INDUSTRY INSIGHTS YOUR PEERS ARE READING
Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. However, loyalty can generate revenue on another front: demand gen. MORE
Even loyalty programs have an appeal, but they do nothing to establish brand authenticity. […]. The post How Customer Loyalty Is Really Earned appeared first on Marketing Insider Group. You can’t buy your customers. Promotional offers, special discounts, and giveaways may motivate more sales – during the promotional period. They may gain some brand favor while the free sample is being used or the discounted subscription pricing is in effect. MORE
For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. That’s why B2B marketers can’t afford to overlook the opportunity to learn from their B2C counterparts, who are experts at driving customer loyalty. And Forrester’s latest research report, B2B Loyalty, The B2C Way , outlines practical ways B2B marketers can apply B2C principles to deepen relationships and engagement. Deepen engagement to lock in loyalty. MORE
Companies who want to retain or expand their relationships with existing customers are finding that measuring and modeling customer loyalty is very valuable. We were recently asked “Do you need to measure loyalty if you are measuring retention-aren’t they the same thing?” That is not to be confused with loyalty, which measures a customer’s predisposition to select a business entity as a preference, and indicates a certain resistance to competitors. MORE
This article is part of the “ Getting Started With Loyalty Programs ” section of our definitive guide dedicated to customer loyalty and loyalty programs. You may enjoy other articles from this section: Starting a Customer Loyalty Program. The Loyalty Box. MORE
There are lots more ways to beef up your customer retention, loyalty and advocacy programs. The post 5 Ways Content Can Boost Customer Loyalty appeared first on Content4Demand. Blog buyer feedback customer experience customer loyalty customer retention MORE
This article is part of the “ Getting Started With Loyalty Programs ” section of our definitive guide dedicated to customer loyalty and loyalty programs. You may enjoy other articles from this section: Starting a Customer Loyalty Program. Best option: Loyalty. MORE
Customer Experience MORE
It seems that somewhere along the way, customer loyalty became a forgotten objective of the marketing strategy. The post 5 Ways Marketing Automation Builds True Customer Loyalty appeared first on Marketing Insider Group. MORE
This is where customer loyalty programs come into the picture. They aren’t an entirely new concept , but considering that we all have the SAME loyalty card and benefits, it has certainly turned stale. In fact, Walgreen went on to experiment with AR on their loyalty application. MORE
It has become all too common for brands to promote brand loyalty simply by lavishing reward points on anybody willing to identify as a customer or load an app on their phone. Listen to MarketingWeek’s What is the Future of Loyalty? Potential cash value of loyalty. MORE
The post Building a Great B2B Loyalty Program to Prevent Churn appeared first on Marketing Insider Group. We know how valuable loyal customers are. They’re five times more likely to make a purchase, five times more likely to forgive mistakes and seven times easier to upsell.1 MORE
Want to keep your customers around, boost their loyalty, and engage them with fun and convenient content? The post Level Up Your Customer Loyalty with Gamification appeared first on Marketing Insider Group. MORE
Well, loyalty doesn’t happen overnight. To reach “cult loyalty” status, like Apple’s fanatics, customers must identify with your brand on a deeper level. And one way to achieve that is through well-developed loyalty programs. You want customers to love your brand. MORE
And then there’s the quotes and statistics about the benefits of customer loyalty , aka customer retention. Because of stats like that (or maybe because of competition, or because of pressure to grow, or simply due to the awareness of all this), B2B loyalty programs are on the rise. There’s more and more examples of them working, and marketers are increasingly prioritizing these loyalty programs. Good loyalty programs are fueled by both emotions and financial rewards. MORE
However, optimization is just one way to earn loyalty. Here are five ways mobile can be used as a platform for driving satisfaction and loyalty. Such personalization establishes a relationship between customers and brands, fostering long-term loyalty. Brands that employ the newest technologies to simplify and personalize the customer experience are set to earn customer loyalty for the long term. MORE
And if you’re like 65% of marketers, your company has implemented a loyalty program. But is your loyalty program working? It’s time for marketers to look beyond convoluted rewards systems and offer actual value to customers using their loyalty program. MORE
As B2B customers’ purchasing choices have expanded, their expectations have increased, and brand loyalty has sharply declined. Gavin Finn, President and CEO, Kaon Interactive , presents three ways to better engage your customers. MORE
But it’s more pertinent than ever before in today’s crowded digital landscape, where businesses struggle to build customer loyalty in an ever-expanding field of competitors. This is a troubling trend, considering the fact that trust is the foundation of customer loyalty. MORE
Aside from the main themes revolving around mobile and data that are top of mind for every marketer at the moment, one less obvious theme kept coming up: customer loyalty and advocacy. MORE
