Lead this with an exponential growth publishing platform that people and companies need if they are going to rise again, to reach the top. Here’s how: use exponential growth publishing and start your disruption in a small, smart team. Grow it until you lead the publishing industry. MORE
The Customer Data Platform Institute (which is run by Raab Associates) on Monday published results of a survey we conducted in cooperation with MarTech Advisor. All central customer databases are not equal. The most common answers are personalization and customer insights. MORE
If content is the fuel for inbound marketing then customer stories or insights are the active performance enhancing ingredients. Well-developed messages targeted to address key buyer questions are better understood when contextualized with customer stories. MORE
This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. Platforms and publishers like Linkedin realize (or are realizing) the influence they have in buyer markets. MORE
Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. MORE
Do you focus on capturing product stories or customer-hero stories? In this interview, we talk about the power of customer-hero stories to connect emotionally with buyers to facilitate their buying journey. Who do we envision our best customers to be? MORE
Last week’s passenger-dragging incident at United Airlines left many marketers (and other humans) aghast that any company could purposely assault its own customer. As it happens, airline technology vendor Sabre published a survey of airline executives just before the event. MORE
It’s a question brands and publishers have been struggling to answer. Publishers and brands need a rethink on how to use push to deliver content and tell their brand story. There’s a reason why publishers love push notifications: they work. MORE
I analyzed HubSpot customer data for one week during the month of June -- comprised of a total of roughly 10K different accounts on each different platform, as well as 15K posts to Linkedin company pages, 25K posts to Facebook business Pages, and nearly 60K posts on Twitter. MORE
Today I’d like to connect the dots on a few ideas about the most reliable content channels to reach customers. When you first start publishing content, it might feel like you are simply tossing it into the wind. MORE
The Guardian, which used to turn every piece it published into an Instant Article, is now completely abandoning the format. According to Digiday, other publishers such as the BBC, The Wall Street Journal, The New York Times, and National Geographic have also scaled back their efforts. MORE
Many people dream of writing their own book and the exciting news is that today, you don’t necessarily need a literary agent or book contract to experience publishing success. One very viable option is self-publishing. So self-publishing became a viable route. MORE
The bad part is I haven’t self-published a single word of the million. It’s as if the lizard brain is lurking behind my back, about to ram my head into the desk when I want to finally publish my story. The bad part is I haven’t self-published a single word of the million. MORE
I was asked to prepare some background information on the importance of delivering a positive customer experience, and I thought I would share some of the research with you. How much does the market reward companies that deliver excellent customer experience? MORE
Publishers are recognizing that while content is king, the real power of content is realized through their first party audience data. And, smart publishers are getting more sophisticated in their data management, and using data to better understand, grow, and monetize their audiences. MORE
But publishers have declined because they lost advertising to the exponential growth platforms of Google and Facebook. A new 21st century digital growth paradigm is needed if publishing and media are to remain prosperous leaders. Lesson for Leaders. MORE
The best part is, we did it without publishing any new content, spending any more money on marketing or adding any additional resources to our team. We needed a lower cost solution to bringing in new customers. MORE
Regardless of the products or services you sell, your goal likely boils down to one objective: solving customers’ problems. Since this single goal unites nearly all businesses, many companies have turned their business blogs into publishing powerhouses. MORE
In April Crain Communications, the publisher of BtoB Magazine, announced the creation of CrainsSocial , a new marketing services group offering social media solutions to marketers. Business Strategy agency content marketing convergence marketing automation publisher MORE
And yet we continue to expect brands and publishers to engage with us directly. In order to save marketing, brands need to begin to think and act like publishers, putting promotional messages and interruption techniques aside and seek to connect with their audience through stories they love. MORE
It’s not that the journalists have gotten lazy; it’s a problem with the business model for B2B publishing. Today, publishers must substitute traffic quantity for quality of subscribers to get advertisers to buy. Existing customers are also looking for new ideas. MORE
Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives. This is how we’ve been making and maintaining custom video versions for well over a decade. MORE
The true value of a customer is not just the size of the deal. Instead, it should be calculated with other (more important) factors such as how long they are likely to remain your customer. What is Customer Lifetime Value? Are you finding your most valuable customers? MORE
Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. One of the biggest mistakes brands make is not establishing a consistent cadence of publishing. MORE
How can publishers switch from being disrupted to exponential growth that disrupts others? As publishing turns fully digital, its companies face this existential threat: if you’re not an exponential competitor, you lose. How will a publisher drive exponential business growth? MORE
By Brooke Ballard, {grow} Contributing Columnist If you’re like me you don’t ever feel comfortable with your social media content publishing schedule. The post If you stopped publishing your social content, would anybody notice? MORE
I’m in the midst of collating data from 150 published surveys about marketing technology, a project that is fascinating and stupefying at the same time. Many surveys present a familiar tune: most marketers want unified customer data but few have it. MORE
A staggering 93% of CMOs believe they need to become publishers. They hold this belief because " well organized and high quality content has become the fuel that runs modern digital, mobile and social marketing systems" according to a Forbes research paper entitled Publish or Perish. MORE
Publishers have no choice but to reach these young adults, but often struggle to implement a successful strategy. Not to mention, publishers need to keep bringing in fresh eyes. As a publishing house, your business’s health depends upon viewership and engagement in your subscriber-base. MORE
Increasingly, forward-thinking CMOs are extending its use to orchestrate the entire customer lifecycle, with particular emphasis on customer retention and expansion. As a result, the extended use of marketing automation for customer retention will grow. “We MORE
That’s why having a smart content strategy is absolutely essential when it comes to using your online content to attract new customers. Here’s how you can lead your customers to your best content and keep them on your website longer. MORE
As you learn the answers to these questions, it makes it easier to determine how often to publish content and which channels receive the most engagement. You’ve published content, promoted it and received engagement from a large audience. MORE
Do you dream of writing and publishing a book some day? Beginning in 2010, publishers actually sought me out to write a book. 2) I had successfully self-published my first book, The Tao of Twitter (a great stepping stone!). How did I choose a publisher? MORE
This global conversation among people, companies, brands, and industries is reshaping how B2B publishers communicate. We've waded through the Twitter accounts of countless B2B publishers to find out who's doing it right. Which B2B Publishers are Doing it Right on Twitter? MORE
Start with the Conversation Thinking about customer facing content as a conversation is a helpful starting point. It will help you determine what content to build (topics and […] The post Customer Facing Content as a Conversation appeared first on Avitage. MORE
How to Use Your Social Media Publishing Schedule. Alright, if you open up the social media publishing template , you'll notice the bottom of the Excel spreadsheet has several different tabs, most of which are dedicated to a specific social network. We have a 9 a.m. meeting? MORE
In a 2016 report, the Economist Intelligence Unit 1 makes a bold assertion: “Customer experience” will overtake “mass advertising as a preferred channel to the customer.” Nailing the digital customer experience is a big deal. MORE
I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? So here are some excerpts of my views on why brands need to think and act like publishers. American Express’ Open Forum is one great example of a brand acting like a publisher. MORE
The Customer Decision Hub from Pega (formerly PegaSystems) is certainly mature: the product can trace its roots back well over a decade, to a pioneering company called KiQ Limited, which was purchased in 2004 by Chordiant, which Pega purchased in 2010. Pega positions Customer Decision Hub as part of its core platform, which supports applications for marketing, sales automation, customer service, and operations. MORE
Between $35 and $65 per registration according to statistics recently published by Madison Logic. Here are three alternative publisher lead generation programs you should consider: 1. Direct Publisher Buys. Need leads? It will cost you. MORE
Every brand wants to be a publisher. Meanwhile, legacy publishers have started creating in-house studios, born out of journalistic roots, to meet branded content needs. ” “The line between publishers and agencies is eroding. MORE
Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#. Publishers? MORE
Technology leaders, including the likes of Google, Facebook, and Apple, are empowering publishers to reach even more of their audience, faster, with new product capabilities for content delivery. MORE
Custom Publishing Related Topics 
Biznology
AUGUST 7, 2017
How can publishers switch from being disrupted to exponential growth that disrupts others? As publishing turns fully digital, its companies face this existential threat: if you’re not an exponential competitor, you lose. How will a publisher drive exponential business growth?
Digital B2B Marketing
NOVEMBER 12, 2013
Between $35 and $65 per registration according to statistics recently published by Madison Logic. Here are three alternative publisher lead generation programs you should consider: 1. Direct Publisher Buys. Need leads? It will cost you.
