Understanding Google Analytics Bot and Spider Filtering


What exactly is bot traffic in your Google Analytics data? Of course, some bots can be beneficial, such as bots on Reddit and Google, but there are way too many bots that try to steal your sensitive information. By doing this, you exclude all domains from your data in Google Analytics.

How to Add Users to Google My Business, Google Analytics & Google Ads

Go Beyond SEO

How to Add Users to Google My Business. To invite someone to manage your Google My Business account , you must be the owner of the account. How to Add a User to Google Analytics. When you want to invite someone into Google Analytics, begin by signing in to your account.

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Google and Apple Squabble Over Texting Technology


Google’s public campaign called “Get the Message” urges Apple to adopt newer technology (RCS) to eliminate the problems and create a safer communication channel and improved user experience. Google also has business reasons to push for changes because of its advertising model.

Google Postpones Cookie Deprecation

Rain The Growth Agency

Last month, Google surprised the Internet with its statement that it will postpone the removal of third-party cookies within their owned and operated web browser. By Todd Yu, Group Director, Digital Media Strategy Cookies: marketers love them. Your friends hate them.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Boost Your SEO for Google with These 8 Awesome Tools

Marketing Insider Group

SEO for Google is the foundation of content marketing. Plus, Google updates its algorithm yearly, meaning your SEO strategy needs to continually evolve along with it. Google offers two free tools every business should be using for SEO: Google Search Console and Google Analytics.

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Google Data Studio Tutorial & Overview

Goodish Agency

By now you’ve must have heard of Google Data Studio. Recently at Goodish Agency we hosted a Google Data Studio tutorial and provided our listeners with some useful tips. Google Data Studio Tutorial. What is Google Data Studio? Perks of Google Data Studio.

Google Launched Its September 2022 Core Update


another major update announced by Google. According to Google’s log of search ranking updates , the search engine launched a core update on September 12, 2022. According to Google, core updates are significant, broad changes to its algorithm and systems. Google has.

Things I do to optimize for Google search engine discoverability


In my magic realism world, Google spiders, bots, and algos appreciate every little bit of extra data, description, and definition they can. First, I overrule the URL slug that is automatically-generated by WordPress–things-optimize-google-search-engine- discoverability –and replace it literally, things-i-do-to-optimize-for-google-search-engine-discoverability: I make sure I re-label each and every image descriptively.

Report: B2B Marketers Strategizing to Overcome Google Algorithm Changes

KoMarketing Associates

As Google continues to make changes to its algorithm, new research indicates that B2B marketers are seeing a negative impact on everything from page views to overall revenue. Google’s changing algorithms are not the only problematic area for B2B marketers as of late.

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Google “mobilegeddon” starts today — are you prepared?


You’re in luck if you’re on the East Coast: Google’s on PST. Rarely does Google actually warn up of an upcoming apocalypse — but they did this time : Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. In short, if your website is not mobile-native by today, it will no longer show up on Google mobile search. Google is releasing the mobile friendly update on April 21st. Kiss Your Google Ranking Goodbye.

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Meet Google Analytics 4 (GA4) – Quick Overview

Goodish Agency

Google Analytics 4 is bringing lots of new features that we know you’ll want to hear about! This new version of Google Analytics uses a completely fresh approach unlike some past GA updates. Google Analytics 4 Data Collection. your google ads.

Google unmasks the anonymous with Google Authorship


Google has a goal in mind and it has more to do with visitor identification as it relates to targeted advertising than it has to do with improving the quality, speed, or usefulness of searching or finding. Google wants to triangulate real name with as much online behavior as possible. Google’s apps, products, phones, OSes, and services are just elaborate strategies to lure Internet denizens out of the cold and into the system. Google’s conflicted.

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Unique Insights Available in Google Search Console

Method and Metric

With a number of available tools online that track the health of your website, Google Search Console tops our list as the most all-encompassing, robust platform for insights from organic search.

