Publishing’s plight is clear: continuing today’s publishing platform is a recipe for disaster. Publishing’s current digital and business models will be obsolete. Publishing must find a new bridge to an always-on, multi-way 21 st -century publishing platform. MORE
This is not a new problem; business marketers have been debating the pros and cons of publishing prices on their websites for several years now. Reasons people don’t want to publish prices online There may be many reasons (excuses?) Do you publish prices on your website? MORE
Lead this with an exponential growth publishing platform that people and companies need if they are going to rise again, to reach the top. Here’s how: use exponential growth publishing and start your disruption in a small, smart team. Grow it until you lead the publishing industry. MORE
If you switch the interface to user control, people will decide the fate of advertising and consumption, and your publishing or media company can grow from both advertising revenues and connected consumption transactions. Your personal search history is used to customize your new searches. MORE
In the age of content marketing, adapting the mindset of the publisher is paramount for businesses who want to give buyers a reason to choose them over the competition … and stay loyal. Traditional publishers understand what their audiences want, and cater content accordingly. MORE
When countless products and services become connected, personal customer-vendor relationships will be added. Each task and step will include new people-first automated conversations that replace searching, customer support, shopping, and e-commerce services like Amazon. MORE
If content is the fuel for inbound marketing then customer stories or insights are the active performance enhancing ingredients. Well-developed messages targeted to address key buyer questions are better understood when contextualized with customer stories. MORE
Capgemini recently published “The Secret to Winning Customers’ Hearts With Artificial Intelligence” infographic, which showed that 73 percent of customers are already aware that they are having interactions enabled by AI. However, customers still have some demands of marketers. MORE
Do you focus on capturing product stories or customer-hero stories? In this interview, we talk about the power of customer-hero stories to connect emotionally with buyers to facilitate their buying journey. Who do we envision our best customers to be? MORE
I analyzed HubSpot customer data for one week during the month of June -- comprised of a total of roughly 10K different accounts on each different platform, as well as 15K posts to Linkedin company pages, 25K posts to Facebook business Pages, and nearly 60K posts on Twitter. MORE
The Guardian, which used to turn every piece it published into an Instant Article, is now completely abandoning the format. According to Digiday, other publishers such as the BBC, The Wall Street Journal, The New York Times, and National Geographic have also scaled back their efforts. MORE
I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits lie. When asked, the typical B2B marketer will say that 80-85% of their effort goes to customer acquisition. MORE
But getting published can be tricky. Usually, the more popular a platform the more selective they are about the content they publish, so you need to be careful to get it right. Here are 5 key tips I’ve picked up for convincing editors to publish your content: 1. By far the most important tip — and the one that’s most often overlooked — is to consider who is reading the publication or blog you wish to be published on. MORE
We need to use data-driven insights and business results to show that acting like a publisher will bring more prospects to know, like and trust us enough to buy from us. My message: It’s time to start acting like a publisher. . I’m mad. MORE
But publishers have declined because they lost advertising to the exponential growth platforms of Google and Facebook. A new 21st century digital growth paradigm is needed if publishing and media are to remain prosperous leaders. Lesson for Leaders. MORE
Publishers are recognizing that while content is king, the real power of content is realized through their first party audience data. And, smart publishers are getting more sophisticated in their data management, and using data to better understand, grow, and monetize their audiences. MORE
Among other things, you’ll begin to understand what to expect in general for certain content being published. For instance, your editorial board may realize most forms of newly published content receive very little if any ROI near-term (depending on your metrics). MORE
Customers are taken to a corporate-first future where vendors run the world and capture its wealth. Publishers have lost advertising revenues, content displays, and leadership. People do the thinking and decide their futures, with publishers assisting them every step along the way. MORE
The true value of a customer is not just the size of the deal. Instead, it should be calculated with other (more important) factors such as how long they are likely to remain your customer. What is Customer Lifetime Value? Are you finding your most valuable customers? MORE
Regardless of the products or services you sell, your goal likely boils down to one objective: solving customers’ problems. Since this single goal unites nearly all businesses, many companies have turned their business blogs into publishing powerhouses. MORE
How can publishers take back leadership from the tech giants, Google and Facebook ? Exponential growth publishing switches the paradigm from “corporate-first” to “people-first.” What happens if publishers and media add a powerful “people-first” paradigm that “corporate-first” Google and Facebook find difficult to follow? Publishers win. Customers in connected consumption with their preferred vendors. Lesson for leaders. MORE
New research shows that while marketers may think that their ad campaigns are substantial and effective, customers have different feelings on the matter. Kantar Millward Brown recently published its report titled, “AdReaction: The Art of Integration,” which looked into how marketers navigate various ad formats to deliver integrated campaigns. The results found that while 89 percent of marketers believe their campaign strategies are integrated, only 58 percent of customers agree. MORE
