Sat.Dec 15, 2018 - Fri.Dec 21, 2018

What's Next for the CDP Industry?

Customer Experience Matrix

It’s been quite fascinating to watch the Customer Data Platform industry develop over the past few years. So far, we’ve seen two main trends emerge: extension of CDP product scope beyond the core of building the customer database itself and expansion into new industries.

Now is the winter of our missed content: changes in SEO practice are closing gaps… and opening opportunities

Tomorrow People

Changes in SEO are the top issue for 61% of content marketers. This blog looks at some creative uses of search in content marketing, backed by findings from CMI research. Navigating a turbulent search landscape. Legendary adman David Ogilvy once stated: “You can’t save souls in an empty church.”

The 7 Biggest Mistakes You’re Making in Content Marketing

Marketing Insider Group

Content marketing may be a relatively simple strategy. That doesn’t mean it’s easy. As with any type of marketing, to get the most out of it you need to plan strategically.

Study: Marketers Who Implement Account-Based Marketing See Greater Success

KoMarketing Associates

Not all marketers have implemented account-based marketing (ABM) into their overall strategies, but those who have are seeing several benefits, and they intend to continue investing in it in the future.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

How to Stay On Track When Entering a New Market (and Avoid a Train Wreck)


Guest post by Nico Prins. On June 28th, 2011 Google Plus was launched with great fanfare. The full weight of Google, a $700+ billion behemoth, pushed to make the new social media platform a success.

Happy Holidays and Looking Forward to 2019

Industrial Marketing Today

As 2018 comes to an end, I’d like to thank all of you for being regular readers of my blog. Some of you have taken our relationship to the next level by becoming new clients. I truly appreciate your confidence and the loyalty of all my existing clients.

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A Framework for Change

Modern Marketing

Makers of Modern Marketing: Kelvin Gee. This installment of the Makers of Modern Marketing series finds us across from Senior Director of Modern Marketing Business Transformation, Kelvin Gee.

How Handcrafted SEO Can Generate More Sales


Search engine optimization is paramount for generating traffic to your site and improving conversion rates. Therefore, many companies have a SEO strategy. But, is it the right SEO strategy? Most businesses go with the flow when it comes to optimization.

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Marketing-for-Leads Guide: Step 5 – Use lead scoring

Sales Lead Insights

Determine how many qualified sales leads are needed to meet your sales revenue goals. The post Marketing-for-Leads Guide: Step 5 – Use lead scoring appeared first on Sales Lead Insights. B2B marketing B2B marketing tools b2b lead scoring marketing plans

2019 Predictions: CMOs Look to Prioritize the Customer Experience to Regain Trust, Authenticity and Relevancy

Marketing Insider Group

With 2019 just around the corner, every marketer is looking to forecast trends and opportunities to stay creative and ahead of competitors. PAN Communications sought out the full spectrum of predictions from our clients and top influencers in the industry.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

A Different Approach to Holiday Client Appreciation


Like most sales leaders, every year around November someone puts something on my calendar that says something like “Discuss 2018 Client Holiday Gifts”.

Why Documenting a Content Marketing Strategy Is Key to Your Success

Content Standard

For your content marketing to truly shine and deliver a meaningful impact, it must be guided by intentional, clear strategy. Documenting a content marketing strategy is key to your success.

choozlechat: Learning from your holiday marketing strategies with Megan Dyer


Kate Marshall, Marketing & Communications Manager, Choozle: It seems like holiday marketing strategies always get pushed to the last minute —especially since time is such a precious resource in Q4. Why is it so important to plan ahead?

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A Guide to SEO for Voice Search

Marketing Insider Group

The way people use the Internet to find information online is changing. We’re no longer sitting at our desks typing at a keyboard. Instead, we’re on the move and using our phone to keep us informed while we’re on the go. We use our phones to search while we’re waiting in line at the post […]. The post A Guide to SEO for Voice Search appeared first on Marketing Insider Group. Search Marketing

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

7 Challenges of Conducting a Content Audit

Atomic Reach

Why Conduct a Content Audit? Conducting a Content Audit sounds like a big, scary task, enough to strike fear into the heart of any marketer. It takes time and resources to conduct a content audit and if you don't know what you're doing it can get frustrating.

