Sat.Oct 16, 2021 - Fri.Oct 22, 2021

74% of Marketers Now View Personalized Content as ‘Important’ for Engagement

KoMarketing Associates

As B2B marketers look for more ways to engage with their target audience, research suggests that they are turning to personalized content to achieve their primary objectives.

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Consultants Collective Profile: Kevin Jordan


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How to Make Sure Your Dashboard Passes the Test | One Good Idea

Vision Edge Marketing

Several times every week we have conversations with customers about measurement, metrics, dashboards and scorecards. Given that today, almost everyone is able to click on some kind of Martech or CRM tool and produce a data report, you might wonder why this topic keeps surfacing?

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How to Ace Customer Acquisition with Content Marketing

Marketing Insider Group

Customer acquisition is the lifeblood of any business. It’s the driving force behind revenue and overall business growth. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased more than 60% in just the past six years. Sounds daunting, right?

Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

63% of Marketers to Use Email Newsletters to Enhance First-Party Data

KoMarketing Associates

As marketers look for new ways to collect data amidst the decline of third-party cookies, new research suggests that more of them are looking toward email newsletters. LiveIntent and Advertiser Perceptions recently conducted a joint survey to determine how marketers are shifting their strategies.

More Trending

B2B Web Design Trends You Should Expect to See More of in 2022


Guest post by Eleanor Hecks. Business to business (B2B) brands sometimes adopt new trends a bit more slowly than business to consumer (B2C) companies. However, they also aren’t as fast to embrace fads that go out of style in a month or two.

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18 SaaS Best Practices: Contracts, Customer Success, Web Design & More


Managing a SaaS company is a bit like being a racecar driver. No one cares that you’re hitting speeds of 200 mph if there are 20 cars ahead of you. Featured SaaS Marketing

Good Job! Complimenting Competitors in Marketing can Tip Sales in Your Favor [Research]

Sword and the Script

Research out the Fuqua School of Business involving 4,000 people finds complimenting competitors likely to tip buyers in your favor. I’ve had many clients and former employers that were sensitive to any mention of the competition over the years.

Use Loyalty Content To Sustain Your Hard-Won Customer Relationships

Content Marketing Institute

If you think new customer acquisition should be content marketing’s primary goal, you may want to think again. Read on for tips, examples, and more about how to make content and customer retention go hand in hand.

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

Site Speed: How to Increase Your Website Speed for SEO

Slow sites are punished by both users and search engines. Users bounce and search engines can reduce your rankings. To optimize your site for search engines and users, your site needs to be wicked-fast.

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The 2021 Display Ad Design Trends and Statistics


9 minutes read Trends. Some keep up with them, some defy them. But whether we love them or hate them, they can give us useful information about the evolution of the industry.

Constant Contact Review: Is It Good for Small Business?


Are you interested in Constant Contact but not 100% sure it’s the right tool for you? Constant Contact is one of the most popular email service providers (ESP) on the market. It’s easy to use, powerful, and integrates with other 3rd-party marketing tools.

Why You Shouldn’t Ignore Marketing to Gen Z

Go Beyond SEO

It can be tempting to assume your target audience doesn’t include members of Generation Z. But you’d be short-sighted to cut them out of your market. Consider that Gen Z is the most digitally connected generation, and they rely heavily on reviews when purchasing a product.

The Definitive Guide to Account-Based Experience

ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.

How To Spy On Competitors With Python & Data Studio via @sejournal, @seocounseling

Search Engine Journal

Learn how to scrape Google for a set of keywords and visualize competitor insights using Python and Data Studio. The post How To Spy On Competitors With Python & Data Studio appeared first on Search Engine Journal.

A Guide to Using Intent Data in Your ABM Program

Only B2B

ABM has gained significant prominence among B2B marketing companies in recent years. According to a Sirius Decisions poll, over 90% of B2B marketers believe ABM is a vital element of their marketing strategy.

Creatopy Joins UNFINISHED


2 minutes read As a company whose mission is to empower creativity, we at Creatopy are committed to making a statement and revolutionizing how the world communicates visually. As we constantly evolve, we are in a perpetual state of learning. Therefore, “perfection” is what we aim for. Everybody is.

Why You Should Doubt Headline Best Practices Advice (Except This)

Content Marketing Institute

Headline advice articles promise a magic formula for crafting titles that compel people to click through and read your content. But what happens when one set of “best” practices conflicts with another – and with what your data tells you? Here’s how to sort it out.

How to Increase ABM Performance with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

Tracking Update Could Net Apple Billions In Search Ads Revenue via @sejournal, @mirandalmwrites

Search Engine Journal

Apple's Search Ads revenue and market share ballooned since IDFA died with the iOS14 rollout. Competitors and analysts have questions. The post Tracking Update Could Net Apple Billions In Search Ads Revenue appeared first on Search Engine Journal. News Paid Search

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10 Incredibly Useful Content Marketing Tips to Follow


Powtoon CMO on Measuring the Return on Emotion in Marketing


The CMO of Powtoon takes the hot seat. Listen to the podcast: For more thought leadership on measuring emotion, check out our Radically Transparent podcast on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here.

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Liz Nead on Building your Diversity Toolkit

Carla Johnson

October 19th, 2021 Where you grow up has a big effect on who you are. People from a big city are used to crowds and the hustle-bustle. Small town folks, on the other hand, tend to appreciate a more laid-back, peaceful life on a cul-de-sac where they know all their neighbors’ names.

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Deliver Magic Moments with Direct Mail and Corporate Gifting

Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.

5 New Google Quality Rater Guidelines Updates & Why They Matter via @sejournal, @lilyraynyc

Search Engine Journal

Google added 5 revisions to its Search Quality Raters Guidelines changelog. See what's new in YMYL content, 'lowest page quality,' and more. The post 5 New Google Quality Rater Guidelines Updates & Why They Matter appeared first on Search Engine Journal. News SEO

The Road from Lead to Client

Navigate the Channel

You’ve worked hard to ensure your website has a professional vibe and brings in traffic with the appropriate amount of search engine optimization (SEO). You’ve installed call tracking numbers to ensure it is easy to see leads coming from the internet too.

What’s the Occasion? 5 Types of Milestone Emails To Try


Let’s celebrate! Email marketing has an ROI of up to 45:1 for some industries, but it’s also a whole lot of fun. Aside from the typical celebrations like holiday emails, teams have an opportunity to make subscribers feel recognized on their special days.

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Creator burnout: what it looks like, why it happens, and what you can do to heal from it


Burnout is among the most deceptive—and misunderstood—adversaries any creator can face. That’s because the experience of burnout is unique to each creator. It’s deeply personal in how drained it leaves you and how painful it can be. You probably tried some quick-and-easy ways to cope with that.

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.