13 Customer Loyalty Best Practices for B2B Companies

Act-On

And then there’s the quotes and statistics about the benefits of customer loyalty , aka customer retention. Because of stats like that (or maybe because of competition, or because of pressure to grow, or simply due to the awareness of all this), B2B loyalty programs are on the rise. There’s more and more examples of them working, and marketers are increasingly prioritizing these loyalty programs. Good loyalty programs are fueled by both emotions and financial rewards.

How Customer Loyalty Is Really Earned

Marketing Insider Group

Even loyalty programs have an appeal, but they do nothing to establish brand authenticity. […]. The post How Customer Loyalty Is Really Earned appeared first on Marketing Insider Group. You can’t buy your customers. Promotional offers, special discounts, and giveaways may motivate more sales – during the promotional period. They may gain some brand favor while the free sample is being used or the discounted subscription pricing is in effect.

5 Ways to Create Super-Addictive Loyalty Programs

Marketing Insider Group

Well, loyalty doesn’t happen overnight. To reach “cult loyalty” status, like Apple’s fanatics, customers must identify with your brand on a deeper level. And one way to achieve that is through well-developed loyalty programs. You want customers to love your brand.

The Relationship Between Customer Engagement, Loyalty And Revenue

Influitive b2b

Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. However, loyalty can generate revenue on another front: demand gen.

How to to Double (Yes, We Mean Double) the Impact of Your Content Strategy

educates your prospects, and it fuels new sales and customer loyalty. Good vs. Great: How to Double (Yes, We Mean Double). the Impact of Your Content Strategy The Global Content Impact Index 2ACROLINX · GOOD VS. GREAT APRIL 2016 Content is critical to your business.

Customer Loyalty: CEO’s #1 Focus to Protect Revenue in 2018

Fusion Marketing Partners

Unlocking the secrets of customer loyalty Customer loyalty (CL) should be the number one focus for CEOs and business owners […]. Branding Competitive Advantage Customer Loyalty

5 Ways Marketing Automation Builds True Customer Loyalty

Marketing Insider Group

It seems that somewhere along the way, customer loyalty became a forgotten objective of the marketing strategy. The post 5 Ways Marketing Automation Builds True Customer Loyalty appeared first on Marketing Insider Group.

SessionM Expands from Loyalty to Full Customer Engagement Management

Customer Experience Matrix

SessionM launched in 2012 as a platform that increased user engagement by adding gamification and loyalty rewards to mobile apps. Compared with these vendors, SessionM’s loyalty features are probably its most unusual feature. But it would be misleading to pigeonhole SessionM as a system for loyalty marketers. Instead, consider it a personalized messaging* product that offers loyalty as a bonus option for marketers who need it.

The Foolproof 3-Step Strategy For Customer Retention and Loyalty

Influitive b2b

The perils of leaving customer engagement and retention to chance This is a visualization of the typical SaaS buying process, which has clear stages and great content to guide buyers toward purchasing your product: This is a thing of beauty. People in your organization are constantly examining, optimizing, and perfecting it. Now, this is a.

Customer Loyalty: CEO’s #1 Focus to Protect Revenue in the New Year – Part 2

Fusion Marketing Partners

Customer loyalty – the secret weapon in your brand Customer loyalty (CL) should be the number one focus for CEOs […]. Brand Equity Branding Customer Loyalty

New Developments in B2B Loyalty Marketing

Biznology

Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . New developments in loyalty for business markets. Photo credit: Wikipedia.

Customer Loyalty: Why the Game's Changing & How You Can Win It

Modern Marketing

This is where customer loyalty programs come into the picture. They aren’t an entirely new concept , but considering that we all have the SAME loyalty card and benefits, it has certainly turned stale. In fact, Walgreen went on to experiment with AR on their loyalty application.

How To: Build loyalty through customer engagement

Kaon

As B2B customers’ purchasing choices have expanded, their expectations have increased, and brand loyalty has sharply declined. Gavin Finn, President and CEO, Kaon Interactive , presents three ways to better engage your customers.

