Build Insurance Customer Loyalty with Marketing Automation

Act-On

Corporate

Level Up Your Customer Loyalty with Gamification

Marketing Insider Group

Want to keep your customers around, boost their loyalty, and engage them with fun and convenient content? The post Level Up Your Customer Loyalty with Gamification appeared first on Marketing Insider Group.

Loyalty Programs and Holiday Mailing

Modern Marketing

year-over-year increase from 2017 , many marketers are eager to “reward” their customers for their loyalty with ongoing promotions and offers to the inbox. Loyalty programs should always be treated as promotional, and not transactional, messaging.

13 Customer Loyalty Best Practices for B2B Companies

Act-On

And then there’s the quotes and statistics about the benefits of customer loyalty , aka customer retention. Because of stats like that (or maybe because of competition, or because of pressure to grow, or simply due to the awareness of all this), B2B loyalty programs are on the rise. There’s more and more examples of them working, and marketers are increasingly prioritizing these loyalty programs. Good loyalty programs are fueled by both emotions and financial rewards.

Leveraging Loyalty Data to Optimize Personalization

Modern Marketing

It’s no secret in the marketing world that the goal of a loyalty program is two-fold: to improve customer acquisition and retention while collecting customer data. If your business has a loyalty program, you have the data that will allow you to provide exactly that, to the nth degree.

Building a Great B2B Loyalty Program to Prevent Churn

Marketing Insider Group

The post Building a Great B2B Loyalty Program to Prevent Churn appeared first on Marketing Insider Group. We know how valuable loyal customers are. They’re five times more likely to make a purchase, five times more likely to forgive mistakes and seven times easier to upsell.1

5 Ways Content Can Boost Customer Loyalty

Content4Demand

There are lots more ways to beef up your customer retention, loyalty and advocacy programs. The post 5 Ways Content Can Boost Customer Loyalty appeared first on Content4Demand. Blog buyer feedback customer experience customer loyalty customer retention

Martech stack + customer loyalty: What effect can tech have on retention?

ClickZ

Research published in the Nielsen Global Consumer Loyalty Survey has found that 33% of European consumers (36% in the US) say they love to try new brands, while a further 56% – although more loyal – also admit that they can ‘be moved to experiment.’.

New Developments in B2B Loyalty Marketing

Biznology

Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . New developments in loyalty for business markets. Photo credit: Wikipedia.

The Relationship Between Customer Engagement, Loyalty And Revenue

Influitive

Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. However, loyalty can generate revenue on another front: demand gen.

How Customer Loyalty Is Really Earned

Marketing Insider Group

Even loyalty programs have an appeal, but they do nothing to establish brand authenticity. […]. The post How Customer Loyalty Is Really Earned appeared first on Marketing Insider Group. You can’t buy your customers. Promotional offers, special discounts, and giveaways may motivate more sales – during the promotional period. They may gain some brand favor while the free sample is being used or the discounted subscription pricing is in effect.

Promote Customer Loyalty

MakesBridge

The following are strategies to launch your customer loyalty. The experience of your customers ranks the highest to increase the amount of loyalty and trust. Loyalty Programs. For all businesses, a loyal customer proves time after time to hold more value than new customers.

Weekend Reading: “The Customer Loyalty Loop” by Noah Fleming

Marketing Insider Group

For the 125th episode of The Marketing Book Podcast, I interviewed Noah Fleming, author of The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions.

Customer Loyalty: CEO’s #1 Focus to Protect Revenue This Year – Part 4

Fusion Marketing Partners

Three key customer loyalty metrics to stabilize and improve revenue Over the past couple of months, I have been talking […]. B2B Marketing Customer Loyalty Marketing Metrics Customer Loyalty Best Practices

5 Ways Marketing Automation Builds True Customer Loyalty

Marketing Insider Group

It seems that somewhere along the way, customer loyalty became a forgotten objective of the marketing strategy. The post 5 Ways Marketing Automation Builds True Customer Loyalty appeared first on Marketing Insider Group.

SessionM Expands from Loyalty to Full Customer Engagement Management

Customer Experience Matrix

SessionM launched in 2012 as a platform that increased user engagement by adding gamification and loyalty rewards to mobile apps. Compared with these vendors, SessionM’s loyalty features are probably its most unusual feature. But it would be misleading to pigeonhole SessionM as a system for loyalty marketers. Instead, consider it a personalized messaging* product that offers loyalty as a bonus option for marketers who need it.

Using Facebook to Drive Audience Loyalty

Keywee

No matter what the business model, there’s one metric that has become a north star for media companies, local and nationwide: audience loyalty. But because every storyteller is vying for loyalty from a limited number of readers, building that commitment can be difficult.

Customer Loyalty: CEO’s #1 Focus to Protect Revenue in 2018

Fusion Marketing Partners

Unlocking the secrets of customer loyalty Customer loyalty (CL) should be the number one focus for CEOs and business owners […]. Branding Competitive Advantage Customer Loyalty

How To: Build loyalty through customer engagement

Kaon

As B2B customers’ purchasing choices have expanded, their expectations have increased, and brand loyalty has sharply declined. Gavin Finn, President and CEO, Kaon Interactive , presents three ways to better engage your customers.

