Sat.Aug 11, 2018 - Fri.Aug 17, 2018

Industrial Content Marketing that Engages Engineers

Industrial Marketing Today

When it comes to effective industrial content marketing, you’ve probably heard the phrase, “One-size-fits-all content” just doesn’t cut it.

Content Marketing ROI: 5 Metrics You Need to Know

KoMarketing Associates

Want to hear something shocking? Only 35 percent of B2B marketers measure content marketing ROI. Seems off , doesn’t it? Especially since the vast majority (91 percent!) of B2B marketers have some sort of content strategy in place.

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7-Step DIY Data Segmentation for Account-Based Marketing


Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty gritty. When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Sound familiar?

How to Define and Measure the ROI of Content Marketing?

Marketing Insider Group

There are two huge pitfalls when it comes to establishing how your organization will define and measure the ROI of your content marketing. One, getting lost in the numbers, focusing on too many key performance indicators and making it hard to get a clear picture of the impact your content is making.

How to to Double (Yes, We Mean Double) the Impact of Your Content Strategy

Does great content really make a difference? How does content quality relate to key business metrics, such as conversions, trust, and purchase? Our research report answers these questions and more as we conclusively prove the connection between content quality and business results.

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Where to Build Your Content Hub

Marketing Insider Group

One way to make your content marketing more effective and to make your best content more accessible is to build a content hub. Your hub acts as your content’s online repository. It’s a sort of branded resource center or command central for your thought leadership.

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Meet your community by hosting an IRL Meetup


While influencers really want respect and to get compensated for their time and reputation and brands want visitors, subscribers, emails, followers, friends, Likes, conversions, sales, and ROI , there is something else you might be able to add your holy of holies —your KPIs—meetups!

Optimize Content for Email Deliverability and Improved Engagement


Make sure your emails get delivered, opened and achieve results. These tips and tricks will help you optimize your content for email deliverability and improved engagement, so you can keep customers moving through the sales funnel.

The Statistical Proof: How Video Increases Leads & Sales


There are many types of website conversions. Here is how to track them all with Google Ads for better, more complete optimization and reporting.

Report: How Top Businesses Approach Content Creation

In this report, content professionals from brands like IBM, Oracle, Dropbox and Mastercard share how they approach content creation. Download and learn the strategies, tactics and tools they use to overcome today’s content challenges.

How to Create a Work Culture Ideal for Creative Marketers

Marketing Insider Group

Marketing is an industry that requires a mix of creative and analytical minds. People have to understand what hard data means, and then transform that into a creative solution for a problem. Yet, many creatives — including writers and designers — do their best work under very specific circumstances.

Job Board: Connecting Revenue-Focused Marketers to Revenue-Focused Companies


At Bizible, we pride ourselves on having the best customers in the world. They’re hardworking, smart and eager to grow and learn more as marketers. Importantly, they all have one big thing in common: they’re focused on driving revenue.

Inspiration for your transformation, part II


In last month’s post , we reviewed a number of examples of legacy firms who’ve made successful — and inspiring — digital transformations. Walmart, Pitney Bowes, JPMorgan Chase and the city of Cary, North Carolina.

3 Tips To Reach More Millennials With Your Social Media Marketing

Modern Marketing

The social media usage habits of millennials continue to change – and so your social media marketing needs to change also. This is necessary in order to keep up with new trends and the constant search for the “Next Big Thing.”

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

The Benefits of Cross-Channel Influencer Marketing Campaigns

Marketing Insider Group

It’s not as cutting edge as it was a few years ago to choose an influencer, rather than a more established celebrity, for your marketing campaign. But for many traditional marketing teams, utilizing an influencer to the best of their ability is still some way outside of the comfort zone.

