INDUSTRY INSIGHTS YOUR PEERS ARE READING
Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. However, loyalty can generate revenue on another front: demand gen. MORE
The perils of leaving customer engagement and retention to chance This is a visualization of the typical SaaS buying process, which has clear stages and great content to guide buyers toward purchasing your product: This is a thing of beauty. People in your organization are constantly examining, optimizing, and perfecting it. Now, this is a. MORE
Even loyalty programs have an appeal, but they do nothing to establish brand authenticity. […]. The post How Customer Loyalty Is Really Earned appeared first on Marketing Insider Group. You can’t buy your customers. Promotional offers, special discounts, and giveaways may motivate more sales – during the promotional period. They may gain some brand favor while the free sample is being used or the discounted subscription pricing is in effect. MORE
For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. That’s why B2B marketers can’t afford to overlook the opportunity to learn from their B2C counterparts, who are experts at driving customer loyalty. And Forrester’s latest research report, B2B Loyalty, The B2C Way , outlines practical ways B2B marketers can apply B2C principles to deepen relationships and engagement. Deepen engagement to lock in loyalty. MORE
We are also often accused of not having brand loyalty, making marketing to millennials a daunting task. These two forces—our tendency to seek peers’ opinions and our bargain hunting—can appear to work in opposition to brand loyalty. MORE
Companies who want to retain or expand their relationships with existing customers are finding that measuring and modeling customer loyalty is very valuable. We were recently asked “Do you need to measure loyalty if you are measuring retention-aren’t they the same thing?” That is not to be confused with loyalty, which measures a customer’s predisposition to select a business entity as a preference, and indicates a certain resistance to competitors. MORE
Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty. The first step in increasing customer loyalty is to make sure that there is no friction in the customer’s experience with your brand. MORE
Customer Experience MORE
It seems that somewhere along the way, customer loyalty became a forgotten objective of the marketing strategy. The post 5 Ways Marketing Automation Builds True Customer Loyalty appeared first on Marketing Insider Group. MORE
This is where customer loyalty programs come into the picture. They aren’t an entirely new concept , but considering that we all have the SAME loyalty card and benefits, it has certainly turned stale. In fact, Walgreen went on to experiment with AR on their loyalty application. MORE
It has become all too common for brands to promote brand loyalty simply by lavishing reward points on anybody willing to identify as a customer or load an app on their phone. Listen to MarketingWeek’s What is the Future of Loyalty? Potential cash value of loyalty. MORE
Customer service is both a logical and excellent place to start your loyalty-building efforts. The post How to earn customer loyalty in the age of chat appeared first on Biznology. MORE
The post Building a Great B2B Loyalty Program to Prevent Churn appeared first on Marketing Insider Group. We know how valuable loyal customers are. They’re five times more likely to make a purchase, five times more likely to forgive mistakes and seven times easier to upsell.1 MORE
Want to keep your customers around, boost their loyalty, and engage them with fun and convenient content? The post Level Up Your Customer Loyalty with Gamification appeared first on Marketing Insider Group. MORE
As a marketer, the first thing you understand is that you’re not always operating under measurable value and concrete data. Yes, there are analytics tools to measure metrics and social reach, but it doesn’t always capture the full influence of your messaging. MORE
Well, loyalty doesn’t happen overnight. To reach “cult loyalty” status, like Apple’s fanatics, customers must identify with your brand on a deeper level. And one way to achieve that is through well-developed loyalty programs. You want customers to love your brand. MORE
And then there’s the quotes and statistics about the benefits of customer loyalty , aka customer retention. Because of stats like that (or maybe because of competition, or because of pressure to grow, or simply due to the awareness of all this), B2B loyalty programs are on the rise. There’s more and more examples of them working, and marketers are increasingly prioritizing these loyalty programs. Good loyalty programs are fueled by both emotions and financial rewards. MORE
