The State of B2B Influencer Marketing [Research]

Webbiquity

Those are among the findings in the 2020 State of B2B Influencer Marketing Research Report , just published by the team at TopRank Marketing. The post The State of B2B Influencer Marketing [Research] appeared first on B2B Marketing Blog | Webbiquity.

Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Research from eMarketer released in August projected B2B ad spending to grow by 22.6%

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Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

The way B2B technology buyers conduct research make buying decisions is changing. As the TrustRadius research reveals, “ 33% of vendors do not offer buyers any self-service options even though 87% of buyers want to self-serve their buying journey.”

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How to Do a Keyword Research for Your SEO Strategy

RockContent

One of the most crucial SEO tasks is keyword research. Good research will be handy in giving you what you need to rank better in result pages. We’re going to address it in this post: What is keyword research? How to do keyword research? What is keyword research?

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

The Complete Guide to Audience Research, Segmentation, and Targeting

Marketing Insider Group

Audience research is a critical part of developing any marketing strategy but it’s not always given the time and attention it really needs. According to a survey of 1,600 marketers , a shocking 65% never or rarely conduct audience research. But why is audience research so important?

How to Do Effective YouTube Keyword Research

BuzzSumo

Whether you’re looking to improve your YouTube engagement or get started, keyword research is vital. Why Bother with YouTube Keyword Research? It’s smart to run keyword research before producing your videos so you can use terms and phrases to guide your topics.

B2B Buying Trends for 2021: Latest Research

Webbiquity

Two recent research reports provide useful insights. But the SWZD research found that COVID-19 has acted as a “catalyst” for transformation, with 76% of businesses planning long-term IT and business process changes.

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New Research: How and Why Some Technology and Software Firms Grow More

Hinge Marketing

The Hinge Research Institute’s newly published 2021 High Growth Study: Technology and Software Edition looks at and helps both types of firms. Insight #1: High Growth Technology and Software Firms Conduct More Research. Technology High Growth Research Strategy

How COVID-19 is Impacting B2B Technology Purchasing [Research]

Webbiquity

Two recent research reports provide answers. The post How COVID-19 is Impacting B2B Technology Purchasing [Research] appeared first on B2B Marketing Blog | Webbiquity. Most of us can (vaguely) remember life before COVID-19: business optimism and aggressive purchasing plans for 2020.

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

A Two-Pronged Approach to Your Market Research Process

Hinge Marketing

When conducting market research for your professional services firm, there are several methods to choose from. If you want to paint the best picture of your marketplace and brand, you’ll need to utilize primary and secondary research as part of your market research process.

MarTech: Research and Strategies Behind Utilization

Oracle

Recently, Ascend2 and its research partners fielded the Marketing Technology Utilization Survey. What did the research find? Wise marketers will take note of the research and plan accordingly. On the week of March 18, 2019, 245 marketing influencers responded. The resulting summary report, called Marketing Technology Utilization , which was published in April of 2019, represented the opinions of all the segments that were surveyed.

The Immersive Content Movement: New Ceros Research

Content4Demand

But new research from Ceros reaffirms the growing need to create interactive and experiential content—not just to drive buyer engagement but to activate employee engagement and passion. The post The Immersive Content Movement: New Ceros Research appeared first on Content4Demand.

Research Roundup – part 4

Hinge Marketing

Thanks for tuning into Hinge’s Research Roundup. For more research-backed insights, visit hingemarketing.com, connect with me on LinkedIn and follow me on Twitter @John_Tyreman. The post Research Roundup – part 4 appeared first on Hinge Marketing. Any Industry Research Video BlogsIn our recent study on professional services firms, we found that 87% of buyers will actually rule out a service provider before even talking with them.

3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

Technology Content Marketing Challenges Revealed [CMI Research]

Marketing Insider Group

The Content Marketing Institute (CMI) released new research relating to technology content marketing. The post Technology Content Marketing Challenges Revealed [CMI Research] appeared first on Marketing Insider Group. This in-depth report, Technology Content Marketing 2019: Benchmarks, Budgets, and Trends is based on responses from 364 content marketers in the technology industry. Most of the responses are from B2B brands, but perspectives from B2C marketers were also captured.

How Often Should You Blog? [Blog Post Frequency RESEARCH]

Marketing Insider Group

Blog Post Frequency RESEARCH] appeared first on Marketing Insider Group. In the world of content marketing, the lifeblood of your program is content. Much of that content is in blog form. Blogs help you attract new clients by answering questions and providing insights on their challenges. We believe strongly that blogging with consistency is necessary for content marketing to work. Frequency really does matter. But, […]. The post How Often Should You Blog?

