Industrial Marketing for Manufacturers: New Research Findings

Industrial Marketing Today

FYI, I’m one of the keynote speakers at the … Industrial Marketing for Manufacturers: New Research Findings Read More » The post Industrial Marketing for Manufacturers: New Research Findings by Achinta Mitra appeared first on Industrial Marketing Today.

How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. The post How B2B Tech Marketing on Twitter is Changing (Research) appeared first on B2B Marketing Blog | Webbiquity.

How to Conduct PPC Keyword Research Easily

Act-On

Learn how to conduct paid digital advertising keyword research and use those terms to generate more conversions and better demand generation ROI. Demand and Lead Generation Marketing Strategy

How to Make Your Content More Relevant with Original Research

Marketing Insider Group

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. Often research is the best way to do that.”. Gust post from by Denise Dubie .

How B2B Marketing is Changing in 2018

Priorities Challenges Trends Introduction 3Methodology Research Findings and Insights We conducted in-depth phone interviews with 21 marketing executives at small-to-midsized. the stats about how the B2B buyer is really doing a significant portion of their research. 1How B2B Marketing.

Technology Content Marketing Challenges Revealed [CMI Research]

Marketing Insider Group

The Content Marketing Institute (CMI) released new research relating to technology content marketing. The post Technology Content Marketing Challenges Revealed [CMI Research] appeared first on Marketing Insider Group.

How Often Should You Blog? [Blog Post Frequency RESEARCH]

Marketing Insider Group

Blog Post Frequency RESEARCH] appeared first on Marketing Insider Group. In the world of content marketing, the lifeblood of your program is content. Much of that content is in blog form. Blogs help you attract new clients by answering questions and providing insights on their challenges.

B2B market research – 10 unique features

Savanta

Is B2B market research really that different from B2C? In this blog post Circle’s Andrew Dalglish explores the 10 key differences that make B2B research unique. These unique features of B2B markets have important implications when conducting B2B market research.

New research: Empathy and solving buying problems

B2B Lead Generation

You can read part one here: New research: Boost organic growth from current customers. Brent: The idea that empathy is the core principle of the entire book The Challenger Customer , I admit, is more of a personal opinion based on all of our research.

Keyword Research – It’s Not Just for SEO

Marketing Insider Group

Many businesses utilize keyword research for SEO purposes, trying to ensure they rocket to the top of relevant searches and get themselves in front of their customers. With that said, SEO is not the only reason your business should zero in on high-quality keyword research.

Mapping Personas in Your Marketing to Maximize Value

Speaker: Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales”

Five Expert Guides to SEO Keyword Research

Webbiquity

What other tools and resources are most valuable for keyword research? How can you use keyword research results more strategically? Find those answers and more here in a handful of the best expert SEO keyword research guides of the past year.

B2B content marketing research

Savanta

Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply don’t know the impact as measuring ROI is tough). Content marketing works.

Research Shows Larger Companies Have More Cohesive Digital Marketing Strategies

KoMarketing Associates

When it comes to developing a cohesive, effective digital strategy, new research suggests that marketers who come from larger companies may have an easier time doing so.

Say Something New: 10 Ways to Justify Original Research

Marketing Insider Group

The post Say Something New: 10 Ways to Justify Original Research appeared first on Marketing Insider Group. By Michele Linn “I am so tired of having nothing new to say. I feel like we are having the same conversation again and again.”

7 Cold Calling Tactics You Aren't Using but Should Be

Invest 10 minutes in research. I know to invest 10 minutes in research before every. 7 Cold Calling Tactics You. Aren‘t Using but Should Be WWW.MARKETJOY.COM Contact: +1 484-302-0110. hello@marketjoy.com Cold calling isn‘t dead; neither is it on its. deathbed.

Research Roundup – part 4

Hinge Marketing

Thanks for tuning into Hinge’s Research Roundup. For more research-backed insights, visit hingemarketing.com, connect with me on LinkedIn and follow me on Twitter @John_Tyreman. The post Research Roundup – part 4 appeared first on Hinge Marketing.

9 Things Marketers Need to Know About Original Research in 2019 [New Data] 

BuzzSumo

In BuzzSumo’s Content Trends report, author Steve Rayson found that authoritative content and original research are the two types of content most likely to get links and shares. In the past 12 months, 39% of marketers published original research . Research takes time.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects, it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic.

