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There’s a scene in Monty Python and the Holy Grail , where God appears in the clouds — in delightfully unsubtle Monty Python fashion — and commands Arthur and his knights to seek the Holy Grail. Arthur: “Good idea, O Lord!” ” God: “‘Course it’s a good idea!”). MORE
For many Commercial Printers & Agencies, while the economy seems to be on the rise, the pandemic continues to cause difficulties — especially as it relates to engaging new clients and prospects. MORE
Successful influencer marketing can be tangled and tricky to create, execute, and manage. If you want today’s social tastemakers to amplify your content’s reach, you better be prepared. Here’s some help. MORE
CMOs are reporting that marketing budgets are being slashed. Here’s what that means, and practical ideas that go beyond the bad news to how B2B marketers to adapt. MORE
If you’ve decided to introduce webinars into your content marketing mix, one of the keys to success is creating an engaging presentation. But what are some techniques to keep your audience glued to their seats? Let’s take a look. MORE
B2B marketers use a wide range of social media platforms these days to reach out to their prospects and customers. Now, new research indicates that the one they use most often also tops the list of most important platforms among social media marketers. MORE
In a recent announcement that mattered to almost no one, Twitter let the world know that it’s shutting down Fleets – its full-screen tweets that expire after 24 hours a la Snapchat. The announcement was almost humorous and overly blunt in nature. To be 100 percent transparent, I never used Fleets. MORE
Key questions to ask to track and measure activity and results to improve your marketing return on investment. Several recent surveys point toward the same conclusion: most senior marketers believe that the primary objectives of marketing are to drive B2B sales leads, influence sales, increase customer retention and boost revenue. The key is tracking and measuring results. MORE
As digital advertising grows, print companies must increasingly differentiate and offer marketers valid reasons to invest in direct mail. For some, this is undoubtedly a struggle. But, for others, their success is demonstrated in their growth and the sales results they drive for their clients. MORE
As B2B marketers continue to target multiple key objectives, new research indicates that customer engagement and experience remain at the top of the list. MORE
The US economy is finally coming up for air. States that imposed lockdowns for the COVID-19 pandemic started lifting restrictions on businesses and public spaces in May 2021, and many major cities have reopened. However, as the New York Times observes, “it’s a weird moment for the US economy.”. MORE
In a year where just about nothing was predictable, consumers actually were. Clear consumer behavior trends have emerged over the past several months, even as circumstances have changed. MORE
Do you want to integrate customer relationship management (CRM) apps with HubSpot to improve your workflow and increase sales? HubSpot offers powerful and seamless integrations to popular marketing, sales, and lead generation tools. MORE
In a clear signal that co-working is coming back post-pandemic, the high-end combo social club/co-working space Soho House went public last week under the name Membership Collective Group. Soho House is targeted mostly at creative professionals and has 30 current locations across the globe. MORE
Scott smyth. vp global sales. Share this post. Share on LinkedIn Share on LinkedIn Tweet Share on Twitter Share on Facebook Share on Facebook. According to a recent study, 36% of executives make decisions based on their gut, despite interacting with data on a daily basis. MORE
Account-based marketing (ABM) is taking B2B teams by storm. Here’s what you need to know. Learn More About ABM Best Practices with These Resources. 1 – Don’t Make These 5 Common ABM Mistakes. MORE
In a far-gone era, when demand generation was “direct marketing,” it was often said that for any campaign to be successful, the list was paramount. Do everything else right (message, offer, creative, etc.), the experts told us, and, if you’re sending to the wrong people, it’s all for nought. MORE
Over the past few years, online videos have become staple content that marketers should consider using. With the advent of YouTube and other video hosting platforms, the surge of online videos has been incredibly huge. MORE
As email marketers, designers, and developers, we care a lot about how our emails look in our subscribers’ inboxes. But have you ever asked yourself how your email sounds ? It’s not something we think about a lot, but it’s a critical component of email accessibility. Can screen readers read emails? MORE
Ever feel like you’re running out of ideas for your content marketing campaigns? You’re not alone. Content marketing is all about using content to attract and retain visitors and eventually turn them into customers. And most people who use it know it’s effective. MORE
It’s tempting to exploit innate human curiosity with dramatic headlines and provocative social posts. But it won’t pay off in the long run – unless you understand how to keep audiences reading, watching, and clicking for more. MORE
Have you heard about Google Page Experience? It’s not about your personal feelings as you scroll through the search engine results pages (SERPs). MORE
When people hear the terms augmented reality (AR) and virtual reality (VR) their minds tend to think futuristically. But the truth is, AR and VR content is here — and it’s not even new. MORE
2021 has a special significance for email – it’s been 50 years since email began! Who would have thought that it would revolutionize the world and business, as it has? In honor of this momentous birthday, let’s learn how to strategically use email to take your business to the next level. MORE
How are you optimizing the content journey for all those search engines (yes, not just Google) and searchers? It’s no longer about providing the best answer. Read on (or watch) the newest Marketing Makers episode. MORE
21 minutes read Stock photos don’t have the best reputation. Not according to Google suggestions, at least. And yet, many companies, from small businesses to corporations, rely on stock photos and use them frequently in marketing materials and on different digital platforms. MORE
Marketing Insider Group
JULY 27, 2021
When people hear the terms augmented reality (AR) and virtual reality (VR) their minds tend to think futuristically. But the truth is, AR and VR content is here — and it’s not even new.
KoMarketing Associates
JULY 28, 2021
As B2B marketers continue to target multiple key objectives, new research indicates that customer engagement and experience remain at the top of the list.
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Zoominfo
JULY 27, 2021
The US economy is finally coming up for air. States that imposed lockdowns for the COVID-19 pandemic started lifting restrictions on businesses and public spaces in May 2021, and many major cities have reopened. However, as the New York Times observes, “it’s a weird moment for the US economy.”.
