Carme Artigas – Co-founder and CEO, Synergic Partners , a Telefonica Company. Key Topics: Data Science, Analytics, Big Data, Telecommunications, Innovation. Location: Madrid, Spain. MORE
Consumers are savvier now than ever before due to the wealth of information the internet places at their fingertips. But savviness also breeds skepticism in most buyers, which you, as a brand or marketer, must overcome to consistently convert leads into loyal customers. MORE
Companies spend nearly $40 billion on CRM software, and up to 60 percent of those systems fail to meet companies’ expectations. That’s a lot of money to spend for a dismal return. It’s not that salespeople and marketers don’t need help organizing their day or capitalizing on leads. MORE
By David Gutierrez. A huge proportion of brand promotion is now done online, particularly through social media. Digital ad spending exceeded TV promotion budgets for the first time ever in 2017. Photo by Tracy Le Blanc from Pexels. MORE
We hear a lot about sales and marketing alignment: How important it is for B2B, and how so few of us are doing it right. SALES: Marketing leads are crap. MARKETING: Sales is lazy. You guys take forever to follow-up on our leads – and you wonder why they don’t convert? Rolls eyes.] MORE
Visionary business leader Steve Jobs once remarked: ‘You’ve got to start with the customer experience and work backwards to the technology.’ MORE
We run several AdWords campaigns for clients and we understand the key task of optimizing keywords in order to insure quality clicks are all they are paying for. But that all depends on your campaign goals, especially when it comes to driving clicks from competitors. MORE
Ah yes, press releases: a staple of the business collateral landscape that has not just survived the transition from the print to the digital world, but has thrived. Indeed, thanks to the “evergreen” nature of web content, press releases are the brand marketing gift that keeps on giving. MORE
Life is tough for modern salespeople. Today’s sellers are facing longer, more complex sales cycles than ever before and buyers that are harder than ever to reach. Not to mention that the idea of buyers and sellers undertaking a single, harmonized journey is a distant memory: buyers frequently come armed with their own research and preconceptions, and it’s up to salespeople to keep up as they jump around to different points in the sales cycle. MORE
In a world increasingly defined by instant-gratification, the demand for positive and direct shopping experiences has risen exponentially. Today’s always-on customers are drawn to the most convenient products and services available. MORE
Most likely you have already interacted with an online chatbot or automated phone system for getting product information or resolving a support issue. The majority of these systems use artificial intelligence (AI) technologies to understand your questions and predict what you are looking for to provide you with accurate and useful information in a user-friendly way. MORE
Is data science the key to marketing? In a word, yes! There was a time when statisticians did not have to be so scientific. The age of big data had everyone so thrilled about the volume of data they could collect that no one actually started to think about organization until a few years ago. MORE
Oracle API Platform Cloud Services - API Design This is the first video of a series to showcase the usage of Oracle API Platform Cloud Services. API Management Part 1 of 2. Oracle API Cloud Services This is the second video of a series to show case the usage of the brand new Oracle API Platform CS. MORE
You knew that social media is a very affordable lead generation tool, but did you know that it’s rated third in effectiveness after email and your website? MORE
Webinars offer options for reaching out to and educating buyers at all stages of the lead generation cycle. Your choice to do live, butts-in-seats events, or webinars will hinge on several factors, Events & trade shows marketing events Webinars MORE
Digital transformation is an omnipresent topic today, providing a lot of challenges as well as chances. Due to that, customers are asking about how to deal with those challenges and how to leverage from the provided chances. MORE
May 22, 2018 by Tom Pick Every B2B marketer knows we are in a period of rapid change. But questions abound, and many aren’t sure where to focus their attention or efforts. Marketing technology (martech) is advancing quickly. But which developments are real and imminent, and which are hype? MORE
Landing pages are a major opportunity to generate leads and get conversions. Even small changes can result in big gains. Forms & Landing Pages landing page optimization landing pages optimization MORE
The European Union's GDPR takes effect May 25, 2018, and applies to the 28-nation union's 510+ million citizens, as well as any business doing business with them, regardless of where they are based. Here is a Top 10 question video that helps you achieve GDPR compliance. Email Marketing GDPR MORE
Cygnus X-1. Before you embark on a costly campaign to repair your first two pages of Google search results after you, your company, your brand, or your product have been slandered or besmirched online, understand that it’s a life sentence. MORE
For the 176th episode of The Marketing Book Podcast, I interviewed Dan Gingiss, author of Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media. MORE
