INDUSTRY INSIGHTS YOUR PEERS ARE READING
Our hero was presented a formidable task. The CMO just announced he was going to solve the “content problem.” His mission? To battle the chaos resulting from large teams operating in silos. Could he and his team do it? Continue reading → The post Organizational Silos? MORE
Do you enjoy burning through your ad budget will little to show for it? Of course not. But that’s exactly what you are doing if you are running Facebook ads with a low ad relevance score. MORE
Time is a precious commodity for any content team. This is especially true for lean teams. Boosting productivity is essential for success, and you probably already use some type of technology to help you do that. But are you leveraging content automation? MORE
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. MORE
On the surface, this cartoon last week from Tom Fishburne , the talented Marketoonist, seems to be poking fun at the different “chief” titles that marketers and marketing-ish executives use. Ha ha, us mad marketing people and our zany titles du jour. MORE
Visual design is more than mere decoration. Great email designs aren’t just pretty, but make it easy for your subscribers to digest your content, find key information, and take action quickly—regardless of your subscribers’ ability. MORE
Whether you are in B2B sales or eCommerce sales, your work is most likely related to marketing, planning, analyzing, and finding better ways to attract and retain customers. And, even if you are aware of it or not, you are already involved in some kind of a marketing funnel. MORE
B2B marketing is dramatically changing. In the last decade, B2B buyers and their behaviours have shifted significantly, in part due to the technological advancements that have taken place in this time. MORE
Before we explore the topic of how to syndicate your content, it would be worthwhile to get a brief clarity on what syndicating content means. Syndicating content will mean republishing. The post How To Syndicate Your Content For More Visibility appeared first on ONLY B2B. blogs Content Syndication MORE
Today’s decision makers don’t want a sales pitch. They want to hear your story and how it aligns with their own. When you tell that story well it gets audiences deeply invested, increasing the value of a product or service substantially. MORE
Lindsay Tigar is a travel and lifestyle journalist who built her career remotely while exploring more than 23 countries for two years. MORE
“While multi-touch attribution (MTA) was supposed to end the struggle to prove campaign value, all it has proven is that it’s extremely expensive, time-consuming, and nearly impossible for fast-growing brands deploying significant walled-garden media.”. MORE
Over the years, “ big data ” has shifted to focus more on actionable data. To accurately capture actionable data, marketers, agencies and businesses of all shapes and sizes have seen the value and ROI in investing in analytics platforms. MORE
Account-based marketing remains a key buzzword in the B2B marketing industry. While the techniques are not new, technology has made these strategies more accessible than ever – meaning more companies than ever are adopting ABM, whether they are ready for it or not. MORE
Artificial Intelligence is known as a problem-killer for businesses. It’s especially true for logistics with its variety of interconnected business processes and complex tasks. No wonder a lot of companies rely on logistics app development or build custom software to streamline business processes. MORE
We made a few exciting updates to the HG Insights Platform that allow users to be even more productive. You can now save your searches in Opportunity Generator for easy access and to track changes over time. MORE
That’s a wrap on the first-ever #B2BSMX ! MORE
When you first get started with content marketing, the novelty and excitement of a new marketing technique mean you’ll probably be full of enthusiasm and have loads of great ideas for content. MORE
Gated content, freemium offers, content upgrades. Whatever you want to call them, the idea of creating lead magnets and gating them behind a signup form has been a core practice in content marketing for over a decade now. Content Marketing MORE
As a freelance writer, your income sinks or swims on your own ability to find work, stay productive and get stuff done. Here are 10 life hacks that can make your writing much more efficient and make your freelance business much more successful. Time Management Hacks. “We’re MORE
For anyone who thinks video marketing is expensive, I have a big secret to share. There are hundreds of free video marketing tools out there to help you at every stage of the video process, from ideation and scripting to naming, planning, editing, and distribution. MORE
In this series, we examine how Umberto Eco’s book, How to Write a Thesis, can be used to help writers improve their focus, research smarter and get any writing project done faster. In part one, we delve into the bane of any writer’s existence: research. . MORE
Email marketing ROI is defined in other words as Return on investment (ROI) as a consequence of Email marketing. Calculation of the ROI is carried out via a formula which. The post How To Calculate Email Marketing ROI appeared first on ONLY B2B. blogs email marketing MORE
As a content creator in my organization, my goals are like those of other B2B companies: Create engaging content. Understand what content is effective (and less so). Increase our volume of visual content. Identify ways to repurpose content. Optimize all our content. MORE
Whether your brand has been around for decades or is a new start-up, it’s important to continually build brand awareness. Even if you are a demonstrated industry leader like Cisco or Microsoft, brand awareness is critical to the success of your business. Why Brand Awareness Matters. MORE
One of the greatest challenges financial advisors face is keeping up with the latest marketing trends. They’re so busy taking care of their current clients and running their business that they don’t have time to learn marketing. MORE
Marketing Insider Group
AUGUST 19, 2019
Today’s decision makers don’t want a sales pitch. They want to hear your story and how it aligns with their own. When you tell that story well it gets audiences deeply invested, increasing the value of a product or service substantially.
Biznology
AUGUST 19, 2019
Artificial Intelligence is known as a problem-killer for businesses. It’s especially true for logistics with its variety of interconnected business processes and complex tasks. No wonder a lot of companies rely on logistics app development or build custom software to streamline business processes.
