Sat.Nov 18, 2017 - Fri.Nov 24, 2017

“Make Me a Viral Video!”—Tackling Video Content the Better Way

Content Standard

Video content and other forms of multimedia are often proclaimed the “way forward” for content marketing—more engaging, more shareable, and more effective than large blocks of text.

Viral 53

Interview with Melonie Dodaro

Onalytica B2B

Melonie Dodaro – Best-Selling Author | Keynote Speaker |CEO at Top Dog Social Media. Key Topics: LinkedIn, Social Selling, Content Marketing, Social Media Marketing. Location: Europe and Canada. Bio: Melonie Dodaro is the author of the #1 international bestseller, The LinkedIn Code.

Trending Sources

The power of a ‘real-time’ content marketing strategy

Tomorrow People

B2B brands need to own the moment and harness real-time content marketing to be different. The future is here and it’s is real-time. Find out how to harness its power. Real-time is the next frontier in the advancing journey of a content marketing strategy. It’s a logical step when you consider our fast-moving, mobile-first world, and the instantaneous nature of news, entertainment and communication. And it’s not just B2C brands who are embracing real-time content marketing either.

7 Tips for Making Your Website Content Interactive

Modern B2B Marketing

Whether you’re a news publication, a travel blogger, or a digital advertising platform, being aware of what drives or deters readers on your site is a marketing skill essential to any successful business.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

More Trending

Dear marketers: An open letter about the other side

Modern Marketing

Marketers, suppose for a moment that you’re not who you are. Suppose instead that you’re a Customer Success Manager (CSM). Suppose you have to think of the customer differently, from a different perspective than the one you normally have.

5 Ways Marketing Automation Makes Engagement Easy

Modern B2B Marketing

As marketers, we are always looking for ways to automate, optimize, and make things simpler for ourselves so we are able to run more programs, produce more content, achieve higher ROI, and the list goes on.

Research Says B2B Buyers Want Strategic Partners

B2B Marketing Directions

For decades, the basic approach to B2B marketing and sales has been to identify a prospect's "pain points," and then demonstrate how your product or service can alleviate the pain. New research now suggests that many buyers look beyond immediate pain and take a more strategic approach to B2B buying.

How to Make Instagram Stories Like a Pro

Hubspot

These days, social media is all about documentation. Where you go, what you eat and drink, who you see, and what's most memorable: These are the typical fodder of Instagram Stories -- seconds-long glimpses of people's lives, shared on Instagram for only 24 hours.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

Two-Thirds of B2B Marketers Say Lead Gen is High Priority for 2018

KoMarketing Associates

While email and social media marketing still yield big ROI for B2B marketers, increasing leads and lead gen tactics remain focal points, according to new research. The “2018 B2B Marketing Mix Report” from the SageFrog Marketing Group discovered that the majority of B2B marketers (67 percent) have made generating leads for their sales teams a “high priority” for the coming year. Converting leads into customers (47 percent) is also a “high priority” for 2018.

BrightEdge Research Release: 2017 Holiday Shopping Report

Brightedge

The 2017 BrightEdge Holiday Shopping Report shows that ecommerce conversions spike on Thanksgiving and Cyber Monday, and desktop still drives the majority of final ecommerce transactions over the holidays. Consumers exhibit significant enthusiasm and buying power during the holiday shopping season.

Buy 11

Scale Your B2B Content with Artificial Intelligence: Ideas and Tools Marketers Can Try

Content Marketing Institute

“Same house, right?” The question came via Facebook Messenger from a friend who was coming over for dinner. Under his message appeared two options: yes and no. With one touch of a fingertip, my answer appeared in a blue bubble as if I had typed y-e-s myself.

The Most Popular Font Types in America [New Data]

Hubspot

How much thought do you put into the fonts you use for your visual content? It’s worth taking a moment to consider which font will best communicate your information. For example, most people know that Comic Sans is a faux pas for more professional situations. But what fonts. should. you use?

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

Lisa’s App of the Week: Loom

Heinz Marketing

This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here. I recently came across a Chrome extension I hadn’t seen before – Loom.

URL 15

The Importance of Event Follow-Up: Part 1

Lead Liaison

Your organization just attended a big marketing event. There was a lot of planning that went into your organzation’s participation at this event. You spent lots of marketing dollars trying to make an impact, and hopefully creating a lot of leads. And it worked!

