Webbiquity

AUGUST 6, 2020

Those are among the findings in the 2020 State of B2B Influencer Marketing Research Report , just published by the team at TopRank Marketing. The post The State of B2B Influencer Marketing [Research] appeared first on B2B Marketing Blog | Webbiquity. Influencer Marketing Marketing Research 2020 State of B2B Influencer Marketing Research Report Ann Handley B2B influencer marketing Brian Solis Katie Martell Keith Jackson Lee Odden Sky Cassidy Tamara McCleary TopRank

Research 158

Research B2B Podcast B2C 158

B2B Lead Generation

FEBRUARY 12, 2018

You can read part one here: New research: Boost organic growth from current customers. Brent: The idea that empathy is the core principle of the entire book The Challenger Customer , I admit, is more of a personal opinion based on all of our research. What we saw in our research is closer to where you are, which is, if you’re going to change the way a customer thinks about their business, the first thing you must understand is how they think about their business.

Research 222

Research Buy Buyer Personas Persona 222

Webbiquity

MAY 12, 2020

According to the latest research from LeadMD , only one in five business buyers is pessimistic about the future success of their business. Research from TrustRadius (quoted by LeadMD) found that the share of companies expecting to spend more on B2B software this year plunged from 40% on March 18 to just 15% on April 9, while the proportion planning to spend less jumped from 18% to 31%. Second, per the LeadMD research, buyers don’t expect you to stop marketing.

Research 210

Research Purchase Terms and Conditions B2B 210

Webbiquity

JULY 14, 2020

The latest research from TrustRadius answers reveals some interesting insights. Here are five more key findings from the research. Previous research found that 59% of employees said they would prefer to work from home at least part of the time even after the pandemic. A couple of things stand out as either surprising or extremely valuable insights,” said Megan Headley , VP of Research here at TrustRadius.

Research 167

Research Work Environment Studies 167

Advertiser: ZoomInfo

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

Zoominfo

PureB2B

SEPTEMBER 16, 2020

How, where, and why do I begin this research? Research Recommendations. When you start researching content syndication vendors, you’ll realize there is almost no end to amount of solutions that are available. Research Recommendation. Research Recommendations.

Vendor 84

Vendor Research Tips Buyer Personas 84

Hinge Marketing

APRIL 15, 2020

Researching your target markets is one of the smartest business moves you can make. Professional services firms that do frequent research on their target clients grow 2X faster and are more profitable than firms that do not. Target Market Research Defined. Secondary research.

Research 88

Research Target Service Psychographic 88

Modern Marketing

JUNE 28, 2019

Recently, Ascend2 and its research partners fielded the Marketing Technology Utilization Survey. What did the research find? Wise marketers will take note of the research and plan accordingly. On the week of March 18, 2019, 245 marketing influencers responded. The resulting summary report, called Marketing Technology Utilization , which was published in April of 2019, represented the opinions of all the segments that were surveyed.

Research 178

Research Strategy Survey Eloqua 178

Marketing Insider Group

OCTOBER 24, 2018

Many businesses utilize keyword research for SEO purposes, trying to ensure they rocket to the top of relevant searches and get themselves in front of their customers. With that said, SEO is not the only reason your business should zero in on high-quality keyword research.

Keyword 257

Keyword Research SEO Relevance 257

BuzzSumo

JULY 29, 2020

Whether you’re looking to improve your YouTube engagement or get started, keyword research is vital. Why Bother with YouTube Keyword Research? It’s smart to run keyword research before producing your videos so you can use terms and phrases to guide your topics. Effective YouTube keyword research ( and optimization ) is the key to engagement. Start Your Keyword Research with YouTube’s Autocomplete. Use the BuzzSumo Keyword Research Tool to Find Ideas.

Keyword 66

Keyword Youtube Research Effective 66

Advertiser: ZoomInfo

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

CRM

Conductor

APRIL 21, 2020

With this in mind, we created this list of Covid-19 keyword research tips so you can identify the terms that matter most to your customers and support them through this hard time. These requests can be a good data source for keyword research.

Keyword 91

Keyword Research Tips FAQ 91

Hinge Marketing

FEBRUARY 7, 2019

Thanks for tuning into Hinge’s Research Roundup. For more research-backed insights, visit hingemarketing.com, connect with me on LinkedIn and follow me on Twitter @John_Tyreman. The post Research Roundup – part 4 appeared first on Hinge Marketing. Any Industry Research Video BlogsIn our recent study on professional services firms, we found that 87% of buyers will actually rule out a service provider before even talking with them.

Research 76

Research Rules Studies Service 76

Webbiquity

JANUARY 7, 2014

What other tools and resources are most valuable for keyword research? How can you use keyword research results more strategically? Find those answers and more here in a handful of the best expert SEO keyword research guides of the past year. Keyword Research 101: How to Discover New Keywords for Your Business by HubSpot. Confused by Google’s new “lite” keyword research tool? The Hidden Guide To Keyword Research by Reporb SEO Business Courses.

Keyword 196

Keyword Research SEO Search Engine 196

PureB2B

SEPTEMBER 16, 2020

How, where, and why do I begin this research? Research Recommendations. When you start researching content syndication vendors, you’ll realize there is almost no end to amount of solutions that are available. Research Recommendation. Research Recommendations.

