How do you automate tagging your web content with industries?

Biznology

As long as the people that need it can find that page, either in search or through navigation, maybe having no tagging is fine. So maybe you are convinced at this point of the value if industry tagging, but not sure how to do it. Tagging the content.

Why do you need to automate your content tagging with AI?

Biznology

You never get a bill for content tagging–people who already work at your place spend a few minutes doing it every day. So why would I need to automate content tagging? For some kinds of content tagging, manual tagging is fine. If you have content, you tag it.

The three hard parts of manually tagging subjects on your web pages

Biznology

Tagging the documents. The post The three hard parts of manually tagging subjects on your web pages appeared first on Biznology. Everyone loves faceted search–drilling down on your search results by selecting filters.

Location Tagging for B2B Marketers

Reachforce

Great video done by Hubspot below. Makes me wonder if there's any good use for Foursquare, Gowalla, etc. among B2B marketers. They're clearly viable tools for B2C marketers, especially in retail and hospitality, but how could a B2B marketer take advantage of these applications? Maybe driving booth attendance at events

The Tagging Pyramid

Leading Results Rambings

Here’s what I am addressing the question with: Randy’s best practices for tagging. Inbound Marketing Randy Aimone Search Marketing The New SEO content optimization Leading Results Search Engine Optimization tagging Tags Using Hubspot

Cognitive content strategy

Biznology

But as a site scales up, the level of difficulty in marking up and otherwise tagging content for findability increases exponentially. At a certain point, tagging alone can make findability worse than semantic search without tagging at all.

Online Reputation Management (ORM) definition and process

Biznology

And: publishing our your own business and personal photos and videos with comprehensive tagging is online reputation management. Content marketing is online reputation management. Registering all your brand and personal domain names is online reputation management.

Generating B2B Website Traffic Through Social Tagging: Follow Up

WebMarketCentral

social tagging. That experiment showed that tagging B2B thought-leadership content on social media sites increased traffic growth for B2B websites by 50%, and on a B2B marketing blog by more than 100%, over 60 days.

What is structured content?

Biznology

Semantic tagging. If different people have access to change module location or order, this means tagging them not just for their structure (e.g. That’s a lot of tagging. You can limit how much tagging you need if you just want to make your content more adaptive.

2 applications of marketing AI

Biznology

Tagging. But much of it suffers from a common flaw: tagging. Tagging. It’s not the algorithm, it’s the tagging. But they do a good enough job with tagging to get it right most of the time, an impressive feat. If you want to serve more relevant, personalized content to your audience, you need rich and accurate tagging. The problem is, content producers struggle more with tagging than any other aspect of their jobs.

Measure Your Social Media ROI with Google Analytics Part 1: Campaign Tagging

EMagine B2B Blog

Google’s induction of “Google Plus Your World” has made B2B marketers everywhere feel compelled (and rightly so) to incorporate social media into their marketing. The question from the corner office often becomes “how do I measure my ROI from social media activity?” ” Believe it or not, it can actually be done, and with Google Analytics. [.]. B2B Web Strategy Google Analytics

Facebook Enables Brands To Tag Photos. Proceed With Caution.

Modern Marketing

Not sure if you heard, but last week Facebook made some changes to its photo tagging feature. Makes sense, especially since tagging a photo is innately more intimate than simply liking a page on Facebook. Tagging is a two-way street. by Jesse Noyes | Tweet this.

Web 2.0 Social Tagging Sites, Part 4: B2B Traffic Building

WebMarketCentral

social tagging help drive B2B web traffic? Three weeks after tagging a thought-leadership piece from the site on 40+ Web 2.0 social tagging experiment did show measurable, positive results on both blog and site traffic. Social Tagging Sites, Part 1: Alexa Rankings Web 2.0

Web 2.0 Social Tagging Sites, Part 7: The Best

WebMarketCentral

social tagging-driven traffic contributed by each site (e.g. social tagging sites. Social Tagging Sites, Part 1: Alexa Rankings Web 2.0 Social Tagging Sites, Part 2: The Worst Web 2.0 Social Tagging Sites, Part 3: Special-Purpose Sites Web 2.0