Marketers are now spending, on average, 25% of their overall budgets on content marketing. Yes, you read that right. But only 21% of B2B content marketers are successful at tracking ROI. So, as a content marketer, you need ensure that your content is producing results—and that you can provide the data to prove it. To help you achieve those objectives, here’s an engaging infographic showcasing top actionable content marketing tips for today’s marketers. MORE
Few companies are fortunate enough to create an entirely new high-tech market, and even less so dominate that market. Many join at the right time once costs have dropped and the market is sufficiently inflated. So why do so many companies lose their way to becoming a market leader? MORE
Writers don’t have to worry—the written word is here to stay, no matter how many experts predict a vast pivot to video. But that doesn’t mean you can rely solely on blog posts. The modern consumer does prefer enhancements. MORE
The signs are out there. The purist approach to content marketing – where relevancy, quality, and an experience customers want is enough to drive traffic, generate leads, motivate engagement and boost sales conversions – has been, officially, tainted. MORE
Search engines are the main channel for discovering information and services in the modern day. Google receives more than 3.5 billion searches in a given a day1 with the estimated number of daily searches only expected to increase as time goes on. MORE
A live feature presentation is a key component of Agile methods. But if you work in a large organization, or have stakeholders who can’t always be fully engaged, you need more. You need to include capturing each sprint as part of your minimal project documentation. MORE
I review B2B email campaigns regularly in this space, and though I’m not one to be sparing in my opinions, I do try to be conscious of the type and size of company responsible for the campaign, with the thought, I suppose, that some marketers just may not know better. MORE
A common challenge organizations face when rolling out an employee advocacy program is engagement. MORE
Before I begin my post, I’d also like to invite you to the next Biznology webinar on July 10th, where Mike Moran is going to interview me about trends in B2B marketing. Having been happily self-employed for half my marketing career, I hesitate to give career advice. MORE
By Neil Sholay, VP of Digital – EMEA, Oracle. With GDPR compliance now mandatory, European businesses are razor-focused on their data protection measures, and with good reason. MORE
DiscoverOrg
MAY 23, 2018
We hear a lot about sales and marketing alignment: How important it is for B2B, and how so few of us are doing it right. SALES: Marketing leads are crap. MARKETING: Sales is lazy. You guys take forever to follow-up on our leads – and you wonder why they don’t convert? Rolls eyes.]
Lead Liaison
MAY 23, 2018
Few companies are fortunate enough to create an entirely new high-tech market, and even less so dominate that market. Many join at the right time once costs have dropped and the market is sufficiently inflated. So why do so many companies lose their way to becoming a market leader?
Contently
MAY 22, 2018
Writers don’t have to worry—the written word is here to stay, no matter how many experts predict a vast pivot to video. But that doesn’t mean you can rely solely on blog posts. The modern consumer does prefer enhancements.
Act-On
MAY 23, 2018
You knew that social media is a very affordable lead generation tool, but did you know that it’s rated third in effectiveness after email and your website?
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Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.
Modern Marketing
MAY 21, 2018
In a world increasingly defined by instant-gratification, the demand for positive and direct shopping experiences has risen exponentially. Today’s always-on customers are drawn to the most convenient products and services available.
Webbiquity
MAY 22, 2018
By David Gutierrez. A huge proportion of brand promotion is now done online, particularly through social media. Digital ad spending exceeded TV promotion budgets for the first time ever in 2017. Photo by Tracy Le Blanc from Pexels.
Marketing Insider Group
MAY 23, 2018
A common challenge organizations face when rolling out an employee advocacy program is engagement.
Biznology
MAY 24, 2018
Before I begin my post, I’d also like to invite you to the next Biznology webinar on July 10th, where Mike Moran is going to interview me about trends in B2B marketing. Having been happily self-employed for half my marketing career, I hesitate to give career advice.
Speaker: David Crane, Head of Content & Thought Leadership, Integrate
The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.
Modern Marketing
MAY 20, 2018
Digital transformation is an omnipresent topic today, providing a lot of challenges as well as chances. Due to that, customers are asking about how to deal with those challenges and how to leverage from the provided chances.
Onalytica B2B
MAY 25, 2018
Carme Artigas – Co-founder and CEO, Synergic Partners , a Telefonica Company. Key Topics: Data Science, Analytics, Big Data, Telecommunications, Innovation. Location: Madrid, Spain.
Marketing Insider Group
MAY 24, 2018
Companies spend nearly $40 billion on CRM software, and up to 60 percent of those systems fail to meet companies’ expectations. That’s a lot of money to spend for a dismal return. It’s not that salespeople and marketers don’t need help organizing their day or capitalizing on leads.
