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Publishing’s plight is clear: continuing today’s publishing platform is a recipe for disaster. Publishing’s current digital and business models will be obsolete. Publishing must find a new bridge to an always-on, multi-way 21 st -century publishing platform. If used by one or more publishers, this will drive new exponential growth publishing. If publishing stands still, it will continue to fall behind and recede into the past. MORE
If you’ve ever published content online, you’ve likely used Google Analytics to monitor how it performs. But, despite the ubiquity of Google Analytics, the platform wasn’t built for content marketers or publishers. Specific Use cases and customer stories. MORE
The term “customer engagement” has become quite a buzzword over time. Customer engagement reflects the amount of a brand’s interaction with its audiences across various touchpoints. With so many channels available to interact with customers, it has become a measure of the ongoing practice of brands anticipating their customers’ needs and keeping in touch with them. 36% publish one post per month or less. Guest post by Kiran Bajpai. MORE
Predicting the actions that a prospect may take is essential for marketers looking to optimize the customer experience. As a result, more are mapping the customer journey, and new research suggests that this tactic is here to stay. MORE
Nearly every organization we speak with believes they’re customer-centric. Work by MarketCulture Strategies , found that “a strong customer-obsessed culture is the single most important driver of future business performance.” Finding a Customer Focus. MORE
Publisher by Nick Youngson CC BY-SA 3.0 B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Advertisers have historically spent resources renting audiences from publishers who build and cultivate them. Today, B2B marketers have the means to become publishers, cultivating their own audiences using an array of technologies, like AI and voice response, that enable businesses to connect even more personally with their customers. MORE
As marketers look to bounce back from the impact of COVID-19, new research suggests that they will be turning to both existing customers and new prospects to achieve their strategic goals. Customer Experience Industry News customer experience digital marketing Search Engine Marketing MORE
Publishers must look within themselves to build compelling propositions that will naturally attract more quality advertisers, writes Nick Welch. Is publishing digital’s most exciting medium right now? Yet in taking this approach, publishers have increasingly ceded control of their most valuable assets – their audiences. Proof, if it were needed, of the value of publishers’ content and why they deserve a fairer share of the spoils. MORE
The advertising world has been buzzing all year with hot takes on how publishers and marketers alike will persist in a cookie-challenged ecosystem and what alternatives are out there to fill the void in the proverbial cookie jar. We can’t get to 2021 fast enough. MORE
Small publishers are seeing historic increases in traffic during the COVID-19 pandemic – and it’s no secret why. ” At the same time, these publishers are reporting a 30–50% decline in ad revenue. ” So, how can local publishers better monetize this traffic? MORE
As publishers grapple with the impact of COVID-19 and the decline of third party cookie, they are holding onto a precious life raft: the subscription model. As publishers begin to sell their own products (ie. In fact, that should be a New Year’s resolution for publishers and retailers : Make subscriptions your main focus and use email to build direct relationships with audiences who turn into paying customers. MORE
Publishers are recognizing that while content is king, the real power of content is realized through their first party audience data. And, smart publishers are getting more sophisticated in their data management, and using data to better understand, grow, and monetize their audiences. What Savvy Publishers Are Doing Today. Publishers have a lot of data at their disposal and it’s up to them to put it to use to ensure their inventory and audiences are not commoditized. MORE
Customers are taken to a corporate-first future where vendors run the world and capture its wealth. Publishers have lost advertising revenues, content displays, and leadership. But what if they use exponential growth publishing to flip control, put people at the top, and give them the power to run a digital Earth as if it were one device—by using their devices in a new way, as a “family of devices.”. Lesson for leaders. MORE
How many articles should I publish to increase my traffic and leads?”. We want to focus our content on our customers’ needs. Jot down article ideas that use that expertise to solve your customers’ problems. That alone is worth the time you spend in research, writing, and publishing your articles. I’ll bet you good money you use that knowledge to solve your existing customers’ problems. Always keep your customers’ needs at the forefront of your publication. MORE
