SendX

NOVEMBER 27, 2023

Timed popups are a specific type of popup window that appears on a webpage after a predetermined amount of time. Unlike immediate popups that appear as soon as a page loads, or action-based popups triggered by user behavior, timed popups rely on a set time delay to capture the user's attention. This delay can be calibrated to match the average time users spend on a page or tailored to appear at moments when engagement is likely to be highest.

221

221

Act-On

NOVEMBER 27, 2023

Marketing automation is a tool that promises to help streamline workflows, scale with ease, and get better results. But as with any tool, it’s only as good as the strategies behind it, right? Yet creating better strategies requires better data, and this is where many marketers get stuck. According to our State of Marketing Automation report conducted in partnership with London Research, 49% of marketers cite being unable to measure ROI as a key barrier, and 36% note that a lack of internal knowl

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Marketing Automation Marketing Strategy 130

33Across

NOVEMBER 27, 2023

Third-party cookies continue to dominate programmatic advertising because they offer publishers and SSPs higher CPMs and fees while DSPs can easily target, segment, and measure. Paul Bell warns in his recent Admonsters byline, that if we do not. The post Why Actions, Not Words, Are Needed to Face the Cookieless Future appeared first on 33Across.

Segmentation 62

Segmentation Advertisements Advertising 62

Martech

NOVEMBER 27, 2023

Best of the Chatbot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals.

Personalization 64

Personalization Marketing Management Best Practices Paid Search Agency 64

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Optinmonster

NOVEMBER 27, 2023

Do you need some stellar copywriting templates to push through writer’s block? As a marketing copywriter, there’s nothing worse than staring at a blank screen when a deadline’s looming. Coming up with new ideas every day is a challenge, whether you’re writing email campaigns, social media posts, website copy, or any other marketing copy.

Copywriting 59

Copywriting Template Work Management Marketing Management 59

33Across

NOVEMBER 27, 2023

For years we have known a cookieless future awaits. And yet! Few seem prepared for this inevitability. Throughout history, there have been revolutionary changes that have remade industries and created powerhouses of those companies that took a leap to prepare for the future. IBM, was early to identify the personal computer revolution. Netflix created the modern streaming industry while it was an extremely successful DVD supplier.

Personalization 62

Personalization Companies 62

Martech

NOVEMBER 27, 2023

HubSpot’s October releases include same object associations, adding external webpages to campaigns, AI assistant and ChatSpot additions, and more. Here are the updates relevant to managers. Associate records of the same object type (beta) To correctly demonstrate how your business relationships connect with each other, HubSpot now allows you to associate records of the same type (e.g., connecting contacts to contacts or companies to companies).

Hubspot 64

Hubspot Paid Search Agency Enterprise Management Work Management 64

B2B Marketing Directions

NOVEMBER 26, 2023

Source: Shutterstock Generative AI has the potential to drive a once-in-a-generation step-change in business performance and productivity, but a recent, first-of-its-kind scientific experiment demonstrates that generative AI can also be a double-edged sword. When used correctly for appropriate tasks, it can be a powerful enabler of competitive advantage.

Generation 62

Generation B2B Marketing Paid Search Agency User-Generated Content 62

Litmus

NOVEMBER 27, 2023

Is there any way to ensure your emails always land in the inbox? With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. But worry not—as long as you follow these new rules, your email campaigns should stay out of spam. From authenticating your emails to avoiding bounces and spam complaints, we’ll go through the steps you need to take to boost and maintain your inbox reach.

Deliverability 58

Deliverability Rules CAN-SPAM Email Marketing 58

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Marketing Strategy

FunnelEnvy

NOVEMBER 27, 2023

Who hasn’t had the experience of being chased out of a showroom by a pushy salesperson? Those experiences are tiresome because they don’t respect where we are in our customer journey. We see this mirrored in B2B landing page performance with annoying popups and premature calls to action (CTAs) that don’t offer prospects what they need when we need it.

Landing Pages 55

Landing Pages Intent Top of Funnel B2B 55

Martech

NOVEMBER 27, 2023

If you were asked, right now, on the spot, to cite every possible source creating new contacts, leads, or supplemental data points in your CRM , could you do it? If you can answer that question “Yes!” with 100% confidence, congratulations! You can stop reading here. Go grab a celebratory cup of coffee! But chances are, if you’re like most marketers, you’ve kept your focus primarily on how data flows from your marketing automation platform to your CRM.

Marketing Automation Services 60

Marketing Automation Services Advertising Agencies CRM Email Marketing 60

Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. We set out to change that. Brought to life in March 2022, The Arboretum (Arb), a virtual community powered by Sprout, has become a thriving hub for social and marketing professionals—from practitioners to C-suite executives.

Communities 53

Communities Peer-to-peer Social Media Social Marketing 53

illumin

NOVEMBER 27, 2023

Black Friday is the biggest retail event of the year. The revenue brought in by this post-Thanksgiving shopping spree is critical for both the advertising industry and the retail sector. During the 1980s, Black Friday really began to take off and since then it has continued to experience year-over-year growth. With the rise of e-commerce, sales continued to evolve and Cyber Monday was born, becoming almost equally as significant a sales day for some retailers.

Ads 52

Ads Best Practices Advertisements Advertising 52

Advertiser: ZoomInfo

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

Marketing Analytics Tools

Valasys

NOVEMBER 27, 2023

We all know that; paraphrasing tools are a valuable resource to eliminate plagiarism and make content unique. They work to replace words and restructure sentences without even changing the real meaning. However, some people have a question in mind, whether a paraphrasing tool capable to remove AI traces from content or not. As you are aware of ChatGPT and other content creation tools, there are also some online AI content detectors are developed that can find AI traces in the content generated b

Content 52

Content Tools Generation Examples 52

Martech

NOVEMBER 27, 2023

Brand sponsorships require some very sophisticated matchmaking. Both sides are tying their public image to that of the other organization — which they have no control over. It’s easy to think of big failures: In 2001, the Houston Astros had to rip the name Enron off their stadium when the company collapsed. Earlier this year the Miami Heat had to do the same when naming-rights owner FTX filed for bankruptcy.

