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Content has the potential to be an incredibly effective marketing channel for healthcare organizations. Users search Google for health-related questions over 1 billion times each day , accounting for around 7 percent of the search engine’s total search queries. MORE
B2B Marketing is witnessing a sea-change & is profoundly being swayed by the blending of marketing & technology i.e. after the advent of the era of Martech. MORE
How to know if your marketing and sales efforts are eroding your growth. How would you describe your current marketing and sales motion? Do you have a finely tuned, highly repeatable, highly predictable model for generating demand and closing business? MORE
A client asks: “Should we be hosting our campaign landing pages in Marketo? We’ve always hosted them on our main site and simply embedded Marketo forms. Is there a big advantage to hosting them separately?”. This question comes up all the time in client work, and not just with Marketo customers. MORE
If your company is relatively new to content marketing, you need a solid strategy that defines where you want to go, and data-driven content planning to keep you on track. Here are 6 quick tips on how you and your team can put data in the driver’s seat. MORE
It’s Been Six Months Since You Started With Your Agency And You’ve Seen Few Or No Results – Should You Be Worried? The short answer is maybe. That’s because generally results are in the eye of the beholder, and in this case, it’s you, the client. MORE
Providing exceptional B2B lead generation services is a process that requires creativity, attention-to-detail, self-motivation constant test-running & optimization & stamina to deal with troublesome situations without a hitch. MORE
During 2019, across billions of impressions, and countless advertising campaigns, four display ad campaigns stood out. These quarterly winners of the Bannerflow display ad campaign of the season competition were examples of the very best display advertising. MORE
Back in September 2017, Toronto-based ScribbleLive acquired ion interactive , the interactive content SaaS company I had co-founded and served as president and CTO. Scribble had raised $50 million (Canadian dollars?) MORE
Automation is not a new word to digital advertising. Still, every year we observe new areas of automation implementation and even more promising tendencies for the time to come. And it is no surprise. MORE
In the beginning, a third-party cookie was a humble tracking code with an adorable name. Marketers loved its potential and most web users didn’t really know what it was. It grew up to become the currency of digital advertising – but, today, it’s under attack. MORE
Ask any marketer how they plan to accomplish their goal of improving customer retention and loyalty and almost without exception they will say, “Better personalization and automation.” ” That’s code for “We’re not treating our customers like we know them.” MORE
To launch a brand-new company in an entrepreneurial day and age means to set the stage for financial freedom and a thriving career as a business owner. It also means to take on the cumbersome challenge of running and growing a company in a competitive field. MORE
As with everything in marketing, social media is constantly changing. Consumers don’t seem to have a long attention span for the same old things, and social networks are constantly evolving to reach those needs. Likewise, your marketing strategy must keep up with the latest trends. MORE
Online marketers rely on their email subscriber lists for continued online success. But building up a large list of responsive email subscribers is the hardest part, especially for new marketers. MORE
Giveaways have always been popular with big brands and marketers. Giveaways are massive campaigns that allow brands to acquire new customers and boost sales. Now, brands are using Instagram giveaways to successfully grow their social media following, website traffic, and email lists. MORE
Welcome to episode 18 of On the Fly , our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere. MORE
One of the first things potential clients say to me is something along the lines of how many buyer personas they think they need to create. I’ve heard everything from one to fifty-two. The average is three to five B2B buyer personas. MORE
Budgeting is never a fun process. It can be stressful and chaotic. However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. MORE
Without a documented workflow, how do you create content effectively? How do you avoid disruptions when a team member leaves? These three tools can help you create a living, breathing workflow that gets everybody on the same page. MORE
Content is king, let us not debate about that. The Internet was founded for the purpose of exchanging content. Sure, it already sprouted several other uses today— e-commerce and social media, to name two—but the need for information is still the foundation of every online move we make. MORE
Experiencing low match rates on Facebook? Learn how marketers can boost their match rates and find more of their ideal customers or prospects with a custom audience. As most digital marketers know, you can build custom audiences within Facebook’s advertising platform. MORE
More than 67 percent of respondents in a recent survey indicated that online reviews impact their purchasing decisions in some way, shape, or form. MORE
TSG just completed the bulk of activities to migrate over 4 Billion documents for a large health insurance company. This was one of our most complex migrations ever with over 4 billion documents and both legacy FileNet Image Services as well as a large amount of the content in FileNet P8. MORE
Guest post by Ludovic Rembert. If you run a small business, you probably feel that you’ve got plenty to worry about. Your daily to-do list likely includes an array of tasks, from producing video marketing to working out ways to drive more traffic to your website. Image credit: Jimmy Chan from Pexels. MORE
By Matt Heinz , Founder and President of Heinz Marketing. Sales and marketing technology is a frequent villain and obstacle towards achieving optimal results if you listen to many of our colleagues and peers. MORE
SendX
JANUARY 20, 2020
Giveaways have always been popular with big brands and marketers. Giveaways are massive campaigns that allow brands to acquire new customers and boost sales. Now, brands are using Instagram giveaways to successfully grow their social media following, website traffic, and email lists.
Marketing Insider Group
JANUARY 21, 2020
Budgeting is never a fun process. It can be stressful and chaotic. However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year.
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ANNUITAS
JANUARY 21, 2020
How to know if your marketing and sales efforts are eroding your growth. How would you describe your current marketing and sales motion? Do you have a finely tuned, highly repeatable, highly predictable model for generating demand and closing business?