Web 2.0 Social Tagging Sites, Part 1: Alexa Rankings

WebMarketCentral

social tagging sites, according to Alexa. social tagging sites. social tagging, so the comparisons get more apples-to-apples. social tagging phenomenon, so if this topic is of interest to you, you won't want to miss this blog over the next few weeks. ** Terms: Web 2.0

Web 2.0 Social Tagging Sites, Part 2: The Worst

WebMarketCentral

social tagging sites to avoid. Not very friendly for a social tagging site! Social Tagging Sites, Part 1: Alexa Rankings ** Terms: Web 2.0

Simple steps to website marketing success

Biznology

This is where a well-configured CMS is worth its weight in gold–content can be published once and, through the use of tagging and categorization, appear wherever it is needed on the site.

Are LinkedIn Groups experiencing a crisis?

Biznology

When you do leave a comment, mention the group member (by tagging them with the @ sign) who posted the discussion.

Web 2.0 Social Tagging Sites, Part 6: Tier 2 Sites

WebMarketCentral

1) Reddit The best of the second tier, though the delay it imposes between tagging sites is annoying. Social Tagging Sites, Part 1: Alexa Rankings Web 2.0 Social Tagging Sites, Part 2: The Worst Web 2.0 Social Tagging Sites, Part 3: Special-Purpose Sites Web 2.0 Social Tagging Sites, Part 4: B2B Traffic Building Web 2.0 Social Tagging Sites, Part 5: Tier 3 Sites ** technorati tags: Web 2.0,

Web 2.0 Social Tagging Sites, Part 3: Special-Purpose Sites

WebMarketCentral

Here are eight special-purpose social tagging sites that aren't applicable for general purpose use, but fill specific niches. indiamarks I didn't evaluate this site as a general-purpose social tagging tool for two reasons. Tailrank A useful tool for tracking and searching blogs, but not really a social tagging site. BeeTooBee Social tagging site for peer-submitted marketing knowledge. social tagging sites should be wrapped up in another week or so, so stay tuned.

Web 2.0 Social Tagging Sites, Part 5: Tier 3 Sites

WebMarketCentral

Social Tagging Sites, Part 1: Alexa Rankings Web 2.0 Social Tagging Sites, Part 2: The Worst Web 2.0 Social Tagging Sites, Part 3: Special-Purpose Sites Web 2.0 Social Tagging Sites, Part 4: B2B Traffic Building ** technorati tags: Web 2.0, social tagging, bookmarking, networking, B2B, Squidoo, BlinkList, Furl, BlogMarks, Blue Dot, Spurl, Diigo, Backflip, Shadows del.icio.us

7 key roles in digital marketing

Biznology

I recently had the opportunity to speak at a Fairfield County, CT, AMA event. It was a lot of fun presenting Outside-In Marketing to local executives and students at UConn Stamford, which hosted the event. In the lively discussion that followed, the best question was about talent.

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5 Ways to Keep Your Marketing Organized

Lead Liaison

Tagging – Tags are one of the best ways to keep track of who is interested in what. Revenue Generation Blog Campaigns Folders Marketing Organization Programs Segmentations Tagging

Your Comprehensive Guide to Social Media Crisis Management

Oktopost

Tagging the wrong company in a Tweet. Every B2B marketer has had their fair share of bad days. Sending the wrong campaign to a huge email list. Forgetting to share screen during a live webinar. Failing to print enough conference materials. You name it! But like everything in life, the severity of an issue is […]. Social Media Marketing Social Response Management

Planning Your Content Strategy in 2018

Kapost

Since just last year, tagging content based on personas has increased over 100%! Marketers, pat yourself on the back. As marketers, a data point like this certainly catches your attention—but. The post Planning Your Content Strategy in 2018 appeared first on Kapost Content Marketing Blog.

Build a page and profile for absolutely everything

Biznology

So, if you want someone on Instagram to tweet, Facebook, tumbl, Swarm, and Flickr you while also inline @tagging (crossing over to Twitter) and tagging you (for Insta) while also checking in to you (via Swarm or Facebook), then you had better get you ducks in a row.

