How do you automate tagging your web content with industries?

Biznology

As long as the people that need it can find that page, either in search or through navigation, maybe having no tagging is fine. So maybe you are convinced at this point of the value if industry tagging, but not sure how to do it. Tagging the content. Once you have that working, you can update your tagging every time NAICS updates their list, because you are free of the huge manual re-tagging effort. If you are a B2B company, you likely go to market by industry.

How to Use Tagging to Better Segment Your Contacts

Hatchbuck

It also doesn’t hurt to have a tool with tagging capabilities , so you can take that information, label, and segment your leads based on whatever organizational approach works for you. Different Ways to Use Tagging to Segment Contacts. Tips For Effective Tagging.

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Why do you need to automate your content tagging with AI?

Biznology

You never get a bill for content tagging–people who already work at your place spend a few minutes doing it every day. So why would I need to automate content tagging? For some kinds of content tagging, manual tagging is fine. So, if you are wondering why you should be looking at AI techniques for content tagging, this is why. If you have had blind faith that your content authors are tagging your content properly, maybe it is time to put that to the test.

The three hard parts of manually tagging subjects on your web pages

Biznology

Tagging the documents. The post The three hard parts of manually tagging subjects on your web pages appeared first on Biznology. B2B Marketing Content Marketing Website Search Automation B2B marketing Content marketing Digital marketing faceted search Internet marketing online marketing search search and content marketing SEO tagging taxonomyEveryone loves faceted search–drilling down on your search results by selecting filters.

The Tagging Pyramid

Leading Results Rambings

Here’s what I am addressing the question with: Randy’s best practices for tagging. Inbound Marketing Randy Aimone Search Marketing The New SEO content optimization Leading Results Search Engine Optimization tagging Tags Using Hubspot A question I often get asked is how much, and what should I tag my blog posts and website pages with. 9-12 tags. 2-5 words per tag. Keep the tags relevant. Some of your tags should be easy key-phrases you are looking to win.

Twitter Launches Photo Tagging (Get Ready)

Hubspot

Tagging doesn''t count toward a tweet''s 140-limit character count, and you''ll get notified if someone tags you in a tweet. Tagging people in a picture makes conversations around photos fun and easy," Twitter said in its post announcing the update. Where this goes from good to horrifying is when you think about the feature being used like photo tagging on Facebook. Good/horrifying news: Soon, you''ll be able to tag photos of people on Twitter.

How Team Sprout Uses Message Tagging for Product Development

Sprout Social

At Sprout, 25% of inbound messages are organized and tracked through message tagging. Sprout’s Message Tagging isn’t just valuable for bolstering communication between our business and our customers; it can be beneficial when it comes to further developing our product based on customer needs. With Message Tagging, we’re able to monitor that communication in a way that helps us evolve our product and more efficiently understand and respond to our customer’s needs.

Facebook's Latest News Feed Algorithm Update Rewards Brand Tagging

Hubspot

With over a billion active users, most businesses accept, even if it''s begrudgingly, that they should be on the selfie-laden network. But one question still remains for many marketers: How do I get people other than my mom to Like or Follow my Facebook Page? Well, one way to grow your reach is to publish really interesting stuff to your Timeline so that you show up in the News Feed a lot. That way, new people see your content and learn who you are.

Facebook Enables Brands To Tag Photos. Proceed With Caution.

Modern Marketing

Not sure if you heard, but last week Facebook made some changes to its photo tagging feature. Makes sense, especially since tagging a photo is innately more intimate than simply liking a page on Facebook. Tagging is a two-way street. by Jesse Noyes | Tweet this.

Cognitive content strategy

Biznology

But as a site scales up, the level of difficulty in marking up and otherwise tagging content for findability increases exponentially. At a certain point, tagging alone can make findability worse than semantic search without tagging at all. Cognitive search: The antidote to poor tagging. For everything else, there is no substitute for good tagging. Managers of large sites must balance search AI with navigation IA.

What is a keyword ontology?

Biznology

Topic is used for navigation labels, information architecture, internal search facets, and a bunch of related content tagging work that helps users find the content they need, and the products related to it. And because it was built with Watson, the Topic taxonomy can be used in auto-tagging tech powered by Watson. This takes the tagging effort away from the content producers, helping them focus on writing authoritative content.

How tagging content can make your blog/website better

Brainrider

Used properly, however, content tagging makes your blog or website much better. So in most cases, you’re probably not going to see a significant improvement in usability or user engagement by investing heavily in tagging strategy and implementation. The post How tagging content can make your blog/website better appeared first on Brainrider.

