How Does Qualitative Research Support Captivating Story Creation?

Vision Edge Marketing

Qualitative research provides one of the best analytical methods to inform and create this connection with customers. Qualitative research clarifies quantitative findings. To use qualitative research to build out the story, you will want to create a discussion guide.

The Most Effective Guide to Keyword Research

Marketing Insider Group

Keyword research! Keyword research is the foundation for your overall content strategy. Here’s the problem: many people — even professional marketers— see keyword research as a simple process that lists focus words and phrases and dumps them as much as possible into blog articles.


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Keyword Research Guide


Most keyword research spews out a huge list of terms that have no meaning, no context, and no value. Keyword ResearchAt the end of the day, you’re still left wondering how to write just one article, let alone build out a topic cluster or heaven forbid an entire site.

Market Research Guide

Excelsior Research

Market Research Guide. A step-by-step guide to completing your own market research. Also, companies have realized the importance of market research for the business. A snippet from Statista , Research plays a pivotal role in the product line and audience segmentation.

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study, with the aim of discovering the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn 5 key insights into what you can do today!

Matillion appoints Tomorrow People to lead persona research and development

Tomorrow People

Leading cloud integration software company Matillion has appointed go-to-market agency Tomorrow People to conduct original market research, which will be used to improve product messaging and positioning.

Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports


Here are key findings from 10 research reports released since the beginning of April, 2022. In a study conducted by Zoom and Qualtrics Research , 80% of U.S. Image credit: Zoom and Qualtrics Research.

12 Best Keyword Research Tools


There are plenty of helpful keyword research tools out there, both free and paid. Keyword ResearchTake a look at some of our favorites before trying them out!

Why Keyword Research is necessary for your website rank?

Excelsior Research

Why Keyword Research is necessary for your website rank? To understand how keyword will scale your website ranking, you need to know how keyword research will play a vital role in your digital presence. Why Keyword Research is necessary for your website rank?

The State of B2B Influencer Marketing [Research]


Those are among the findings in the 2020 State of B2B Influencer Marketing Research Report , just published by the team at TopRank Marketing. The post The State of B2B Influencer Marketing [Research] appeared first on B2B Marketing Blog | Webbiquity.

Put Your Data to Work: The Complete Playbook

Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.

How B2B Content Marketing Has Changed and What To Do Next [Research]


But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. The post How B2B Content Marketing Has Changed and What To Do Next [Research] appeared first on B2B Marketing Blog | Webbiquity.

The Importance of Research In Business Growth

Hinge Marketing

Most professional services firms place little value on research. Just the other day we presented the results of client and prospect research to one of our clients. The Real Importance of Research in Business Growth. In short, research will help you grow your firm.

New research: Empathy and solving buying problems

B2B Lead Generation

You can read part one here: New research: Boost organic growth from current customers. Brent: The idea that empathy is the core principle of the entire book The Challenger Customer , I admit, is more of a personal opinion based on all of our research. What we saw in our research is closer to where you are, which is, if you’re going to change the way a customer thinks about their business, the first thing you must understand is how they think about their business.

What is Market Research?


Market research is an important part of creating effective business strategy. Market ResearchWe’ll explore how it works, and what tools to use when getting started.

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

Advanced Keyword Research with Semrush (Ft. Keyword Magic Tool)


Keyword ResearchThis guide will show you how to find the best keywords for your article’s structure and for getting a featured snippet using the full power of the Semrush Keyword Tool.

Seven Ways B2B Tech Buying Behavior is Changing [Research]


The way B2B technology buyers conduct research make buying decisions is changing. As the TrustRadius research reveals, “ 33% of vendors do not offer buyers any self-service options even though 87% of buyers want to self-serve their buying journey.”

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B2B Content Marketing Budgets Set to Grow in 2022 [Research]

Marketing Insider Group

Prioritize your customers and do the research necessary to set yourself up for success. From SEO research to technical writing, if you’re one of the companies with only ‘one-to-none’ employees in your content marketing wheelhouse, this process can be grueling. Research Based Strategy.

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How to Do a Keyword Research for Your SEO Strategy


One of the most crucial SEO tasks is keyword research. Good research will be handy in giving you what you need to rank better in result pages. We’re going to address it in this post: What is keyword research? How to do keyword research? What is keyword research?

7 Secrets of Effective Management for Remote Employees and Teams

In this white paper, we will review in more detail the challenges that virtual team managers face as remote work accelerates, and how companies are successfully overcoming these challenges with creative problem-solving.

