Expert insights. Personalized for you.
Loyalty initiatives have been traditionally considered a better fit in the B2C rather than B2B space. With long, complex sales cycles and buyers that aren’t as responsive to discounts and coupons, many B2B marketers have rejected the concept of loyalty programs. MORE
Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. However, loyalty can generate revenue on another front: demand gen. MORE
Loyalty, especially brand loyalty, seems to be a trait that is not only hard to encourage within your audience, but one they seem to be actively avoiding. The more loyalty your customers feel, the more likely they are choose you over competitors. MORE
Even loyalty programs have an appeal, but they do nothing to establish brand authenticity. […]. The post How Customer Loyalty Is Really Earned appeared first on Marketing Insider Group. You can’t buy your customers. Promotional offers, special discounts, and giveaways may motivate more sales – during the promotional period. They may gain some brand favor while the free sample is being used or the discounted subscription pricing is in effect. MORE
For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. That’s why B2B marketers can’t afford to overlook the opportunity to learn from their B2C counterparts, who are experts at driving customer loyalty. And Forrester’s latest research report, B2B Loyalty, The B2C Way , outlines practical ways B2B marketers can apply B2C principles to deepen relationships and engagement. Deepen engagement to lock in loyalty. MORE
Engaging loyalty programs can help you acquire and retain customers, create personalized experiences , and increase your customer lifetime value. Here are some best practices to follow to ensure your subscription business is making the most out of its loyalty program. MORE
Brands need to know understand what motivates loyalty from their customers. Numerous research studies have identified three main classifications of loyalty, they are: Behavioral loyalty which is when the customer shops with a brand because it’s convenient. MORE
There are lots more ways to beef up your customer retention, loyalty and advocacy programs. The post 5 Ways Content Can Boost Customer Loyalty appeared first on Content4Demand. Blog buyer feedback customer experience customer loyalty customer retention MORE
This article is part of the “ Getting Started With Loyalty Programs ” section of our definitive guide dedicated to customer loyalty and loyalty programs. You may enjoy other articles from this section: Starting a Customer Loyalty Program. Best option: Loyalty. MORE
It seems that somewhere along the way, customer loyalty became a forgotten objective of the marketing strategy. The post 5 Ways Marketing Automation Builds True Customer Loyalty appeared first on Marketing Insider Group. MORE
The post Building a Great B2B Loyalty Program to Prevent Churn appeared first on Marketing Insider Group. We know how valuable loyal customers are. They’re five times more likely to make a purchase, five times more likely to forgive mistakes and seven times easier to upsell.1 MORE
Want to keep your customers around, boost their loyalty, and engage them with fun and convenient content? The post Level Up Your Customer Loyalty with Gamification appeared first on Marketing Insider Group. MORE
Well, loyalty doesn’t happen overnight. To reach “cult loyalty” status, like Apple’s fanatics, customers must identify with your brand on a deeper level. And one way to achieve that is through well-developed loyalty programs. You want customers to love your brand. MORE
Loyalty is the answer. Brands investing in customer loyalty can help drive engagement and retention and attract new customers simply by designing a program that rewards existing customers and appeals to new ones. Customers expect special treatment in exchange for their loyalty. MORE
And then there’s the quotes and statistics about the benefits of customer loyalty , aka customer retention. Because of stats like that (or maybe because of competition, or because of pressure to grow, or simply due to the awareness of all this), B2B loyalty programs are on the rise. There’s more and more examples of them working, and marketers are increasingly prioritizing these loyalty programs. Good loyalty programs are fueled by both emotions and financial rewards. MORE
CrowdTwist recently conducted research into consumer attitudes towards loyalty programs, brand engagement, emerging technologies, and shopping experiences. However, the research finds that engaging, omnichannel loyalty programs are valuable to consumers. ” Customer Loyalty MORE
The Loyalty Challenge. Loyalty is extremely difficult for telecommunications brands to attain, especially due to the lack of differentiation in the product and service offerings. Brands, such as T-Mobile, are leveraging loyalty initiatives to remind their customers that they value them. MORE
Lu xury brand marketers who are considering loyalty programs are often concerned that they won’t align with the image or appeal of the brand. Traditional spend and get loyalty programs reward customers with discounts and couponing, which many luxury brands could argue “cheapens” their offering. However, the most effective luxury loyalty programs in market today go beyond discounting to provide value for members. Customer Loyalty MORE
But it’s more pertinent than ever before in today’s crowded digital landscape, where businesses struggle to build customer loyalty in an ever-expanding field of competitors. This is a troubling trend, considering the fact that trust is the foundation of customer loyalty. MORE
