INDUSTRY INSIGHTS YOUR PEERS ARE READING
In our latest installment of our Wednesday Wisdom series featuring insights from Consultants Collective , we are pleased to share an article by John G. Clemons. MORE
Many organizations believe that social listening is a good substitute for traditional market and customer research. Certainly, social listening has its merits and can provide powerful and relevant insights when combined with traditional research. MORE
The content you create guides the buyer’s journey that your prospects and customers take. That’s why it’s important to tailor content to the stage of the buyer’s journey prospects and customers will be at when they come across a particular piece of content. MORE
Here in Boston, we love rowing. Every year thousands of us crowd around the Charles River to watch boats gracefully glide along the river as they race at the Head of the Charles Regatta. MORE
Although account-based marketing, or ABM, is gaining steam, it’s still widely considered a less traditional marketing approach. And if you’re going to go non-traditional—why not think a little further outside the box? When it comes to content creation for ABM, there are many “go-tos” that come to mind. Think white paper, think infographic—think the many assets that form a solid content foundation. MORE
Fear isn’t a luxury the CMO can afford. Neither is hesitation. Today’s CMO position – “ a minefield where many talented executives fail ” – requires the courage of conviction to survive. If you’re a first-time CMO, this goes double. MORE
Andy Crestodina joins the Rethink Marketing podcast and explains how to find your highest converting content using Google Analytics. Content Marketing Reports & Analytics MORE
As marketers turn to data and analytics to reach out to their target audiences, new research shows that they are becoming overwhelmed by the information at their fingertips – so much so that they are now worried about data exhaust. Data exhaust is a term used to describe data that companies toss out because it provides less or no value to their core business. To gauge marketers’ current attitudes toward data exhaust, Digital Element recently conducted the “Digital Data Exhaust Report.” MORE
Peter Armaly is a Senior Director and Advisor for Oracle SaaS Customer Success. He is responsible for program design and execution of skills enablement for the customer success organization and in that capacity he works closely with senior executives both internally and externally. MORE
First days can be stressful. Especially if you’ve just been promoted to Chief Marketing Officer. Extending far beyond traditional marketing tactics, today’s CMO shoulders vast and complex responsibilities that now span technology, analytics, revenue and—above all—measurable impact. MORE
A good Agile marketing definition can be hard to come by. The tough part is that it’s a combination of two very easily misunderstood words: “Agile” and “marketing.” For those who haven’t spent a lot of time exploring its nuances, Agile comes to mean merely fast or hyper-productive. MORE
As more manufacturers move to increase their prospect base, marketing automation has become a critical tool for effective digital marketing campaigns. Manufacturing Marketing Automation MORE
As data and analytics become more readily available to marketers, new research suggests that they are using it for multiple purposes. According to the “Data Benchmark Study” from Freeman revealed that 98 percent of marketers now use data to secure their budget. MORE
When it comes to video marketing, marketers are resonating more with their customers when they discover their content through social media, according to new research. MORE
Artificial intelligence and machine-based adaptive learning represent the next great frontier for marketers. Stake your claim in this emerging landscape by putting these helpful tips to work as part of your digital marketing strategies. Demand & Lead Generation MORE
Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. Only 44% of manufacturing content marketers report their organization measures content marketing ROI. Source: Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends—Content Marketing Institute/MarketingProfs and sponsored by IEEE GlobalSpec). MORE
It’s no secret that having a routine can be beneficial. After all, life can get overwhelming (hello reporting week) and it can be easy to forget just what it is you need to do each day. MORE
Accurate segmentation is one of the cornerstones of an effective marketing campaign. Segmenting or dividing your audience into groups means that you can target messages to customers with similar characteristics and needs. MORE
PR faces a conundrum. We have loads of examples where a solid PR strategy has contributed to a brand's growth and visibility. But PR teams still struggle to prove the value of PR to their C-suite executives. MORE
Guest post by Stephen Lindsay. Technology plays a huge role in contemporary exhibitions and trade shows. But what factors do you need to consider if you want to add experiential or other tech within your booth? MORE
The opportunity to foster an engaged employee starts from the minute they arrive for their first day at work. Let me walk you through a scenario. Brenda arrives on time for her first day at The Company. Her immediate supervisor is not in the office yet. MORE