However, optimization is just one way to earn loyalty. Here are five ways mobile can be used as a platform for driving satisfaction and loyalty. Such personalization establishes a relationship between customers and brands, fostering long-term loyalty. Brands that employ the newest technologies to simplify and personalize the customer experience are set to earn customer loyalty for the long term. MORE
As B2B customers’ purchasing choices have expanded, their expectations have increased, and brand loyalty has sharply declined. Gavin Finn, President and CEO, Kaon Interactive , presents three ways to better engage your customers. MORE
According to 51% of survey respondents: “customer and prospect engagement and awareness are two of the top objectives for content marketing programs… Customer loyalty, increased leads, increased revenue, and thought leadership are additional program drivers.” MORE
Aside from the main themes revolving around mobile and data that are top of mind for every marketer at the moment, one less obvious theme kept coming up: customer loyalty and advocacy. MORE
For the 125th episode of The Marketing Book Podcast, I interviewed Noah Fleming, author of The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions. MORE
Three key customer loyalty metrics to stabilize and improve revenue Over the past couple of months, I have been talking […]. B2B Marketing Customer Loyalty Marketing Metrics Customer Loyalty Best Practices MORE
Customer loyalty – the secret weapon in your brand Customer loyalty (CL) should be the number one focus for CEOs […]. Brand Equity Branding Customer Loyalty MORE
Let me take a minute to inundate you some commonly accepted facts about the impact of customer loyalty or the lack of it on an organization. Companies that lead their markets in customer loyalty generate operating margins of 13%, while laggards had margins of just 2%? These are good metrics but what they don’t do is tell us what business outcome they expect their investment in customer loyalty to impact. For example, is the focus of customer loyalty to increase repurchase? MORE
When it comes to building loyalty, travel and hospitality brands have the biggest opportunity to surprise and delight their customers with personalization throughout the customer journey. Most importantly, they want to receive exclusive access to the products and experiences they covet in exchange for their loyalty to a brand. But brands can’t just buy loyalty with perks because customers don’t suddenly become loyal to a brand that simply hands out loyalty points and freebies. MORE
” For all the work you’ve done towards building customer loyalty, there suddenly seems to be a chasm between the likes and shares on one hand, and the behavior that ends with a conversion for your brand on the other. Defining Loyalty. Encouraging Loyalty. MORE
Unlocking the secrets of customer loyalty Customer loyalty (CL) should be the number one focus for CEOs and business owners […]. Branding Competitive Advantage Customer Loyalty MORE
In our experience, the only way to ensure a relevant experience that inspires ongoing engagement and loyalty with your brand is to individualize the delivery of content to every visitor and subscriber. At this stage, and more importantly during this stage than any of the previous, your individualization efforts should be focused on retaining their loyalty and trust in your brand. The post When to Leverage Individualization to Build Customer Trust and Loyalty appeared first on. MORE
Customer loyalty programs are a great way to boost sales and revenue. According to Forrester Research , loyalty programs today are doing much more than driving more purchases and bigger profits. There are many different types of loyalty programs. MORE
year-over-year increase from 2017 , many marketers are eager to “reward” their customers for their loyalty with ongoing promotions and offers to the inbox. Loyalty programs should always be treated as promotional, and not transactional, messaging. MORE
SessionM launched in 2012 as a platform that increased user engagement by adding gamification and loyalty rewards to mobile apps. Compared with these vendors, SessionM’s loyalty features are probably its most unusual feature. But it would be misleading to pigeonhole SessionM as a system for loyalty marketers. Instead, consider it a personalized messaging* product that offers loyalty as a bonus option for marketers who need it. MORE
Customer loyalty is a top priority for many brands. Through loyalty programs, brands have found that they can encourage customers to come back on a regular basis, often choosing their brand over other nearby businesses. But how much must a company spend to maintain that loyalty? As the article Closing the Gap Between Revenue and Loyalty Management points out, a brand can give away more than it actually has to at the expense of valuable revenue. MORE
Customer loyalty is a lost art of marketing, rediscovered. In the age of digital marketing, more emphasis is being put upon customer experience and customer loyalty. The renewed focus on customer loyalty is for a good reason. What Is Customer Loyalty? Imagine it’s 1953. MORE
