Online reputation management (ORM): don’t forget Google when you’re in crisis mode

Biznology

Hot news on dedicated news sites doesn’t really tend to stick onto the first two pages of Google much longer than the news cycle. Like I keep on saying, Google only wants hot donuts–they don’t want tough, gummy, flaking two-day-old doughnuts.

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How to Use Google Analytics to Create More Effective Content

Act-On

Learn how to use Google Analytics for tracking the effectiveness of your content marketing? Content Marketing Reports & Analytics SEO analytics content content Creation content marketing Google google analyticsHow effective is your content marketing?

5 Powerful Tips to Optimize for Google’s Featured Snippets

Act-On

Boost the odds of getting ranked with Google Snippets with these powerful tips. Digital Marketing Strategies SEO Google google snippets seo marketing

How to Set Up a Killer Google Analytics Dashboard

Act-On

AdWords Reports & Analytics SEO analytics data and analytics google analytics google analytics dashboardOnce you know how to create a custom Analytics dashboard, your reporting can be automated, shared, and customized for any individual's favorite metrics.

Things I do to optimize for Google search engine discoverability

Biznology

In my magic realism world, Google spiders, bots, and algos appreciate every little bit of extra data, description, and definition they can. First, I overrule the URL slug that is automatically-generated by WordPress–things-optimize-google-search-engine- discoverability –and replace it literally, things-i-do-to-optimize-for-google-search-engine-discoverability: I make sure I re-label each and every image descriptively.

The Six Best Google+ Marketing Tools

Webbiquity

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do.

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How do you replace Google Site Search?

Biznology

I’ve gotten a flurry of phone calls recently because Google has announced that they are withdrawing their popular Google Site Search product, which many companies—even large ones—have been using as their website search engine. The post How do you replace Google Site Search?

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Google Fact Check Feature: What It Means for Your Online Efforts

Act-On

Learn the steps Google is taking to combat fake news with the Google Fact Check Feature and what it means for your online efforts. Digital Marketing SEO fake news Google google fact check

How to Use Google Docs Offline [FAQ]

Hubspot

Google Docs in particular is a fantastic tool for writing, editing, and sharing content with colleagues, enabling collaboration and teamwork on creative projects. How to Use Google Docs Offline. Your Google Docs are ready for offline status. Google Docs

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Content Marketing in the Age of Google RankBrain

Act-On

Do you want to secure more traffic with Google RankBrain? Content Marketing Marketing Strategy SEO content marketing google rankbrain optimize content website trafficUse these strategies to stand out.

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The 23 Best Free Google Chrome Extensions for Digital Marketers

Type A Communications

Evernote Web Clipper Express VPN Eye Dropper Flaunt Giphy for Chrome Google Chrome Extensions Google Voice Hola better Internet Hootlet LastPass MightyText N.A.P.

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An Introductory Guide to Google’s Search Console

Act-On

Do you have a direct line to Google? You know, that “ red telephone ” you pick up that helps you cut to the front of the line for anything Google related? The next best thing may be the Google Search Console. What is Google’s Search Console? Search Console, formerly Webmaster Tools prior to May 2015, is a no-charge web service by Google for the individuals who manage website properties. Google’s Search Console can be daunting when you first access it.

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Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

Google and Facebook accounted for almost 100% of all the growth in U.S. Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. Google now processes over 40,000 search queries every second on average.

Slow and steady content-creation wins the Google Search race

Biznology

They’ve taken the content creation life to heart and, as I have finally been optimizing their site for Google Search, it has been a breeze because there is so much to work with. Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year.

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How to Search on Google: 31 Google Advanced Search Tips

Hubspot

If you’re like me, you probably use Google many times a day. But chances are, unless you're a technology geek, you probably still use Google in its simplest form. The following Google advanced search tips are based on my own experience and things that I actually find useful.

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Google “mobilegeddon” starts today — are you prepared?

Biznology

You’re in luck if you’re on the East Coast: Google’s on PST. Rarely does Google actually warn up of an upcoming apocalypse — but they did this time : Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. Google Sites.

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12 Huge Announcements from the 2018 Google I/O Keynote

Hubspot

That’s the phrase that flashed across the screen at the start of Google I/O 2018, the company’s annual conference for developers. The 12 Biggest Announcements from Google I/O 2018. A more conversational Google Assistant. Hey Google, what’s Multiple Actions? Google Update

Google’s Mobile-First Index: 3 Things You Must Do to Your Website Now

Marketing Insider Group

After nearly a year and a half of testing, Google has finally announced its plan to rollout mobile-first indexing. This means that Google’s search indexing will now value mobile pages over run-of-the-mill desktop pages.

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What content to blog for Google search success

Biznology

Monocultures are vulnerable and true polycultural environments are much more resistant to pathogens, where pathogens are represented by the fickle and volatile shifting sands of Google’s algorithm. The post What content to blog for Google search success appeared first on Biznology.

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Google+ is an antisocial network

Biznology

For most, Google+ is an antisocial network. Over the last few weeks I have been writing almost exclusively about Google+: Google+ on its third birthday and How to be a Google+ success. Google+ did no such thing. ” might be what Google thought.

How to Track Changes in Google Docs [FAQ]

Hubspot

Since it’s accessible to anyone with WiFi and a Gmail account, Google Docs is a popular option for editing and collaborating on content. Fortunately, Google introduced a “Track Changes” feature with Google Docs back in 2014 to ensure easier collaboration and less delete-regret.

