Martech

JANUARY 29, 2024

Lead generation for B2B has undergone quite a transformation. Gone are the days when gating all content to meet quarterly MQL KPIs was effective. Today, digital platforms and data enrichment strategies are the status quo, reshaping how we identify, engage and nurture potential customers we’d like to have. But have we deviated too far from sustainable lead generation practices and become too reliant on pay-to-play databases to fuel outbound initiatives?

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Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 125

Marketing Insider Group

JANUARY 8, 2024

A seismic shift is underway, brought on by one powerful acronym: AI. Artificial intelligence has evolved from a buzzword to a remarkable force, reshaping how B2B businesses connect with their audience, analyze data, and craft strategies. With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth.

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Trade Press Services

JANUARY 29, 2024

A brand’s success depends on its reputation, visibility, credibility and even popularity. But simply promoting a brand is not enough. To stand out from the competition, potential buyers are looking for credible and authentic input from real people who have worked with your company. That’s where a brand ambassador strategy can make a big difference. Brand ambassadors are individuals who serve as the face of the brand and share less biased perspectives that are often more trusted by target audienc

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

CMSWire

JANUARY 29, 2024

Stay up-to-date on the latest in search engine optimization. Learn about SEO strategies, best practices and the latest updates to Google's ranking factors. Continue reading.

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SEO Marketing & Strategy Google Optimization 127

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. It’s a challenge beyond being more efficient with limited resources. We must rethink what it means to be effective in marketing. Traditionally, aiming for something like a 20% improvement in activity or efficiency in marketing, especially during budget constraints, has been normal.

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Salesforce Marketing Cloud

JANUARY 17, 2024

When you’re a customer Service Star, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You get the pivotal role technology plays in shaping the future of customer service. And you understand the need for building community with others who know what it’s like to walk in your shoes. If you’re looking for new ways to connect with your peers, the Salesforce Service Trailblazer Community is a great place to start.

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Work Management Peer-to-peer Service Communities 132

Marketing Insider Group

JANUARY 2, 2024

Social media isn’t the king of the castle anymore. That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. This isn’t just a blip on the radar. It’s a wake-up call for content marketers and publishers everywhere. While social media platforms are still bustling with activity, boasting billions of users worldwide, there’s a twist in the plot.

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Social Media Social Marketing Media Content Marketing 253

Oktopost

JANUARY 8, 2024

If you’ve ever been overwhelmed by all the data coming from social media, Oktopost’s latest update is about to change everything. Introducing our new and improved Oktopost Homepage – A fully customizable dashboard empowering data-driven teams to measure the impact of social immediately upon logging into Oktopost. Filled with the social metrics that matter most to your organization, the new Homepage experience consolidates all your reporting in one spot, ensuring a continuous pulse-check on you

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CMSWire

JANUARY 26, 2024

Discover the latest content marketing trends shaping 2024: AI's role in content creation, the rise of video consumption and evolving platform strategies. Continue reading.

Trends 132

Trends Content Marketing Content Marketing & Strategy 132

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Martech

JANUARY 30, 2024

Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). With the ability to process vast amounts of data and drive automation at scale, AI empowers brands to deliver personalized, seamless CX journeys that foster loyalty and satisfaction. This article explores how leading companies leverage AI across three key areas — clear messaging, frictionless interactions and tailored experiences — to shape customer experience. 1.

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Marketing AI Customer Satisfaction Terms and Conditions Marketing Proposals 142

PureB2B

JANUARY 25, 2024

Any old blog content is and could still be king. Here’s how repurposing old content can bring in the gold with content syndication.

Content 143

Content Content Marketing Marketing 143

Salesforce Marketing Cloud

JANUARY 29, 2024

If you build it, they will come. That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? It sure can. According to our research , email remains the best way to connect with customers. A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts.

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Marketing Insider Group

JANUARY 8, 2024

Let’s face it, relying solely on AI to produce great content for humans is a bit like expecting a robot to write a bestselling novel – it may be possible eventually, but we’re definitely not there yet. However, ChatGPT can serve up some pretty good starting points. At Marketing Insider Group, we know the importance of adding extra flair to our content, and ChatGPT has proven to be a fantastic sous-chef in the content kitchen.