Regardless of the products or services you sell, your goal likely boils down to one objective: solving customers’ problems. Since this single goal unites nearly all businesses, many companies have turned their business blogs into publishing powerhouses. However, in addition to selling this product, the company also has developed a well-trafficked blog that publishes new information daily. Why should businesses become publishers? MORE
How can publishers take back leadership from the tech giants, Google and Facebook ? Exponential growth publishing switches the paradigm from “corporate-first” to “people-first.” What happens if publishers and media add a powerful “people-first” paradigm that “corporate-first” Google and Facebook find difficult to follow? Publishers win. Customers in connected consumption with their preferred vendors. Lesson for leaders. MORE
Quality customer service focuses on providing exceptional customer experiences. The goal is to convert leads into paying customers, build relationships with them, retain them, and turn them into brand advocates. Centralize Customer Data to Gain Better Insights. MORE
It’s been five years since Influitive published the Advocate Marketing Playbook. Since then, it’s been downloaded over 5,700 times. Hundreds of companies followed those proven plays to achieve success in developing powerful advocate programs. But another interesting evolution happened. We witnessed amazing creativity and innovation as individuals at these companies took the principles of advocate. MORE
And yet we continue to expect brands and publishers to engage with us directly. In order to save marketing, brands need to begin to think and act like publishers, putting promotional messages and interruption techniques aside and seek to connect with their audience through stories they love. It is not enough to publish great content. Content needs to become the fuel that lights the fire of regular and consistent conversation with your customers of tomorrow. MORE
It’s been five years since Influitive published the Advocate Marketing Playbook. Since then, it’s been downloaded over 5,700 times. Hundreds of companies followed those proven plays to achieve success in developing powerful advocate programs. But another interesting evolution happened. We witnessed amazing creativity and innovation as individuals at these companies took the principles of advocate. MORE
Consistent blog publishing is the heart of successful content marketing. It’s all about publishing content on these targeted topics regularly – and that means committing to blogging long-term. Consistent blog publishing remains an unparalleled way to drive traffic to your website and grow brand recognition. Blogging also provides a fantastic opportunity for brands to establish a voice, a personality that customers can recognize, relate to, and trust. MORE
Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives. Taking a page from Tom Peters, we’ve published our Master Content Publishing Briefing on our SlideShare channel, and it is available to download. This is how we’ve been making and maintaining custom video versions for well over a decade. MORE
It’s not that the journalists have gotten lazy; it’s a problem with the business model for B2B publishing. But unlike the old print subscription models, where publishers qualified their audiences by setting minimum requirements for things like role in the organization and buying power (which allowed them to justify high prices for advertising), online traffic is essentially random. Existing customers are also looking for new ideas. MORE
Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. " Regardless of where you fall in the social media marketing chain, there are best practices and things to remember when it comes to social media publishing. One of the biggest mistakes brands make is not establishing a consistent cadence of publishing. MORE
How can publishers switch from being disrupted to exponential growth that disrupts others? As publishing turns fully digital, its companies face this existential threat: if you’re not an exponential competitor, you lose. Exponential competitors change business models, products, services, and customer connectivity until they find innovations that scale. How will a publisher drive exponential business growth? Lesson for leaders. MORE
Publishers are going through an identity crisis. It’s like the world is screaming: “Think like anything but publishers, please, we beg you!” Because publishers are grasping for answers – any way to make up the revenue they’ve lost from decades of counting on print distribution. Subscribers receive access to exclusive content like customized email newsletters and analysis of the 2020 Presidential Election. MORE
