Sat.Dec 07, 2019 - Fri.Dec 13, 2019

12 Easy Tweaks to Ask for Reviews via Email

SendX

Collecting customers’ reviews is a game-changer for any business looking to boost their revenue and beat the competition. Customers’ feedback may influence your decision-making process and shape the future of your products or services.

Review 195

5 Best Practices When Creating a LinkedIn Company Page

KoMarketing Associates

LinkedIn currently has about 660 million users on their site, according to their about page. It remains the most popular “professional networking” site that students, employers, and professionals use to share information, build work relationships, and find jobs.

4 Ways to Leverage Your Current Customer Base to Drive More Business

Act-On

Your current customers are the key to better ROI. This blog will explore 4 ways to leverage your current customer base to drive more business. Customer Marketing Marketing Strategy

ROI 130

2020 CMO Predictions: Content Overload, Advocacy, Customer Data and Personalization Remain Top Priorities

Marketing Insider Group

The new year is rapidly approaching, and marketers are on the hunt for more budget, stronger skillsets and new strategies to bring their ideas to fruition.

CMO 130

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Holiday SaaS Deals - A Comprehensive list of holiday season SaaS List for 2019

SendX

Black Friday & Cyber Monday are over. But, SendX is still offering a deal. SendX ?—?SendX SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale.

List 195

More Trending

15 Personal Branding Experts You Need to Check Out

B2B PR Sense

Today you can't have a robust business without a solid personal brand. But it's not always easy to know where to start. That's why I wanted to share with you a list of 15 personal branding experts whose content can help you to develop and polish your own brand.

How to Create a Marketing Roadmap to Align Your Team

Marketing Insider Group

Everyone knows that in order for you content marketing efforts to be as effective as possible, you need to have a plan. But coming up with a plan is only part of the solution. Aligning your team so that everyone is executing on the plan effectively is another part.

Infographic – The Next Wave of Data Privacy Regulation

The Point

When the California Consumer Privacy Act (CCPA) takes effect on January 1, 2020, it will only be the latest (and not the last) in a wave of data privacy regulation to hit B2B marketers.

Report: Social Media Continues to Drive Website Visits for Marketers and Companies

KoMarketing Associates

As more marketers turn to social media to drive people to their organizations, new research suggests that it continues to grow as an effective channel.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

A 10 Step Guide To Creating A Social Media Marketing Plan

Webbiquity

Guest post by Marvellous Aham-adi. There are almost 3.5 billion social media users in the world. With so many people—from every country, every age, and every profession—marketing professionals have ramped up their use of social media marketing over the past decade.

8 Gamification Strategy Steps To Help Encourage Social Media Advocacy

Marketing Insider Group

When implemented appropriately, gamification serves as an important element of a company’s strategy to get its employees to engage with corporate social media.

5 Content Distribution Strategies to Help You Reach Your Audience

Act-On

These 5 content distribution strategies are guaranteed to attract and guide your prospects through a compelling customer journey. Content Marketing Marketing Strategy

Instagram for B2B Marketing: 10 Effective Tactics

KoMarketing Associates

Is your company still avoiding Instagram for B2B marketing? Perhaps your company Instagram page looks something like this: Hopefully it’s not that bad. Hopefully, you’ve taken a few steps to build a presence on “the ‘gram.”

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Order Fulfillment for Heavy Items: What You Should and Shouldn’t Do

Webbiquity

Guest post by Jake Rheude. Few things are as taxing to a supply chain as heavy items, and that means their fulfillment can be a major drag on your operations and profitability if things go wrong. Image credit: Clker-Free-Vector-Images from Pixabay.

How to Identify the Best Keynote Speakers in Your Industry (And Bring Them to Your Event)

Marketing Insider Group

Has your company tasked you with finding the keynote speaker for an upcoming industry conference? Even if you’re not a professional event planner, you can learn how to identify the best keynote speakers in your industry and entice them to accept your invitation.

Acquia Buys AgilOne CDP

Customer Experience Matrix

Acquia , which is moving past its roots in Web content management to become a multi-channel “digital experience platform” (DXP), took a big step in that direction today with a deal to buy the AgilOne Customer Data Platform.

Buy 156

Report: 41% of B2B Marketers Expect a Budget Increase in the Coming Year

KoMarketing Associates

As B2B marketers look ahead to the coming months, new research suggests that they will have at least the same amount of budget to work with – if not more – to achieve their top objectives.

Budget 156

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Key Benefits the Right Domain Name Adds to your Brand

Biznology

Choosing a spotless domain name is crucial for improving your digital marketing efforts. A domain name is far more than your site’s address. It’s a differentiating factor between building a solid and memorable brand and getting lost in a sea of similar businesses.

Domain 104

5 Questions to Boost Your 2020 Content Marketing Strategy

Marketing Insider Group

How do you feel about your content marketing strategy? Has it been the guiding force that you intended, helping you attract new audiences and converting them to leads? Content marketing isn’t a perfect science —nor is it a one-and-done kind of activity.

Real-Time Personalization: How to Solve Retail Marketers’ Biggest Holiday Email Headaches

Modern Marketing

As we move into the prime holiday spending season, it’s important for retail marketers to understand how important it is to keep the focus on the customer. A large number of emails people receive today are basic broadcast messages without customization or care.

5 Steps to Sales and Marketing Alignment for ABM Success

Lattice

Whether “sales isn’t converting enough leads” or marketing is “sending sales junk leads,” chances are that the reality of your sales and marketing misalignment falls somewhere in the middle.

Sales 130

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Marketing Can’t Succeed in a Silo

Biznology

A few months ago, I canceled my DirecTV account. As much as I loved their service — far more than the cable I had before and the cable I have now — it was just too expensive for the amount of TV my family watches. And they wouldn’t budge on price.

Cable 104

How Do You Know It’s Time to Bring in a Marketing Expert | What’s Your Edge?

Measure Up Marketing

Do you know when it’s time to bring in an outside Marketing expert? Maybe this story helps illustrate the point. Not very long ago, Mark, my husband, started limping. When I asked him what was wrong, he said his knees were bothering him.

The Non-Cliche Marketer's Guide to the Holidays

Modern Marketing

Wow, I can’t believe it’s already here—holiday season in Marketingland. And as a marketer yourself, I’m sure you’ve heard it all… The same puns from last year (sometimes even last decade). The same offers and strategies reheated like day-old leftovers.

B2C 130

What The Google BERT Update Means For SEO

ATAK Interactive

Google BERT marks another major update to the company’s search algorithm in 2019. . The Most Important Update in Five Years . At the end of October 2019, Google announced a Bidirectional Encoder Representations from Transformers update, lovingly referred to as BERT.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

what you can do to get ahead of the higher ed crisis

Fathom

my best advice to marketing + admissions leaders coming out of AMA Higher Ed 2019. brittany trafis 12-minute read. in brief. Higher ed enrollment has steadily declined over the last decade, and this trend is projected to get worse over the next ten years—drastically so in 2025.

5 Stock Photo Sites That Will Make Your Content More Inclusive & Diverse

Contently

Some stock photos are bad. Some stock photos are good. Most are bland, by design. But there’s also a weird subsection of stock imagery that emphasizes stereotypes. Given that the U.S.

Sites 78

Microelements: The Marketing/CX Muscle You Didn’t Know You Needed

Modern Marketing

When people interact with brands, it’s because they want some thing—either to learn something, do something, buy something, or go somewhere. A marketer’s reason for being is to find out what people want and demonstrate that their brand can make it happen. Take yourself for example.