Customer Loyalty: CEO’s #1 Focus to Protect Revenue in the New Year – Part 2

Fusion Marketing Partners

Customer loyalty – the secret weapon in your brand Customer loyalty (CL) should be the number one focus for CEOs […]. Brand Equity Branding Customer Loyalty

How To Increase Customer Loyalty And Revenue

Modern Marketing

Customer loyalty is a top priority for many brands. Through loyalty programs, brands have found that they can encourage customers to come back on a regular basis, often choosing their brand over other nearby businesses. But how much must a company spend to maintain that loyalty? As the article Closing the Gap Between Revenue and Loyalty Management points out, a brand can give away more than it actually has to at the expense of valuable revenue.

New Forrester Research: B2B Should Use B2C Customer Loyalty Principles

Influitive

For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. That’s why B2B marketers can’t afford to overlook the opportunity to learn from their B2C counterparts, who are experts at driving customer loyalty. And Forrester’s latest research report, B2B Loyalty, The B2C Way , outlines practical ways B2B marketers can apply B2C principles to deepen relationships and engagement. Deepen engagement to lock in loyalty.

Loyalty vs. Retention Measurement

Measure Up Marketing

Companies who want to retain or expand their relationships with existing customers are finding that measuring and modeling customer loyalty is very valuable. We were recently asked “Do you need to measure loyalty if you are measuring retention-aren’t they the same thing?” That is not to be confused with loyalty, which measures a customer’s predisposition to select a business entity as a preference, and indicates a certain resistance to competitors.

Consumer Loyalty - 5 Ways to Make Your Customers Fall in Love With You

Modern Marketing

Customer Experience

What Monopoly Can Teach Marketers About Customer Loyalty and Advocacy

Modern Marketing

Aside from the main themes revolving around mobile and data that are top of mind for every marketer at the moment, one less obvious theme kept coming up: customer loyalty and advocacy.

Tips from Andrew Davis on Leveling Up Content with the Loyalty Loop

DivvyHQ

In episode two, we welcomed Andrew Davis, who gave us the lowdown on “The Loyalty Loop” and how content teams can activate this simple idea to keep customers coming back, while fending off advances from the competition. Learning the Loyalty Loop. Four Steps of the Loyalty Loop.

How to Build Brand Loyalty on Your Landing Page

Modern B2B Marketing

Building loyalty often takes a bit more time, but your landing page is a start to a long-term relationship with new customers. Though many elements tie into how loyal people are to one brand over others, we’re going to go right back to the beginning—that first impression when a user lands on your page, and how you can build brand loyalty from the first few seconds when a new customer sees what you offer. Offer a Loyalty Reward.

Customer Loyalty: Why the Game's Changing & How You Can Win It

Modern Marketing

This is where customer loyalty programs come into the picture. They aren’t an entirely new concept , but considering that we all have the SAME loyalty card and benefits, it has certainly turned stale. In fact, Walgreen went on to experiment with AR on their loyalty application.

5 Ways Mobile Drives Customer Loyalty

Content Marketing Institute

However, optimization is just one way to earn loyalty. Here are five ways mobile can be used as a platform for driving satisfaction and loyalty. Such personalization establishes a relationship between customers and brands, fostering long-term loyalty. Brands that employ the newest technologies to simplify and personalize the customer experience are set to earn customer loyalty for the long term.

3 Lessons to Improve Customer Loyalty

Crimson Marketing

As a marketer, the first thing you understand is that you’re not always operating under measurable value and concrete data. Yes, there are analytics tools to measure metrics and social reach, but it doesn’t always capture the full influence of your messaging.

Retention that Drives Revenue: 5 Tips for Customer Loyalty Programs

Marketing Action

Customer loyalty programs are a great way to boost sales and revenue. According to Forrester Research , loyalty programs today are doing much more than driving more purchases and bigger profits. There are many different types of loyalty programs.

Do More With Less: Get Reach + Drive Loyalty on Facebook

RebelMouse

Instant Articles may not direct readers to your website immediately, but it's a tool that provides an unobtrusive, memorable experience to users that fuels loyalty. Is Facebook Still Worth It?

5 Ways Marketing Automation Enhances Customer Loyalty

Sharpspring

Customer loyalty is a lost art of marketing, rediscovered. In the age of digital marketing, more emphasis is being put upon customer experience and customer loyalty. The renewed focus on customer loyalty is for a good reason. What Is Customer Loyalty? Imagine it’s 1953.

Struggling With Brand Loyalty? Ideas to Consider for Lifetime Customers

Content Marketing Institute

It has become all too common for brands to promote brand loyalty simply by lavishing reward points on anybody willing to identify as a customer or load an app on their phone. Listen to MarketingWeek’s What is the Future of Loyalty? Potential cash value of loyalty.

Measuring the Pay-Off for Customer Loyalty

Measure Up Marketing

Let me take a minute to inundate you some commonly accepted facts about the impact of customer loyalty or the lack of it on an organization. Companies that lead their markets in customer loyalty generate operating margins of 13%, while laggards had margins of just 2%? These are good metrics but what they don’t do is tell us what business outcome they expect their investment in customer loyalty to impact. For example, is the focus of customer loyalty to increase repurchase?