INDUSTRY INSIGHTS YOUR PEERS ARE READING
As marketers continue to create new content for their target audience, statistics suggest that most believe original research has a positive impact on their organization. MORE
For many decades, in medical school physicians have been taught the “3 A’s” of a sound practice management. They are the 3 qualities that their patients will value most highly, in rank order of importance: Affability. Accessibility. Ability. MORE
I just finished an amazing series of speaking engagements that has taken me from coast to coast to coast. From San Fran, to Chicago, to DC, back to Chicago and DC, toCleveland, London and Denmark. And one thing I know for sure: some events are better than others. MORE
As marketers start to develop marketing automation integration strategies, they are doing so with specific objectives in mind, according to a new report. MORE
Within the digital marketing world , agencies and brand owners are racing to explore how they can leverage the full potential of artificial intelligence (AI) and machine learning (ML) in order to reach their marketing goals. MORE
It has been said before and will probably be said again: video marketing isn’t going away any time soon. MORE
Nearly 2 billion people across 50 countries are heading to the polls to vote in 2019, which means, now more than ever, voters’ eyes and ears will be focused on your coverage to ensure they are getting accurate and timely information to make an informed voting decision. MORE
On the Fly is our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere. This week’s expert On the Fly is Ian Cleary of Razor Social. MORE
Artificial intelligence (AI) has transformed how companies conduct business, with a wide range of intelligent solutions that save time and push productivity ever higher. When it comes to AI for sales and marketing, things have changed so much that “transformed” might be an understatement. MORE
Marketing qualified leads (MQLs) are not just about getting a list of people your company should be focusing on selling to. They should be able to qualify under a number of criteria [1] that could be further converted to sales qualified leads (SQL). MORE
Content marketers look to the mainstream media companies for inspiration. Brands may have different goals, they still want to reach the same creative levels as the best editorial publications and TV channels. MORE
The core of B2B marketing is building reputation, demonstrating capability, and showcasing credibility to very specific B2B audiences. B2B marketers have to be acutely aware of their audience. Who are you selling to? How can you engage them so that they are interested in what you have to offer? MORE
Striking balance with work and life is a subject that leads to endless conversations about productivity and bottom line profitability. For years we’ve talked about work-life balance, without a lot of action or meaningful return. MORE
Many business people don’t give a lot of thought to how their personal credit score affect their success in business. The truth is that your personal credit can mean the different between getting the funding you need and dying on the vine. Simply put, credit matters. MORE
It’s been almost a decade since the Circuit of the Americas Formula 1 racetrack came on the scene in Austin. While the facility has hosted many of the biggest names in music and sports, it’s the Formula 1 race that unleashed tremendous excitement and added a new dimension to our city. MORE
Marketing to millennial engineers requires a deep understanding of the age differences among the engineering workforce. I have talked about this in the past and it was also a key talking point of my presentation at the Industrial Marketing Summit, Content Marketing World 2019. MORE
Learn how to segment, track, analyze, and optimize your customer personas and segments to lead prospects through an exciting customer journey and close more deals. Customer Journey MORE
Yesterday we talked about defining an always-on content strategy for events. Now let’s look at how events are such a huge part of an effective Content marketing strategy! MORE
Marketers have more data than ever to study prospects and predict buying intent. But low MQL conversion rates suggest marketers haven’t turned that data into reliable intent predictions. MORE
Sales reps need a fast yet accurate way to distinguish hot leads amongst low-value leads. They also need to decipher exactly where the prospect is in the buyer's journey, this is key to be able to say the right thing to the right person at the right time. Enter lead scoring. MORE
How can HubSpot Sales software modernise the sales process - and what benefits can be achieved? Why Digitise and Streamline Your Sales Process? MORE
“Let’s be good at what we do, but let’s be good, too,” said Lisa Harmon Stephens, Oracle Marketing Cloud Consulting’s Head of Creative Services , to conclude her locknote presentation at Litmus Live Boston earlier this month. MORE
Facebook is the king of social media – and social media advertising. The site now makes up nearly one-quarter of digital ad spend in the United States. MORE
A few years back, keyword usage was the name of the game. SEO Linkbuilding MORE
ABM is the hottest trend in B2B marketing right now due to its amazing results. Instead of trying a one-way-fits-all approach, marketers are tailoring their experiences from the accounts they are trying to get business from, creating a higher chance of sale every time. MORE
Industrial Marketing Today
OCTOBER 22, 2019
Marketing to millennial engineers requires a deep understanding of the age differences among the engineering workforce. I have talked about this in the past and it was also a key talking point of my presentation at the Industrial Marketing Summit, Content Marketing World 2019.
KoMarketing Associates
OCTOBER 22, 2019
It has been said before and will probably be said again: video marketing isn’t going away any time soon.
Ignite Tech
OCTOBER 22, 2019
Artificial intelligence (AI) has transformed how companies conduct business, with a wide range of intelligent solutions that save time and push productivity ever higher. When it comes to AI for sales and marketing, things have changed so much that “transformed” might be an understatement.