In April Crain Communications, the publisher of BtoB Magazine, announced the creation of CrainsSocial , a new marketing services group offering social media solutions to marketers. Business Strategy agency content marketing convergence marketing automation publisher MORE
Whenever Facebook tweaks its algorithm and decreases the reach of news stories, publishers usually treat it like a lover’s quarrel. ” That implies content from brands and publishers will be deprioritized. Publishers are addicted to Facebook traffic. MORE
And yet we continue to expect brands and publishers to engage with us directly. In order to save marketing, brands need to begin to think and act like publishers, putting promotional messages and interruption techniques aside and seek to connect with their audience through stories they love. MORE
It’s not that the journalists have gotten lazy; it’s a problem with the business model for B2B publishing. Today, publishers must substitute traffic quantity for quality of subscribers to get advertisers to buy. Existing customers are also looking for new ideas. MORE
Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives. This is how we’ve been making and maintaining custom video versions for well over a decade. MORE
The true value of a customer is not just the size of the deal. Instead, it should be calculated with other (more important) factors such as how long they are likely to remain your customer. What is Customer Lifetime Value? Are you finding your most valuable customers? MORE
Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. One of the biggest mistakes brands make is not establishing a consistent cadence of publishing. MORE
How can publishers switch from being disrupted to exponential growth that disrupts others? As publishing turns fully digital, its companies face this existential threat: if you’re not an exponential competitor, you lose. How will a publisher drive exponential business growth? MORE
If you don’t get that we need to start publishing, things are going to get ugly for us. The video is meant to inspire the creative genius that lives inside each and every one of you out there, to think about how we can use creativity and technology to better engage and reach new customers with stories they might like and could even love. The hero of your story should be your team, and the hero of their story is your customers. Make Your Customers The Hero Of Your Story. MORE
When you’re able to make a positive impact, either by helping someone with your product, changing someone’s mind about a negative perception, or ensuring that your customers feel heard, you feel good. Then you publish to Facebook. Introducing Publish & Tweet with Content Studio. MORE
B2B marketers are focusing more and more on making sure their customers are successful after they’ve signed the contract and started using your product or service. First, successful customers are happy customers and their more likely to renew with you. The second reason is that successful, happy customers are also great advocates for your brand. They’re your customers who are willing to advocate for your brand, your company, your solution, your people. MORE
Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives. Taking a page from Tom Peters, we’ve published our Master Content Publishing Briefing on our SlideShare channel, and it is available to download. This is how we’ve been making and maintaining custom video versions for well over a decade. MORE
There’s a new option with exponential growth publishing. When publishers switch the focus to a people-first digital Earth, interactive two-way publishing will be embedded inside every digital step. Each of the coming transformation processes are expanded immeasurably by exponential growth publishing. Publishers can deliver this widely and scale it worldwide. Some publishers can use this as a strategy to replace Google and Facebook. Lesson for leaders. MORE
On Valentine’s Day this year, Nicole Dingley, Director of Customer Success at Wiley—a publishing and education technology company—gave each of her customers a gift card and asked them what it is that they love most about the company and product. MORE
What Is Brand Publishing? Gone are the days when a customer’s first interaction with you was to call one of your salespeople. Today, much of a customer’s search happens long before he or she reaches out to your company. Manufacturers as Brand Publishers. MORE
I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? So here are some excerpts of my views on why brands need to think and act like publishers. American Express’ Open Forum is one great example of a brand acting like a publisher. MORE
Between $35 and $65 per registration according to statistics recently published by Madison Logic. Here are three alternative publisher lead generation programs you should consider: 1. Direct Publisher Buys. Need leads? It will cost you. MORE
Every brand wants to be a publisher. Meanwhile, legacy publishers have started creating in-house studios, born out of journalistic roots, to meet branded content needs. ” “The line between publishers and agencies is eroding. MORE
Custom Publishing Related Topics 
Biznology
AUGUST 7, 2017
How can publishers switch from being disrupted to exponential growth that disrupts others? As publishing turns fully digital, its companies face this existential threat: if you’re not an exponential competitor, you lose. How will a publisher drive exponential business growth?
Biznology
NOVEMBER 13, 2017
How can publishers take back leadership from the tech giants, Google and Facebook ? Exponential growth publishing switches the paradigm from “corporate-first” to “people-first.” What happens if publishers and media add a powerful “people-first” paradigm that “corporate-first” Google and Facebook find difficult to follow? Publishers win. Customers in connected consumption with their preferred vendors. Lesson for leaders.
Biznology
SEPTEMBER 25, 2017
Publishing’s plight is clear: continuing today’s publishing platform is a recipe for disaster. Publishing’s current digital and business models will be obsolete. Publishing must find a new bridge to an always-on, multi-way 21 st -century publishing platform.
