Is B2B market research really that different from B2C? In this blog post Circle’s Andrew Dalglish explores the 10 key differences that make B2B research unique. These unique features of B2B markets have important implications when conducting B2B market research. MORE
Illustration by Gregor Cresnar. Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets. Which, for the most part, remains an elusive and challenging endeavor. MORE
Because lead generation is so important, there’s quite a bit of research that’s been done about it. This post will walk you through the highlights of that research. It will also offer suggestions on how to apply what the research shows to your day-to-day marketing efforts. MORE
In fact, research conducted by marketing intelligence company Affinio shows that approximately 70 percent of the time, our audience does not react to our content at all … they lurk. The post Research shows content engagement is disconnected from brand goals. MORE
The post Nine Lessons in B2B Thought Leadership [Research] appeared first on Marketing Insider Group. We surveyed over 200 senior executives at FTSE 350 organisations to better understand how they view and use content marketing. MORE
The development of good keyword research also incorporates marketing prowess, data analysis, and experience working with SEO over time. Keyword research is the life-blood of a search engine optimization campaign. MORE
Research has proven that goals can vary immensely. Utilize The Right Buyer Persona Research Approach. To achieve such understanding, it is important for B2B CMOs to be able to distinguish between authentic goal-directed buyer persona research from that of faux buyer personas. MORE
If you want to know how to create content that people are actually searching for, you need to become a content marketing research expert. The post 6 Content Marketing Research Tools You’ll Fall in Love With appeared first on Marketing Insider Group. But it doesn’t have to be that hard or expensive! To uncover the top trends and topics of interest within your industry, you just have to roll up your sleeves and […]. MORE
The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. B2B social media; is it a case of the Emperor’s New Clothes? MORE
The research found that there are four key things that the most effective content marketers are doing differently compared to their peers: They understand what successful content marketing looks like. Research] appeared first on B2B Marketing Insider. MORE
This sentiment was borne out in a recent survey on lead generation strategy conducted by Ascend2 Research. You can download a summary of the report, and gain access to all Ascend2 research, here (registration required). MORE
Successful application of SEO keyword research means matching content with the potential search intent of the user. The first bullet — type and/or objective of content — is critical for applying keyword research to existing content marketing assets. MORE
According to research from the Content Marketing Institute , B2B marketers are now spending 26% of their budget on content marketing. Best Practice: Enable Self-Directed Research Many B2B websites enable prospects to find the information they need, and they should. MORE
That’s why every B2B business needs a programme of regular customer satisfaction research. Gain their support for the research first, or they and customers may react negatively. The post Tips for B2B customer satisfaction research appeared first on Circle Research - B2B market research company. Customers are your lifeblood. But it’s tough to actively manage these relationships unless you understand how they feel about you. MORE
That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects, it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic. MORE
Regression Analysis in market research – an example. The post Using Regression Analysis in market research appeared first on Circle Research - B2B market research company. MORE
Marketers, encouraged by self-proclaimed gurus, experts and thought leaders, are increasingly misusing and abusing research and statistics when developing their marketing approach. Yes, market and audience research can be incredibly valuable. Research Strategy benchmarks Stats survey MORE
In this same light, research by PageFair and Adobe shows that of those not currently using ad blocking, 41% say they would consider using the tool if the quantity of ads increased from what they typically see — 57% for those aged 18-34. MORE
The post Research: The 3 social media secrets of B2B buyers appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. B2B and social media research b2b and social media john bottom social media research By John Bottom, {grow} Community Member. MORE
The post How to Research Your B2B Audience appeared first on Marketing Insider Group. You might be surprised by how much your B2B marketing strategy relies on changes in your audience. Even if you’ve already identified your ideal buyer persona, you might be leaving multiple audience segments on the table depending on the objectives of your marketing strategy. We live in an age where customer data is easily accessible, […]. MORE
Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply don’t know the impact as measuring ROI is tough). Content marketing works. MORE
Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. The amazing thing about Google Adwords is that it practically does the research for you. MORE
What motivated you or inspired you to do this research? What surprised you most as you analyzed the data from this research, and why? What can marketers do based on this research for their email? Brian: So what’s the best way for people to stay in touch with you, or to keep up with your research? The post New B2B Persona Research From Salesforce and LinkedIn Study appeared first on B2B Lead Blog. MORE
