Sat.Oct 19, 2019 - Fri.Oct 25, 2019

Marketing to Millennial Engineers

Industrial Marketing Today

Marketing to millennial engineers requires a deep understanding of the age differences among the engineering workforce. I have talked about this in the past and it was also a key talking point of my presentation at the Industrial Marketing Summit, Content Marketing World 2019.

Aging 195

6 Best Practices And Tips For B2B Video Marketing

KoMarketing Associates

It has been said before and will probably be said again: video marketing isn’t going away any time soon.

Make Your Job Easier With AI For Sales

Ignite Tech

Artificial intelligence (AI) has transformed how companies conduct business, with a wide range of intelligent solutions that save time and push productivity ever higher. When it comes to AI for sales and marketing, things have changed so much that “transformed” might be an understatement.

Sales 130

Why Clients Don’t Value Your Ability

Marketing Craftmanship

For many decades, in medical school physicians have been taught the “3 A’s” of a sound practice management. They are the 3 qualities that their patients will value most highly, in rank order of importance: Affability. Accessibility. Ability.

Broker 130

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Email Bots: What They Are, Why They Matter, and How to Stop Them

The Point

Congratulations: your last email campaign generated a really high click-through rate. Or did it?

Email 130

More Trending

How to Leverage the ScribbleLive Engage Platform to Reach Your Election Goals

ScribbleLive

Nearly 2 billion people across 50 countries are heading to the polls to vote in 2019, which means, now more than ever, voters’ eyes and ears will be focused on your coverage to ensure they are getting accurate and timely information to make an informed voting decision.

The Entrepreneur Interview Series #19: Mary Kay Ziniewicz, Bus Stop Mamas

Webbiquity

Striking balance with work and life is a subject that leads to endless conversations about productivity and bottom line profitability. For years we’ve talked about work-life balance, without a lot of action or meaningful return.

How to Use Events in Your Content Marketing

Marketing Insider Group

Yesterday we talked about defining an always-on content strategy for events. Now let’s look at how events are such a huge part of an effective Content marketing strategy!

Report: 94% of Marketers Agree that Original Research Can Elevate a Brand’s Authority

KoMarketing Associates

As marketers continue to create new content for their target audience, statistics suggest that most believe original research has a positive impact on their organization.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Identify Your Ideal Audience to Provide the Best Customer Experience

Act-On

Learn how to segment, track, analyze, and optimize your customer personas and segments to lead prospects through an exciting customer journey and close more deals. Customer Journey

The Business Benefits of Having a Good Credit Score

Biznology

Many business people don’t give a lot of thought to how their personal credit score affect their success in business. The truth is that your personal credit can mean the different between getting the funding you need and dying on the vine. Simply put, credit matters.

How to Build a Content Strategy for Event Marketing

Marketing Insider Group

I just finished an amazing series of speaking engagements that has taken me from coast to coast to coast. From San Fran, to Chicago, to DC, back to Chicago and DC, toCleveland, London and Denmark. And one thing I know for sure: some events are better than others.

Why It’s Better to Run Marketing like a Pit Crew- What’s Your Edge?

Measure Up Marketing

It’s been almost a decade since the Circuit of the Americas Formula 1 racetrack came on the scene in Austin. While the facility has hosted many of the biggest names in music and sports, it’s the Formula 1 race that unleashed tremendous excitement and added a new dimension to our city.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Servant Marketing: "Let's Be Good"

Modern Marketing

“Let’s be good at what we do, but let’s be good, too,” said Lisa Harmon Stephens, Oracle Marketing Cloud Consulting’s Head of Creative Services , to conclude her locknote presentation at Litmus Live Boston earlier this month.

Design 130

5 Useful Skills Marketers Should Learn From Media Companies

Contently

Content marketers look to the mainstream media companies for inspiration. Brands may have different goals, they still want to reach the same creative levels as the best editorial publications and TV channels.

The Importance and Benefits of MQLs

PureB2B

Marketing qualified leads (MQLs) are not just about getting a list of people your company should be focusing on selling to. They should be able to qualify under a number of criteria [1] that could be further converted to sales qualified leads (SQL).

MQL 62

How to Uncover Buying Intent at Every Stage in the Buyer Journey

SnapApp

Marketers have more data than ever to study prospects and predict buying intent. But low MQL conversion rates suggest marketers haven’t turned that data into reliable intent predictions.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

3 Important Ways Machine Learning Is Changing Marketing

Modern Marketing

Within the digital marketing world , agencies and brand owners are racing to explore how they can leverage the full potential of artificial intelligence (AI) and machine learning (ML) in order to reach their marketing goals.

Facebook Ads Getting Too Expensive? Here’s How To Protect Your Digital Advertising Strategy

Liveintent

Facebook is the king of social media – and social media advertising. The site now makes up nearly one-quarter of digital ad spend in the United States.

Lead Scoring And How To Configure It | g2m Solutions

G2M Solutions

Sales reps need a fast yet accurate way to distinguish hot leads amongst low-value leads. They also need to decipher exactly where the prospect is in the buyer's journey, this is key to be able to say the right thing to the right person at the right time. Enter lead scoring.

How to Extract Better Data from Your B2B Website

The Lead Agency

The core of B2B marketing is building reputation, demonstrating capability, and showcasing credibility to very specific B2B audiences. B2B marketers have to be acutely aware of their audience. Who are you selling to? How can you engage them so that they are interested in what you have to offer?

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Build Relationships By Offering Value

Modern Marketing

On the Fly is our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere. This week’s expert On the Fly is Ian Cleary of Razor Social.

Personalizing Your ABM Content Effectively

Listenloop

ABM is the hottest trend in B2B marketing right now due to its amazing results. Instead of trying a one-way-fits-all approach, marketers are tailoring their experiences from the accounts they are trying to get business from, creating a higher chance of sale every time.

4 Ways HubSpot Sales Software Can Streamline Your Sales Process

Strategic-IC

How can HubSpot Sales software modernise the sales process - and what benefits can be achieved? Why Digitise and Streamline Your Sales Process?

Anchor Strategy 101: 4 Tips for Link Building

Spiralytics

A few years back, keyword usage was the name of the game. SEO Linkbuilding

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.