As of today, 40,427 people have the title of content strategist on LinkedIn. Another 1,389 open roles await the right candidate. And according to recent research from The Creative Group , content strategists currently hold one of the top-paying jobs in the tech and creative fields. MORE
The post FunnelWise Boosts Prospecting Productivity with EverString appeared first on EverString. Marketing MORE
Like the magnificent architectural wonders that hold up The Pantheon in Rome, pillars will help you hold up your blog's architecture, too. You have to build them yourself -- but we promise it takes less time and effort than building them from marble or concrete. MORE
Follow these six tips for a successful lead-management strategy. Lead Nurturing buyer persona lead management lead management strategy lead strategy marketing personas sales lead management MORE
You can’t buy your customers. Promotional offers, special discounts, and giveaways may motivate more sales – during the promotional period. They may gain some brand favor while the free sample is being used or the discounted subscription pricing is in effect. Even loyalty programs have an appeal, but they do nothing to establish brand authenticity. […]. The post How Customer Loyalty Is Really Earned appeared first on Marketing Insider Group. Content Marketing MORE
Forget about the Oscars, Golden Globes, or the Grammys. Mark your calendar for the biggest awards ceremony in B2B marketing: the Best Advocate Marketing Awards (also known as The BAMMIES, for short) are back! The BAMMIES recognize the top achievements by B2B marketers who are harnessing the power of their biggest fans and happiest customers to fuel their business. If you’ve successfully leveraged. Advocate Marketing 101 Best Advocate Marketing Awards The BAMMIES MORE
Keywords have long been the foundation of every content marketing strategy. Knowing the words and phrases that your audience is using to search for information helps guide your content creation efforts, and land a position at the top of search results. MORE
The Marketing Nation Roadshows are back! In just a few short weeks, we’re hitting the road, and we’re bringing the Marketing Nation with us! If you haven’t registered yet, I can assure you this year’s roadshow is not to be missed! MORE
I never used to understand what people mean when they say that they "interview well.". How was that possible? If you're too prepared, your answers sound robotic, and if you're too un prepared, you start most answers with a long sip of water to gather your thoughts. MORE
It wasn’t long ago that Snap was being hailed as Facebook’s greatest challenger. After turning down its rival’s offer to acquire the company for $3 billion just a few years ago, the company behind Snapchat was valued at more than $40 billion earlier this year. MORE
Automation is a funny thing. Too little is the enemy of efficiency. Too much kills engagement. Think about email. Automated email nurturing campaigns were the answer to individually following up with every single person who downloaded a piece of content from your website. MORE
I’ve always found analogies to be helpful in explaining new ideas. So, to begin, here’s an analogy that will make your life in ABM a lot easier: Marketing Orchestration is to Account Based Marketing, what Marketing Automation is to Demand Generation. MORE
Job searching is never easy. Many people would even say that it’s harder than working. While you’ll likely be on the hunt many times in your career, it doesn’t have to be so laborious. MORE
Kaon Interactive Takes Sales & Marketing Applications to the Next Level with 3D Augmented Reality. Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that its augmented reality (AR) solution, Kaon AR ® , is now available on over 340 million Apple devices. MORE
For anyone not old enough to remember the television show from the sixties, Mr. Ed would never speak unless he has something to say. He probably wouldn’t blog either. That would be a mistake, and I’ll explain why. MORE
Brands today are using CSR stories, details about responsible supply chain management, and socially friendly policies to differentiate their position in the marketing—and storytelling is helping them do so in unexpected ways. MORE
You’ve heard a lot about B2B content marketing. You’ve read that it has to be researched, strategized, developed, optimized and promoted. Oh, and why not do an overhaul of company culture while you’re at it, turning internal experts into regular content contributors. MORE
Mastering lead generation is a sort of holy grail for all B2B marketers. The CMO position should be attuned to new methods in lead generation, especially new digital channels. These methods of outreach will help to expand a business more quickly than perhaps any other method. MORE
It is no secret that the adoption of account-based marketing (ABM) programs are becoming more of a priority for B2B marketers. As detailed earlier this year, #FlipMyFunnel discovered that over the past 12 months, the percentage of B2B marketers who say they use ABM has increased from 49 percent to 81 percent. MORE
No matter what industry you’re in, any marketer would agree that getting your site ranking as high as possible on Google should be a priority, and for good reason: research proves that the first page of Google receives 95% of web traffic while subsequent pages only receive 5% or less of total traffic. MORE
CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Many of the findings were enlightening through not terribly surprising. But a few stood out as…unexpected. MORE
Leads are only as good as the companies they work for, which is why account-based marketing is the new normal in B2B. That’s not to say that lead generation is dead (it’s not!) MORE
SEPTEMBER 20, 2017
Tomorrow People is happy to announce the opening of a United States office in Manhattan, New York City following the acquisition of notable US clients amid a growing demand for global B2B content marketing programs. Press Release USA MORE