Generating B2B Website Traffic Through Social Tagging: Follow Up

WebMarketCentral

social tagging. That experiment showed that tagging B2B thought-leadership content on social media sites increased traffic growth for B2B websites by 50%, and on a B2B marketing blog by more than 100%, over 60 days.

Measure Your Social Media ROI with Google Analytics Part 1: Campaign Tagging

EMagine B2B Blog

Google’s induction of “Google Plus Your World” has made B2B marketers everywhere feel compelled (and rightly so) to incorporate social media into their marketing. The question from the corner office often becomes “how do I measure my ROI from social media activity?” ” Believe it or not, it can actually be done, and with Google Analytics. [.]. B2B Web Strategy Google Analytics

Online Reputation Management (ORM) definition and process

Biznology

And: publishing our your own business and personal photos and videos with comprehensive tagging is online reputation management. Content marketing is online reputation management. Registering all your brand and personal domain names is online reputation management. Registering, populating, maintaining, and updating all your brand and personal social media and social network sites is online reputation management.

Web 2.0 Social Tagging Sites, Part 4: B2B Traffic Building

WebMarketCentral

social tagging help drive B2B web traffic? Three weeks after tagging a thought-leadership piece from the site on 40+ Web 2.0 social tagging experiment did show measurable, positive results on both blog and site traffic. Social Tagging Sites, Part 1: Alexa Rankings Web 2.0

2 applications of marketing AI

Biznology

Tagging. But much of it suffers from a common flaw: tagging. Tagging. It’s not the algorithm, it’s the tagging. But they do a good enough job with tagging to get it right most of the time, an impressive feat. If you want to serve more relevant, personalized content to your audience, you need rich and accurate tagging. The problem is, content producers struggle more with tagging than any other aspect of their jobs.

Web 2.0 Social Tagging Sites, Part 7: The Best

WebMarketCentral

social tagging-driven traffic contributed by each site (e.g. social tagging sites. Social Tagging Sites, Part 1: Alexa Rankings Web 2.0 Social Tagging Sites, Part 2: The Worst Web 2.0 Social Tagging Sites, Part 3: Special-Purpose Sites Web 2.0

New Report: State of Content Operations 2020

Kapost

Featured Research and Insights content marketing benchmark customer experience taggingHow well are we as B2B marketers managing our content today? It’s a big question, and it involves a lot of nuance. We can’t answer it by simply saying, “we. The post New Report: State of Content Operations 2020 appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

Web 2.0 Social Tagging Sites, Part 1: Alexa Rankings

WebMarketCentral

social tagging sites, according to Alexa. social tagging sites. social tagging, so the comparisons get more apples-to-apples. social tagging phenomenon, so if this topic is of interest to you, you won't want to miss this blog over the next few weeks. ** Terms: Web 2.0

Web 2.0 Social Tagging Sites, Part 2: The Worst

WebMarketCentral

social tagging sites to avoid. Not very friendly for a social tagging site! Social Tagging Sites, Part 1: Alexa Rankings ** Terms: Web 2.0

What is structured content?

Biznology

Semantic tagging. If different people have access to change module location or order, this means tagging them not just for their structure (e.g. That’s a lot of tagging. You can limit how much tagging you need if you just want to make your content more adaptive. But if you want to reuse some of the components of that article in other places, you need a lot of tagging. In my experience, the weak links in content publishing are taxonomy and tagging.

New: Add Images to Sections Using Sections Dashboard

RebelMouse

It's important to make sure your website structure is organized nicely, and this includes implementing a proper tagging system and section strategy. Content structure Content strategy Site structure Multimedia Images Tagging Cms Best cms Best cms 2020 Ux Social cms Amp cms Sections dashboard

Web 2.0 Social Tagging Sites, Part 6: Tier 2 Sites

WebMarketCentral

1) Reddit The best of the second tier, though the delay it imposes between tagging sites is annoying. Social Tagging Sites, Part 1: Alexa Rankings Web 2.0 Social Tagging Sites, Part 2: The Worst Web 2.0 Social Tagging Sites, Part 3: Special-Purpose Sites Web 2.0 Social Tagging Sites, Part 4: B2B Traffic Building Web 2.0 Social Tagging Sites, Part 5: Tier 3 Sites ** technorati tags: Web 2.0,

Web 2.0 Social Tagging Sites, Part 5: Tier 3 Sites

WebMarketCentral

Social Tagging Sites, Part 1: Alexa Rankings Web 2.0 Social Tagging Sites, Part 2: The Worst Web 2.0 Social Tagging Sites, Part 3: Special-Purpose Sites Web 2.0 Social Tagging Sites, Part 4: B2B Traffic Building ** technorati tags: Web 2.0, social tagging, bookmarking, networking, B2B, Squidoo, BlinkList, Furl, BlogMarks, Blue Dot, Spurl, Diigo, Backflip, Shadows del.icio.us

Web 2.0 Social Tagging Sites, Part 3: Special-Purpose Sites

WebMarketCentral

Here are eight special-purpose social tagging sites that aren't applicable for general purpose use, but fill specific niches. indiamarks I didn't evaluate this site as a general-purpose social tagging tool for two reasons. Tailrank A useful tool for tracking and searching blogs, but not really a social tagging site. BeeTooBee Social tagging site for peer-submitted marketing knowledge. social tagging sites should be wrapped up in another week or so, so stay tuned.