Marketing Craftmanship
OCTOBER 22, 2019
For many decades, in medical school physicians have been taught the “3 A’s” of a sound practice management. They are the 3 qualities that their patients will value most highly, in rank order of importance: Affability. Accessibility. Ability.
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
The Point
OCTOBER 22, 2019
Congratulations: your last email campaign generated a really high click-through rate. Or did it?
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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ScribbleLive
OCTOBER 22, 2019
Nearly 2 billion people across 50 countries are heading to the polls to vote in 2019, which means, now more than ever, voters’ eyes and ears will be focused on your coverage to ensure they are getting accurate and timely information to make an informed voting decision.
Webbiquity
OCTOBER 22, 2019
Striking balance with work and life is a subject that leads to endless conversations about productivity and bottom line profitability. For years we’ve talked about work-life balance, without a lot of action or meaningful return.
Marketing Insider Group
OCTOBER 22, 2019
Yesterday we talked about defining an always-on content strategy for events. Now let’s look at how events are such a huge part of an effective Content marketing strategy!
KoMarketing Associates
OCTOBER 21, 2019
As marketers continue to create new content for their target audience, statistics suggest that most believe original research has a positive impact on their organization.
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Account-Based Marketing is a strategy, not a solution.
Act-On
OCTOBER 22, 2019
Learn how to segment, track, analyze, and optimize your customer personas and segments to lead prospects through an exciting customer journey and close more deals. Customer Journey
Biznology
OCTOBER 21, 2019
Many business people don’t give a lot of thought to how their personal credit score affect their success in business. The truth is that your personal credit can mean the different between getting the funding you need and dying on the vine. Simply put, credit matters.
Marketing Insider Group
OCTOBER 21, 2019
I just finished an amazing series of speaking engagements that has taken me from coast to coast to coast. From San Fran, to Chicago, to DC, back to Chicago and DC, toCleveland, London and Denmark. And one thing I know for sure: some events are better than others.
Measure Up Marketing
OCTOBER 22, 2019
It’s been almost a decade since the Circuit of the Americas Formula 1 racetrack came on the scene in Austin. While the facility has hosted many of the biggest names in music and sports, it’s the Formula 1 race that unleashed tremendous excitement and added a new dimension to our city.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
Modern Marketing
OCTOBER 22, 2019
“Let’s be good at what we do, but let’s be good, too,” said Lisa Harmon Stephens, Oracle Marketing Cloud Consulting’s Head of Creative Services , to conclude her locknote presentation at Litmus Live Boston earlier this month.
Contently
OCTOBER 21, 2019
Content marketers look to the mainstream media companies for inspiration. Brands may have different goals, they still want to reach the same creative levels as the best editorial publications and TV channels.
PureB2B
OCTOBER 22, 2019
Marketing qualified leads (MQLs) are not just about getting a list of people your company should be focusing on selling to. They should be able to qualify under a number of criteria [1] that could be further converted to sales qualified leads (SQL).
SnapApp
OCTOBER 22, 2019
Marketers have more data than ever to study prospects and predict buying intent. But low MQL conversion rates suggest marketers haven’t turned that data into reliable intent predictions.
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
Modern Marketing
OCTOBER 21, 2019
Within the digital marketing world , agencies and brand owners are racing to explore how they can leverage the full potential of artificial intelligence (AI) and machine learning (ML) in order to reach their marketing goals.
Liveintent
OCTOBER 21, 2019
Facebook is the king of social media – and social media advertising. The site now makes up nearly one-quarter of digital ad spend in the United States.
G2M Solutions
OCTOBER 21, 2019
Sales reps need a fast yet accurate way to distinguish hot leads amongst low-value leads. They also need to decipher exactly where the prospect is in the buyer's journey, this is key to be able to say the right thing to the right person at the right time. Enter lead scoring.
The Lead Agency
OCTOBER 21, 2019
The core of B2B marketing is building reputation, demonstrating capability, and showcasing credibility to very specific B2B audiences. B2B marketers have to be acutely aware of their audience. Who are you selling to? How can you engage them so that they are interested in what you have to offer?
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.
Modern Marketing
OCTOBER 20, 2019
On the Fly is our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere. This week’s expert On the Fly is Ian Cleary of Razor Social.
Listenloop
OCTOBER 21, 2019
ABM is the hottest trend in B2B marketing right now due to its amazing results. Instead of trying a one-way-fits-all approach, marketers are tailoring their experiences from the accounts they are trying to get business from, creating a higher chance of sale every time.
Strategic-IC
OCTOBER 21, 2019
How can HubSpot Sales software modernise the sales process - and what benefits can be achieved? Why Digitise and Streamline Your Sales Process?
Spiralytics
OCTOBER 20, 2019
A few years back, keyword usage was the name of the game. SEO Linkbuilding
Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP
Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.
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