Sat.Aug 17, 2019 - Fri.Aug 23, 2019

The Role of Data and Storytelling in Marketing Transformation

Marketing Insider Group

Today’s decision makers don’t want a sales pitch. They want to hear your story and how it aligns with their own. When you tell that story well it gets audiences deeply invested, increasing the value of a product or service substantially.

The 5 Problems That AI and High-Tech Kill in Logistics

Biznology

Artificial Intelligence is known as a problem-killer for businesses. It’s especially true for logistics with its variety of interconnected business processes and complex tasks. No wonder a lot of companies rely on logistics app development or build custom software to streamline business processes.

Content Marketing in a Mobile World

Modern Marketing

As a content creator in my organization, my goals are like those of other B2B companies: Create engaging content. Understand what content is effective (and less so). Increase our volume of visual content. Identify ways to repurpose content. Optimize all our content.

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Google Analytics vs. Quantcast: Which Analytics Platform Is More Powerful?

ClearVoice

Over the years, “ big data ” has shifted to focus more on actionable data. To accurately capture actionable data, marketers, agencies and businesses of all shapes and sizes have seen the value and ROI in investing in analytics platforms.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

How the Romance Niche Can Help You Fall in Love with Content Marketing Again

Marketing Insider Group

When you first get started with content marketing, the novelty and excitement of a new marketing technique mean you’ll probably be full of enthusiasm and have loads of great ideas for content.

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How To Calculate Email Marketing ROI

Only B2B

Email marketing ROI is defined in other words as Return on investment (ROI) as a consequence of Email marketing. Calculation of the ROI is carried out via a formula which. The post How To Calculate Email Marketing ROI appeared first on ONLY B2B. blogs email marketing

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7 B2B Marketing Strategies to Build Brand Awareness

BOP Design

Whether your brand has been around for decades or is a new start-up, it’s important to continually build brand awareness. Even if you are a demonstrated industry leader like Cisco or Microsoft, brand awareness is critical to the success of your business. Why Brand Awareness Matters.

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How to Move From a Five-Day Workweek to a Four

ClearVoice

Lindsay Tigar is a travel and lifestyle journalist who built her career remotely while exploring more than 23 countries for two years.

Should Brands Still Gate Content? (We Asked the Experts)

Spiralytics

Gated content, freemium offers, content upgrades. Whatever you want to call them, the idea of creating lead magnets and gating them behind a signup form has been a core practice in content marketing for over a decade now. Content Marketing

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

How To Syndicate Your Content For More Visibility

Only B2B

Before we explore the topic of how to syndicate your content, it would be worthwhile to get a brief clarity on what syndicating content means. Syndicating content will mean republishing. The post How To Syndicate Your Content For More Visibility appeared first on ONLY B2B. blogs Content Syndication

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B2B Reads: Cold Emails, ABM Trends, and Agile Marketing Myths

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Research Like a Pro: The Professor’s Guide to Smarter Writing Research

ClearVoice

In this series, we examine how Umberto Eco’s book, How to Write a Thesis, can be used to help writers improve their focus, research smarter and get any writing project done faster. In part one, we delve into the bane of any writer’s existence: research. .

Does Content Automation Really Save Your Team Time?

DivvyHQ

Time is a precious commodity for any content team. This is especially true for lean teams. Boosting productivity is essential for success, and you probably already use some type of technology to help you do that. But are you leveraging content automation?

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Organizational Silos? How to Battle Content Chaos and Win

Content Marketing Institute

Our hero was presented a formidable task. The CMO just announced he was going to solve the “content problem.” His mission? To battle the chaos resulting from large teams operating in silos. Could he and his team do it? Continue reading → The post Organizational Silos?

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11 Ways to Improve Your Facebook Ads Relevance Score

Single Grain

Do you enjoy burning through your ad budget will little to show for it? Of course not. But that’s exactly what you are doing if you are running Facebook ads with a low ad relevance score.

Email Accessibility for Designers: 8 Best Practices You Should Follow

Litmus

Visual design is more than mere decoration. Great email designs aren’t just pretty, but make it easy for your subscribers to digest your content, find key information, and take action quickly—regardless of your subscribers’ ability.

Cross-channel attribution via incrementality measurement: Measured CEO/Co-founder

ClickZ

“While multi-touch attribution (MTA) was supposed to end the struggle to prove campaign value, all it has proven is that it’s extremely expensive, time-consuming, and nearly impossible for fast-growing brands deploying significant walled-garden media.”.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

ABM Maturity Quiz: Are You Ready?

Madison Logic

Account-based marketing remains a key buzzword in the B2B marketing industry. While the techniques are not new, technology has made these strategies more accessible than ever – meaning more companies than ever are adopting ABM, whether they are ready for it or not.

B2B Marketing Trends for 2020

The Lead Agency

B2B marketing is dramatically changing. In the last decade, B2B buyers and their behaviours have shifted significantly, in part due to the technological advancements that have taken place in this time.

11 of the Best Free Video Marketing Tools Out There in 2019

Vidyard

For anyone who thinks video marketing is expensive, I have a big secret to share. There are hundreds of free video marketing tools out there to help you at every stage of the video process, from ideation and scripting to naming, planning, editing, and distribution.

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10 Life Hacks for Freelance Writers

nDash

As a freelance writer, your income sinks or swims on your own ability to find work, stay productive and get stuff done. Here are 10 life hacks that can make your writing much more efficient and make your freelance business much more successful. Time Management Hacks. “We’re

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Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Marketing Funnel for Beginners: A How-To Guide

Bannersnack

Whether you are in B2B sales or eCommerce sales, your work is most likely related to marketing, planning, analyzing, and finding better ways to attract and retain customers. And, even if you are aware of it or not, you are already involved in some kind of a marketing funnel.

HG Insights Platform Adds New Productivity Updates

HG Data

We made a few exciting updates to the HG Insights Platform that allow users to be even more productive. You can now save your searches in Opportunity Generator for easy access and to track changes over time.

#B2BSMX 2019 Wrap Up – Understanding Your Audience Drives Revenue

NetLine

That’s a wrap on the first-ever #B2BSMX !

FMG Suite Marketing Strategist Explains His Four Marketing Pillars

FMG Suite

One of the greatest challenges financial advisors face is keeping up with the latest marketing trends. They’re so busy taking care of their current clients and running their business that they don’t have time to learn marketing.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy