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Understanding Google Analytics Bot and Spider Filtering

Webbiquity

What exactly is bot traffic in your Google Analytics data? Of course, some bots can be beneficial, such as bots on Reddit and Google, but there are way too many bots that try to steal your sensitive information. By doing this, you exclude all domains from your data in Google Analytics.

Analytics 245
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How to Add Users to Google My Business, Google Analytics & Google Ads

Go Beyond SEO

How to Add Users to Google My Business. To invite someone to manage your Google My Business account , you must be the owner of the account. How to Add a User to Google Analytics. When you want to invite someone into Google Analytics, begin by signing in to your account.

SEO 78
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Google Index: How to Get Your Website Indexed by Google

SEMrush

Google‘s search index is a database of billions of webpages. Learn how to get Google to index your site. Tactics & Troubleshooting

Google 113
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Google Ads Down For Advertisers, Google Confirms via @sejournal, @brookeosmundson

Search Engine Journal

Google Ads platform is down for advertisers around the world right now. The post Google Ads Down For Advertisers, Google Confirms appeared first on Search Engine Journal. See the latest updates around the ongoing issue here.

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Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

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Boost Your SEO for Google with These 8 Awesome Tools

Marketing Insider Group

SEO for Google is the foundation of content marketing. Plus, Google updates its algorithm yearly, meaning your SEO strategy needs to continually evolve along with it. Google offers two free tools every business should be using for SEO: Google Search Console and Google Analytics.

Tools 269
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Things I do to optimize for Google search engine discoverability

Biznology

In my magic realism world, Google spiders, bots, and algos appreciate every little bit of extra data, description, and definition they can. First, I overrule the URL slug that is automatically-generated by WordPress–things-optimize-google-search-engine- discoverability –and replace it literally, things-i-do-to-optimize-for-google-search-engine-discoverability: I make sure I re-label each and every image descriptively.

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Google Data Studio Tutorial & Overview

Goodish Agency

By now you’ve must have heard of Google Data Studio. Recently at Goodish Agency we hosted a Google Data Studio tutorial and provided our listeners with some useful tips. Google Data Studio Tutorial. What is Google Data Studio? Perks of Google Data Studio.

Agency 83
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What Marketers Need to Know About Google Analytics 4

Industrial Marketer

Google has not made major changes to its analytics platform in 10 years, which means the transition to Google Analytics 4 (GA4) is a big deal. For many marketers, Google’s current version, known as Universal Analytics (UA), is all they know.

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Google “mobilegeddon” starts today — are you prepared?

Biznology

You’re in luck if you’re on the East Coast: Google’s on PST. Rarely does Google actually warn up of an upcoming apocalypse — but they did this time : Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. In short, if your website is not mobile-native by today, it will no longer show up on Google mobile search. Google is releasing the mobile friendly update on April 21st. Kiss Your Google Ranking Goodbye.

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How to Add Your Business to Google

Marketing Insider Group

If you want to boost your online presence, one of the best things you can do is claim your Google business listin g. Especially if you just started marketing your business , Google My Business is a great launching point. You can accomplish this task by adding your business to Google.

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Content Marketing Showdown: Google vs. Facebook

Contently

Have any companies shaped the digital era more than Google and Facebook? Since its foundation in 1998, Menlo Park-headquartered Google has won the search engine war so consummately that it’s now a verb. WINNER: Google. WINNER: Google. WINNER: Google.

Facebook 133
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Google unmasks the anonymous with Google Authorship

Biznology

Google has a goal in mind and it has more to do with visitor identification as it relates to targeted advertising than it has to do with improving the quality, speed, or usefulness of searching or finding. Google wants to triangulate real name with as much online behavior as possible. Google’s apps, products, phones, OSes, and services are just elaborate strategies to lure Internet denizens out of the cold and into the system. Google’s conflicted.

Google 174
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Google Ads: The Definitive Guide (2018 Update)

SendX

You probably know that Google Ads is the fastest way to 10X your sales, thanks to the high buyer intent traffic it drives towards your landing pages. Unlike Facebook, where you’ve to rely on interrupting the user and getting his attention, the user WANTS to pay attention to you on Google. The thing is, if you don’t know what you’re doing, Google Ads can be the fastest way to lose your money. Chapter 1: How a “Bare-Bones Google Ad” Can Get You More Customers.

