The Point

JULY 26, 2022

Why B2B campaigns that attempt to short cut the buyer journey are destined to disappoint

Buyer's Journey 484

Buyer's Journey B2B Funnel Campaign 484

Scoop.it

JANUARY 26, 2023

Experienced marketers and sales experts understand that each stage of the sales funnel is equally important in guiding potential customers on their journey. Keep in mind that quality content plays a vital role in nurturing and retaining customers as well, turning them into lifelong brand advocates down the line.

Funnel 87

Funnel Conversion Content Sales 87

NuSpark Consulting

JUNE 1, 2018

From the time they first hear about your offering or realize they need a solution, to the purchase and after-sales relationship, they are moving through your sales funnel. At every stage of the buyer’s journey, it’s important to understand what information they need when and to find ways to provide it.

Buyer's Journey 100

Buyer's Journey Funnel Content Marketing Content 100

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. It is a top tactic.

Buyer's Journey 294

Buyer's Journey Content Marketing Content Trends 294

Advertiser: ZoomInfo

Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year. Apply tested plays to your funnel - Use real-world scenarios, triggers, actions and expected results to improve your entire funnel. Close more deals with these winning plays!

Sales

ClickZ

FEBRUARY 24, 2023

I also discuss what makes it great for top-of-the-funnel brand awareness. Let’s take a closer look at Meta’s performance at different funnel stages, and how it delivers a strong top-of-funnel relative ROAS. By focusing on the top of the funnel, brands can maximize their investment in Meta.

ROAS 101

ROAS Funnel Ecommerce ROI 101

PathFactory

MARCH 6, 2023

The B2B buyer journey isn’t the only thing that has undergone a transformation over the last several years. I sat down with marketing leader Michael Schultz who is no stranger to the changing tides of technology to discuss the importance of B2B content in the modern buyer journey.

Buyer's Journey 52

Buyer's Journey B2B Content Marketing 52

DivvyHQ

JUNE 23, 2021

Video content is arguably the most engaging form of content, so you've likely incorporated it into your content mix. But thinking more strategically, which types of videos might be best suited for the different stages of your buyer's journey (and your sales funnel)?

Funnel 82

Funnel Content Video Buyer's Journey 82

ClearVoice

MARCH 29, 2021

What is bottom-of-funnel (BoFu) marketing? Bottom-of-funnel marketing is a strategy that aligns with the latest “decision” stage of the buyer’s journey. Funnels have become ubiquitous in a marketer’s day-to-day life. Funnels have evolved with us. What is bottom-of-funnel marketing?

Funnel 98

Funnel Validation Purchase Marketing 98

Lake One

SEPTEMBER 13, 2022

Successful full-funnel marketing strategies drive awareness, educate your audience and convert them to leads simultaneously using a variety of channels. Read more below to discover top full-funnel marketing strategies. Full Funnel Marketing Strategies: What Does It Entail? Top of Funnel: Attract.

Funnel 100

Funnel Startup Strategy Marketing 100

Speaker: Jeff Marcoux, VP Product Strategy & Marketing at TTEC

Achieve full cycle ABM: Moving beyond the top of the funnel. In this session, Jeff Marcoux, VP of Product Marketing and Product Strategy at TTECH, will share how to: Start with the minimum viable ABM tech stack and scale up. Utilize fit, intent and engagement data to maximize your efforts.

Account Based Marketing

seo.co

APRIL 28, 2021

Most marketing efforts only focus on top-of-funnel leads. This means that leads are not being properly moved through the funnel and on to the next stage of conversion. The marketing funnel must be addressed from a multi-staged approach and not an in and out approach. Yet, the top of funnel gets all the attention.

Funnel 68

Funnel SEO Content Leads 68

Lake One

AUGUST 9, 2022

This is probably because the company lacks a mid-funnel marketing strategy. Each stage of the buyer’s journey needs customized content that easily guides buyers along their way to make a purchase. . Read more about creating a successful mid-funnel marketing strategy below.

