How Does Qualitative Research Support Captivating Story Creation?

Vision Edge Marketing

Qualitative research provides one of the best analytical methods to inform and create this connection with customers. Qualitative research clarifies quantitative findings. To use qualitative research to build out the story, you will want to create a discussion guide.

Keyword Research Guide


Most keyword research spews out a huge list of terms that have no meaning, no context, and no value. Keyword ResearchAt the end of the day, you’re still left wondering how to write just one article, let alone build out a topic cluster or heaven forbid an entire site.


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Researching Personas? Ask Sales!


You need to do your research to understand who your key personas are. If you don’t already have thoroughly researched personas, their answers are likely to help you sketch out a foundation for each of your key audiences. The post Researching Personas?

Market Research Guide

Excelsior Research

Market Research Guide. A step-by-step guide to completing your own market research. Also, companies have realized the importance of market research for the business. A snippet from Statista , Research plays a pivotal role in the product line and audience segmentation.

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

The Importance of Research In Business Growth

Hinge Marketing

Most professional services firms place little value on research. Just the other day we presented the results of client and prospect research to one of our clients. The Real Importance of Research in Business Growth. In short, research will help you grow your firm.

B2B Content Marketing Budgets Set to Grow in 2022 [Research]

Marketing Insider Group

Prioritize your customers and do the research necessary to set yourself up for success. From SEO research to technical writing, if you’re one of the companies with only ‘one-to-none’ employees in your content marketing wheelhouse, this process can be grueling. Research Based Strategy.

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New research: Empathy and solving buying problems

B2B Lead Generation

You can read part one here: New research: Boost organic growth from current customers. Brent: The idea that empathy is the core principle of the entire book The Challenger Customer , I admit, is more of a personal opinion based on all of our research. What we saw in our research is closer to where you are, which is, if you’re going to change the way a customer thinks about their business, the first thing you must understand is how they think about their business.

Seven Ways B2B Tech Buying Behavior is Changing [Research]


The way B2B technology buyers conduct research make buying decisions is changing. As the TrustRadius research reveals, “ 33% of vendors do not offer buyers any self-service options even though 87% of buyers want to self-serve their buying journey.”

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What Will the Future of Remote Work Look Like? New Research


A new research study provides the most accurate picture yet. The Future of Remote Work , a new research study from Spiceworks Ziff Davis (SWZD), provides a detailed examination of trends and projections about work structure. ” Here are four key findings from the SWZD research.

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How to Overcome the Pain Points of Your CRM

CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not. Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.

How to Do a Keyword Research for Your SEO Strategy


One of the most crucial SEO tasks is keyword research. Good research will be handy in giving you what you need to rank better in result pages. We’re going to address it in this post: What is keyword research? How to do keyword research? What is keyword research?

Original Research: The Best Way to Establish Brand Authority in Your Niche


One of the best ways to do that is with content that you support with original research. Let's dive in to a few types of research endeavors that will keep your company on top. Why should the world’s largest companies establish brand authority?

Keyword Research Tools: The Complete List


Keyword Research SEO toolsA look at 31 different tools you can use to find profitable keywords and formulate a winning SEO content strategy.

What is Market Research?


Market research is an important part of creating effective business strategy. Market ResearchWe’ll explore how it works, and what tools to use when getting started.

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

The Ultimate Keyword Research Checklist


This checklist offers a straightforward process that anyone can use to start building master lists of target keywords in any market or niche. Advanced SEO

A Two-Pronged Approach to Your Market Research Process

Hinge Marketing

When conducting market research for your professional services firm, there are several methods to choose from. If you want to paint the best picture of your marketplace and brand, you’ll need to utilize primary and secondary research as part of your market research process.

B2B Buying Trends for 2021: Latest Research


Two recent research reports provide useful insights. But the SWZD research found that COVID-19 has acted as a “catalyst” for transformation, with 76% of businesses planning long-term IT and business process changes.

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How to Use Semrush for Keyword Research


Learn all the ins and outs of keyword research—what terms you need to know, what approaches you can take, and how you can make the most out of Semrush keyword research toolkit. Keyword Research

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

Humanizing your Account-Based Marketing? Start with Research

Business Brainz

Why research for ABM? Researching about all high-value accounts can help in the attainment of an enhanced level of personalisation across all accounts. How research can humanize ABM? Simple desk-research can reveal deep insight into your target accounts.

