Sat.Nov 28, 2020 - Fri.Dec 04, 2020

BERT: Google’s New Algorithm That Promises to Revolutionize SERPs

RockContent

Google is already such an intricate part of people’s lives that many of us chat directly with it. Users type “how do I get to the market” or “when does Spring start”, as if they were naturally talking to a person.

SERP 228

Top 15 E-Commerce Email Marketing Examples

SendX

source: [link] It is undeniable that email is integral to e-commerce success. For one, you can use it to nurture existing customers. You can also use email to recover abandoned carts.

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How to Quickly Improve Your SEO in 7 Days

Marketing Insider Group

You don’t always need to hire a specialist agency or invest a large part of your budget to improve your SEO. You don’t necessarily need a lot of time either.

SEO 185

Survey: Many Marketers Still Struggling with Revenue Attribution

KoMarketing Associates

Being able to attribute revenue has several benefits for marketers, but new research shows that there are still many barriers in the way to success in this area.

Survey 156

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Why you need a Content Management System (CMS) for your company?

RockContent

The world has never been so connected. The scenario today includes all kinds of devices, stable and extensive internet connections, and innovative brands trying to leverage all of the aforementioned with their websites and virtual channels. .

More Trending

Double Your Revenue with Intent Data and Personal ABM

Marketing Insider Group

Bombora, 6sense, and other “intent data” platforms are helping marketing teams evolve ABM where there are less forms, less spam, and less cold calls.

Intent 165

LinkedIn Company Pages: 7 Features To Make Your Page Even Better

KoMarketing Associates

LinkedIn has been an essential element of any B2B marketing strategy for some time, but it’s become even more essential in 2020 after the pandemic postponed so many in-person events and meetings.

What is product marketing and why is it important for success?

Tomorrow People

A guide to the key principles of product marketing, what it involves, and how it delivers for organizations. In the past few years, a relatively new discipline has emerged, bringing together aspects of product strategy, sales, customer success, and marketing.

What Are You Forgetting in Your Marketing Plans?

Hive9

If your marketing plans contain, well, just marketing plans, you might want to consider casting a wider net. Unfortunately, you may be missing other key information that could impact sales and the overall performance of your organization.

Plan 142

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

How Marketers Can Differentiate Their Products Or Service

Marketing Insider Group

In an ambitious marketing world, it is important for businesses to learn how to differentiate their products and services in order to effectively engage and retain customers. Companies are constantly adapting to changes in the market and as a result, they adjust what they sell and how they sell it.

Report: Many Marketers Still Faced with Lead Generation Challenges

KoMarketing Associates

Many marketers consider themselves to be pros when it comes to lead conversion, but new data suggests that there is still room for improvement.

Debugging in WordPress: what it is and how to do it

RockContent

Managing a website on WordPress or another CMS involves much more than construction work. It is necessary to carry out periodic maintenance and to always ensure that everything is working properly , as expected.

How PagerDuty Enables Organic Community Growth with Influitive Public Discussions and Content

Influitive

Influitive recently launched Public Discussions and Content, which allows any Discussion category or Content Section inside an Influitive hub to be made public and indexed by search engines.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

What B2B Retailers Are Asking For This Holiday Season [ANALYSIS]

Marketing Insider Group

Black Friday. Cyber Monday. Giving Tuesday. The past week has included some of the biggest dates on the entire retail calendar. This of course can mean only one thing: Holiday 2020 is here. We don’t know how it will look but I, for one, am glad it’s here; we could all use the break.

How much Sales Communication is too much?

Biznology

At the top of a recent article titled “ Attitudes Toward Information Signal Buying Effectiveness ,” Gartner analyst Hank Barnes billboards this alarming headline. 43% of Buyers Feel Strongly That Volume of Information Overwhelming.

A beginner’s guide to WordPress template hierarchy

RockContent

WordPress template hierarchy is an essential concept that every developer needs to learn to start operating on this CMS platform. This structure guides each page’s rendering, making the information load much more dynamic, agile and free of errors and failures.

7 Simple Blog Marketing Strategies to Drive More Traffic & Leads

Roketto

There are currently over 600 million blogs in the world today. Isn’t that crazy? To put that insane statistic into perspective, that means there are nearly 2 blogs for every single person in the United States. Featured Content Marketing

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How To Solve the Biggest Content Marketing Challenges

Marketing Insider Group

Content marketing is a journey, and it’s not easy. In fact, it’s freaking hard. Too many of the marketing professionals we know are miserable. They try to fight every day to do work they can be proud of. Marketing that works!

Partner Profile: Chris Lyon, CEO, SPAN Digital

Biznology

We’re pleased to present Consultants Collective Profiles, an initiative designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people.

12 Crucial Do’s and Don’ts for B2B Influencer Marketing

Webbiquity

Influencer marketing creates real value for B2B brands—if it’s done right. According to recent research , 78% of marketers credit influencers for increased social reach, while 64% say they help increase the credibility of brand content, and 62% believe they help increase share of voice.

Martech 2030 Trend #1: “No Code” Citizen Creators

chiefmartech

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands.

Trends 103

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

The Beginner’s Guide to Marketing Asset Management

RockContent

Success in Digital Marketing requires strategic planning that involves the production and distribution of various contents capable of conveying the brand’s desired message.

Building a Stellar In-House Marketing Team

Oktopost

There are an infinite amount of ways to build high-performing, well-oiled, growth focused in-house marketing teams. But is there a right way?

Build 89

The Intrepid Buyer

Tony Zambito

When I was a young boy, I was fascinated by the history of the Lewis and Clark Expedition that began in May of 1804. An exploration to chart and explore the Louisiana Purchase Territory at the behest of President Thomas Jefferson.

Permission-Based Email Marketing: Everything You Need to Know

Optinmonster

Are you totally clear on the ins and outs of permission-based email marketing? Email marketing is still the best way to collect new leads, build relationships with customers, and drive more sales.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.