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Being able to attribute revenue has several benefits for marketers, but new research shows that there are still many barriers in the way to success in this area. MORE
There are currently over 600 million blogs in the world today. Isn’t that crazy? To put that insane statistic into perspective, that means there are nearly 2 blogs for every single person in the United States. Featured Content Marketing MORE
You don’t always need to hire a specialist agency or invest a large part of your budget to improve your SEO. You don’t necessarily need a lot of time either. MORE
Are you totally clear on the ins and outs of permission-based email marketing? Email marketing is still the best way to collect new leads, build relationships with customers, and drive more sales. MORE
Influencer marketing creates real value for B2B brands—if it’s done right. According to recent research , 78% of marketers credit influencers for increased social reach, while 64% say they help increase the credibility of brand content, and 62% believe they help increase share of voice. MORE
Many marketers consider themselves to be pros when it comes to lead conversion, but new data suggests that there is still room for improvement. MORE
Google is already such an intricate part of people’s lives that many of us chat directly with it. Users type “how do I get to the market” or “when does Spring start”, as if they were naturally talking to a person. MORE
WordPress template hierarchy is an essential concept that every developer needs to learn to start operating on this CMS platform. This structure guides each page’s rendering, making the information load much more dynamic, agile and free of errors and failures. MORE
Bombora, 6sense, and other “intent data” platforms are helping marketing teams evolve ABM where there are less forms, less spam, and less cold calls. MORE
We’re pleased to present Consultants Collective Profiles, an initiative designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. MORE
With email marketing softwares, a lot of variables like the number of subscribers, types of features, and number of emails influence the final bill. So in this guide, we have decoded the pricing structure of Campaign Monitor from plans, discount TL;DR? MORE
In an ambitious marketing world, it is important for businesses to learn how to differentiate their products and services in order to effectively engage and retain customers. Companies are constantly adapting to changes in the market and as a result, they adjust what they sell and how they sell it. MORE
There are an infinite amount of ways to build high-performing, well-oiled, growth focused in-house marketing teams. But is there a right way? MORE
When I was a young boy, I was fascinated by the history of the Lewis and Clark Expedition that began in May of 1804. An exploration to chart and explore the Louisiana Purchase Territory at the behest of President Thomas Jefferson. MORE
Black Friday. Cyber Monday. Giving Tuesday. The past week has included some of the biggest dates on the entire retail calendar. This of course can mean only one thing: Holiday 2020 is here. We don’t know how it will look but I, for one, am glad it’s here; we could all use the break. MORE
The world has never been so connected. The scenario today includes all kinds of devices, stable and extensive internet connections, and innovative brands trying to leverage all of the aforementioned with their websites and virtual channels. . MORE
Success in Digital Marketing requires strategic planning that involves the production and distribution of various contents capable of conveying the brand’s desired message. MORE
Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. MORE
Influitive recently launched Public Discussions and Content, which allows any Discussion category or Content Section inside an Influitive hub to be made public and indexed by search engines. MORE
If your marketing plans contain, well, just marketing plans, you might want to consider casting a wider net. Unfortunately, you may be missing other key information that could impact sales and the overall performance of your organization. MORE
At the top of a recent article titled “ Attitudes Toward Information Signal Buying Effectiveness ,” Gartner analyst Hank Barnes billboards this alarming headline. 43% of Buyers Feel Strongly That Volume of Information Overwhelming. MORE
A guide to the key principles of product marketing, what it involves, and how it delivers for organizations. In the past few years, a relatively new discipline has emerged, bringing together aspects of product strategy, sales, customer success, and marketing. MORE
Managing a website on WordPress or another CMS involves much more than construction work. It is necessary to carry out periodic maintenance and to always ensure that everything is working properly , as expected. MORE
Content marketing is a journey, and it’s not easy. In fact, it’s freaking hard. Too many of the marketing professionals we know are miserable. They try to fight every day to do work they can be proud of. Marketing that works! MORE
LinkedIn has been an essential element of any B2B marketing strategy for some time, but it’s become even more essential in 2020 after the pandemic postponed so many in-person events and meetings. MORE
RockContent
NOVEMBER 30, 2020
Google is already such an intricate part of people’s lives that many of us chat directly with it. Users type “how do I get to the market” or “when does Spring start”, as if they were naturally talking to a person.
SendX
DECEMBER 2, 2020
source: [link] It is undeniable that email is integral to e-commerce success. For one, you can use it to nurture existing customers. You can also use email to recover abandoned carts.
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Marketing Insider Group
DECEMBER 1, 2020
You don’t always need to hire a specialist agency or invest a large part of your budget to improve your SEO. You don’t necessarily need a lot of time either.
