INDUSTRY INSIGHTS YOUR PEERS ARE READING
How do you feel about your content marketing strategy? Has it been the guiding force that you intended, helping you attract new audiences and converting them to leads? Content marketing isn’t a perfect science —nor is it a one-and-done kind of activity. MORE
Is your company still avoiding Instagram for B2B marketing? Perhaps your company Instagram page looks something like this: Hopefully it’s not that bad. Hopefully, you’ve taken a few steps to build a presence on “the ‘gram.” MORE
A few months ago, I canceled my DirecTV account. As much as I loved their service — far more than the cable I had before and the cable I have now — it was just too expensive for the amount of TV my family watches. And they wouldn’t budge on price. MORE
When people interact with brands, it’s because they want some thing—either to learn something, do something, buy something, or go somewhere. A marketer’s reason for being is to find out what people want and demonstrate that their brand can make it happen. Take yourself for example. MORE
Whether “sales isn’t converting enough leads” or marketing is “sending sales junk leads,” chances are that the reality of your sales and marketing misalignment falls somewhere in the middle. MORE
LinkedIn currently has about 660 million users on their site, according to their about page. It remains the most popular “professional networking” site that students, employers, and professionals use to share information, build work relationships, and find jobs. MORE
Guest post by Jake Rheude. Few things are as taxing to a supply chain as heavy items, and that means their fulfillment can be a major drag on your operations and profitability if things go wrong. Image credit: Clker-Free-Vector-Images from Pixabay. MORE
As more marketers turn to social media to drive people to their organizations, new research suggests that it continues to grow as an effective channel. MORE
Has your company tasked you with finding the keynote speaker for an upcoming industry conference? Even if you’re not a professional event planner, you can learn how to identify the best keynote speakers in your industry and entice them to accept your invitation. MORE
When the California Consumer Privacy Act (CCPA) takes effect on January 1, 2020, it will only be the latest (and not the last) in a wave of data privacy regulation to hit B2B marketers. MORE
Wow, I can’t believe it’s already here—holiday season in Marketingland. And as a marketer yourself, I’m sure you’ve heard it all… The same puns from last year (sometimes even last decade). The same offers and strategies reheated like day-old leftovers. MORE
The new year is rapidly approaching, and marketers are on the hunt for more budget, stronger skillsets and new strategies to bring their ideas to fruition. MORE
Everyone knows that in order for you content marketing efforts to be as effective as possible, you need to have a plan. But coming up with a plan is only part of the solution. Aligning your team so that everyone is executing on the plan effectively is another part. MORE
Your current customers are the key to better ROI. This blog will explore 4 ways to leverage your current customer base to drive more business. Customer Marketing Marketing Strategy MORE
These 5 content distribution strategies are guaranteed to attract and guide your prospects through a compelling customer journey. Content Marketing Marketing Strategy MORE
When implemented appropriately, gamification serves as an important element of a company’s strategy to get its employees to engage with corporate social media. MORE
Although many marketing teams have developed smaller divisions that are now focused on customer success, new research shows that they are still small in size and face a number of challenges. MORE
my best advice to marketing + admissions leaders coming out of AMA Higher Ed 2019. brittany trafis 12-minute read. in brief. Higher ed enrollment has steadily declined over the last decade, and this trend is projected to get worse over the next ten years—drastically so in 2025. MORE
Black Friday & Cyber Monday are over. But, SendX is still offering a deal. SendX ?—?SendX SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. MORE
Today you can't have a robust business without a solid personal brand. But it's not always easy to know where to start. That's why I wanted to share with you a list of 15 personal branding experts whose content can help you to develop and polish your own brand. MORE
Do you know when it’s time to bring in an outside Marketing expert? Maybe this story helps illustrate the point. Not very long ago, Mark, my husband, started limping. When I asked him what was wrong, he said his knees were bothering him. MORE
Collecting customers’ reviews is a game-changer for any business looking to boost their revenue and beat the competition. Customers’ feedback may influence your decision-making process and shape the future of your products or services. MORE
