3 Prescriptives for transforming the B2B marketing operating model
SmartBrief - Marketing
APRIL 21, 2024
Given the current economic conditions and the onslaught of new technology enabling new go-to-market strategies and driving the need for new skills, the marketing resource paradox is omnipresent. Marketing leaders face slashed budgets and headcount reductions while the pressure for accelerating revenue increases. It’s time for a reboot and reimagining of the marketing operating model and focusing on the benefits it can bring.
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