Sat.Feb 20, 2021 - Fri.Feb 26, 2021

Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies help you build a story around your customers, products, and services. You can prove – through brand storytelling – that what you offer consumers works. In 2020, 87% of consumers read local business reviews online. 95% of people say reviews influence their purchasing decisions.

10 Action Words To Write Catchy Subject Lines

SendX

How many unread emails do you have in your inbox? 12000? This is also the case for your subscribers' inbox. They get hundreds of emails everyday but only 5-10 get opened. And the ones that get opened have a catchy, power packed, irresistible subject line.

Words 195
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Report: Marketers Still Posting More on Facebook Above All Other Platforms

KoMarketing Associates

Although marketers have explored a wide array of social media channels, new research suggests that they are still doing most of their posting on Facebook, above all else.

Report 177

The Sales Prospecting Strategy Guide

Zoominfo

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. What is Sales Prospecting?

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Why Content is the #1 Ranking Factor and How to Maximize It

Marketing Insider Group

Content is king. You need content. Gotta have that content. You hear people singing the praises of content marketing all the time but, really, why should you care? Why should you bother with the investment anyways?

Google 184

More Trending

80% of Marketers Say Planning, Budgeting Have Been Impacted by COVID-19

KoMarketing Associates

The COVID-19 pandemic is having an impact on the way marketers do business, and new research shows that its effects are farther reaching than previously thought.

Budget 156

Get the Most Out of Customer Intelligence for Better Insights

Zoominfo

If you’re sitting on customer intelligence in your CRM or database — is your marketing team making the most of it? Customer intelligence allows marketers to understand leads and current clients more in-depth, and gain better insights.

How to Add Your Business to Google

Marketing Insider Group

If you want to boost your online presence, one of the best things you can do is claim your Google business listin g. Especially if you just started marketing your business , Google My Business is a great launching point. Today, most people and business buyers look for products and services online.

Google 167

The Founder Interview Series #33: Matt Frederick, eCapital Advisors

Webbiquity

Businesses have been trying for eons to gain competitive advantage by better understanding their customers. But the challenge today is very different from even the fairly recent past.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

A Proven Method for Operational Excellence

Measure Up Marketing

The goal of operational excellence is to improve business performance through process. Operational excellence is what enables organizations to achieve long-term sustainable growth. At its heart, operational excellence is about how, every person within an organization delivers value to a customer.

Getting Back to the Office: Return To Work Survey Results

Zoominfo

Despite COVID-19 vaccinations getting off to a slower-than-expected start and the U.S. death toll from the pandemic continuing to climb, more than half of workers surveyed said they will return to their offices in the first half of 2021.

Survey 139

9 Things That Can Dramatically Improve Site Accessibility

Marketing Insider Group

Digital transformation progression means diverse pools of users will want to use your website to learn and shop. To ensure those with disabilities can do this, you need to improve site accessibility.

Sites 142

The Secrets to Successful Marketing

Biznology

How’s that for an attention-getting headline?! I promise, though: it’s not click-bait. I really do think you’ll find my thoughts below to be incredibly valuable to making your marketing more successful. It’s even simple and straightforward advice. Unfortunately, that doesn’t make it easy ….

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

The Growth Leader’s Guide to Embracing Strategic Demand Marketing

ANNUITAS

Effective growth leaders are focused on achieving aggressive revenue goals – but achieving these goals requires growth leaders to also focus on the underlying processes and infrastructure that allows them to do so in a scalable and repeatable way.

Demand 130

10 Sales Influencers You Should Be Following On Social Media

Zoominfo

Almost everyone thinks salespeople are all about beating their competition (well, there might be a little truth to that). But in reality, many people who work in sales are also motivated to help other salespeople succeed and advance their careers.

Has Content Marketing Saturation Hit Your Industry?

Marketing Insider Group

At this point, there’s no denying that content marketing is being used by most companies. As companies realize it’s a proven way to attract audiences and convert them, its adoption continues to trend up.

YOUR NEXT BIG STEP – TAKING ON THE VACCINE

Biznology

EPISODE #52 – Crisis expert Andy Gilman: Your next big step – taking on the vaccine. One of EE Voice’s most-played ? and most important ? past episodes featured crisis management expert Andy Gilman discussing communications in the face of COVID-19.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

How to Create High-Converting Content

Content Marketing Institute

Compel your audience to convert with these five tips to create more engaging content, from headlines to CTAs. Continue reading → The post How to Create High-Converting Content appeared first on Content Marketing Institute. Company News

Tips 89

Do Extroverts Or Introverts Make Better Sales Leaders?

Zoominfo

People have argued for ages over what personality type the ideal salesperson should have. But both introverts and extroverts have the potential to be awesome salespeople. Both sides of the personality coin offer traits that can be incredibly valuable in the world of sales.

Sales 139

Professional Empathy: Where Humanity Meets Business

Heinz Marketing

By Maria Geokezas , VP of Client Services. Empathy is often defined as the ability to recognize emotions in others and to understand other people’s perspectives on a situation.

Why a Compelling Digital Presence Speeds B2B Revenue Success

Fusion Marketing Partners

By digital presence, I am referring to everything a prospect, customer, partner or any interested party can find out about […]. Digital Marketing Digital Presence Online Marketing digital presence

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Why Brands Should Mainly Focus on Voice of Customer (VoC) in 2021

DivvyHQ

Are you actually listening to the voice of your customer (VoC)? In a recent study, Bain and Company discovered that while 80% of companies believe they offer good customer services, only a paltry 8% of customers agree. Here’s more from guest contributor, Alon Ghelber, CMO of Revuze.

CMO 70

10 ‘Data Is Beautiful’ Posts From Reddit

Zoominfo

In case you haven’t seen, there’s a deliciously data-driven subreddit called ‘Data Is Beautiful’. We couldn’t resist a chance to highlight these info-inspired posts, which any business professional can appreciate. Thanks for the #EyeCandy, Fellow Redditors! Enjoy….

Income 139

Top Digital Marketing Tips for Building Material Manufacturers

Navigate the Channel

It is a new year, which means it is time to start looking at your marketing strategies to spur growth for the next twelve months. Whether you already have an established presence on the internet or are looking to really surge, there are many different paths you can take to improve sales.

Build 65

Why a Compelling Digital Presence Speeds B2B Revenue Success

Fusion Marketing Partners

By digital presence, I am referring to everything a prospect, customer, partner or any interested party can find out about […]. Digital Marketing Digital Presence Online Marketing digital presence

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.