Some stock photos are bad. Some stock photos are good. Most are bland, by design. But there’s also a weird subsection of stock imagery that emphasizes stereotypes. Given that the U.S. MORE
Google BERT marks another major update to the company’s search algorithm in 2019. . The Most Important Update in Five Years . At the end of October 2019, Google announced a Bidirectional Encoder Representations from Transformers update, lovingly referred to as BERT. MORE
Choosing a spotless domain name is crucial for improving your digital marketing efforts. A domain name is far more than your site’s address. It’s a differentiating factor between building a solid and memorable brand and getting lost in a sea of similar businesses. MORE
Guest post by Marvellous Aham-adi. There are almost 3.5 billion social media users in the world. With so many people—from every country, every age, and every profession—marketing professionals have ramped up their use of social media marketing over the past decade. MORE
Acquia , which is moving past its roots in Web content management to become a multi-channel “digital experience platform” (DXP), took a big step in that direction today with a deal to buy the AgilOne Customer Data Platform. MORE
As we move into the prime holiday spending season, it’s important for retail marketers to understand how important it is to keep the focus on the customer. A large number of emails people receive today are basic broadcast messages without customization or care. MORE
As B2B marketers look ahead to the coming months, new research suggests that they will have at least the same amount of budget to work with – if not more – to achieve their top objectives. MORE
SendX
DECEMBER 11, 2019
Collecting customers’ reviews is a game-changer for any business looking to boost their revenue and beat the competition. Customers’ feedback may influence your decision-making process and shape the future of your products or services.
KoMarketing Associates
DECEMBER 12, 2019
LinkedIn currently has about 660 million users on their site, according to their about page. It remains the most popular “professional networking” site that students, employers, and professionals use to share information, build work relationships, and find jobs.
Act-On
DECEMBER 12, 2019
Your current customers are the key to better ROI. This blog will explore 4 ways to leverage your current customer base to drive more business. Customer Marketing Marketing Strategy
Marketing Insider Group
DECEMBER 12, 2019
The new year is rapidly approaching, and marketers are on the hunt for more budget, stronger skillsets and new strategies to bring their ideas to fruition.
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
SendX
DECEMBER 10, 2019
Black Friday & Cyber Monday are over. But, SendX is still offering a deal. SendX ?—?SendX SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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B2B PR Sense
DECEMBER 7, 2019
Today you can't have a robust business without a solid personal brand. But it's not always easy to know where to start. That's why I wanted to share with you a list of 15 personal branding experts whose content can help you to develop and polish your own brand.
Marketing Insider Group
DECEMBER 11, 2019
Everyone knows that in order for you content marketing efforts to be as effective as possible, you need to have a plan. But coming up with a plan is only part of the solution. Aligning your team so that everyone is executing on the plan effectively is another part.
The Point
DECEMBER 10, 2019
When the California Consumer Privacy Act (CCPA) takes effect on January 1, 2020, it will only be the latest (and not the last) in a wave of data privacy regulation to hit B2B marketers.
KoMarketing Associates
DECEMBER 11, 2019
As more marketers turn to social media to drive people to their organizations, new research suggests that it continues to grow as an effective channel.
Advertisement
Account-Based Marketing is a strategy, not a solution.
Webbiquity
DECEMBER 10, 2019
Guest post by Marvellous Aham-adi. There are almost 3.5 billion social media users in the world. With so many people—from every country, every age, and every profession—marketing professionals have ramped up their use of social media marketing over the past decade.
Marketing Insider Group
DECEMBER 11, 2019
When implemented appropriately, gamification serves as an important element of a company’s strategy to get its employees to engage with corporate social media.
Act-On
DECEMBER 10, 2019
These 5 content distribution strategies are guaranteed to attract and guide your prospects through a compelling customer journey. Content Marketing Marketing Strategy
KoMarketing Associates
DECEMBER 10, 2019
Is your company still avoiding Instagram for B2B marketing? Perhaps your company Instagram page looks something like this: Hopefully it’s not that bad. Hopefully, you’ve taken a few steps to build a presence on “the ‘gram.”