B2B Marketing in Pandemic Times: Here’s What to Do NOW (Research)

Webbiquity

According to the latest research from LeadMD , only one in five business buyers is pessimistic about the future success of their business. Research from TrustRadius (quoted by LeadMD) found that the share of companies expecting to spend more on B2B software this year plunged from 40% on March 18 to just 15% on April 9, while the proportion planning to spend less jumped from 18% to 31%. Second, per the LeadMD research, buyers don’t expect you to stop marketing.

Persona Research: Support Buyer-Focused Content with New Insights

Content4Demand

It may be worth your while to conduct new persona research to understand what they need from you now. Persona research was just part of the discussion when we presented our session at the recent Strategy & Planning Series hosted by Demand Gen Report. The Value of Research.

The Impact of Direct Dials on Sales Productivity

Leveraging the latest industry research, this eBook highlights the impact of direct dial phone numbers on sales productivity with the goal of empowering reps to have more conversations with prospects, and consequently, schedule more meetings, increase opportunities, and close more business - fast.

How to Conduct PPC Keyword Research Easily

Act-On

Learn how to conduct paid digital advertising keyword research and use those terms to generate more conversions and better demand generation ROI. Demand and Lead Generation Marketing Strategy

Conducting Market Research with Limited Resources

Act-On

Most businesses can't afford to conceive, coordinate, and conduct in-depth market research, but that doesn't mean you can't harvest valuable data through other means. Here are several methods for collecting useful market research without spending a dime. Content

Amazon Keyword Research: An In-Depth Guide

SEMrush

In this guide, we’re going to talk you through the different ways to do Amazon keyword research and help you to understand how to properly use keywords on the platform, including a look at optimizing your product titles, descriptions and finding and using the hidden keywords feature in your Seller Central account. SEO

How to Increase Blog Traffic with Simple Keyword Research

BuzzSumo

Content Marketing SEO Blog Traffic Keyword Research

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

2021 B2B Content Marketing: What Now? [New Research]

Content Marketing Institute

In its 11th year, the annual Content Marketing Institute B2B research delves into industry benchmarks, budgets, and trends. New Research] appeared first on Content Marketing Institute.

How to Do Mobile Keyword Research

SEMrush

Here’s how to do mobile keyword research to ensure good search engine optimization. Mobile internet search is now more prevalent than desktop.

The Right Way to Do Keyword Research

BenchmarkONE

Keyword research is the first step in a well-thought-out and successful SEO strategy. Because keyword research is such a determining factor in whether or not prospects discover your business, it’s natural to want to handle it with the utmost of care. Perform Regular Keyword Research.

How the Tech Sector Has Adjusted to COVID-19: Five Findings from Research

Webbiquity

The latest research from TrustRadius answers reveals some interesting insights. Here are five more key findings from the research. Previous research found that 59% of employees said they would prefer to work from home at least part of the time even after the pandemic. A couple of things stand out as either surprising or extremely valuable insights,” said Megan Headley , VP of Research here at TrustRadius.

Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Your marketing team may build perfect personas and have excellent research, but if the sales and operations team aren’t aligned, you're missing out on opportunities to move potential buyers to the next stage of the funnel.

Research Reports

SWZD

EMEDIA'S LEAD GENERATION RESEARCH REPORTS emedia is proud to sponsor original research for the benefit of the B2B lead generation community. Article Research Reports Homepage Resourcestable cellpadding="10" cellspacing="20".

Sourcing Content Syndication Vendors [Research Tips Included]

PureB2B

How, where, and why do I begin this research? Research Recommendations. When you start researching content syndication vendors, you’ll realize there is almost no end to amount of solutions that are available. Research Recommendation. Research Recommendations.

15 Indispensable Company Research Tools for B2B Sales Reps

Zoominfo

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. For this reason, we’ve put together the ultimate list of company research tools for sales reps. In fact, we’ve spoken at length about Reddit’s value as a market research tool.

6 Simple Steps to Niche Marketing Research

Spiralytics

If you want to guide your business to success, you'll need to research your niche first. The post 6 Simple Steps to Niche Marketing Research appeared first on Spiralytics Inc. Digital Marketing niche marketing

How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

New Research: Consulting Buyer Criteria and Priorities are Changing? How? Why?

Hinge Marketing

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. Using phone interviews and online surveys, we researched 362 buyers and 369 sellers of consulting services.