Hubspot 56

Hubspot Advertising Agencies CRM Planning 56

seo.co

NOVEMBER 27, 2023

Search engine optimization (SEO) is a requirement if you want your website to be found in the search engines. Ranking in the search engine results pages (SERPs) and getting organic traffic from Google, Bing, Yahoo, and other search engines won’t happen on its own. Although there are many different ways to generate traffic to your website, you can’t compete in today’s marketplace without search visibility.

SEO 52

SEO Work Management User-Generated Content SERP 52

Single Grain

NOVEMBER 27, 2023

Local marketing presents opportunities for small businesses, but it’s essential to know the right tactics that will increase conversions while improving your ROI. For many companies, creating local landing pages can satisfy advertising and organic SEO tactics. This article explores local landing pages, focusing on Local Services Ads (LSAs), local SEO tactics, and potential expansion into international markets like Europe.

Landing Pages 52

Landing Pages SEO Work Management Paid Search Agency 52

Advertisement

Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.

Content

Valasys

NOVEMBER 27, 2023

For the domain buying elite in the SEO world, understanding the intricate dance of SEO spiders on websites is crucial. The way these spiders read, interpret, and index a site directly influences its SEO performance. This article unveils the hidden mechanics of how SEO spiders navigate through your digital real estate. What Are SEO Spiders? In the intricate digital ecosystem of the internet, SEO spiders stand out as the unrelenting cartographers, charting the vast terrain.

SEO 52

SEO Domain Tagging Content 52

Contify

NOVEMBER 27, 2023

Discover the top 9 best news APIs for you in 2024. Unleash the power of these cutting-edge tools to stay ahead in the information game.

API 52

API Best Practices Tools 52

Benchmark Email

NOVEMBER 27, 2023

The holiday season, a time of festivity and celebration, presents a significant challenge and opportunity for retail stores. It’s a period marked by a substantial increase in consumer spending, making it crucial for retailers to have effective inventory management strategies in place. Efficient inventory management during this time is not just about stocking up on… The post Inventory Management Best Practices: Reducing Costs and Improving Efficiency appeared first on Benchmark Email.

52

52

Hubspot

NOVEMBER 27, 2023

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. There are a lot of standard qualities most companies look for when recruiting sales professionals. Businesses want candidates who check the traditional boxes — goal-oriented, optimistic, coachable, persuasive, and so on. While those are all key bases to cover when recruiting salespeople, there are some lesser-considered elements that, in my experience, make for truly ideal s

Urgency Marketing 46

Urgency Marketing Leads Lead Marketing Qualified Leads 46

Advertisement

One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.

Intent

Anteriad

NOVEMBER 27, 2023

The post B2B marketing planning: 2024 is the time to lean into buying groups appeared first on Anteriad.

Planning 52

Planning B2B Marketing Marketing Plans B2B 52

Terminus

NOVEMBER 27, 2023

In our latest webinar, “ Powering Revenue Growth with AI-Driven ICP Refinement ,” led by Taylor Young, Director of Strategic Initiatives, and Kevin Hurley, Head of Revenue Operations, we explored the role of Artificial Intelligence (AI) in enhancing Ideal Customer Profiles (ICP). The session highlighted how AI significantly improves the accuracy and efficiency of developing Ideal Customer Profiles.

Ideal Customer Profiles 29

Ideal Customer Profiles Segmentation Ad Building Webinar Metrics 29

Marketing Insider Group

NOVEMBER 27, 2023

Marketing is at its best when it’s like a science experiment. Think of your strategy as a series of tests where each result teaches you something new. It’s a cycle of trying, learning, and improving that keeps getting better, whether your ideas hit the mark or miss it. Why does this work so well? Because marketing is rich with data, goals are clear, and there are always more ideas than there are resources to try them out.

Planning 177

Planning Paid Search Agency Marketing & Strategy Marketing 177

Hubspot

NOVEMBER 27, 2023

Ever thrown out a broken coffee maker? You're not alone. Coffee makers are the most represented product that needs TLC. Source: RepairMonitor Next time, just hit up a Repair Cafe and get your caffeine fix while your machine gets fixed. Community repair sites like Repair Cafes are in demand as consumers turn to fixing their old stuff, from vacuum cleaners and lamps to clothing and phones.

Work Management 42

Work Management Business Bundling Curation 42

Advertisement

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

Cross-Selling

Anteriad

NOVEMBER 27, 2023

The post Giving Thanks to Great Opportunity Ahead appeared first on Anteriad.

Thought Leadership 52

Thought Leadership 52

Litmus

NOVEMBER 27, 2023

We’re back, with the highlights of our inbox in this weird liminal space between Thanksgiving and December! Is it the holiday season yet? Can we get away with putting up Christmas lights before December 1st? Who can say? But what we can do is tell you who blew us away in the inbox this month! Without further ado, here are our top email picks from November 2023.

Display 58

Display Campaigns Template Order 58

Valasys

NOVEMBER 27, 2023

In the ever-evolving realm of digital marketing, where attention spans are fleeting and competition is intense, a robust content marketing strategy plays a pivotal role for businesses aiming to carve a strong online presence. Successful content marketing transcends the creation of sporadic blog posts or social media updates; it demands a deliberate and strategic approach to engage and resonate with your target audience.

Content Marketing 52

Content Marketing Marketing Strategy Marketing & Strategy Content 52