KoMarketing Associates

DECEMBER 28, 2022

As marketers begin to leverage more data to increase the efficiency of their strategies, new research suggests that they should be focusing on customer pain points to maintain their retention rate. Respondents claimed that they waste an average of 38% of their budget due to poor optimization based on customer data.

Loyalty 251

Loyalty Customer Marketing Demand 251

KoMarketing Associates

DECEMBER 21, 2022

Pecan recently published its “State of Predictive Analytics in Marketing” report, and data suggested that most marketers (46%) wish that they could utilize AI to predict churn and retention on a customer level. Approximately 50% are utilizing it to forecast customer trends.

Analytics 242

Analytics Report Marketing Cross-Sell 242

KoMarketing Associates

NOVEMBER 2, 2022

More marketers are leveraging customer data platforms (CDP) to provide a personalized experience. However, new research suggests that the data in these platforms is often flawed, making it challenging to deliver an optimal experience to customers. Leveraging Marketing Data for Customer Insight. However, 23.7%

Experience 246

Experience Report Customer Marketing 246

Marketing Insider Group

DECEMBER 15, 2020

The more content you publish, the more exposure you give your brand. By regularly publishing informative and educational content that helps to solve your audience’s problems, you demonstrate the fact that you know what you’re talking about as an expert in your industry. Every piece of content has the potential to widen your audience.

Content Marketing 343

Content Marketing Content Branding Brand 343

KoMarketing Associates

MARCH 8, 2023

RSW/US recently published its “New Year Outlook Report,” and statistics suggested that 61% of marketers expect their marketing spend to increase “somewhat significantly” in 2023. As the year rolls on, marketers cited key challenges they expect to face in the coming months.

Spending 275

Spending Marketing Content Marketing Budget 275

KoMarketing Associates

DECEMBER 20, 2022

As customers face difficulties distinguishing between organic and paid search results, new research indicates that marketers have been focusing on providing clarity in this area. Finding Success Through Customer-Driven Marketing.

SEO 235

SEO Report Marketing Customer 235

KoMarketing Associates

NOVEMBER 8, 2022

As more marketers turn their attention to their customers’ wants and needs, new research suggests that this area is growing in importance to them. Additionally, they are increasing their investment in customer marketing as a whole. Marketers and the Strategic Use of Customer Data.

Marketing 235

Marketing Customer Link Buyer's Journey 235

KoMarketing Associates

DECEMBER 7, 2022

As marketers focus on personalizing the customer experience, new research suggests that they are turning to new technology, data, and analytics to support their efforts. About 90% claim that they are now using a customer relationship management system, while 89% are utilizing an account-based marketing platform.

B2B 225

B2B View Account Based Marketing Customer 225

KoMarketing Associates

DECEMBER 6, 2022

Other marketing-focused problem areas cited by respondents included the development of predictive analytics (90%), optimizing and owning the customer experience (86%), and aligning their brand with customer expectations (86%). “In At the top of the list, the majority of respondents (99%) cited ROI. Additionally, 42.1%

Marketing 250

Marketing ROI Custom Publishing Survey 250

KoMarketing Associates

FEBRUARY 7, 2023

CallRail recently published “The 2023 Outlook for Digital Marketing Agencies” report, and statistics indicated that the majority of respondents (80%) think it is essential to stay up-to-date on the latest trends and martech. The data and analytics associated with AI have been pain points for marketers.

Trends 214

Trends Marketing Cross-Sell Statistics 214

KoMarketing Associates

SEPTEMBER 28, 2022

Impact.com recently partnered with WARC to publish the “Aligning Marketers and Influencers” report, and statistics indicated that the majority of marketers (65%) now admit that influencer collaborations work for them more often than not. It is followed by website/blog (36%), email marketing (35%), and content marketing (32%).

Marketing 211

Marketing Inbound Marketing Social Media Custom Publishing 211

Marketing Insider Group

NOVEMBER 1, 2022

Creating and publishing content that answers the questions on the minds of your prospects and customers is how you start to build trust, get measurable traffic to your website, and leads for your IT services. Publishing helpful content that educates your audience is more effective than more traditional forms of paid advertisement.

