New research: Empathy and solving buying problems

B2B Lead Generation Blog

You can read part one here: New research: Boost organic growth from current customers. Brent: The idea that empathy is the core principle of the entire book The Challenger Customer , I admit, is more of a personal opinion based on all of our research.

Overcoming The Content Personalization Challenge With Buyer Persona Research

Tony Zambito

Buyer Persona Research. For example, use of marketing and content technology requires us to bring a design methodology to buyer persona research. Critical to buyer persona research is the use of qualitative research. by icon 54.

Nine Lessons in B2B Thought Leadership [Research]

Marketing Insider Group

The post Nine Lessons in B2B Thought Leadership [Research] appeared first on Marketing Insider Group. We surveyed over 200 senior executives at FTSE 350 organisations to better understand how they view and use content marketing.

New Research: Empathy and Solving Buying Problems

Marketing Insider Group

The post New Research: Empathy and Solving Buying Problems appeared first on Marketing Insider Group. Are you applying empathy as part of your sales and marketing approach? Because according to Brent Adamson, “empathy” is the one word that matters most to sales [and marketing] success. It’s tough to buy. B2B customers are overwhelmed with too much information, too many choices, trying to getting their colleagues to agree, not to […].

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Use Buyer Persona Research To Improve B2B Customer Experience

Tony Zambito

Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. Understanding How Customers Desire and Perceive Experience Through Buyer Persona Research.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects, it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic.

The Top Marketing Challenges in The Engagement Economy [Research]

Marketing Insider Group

A new global study released by Marketo and the independent research firm, Illuminas, reveals the biggest challenges marketers face on their quest for successful, brand-sustaining engagement. The post The Top Marketing Challenges in The Engagement Economy [Research] appeared first on Marketing Insider Group.

5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research

Tony Zambito

Research has proven that goals can vary immensely. Utilize The Right Buyer Persona Research Approach. To achieve such understanding, it is important for B2B CMOs to be able to distinguish between authentic goal-directed buyer persona research from that of faux buyer personas.

What Successful B2B Content Marketers Are Doing Differently [Research]

Marketing Insider Group

This was just one of the key findings from the seventh annual B2B Content Marketing Benchmarks, Budgets, and Trends research from Content Marketing Institute (CMI) and MarketingProfs released last month.

Five Expert Guides to SEO Keyword Research

Webbiquity

What other tools and resources are most valuable for keyword research? How can you use keyword research results more strategically? Find those answers and more here in a handful of the best expert SEO keyword research guides of the past year.

Tech Marketers Think Outside the Buyer’s Journey [New Research]

Content Marketing Institute

The CMI research team found ourselves asking this question as we analyzed the data from our eighth annual content marketing survey. CMIContent #research Click To Tweet. CMIContent #research Click To Tweet. Content Marketing Research Findings from CMI Research

New Research: Boost Organic Growth From Current Customers

Marketing Insider Group

The post New Research: Boost Organic Growth From Current Customers appeared first on Marketing Insider Group. CEOs and sales leaders have long wondered: how can we drive organic growth and increase sales from existing customers? But it’s elusive. In fact, the traditional approach is no longer working. According to CEB, now Gartner, “Only 28% of sales leaders report that account management channels regularly meet their cross-selling and account growth targets.” That’s […].

The State Of B2C Content Marketing In 2017 [Research]

Marketing Insider Group

The post The State Of B2C Content Marketing In 2017 [Research] appeared first on Marketing Insider Group.

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3 Biggest Insights For B2B Marketing 2017 [Research]

Marketing Insider Group

The post 3 Biggest Insights For B2B Marketing 2017 [Research] appeared first on Marketing Insider Group. In case you haven’t heard, Demand Gen Report just released the results of a brand new survey on the effectiveness of content-enabled campaigns.

9 Essential Tips for Researching Your Next Content Campaign

Marketing Insider Group

Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. Smart marketers gotta do research. Research Your Competition. Pew Research Center.

Marketers: 4 Insights to Look for When Doing Competitive Research

Marketing Insider Group

The post Marketers: 4 Insights to Look for When Doing Competitive Research appeared first on Marketing Insider Group. Guest Post written by Erika Jolly Brookes, chief marketing officer at Springbot The number one rule in marketing is “know your customer.” But what about your competitors? Online retailers invest a lot of time and money analyzing customer behavior trends, reconciling aggregated data to create customer personas for drip programs and ad retargeting. However, many […].

[RESEARCH] B2B Marketers Getting Smart With Content Marketing

Type A Communications

September 28, 2017 by Carla Johnson The Content Marketing Institute and MarketingProfs released their annual research this week – B2B Content Marketing 2018: Benchmarks, Budgets, and Trends – North America.

RESEARCH: B2B Enterprise Content Lacks Audience Centricity

Type A Communications

April 13, 2017 by Carla Johnson Research from the Content Marketing Institute, released yesterday, shows how far B2B marketers still have to go to put customers squarely in the middle.

What can Donald Trump teach us about market research?

Biznology

So what does this have to do with market research? Electoral polls are actually one of the purest forms of market research. Businesses conduct market research all the time, but have no election day results to prove that it works.