5 Ways Marketing Automation Enhances Customer Loyalty

Sharpspring

Customer loyalty is a lost art of marketing, rediscovered. In the age of digital marketing, more emphasis is being put upon customer experience and customer loyalty. The renewed focus on customer loyalty is for a good reason. What Is Customer Loyalty? Imagine it’s 1953.

Building Loyalty through Client Experience

Hinge Marketing

Driving Client Loyalty. Discover any barriers to building client loyalty. The post Building Loyalty through Client Experience appeared first on Hinge Marketing.

3 Ways B2B Brands Should Use Membership To Grow Advocate Loyalty

Influitive b2b

Organizations like it for obvious reasons: recurring revenue and long-term loyalty ! Advocate Marketing Customer Engagement Customer Marketing Uncategorized advocacy advocate b2bmarketingzone customer advocacy customer engagement customer loyalty membership economy robbie kellman baxter

Building Customer Loyalty: How and Why to Value Brand Loyalists

Content Standard

” For all the work you’ve done towards building customer loyalty, there suddenly seems to be a chasm between the likes and shares on one hand, and the behavior that ends with a conversion for your brand on the other. Defining Loyalty. Encouraging Loyalty.

5 Ways Mobile Drives Customer Loyalty

Content Marketing Institute

However, optimization is just one way to earn loyalty. Here are five ways mobile can be used as a platform for driving satisfaction and loyalty. Such personalization establishes a relationship between customers and brands, fostering long-term loyalty. Brands that employ the newest technologies to simplify and personalize the customer experience are set to earn customer loyalty for the long term.

Did Millennials “Kill” Brand Loyalty? Not Really

Content Standard

We are also often accused of not having brand loyalty, making marketing to millennials a daunting task. These two forces—our tendency to seek peers’ opinions and our bargain hunting—can appear to work in opposition to brand loyalty.

Loyalty vs. Retention Measurement

Measure Up Marketing

Companies who want to retain or expand their relationships with existing customers are finding that measuring and modeling customer loyalty is very valuable. We were recently asked “Do you need to measure loyalty if you are measuring retention-aren’t they the same thing?” That is not to be confused with loyalty, which measures a customer’s predisposition to select a business entity as a preference, and indicates a certain resistance to competitors.

How To Increase Customer Loyalty And Revenue

Modern Marketing

Customer loyalty is a top priority for many brands. Through loyalty programs, brands have found that they can encourage customers to come back on a regular basis, often choosing their brand over other nearby businesses. But how much must a company spend to maintain that loyalty? As the article Closing the Gap Between Revenue and Loyalty Management points out, a brand can give away more than it actually has to at the expense of valuable revenue.

How to earn customer loyalty in the age of chat

Biznology

Customer service is both a logical and excellent place to start your loyalty-building efforts. The post How to earn customer loyalty in the age of chat appeared first on Biznology.

Measuring the Pay-Off for Customer Loyalty

Measure Up Marketing

Let me take a minute to inundate you some commonly accepted facts about the impact of customer loyalty or the lack of it on an organization. Companies that lead their markets in customer loyalty generate operating margins of 13%, while laggards had margins of just 2%? These are good metrics but what they don’t do is tell us what business outcome they expect their investment in customer loyalty to impact. For example, is the focus of customer loyalty to increase repurchase?

How customer experience supports brand loyalty through relationships

Biznology

The post How customer experience supports brand loyalty through relationships appeared first on Biznology. It’s time to take the wheel, even if you’re not into cars.

3 Lessons to Improve Customer Loyalty

Crimson Marketing

As a marketer, the first thing you understand is that you’re not always operating under measurable value and concrete data. Yes, there are analytics tools to measure metrics and social reach, but it doesn’t always capture the full influence of your messaging.

Retention that Drives Revenue: 5 Tips for Customer Loyalty Programs

Marketing Action

Customer loyalty programs are a great way to boost sales and revenue. According to Forrester Research , loyalty programs today are doing much more than driving more purchases and bigger profits. There are many different types of loyalty programs.

