Marketing Insider Group

MAY 28, 2025

Also, consider geo-tagging your posts and using location-based hashtags to reach local audiences effectively. Its also a powerful tool for driving physical foot traffic as well. Regularly post engaging content showcasing your in-store experience, special promotions, and customer testimonials.

Traffic 258

Traffic Urgency Marketing Word of Mouth Bundling 258

Webbiquity

APRIL 8, 2025

tags, along with bulleted and numbered lists; Optimizing meta tags; Using a clear hierarchical website information structure; and Technical SEO (301 redirects for removed content, fixing broken links, etc.). It’s not sufficient on its own, but it’s an important piece of the puzzle.

Marketing AI 301

Marketing AI Paid Content Optimization Advertising Agencies 301

Marketing Insider Group

DECEMBER 3, 2024

To encourage sharing, include simple calls to action, like “Tag a friend who’d love this,” “Share if you agree,” or “Comment below with your thoughts.” Show appreciation for user-generated content by sharing it on your profile or tagging the creator.

Social Media 276

Social Media Organization Media Ad Frequency 276

Marketing Insider Group

JUNE 23, 2025

It Can Be More Cost-Effective Sure, agencies come with a price tag. Use tags like #ad or labels like “sponsored” to keep things transparent. So whether someone lands on your site, sees an Instagram post, or opens an email, it all feels like you. Just more polished. Outsourcing can mean better results with fewer resources.

Paid Search Agency 236

Paid Search Agency Advertising Agencies Ad Agencies Work Management 236

Marketing Insider Group

MARCH 24, 2025

For example, ask your audience to post photos of them using your products and tag your social media account to enter your giveaway for a $50 gift card to your shop. On top of creating content that invites comments and asking customers to leave reviews, you can also encourage UGC through contests and giveaways.

Small Business Marketing 188

Small Business Marketing Social Media Media Tips 188

Martech

OCTOBER 21, 2024

Dig deeper: Data plus analytics is the route to the truth Tag Manager access Having been burned before, this client made sure they were the primary admin when their Google Analytics property was created. However, when the old agency disappeared (presumably closed), no one had access to the Google Tag Manager account.

Lock-In 128

Lock-In Marketing Analytics Tools Paid Search Agency Advertising Agencies 128

Marketing Insider Group

JUNE 16, 2025

H1, H2, H3 tags aren’t just there for style. Use one H1 tag for your title. Then break sections into H2 tags. If it’s not helpful to readers, no one cares how perfect your keywords are. Use one main keyword per post. Keep it focused. Your blog isn’t a buffet—it’s a spotlight. Headers matter more than you think. Stick to it.

SEO 188

SEO Content Keywords Blogger 188

Navigate the Channel

OCTOBER 17, 2024

This includes optimizing video titles, descriptions, and tags. Video SEO: The Future of Content Marketing Video content continues to gain popularity, and in 2025, it will be a significant driver of engagement and conversions. Marketers should invest in video SEO strategies to ensure their video content ranks well in search results.

Search Marketing 123

Search Marketing Marketing AI Long Tail Marketing Privacy 123

Marketing Insider Group

SEPTEMBER 3, 2024

Meta Tags and Descriptions: Ensure each page has a unique meta title and description that includes your primary keywords. On-Page SEO Keyword Research and Optimization: Figure out keywords your target audience searches for online. These elements will appear in the search results and can improve click-through rates.

Paid Content 301

Paid Content Planning Work Management Marketing Management 301

WordAgents

JULY 1, 2025

Commenters start tagging you. They do it—but instead of a product demo, they eat raw chicken on camera and call it “a bold statement about food safety.” Then, they mention your brand by name. They even say it’s a paid partnership. The video goes viral for all the wrong reasons. Your inbox fills up, and so does your damage control spreadsheet.

Brand Identity 195

Brand Identity Branding Terms and Conditions Paid Search Agency 195

SendX

OCTOBER 25, 2024

Well, you insert the link of the font in your HTML tag , and that font will be available for use in your email, and for someone that will read it later, because it's already linked, and whatever the platform generating the visuals for the reader will understand where the font can be found and use it to create the email as it was created.

Best Practices 312

Best Practices FAQ Terms and Conditions Email Marketing 312

Litmus

JULY 31, 2024

Are you thinking about merge tags or dynamic content ? Today, it could mean anything from an automated cart abandonment play to a simple “Hi Cynthia” using merge tags. Do you remember when suddenly every email service provider (ESP) allowed you to use merge tags in subject lines ? Segmentation and automation?

