PureB2B

FEBRUARY 16, 2021

PurePredict aggregates and analyzes three layers of intent data – contact-level intent, domain-level consumption trends, and company-level social media intent triggers to provide more accurate in-market buying predictions. First Party Intent Data – Delivers Contact-Level Content Consumption and Behavioral Trends.

Intent Data 117

Intent Data Intent Top of Funnel Phishing 117

SWZD

MARCH 15, 2021

In 1996, Bill Gates famously proclaimed, “content is king.” Twenty-five years later, this phrase resonates more than ever. But content alone is not enough. Businesses need the proper context to deliver the right marketing messages to the right people, at the right time.

Intent Data 129

Intent Data Intent B2B Content 129

Zoominfo

MAY 21, 2021

That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. To use a sports analogy: If firmographic data shows where all the players are on the field, intent data shows what they’re each about to do next.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

Zoominfo

OCTOBER 5, 2021

According to a Demand Gen Report Survey, 80% of companies that leverage intent data say it helped with ABM account prioritization and scoring. Here are five ways intent data can improve your ABM campaigns. 5 Ways Intent Data Can Improve Your ABM Campaigns 1. Get a Demo 2.

Intent Data 100

Intent Data Account Based Marketing ABM Intent 100

Liveintent

JULY 19, 2021

Retail giants like Walmart, Target, and Walgreens understand the value of first-party audience data, which is why these and so many other retailers have launched their own retail media networks. Companies of all sizes can combine their strong consumer relationships and first-party audience data to unlock revenue via media opportunities.

Ad Building 127

Ad Building Marketing Analytics Tools Webinar Metrics eCommerce 127

KoMarketing Associates

AUGUST 31, 2021

As B2B marketers look ahead to the remainder of the year, they are becoming increasingly aware of the need to utilize the data and analytics at their fingertips. In terms of data-driven tactics, about 50% of B2B marketers have centralized customer data, while almost 20% intend to have this in place in the coming months.

B2B Marketing 244

B2B Marketing B2B Statistics Intent Data 244

Heinz Marketing

JANUARY 15, 2021

Use the data to determine a specific problem they are searching answers for and address it on a call or email. You could use intent data from tech companies to see what service a customer is researching on your website and then create a short customized prospecting demo video showcasing it. Personalized sales calls.

Template 138

Template Outreach Conference Touchpoints 138

KoMarketing Associates

NOVEMBER 17, 2021

Conversica recently published its “2021 State of Account-Based Marketing Report,” and data indicated that marketers and sales reps are relatively on the same page about the potential of ABM. Nearly 83% believe in ABM’s ability to deliver intent data that sales reps can leverage as well.

Account Based Marketing 214

Account Based Marketing ABM Marketing Report Sales Qualified Leads 214

PureB2B

JANUARY 8, 2021

However, by following some easy to implement best practices, you can turn your current lead generation strategy into a lead conversion machine in 2021. So why does this matter for 2021? The best way around this and possibly the most useful skill to master for lead generation in 2021 is to create a value narrative for your campaigns.

Lead Generation 118

Lead Generation Practices Sales Qualified Leads Lead Ranking 118

Engagio

DECEMBER 28, 2020

In this read, we’re going to make it easy to not let opportunity slip through our fingers in 2021. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? What is your best advice for people to succeed with ABM in 2021?

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

KoMarketing Associates

JANUARY 19, 2022

MarTech Tools That Drive Intent Data. Buyer intent data tools help B2B cybersecurity marketers gain insight into how and when prospects are interacting with a brand, what assets are performing best, which messaging resonates with the target audience, and more. Intent data. The Imageflip Meme Generator.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

DECEMBER 8, 2021

Additionally, 62% of high performers organize account-based data from contact-based systems, and can append data for deeper insights and more accurate reporting. As more B2B marketers reap the benefits of account-based marketing, previous research suggests that it may be the result of making it a top priority.

Marketing Report 213

Marketing Report Account Based Marketing B2B Marketing B2B 213

Zoominfo

DECEMBER 15, 2020

Which means things shaking up in the B2B world — holiday emails are being blasted, sales deals are being closed, and 2021 recruitment strategies are finishing up. Find More Selling Opportunities with Buyer Intent Data. Our post, “What is Buyer Intent Data? Read more: What is Buyer Intent Data?