It’s no secret in the marketing world that the goal of a loyalty program is two-fold: to improve customer acquisition and retention while collecting customer data. If your business has a loyalty program, you have the data that will allow you to provide exactly that, to the nth degree. MORE
For the 125th episode of The Marketing Book Podcast, I interviewed Noah Fleming, author of The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions. MORE
Three key customer loyalty metrics to stabilize and improve revenue Over the past couple of months, I have been talking […]. B2B Marketing Customer Loyalty Marketing Metrics Customer Loyalty Best Practices MORE
Customer loyalty – the secret weapon in your brand Customer loyalty (CL) should be the number one focus for CEOs […]. Brand Equity Branding Customer Loyalty MORE
Corporate MORE
Unlocking the secrets of customer loyalty Customer loyalty (CL) should be the number one focus for CEOs and business owners […]. Branding Competitive Advantage Customer Loyalty MORE
Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. What is brand loyalty and why is it important? Using social media to build brand loyalty. MORE
Customer loyalty programs are a great way to boost sales and revenue. According to Forrester Research , loyalty programs today are doing much more than driving more purchases and bigger profits. There are many different types of loyalty programs. MORE
year-over-year increase from 2017 , many marketers are eager to “reward” their customers for their loyalty with ongoing promotions and offers to the inbox. Loyalty programs should always be treated as promotional, and not transactional, messaging. MORE
SessionM launched in 2012 as a platform that increased user engagement by adding gamification and loyalty rewards to mobile apps. Compared with these vendors, SessionM’s loyalty features are probably its most unusual feature. But it would be misleading to pigeonhole SessionM as a system for loyalty marketers. Instead, consider it a personalized messaging* product that offers loyalty as a bonus option for marketers who need it. MORE
Customer loyalty is a top priority for many brands. Through loyalty programs, brands have found that they can encourage customers to come back on a regular basis, often choosing their brand over other nearby businesses. But how much must a company spend to maintain that loyalty? As the article Closing the Gap Between Revenue and Loyalty Management points out, a brand can give away more than it actually has to at the expense of valuable revenue. MORE
Customer loyalty is a lost art of marketing, rediscovered. In the age of digital marketing, more emphasis is being put upon customer experience and customer loyalty. The renewed focus on customer loyalty is for a good reason. What Is Customer Loyalty? Imagine it’s 1953. MORE
Driving Client Loyalty. Discover any barriers to building client loyalty. The post Building Loyalty through Client Experience appeared first on Hinge Marketing. MORE
Customer Experience Key to Consumer Loyalty. Customers no longer base their loyalty on price or product. Creating exceptional experiences for your customers and prospects can set yourself from the competition. MORE
Research published in the Nielsen Global Consumer Loyalty Survey has found that 33% of European consumers (36% in the US) say they love to try new brands, while a further 56% – although more loyal – also admit that they can ‘be moved to experiment.’. MORE
Building loyalty often takes a bit more time, but your landing page is a start to a long-term relationship with new customers. Though many elements tie into how loyal people are to one brand over others, we’re going to go right back to the beginning—that first impression when a user lands on your page, and how you can build brand loyalty from the first few seconds when a new customer sees what you offer. Offer a Loyalty Reward. MORE
No matter what the business model, there’s one metric that has become a north star for media companies, local and nationwide: audience loyalty. But because every storyteller is vying for loyalty from a limited number of readers, building that commitment can be difficult. MORE
In episode two, we welcomed Andrew Davis, who gave us the lowdown on “The Loyalty Loop” and how content teams can activate this simple idea to keep customers coming back, while fending off advances from the competition. Learning the Loyalty Loop. Four Steps of the Loyalty Loop. MORE
Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . New developments in loyalty for business markets. Photo credit: Wikipedia. MORE
Positive customer experiences have been linked to not only an increase in revenue but can influence customer loyalty. This loyalty improves all aspects of your business including revenue. There’s no question that customer experience is important. MORE
The following are strategies to launch your customer loyalty. The experience of your customers ranks the highest to increase the amount of loyalty and trust. Loyalty Programs. For all businesses, a loyal customer proves time after time to hold more value than new customers. MORE
Loyalty Related Topics 
Marketing Insider Group
OCTOBER 2, 2018
Want to keep your customers around, boost their loyalty, and engage them with fun and convenient content? The post Level Up Your Customer Loyalty with Gamification appeared first on Marketing Insider Group.
Modern Marketing
DECEMBER 19, 2018
year-over-year increase from 2017 , many marketers are eager to “reward” their customers for their loyalty with ongoing promotions and offers to the inbox. Loyalty programs should always be treated as promotional, and not transactional, messaging.
Brickfish
OCTOBER 9, 2019
Positive customer experiences have been linked to not only an increase in revenue but can influence customer loyalty. This loyalty improves all aspects of your business including revenue. There’s no question that customer experience is important.