The Point
JANUARY 21, 2020
A client asks: “Should we be hosting our campaign landing pages in Marketo? We’ve always hosted them on our main site and simply embedded Marketo forms. Is there a big advantage to hosting them separately?”. This question comes up all the time in client work, and not just with Marketo customers.
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Webbiquity
JANUARY 21, 2020
Guest post by Ludovic Rembert. If you run a small business, you probably feel that you’ve got plenty to worry about. Your daily to-do list likely includes an array of tasks, from producing video marketing to working out ways to drive more traffic to your website. Image credit: Jimmy Chan from Pexels.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Biznology
JANUARY 20, 2020
To launch a brand-new company in an entrepreneurial day and age means to set the stage for financial freedom and a thriving career as a business owner. It also means to take on the cumbersome challenge of running and growing a company in a competitive field.
Modern Marketing
JANUARY 21, 2020
Ask any marketer how they plan to accomplish their goal of improving customer retention and loyalty and almost without exception they will say, “Better personalization and automation.” ” That’s code for “We’re not treating our customers like we know them.”
Liveintent
JANUARY 21, 2020
In the beginning, a third-party cookie was a humble tracking code with an adorable name. Marketers loved its potential and most web users didn’t really know what it was. It grew up to become the currency of digital advertising – but, today, it’s under attack.
SmartBug Media
JANUARY 21, 2020
More than 67 percent of respondents in a recent survey indicated that online reviews impact their purchasing decisions in some way, shape, or form.
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Account-Based Marketing is a strategy, not a solution.
Valasys
JANUARY 21, 2020
B2B Marketing is witnessing a sea-change & is profoundly being swayed by the blending of marketing & technology i.e. after the advent of the era of Martech.
Modern Marketing
JANUARY 20, 2020
As with everything in marketing, social media is constantly changing. Consumers don’t seem to have a long attention span for the same old things, and social networks are constantly evolving to reach those needs. Likewise, your marketing strategy must keep up with the latest trends.
Heinz Marketing
JANUARY 21, 2020
By Matt Heinz , Founder and President of Heinz Marketing. Sales and marketing technology is a frequent villain and obstacle towards achieving optimal results if you listen to many of our colleagues and peers.
Bannerflow
JANUARY 20, 2020
During 2019, across billions of impressions, and countless advertising campaigns, four display ad campaigns stood out. These quarterly winners of the Bannerflow display ad campaign of the season competition were examples of the very best display advertising.
Speaker: Pam Didner, Marketing Consultant, Author and Speaker
Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.
Spiralytics
JANUARY 19, 2020
Content is king, let us not debate about that. The Internet was founded for the purpose of exchanging content. Sure, it already sprouted several other uses today— e-commerce and social media, to name two—but the need for information is still the foundation of every online move we make.
Modern Marketing
JANUARY 19, 2020
Welcome to episode 18 of On the Fly , our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere.
Marketing Interactions
JANUARY 19, 2020
One of the first things potential clients say to me is something along the lines of how many buyer personas they think they need to create. I’ve heard everything from one to fifty-two. The average is three to five B2B buyer personas.
Content Marketing Institute
JANUARY 21, 2020
Without a documented workflow, how do you create content effectively? How do you avoid disruptions when a team member leaves? These three tools can help you create a living, breathing workflow that gets everybody on the same page.
Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.
Square 2 Marketing
JANUARY 21, 2020
It’s Been Six Months Since You Started With Your Agency And You’ve Seen Few Or No Results – Should You Be Worried? The short answer is maybe. That’s because generally results are in the eye of the beholder, and in this case, it’s you, the client.
DivvyHQ
JANUARY 21, 2020
If your company is relatively new to content marketing, you need a solid strategy that defines where you want to go, and data-driven content planning to keep you on track. Here are 6 quick tips on how you and your team can put data in the driver’s seat.
chiefmartech
JANUARY 21, 2020
Back in September 2017, Toronto-based ScribbleLive acquired ion interactive , the interactive content SaaS company I had co-founded and served as president and CTO. Scribble had raised $50 million (Canadian dollars?)
Valasys
JANUARY 20, 2020
Providing exceptional B2B lead generation services is a process that requires creativity, attention-to-detail, self-motivation constant test-running & optimization & stamina to deal with troublesome situations without a hitch.
Speaker: Kathleen Booth, VP of Marketing at Prevailion
Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.
Vasile Stoica
JANUARY 21, 2020
Automation is not a new word to digital advertising. Still, every year we observe new areas of automation implementation and even more promising tendencies for the time to come. And it is no surprise.
Sharpspring
JANUARY 21, 2020
Online marketers rely on their email subscriber lists for continued online success. But building up a large list of responsive email subscribers is the hardest part, especially for new marketers.
Technology Services Group
JANUARY 21, 2020
TSG just completed the bulk of activities to migrate over 4 Billion documents for a large health insurance company. This was one of our most complex migrations ever with over 4 billion documents and both legacy FileNet Image Services as well as a large amount of the content in FileNet P8.
Versium
JANUARY 21, 2020
Experiencing low match rates on Facebook? Learn how marketers can boost their match rates and find more of their ideal customers or prospects with a custom audience. As most digital marketers know, you can build custom audiences within Facebook’s advertising platform.
Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.
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