Sat.Jan 18, 2020 - Fri.Jan 24, 2020

How to Build Your Email List with Instagram Giveaways

SendX

Giveaways have always been popular with big brands and marketers. Giveaways are massive campaigns that allow brands to acquire new customers and boost sales. Now, brands are using Instagram giveaways to successfully grow their social media following, website traffic, and email lists.

List 195

How to Budget for Your Content Marketing in 2020

Marketing Insider Group

Budgeting is never a fun process. It can be stressful and chaotic. However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year.

Budget 131

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Are You Committing Random Acts of Marketing and Sales?

ANNUITAS

How to know if your marketing and sales efforts are eroding your growth. How would you describe your current marketing and sales motion? Do you have a finely tuned, highly repeatable, highly predictable model for generating demand and closing business?

Sales 130

Hosted Landing Pages vs. Embedded Forms

The Point

A client asks: “Should we be hosting our campaign landing pages in Marketo? We’ve always hosted them on our main site and simply embedded Marketo forms. Is there a big advantage to hosting them separately?”. This question comes up all the time in client work, and not just with Marketo customers.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Advanced Tips for Protecting Your Small Business Network on a Budget

Webbiquity

Guest post by Ludovic Rembert. If you run a small business, you probably feel that you’ve got plenty to worry about. Your daily to-do list likely includes an array of tasks, from producing video marketing to working out ways to drive more traffic to your website. Image credit: Jimmy Chan from Pexels.

More Trending

Effective Ways to Overcome Funding Challenges for Your Startup

Biznology

To launch a brand-new company in an entrepreneurial day and age means to set the stage for financial freedom and a thriving career as a business owner. It also means to take on the cumbersome challenge of running and growing a company in a competitive field.

B2C Personalization Best Practices Part 1: Taking the First Step Toward One-to-One Marketing

Modern Marketing

Ask any marketer how they plan to accomplish their goal of improving customer retention and loyalty and almost without exception they will say, “Better personalization and automation.” ” That’s code for “We’re not treating our customers like we know them.”

B2C 130

Three Ways to Prepare for the Cookie Apocalypse

Liveintent

In the beginning, a third-party cookie was a humble tracking code with an adorable name. Marketers loved its potential and most web users didn’t really know what it was. It grew up to become the currency of digital advertising – but, today, it’s under attack.

The 4 Essential Elements of a Great Case Study

SmartBug Media

More than 67 percent of respondents in a recent survey indicated that online reviews impact their purchasing decisions in some way, shape, or form.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

B2B Marketing in Martech Age

Valasys

B2B Marketing is witnessing a sea-change & is profoundly being swayed by the blending of marketing & technology i.e. after the advent of the era of Martech.

Aging 56

7 Ways Social Media Marketing Is Changing for CMOs

Modern Marketing

As with everything in marketing, social media is constantly changing. Consumers don’t seem to have a long attention span for the same old things, and social networks are constantly evolving to reach those needs. Likewise, your marketing strategy must keep up with the latest trends.

The Tech Stack Doesn’t Generate Impact, You Do

Heinz Marketing

By Matt Heinz , Founder and President of Heinz Marketing. Sales and marketing technology is a frequent villain and obstacle towards achieving optimal results if you listen to many of our colleagues and peers.

Best display advertising campaign of 2019

Bannerflow

During 2019, across billions of impressions, and countless advertising campaigns, four display ad campaigns stood out. These quarterly winners of the Bannerflow display ad campaign of the season competition were examples of the very best display advertising.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

How to Improve Your Search Rankings with Content Marketing

Spiralytics

Content is king, let us not debate about that. The Internet was founded for the purpose of exchanging content. Sure, it already sprouted several other uses today— e-commerce and social media, to name two—but the need for information is still the foundation of every online move we make.

Focus on Relationships, Not Transactions

Modern Marketing

Welcome to episode 18 of On the Fly , our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere.

How Many B2B Buyer Personas Do You Need?

Marketing Interactions

One of the first things potential clients say to me is something along the lines of how many buyer personas they think they need to create. I’ve heard everything from one to fifty-two. The average is three to five B2B buyer personas.

Get Your Content Workflow on the Right Track [Tools]

Content Marketing Institute

Without a documented workflow, how do you create content effectively? How do you avoid disruptions when a team member leaves? These three tools can help you create a living, breathing workflow that gets everybody on the same page.

Tools 54

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

How Long Should You Wait For Your Digital Marketing Agency To Produce Results?

Square 2 Marketing

It’s Been Six Months Since You Started With Your Agency And You’ve Seen Few Or No Results – Should You Be Worried? The short answer is maybe. That’s because generally results are in the eye of the beholder, and in this case, it’s you, the client.

Why Data-Driven Content Planning Produces Better Results

DivvyHQ

If your company is relatively new to content marketing, you need a solid strategy that defines where you want to go, and data-driven content planning to keep you on track. Here are 6 quick tips on how you and your team can put data in the driver’s seat.

Plan 53

A cool (and personal) example of a “2nd Golden Age of Martech” company

chiefmartech

Back in September 2017, Toronto-based ScribbleLive acquired ion interactive , the interactive content SaaS company I had co-founded and served as president and CTO. Scribble had raised $50 million (Canadian dollars?)

Aging 53

A Creative Assessment of Our B2B Lead Generation Services

Valasys

Providing exceptional B2B lead generation services is a process that requires creativity, attention-to-detail, self-motivation constant test-running & optimization & stamina to deal with troublesome situations without a hitch.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Performance Marketing Automation Tools to Use in 2020

Vasile Stoica

Automation is not a new word to digital advertising. Still, every year we observe new areas of automation implementation and even more promising tendencies for the time to come. And it is no surprise.

Top Tips to Gain More Email Subscribers

Sharpspring

Online marketers rely on their email subscriber lists for continued online success. But building up a large list of responsive email subscribers is the hardest part, especially for new marketers.

Email 52

FileNet Migrations – Best Practices for Large Migrations

Technology Services Group

TSG just completed the bulk of activities to migrate over 4 Billion documents for a large health insurance company. This was one of our most complex migrations ever with over 4 billion documents and both legacy FileNet Image Services as well as a large amount of the content in FileNet P8.

How to Improve Match Rates with Facebook Custom Audiences

Versium

Experiencing low match rates on Facebook? Learn how marketers can boost their match rates and find more of their ideal customers or prospects with a custom audience. As most digital marketers know, you can build custom audiences within Facebook’s advertising platform.

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.