Act-On

NOVEMBER 29, 2016

And then there’s the quotes and statistics about the benefits of customer loyalty , aka customer retention. Because of stats like that (or maybe because of competition, or because of pressure to grow, or simply due to the awareness of all this), B2B loyalty programs are on the rise. There’s more and more examples of them working, and marketers are increasingly prioritizing these loyalty programs. Good loyalty programs are fueled by both emotions and financial rewards.

Loyalty 219

Loyalty Best Practice Practices Customer 219

Marketing Insider Group

SEPTEMBER 19, 2017

Even loyalty programs have an appeal, but they do nothing to establish brand authenticity. […]. The post How Customer Loyalty Is Really Earned appeared first on Marketing Insider Group. You can’t buy your customers. Promotional offers, special discounts, and giveaways may motivate more sales – during the promotional period. They may gain some brand favor while the free sample is being used or the discounted subscription pricing is in effect.

Loyalty 180

Loyalty Customer Sample Price 180

Marketing Insider Group

JUNE 2, 2016

Well, loyalty doesn’t happen overnight. To reach “cult loyalty” status, like Apple’s fanatics, customers must identify with your brand on a deeper level. And one way to achieve that is through well-developed loyalty programs. You want customers to love your brand.

Loyalty 208

Loyalty Satisfaction Relationship Brand 208

Marketing Insider Group

JUNE 2, 2017

For the 125th episode of The Marketing Book Podcast, I interviewed Noah Fleming, author of The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions.

Loyalty 184

Loyalty Podcast Customer Impression 184

Fusion Marketing Partners

MARCH 12, 2018

Three key customer loyalty metrics to stabilize and improve revenue Over the past couple of months, I have been talking […]. B2B Marketing Customer Loyalty Marketing Metrics Customer Loyalty Best Practices

Loyalty 63

Loyalty Customer Best Practice Practices 63

Act-On

DECEMBER 22, 2015

Do they know I’m writing a blog post on customer loyalty? Instead, use your marketing automation software to improve customer loyalty. You should still be educating, upselling, and building brand loyalty. Build Brand Loyalty.

Loyalty 195

Loyalty Customer Tips Lead Gen 195

Customer Experience Matrix

JUNE 3, 2017

SessionM launched in 2012 as a platform that increased user engagement by adding gamification and loyalty rewards to mobile apps. Compared with these vendors, SessionM’s loyalty features are probably its most unusual feature. But it would be misleading to pigeonhole SessionM as a system for loyalty marketers. Instead, consider it a personalized messaging* product that offers loyalty as a bonus option for marketers who need it.

Loyalty 100

Loyalty Custom Publishing Customer API 100

Fusion Marketing Partners

DECEMBER 20, 2017

Unlocking the secrets of customer loyalty Customer loyalty (CL) should be the number one focus for CEOs and business owners […]. Branding Competitive Advantage Customer Loyalty

Loyalty 65

Loyalty Customer Business Brand 65

Kaon

MARCH 24, 2016

As B2B customers’ purchasing choices have expanded, their expectations have increased, and brand loyalty has sharply declined. Gavin Finn, President and CEO, Kaon Interactive , presents three ways to better engage your customers.

Loyalty 148

Loyalty Build Customer Interactive 148

Influitive b2b

APRIL 22, 2015

For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. That’s why B2B marketers can’t afford to overlook the opportunity to learn from their B2C counterparts, who are experts at driving customer loyalty. And Forrester’s latest research report, B2B Loyalty, The B2C Way , outlines practical ways B2B marketers can apply B2C principles to deepen relationships and engagement. Deepen engagement to lock in loyalty.

Loyalty 143

Loyalty Forrester B2C Research 143

Fusion Marketing Partners

JANUARY 9, 2018

Customer loyalty – the secret weapon in your brand Customer loyalty (CL) should be the number one focus for CEOs […]. Brand Equity Branding Customer Loyalty

Loyalty 56

Loyalty Customer Brand Branding 56

Sharpspring

JULY 31, 2017

Customer loyalty is a lost art of marketing, rediscovered. In the age of digital marketing, more emphasis is being put upon customer experience and customer loyalty. The renewed focus on customer loyalty is for a good reason. What Is Customer Loyalty? Imagine it’s 1953.

Loyalty 87

Loyalty Marketing Automation Automation Customer 87

Content Standard

DECEMBER 18, 2017

” For all the work you’ve done towards building customer loyalty, there suddenly seems to be a chasm between the likes and shares on one hand, and the behavior that ends with a conversion for your brand on the other. Defining Loyalty. Encouraging Loyalty.

