Act-On

NOVEMBER 29, 2016

And then there’s the quotes and statistics about the benefits of customer loyalty , aka customer retention. Because of stats like that (or maybe because of competition, or because of pressure to grow, or simply due to the awareness of all this), B2B loyalty programs are on the rise. There’s more and more examples of them working, and marketers are increasingly prioritizing these loyalty programs. Good loyalty programs are fueled by both emotions and financial rewards.

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Loyalty Best Practice Practices Customer 219

Marketing Insider Group

SEPTEMBER 19, 2017

Even loyalty programs have an appeal, but they do nothing to establish brand authenticity. […]. The post How Customer Loyalty Is Really Earned appeared first on Marketing Insider Group. You can’t buy your customers. Promotional offers, special discounts, and giveaways may motivate more sales – during the promotional period. They may gain some brand favor while the free sample is being used or the discounted subscription pricing is in effect.

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Loyalty Customer Sample Price 192

Marketing Insider Group

JUNE 2, 2016

Well, loyalty doesn’t happen overnight. To reach “cult loyalty” status, like Apple’s fanatics, customers must identify with your brand on a deeper level. And one way to achieve that is through well-developed loyalty programs. You want customers to love your brand.

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Loyalty Satisfaction Relationship Brand 208

Fusion Marketing Partners

MARCH 12, 2018

Three key customer loyalty metrics to stabilize and improve revenue Over the past couple of months, I have been talking […]. B2B Marketing Customer Loyalty Marketing Metrics Customer Loyalty Best Practices

Loyalty 95

Loyalty Customer Best Practice Practices 95

Marketing Insider Group

JUNE 2, 2017

For the 125th episode of The Marketing Book Podcast, I interviewed Noah Fleming, author of The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions.

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Loyalty Customer Podcast Impression 198

Marketing Insider Group

AUGUST 23, 2016

It seems that somewhere along the way, customer loyalty became a forgotten objective of the marketing strategy. The post 5 Ways Marketing Automation Builds True Customer Loyalty appeared first on Marketing Insider Group.

Loyalty 197

Loyalty Build Marketing Automation Automation 197

Influitive b2b

OCTOBER 11, 2015

Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. However, loyalty can generate revenue on another front: demand gen.

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Loyalty Relationship Customer Field 208

Biznology

NOVEMBER 21, 2012

Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . New developments in loyalty for business markets. Photo credit: Wikipedia.

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Loyalty Develop SMB Frequency 155

Influitive b2b

JUNE 21, 2018

The perils of leaving customer engagement and retention to chance This is a visualization of the typical SaaS buying process, which has clear stages and great content to guide buyers toward purchasing your product: This is a thing of beauty. People in your organization are constantly examining, optimizing, and perfecting it. Now, this is a.

Loyalty 100

Loyalty Customer Purchase Optimization 100

Kaon

MARCH 24, 2016

As B2B customers’ purchasing choices have expanded, their expectations have increased, and brand loyalty has sharply declined. Gavin Finn, President and CEO, Kaon Interactive , presents three ways to better engage your customers.

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Loyalty Build Customer Interactive 151

Influitive b2b

APRIL 22, 2015

For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. That’s why B2B marketers can’t afford to overlook the opportunity to learn from their B2C counterparts, who are experts at driving customer loyalty. And Forrester’s latest research report, B2B Loyalty, The B2C Way , outlines practical ways B2B marketers can apply B2C principles to deepen relationships and engagement. Deepen engagement to lock in loyalty.

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Loyalty Forrester B2C Research 144

Sharpspring

JULY 31, 2017

Customer loyalty is a lost art of marketing, rediscovered. In the age of digital marketing, more emphasis is being put upon customer experience and customer loyalty. The renewed focus on customer loyalty is for a good reason. What Is Customer Loyalty? Imagine it’s 1953.

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Loyalty Marketing Automation Automation Customer 89

Content Standard

DECEMBER 18, 2017

” For all the work you’ve done towards building customer loyalty, there suddenly seems to be a chasm between the likes and shares on one hand, and the behavior that ends with a conversion for your brand on the other. Defining Loyalty. Encouraging Loyalty.