Build your Brand with Reverse-IP Pretargeting on Social


B2B brands are spending millions of digital marketing dollars a year trying get their target audience to visit their websites and consume content – but how to do you ensure you’re getting the right content to the right people at the right companies at the right time?

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Tips to Grow Your Content Marketing Success in 2019

BOP Design

Growth and success: two targets for 2019 content marketing strategies. While it’s easier said than done, there are several tips we’d like to share to help you set the stage for growth and success with your content efforts next year. A Well-Defined and Supported Strategy.

Lisa’a App of the Week: Forest

Heinz Marketing

I recently saw a recommendation for an app called Forest. It’s a little ironic I saw the post as I was scrolling through Facebook, because the app’s purpose is to help keep you off your phone when you’re trying to be productive.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Bring your website to life with animated SVG


Have you ever wondered how you could create online animations you can use everywhere, without losing quality or slowing down your website? The answer is simple: use animated SVG! You might think they are difficult to create and require coding skills, but that’s not necessarily true.

3 Ways PR and Social Media Work Together to Boost B2B Marketing

Schubert B2B

You’ve read many times on the Schubert b2b blog why it’s important to use an integrated strategy for your B2B marketing. That means tactics should be thought of as parts of a larger whole, all working seamlessly together to make your marketing program more effective and cost-efficient.

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8 New Ways to Use Chatbots and Automated Marketing in 2019


Chatbots and marketing automation tools allow modern marketers to personalize brand messaging, perform outreach, and deliver support to prospects and customers. These automation tools help create efficiencies and increase productivity without the requirement of added headcount or time.

8 Best Practices for Kickstarter Marketing


It’s been almost ten years since Kickstarter was founded to independently finance creative ventures through crowdfunding. Over $4 billion has been pledged to fund more than 155,000 Kickstarter projects.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Give the Gift of Automated Data Maintenance [Infographic]


“Organizations must shift their focus from one-time data cleansing to ongoing data maintenance to turn the tide.” SiriusDecsions. B2B data isn’t glamorous. Yet, it’s a critical resource for both sales and marketing teams.

Chief Content Officer: A Year of Insights

Content Marketing Institute

Has it been a whole year already? Well, not really. As I write this it’s still November and as you’re reading this, it’s the third week in December. A lot can happen in that time.

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How to Rethink Your Marketing Efforts at Year-End


The holiday season is in full force, which means consumers continually see an influx of ads, sales, and promotions all wrapped up in colorful graphics and text. However, this time of year tends to cause a mental shift, known as ‘holiday brain.’ Yes, it’s a real thing.

Announcing the Second Edition of the Clear and Complete Guide to Account Based Marketing


We’re thrilled to announce the release of the NEW, second edition of Engagio’s Clear and Complete Guide to Account Based Marketing !

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

10 Articles to Get You Up to Speed on Email Personalization for 2019


We found in our annual survey this year that three out of four marketers are personalizing their communications in email — which makes email the most personalized channel.

Multicultural Marketing: Why You Need to Get Started

Content Marketing Institute

? ? ? “We’ve missed the mark! We apologize.”. That’s what you don’t want to have to say because your company inadvertently offended a diverse group of your target audience in your new campaign. But, don’t those sentences sound familiar?

A complete calendar of hashtag holidays for 2019

Sprout Social

There are hundreds of national, international and world hashtag holidays. Before #NationalMargaritaDay or #NationalPuppyDay—or even social media—nonprofits and global agencies worked to educate and increase understanding of some of the world’s and nation’s most pressing issues with awareness days and months.

The 7 Proven Steps and the 3 Biggest Myths of ABM

Heinz Marketing

Guest Post by Jon Miller, CEO and Co-Founder at Engagio. ABM continues to deliver a higher ROI than other marketing activities (according to 87% of B2B marketers), and it only gets better over time.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.