Type A Communications
MAY 22, 2018
May 22, 2018 by Tom Pick Every B2B marketer knows we are in a period of rapid change. But questions abound, and many aren’t sure where to focus their attention or efforts. Marketing technology (martech) is advancing quickly. But which developments are real and imminent, and which are hype?
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B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.
Modern Marketing
MAY 24, 2018
By Neil Sholay, VP of Digital – EMEA, Oracle. With GDPR compliance now mandatory, European businesses are razor-focused on their data protection measures, and with good reason.
Act-On
MAY 24, 2018
Landing pages are a major opportunity to generate leads and get conversions. Even small changes can result in big gains. Forms & Landing Pages landing page optimization landing pages optimization
Marketing Insider Group
MAY 25, 2018
For the 176th episode of The Marketing Book Podcast, I interviewed Dan Gingiss, author of Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media.
Webbiquity
MAY 24, 2018
Marketers are now spending, on average, 25% of their overall budgets on content marketing. Yes, you read that right. But only 21% of B2B content marketers are successful at tracking ROI. So, as a content marketer, you need ensure that your content is producing results—and that you can provide the data to prove it. To help you achieve those objectives, here’s an engaging infographic showcasing top actionable content marketing tips for today’s marketers.
Speaker: Brian Carroll, CEO & Founder of markempa
Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.
Modern Marketing
MAY 19, 2018
Oracle API Platform Cloud Services - API Design This is the first video of a series to showcase the usage of Oracle API Platform Cloud Services. API Management Part 1 of 2. Oracle API Cloud Services This is the second video of a series to show case the usage of the brand new Oracle API Platform CS.
Navigate the Channel
MAY 22, 2018
Is data science the key to marketing? In a word, yes! There was a time when statisticians did not have to be so scientific. The age of big data had everyone so thrilled about the volume of data they could collect that no one actually started to think about organization until a few years ago.
Marketing Insider Group
MAY 22, 2018
Search engines are the main channel for discovering information and services in the modern day. Google receives more than 3.5 billion searches in a given a day1 with the estimated number of daily searches only expected to increase as time goes on.
Sales Lead Insights
MAY 22, 2018
Webinars offer options for reaching out to and educating buyers at all stages of the lead generation cycle. Your choice to do live, butts-in-seats events, or webinars will hinge on several factors, Events & trade shows marketing events Webinars
Speaker: Carlos Hidalgo, CEO & Founder of VisumCx
B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.
Modern Marketing
MAY 23, 2018
Most likely you have already interacted with an online chatbot or automated phone system for getting product information or resolving a support issue. The majority of these systems use artificial intelligence (AI) technologies to understand your questions and predict what you are looking for to provide you with accurate and useful information in a user-friendly way.
Act-On
MAY 22, 2018
The European Union's GDPR takes effect May 25, 2018, and applies to the 28-nation union's 510+ million citizens, as well as any business doing business with them, regardless of where they are based. Here is a Top 10 question video that helps you achieve GDPR compliance. Email Marketing GDPR
Biznology
MAY 25, 2018
Ah yes, press releases: a staple of the business collateral landscape that has not just survived the transition from the print to the digital world, but has thrived. Indeed, thanks to the “evergreen” nature of web content, press releases are the brand marketing gift that keeps on giving.
NuSpark
MAY 21, 2018
Consumers are savvier now than ever before due to the wealth of information the internet places at their fingertips. But savviness also breeds skepticism in most buyers, which you, as a brand or marketer, must overcome to consistently convert leads into loyal customers.
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.
Modern Marketing
MAY 21, 2018
Visionary business leader Steve Jobs once remarked: ‘You’ve got to start with the customer experience and work backwards to the technology.’
Vidyard
MAY 25, 2018
Life is tough for modern salespeople. Today’s sellers are facing longer, more complex sales cycles than ever before and buyers that are harder than ever to reach. Not to mention that the idea of buyers and sellers undertaking a single, harmonized journey is a distant memory: buyers frequently come armed with their own research and preconceptions, and it’s up to salespeople to keep up as they jump around to different points in the sales cycle.
Biznology
MAY 23, 2018
A live feature presentation is a key component of Agile methods. But if you work in a large organization, or have stakeholders who can’t always be fully engaged, you need more. You need to include capturing each sprint as part of your minimal project documentation.
NuSpark
MAY 20, 2018
We run several AdWords campaigns for clients and we understand the key task of optimizing keywords in order to insure quality clicks are all they are paying for. But that all depends on your campaign goals, especially when it comes to driving clicks from competitors.
Advertisement
How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.
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