Funnel 52

Funnel B2B Marketing Case Study 52

InsightSquared

MARCH 25, 2021

Yet, we are still running forecast and funnel reviews just as we did decades ago … interrogating and inspecting deals to assess the quality of the funnel to meet the number. Forecast vs Funnel Review. Separating these meetings ensures enough time is spent on the tactical execution as well as the future development of the funnel.

Funnel 177

Funnel Sales Forecast Conversion Rate 177

Marketing Insider Group

OCTOBER 27, 2020

Businesses have a wealth of options for promoting their solutions to boost sales. While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads.

Content Marketing 359

Content Marketing Content Sales Marketing 359

Advertiser: ZoomInfo

In fact, less than 2% of today’s cold calls actually result in meetings, and 63% of sales professionals say it’s what they dislike most about their jobs. If you’re looking to perfect your cold calling techniques, download ZoomInfo’s latest eBook for a number of cold calling tips to help generate more leads to fuel your funnel.

Cold Calling

Zoominfo

JANUARY 20, 2021

Overflowing the sales funnel with leads doesn’t necessarily guarantee more paying customers in the end. Abundant lead conversion can happen when sales reps practice meaningful engagement with them throughout the sales funnel. Leads transform into customers by stepping through a carefully curated sales funnel.

Funnel 139

Funnel Sales Sales Cycle Cross-Sell 139

Contently

MARCH 21, 2023

We all want to attribute value to the content we produce. How did the output contribute to the overall customer experience and journey? The ability to map sales back to content is a practice known as attribution, and it’s the black box of content marketing. This can take shape in a couple of different ways.

Multi-Touch 84

Multi-Touch Content Multi-Channel Touchpoints 84

FunnelEnvy

MARCH 6, 2023

If you aren’t already taking advantage of the power of video content, you’re missing out on one of the most important channels for any type of marketing – especially B2B. Research shows that video makes for some of the most engaging content. How exactly should you use video in your funnel? What kinds of videos should you make?

Funnel 62

Funnel Optimization Video Content 62

Parse.ly

AUGUST 5, 2021

Bottom-of-funnel gets a lot of the attention in The Content Marketer’s Funnel. It’s where all the sales and bottom-line revenue happens. But bottom-of-funnel content can’t help you make a single sale without a healthy mid-funnel feeding it. Table of Contents.

Funnel 52

Funnel Content Optimization Eye-Tracking 52

Advertiser: ZoomInfo

Download the report to learn more about: The strategies and technologies ABM marketers are using to increase ABM successes Why it’s important to shift toward more targeted, personalized assets How marketers are meeting buyers' demands for self-service journeys Which metrics and marketing KPIs matter across the ABM funnel

Account Based Marketing

BenchmarkONE

JUNE 9, 2020

Like middle children and middle seats on an airplane, it’s easy to gloss over middle-of-the-funnel marketing. Top-of-the-funnel content is all about bringing in leads, and the bottom is about closing the deal. But the middle is just as crucial. Marketing in the Middle.

Funnel 61

Funnel Content Lead Nurturing Case Study 61

Biznology

AUGUST 10, 2015

In addition to your buyers’ love for video, it is easy to understand why business video content marketing has been gaining momentum – the impact that video gives to every day sales and marketing results. The study proved how powerful video content marketing is to core marketing objectives.

Buyer's Journey 178

Buyer's Journey Video Content Content Marketing 178

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success.

Content 168

Content Strategy Marketing Comparison 168

KoMarketing Associates

OCTOBER 25, 2016

When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. Finding the right balance is a key component of content marketing success. Why is top-of-funnel important for SEO?

Funnel 243

Funnel SEO Content Long Tail 243

Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions

She’ll show how the focus has moved from funnel to lifecycle, and the new battleground that is lifetime value and retention. Join Ardath Albee, CEO of Marketing Interactions, as she takes you through lessons learned going through this change at many different companies.

Conversion

BenchmarkONE

JUNE 16, 2020

For that, you need an effective sales team — and plenty of high-quality targeted bottom-of-the-funnel content. We’ve talked about top-of-the-funnel content and middle-of-the-funnel content. But now it’s time to address content that can make or break a sale. .

