Loyalty Related Topics 
Act-On
DECEMBER 17, 2024
Stopping this cycle isnt always easy, but building stronger brand loyalty can help. So brand loyalty isnt necessarily more important to B2Bs now. Building stronger brand loyalty, in addition to having a strong sales channel, can help solve many challenges B2Bs deal with, such as churn and hitting growth goals.
Martech
OCTOBER 3, 2024
That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of loyalty. True loyalty is about more than transactional convenience or pricing considerations. Emotional loyalty goes beyond rational considerations. What’s emotion got to do with it?
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Salesforce Marketing Cloud
OCTOBER 8, 2024
This means businesses need to prioritize loyalty marketing to build lasting relationships with their customers. To have an effective loyalty strategy, you must not only adapt to changing consumer behaviors but also anticipate and meet those consumers where they are in their journey.
Salesforce Marketing Cloud
AUGUST 7, 2024
The way around this is to build customer loyalty with an “always on” marketing strategy. This reactive approach might seem efficient, but it can come at the cost of customer loyalty. Each short term solution is a missed opportunity to build customer loyalty, leading to churn, dissatisfaction, and lost revenue. What Is Zero Copy?
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In such a complex environment, how can loyalty marketing help? Download this white paper from B2B loyalty experts, Reward Paths, to gain some experience-based insight on how best to approach this unique characteristic. One clear advantage is to understand the unique phenomenon commonly referred to as The Gemini Effect.
Martech
JULY 15, 2024
Prompt: Is it possible to compare costs of acquiring new clients versus cost of loyalty actions? Answer: Yes, it is possible to compare the costs of acquiring new customers versus the costs of implementing loyalty actions. Calculate the ROI for each group to determine the cost-effectiveness of conquest and loyalty actions.
Stevens & Tate
DECEMBER 4, 2024
That’s why green marketing is more than a nice-to-have—it’s a powerful strategy for building brand loyalty with eco-conscious consumers. When you commit to green marketing in ways that align with your brand values and openly communicate your progress, you create deeper connections and lasting loyalty.
Speaker: Jonathan Meyer, Danielle Erwin, Jeremey LaDuque, Nathan Hedley & Nils De Moor
Those that find themselves ready for the craziness of the holiday shopping season can reap considerable rewards, in the forms of higher generated revenue, strengthened brand loyalty, and a higher marketing ROI for the next year - but first they need to understand the essentials!
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Looking for ways to boost engagement in a B2B loyalty program? If you are unfamiliar with loyalty auctions, the concept is amazingly simple: Use an auctions platform to set up online auctions with a specific pool of rewards, products, services or prizes. Fewer bidders mean a greater chance of winning! Going once, going twice, gone!
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty. Register today to save your seat!
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In this eBook, Salesforce explores why it’s important to communicate with your customer as an individual and how you can: Create personalized experiences across channels with data, AI, and machine learning Increase the ROI of every site visit Build customer loyalty with trust By submitting this form, you agree to have your contact information, including (..)
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eCommerce merchandisers and digital marketers need a site search solution that considers the customer first and not the brand, recommending content and products specifically for the user on an individual level and helping create the opportunity to build brand loyalty.
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