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Where Does Your Website Traffic Come From? Top Web Traffic Sources Research

Marketing Insider Group

That’s why we recently did some intensive research to learn where does the best value in marketing time, budgets and efforts really come from. Organic Search: The Web Traffic Winner We started by analyzing organic search traffic for our own website, our clients’ sites, and from a curated set of top industry research on the subject.

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The comprehensive marketer’s guide to brand research

Tomorrow People

What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy.

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The Complete Guide to Audience Research, Segmentation, and Targeting

Marketing Insider Group

Audience research is a critical part of developing any marketing strategy but it’s not always given the time and attention it really needs. According to a survey of 1,600 marketers , a shocking 65% never or rarely conduct audience research. But why is audience research so important? How to Conduct Audience Research.

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How Does Qualitative Research Support Captivating Story Creation?

Vision Edge Marketing

Qualitative research provides one of the best analytical methods to inform and create this connection with customers. Qualitative research clarifies quantitative findings. To use qualitative research to build out the story, you will want to create a discussion guide. Stake’s book, Qualitative Research: Studying How Things Work.

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Can Businesses Meet Increasing Consumer Expectations?

This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers. According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues.

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What Will the Future of Remote Work Look Like? New Research

Webbiquity

A new research study provides the most accurate picture yet. The Future of Remote Work , a new research study from Spiceworks Ziff Davis (SWZD), provides a detailed examination of trends and projections about work structure. ” Here are four key findings from the SWZD research.

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How B2B Content Marketing Has Changed and What To Do Next [Research]

Webbiquity

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. The post How B2B Content Marketing Has Changed and What To Do Next [Research] appeared first on B2B Marketing Blog | Webbiquity. The way B2B buyers consume content has changed significantly in the past two years.

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What Consumers Are Saying About ESG – And What That Means for Your Business

In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG.

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Building a Research Flywheel: A Helpful Guide for Product Managers & Their Teams

Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset

Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need. But no one tool or method can create a thriving research practice for product managers. You might be surprised to learn that neither of these businesses would be where they are today without it.

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How to Increase Your Research Efficiency and Move You From Insights to Action, Faster

Speaker: Michele Ronsen, UX Expert and Founder of Curiosity Tank

Conducting UX Research can often be a daunting task. Often, the most useful tool product managers and researchers can employ is a carefully thought-out approach. Join Michele Ronsen, UX Expert and Founder of Curiosity Tank, for an illuminating conversation on the ins and outs of efficient and effective UX research.

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3 Sizzling Ways to Warm up Cold Calls

Dig into this eBook to find out how to make cold calling a thing of the past with: Powerful sales engagement and automation Insights, signals, and deep prospect research Alternative touchpoints that keep the conversation alive

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How to Overcome the Pain Points of Your CRM

Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”. Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.