Ads 163
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GA4 and Google Ads: What B2B Marketers Need to Know

KoMarketing Associates

Are you ready for the move to Google Analytics 4? It’s exciting, but maybe a little overwhelming, too—especially if you’re a Google Ad user and are trying to figure out what the shift means for your ad campaigns. How do I Connect GA4 and Google Ads? .

Ads 197
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How to Use Google Keyword Planner for Content Creation

Single Grain

Well, you can do exactly that with Google Keyword Planner, a free keyword research tool offered by Google, that helps you: Get new keyword ideas for both new content and your Google Ads. Google Keyword Planner can help you do all that and more.

Keyword 100
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Meet Google Analytics 4 (GA4) – Quick Overview

Goodish Agency

Google Analytics 4 is bringing lots of new features that we know you’ll want to hear about! This new version of Google Analytics uses a completely fresh approach unlike some past GA updates. Google Analytics 4 Data Collection. your google ads.

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Unique Insights Available in Google Search Console

Method and Metric

With a number of available tools online that track the health of your website, Google Search Console tops our list as the most all-encompassing, robust platform for insights from organic search.

Search 52
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Google Analytics 4: Native RebelMouse Integration

RebelMouse

This is a full guide on how to set up Google Analytics 4 (GA4) and connect it to RebelMouse’s. Create a Google Analytics Account. First, you will need to set up a Google Analytics account. data-sharing settings to control which data you share with Google. Here's Google's.

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Google+ is an antisocial network

Biznology

Summary: While there may be a subculture of Google+ zealots who treat Google+ like a forum instead of a social network, the majority of people who love Plus are using it, according to Michael Reynolds , as a “source of content, inspiration, and communication” – more like a reader, a place to keep up with mentors, creators, influencers, and thought leaders. For most, Google+ is an antisocial network. Google+ did no such thing. ” might be what Google thought.

Network 175
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Google Analytics Email Marketing Tracking

SendGrid

Google Analytics (GA) is a great free resource that helps you stay on top of your website’s performance. In this post, we’ll show you how to use Google Analytics email tracking to gain statistical insight into your campaigns.

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9 Google Ads Trends You Can’t Ignore in 2021

Single Grain

All SEO practitioners tremble every time Google modifies its ranking algorithm. Google also modifies its advertising platform, not to penalize its users but to empower them. Google wants you to spend more on their ad network because, let's face it, that's how they make money.

Ads 91
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How to Build a Technical SEO Dashboard Using Google Data Studio

Webbiquity

Carrying out tasks like log file analysis can be done manually using a Google Sheet, but it’s far easier to draw on tools like Logz.io, Loggly, or Splunk. That’s where Google Data Studio (GDS) comes in. Download Impression’s Technical SEO Google Data Studio Dashboard.

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BERT: Google’s New Algorithm That Promises to Revolutionize SERPs

RockContent

Google is already such an intricate part of people’s lives that many of us chat directly with it. But it is worth remembering: Google is made of algorithms. Let’s understand it all now: What is Google BERT? How does Google BERT work? What is Google BERT?

SERP 251
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France’s Google is different than ours

Biznology

As part of that trip, I brought my unlocked Google Nexus 5 phone, my Apple iPad Air, and my x220 Lenovo ThinkPad in order to (try to, attempt to) keep up with email, business, and this blog. What reminded me the most about the continuum of past, present, and future in technology is the continuum of algorithms that exist concurrently and in parallel on Google, separated by language, region, country, and locale. None of these memories are the result of a Google search.

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8 Google Ads Hacks Every Marketer Must Know

Spiralytics

And Google Ads is one of the leading tools to drive such success.But using Google Ads is not easy. Even with great organic search ranks, your results still need a solid boost in Google Search.That is where Google Ads comes in. What is Google Ads? Image : Google Ads.

Ads 96
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Google Updates Discover Follow Feed Guidelines via @sejournal, @martinibuster

Search Engine Journal

Google updated the Discover Follow feed guidelines to highlight the importance of two feed elements The post Google Updates Discover Follow Feed Guidelines appeared first on Search Engine Journal.

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How do you replace Google Site Search?