When you’re able to make a positive impact, either by helping someone with your product, changing someone’s mind about a negative perception, or ensuring that your customers feel heard, you feel good. They also know interacting with customers is just one of many areas that they’re responsible for. Then you publish to Facebook. Introducing Publish & Tweet with Content Studio. Last month, we brought you the ability to publish by pressing enter on your keyboard. MORE
5 New Year’s Resolutions for Media Publishers. According to a publisher satisfaction survey conducted by Digiday , more than 80% of publishers post content to Facebook News Feed and Instagram, while nearly 70% of publishers post to Google AMP. . News publishers have seen great success in partnering with mobile aggregators, like Flipboard , TopBuzz , and SmartNews. Smaller publishers tend to have the advantage of being able to test, iterate, and then scale. MORE
If you publish it, they will come. Content Analytics Content Marketing Content Marketing Toolbox Tips & How-Tos channels content customer delivery distribution distribution strategy engagement format marketing multichannel platform promotion publishing social media software surveys tactics target audience trafficThis is certainly not the case these days. MORE
Then you published a ton of articles that run the gamut from your company’s response to the news story du jour to how your new gadget works. It might be tough hearing it – but just publishing blog articles isn’t enough. You need to publish more of the kind of high quality content that your audience wants. Quick Takeaways: First, identify your customers’ needs. First, Zero In on Your Customer’s Needs. A world that affects your customers. MORE
Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives. Taking a page from Tom Peters, we’ve published our Master Content Publishing Briefing on our SlideShare channel, and it is available to download. This is how we’ve been making and maintaining custom video versions for well over a decade. MORE
We kept on tweaking and improving the new interface based on our customers’ feedback, and today, we’re excited to announce a few more updates that will make your experience even better. Back in August, we’ve launched the new post console , but our work didn’t stop there. Action Buttons. The most notable change that we’re announcing today is the new action buttons. MORE
Here’s a quick summary of what’s new: Complete revamp of the Publish screen : We’ve completely revamped our publish screen so you can confidently publish your campaigns. Revamped Publish Screen. Announcements html targeting javascript targeting publish screen MORE
There’s a new option with exponential growth publishing. When publishers switch the focus to a people-first digital Earth, interactive two-way publishing will be embedded inside every digital step. Each of the coming transformation processes are expanded immeasurably by exponential growth publishing. Publishers can deliver this widely and scale it worldwide. Some publishers can use this as a strategy to replace Google and Facebook. Lesson for leaders. MORE
For more than a decade, in-person events were a reliable revenue source for media companies, offering publishers a chance to both reconnect with and reacquire the buyers and sellers that had seemingly moved on to more sophisticated digital marketing offerings. Now, publishers and media companies don’t have this same luxury of connecting IRL. . For the time being, publishers still holding out hope that things will return to the land of February 2020 are ignoring the facts. MORE
I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? So here are some excerpts of my views on why brands need to think and act like publishers. The reason brands have begun to think and act like is publishers is reflected in the growing cost and increasing opt out rates for many types of marketing. American Express’ Open Forum is one great example of a brand acting like a publisher. Publishing is the cost. MORE
People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. Raise your hand if you’ve ever considered publishing a book. Now, keep your hand up if you know how to publish a book. * … slowly lowers hand*. Publishing a book has always been one of those mysterious, cryptic processes reserved for the uber-famous or uber-rich. can publish a book. Publishing MORE
Custom Publishing Related Topics Liveintent
NOVEMBER 25, 2020
The advertising world has been buzzing all year with hot takes on how publishers and marketers alike will persist in a cookie-challenged ecosystem and what alternatives are out there to fill the void in the proverbial cookie jar. We can’t get to 2021 fast enough.
Biznology
NOVEMBER 13, 2017
How can publishers take back leadership from the tech giants, Google and Facebook ? Exponential growth publishing switches the paradigm from “corporate-first” to “people-first.” What happens if publishers and media add a powerful “people-first” paradigm that “corporate-first” Google and Facebook find difficult to follow? Publishers win. Customers in connected consumption with their preferred vendors. Lesson for leaders.
