Trending Sources

5 Ways to Create Super-Addictive Loyalty Programs

B2B Marketing Insider

Well, loyalty doesn’t happen overnight. To reach “cult loyalty” status, like Apple’s fanatics, customers must identify with your brand on a deeper level. And one way to achieve that is through well-developed loyalty programs. You want customers to love your brand.

13 Customer Loyalty Best Practices for B2B Companies

Act-On

And then there’s the quotes and statistics about the benefits of customer loyalty , aka customer retention. Because of stats like that (or maybe because of competition, or because of pressure to grow, or simply due to the awareness of all this), B2B loyalty programs are on the rise. There’s more and more examples of them working, and marketers are increasingly prioritizing these loyalty programs. Good loyalty programs are fueled by both emotions and financial rewards.

New Forrester Research: B2B Should Use B2C Customer Loyalty Principles

Influitive b2b

For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. That’s why B2B marketers can’t afford to overlook the opportunity to learn from their B2C counterparts, who are experts at driving customer loyalty. And Forrester’s latest research report, B2B Loyalty, The B2C Way , outlines practical ways B2B marketers can apply B2C principles to deepen relationships and engagement. Deepen engagement to lock in loyalty.

The Relationship Between Customer Engagement, Loyalty And Revenue

Influitive b2b

Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. However, loyalty can generate revenue on another front: demand gen.

Achieving Omnichannel Customer Loyalty: Tips and Infographic

Conversionation

However, often we tend to focus on just the promotional dimension and forget the omnichannel customer loyalty side of things. And this is certainly the case from a customer loyalty perspective. Because one thing is sure: for your business goals, loyalty is more important than ever.

How To: Build loyalty through customer engagement

Kaon

As B2B customers’ purchasing choices have expanded, their expectations have increased, and brand loyalty has sharply declined. Gavin Finn, President and CEO, Kaon Interactive , presents three ways to better engage your customers.

Brand Loyalty: Ethical Data Practices Matter!

CMO Essentials

In today’s threat landscape, two questions marketers need to address are: How does my company regain the trust of consumers to keep brand loyalty high? The post Brand Loyalty: Ethical Data Practices Matter!

A Loyalty Program Becomes a Retention Hub

Hubspot

The solution is to use a loyalty program as a hub for your retention marketing tactics. Loyalty as a Retention Hub. Here are a few examples of how a loyalty program can make your retention marketing efforts much easier by centralizing everything in one place.

A Refreshing Look at Customer Loyalty

B2B Marketing Unplugged

Alas, no detectives, bodies, forensics or car chases here, but all is not lost; this is a cracking good read about customer loyalty and it’s one marketers should pay attention to. .

How to Increase Customer Loyalty through B2B Marketing

B2B Marketing Traction

Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty. The first step in increasing customer loyalty is to make sure that there is no friction in the customer’s experience with your brand.

Five Steps to Increased Brand Loyalty

KEO Marketing

You build brand loyalty. The key to brand loyalty is to build an emotional attachment to your brand. To help ensure your customers will remember your brand, here are five step s to build brand loyalty: Establish an ongoing relationship.

Do You Respect Your Customers? Cultivating Customer Loyalty in 2017

Content Standard

It’s one of only few brands that have earned customer loyalty from me, thanks to dozens of positive interactions with the company online and in person. According to the research, respect—the idea that customer’s feel respected by a brand— is an underappreciated driver of loyalty.

Why You Should Be Using Video to Strengthen Employee Engagement and Loyalty

Vidyard

But it’s a challenge to create an engaging environment and build brand loyalty with your employees, so why bother? This honesty helps build trust with your employees, strengthening their emotional connection and loyalty to the company.

Brand Loyalty Begins with Giving a Sh*t

B2B Marketing Unplugged

I think marketers spend a lot of time and calories talking to people who really don’t give a sh*t. We like to call this awareness building –the first stage in our Journey of Unreciprocated Love.

What Monopoly Can Teach Marketers About Customer Loyalty and Advocacy

It's All About Revenue

Aside from the main themes revolving around mobile and data that are top of mind for every marketer at the moment, one less obvious theme kept coming up: customer loyalty and advocacy.

The Psychology of Ecommerce: Why Your Loyalty Program May Not Build Loyalty

Hubspot

Loyalty rewards programs are a staple of retail and ecommerce brands, but what if they’re doing more harm than good? At their most basic, loyalty programs allow customers to accrue points or punch cards until free items or discounts are earned.

How To Increase Customer Loyalty And Revenue

It's All About Revenue

Customer loyalty is a top priority for many brands. Through loyalty programs, brands have found that they can encourage customers to come back on a regular basis, often choosing their brand over other nearby businesses. But how much must a company spend to maintain that loyalty? As the article Closing the Gap Between Revenue and Loyalty Management points out, a brand can give away more than it actually has to at the expense of valuable revenue.

3 Lessons to Improve Customer Loyalty

Crimson Marketing

As a marketer, the first thing you understand is that you’re not always operating under measurable value and concrete data. Yes, there are analytics tools to measure metrics and social reach, but it doesn’t always capture the full influence of your messaging.

7 Ecommerce Segmentation Hacks for Profitable Customer Loyalty

Hubspot

Here are 7 segmentation hacks to boost customer loyalty on your site. Use customer segmentation to find your high purchase frequency customers and offer shipping related incentives in exchange for their loyalty. Again, this incentive could be loyalty points, a coupon, or a free gift.

Mastering Brand Loyalty: What Subscription Service Companies Do Differently

Modern B2B Marketing

As a brand and a business, you need brand loyalty, and you only have a few chances to create it. Author: Chris Gillespie We can all learn something from the meteoric rise of personalized subscription services.