How B2B Marketers Can Dominate Branded Keyword Search Engine Results

KoMarketing Associates

SEO Tagging Basics. When it comes to onsite optimization efforts, don’t forget SEO tagging basics! Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid.

How to Adopt a Customer-Centric Strategy for Your Content

Content Marketing Institute

They created a framework around the audience’s challenges, reorganizing and tagging the content accordingly. As Anna explains: Adding the new tags to all our existing content meant tagging a lot of pages and a lot of collateral. Does your company look at content through customers’ eyes?

How to Develop a Brand Voice You Can Live With

Act-On

This geo-tagging which is usually embedded in photographs and other user-generated content uploaded to social networks, combined with keyword and hashtag searches, permit tracking social activity within a “tile” or radius, or sometimes along a vector, of interest.”.

The History of Spam in Marketing

Act-On

Using hashtags and tagging to promote your clients, partnerships, employees, and others online. Tagging other accounts on messages that promote your business or products, simply to try to garner attention. “Two years from now, spam will be solved” – Bill Gates, 2004.

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How Content Marketers Prepare To Write for a B2B SEO Program

KoMarketing Associates

Site architecture (SEO properties and best practices like tagging, URLs, etc.). A recent Whiteboard Friday from Moz discusses a more SEO-centric perspective on how to “Write for SEO”, taking into account tagging and the writing process. One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers.

Which Social Networking Sites Really Drive Business Traffic?

WebMarketCentral

I've written previously about which social networking/tagging/bookmarking sites seemed to work well at driving B2B traffic, but have collected significantly more data since then. Harry Hoover at the THINKing blog recently asked his readers this question and posted some of the responses.

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6 Common Content Curation Mistakes (and How to Correct Them)

Modern B2B Marketing

6) Tagging Mistake: Your Forgot to Tag. How to Correct : Give the author and site a shout-out in the post by tagging them. On Twitter, tagging also includes the use of hashtags: add 1-2 hashtags related to the topic (e.g.

Profile Management Product Update: Marketo Activities, Accounts & Opportunity Profiles and Salesforce Campaign Integration

Ignite Tech

Common use cases for these object types are Account-Based Marketing (Accounts) and tagging deals before they fall out of the funnel (Opportunities). This month we have several new updates to share with you regarding our Prospect Management Platform (PMP). Marketo Activities.

What B2B Marketers Need to Know About Schema.org & Micro Data

KoMarketing Associates

The objective of this blog post is to provide a list of recommendations for establishing a schema.org tagging architecture to use for B2B websites specifically. Schema.org is a tagging vocabulary (i.e., Required in all schema tagging mechanisms.

Which is Better for Driving B2B Blog Traffic - Twitter or LinkedIn?

WebMarketCentral

Social Tagging I recently did a little test to determine whether Twitter or LinkedIn was more effective at driving traffic to a few specific posts on this blog. While the results aren't scientific by any means, they are enlightening.

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Three Myths and Misconceptions About Email Automation

Act-On

The need for understanding the movement of things like downstream data integration, attribute tagging, and building out interest category segments is still highly valued and incredibly relevant. Are you effectively using automation in your email campaigns?

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2013 in Review: Top Content Marketing Assets & Initiatives for the New Year

KoMarketing Associates

The role of SEO tagging best practices also takes on even greater emphasis, including on-page tagging, image tagging, media tagging, etc. Tagging is especially important when considering mobile device adoption and the evolving role of social media in our everyday behavior.

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What's the Difference Between a Keyword and a Key Phrase?

Leading Results Rambings

The Tagging Pyramid We can’t accept money from someone who isn’t a customer. At Leading Results, we will get asked why we nearly always use the term Key Phrase instead of Keyword. Related Stories What’s the Difference Between a Keyword and a Key Phrase?

Infer Extends Profile Management to the Oracle Marketing Cloud

Ignite Tech

Infer Profile Management’s addition of Eloqua engagement data allows you to: Enhance your account-based sales and marketing tactics by immediately tagging engaged accounts in your CRM for more aggressive follow up at the right times.