Account-Based Marketing: Don’t Start Until You Do These Five Things

Fusion Marketing Partners

To complete a purchase, businesses require an estimated 6.8 stakeholders to approve — an increase from an average of 5.4 […]. ABM Account Based Marketing Account-Based Marketing

How to Decide If Your Idea Should Be an E-book or a Blog Post


We all like to feel affirmed, right? I certainly do. That’s partly why I like Nicola Brown’s article on the role of a content marketer so much. Her description of my job elevates it beyond copy-editing Powerpoint decks.

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How Direct Mail Automation Can Ease Your GDPR Transition

Modern B2B Marketing

If you’re reading this blog, that probably means that you keep up to date on the latest marketing trends and news. If so, you have probably heard of the GDPR, and are currently trying to figure out how to navigate this new regulatory environment and maintain an effective marketing strategy.

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Watch Your Tone! The Ultimate Guide to Developing Your Company’s Tone of Voice

Watch Your Tone! takes you step-by-step through the process of developing your tone of voice. It's loaded with practical advice from some of the world's most noted tone of voice experts, and includes useful guides, examples, and worksheets.

Account Based Marketing Examples That Took the World by Storm


The notion of Account Based Marketing—targeting specific accounts with tailored strategies—is nothing new. Marketing companies have been engaged in this practice for decades. What’s changed is technology.

Account-Based Marketing: Don’t Start Until You Do These Five Things

Fusion Marketing Partners

To complete a purchase, businesses require an estimated 6.8 stakeholders to approve — an increase from an average of 5.4 […]. ABM Account Based Marketing Account-Based Marketing

Top Tools for B2B Marketers

BOP Design

Need to streamline your processes, schedule in advance, track data? There’s a tool for that. It can be a double-edged sword, but we live in a time when there are tools for everything marketing related.

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5 Inspiring Content Marketing Case Studies with Results!

Modern B2B Marketing

It’s hard to keep track of everything new in content marketing, especially if you consider that 91% of B2B marketers and 86% of B2C marketers indicate they are using content currently as part of their overall marketing strategy.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

5 Skills Modern Content Marketers Needs (+ Resources to Develop Them)


Modern content marketers can’t get by on a limited knowledge base these days. Along with insights around their brand and product, they have to have skills that help them deliver top-quality, valuable content to the target audience that drive results.

Part Four: Reduce Employee Friction

Fusion Marketing Partners

4-Part series on how to create a frictionless experience In parts one through three we looked at the role friction […]. Guest Expert Contributor

31 Cringeworthy Content Marketing Things That Should Die

Content Marketing Institute

If you could pick one thing in content marketing you want to go away today, what would it be? What about the one thing you expect to be going strong in 12 months? That’s what we asked Content Marketing World presenters. Not surprisingly, they had a lot to say.

Steps to Creating Buyer Persona Profiles [Infographic]


We talk about buyer personas a lot on the ZoomInfo blog— for good reason! Marketers use buyer personas to inform every piece of their marketing strategy and ultimately generate more revenue for their respective companies.

eBook: The 9 Ingredients Your Need to Create Better Content

Our content chefs have assembled this recipe book of best practices to help you produce content that stands apart and meets your business objectives. Download and learn the 9 key ingredients of effective content, how they add to your process and how technology helps create content that audiences love to gobble up!

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Demand Generation demand generation expert

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Understanding How, When and Why Customers Buy


Photo Credit: Pixaby Just because two customers are close in age, live in big cities and earn similar incomes doesn’t mean they spend the same way. Despite what they have in common, they could be very different customers once we dig into the details.

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Discover the Real Value of the E Word (and How to Embrace It)

Content Marketing Institute

“ You keep using that word. I do not think it means what you think it means. ” – Inigo Montoya, The Princess Bride. For marketers, “that” word is engagement. And we use it a lot. We use it in strategy meetings, tweets, videos, and blog posts.

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Bots and automation don’t automagically create a great customer experience


The alliterated alternate title for this post could be: Tickets, Tools, and Taylor Swift — One Father’s Afternoon in Automated Customer Experience Purgatory. Subtitle: a small case study of anti-patterns for customer experience bots and automation. My daughter turned 10 this year.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.