Content Marketing 215

Content Marketing Content Service Marketing 215

KoMarketing Associates

AUGUST 31, 2022

As marketers continue to seek different ways to effectively engage their customers, new research indicates that a lack of analytics is hindering their success. When it comes to the various tools that marketers are leveraging, the majority (23.1%) are using a customer relationship management (CRM) platform. Additionally, 20.9%

Report 246

Report Customer Marketing CRM 246

Marketing Insider Group

MARCH 9, 2023

” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study. You can find a list of academic journals at Jstor.org.

Content Marketing 284

Content Marketing Stats Content Marketing 284

Marketing Insider Group

OCTOBER 18, 2021

Customer acquisition is the lifeblood of any business. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased more than 60% in just the past six years. But that same marketplace offers a big opportunity to attack customer acquisition with content — and not just any content.

Content Marketing 329

Content Marketing Acquisition Content Customer 329

KoMarketing Associates

DECEMBER 14, 2022

Many marketers have begun using social media as a means to connect to customers and prospects, but new research indicates that not everyone is extremely confident in the return-on-investment (ROI) of this channel.

Social Media 242

Social Media ROI Media Social 242

KoMarketing Associates

JUNE 28, 2022

The Pedowitz Group recently partnered with Ascend2 to conduct “The RevOps Difference: How Revenue Operations Align Business Units to Drive Greater Revenue” report, and statistics indicated that just 36% of marketers believe the efforts, strategies, and goals of their marketing, sales and customer success teams are “fully aligned.”

Report 261

Report Sales Marketing Customer 261

Marketing Insider Group

NOVEMBER 22, 2022

Companies today can use chatbots for their online business to instantly communicate with customers and resolve their issues on multiple platforms, such as Facebook or their online store. These round-the-clock bots use AI to infer customers’ preferences and create a valuable, individualized shopping experience. Provide customer support.

Online 348

Online Business Custom Publishing User-Generated 348

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion. Before you start publishing content, make sure it’s a right fit for your audience. Email: Open rate, click-through rate.

Storytelling 136

Storytelling Conversion Landing Page Custom Publishing 136

KoMarketing Associates

JULY 13, 2022

Although both marketers and sales personnel strive to provide an optimal customer experience, new research shows that their misalignment may be holding them back. When asked to identify the factors contributing to a disjointed customer experience, most respondents (41%) cited differing/misaligned goals.

Experience 261

Experience Sales Customer Marketing 261

KoMarketing Associates

JANUARY 18, 2023

Integral Ad Science recently published its “Industry Pulse Report” for 2023, and statistics indicated that the majority of respondents (77%) agree that customers’ decreasing trust in major social media platforms will negatively impact their media spend this year. Wavering Confidence in Social Media Marketing ROI.

Social Media 215

Social Media Trust Media Social 215

KoMarketing Associates

APRIL 27, 2022

CoSchedule recently published its “2022 Trend Report: Marketing Strategy,” and statistics indicated that top marketers are 414% more likely to see success when they document their marketing strategy. Marketers and the Strategy to Meet Customer Demand.

Marketing 259

Marketing Strategy Custom Publishing Demand 259

Marketing Insider Group

JULY 6, 2021

The 200 CEO respondents had a lot to say about why social media is nice for building reputation and engaging with customers, but not effective as a core marketing strategy or a driver of real metrics that matter: conversions and sales. Content marketing is the consistent publishing of content that customers want on YOUR website.

Social Media 362

Social Media Media Social Search Engine 362

KoMarketing Associates

SEPTEMBER 8, 2022

As marketers look for new ways to connect with their customers and prospects, new research indicates that social media marketing has grown in importance as a marketing channel. HubSpot recently published its “State of Inbound Marketing Trends” report, and statistics suggest that social media (44%) has become the top marketing channel in 2022.

Social Media 285

Social Media Channel Media Marketing 285

KoMarketing Associates

FEBRUARY 2, 2022

Ascend2 recently published the “Personalization in Digital Marketing” report, and statistics suggested that the majority of marketers (48%) agree their campaign performance “significantly” improves when personalization is implemented. Marketers Pivoting to Adjust to Customer Demands.