Using MarketMuse for Keyword Research


MarketMuse complements your existing keyword research workflow - answering critical questions that your current techstack can't. The post Using MarketMuse for Keyword Research appeared first on MarketMuse.

Eight Key Trends in B2B Tech and SaaS Marketing [Research]


” Those are among the findings from 2021 B2B marketing trends in tech & SaaS , a research report published by FINITE, the global B2B technology marketing community in partnership with B2B digital marketing agency 93x. ” Here are eight more key findings from the research.

How to Do Effective YouTube Keyword Research


Whether you’re looking to improve your YouTube engagement or get started, keyword research is vital. Why Bother with YouTube Keyword Research? It’s smart to run keyword research before producing your videos so you can use terms and phrases to guide your topics.

3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

Primary Market Research: A Valuable Key to Unlocking Greater Professional Services Growth

Hinge Marketing

Most professional services executives place little value on research. Just the other day we presented the results of primary prospect research to one of our clients that had commissioned it. The real importance of research in business growth. Research is great premium content.

Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Research from eMarketer released in August projected B2B ad spending to grow by 22.6%

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The Complete Guide to Audience Research, Segmentation, and Targeting

Marketing Insider Group

Audience research is a critical part of developing any marketing strategy but it’s not always given the time and attention it really needs. According to a survey of 1,600 marketers , a shocking 65% never or rarely conduct audience research. But why is audience research so important?

MarTech: Research and Strategies Behind Utilization


Recently, Ascend2 and its research partners fielded the Marketing Technology Utilization Survey. What did the research find? Wise marketers will take note of the research and plan accordingly. On the week of March 18, 2019, 245 marketing influencers responded. The resulting summary report, called Marketing Technology Utilization , which was published in April of 2019, represented the opinions of all the segments that were surveyed.

Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Your marketing team may build perfect personas and have excellent research, but if the sales and operations team aren’t aligned, you're missing out on opportunities to move potential buyers to the next stage of the funnel.

Research Roundup – part 4

Hinge Marketing

Thanks for tuning into Hinge’s Research Roundup. For more research-backed insights, visit, connect with me on LinkedIn and follow me on Twitter @John_Tyreman. The post Research Roundup – part 4 appeared first on Hinge Marketing. Any Industry Research Video BlogsIn our recent study on professional services firms, we found that 87% of buyers will actually rule out a service provider before even talking with them.

How COVID-19 is Impacting B2B Technology Purchasing [Research]


Two recent research reports provide answers. The post How COVID-19 is Impacting B2B Technology Purchasing [Research] appeared first on B2B Marketing Blog | Webbiquity. Most of us can (vaguely) remember life before COVID-19: business optimism and aggressive purchasing plans for 2020.

Target Market Research for the Professional Services

Hinge Marketing

Researching your target markets is one of the smartest business moves you can make. Professional services firms that do frequent research on their target clients grow 2X faster and are more profitable than firms that do not. Target Market Research Defined. Secondary research.

7 Things Content Marketers Told Us About Video [New Research]

Content Marketing Institute

Continue reading → The post 7 Things Content Marketers Told Us About Video [New Research] appeared first on Content Marketing Institute. Video’s role in content marketing has elevated in the past two years.

The Impact of Direct Dials on Sales Productivity

Leveraging the latest industry research, this eBook highlights the impact of direct dial phone numbers on sales productivity with the goal of empowering reps to have more conversations with prospects, and consequently, schedule more meetings, increase opportunities, and close more business - fast.

Good Job! Complimenting Competitors in Marketing can Tip Sales in Your Favor [Research]

Sword and the Script

Research out the Fuqua School of Business involving 4,000 people finds complimenting competitors likely to tip buyers in your favor. After 11 days, the researchers asked the consumers who saw the fake Tweet to report any candy purchases.

3 tips to research (NOT market to) your end users

Heinz Marketing

What is the key to conducting research to inform a strategy that needs to scale, but also needs to reach people at an individual level? Put yourself in the shoes of someone trying to research this target market, and you can pretty quickly see the value.

How the Tech Sector Has Adjusted to COVID-19: Five Findings from Research


The latest research from TrustRadius answers reveals some interesting insights. Here are five more key findings from the research. Previous research found that 59% of employees said they would prefer to work from home at least part of the time even after the pandemic.

How to Perform Effective Keyword Research

Benchmark Email

The better job you do choosing your keywords, the better chance you’ll have of popping… The post How to Perform Effective Keyword Research appeared first on Benchmark Email. Getting one of those coveted top spots on the search results page requires more than just a dose of good luck.

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.