Think about your inbox for a second – both your personal and work accounts. How many emails do you receive in a week that are completely irrelevant to you? MORE
Driving Client Loyalty. Discover any barriers to building client loyalty. The post Building Loyalty through Client Experience appeared first on Hinge Marketing. MORE
3) Leverage a Rewards or Loyalty Program. The easiest way to improve customer retention is to employ a rewards or loyalty program. Not all of us sell something as essential as coffee, and customer loyalty programs tend to be more popular with B2C brands than with B2B brands. MORE
In episode two, we welcomed Andrew Davis, who gave us the lowdown on “The Loyalty Loop” and how content teams can activate this simple idea to keep customers coming back, while fending off advances from the competition. Learning the Loyalty Loop. Four Steps of the Loyalty Loop. MORE
Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . New developments in loyalty for business markets. Photo credit: Wikipedia. MORE
It would force marketers to reassess not just their strategies for reaching their audience, but how they try to build reciprocal relationships and deepen brand loyalties. Lost Love for Brand Loyalty. The post Could Voice Search Technology Change the Dynamics of Brand Loyalty? MORE
The following are strategies to launch your customer loyalty. The experience of your customers ranks the highest to increase the amount of loyalty and trust. Loyalty Programs. For all businesses, a loyal customer proves time after time to hold more value than new customers. MORE
Loyalty Related Topics 
Marketing Insider Group
OCTOBER 2, 2018
Want to keep your customers around, boost their loyalty, and engage them with fun and convenient content? The post Level Up Your Customer Loyalty with Gamification appeared first on Marketing Insider Group.
Modern Marketing
DECEMBER 19, 2018
year-over-year increase from 2017 , many marketers are eager to “reward” their customers for their loyalty with ongoing promotions and offers to the inbox. Loyalty programs should always be treated as promotional, and not transactional, messaging.
Marketing Insider Group
OCTOBER 15, 2018
The post Building a Great B2B Loyalty Program to Prevent Churn appeared first on Marketing Insider Group. We know how valuable loyal customers are. They’re five times more likely to make a purchase, five times more likely to forgive mistakes and seven times easier to upsell.1
Act-On
NOVEMBER 29, 2016
And then there’s the quotes and statistics about the benefits of customer loyalty , aka customer retention. Because of stats like that (or maybe because of competition, or because of pressure to grow, or simply due to the awareness of all this), B2B loyalty programs are on the rise. There’s more and more examples of them working, and marketers are increasingly prioritizing these loyalty programs. Good loyalty programs are fueled by both emotions and financial rewards.
Marketing Insider Group
JUNE 2, 2016
Well, loyalty doesn’t happen overnight. To reach “cult loyalty” status, like Apple’s fanatics, customers must identify with your brand on a deeper level. And one way to achieve that is through well-developed loyalty programs. You want customers to love your brand.
Marketing Insider Group
SEPTEMBER 19, 2017
Even loyalty programs have an appeal, but they do nothing to establish brand authenticity. […]. The post How Customer Loyalty Is Really Earned appeared first on Marketing Insider Group. You can’t buy your customers. Promotional offers, special discounts, and giveaways may motivate more sales – during the promotional period. They may gain some brand favor while the free sample is being used or the discounted subscription pricing is in effect.
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Influitive
OCTOBER 11, 2015
Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. However, loyalty can generate revenue on another front: demand gen.
Biznology
NOVEMBER 21, 2012
Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . New developments in loyalty for business markets. Photo credit: Wikipedia.
Marketing Insider Group
JUNE 2, 2017
For the 125th episode of The Marketing Book Podcast, I interviewed Noah Fleming, author of The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions.
Fusion Marketing Partners
MARCH 12, 2018
Three key customer loyalty metrics to stabilize and improve revenue Over the past couple of months, I have been talking […]. B2B Marketing Customer Loyalty Marketing Metrics Customer Loyalty Best Practices
Marketing Insider Group
AUGUST 23, 2016
It seems that somewhere along the way, customer loyalty became a forgotten objective of the marketing strategy. The post 5 Ways Marketing Automation Builds True Customer Loyalty appeared first on Marketing Insider Group.
