Marketing Insider Group

JUNE 5, 2023

Tag your location. By tagging your location, your content can be featured on Instagram Maps, which serves as a local business search. According to YouTube, tags don’t hold significant weight in search rankings. ” So, don’t stress too much about tags. Double win! Don’t forget subtitles. Not a big deal.

Social Media 355

Social Media SEO Media Keywords 355

Webbiquity

MAY 16, 2023

It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. It also works with GA4, but unfortunately the implementation is much more complex and challenging due to Google Tag Manager. What to do?

Marketing Analytics Tools 347

Marketing Analytics Tools Analytics Google Work Management 347

SendX

MARCH 18, 2021

You can create tags for people and assign triggers and flows to your emails which saves you a lot of time. Then, you can assign tags to all your contacts, which is very useful if you need extra details about your top customers or just want a deep dive into the data, in general. You can customise the content, audience, time and so on.

Marketing Management 370

Marketing Management Budget Programs Email Marketing B2B Marketing 370

Marketing Insider Group

FEBRUARY 13, 2020

Title Tags and Descriptions (Metadata). Optimizing title tags and meta descriptions on your website are among the most basic and essential things you can address to ensure your website is ranking properly among Google’s search engine results pages (SERPs). Is your online presence optimized with strong keywords of varying lengths?

Paid Content 279

Paid Content Google B2B Marketing Mobile Advertising 279

Marketing Insider Group

OCTOBER 3, 2023

Focus on quality keywords and best practices for title tags, meta descriptions, URLs, and headings. Refine Title Tags Creating rock-solid title tags for your web pages and blog posts is one of the most important SEO tips influencing your Google ranking. So trim the fat and boost your visibility. Image Source: Mangools.com 5.

Lead Ranking 325

Lead Ranking Lead Scoring SEO Tips 325

Marketing Insider Group

AUGUST 30, 2021

Nor can you attach documents or use tags. Can you comment and tag users? It holds tags that ensure you’re hitting your content pillars and meeting all stakeholder needs. Tags could include: Content type (blog, infographic, e-book, whitepaper, video, emails, social media posts, etc.). It’s still just a spreadsheet.

Template 363

Template Top of Funnel Enterprise Management Work Management 363

KoMarketing Associates

FEBRUARY 10, 2021

The title tag that appears in search results is usually pulled from the HTML title of the web page. Best Practices for Title Tags. HTML title tags should be 55 – 60 characters and / or 512 pixels in width. Consider adding brand name at end of HTML title tag (example: “Keyword | Brand”). Search Result Titles.

SERP 295

SERP Features Google Top of Funnel 295

Webbiquity

OCTOBER 21, 2022

Meta tags and meta descriptions allow search engines to pick text that will be displayed with search results. A title tag that will be shown as the page’s heading is also essential. Readers will also have confidence that your information is valuable and useful. Add Subheadings and Meta Information.

Copywriting 339

Copywriting Rules SEO Lead Ranking 339

Marketing Insider Group

JANUARY 4, 2021

There are technical aspects, including URL formatting, meta descriptions, and alt tags. If someone comments on a post or tags you in a tweet, then you need to comment back to them. See video below for an SEO checklist). Organic SEO isn’t just what you see on the page. Off-site SEO is critical as well. Commit to Content Marketing.

Growth Marketing 361

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 361

Webbiquity

JANUARY 7, 2021

Make sure to include your target keyword in it, preferably at the front of the tag. Each page on your website is required to have an H1 tag—which is essentially the headline of the page. While using WordPress, the post title automatically becomes the H1 tag. When placing an image, always include an alt tag. Subheadings.

Blogger 248

Blogger SEO Tips Paid Search Agency 248

Vision Edge Marketing

OCTOBER 8, 2024

Collect and Tag Your Signals: There are a lot of potential signals, so you will need a way to systematically collect and tag them. Each signal should be tagged with metadata to facilitate easy retrieval and analysis.

Planning 266

Planning Terms and Conditions Contingency Planning Lead Ranking 266

Webbiquity

DECEMBER 9, 2020

In addition to on-page factors (like content length and meta tags) and backlinks, this will help identify any technical issues which may be impacting your search rankings. Use alternative descriptions (alt-text) for your images: Google can’t read photos, so you must tag them with the most descriptive phrases.

SEO 280

SEO Traffic Tips SERP 280

Marketing Insider Group

JANUARY 21, 2021

First, they could tag a customer in a post, saying, “Thought you might want to read this new content.”. Employee advocates could share those, tagging the right parties and expressing their gratitude. Other opportunities exist if that customer participated in case studies or testimonials.