A new global study released by Marketo and the independent research firm, Illuminas, reveals the biggest challenges marketers face on their quest for successful, brand-sustaining engagement. The post The Top Marketing Challenges in The Engagement Economy [Research] appeared first on Marketing Insider Group. MORE
Like so much of the research in social media today, Twitter and Deloitte are jumping to the conclusion that correlation means causation. What does the research actually find? Game quality and media coverage are not directly included in the research. MORE
Buyer Persona Research. For example, use of marketing and content technology requires us to bring a design methodology to buyer persona research. Critical to buyer persona research is the use of qualitative research. by icon 54. MORE
I’ve been studying Facebook for five years as a researcher, and after seeing our most recent data on social media behaviors I can tell you this: It’s scarier than you think. facebook research edison research facebook and youth facebook data facebook research tom webster MORE
So what does this have to do with market research? Electoral polls are actually one of the purest forms of market research. Businesses conduct market research all the time, but have no election day results to prove that it works. MORE
If you feel the pain of switching between 1,000 apps per day like I do, read on for new data from HubSpot Research. The biggest finding from our research? Source: HubSpot Research. Source: HubSpot Research. Source: HubSpot Research. Source: HubSpot Research. MORE
Tom Webster led an Edison Research team to discover the truth of customer service on the web today. The post New research explodes the status quo of customer service appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. MORE
This was just one of the key findings from the seventh annual B2B Content Marketing Benchmarks, Budgets, and Trends research from Content Marketing Institute (CMI) and MarketingProfs released last month. MORE
The study, now in its 11 th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. The report is a real wake-up call for market research agencies. the research team engage well with them). Not once has ‘research’ been mentioned. MORE
Free influencer research tools. Well if you are working on influence on the cheap, these free influencer research tools should help you. The post A guide to free and easy influencer research tools appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. MORE
Having your company or brand attached to a significant piece of research that actually reveals new, useful information is one of the best ways to show your prospects that you’re not just trying to sell your stuff, but also trying to contribute to the field. MORE
Internet of Things Research Retail industryWhile many retailers are setting up flagship stores or testing technologies in a selected number of stores, others have already implemented a range of technological innovations to enhance in-store experiences and optimize processes. MORE
October 6, 2015 What’s success look like for you? That’s a critical question, and one that B2B marketers need to ask more often. It’s a big message that came out. read more. B2B Marketing Content Marketing Content Strategy MORE
A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. While 82% of those who exceeded their revenue goals conducted qualitative research. MORE
Any individual can do keyword research with readily available tools such as Google’s Keyword Planner or Trends. So the first step in any keyword research program is to build a central database of keywords and develop governance around them. MORE
Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. Understanding How Customers Desire and Perceive Experience Through Buyer Persona Research. MORE
That’s why I was so pleased to see some real research come out on this topic from Dr. Ari Lightman of Carnegie Mellon University. The research showed that posts with high quality images received 200 percent more engagement on LinkedIn. MORE
New research by Edison indicates that Americans are starting to migrate to three big social media platforms, while usage and preference is flattening out on secondary platforms. By Mark Schaefer. Is social media turning into a three-horse race? MORE
The Social Habit research of American social media users shows some pretty staggering insights. By the way, this is just one tiny glimpse into the amazing dataset compiled by Edison Research and the Social Habit report. Disclosure: I am an adviser to Edison Research. MORE
This week we dive inside ScribbleLive Insights and discuss how to use influencer research to fuel your content ideation. In ScribbleLive Insights, our content ideation and research engine, there is a section called ‘watchlists.’ One solution is extensive research. MORE
Research Related Topics Tony Zambito
APRIL 17, 2016
Buyer Persona Research. For example, use of marketing and content technology requires us to bring a design methodology to buyer persona research. Critical to buyer persona research is the use of qualitative research. by icon 54.
Tony Zambito
JUNE 26, 2016
Research has proven that goals can vary immensely. Utilize The Right Buyer Persona Research Approach. To achieve such understanding, it is important for B2B CMOs to be able to distinguish between authentic goal-directed buyer persona research from that of faux buyer personas.
Tony Zambito
JUNE 5, 2016
Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. Understanding How Customers Desire and Perceive Experience Through Buyer Persona Research.
