Sat.Jul 04, 2020 - Fri.Jul 10, 2020

Your Complete LinkedIn Marketing Strategy

Marketing Insider Group

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing.

How to use long-form storytelling in your marketing strategy

RockContent

The key to success in the world of Digital Marketing is offering qualified experiences to the consumer. By qualified, we refer to the authenticity, relevance, and customization of the content your brand publishes in different digital c hannels.

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Report: Majority of Marketers Implementing Some Form of Account-Based Marketing Practices

KoMarketing Associates

Although some marketers have already implemented some form of account-based marketing (ABM), new research shows that many of them are still in the initial phases, while others have not begun to think about ABM at all.

Now Is the Time to Plan Your 2021 Demand Marketing Transformation

ANNUITAS

To say that 2020 has caused us all to rethink our demand marketing approaches moving forward is an understatement. We all started Q2 having to triage and rapidly iterate at every level of our marketing and sales motions.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Content Marketing: Your Solution Is Solving Your Customers’ Problems

Marketing Insider Group

I can’t say it enough. Successful content marketing is all about solving your customers’ problems. And that requires a culture shift inside businesses. We need to think of content marketing as our solution, more than our products.

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Report: The eBook May Now Be the Top B2B Content Marketing Asset

KoMarketing Associates

B2B content marketers are constantly producing new assets to resonate with their target audience. However, new research shows that eBooks may be the key to reeling in new prospects and customers.

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10 B2B Marketing Strategies for a World Without Face-to-Face Events

Biznology

The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis. What’s to be done?

Visualizing Strategic and Tactical Progress in Agile Organizations

Marketing Insider Group

Agile marketing often begins with a single, mighty pilot team. It then grows to encompass more teams, a department, and, if we’re very lucky, maybe even an entire Agile organization. As the mindset takes hold, each group’s practices and success metrics evolve.

WP Engine: the pros and cons of this WordPress hosting

RockContent

Given the success of WordPress as a solution for Digital Marketing , many companies provide services focused on the CMS — Content Management System. One good example of that is the WP hosting platforms. Those systems help customers get started on the web quickly.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

7 Steps to Developing an Effective Content Strategy [Guide]

Roketto

You post on your blog once a month. The content is purposeless, without direction, and isn’t directly aimed at anyone in particular. That should be good enough, these posts will drive some more traffic to my website”, you say to yourself.

Why COVID-19 Had Made Digital Selling a Priority

Biznology

When it comes to digital transformation in B2B marketing and sales, marketing has led the way in recent years. But now B2B sales teams are finding that they need get up to speed with digital selling in a hurry.

10 Kanban Board Examples for Marketing Teams

Marketing Insider Group

Once a relatively unknown framework outside of IT, Kanban’s popularity in the marketing industry has recently exploded.

6 Lessons B2B Companies Can Learn from Amazon

Fusion Marketing Partners

Let me start out confessing that I have a love/hate relationship with Amazon. I bet a lot of you reading […]. B2B Customer Experience Amazon lessons b2B companies

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

growing digital agility with Houston Methodist

Fathom

a remote roundtable with Jeff Duncan, digital marketing manager at the number one health system in Texas. joe adams 57-minute recording. in brief. On Thursday, July 9, Steve Kessen hosted healthcare marketing leaders from across the country for a Remote Roundtable.

Is a Completely Remote Organization Possible? Here’s What We’ve Learned So Far

Biznology

I waited until the last possible second, but it’s now my turn. I take a deep breath – gather my emotions – and reach for an invisible pen. What I’m about to say is incredibly uncomfortable, and I’m terrified of how others will respond. I quietly say, “I’m overwhelmed.

Measure the ROI of Account-Based Marketing

Marketing Insider Group

When it comes to marketing and sales, the more precise and specific you can get with every customer, the better. Customers want to feel important and recognized by brands, and it is exactly why strategies like personalization are so effective.

How to Boost Your Marketing Efforts With Reputation Management

Hatchbuck

Reputation management helps businesses cultivate a professional image and brand online. Many small businesses use social media , Google, or review sites to maintain their positive reputations.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

The Top 10 Virtual Cyber Security Trade Shows for 2020

Marketing Envy

COVID-19 didn’t kill cybersecurity conferences; they’ve just moved online. Attend the best virtual cybersecurity conferences of 2020 from your home, office, or home office, and keep expanding your cybersecurity knowledge.

Chatbots in the Post-Pandemic Era

Biznology

V 00:2300:27 J. Joseph Weizenbaum , a venerated pioneer at MIT AI Labs demonstrated the first chatbot in 1966. He named her Eliza after the leading character in My Fair Lady. In the play, Prof.

Publishing Blogs Articles Isn’t Enough – It Needs to Be the Right Content

Marketing Insider Group

You’ve read all the advice. You’ve started a corporate blog or a branded content hub. Then you published a ton of articles that run the gamut from your company’s response to the news story du jour to how your new gadget works. Then – crickets.

Get Ready for the Google Page Experience Update

Content4Demand

Google updates often send marketers scrambling to comply with the latest algorithms. Not so with the recently announced Google page experience update, which came with plenty of advance notice with which to prepare.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Instagram Hacks: 31 Tricks and Features You Probably Didn’t Know About

Hootsuite

Wanna level up your Insta game? With these tricks and tools, you’ll be ‘gramming like a pro in no time. Table of contents. General Instagram hacks. Instagram hacks for photo and video sharing. Instagram Story hacks. Instagram bio and profile hacks. Instagram hashtag hacks.

8 Ways to Build Brand Loyalty + Examples of Companies that Nailed It

Bannersnack

Pushing for new sales is, no doubt, vital to the survival and long-term thriving of any business. But are we forgetting something in this feverish race to drive growth? Or rather, someone?

How to Create a Content Marketing Playbook

Content Marketing Institute

Playbooks are an underused gem for managing the ongoing activities that contribute to long-term content marketing success. Here are the nine elements every playbook needs to be great.

Sheena’s App of the Week: Toggl

Heinz Marketing

By Sheena McKinney , Executive Assistant at Heinz Marketing. I’ve always been drawn to productivity, time management tools, apps, and hacks. It all started back in the late 1980’s when I was introduced to the Franklin Covey system.

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Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.