Tag Groups: Understand how your tags work together

Parse.ly

For customers with robust tagging strategies , this is a feature that will help you better understand the system behind the madness of tagging taxonomies. We hope that with a better sense of your tagging taxonomy and the themes and sub-narratives within it, you can better plan your content strategy for the long term or to inform day-to-day tactics. Changelog product product updates tagging strategy tagsWhy do we tag content?

Simple steps to website marketing success

Biznology

This is where a well-configured CMS is worth its weight in gold–content can be published once and, through the use of tagging and categorization, appear wherever it is needed on the site. Whether your website is a main channel for prospect acquisition and conversion or serves as a secondary sales tool, it’s vital that it’s conceived and organized to maximize its marketing effectiveness. Here are a few marks your site should absolutely be hitting. Keep navigation simple.

Are LinkedIn Groups experiencing a crisis?

Biznology

When you do leave a comment, mention the group member (by tagging them with the @ sign) who posted the discussion. After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. It makes you wonder if LinkedIn groups will experience the same fate as Google+ Communities , deserted after members go elsewhere for relevant discussions and cutting-edge content?

B2B Reads: Social Media Decline, Competitors, and The Call of the Machine

Heinz Marketing

If You Like It Then You Shoulda Put A Tag On It—The Importance of Content Tagging. Tagging your content can help you uncover valuable insights about your content’s performance. B2B Reads Sales ABM statistics AI annual planning call of the machine competitors content tagging gen z landing page problems millennials Shareable Content

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7 key roles in digital marketing

Biznology

I recently had the opportunity to speak at a Fairfield County, CT, AMA event. It was a lot of fun presenting Outside-In Marketing to local executives and students at UConn Stamford, which hosted the event. In the lively discussion that followed, the best question was about talent. “What kind of team do you need to create outside-in marketing content?” ” I answered the question in terms of my own team. But it has occurred to me since the talk that my team is somewhat unusual.

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What’s in a tag? (Almost everything): 6 best practices for applying subject matter tags

Parse.ly

Having a well-thought-out tagging strategy is one of the most important things you can do to really understand your content at the macro level. Leave the ‘color’ vs. ‘colour’ debate out of your tagging process.). Since tagging is all about grouping your content to make it easier to analyze, it’s good to get in the habit of checking against your existing tags, not just for spelling purposes, but also to see if there’s a similar tag you could use instead.

5 Ways to Keep Your Marketing Organized

Lead Liaison

Tagging – Tags are one of the best ways to keep track of who is interested in what. Revenue Generation Blog Campaigns Folders Marketing Organization Programs Segmentations TaggingI was working with one of our new clients the other day and they asked how successful companies get started with marketing automation. Without hesitation, I answered “they get organized.”.

Why your content alignment is hurting your results

Avitage

To leverage today’s AI oriented information systems requires contextual tagging. It’s tagging that will make content easier to find. More precise tagging will yield more focused and appropriate search recommendations. Tagging replaces buyer journey content alignment. The long-prevailing wisdom is to align content to the customer’s buying stage and/or the sales process stage. This approach reflects an outdated content alignment and management mindset.

Your Comprehensive Guide to Social Media Crisis Management

Oktopost

Tagging the wrong company in a Tweet. Every B2B marketer has had their fair share of bad days. Sending the wrong campaign to a huge email list. Forgetting to share screen during a live webinar. Failing to print enough conference materials. You name it! But like everything in life, the severity of an issue is […]. Social Media Marketing Social Response Management

The Plain-English Guide to GCLID

Hubspot

If you use auto-tagging, (also known as GCLID), you'll be able to track more dimensions than with manual tagging, including how your keyword is being matched to search queries, the ad group associated with the keyword, the URL ID, the ad format, and the distribution network.

Everything You Need To Know About Ad Tags and Click Tags

Bannersnack

Ad tagging is a crucial component of your display advertising efforts. Not only ad tags play a huge role in optimizing your ad strategy, but they can also help you measure its performance. Let’s kick off this article by breaking down what an ad tag is. What Is An Ad Tag? An ad tag […]. Advertising