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Loyalty Build Brand Branding 105

Hinge Marketing

APRIL 21, 2016

Driving Client Loyalty. Discover any barriers to building client loyalty. The post Building Loyalty through Client Experience appeared first on Hinge Marketing.

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Loyalty Experience Build RFP 90

Content Standard

AUGUST 31, 2017

We are also often accused of not having brand loyalty, making marketing to millennials a daunting task. These two forces—our tendency to seek peers’ opinions and our bargain hunting—can appear to work in opposition to brand loyalty.

Loyalty 80

Loyalty Brand Branding Opinions 80

Content Marketing Institute

JANUARY 1, 2018

However, optimization is just one way to earn loyalty. Here are five ways mobile can be used as a platform for driving satisfaction and loyalty. Such personalization establishes a relationship between customers and brands, fostering long-term loyalty. Brands that employ the newest technologies to simplify and personalize the customer experience are set to earn customer loyalty for the long term.

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Loyalty Mobile Customer SMS 44

Measure Up Marketing

MARCH 3, 2014

Companies who want to retain or expand their relationships with existing customers are finding that measuring and modeling customer loyalty is very valuable. We were recently asked “Do you need to measure loyalty if you are measuring retention-aren’t they the same thing?” That is not to be confused with loyalty, which measures a customer’s predisposition to select a business entity as a preference, and indicates a certain resistance to competitors.

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Loyalty Measurement Attitudes Behavior 113

Modern Marketing

MAY 1, 2015

Customer loyalty is a top priority for many brands. Through loyalty programs, brands have found that they can encourage customers to come back on a regular basis, often choosing their brand over other nearby businesses. But how much must a company spend to maintain that loyalty? As the article Closing the Gap Between Revenue and Loyalty Management points out, a brand can give away more than it actually has to at the expense of valuable revenue.

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Loyalty Customer Purchase Cost 143

Biznology

FEBRUARY 3, 2016

Customer service is both a logical and excellent place to start your loyalty-building efforts. The post How to earn customer loyalty in the age of chat appeared first on Biznology.

Loyalty 132

Loyalty Aging Customer Satisfaction 132

Influitive b2b

APRIL 3, 2015

Organizations like it for obvious reasons: recurring revenue and long-term loyalty ! Advocate Marketing Customer Engagement Customer Marketing Uncategorized advocacy advocate b2bmarketingzone customer advocacy customer engagement customer loyalty membership economy robbie kellman baxter

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Loyalty Brand Branding Price 179

Measure Up Marketing

JANUARY 24, 2012

Let me take a minute to inundate you some commonly accepted facts about the impact of customer loyalty or the lack of it on an organization. Companies that lead their markets in customer loyalty generate operating margins of 13%, while laggards had margins of just 2%? These are good metrics but what they don’t do is tell us what business outcome they expect their investment in customer loyalty to impact. For example, is the focus of customer loyalty to increase repurchase?

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Loyalty Measurement Customer Acquisition 100

Biznology

JANUARY 7, 2016

The post How customer experience supports brand loyalty through relationships appeared first on Biznology. It’s time to take the wheel, even if you’re not into cars.

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Loyalty Relationship Disintermediation Experience 129

Crimson Marketing

JUNE 17, 2013

As a marketer, the first thing you understand is that you’re not always operating under measurable value and concrete data. Yes, there are analytics tools to measure metrics and social reach, but it doesn’t always capture the full influence of your messaging.

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Loyalty Customer Barriers Interests 130

Marketing Action

SEPTEMBER 26, 2014

Customer loyalty programs are a great way to boost sales and revenue. According to Forrester Research , loyalty programs today are doing much more than driving more purchases and bigger profits. There are many different types of loyalty programs.

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Loyalty Tips Customer B2C 78

Crimson Marketing

JUNE 3, 2013

According to 51% of survey respondents: “customer and prospect engagement and awareness are two of the top objectives for content marketing programs… Customer loyalty, increased leads, increased revenue, and thought leadership are additional program drivers.”

