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How publishers can implement a CDP to improve customer experience and support e-commerce

Martech

based Dennis Publishing, at our recent MarTech conference. To meet increasing competition in the publishing industry, publishers are boosting their data strategy to maximize reader engagement, as well as ad performance and revenue. How publishers can implement a CDP to improve customer experience and support e-commerce.

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Customer Journey Planning: How to Save time and Publish Better Content

MarketMuse

Get a better grasp of how AI and NLP can save time and create quality content with intent across the customer journey with advice from Kim Scoppetta and Jeff Coyle.

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89% of Social Media Marketers Consider Social Search to Be Strategically Critical

KoMarketing Associates

As younger customers and prospects spend more time on social media platforms, new research suggests that social search is growing in importance to marketers who are focused on optimization. Additionally, 87% believe that customers will primarily search for companies on social media, rather than search engines, in 2023.

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85% of B2B Marketers Struggle to Link Performance to Business Outcomes

KoMarketing Associates

B2B marketers have been focused on making customer experience (CX) improvements, but new research suggests that they are still having difficulty tying their performance to business outcomes. Furthermore, 41% of respondents cited improving the customer experience as their top challenge in 2023.

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9 Award-Winning Customer Advocacy Success Stories

Get an inside look at the strategies behind: How Cisco published 4,000 pieces of user-generated content. How ADP mobilized 251 customers to participate in interactive interviews. These 9 short, easy-to-read success stories will teach you new strategies to mobilize your advocate community to drive ROI.

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Report: B2B Marketers Faced with Rising Customer Service Expectations

KoMarketing Associates

As B2B marketers look for new ways to resonate with their customers and prospects, new research suggests that they may find success by focusing on providing positive experiences. Furthermore, 76% stated that after having a great experience, it increases their expectations for customer service across other industries.

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Report: Marketers Feeling More Pressure to Improve the Customer Experience

KoMarketing Associates

As marketers look for new ways to make an impact on their target audience, new research suggests that they need to continue to focus on improving the customer experience (CX). Overall, 54% of customers said they stopped doing business with a company due to a poorly personalized experience.

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