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Want Higher Retention? Build Brand Loyalty 

Act-On

Stopping this cycle isnt always easy, but building stronger brand loyalty can help. So brand loyalty isnt necessarily more important to B2Bs now. Building stronger brand loyalty, in addition to having a strong sales channel, can help solve many challenges B2Bs deal with, such as churn and hitting growth goals.

Loyalty 130
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7 ways to boost customers’ emotional connection and loyalty with your brand

Martech

That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of loyalty. True loyalty is about more than transactional convenience or pricing considerations. Emotional loyalty goes beyond rational considerations. What’s emotion got to do with it?

Loyalty 137
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Value Proposition Measures that Bridge Business and Customer Value | What’s Your Edge?

Vision Edge Marketing

It’s about more than just communicating how you satisfy customer needs; it’s about anticipating customer pains and passions , exceeding customer expectations, and cultivating customer loyalty. loyalty rate for cars and 63.6% Customer-centricity is about placing your customer at the center of your decisions.

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How to Turn Customers Into Brand Advocates and Build Loyalty 

Act-On

You can track engagement, identify customers who are a good fit for upselling or cross-selling, and move them into campaigns that help them explore new options and build loyalty. After launching the program, they saw thousands of new products sold and a 96 percent spike in application volume.

Loyalty 130
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What Is the Gemini Effect in B2B Marketing?

In such a complex environment, how can loyalty marketing help? Download this white paper from B2B loyalty experts, Reward Paths, to gain some experience-based insight on how best to approach this unique characteristic. One clear advantage is to understand the unique phenomenon commonly referred to as The Gemini Effect.

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What Repeat Behavior Really Means for Customer Loyalty

CMSWire

Loyalty isnt love, its utility, habit and frictionless design, and its time marketers built programs that reflect that reality. Continue reading.

Loyalty 112
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Content Marketing Uncovered for Travel Companies

Marketing Insider Group

Quick Takeaways Content marketing helps travel companies sell the dream of perfect vacations by allowing customers to visualize themselves in their ideal destinations, ultimately driving bookings and customer loyalty. Keeping your subscribers informed and engaged nurtures loyalty and encourages repeat bookings.

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The Marketer's Guide to Surviving Black Friday & Cyber Monday

Speaker: Jonathan Meyer, Danielle Erwin, Jeremey LaDuque, Nathan Hedley & Nils De Moor

Those that find themselves ready for the craziness of the holiday shopping season can reap considerable rewards, in the forms of higher generated revenue, strengthened brand loyalty, and a higher marketing ROI for the next year - but first they need to understand the essentials!

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Loyalty Auctions: The Next Reward For B2B Markets

Looking for ways to boost engagement in a B2B loyalty program? If you are unfamiliar with loyalty auctions, the concept is amazingly simple: Use an auctions platform to set up online auctions with a specific pool of rewards, products, services or prizes. Fewer bidders mean a greater chance of winning! Going once, going twice, gone!

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty. Register today to save your seat!

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Customizing for Every Customer: How 1:1 Personalization Drives ROI

In this eBook, Salesforce explores why it’s important to communicate with your customer as an individual and how you can: Create personalized experiences across channels with data, AI, and machine learning Increase the ROI of every site visit Build customer loyalty with trust By submitting this form, you agree to have your contact information, including (..)

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How to Match Online Customers with the Products They Are Searching For

eCommerce merchandisers and digital marketers need a site search solution that considers the customer first and not the brand, recommending content and products specifically for the user on an individual level and helping create the opportunity to build brand loyalty.