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Biznology
AUGUST 7, 2017
How can publishers switch from being disrupted to exponential growth that disrupts others? As publishing turns fully digital, its companies face this existential threat: if you’re not an exponential competitor, you lose. Exponential competitors change business models, products, services, and customer connectivity until they find innovations that scale. How will a publisher drive exponential business growth? Lesson for leaders.
Biznology
DECEMBER 4, 2017
There’s a new option with exponential growth publishing. When publishers switch the focus to a people-first digital Earth, interactive two-way publishing will be embedded inside every digital step. Each of the coming transformation processes are expanded immeasurably by exponential growth publishing. Publishers can deliver this widely and scale it worldwide. Some publishers can use this as a strategy to replace Google and Facebook. Lesson for leaders.
Advertisement
Influitive's annual BAMMIES - Best Advocate Marketing Awards - eBook has been read by 2,000+ savvy marketers and business leaders. In this year’s edition, advocacy leaders from the likes of ADP, Cisco, and Ceridian reveal how to harness the power of advocates to drive growth across every area of an organization.
Webbiquity
APRIL 4, 2019
Publisher by Nick Youngson CC BY-SA 3.0 B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Advertisers have historically spent resources renting audiences from publishers who build and cultivate them. Today, B2B marketers have the means to become publishers, cultivating their own audiences using an array of technologies, like AI and voice response, that enable businesses to connect even more personally with their customers.
|
Influitive
OCTOBER 12, 2018
It’s been five years since Influitive published the Advocate Marketing Playbook. Since then, it’s been downloaded over 5,700 times. Hundreds of companies followed those proven plays to achieve success in developing powerful advocate programs. But another interesting evolution happened. We witnessed amazing creativity and innovation as individuals at these companies took the principles of advocate.
Optinmonster
SEPTEMBER 28, 2020
Here’s a quick summary of what’s new: Complete revamp of the Publish screen : We’ve completely revamped our publish screen so you can confidently publish your campaigns. Revamped Publish Screen. Announcements html targeting javascript targeting publish screen
Measure Up Marketing
OCTOBER 20, 2020
Nearly every organization we speak with believes they’re customer-centric. Work by MarketCulture Strategies , found that “a strong customer-obsessed culture is the single most important driver of future business performance.” Finding a Customer Focus.
Marketing Insider Group
MARCH 16, 2020
Consistent blog publishing is the heart of successful content marketing. It’s all about publishing content on these targeted topics regularly – and that means committing to blogging long-term. Consistent blog publishing remains an unparalleled way to drive traffic to your website and grow brand recognition. Blogging also provides a fantastic opportunity for brands to establish a voice, a personality that customers can recognize, relate to, and trust.
Liveintent
NOVEMBER 2, 2020
Small publishers are seeing historic increases in traffic during the COVID-19 pandemic – and it’s no secret why. ” At the same time, these publishers are reporting a 30–50% decline in ad revenue. ” So, how can local publishers better monetize this traffic?
|
Influitive
OCTOBER 12, 2018
It’s been five years since Influitive published the Advocate Marketing Playbook. Since then, it’s been downloaded over 5,700 times. Hundreds of companies followed those proven plays to achieve success in developing powerful advocate programs. But another interesting evolution happened. We witnessed amazing creativity and innovation as individuals at these companies took the principles of advocate.
RockContent
OCTOBER 2, 2017
When you’re able to make a positive impact, either by helping someone with your product, changing someone’s mind about a negative perception, or ensuring that your customers feel heard, you feel good. They also know interacting with customers is just one of many areas that they’re responsible for. Then you publish to Facebook. Introducing Publish & Tweet with Content Studio. Last month, we brought you the ability to publish by pressing enter on your keyboard.
Biznology
OCTOBER 16, 2017
Customers are taken to a corporate-first future where vendors run the world and capture its wealth. Publishers have lost advertising revenues, content displays, and leadership. But what if they use exponential growth publishing to flip control, put people at the top, and give them the power to run a digital Earth as if it were one device—by using their devices in a new way, as a “family of devices.”. Lesson for leaders.
