Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics.

Marketing Automation Services 130

Marketing Automation Services Lead Capture Budget Programs Enterprise Management 130

Martech

SEPTEMBER 9, 2024

Generative AI has opened the door for chief marketing officers (CMOs) to elevate their role in executive leadership. Marketing is at the forefront of businesses’ genAI adoption. From hyperscalers and martech vendors to agencies and point solutions, everyone is touting their AI/machine learning and genAI-specific capabilities.

Enterprise Management 124

Enterprise Management Marketing AI Work Management Marketing Management 124

Martech

NOVEMBER 21, 2024

.” Those words came from Cisco, the enterprise digital communications and technology company; specifically from Anurag Dhingra, SVP and GM of Cisco Collaboration. On the one hand, the aim of automating the customer experience (including automating the work of service reps) seemed very ambitious. Something was in the air.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Marketing AI 144

Marketing Insider Group

MARCH 10, 2025

A well-managed customer relationship management (CRM) system organizes interactions, automates follow-ups, and strengthens engagement. Outsourcing CRM services provides access to specialized professionals who optimize systems and processes for better communication and retention. Outsourcing improves response times.

Enterprise Management 165

Enterprise Management Marketing Management CRM Service 165

Marketing Insider Group

FEBRUARY 10, 2025

Customer Relationship Management (CRM) systems automate part of the relationship-building process so businesses can build strong customer connections. This technology manages and analyzes customer interactions so enterprises can create long-term relationships. It’s a strategy for building lasting customer relationships.

CRM 240

CRM Enterprise Management Marketing Management Marketing & Strategy 240

Martech

AUGUST 20, 2024

The focus of most B2B companies is developing products and services customers need. It falls on marketing to get that data, usually via event registrations, website forms and the like. And, how do you know which vendor to go with? Our marketing campaigns are inefficient. What don’t you have?

Enterprise Management 106

Enterprise Management Marketing Management Marketing Automation Services Vendors 106

Zoominfo

SEPTEMBER 17, 2024

Lead mining is becoming increasingly commonplace among companies seeking to expand into new markets and territories, as well as those hoping to increase profitability. What is Lead Mining Software? Lead mining software is designed to unearth valuable business opportunities from vast pools of data.

Enterprise Management 130

Enterprise Management Marketing Management Sales Qualified Leads Software 130

Acrolinx

OCTOBER 20, 2024

In the blog post “ Improve Communication with Strategic Terminology Management ,” we began with an introduction to terminology from a linguistics point of view. Now, it’s time to discover the value of people-powered terminology management, and how it complements your enterprise content strategy. Let’s find out! It’s critical.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Guidelines 98

Zoominfo

APRIL 2, 2025

His insight that data solutions should be seen as interdependent rather than standalone systems clarifies why fragmented approaches often lead to: Disconnected customer experiences Misaligned teams Missed revenue opportunities Lets explore how this perspective reshapes the way organizations approach data, alignment, and growth.

Enterprise Management 130

Enterprise Management Marketing & Strategy Marketing Management Marketing Analytics Tools 130

Vision Edge Marketing

APRIL 15, 2025

, Mark and I discuss how boards of directors (BOD) and C-Suite (CXO) members can collaborate effectively to align goals and accelerate growth through customer-centricity by using data and performance management to support governance and forward-thinking. Many enterprises do not do this. Either way, the organization becomes healthier.

Enterprise Management 193

Enterprise Management Work Management Lead Ranking Marketing Management 193

Hubspot

AUGUST 7, 2024

I distinctly remember the day I learned about CMRs: I was using a spreadsheet for my contact management, and I felt like other people maintained their networks better by sheer luck. Today I'll walk you through the most popular SaaS CRM solutions on the market to help you find the best tool for your needs. User Experience.

Enterprise Management 81

Enterprise Management Work Management Marketing Automation Services Marketing Management 81

Zoominfo

FEBRUARY 18, 2025

Sales teams thrive on the energy of effective outreach, but managing outbound calls at scale requires a lot more than just smiling and dialing. Check out our list of top outbound call tracking software to find the right fit for your team today. What is Outbound Call Tracking Software?