How to Use Content to Build Customer Loyalty and Retention

Crimson Marketing

According to 51% of survey respondents: “customer and prospect engagement and awareness are two of the top objectives for content marketing programs… Customer loyalty, increased leads, increased revenue, and thought leadership are additional program drivers.”

What Monopoly Can Teach Marketers About Customer Loyalty and Advocacy

Modern Marketing

Aside from the main themes revolving around mobile and data that are top of mind for every marketer at the moment, one less obvious theme kept coming up: customer loyalty and advocacy.

How to Increase Customer Loyalty through B2B Marketing

B2B Marketing Traction

Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty. The first step in increasing customer loyalty is to make sure that there is no friction in the customer’s experience with your brand.

Responsys Buys Loyalty Matrix

Customer Experience Matrix

Speaking of integrated systems, consider yesterday’s announcement that email marketing provider Responsys has purchased Loyalty Matrix , which offers on-demand marketng analytics. But, judging from their Web site, Loyalty Matrix offers off-line analysis and promotion recommendations, not the real-time targeting and personalization of Touch Clarity and Kefta.

Customer Loyalty, Your Brand and Revenue – The Perfect Storm

B2B Marketing Traction

Now more than ever your customers matter. Not only for revenue from ongoing sales, but importantly for brand advocacy.

A Loyalty Program Becomes a Retention Hub

Hubspot

The solution is to use a loyalty program as a hub for your retention marketing tactics. Loyalty as a Retention Hub. Here are a few examples of how a loyalty program can make your retention marketing efforts much easier by centralizing everything in one place.

Drive Web Traffic or Drive Loyalty?

Anything Goes Marketing

If you keep your current customers happy and continue to remind them why your company is different from your competitors (besides the obvious stuff), you will not only build customer loyalty but generate increased demand as word travels fast, real fast in this crazy technical web 2.0.

5 Ways to Guarantee Customer Loyalty and Retention

Sales Intelligence View

3) Leverage a Rewards or Loyalty Program. The easiest way to improve customer retention is to employ a rewards or loyalty program. Not all of us sell something as essential as coffee, and customer loyalty programs tend to be more popular with B2C brands than with B2B brands.

At #CES2018, Lessons Emerge on Brand Loyalty and a Connected Ecosystem

Hubspot

Which leads me to another question: Just how far will consumers go when it comes to brand loyalty? Today marks the second Media Day of CES 2018, and to kick things off, LG debuted a number of new technologies at this morning's press conference.

Five Steps to Increased Brand Loyalty

KEO Marketing

You build brand loyalty. The key to brand loyalty is to build an emotional attachment to your brand. To help ensure your customers will remember your brand, here are five step s to build brand loyalty: Establish an ongoing relationship.

Customer Lifecycle Optimization: Why It Matters And How To Improve It

Act-On

Advocacy & Loyalty Customer Marketing customer lifecycle customer lifecycle optimization customer marketingCustomer lifecycle optimization is thinking of your sales funnel as a whole, not just disparate parts. Target the weakest parts to deliver outsized results.

The Psychology of Ecommerce: Why Your Loyalty Program May Not Build Loyalty

Hubspot

Loyalty rewards programs are a staple of retail and ecommerce brands, but what if they’re doing more harm than good? At their most basic, loyalty programs allow customers to accrue points or punch cards until free items or discounts are earned.

Do You Respect Your Customers? Cultivating Customer Loyalty in 2017

Content Standard

It’s one of only few brands that have earned customer loyalty from me, thanks to dozens of positive interactions with the company online and in person. According to the research, respect—the idea that customer’s feel respected by a brand— is an underappreciated driver of loyalty.

Brand Loyalty isn’t Dead – Don’t “Buy” the Hype

Modern B2B Marketing

The Changing Face of Brand Loyalty. Because I had no loyalty to Fitbit or to Jawbone, neither brands carried any special power. But here’s the catch, and what many consumer analysts are missing: brand loyalty still influences purchases in more subtle ways.