Modern Marketing
AUGUST 4, 2016
Publishers are recognizing that while content is king, the real power of content is realized through their first party audience data. And, smart publishers are getting more sophisticated in their data management, and using data to better understand, grow, and monetize their audiences.
Modern Marketing
JULY 6, 2016
Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. One of the biggest mistakes brands make is not establishing a consistent cadence of publishing.
Hubspot
SEPTEMBER 14, 2017
I analyzed HubSpot customer data for one week during the month of June -- comprised of a total of roughly 10K different accounts on each different platform, as well as 15K posts to Linkedin company pages, 25K posts to Facebook business Pages, and nearly 60K posts on Twitter.
Biznology
AUGUST 16, 2017
Regardless of the products or services you sell, your goal likely boils down to one objective: solving customers’ problems. Since this single goal unites nearly all businesses, many companies have turned their business blogs into publishing powerhouses.
Chris Koch
MARCH 4, 2011
It’s not that the journalists have gotten lazy; it’s a problem with the business model for B2B publishing. Today, publishers must substitute traffic quantity for quality of subscribers to get advertisers to buy. Existing customers are also looking for new ideas.
Customer Experience Matrix
OCTOBER 28, 2016
I’m in the midst of collating data from 150 published surveys about marketing technology, a project that is fascinating and stupefying at the same time. Many surveys present a familiar tune: most marketers want unified customer data but few have it.
B2B Lead Generation Blog
AUGUST 1, 2017
Do you focus on capturing product stories or customer-hero stories? In this interview, we talk about the power of customer-hero stories to connect emotionally with buyers to facilitate their buying journey. Who do we envision our best customers to be?
Biznology
JULY 31, 2017
But publishers have declined because they lost advertising to the exponential growth platforms of Google and Facebook. A new 21st century digital growth paradigm is needed if publishing and media are to remain prosperous leaders. Lesson for Leaders.
Paul Gillin
MARCH 24, 2011
Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#. Publishers?
grow - Practical Marketing Solutions
AUGUST 22, 2011
Many people dream of writing their own book and the exciting news is that today, you don’t necessarily need a literary agent or book contract to experience publishing success. One very viable option is self-publishing. So self-publishing became a viable route.
Customer Experience Matrix
NOVEMBER 30, 2016
The Customer Data Platform Institute (which is run by Raab Associates) on Monday published results of a survey we conducted in cooperation with MarTech Advisor. All central customer databases are not equal. The most common answers are personalization and customer insights.
Digital B2B Marketing
APRIL 30, 2012
In April Crain Communications, the publisher of BtoB Magazine, announced the creation of CrainsSocial , a new marketing services group offering social media solutions to marketers. Business Strategy agency content marketing convergence marketing automation publisher
Contently
NOVEMBER 22, 2016
Every brand wants to be a publisher. Meanwhile, legacy publishers have started creating in-house studios, born out of journalistic roots, to meet branded content needs. ” “The line between publishers and agencies is eroding.
Hubspot
APRIL 25, 2017
The best part is, we did it without publishing any new content, spending any more money on marketing or adding any additional resources to our team. We needed a lower cost solution to bringing in new customers.
Customer Experience Matrix
APRIL 19, 2017
Last week’s passenger-dragging incident at United Airlines left many marketers (and other humans) aghast that any company could purposely assault its own customer. As it happens, airline technology vendor Sabre published a survey of airline executives just before the event.
grow - Practical Marketing Solutions
APRIL 23, 2014
The bad part is I haven’t self-published a single word of the million. It’s as if the lizard brain is lurking behind my back, about to ram my head into the desk when I want to finally publish my story. The bad part is I haven’t self-published a single word of the million.
Avitage
OCTOBER 11, 2013
Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives. This is how we’ve been making and maintaining custom video versions for well over a decade.
Avitage
FEBRUARY 28, 2013
If content is the fuel for inbound marketing then customer stories or insights are the active performance enhancing ingredients. Well-developed messages targeted to address key buyer questions are better understood when contextualized with customer stories.
Biznology
SEPTEMBER 11, 2017
Lead this with an exponential growth publishing platform that people and companies need if they are going to rise again, to reach the top. Here’s how: use exponential growth publishing and start your disruption in a small, smart team. Grow it until you lead the publishing industry.
Act-On
OCTOBER 24, 2016
The true value of a customer is not just the size of the deal. Instead, it should be calculated with other (more important) factors such as how long they are likely to remain your customer. What is Customer Lifetime Value? Are you finding your most valuable customers?