Editor’s Note: What started as an email string complaining about bad sales emails became… this. It’s a stark comparison to say the least, but a handful of B2B buyers we showed a draft of this to agreed wholeheartedly. Special thanks to Marilyn Cox , a B2B marketing veteran and recipient of a constant barrage of sales pitches, for writing this for us. Sometimes you have a deadline and you find yourself stuck on the same five sentences for days on end. MORE
Personalized marketing, done right, is extremely powerful for B2B marketers. Personalized email messages are 26% more likely to be opened , personalized content is more likely to lead to a sale, and companies that do this well are more profitable. MORE
A client just asked me, "What are the three best pieces of advice to give to companies that embark on an e-newsletter for the first time?" Here's my answer: The post B2B enewsletters: Two bits of advice appeared first on Sales Lead Insights. B2B marketing B2B marketing tools B2B enewsletters MORE
It seems a bit soon to wax nostalgic about the good old days of the Customer Data Platform industry. But the industry has become so bewilderingly diverse in recent years that it is tempting to recall simpler times when all a new product needed to promise was making it easier to unify their customer data. That was way back in 2016. Stride is clearly a next-generation CDP, on the market for under two years and including the analytic and orchestration tools common to new CDP systems. MORE
One of the biggest questions I hear from clients who are just starting their journey with content marketing and those who want me to help create an effective content marketing strategy for them is, “Where do you find the time?” MORE
Employees who are fully engaged in their organization tend to work harder, deliver strong results, and have a high level of satisfaction and pride in their employer. MORE
The 2019 mailing year is already well underway. For many senders, that means dealing with reputation fallout from sky-high holiday volume and re-implementing best practices on outbound campaigns that may have been improperly removed. MORE
As a small business, your content strategy is the key to getting yourself seen. It drives traffic to your site, increases conversions, and strengthens your brand. Creating blogs that rank, and rank well, isn’t easy — but it’s not impossible. MORE
InsightSquared
FEBRUARY 19, 2019
Here in Boston, we love rowing. Every year thousands of us crowd around the Charles River to watch boats gracefully glide along the river as they race at the Head of the Charles Regatta.
Industrial Marketing Today
FEBRUARY 18, 2019
Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. Only 44% of manufacturing content marketers report their organization measures content marketing ROI. Source: Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends—Content Marketing Institute/MarketingProfs and sponsored by IEEE GlobalSpec).
ScribbleLive
FEBRUARY 20, 2019
Although account-based marketing, or ABM, is gaining steam, it’s still widely considered a less traditional marketing approach. And if you’re going to go non-traditional—why not think a little further outside the box? When it comes to content creation for ABM, there are many “go-tos” that come to mind. Think white paper, think infographic—think the many assets that form a solid content foundation.
Heinz Marketing
FEBRUARY 22, 2019
Editor’s Note: What started as an email string complaining about bad sales emails became… this. It’s a stark comparison to say the least, but a handful of B2B buyers we showed a draft of this to agreed wholeheartedly. Special thanks to Marilyn Cox , a B2B marketing veteran and recipient of a constant barrage of sales pitches, for writing this for us. Sometimes you have a deadline and you find yourself stuck on the same five sentences for days on end.
Advertisement
Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.
Marketing Insider Group
FEBRUARY 18, 2019
One of the biggest questions I hear from clients who are just starting their journey with content marketing and those who want me to help create an effective content marketing strategy for them is, “Where do you find the time?”
|
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
|
|
DiscoverOrg
FEBRUARY 21, 2019
Fear isn’t a luxury the CMO can afford. Neither is hesitation. Today’s CMO position – “ a minefield where many talented executives fail ” – requires the courage of conviction to survive. If you’re a first-time CMO, this goes double.
B2B PR Sense
FEBRUARY 20, 2019
PR faces a conundrum. We have loads of examples where a solid PR strategy has contributed to a brand's growth and visibility. But PR teams still struggle to prove the value of PR to their C-suite executives.
Marketing Insider Group
FEBRUARY 21, 2019
The content you create guides the buyer’s journey that your prospects and customers take. That’s why it’s important to tailor content to the stage of the buyer’s journey prospects and customers will be at when they come across a particular piece of content.
KoMarketing Associates
FEBRUARY 22, 2019
As data and analytics become more readily available to marketers, new research suggests that they are using it for multiple purposes. According to the “Data Benchmark Study” from Freeman revealed that 98 percent of marketers now use data to secure their budget.
Advertisement
After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.
DiscoverOrg
FEBRUARY 19, 2019
First days can be stressful. Especially if you’ve just been promoted to Chief Marketing Officer. Extending far beyond traditional marketing tactics, today’s CMO shoulders vast and complex responsibilities that now span technology, analytics, revenue and—above all—measurable impact.
