Conductor

MARCH 31, 2020

As digital marketing has evolved, search engine optimization (SEO) has increasingly become an initial thought rather than an afterthought in the typical marketing workflow.

PPC 60

PPC Forrester SERP SEO 60

Roketto

MARCH 31, 2020

What does your content marketing strategy look like? Is it a 50 page PDF outlining every single detail, allocation, assignment, and method? Is it a simple Excel spreadsheet that tells you what you need to create each month? Is it a giant whiteboard full of multi-coloured scribbles and scrawls?

Effective 91

Effective Effectiveness Content Marketing Content 91

Only B2B

APRIL 1, 2020

Building email marketing lists is important because as per a survey conducted in various companies, attributed 23% of total sales to this channel. No matter which industry you work in, you will notice that email marketing is still more profitable as compared to other marketing strategies.

List 87

List Build Email Privacy Policy 87

TrueInfluence

APRIL 1, 2020

Kay Kay Kienast, CMO. True Influence. Buying groups are becoming a primary focus for B2B marketing and sales organizations.

Intent 84

Intent Buy Purchase Intent Purchase 84

Advertiser: ZoomInfo

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

ROI

Triblio

APRIL 3, 2020

A few weeks ago, before we all started sheltering at home, we had the opportunity to sit down with long-time ABM practitioner Jessica Garrett for the latest episode of our video series “ Ask an ABM Expert.”

Case 68

Case MQL Forecast PPC 68

Hatchbuck

APRIL 2, 2020

Times aren’t exactly easy peasy right now. A lot of us have to scale back in any way possible. This effects morale, how we do our jobs, and our strategies. . When it comes to getting press for your business , it’s already a difficult undertaking, even at the best of times.

Press 56

Press Release Tagging Tips 56

LeadCrunch

MARCH 30, 2020

It’s safe to say the coronavirus (COVID-19) is top of mind for everyone at the moment. Between mandatory social-distancing and work-from-home policies, our new way of life is changing the way we do business. Hundreds of conferences have been canceled or postponed through 2020.

Conference 85

Conference B2B Prospect Demand Generation 85

Marketing Envy

MARCH 31, 2020

It’s that time of the decade where every marketer worries about two things: firstly, the precious marketing budget and secondly, what to do next. It’s also the time when you wish you’d have listened to your marketing lecturer when she suggested that you prepare an emergency draw plan for crisis mode.

First-Mover 62

First-Mover Tips Vertical Budget 62

Vidyard

MARCH 31, 2020

Video is everywhere and it’s no surprise why. . Among video’s many benefits for business is the power to capture and hold attention, influence buying decisions, drive organic traffic, increase conversions, and grow revenue. .

Personalization 81

Personalization Video Signature FAQ 81

Advertiser: ZoomInfo

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Acquisition

Marketing Insider Group

MARCH 31, 2020

It’s always essential to get the basics right. Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020.

Trends 219

Trends Account Based Marketing Class Loyalty 219

SendX

APRIL 1, 2020

Timing > List size? If I had a dime for every time someone asked ‘How huge is your list?’, I would have enough to buy hoardings at Times Square, NY or Piccadilly Circus, London (or maybe both.gasp) and put this instead - 'List size doesn’t matter. Timing is everything’.

Email 195

Email Email Campaign Autoresponder Frequency 195

KoMarketing Associates

APRIL 1, 2020

It’s an understatement to say things have changed for B2B marketers in recent weeks. The uncertainty in the world has a profound effect on how B2B organizations will do business now and in the foreseeable future.

Environment 170

Environment Trust Build Long Tail 170

Webbiquity

MARCH 31, 2020

Twitter is in trouble. The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.”

Twitter 163

Twitter Business Profiling Hashtag 163

Advertiser: ZoomInfo

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

Best Practice

Marketing Insider Group

MARCH 30, 2020

Think of Search Engine Optimization (SEO) like taking care of a plant. Sounds weird right? Stay with us. SEO is the equivalent of care you provide your plant that leads to organic growth. Generally, plants need soil, water, air, and sunlight to grow.

Companies 185

Companies SEO Strategy Domain 185

SendX

MARCH 30, 2020

If your choice of drug is surprise bills, go away. If not, take a seat and let’s read this email marketing pricing guide, top to bottom. This guide is not about the cheapest services available but about how you can be more informed so you don’t end up with bills you didn’t anticipate.

Price 195

Price Pricing Email Cost 195

KoMarketing Associates

APRIL 2, 2020

Social media marketing remains popular tactic among marketers looking to grow their customer base, and new research shows it is on the rise among Inc. 500 companies, in particular.

Social Media 156

Social Media Companies Media Social 156

Kaon

APRIL 2, 2020

Kaon Interactive has helped visionary companies (such as Thermo Fisher Scientific , Amazon Web Services , and IBM) put in place their digital transformation platforms (global, redundant, cloud-based, and device- and venue-agnostic), making their transition to all virtual events and engagements seamless for their sales and marketing teams.

Differentiation 141

Differentiation Trade Show Amazon Storytelling 141

Advertiser: ZoomInfo

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?

Cold Calling

Marketing Insider Group

MARCH 30, 2020

In B2B Marketing, it’s all about finding leads that convert to sales. While it may seem counter-intuitive, when you take an approach that puts the customer’s needs in the driver’s seat, and you’ll be on the fast track to marketing success.

Sales 165

Sales Frequency Consulting B2B 165

SendX

MARCH 30, 2020

This is the most up-to-date Mailchimp pricing guide. I am sure Chimp’s cuteness got your floored but can you say the same about its pricing? I know you have lots of questions so I will start right away.

Price 195

Price Pricing Plan Contact 195

KoMarketing Associates

MARCH 31, 2020

Marketers are still focused on developing a personalized customer experience, according to new research, and statistics show that they are measuring the effectiveness of their communication efforts by engagement.

Custom Publishing 156

Custom Publishing Experience Report Personalization 156

Act-On

APRIL 2, 2020

Learn how financial advisors can build a great marketing technology stack that helps them scale their efforts and grow their business. Marketing Automation Marketing Integrations Marketing Strategy

Build 130

Build Business Help Marketing Automation 130

Advertiser: ZoomInfo

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

CRM

Modern Marketing

MARCH 31, 2020

Brands with multiple entities may find it challenging to connect their customers across their entire portfolio.

Customer 180

Customer Skype Brand Branding 180

SendX

MARCH 30, 2020

What did you miss? Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Harmless, if done as told in this guide.

Blasts 195

Blasts Email Spam Deliverability 195

Contently

MARCH 30, 2020

One of the toughest things to deal with right now is the uncertainty. I think a lot of people across the globe feel the same way. We live in a world of conflicting projections—charts that loosely map the best- and worse-case scenarios for our work and personal lives as COVID-19 looms.

Case 116

Case Content Marketing Urgency ROI 116

Act-On

MARCH 31, 2020

These 3 collaboration tips for distributed marketing teams will help your organization improve communication, streamline processes, and get better results. Marketing Automation Marketing Strategy Multi-Channel Marketing

Distribution 130

Distribution Multi-Channel Tips Organic 130

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