Personalization 110

Personalization Trends Tagging Segmentation 110

Sprout Social

SEPTEMBER 26, 2024

Monitor relevant keywords To further streamline your monitoring efforts, use your monitoring tool’s Tagging features to track the most relevant keywords to prioritize messages. Tags allow you to associate incoming or outgoing messages with your brand’s product launch, campaign or other initiative.

Facebook 100

Facebook Social Marketing Work Management Marketing Management 100

Martech

JULY 10, 2024

Successfully adopting this approach involves: Optimizing content for reuse and focusing on creating and tagging specific areas that team members can reassemble in new, channel-agnostic formats. Content visibility through proper tagging is fundamental to successfully shifting to a modular content approach.

Personalization 114

Personalization CMS Development Content Tagging 114

The Point

FEBRUARY 20, 2025

– Implement geo-fencing or data tagging in CRM for legal segmentation. Segment & Respect Regional Regulations – Identify recipient location to apply appropriate compliance rules (e.g., GDPR for EU, CCPA for California). – Provide a clear privacy policy link detailing data usage.

Privacy 157

Privacy Advertising Agencies Email Marketing Paid Search Agency 157

WordAgents

JUNE 19, 2025

Build content with: Clear H1, H2, H3 hierarchy One idea per section Descriptive title tags and meta descriptions Bullet points to group ideas Internal links to related content External links to credible sources Use formatting to add value, not to pad the word count. But if these pile up, traffic stalls, and rankings slip.

Top of Funnel 195

Top of Funnel SEO Organization Practices 195

Oktopost

OCTOBER 20, 2024

It’s concentrated on specific keywords, direct mentions, and tagged interactions related to your brand. It offers robust features for social monitoring, including real-time alerts for brand mentions, comments, tags, hashtags, engagement metrics, and multichannel monitoring. Oktopost’s platform excels in both areas.

Customer Satisfaction 139

Customer Satisfaction Terms and Conditions Allocation Eye-Tracking 139

Webbiquity

AUGUST 3, 2024

On-Page SEO Optimization SEO resellers offer on-page optimization services that include tweaking various parts of a website, including meta tags, headings, and internal links. They analyze search patterns, competition, and user intent to determine the best keywords to help a business rank higher on search engines. Yes, it’s an ad.

SEO 177

SEO Marketing Strategy Marketing & Strategy Paid Search Agency 177

Martech

DECEMBER 9, 2024

Multiple data sources The ability to do that makes it possible to tag aspects of the creatives. In the classic image recognition problem, it’s fundamentally breaking it down to be able to answer the question. The AI can then find the common elements in the highest-performing campaigns.

Creativity 122

Creativity Co-Registration Allocation Paid Search Agency 122

Heinz Marketing

SEPTEMBER 24, 2024

Sometimes investing in a more robust platform can yield long-term results that justify the higher price tag. Benefit : AI tools come at different price points; weigh the cost of the tool against the time savings and productivity gains it provides.

Marketing AI 97

Marketing AI Work Management Tools Marketing Management 97

Walker Sands

DECEMBER 12, 2024

Assigning authors to content and creating author pages can add credibility, while concise introductions, authoritative links, schema markup, and effective header tags enhance search visibility and readability. Adding unique insights, incorporating multimedia, and keeping content updated helps maintain freshness.

Optimization 96

Optimization Generation Lead Ranking Paid Search Agency 96

WordAgents

JULY 10, 2025

Local tags, customer shout-outs, and staff features keep the business rooted in the community. Ask happy customers to tag your business and use social media channels to promote special events or sales. Their audience expects timely updates, such as changes to hours or in-store specials.

Social Media 195

Social Media Media Work Management Marketing Management 195

Marketing Insider Group

JANUARY 15, 2025

Canonical Tags: Avoid duplicate content issues by correctly tagging variations of the same page. XML Sitemaps: Ensure all product and category pages are indexed. Structured Data Markup: Help search engines display rich snippets, such as ratings and stock status.

SEO 159

SEO Service Lead Ranking Lead Scoring 159

Litmus

AUGUST 1, 2024

When we asked marketers about personalized email content for our State of Email Innovations Report , we found out that 95% do some sort of email personalization, even if it’s sticking to basics like “first name” merge tags. That way, when they are ready to purchase for the first or the fifth time, it’s your brand they’ll go to first.

Email Marketing 106

Email Marketing Practices Personalization Best Practices 106

Webbiquity

AUGUST 30, 2024

Use targeted keywords, carefully craft meta tags, and create content that’s worthy of links and shares. Your plan is to provide people with value through information, tips, and tricks. When they engage with your content, progress though the marketing funnel starts. It’s not just about being seen; it’s about being seen by the right people.

Paid Content 170

Paid Content Marketing AI Content Marketing Planning 170

Martech

NOVEMBER 8, 2024

LinkedIn Insight tag: Set up this tag to identify attributes like job titles, company names, company sizes and seniority based on the users landing on your website. Look at the job titles and firmographics of the companies in that group. What are they discussing? What are their concerns and common pain points?

Paid Content 126

Paid Content ROI Allocation Media 126

Marketing Insider Group

FEBRUARY 4, 2025

Clear, high-quality images optimized with relevant tags increase discoverability. This trend encourages businesses to prioritize image optimization through alt text, captions, and file naming conventions. E-commerce benefits greatly from visual search. Shoppers seeking specific products often upload photos for search.

Marketing AI 243

Marketing AI Trends SEO Dwell 243

SEMrush

JULY 4, 2025

Generate Title Tags and Meta Descriptions Creating a descriptive and engaging title tag (the HTML headline that can be displayed in search results) and the meta description (the short HTML summary that can be displayed below the title shown in search results) can improve your click-through rates in search results.

Work Management 106

Work Management SEO Lead Ranking Enterprise Management 106

Zoominfo

NOVEMBER 18, 2024

The platform’s Insight Tag helps GTM teams retarget and learn about their site visitors, delivering additional intelligence to help convert leads. 6sense Revenue AI for Sales 6sense Revenue AI for Sales reveals anonymous B2B site research and uncovers hidden opportunities.

Work Management 130

Work Management Marketing Management Sales Qualified Leads Lead Ranking 130

Heinz Marketing

JULY 22, 2024

But also ensure your site’s title tags and meta descriptions are optimized for keywords and also compelling enough to encourage clicks. Start with some keyword research using free tools like Google Keyword Planner. Once you’ve got your list of keywords, use them throughout all of your content and webpages.

Budget Programs 104

Budget Programs Optimization Marketing Websites Lead Ranking 104

Martech

FEBRUARY 26, 2025

Insight Tag, CAPI, website actions). Failing to set up website actions Many teams have limited development resources, but LinkedIn makes it easy to trackwebsite actions with the LinkedIn Insight Tag. Once the tag is in place, LinkedIn will automatically populate website actions for tracking, such as button clicks and page visits.

Paid Search Agency 117

Paid Search Agency Linkedin Ads Ideal Customer Profiles 117

Marketing Insider Group

MAY 12, 2025

Use Google Tag Manager or platform-specific tools to track engagement and refine your strategy accordingly. Scroll depth: Understand how far users make it down your landing pages to pinpoint where interest drops off or where stronger CTAs are needed. Always Be Testing (ABT) PPC success doesnt come from a set-it-and-forget-it mentality.

PPC 260

PPC Advertising Agencies ROI Advertisements 260

SmartBug Media

AUGUST 12, 2024

You can include the keywords you want to rank for in your website content, meta tags, image alt text, URLs, and headers. Remember, phrases related to location—like “near me” or “in [City Name]”—play a crucial role in local searches. You can also use this keyword research to inform your paid media campaigns.

Paid Content 59

Paid Content SEO Marketing & Strategy Ideal Customer Profiles 59

Martech

JULY 30, 2024

Content contextualization: SEO optimizes meta tags and content with keywords to improve search rankings. Here are some key aspects that set them apart: Response generation: SEO optimizes for traditional search engines that provide a list of links in response to user queries.

Optimization 112

Optimization Generation Marketing AI User-Generated Content 112

Digilant

DECEMBER 19, 2024

Strategic Advertising Without the Price Tag At Digilant, we understand the importance of staying relevant and cutting through the noise, especially when competition is fierce.

Advertising Agencies 102

Advertising Agencies Planning Paid Search Agency Urgency Marketing 102

Marketing Insider Group

JUNE 24, 2025

Instagram, TikTok, and Pinterest are turning engagement into conversions with in-app stores, product tagging, and seamless checkouts. Even small changes—like tagging products in posts or responding to DMs faster—can drastically increase engagement and sales over time. Influencer-led commerce is dominating buying behavior.

Social Media 130

Social Media Media Urgency Marketing Mobile Advertising 130

Marketing Insider Group

JUNE 30, 2025

Watch out for: Duplicate schema tags: Using the same schema multiple times on a page can confuse bots. Common Mistakes to Avoid Even well-intentioned SEO teams can make errors that limit the effectiveness of structured data or technical optimizations.

SEO 205

SEO Classified Ads Lead Ranking Lead Scoring 205