Google Analytics Part 1: An Introduction for New Users

BOP Design

Tracking metrics are essential to evaluate the efficacy of any project or campaign. The same rings true for B2B website design projects and marketing campaigns. Enter Google Analytics, the search engine’s web traffic and website performance tracking tool.

No One Trusts Social Media, but They'll Keep Using It Anyway [New Data]

Hubspot

I'll just come right out and say it: The internet has a massive mess to clean up. You may have heard about it.

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

Why Great Work Demands a Great Workplace Culture

The Mx Group

What makes a client stay with a B2B marketing agency for 10 years or more? I can’t speak for every client or every agency — but in my experience with The Mx Group, it’s our people. As many of our longstanding clients have told us , we get to know their businesses as well as (or better than!)

SweatNow puts fitness people above and before fitness places

Biznology

SweatNow is a new iOS and Android fitness app that puts fitness people–trainers, coaches, teachers, yoginis, and instructors–well above and before fitness places–classes, studios, and gyms. If you scored extortionate tickets to Hamilton on Broadway back in the day, you’d want to see Lin-Manuel Miranda play Alexander Hamilton and not understudy Javier Muñoz. Same with fitness classes. So, SweatNow is a little like Rate My Professor and OpenTable for the fitness community.

Class 10

Compensation is about more than money

Heinz Marketing

Paychecks are important. But what your job enables beyond money is important as well. I consider part of my compensation to be the freedom to drop my kids off at school, and get to the office “late”, when I’m not traveling. I consider part of my compensation to be the freedom to forego conferences that land during the week of Halloween. I consider part of my compensation to be the freedom to NOT make more money.

11 Tactics B2B Marketers Should Be Thankful for

KoMarketing Associates

Being the week of Thanksgiving, it’s only right that we take the time to think about some of the tactics that we’re most thankful for within the B2B industry. It’s the perfect time for B2B marketers to reflect on successful tactics (and even failed ones) to help guide more effective strategies for the year to come.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

The 23 Best Free Google Chrome Extensions for Digital Marketers

Type A Communications

November 21, 2017 by Tom Pick To enhance and automate marketing functions, businesses need to invest in online tools, integration, and training. No question. That said, however, it’s amazing how. read more.

Use Partnership Capitalism to raise everyone’s success, lead markets and grow profits

Biznology

Lesson for leaders. Tech-driven change is accelerating. It increasingly disrupts every industry, business, product, and profession. It is no longer possible to project yesterday’s trends to lead markets tomorrow. For example, the perception of some of Silicon Valley’s tech giants is turning negative. They are criticized for managing people with algorithms, growing by replacing the economy’s jobs with AI and automation, and using surveillance business models that manipulate everyone personally.

South Dakota utilizes personalization to convert web visitors from planning to booking

Get Smart Content

Ahead of the summer travel season, the South Dakota Department of Tourism looks. to inspire, engage, and convert visitors into travelers through its multi-channel. online strategy. At the heart of their strategy is their website. The goal of South. Dakota’s website is to expose consumers to the breadth of experiences the state. has to offer, while also providing consumers with the resources needed to plan their. trips. The challenge for South Dakota, or any DMO website, is ensuring that they.

B2B Reads: Nuance, Relationships, and Sales Ennoblement

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. In the meantime, here are some B2B Reads we love: Is Your Real Problem with Your Forecasts or Your Sales Team?

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

How Act-On University Empowers Customers to Become Better Marketers

Act-On

A customer's experience with Act-On University, which gives customers unlimited access to live and interactive courses for onboarding, product training, and best practices. Advocacy & Loyalty Brand Marketing Customer Marketing Marketing Automation Marketing Strategy

This Week in Content Marketing: Latest Content Marketing Spending Stats Hard to Believe

Content Marketing Institute

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode. This week, Robert ponders the nature of “violent agreement.”

How emerging technologies are reshaping the b2b eCommerce landscape

Aspidistra

According to Forbes, global online sales in the business-to-business eCommerce market are forecast to reach $6.7 trillion by 2020. This is underpinned by a fast-changing landscape, and the heightened customer expectations that are driving digital transformation.

What is Visual Parsing Technology – and – Why You Should Care

Brightedge

According to recent BrightEdge research, more than 51% of website traffic is driven by the organic channel, a figure that has remained steady since 2014. However, many search marketers have reported decline of YoY (year-over-year) organic website traffic, despite holding their organic search ranking position steady. Ask any search marketer and they probably have an […]. The post What is Visual Parsing Technology – and – Why You Should Care appeared first on BrightEdge SEO Blog.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.