Sun.Apr 21, 2024

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What is CASL and How to Ensure Your Lead Generation is CASL Compliant

Visitor Queue

In terms of lead generation, compliance with regulatory requirements is not just good practice, it’s a legal requirement. There are different laws and regulations based on where you live that you need to be aware of. If you’re in Canada, you need to be familiar with CASL, or the Canadian Anti-Spam Legislation. Understanding CASL and […] The post What is CASL and How to Ensure Your Lead Generation is CASL Compliant appeared first on Visitor Queue Blog | Identify Website Traffic.

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3 Prescriptives for transforming the B2B marketing operating model

SmartBrief - Marketing

Given the current economic conditions and the onslaught of new technology enabling new go-to-market strategies and driving the need for new skills, the marketing resource paradox is omnipresent. Marketing leaders face slashed budgets and headcount reductions while the pressure for accelerating revenue increases. It’s time for a reboot and reimagining of the marketing operating model and focusing on the benefits it can bring.