Expert insights. Personalized for you.
“How do I write a good piece of content for social media posts?”. Of course, some of this is going to involve your creative process. So Step 1: learn how to write and how to write well. But let’s assume you’re already there! I’m going to make a second assumption for the sake of this answer: you’re posting on organic social and are looking to create social posts and blog posts to be cross-posted on social. MORE
Text fonts are essential to keep proper communication on websites. The right style will help to express the idea you want, considering your brand. Therefore, knowing how to change fonts in WordPress is essential to maintain a good user experience. MORE
B2B marketing automation is booming. It pervades every major area of B2B marketing and shows no signs of slowing down. And when we look back to the B2B marketing automation trends we outlined last year , it’s impressive how far we’ve come in just one year. MORE
The lead qualification process helps B2B marketing teams focus their efforts and resources on serious buyers and prospects that are likely to take the next step. It’s about prioritizing quality over quantity while delivering a personalized customer experience. MORE
Guest post by Natasha Lane. No matter what type of online business you run, you depend on persuading your website visitors to take some kind of action. MORE
To establish your place as a thought leader and trustworthy authority in your industry, you need to publish original, high-level content. But writing effective thought leadership content is no easy task. Taking the time and effort to learn how to create high-authority content is worth the effort. A 2019 survey of 1,000 senior executives found that, despite their busy schedules, they still dedicate up to five hours a week to reading thought leadership articles and white papers. MORE
Marketing campaigns are fundamental to capturing leads on the internet and turning them into sales. If you don’t know how to run a marketing campaign, your business won’t grow. Some marketing campaigns are complex, utilizing multiple mediums and platforms to deliver an array of messages. MORE
Making a decision to allocate budget for long term improvement can be a tough call. Of course, we know intuitively that investing in the future delivers exponential rewards. MORE
Digital Marketing has always been a major tool to reach large audiences, but traditional approaches have caused saturation. Thus, consumers are increasingly likely to engage in more targeted campaigns, which personalized marketing can offer. MORE
While using email segmentation to play the “long game” (i.e., drip sequences to build a relationship with your audience) is vital to the ongoing success of your business, you also need to know how to target specific customers to spur immediate sales, as well. MORE
Despite the continued emphasis and variety of approaches to accelerate the business-to-business (B2B) buying cycle, many organizations remain challenged. One of the primary reasons is that Marketing and Sales are not in synch. MORE
From your product to your team, your small business brand is one of a kind — so celebrate it! Embracing your individualism is a great way to inspire a proud and positive company culture, and it can also be an effective marketing tactic. MORE
The American economy, the world’s most powerful in terms of GDP, is chock-full of business owners. According to the U.S. Small Business Administration , small businesses employ 47.3% of the American workforce and generate nearly half of the country’s economic activity at 43.5%. MORE
Experience. For some time now, this is the keyword behind every successful marketing campaign. Its importance is easy to understand: modern consumers, ever more used to quick and efficient buying processes, prefer brands that offer the best content experiences. MORE
WordPress typography plugins are tools that allow the customization of fonts on a WordPress custom install or WordPress.com. MORE
Given the business case on which most Account-Based Marketing (ABM) strategies are founded – namely, that ABM increases opportunities and revenue from high-value accounts – the temptation for marketers is to measure the success of those programs on similar, high-value criteria: namely, opportunities, revenue, and average deal size. MORE
The COVID-19 pandemic has created challenges for many marketers, but for those in the B2B industry, prospects and customers appear to be engaging more than ever before. MORE
Real-time threat detection increases architecture security by identifying any malicious activity that compromises the IT infrastructure, website security , and data confidentiality. MORE
Most of us can (vaguely) remember life before COVID-19: business optimism and aggressive purchasing plans for 2020. Six months into the pandemic, how have IT buying plans and practices changed? Two recent research reports provide answers. MORE
Not all marketers have a positive outlook on the future of content marketing, but new research shows that more of them are going to be committed to this tactic in the coming years. MORE
You want your blog to knock it out of the park. But where should you start? One of the most effective tactics to take your content to the next level is by studying the world’s best large company blogs. MORE
Think back to the last in-person event you attended. I’d be willing to bet that in addition to walking away with new knowledge, new skills and new connections, you likely also left with something else: swag! Everyone loves getting swag, gifts and rewards during events. MORE
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A lot of businesses often overlook email marketing because well, who uses email when you can go on Instagram, Facebook, or Twitter? MORE
You’ve heard of it before, but why customer journey mapping? What is it? And what benefits does it deliver? Let’s find out. The great explorers of time’s past set sail without a map to guide them. Today, accurate GPS technology fits in our pockets, directing our journeys from A to B daily. MORE
Net-Results
SEPTEMBER 24, 2020
“How do I write a good piece of content for social media posts?”. Of course, some of this is going to involve your creative process. So Step 1: learn how to write and how to write well. But let’s assume you’re already there! I’m going to make a second assumption for the sake of this answer: you’re posting on organic social and are looking to create social posts and blog posts to be cross-posted on social.
The Point
SEPTEMBER 23, 2020
Given the business case on which most Account-Based Marketing (ABM) strategies are founded – namely, that ABM increases opportunities and revenue from high-value accounts – the temptation for marketers is to measure the success of those programs on similar, high-value criteria: namely, opportunities, revenue, and average deal size.