Work Management 237

Work Management Marketing Management Cold Calling Tips 237

Zoominfo

DECEMBER 20, 2024

Key Features: Integration with Gmail, Outlook, Office 365 Automatic syncing of activity data Scheduling automation features Email tracking and interaction monitoring Personalized email campaigns Learn More about Cirrus Insight 4. Slack connects team members and integrates with various tools used in daily operations.

Work Management 130

Work Management Marketing Management Top of Funnel Zoominfo 130

Zoominfo

FEBRUARY 1, 2021

Once you clear out the dirty data and replenish your CRM with fresh, quality data, your sales team can use the insights to streamline their prospecting and turn more leads into customers. link] — ZoomInfo (@ZoomInfo) January 28, 2021. Hone Your Prospecting Techniques with Data Insights.

Cold Calling 246

Cold Calling Zoominfo Marketing & Strategy Ideal Customer Profiles 246

NetLine

AUGUST 13, 2024

2021 research from McKinsey showed that 76% of consumers become frustrated when personalization doesn’t occur. Beyond your organization’s own zero and first-party consumer data, buyer intent data represents some of the most actionable information available to organizations. ” Consumers want personalization.

Account Based Marketing 52

Account Based Marketing Personalization Intent Data ABM 52

Hubspot

JANUARY 4, 2021

So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. Here's what else 2021 has in store based on the predictions of this fabulous group of marketing leaders. Look for more intimate, and more topical online get-togethers in 2021. Brand Values.

Trends 101

Trends Marketing AI Work Management Planning 101

PureB2B

FEBRUARY 16, 2021

PurePredict aggregates and analyzes three layers of intent data – contact-level intent, domain-level consumption trends, and company-level social media intent triggers to provide more accurate in-market buying predictions. First Party Intent Data – Delivers Contact-Level Content Consumption and Behavioral Trends.

Intent Data 62

Intent Data Intent Top of Funnel Phishing 62

Heinz Marketing

FEBRUARY 5, 2025

Data-Driven Optimization: Leverage CRM and intent data to refine targeting, adjust messaging, and optimize campaign performance. Double Down on GTM Fundamentals Your go-to-market (GTM) strategy must be lean, intentional, and fully aligned across teams. This was reflected in spending patterns.

Ideal Customer Profiles 74

Ideal Customer Profiles Efficiency Marketing Analytics Tools Cost 74

PureB2B

MAY 2, 2022

Intent data has become an increasingly important element of the B2B marketing stack in recent years. But despite 99% of companies reporting to use intent data in some way, it also poses significant challenges to marketers looking to integrate it into their lead generation strategies. How to Measure ROI from Intent Data.

Intent Data 62

Intent Data Intent ROI B2B Marketing 62

Zoominfo

MARCH 6, 2021

For behavioral segmentation, intent data plays a significant role in understanding lead behaviors. Pacific Northwest, geographic data will ensure you’re targeting leads in Oregon and Washington. link] — ZoomInfo (@ZoomInfo) January 27, 2021. And that starts with clean data. Behavioral Segmentation.

Segmentation 204

Segmentation Account Based Marketing Lead Ranking Lead Scoring 204

Content4Demand

JULY 2, 2021

Nominate yourself or a peer via the 2021 B2B Innovator Awards Nominations Form by 5 p.m. ET on July 16, 2021. DGR will release a complete report highlighting all the 2021 B2B Innovator Awards winners. How intent data can help align content for specific stages of the buying journey (with real-world examples!).

Peer-to-peer 108

Peer-to-peer Intent Data Content CMO 108

Oktopost

JULY 12, 2021

8 B2B Lead Generation Ideas for 2021. These are our top eight lead generation strategies for you to implement in 2021 and beyond. Make Your Outreach Personal with Data. Therefore, it is necessary to take your outreach strategy and make it personal with the user data you collect. . Source: Gartner. Start a Podcast.

Lead Generation 87

Lead Generation Marketing Qualified Leads Top of Funnel Lead Ranking 87

Convince & Convert

APRIL 25, 2024

The great and powerful Andy Crestodina said as much in 2021. pic.twitter.com/GoYes0RBV1 — Andy Crestodina (@crestodina) March 17, 2021 Regardless of personal opinions, we as marketers can leave our heads in the sand on quality data The 14.3% Buyer-level intent data is perhaps the best means to accomplishing this.