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Loyalty Custom Publishing Build Customer 151

B2B Marketing Traction

JUNE 23, 2014

Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty. The first step in increasing customer loyalty is to make sure that there is no friction in the customer’s experience with your brand.

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Loyalty Custom Publishing Customer Podcast 130

Customer Experience Matrix

APRIL 26, 2007

Speaking of integrated systems, consider yesterday’s announcement that email marketing provider Responsys has purchased Loyalty Matrix , which offers on-demand marketng analytics. But, judging from their Web site, Loyalty Matrix offers off-line analysis and promotion recommendations, not the real-time targeting and personalization of Touch Clarity and Kefta.

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Loyalty Buy Multi-Channel Analysis 120

Modern Marketing

AUGUST 13, 2015

Aside from the main themes revolving around mobile and data that are top of mind for every marketer at the moment, one less obvious theme kept coming up: customer loyalty and advocacy.

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Loyalty Customer Storytelling Campaign 154

Vidyard

OCTOBER 13, 2016

But it’s a challenge to create an engaging environment and build brand loyalty with your employees, so why bother? This honesty helps build trust with your employees, strengthening their emotional connection and loyalty to the company.

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Loyalty Video Medium Fulfillment 136

Modern B2B Marketing

SEPTEMBER 21, 2015

As a brand and a business, you need brand loyalty, and you only have a few chances to create it. Author: Chris Gillespie We can all learn something from the meteoric rise of personalized subscription services.

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Loyalty Differences Service Companies 99

B2B Marketing Traction

JUNE 25, 2014

Now more than ever your customers matter. Not only for revenue from ongoing sales, but importantly for brand advocacy.

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Loyalty Customer Brand Branding 130

Anything Goes Marketing

JANUARY 16, 2007

If you keep your current customers happy and continue to remind them why your company is different from your competitors (besides the obvious stuff), you will not only build customer loyalty but generate increased demand as word travels fast, real fast in this crazy technical web 2.0.

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Loyalty Traffic Blogger Web 2.0 130

Modern B2B Marketing

FEBRUARY 28, 2014

The Changing Face of Brand Loyalty. Because I had no loyalty to Fitbit or to Jawbone, neither brands carried any special power. But here’s the catch, and what many consumer analysts are missing: brand loyalty still influences purchases in more subtle ways.

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Loyalty Buy Brand Branding 99

Act-On

JULY 7, 2017

Advocacy & Loyalty Customer Marketing customer lifecycle customer lifecycle optimization customer marketingCustomer lifecycle optimization is thinking of your sales funnel as a whole, not just disparate parts. Target the weakest parts to deliver outsized results.

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Optimization Customer Loyalty Funnel 284

KEO Marketing

JULY 26, 2016

You build brand loyalty. The key to brand loyalty is to build an emotional attachment to your brand. To help ensure your customers will remember your brand, here are five step s to build brand loyalty: Establish an ongoing relationship.

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Loyalty Brand Branding Purchase 68

Content Standard

JANUARY 13, 2017

It’s one of only few brands that have earned customer loyalty from me, thanks to dozens of positive interactions with the company online and in person. According to the research, respect—the idea that customer’s feel respected by a brand— is an underappreciated driver of loyalty.

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Loyalty Customer Correlation Trust 59

Content Standard

OCTOBER 22, 2015

The post How Boutique Hotels Create Unique Content that Inspires Loyalty appeared first on The Content Standard by Skyword. Inimitable, aspirational, reimagined, crafted, cultivated. These are just a few of the adjectives used to describe the boutique hotel experience.

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Loyalty Merchandising Microsite Classified 77

Marketing Insider Group

MAY 17, 2010

In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. So, how do we build customer satisfaction and loyalty?

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Satisfaction Loyalty Customer Help 134

Marketing Insider Group

MAY 17, 2010

In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. So, how do we build customer satisfaction and loyalty?

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Satisfaction Loyalty Customer Help 134

Act-On

JULY 12, 2017

Advocacy & Loyalty Customer Marketing customer centric marketing customer marketing expand marketingCustomer experience is a top priority for many companies. See how to create marketing that puts the customer first. That’s true customer-centric marketing.

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Customer Loyalty Experience Companies 229