Hatchbuck
SEPTEMBER 23, 2020
From your product to your team, your small business brand is one of a kind — so celebrate it! Embracing your individualism is a great way to inspire a proud and positive company culture, and it can also be an effective marketing tactic.
SendX
SEPTEMBER 23, 2020
While using email segmentation to play the “long game” (i.e., drip sequences to build a relationship with your audience) is vital to the ongoing success of your business, you also need to know how to target specific customers to spur immediate sales, as well.
Speaker: Ruth Stevens, President of eMarketing Strategy
In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.
Vision6
SEPTEMBER 20, 2020
We’ve put together some resources and tips you can easily apply to help your business assess, plan and adapt through COVID-19
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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RockContent
SEPTEMBER 22, 2020
Experience. For some time now, this is the keyword behind every successful marketing campaign. Its importance is easy to understand: modern consumers, ever more used to quick and efficient buying processes, prefer brands that offer the best content experiences.
SendX
SEPTEMBER 22, 2020
A lot of businesses often overlook email marketing because well, who uses email when you can go on Instagram, Facebook, or Twitter?
KoMarketing Associates
SEPTEMBER 24, 2020
The COVID-19 pandemic has created challenges for many marketers, but for those in the B2B industry, prospects and customers appear to be engaging more than ever before.
Marketing Insider Group
SEPTEMBER 23, 2020
You want your blog to knock it out of the park. But where should you start? One of the most effective tactics to take your content to the next level is by studying the world’s best large company blogs.
Advertiser: ZoomInfo
Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!
RockContent
SEPTEMBER 23, 2020
Digital Marketing has always been a major tool to reach large audiences, but traditional approaches have caused saturation. Thus, consumers are increasingly likely to engage in more targeted campaigns, which personalized marketing can offer.
Webbiquity
SEPTEMBER 22, 2020
Most of us can (vaguely) remember life before COVID-19: business optimism and aggressive purchasing plans for 2020. Six months into the pandemic, how have IT buying plans and practices changed? Two recent research reports provide answers.
KoMarketing Associates
SEPTEMBER 23, 2020
B2B marketing automation is booming. It pervades every major area of B2B marketing and shows no signs of slowing down. And when we look back to the B2B marketing automation trends we outlined last year , it’s impressive how far we’ve come in just one year.
Marketing Insider Group
SEPTEMBER 22, 2020
Marketing campaigns are fundamental to capturing leads on the internet and turning them into sales. If you don’t know how to run a marketing campaign, your business won’t grow. Some marketing campaigns are complex, utilizing multiple mediums and platforms to deliver an array of messages.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.
RockContent
SEPTEMBER 23, 2020
Text fonts are essential to keep proper communication on websites. The right style will help to express the idea you want, considering your brand. Therefore, knowing how to change fonts in WordPress is essential to maintain a good user experience.
Influitive
SEPTEMBER 24, 2020
Think back to the last in-person event you attended. I’d be willing to bet that in addition to walking away with new knowledge, new skills and new connections, you likely also left with something else: swag! Everyone loves getting swag, gifts and rewards during events.
KoMarketing Associates
SEPTEMBER 22, 2020
Not all marketers have a positive outlook on the future of content marketing, but new research shows that more of them are going to be committed to this tactic in the coming years.
Marketing Insider Group
SEPTEMBER 22, 2020
Making a decision to allocate budget for long term improvement can be a tough call. Of course, we know intuitively that investing in the future delivers exponential rewards.
Speaker: Brian Carroll, CEO and Founder of markempa
Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.
RockContent
SEPTEMBER 22, 2020
WordPress typography plugins are tools that allow the customization of fonts on a WordPress custom install or WordPress.com.
Webbiquity
SEPTEMBER 21, 2020
Guest post by Natasha Lane. No matter what type of online business you run, you depend on persuading your website visitors to take some kind of action.
SendX
SEPTEMBER 21, 2020
If you’re building a strong online presence for your business, you can generate sales in many ways, from using PPC ads to sending promotional emails.
Marketing Insider Group
SEPTEMBER 23, 2020
You’ve heard of it before, but why customer journey mapping? What is it? And what benefits does it deliver? Let’s find out. The great explorers of time’s past set sail without a map to guide them. Today, accurate GPS technology fits in our pockets, directing our journeys from A to B daily.
Advertiser: ZoomInfo
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.
RockContent
SEPTEMBER 21, 2020
Real-time threat detection increases architecture security by identifying any malicious activity that compromises the IT infrastructure, website security , and data confidentiality.
Biznology
SEPTEMBER 23, 2020
The American economy, the world’s most powerful in terms of GDP, is chock-full of business owners. According to the U.S. Small Business Administration , small businesses employ 47.3% of the American workforce and generate nearly half of the country’s economic activity at 43.5%.
Measure Up Marketing
SEPTEMBER 22, 2020
Despite the continued emphasis and variety of approaches to accelerate the business-to-business (B2B) buying cycle, many organizations remain challenged. One of the primary reasons is that Marketing and Sales are not in synch.
Marketing Insider Group
SEPTEMBER 25, 2020
To establish your place as a thought leader and trustworthy authority in your industry, you need to publish original, high-level content. But writing effective thought leadership content is no easy task. Taking the time and effort to learn how to create high-authority content is worth the effort. A 2019 survey of 1,000 senior executives found that, despite their busy schedules, they still dedicate up to five hours a week to reading thought leadership articles and white papers.
Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media
Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.
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