Tony Zambito
DECEMBER 20, 2015
A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. While 82% of those who exceeded their revenue goals conducted qualitative research.
grow - Practical Marketing Solutions
OCTOBER 19, 2015
That’s why I was so pleased to see some real research come out on this topic from Dr. Ari Lightman of Carnegie Mellon University. The research showed that posts with high quality images received 200 percent more engagement on LinkedIn.
grow - Practical Marketing Solutions
FEBRUARY 23, 2016
Tom Webster led an Edison Research team to discover the truth of customer service on the web today. The post New research explodes the status quo of customer service appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
Type A Communications
OCTOBER 6, 2015
October 6, 2015 What’s success look like for you? That’s a critical question, and one that B2B marketers need to ask more often. It’s a big message that came out. read more. B2B Marketing Content Marketing Content Strategy
B2B Lead Generation Blog
MAY 30, 2017
What motivated you or inspired you to do this research? What surprised you most as you analyzed the data from this research, and why? What can marketers do based on this research for their email? Brian: So what’s the best way for people to stay in touch with you, or to keep up with your research? The post New B2B Persona Research From Salesforce and LinkedIn Study appeared first on B2B Lead Blog.
grow - Practical Marketing Solutions
SEPTEMBER 12, 2013
The post Research: The 3 social media secrets of B2B buyers appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. B2B and social media research b2b and social media john bottom social media research By John Bottom, {grow} Community Member.
B2B Marketing Insider
OCTOBER 6, 2015
The research found that there are four key things that the most effective content marketers are doing differently compared to their peers: They understand what successful content marketing looks like. Research] appeared first on B2B Marketing Insider.
B2B Marketing Insider
AUGUST 10, 2017
The post How to Research Your B2B Audience appeared first on Marketing Insider Group. You might be surprised by how much your B2B marketing strategy relies on changes in your audience. Even if you’ve already identified your ideal buyer persona, you might be leaving multiple audience segments on the table depending on the objectives of your marketing strategy. We live in an age where customer data is easily accessible, […].
Digital B2B Marketing
APRIL 30, 2013
Like so much of the research in social media today, Twitter and Deloitte are jumping to the conclusion that correlation means causation. What does the research actually find? Game quality and media coverage are not directly included in the research.
B2B Marketing Insider
OCTOBER 19, 2016
This was just one of the key findings from the seventh annual B2B Content Marketing Benchmarks, Budgets, and Trends research from Content Marketing Institute (CMI) and MarketingProfs released last month.
grow - Practical Marketing Solutions
APRIL 10, 2012
I’ve been studying Facebook for five years as a researcher, and after seeing our most recent data on social media behaviors I can tell you this: It’s scarier than you think. facebook research edison research facebook and youth facebook data facebook research tom webster
B2B Marketing Insider
JUNE 27, 2017
If you want to know how to create content that people are actually searching for, you need to become a content marketing research expert. The post 6 Content Marketing Research Tools You’ll Fall in Love With appeared first on Marketing Insider Group. But it doesn’t have to be that hard or expensive! To uncover the top trends and topics of interest within your industry, you just have to roll up your sleeves and […].
The B2B Research Blog
AUGUST 22, 2016
Regression Analysis in market research – an example. The post Using Regression Analysis in market research appeared first on Circle Research - B2B market research company.
The B2B Research Blog
NOVEMBER 11, 2014
The study, now in its 11 th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. The report is a real wake-up call for market research agencies. the research team engage well with them). Not once has ‘research’ been mentioned.
ScribbleLive
OCTOBER 27, 2015
In this same light, research by PageFair and Adobe shows that of those not currently using ad blocking, 41% say they would consider using the tool if the quantity of ads increased from what they typically see — 57% for those aged 18-34.
Digital B2B Marketing
APRIL 26, 2012
According to research from the Content Marketing Institute , B2B marketers are now spending 26% of their budget on content marketing. Best Practice: Enable Self-Directed Research Many B2B websites enable prospects to find the information they need, and they should.
ScribbleLive
AUGUST 28, 2016
This week we dive inside ScribbleLive Insights and discuss how to use influencer research to fuel your content ideation. In ScribbleLive Insights, our content ideation and research engine, there is a section called ‘watchlists.’ One solution is extensive research.