It’s no secret in the marketing world that the goal of a loyalty program is two-fold: to improve customer acquisition and retention while collecting customer data. If your business has a loyalty program, you have the data that will allow you to provide exactly that, to the nth degree. MORE
For the 125th episode of The Marketing Book Podcast, I interviewed Noah Fleming, author of The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions. MORE
Three key customer loyalty metrics to stabilize and improve revenue Over the past couple of months, I have been talking […]. B2B Marketing Customer Loyalty Marketing Metrics Customer Loyalty Best Practices MORE
An investment in loyalty can help a brand stand out from the competition, drive brand awareness, and increase revenue. Here’s how to design a loyalty program that that boosts the profile of your brand. MORE
Corporate MORE
Reward your best customers using your loyalty program to gather UGC. Utilizing UGC is one way for brands to gain access to readily available content that will resonate with their consumers, and brands can use their loyalty program to encourage and reward members to continue to produce UGC. MORE
Unlocking the secrets of customer loyalty Customer loyalty (CL) should be the number one focus for CEOs and business owners […]. Branding Competitive Advantage Customer Loyalty MORE
Loyalty programs are pretty commonplace with consumer brands but don’t seem to be as prevalent in B2B. This is because the traditional loyalty model of cash incentives doesn’t translate as well to business customers. The post 5 Tips for B2B Loyalty Programs Inspired by B2C appeared first on Influitive. In B2B, purchase decisions involve more than one stakeholder and your core user is not always the person paying the bill. […]. MORE
Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. What is brand loyalty and why is it important? Using social media to build brand loyalty. MORE
Whether loyalty is a new concept for your company or you’re considering making a greater investment, here’s a guide to finding the right loyalty technology solution to meet your brand’s needs. Define your loyalty program objectives. ” Customer Loyalty MORE
year-over-year increase from 2017 , many marketers are eager to “reward” their customers for their loyalty with ongoing promotions and offers to the inbox. Loyalty programs should always be treated as promotional, and not transactional, messaging. MORE
How AI Can Help You Improve Customer Loyalty. In this article, we’ll take a look at six ways that AI can help you improve your customer loyalty. Personalization is extremely important for customer loyalty. This, in turn, may improve your customer loyalty. MORE
More and more restaurants are investing in loyalty programs that go beyond a simple “points for spend” model to differentiate their business and to retain and attract customers. The best loyalty programs in any industry go beyond offering discounts. ” Customer Loyalt MORE
Research published in the Nielsen Global Consumer Loyalty Survey has found that 33% of European consumers (36% in the US) say they love to try new brands, while a further 56% – although more loyal – also admit that they can ‘be moved to experiment.’. MORE
Consumer expectations set the bar for customer experiences which directly impact brand loyalty. Most brands are moving towards adopting an omnichannel loyalty approach. A successful omnichannel loyalty program will connect customers to a brand across all touchpoints. MORE
Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . New developments in loyalty for business markets. Photo credit: Wikipedia. MORE
Positive customer experiences have been linked to not only an increase in revenue but can influence customer loyalty. This loyalty improves all aspects of your business including revenue. There’s no question that customer experience is important. MORE
The following are strategies to launch your customer loyalty. The experience of your customers ranks the highest to increase the amount of loyalty and trust. Loyalty Programs. For all businesses, a loyal customer proves time after time to hold more value than new customers. MORE
Loyalty Related Topics Modern Marketing
MARCH 17, 2020
The Loyalty Challenge. Loyalty is extremely difficult for telecommunications brands to attain, especially due to the lack of differentiation in the product and service offerings. Brands, such as T-Mobile, are leveraging loyalty initiatives to remind their customers that they value them.
Modern Marketing
APRIL 1, 2020
Whether loyalty is a new concept for your company or you’re considering making a greater investment, here’s a guide to finding the right loyalty technology solution to meet your brand’s needs. Define your loyalty program objectives. ” Customer Loyalty
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Modern Marketing
FEBRUARY 15, 2020
CrowdTwist recently conducted research into consumer attitudes towards loyalty programs, brand engagement, emerging technologies, and shopping experiences. However, the research finds that engaging, omnichannel loyalty programs are valuable to consumers. ” Customer Loyalty
Modern Marketing
MARCH 8, 2020
Engaging loyalty programs can help you acquire and retain customers, create personalized experiences , and increase your customer lifetime value. Here are some best practices to follow to ensure your subscription business is making the most out of its loyalty program.