Ideal Customer Profiles 337

Ideal Customer Profiles Social Media Trust Marketing Tagging 337

Marketing Insider Group

JUNE 10, 2020

That being said, it’s important not to simply pretend like you’re introducing a new product or service when all you’re doing is slashing the price tag. By keeping your business’s mission and goals in mind, you can make sure your customers get the right impression from any changes to the price tag. Focus on features.

Price 300

Price Pricing Planning Marketing & Strategy 300

Marketing Insider Group

OCTOBER 22, 2024

These techniques include optimizing meta descriptions, title tags, and ensuring proper heading structures. Meta Descriptions and Title Tags: Both meta descriptions and title tags play an essential role in search engine rankings.

Lead Ranking 271

Lead Ranking Lead Scoring Optimization SEO 271

Zoominfo

JUNE 2, 2021

Once you have that information, a follow-up approach is to tag these companies in the ZoomInfo platform. You can think of tags as digital sticky notes within the ZoomInfo system,” Anderson Campbell, learning and development manager at ZoomInfo, said during the webinar.

Buy 246

Buy Zoominfo Work Management Marketing Management 246

Trade Press Services Newsletter

JULY 11, 2024

Use tracking links, campaign-specific tags, and listening tools to gauge the impact of influencer content on site traffic, leads, and sales. With the right metrics in place, marketers can make data-driven decisions to refine influencer outreach, content creation, and other vital factors.

B2B Marketing 298

B2B Marketing B2B Thought Leadership Webinar Metrics Advertising Agencies 298

Webbiquity

NOVEMBER 29, 2019

Before publishing, complete the on-page optimization for every post and page: include your target keyword phrase in your meta title tag, image alt tags, and meta description. For each keyword phrase, research what competitors have written, then strive to outdo their articles by a in terms of depth and quality of content.

SEO 291

SEO Paid Search Agency Lead Ranking Lead Scoring 291

Webbiquity

MARCH 10, 2020

They help accomplish these marketing goals by requiring people to share a post, comment, tag friends, follow your account, provide an email, and participate in the quiz or contest. But merely asking to tag a friend or follow your account may be insufficient for your ends, and less engaging to your audience.

Sales Qualified Leads 318

Sales Qualified Leads Video Marketing Lead Ranking Lead Scoring 318

Marketing Insider Group

JUNE 15, 2021

A common way to deindex a page is to add a “noindex” tag to a page’s HTML code. In this case, you may want to add a canonical tag to the master copy to prevent search engine problems. Blog category pages, for example, may help users navigate your blog but be useless to search engines. Unpublishing Content.

Marketing Websites 363

Marketing Websites Lead Ranking Lead Scoring SEO 363

Marketing Insider Group

MARCH 1, 2021

Other aspects of on-page SEO include: Meta-tags. Title tagging for links. Users must incorporate keywords- phrases that constitute common Google search queries- into their posts to gain them visibility when someone makes that query. HTML coding. Creating quality content. Creation of a site map. Image and video descriptions.

Google 343

Google Mobile Advertising Business Work Management 343

Marketing Insider Group

NOVEMBER 19, 2024

Title Tags and Headings: Well-crafted title tags and headers clarify content topics and help search engines understand page hierarchy. URL Structure: A clean, descriptive URL structure is easy for search engines to crawl. Use keywords strategically in URLs for a small boost to search relevance.

Design 180

Design SEO Lead Ranking Lead Scoring 180

Webbiquity

AUGUST 12, 2020

If tags are missing in some of your data, the host will automatically add your title, author, and ID3 tags. Does the Host Alter Episode Files? Some hosts will alter your files after uploading. For example, the platforms will change WAV files into MP3 files.

Best Practices 267

Best Practices RSS Bandwidth Tagging 267

Marketing Insider Group

AUGUST 27, 2024

This tactic includes using relevant keywords, optimizing meta tags, and ensuring fast load times. A well-optimized website attracts more visitors and keeps them engaged. Implementing SEO best practices is crucial for higher search engine rankings. High search rankings make it easier for potential customers to find you.

Paid Search Agency 301

Paid Search Agency Companies Marketing Analytics Tools Marketing & Strategy 301

Act-On

DECEMBER 9, 2023

We needed to capture this data and make sure they were tagged appropriately so we could get them into the correct sequence. Now, here’s the fun part: This meant we had to go back and find how a person had entered the stream and ensure they had been tagged appropriately at their lead source. Or interact with us in some other way?