Biznology
NOVEMBER 11, 2016
So what does this have to do with market research? Electoral polls are actually one of the purest forms of market research. Businesses conduct market research all the time, but have no election day results to prove that it works.
grow - Practical Marketing Solutions
MARCH 21, 2017
New research by Edison indicates that Americans are starting to migrate to three big social media platforms, while usage and preference is flattening out on secondary platforms. By Mark Schaefer. Is social media turning into a three-horse race?
grow - Practical Marketing Solutions
MAY 19, 2016
In fact, research conducted by marketing intelligence company Affinio shows that approximately 70 percent of the time, our audience does not react to our content at all … they lurk. The post Research shows content engagement is disconnected from brand goals.
Biznology
JULY 13, 2016
Any individual can do keyword research with readily available tools such as Google’s Keyword Planner or Trends. So the first step in any keyword research program is to build a central database of keywords and develop governance around them.
B2B Marketing Insider
SEPTEMBER 5, 2017
A new global study released by Marketo and the independent research firm, Illuminas, reveals the biggest challenges marketers face on their quest for successful, brand-sustaining engagement. The post The Top Marketing Challenges in The Engagement Economy [Research] appeared first on Marketing Insider Group.
grow - Practical Marketing Solutions
AUGUST 11, 2014
Free influencer research tools. Well if you are working on influence on the cheap, these free influencer research tools should help you. The post A guide to free and easy influencer research tools appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
Digital B2B Marketing
FEBRUARY 5, 2013
Marketers, encouraged by self-proclaimed gurus, experts and thought leaders, are increasingly misusing and abusing research and statistics when developing their marketing approach. Yes, market and audience research can be incredibly valuable. Research Strategy benchmarks Stats survey
grow - Practical Marketing Solutions
DECEMBER 5, 2012
The Social Habit research of American social media users shows some pretty staggering insights. By the way, this is just one tiny glimpse into the amazing dataset compiled by Edison Research and the Social Habit report. Disclosure: I am an adviser to Edison Research.
The Point
OCTOBER 20, 2014
This sentiment was borne out in a recent survey on lead generation strategy conducted by Ascend2 Research. You can download a summary of the report, and gain access to all Ascend2 research, here (registration required).
Act-On
MARCH 23, 2016
Because lead generation is so important, there’s quite a bit of research that’s been done about it. This post will walk you through the highlights of that research. It will also offer suggestions on how to apply what the research shows to your day-to-day marketing efforts.
The B2B Research Blog
AUGUST 3, 2011
The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. B2B social media; is it a case of the Emperor’s New Clothes?
Tony Zambito
MAY 23, 2017
Illustration by Gregor Cresnar. Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets. Which, for the most part, remains an elusive and challenging endeavor.
The B2B Research Blog
JUNE 5, 2013
Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply don’t know the impact as measuring ROI is tough). Content marketing works.
Biznology
MAY 16, 2016
Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. The amazing thing about Google Adwords is that it practically does the research for you.
KoMarketing Associates
SEPTEMBER 3, 2014
The development of good keyword research also incorporates marketing prowess, data analysis, and experience working with SEO over time. Keyword research is the life-blood of a search engine optimization campaign.
KoMarketing Associates
MARCH 1, 2016
Successful application of SEO keyword research means matching content with the potential search intent of the user. The first bullet — type and/or objective of content — is critical for applying keyword research to existing content marketing assets.
i-Scoop
NOVEMBER 5, 2016
Internet of Things Research Retail industryWhile many retailers are setting up flagship stores or testing technologies in a selected number of stores, others have already implemented a range of technological innovations to enhance in-store experiences and optimize processes.
Hubspot
APRIL 17, 2017
If you feel the pain of switching between 1,000 apps per day like I do, read on for new data from HubSpot Research. The biggest finding from our research? Source: HubSpot Research. Source: HubSpot Research. Source: HubSpot Research. Source: HubSpot Research.
The B2B Research Blog
OCTOBER 22, 2013
That’s why every B2B business needs a programme of regular customer satisfaction research. Gain their support for the research first, or they and customers may react negatively. The post Tips for B2B customer satisfaction research appeared first on Circle Research - B2B market research company. Customers are your lifeblood. But it’s tough to actively manage these relationships unless you understand how they feel about you.
grow - Practical Marketing Solutions
AUGUST 16, 2016
Having your company or brand attached to a significant piece of research that actually reveals new, useful information is one of the best ways to show your prospects that you’re not just trying to sell your stuff, but also trying to contribute to the field.
INDUSTRY INSIGHTS YOUR PEERS ARE READING
82 
Let's personalize your content