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Customer Journey Planning: How to Save time and Publish Better Content

MarketMuse

Get a better grasp of how AI and NLP can save time and create quality content with intent across the customer journey with advice from Kim Scoppetta and Jeff Coyle.

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How Exactly Does Content Marketing Help in Building Brand Awareness?

Marketing Insider Group

The more content you publish, the more exposure you give your brand. By regularly publishing informative and educational content that helps to solve your audience’s problems, you demonstrate the fact that you know what you’re talking about as an expert in your industry. Every piece of content has the potential to widen your audience.

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25 Timeless Articles Every Content Marketer Needs to Read

Marketing Insider Group

SEO: How To Generate More Clicks From Your Current Rankings By Ann Smarty You’ve already published content that reigns supreme in the eyes of Google. By sharing a brand narrative that positions your customer as the hero, you’ll connect with consumers on an emotional level and develop their curiosity. Why, you ask? Why, you ask?

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Why Social Media Isn’t Enough To Drive Your Business Growth

Marketing Insider Group

The 200 CEO respondents had a lot to say about why social media is nice for building reputation and engaging with customers, but not effective as a core marketing strategy or a driver of real metrics that matter: conversions and sales. Content marketing is the consistent publishing of content that customers want on YOUR website.

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Maximize Your B2B Lead Generation Results!

Aggregage is the publisher of B2B Marketing Zone and 100+ other B2B publications across many industries. Tailored Solutions: Customize our marketing program to best meet your specific needs. Need higher-quality leads for your target market? If so, we can help! Our proven marketing programs deliver top-notch leads from senior buyers!

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How to Make a Splash with a New-to-the-World Website

Webbiquity

To that end, here are nine recommendations for strategies and tactics to get the attention of both search engines and your prospective customers or website visitors. Slate, and Thrive Global regularly publish syndicated content. B2B leaders can also publish part of their posts on LinkedIn, with a link to the full post on their website.

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How Content Marketing Builds Trust

Marketing Insider Group

Whole Foods publishes an “inspiration” blog with tips, ideas, and recipes for a healthier lifestyle such as “How to store fresh produce so it lasts longer” and “7 ways to build a better bento box”. When you give your customers free high-quality information, it demonstrates that you value them. TripAdvisor. Source: [link].

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9 Award-Winning Customer Advocacy Success Stories

Get an inside look at the strategies behind: How Cisco published 4,000 pieces of user-generated content. How ADP mobilized 251 customers to participate in interactive interviews. These 9 short, easy-to-read success stories will teach you new strategies to mobilize your advocate community to drive ROI.