How Google (Actually) Works

Google is undoubtedly the world’s greatest search engine. In fact, Google controls about 92.05% market share in the internet industry. In plain terms, Google holds a monopoly as not only the most used search engine, but also the most popular online resource. What is Google?

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9 Google Ads Trends You Can’t Ignore in 2021

Single Grain

All SEO practitioners tremble every time Google modifies its ranking algorithm. Google also modifies its advertising platform, not to penalize its users but to empower them. Google wants you to spend more on their ad network because, let's face it, that's how they make money.

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9 Best Google Ads Tips That Will Drive Conversions

Visitor Queue

Running a successful Google Ads account can make or break your business in 2021. Generally, Google Ads delivers an 8:1 return on investment (you earn $8 for every $1 spent), making it one of the most efficient ways […]. Business Strategy Marketing B2B Growth Google Ads

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Meet Google Analytics 4 (GA4) – Quick Overview

Goodish Agency

Google Analytics 4 is bringing lots of new features that we know you’ll want to hear about! This new version of Google Analytics uses a completely fresh approach unlike some past GA updates. Google Analytics 4 Data Collection. your google ads.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

How to Add Your Business to Google

Marketing Insider Group

If you want to boost your online presence, one of the best things you can do is claim your Google business listin g. Especially if you just started marketing your business , Google My Business is a great launching point. You can accomplish this task by adding your business to Google.

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BERT: Google’s New Algorithm That Promises to Revolutionize SERPs


Google is already such an intricate part of people’s lives that many of us chat directly with it. But it is worth remembering: Google is made of algorithms. Let’s understand it all now: What is Google BERT? How does Google BERT work? What is Google BERT?

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14 Awesome Google Labs Experiments You May Have Missed


by Jesse Noyes | Tweet this Google+ has been the talk of the digital town the past couple of weeks. But while Google’s latest jump into social media is exciting, it can be easy to forget just how much cool stuff Google rolls out on a regular basis. With that in mind, we present 14 cool Google Labs experiments you might have missed. A special thanks goes out to Sean Carlson at Google and Paige Schoknecht of Cutline for pointing out some great features.

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How to Build a Technical SEO Dashboard Using Google Data Studio


Carrying out tasks like log file analysis can be done manually using a Google Sheet, but it’s far easier to draw on tools like, Loggly, or Splunk. That’s where Google Data Studio (GDS) comes in. Download Impression’s Technical SEO Google Data Studio Dashboard.

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Three Reasons To Claim Your Google My Business Listing

Go Beyond SEO

If you haven’t already jumped on the Google My Business bandwagon, now’s the time. Here’s the deal: 80 percent of internet searches go through Google. Yet, 56 percent of potential Google My Business accounts have not been claimed. Claim Google My Business Listing for Local SEO.

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Google Data Studio Tutorial & Overview

Goodish Agency

By now you’ve must have heard of Google Data Studio. Recently at Goodish Agency we hosted a Google Data Studio tutorial and provided our listeners with some useful tips. Google Data Studio Tutorial. What is Google Data Studio? Perks of Google Data Studio.

Things I do to optimize for Google search engine discoverability


In my magic realism world, Google spiders, bots, and algos appreciate every little bit of extra data, description, and definition they can. First, I overrule the URL slug that is automatically-generated by WordPress–things-optimize-google-search-engine- discoverability –and replace it literally, things-i-do-to-optimize-for-google-search-engine-discoverability: I make sure I re-label each and every image descriptively.

Google Ads: The Definitive Guide (2018 Update)


You probably know that Google Ads is the fastest way to 10X your sales, thanks to the high buyer intent traffic it drives towards your landing pages. Unlike Facebook, where you’ve to rely on interrupting the user and getting his attention, the user WANTS to pay attention to you on Google. The thing is, if you don’t know what you’re doing, Google Ads can be the fastest way to lose your money. Chapter 1: How a “Bare-Bones Google Ad” Can Get You More Customers.

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Google unmasks the anonymous with Google Authorship


Google has a goal in mind and it has more to do with visitor identification as it relates to targeted advertising than it has to do with improving the quality, speed, or usefulness of searching or finding. Google wants to triangulate real name with as much online behavior as possible. Google’s apps, products, phones, OSes, and services are just elaborate strategies to lure Internet denizens out of the cold and into the system. Google’s conflicted.

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Google Shares 5 Insights Into Appearing in Google News via @sejournal, @MattGSouthern

Search Engine Journal

Google shares five insights that can help site owners better understand how news appears on surfaces like Google News and Google Search. The post Google Shares 5 Insights Into Appearing in Google News appeared first on Search Engine Journal.

Google’s SERP Features: Get Your Company Listed

Marketing Insider Group

When you consider that Google’s search volume is estimated at 5.8 There’s only so much room on Google’s SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more. What Are Google SERP Features?

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How to Add Your Business to Google Maps

Marketing Insider Group

Are you looking to add your business to Google Maps? Google reigns as the top search engine as it claims a 92% share of the market. Not only do you need to appear on the search results, but you also need to be available on Google Maps. Search for Your Business on Google Maps.

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The Ultimate Guide to Google Analytics for Content Marketing

Marketing Insider Group

Content marketers shouldn’t fear Google Analytics. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Being actionable with what you learn is key to leveraging the true potential of Google Analytics.

Google Launches New Podcast Manager


To meet this demand, Google recently. launched Google Podcasts Manager, a new tool designed to help podcasters learn more about their listeners, including how to reach them more effectively. Google Podcasts. Google said in a statement. From Google.

