Marketing Insider Group

DECEMBER 15, 2020

The more content you publish, the more exposure you give your brand. By regularly publishing informative and educational content that helps to solve your audience’s problems, you demonstrate the fact that you know what you’re talking about as an expert in your industry. Every piece of content has the potential to widen your audience.

Content Marketing 329

Content Marketing Content Brand Identity Branding 329

KoMarketing Associates

NOVEMBER 16, 2022

As marketers focus on personalizing the customer experience, new research suggests that many continue to face challenges in this area. Most marketers (42.1%) claimed unactionable data is holding them back from personalizing the customer experience. Identifying Marketers’ Customer Engagement Challenges.

Advertising Agencies 271

Advertising Agencies Personalization Resources Marketing 271

KoMarketing Associates

APRIL 12, 2023

As B2B marketers continue to invest in new marketing technology (martech) , research indicates that they intend to use it to improve the customer experience in the coming months. Additionally, 37% of B2B chief marketing officers (CMOs) stated that they intend to focus on connecting martech to the customer experience over the next 18 months.

B2B Marketing 209

B2B Marketing Planning Marketing Report B2B 209

KoMarketing Associates

MARCH 28, 2023

Ascend2 recently published “The State of Marketing Automation” report, and statistics suggested that the majority of marketers (51%) intend to at least moderately increase their marketing automation budget in the coming year. Specifically, customer data platforms (CDPs) have become a barrier for marketers. Approximately 23.7%

Marketing Automation Services 240

Marketing Automation Services Marketing Automation Marketing Management Automation 240

Webbiquity

AUGUST 30, 2023

Building a strong brand starts with raising awareness and bringing customers on board with your vision. Maintaining a strong and resilient brand, however, is about building strong relationships with your customers, and making them a part of your story. What is the customer lifecycle?

Ideal Customer Profiles 234

Ideal Customer Profiles Marketing Management Top of Funnel Digital Marketing Funnels 234

KoMarketing Associates

NOVEMBER 2, 2022

More marketers are leveraging customer data platforms (CDP) to provide a personalized experience. However, new research suggests that the data in these platforms is often flawed, making it challenging to deliver an optimal experience to customers. Leveraging Marketing Data for Customer Insight. However, 23.7%

Marketing Report 245

Marketing Report Marketing Custom Publishing Barriers 245

KoMarketing Associates

MAY 24, 2023

Digital marketers continue to face challenges, such as customer turnover and budget cuts. Momentive recently published its “2023 Digital Marketing Report,” and statistics indicated that 12% of digital marketers expect their team’s budget to decrease from what it was last year.

Marketing & Strategy 264

Marketing & Strategy Paid Search Agency Marketing B2B Marketing 264

KoMarketing Associates

DECEMBER 21, 2022

Pecan recently published its “State of Predictive Analytics in Marketing” report, and data suggested that most marketers (46%) wish that they could utilize AI to predict churn and retention on a customer level. Approximately 50% are utilizing it to forecast customer trends.

Marketing AI 241

Marketing AI Marketing Report Analytics Marketing 241

KoMarketing Associates

DECEMBER 28, 2022

As marketers begin to leverage more data to increase the efficiency of their strategies, new research suggests that they should be focusing on customer pain points to maintain their retention rate. Respondents claimed that they waste an average of 38% of their budget due to poor optimization based on customer data.

Loyalty 250

Loyalty Marketing & Strategy Marketing Demand 250

KoMarketing Associates

JUNE 7, 2023

Beantown Media Ventures recently published the “2023 Content Marketing and Generative AI Outlook,” and statistics suggested that the majority of marketers (45%) believe their content marketing budget will increase throughout 2023. 29% forecast that their content marketing budget will at least stay the same.

Content Marketing 198

Content Marketing Marketing Budget Marketing Report Content 198

KoMarketing Associates

FEBRUARY 21, 2023

Ascend2 recently published its “Outlook on Marketing Data Quality” report, and statistics indicated that the majority of marketers (60%) are only “somewhat confident” in their organization’s ability to improve business outcomes using the data it currently collects.

Marketing 246

Marketing Marketing Report Custom Publishing Barriers 246

KoMarketing Associates

NOVEMBER 8, 2022

As more marketers turn their attention to their customers’ wants and needs, new research suggests that this area is growing in importance to them. Additionally, they are increasing their investment in customer marketing as a whole. Marketers and the Strategic Use of Customer Data.