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Customer Experience Matrix
JUNE 3, 2017
SessionM launched in 2012 as a platform that increased user engagement by adding gamification and loyalty rewards to mobile apps. Compared with these vendors, SessionM’s loyalty features are probably its most unusual feature. But it would be misleading to pigeonhole SessionM as a system for loyalty marketers. Instead, consider it a personalized messaging* product that offers loyalty as a bonus option for marketers who need it.
Fusion Marketing Partners
DECEMBER 20, 2017
Unlocking the secrets of customer loyalty Customer loyalty (CL) should be the number one focus for CEOs and business owners […]. Branding Competitive Advantage Customer Loyalty
Fusion Marketing Partners
JANUARY 9, 2018
Customer loyalty – the secret weapon in your brand Customer loyalty (CL) should be the number one focus for CEOs […]. Brand Equity Branding Customer Loyalty
Kaon
MARCH 24, 2016
As B2B customers’ purchasing choices have expanded, their expectations have increased, and brand loyalty has sharply declined. Gavin Finn, President and CEO, Kaon Interactive , presents three ways to better engage your customers.
DivvyHQ
OCTOBER 23, 2018
In episode two, we welcomed Andrew Davis, who gave us the lowdown on “The Loyalty Loop” and how content teams can activate this simple idea to keep customers coming back, while fending off advances from the competition. Learning the Loyalty Loop. Four Steps of the Loyalty Loop.
Modern Marketing
MAY 1, 2015
Customer loyalty is a top priority for many brands. Through loyalty programs, brands have found that they can encourage customers to come back on a regular basis, often choosing their brand over other nearby businesses. But how much must a company spend to maintain that loyalty? As the article Closing the Gap Between Revenue and Loyalty Management points out, a brand can give away more than it actually has to at the expense of valuable revenue.
Influitive
APRIL 22, 2015
For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. That’s why B2B marketers can’t afford to overlook the opportunity to learn from their B2C counterparts, who are experts at driving customer loyalty. And Forrester’s latest research report, B2B Loyalty, The B2C Way , outlines practical ways B2B marketers can apply B2C principles to deepen relationships and engagement. Deepen engagement to lock in loyalty.
Modern Marketing
OCTOBER 15, 2018
Customer Experience
Sharpspring
JULY 31, 2017
Customer loyalty is a lost art of marketing, rediscovered. In the age of digital marketing, more emphasis is being put upon customer experience and customer loyalty. The renewed focus on customer loyalty is for a good reason. What Is Customer Loyalty? Imagine it’s 1953.
Measure Up Marketing
MARCH 3, 2014
Companies who want to retain or expand their relationships with existing customers are finding that measuring and modeling customer loyalty is very valuable. We were recently asked “Do you need to measure loyalty if you are measuring retention-aren’t they the same thing?” That is not to be confused with loyalty, which measures a customer’s predisposition to select a business entity as a preference, and indicates a certain resistance to competitors.
Modern Marketing
AUGUST 13, 2015
Aside from the main themes revolving around mobile and data that are top of mind for every marketer at the moment, one less obvious theme kept coming up: customer loyalty and advocacy.
Content Marketing Institute
JANUARY 1, 2018
However, optimization is just one way to earn loyalty. Here are five ways mobile can be used as a platform for driving satisfaction and loyalty. Such personalization establishes a relationship between customers and brands, fostering long-term loyalty. Brands that employ the newest technologies to simplify and personalize the customer experience are set to earn customer loyalty for the long term.
Modern Marketing
JUNE 26, 2018
This is where customer loyalty programs come into the picture. They aren’t an entirely new concept , but considering that we all have the SAME loyalty card and benefits, it has certainly turned stale. In fact, Walgreen went on to experiment with AR on their loyalty application.
Marketing Action
SEPTEMBER 26, 2014
Customer loyalty programs are a great way to boost sales and revenue. According to Forrester Research , loyalty programs today are doing much more than driving more purchases and bigger profits. There are many different types of loyalty programs.
