New research: Empathy and solving buying problems

B2B Lead Generation

You can read part one here: New research: Boost organic growth from current customers. Brent: The idea that empathy is the core principle of the entire book The Challenger Customer , I admit, is more of a personal opinion based on all of our research.

How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. The post How B2B Tech Marketing on Twitter is Changing (Research) appeared first on B2B Marketing Blog | Webbiquity.

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Technology Content Marketing Challenges Revealed [CMI Research]

Marketing Insider Group

The Content Marketing Institute (CMI) released new research relating to technology content marketing. The post Technology Content Marketing Challenges Revealed [CMI Research] appeared first on Marketing Insider Group.

How to Conduct PPC Keyword Research Easily

Act-On

Learn how to conduct paid digital advertising keyword research and use those terms to generate more conversions and better demand generation ROI. Demand and Lead Generation Marketing Strategy

Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Your marketing team may build perfect personas and have excellent research, but if the sales and operations team aren’t aligned, you're missing out on opportunities to move potential buyers to the next stage of the funnel.

Research Roundup – part 4

Hinge Marketing

Thanks for tuning into Hinge’s Research Roundup. For more research-backed insights, visit hingemarketing.com, connect with me on LinkedIn and follow me on Twitter @John_Tyreman. The post Research Roundup – part 4 appeared first on Hinge Marketing.

Conducting Market Research with Limited Resources

Act-On

Most businesses can't afford to conceive, coordinate, and conduct in-depth market research, but that doesn't mean you can't harvest valuable data through other means. Here are several methods for collecting useful market research without spending a dime.

How Often Should You Blog? [Blog Post Frequency RESEARCH]

Marketing Insider Group

Blog Post Frequency RESEARCH] appeared first on Marketing Insider Group. In the world of content marketing, the lifeblood of your program is content. Much of that content is in blog form. Blogs help you attract new clients by answering questions and providing insights on their challenges.

How to Make Your Content More Relevant with Original Research

Marketing Insider Group

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. Often research is the best way to do that.”. Gust post from by Denise Dubie .

Five Expert Guides to SEO Keyword Research

Webbiquity

What other tools and resources are most valuable for keyword research? How can you use keyword research results more strategically? Find those answers and more here in a handful of the best expert SEO keyword research guides of the past year.

Mapping Personas in Your Marketing to Maximize Value

Speaker: Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales”

Research: How Fashion E-Commerce Websites Generate Traffic

SEMrush

To help marketers and business owners save time on research activities and concentrate on their strategic goals, we have collected critical data that can assist them with future marketing decisions. Research Market Research

Keyword Research – It’s Not Just for SEO

Marketing Insider Group

Many businesses utilize keyword research for SEO purposes, trying to ensure they rocket to the top of relevant searches and get themselves in front of their customers. With that said, SEO is not the only reason your business should zero in on high-quality keyword research.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects, it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic.

13 Best Keyword Research Tools to Boost Your Organic Traffic

Optinmonster

In this guide, we’re sharing our picks for the best keyword research tools to help you boost your traffic. One of the best ways to solve that problem and boost your traffic is with keyword research tools. By including keyword research tools in your content marketing toolbox.

The Key to Marketers’ Happiness

Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs

How to Research like HubSpot’s Research Team

Hubspot

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. Tips from HubSpot Researchers.

Research Roundup – part 5

Hinge Marketing

Thanks for tuning into Hinge’s Research Roundup. For more research-backed insights, visit hingemarketing.com, connect with me on LinkedIn and follow me on Twitter @John_Tyreman. The post Research Roundup – part 5 appeared first on Hinge Marketing.

Research: How Y Combinator Graduates Hacked the Website Traffic Growth

SEMrush

Research of 133 companies and top-performing marketing strategies. Market Research ResearchLearn how Y Combinator March 2018 graduates made it (or not) after the investment. How did they hack the website traffic growth? Which startups revealed the highest potential?

Research Shows Larger Companies Have More Cohesive Digital Marketing Strategies

KoMarketing Associates

When it comes to developing a cohesive, effective digital strategy, new research suggests that marketers who come from larger companies may have an easier time doing so.

How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

How to Research like HubSpot’s Research Team

Hubspot

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. Tips from HubSpot Researchers.

[SEMrush Research]: 15 Content Optimization Practices

SEMrush

The research helps you to take a look at the best practices in the world of content writers, not from the theoretical side, but in how people are actually creating and optimizing their content. Content Marketing Research

Researching New Markets: A 3-Step Guide

SEMrush

Market ResearchA comprehensive guide by SEMrush helps to analyze a new market in three big steps. Based on best practices and functionalities of the brand new Market Explorer tool.

Nine Lessons in B2B Thought Leadership [Research]

Marketing Insider Group

The post Nine Lessons in B2B Thought Leadership [Research] appeared first on Marketing Insider Group. We surveyed over 200 senior executives at FTSE 350 organisations to better understand how they view and use content marketing.

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Top 19 Competitive Intelligence Tools for Advanced Market Research

SEMrush

Market ResearchDiscover the competition and reveal strategies and tactics of any industry player with these top 19 competitive intelligence tools, including SEMrush Market Explorer and SEMrush Traffic Analytics.

Keyword Research and The Search Volume Illusion

MarketMuse

The post Keyword Research and The Search Volume Illusion appeared first on MarketMuse. Keyword ResearchA look at how and why low-volume keywords can generate a substantial amount of traffic.

Say Something New: 10 Ways to Justify Original Research

Marketing Insider Group

The post Say Something New: 10 Ways to Justify Original Research appeared first on Marketing Insider Group. By Michele Linn “I am so tired of having nothing new to say. I feel like we are having the same conversation again and again.”

A Guide to Researching Leads Before a Sales Call

Marketing Insider Group

The post A Guide to Researching Leads Before a Sales Call appeared first on Marketing Insider Group. Not everyone’s a natural-born salesperson, and for a lot of professionals, the sales call is a daunting task.

4 Steps to Developing Your Customer Care Strategy

How to Use SEMrush for Keyword Research

SEMrush

Learn all the ins and outs of keyword research—what terms you need to know, what approaches you can take, and how you can make the most out of SEMrush keyword research toolkit.

How Does Treating LinkedIn Like It Was Twitter Impact Results for B2B? [Research]

Webbiquity

Research] appeared first on B2B Marketing Blog | Webbiquity. The top two social networks for B2B marketers, LinkedIn and Twitter, are different in several important ways. And marketers generally use them differently.

Keyword Research: How To

The Lead Agency

In order to identify the keywords that resonate with your target audience this, you could talk to your customers directly or by creating forums and community groups, as well conducting some of your own keyword research with a tool like Keyword Explorer. What is a Keyword?

MarTech: Research and Strategies Behind Utilization

Modern Marketing

Recently, Ascend2 and its research partners fielded the Marketing Technology Utilization Survey. What did the research find? Wise marketers will take note of the research and plan accordingly. On the week of March 18, 2019, 245 marketing influencers responded. The resulting summary report, called Marketing Technology Utilization , which was published in April of 2019, represented the opinions of all the segments that were surveyed.

Co-branding with Research: Making Your B2B Content Stand Out

Hinge Marketing

Source: Seismic, Hinge Research Institute. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. Source: Hinge Research Institute. Launching with Co-branding with Research.

Software Research Reports and the Marketing Automation Selection Process

Act-On

Tech companies like to point to their recognition in various analyst reports, but have you ever wondered how they wound up in those reports to begin with? Marketing Automation Marketing Strategy