Modern Marketing
MARCH 8, 2020
More and more restaurants are investing in loyalty programs that go beyond a simple “points for spend” model to differentiate their business and to retain and attract customers. The best loyalty programs in any industry go beyond offering discounts. ” Customer Loyalt
Act-On
FEBRUARY 27, 2020
Current customers are your most dependable revenue source, so it’s important to inspire customer loyalty using these three customer marketing tactics.
|
Modern Marketing
MARCH 26, 2020
An investment in loyalty can help a brand stand out from the competition, drive brand awareness, and increase revenue. Here’s how to design a loyalty program that that boosts the profile of your brand.
Modern Marketing
MARCH 1, 2020
Loyalty initiatives have been traditionally considered a better fit in the B2C rather than B2B space. With long, complex sales cycles and buyers that aren’t as responsive to discounts and coupons, many B2B marketers have rejected the concept of loyalty programs.
Modern Marketing
DECEMBER 19, 2018
year-over-year increase from 2017 , many marketers are eager to “reward” their customers for their loyalty with ongoing promotions and offers to the inbox. Loyalty programs should always be treated as promotional, and not transactional, messaging.
Modern Marketing
MARCH 4, 2020
Consumer expectations set the bar for customer experiences which directly impact brand loyalty. Most brands are moving towards adopting an omnichannel loyalty approach. A successful omnichannel loyalty program will connect customers to a brand across all touchpoints.
Modern Marketing
MARCH 24, 2020
Lu xury brand marketers who are considering loyalty programs are often concerned that they won’t align with the image or appeal of the brand. Traditional spend and get loyalty programs reward customers with discounts and couponing, which many luxury brands could argue “cheapens” their offering. However, the most effective luxury loyalty programs in market today go beyond discounting to provide value for members. Customer Loyalty
|
|
Modern Marketing
FEBRUARY 21, 2020
Loyalty is the answer. Brands investing in customer loyalty can help drive engagement and retention and attract new customers simply by designing a program that rewards existing customers and appeals to new ones. Customers expect special treatment in exchange for their loyalty.
Act-On
NOVEMBER 29, 2016
And then there’s the quotes and statistics about the benefits of customer loyalty , aka customer retention. Because of stats like that (or maybe because of competition, or because of pressure to grow, or simply due to the awareness of all this), B2B loyalty programs are on the rise. There’s more and more examples of them working, and marketers are increasingly prioritizing these loyalty programs. Good loyalty programs are fueled by both emotions and financial rewards.
Influitive
OCTOBER 11, 2015
Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. However, loyalty can generate revenue on another front: demand gen.
Modern Marketing
APRIL 1, 2019
It’s no secret in the marketing world that the goal of a loyalty program is two-fold: to improve customer acquisition and retention while collecting customer data. If your business has a loyalty program, you have the data that will allow you to provide exactly that, to the nth degree.
Modern Marketing
FEBRUARY 15, 2020
Brands need to know understand what motivates loyalty from their customers. Numerous research studies have identified three main classifications of loyalty, they are: Behavioral loyalty which is when the customer shops with a brand because it’s convenient.
Nuvi
OCTOBER 9, 2019
Positive customer experiences have been linked to not only an increase in revenue but can influence customer loyalty. This loyalty improves all aspects of your business including revenue. There’s no question that customer experience is important.
Marketing Insider Group
OCTOBER 15, 2018
The post Building a Great B2B Loyalty Program to Prevent Churn appeared first on Marketing Insider Group. We know how valuable loyal customers are. They’re five times more likely to make a purchase, five times more likely to forgive mistakes and seven times easier to upsell.1
Modern Marketing
MARCH 15, 2020
Reward your best customers using your loyalty program to gather UGC. Utilizing UGC is one way for brands to gain access to readily available content that will resonate with their consumers, and brands can use their loyalty program to encourage and reward members to continue to produce UGC.
Marketing Insider Group
JUNE 2, 2016
Well, loyalty doesn’t happen overnight. To reach “cult loyalty” status, like Apple’s fanatics, customers must identify with your brand on a deeper level. And one way to achieve that is through well-developed loyalty programs. You want customers to love your brand.