Keyword Research Tools: The Complete List


Keyword Research SEO toolsA look at 31 different tools you can use to find profitable keywords and formulate a winning SEO content strategy.

What Will the Future of Remote Work Look Like? New Research


A new research study provides the most accurate picture yet. The Future of Remote Work , a new research study from Spiceworks Ziff Davis (SWZD), provides a detailed examination of trends and projections about work structure. ” Here are four key findings from the SWZD research.

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A Two-Pronged Approach to Your Market Research Process

Hinge Marketing

When conducting market research for your professional services firm, there are several methods to choose from. If you want to paint the best picture of your marketplace and brand, you’ll need to utilize primary and secondary research as part of your market research process.

The Ultimate Keyword Research Guide for SEO


Ready to get serious about keyword research? Check out our in-depth guide to keyword research and get the insight you need to start planning irresistible content today. Keyword Research

How to Increase Your Research Efficiency and Move You From Insights to Action, Faster

Speaker: Michele Ronsen, UX Expert and Founder of Curiosity Tank

Join Michele Ronsen, UX Expert and Founder of Curiosity Tank, for an illuminating conversation on the ins and outs of efficient and effective UX research. This will be an interactive session! Bring your questions for Michele to answer live.

Original Research: The Best Way to Establish Brand Authority in Your Niche


One of the best ways to do that is with content that you support with original research. Let's dive in to a few types of research endeavors that will keep your company on top. Why should the world’s largest companies establish brand authority?

B2B Buying Trends for 2021: Latest Research


Two recent research reports provide useful insights. But the SWZD research found that COVID-19 has acted as a “catalyst” for transformation, with 76% of businesses planning long-term IT and business process changes.

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Improve Your SEO Research With SEO Tools


SEO research is a multifaceted, long-term process. An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. Without them, it’s impossible to perform even the most basic SEO research tasks.

How to Use Semrush for Keyword Research


Learn all the ins and outs of keyword research—what terms you need to know, what approaches you can take, and how you can make the most out of Semrush keyword research toolkit. Keyword Research

Product Managers & UX Research: How Bridging the Experience Gap Can Propel Teams Forward

Speaker: Shakima Jackson-Martinez, Director of Diversity, Equity, and Inclusion, and Kristin Zibell, Director of Research Products and Services

If you asked a member of a historically underrepresented group about their experience with your product, what do you think they would say? Your product needs feedback from diverse and marginalized populations to ensure you meet their needs

Using MarketMuse for Keyword Research


MarketMuse complements your existing keyword research workflow - answering critical questions that your current techstack can't. The post Using MarketMuse for Keyword Research appeared first on MarketMuse.

Humanizing your Account-Based Marketing? Start with Research

Business Brainz

Why research for ABM? Researching about all high-value accounts can help in the attainment of an enhanced level of personalisation across all accounts. How research can humanize ABM? Simple desk-research can reveal deep insight into your target accounts.

The Complete Guide to Audience Research, Segmentation, and Targeting

Marketing Insider Group

Audience research is a critical part of developing any marketing strategy but it’s not always given the time and attention it really needs. According to a survey of 1,600 marketers , a shocking 65% never or rarely conduct audience research. But why is audience research so important?

The 12 Best Competitive Intelligence Tools for Market Research


Market ResearchDiscover the competition and reveal strategies and tactics of any industry player with these top 12 competitive intelligence tools, including Semrush Market Explorer and Semrush Traffic Analytics.

Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Your marketing team may build perfect personas and have excellent research, but if the sales and operations team aren’t aligned, you're missing out on opportunities to move potential buyers to the next stage of the funnel.

Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Research from eMarketer released in August projected B2B ad spending to grow by 22.6%

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The Ultimate Keyword Research Checklist


This checklist offers a straightforward process that anyone can use to start building master lists of target keywords in any market or niche. Advanced SEO

The 12 Best Competitive Intelligence Tools for Market Research


Market ResearchDiscover the competition and reveal strategies and tactics of any industry player with these top 12 competitive intelligence tools, including Semrush Market Explorer and Semrush Traffic Analytics.

How to Do Effective YouTube Keyword Research


Whether you’re looking to improve your YouTube engagement or get started, keyword research is vital. Why Bother with YouTube Keyword Research? It’s smart to run keyword research before producing your videos so you can use terms and phrases to guide your topics.

How to Overcome the Pain Points of Your CRM

CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not. Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.