Enterprise Management 130

Enterprise Management Marketing Management Software Zoominfo 130

Sprout Social

MAY 6, 2025

Brand monitoring software captures conversations across the digital landscape. Social media monitoring looks at one facet of the conversation, while brand monitoring software scans social and non-social channels instantly, so you stay in the know without needing to invest much time and effort. What should you monitor for your brand?

Enterprise Management 104

Enterprise Management Marketing Management Software Branding 104

Salesforce Marketing Cloud

FEBRUARY 20, 2025

A decade later, as I watch AI agents orchestrate complex enterprise tasks, I’m struck by a powerful realization: whether their labor is digital or physical, AI systems share fundamental building blocks that are reshaping how we think about work. This convergence of physical and digital AI marks a pivotal moment for enterprise leaders.

Enterprise Management 104

Enterprise Management Work Management Ethics Guidelines 104

Martech

NOVEMBER 13, 2024

One day, I imagine I’ll feel the same amazement watching a fully autonomous marketing campaign unfold — from inception to optimization — without human intervention. This vision of an autonomous marketing pipeline represents the future of AI in marketing. How AI augments a traditional marketing campaign workflow.

Marketing AI 126

Marketing AI Enterprise Management Work Management Marketing Management 126

Vision Edge Marketing

DECEMBER 10, 2024

Bringing a new B2B product and/or service (solution) to market is a multifaceted process. At the very minimum it requires a solid understanding of the customer, a compelling value proposition and associated positioning and messaging, an excellent go-to-market (GTM) strategy, and a keen awareness of the competition.

Marketing Analytics Tools 204

Marketing Analytics Tools Enterprise Management Product Work Management 204

Martech

SEPTEMBER 25, 2024

Digital design and collaboration platform Canva hopes a recent price hike won’t hurt it with SMBs as it challenges Adobe in the enterprise market. While enterprise users are becoming a bigger focus, individual users and small teams remain a priority,” Canva’s executive creative director Cat van der Werff told MarTech.

Enterprise Management 112

Enterprise Management Price Pricing Paid Search Agency 112

Webbiquity

MARCH 31, 2025

Slightly more than half of all global enterprises approximately 61% are already using big data and analytics. Essentially, to engage the right audience and execute impactful campaigns, your sales and marketing teams must work in unisonleveraging analytical tools to understand exactly what your prospects need.

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Martech

AUGUST 15, 2024

In my last article, we talked about how marketing systems will change with the acceleration of AI, affecting roles, processes and workflows. In this article, we are going to take a deeper dive into workflows, examining how AI, and specifically visual workflow builders, will impact the way marketing teams operate. But buyer beware.

Marketing AI 124

Marketing AI Enterprise Management Work Management Marketing Management 124

SendX

JUNE 9, 2021

Even bigger enterprises were considered to being worthy of calling legitimate businesses. A bigger enterprise meant value was created at scale. But, it is not just big enterprises that are adding value to the world. They have the dexterity and agility in operations that large-scale enterprises cannot even think of.

Small Business Marketing 448

Small Business Marketing Enterprise Management Marketing & Strategy Marketing Strategy 448

Zoominfo

SEPTEMBER 17, 2024

Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. Funding Funding rounds are among the strongest signals for both sales and marketing teams.

Enterprise Management 214

Enterprise Management Work Management Zoominfo Marketing Management 214

Acrolinx

SEPTEMBER 5, 2024

Why does your organization need it, let alone a process to manage it? For global companies that target international markets, the need for clear and consistent terminology is now more important than ever. In an enterprise setting, you’ll follow a similar process. Let’s start with an example. So as we saw, definitions are tricky.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Rules 98

Contently

OCTOBER 3, 2024

For B2B marketers, staying ahead of the competition often hinges on how effectively you leverage data and insights. In this post, we’ll explore some of the best SEO tools that can empower your B2B marketing efforts, ensuring your strategy is both effective and efficient. And it’s perfect for developing an SEO-focused content calendar.

Budget Programs 138

Budget Programs Enterprise Management CMS Development SEO 138

Martech

NOVEMBER 25, 2024

Marketing technology budgets have declined by 18% over the past six years, with Gartner reporting a radical reprioritization of resources this year. Martech budgets experienced the steepest cuts , reflecting a shift in control from CMOs to other enterprise leaders like IT and CFOs. SendGrid) and marketing automation platforms (e.g.,

Budget Programs 119

Budget Programs Enterprise Management Marketing Automation Services Work Management 119

Acrolinx

DECEMBER 3, 2024

It might not be at the forefront of every content creator’s mind, but terminology management is crucial for successful, effective communication. That includes the names for their products and services. By contrast, defining, managing, and ensuring consistent use of terminology can bring an array of business benefits.