Marketing & Strategy 234

Marketing & Strategy Marketing Buyer's Journey Marketing Report 234

KoMarketing Associates

MAY 17, 2023

Additionally, they have a more robust view of their customers and prospects. As a result, most Star Performers (47%) claimed that they have a “near complete” ability to develop a complete 360-degree view of their customers. This was compared to just 29% of Core Players and 13% of Under Performers who said the same.

Marketing Report 240

Marketing Report Advertising Agencies Marketing Trust Marketing 240

KoMarketing Associates

DECEMBER 20, 2022

As customers face difficulties distinguishing between organic and paid search results, new research indicates that marketers have been focusing on providing clarity in this area. Finding Success Through Customer-Driven Marketing.

Marketing Report 233

Marketing Report Marketing & Strategy SEO Marketing Strategy 233

Marketing Insider Group

OCTOBER 18, 2021

Customer acquisition is the lifeblood of any business. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased more than 60% in just the past six years. But that same marketplace offers a big opportunity to attack customer acquisition with content — and not just any content.

Top of Funnel 313

Top of Funnel Content Marketing Acquisitions Content 313

KoMarketing Associates

DECEMBER 7, 2022

As marketers focus on personalizing the customer experience, new research suggests that they are turning to new technology, data, and analytics to support their efforts. About 90% claim that they are now using a customer relationship management system, while 89% are utilizing an account-based marketing platform.

B2B Marketing 223

B2B Marketing Planning B2B Paid Search Agency 223

KoMarketing Associates

SEPTEMBER 28, 2022

Impact.com recently partnered with WARC to publish the “Aligning Marketers and Influencers” report, and statistics indicated that the majority of marketers (65%) now admit that influencer collaborations work for them more often than not. It is followed by website/blog (36%), email marketing (35%), and content marketing (32%).

Advertising Agencies 209

Advertising Agencies Marketing Social Marketing Inbound Marketing 209

KoMarketing Associates

APRIL 19, 2023

Although marketers have shifted their focus to initiatives, such as the customer experience and customer relationship management (CRM), new research suggests that they will invest less in these areas in the coming months. This comes as they look toward maintaining their present success, rather than forecasting future outcomes.

Marketing Report 223

Marketing Report Budget Programs Marketing Management Spending 223

KoMarketing Associates

AUGUST 31, 2022

As marketers continue to seek different ways to effectively engage their customers, new research indicates that a lack of analytics is hindering their success. When it comes to the various tools that marketers are leveraging, the majority (23.1%) are using a customer relationship management (CRM) platform. Additionally, 20.9%

Marketing Report 244

Marketing Report Marketing & Strategy Paid Search Agency Marketing 244

Marketing Insider Group

APRIL 17, 2023

SEO: How To Generate More Clicks From Your Current Rankings By Ann Smarty You’ve already published content that reigns supreme in the eyes of Google. By sharing a brand narrative that positions your customer as the hero, you’ll connect with consumers on an emotional level and develop their curiosity. Why, you ask? Why, you ask?

Content Marketing 318

Content Marketing Paid Search Agency Marketing Analytics Tools Content 318

Marketing Insider Group

JULY 6, 2021

The 200 CEO respondents had a lot to say about why social media is nice for building reputation and engaging with customers, but not effective as a core marketing strategy or a driver of real metrics that matter: conversions and sales. Content marketing is the consistent publishing of content that customers want on YOUR website.

Social Media 357

Social Media Media Search Marketing Social Marketing 357

The Point

OCTOBER 11, 2022

Having a customer or user or prospect follow you or your company on LinkedIn, for example, and the ongoing communication and brand awareness that permits, can be just as effective as opt-in email. More than ever, marketers need to think of themselves as publishers. Photo by Brett Jordan on Unsplash.

Email Marketing 246

Email Marketing Marketing Report Marketing & Strategy Paid Search Agency 246

KoMarketing Associates

JUNE 28, 2022

The Pedowitz Group recently partnered with Ascend2 to conduct “The RevOps Difference: How Revenue Operations Align Business Units to Drive Greater Revenue” report, and statistics indicated that just 36% of marketers believe the efforts, strategies, and goals of their marketing, sales and customer success teams are “fully aligned.”

Marketing Report 260

Marketing Report Marketing & Strategy Advertising Agencies Marketing 260

KoMarketing Associates

DECEMBER 6, 2022

Other marketing-focused problem areas cited by respondents included the development of predictive analytics (90%), optimizing and owning the customer experience (86%), and aligning their brand with customer expectations (86%). “In At the top of the list, the majority of respondents (99%) cited ROI. Additionally, 42.1%

Marketing 248

Marketing ROI Budget Programs Custom Publishing 248

KoMarketing Associates

AUGUST 10, 2021

Marketers know that there is a wide array of resources at their fingertips to help them resonate with their customers and prospects. This suggests that more B2B marketers are utilizing this platform to reach out to their customers and prospects. However, new research suggests that many are under utilizing social media.

