Sat.Jun 15, 2019 - Fri.Jun 21, 2019

How Employee Engagement Can Power Up Your Marketing Strategy

Marketing Insider Group

Employee engagement is traditionally a concern of the HR department rather than the marketing department. Employees who are fully engaged at work deliver benefits, including improved productivity, higher retention, and increased employee loyalty.

Why Case Studies are a Necessity for B2B

KoMarketing Associates

B2B companies have certainly come a long way when it comes to content marketing strategy. As of 2019, 93% of the most successful B2B content marketers are extremely committed to content marketing, the vast majority of which put audiences’ informational needs above a promotional message.

Webinar: Prove ROI and Make the Business Case for Industrial Content Marketing

Industrial Marketing Today

Industrial content marketing for engaging with engineers and technical professionals can be challenging. I’ve written about these problems in the past.

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10 Things Every Email Marketer Can Relate To

Webbiquity

By Niti Shah. Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. Image credit: Sebastian Herrmann on Unsplash.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Time To Define Your Internal Content Marketing Strategy

Marketing Insider Group

Your content marketing strategy most likely focuses on your external audience – your customers or followers. This makes sense, after all these people are the ones who’ll spend their money and help your business generate income.

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More Trending

7 Key Principles of B2B Email Creative

The Point

What, Why, How. There are three things your email recipient should see almost immediately, and those are: WHAT the offer is, WHY it’s of value, and HOW to get it. Don’t make the reader hunt or scroll to learn what exactly you want him or her to do, and why. Sell the Offer, Not the Product.

Simple Steps to a B2B Marketing Plan

Sales Lead Insights

Developing a B2B marketing plan designed to drive leads and sales is really quite simple: Identify your destination. Your company’s sales revenue goal) Determine how best to get there. Your marketing strategy) Get started. Your marketing tactics) Measure your progress.

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How Your Content Marketing Strategy Benefits All Departments

Marketing Insider Group

Ask the decision makers of any enterprise-level business which department should have responsibility for content marketing strategy, and they’ll undoubtedly name the marketing department. It makes sense at first consideration.

Developing and Cultivating Strong Company Values

Act-On

These tips will help you develop and cultivate strong company values, improve employee satisfaction, and drastically improve your bottom line. Corporate

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

It's CDP Time for Marketing Cloud Vendors

Customer Experience Matrix

Adobe, Salesforce and Oracle all made announcements regarding Customer Data Platform products this week. None are world-changing: Salesforce described a planned extension of Customer 360 ; Abobe announced triggered journey campaigns that draw on its “real time CDP”, and Oracle described CDP services from systems integrators. But the fact that all three vendors are addressing the topic raises some interesting questions. Why does this matter to technology and marketing professionals?

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What the Rise of the Robot Content Writer Means for Digital Marketers

Modern Marketing

In an effort to stay competitive, many media companies and news organizations are employing teams of robot reporters to crank out stories using very basic templates created by human editors.

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Your Top Content Marketing KPIs to Monitor in 2019

Marketing Insider Group

As technology transforms the digital landscape, the top content marketing KPIs you need to monitor often change with it. In 2019, monitoring key performance indicators gets even more complex when you factor in the purpose of each piece of content, as SEO consultant Benj Arriola points out.

These Tech Tips Will Boost Event Lead Capture Success!

Lead Liaison

Welcome to part two of our series on how you and your team can get the most out of your trade show experience, optimize lead capture and enjoy a high level of customer lifetime value from these leads.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

Of dinosaurs and meteors: 2 different (and contentious) models of technology adoption

chiefmartech

Boy, did I kick a hornet’s nest. A couple of weeks ago, I shared an article from MIT Sloan Management Review , Implement First, Ask Questions Later (or Not at All) by Stephen J. Andriole.

Poor Email Performance Visibility: You Can’t Fix What You Can’t See

Modern Marketing

Email marketing programs are complex three-dimensional objects. If you don’t look at them from all angles and shine a light into the nooks, you simply can’t see it all.