Funnel 65

Funnel Content Loyalty Email Campaign 65

Parse.ly

AUGUST 12, 2021

Bottom-of-funnel, decision-stage content is all about generating revenue. However, this type of content can lose its punch when it’s the only thing on your site. You must educate and build trust with your readers in the prior stages The Content Marketer’s Funnel to get them ready to purchase. Case studies.

Funnel 52

Funnel Content Landing Page Case Study 52

Marketing Insider Group

OCTOBER 18, 2021

But that same marketplace offers a big opportunity to attack customer acquisition with content — and not just any content. We’re talking high-quality, user-focused, SEO optimized, unique, innovative content that grabs attention and converts web visitors into paying customers. Your content. Ready to learn how to do it?

Content Marketing 338

Content Marketing Acquisition Content Customer 338

Spiralytics

JULY 14, 2022

Unlike the other sections of your marketing funnel, your top-of-funnel provides a critical first impression of your brand. There are two primary ways to create an effective ToFu – 1) provide a bigger ad spend budget for the ToFu, and 2) create effective ToFu content. Create informational content.

Funnel 62

Funnel Content Effective Effectiveness 62

Advertiser: ZoomInfo

Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you.

Funnel

BenchmarkONE

JULY 14, 2022

So how can you identify what matters most to your prospects in each stage of their buyer journey ? Marketing funnels make it easy for you to prioritize and implement your marketing strategy. Let’s look at what marketing funnels are and the types to consider for your business. . What is a Marketing Funnel?

Funnel 79

Funnel Differences Sales Marketing 79

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Those ideas can really move the needle.

Content 192

Content Content Marketing Social Media Funnel 192

Single Grain

MARCH 9, 2020

If you’re serious about investing your marketing dollars into strategies that get results, building a sales funnel with tailored video messaging should be a strong part of your business growth plan. Sales Funnel Review. What’s the purpose of the sales funnel ? Get A Free Consultation. Click To Tweet.

Funnel 139

Funnel Video Marketing Audience 139

Contently

DECEMBER 14, 2022

You want quality leads within your ideal customer profile (ICP) that are ready to talk to sales. While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. When you work with your content team, you want to align your team goals across functions.

Content 109

Content Strategy Funnel SEO 109

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. For many of us, that means we must become great educators and provide the best answers for our prospects at every stage of their journey. Why top-of-funnel "explainer-style" videos aren't enough.

Buyer's Journey

Contently

OCTOBER 20, 2022

But no matter what you call it, there’s little doubt we’re in the middle of an economic downturn. As a result, content marketers across the board are hearing from the top: “We need you to cut your budget by 10 percent.” Luckily, content marketers are known for their creativity. Layoffs are here.

ROI 125

ROI Content Funnel Content Marketing 125

Biznology

MAY 16, 2019

We’re in the process of joining Conductor’s partner ecosystem because our clients see the value of the intersection of SEO and behavior-based personalization to improving mid-funnel progression. If Google is doing its job correctly, that content will be highly relevant. What does it mean?

Funnel 91

Funnel Traffic Conversion SEO 91

PureB2B

MAY 5, 2021

The middle of the marketing funnel is the most challenging part to convert leads through. Well, as we stated in a previous blog ; you’re catching your buyers in an information heavy stage, often times riddled with viable options they can choose from. Overview of the Lead Generation Marketing Funnel. Top of the Funnel.

Funnel 62

Funnel Best Practice Leads Lead 62

Contently

DECEMBER 26, 2022

Content marketing ain’t easy… but isn’t that why it’s so valuable? Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Does your content alleviate a pain point?

Content 130

Content MQL Lead Qualification ROI 130

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

And the best part is, it can apply to content for all stages of your funnel! Jen will dive in deep how she did this at a fast-growing SaaS company that shows, among many other things, how you can use buyer personas and establish a cadence to ensure that your content is seen at the right stage of the buyer's journey.

Buyer Personas