OneSpot
AUGUST 21, 2018
When it comes to building loyalty, travel and hospitality brands have the biggest opportunity to surprise and delight their customers with personalization throughout the customer journey. Most importantly, they want to receive exclusive access to the products and experiences they covet in exchange for their loyalty to a brand. But brands can’t just buy loyalty with perks because customers don’t suddenly become loyal to a brand that simply hands out loyalty points and freebies.
OneSpot
FEBRUARY 5, 2019
In our experience, the only way to ensure a relevant experience that inspires ongoing engagement and loyalty with your brand is to individualize the delivery of content to every visitor and subscriber. At this stage, and more importantly during this stage than any of the previous, your individualization efforts should be focused on retaining their loyalty and trust in your brand. The post When to Leverage Individualization to Build Customer Trust and Loyalty appeared first on.
Content Marketing Institute
AUGUST 22, 2018
It has become all too common for brands to promote brand loyalty simply by lavishing reward points on anybody willing to identify as a customer or load an app on their phone. Listen to MarketingWeek’s What is the Future of Loyalty? Potential cash value of loyalty.
Crimson Marketing
JUNE 17, 2013
As a marketer, the first thing you understand is that you’re not always operating under measurable value and concrete data. Yes, there are analytics tools to measure metrics and social reach, but it doesn’t always capture the full influence of your messaging.
Content Standard
AUGUST 31, 2017
We are also often accused of not having brand loyalty, making marketing to millennials a daunting task. These two forces—our tendency to seek peers’ opinions and our bargain hunting—can appear to work in opposition to brand loyalty.
Content Standard
DECEMBER 18, 2017
” For all the work you’ve done towards building customer loyalty, there suddenly seems to be a chasm between the likes and shares on one hand, and the behavior that ends with a conversion for your brand on the other. Defining Loyalty. Encouraging Loyalty.
Content Standard
SEPTEMBER 7, 2018
It would force marketers to reassess not just their strategies for reaching their audience, but how they try to build reciprocal relationships and deepen brand loyalties. Lost Love for Brand Loyalty. The post Could Voice Search Technology Change the Dynamics of Brand Loyalty?
Influitive
JUNE 21, 2018
The perils of leaving customer engagement and retention to chance This is a visualization of the typical SaaS buying process, which has clear stages and great content to guide buyers toward purchasing your product: This is a thing of beauty. People in your organization are constantly examining, optimizing, and perfecting it. Now, this is a.
Measure Up Marketing
JANUARY 24, 2012
Let me take a minute to inundate you some commonly accepted facts about the impact of customer loyalty or the lack of it on an organization. Companies that lead their markets in customer loyalty generate operating margins of 13%, while laggards had margins of just 2%? These are good metrics but what they don’t do is tell us what business outcome they expect their investment in customer loyalty to impact. For example, is the focus of customer loyalty to increase repurchase?
B2B Marketing Traction
JUNE 23, 2014
Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty. The first step in increasing customer loyalty is to make sure that there is no friction in the customer’s experience with your brand.
Evergage
OCTOBER 12, 2018
Think about your inbox for a second – both your personal and work accounts. How many emails do you receive in a week that are completely irrelevant to you?
Crimson Marketing
JUNE 3, 2013
According to 51% of survey respondents: “customer and prospect engagement and awareness are two of the top objectives for content marketing programs… Customer loyalty, increased leads, increased revenue, and thought leadership are additional program drivers.”
Biznology
FEBRUARY 3, 2016
Customer service is both a logical and excellent place to start your loyalty-building efforts. The post How to earn customer loyalty in the age of chat appeared first on Biznology.
Hinge Marketing
APRIL 21, 2016
Driving Client Loyalty. Discover any barriers to building client loyalty. The post Building Loyalty through Client Experience appeared first on Hinge Marketing.
Sales Intelligence View
APRIL 3, 2013
3) Leverage a Rewards or Loyalty Program. The easiest way to improve customer retention is to employ a rewards or loyalty program. Not all of us sell something as essential as coffee, and customer loyalty programs tend to be more popular with B2C brands than with B2B brands.
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