9 Tips to Take Your Blog Content from Average to Awesome

Single Grain

Around 4 million blog posts are written every day. But just because everyone is creating blog content to promote their business doesn't mean that it's all great. Although blogging is a terrific way to build an audience for your business, it isn't as easy as churning out numerous posts every month.

10 Tips From Best-Selling Authors That Will Polish Your Content

Content Marketing Institute

What can you learn from those best-selling fiction authors to make your content marketing shine? A lot. They know how to keep readers turning the page. Here are 10 tips from Stephen King, F. Scott Fitzgerald, George Orwell, and more.

Building Your Demand Gen Team for ABM

Speaker: Jessica Cross, Manager of Demand Generation, Rollworks

The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) more aligned. Sounds great, doesn't it? But how do you even find the resources to make it happen? Join Jessica Cross, Manager of Demand Generation at Rollworks, as she explains how to build your Demand Generation team to best carry out ABM - even if your team is small. In fact, her own team only has 3 people!

Marketers, Target the Right Audience with Digital ABM

Only B2B

The term Digital ABM might have picked up momentum recently but that doesn’t mean it is a new concept by anyway. Account Based Marketing has been around the marketing industry. The post Marketers, Target the Right Audience with Digital ABM appeared first on ONLY B2B. blogs

The Top 10 B2B Marketing Strategies for 2019

Oktopost

It’s 2019, and businesses now have many ways to gather, slice up, and analyze data. With all that available, there’s no excuse for running a business-to-business marketing campaign that can be accurately described as, “throwing stuff at the wall and seeing what sticks”.

B2B Reads: Content Mediocrity, Wireframes, and the Sales Flywheel

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

65% of B2B marketers use content syndication, why aren’t you?

Madison Logic

By Damien Charles, ABM Strategist at Madison Logic Last year, I worked with a CMO at a cloud solutions company that was focused on finding ways to shorten their sales cycle from 8-10 months to roughly 6.

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How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.

7 Tips on How to Market Your Business

Only B2B

Marketing your business is very important, no matter what the size of your business is. However, a lot of you don’t know how to market your business which is why. The post 7 Tips on How to Market Your Business appeared first on ONLY B2B. blogs

Think Micro if You Want to Do Influencer Marketing Right

Content Marketing Institute

Stop dreaming big when it comes to your influencer marketing program. You don’t have to pay $1 million for Kylie Jenner to post or even $2,500 for Martha Stewart to do one. Design your campaigns around microinfluencers.

5 Tools to Help You Convert Your Website Traffic

ClearVoice

What is a good website conversion rate? This is the million-dollar question. Ask any marketer and they will tell you that the industry standard 2-4% site conversion rate isn’t good enough.

Measuring ROI: 3 Key Metrics That Prove Marketing Success

SnapApp

If you’ve been in the marketing game for a while, chances are you’re familiar with the infamous Marketing Qualified Lead (MQL). Historically, B2B marketers have used the MQL as the gold standard of measuring the success of their marketing programs and campaigns.

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Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

How to Create a Benchmark Report [with a Downloadable Template]

Kapost

B2B content isn’t for the faint of heart. But in my humble opinion, its meatiness is one of the things that makes B2B content so fun. Exhibit A: the benchmark. The post How to Create a Benchmark Report [with a Downloadable Template] appeared first on Kapost Blog.

Need a Competitive Advantage? Use These 3 Tips for a Great B2B Customer Experience

Heinz Marketing

By Lauren Dichter , Marketing Consultant at Heinz Marketing. Is there a brand that has a special place in your heart? One that may have its imperfections, but always seems to eclipse them with enjoyable experiences? For me, it’s Nordstrom.

Social media manager vs. community manager: What’s the difference?

Sprout Social

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Should they? Running a brand’s social media accounts is a lot of work. You’re simultaneously asked to be a customer support person, marketing person and occasionally, a graphic designer.