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69% of Marketers Primarily Use Email for Lead Nurturing

KoMarketing Associates

Lead nurturing is a critical part of marketers’ strategies, and new research indicates that email is continuing to help them in their efforts to attract customers and prospects. The majority (47%) at least “somewhat agree” that allocating more time/resources to lead nurturing efforts would improve their conversion rates.

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Should SDRs or Marketing Own Lead Nurturing?

Engagio

That’s why lead nurturing remains such a key element of a good B2B go-to-market. Lead nurturing is the process of building a relationship with prospects that are not yet sales-ready, by conducting an informative dialog, regardless of the lead’s budget, authority, or timing. So, which approach is more effective?

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18 Common Features of a Best-in-Class Lead Nurture Program

The Point

It wasn’t that long ago, when marketing automation first burst on the scene, that the height of lead nurture sophistication was the simple, automated sending of multiple, sequential emails. How does your current lead nurturing. 18 Common Features of a Best-in-Class Lead Nurture Program #leadnurturing Click To Tweet.

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47% of B2B Marketers Still Only Rate Lead Nurturing Initiatives as ‘Average’

KoMarketing Associates

As B2B marketers look for more ways to improve their lead nurturing strategies, new research indicates that they are turning to social media and personalization to do so. That being said, the majority of B2B marketers (46%) are now turning to social media as they look to enhance their nurture programs.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

However, Sales & Marketing departments that work together will guarantee the opposite - higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model.

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4 Surprisingly Effective B2B Lead Nurturing Tactics

Marketing Insider Group

Curious what they are and how your marketing team can use them in their lead nurturing strategies? Quick Takeways: Personalize your content for leads based on their intent and the stage of the funnel they’re currently in. Email marketing is still the best channel to reach your leads at the right times.

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How to Implement a Successful Lead Nurturing Strategy

Visitor Queue

Lead nurturing is one of the most important aspects of the sales process. According to Forrester Research, companies that properly implement a lead nurturing strategy can generate 50% more sales leads at a 33% lower cost per lead.