Study Confirms Importance Of Qualitative Research To Success With Buyer Personas

Tony Zambito

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. While 82% of those who exceeded their revenue goals conducted qualitative research.

The 14 Best Content Planning and Research Tools

Webbiquity

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. 10 Best Content Research Tools.

3 Keyword Research Trends to Reshape Your Content Optimization

Content Marketing Institute

No matter what your content marketing strategy is, keyword research is the fuel. Now, the approach to keyword research is different from what it was even a couple of years ago. Search engines are becoming smarter and keyword research tools are getting more advanced.

Are you using your website search as customer research?

Biznology

The post Are you using your website search as customer research? Website Search customer questions customer research customer survey E-learning ecourse keyword research keywords site search SoloSegment survey video course Web page

B2B market research – 10 unique features

The B2B Research Blog

Is B2B market research really that different from B2C? In this blog post Circle’s Andrew Dalglish explores the 10 key differences that make B2B research unique. These unique features of B2B markets have important implications when conducting B2B market research.

New B2B Persona Research From Salesforce and LinkedIn Study

Marketing Insider Group

The post New B2B Persona Research From Salesforce and LinkedIn Study appeared first on the B2B Lead Blog. The post New B2B Persona Research From Salesforce and LinkedIn Study appeared first on Marketing Insider Group. When was the last time you looked at the quality and accuracy of your B2B persona and contact data? Getting the right content to the right people continues to be a challenge in B2B marketing and lead generation.

ABM Best Practices According to Research

Hive9

For a lot of B2B businesses, account-based marketing represents an effective way to target and win the customers that are most valuable to you.

ScribbleLive Spark: Automate Content Research with Watchlists

ScribbleLive

This week we dive inside ScribbleLive Insights and discuss how to use influencer research to fuel your content ideation. In ScribbleLive Insights, our content ideation and research engine, there is a section called ‘watchlists.’ One solution is extensive research.

What Makes Effective B2B Content Marketing? [Research]

Marketing Insider Group

The research found that there are four key things that the most effective content marketers are doing differently compared to their peers: They understand what successful content marketing looks like. Research] appeared first on B2B Marketing Insider.

Why don’t more marketers use keyword research?

Biznology

Any individual can do keyword research with readily available tools such as Google’s Keyword Planner or Trends. So the first step in any keyword research program is to build a central database of keywords and develop governance around them.

Research: Effective B2B Content Marketing

Type A Communications

October 6, 2015 What’s success look like for you? That’s a critical question, and one that B2B marketers need to ask more often. It’s a big message that came out. read more. B2B Marketing Content Marketing Content Strategy

4 Research-Backed Ways to Infuse Online Video in Your Marketing

Vidyard

And most marketers aren’t doing this, according to Forrester’s latest research report, “ Take This Four-Step Approach to Branded Video ”. “We’ve And that’s why Forrester elected to research this topic and provide tangible recommendations. Blog New Research

10 secrets to research the best SEO keywords

Biznology

Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. The amazing thing about Google Adwords is that it practically does the research for you.

Forrester Research Predicts Account-Based Everything in 2017

Vidyard

According to Forrester Research, a revolution is coming for account-based marketing. The post Forrester Research Predicts Account-Based Everything in 2017 appeared first on Vidyard.

[RESEARCH] B2B Marketers Getting Smart with Content Marketing

Type A Communications

September 29, 2016 by Carla Johnson Last year’s lessons are this year’s successes when it comes to content marketing. The Content Marketing Institute and MarketingProfs released their 2017 B2B Content. read more.

Research: 4 Keys to Effective Enterprise Content Marketing

Type A Communications

April 26, 2016 The Content Marketing Institute keeps rolling out research that give marketers better perspective about the growing profession we’re in.

6 Content Marketing Research Tools You’ll Fall in Love With

Marketing Insider Group

If you want to know how to create content that people are actually searching for, you need to become a content marketing research expert. The post 6 Content Marketing Research Tools You’ll Fall in Love With appeared first on Marketing Insider Group. But it doesn’t have to be that hard or expensive! To uncover the top trends and topics of interest within your industry, you just have to roll up your sleeves and […].

2018 Government Contractor Research Released

Hinge Marketing

For example, high-growth firms were almost twice as likely as their no-growth peers to conduct frequent research on their target markets. Hinge makes an executive summary of the the 2018 government contractor research available at no cost. How Hinge Can Help: Let Hinge help you create and implement a research-based strategy to increase your organization’s visibility and growth. The post 2018 Government Contractor Research Released appeared first on Hinge Marketing.

Technology Services Research Released

Hinge Marketing

In this video blog, Liz Harr shares insights from the 2017 research on marketing and growth insights for the technology services industry. Hi, I’m Liz Harr and for those of you who know Hinge even a little, you probably know us for our research. Technology Online Marketing Research

Here's Why Editors Reject Your Guest Blog Pitches [New Research]

Hubspot

Inbound marketing: You know it’s all about using content to educate others and attract people to your brand. You create and distribute unique, valuable, educational content, and members of your audience take notice.

Thinking of Creating Original Research? 8 Things to Consider

Content Marketing Institute

If you’re thinking about conducting original research to use the data for your content marketing, there are important questions to ask before you get started. It’s research-informed content that can help position your brand as a thought leader and draw attention to your solutions.