article thumbnail

9 Keyword Research Tools to Try (Free & Paid)

SEMrush

Create free account Semrush Blog SEO Keyword Research 9 Keyword Research Tools to Try (Free & Paid) Author: Sergei Bezdorozhev 9 min read Jul 11, 2025 Contributor: Christine Skopec Table of contents In this guide, we’ll walk through the nine best keyword research tools worth trying right now—both free and paid.

Keywords 102
article thumbnail

Optimizing for AI Overviews and AI Searches Make WPO Matter More Than Ever

Webbiquity

It has to be: High-value (it answers questions astutely and completely); Original (it’s not merely derivative of other content, and most definitely is not AI-generated); and Authentic (it comes from the personal expertise and experience of your people, or from primary research). Research and analyze.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Advertising Research: Driving Better Ad Performance With Data and Insights

Brandwatch Marketing

Research and analysis. Advertising research brings together two strategies together to help improve your marketing from two different approaches. What is advertising research? It does this both through detailed research before a campaign and by analyzing the success of the campaign. Strawberries and cream. Rock and roll.

article thumbnail

The 14 Best Competitive Intelligence Tools for Market Research

SEMrush

Discover the competition and reveal strategies and tactics of any industry player with these top 14 competitive intelligence tools, including the Semrush Traffic & Market Toolkit.

Research 112
article thumbnail

Building a Research Flywheel: A Helpful Guide for Product Managers & Their Teams

Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset

Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need. But no one tool or method can create a thriving research practice for product managers. You might be surprised to learn that neither of these businesses would be where they are today without it.

article thumbnail

How might consumers use AI agents to help with product research and shopping?

Martech

Q: How might consumers use AI agents to help with their product research and shopping in the future? As we look to the future, AI agents are poised to significantly transform how consumers conduct product research and shopping. This interaction can streamline the research process, making it more intuitive and efficient.

article thumbnail

What’s the Secret to Organic Visibility in 2025?

Marketing Insider Group

If you want to build organic visibility, you need to create content that is genuinely valuable, well-researched, and helpful to the people youre trying to reach. You cant just churn out a 500-word blog post stuffed with keywords and expect it to hit page one. That means understanding user intent. What questions are they asking?

article thumbnail

How to Increase Your Research Efficiency and Move You From Insights to Action, Faster

Speaker: Michele Ronsen, UX Expert and Founder of Curiosity Tank

Conducting UX Research can often be a daunting task. Often, the most useful tool product managers and researchers can employ is a carefully thought-out approach. Join Michele Ronsen, UX Expert and Founder of Curiosity Tank, for an illuminating conversation on the ins and outs of efficient and effective UX research.

article thumbnail

How to Overcome the Pain Points of Your CRM

Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.

article thumbnail

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

article thumbnail

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”. Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment.

article thumbnail

3 Sizzling Ways to Warm Up Cold Calls

Dig into this eBook to find out how to make cold calling a thing of the past with: Powerful sales engagement and automation Insights, signals, and deep prospect research Alternative touchpoints that keep the conversation alive

article thumbnail

4 AI Hacks to Make Sales Teams More Efficient

In other words, the research that takes reps hours, AI can do in seconds. Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort.

article thumbnail

The Art and Science of Explaining Your Product Strategy

Speaker: Jason Tanner, CEO of Applied Frameworks

Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. However, effective communication of product strategy often presents challenges for product leaders.

article thumbnail

5 Ways You Can Win Faster with Gen AI in Sales

Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations. This frees up valuable time for sellers to focus more on building relationships and closing deals.