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Findings from Arizona State University’s Seidman Research Institute. We recently partnered with Arizona State University’s Seidman Research Institute to measure the effectiveness of our prison workforce development program. The now controversial 1994 U.S. MORE
The Content Marketing Institute (CMI) released new research relating to technology content marketing. The post Technology Content Marketing Challenges Revealed [CMI Research] appeared first on Marketing Insider Group. This in-depth report, Technology Content Marketing 2019: Benchmarks, Budgets, and Trends is based on responses from 364 content marketers in the technology industry. Most of the responses are from B2B brands, but perspectives from B2C marketers were also captured. MORE
Two recent research reports provide useful insights. But the SWZD research found that COVID-19 has acted as a “catalyst” for transformation, with 76% of businesses planning long-term IT and business process changes. MORE
It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Often the reason is that primary research takes too much time, effort, and resources—which would be hard to explain during budget defense season. MORE
It may be worth your while to conduct new persona research to understand what they need from you now. Persona research was just part of the discussion when we presented our session at the recent Strategy & Planning Series hosted by Demand Gen Report. The Value of Research. MORE
Why research for ABM? Researching about all high-value accounts can help in the attainment of an enhanced level of personalisation across all accounts. How research can humanize ABM? Simple desk-research can reveal deep insight into your target accounts. MORE
Audience research is a critical part of developing any marketing strategy but it’s not always given the time and attention it really needs. According to a survey of 1,600 marketers , a shocking 65% never or rarely conduct audience research. But why is audience research so important? MORE
But new research from Ceros reaffirms the growing need to create interactive and experiential content—not just to drive buyer engagement but to activate employee engagement and passion. The post The Immersive Content Movement: New Ceros Research appeared first on Content4Demand. MORE
One of the most crucial SEO tasks is keyword research. Good research will be handy in giving you what you need to rank better in result pages. We’re going to address it in this post: What is keyword research? How to do keyword research? What is keyword research? MORE
Researching your target markets is one of the smartest business moves you can make. Professional services firms that do frequent research on their target clients grow 2X faster and are more profitable than firms that do not. Target Market Research Defined. Secondary research. MORE
You can read part one here: New research: Boost organic growth from current customers. Brent: The idea that empathy is the core principle of the entire book The Challenger Customer , I admit, is more of a personal opinion based on all of our research. What we saw in our research is closer to where you are, which is, if you’re going to change the way a customer thinks about their business, the first thing you must understand is how they think about their business. MORE
The better job you do choosing your keywords, the better chance you’ll have of popping… The post How to Perform Effective Keyword Research appeared first on Benchmark Email. Getting one of those coveted top spots on the search results page requires more than just a dose of good luck. MORE
Whether you’re looking to improve your YouTube engagement or get started, keyword research is vital. Why Bother with YouTube Keyword Research? It’s smart to run keyword research before producing your videos so you can use terms and phrases to guide your topics. MORE
Those are among the findings in the 2020 State of B2B Influencer Marketing Research Report , just published by the team at TopRank Marketing. The post The State of B2B Influencer Marketing [Research] appeared first on B2B Marketing Blog | Webbiquity. MORE
Thanks for tuning into Hinge’s Research Roundup. For more research-backed insights, visit hingemarketing.com, connect with me on LinkedIn and follow me on Twitter @John_Tyreman. The post Research Roundup – part 4 appeared first on Hinge Marketing. Any Industry Research Video BlogsIn our recent study on professional services firms, we found that 87% of buyers will actually rule out a service provider before even talking with them. MORE
Most professional services executives place little value on research. Just the other day we presented the results of primary prospect research to one of our clients that had commissioned it. The real importance of research in business growth. Research is great premium content. MORE
Buyer Persona Research. For example, use of marketing and content technology requires us to bring a design methodology to buyer persona research. This is one of the main reasons why some companies still struggle with content personalization after they have gone through – what they believed to be – a buyer persona research initiative. Critical to buyer persona research is the use of qualitative research. by icon 54. MORE
When conducting market research for your professional services firm, there are several methods to choose from. If you want to paint the best picture of your marketplace and brand, you’ll need to utilize primary and secondary research as part of your market research process. MORE
Marketing research helps you discover your audience, competitors, and resources. If you’re new to marketing research, start with the basics in our marketing research guide. Market Research MORE
Blog Post Frequency RESEARCH] appeared first on Marketing Insider Group. In the world of content marketing, the lifeblood of your program is content. Much of that content is in blog form. Blogs help you attract new clients by answering questions and providing insights on their challenges. We believe strongly that blogging with consistency is necessary for content marketing to work. Frequency really does matter. But, […]. The post How Often Should You Blog? MORE