Avitage
OCTOBER 11, 2013
Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives. Taking a page from Tom Peters, we’ve published our Master Content Publishing Briefing on our SlideShare channel, and it is available to download. This is how we’ve been making and maintaining custom video versions for well over a decade.
DivvyHQ
MARCH 5, 2020
If you publish it, they will come. Content Analytics Content Marketing Content Marketing Toolbox Tips & How-Tos channels content customer delivery distribution distribution strategy engagement format marketing multichannel platform promotion publishing social media software surveys tactics target audience trafficThis is certainly not the case these days.
KoMarketing Associates
AUGUST 27, 2020
As marketers look to bounce back from the impact of COVID-19, new research suggests that they will be turning to both existing customers and new prospects to achieve their strategic goals. Customer Experience Industry News customer experience digital marketing Search Engine Marketing
Liveintent
MARCH 5, 2020
Publishers are going through an identity crisis. It’s like the world is screaming: “Think like anything but publishers, please, we beg you!” Because publishers are grasping for answers – any way to make up the revenue they’ve lost from decades of counting on print distribution. Subscribers receive access to exclusive content like customized email newsletters and analysis of the 2020 Presidential Election.
Modern Marketing
AUGUST 4, 2016
Publishers are recognizing that while content is king, the real power of content is realized through their first party audience data. And, smart publishers are getting more sophisticated in their data management, and using data to better understand, grow, and monetize their audiences. What Savvy Publishers Are Doing Today. Publishers have a lot of data at their disposal and it’s up to them to put it to use to ensure their inventory and audiences are not commoditized.
Avitage
OCTOBER 11, 2013
Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives. Taking a page from Tom Peters, we’ve published our Master Content Publishing Briefing on our SlideShare channel, and it is available to download. This is how we’ve been making and maintaining custom video versions for well over a decade.
Marketing Insider Group
MARCH 31, 2014
I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? So here are some excerpts of my views on why brands need to think and act like publishers. The reason brands have begun to think and act like is publishers is reflected in the growing cost and increasing opt out rates for many types of marketing. American Express’ Open Forum is one great example of a brand acting like a publisher. Publishing is the cost.
Marketing Insider Group
JULY 28, 2014
And yet we continue to expect brands and publishers to engage with us directly. In order to save marketing, brands need to begin to think and act like publishers, putting promotional messages and interruption techniques aside and seek to connect with their audience through stories they love. It is not enough to publish great content. Content needs to become the fuel that lights the fire of regular and consistent conversation with your customers of tomorrow.
Liveintent
MARCH 26, 2020
As publishers grapple with the impact of COVID-19 and the decline of third party cookie, they are holding onto a precious life raft: the subscription model. As publishers begin to sell their own products (ie. In fact, that should be a New Year’s resolution for publishers and retailers : Make subscriptions your main focus and use email to build direct relationships with audiences who turn into paying customers.
Oktopost
DECEMBER 16, 2019
We kept on tweaking and improving the new interface based on our customers’ feedback, and today, we’re excited to announce a few more updates that will make your experience even better. Back in August, we’ve launched the new post console , but our work didn’t stop there. Action Buttons. The most notable change that we’re announcing today is the new action buttons.
Liveintent
JANUARY 14, 2020
5 New Year’s Resolutions for Media Publishers. According to a publisher satisfaction survey conducted by Digiday , more than 80% of publishers post content to Facebook News Feed and Instagram, while nearly 70% of publishers post to Google AMP. . News publishers have seen great success in partnering with mobile aggregators, like Flipboard , TopBuzz , and SmartNews. Smaller publishers tend to have the advantage of being able to test, iterate, and then scale.