Act-On
FEBRUARY 21, 2019
Artificial intelligence and machine-based adaptive learning represent the next great frontier for marketers. Stake your claim in this emerging landscape by putting these helpful tips to work as part of your digital marketing strategies. Demand & Lead Generation
Marketing Insider Group
FEBRUARY 19, 2019
A good Agile marketing definition can be hard to come by. The tough part is that it’s a combination of two very easily misunderstood words: “Agile” and “marketing.” For those who haven’t spent a lot of time exploring its nuances, Agile comes to mean merely fast or hyper-productive.
KoMarketing Associates
FEBRUARY 19, 2019
It’s no secret that having a routine can be beneficial. After all, life can get overwhelming (hello reporting week) and it can be easy to forget just what it is you need to do each day.
Advertisement
Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.
Webbiquity
FEBRUARY 21, 2019
Guest post by Stephen Lindsay. Technology plays a huge role in contemporary exhibitions and trade shows. But what factors do you need to consider if you want to add experiential or other tech within your booth?
Act-On
FEBRUARY 22, 2019
Andy Crestodina joins the Rethink Marketing podcast and explains how to find your highest converting content using Google Analytics. Content Marketing Reports & Analytics
Marketing Insider Group
FEBRUARY 20, 2019
Employees who are fully engaged in their organization tend to work harder, deliver strong results, and have a high level of satisfaction and pride in their employer.
KoMarketing Associates
FEBRUARY 20, 2019
As marketers turn to data and analytics to reach out to their target audiences, new research shows that they are becoming overwhelmed by the information at their fingertips – so much so that they are now worried about data exhaust. Data exhaust is a term used to describe data that companies toss out because it provides less or no value to their core business. To gauge marketers’ current attitudes toward data exhaust, Digital Element recently conducted the “Digital Data Exhaust Report.”
Advertisement
From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).
Webbiquity
FEBRUARY 19, 2019
Personalized marketing, done right, is extremely powerful for B2B marketers. Personalized email messages are 26% more likely to be opened , personalized content is more likely to lead to a sale, and companies that do this well are more profitable.
Act-On
FEBRUARY 19, 2019
As more manufacturers move to increase their prospect base, marketing automation has become a critical tool for effective digital marketing campaigns. Manufacturing Marketing Automation
Marketing Insider Group
FEBRUARY 18, 2019
As a small business, your content strategy is the key to getting yourself seen. It drives traffic to your site, increases conversions, and strengthens your brand. Creating blogs that rank, and rank well, isn’t easy — but it’s not impossible.
Sales Lead Insights
FEBRUARY 19, 2019
A client just asked me, "What are the three best pieces of advice to give to companies that embark on an e-newsletter for the first time?" Here's my answer: The post B2B enewsletters: Two bits of advice appeared first on Sales Lead Insights. B2B marketing B2B marketing tools B2B enewsletters
Advertisement
Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!
Modern Marketing
FEBRUARY 18, 2019
The 2019 mailing year is already well underway. For many senders, that means dealing with reputation fallout from sky-high holiday volume and re-implementing best practices on outbound campaigns that may have been improperly removed.
Biznology
FEBRUARY 20, 2019
In our latest installment of our Wednesday Wisdom series featuring insights from Consultants Collective , we are pleased to share an article by John G. Clemons.
Marketing Insider Group
FEBRUARY 20, 2019
Accurate segmentation is one of the cornerstones of an effective marketing campaign. Segmenting or dividing your audience into groups means that you can target messages to customers with similar characteristics and needs.
Customer Experience Matrix
FEBRUARY 16, 2019
It seems a bit soon to wax nostalgic about the good old days of the Customer Data Platform industry. But the industry has become so bewilderingly diverse in recent years that it is tempting to recall simpler times when all a new product needed to promise was making it easier to unify their customer data. That was way back in 2016. Stride is clearly a next-generation CDP, on the market for under two years and including the analytic and orchestration tools common to new CDP systems.
Advertisement
Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Modern Marketing
FEBRUARY 22, 2019
Peter Armaly is a Senior Director and Advisor for Oracle SaaS Customer Success. He is responsible for program design and execution of skills enablement for the customer success organization and in that capacity he works closely with senior executives both internally and externally.
Measure Up Marketing
FEBRUARY 21, 2019
Many organizations believe that social listening is a good substitute for traditional market and customer research. Certainly, social listening has its merits and can provide powerful and relevant insights when combined with traditional research.
Marketing Insider Group
FEBRUARY 19, 2019
The opportunity to foster an engaged employee starts from the minute they arrive for their first day at work. Let me walk you through a scenario. Brenda arrives on time for her first day at The Company. Her immediate supervisor is not in the office yet.
160 
Let's personalize your content