The way B2B technology buyers conduct research make buying decisions is changing. As the TrustRadius research reveals, “ 33% of vendors do not offer buyers any self-service options even though 87% of buyers want to self-serve their buying journey.” MORE
Market research is an important part of creating effective business strategy. Market ResearchWe’ll explore how it works, and what tools to use when getting started. MORE
According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% MORE
How to Succeed at Enterprise Account Research. How to Succeed at Enterprise Account Research. The post How to Succeed at Enterprise Account Research appeared first on Business Brainz. Listen to Podcast. MORE
Two recent research reports provide answers. The post How COVID-19 is Impacting B2B Technology Purchasing [Research] appeared first on B2B Marketing Blog | Webbiquity. Most of us can (vaguely) remember life before COVID-19: business optimism and aggressive purchasing plans for 2020. MORE
According to the latest research from LeadMD , only one in five business buyers is pessimistic about the future success of their business. Second, per the LeadMD research, buyers don’t expect you to stop marketing. MORE
The latest research from TrustRadius answers reveals some interesting insights. Here are five more key findings from the research. Previous research found that 59% of employees said they would prefer to work from home at least part of the time even after the pandemic. MORE
Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. This type of recent B2B research, accompanied by others in the past few years, points to the major influence customer experience now has in B2B. Understanding How Customers Desire and Perceive Experience Through Buyer Persona Research. Buyer persona research can play a role. MORE
Recently, Ascend2 and its research partners fielded the Marketing Technology Utilization Survey. What did the research find? Wise marketers will take note of the research and plan accordingly. On the week of March 18, 2019, 245 marketing influencers responded. The resulting summary report, called Marketing Technology Utilization , which was published in April of 2019, represented the opinions of all the segments that were surveyed. MORE
Research Related Topics Webbiquity
AUGUST 6, 2020
Those are among the findings in the 2020 State of B2B Influencer Marketing Research Report , just published by the team at TopRank Marketing. The post The State of B2B Influencer Marketing [Research] appeared first on B2B Marketing Blog | Webbiquity.
B2B Lead Generation
FEBRUARY 12, 2018
You can read part one here: New research: Boost organic growth from current customers. Brent: The idea that empathy is the core principle of the entire book The Challenger Customer , I admit, is more of a personal opinion based on all of our research. What we saw in our research is closer to where you are, which is, if you’re going to change the way a customer thinks about their business, the first thing you must understand is how they think about their business.
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Hinge Marketing
JULY 29, 2021
Most professional services executives place little value on research. Just the other day we presented the results of primary prospect research to one of our clients that had commissioned it. The real importance of research in business growth. Research is great premium content.
RockContent
FEBRUARY 9, 2021
One of the most crucial SEO tasks is keyword research. Good research will be handy in giving you what you need to rank better in result pages. We’re going to address it in this post: What is keyword research? How to do keyword research? What is keyword research?
Advertiser: ZoomInfo
In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.
SEMrush
APRIL 13, 2021
Market research is an important part of creating effective business strategy. Market ResearchWe’ll explore how it works, and what tools to use when getting started.
Benchmark Email
JULY 6, 2021
The better job you do choosing your keywords, the better chance you’ll have of popping… The post How to Perform Effective Keyword Research appeared first on Benchmark Email. Getting one of those coveted top spots on the search results page requires more than just a dose of good luck.
Marketing Insider Group
DECEMBER 21, 2020
According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Research from eMarketer released in August projected B2B ad spending to grow by 22.6%
BuzzSumo
JULY 29, 2020
Whether you’re looking to improve your YouTube engagement or get started, keyword research is vital. Why Bother with YouTube Keyword Research? It’s smart to run keyword research before producing your videos so you can use terms and phrases to guide your topics.
SEMrush
MARCH 11, 2021
Learn all the ins and outs of keyword research—what terms you need to know, what approaches you can take, and how you can make the most out of Semrush keyword research toolkit. Keyword Research
Advertiser: ZoomInfo
CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not. Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.
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Webbiquity
MAY 12, 2020
According to the latest research from LeadMD , only one in five business buyers is pessimistic about the future success of their business. Second, per the LeadMD research, buyers don’t expect you to stop marketing.
Marketing Insider Group
NOVEMBER 10, 2020
Audience research is a critical part of developing any marketing strategy but it’s not always given the time and attention it really needs. According to a survey of 1,600 marketers , a shocking 65% never or rarely conduct audience research. But why is audience research so important?
Webbiquity
SEPTEMBER 22, 2020
Two recent research reports provide answers. The post How COVID-19 is Impacting B2B Technology Purchasing [Research] appeared first on B2B Marketing Blog | Webbiquity. Most of us can (vaguely) remember life before COVID-19: business optimism and aggressive purchasing plans for 2020.
Oracle
JUNE 28, 2019
Recently, Ascend2 and its research partners fielded the Marketing Technology Utilization Survey. What did the research find? Wise marketers will take note of the research and plan accordingly. On the week of March 18, 2019, 245 marketing influencers responded. The resulting summary report, called Marketing Technology Utilization , which was published in April of 2019, represented the opinions of all the segments that were surveyed.
