Sat.May 25, 2024 - Fri.May 31, 2024

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5 Great Email Salutation Examples (And 3 Not-so-great Ones)

SendX

Learn the best practices of email salutations and get inspired by 5 great email salutation examples and 3 not-so-great ones to start your marketing emails.

Examples 221
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What is the Value of Written Content in Marketing?

Marketing Insider Group

Content marketing is still one of the most popular marketing strategies available, but with the rise of social media and visual forms of content, written content seems to have fallen out of fashion. In this era, it’s easy to underestimate the power of written content, but it’s still an incredibly valuable resource for certain applications.

Content 182
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Making the Business Case for Clear and Concise Writing

Acrolinx

Unlocking the power of clarity in writing: Discover the art of making a compelling business case for prioritizing clear content. The post Making the Business Case for Clear and Concise Writing appeared first on Acrolinx.

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Design 101 – Creative Hacks from the King of Canva

Oktopost

Sam Tyrrell rose to the title King of Canva at AlixPartners, and he’s joined us Behind the Post to reveal his expert hacks and quick tips to help you create masterpiece designs on Canva. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary With no experience in design, Sam rose to the title of King of Canva at AlixPartners and went Behind the Post to tell you everything you need to know to master Canva yourself.

Design 77
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Top 50 Global Thought Leaders and Influencers on Emerging Technology 2024

Thinkers360

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Emerging Technology for 2024. Congratulations to all our Emerging Technology influencers who participated! Top 50 Global Thought Leaders and Influencers on Emerging Technology 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

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The Right Way to Use Colons and Semicolons

Acrolinx

Everyone needs a punctuation refresher once in a while. This post will explain everything you need to know about the right way to use colons and semicolons. The post The Right Way to Use Colons and Semicolons appeared first on Acrolinx.

Tips 78
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5 Reasons Why Your ABM Campaign Can Fail

Envy

We know Account Based Marketing (ABM) works, and studies back it up– companies are observing 84% pipeline growth and 77% revenue growth. But the harsh truth is, some ABM campaigns still fail and they do so spectacularly. Worry not, as we might know how to avoid it, and set you up for success.

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How real brands use social intent data to drive business success

Oktopost

Understanding social intent data has become crucial for B2B brands looking to leverage their online presence for tangible business outcomes. With 75% of B2B buyers actively searching on social media for solutions, it’s clear that social media holds valuable insights into your audience – you just need to unlock them. Your key is social intent data, and it’s easier to collect than you think.

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User Experience & SEO Checklist for Website Optimization

protocol 80

SEO and user experience go hand-in-hand. By providing both new and recurring visitors with a seamless and pleasurable website experience, you can naturally improve your SEO, which will increase your visibility on SERPs (search engine results pages).

SEO 64
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How Professional Services Firms Can Navigate Today’s Buyer Journey

Engagio

Learn how to guide prospects to clients with data-driven insights, personalized messaging, and omni-channel strategies. Transform your marketing today!

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Take the 2024 MarTech Replacement Survey

Martech

We’ll look back at 2024 as the year AI made its way into the martech stack. Generative AI, in particular, quickly appeared in a wide range of martech applications. In fact, as the martech landscape grew to more than 14,000 new applications in 2024, 77% of the 3,068 new tools introduced this year are based on genAI. Every year, the annual MarTech Replacement Survey asks members of the community about the martech solutions they replaced in the past 12 months.

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Empowering Your Account-Based Marketing Campaigns with Account Intelligence 

PureB2B

Personalization is just the beginning. Learn how you precisely target leads with your ABM campaigns with account intelligence.

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Penny Wise or Pound Foolish? When is the Cost of A SaaS Funnel Audit Worth It?

FunnelEnvy

Imagine pouring hours and dollars into crafting targeted campaigns, nurturing leads, and refining your messaging for your SaaS business. Yet, a nagging doubt lingers: how do you know if website visitors convert optimally? Why exactly is engagement lagging? Evaluating your SaaS marketing conversion rate can feel like peering into a black box. You may be considering a funnel audit, but how do you know when the cost of a funnel audit is justified?

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Ethical Marketing: Essential Standards and Regulations Brands Need to Understand

Trade Press Services

Every customer wants to work with a trustworthy brand. In fact, 81 percent of customers state they need to trust the brands they buy from. This trust is not built overnight but through consistent adherence to ethical marketing standards and regulations. Whether brands are subject to distinct laws and regulations from regulatory bodies or best practices shaped by client expectations, it’s important to ensure integrity in all marketing efforts.

Ethics 56
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Getting the most out of your martech applications

Martech

With businesses watching every dollar, today’s marketers and marketing leaders need to demonstrate ROI on their martech investments or risk losing them. Gartner’s 2023 Martech Report drew a great deal of attention when it reported falling utilization rates for marketing technology applications. The report showed a steady decline in martech utilization and put the blame on a lack of training and the complexity of the solutions.

