INDUSTRY INSIGHTS YOUR PEERS ARE READING
Truly? Yes, truly. Let’s face it, most leaders of Marketing organizations – and many other types of organizations for that matter – talk a good game about the importance of being data-driven. MORE
As sales people, our goal is to become the “go-to” resource for our customers in helping them solve their business […]. Guest Expert Contributor MORE
Demand generation is one of the most important elements of executing an effective digital marketing strategy because it ensures your marketing activities work toward the overarching goal of building long-term profitable relationships with your audience. MORE
What do all of your favorite social media accounts have in common? Most likely they are consistent, and you can immediately recognize their style when they pop up in your feed. To ensure this consistency, they’re probably following a social media style guide. MORE
As marketers continue to look for new ways to reach out to their target audiences, new research shows that they are still dedicated to content marketing as a way to resonate with their customers. MORE
Last month, on 27 th September, I had the great privilege of giving a keynote presentation at the annual PM Forum Conference in London. MORE
Let’s face it. The marketing skills gap is widening. Not because there aren’t amazingly talented marketers out there but rather because the landscape of marketing technology is shifting that fast. It’s no longer the Grand Canyon-sized dilemma we faced during the digital transformation. MORE
A knowledge base system is a valuable solution that can bring many benefits to an organization. No matter if you are looking to improve your business internally, or provide information externally (to your customers), or both, a knowledge base can effectively handle all such tasks. MORE
Does your brand have a clear voice and tone guide? If it’s just something you “know” then it may not be communicated as easily as you think. To clarify, let’s look at what voice and tone are. A brand’s voice is not what you say, but how you say it. MORE
A hot buzzword during the past couple of years has been digital transformation. It has branched off a few more in the world of marketing and sales: Martech Transformation. Sales Transformation. CX Transformation. Customer Engagement Transformation. I am sure there are more. At the risk of being a buzz killer, there is something amiss about all of this that may not be that great. Much of these have to do with internal processes within marketing and sales. MORE
Email is facing some challenges. Not only have subscriber bases taken a knock with the arrival of GDPR, cutting up to 50% of the contact list for some brands, but the annual volume of email is expected to rise from 269 billion to 333 billion by 2022. MORE
Last June, I stood on the stage at Forward , our annual brand storytelling conference, and announced the next generation of our content marketing platform— Skyword360. Skyword360 was designed with the understanding that content marketing can no longer be viewed as a standalone tactic. MORE
Ever since the first banner ad emerged in 1994, the digital advertising world exploded with new terminology seemingly going the way of Wall Street with exchanges, DSPs, SSPs—turning this new industry into some sort of obscure alphabet soup. MORE
Imagine you publish two blog posts. In one week, one page shows up in 1,500 searches. The other page appears in 850 searches. It’s clear which one is on the right track. Or is it? Metrics can be misleading. If you don’t go below the surface, they’re done in vain. MORE
If you’re like most B2B marketing professionals, you’ve never got enough money for all the marketing you’d like to do. I recommend focusing first on driving leads and sales. By investing one-third on online marketing, one-third on database-driven direct marketing, and the remaining one-third on “everything else,” you’ll be able to provide demonstrable results when […]. The post Tight B2B marketing budget? MORE
Guest post by Nick Rojas. Being at the forefront of marketing sometimes requires shifting resources away from old practices. That’s why 52% of outbound marketers say their marketing efforts are “ineffective”. In fact, inbound marketing is starting to be used more than outbound marketing. MORE
One of the ideas I’ve been focused on this year is the rise of “citizen technologists” in marketing — citizen developers, citizen data scientists, citizen integrators, etc. MORE
Being in a room with 150 of the industry’s top marketers at the B2B Game Changers conference last week was nothing short of amazing. Hearing the stories of wild victories and real failures from our marketing role models give us a taste of our industry’s reality. MORE
Your brand is not the products or services you sell. It’s not the features of your products or the cost of your services. Rather, your brand is the value that you offer to your clients. MORE
Want to optimize your optimization efforts? Most marketers do. And if you’ve been focusing on A/B split-testing as the way to get there, you’ve already done something smart: A/B split-testing is widely named as the most effective way to improve conversion rates. MORE
Most marketers are already aware of the importance of utilizing social media. Now, new research suggests that using it may be essential to not only capturing leads, but converting sales. MORE