Modern Marketing
AUGUST 19, 2019
As a content creator in my organization, my goals are like those of other B2B companies: Create engaging content. Understand what content is effective (and less so). Increase our volume of visual content. Identify ways to repurpose content. Optimize all our content.
ClearVoice
AUGUST 19, 2019
Over the years, “ big data ” has shifted to focus more on actionable data. To accurately capture actionable data, marketers, agencies and businesses of all shapes and sizes have seen the value and ROI in investing in analytics platforms.
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Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.
Marketing Insider Group
AUGUST 19, 2019
When you first get started with content marketing, the novelty and excitement of a new marketing technique mean you’ll probably be full of enthusiasm and have loads of great ideas for content.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Only B2B
AUGUST 19, 2019
Email marketing ROI is defined in other words as Return on investment (ROI) as a consequence of Email marketing. Calculation of the ROI is carried out via a formula which. The post How To Calculate Email Marketing ROI appeared first on ONLY B2B. blogs email marketing
BOP Design
AUGUST 19, 2019
Whether your brand has been around for decades or is a new start-up, it’s important to continually build brand awareness. Even if you are a demonstrated industry leader like Cisco or Microsoft, brand awareness is critical to the success of your business. Why Brand Awareness Matters.
ClearVoice
AUGUST 18, 2019
Lindsay Tigar is a travel and lifestyle journalist who built her career remotely while exploring more than 23 countries for two years.
Spiralytics
AUGUST 18, 2019
Gated content, freemium offers, content upgrades. Whatever you want to call them, the idea of creating lead magnets and gating them behind a signup form has been a core practice in content marketing for over a decade now. Content Marketing
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Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.
Only B2B
AUGUST 19, 2019
Before we explore the topic of how to syndicate your content, it would be worthwhile to get a brief clarity on what syndicating content means. Syndicating content will mean republishing. The post How To Syndicate Your Content For More Visibility appeared first on ONLY B2B. blogs Content Syndication
Heinz Marketing
AUGUST 17, 2019
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
ClearVoice
AUGUST 17, 2019
In this series, we examine how Umberto Eco’s book, How to Write a Thesis, can be used to help writers improve their focus, research smarter and get any writing project done faster. In part one, we delve into the bane of any writer’s existence: research. .
DivvyHQ
AUGUST 19, 2019
Time is a precious commodity for any content team. This is especially true for lean teams. Boosting productivity is essential for success, and you probably already use some type of technology to help you do that. But are you leveraging content automation?
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Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!
Content Marketing Institute
AUGUST 19, 2019
Our hero was presented a formidable task. The CMO just announced he was going to solve the “content problem.” His mission? To battle the chaos resulting from large teams operating in silos. Could he and his team do it? Continue reading → The post Organizational Silos?
Single Grain
AUGUST 19, 2019
Do you enjoy burning through your ad budget will little to show for it? Of course not. But that’s exactly what you are doing if you are running Facebook ads with a low ad relevance score.
Litmus
AUGUST 19, 2019
Visual design is more than mere decoration. Great email designs aren’t just pretty, but make it easy for your subscribers to digest your content, find key information, and take action quickly—regardless of your subscribers’ ability.
ClickZ
AUGUST 19, 2019
“While multi-touch attribution (MTA) was supposed to end the struggle to prove campaign value, all it has proven is that it’s extremely expensive, time-consuming, and nearly impossible for fast-growing brands deploying significant walled-garden media.”.
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Madison Logic
AUGUST 19, 2019
Account-based marketing remains a key buzzword in the B2B marketing industry. While the techniques are not new, technology has made these strategies more accessible than ever – meaning more companies than ever are adopting ABM, whether they are ready for it or not.
The Lead Agency
AUGUST 18, 2019
B2B marketing is dramatically changing. In the last decade, B2B buyers and their behaviours have shifted significantly, in part due to the technological advancements that have taken place in this time.
Vidyard
AUGUST 19, 2019
For anyone who thinks video marketing is expensive, I have a big secret to share. There are hundreds of free video marketing tools out there to help you at every stage of the video process, from ideation and scripting to naming, planning, editing, and distribution.
nDash
AUGUST 19, 2019
As a freelance writer, your income sinks or swims on your own ability to find work, stay productive and get stuff done. Here are 10 life hacks that can make your writing much more efficient and make your freelance business much more successful. Time Management Hacks. “We’re
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The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.
Bannersnack
AUGUST 19, 2019
Whether you are in B2B sales or eCommerce sales, your work is most likely related to marketing, planning, analyzing, and finding better ways to attract and retain customers. And, even if you are aware of it or not, you are already involved in some kind of a marketing funnel.
HG Data
AUGUST 19, 2019
We made a few exciting updates to the HG Insights Platform that allow users to be even more productive. You can now save your searches in Opportunity Generator for easy access and to track changes over time.
NetLine
AUGUST 19, 2019
That’s a wrap on the first-ever #B2BSMX !
FMG Suite
AUGUST 19, 2019
One of the greatest challenges financial advisors face is keeping up with the latest marketing trends. They’re so busy taking care of their current clients and running their business that they don’t have time to learn marketing.
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Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy
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