Campaign 264

Campaign Personalization Marketing Custom Publishing 264

Marketing Insider Group

JULY 19, 2022

Start publishing original content ASAP. Paid advertising is great for a short-term boost, but article publishing and blog creation helps boost long-term organic engagements from prospects and your current customers. But for good measure, here’s some quick pointers for publishing content on your website.

Advertisement 255

Advertisement Advertising SEM Custom Publishing 255

KoMarketing Associates

AUGUST 10, 2021

Marketers know that there is a wide array of resources at their fingertips to help them resonate with their customers and prospects. This suggests that more B2B marketers are utilizing this platform to reach out to their customers and prospects. However, new research suggests that many are under utilizing social media.

Social Media 288

Social Media Media Social Organization 288

KoMarketing Associates

JULY 27, 2022

Marketers focused on the customer experience (CX) have several objectives, ranging from generating cost savings to improving acquisition and conversion rates. Just 38% of respondents stated that they have a fully optimized customer experience.

Optimization 238

Optimization Experience Report Customer 238

KoMarketing Associates

DECEMBER 15, 2021

As marketers look for new ways to leverage data, new research suggests that they may want to keep privacy in mind, as this can often make or break their relationship with customers. Only 24% of marketers believe that consent should be required before sharing customers’ personal data with other companies.

Privacy 276

Privacy Marketing Report Customer 276

KoMarketing Associates

MAY 25, 2022

Even though the customer experience (CX) is continuing to grow in importance, new research indicates that organizations are not entirely prepared to make it a top priority. In general, only 38% admitted that they have fully optimized customer digital experiences, and just 34% said their digital experiences are personalized.

Experience 246

Experience Strategy Report Customer 246

KoMarketing Associates

AUGUST 17, 2022

Many marketers utilize a customer relationship management (CRM) platform to provide an optimal experience to their target audience. Some of the benefits of leveraging CRM that respondents cited were better customer data (44%), more organized/streamlined processes (43%), and an improved customer experience (36%).

CRM 206

CRM Report Marketing Custom Publishing 206

KoMarketing Associates

MAY 11, 2022

Loyalty Research recently partnered with Rep Data to publish the “A Cookieless World: The Shifting MarTech Landscape” report, and statistics indicated that, on average, marketing leaders are making at least five changes to their technology stack as third-party cookies are phased out. Refining the Marketing Data Collection Process.

Account Based Marketing 244

Account Based Marketing Marketing Report B2B 244

Contently

SEPTEMBER 8, 2022

Fintechs, like many tech companies, use blogs as a PR channel, publishing content focused on them and their products without speaking to topics that potential customers are looking for. Or study the agenda at industry events and even ask current customers. But why does Wise publish these kinds of posts?

POS 114

POS Custom Publishing Content Publisher 114

Marketing Insider Group

APRIL 19, 2022

Research has shown that publishing 16+ articles per month yields the best organic traffic results. Consider this: research from HubSpot found that companies should be publishing 16 articles per month. the organic traffic as those who publish less frequently. Blog visibility is more competitive than ever. Image Source: HubSpot.

Content 315

Content SEO Custom Publishing Search Engine 315

Marketing Insider Group

NOVEMBER 7, 2022

For Oberer Homes, a full-service real estate company and semi-custom home builder in Dayton, Ohio, it was one of their top goals. Quick Takeaways: Successful content marketing requires consistent, frequent publishing with an SEO strategy behind it. Tips on navigating the new construction and custom home building processes.

Content Marketing 197

Content Marketing Traffic Content Leads 197

Contently

APRIL 28, 2022

Here are some ways you can use metrics to influence your editorial calendar: Look at your customer lifetime value (CLV) and align content to your customers’ peak purchasing timeframes. Track the company’s customer acquisition cost (CAC) to see if you need to turn the content pipeline up or down.

Custom Publishing 173

Custom Publishing Content Audience Touchpoints 173

KoMarketing Associates

APRIL 6, 2022

As B2B marketers look to improve upon the way they connect with customers and prospects, new research suggests that personalization is critical to delivering a positive experience. This falls in line with data that suggests B2B customers now use an average of 10 distinct channels during their buying journey.

Personalization 257

Personalization Organization Organic Report 257