Google Ads: The Definitive Guide (2018 Update)


You probably know that Google Ads is the fastest way to 10X your sales, thanks to the high buyer intent traffic it drives towards your landing pages. Unlike Facebook, where you’ve to rely on interrupting the user and getting his attention, the user WANTS to pay attention to you on Google. The thing is, if you don’t know what you’re doing, Google Ads can be the fastest way to lose your money. Chapter 1: How a “Bare-Bones Google Ad” Can Get You More Customers.

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Google Analytics Email Marketing Tracking


Google Analytics (GA) is a great free resource that helps you stay on top of your website’s performance. In this post, we’ll show you how to use Google Analytics email tracking to gain statistical insight into your campaigns.

How to Use Google Keyword Planner for Content Creation

Single Grain

Well, you can do exactly that with Google Keyword Planner, a free keyword research tool offered by Google, that helps you: Get new keyword ideas for both new content and your Google Ads. Google Keyword Planner can help you do all that and more.

9 Google Ads Trends You Can’t Ignore in 2021

Single Grain

All SEO practitioners tremble every time Google modifies its ranking algorithm. Google also modifies its advertising platform, not to penalize its users but to empower them. Google wants you to spend more on their ad network because, let's face it, that's how they make money.

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BERT: Google’s New Algorithm That Promises to Revolutionize SERPs


Google is already such an intricate part of people’s lives that many of us chat directly with it. But it is worth remembering: Google is made of algorithms. Let’s understand it all now: What is Google BERT? How does Google BERT work? What is Google BERT?

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Google+ is an antisocial network


Summary: While there may be a subculture of Google+ zealots who treat Google+ like a forum instead of a social network, the majority of people who love Plus are using it, according to Michael Reynolds , as a “source of content, inspiration, and communication” – more like a reader, a place to keep up with mentors, creators, influencers, and thought leaders. For most, Google+ is an antisocial network. Google+ did no such thing. ” might be what Google thought.

How to Build a Technical SEO Dashboard Using Google Data Studio


Carrying out tasks like log file analysis can be done manually using a Google Sheet, but it’s far easier to draw on tools like Logz.io, Loggly, or Splunk. That’s where Google Data Studio (GDS) comes in. Download Impression’s Technical SEO Google Data Studio Dashboard.

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How to Add Your Business to Google

Marketing Insider Group

If you want to boost your online presence, one of the best things you can do is claim your Google business listin g. Especially if you just started marketing your business , Google My Business is a great launching point. You can accomplish this task by adding your business to Google.

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A Comprehensive Guide To Set Up Google Analytics 4

Method and Metric

This is your complete guide to setting up Google Analytics 4 (GA4). analytics SEO Google Anaytics 4

Google Ranking Factors You Need To Know for 2022

Marketing Insider Group

Google ranking factors. Google is constantly evaluating which factors indicate a high-quality website for their users. Nobody (apart from maybe Google themselves) has a crystal ball that can say for sure what these ranking factors for 2022 will be. Say what? You read it right!

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The (Proper) Google Tag Manager

Directive Agency

If you’re not a developer, the thought can be incredibly overwhelming–which is where Google Tag Manager comes into play. What is Google Tag Manager? . Google Tag Manager is the central dashboard from which you can set up these tags and manage them all from one place. .

France’s Google is different than ours


As part of that trip, I brought my unlocked Google Nexus 5 phone, my Apple iPad Air, and my x220 Lenovo ThinkPad in order to (try to, attempt to) keep up with email, business, and this blog. What reminded me the most about the continuum of past, present, and future in technology is the continuum of algorithms that exist concurrently and in parallel on Google, separated by language, region, country, and locale. None of these memories are the result of a Google search.

How do you replace Google Site Search?


I’ve gotten a flurry of phone calls recently because Google has announced that they are withdrawing their popular Google Site Search product, which many companies—even large ones—have been using as their website search engine. The calls are coming because: Google Site Search worked pretty well: There are lots of better search engines out there, but it worked well enough for most people. Google will be showing paid search ads on your website search page.