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How to Optimize Ads and Save Money on Google AdWords

NuSpark

If so, then using Google AdWords is an ideal solution. You pay for everyone Google AdWords sends to your landing page. Learn to Play by Google’s Rules. It becomes more difficult because two masters control your ad’s success — Google and your potential customer.

France’s Google is different than ours

Biznology

As part of that trip, I brought my unlocked Google Nexus 5 phone, my Apple iPad Air, and my x220 Lenovo ThinkPad in order to (try to, attempt to) keep up with email, business, and this blog. One: visitors from the US cannot use Google the same way we do in the States.

Google has carnal knowledge of social

Biznology

Twitter and Google have made amends. Before then, Google built its real-time-web on the immediacy of Twitter, drinking deeply from the nowness of its river of news. Then Twitter cut Google completely off, blocking direct access to the pulse of the Internet.

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Google, Kaon Interactive and Lenovo Disrupt Enterprise Sales and Marketing with Breakthrough Standalone Virtual Reality Headset Experience

Kaon

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, announced that it is extending its commitment to drive virtual reality adoption in the enterprise with the Google Daydream VR standalone headset. A first for the Google Daydream platform, the Mirage Solo functions standalone, meaning that it doesn’t use a separate smartphone and isn’t tethered by cords or Bluetooth to a PC.

What we think about Google’s AMP for Email

Modern Marketing

AMP, or Accelerated Mobile Pages, was developed by Google to efficiently load modules within web pages, specifically on mobile devices. Example of Pinterest using Google's Amp for Email. Example of Doodle using Google's Amp for Email for real-time scheduling.

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Seven Expert Google Analytics Guides

Webbiquity

Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection.

Essential SEO advice directly from Google

Biznology

This news directly from Google is old news for those of us in the SEO game. It seems to me that Google’s tired of our draft work. Google seems to want us to revise our first drafts of the web. Be sure to remember that Google trades in pages.

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Google+ on its Third Birthday

Biznology

I have been covering Google Plus since its inception three years ago. Before I go into G+ as a social network or social media platform, let me remind you that not even Google calls G+ a social network, it calls it a “social layer” and an “authorship tool.” Is G+ Google’s Ellis Island ?

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How Experimentation Keeps Brands Competitive – Even Against Players Like Google

ScribbleLive

The launch of Google’s job search functionality , which followed its foray into travel , might leave businesses in other verticals worried their industries are next – and how they could ever compete with the search giant. I am not sure Google can provide all the answers here.

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Is Your Content Fresh Enough to Attract Google?

Marketing Insider Group

The post Is Your Content Fresh Enough to Attract Google? So, you publish a new blog post or how-to video twice a week – does that mean your site is fresh as a summer rose? Not to the search engines. There’s more to website freshness than posting new content.

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Two Killer Google+ Mistakes

Digital B2B Marketing

Last week WSJ ran an article entitled “ There’s No Avoiding Google+ ” on the front page. In short, it highlighted the drive by Google to make Google+ pervasive across other Google services. Here is why: There is no Google+ identity. Except Google+.

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Use reviews on your blog to gussy up your Google search results

Biznology

If you’ve ever wondered how some search engine results come up with gold stars, those are called Google Reviews. They’re part of a special structured data coding, called schema, that tells Google which web site pages contain proper 1-5 star reviews.

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12 Google Sheets Add-Ons to Streamline Reporting

Hubspot

Google Sheets can be used for a lot more than just storing and organizing your data. Before we dive into the 12 Google Sheet add-ons, here’s a brief overview on how to download a Google Sheets add-on: 1. Open new or existing google spreadsheet. Google Sheets

Google integrating G+ Pages and YouTube Channels

Biznology

Yes, Vic Gundotra is leaving Google+ and 1,200 Google+ employees are being moved to other parts of the Google , but Google+ isn’t dead. In fact, it’s becoming more and more embedded into everything that is Google. Google+ as Social Layer.

Google unmasks the anonymous with Google Authorship

Biznology

Google has a goal in mind and it has more to do with visitor identification as it relates to targeted advertising than it has to do with improving the quality, speed, or usefulness of searching or finding. Google wants to triangulate real name with as much online behavior as possible. Google’s apps, products, phones, OSes, and services are just elaborate strategies to lure Internet denizens out of the cold and into the system. Google’s conflicted.

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Healthcare Marketing: Google’s Guide to Patient Recruitment

Marketing Insider Group

According to a recent Google webinar, the […]. The post Healthcare Marketing: Google’s Guide to Patient Recruitment appeared first on Marketing Insider Group.

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27 B2B Marketing Measurement Reports in Google Analytics

KoMarketing Associates

Google Analytics has over 100 different reports available out-of-the-box. That’s why I’ve pulled together this collection of 27 Google Analytics reports that are sure to provide value to B2B marketers. This list is structured to work progressively down the left-hand navigation within Google Analytics. Audience reports in Google Analytics provide B2B marketers with more information about relevant characteristics of their users.

Google is a lying liar that lies

Biznology

The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not.

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Google+ is an island of misfit toys

Biznology

Google+ Is Potentially Everyone. Maybe the promise of Google+ is not reconnecting with everyone you have or will have ever know – Facebook is amazing at that – maybe Google+ is designed to be the most effecting olly olly oxen free ever to exist, potentially.

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