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How Exactly Does Content Marketing Help in Building Brand Awareness?

Marketing Insider Group

The more content you publish, the more exposure you give your brand. By regularly publishing informative and educational content that helps to solve your audience’s problems, you demonstrate the fact that you know what you’re talking about as an expert in your industry. Every piece of content has the potential to widen your audience.

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Why Brand Publishing is the Future of Marketing

Marketing Insider Group

Acting like publishers has become a game-changer, with 91% of B2B marketers utilizing content marketing to reach customers and 86% of B2C marketers following suit. When brands embrace the role of publishers, they craft compelling narratives, provide valuable insights, and build lasting relationships. Publishing is the cost.

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How Content Marketing Builds Trust

Marketing Insider Group

Whole Foods publishes an “inspiration” blog with tips, ideas, and recipes for a healthier lifestyle such as “How to store fresh produce so it lasts longer” and “7 ways to build a better bento box”. When you give your customers free high-quality information, it demonstrates that you value them. TripAdvisor. Source: [link].

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How to Ace Customer Acquisition with Content Marketing

Marketing Insider Group

Customer acquisition is the lifeblood of any business. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased more than 60% in just the past six years. But that same marketplace offers a big opportunity to attack customer acquisition with content — and not just any content.

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Maximize Your B2B Lead Generation Results!

Aggregage is the publisher of B2B Marketing Zone and 100+ other B2B publications across many industries. Tailored Solutions: Customize our marketing program to best meet your specific needs. Need higher-quality leads for your target market? If so, we can help! Our proven marketing programs deliver top-notch leads from senior buyers!

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Why Social Media Isn’t Enough To Drive Your Business Growth

Marketing Insider Group

The 200 CEO respondents had a lot to say about why social media is nice for building reputation and engaging with customers, but not effective as a core marketing strategy or a driver of real metrics that matter: conversions and sales. Content marketing is the consistent publishing of content that customers want on YOUR website.

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Google Makes It Official: Content Marketing Is Now the #1 Ranking Factor

Marketing Insider Group

Learn how to publish top-quality content consistently, organize and design your website so your audience has the experience to write home about, and earn backlinks that give your content even more clout. Start publishing world-class content consistently. It could also catapult your ROI to new heights. Conduct Audience Research.

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9 Award-Winning Customer Advocacy Success Stories

Get an inside look at the strategies behind: How Cisco published 4,000 pieces of user-generated content. How ADP mobilized 251 customers to participate in interactive interviews. These 9 short, easy-to-read success stories will teach you new strategies to mobilize your advocate community to drive ROI.