Researching Personas? Ask Sales!


You need to do your research to understand who your key personas are. If you don’t already have thoroughly researched personas, their answers are likely to help you sketch out a foundation for each of your key audiences. The post Researching Personas?

The State of B2B Influencer Marketing [Research]


Those are among the findings in the 2020 State of B2B Influencer Marketing Research Report , just published by the team at TopRank Marketing. The post The State of B2B Influencer Marketing [Research] appeared first on B2B Marketing Blog | Webbiquity.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

What Will the Future of Remote Work Look Like? New Research


A new research study provides the most accurate picture yet. The Future of Remote Work , a new research study from Spiceworks Ziff Davis (SWZD), provides a detailed examination of trends and projections about work structure. ” Here are four key findings from the SWZD research.

Work 223

What is Market Research?


Market research is an important part of creating effective business strategy. Market ResearchWe’ll explore how it works, and what tools to use when getting started.

Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Your marketing team may build perfect personas and have excellent research, but if the sales and operations team aren’t aligned, you're missing out on opportunities to move potential buyers to the next stage of the funnel.

Original Research: The Best Way to Establish Brand Authority in Your Niche


One of the best ways to do that is with content that you support with original research. Let's dive in to a few types of research endeavors that will keep your company on top. Why should the world’s largest companies establish brand authority?

Seven Ways B2B Tech Buying Behavior is Changing [Research]


The way B2B technology buyers conduct research make buying decisions is changing. As the TrustRadius research reveals, “ 33% of vendors do not offer buyers any self-service options even though 87% of buyers want to self-serve their buying journey.”

Buy 243

Keyword Research Tools: The Complete List


Keyword Research SEO toolsA look at 31 different tools you can use to find profitable keywords and formulate a winning SEO content strategy.

How to Do a Keyword Research for Your SEO Strategy


One of the most crucial SEO tasks is keyword research. Good research will be handy in giving you what you need to rank better in result pages. We’re going to address it in this post: What is keyword research? How to do keyword research? What is keyword research?

Market Research: An Overview and Step-by-Step Guide


Market research is crucial when it comes to staying competitive in today‘s highly dynamic marketplace. In this guide, we’ll walk you through the research process and show you tools and techniques for uncovering the most important market insights. Market Research

How to Overcome the Pain Points of Your CRM

CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not. Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.

How to Use Semrush for Keyword Research


Learn all the ins and outs of keyword research—what terms you need to know, what approaches you can take, and how you can make the most out of Semrush keyword research toolkit. Keyword Research

Using MarketMuse for Keyword Research


MarketMuse complements your existing keyword research workflow - answering critical questions that your current techstack can't. The post Using MarketMuse for Keyword Research appeared first on MarketMuse.

A Two-Pronged Approach to Your Market Research Process

Hinge Marketing

When conducting market research for your professional services firm, there are several methods to choose from. If you want to paint the best picture of your marketplace and brand, you’ll need to utilize primary and secondary research as part of your market research process.

B2B Buying Trends for 2021: Latest Research


Two recent research reports provide useful insights. But the SWZD research found that COVID-19 has acted as a “catalyst” for transformation, with 76% of businesses planning long-term IT and business process changes.

Buy 220

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

Eight Key Trends in B2B Tech and SaaS Marketing [Research]


” Those are among the findings from 2021 B2B marketing trends in tech & SaaS , a research report published by FINITE, the global B2B technology marketing community in partnership with B2B digital marketing agency 93x. ” Here are eight more key findings from the research.

Humanizing your Account-Based Marketing? Start with Research

Business Brainz

Why research for ABM? Researching about all high-value accounts can help in the attainment of an enhanced level of personalisation across all accounts. How research can humanize ABM? Simple desk-research can reveal deep insight into your target accounts.

Primary Market Research: A Valuable Key to Unlocking Greater Professional Services Growth

Hinge Marketing

Most professional services executives place little value on research. Just the other day we presented the results of primary prospect research to one of our clients that had commissioned it. The real importance of research in business growth. Research is great premium content.

Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Research from eMarketer released in August projected B2B ad spending to grow by 22.6%

Budget 271

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

The Complete Guide to Audience Research, Segmentation, and Targeting

Marketing Insider Group

Audience research is a critical part of developing any marketing strategy but it’s not always given the time and attention it really needs. According to a survey of 1,600 marketers , a shocking 65% never or rarely conduct audience research. But why is audience research so important?

New Research: The New Sales Enablement Standard

Heinz Marketing

Our research aimed to explore the importance and need for investing in a comprehensive sales readiness strategy to drive a continuous state of excellence within revenue organizations. Click here to access the full research report. By Jamie Montoya , Client Engagement Manager.

The Marketing Research Process: A 5 Step Guide


Marketing research helps you discover your audience, competitors, and resources. If you’re new to marketing research, start with the basics in our marketing research guide. Market Research

MarTech: Research and Strategies Behind Utilization


Recently, Ascend2 and its research partners fielded the Marketing Technology Utilization Survey. What did the research find? Wise marketers will take note of the research and plan accordingly. On the week of March 18, 2019, 245 marketing influencers responded. The resulting summary report, called Marketing Technology Utilization , which was published in April of 2019, represented the opinions of all the segments that were surveyed.

3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

How to Perform Effective Keyword Research

Benchmark Email

The better job you do choosing your keywords, the better chance you’ll have of popping… The post How to Perform Effective Keyword Research appeared first on Benchmark Email. Getting one of those coveted top spots on the search results page requires more than just a dose of good luck.

How COVID-19 is Impacting B2B Technology Purchasing [Research]


Two recent research reports provide answers. The post How COVID-19 is Impacting B2B Technology Purchasing [Research] appeared first on B2B Marketing Blog | Webbiquity. Most of us can (vaguely) remember life before COVID-19: business optimism and aggressive purchasing plans for 2020.

Research Roundup – part 4

Hinge Marketing

Thanks for tuning into Hinge’s Research Roundup. For more research-backed insights, visit, connect with me on LinkedIn and follow me on Twitter @John_Tyreman. The post Research Roundup – part 4 appeared first on Hinge Marketing. Any Industry Research Video BlogsIn our recent study on professional services firms, we found that 87% of buyers will actually rule out a service provider before even talking with them.

Overcoming The Content Personalization Challenge With Buyer Persona Research

Tony Zambito

Buyer Persona Research. For example, use of marketing and content technology requires us to bring a design methodology to buyer persona research. This is one of the main reasons why some companies still struggle with content personalization after they have gone through – what they believed to be – a buyer persona research initiative. Critical to buyer persona research is the use of qualitative research. by icon 54.

The Impact of Direct Dials on Sales Productivity

Leveraging the latest industry research, this eBook highlights the impact of direct dial phone numbers on sales productivity with the goal of empowering reps to have more conversations with prospects, and consequently, schedule more meetings, increase opportunities, and close more business - fast.

How to Do Effective YouTube Keyword Research


Whether you’re looking to improve your YouTube engagement or get started, keyword research is vital. Why Bother with YouTube Keyword Research? It’s smart to run keyword research before producing your videos so you can use terms and phrases to guide your topics.

How the Tech Sector Has Adjusted to COVID-19: Five Findings from Research


The latest research from TrustRadius answers reveals some interesting insights. Here are five more key findings from the research. Previous research found that 59% of employees said they would prefer to work from home at least part of the time even after the pandemic.

10 Uniquely Enterprise SEO Keyword Research Tips via @sejournal, @vandernickr

Search Engine Journal

Here are 10 keyword research tips for your enterprise-level SEO strategy. The post 10 Uniquely Enterprise SEO Keyword Research Tips appeared first on Search Engine Journal. Traditional SEO tactics don’t always work for enterprise sites.

B2B Marketing in Pandemic Times: Here’s What to Do NOW (Research)


According to the latest research from LeadMD , only one in five business buyers is pessimistic about the future success of their business. Second, per the LeadMD research, buyers don’t expect you to stop marketing.

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

Target Market Research for the Professional Services

Hinge Marketing

Researching your target markets is one of the smartest business moves you can make. Professional services firms that do frequent research on their target clients grow 2X faster and are more profitable than firms that do not. Target Market Research Defined. Secondary research.