Trending Sources

5 Ways to Create Super-Addictive Loyalty Programs

B2B Marketing Insider

Well, loyalty doesn’t happen overnight. To reach “cult loyalty” status, like Apple’s fanatics, customers must identify with your brand on a deeper level. And one way to achieve that is through well-developed loyalty programs. You want customers to love your brand.

13 Customer Loyalty Best Practices for B2B Companies

Act-On

And then there’s the quotes and statistics about the benefits of customer loyalty , aka customer retention. Because of stats like that (or maybe because of competition, or because of pressure to grow, or simply due to the awareness of all this), B2B loyalty programs are on the rise. There’s more and more examples of them working, and marketers are increasingly prioritizing these loyalty programs. Good loyalty programs are fueled by both emotions and financial rewards.

5 Ways Marketing Automation Builds True Customer Loyalty

B2B Marketing Insider

It seems that somewhere along the way, customer loyalty became a forgotten objective of the marketing strategy. The post 5 Ways Marketing Automation Builds True Customer Loyalty appeared first on Marketing Insider Group.

New Forrester Research: B2B Should Use B2C Customer Loyalty Principles

Influitive b2b

For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. That’s why B2B marketers can’t afford to overlook the opportunity to learn from their B2C counterparts, who are experts at driving customer loyalty. And Forrester’s latest research report, B2B Loyalty, The B2C Way , outlines practical ways B2B marketers can apply B2C principles to deepen relationships and engagement. Deepen engagement to lock in loyalty.

How To: Build loyalty through customer engagement

Kaon

As B2B customers’ purchasing choices have expanded, their expectations have increased, and brand loyalty has sharply declined. Gavin Finn, President and CEO, Kaon Interactive , presents three ways to better engage your customers.

A Loyalty Program Becomes a Retention Hub

Hubspot

The solution is to use a loyalty program as a hub for your retention marketing tactics. Loyalty as a Retention Hub. Here are a few examples of how a loyalty program can make your retention marketing efforts much easier by centralizing everything in one place.

How to Increase Customer Loyalty through B2B Marketing

B2B Marketing Traction

Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty. The first step in increasing customer loyalty is to make sure that there is no friction in the customer’s experience with your brand.

Five Steps to Increased Brand Loyalty

KEO Marketing

You build brand loyalty. The key to brand loyalty is to build an emotional attachment to your brand. To help ensure your customers will remember your brand, here are five step s to build brand loyalty: Establish an ongoing relationship.

Do You Respect Your Customers? Cultivating Customer Loyalty in 2017

Content Standard

It’s one of only few brands that have earned customer loyalty from me, thanks to dozens of positive interactions with the company online and in person. According to the research, respect—the idea that customer’s feel respected by a brand— is an underappreciated driver of loyalty.

Why You Should Be Using Video to Strengthen Employee Engagement and Loyalty

Vidyard

But it’s a challenge to create an engaging environment and build brand loyalty with your employees, so why bother? This honesty helps build trust with your employees, strengthening their emotional connection and loyalty to the company.

What Monopoly Can Teach Marketers About Customer Loyalty and Advocacy

Modern Marketing

Aside from the main themes revolving around mobile and data that are top of mind for every marketer at the moment, one less obvious theme kept coming up: customer loyalty and advocacy.

The Psychology of Ecommerce: Why Your Loyalty Program May Not Build Loyalty

Hubspot

Loyalty rewards programs are a staple of retail and ecommerce brands, but what if they’re doing more harm than good? At their most basic, loyalty programs allow customers to accrue points or punch cards until free items or discounts are earned.

How To Increase Customer Loyalty And Revenue

Modern Marketing

Customer loyalty is a top priority for many brands. Through loyalty programs, brands have found that they can encourage customers to come back on a regular basis, often choosing their brand over other nearby businesses. But how much must a company spend to maintain that loyalty? As the article Closing the Gap Between Revenue and Loyalty Management points out, a brand can give away more than it actually has to at the expense of valuable revenue.

3 Lessons to Improve Customer Loyalty

Crimson Marketing

As a marketer, the first thing you understand is that you’re not always operating under measurable value and concrete data. Yes, there are analytics tools to measure metrics and social reach, but it doesn’t always capture the full influence of your messaging.

7 Ecommerce Segmentation Hacks for Profitable Customer Loyalty

Hubspot

Here are 7 segmentation hacks to boost customer loyalty on your site. Use customer segmentation to find your high purchase frequency customers and offer shipping related incentives in exchange for their loyalty. Again, this incentive could be loyalty points, a coupon, or a free gift.

Mastering Brand Loyalty: What Subscription Service Companies Do Differently

Modern B2B Marketing

As a brand and a business, you need brand loyalty, and you only have a few chances to create it. Author: Chris Gillespie We can all learn something from the meteoric rise of personalized subscription services.

Don't Have a Customer Loyalty Program? Here's Why They're Valuable [Infographic]

Hubspot

One great way to garner happy returning customers is through customer loyalty programs. What's the true value of customer loyalty programs, and what are the right and wrong ways to do them? The first time a new customer buys something from you, it's an exciting moment.

Retention that Drives Revenue: 5 Tips for Customer Loyalty Programs

Marketing Action

Customer loyalty programs are a great way to boost sales and revenue. According to Forrester Research , loyalty programs today are doing much more than driving more purchases and bigger profits. There are many different types of loyalty programs.

A Simple Guide to Building a Successful Loyalty Rewards Program [Infographic]

Hubspot

There's a lot to love about customer loyalty programs, from higher retention rates to the likelihood they'll spread the word about your business with their friends. The key to a successful loyalty program is offering actual value to your customers.

