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Urban digital transformation: Insights for marketers from global smart cities

Martech

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. Their SUNOPS software helped resolve tracker performance issues, resulting in a 99% improvement. Processing.

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Digital transformation begins when tradition meets innovation

Martech

Dig deeper: 4 pitfalls of digital transformations and how to avoid them Digital transformation as a multi-generational talent magnet At least 88% of complex, large-scale change programs or digital transformation initiatives fail to meet their objectives. The result is a business model force multiplier.

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Why Ignoring Data Is Derailing AI-Driven Digital Transformation—And Accurate Sales Forecasting

Ivan Guzenko - Forbes

getty In the race of digital transformation, artificial intelligence (AI) is often positioned as a game changer. for Forbes Technology Council COUNCIL POST Expertise from Forbes Councils members, operated under license. .

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What AI Investments Can Learn From Past Digital Transformation Efforts

Ivan Guzenko - Forbes

getty Despite massive expectations, businesses have historically been disappointed in the actual returns from their digital transformation investments. In fact, the Harvard Business Review's 2022 analysis of various studies found that digital transformations failed to meet their original objectives between 70% and 95% of the time.

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How to Overcome the Pain Points of Your CRM

The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. It’s no secret, only 13% of salespeople are satisfied with their CRM.

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Driving Digital Transformation in the Automotive Industry:

Salesforce Marketing Cloud

With over a century of global automotive leadership, Ford recently embarked on a significant digital transformation in South America, focusing on delivering personalized, impactful customer experiences. Mulesoft: Build your foundation for actionable AI Connect your systems, workflows and APIs in one place.

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The Power of B2B Influencers: How to Leverage Influencer Marketing to Drive Success

Trade Press Services Newsletter

The Shift to Digital Marketing The digital transformation has accelerated the adoption of influencer marketing in B2C and B2B sectors. Influencers—industry experts, thought leaders, and respected figures whose opinions hold weight in their fields—can bridge this gap.

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”.

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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?