Biznology

I’ve gotten a flurry of phone calls recently because Google has announced that they are withdrawing their popular Google Site Search product, which many companies—even large ones—have been using as their website search engine. The calls are coming because: Google Site Search worked pretty well: There are lots of better search engines out there, but it worked well enough for most people. Google will be showing paid search ads on your website search page.

Sites 124
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Google has carnal knowledge of social

Biznology

Twitter and Google have made amends. Before then, Google built its real-time-web on the immediacy of Twitter, drinking deeply from the nowness of its river of news. Then Twitter cut Google completely off, blocking direct access to the pulse of the Internet. Thus, Google Plus was born, in an attempt to fill the void that Twitter left, to provide the sustaining breaking news-oxygenated blood that Twitter produced globally effortlessly.

Google 175
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Boost Your SEO for Google with These 8 Awesome Tools

Marketing Insider Group

SEO for Google is the foundation of content marketing. Plus, Google updates its algorithm yearly, meaning your SEO strategy needs to continually evolve along with it. Google offers two free tools every business should be using for SEO: Google Search Console and Google Analytics.

Tools 209
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Report: B2B Marketers Strategizing to Overcome Google Algorithm Changes

KoMarketing Associates

As Google continues to make changes to its algorithm, new research indicates that B2B marketers are seeing a negative impact on everything from page views to overall revenue. Google’s changing algorithms are not the only problematic area for B2B marketers as of late.

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Deconstructing Google’s Helpful Content Update

MarketMuse

For some this update will prove to be an advantage, but for others it may pose a grave risk. Here's what you should pay attention to.

Help 111
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Google Ranking Factors You Need To Know for 2022

Marketing Insider Group

Google ranking factors. Google is constantly evaluating which factors indicate a high-quality website for their users. Nobody (apart from maybe Google themselves) has a crystal ball that can say for sure what these ranking factors for 2022 will be. Say what? You read it right!

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Essential SEO advice directly from Google

Biznology

This news directly from Google is old news for those of us in the SEO game. It come to us directly from Google Webmaster Central Blog way back on Friday, May 6, 2011, but it’s becoming more and more essential to read as Google becomes more and more brutal and less and less forgiving when it comes to exiling websites that have ever wronged Google’s sense of SEO integrity. It seems to me that Google’s tired of our draft work.

Google 175
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10 Google Sheet Templates for SEO and Content Marketing

Marketing Insider Group

Using a Google sheet for content marketing planning and SEO management is one of the most effective ways you can keep your strategy on track. But Google sheets should not be underestimated among them. 10 Google Sheet Templates for SEO and Content Marketing.

Template 253
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Google Analytics Popup Tracking: How to Create Custom Popup Events

Optinmonster

In this post, we’ll show you how to set up Google Analytics popup tracking to analyze performance and conversions. Google Analytics gives you insights into your website and audience, but it can be really hard to understand what the data means.

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Google integrating G+ Pages and YouTube Channels

Biznology

Yes, Vic Gundotra is leaving Google+ and 1,200 Google+ employees are being moved to other parts of the Google , but Google+ isn’t dead. In fact, it’s becoming more and more embedded into everything that is Google. It’s Google’s hub, from which YouTube, Google Business Pages, Google Mail, and even Google Apps for Business (which looks like it’s rebranding as Google + Business — interesting).

Youtube 175
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Google+ on its Third Birthday

Biznology

I have been covering Google Plus since its inception three years ago. If you don’t want to read a long article then here’s the short version of my analysis of Google’s latest in a series of failed social networking services : Like China, Google is building a state-of-the-art super-city in the middle of nowhere, where nobody cares to live, irrespective of whether anyone actually wants to — or is — living there. Is G+ Google’s Ellis Island ?

Google 175
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The (Proper) Google Tag Manager

Directive Agency

If you’re not a developer, the thought can be incredibly overwhelming–which is where Google Tag Manager comes into play. What is Google Tag Manager? . Google Tag Manager is the central dashboard from which you can set up these tags and manage them all from one place. .

Agency 52
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Google Business Profiles for Lawyers

DAGMAR Marketing

How and Why you Need to Optimize Your Law Firm Google Business Profile. And, probably the best way to establish and maintain that local presence is through your Google Business Profile (GBP). GBP was previously known (and is commonly still referred to) as Google My Business or GMB.