B2B 152

B2B Case Studies Case Study Content 152

Smashmouth Marketing

JUNE 1, 2022

2018 Add IDLs (intent data leads). 2021 70% year on year growth during Covid. Here’s the fifteen year timeline: 2007 Formed Green Leads, providing SQLs (appointments). 2008 The two of us get married. 2009 Closed our first billion-dollar company (at higher than industry price). 2016 Add ICPs, EQLs (event qualified leads).

Sales Qualified Leads 246

Sales Qualified Leads Activities Ideal Customer Profiles Lead Ranking 246

NetLine

AUGUST 14, 2023

Buyer-level intent data allows sales teams to cut down on the amount of time they spend prospecting, doing cold outreach, and waiting weeks to hear from prospective buyers. So Much Data, So Little Action The B2B industry is awash in billions of different data points. So how much have things changed?

Intent Data 52

Intent Data Intent Touchpoints B2B Sales 52

Martech

DECEMBER 2, 2021

Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. He added, “Often this is due to an inability to use intent data and outreach at various touchpoints.”. Belief in the sales value of ABM.

Account Based Marketing 145

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 145

Litmus

JUNE 1, 2021

The trends of plateauing marketing budgets and shrinking teams will be a long-term reality for marketers throughout 2021, forcing all brands — from enterprises to SMBs — to prioritize agility. An agile marketing strategy will continue to be important as we dive into 2021. Think about it in terms of crawling, walking and then running.

Enterprise Management 68

Enterprise Management Work Management Marketing Budget Marketing Automation Services 68

TrustRadius Marketing

OCTOBER 3, 2022

To adapt to this shift in buying behavior, brands not only need to consider new avenues such as intent data, but they also need to dig deeper into the best intent data sources for prospecting new customers. Intent data is a powerful resource that can help brands reach some of their most valuable prospects in the market.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52

Inbox Insight

JULY 16, 2021

To see the tangible benefits for yourself, join us as we take a look at what lies ahead for marketers along with some popular tried and tested approaches to carry you through the rest of 2021. ABM really took hold in 2020, yet 2021 will see it reach the next level and beyond thereafter. The post Running an ABM Strategy in 2021?

Account Based Marketing 98

Account Based Marketing Demand Generation ABM Ideal Customer Profiles 98

NetLine

DECEMBER 7, 2023

While we’ve explored the insights and advantages B2B intent data offers in previous posts, let’s shift our focus to a specific application of this transformative resource: Account-Based Marketing (ABM). Buyer-level intent data helps you to point out the buyers working at in-market accounts.

Account Based Marketing 52

Account Based Marketing Intent Data Intent ABM 52

Only B2B

AUGUST 11, 2022

Commence gathering intent data. The greatest place to begin your client acquisition strategy is with intent data. You can more effectively target your audience and lower client acquisition costs with the aid of this data. In actuality, Google ranks websites based on search intent.

Acquisitions 118

Acquisitions Intent Data Marketing Budget Work Management 118

SWZD

MARCH 6, 2021

Tune in to our EMEA State of IT webinar, delving into business-level intent data from our annual research report and find out why Europe is highly optimistic about tech budgets for 2021 and beyond.

Webinar Metrics 62

Webinar Metrics Intent Data Intent Research 62

SWZD

MARCH 1, 2021

Tune in to our EMEA State of IT webinar, delving into business-level intent data from our annual research report and find out why Europe is highly optimistic about tech budgets for 2021 and beyond.

Webinar Metrics 62

Webinar Metrics Intent Data Intent Research 62

SWZD

MARCH 1, 2021

SWZD’s annual State of the IT report provides business-level intent data and insight into how and where businesses plan to invest their technology budgets across a variety of established and emerging tech categories.

Webinar Metrics 80

Webinar Metrics Intent Data Vendors Intent 80

PureB2B

JANUARY 8, 2021

However, by following some easy to implement best practices, you can turn your current lead generation strategy into a lead conversion machine in 2021. So why does this matter for 2021? The best way around this and possibly the most useful skill to master for lead generation in 2021 is to create a value narrative for your campaigns.

Lead Generation 62

Lead Generation Practices Sales Qualified Leads Lead Ranking 62

NetLine

JULY 17, 2023

As B2B marketing becomes more complex, high-quality, buyer-level, and validated intent data is necessary to drive success. But as B2B marketers start using intent data, what do they need to get the most out of it? So, with that in mind, what skills and competencies do marketers need to get the most out of intent data?

Intent Data 52

Intent Data Intent Lead Ranking B2B Marketing 52