Salesforce Marketing Cloud

JANUARY 29, 2025

Weve collected critical learnings into the challenges and opportunities at the intersection of AI and autonomous agents , digital transformation, integration, automation, and APIs. Beyond the hype of legacy modernization Digital transformation is a drum that business and IT leaders have been beating for at least 20 years.

Digital Transformation 59

Digital Transformation API Enterprise Management Barriers 59

Televerde

MARCH 26, 2025

Previously published in MarketingProfs Digital transformation is likely a term you’ve heard in recent years. However, digital transformation is more than adopting the latest tools or upgrading systems. Integrate technology seamlessly Technology integration is a cornerstone of successful digital transformation.

Digital Transformation 52

Digital Transformation Terms and Conditions Customer Satisfaction Lead Ranking 52

Martech

JULY 29, 2024

This gap extends all the way from leadership, and it has the potential to very quickly add to more disillusionment with digital transformation. Premature investments end in failed initiatives Documentation of the failure rate of digital transformations is plentiful. Let’s explore three areas where this is evident.

Marketing AI 140

Marketing AI Brand Identity Branding Digital Transformation 140

Salesforce Marketing Cloud

JULY 18, 2024

By anchoring into this digital transformation best practice, oil and gas giant MOL Group used generative AI to boost hot dog and coffee sales across Central Eastern Europe. Get creative with your digital transformation An innovative approach to AI and hyperpersonalization made a huge impact on MOL Group.

Work Management 98

Work Management Marketing Management Budget Programs Generation 98

Martech

AUGUST 22, 2024

Some will hire expensive consultants and embark on a massive AI transformation. Based on my experience watching companies undertake similar transformations, whether in agile marketing or digital transformation , this “big bang” approach is almost certainly doomed to failure.

Marketing AI 138

Marketing AI Paid Search Agency Copywriting User-Generated Content 138

Martech

JULY 19, 2024

Despite earning certifications and demonstrating ambition, his prospects in traditional IT seemed limited due to the pace of digital transformation and marketplace saturation. Nonetheless, Hill valued the stability of his part-time job, which provided crucial income for his family.

Ad Building 116

Ad Building B2B Marketing Training B2B Sales 116

Martech

OCTOBER 22, 2024

Some small business sectors have always reached into the digital space. During the pandemic years, many more were compelled into digital transformation. Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. Why we care.

eCommerce 118

eCommerce Marketing Management Digital Transformation Small Business Marketing 118

Salesforce Marketing Cloud

SEPTEMBER 9, 2024

2024 continues to be a landmark year in financial services, marked by significant changes in digital transformation. Ninety-one percent of decision makers across FSIs agree their organizations need to evolve to remain relevant. Artificial intelligence (AI) is revolutionizing every aspect of the sector.

Work Management 97

Work Management Marketing Management Service Marketing AI 97

Marketri

OCTOBER 15, 2024

The rising cost of talent, the hyper-specialization of marketing, and the rapid pace of digital transformation all make it tough for a middle market company to staff the marketing function internally. And they’ll be rewarded with results that power them past bigger competitors.

Top of Funnel 118

Top of Funnel Paid Search Agency Planning Advertising Agencies 118

SmartBrief - Marketing

OCTOBER 30, 2024

Those who have already embraced digital transformation are more likely to adopt AI. The integration of AI into existing OOH platforms and processes is another consideration. For many marketers, the adoption of AI requires a shift in mindset and operations. In contrast, those still relying on traditional methods may be slower to change.

Planning 126

Planning Allocation Paid Search Agency Barriers 126

Martech

OCTOBER 3, 2024

Up to 70% of customers with high emotional engagement spend two times or more on brands they are loyal to, per the Digital Transformation Institute. Increased advocacy They are more likely to recommend the brand to others, acting as brand advocates or even stronger, evangelists and amplifying word-of-mouth marketing.

Loyalty 137

Loyalty Brand Identity Branding Customer Satisfaction 137

Martech

MARCH 12, 2025

The financial benefits of digital transformation are significant. Per the Harvard Business Review , companies that invest in digital innovation outperform their peers, achieving average annual total shareholder returns of 8.1% over five years compared to 4.9% for those that lag behind.