Whether you’re hosting a seminar or a conference, both you and your attendees want it to be a successful event. […]. Client Relationships General Marketing Marketing Tips Social Media MORE
Looking for creative strategies to use at your next trade show or marketing event? Look no further! We’ve gathered lots of ideas that can help you before, during, and after an event. Before an Event. MORE
Current Events Uncategorized Alipay APAC Asia PAC Asia Pacific competitive intelligence Consumer Insights Social Media Analytics WeChat WeChat Pay MORE
One of the key elements of any successful relationship is communication — and that happens to be a huge factor in successful sales and marketing interactions, too. MORE
Marketers are embracing LinkedIn Native Video, where they can dramatically increase engagement with prospects and others. Read our how-to guide for a winning strategy. Marketing Strategy Social Media Marketing Video MORE
Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. You can learn more about how considering buying intent can transform marketing and sales strategies here. Enhancing Inbound and ABM Campaigns With Behavioural Intent Data. MORE
? ? It’s time to put away your avocado toast jokes and shore up your social consciousness, folks. Generation Z consumers have arrived, and they are forcing companies to rethink the terms of marketing relationships. MORE
In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. At that time, nearly 60% of brand managers planned to invest more resources in online video in the next 12 months. MORE
You’re behind in revenue, but most of the quarter is already passed. Typically, marketing says there’s nothing more that can be done and moves to the next quarter. Not at Bizible! Before we were acquired by Marketo, we found ourselves behind plan with only a month in the quarter. MORE
My amazing team and I just launched a site called Newconomy. MORE
KoMarketing Associates
OCTOBER 22, 2018
As marketers continue to look for new ways to reach out to their target audiences, new research shows that they are still dedicated to content marketing as a way to resonate with their customers.
Marketing Insider Group
OCTOBER 22, 2018
Truly? Yes, truly. Let’s face it, most leaders of Marketing organizations – and many other types of organizations for that matter – talk a good game about the importance of being data-driven.
Webbiquity
OCTOBER 23, 2018
Guest post by Nick Rojas. Being at the forefront of marketing sometimes requires shifting resources away from old practices. That’s why 52% of outbound marketers say their marketing efforts are “ineffective”. In fact, inbound marketing is starting to be used more than outbound marketing.
bizible
OCTOBER 23, 2018
You’re behind in revenue, but most of the quarter is already passed. Typically, marketing says there’s nothing more that can be done and moves to the next quarter. Not at Bizible! Before we were acquired by Marketo, we found ourselves behind plan with only a month in the quarter.
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All cloud contact centers are not created equal. Register now for an upcoming live demo covering supervisor, admin, and agent experience in PureCloud!
KoMarketing Associates
OCTOBER 23, 2018
Want to optimize your optimization efforts? Most marketers do. And if you’ve been focusing on A/B split-testing as the way to get there, you’ve already done something smart: A/B split-testing is widely named as the most effective way to improve conversion rates.
Marketing Insider Group
OCTOBER 22, 2018
Does your brand have a clear voice and tone guide? If it’s just something you “know” then it may not be communicated as easily as you think. To clarify, let’s look at what voice and tone are. A brand’s voice is not what you say, but how you say it.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Tony Zambito
OCTOBER 23, 2018
A hot buzzword during the past couple of years has been digital transformation. It has branched off a few more in the world of marketing and sales: Martech Transformation. Sales Transformation. CX Transformation. Customer Engagement Transformation. I am sure there are more. At the risk of being a buzz killer, there is something amiss about all of this that may not be that great. Much of these have to do with internal processes within marketing and sales.
KoMarketing Associates
OCTOBER 23, 2018
Most marketers are already aware of the importance of utilizing social media. Now, new research suggests that using it may be essential to not only capturing leads, but converting sales.
Marketing Insider Group
OCTOBER 23, 2018
Let’s face it. The marketing skills gap is widening. Not because there aren’t amazingly talented marketers out there but rather because the landscape of marketing technology is shifting that fast. It’s no longer the Grand Canyon-sized dilemma we faced during the digital transformation.
Biznology
OCTOBER 22, 2018
A knowledge base system is a valuable solution that can bring many benefits to an organization. No matter if you are looking to improve your business internally, or provide information externally (to your customers), or both, a knowledge base can effectively handle all such tasks.
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Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!