Open Rate 246

Open Rate Ideal Customer Profiles Marketing Automation Services Top of Funnel 246

Marketing Insider Group

APRIL 20, 2021

Take hints from their blog categories and most used tags. Optimized meta titles, descriptions, and tags. This first list should be fairly general. Next, analyze your competitors and their content. What topics do they cover consistently? Who do they create content for and what voice do they use? How in-depth is their content?

Blast Campaigns 362

Blast Campaigns Content Marketing Planning B2B Thought Leadership 362

Marketing Insider Group

SEPTEMBER 13, 2021

Once you begin to build your content calendar, tagging pieces with the pillar helps with auditing to see if you have gaps. internal links, meta descriptions, using image alt tags, etc.). Step 2: Determine Your Content Pillars and Types. Content pillars are the main categories from which all ideas originate.

Template 356

Template Marketing & Strategy Marketing Strategy Content Marketing 356

Marketing Insider Group

APRIL 27, 2020

Tags on social media. Then, you can use this data to inform your campaigns going forward, as you will know exactly which types of posts are reaching the largest number of people. Mentions refers to the number of times your brand is organically mentioned on the internet. This could be in the form of: Articles.

Branding 337

Branding Brand Identity Best Practices B2B 337

Marketing Insider Group

DECEMBER 3, 2024

To encourage sharing, include simple calls to action, like “Tag a friend who’d love this,” “Share if you agree,” or “Comment below with your thoughts.” Show appreciation for user-generated content by sharing it on your profile or tagging the creator.

Social Media 198

Social Media Organization Media Ad Frequency 198

KoMarketing Associates

AUGUST 31, 2022

“When you enable these options for a web data stream, your Google Analytics tag starts sending events right away.” This uses the parameters of the page view event that GA4 already tracks—which means you don’t have to mess with coding or tagging. You can create Google Ad conversions in GA4 using Tag Manager.

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

Webbiquity

JANUARY 10, 2023

Cons: Poor merge tags functionality that leads to customers’ dissatisfaction. Transitioning to Mailchimp and its integration is extremely easy and smooth. High quality of email formats for mobile users. Effective features for in-house collaboration between marketing teams and designers. Restriction to specific designs and formats.

Marketing Automation Services 305

Marketing Automation Services Budget Programs Enterprise Management Work Management 305

Webbiquity

JULY 25, 2023

Make sure all existing meta tags carry over to the new pages. LinkedIn Insight Tag, GA4, and codes from other analytics platforms ) are duplicated on the new website, so there is no historical data lost or interruption in data gathering. For WordPress sites, you can simply use a plugin such as Redirection.

SEO 245

SEO Marketing Websites Lead Ranking Lead Scoring 245

Marketing Insider Group

AUGUST 29, 2023

Use platform-specific features to tag products in posts, allowing users to shop directly. On social media, this usually takes the form of tagged photos, reviews, or content created by fans about a product or service. Integrate relevant keywords naturally into post captions, video descriptions, and image tags. Shoppable posts.

Social Media 292

Social Media Marketing AI Trends Peer-to-peer 292

Go Beyond SEO

MARCH 7, 2024

Optimizing on-page elements such as meta tags and content structure can enhance search engine visibility. From meta tags to content structure, each element should be carefully optimized to maximize visibility and drive relevant traffic to their websites. Header Tags: Use header tags (H1, H2, H3, etc.)

SEO 148

SEO Webinar Metrics High Quality Lead Marketing & Strategy 148

Marketing Insider Group

JANUARY 5, 2021

GoPro is one of the biggest brands on YouTube, approaching 10 million subscribers and at least 6,000 GoPro-tagged videos uploaded every day. GoPro has been the subject of many content marketing success case studies, again focusing on user-generated content.

Trust Marketing 363

Trust Marketing Content Marketing Ad Building Content 363

Webbiquity

FEBRUARY 16, 2021

Increase ecommerce sales and start selling on Instagram : Instagram has many business-friendly features such as clickable links, product tags, and in-app purchases that allow companies to provide their followers with product information and convert them into customers. Take Grey Advertising Agency, for example.

Paid Search Agency 311

Paid Search Agency B2B Marketing Examples Enterprise Management 311

Marketing Insider Group

AUGUST 13, 2020

Technical includes the backend of stuff like URL formatting, meta descriptions, and alt tags. Breaking it down further from an SEO perspective, we have three pillars—technical, on-site, and off-site. On-site is the actual content. Off-site relates to backlinking. It’s a lot of moving parts for any team, especially a small one like mine.

Traffic 333

Traffic Cost Per Click Organization Lead Ranking 333