Marketing Insider Group
SEPTEMBER 19, 2017
Even loyalty programs have an appeal, but they do nothing to establish brand authenticity. […]. The post How Customer Loyalty Is Really Earned appeared first on Marketing Insider Group. You can’t buy your customers. Promotional offers, special discounts, and giveaways may motivate more sales – during the promotional period. They may gain some brand favor while the free sample is being used or the discounted subscription pricing is in effect.
Influitive
FEBRUARY 26, 2020
Loyalty programs are pretty commonplace with consumer brands but don’t seem to be as prevalent in B2B. This is because the traditional loyalty model of cash incentives doesn’t translate as well to business customers. The post 5 Tips for B2B Loyalty Programs Inspired by B2C appeared first on Influitive. In B2B, purchase decisions involve more than one stakeholder and your core user is not always the person paying the bill. […].
Biznology
NOVEMBER 21, 2012
Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . New developments in loyalty for business markets. Photo credit: Wikipedia.
Nuvi
FEBRUARY 18, 2020
Loyalty, especially brand loyalty, seems to be a trait that is not only hard to encourage within your audience, but one they seem to be actively avoiding. The more loyalty your customers feel, the more likely they are choose you over competitors.
Content4Demand
APRIL 12, 2019
There are lots more ways to beef up your customer retention, loyalty and advocacy programs. The post 5 Ways Content Can Boost Customer Loyalty appeared first on Content4Demand. Blog buyer feedback customer experience customer loyalty customer retention
Single Grain
JANUARY 17, 2020
How AI Can Help You Improve Customer Loyalty. In this article, we’ll take a look at six ways that AI can help you improve your customer loyalty. Personalization is extremely important for customer loyalty. This, in turn, may improve your customer loyalty.
Marketing Insider Group
JUNE 2, 2017
For the 125th episode of The Marketing Book Podcast, I interviewed Noah Fleming, author of The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions.
MakesBridge
JUNE 22, 2018
The following are strategies to launch your customer loyalty. The experience of your customers ranks the highest to increase the amount of loyalty and trust. Loyalty Programs. For all businesses, a loyal customer proves time after time to hold more value than new customers.
Influitive
APRIL 22, 2015
For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. That’s why B2B marketers can’t afford to overlook the opportunity to learn from their B2C counterparts, who are experts at driving customer loyalty. And Forrester’s latest research report, B2B Loyalty, The B2C Way , outlines practical ways B2B marketers can apply B2C principles to deepen relationships and engagement. Deepen engagement to lock in loyalty.
Referral Rock
SEPTEMBER 19, 2019
This article is part of the “ Getting Started With Loyalty Programs ” section of our definitive guide dedicated to customer loyalty and loyalty programs. You may enjoy other articles from this section: Starting a Customer Loyalty Program. Best option: Loyalty.
ClickZ
JULY 29, 2019
Research published in the Nielsen Global Consumer Loyalty Survey has found that 33% of European consumers (36% in the US) say they love to try new brands, while a further 56% – although more loyal – also admit that they can ‘be moved to experiment.’.
Zoominfo
SEPTEMBER 4, 2019
But it’s more pertinent than ever before in today’s crowded digital landscape, where businesses struggle to build customer loyalty in an ever-expanding field of competitors. This is a troubling trend, considering the fact that trust is the foundation of customer loyalty.
Marketing Insider Group
AUGUST 23, 2016
It seems that somewhere along the way, customer loyalty became a forgotten objective of the marketing strategy. The post 5 Ways Marketing Automation Builds True Customer Loyalty appeared first on Marketing Insider Group.
Fusion Marketing Partners
MARCH 12, 2018
Three key customer loyalty metrics to stabilize and improve revenue Over the past couple of months, I have been talking […]. B2B Marketing Customer Loyalty Marketing Metrics Customer Loyalty Best Practices
Fusion Marketing Partners
DECEMBER 20, 2017
Unlocking the secrets of customer loyalty Customer loyalty (CL) should be the number one focus for CEOs and business owners […]. Branding Competitive Advantage Customer Loyalty
Sprout Social
OCTOBER 23, 2019
Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. What is brand loyalty and why is it important? Using social media to build brand loyalty.
151 
Let's personalize your content