A Guide to Researching Leads Before a Sales Call

Marketing Insider Group

The post A Guide to Researching Leads Before a Sales Call appeared first on Marketing Insider Group. Not everyone’s a natural-born salesperson, and for a lot of professionals, the sales call is a daunting task.

Lead Generation Companies: How to Pick a Right One

Put some time and effort into research before choosing one. Lead Generation Companies: How to Pick a Right One WWW.MARKETJOY.COM Contact: +1 484-302-0110. hello@marketjoy.com Have you ever had a bad experience using a lead. generation company? If the answer is yes, you.

Nine Lessons in B2B Thought Leadership [Research]

Marketing Insider Group

The post Nine Lessons in B2B Thought Leadership [Research] appeared first on Marketing Insider Group. We surveyed over 200 senior executives at FTSE 350 organisations to better understand how they view and use content marketing.

2019 ABM Market Research Report: New Original Research for B2B Marketing Leaders

Engagio

The answers are here in the 2019 ABM Market Research Report. Engagio teamed up with Salesforce Pardot to engage 500 business leaders in an in-depth, original research study. Account Based Marketing researchThe adoption of Account Based Marketing continues to rise.

Keyword Research: How To

The Lead Agency

In order to identify the keywords that resonate with your target audience this, you could talk to your customers directly or by creating forums and community groups, as well conducting some of your own keyword research with a tool like Keyword Explorer. What is a Keyword?

Researching New Markets: A 3-Step Guide

SEMrush

Market ResearchA comprehensive guide by SEMrush helps to analyze a new market in three big steps. Based on best practices and functionalities of the brand new Market Explorer tool.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Ultimately, a well-researched, executed and. Paradigm of Strategic Value-Based. Discounting for the B2B Industry WWW.MARKETJOY.COM Contact: +1 484-302-0110. hello@marketjoy.com Discounting to attract new customers has been. a strategy for both salespeople and marketers.

MarTech: Research and Strategies Behind Utilization

Modern Marketing

Recently, Ascend2 and its research partners fielded the Marketing Technology Utilization Survey. What did the research find? Wise marketers will take note of the research and plan accordingly. On the week of March 18, 2019, 245 marketing influencers responded. The resulting summary report, called Marketing Technology Utilization , which was published in April of 2019, represented the opinions of all the segments that were surveyed.

What Makes Effective B2B Content Marketing? [Research]

Marketing Insider Group

The research found that there are four key things that the most effective content marketers are doing differently compared to their peers: They understand what successful content marketing looks like. Research] appeared first on B2B Marketing Insider.

Research: How Fashion E-Commerce Websites Generate Traffic

SEMrush

To help marketers and business owners save time on research activities and concentrate on their strategic goals, we have collected critical data that can assist them with future marketing decisions. Research Market Research

B2B content marketing research

Savanta

Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply don’t know the impact as measuring ROI is tough). Thought leadership research B2B content marketing B2B thought leadership Content marketing works.

The Sales Enablement Handbook

According to research the average length of the sales. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110. hello@marketjoy.com www.marketjoy.com | +1 484-302-0110 Sales Enablement is Not Sales Operations What is Sales Operations In the sphere of sales, it helps to get.

8 Keyword Research Tools for Search Engine Marketing in China

KoMarketing Associates

When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” Let’s take a look at what I consider the 8 most valuable keyword research tools in China.

5 Actions Backed by Research to Improve Your Content Marketing

Content Marketing Institute

Here’s a refresher of CMI’s 2019 research and resources to help. Continue reading → The post 5 Actions Backed by Research to Improve Your Content Marketing appeared first on Content Marketing Institute. Now is a great time to evaluate your content marketing.

Overcoming The Content Personalization Challenge With Buyer Persona Research

Tony Zambito

Buyer Persona Research. For example, use of marketing and content technology requires us to bring a design methodology to buyer persona research. Critical to buyer persona research is the use of qualitative research. by icon 54.

7 Things Successful Marketers Do With Original Research

Content Marketing Institute

Learn what marketers successfully conducting original research do differently than their counterparts in this new research. Plus, discover how to apply those attributes to your brand’s next research project.

How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

What Successful B2B Content Marketers Are Doing Differently [Research]

Marketing Insider Group

This was just one of the key findings from the seventh annual B2B Content Marketing Benchmarks, Budgets, and Trends research from Content Marketing Institute (CMI) and MarketingProfs released last month.