Hubspot
OCTOBER 18, 2018
People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. Raise your hand if you’ve ever considered publishing a book. Now, keep your hand up if you know how to publish a book. * … slowly lowers hand*. Publishing a book has always been one of those mysterious, cryptic processes reserved for the uber-famous or uber-rich. can publish a book. Publishing
Modern Marketing
JULY 6, 2016
Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. " Regardless of where you fall in the social media marketing chain, there are best practices and things to remember when it comes to social media publishing. One of the biggest mistakes brands make is not establishing a consistent cadence of publishing.
Marketing Insider Group
JULY 7, 2020
Then you published a ton of articles that run the gamut from your company’s response to the news story du jour to how your new gadget works. It might be tough hearing it – but just publishing blog articles isn’t enough. You need to publish more of the kind of high quality content that your audience wants. Quick Takeaways: First, identify your customers’ needs. First, Zero In on Your Customer’s Needs. A world that affects your customers.
Parse.ly
NOVEMBER 16, 2020
If you’ve ever published content online, you’ve likely used Google Analytics to monitor how it performs. But, despite the ubiquity of Google Analytics, the platform wasn’t built for content marketers or publishers. Specific Use cases and customer stories.
Chris Koch
MARCH 4, 2011
It’s not that the journalists have gotten lazy; it’s a problem with the business model for B2B publishing. But unlike the old print subscription models, where publishers qualified their audiences by setting minimum requirements for things like role in the organization and buying power (which allowed them to justify high prices for advertising), online traffic is essentially random. Existing customers are also looking for new ideas.
Marketing Insider Group
JUNE 17, 2020
How many articles should I publish to increase my traffic and leads?”. We want to focus our content on our customers’ needs. Jot down article ideas that use that expertise to solve your customers’ problems. That alone is worth the time you spend in research, writing, and publishing your articles. I’ll bet you good money you use that knowledge to solve your existing customers’ problems. Always keep your customers’ needs at the forefront of your publication.
Biznology
NOVEMBER 16, 2020
Quality customer service focuses on providing exceptional customer experiences. The goal is to convert leads into paying customers, build relationships with them, retain them, and turn them into brand advocates. Centralize Customer Data to Gain Better Insights.
Biznology
AUGUST 16, 2017
Regardless of the products or services you sell, your goal likely boils down to one objective: solving customers’ problems. Since this single goal unites nearly all businesses, many companies have turned their business blogs into publishing powerhouses. However, in addition to selling this product, the company also has developed a well-trafficked blog that publishes new information daily. Why should businesses become publishers?
ADmantX
JULY 2, 2019
Publishers must look within themselves to build compelling propositions that will naturally attract more quality advertisers, writes Nick Welch. Is publishing digital’s most exciting medium right now? Yet in taking this approach, publishers have increasingly ceded control of their most valuable assets – their audiences. Proof, if it were needed, of the value of publishers’ content and why they deserve a fairer share of the spoils.
Webbiquity
MAY 6, 2020
The term “customer engagement” has become quite a buzzword over time. Customer engagement reflects the amount of a brand’s interaction with its audiences across various touchpoints. With so many channels available to interact with customers, it has become a measure of the ongoing practice of brands anticipating their customers’ needs and keeping in touch with them. 36% publish one post per month or less. Guest post by Kiran Bajpai.
KoMarketing Associates
OCTOBER 15, 2020
Predicting the actions that a prospect may take is essential for marketers looking to optimize the customer experience. As a result, more are mapping the customer journey, and new research suggests that this tactic is here to stay.
NetLine
JULY 13, 2020
For more than a decade, in-person events were a reliable revenue source for media companies, offering publishers a chance to both reconnect with and reacquire the buyers and sellers that had seemingly moved on to more sophisticated digital marketing offerings. Now, publishers and media companies don’t have this same luxury of connecting IRL. . For the time being, publishers still holding out hope that things will return to the land of February 2020 are ignoring the facts.
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