Biznology
AUGUST 16, 2017
Regardless of the products or services you sell, your goal likely boils down to one objective: solving customers’ problems. Since this single goal unites nearly all businesses, many companies have turned their business blogs into publishing powerhouses.
Advertisement
companies in the customer experience (CX), human resources (HR) management, and eLearning. emerging categories like customer experience. customers. of concern (customer engagement, account-based marketing) and more traditional challenges. 1How B2B Marketing.
Biznology
DECEMBER 4, 2017
There’s a new option with exponential growth publishing. When publishers switch the focus to a people-first digital Earth, interactive two-way publishing will be embedded inside every digital step. Each of the coming transformation processes are expanded immeasurably by exponential growth publishing. Publishers can deliver this widely and scale it worldwide. Some publishers can use this as a strategy to replace Google and Facebook. Lesson for leaders.
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ScribbleLive
OCTOBER 2, 2017
When you’re able to make a positive impact, either by helping someone with your product, changing someone’s mind about a negative perception, or ensuring that your customers feel heard, you feel good. Then you publish to Facebook. Introducing Publish & Tweet with Content Studio.
Biznology
OCTOBER 16, 2017
Customers are taken to a corporate-first future where vendors run the world and capture its wealth. Publishers have lost advertising revenues, content displays, and leadership. People do the thinking and decide their futures, with publishers assisting them every step along the way.
Biznology
FEBRUARY 23, 2018
I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits lie. When asked, the typical B2B marketer will say that 80-85% of their effort goes to customer acquisition.
Contently
APRIL 28, 2017
The Guardian, which used to turn every piece it published into an Instant Article, is now completely abandoning the format. According to Digiday, other publishers such as the BBC, The Wall Street Journal, The New York Times, and National Geographic have also scaled back their efforts.
Contently
JANUARY 12, 2018
Whenever Facebook tweaks its algorithm and decreases the reach of news stories, publishers usually treat it like a lover’s quarrel. ” That implies content from brands and publishers will be deprioritized. Publishers are addicted to Facebook traffic.
|
|
Marketing Insider Group
MARCH 31, 2014
I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? So here are some excerpts of my views on why brands need to think and act like publishers. American Express’ Open Forum is one great example of a brand acting like a publisher.
Marketing Insider Group
JULY 28, 2014
And yet we continue to expect brands and publishers to engage with us directly. In order to save marketing, brands need to begin to think and act like publishers, putting promotional messages and interruption techniques aside and seek to connect with their audience through stories they love.
Chris Koch
MARCH 4, 2011
It’s not that the journalists have gotten lazy; it’s a problem with the business model for B2B publishing. Today, publishers must substitute traffic quantity for quality of subscribers to get advertisers to buy. Existing customers are also looking for new ideas.
Digital B2B Marketing
NOVEMBER 12, 2013
Between $35 and $65 per registration according to statistics recently published by Madison Logic. Here are three alternative publisher lead generation programs you should consider: 1. Direct Publisher Buys. Need leads? It will cost you.
Avitage
OCTOBER 11, 2013
Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives. This is how we’ve been making and maintaining custom video versions for well over a decade.
Biznology
SEPTEMBER 11, 2017
Lead this with an exponential growth publishing platform that people and companies need if they are going to rise again, to reach the top. Here’s how: use exponential growth publishing and start your disruption in a small, smart team. Grow it until you lead the publishing industry.
Act-On
MARCH 13, 2017
B2B marketers are focusing more and more on making sure their customers are successful after they’ve signed the contract and started using your product or service. First, successful customers are happy customers and their more likely to renew with you. The second reason is that successful, happy customers are also great advocates for your brand. They’re your customers who are willing to advocate for your brand, your company, your solution, your people.
Modern Marketing
AUGUST 4, 2016
Publishers are recognizing that while content is king, the real power of content is realized through their first party audience data. And, smart publishers are getting more sophisticated in their data management, and using data to better understand, grow, and monetize their audiences.
KoMarketing Associates
SEPTEMBER 17, 2018
Capgemini recently published “The Secret to Winning Customers’ Hearts With Artificial Intelligence” infographic, which showed that 73 percent of customers are already aware that they are having interactions enabled by AI. However, customers still have some demands of marketers.
Modern Marketing
JULY 6, 2016
Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. One of the biggest mistakes brands make is not establishing a consistent cadence of publishing.
Contently
NOVEMBER 22, 2016
Every brand wants to be a publisher. Meanwhile, legacy publishers have started creating in-house studios, born out of journalistic roots, to meet branded content needs. ” “The line between publishers and agencies is eroding.