KoMarketing Associates
DECEMBER 3, 2020
Being able to attribute revenue has several benefits for marketers, but new research shows that there are still many barriers in the way to success in this area.
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In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.
RockContent
DECEMBER 2, 2020
The world has never been so connected. The scenario today includes all kinds of devices, stable and extensive internet connections, and innovative brands trying to leverage all of the aforementioned with their websites and virtual channels. .
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Marketing Insider Group
DECEMBER 2, 2020
Bombora, 6sense, and other “intent data” platforms are helping marketing teams evolve ABM where there are less forms, less spam, and less cold calls.
KoMarketing Associates
DECEMBER 2, 2020
LinkedIn has been an essential element of any B2B marketing strategy for some time, but it’s become even more essential in 2020 after the pandemic postponed so many in-person events and meetings.
Tomorrow People
DECEMBER 2, 2020
A guide to the key principles of product marketing, what it involves, and how it delivers for organizations. In the past few years, a relatively new discipline has emerged, bringing together aspects of product strategy, sales, customer success, and marketing.
Hive9
DECEMBER 2, 2020
If your marketing plans contain, well, just marketing plans, you might want to consider casting a wider net. Unfortunately, you may be missing other key information that could impact sales and the overall performance of your organization.
Speaker: Ruth Stevens, President of eMarketing Strategy
In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.
Marketing Insider Group
DECEMBER 3, 2020
In an ambitious marketing world, it is important for businesses to learn how to differentiate their products and services in order to effectively engage and retain customers. Companies are constantly adapting to changes in the market and as a result, they adjust what they sell and how they sell it.
KoMarketing Associates
DECEMBER 1, 2020
Many marketers consider themselves to be pros when it comes to lead conversion, but new data suggests that there is still room for improvement.
RockContent
DECEMBER 1, 2020
Managing a website on WordPress or another CMS involves much more than construction work. It is necessary to carry out periodic maintenance and to always ensure that everything is working properly , as expected.
Influitive
DECEMBER 2, 2020
Influitive recently launched Public Discussions and Content, which allows any Discussion category or Content Section inside an Influitive hub to be made public and indexed by search engines.
Advertiser: ZoomInfo
Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!
Marketing Insider Group
DECEMBER 3, 2020
Black Friday. Cyber Monday. Giving Tuesday. The past week has included some of the biggest dates on the entire retail calendar. This of course can mean only one thing: Holiday 2020 is here. We don’t know how it will look but I, for one, am glad it’s here; we could all use the break.
Biznology
DECEMBER 2, 2020
At the top of a recent article titled “ Attitudes Toward Information Signal Buying Effectiveness ,” Gartner analyst Hank Barnes billboards this alarming headline. 43% of Buyers Feel Strongly That Volume of Information Overwhelming.
RockContent
NOVEMBER 30, 2020
WordPress template hierarchy is an essential concept that every developer needs to learn to start operating on this CMS platform. This structure guides each page’s rendering, making the information load much more dynamic, agile and free of errors and failures.
Roketto
DECEMBER 1, 2020
There are currently over 600 million blogs in the world today. Isn’t that crazy? To put that insane statistic into perspective, that means there are nearly 2 blogs for every single person in the United States. Featured Content Marketing
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.
Marketing Insider Group
NOVEMBER 30, 2020
Content marketing is a journey, and it’s not easy. In fact, it’s freaking hard. Too many of the marketing professionals we know are miserable. They try to fight every day to do work they can be proud of. Marketing that works!
Biznology
DECEMBER 2, 2020
We’re pleased to present Consultants Collective Profiles, an initiative designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people.
Webbiquity
DECEMBER 1, 2020
Influencer marketing creates real value for B2B brands—if it’s done right. According to recent research , 78% of marketers credit influencers for increased social reach, while 64% say they help increase the credibility of brand content, and 62% believe they help increase share of voice.
chiefmartech
NOVEMBER 30, 2020
Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands.
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Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.
RockContent
DECEMBER 2, 2020
Success in Digital Marketing requires strategic planning that involves the production and distribution of various contents capable of conveying the brand’s desired message.
Oktopost
DECEMBER 2, 2020
There are an infinite amount of ways to build high-performing, well-oiled, growth focused in-house marketing teams. But is there a right way?
Tony Zambito
NOVEMBER 29, 2020
When I was a young boy, I was fascinated by the history of the Lewis and Clark Expedition that began in May of 1804. An exploration to chart and explore the Louisiana Purchase Territory at the behest of President Thomas Jefferson.
Optinmonster
NOVEMBER 30, 2020
Are you totally clear on the ins and outs of permission-based email marketing? Email marketing is still the best way to collect new leads, build relationships with customers, and drive more sales.
Speaker: Brian Carroll, CEO and Founder of markempa
Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.
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