Before you continue to read ahead, please note that reading this article about pharma marketing is only a part of a whole therapeutic treatment for your brand, and should only be considered part of a whole treatment plan from your content marketer. MORE
By Mark Schaefer. My very wise friend Jay Baer wrote a thought-provoking post entitled Is Twitter in 2017 even worth the trouble? He points to research citing incredibly low brand engagement rates and suggests that perhaps Twitter has become a marketing afterthought. MORE
Micro-content isn’t widely understood or consciously used. When it is, it’s usually by marketing for social media content. But micro-content may be the most important content type you have, and you probably don’t manage it. Micro-content is simply what the words imply. The term is credited to user experience expert Jakob Nielsen: “micro content is a small group of words which can be skimmed by the reader to understand the wider message of the article.” MORE
What’s the most powerful element of your marketing strategy? High quality content, UX, SEO, live video, unforgettable events? It’s not personalization. It isn’t social marketing lead generation. Not even the use of next gen AI and machine learning hold a candle to the voice of your existing customers. McKinsey puts word of mouth behind […]. The post How to Create a Brand Advocate Army appeared first on Marketing Insider Group. Content Marketing MORE
One of the fascinating things about tracking Customer Data Platforms is the great variety among the vendors. It’s true that variety causes confusion for buyers. The CDP Institute is working to ease that pain, most recently with a blog discussion you’re welcome to join here. But for me personally, it’s been endlessly intriguing to trace the paths that vendors have followed to become CDPs and learn where they plan to go next. MORE
Truth: Many early news sources didn’t include a contributor byline because the anonymity made the newsroom seem bigger than it really was. Presenting readers only a story title before diving in was a way to say, “We have tons of qualified journalists, you wouldn’t even understand. MORE
What separates good from great in B2B content marketing and what’s stopping marketers from producing truly differentiated content? Content Marketing Differentiation MORE
Tomorrow People
SEPTEMBER 20, 2017
Tomorrow People is happy to announce the opening of a United States office in Manhattan, New York City following the acquisition of notable US clients amid a growing demand for global B2B content marketing programs. Press Release USA
grow - Practical Marketing Solutions
SEPTEMBER 18, 2017
By Mark Schaefer. My very wise friend Jay Baer wrote a thought-provoking post entitled Is Twitter in 2017 even worth the trouble? He points to research citing incredibly low brand engagement rates and suggests that perhaps Twitter has become a marketing afterthought.
Content Standard
SEPTEMBER 20, 2017
Brands today are using CSR stories, details about responsible supply chain management, and socially friendly policies to differentiate their position in the marketing—and storytelling is helping them do so in unexpected ways.
Avitage
SEPTEMBER 19, 2017
Micro-content isn’t widely understood or consciously used. When it is, it’s usually by marketing for social media content. But micro-content may be the most important content type you have, and you probably don’t manage it. Micro-content is simply what the words imply. The term is credited to user experience expert Jakob Nielsen: “micro content is a small group of words which can be skimmed by the reader to understand the wider message of the article.”
Advertisement
Personalize your marketing to convert your highest-value accounts.
MLT Creative
SEPTEMBER 18, 2017
For anyone not old enough to remember the television show from the sixties, Mr. Ed would never speak unless he has something to say. He probably wouldn’t blog either. That would be a mistake, and I’ll explain why.
Exo B2B
SEPTEMBER 19, 2017
You’ve heard a lot about B2B content marketing. You’ve read that it has to be researched, strategized, developed, optimized and promoted. Oh, and why not do an overhaul of company culture while you’re at it, turning internal experts into regular content contributors.
Content Standard
SEPTEMBER 18, 2017
It wasn’t long ago that Snap was being hailed as Facebook’s greatest challenger. After turning down its rival’s offer to acquire the company for $3 billion just a few years ago, the company behind Snapchat was valued at more than $40 billion earlier this year.
Advertisement
Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.
Modern B2B Marketing
SEPTEMBER 20, 2017
Job searching is never easy. Many people would even say that it’s harder than working. While you’ll likely be on the hunt many times in your career, it doesn’t have to be so laborious.
KoMarketing Associates
SEPTEMBER 20, 2017
It is no secret that the adoption of account-based marketing (ABM) programs are becoming more of a priority for B2B marketers. As detailed earlier this year, #FlipMyFunnel discovered that over the past 12 months, the percentage of B2B marketers who say they use ABM has increased from 49 percent to 81 percent.
Hubspot
SEPTEMBER 20, 2017
Automation is a funny thing. Too little is the enemy of efficiency. Too much kills engagement. Think about email. Automated email nurturing campaigns were the answer to individually following up with every single person who downloaded a piece of content from your website.
Content Standard
SEPTEMBER 19, 2017
Before you continue to read ahead, please note that reading this article about pharma marketing is only a part of a whole therapeutic treatment for your brand, and should only be considered part of a whole treatment plan from your content marketer.