The Point
JULY 27, 2021
In a far-gone era, when demand generation was “direct marketing,” it was often said that for any campaign to be successful, the list was paramount. Do everything else right (message, offer, creative, etc.), the experts told us, and, if you’re sending to the wrong people, it’s all for nought.
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With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.
Marketing Insider Group
JULY 26, 2021
In a year where just about nothing was predictable, consumers actually were. Clear consumer behavior trends have emerged over the past several months, even as circumstances have changed.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Biznology
JULY 28, 2021
In a recent announcement that mattered to almost no one, Twitter let the world know that it’s shutting down Fleets – its full-screen tweets that expire after 24 hours a la Snapchat. The announcement was almost humorous and overly blunt in nature. To be 100 percent transparent, I never used Fleets.
Litmus
JULY 27, 2021
As email marketers, designers, and developers, we care a lot about how our emails look in our subscribers’ inboxes. But have you ever asked yourself how your email sounds ? It’s not something we think about a lot, but it’s a critical component of email accessibility. Can screen readers read emails?
Webbiquity
JULY 27, 2021
CMOs are reporting that marketing budgets are being slashed. Here’s what that means, and practical ideas that go beyond the bad news to how B2B marketers to adapt.
Sales Lead Insights
JULY 25, 2021
Key questions to ask to track and measure activity and results to improve your marketing return on investment. Several recent surveys point toward the same conclusion: most senior marketers believe that the primary objectives of marketing are to drive B2B sales leads, influence sales, increase customer retention and boost revenue. The key is tracking and measuring results.
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When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.
Biznology
JULY 26, 2021
In a clear signal that co-working is coming back post-pandemic, the high-end combo social club/co-working space Soho House went public last week under the name Membership Collective Group. Soho House is targeted mostly at creative professionals and has 30 current locations across the globe.
MindFire
JULY 28, 2021
For many Commercial Printers & Agencies, while the economy seems to be on the rise, the pandemic continues to cause difficulties — especially as it relates to engaging new clients and prospects.
Benchmark Email
JULY 28, 2021
2021 has a special significance for email – it’s been 50 years since email began! Who would have thought that it would revolutionize the world and business, as it has? In honor of this momentous birthday, let’s learn how to strategically use email to take your business to the next level.
chiefmartech
JULY 28, 2021
There’s a scene in Monty Python and the Holy Grail , where God appears in the clouds — in delightfully unsubtle Monty Python fashion — and commands Arthur and his knights to seek the Holy Grail. Arthur: “Good idea, O Lord!” ” God: “‘Course it’s a good idea!”).
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This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.
Content Marketing Institute
JULY 28, 2021
How are you optimizing the content journey for all those search engines (yes, not just Google) and searchers? It’s no longer about providing the best answer. Read on (or watch) the newest Marketing Makers episode.
TrueInfluence
JULY 26, 2021
Account-based marketing (ABM) is taking B2B teams by storm. Here’s what you need to know. Learn More About ABM Best Practices with These Resources. 1 – Don’t Make These 5 Common ABM Mistakes.
Bannersnack
JULY 27, 2021
21 minutes read Stock photos don’t have the best reputation. Not according to Google suggestions, at least. And yet, many companies, from small businesses to corporations, rely on stock photos and use them frequently in marketing materials and on different digital platforms.
Scoop.it
JULY 27, 2021
Over the past few years, online videos have become staple content that marketers should consider using. With the advent of YouTube and other video hosting platforms, the surge of online videos has been incredibly huge.
Advertisement
Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs.
DivvyHQ
JULY 26, 2021
If you’ve decided to introduce webinars into your content marketing mix, one of the keys to success is creating an engaging presentation. But what are some techniques to keep your audience glued to their seats? Let’s take a look.
Content Marketing Institute
JULY 26, 2021
It’s tempting to exploit innate human curiosity with dramatic headlines and provocative social posts. But it won’t pay off in the long run – unless you understand how to keep audiences reading, watching, and clicking for more.
HG Data
JULY 27, 2021
Scott smyth. vp global sales. Share this post. Share on LinkedIn Share on LinkedIn Tweet Share on Twitter Share on Facebook Share on Facebook. According to a recent study, 36% of executives make decisions based on their gut, despite interacting with data on a daily basis.
Optinmonster
JULY 27, 2021
Ever feel like you’re running out of ideas for your content marketing campaigns? You’re not alone. Content marketing is all about using content to attract and retain visitors and eventually turn them into customers. And most people who use it know it’s effective.
Advertisement
Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.
MindFire
JULY 26, 2021
As digital advertising grows, print companies must increasingly differentiate and offer marketers valid reasons to invest in direct mail. For some, this is undoubtedly a struggle. But, for others, their success is demonstrated in their growth and the sales results they drive for their clients.
seo.co
JULY 26, 2021
Have you heard about Google Page Experience? It’s not about your personal feelings as you scroll through the search engine results pages (SERPs).
Content Marketing Institute
JULY 27, 2021
Successful influencer marketing can be tangled and tricky to create, execute, and manage. If you want today’s social tastemakers to amplify your content’s reach, you better be prepared. Here’s some help.
Optinmonster
JULY 26, 2021
Do you want to integrate customer relationship management (CRM) apps with HubSpot to improve your workflow and increase sales? HubSpot offers powerful and seamless integrations to popular marketing, sales, and lead generation tools.
Advertisement
Veteran B2B loyalty marketers know that the reward redemption experience in any program is often governed by a strange two-headed phenomenon commonly referred to as The Gemini Effect. Find out more about how to maximize the effectiveness of your customer or channel partner incentive programs from industry leader Reward Paths.
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