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Sprout Social

JANUARY 9, 2024

When you walk into a brick-and-mortar store, you expect a sales associate to greet you and ask how they can help. They’re always available, ready to swoop in and save the day when you want a recommendation, can’t find what you’re looking for, or need help with a return or past order. Consumers expect that same level of service online. According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers.

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CMSWire

JANUARY 19, 2024

AI is not just redefining the standards of customer engagement but is also setting new benchmarks for business intelligence and operational efficiency. Continue reading.

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Advertising Benchmark Efficiency Business 130

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. And for consumers with money to spend, there are new ways to shop through social commerce. How will these opportunities shake out in the upcoming year?

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Gartner Advertising Agencies Paid Search Agency Ad Exchange 140

Marketri

JANUARY 29, 2024

I’ve written many blogs that explore how to use marketing to solve a business problem. This one is a little different. With 2024 unofficially dubbed The Year of AI (at least on Wall Street), I find myself contemplating how this enabling technology can coexist with the human-centered marketing experience buyers crave today. It’s a real quandary for marketers.

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Ahrefs

JANUARY 25, 2024

First, we have someone offering us to pay for it: Then there’s someone else, framing their backlink request as a “guest post opportunity”: And finally, here’s the most professional one of the three.

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Link Building Ad Building 122

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. That’s why if you want your audience to reciprocate, you need to mention it explicitly. Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. The simple hack is to add a CTA that creates a sense of urgency in them.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Salesforce Marketing Cloud

JANUARY 4, 2024

Influencing an audience to take action is tough business. Often, leads aren’t ready to buy, and when they are, it’s a challenge to keep them engaged. Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales.

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CMSWire

JANUARY 29, 2024

Generative AI has changed ecommerce personalization forever. The key to capitalizing on that change is harnessing real-time customer and product data. Continue reading.

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eCommerce Personalization Generation Product 128

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Martech

JANUARY 17, 2024

“I’m actually shocked because I really just thought they were going to be regulated away, but yes, they started out with 32 million folks, so it’s happening.” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. After multiple delays.

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PureB2B

JANUARY 18, 2024

Content marketing continues to evolve. Here's how to approach your content strategies 2024 to create relatable content that converts.

Content Marketing 129

Content Marketing Content Marketing & Strategy Marketing 129

Ahrefs

JANUARY 31, 2024

So… we created one for you. Looking for a different format? Request it here. It gives you a proven SEO plan based on how we do things here at Ahrefs. And because it’s a template, it’s repeatable.

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Template SEO Video Marketing 117

Top Rank Marketing

JANUARY 15, 2024

Influencers elevate B2B marketing by connecting brands with key audiences in a meaningful and authentic way. This relationship leverages the trust and respect influencers have cultivated to turn potential customers into engaged brand advocates. Success, however, is not guaranteed. Our own research found that of the 85% of B2B brands using influencer marketing, only 34% describe their B2B influencer marketing strategy as “extremely effective. ” And 53% named identifying, qualifying and engaging w

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B2B Thought Leadership B2B Thought Leadership B2B Marketing 116

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Sprout Social

JANUARY 24, 2024

LinkedIn is more than just a networking site. It’s a top spot for generating leads and getting your brand seen. One strategy for driving growth and visibility on the platform is using the right hashtags. In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy.

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CMSWire

JANUARY 31, 2024

See how AI is transforming digital advertising with Google's new conversational experience, streamlining complex campaigns effortlessly. Continue reading.

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Google Conversion Ads Advertisements 121

Martech

JANUARY 25, 2024

Welcome to 2024! A new year is like a new car — it comes with that amazing smell of promise unsullied by life events. So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. Everything in this new year should be about setting goals for the year, creating aspirations and deciding what we need to accomplish — like how we will reach that seemingly impossible sales number our boss gave us because we smashed our goal in 2023.

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