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
Webbiquity
DECEMBER 9, 2019
Guest post by Jake Rheude. Few things are as taxing to a supply chain as heavy items, and that means their fulfillment can be a major drag on your operations and profitability if things go wrong. Image credit: Clker-Free-Vector-Images from Pixabay.
Marketing Insider Group
DECEMBER 10, 2019
Has your company tasked you with finding the keynote speaker for an upcoming industry conference? Even if you’re not a professional event planner, you can learn how to identify the best keynote speakers in your industry and entice them to accept your invitation.
Customer Experience Matrix
DECEMBER 11, 2019
Acquia , which is moving past its roots in Web content management to become a multi-channel “digital experience platform” (DXP), took a big step in that direction today with a deal to buy the AgilOne Customer Data Platform.
KoMarketing Associates
DECEMBER 10, 2019
As B2B marketers look ahead to the coming months, new research suggests that they will have at least the same amount of budget to work with – if not more – to achieve their top objectives.
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
Biznology
DECEMBER 11, 2019
Choosing a spotless domain name is crucial for improving your digital marketing efforts. A domain name is far more than your site’s address. It’s a differentiating factor between building a solid and memorable brand and getting lost in a sea of similar businesses.
Marketing Insider Group
DECEMBER 9, 2019
How do you feel about your content marketing strategy? Has it been the guiding force that you intended, helping you attract new audiences and converting them to leads? Content marketing isn’t a perfect science —nor is it a one-and-done kind of activity.
Modern Marketing
DECEMBER 12, 2019
As we move into the prime holiday spending season, it’s important for retail marketers to understand how important it is to keep the focus on the customer. A large number of emails people receive today are basic broadcast messages without customization or care.
Lattice
DECEMBER 11, 2019
Whether “sales isn’t converting enough leads” or marketing is “sending sales junk leads,” chances are that the reality of your sales and marketing misalignment falls somewhere in the middle.
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.
Biznology
DECEMBER 9, 2019
A few months ago, I canceled my DirecTV account. As much as I loved their service — far more than the cable I had before and the cable I have now — it was just too expensive for the amount of TV my family watches. And they wouldn’t budge on price.
Measure Up Marketing
DECEMBER 10, 2019
Do you know when it’s time to bring in an outside Marketing expert? Maybe this story helps illustrate the point. Not very long ago, Mark, my husband, started limping. When I asked him what was wrong, he said his knees were bothering him.
Modern Marketing
DECEMBER 12, 2019
Wow, I can’t believe it’s already here—holiday season in Marketingland. And as a marketer yourself, I’m sure you’ve heard it all… The same puns from last year (sometimes even last decade). The same offers and strategies reheated like day-old leftovers.
ATAK Interactive
DECEMBER 12, 2019
Google BERT marks another major update to the company’s search algorithm in 2019. . The Most Important Update in Five Years . At the end of October 2019, Google announced a Bidirectional Encoder Representations from Transformers update, lovingly referred to as BERT.
Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP
Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.
Fathom
DECEMBER 12, 2019
my best advice to marketing + admissions leaders coming out of AMA Higher Ed 2019. brittany trafis 12-minute read. in brief. Higher ed enrollment has steadily declined over the last decade, and this trend is projected to get worse over the next ten years—drastically so in 2025.
Contently
DECEMBER 11, 2019
Some stock photos are bad. Some stock photos are good. Most are bland, by design. But there’s also a weird subsection of stock imagery that emphasizes stereotypes. Given that the U.S.
Modern Marketing
DECEMBER 11, 2019
When people interact with brands, it’s because they want some thing—either to learn something, do something, buy something, or go somewhere. A marketer’s reason for being is to find out what people want and demonstrate that their brand can make it happen. Take yourself for example.
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