpark
JANUARY 6, 2019
For those folks running Google display campaigns, and you’re targeting mobile audiences, you may not want to target people within apps, or even categories of apps. The new Google Ad interface doesn’t have device options you can exclude, so you need AdWords editor.
What content to blog for Google search success
Biznology
NOVEMBER 29, 2016
Monocultures are vulnerable and true polycultural environments are much more resistant to pathogens, where pathogens are represented by the fickle and volatile shifting sands of Google’s algorithm. The post What content to blog for Google search success appeared first on Biznology.
Google Glass and I
Biznology
APRIL 23, 2014
Google Glass is the first step in the amalgamation of offline and online. Offline Marketing Social Media Marketing Facebook Google Google Glass Mark Zuckerberg
Google’s New Search Could Significantly Change Content Discovery
Contently
SEPTEMBER 25, 2018
But with Google’s latest announcement, they’re about to become a lot more like twins. On September 24, Google unveiled plans for new search features. The centerpiece of the revamped search will be Google Discover , which offers users a customized content feed regardless of whether they type in a search query. This version of Google starts to look a lot like parts of Facebook, Reddit, Twitter, and Pinterest.
An Introductory Guide to Google’s Search Console
Act-On
NOVEMBER 23, 2016
Do you have a direct line to Google? You know, that “ red telephone ” you pick up that helps you cut to the front of the line for anything Google related? The next best thing may be the Google Search Console. What is Google’s Search Console? Search Console, formerly Webmaster Tools prior to May 2015, is a no-charge web service by Google for the individuals who manage website properties. Google’s Search Console can be daunting when you first access it.
Google demands your papers with the Hummingbird algorithm update
Biznology
OCTOBER 15, 2013
Why is Google being such a dick? Because there’s not only billions of dollars being spent of getting to the top of Google, but everything to lose — losing just one spot, going from 2nd to 3rd, to say nothing about going from a top-three organic result on Google to the fifth spot.
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