Social Media 287

Social Media Social Marketing Marketing Report Marketing & Strategy 287

KoMarketing Associates

JULY 13, 2022

Although both marketers and sales personnel strive to provide an optimal customer experience, new research shows that their misalignment may be holding them back. When asked to identify the factors contributing to a disjointed customer experience, most respondents (41%) cited differing/misaligned goals.

Marketing & Strategy 259

Marketing & Strategy Advertising Agencies Marketing Report Marketing 259

KoMarketing Associates

APRIL 27, 2022

CoSchedule recently published its “2022 Trend Report: Marketing Strategy,” and statistics indicated that top marketers are 414% more likely to see success when they document their marketing strategy. Marketers and the Strategy to Meet Customer Demand.

Planning 258

Planning Marketing & Strategy Marketing Strategy Marketing 258

KoMarketing Associates

FEBRUARY 2, 2022

Ascend2 recently published the “Personalization in Digital Marketing” report, and statistics suggested that the majority of marketers (48%) agree their campaign performance “significantly” improves when personalization is implemented. Marketers Pivoting to Adjust to Customer Demands.

Campaigns 263

Campaigns Marketing & Strategy Personalization Marketing 263

KoMarketing Associates

DECEMBER 15, 2021

As marketers look for new ways to leverage data, new research suggests that they may want to keep privacy in mind, as this can often make or break their relationship with customers. Only 24% of marketers believe that consent should be required before sharing customers’ personal data with other companies.

Marketing Report 275

Marketing Report Paid Search Agency Privacy Marketing 275

Webbiquity

AUGUST 1, 2023

To that end, here are nine recommendations for strategies and tactics to get the attention of both search engines and your prospective customers or website visitors. Slate, and Thrive Global regularly publish syndicated content. B2B leaders can also publish part of their posts on LinkedIn, with a link to the full post on their website.

Paid Content 182

Paid Content Marketing Websites Paid Search Agency Aggregage 182

Marketing Insider Group

NOVEMBER 22, 2022

Companies today can use chatbots for their online business to instantly communicate with customers and resolve their issues on multiple platforms, such as Facebook or their online store. These round-the-clock bots use AI to infer customers’ preferences and create a valuable, individualized shopping experience. Provide customer support.

Top of Funnel 348

Top of Funnel Business Planning Paid Search Agency 348

Marketing Insider Group

NOVEMBER 7, 2022

For Oberer Homes, a full-service real estate company and semi-custom home builder in Dayton, Ohio, it was one of their top goals. Quick Takeaways: Successful content marketing requires consistent, frequent publishing with an SEO strategy behind it. Tips on navigating the new construction and custom home building processes.

Lead Scoring 213

Lead Scoring Lead Ranking Planning Content Marketing 213

Marketing Insider Group

JANUARY 5, 2021

Whole Foods publishes an “inspiration” blog with tips, ideas, and recipes for a healthier lifestyle such as “How to store fresh produce so it lasts longer” and “7 ways to build a better bento box”. When you give your customers free high-quality information, it demonstrates that you value them. TripAdvisor. Source: [link].

Trust Marketing 357

Trust Marketing Content Marketing Content Paid Search Agency 357

Marketing Insider Group

MARCH 24, 2021

In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Quick Takeaways: To give your audience a customized experience, give your content a human face. Use customer personas to tailor your content to every segment in your audience.

Content 345

Content Brand Identity Branding Advertising Agencies 345

Marketing Insider Group

DECEMBER 28, 2020

Your CMS is the hub of website content publishing. Customer Relationship Management. A customer relationship management (CRM) system is essential to any business. A customer relationship management (CRM) system is essential to any business. There are many options available, some more user-friendly than others.

Marketing Automation Services 360

Marketing Automation Services Enterprise Management Planning Work Management 360

Marketing Insider Group

NOVEMBER 3, 2020

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. Incredible deals are offered to “new customers only” with no thought for those customers who have already committed their loyalty and their money. Source: [link]. Quick Takeaways.

Planning 358

Planning Marketing & Strategy Top of Funnel Paid Search Agency 358

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. The Forecast publishes industry news and ideas about the people, trends, and technologies that are shaping the cloud computing industry. First Round Review. American Express Business Class.

Thought Leadership 300

Thought Leadership Content Marketing Planning Enterprise Management 300