Loyalty 105

Loyalty Build Brand Branding 105

Vidyard

OCTOBER 13, 2016

But it’s a challenge to create an engaging environment and build brand loyalty with your employees, so why bother? This honesty helps build trust with your employees, strengthening their emotional connection and loyalty to the company.

Loyalty 264

Loyalty Video Medium Fulfillment 264

Content Marketing Institute

JANUARY 1, 2018

However, optimization is just one way to earn loyalty. Here are five ways mobile can be used as a platform for driving satisfaction and loyalty. Such personalization establishes a relationship between customers and brands, fostering long-term loyalty. Brands that employ the newest technologies to simplify and personalize the customer experience are set to earn customer loyalty for the long term.

Loyalty 44

Loyalty Mobile Customer SMS 44

Content Standard

AUGUST 31, 2017

We are also often accused of not having brand loyalty, making marketing to millennials a daunting task. These two forces—our tendency to seek peers’ opinions and our bargain hunting—can appear to work in opposition to brand loyalty.

Loyalty 72

Loyalty Brand Branding Opinions 72

Measure Up Marketing

MARCH 3, 2014

Companies who want to retain or expand their relationships with existing customers are finding that measuring and modeling customer loyalty is very valuable. We were recently asked “Do you need to measure loyalty if you are measuring retention-aren’t they the same thing?” That is not to be confused with loyalty, which measures a customer’s predisposition to select a business entity as a preference, and indicates a certain resistance to competitors.

Loyalty 111

Loyalty Measurement Attitudes Behavior 111

Modern Marketing

MAY 1, 2015

Customer loyalty is a top priority for many brands. Through loyalty programs, brands have found that they can encourage customers to come back on a regular basis, often choosing their brand over other nearby businesses. But how much must a company spend to maintain that loyalty? As the article Closing the Gap Between Revenue and Loyalty Management points out, a brand can give away more than it actually has to at the expense of valuable revenue.

Loyalty 141

Loyalty Customer Purchase Cost 141

Influitive b2b

APRIL 3, 2015

Organizations like it for obvious reasons: recurring revenue and long-term loyalty ! Advocate Marketing Customer Engagement Customer Marketing Uncategorized advocacy advocate b2bmarketingzone customer advocacy customer engagement customer loyalty membership economy robbie kellman baxter

Loyalty 177

Loyalty Brand Branding Price 177

Biznology

FEBRUARY 3, 2016

Customer service is both a logical and excellent place to start your loyalty-building efforts. The post How to earn customer loyalty in the age of chat appeared first on Biznology.

Loyalty 127

Loyalty Aging Customer Satisfaction 127

Measure Up Marketing

JANUARY 24, 2012

Let me take a minute to inundate you some commonly accepted facts about the impact of customer loyalty or the lack of it on an organization. Companies that lead their markets in customer loyalty generate operating margins of 13%, while laggards had margins of just 2%? These are good metrics but what they don’t do is tell us what business outcome they expect their investment in customer loyalty to impact. For example, is the focus of customer loyalty to increase repurchase?

Loyalty 100

Loyalty Measurement Customer Acquisition 100

Biznology

JANUARY 7, 2016

The post How customer experience supports brand loyalty through relationships appeared first on Biznology. It’s time to take the wheel, even if you’re not into cars.

Loyalty 124

Loyalty Relationship Disintermediation Experience 124

Hubspot

JUNE 7, 2016

The solution is to use a loyalty program as a hub for your retention marketing tactics. Loyalty as a Retention Hub. Here are a few examples of how a loyalty program can make your retention marketing efforts much easier by centralizing everything in one place.

Loyalty 70

Loyalty Price Pricing PPC 70

Crimson Marketing

JUNE 17, 2013

As a marketer, the first thing you understand is that you’re not always operating under measurable value and concrete data. Yes, there are analytics tools to measure metrics and social reach, but it doesn’t always capture the full influence of your messaging.

Loyalty 130

Loyalty Customer Barriers Interests 130

Hubspot

JANUARY 8, 2018

Which leads me to another question: Just how far will consumers go when it comes to brand loyalty? Today marks the second Media Day of CES 2018, and to kick things off, LG debuted a number of new technologies at this morning's press conference.

Loyalty 94

Loyalty Proposal Conference Brand 94

Marketing Action

SEPTEMBER 26, 2014

Customer loyalty programs are a great way to boost sales and revenue. According to Forrester Research , loyalty programs today are doing much more than driving more purchases and bigger profits. There are many different types of loyalty programs.

