B2B Marketing in Pandemic Times: Here’s What to Do NOW (Research)

Webbiquity

According to the latest research from LeadMD , only one in five business buyers is pessimistic about the future success of their business. Second, per the LeadMD research, buyers don’t expect you to stop marketing.

New research: Empathy and solving buying problems

B2B Lead Generation

You can read part one here: New research: Boost organic growth from current customers. Brent: The idea that empathy is the core principle of the entire book The Challenger Customer , I admit, is more of a personal opinion based on all of our research.

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. The post How B2B Tech Marketing on Twitter is Changing (Research) appeared first on B2B Marketing Blog | Webbiquity.

Technology Content Marketing Challenges Revealed [CMI Research]

Marketing Insider Group

The Content Marketing Institute (CMI) released new research relating to technology content marketing. The post Technology Content Marketing Challenges Revealed [CMI Research] appeared first on Marketing Insider Group.

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

Research Roundup – part 4

Hinge Marketing

Thanks for tuning into Hinge’s Research Roundup. For more research-backed insights, visit hingemarketing.com, connect with me on LinkedIn and follow me on Twitter @John_Tyreman. The post Research Roundup – part 4 appeared first on Hinge Marketing.

How to Conduct PPC Keyword Research Easily

Act-On

Learn how to conduct paid digital advertising keyword research and use those terms to generate more conversions and better demand generation ROI. Demand and Lead Generation Marketing Strategy

How Often Should You Blog? [Blog Post Frequency RESEARCH]

Marketing Insider Group

Blog Post Frequency RESEARCH] appeared first on Marketing Insider Group. In the world of content marketing, the lifeblood of your program is content. Much of that content is in blog form. Blogs help you attract new clients by answering questions and providing insights on their challenges.

Conducting Market Research with Limited Resources

Act-On

Most businesses can't afford to conceive, coordinate, and conduct in-depth market research, but that doesn't mean you can't harvest valuable data through other means. Here are several methods for collecting useful market research without spending a dime.

Target Market Research for the Professional Services

Hinge Marketing

Researching your target markets is one of the smartest business moves you can make. Professional services firms that do frequent research on their target clients grow 2X faster and are more profitable than firms that do not. Target Market Research Defined. Secondary research.

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

Covid-19 (Coronavirus) Keyword Research Tips

Conductor

With this in mind, we created this list of Covid-19 keyword research tips so you can identify the terms that matter most to your customers and support them through this hard time. These requests can be a good data source for keyword research.

Thought Leadership Best Practices: Research On How To Show Your Expertise

Marketing Insider Group

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects, it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic.

Keyword Research – It’s Not Just for SEO

Marketing Insider Group

Many businesses utilize keyword research for SEO purposes, trying to ensure they rocket to the top of relevant searches and get themselves in front of their customers. With that said, SEO is not the only reason your business should zero in on high-quality keyword research.

3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

Prospect Research for the Professional Services

Hinge Marketing

Conducting prospect research can help you alleviate their concerns. Researching your prospects doesn’t have to be difficult, and it can be done at a variety of levels. What Is Prospect Research and Why Is it so Important? Who and When Should You Research?

The Role of Data, Measurement And Research in Customer Advocacy

Marketing Insider Group

Developing a customer advocacy approach includes many facets, including data, measurement and research. Let’s explore what customer advocacy is, why it matters and the role of data, measurement and research in building a successful program. Research and Customer Advocacy.

Research: How Fashion E-Commerce Websites Generate Traffic

SEMrush

To help marketers and business owners save time on research activities and concentrate on their strategic goals, we have collected critical data that can assist them with future marketing decisions. Research Market Research

27 Content Distribution Ideas to Promote Primary Research

Hinge Marketing

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. Contact us to learn more about using research as content.

The Impact of Direct Dials on Sales Productivity

Leveraging the latest industry research, this eBook highlights the impact of direct dial phone numbers on sales productivity with the goal of empowering reps to have more conversations with prospects, and consequently, schedule more meetings, increase opportunities, and close more business - fast.

How to Make Your Content More Relevant with Original Research

Marketing Insider Group

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. Often research is the best way to do that.”. Gust post from by Denise Dubie .

Research Shows Larger Companies Have More Cohesive Digital Marketing Strategies

KoMarketing Associates

When it comes to developing a cohesive, effective digital strategy, new research suggests that marketers who come from larger companies may have an easier time doing so.

3 Keyword Research Trends to Get Your Content Seen

Content Marketing Institute

Keyword research is different from what it was even a couple of years ago. Search engines are becoming smarter and keyword research tools are getting more advanced. Here are three SEO trends reshaping the keyword research concept.

Research Roundup – part 5

Hinge Marketing

Thanks for tuning into Hinge’s Research Roundup. For more research-backed insights, visit hingemarketing.com, connect with me on LinkedIn and follow me on Twitter @John_Tyreman. The post Research Roundup – part 5 appeared first on Hinge Marketing.

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

[SEMrush Research]: 15 Content Optimization Practices

SEMrush

The research helps you to take a look at the best practices in the world of content writers, not from the theoretical side, but in how people are actually creating and optimizing their content. Content Marketing Research

Researching New Markets: A 3-Step Guide

SEMrush

Market ResearchA comprehensive guide by SEMrush helps to analyze a new market in three big steps. Based on best practices and functionalities of the brand new Market Explorer tool.

Research: How Y Combinator Graduates Hacked the Website Traffic Growth

SEMrush

Research of 133 companies and top-performing marketing strategies. Market Research ResearchLearn how Y Combinator March 2018 graduates made it (or not) after the investment. How did they hack the website traffic growth? Which startups revealed the highest potential?

Co-branding with Research: Making Your B2B Content Stand Out

Hinge Marketing

Source: Seismic, Hinge Research Institute. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. Source: Hinge Research Institute. Launching with Co-branding with Research.

Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Your marketing team may build perfect personas and have excellent research, but if the sales and operations team aren’t aligned, you're missing out on opportunities to move potential buyers to the next stage of the funnel.

Say Something New: 10 Ways to Justify Original Research

Marketing Insider Group

The post Say Something New: 10 Ways to Justify Original Research appeared first on Marketing Insider Group. By Michele Linn “I am so tired of having nothing new to say. I feel like we are having the same conversation again and again.”

8 Things to Know Before You Start a Research Project

Content Marketing Institute

Sarah Mitchell had analyzed other people’s research. But when she took on the challenge of original research for her company, she discovered it was a lot harder than she anticipated.

9 Things Marketers Need to Know About Original Research in 2019 [New Data] 

BuzzSumo

In BuzzSumo’s Content Trends report, author Steve Rayson found that authoritative content and original research are the two types of content most likely to get links and shares. In the past 12 months, 39% of marketers published original research . Research takes time.

Overcoming The Content Personalization Challenge With Buyer Persona Research

Tony Zambito

Buyer Persona Research. For example, use of marketing and content technology requires us to bring a design methodology to buyer persona research. Critical to buyer persona research is the use of qualitative research. by icon 54.

How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

Keyword Research: How To

The Lead Agency

In order to identify the keywords that resonate with your target audience this, you could talk to your customers directly or by creating forums and community groups, as well conducting some of your own keyword research with a tool like Keyword Explorer. What is a Keyword?