Vendor 62

Vendor Research Tips Buyer Personas 62

Advertiser: ZoomInfo

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

Organization

SEMrush

NOVEMBER 13, 2018

The research helps you to take a look at the best practices in the world of content writers, not from the theoretical side, but in how people are actually creating and optimizing their content. Content Marketing Research

Research 114

Research Practices Optimization Best Practice 114

Marketing Insider Group

APRIL 1, 2019

Blog Post Frequency RESEARCH] appeared first on Marketing Insider Group. In the world of content marketing, the lifeblood of your program is content. Much of that content is in blog form. Blogs help you attract new clients by answering questions and providing insights on their challenges. We believe strongly that blogging with consistency is necessary for content marketing to work. Frequency really does matter. But, […]. The post How Often Should You Blog?

Frequency 220

Frequency Research Question Work 220

Act-On

AUGUST 27, 2019

Learn how to conduct paid digital advertising keyword research and use those terms to generate more conversions and better demand generation ROI. Demand and Lead Generation Marketing Strategy

Keyword 125

Keyword PPC Research Demand Generation 125

Act-On

MAY 9, 2019

Most businesses can't afford to conceive, coordinate, and conduct in-depth market research, but that doesn't mean you can't harvest valuable data through other means. Here are several methods for collecting useful market research without spending a dime. Content

Resources 130

Resources Research Spending Business 130

Advertiser: ZoomInfo

Leveraging the latest industry research, this eBook highlights the impact of direct dial phone numbers on sales productivity with the goal of empowering reps to have more conversations with prospects, and consequently, schedule more meetings, increase opportunities, and close more business - fast.

Product

Marketing Insider Group

FEBRUARY 13, 2017

The post Nine Lessons in B2B Thought Leadership [Research] appeared first on Marketing Insider Group. We surveyed over 200 senior executives at FTSE 350 organisations to better understand how they view and use content marketing.

Research 220

Research B2B Survey View 220

Hinge Marketing

JANUARY 9, 2020

Source: Seismic, Hinge Research Institute. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. Source: Hinge Research Institute. Launching with Co-branding with Research.

Research 99

Research Brand Branding Differentiation 99

Webbiquity

JULY 19, 2016

That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects, it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic. Here are 17 of the best keyword research tools according to expert reviewers. Sample review: “Use Ubersuggest to help with your keyword research.

Keyword 178

Keyword SEM Tools Research 178

Marketing Insider Group

SEPTEMBER 13, 2018

The post A Guide to Researching Leads Before a Sales Call appeared first on Marketing Insider Group. Not everyone’s a natural-born salesperson, and for a lot of professionals, the sales call is a daunting task.

Research 221

Research Sales Leads Lead 221

Advertiser: ZoomInfo

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

Forrester

Televerde

JANUARY 14, 2020

Findings from Arizona State University’s Seidman Research Institute. We recently partnered with Arizona State University’s Seidman Research Institute to measure the effectiveness of our prison workforce development program. The now controversial 1994 U.S.

Research 81

Research Income Eloqua Release 81

BuzzSumo

JULY 13, 2020

Content Marketing SEO Blog Traffic Keyword Research

Keyword 57

Keyword Traffic Research Test 57

Marketing Insider Group

OCTOBER 30, 2019

Developing a customer advocacy approach includes many facets, including data, measurement and research. Let’s explore what customer advocacy is, why it matters and the role of data, measurement and research in building a successful program. Research and Customer Advocacy. The third element to look at in terms of customer advocacy is the role of research. Once you have benchmarks of your program, it’s time to research how that stacks up against your competitors.

Measurement 158

Measurement Research Customer Review 158

SEMrush

JUNE 26, 2019

To help marketers and business owners save time on research activities and concentrate on their strategic goals, we have collected critical data that can assist them with future marketing decisions. Our high-level research of the fashion e-commerce industry includes digital marketing trends, consumer behavior, and patterns in the use of technologies. Research Market Research

Research 83

Research Traffic Websites Behavior 83

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Your marketing team may build perfect personas and have excellent research, but if the sales and operations team aren’t aligned, you're missing out on opportunities to move potential buyers to the next stage of the funnel.

Buyer Personas

Hinge Marketing

FEBRUARY 27, 2019

Thanks for tuning into Hinge’s Research Roundup. For more research-backed insights, visit hingemarketing.com, connect with me on LinkedIn and follow me on Twitter @John_Tyreman. The post Research Roundup – part 5 appeared first on Hinge Marketing. Any Industry Research Video Blogs

Research 55

Research Pricing Price Relevance 55

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. What sets thought leadership content apart from other content marketing is that it includes expert insights, research, and data. For your thought leadership content to have this quality, you’ll depend on: Original research (i.e.,

Best Practice 188

Best Practice Research Practices Best 188

SWZD

AUGUST 5, 2015

EMEDIA'S LEAD GENERATION RESEARCH REPORTS emedia is proud to sponsor original research for the benefit of the B2B lead generation community. Article Research Reports Homepage Resourcestable cellpadding="10" cellspacing="20".

Research 64

Research Report Lead Generation Communities 64

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. Tips from HubSpot Researchers.

Research 52

Research Hubspot Survey Satisfaction 52

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

Marketing Plan

Marketing Insider Group

SEPTEMBER 16, 2019

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. And there are several reasons why original content research will improve your message, your marketing, and even your business bottom line. If you do research well, you can say something new and meaningful and start a conversation with an audience and customers.

Relevance 151

Relevance Research Opinions Stats 151