Rekindling brand loyalty: how to win back lapsed customers

Connecting Element

The post Rekindling brand loyalty: how to win back lapsed customers appeared first on Connecting Element. Running a win-back campaign allowed us to re-engage 20% of dormant email subscribers. Find out how we did it and what we learnt in the process.

Don't Have a Customer Loyalty Program? Here's Why They're Valuable [Infographic]

Hubspot

One great way to garner happy returning customers is through customer loyalty programs. What's the true value of customer loyalty programs, and what are the right and wrong ways to do them? The first time a new customer buys something from you, it's an exciting moment.

3 Ways to Build Consumer Loyalty

ReadyPulse

Content marketers not only have the big job of constantly generating new and exciting content, but they’re also tasked with figuring out ways to encourage consumer loyalty. Loyalty contributes to customer retention and satisfaction, which are critical for growing a business.

Retention that Drives Revenue: 5 Tips for Customer Loyalty Programs

Marketing Action

Customer loyalty programs are a great way to boost sales and revenue. According to Forrester Research , loyalty programs today are doing much more than driving more purchases and bigger profits. There are many different types of loyalty programs.

A Simple Guide to Building a Successful Loyalty Rewards Program [Infographic]

Hubspot

There's a lot to love about customer loyalty programs, from higher retention rates to the likelihood they'll spread the word about your business with their friends. The key to a successful loyalty program is offering actual value to your customers.

How to earn customer loyalty in the age of chat

Biznology

Customer service is both a logical and excellent place to start your loyalty-building efforts. The post How to earn customer loyalty in the age of chat appeared first on Biznology.

How Boutique Hotels Create Unique Content that Inspires Loyalty

Content Standard

The post How Boutique Hotels Create Unique Content that Inspires Loyalty appeared first on The Content Standard by Skyword. Inimitable, aspirational, reimagined, crafted, cultivated. These are just a few of the adjectives used to describe the boutique hotel experience.

7 Customer Loyalty Programs That Actually Add Value

Hubspot

If you’re like 65% of marketers, your company has implemented a loyalty program. According to the 2011 Colloquy Customer Loyalty Census , of the $48 billion worth of perceived value in reward points and miles distributed by American businesses annually, one-third goes unredeemed by consumers. It’s time for marketers to look beyond convoluted rewards systems and offer actual value to customers using their loyalty program. For them, loyalty happen organically.

Brand Loyalty isn’t Dead – Don’t “Buy” the Hype

Modern B2B Marketing

The Changing Face of Brand Loyalty. Because I had no loyalty to Fitbit or to Jawbone, neither brands carried any special power. But here’s the catch, and what many consumer analysts are missing: brand loyalty still influences purchases in more subtle ways.

Inside SAP’s Customer Loyalty program

Integrated B2B

In her role as Customer Experience Director for enterprise software giant SAP’s Customer Office EMEA, Mette is responsible for a customer loyalty program that leaves most other programs far behind in terms of maturity and sophistication. To illustrate the underlying thoughts in SAP’s customer loyalty program, Mette began her talk with a personal story. “I There is a shift from moments to journeys and loyalty matters more than ever.

3 Ways B2B Brands Should Use Membership To Grow Advocate Loyalty

Influitive b2b

Organizations like it for obvious reasons: recurring revenue and long-term loyalty ! Advocate Marketing Customer Engagement Customer Marketing Uncategorized advocacy advocate b2bmarketingzone customer advocacy customer engagement customer loyalty membership economy robbie kellman baxter

Leverage Loyalty Fundamentals

Manhattan Marketing Maven

But this state of mind ignores the key psychological factor that underlies loyalty.   In constructing his app, Daleen focused on 3 critical building blocks of customer loyalty.  Useful value exchange is the foundation stone for building consumer loyalty.    Loyalty is a function of brand familiarity, utility, connection and rewards. AppSuite, the Hospitality Technology Experts, Layout the Future of Customer Loyalty

How to Use Content to Build Customer Loyalty and Retention

Crimson Marketing

According to 51% of survey respondents: “customer and prospect engagement and awareness are two of the top objectives for content marketing programs… Customer loyalty, increased leads, increased revenue, and thought leadership are additional program drivers.”

Five Strategies for Improving Customer Experience

Webbiquity

However, dialing into customer loyalty and determining what it takes to improve customer retention isn’t always easy. Loyalty Programs. If you reward return customers for their loyalty, they’ll be more likely to share their positive experience with others.

Storytelling for Brand Loyalty

Sazbean

Irresistible storytelling by these companies has lead to amazing brand loyalty. Storytelling helps companies create loyalty and build for their future. brand brand loyalty branding building brand coca cola connections emotional harley davidson loyalty mass media storytelling

Brand 11

Measuring the Pay-Off for Customer Loyalty

VisionEdge

Let me take a minute to inundate you some commonly accepted facts about the impact of customer loyalty or the lack of it on an organization. Companies that lead their markets in customer loyalty generate operating margins of 13%, while laggards had margins of just 2%? These are good metrics but what they don’t do is tell us what business outcome they expect their investment in customer loyalty to impact. For example, is the focus of customer loyalty to increase repurchase?

4 Latest Loyalty Marketing Strategies

Manhattan Marketing Maven

Marketers have been manufacturing consumer loyalty through rewards and loyalty programs since the 1970s.   And yet in spite of competition and attrition, fifty-seven percent of respondents say they modify when and where they buy to maximize loyalty benefits. Loyalty marketing is personal, fickle, schizophrenic and well worth doing.    Building and sustaining loyalty is tricky. But only a third (37%) see mobile as their primary loyalty channel.