CMO 59
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7 'Under-the-Radar' Traits of Top-Selling Sales Reps, According to Sales Leaders

Hubspot

We all know the “obvious” traits high-performing sales reps exhibit. I‘m sure you’ve read plenty about the value of qualities like empathy, ambition, and confidence throughout your career — but you didn't click on this headline because you want to hear more about those conventional, played-out traits. Now, did you? No, you're here for some novel, wild, “Who'da thunk it?

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Pair of surveys show why B2B tech needs to work on their customer marketing efforts

Sword and the Script | B2B

Most B2B tech companies aim to improve customer retention this year, putting a renewed focus on building sustainable customer marketing teams that contribute to retention, and more importantly, measurable growth; Years ago, a SaaS company I was working for hired a person at the vice president level to run customer marketing. The idea was to put some big thinking behind cross-selling and upselling our product to existing customers.

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What's Working Now: ABM + Demand Gen

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

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One Marketing Leader’s Path Forward in the Digital Era

CMSWire

Ranu Coleman faces the challenge at PatPat of maintaining a consistent brand image while personalizing local messages. Continue reading.

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Website Migration Checklist: 5 Steps for a Smooth Transition

protocol 80

Sometimes a website needs a new home. Perhaps the company’s web development or SEO expert is recommending a change to improve user experience or technical performance. Or maybe an exec wants to boost or lower the company's investment in digital marketing. Either way, the ripple effect this has on a website's success can be massive -- for good or bad.

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Time’s running out: Why major corporations haven’t completed GA4 migration

Martech

On July 1, 2024, Universal Analytics 360 will shut down. The API will no longer be accessible and all data will be deleted. While Google said everyone should be off UA as of March of this year, some major corporations still haven’t finished their migrations. We talked to Michael Loban, InfoTrust’s chief growth officer, about why they haven’t and about what to focus on as the clock ticks down.

API 52
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Viewpoint: A Reflection on Juneteenth, Transparency in Diversity Reporting

Televerde

Previously published on SHRM Juneteenth, the federal holiday commemorating the end of slavery in the U.S., is an annual reminder of our collective journey toward equality. The commemoration offers a moment for organizations to reflect on the progress that has been made toward racial equality. It also allows us to reaffirm our commitment to the work that still needs to be done.

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Sales Effectiveness: The B2B Sales Leader's Guide

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.

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Exploring the ClearVoice Platform: How It Works

ClearVoice

When you work with us at ClearVoice, you get access to thousands of proven freelancers specializing in over 200 business categories and ready to meet all your content creation needs. Whether you need product descriptions to boost conversions or highly technical white papers to educate your customers, we can connect you with the right talent to produce high-quality content tailored to your brand.

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Does Migrating to HubSpot Let You Keep Your Current Website?

protocol 80

You’re at a crossroads. Your company’s website hasn’t been generating nearly enough traffic -- and the resulting void in sales leads has left you scratching your head. So, you’ve found a friend in HubSpot's CMS (content management system). The benefits are palpable. But what would packing up and moving mean for your current website?

Hubspot 52
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Overcoming signal loss in advertising

illumin

Marketers constantly face the challenge of signal loss as we transition to a cookieless environment. Here’s how your advertising can avoid the pitfall of signal loss. The shift towards a cookieless landscape has led to the worldwide adoption of behaviors that prioritize privacy and information safety. These include the increased use of DNT (do not track) signals, NAI (Network Advertising Initiative) consumer opt-outs, cache clearing, and ad blockers – to name just a few.

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The Great ABM Debate: Will ABM marketers become the GTM leaders of tomorrow?

B2BMarketing.net

This webinar will explore the wider value and vital contribution of ABM in B2B Go-To-Market (GTM) strategy and execution. Using the power of debate, it will demonstrate the power of Sales & Marketing working in partnership and the impact of a strong, well-executed ABM strategy. As we know, aligning Sales and Marketing has historically been one of the biggest challenges in B2B.

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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

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The impact of the strategic skills gap in marketing technology

Modern B2B

We recently uncovered in Digital Connections 3.0 that one of the biggest challenges right now is the strategic skills gap around marketing technology. In addition to our latest research, chiefmartec has just released the 2024 Marketing Technology Landscape Supergraphic with over 14,000 martech products which shows a 28% year-on-year growth of products available.

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How Do You Know It's Time to Modernize Your Website?

protocol 80

In today's high-speed world, a website can feel outdated a month after it's redesigned , at least to the team that worked on it. While a month or even a year may not be enough to make your website outdated, there are some surefire ways to determine if your website is outdated and in need of a redesign.

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How to maximize your audience analytics in B2B e-commerce

Sana Commerce

Ever wish you could peek into the minds of your B2B customers ? Well, with the right audience analytics tools, you practically can. It’s not just about gathering data; it’s about unlocking valuable insights that can transform your marketing, sales, and overall customer experience. Get to know your audience Let’s start with the essentials.