B2B Marketing Related Topics 
10 Uncomfortable B2B Marketing Realities
The Point
JULY 26, 2022
How does marketing theory and thought leadership stack up with the B2B marketing realities most marketers face every day?
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62% of B2B Marketers Cite Content Marketing for Producing Valuable Leads
KoMarketing Associates
MARCH 15, 2023
As B2B marketers look for more efficient ways to engage prospects, new research suggests that content marketing is growing in importance to them. Despite the ROI of content marketing, however, many B2B marketers are still lagging when it comes to integrating personalization tactics.
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B2B Digital Marketing: The Only Guide You’ll Ever Need
Marketing Insider Group
MAY 15, 2023
If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!
Five B2B Video Marketing Strategies to Drive Demand
Webbiquity
JUNE 20, 2023
Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.
6 Proven B2B Marketing Strategies and How to Use Them
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What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? Get an in-depth look into six successful B2B marketing campaigns across a wide range of industries. Happier customers. Higher revenue. A healthier bottom line.
Report: B2B Marketers Faced with Rising Customer Service Expectations
KoMarketing Associates
JUNE 1, 2023
As B2B marketers look for new ways to resonate with their customers and prospects, new research suggests that they may find success by focusing on providing positive experiences. This is a significant increase from the 25% of B2B CMOs who said the same last year. About 53% stopped doing business with the organization altogether.
The Future of B2B eCommerce Marketing Trends
Webbiquity
FEBRUARY 28, 2023
The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8
Flip My Funnel – Guide To B2B Account Based Marketing
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As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.
5 B2B Marketing Trends that You Can’t Ignore in 2020
Speaker: Pam Didner, Marketing Consultant, Author and Speaker
But it’s important to note that the B2B landscape is constantly evolving. Are you up to date with all the emerging B2B techniques and technologies? She’ll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.
The 7 Keys to Creating Successful B2B Marketing Copy
Speaker: Robert Bly, Independent Copywriter and Consultant
Marketers may use the same copy for their B2B and B2C clientele, but these customers should never be treated the same. In this FREE webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers.
7 Key Insights from the “How B2B Marketing is Changing” Report
Speaker: Tom Pick, Independent B2B Digital Marketing Consultant
What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. But doing it effectively to optimize results is also the top challenge marketers face. You’ll learn….
Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers
Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group
Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database. Options for letting Web visitors opt out of cookie tracking.
ABCs of Data Normalization for B2B Marketers
Advertiser: ZoomInfo
It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters – a lot. Well, marketers rely on this grouping to reach their goals.
Loyalty Auctions: The Next Reward For B2B Markets
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Looking for ways to boost engagement in a B2B loyalty program? This technique is especially relevant in the B2B, channel or employee loyalty space because the universe of members is typically much smaller than a consumer program. Fewer bidders mean a greater chance of winning!
GDPR & Demand Generation: What Your Team Needs To Know
Speaker: David Crane, Head of Content & Thought Leadership, Integrate
The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. May 2 2018 9:30 AM PDT 12:30 PM ET 5:30 PM GMT.