Advertiser: ZoomInfo
Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”
Webbiquity
OCTOBER 13, 2020
Two recent research reports provide useful insights. But the SWZD research found that COVID-19 has acted as a “catalyst” for transformation, with 76% of businesses planning long-term IT and business process changes.
BuzzSumo
JULY 13, 2020
Content Marketing SEO Blog Traffic Keyword Research
Tony Zambito
APRIL 17, 2016
Buyer Persona Research. For example, use of marketing and content technology requires us to bring a design methodology to buyer persona research. This is one of the main reasons why some companies still struggle with content personalization after they have gone through – what they believed to be – a buyer persona research initiative. Critical to buyer persona research is the use of qualitative research. by icon 54.
Hinge Marketing
FEBRUARY 7, 2019
Thanks for tuning into Hinge’s Research Roundup. For more research-backed insights, visit hingemarketing.com, connect with me on LinkedIn and follow me on Twitter @John_Tyreman. The post Research Roundup – part 4 appeared first on Hinge Marketing. Any Industry Research Video BlogsIn our recent study on professional services firms, we found that 87% of buyers will actually rule out a service provider before even talking with them.
Advertiser: ZoomInfo
When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.
Business Brainz
MARCH 21, 2021
Why research for ABM? Researching about all high-value accounts can help in the attainment of an enhanced level of personalisation across all accounts. How research can humanize ABM? Simple desk-research can reveal deep insight into your target accounts.
Webbiquity
JULY 14, 2020
The latest research from TrustRadius answers reveals some interesting insights. Here are five more key findings from the research. Previous research found that 59% of employees said they would prefer to work from home at least part of the time even after the pandemic.
Hinge Marketing
NOVEMBER 18, 2020
When conducting market research for your professional services firm, there are several methods to choose from. If you want to paint the best picture of your marketplace and brand, you’ll need to utilize primary and secondary research as part of your market research process.
Marketing Insider Group
APRIL 1, 2019
Blog Post Frequency RESEARCH] appeared first on Marketing Insider Group. In the world of content marketing, the lifeblood of your program is content. Much of that content is in blog form. Blogs help you attract new clients by answering questions and providing insights on their challenges. We believe strongly that blogging with consistency is necessary for content marketing to work. Frequency really does matter. But, […]. The post How Often Should You Blog?
Advertiser: ZoomInfo
While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.
Hinge Marketing
APRIL 15, 2020
Researching your target markets is one of the smartest business moves you can make. Professional services firms that do frequent research on their target clients grow 2X faster and are more profitable than firms that do not. Target Market Research Defined. Secondary research.
Content4Demand
NOVEMBER 25, 2020
But new research from Ceros reaffirms the growing need to create interactive and experiential content—not just to drive buyer engagement but to activate employee engagement and passion. The post The Immersive Content Movement: New Ceros Research appeared first on Content4Demand.
Tony Zambito
JUNE 5, 2016
Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. This type of recent B2B research, accompanied by others in the past few years, points to the major influence customer experience now has in B2B. Understanding How Customers Desire and Perceive Experience Through Buyer Persona Research. Buyer persona research can play a role.
Business Brainz
JULY 7, 2021
How to Succeed at Enterprise Account Research. How to Succeed at Enterprise Account Research. The post How to Succeed at Enterprise Account Research appeared first on Business Brainz. Listen to Podcast.
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
Your marketing team may build perfect personas and have excellent research, but if the sales and operations team aren’t aligned, you're missing out on opportunities to move potential buyers to the next stage of the funnel.
Content4Demand
DECEMBER 11, 2020
It may be worth your while to conduct new persona research to understand what they need from you now. Persona research was just part of the discussion when we presented our session at the recent Strategy & Planning Series hosted by Demand Gen Report. The Value of Research.
SEMrush
APRIL 29, 2021
Marketing research helps you discover your audience, competitors, and resources. If you’re new to marketing research, start with the basics in our marketing research guide. Market Research
Marketing Insider Group
MARCH 7, 2019
The Content Marketing Institute (CMI) released new research relating to technology content marketing. The post Technology Content Marketing Challenges Revealed [CMI Research] appeared first on Marketing Insider Group. This in-depth report, Technology Content Marketing 2019: Benchmarks, Budgets, and Trends is based on responses from 364 content marketers in the technology industry. Most of the responses are from B2B brands, but perspectives from B2C marketers were also captured.
Televerde
JANUARY 14, 2020
Findings from Arizona State University’s Seidman Research Institute. We recently partnered with Arizona State University’s Seidman Research Institute to measure the effectiveness of our prison workforce development program. The now controversial 1994 U.S.
Advertiser: ZoomInfo
Leveraging the latest industry research, this eBook highlights the impact of direct dial phone numbers on sales productivity with the goal of empowering reps to have more conversations with prospects, and consequently, schedule more meetings, increase opportunities, and close more business - fast.
PureB2B
JUNE 8, 2021
It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Often the reason is that primary research takes too much time, effort, and resources—which would be hard to explain during budget defense season.
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