How to earn customer loyalty in the age of chat

Biznology

Customer service is both a logical and excellent place to start your loyalty-building efforts. The post How to earn customer loyalty in the age of chat appeared first on Biznology.

How Boutique Hotels Create Unique Content that Inspires Loyalty

Content Standard

The post How Boutique Hotels Create Unique Content that Inspires Loyalty appeared first on The Content Standard by Skyword. Inimitable, aspirational, reimagined, crafted, cultivated. These are just a few of the adjectives used to describe the boutique hotel experience.

7 Customer Loyalty Programs That Actually Add Value

Hubspot

If you’re like 65% of marketers, your company has implemented a loyalty program. According to the 2011 Colloquy Customer Loyalty Census , of the $48 billion worth of perceived value in reward points and miles distributed by American businesses annually, one-third goes unredeemed by consumers. It’s time for marketers to look beyond convoluted rewards systems and offer actual value to customers using their loyalty program. For them, loyalty happen organically.

Brand Loyalty isn’t Dead – Don’t “Buy” the Hype

Modern B2B Marketing

The Changing Face of Brand Loyalty. Because I had no loyalty to Fitbit or to Jawbone, neither brands carried any special power. But here’s the catch, and what many consumer analysts are missing: brand loyalty still influences purchases in more subtle ways.

Inside SAP’s Customer Loyalty program

Integrated B2B

In her role as Customer Experience Director for enterprise software giant SAP’s Customer Office EMEA, Mette is responsible for a customer loyalty program that leaves most other programs far behind in terms of maturity and sophistication. To illustrate the underlying thoughts in SAP’s customer loyalty program, Mette began her talk with a personal story. “I There is a shift from moments to journeys and loyalty matters more than ever.

How to Use Content to Build Customer Loyalty and Retention

Crimson Marketing

According to 51% of survey respondents: “customer and prospect engagement and awareness are two of the top objectives for content marketing programs… Customer loyalty, increased leads, increased revenue, and thought leadership are additional program drivers.”

Five Strategies for Improving Customer Experience

Webbiquity

However, dialing into customer loyalty and determining what it takes to improve customer retention isn’t always easy. Loyalty Programs. If you reward return customers for their loyalty, they’ll be more likely to share their positive experience with others.

Measuring the Pay-Off for Customer Loyalty

VisionEdge

Let me take a minute to inundate you some commonly accepted facts about the impact of customer loyalty or the lack of it on an organization. Companies that lead their markets in customer loyalty generate operating margins of 13%, while laggards had margins of just 2%? These are good metrics but what they don’t do is tell us what business outcome they expect their investment in customer loyalty to impact. For example, is the focus of customer loyalty to increase repurchase?

3 Ways B2B Brands Should Use Membership To Grow Advocate Loyalty

Influitive b2b

Organizations like it for obvious reasons: recurring revenue and long-term loyalty ! Advocate Marketing Customer Engagement Customer Marketing Uncategorized advocacy advocate b2bmarketingzone customer advocacy customer engagement customer loyalty membership economy robbie kellman baxter

How the Net Promoter Score Helps You Benchmark Customer Loyalty [INFOGRAPHIC]

Hubspot

Regularly determining the NPS for your business allows you to establish benchmarks for your business so you can figure out how to improve the loyalty of your customers. Want to know more about customer loyalty and retention? 7 Customer Loyalty Programs That Actually Add Value ".

How customer experience supports brand loyalty through relationships

Biznology

The post How customer experience supports brand loyalty through relationships appeared first on Biznology. It’s time to take the wheel, even if you’re not into cars.

Building Loyalty through Client Experience

Hinge Marketing

Driving Client Loyalty. Discover any barriers to building client loyalty. The post Building Loyalty through Client Experience appeared first on Hinge Marketing.

Lead 12

Customer Loyalty, Your Brand and Revenue – The Perfect Storm

B2B Marketing Traction

Now more than ever your customers matter. Not only for revenue from ongoing sales, but importantly for brand advocacy.

Four Steps for Driving Customer Loyalty With Data Science

Opentopic

The post Four Steps for Driving Customer Loyalty With Data Science appeared first on Opentopic. For most companies, the cost of acquiring a new customer is far more than the cost of retaining an existing customer—often 5-10 times more expensive. Moreover, 61% of small business owners have reported that more than half of their annual revenue comes from repeat buyers. Those impressive numbers confirm the 80/20 rule to be true (20% of customers bring 80%.

How Boutique Hotels Create Unique Content that Inspires Loyalty

Content Standard

The post How Boutique Hotels Create Unique Content that Inspires Loyalty appeared first on The Content Standard by Skyword. Inimitable, aspirational, reimagined, crafted, cultivated. These are just a few of the adjectives used to describe the boutique hotel experience.

4 Ways to Survive a Social Media Disaster

B2B Marketing Insider

Social Media Customer Satisfaction & Loyalty StrategyMore than 90% of businesses maintain two or more social media channels. So, it’s no surprise that companies experience social media disasters.

The Drivers of Brand Loyalty May Surprise You

Opentopic

The post The Drivers of Brand Loyalty May Surprise You appeared first on Opentopic. Now what? Brands need to demonstrate consistency and superiority in the minds of the customer. This leads to an emotional attachment. Dependability is key to both types of customer, but to earn the committed, brands must show they are superior to others. Among the major challenges marketers face in the year ahead will be creating and retaining a loyal customer.

Loyalty vs. Retention Measurement

VisionEdge

Companies who want to retain or expand their relationships with existing customers are finding that measuring and modeling customer loyalty is very valuable. We were recently asked “Do you need to measure loyalty if you are measuring retention-aren’t they the same thing?” That is not to be confused with loyalty, which measures a customer’s predisposition to select a business entity as a preference, and indicates a certain resistance to competitors.