Sales Lead Insights
OCTOBER 23, 2018
If you’re like most B2B marketing professionals, you’ve never got enough money for all the marketing you’d like to do. I recommend focusing first on driving leads and sales. By investing one-third on online marketing, one-third on database-driven direct marketing, and the remaining one-third on “everything else,” you’ll be able to provide demonstrable results when […]. The post Tight B2B marketing budget?
Act-On
OCTOBER 23, 2018
Marketers are embracing LinkedIn Native Video, where they can dramatically increase engagement with prospects and others. Read our how-to guide for a winning strategy. Marketing Strategy Social Media Marketing Video
Modern Marketing
OCTOBER 22, 2018
Email is facing some challenges. Not only have subscriber bases taken a knock with the arrival of GDPR, cutting up to 50% of the contact list for some brands, but the annual volume of email is expected to rise from 269 billion to 333 billion by 2022.
Fusion Marketing Partners
OCTOBER 23, 2018
As sales people, our goal is to become the “go-to” resource for our customers in helping them solve their business […]. Guest Expert Contributor
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The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.
chiefmartech
OCTOBER 21, 2018
One of the ideas I’ve been focused on this year is the rise of “citizen technologists” in marketing — citizen developers, citizen data scientists, citizen integrators, etc.
Inbox Insight
OCTOBER 22, 2018
Demand generation is one of the most important elements of executing an effective digital marketing strategy because it ensures your marketing activities work toward the overarching goal of building long-term profitable relationships with your audience.
Buffer
OCTOBER 23, 2018
What do all of your favorite social media accounts have in common? Most likely they are consistent, and you can immediately recognize their style when they pop up in your feed. To ensure this consistency, they’re probably following a social media style guide.
BOP Design
OCTOBER 23, 2018
Your brand is not the products or services you sell. It’s not the features of your products or the cost of your services. Rather, your brand is the value that you offer to your clients.
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
TaylorMadeIn KEW
OCTOBER 21, 2018
Last month, on 27 th September, I had the great privilege of giving a keynote presentation at the annual PM Forum Conference in London.
Integrate
OCTOBER 23, 2018
Being in a room with 150 of the industry’s top marketers at the B2B Game Changers conference last week was nothing short of amazing. Hearing the stories of wild victories and real failures from our marketing role models give us a taste of our industry’s reality.
InsightSquared
OCTOBER 22, 2018
One of the key elements of any successful relationship is communication — and that happens to be a huge factor in successful sales and marketing interactions, too.
Content Marketing Institute
OCTOBER 23, 2018
? ? It’s time to put away your avocado toast jokes and shore up your social consciousness, folks. Generation Z consumers have arrived, and they are forcing companies to rethink the terms of marketing relationships.
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Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy
FMG Suite
OCTOBER 22, 2018
Whether you’re hosting a seminar or a conference, both you and your attendees want it to be a successful event. […]. Client Relationships General Marketing Marketing Tips Social Media
Content Standard
OCTOBER 23, 2018
Last June, I stood on the stage at Forward , our annual brand storytelling conference, and announced the next generation of our content marketing platform— Skyword360. Skyword360 was designed with the understanding that content marketing can no longer be viewed as a standalone tactic.
Lead Liaison
OCTOBER 23, 2018
Looking for creative strategies to use at your next trade show or marketing event? Look no further! We’ve gathered lots of ideas that can help you before, during, and after an event. Before an Event.
Content Marketing Institute
OCTOBER 22, 2018
Imagine you publish two blog posts. In one week, one page shows up in 1,500 searches. The other page appears in 850 searches. It’s clear which one is on the right track. Or is it? Metrics can be misleading. If you don’t go below the surface, they’re done in vain.
Advertisement
In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.
Strategic-IC
OCTOBER 23, 2018
Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. You can learn more about how considering buying intent can transform marketing and sales strategies here. Enhancing Inbound and ABM Campaigns With Behavioural Intent Data.
Crimson Hexagon
OCTOBER 22, 2018
Current Events Uncategorized Alipay APAC Asia PAC Asia Pacific competitive intelligence Consumer Insights Social Media Analytics WeChat WeChat Pay
Choozle
OCTOBER 22, 2018
Ever since the first banner ad emerged in 1994, the digital advertising world exploded with new terminology seemingly going the way of Wall Street with exchanges, DSPs, SSPs—turning this new industry into some sort of obscure alphabet soup.
Zoominfo
OCTOBER 21, 2018
In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. At that time, nearly 60% of brand managers planned to invest more resources in online video in the next 12 months.
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Account-Based Marketing is a strategy, not a solution.
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