Loyalty 78

Loyalty Customer Tips B2C 78

Hinge Marketing

APRIL 21, 2016

Driving Client Loyalty. Discover any barriers to building client loyalty. The post Building Loyalty through Client Experience appeared first on Hinge Marketing.

Loyalty 75

Loyalty Experience Build RFP 75

Crimson Marketing

JUNE 3, 2013

According to 51% of survey respondents: “customer and prospect engagement and awareness are two of the top objectives for content marketing programs… Customer loyalty, increased leads, increased revenue, and thought leadership are additional program drivers.”

Loyalty 151

Loyalty Custom Publishing Build Customer 151

Hubspot

APRIL 28, 2016

Loyalty rewards programs are a staple of retail and ecommerce brands, but what if they’re doing more harm than good? At their most basic, loyalty programs allow customers to accrue points or punch cards until free items or discounts are earned.

Loyalty 73

Loyalty Ecommerce Build Price 73

B2B Marketing Traction

JUNE 23, 2014

Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty. The first step in increasing customer loyalty is to make sure that there is no friction in the customer’s experience with your brand.

Loyalty 130

Loyalty Custom Publishing Customer Podcast 130

Modern Marketing

AUGUST 13, 2015

Aside from the main themes revolving around mobile and data that are top of mind for every marketer at the moment, one less obvious theme kept coming up: customer loyalty and advocacy.

Loyalty 152

Loyalty Customer Storytelling Campaign 152

KEO Marketing

JULY 26, 2016

You build brand loyalty. The key to brand loyalty is to build an emotional attachment to your brand. To help ensure your customers will remember your brand, here are five step s to build brand loyalty: Establish an ongoing relationship.

Loyalty 56

Loyalty Brand Branding Purchase 56

B2B Marketing Traction

JUNE 25, 2014

Now more than ever your customers matter. Not only for revenue from ongoing sales, but importantly for brand advocacy.

Loyalty 130

Loyalty Customer Brand Branding 130

Navigate the Channel

MARCH 13, 2018

However, the customer loyalty and retention you will enjoy more than pays for this initial expense. Marketing as a whole is not a numbers game, but lead generation certainly is. We’re all blind going in.

Lead Gen 170

Lead Gen Personalization Acquisition Loyalty 170

Anything Goes Marketing

JANUARY 16, 2007

If you keep your current customers happy and continue to remind them why your company is different from your competitors (besides the obvious stuff), you will not only build customer loyalty but generate increased demand as word travels fast, real fast in this crazy technical web 2.0.

Loyalty 130

Loyalty Traffic Blogger Web 2.0 130

Customer Experience Matrix

APRIL 26, 2007

Speaking of integrated systems, consider yesterday’s announcement that email marketing provider Responsys has purchased Loyalty Matrix , which offers on-demand marketng analytics. But, judging from their Web site, Loyalty Matrix offers off-line analysis and promotion recommendations, not the real-time targeting and personalization of Touch Clarity and Kefta.

Loyalty 100

Loyalty Buy Multi-Channel Analysis 100

Act-On

JULY 7, 2017

Advocacy & Loyalty Customer Marketing customer lifecycle customer lifecycle optimization customer marketingCustomer lifecycle optimization is thinking of your sales funnel as a whole, not just disparate parts. Target the weakest parts to deliver outsized results.

Optimization 284

Optimization Customer Loyalty Funnel 284

Type A Communications

SEPTEMBER 26, 2017

Customer Experience 2017 Merkle Loyalty B2B Report B2B Marketing Buyer Insight Buyer Journey Carla Johnson Customer Journey CX Digital Customer Experience Merkle Loyalty Solutions Type A Communications

Experience 158

Experience Customer Loyalty Buyer's Journey 158

Opentopic

MARCH 20, 2017

The post The Drivers of Brand Loyalty May Surprise You appeared first on Opentopic. Now what? Brands need to demonstrate consistency and superiority in the minds of the customer. This leads to an emotional attachment. Dependability is key to both types of customer, but to earn the committed, brands must show they are superior to others. Among the major challenges marketers face in the year ahead will be creating and retaining a loyal customer.

Loyalty 50

Loyalty Brand Branding Customer 50

Content Standard

JANUARY 13, 2017

It’s one of only few brands that have earned customer loyalty from me, thanks to dozens of positive interactions with the company online and in person. According to the research, respect—the idea that customer’s feel respected by a brand— is an underappreciated driver of loyalty.

Loyalty 55

Loyalty Customer Correlation Trust 55