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Google has carnal knowledge of social


Twitter and Google have made amends. Before then, Google built its real-time-web on the immediacy of Twitter, drinking deeply from the nowness of its river of news. Then Twitter cut Google completely off, blocking direct access to the pulse of the Internet. Thus, Google Plus was born, in an attempt to fill the void that Twitter left, to provide the sustaining breaking news-oxygenated blood that Twitter produced globally effortlessly.

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Google’s Idea to Increase Productivity


Faced with softer-than-expected earnings, a pullback in digital advertising, and the possibility of layoff, Google is betting that the best idea to right the ship is to look internally. The post Google’s Idea to Increase Productivity appeared first on SharpSpring.

Google Analytics Popup Tracking: How to Create Custom Popup Events


In this post, we’ll show you how to set up Google Analytics popup tracking to analyze performance and conversions. Google Analytics gives you insights into your website and audience, but it can be really hard to understand what the data means.

How to Outrank your Competitors on Google

Schubert B2B

Ranking well on Google searches is one of the most important things a business can do to add more customers. Google is the most widely used search engine in the world, owning about 86% of the market share. Google Analytics is a good tool to help with this exercise.

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Google’s Widespread Outage Causes Search Quality Issues


You may have missed it, but Google experienced a large outage on August 8, 2022 around 9:30 p.m. At its peak, more than 40,000 people in the United States reported issues with Google. Even Google’s main home page was taking longer than usual to load.

How Google (Actually) Works


Google is undoubtedly the world’s greatest search engine. In fact, Google controls about 92.05% market share in the internet industry. In plain terms, Google holds a monopoly as not only the most used search engine, but also the most popular online resource. What is Google?

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Essential SEO advice directly from Google


This news directly from Google is old news for those of us in the SEO game. It come to us directly from Google Webmaster Central Blog way back on Friday, May 6, 2011, but it’s becoming more and more essential to read as Google becomes more and more brutal and less and less forgiving when it comes to exiling websites that have ever wronged Google’s sense of SEO integrity. It seems to me that Google’s tired of our draft work.

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How to Add Your Business to Google Maps

Marketing Insider Group

Are you looking to add your business to Google Maps? Google reigns as the top search engine as it claims a 92% share of the market. Not only do you need to appear on the search results, but you also need to be available on Google Maps. Search for Your Business on Google Maps.

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How to Exclude a WordPress URL in Google Analytics


Are you looking for a way to exclude a WordPress URL in Google Analytics? By default, Google Analytics is supposed to track all your WordPress page and post links unless you exclude a particular link from tracking. Exclude a WordPress URL in Google Analytics (Step by Step).

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Google+ on its Third Birthday


I have been covering Google Plus since its inception three years ago. If you don’t want to read a long article then here’s the short version of my analysis of Google’s latest in a series of failed social networking services : Like China, Google is building a state-of-the-art super-city in the middle of nowhere, where nobody cares to live, irrespective of whether anyone actually wants to — or is — living there. Is G+ Google’s Ellis Island ?

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Google integrating G+ Pages and YouTube Channels


Yes, Vic Gundotra is leaving Google+ and 1,200 Google+ employees are being moved to other parts of the Google , but Google+ isn’t dead. In fact, it’s becoming more and more embedded into everything that is Google. It’s Google’s hub, from which YouTube, Google Business Pages, Google Mail, and even Google Apps for Business (which looks like it’s rebranding as Google + Business — interesting).

Google Search Quality Rater Guidelines: How Google Evaluates Your Site


This document reveals how Google determines quality. Here's how content marketers can benefit. Search Engine Basics

Grow Your Traffic Organically: Introducing Google Business Profiles

Buffer Marketing

💡 We're hosting an exclusive webinar where we walk through 10 ways to gain customers with your Google Business Profile. Publishing regularly on your Google Business Profile. ’ or ‘since when could you post on Google?’