Modern Marketing
APRIL 1, 2019
It’s no secret in the marketing world that the goal of a loyalty program is two-fold: to improve customer acquisition and retention while collecting customer data. If your business has a loyalty program, you have the data that will allow you to provide exactly that, to the nth degree.
Act-On
NOVEMBER 29, 2016
And then there’s the quotes and statistics about the benefits of customer loyalty , aka customer retention. Because of stats like that (or maybe because of competition, or because of pressure to grow, or simply due to the awareness of all this), B2B loyalty programs are on the rise. There’s more and more examples of them working, and marketers are increasingly prioritizing these loyalty programs. Good loyalty programs are fueled by both emotions and financial rewards.
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Marketing Insider Group
JUNE 2, 2016
Well, loyalty doesn’t happen overnight. To reach “cult loyalty” status, like Apple’s fanatics, customers must identify with your brand on a deeper level. And one way to achieve that is through well-developed loyalty programs. You want customers to love your brand.
Content4Demand
APRIL 12, 2019
There are lots more ways to beef up your customer retention, loyalty and advocacy programs. The post 5 Ways Content Can Boost Customer Loyalty appeared first on Content4Demand. Blog buyer feedback customer experience customer loyalty customer retention
Biznology
NOVEMBER 21, 2012
Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . New developments in loyalty for business markets. Photo credit: Wikipedia.
Influitive
OCTOBER 11, 2015
Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. However, loyalty can generate revenue on another front: demand gen.
Marketing Insider Group
SEPTEMBER 19, 2017
Even loyalty programs have an appeal, but they do nothing to establish brand authenticity. […]. The post How Customer Loyalty Is Really Earned appeared first on Marketing Insider Group. You can’t buy your customers. Promotional offers, special discounts, and giveaways may motivate more sales – during the promotional period. They may gain some brand favor while the free sample is being used or the discounted subscription pricing is in effect.
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ClickZ
JULY 29, 2019
Research published in the Nielsen Global Consumer Loyalty Survey has found that 33% of European consumers (36% in the US) say they love to try new brands, while a further 56% – although more loyal – also admit that they can ‘be moved to experiment.’.
MakesBridge
JUNE 22, 2018
The following are strategies to launch your customer loyalty. The experience of your customers ranks the highest to increase the amount of loyalty and trust. Loyalty Programs. For all businesses, a loyal customer proves time after time to hold more value than new customers.
Marketing Insider Group
JUNE 2, 2017
For the 125th episode of The Marketing Book Podcast, I interviewed Noah Fleming, author of The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions.
Zoominfo
SEPTEMBER 4, 2019
But it’s more pertinent than ever before in today’s crowded digital landscape, where businesses struggle to build customer loyalty in an ever-expanding field of competitors. This is a troubling trend, considering the fact that trust is the foundation of customer loyalty.
Referral Rock
SEPTEMBER 19, 2019
This article is part of the “ Getting Started With Loyalty Programs ” section of our definitive guide dedicated to customer loyalty and loyalty programs. You may enjoy other articles from this section: Starting a Customer Loyalty Program. Best option: Loyalty.
Marketing Insider Group
AUGUST 23, 2016
It seems that somewhere along the way, customer loyalty became a forgotten objective of the marketing strategy. The post 5 Ways Marketing Automation Builds True Customer Loyalty appeared first on Marketing Insider Group.
Fusion Marketing Partners
MARCH 12, 2018
Three key customer loyalty metrics to stabilize and improve revenue Over the past couple of months, I have been talking […]. B2B Marketing Customer Loyalty Marketing Metrics Customer Loyalty Best Practices
Fusion Marketing Partners
DECEMBER 20, 2017
Unlocking the secrets of customer loyalty Customer loyalty (CL) should be the number one focus for CEOs and business owners […]. Branding Competitive Advantage Customer Loyalty
Kaon
MARCH 24, 2016
As B2B customers’ purchasing choices have expanded, their expectations have increased, and brand loyalty has sharply declined. Gavin Finn, President and CEO, Kaon Interactive , presents three ways to better engage your customers.
Influitive
APRIL 22, 2015
For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. That’s why B2B marketers can’t afford to overlook the opportunity to learn from their B2C counterparts, who are experts at driving customer loyalty. And Forrester’s latest research report, B2B Loyalty, The B2C Way , outlines practical ways B2B marketers can apply B2C principles to deepen relationships and engagement. Deepen engagement to lock in loyalty.