Influitive b2b
APRIL 27, 2018
On Valentine’s Day this year, Nicole Dingley, Director of Customer Success at Wiley—a publishing and education technology company—gave each of her customers a gift card and asked them what it is that they love most about the company and product.
Digital B2B Marketing
APRIL 30, 2012
In April Crain Communications, the publisher of BtoB Magazine, announced the creation of CrainsSocial , a new marketing services group offering social media solutions to marketers. Business Strategy agency content marketing convergence marketing automation publisher
Avitage
OCTOBER 11, 2013
Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives. Taking a page from Tom Peters, we’ve published our Master Content Publishing Briefing on our SlideShare channel, and it is available to download. This is how we’ve been making and maintaining custom video versions for well over a decade.
Marketing Insider Group
NOVEMBER 7, 2013
We need to use data-driven insights and business results to show that acting like a publisher will bring more prospects to know, like and trust us enough to buy from us. My message: It’s time to start acting like a publisher. . I’m mad.
B2B Lead Generation
AUGUST 1, 2017
Do you focus on capturing product stories or customer-hero stories? In this interview, we talk about the power of customer-hero stories to connect emotionally with buyers to facilitate their buying journey. Who do we envision our best customers to be?
Biznology
OCTOBER 23, 2017
If you switch the interface to user control, people will decide the fate of advertising and consumption, and your publishing or media company can grow from both advertising revenues and connected consumption transactions. Your personal search history is used to customize your new searches.
Act-On
OCTOBER 24, 2016
The true value of a customer is not just the size of the deal. Instead, it should be calculated with other (more important) factors such as how long they are likely to remain your customer. What is Customer Lifetime Value? Are you finding your most valuable customers?
Marketing Insider Group
AUGUST 17, 2015
If you don’t get that we need to start publishing, things are going to get ugly for us. The video is meant to inspire the creative genius that lives inside each and every one of you out there, to think about how we can use creativity and technology to better engage and reach new customers with stories they might like and could even love. The hero of your story should be your team, and the hero of their story is your customers. Make Your Customers The Hero Of Your Story.
Act-On
OCTOBER 24, 2016
The true value of a customer is not just the size of the deal. Instead, it should be calculated with other (more important) factors such as how long they are likely to remain your customer. What is Customer Lifetime Value? Are you finding your most valuable customers?
Fathom
AUGUST 6, 2015
What Is Brand Publishing? Gone are the days when a customer’s first interaction with you was to call one of your salespeople. Today, much of a customer’s search happens long before he or she reaches out to your company. Manufacturers as Brand Publishers.
Avitage
FEBRUARY 28, 2013
If content is the fuel for inbound marketing then customer stories or insights are the active performance enhancing ingredients. Well-developed messages targeted to address key buyer questions are better understood when contextualized with customer stories.
Hubspot
SEPTEMBER 14, 2017
I analyzed HubSpot customer data for one week during the month of June -- comprised of a total of roughly 10K different accounts on each different platform, as well as 15K posts to Linkedin company pages, 25K posts to Facebook business Pages, and nearly 60K posts on Twitter.
Fathom
MAY 18, 2015
In the age of content marketing, adapting the mindset of the publisher is paramount for businesses who want to give buyers a reason to choose them over the competition … and stay loyal. Traditional publishers understand what their audiences want, and cater content accordingly.
Leadspace
JANUARY 15, 2018
But getting published can be tricky. Usually, the more popular a platform the more selective they are about the content they publish, so you need to be careful to get it right. Here are 5 key tips I’ve picked up for convincing editors to publish your content: 1. By far the most important tip — and the one that’s most often overlooked — is to consider who is reading the publication or blog you wish to be published on.
Biznology
SEPTEMBER 18, 2017
When countless products and services become connected, personal customer-vendor relationships will be added. Each task and step will include new people-first automated conversations that replace searching, customer support, shopping, and e-commerce services like Amazon.
Biznology
APRIL 10, 2014
Among other things, you’ll begin to understand what to expect in general for certain content being published. For instance, your editorial board may realize most forms of newly published content receive very little if any ROI near-term (depending on your metrics).
Industrial Marketing Today
JUNE 12, 2010
This is not a new problem; business marketers have been debating the pros and cons of publishing prices on their websites for several years now. Reasons people don’t want to publish prices online There may be many reasons (excuses?) Do you publish prices on your website?
KoMarketing Associates
JANUARY 16, 2018
New research shows that while marketers may think that their ad campaigns are substantial and effective, customers have different feelings on the matter. Kantar Millward Brown recently published its report titled, “AdReaction: The Art of Integration,” which looked into how marketers navigate various ad formats to deliver integrated campaigns. The results found that while 89 percent of marketers believe their campaign strategies are integrated, only 58 percent of customers agree.
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