Marketing Budget 113

Marketing Budget Advertising Agencies Paid Search Agency Terms and Conditions 113

Martech

AUGUST 21, 2024

Company technology Customer technology Purpose: Digital Transformation 1.0 Purpose: Digital Transformation 2.0 Non-customer-facing departments rely on company technology, which helped streamline operations during the first wave of digital transformation. Companies use more software.

Work Management 112

Work Management Marketing Management Marketing & Strategy Budget Programs 112

Martech

MAY 15, 2025

AI transformation requires asking people what parts of their responsibilities and for some, what parts of their identity can be replaced with machine learning. Email: Business email address Sign me up! Processing. An organization-wide change requires mindset shifts, time and realignment at every level.

Marketing AI 108

Marketing AI Peer-to-peer Tools Digital Transformation 108

Martech

MAY 8, 2025

If these organizational elements aren’t designed for integration, no amount of technology can deliver transformative results. I remember a major retailer replacing its entire integration platform after a failed digital transformation. The problem wasn’t their previous technology.

Work Management 107

Work Management Marketing Management Lead Ranking Merchandising 107

SmartBug Media

JULY 25, 2024

Our team of experts can provide timely, efficient, and cost-effective solutions to ensure your digital transformation today! See how we support HubSpot > Take advantage of SmartBug services for streamlined HubSpot implementation and effortlessly leverage these new updates.

Hubspot 59

Hubspot Enterprise Management Product SMS 59

Martech

MAY 14, 2025

As digital transformation reshapes marketing, generative AI is redefining how brands create content, engage customers and scale operations. Deep, interconnected content Digital transformation means building enduring topical authority, not isolated content assets. But that doesn’t mean much if brands arent AI-ready.

Marketing AI 97

Marketing AI Digital Transformation Terms and Conditions Paid Search Agency 97

Zoominfo

JANUARY 21, 2025

Other titles for this role include Sales Solutions Architect, AI Integration Architect, AI Technology Strategist, and Digital Transformation Manager. They also design the overarching framework that connects advanced technologies to the organizations GTM objectives.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Lead Ranking Marketing Automation Services 130

Navigate the Channel

APRIL 14, 2025

Building a Future with Social Media The building products industry stands at the cusp of a digital transformation. Utilize platform-specific analytics tools like LinkedIn Campaign Manager or Instagram Insights to track your performance. Regularly review and adjust your strategy to improve results.

Social Media 65

Social Media Ad Building Product Media 65

Martech

MARCH 4, 2025

Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers. B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model.

Multi-Touch Attribution 125

Multi-Touch Attribution B2B Marketing Marketing AI Marketing Analytics Tools 125

Salesforce Marketing Cloud

OCTOBER 2, 2024

Consider possible pain points With digital transformation now essential for SMB success, it’s easy to assume that AI tools will work seamlessly alongside your existing solutions. To maximize AI impact, start by identifying specific use cases that AI can help your business with and then research the right tools for the job.

Marketing AI 122

Marketing AI Small Business Marketing Enterprise Management Work Management 122

Orange Owl Blog

DECEMBER 24, 2024

With increasing digital transformation, businesses must embrace personalized marketing to create meaningful customer connections. Without a plan, businesses risk wasted efforts, inconsistent messaging, and missing opportunities to capitalize on market trends. What should be the focus of a 2025 marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Martech

JANUARY 27, 2025

DeepSeek, a powerful new open-source AI from China, may have put a pin to the AI valuation bubble. While that’s bad news for investors, it’s good news for marketers. What it is. DeepSeek is said to work as well as OpenAI’s o1 while costing 95% less.

Marketing AI 117

Marketing AI Paid Search Agency Marketing Automation Services Copywriting 117

Orange Owl Blog

MAY 28, 2025

Everything was fragmented, offline, and inefficient, Gaurav Frustrated by the outdated processes and inspired by how technology had transformed other financial sectors like payments (via UPI), Gaurav saw an opportunity to modernize debt infrastructure for Indias growing economy.