Fusion Marketing Partners
JANUARY 9, 2018
Customer loyalty – the secret weapon in your brand Customer loyalty (CL) should be the number one focus for CEOs […]. Brand Equity Branding Customer Loyalty
Modern Marketing
MAY 1, 2015
Customer loyalty is a top priority for many brands. Through loyalty programs, brands have found that they can encourage customers to come back on a regular basis, often choosing their brand over other nearby businesses. But how much must a company spend to maintain that loyalty? As the article Closing the Gap Between Revenue and Loyalty Management points out, a brand can give away more than it actually has to at the expense of valuable revenue.
Sprout Social
OCTOBER 23, 2019
Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. What is brand loyalty and why is it important? Using social media to build brand loyalty.
Hubspot
JUNE 26, 2019
And if you’re like 65% of marketers, your company has implemented a loyalty program. But is your loyalty program working? It’s time for marketers to look beyond convoluted rewards systems and offer actual value to customers using their loyalty program.
Content Marketing Institute
JANUARY 1, 2018
However, optimization is just one way to earn loyalty. Here are five ways mobile can be used as a platform for driving satisfaction and loyalty. Such personalization establishes a relationship between customers and brands, fostering long-term loyalty. Brands that employ the newest technologies to simplify and personalize the customer experience are set to earn customer loyalty for the long term.
Keywee
JULY 16, 2019
No matter what the business model, there’s one metric that has become a north star for media companies, local and nationwide: audience loyalty. But because every storyteller is vying for loyalty from a limited number of readers, building that commitment can be difficult.
Measure Up Marketing
MARCH 3, 2014
Companies who want to retain or expand their relationships with existing customers are finding that measuring and modeling customer loyalty is very valuable. We were recently asked “Do you need to measure loyalty if you are measuring retention-aren’t they the same thing?” That is not to be confused with loyalty, which measures a customer’s predisposition to select a business entity as a preference, and indicates a certain resistance to competitors.
Modern Marketing
OCTOBER 15, 2018
Customer Experience
Modern Marketing
JUNE 26, 2018
This is where customer loyalty programs come into the picture. They aren’t an entirely new concept , but considering that we all have the SAME loyalty card and benefits, it has certainly turned stale. In fact, Walgreen went on to experiment with AR on their loyalty application.
Sharpspring
JULY 31, 2017
Customer loyalty is a lost art of marketing, rediscovered. In the age of digital marketing, more emphasis is being put upon customer experience and customer loyalty. The renewed focus on customer loyalty is for a good reason. What Is Customer Loyalty? Imagine it’s 1953.
Hinge Marketing
APRIL 21, 2016
Driving Client Loyalty. Discover any barriers to building client loyalty. The post Building Loyalty through Client Experience appeared first on Hinge Marketing.
Referral Rock
NOVEMBER 1, 2019
This article is part of the “ Getting Started With Loyalty Programs ” section of our definitive guide dedicated to customer loyalty and loyalty programs. You may enjoy other articles from this section: Starting a Customer Loyalty Program. The Loyalty Box.
Customer Experience Matrix
JUNE 3, 2017
SessionM launched in 2012 as a platform that increased user engagement by adding gamification and loyalty rewards to mobile apps. Compared with these vendors, SessionM’s loyalty features are probably its most unusual feature. But it would be misleading to pigeonhole SessionM as a system for loyalty marketers. Instead, consider it a personalized messaging* product that offers loyalty as a bonus option for marketers who need it.
Modern Marketing
AUGUST 13, 2015
Aside from the main themes revolving around mobile and data that are top of mind for every marketer at the moment, one less obvious theme kept coming up: customer loyalty and advocacy.
DivvyHQ
OCTOBER 23, 2018
In episode two, we welcomed Andrew Davis, who gave us the lowdown on “The Loyalty Loop” and how content teams can activate this simple idea to keep customers coming back, while fending off advances from the competition. Learning the Loyalty Loop. Four Steps of the Loyalty Loop.
Content Marketing Institute
AUGUST 22, 2018
It has become all too common for brands to promote brand loyalty simply by lavishing reward points on anybody willing to identify as a customer or load an app on their phone. Listen to MarketingWeek’s What is the Future of Loyalty? Potential cash value of loyalty.
Marketing Action
SEPTEMBER 26, 2014
Customer loyalty programs are a great way to boost sales and revenue. According to Forrester Research , loyalty programs today are doing much more than driving more purchases and bigger profits. There are many different types of loyalty programs.
V12 Data
OCTOBER 9, 2019
Customer Experience Key to Consumer Loyalty. Customers no longer base their loyalty on price or product. Creating exceptional experiences for your customers and prospects can set yourself from the competition.
Marketo
MARCH 18, 2019
Building loyalty often takes a bit more time, but your landing page is a start to a long-term relationship with new customers. Though many elements tie into how loyal people are to one brand over others, we’re going to go right back to the beginning—that first impression when a user lands on your page, and how you can build brand loyalty from the first few seconds when a new customer sees what you offer. Offer a Loyalty Reward.
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