Advertisement
Each year B2B organizations spend more than $5.2 billion on content creation.
Modern B2B Marketing
SEPTEMBER 19, 2017
The Marketing Nation Roadshows are back! In just a few short weeks, we’re hitting the road, and we’re bringing the Marketing Nation with us! If you haven’t registered yet, I can assure you this year’s roadshow is not to be missed!
Contently
SEPTEMBER 18, 2017
As of today, 40,427 people have the title of content strategist on LinkedIn. Another 1,389 open roles await the right candidate. And according to recent research from The Creative Group , content strategists currently hold one of the top-paying jobs in the tech and creative fields.
B2B Marketing Insider
SEPTEMBER 19, 2017
You can’t buy your customers. Promotional offers, special discounts, and giveaways may motivate more sales – during the promotional period. They may gain some brand favor while the free sample is being used or the discounted subscription pricing is in effect. Even loyalty programs have an appeal, but they do nothing to establish brand authenticity. […]. The post How Customer Loyalty Is Really Earned appeared first on Marketing Insider Group. Content Marketing
Tomorrow People
SEPTEMBER 19, 2017
What separates good from great in B2B content marketing and what’s stopping marketers from producing truly differentiated content? Content Marketing Differentiation
Advertisement
Ensure Your B2B Marketing Clients Get the Best Results
Modern B2B Marketing
SEPTEMBER 18, 2017
No matter what industry you’re in, any marketer would agree that getting your site ranking as high as possible on Google should be a priority, and for good reason: research proves that the first page of Google receives 95% of web traffic while subsequent pages only receive 5% or less of total traffic.
EverString
SEPTEMBER 18, 2017
The post FunnelWise Boosts Prospecting Productivity with EverString appeared first on EverString. Marketing
Navigate the Channel
SEPTEMBER 19, 2017
Mastering lead generation is a sort of holy grail for all B2B marketers. The CMO position should be attuned to new methods in lead generation, especially new digital channels. These methods of outreach will help to expand a business more quickly than perhaps any other method.
Act-On
SEPTEMBER 19, 2017
Follow these six tips for a successful lead-management strategy. Lead Nurturing buyer persona lead management lead management strategy lead strategy marketing personas sales lead management
Advertisement
As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.
Kaon
SEPTEMBER 20, 2017
Kaon Interactive Takes Sales & Marketing Applications to the Next Level with 3D Augmented Reality. Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that its augmented reality (AR) solution, Kaon AR ® , is now available on over 340 million Apple devices.
Terminus
SEPTEMBER 18, 2017
Leads are only as good as the companies they work for, which is why account-based marketing is the new normal in B2B. That’s not to say that lead generation is dead (it’s not!)
Webbiquity
SEPTEMBER 19, 2017
CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Many of the findings were enlightening through not terribly surprising. But a few stood out as…unexpected.
Influitive b2b
SEPTEMBER 20, 2017
Forget about the Oscars, Golden Globes, or the Grammys. Mark your calendar for the biggest awards ceremony in B2B marketing: the Best Advocate Marketing Awards (also known as The BAMMIES, for short) are back! The BAMMIES recognize the top achievements by B2B marketers who are harnessing the power of their biggest fans and happiest customers to fuel their business. If you’ve successfully leveraged. Advocate Marketing 101 Best Advocate Marketing Awards The BAMMIES
Advertisement
You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.
Customer Experience Matrix
SEPTEMBER 16, 2017
One of the fascinating things about tracking Customer Data Platforms is the great variety among the vendors. It’s true that variety causes confusion for buyers. The CDP Institute is working to ease that pain, most recently with a blog discussion you’re welcome to join here. But for me personally, it’s been endlessly intriguing to trace the paths that vendors have followed to become CDPs and learn where they plan to go next.
B2B Marketing Insider
SEPTEMBER 18, 2017
What’s the most powerful element of your marketing strategy? High quality content, UX, SEO, live video, unforgettable events? It’s not personalization. It isn’t social marketing lead generation. Not even the use of next gen AI and machine learning hold a candle to the voice of your existing customers. McKinsey puts word of mouth behind […]. The post How to Create a Brand Advocate Army appeared first on Marketing Insider Group. Content Marketing
Hubspot
SEPTEMBER 19, 2017
Like the magnificent architectural wonders that hold up The Pantheon in Rome, pillars will help you hold up your blog's architecture, too. You have to build them yourself -- but we promise it takes less time and effort than building them from marble or concrete.
Engagio
SEPTEMBER 19, 2017
I’ve always found analogies to be helpful in explaining new ideas. So, to begin, here’s an analogy that will make your life in ABM a lot easier: Marketing Orchestration is to Account Based Marketing, what Marketing Automation is to Demand Generation.
Advertisement
Content Marketing is essential for anyone who wants continued success and growth.
INDUSTRY INSIGHTS YOUR PEERS ARE READING
13 
Let's personalize your content