Modern Marketing
JANUARY 19, 2016
A staggering 93% of CMOs believe they need to become publishers. They hold this belief because " well organized and high quality content has become the fuel that runs modern digital, mobile and social marketing systems" according to a Forbes research paper entitled Publish or Perish.
Modern B2B Marketing
MARCH 23, 2016
Technology leaders, including the likes of Google, Facebook, and Apple, are empowering publishers to reach even more of their audience, faster, with new product capabilities for content delivery.
Customer Experience Matrix
NOVEMBER 24, 2016
The Customer Decision Hub from Pega (formerly PegaSystems) is certainly mature: the product can trace its roots back well over a decade, to a pioneering company called KiQ Limited, which was purchased in 2004 by Chordiant, which Pega purchased in 2010. Pega positions Customer Decision Hub as part of its core platform, which supports applications for marketing, sales automation, customer service, and operations.
grow - Practical Marketing Solutions
MAY 28, 2012
Do you dream of writing and publishing a book some day? Beginning in 2010, publishers actually sought me out to write a book. 2) I had successfully self-published my first book, The Tao of Twitter (a great stepping stone!). How did I choose a publisher?
Biznology
APRIL 7, 2017
That’s why having a smart content strategy is absolutely essential when it comes to using your online content to attract new customers. Here’s how you can lead your customers to your best content and keep them on your website longer.
KoMarketing Associates
MARCH 3, 2014
This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. Platforms and publishers like Linkedin realize (or are realizing) the influence they have in buyer markets.
Buzz Marketing for Technology
MAY 29, 2013
Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points.
Contently
JUNE 8, 2017
In a 2016 report, the Economist Intelligence Unit 1 makes a bold assertion: “Customer experience” will overtake “mass advertising as a preferred channel to the customer.” Nailing the digital customer experience is a big deal.
Contently
APRIL 28, 2017
The Guardian, which used to turn every piece it published into an Instant Article, is now completely abandoning the format. According to Digiday, other publishers such as the BBC, The Wall Street Journal, The New York Times, and National Geographic have also scaled back their efforts.
Act-On
FEBRUARY 1, 2016
Increasingly, forward-thinking CMOs are extending its use to orchestrate the entire customer lifecycle, with particular emphasis on customer retention and expansion. As a result, the extended use of marketing automation for customer retention will grow. “We
Content Standard
JANUARY 2, 2017
It’s a question brands and publishers have been struggling to answer. Publishers and brands need a rethink on how to use push to deliver content and tell their brand story. There’s a reason why publishers love push notifications: they work.
Paul Gillin
AUGUST 30, 2013
I was asked to prepare some background information on the importance of delivering a positive customer experience, and I thought I would share some of the research with you. How much does the market reward companies that deliver excellent customer experience?
bizible
APRIL 12, 2017
As you learn the answers to these questions, it makes it easier to determine how often to publish content and which channels receive the most engagement. You’ve published content, promoted it and received engagement from a large audience.
grow - Practical Marketing Solutions
NOVEMBER 9, 2015
Today I’d like to connect the dots on a few ideas about the most reliable content channels to reach customers. When you first start publishing content, it might feel like you are simply tossing it into the wind.
Hubspot
JULY 24, 2012
How to Use Your Social Media Publishing Schedule. Alright, if you open up the social media publishing template , you'll notice the bottom of the Excel spreadsheet has several different tabs, most of which are dedicated to a specific social network. We have a 9 a.m. meeting?
Hubspot
SEPTEMBER 17, 2015
This global conversation among people, companies, brands, and industries is reshaping how B2B publishers communicate. We've waded through the Twitter accounts of countless B2B publishers to find out who's doing it right. Which B2B Publishers are Doing it Right on Twitter?
Avitage
MARCH 26, 2014
Start with the Conversation Thinking about customer facing content as a conversation is a helpful starting point. It will help you determine what content to build (topics and […] The post Customer Facing Content as a Conversation appeared first on Avitage.
Hubspot
OCTOBER 8, 2015
Publishers have no choice but to reach these young adults, but often struggle to implement a successful strategy. Not to mention, publishers need to keep bringing in fresh eyes. As a publishing house, your business’s health depends upon viewership and engagement in your subscriber-base.
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