Enterprise Management 52

Enterprise Management B2B Thought Leadership Marketing Management Transparency 52

Orange Owl Blog

DECEMBER 16, 2024

Example: An enterprise software vendor could create a “complete guide” to digital transformation, regularly updated with the latest trends and data. Actionable Steps: Invest in comprehensive content that addresses all facets of a topic. Regularly update older content to keep it relevant and authoritative.

Enterprise Management 52

Enterprise Management Marketing Management Trends SEO 52

Marketri

OCTOBER 9, 2024

The digital transformation demands marketing agility. With the buyer’s journey now much longer, more complex, and almost entirely digital, effective marketing demands hyperspecialized that are difficult to staff fully in-house. Simply put, marketing drives growth in our new normal.

Paid Search Agency 62

Paid Search Agency Advertising Agencies Top of Funnel Sales Management 62

Martech

JUNE 18, 2025

This insight suggests that most organizations remain in the early stages of data maturity despite years of digital transformation initiatives. Gartner Survey: CEOs highlight the inability to calculate value or outcomes as a primary AI deployment barrier.

Allocation 69

Allocation Marketing Management Budget Programs Planning 69

Orange Owl Blog

MARCH 5, 2025

What is the impact of digital transformation on the B2B buyer journey? Digital transformation has significantly changed how B2B buyers research, evaluate, and purchase products. Businesses should offer a combination of these content types to cater to different buyer preferences and stages of the journey.

Top of Funnel 52

Top of Funnel Buyer's Journey Sales Management Marketing Automation Services 52

Orange Owl Blog

APRIL 29, 2025

Brands like Toni & Guy , Massage Heights , and European Wax Center trust Zenoti to power their digital transformation. Headquartered in Bellevue, Washington, with a strong operational base in India, Zenoti now serves over 15,000 businesses in more than 50 countries.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Verticals 52

Orange Owl Blog

APRIL 29, 2025

Digital transformation was more of a buzzword than a practical reality for many providers. Business Landscape and Early Challenges When Innovaccer stepped into the healthcare technology space, it was venturing into a notoriously complex and conservative industry.

Work Management 52

Work Management Marketing Management Barriers Paid Search Agency 52

Ivan Guzenko - Forbes

JUNE 16, 2025

Deloitte’s Fall 2024 CMO Survey revealed that many companies remain in the emerging stages of digital transformation, with 57% not having fully integrated new technologies into their processes, which leads to challenges around how to both analyze and leverage their customer data. This disconnect—the “intelligence gap”—is expensive.

Digital Asset Management 95

Digital Asset Management Enterprise Management Work Management Marketing Management 95

Trade Press Services

JUNE 9, 2025

As digital transformation continues to gain momentum, consumer demand for 24/7, personalized service will steadily increase. Implementation and Deployment Successful chatbot implementation requires alignment with broader digital transformation goals. The chatbot market is expected to reach over $15 billion by 2028.

Enterprise Management 77

Enterprise Management Work Management Ideal Customer Profiles Marketing Management 77

Orange Owl Blog

APRIL 26, 2025

Through AI storytelling , they effectively communicate the value of predictive insights, risk management, and obligation tracking, making the case that digital transformation in contract management is essential for modern businesses. Finally, Icertis emphasis on AI-driven capabilities has been a key differentiator.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing AI 52

Orange Owl Blog

MARCH 16, 2025

Technographic Segmentation With the rise of digital transformation, companies increasingly segment their B2B audiences based on technology use, including: Software and tools used A digital marketing agency might tailor its services differently for companies using HubSpot versus those using Salesforce.

Ideal Customer Profiles 52

Ideal Customer Profiles Segmentation Enterprise Management Work Management 52

Marketri

AUGUST 21, 2024

The fast pace of digital transformation also makes it makes it more challenging but more vital to engage in strategic marketing planning. The evolution of AI is a prime example: Most businesses are grappling with how to employ AI for measurable business impact across different functions, including marketing.

Planning 62

Planning Marketing Plans Process Peer-to-peer 62