Enterprise Management 98

Enterprise Management Marketing Management High Quality Lead Cost 98

Salesforce Marketing Cloud

APRIL 15, 2025

FanDuel is a leading sports gaming company, offering sportsbook, fantasy, casino, racing, and other games to millions of users, and as the VP of AI, Automation, and Voice of Customer (VoC) Insights, my team is responsible for the customer service software that ensures a seamless, fast, and reliable experience at scale to keep customers engaged.

Enterprise Management 90

Enterprise Management Work Management Marketing Management CRM 90

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.

Marketing AI 129

Marketing AI CMS Development Enterprise Management Industry CMS 129

Webbiquity

SEPTEMBER 26, 2023

An Expanding Event Ecosystem The state’s affinity for conferences, trade shows, forums, festivals, meetings, and events of all types has spawned an active and expanding ecosystem of event-related vendors. Interestingly, their offerings are more complementary than competitive, addressing different needs and market segments.

Enterprise Management 65

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 65

Martech

JANUARY 7, 2025

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: List out in top five bullets what a martech manager would contribute for a large event. Technology integration: Oversee the integration of various marketing technologies (e.g.,

Enterprise Management 107

Enterprise Management Marketing Management B2B Marketing Planning 107

Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Enterprise Management 131

Enterprise Management Work Management Marketing Management Media 131

Salesforce Marketing Cloud

OCTOBER 2, 2024

Why small businesses should embrace AI Best practices for implementing AI in small business Challenges in adopting AI for small businesses The future of AI in small business What to look for in AI for small business solutions Making the most of AI for SMBs What is AI for small business? It will only get easier for you, from here on out.

Marketing AI 122

Marketing AI Small Business Marketing Enterprise Management Work Management 122

Content Standard

AUGUST 28, 2024

As content demand surges and marketing budgets tighten, it’s only natural to explore cost-effective solutions like Generative AI (GenAI) for faster content creation. And how do you manage uncertainties about its long-term impact, all while juggling your current responsibilities?

Marketing Budget Creation 113

Marketing Budget Creation Enterprise Management Research Marketing Management 113

WordAgents

APRIL 10, 2025

B2B companies often face a budget split: invest in SEO content marketing or run paid ads to fill the pipeline fast. Go Deeper: Content Planning vs. Reactive Publishing: The Data-Backed Difference SEO Content Marketing Costs in B2B B2B SEO content isnt cheap. On the surface, paid campaigns promise quick wins.

Cost per Acquisition 195

Cost per Acquisition Cost per Lead Paid Search Agency SEO 195

Martech

AUGUST 12, 2024

This month, the big news is all about improved data management, making customer interactions smoother and cutting down the time you spend on busy work. Sales teams, get ready to level up with awesome new tools for managing leads.

Efficiency 122

Efficiency Enterprise Management SMS Work Management 122

Marketing Insider Group

MARCH 3, 2025

Thats a lot of work for sales and marketing departments , which is why a customer relationship management (CRM) tool is a must-have for any company serious about building a loyal client base. With the right CRM solution, your enterprise can build and nurture customer relationships that last.

Enterprise Management 130

Enterprise Management Budget Programs Work Management CRM 130

Act-On

SEPTEMBER 18, 2024

For digital marketers in healthcare, HIPAA compliance is more than just a regulatory box to check — it’s an ever-evolving discipline that demands constant vigilance. But it also means mapping out the corners of marketing where HIPAA risks may take you by surprise. And that’s a violation.

Marketing Automation Services 130

Marketing Automation Services Enterprise Management Work Management Marketing Management 130

Martech

FEBRUARY 20, 2025

Agentic AI which is a couple of apps working together and not a true AI agent is hot with vendors. Thats in stark contrast to the vendors selling them, who say it will be too late for businesses to wait for all of the technologys kinks to be ironed out. Semcasting introduced Identity ToolBox, a data discovery platform for marketers.

CMS Development 92

CMS Development Enterprise Management Marketing AI Work Management 92