Google Page Experience: Why Google Page Experience Matters for SEO & How to Improve it

Have you heard about Google Page Experience? The Basics of Google Page Experience. Google Page Experience is a new update – a ranking signal that’s being incorporated into Google’s search algorithm. When Does Google Page Experience Start Influencing Rankings?

Google “mobilegeddon” starts today — are you prepared?


You’re in luck if you’re on the East Coast: Google’s on PST. Rarely does Google actually warn up of an upcoming apocalypse — but they did this time : Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. In short, if your website is not mobile-native by today, it will no longer show up on Google mobile search. Google is releasing the mobile friendly update on April 21st. Kiss Your Google Ranking Goodbye.

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B2B Marketing 101: Get More Out of Google

Marketing Insider Group

One of the best ways to connect with your audience, get leads, and make sales is to make use of the tools that Google has available. Let’s take a look at some of the stats 1 : 70,000 searches get processed by Google each second. 72% of desktop searches happen on Google.

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Google Opens up Its Question Hub to U.S. Publishers


That's why Google created Question Hub. Use Google's "new" question hub to research local questions, just add your state, city, town to your query and se… [link] — Andy Simpson (@Andy Simpson) 1609780839.0. This Google service is free to use.

Google’s 7 Tips For Analyzing a Google Search Traffic Drop via @sejournal, @MattGSouthern

Search Engine Journal

Google gives site owners seven tips for analyzing the main causes of drops in organic search traffic. The post Google’s 7 Tips For Analyzing a Google Search Traffic Drop appeared first on Search Engine Journal.

Analyzing Google SERP Volatility Across 25 Industries


We analyzed Google SERPs across 25 industries to get an idea of what changes are occurring on SERPs on a day-to-day basis. Take a look at what we‘ve found and see what SERP features you should be targeting.


Google+ is an antisocial network


Summary: While there may be a subculture of Google+ zealots who treat Google+ like a forum instead of a social network, the majority of people who love Plus are using it, according to Michael Reynolds , as a “source of content, inspiration, and communication” – more like a reader, a place to keep up with mentors, creators, influencers, and thought leaders. For most, Google+ is an antisocial network. Google+ did no such thing. ” might be what Google thought.

Cracking Google Image Search: How to Win the Web with Visuals


Google image search offers another avenue to generate traffic to your website. The world of SEO isn't for words alone. Did you know you can leverage visuals to win the search battle, too? But how does it work, and how can you strategize to achieve results?

Everything You Need To Know About Google’s New Discovery Ads


Though it wasn’t the first search engine (actually, not even one of the first 20 ), Google is considered a pioneer and an innovator in the digital marketing industry. Google Marketing Live. At the most recent Google Marketing Live event, the company unveiled several new features across their different platforms. One of the most important announcements was the launch of Google Discovery Ads. What Are Google Discovery Ads? Guest post by Esteban Martinez.

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France’s Google is different than ours


As part of that trip, I brought my unlocked Google Nexus 5 phone, my Apple iPad Air, and my x220 Lenovo ThinkPad in order to (try to, attempt to) keep up with email, business, and this blog. What reminded me the most about the continuum of past, present, and future in technology is the continuum of algorithms that exist concurrently and in parallel on Google, separated by language, region, country, and locale. None of these memories are the result of a Google search.

Does Google Hate SEO?

What Does Google Want? Early SEO Tactics and Google’s Pushback. + Why Google (Kind of) Hates SEO. It’s remarkably easy to think of Google as a person. Especially now that we often communicate with Google directly using our voice. “OK OK Google, do you hate me?”.

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How do you replace Google Site Search?


I’ve gotten a flurry of phone calls recently because Google has announced that they are withdrawing their popular Google Site Search product, which many companies—even large ones—have been using as their website search engine. The calls are coming because: Google Site Search worked pretty well: There are lots of better search engines out there, but it worked well enough for most people. Google will be showing paid search ads on your website search page.

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Google has carnal knowledge of social


Twitter and Google have made amends. Before then, Google built its real-time-web on the immediacy of Twitter, drinking deeply from the nowness of its river of news. Then Twitter cut Google completely off, blocking direct access to the pulse of the Internet. Thus, Google Plus was born, in an attempt to fill the void that Twitter left, to provide the sustaining breaking news-oxygenated blood that Twitter produced globally effortlessly.

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How to Set Up Google Analytics eCommerce Tracking for WooCommerce


Google Analytics lets you see what’s working on your site, how customers behave, and find areas to improve. Why Enable WooCommerce Google Analytics Tracking. When you connect a website to Google Analytics, it tracks your website activity and traffic.

Google: Suggestions for Ranking Product Pages via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller offers suggestions on how to improve search visibility for product pages The post Google: Suggestions for Ranking Product Pages appeared first on Search Engine Journal.

Essential SEO advice directly from Google


This news directly from Google is old news for those of us in the SEO game. It come to us directly from Google Webmaster Central Blog way back on Friday, May 6, 2011, but it’s becoming more and more essential to read as Google becomes more and more brutal and less and less forgiving when it comes to exiling websites that have ever wronged Google’s sense of SEO integrity. It seems to me that Google’s tired of our draft work.

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Google+ on its Third Birthday


I have been covering Google Plus since its inception three years ago. If you don’t want to read a long article then here’s the short version of my analysis of Google’s latest in a series of failed social networking services : Like China, Google is building a state-of-the-art super-city in the middle of nowhere, where nobody cares to live, irrespective of whether anyone actually wants to — or is — living there. Is G+ Google’s Ellis Island ?

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Google Web Stories [2021 Study]


Semrush has created a comprehensive research study on Google Web Stories, analyzing 2,400 search results. Data Studies