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Why Content Distribution is Hard (and Tips for Making It Easier)

Marketing Insider Group

But if they don’t have a content distribution plan in place, a lot of their time, effort, and resources will end up going to waste. Content distribution is a vital strategy for getting your content in front of the right people. Every type of content requires unique distribution tactics. What is Content Distribution?

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Employee Advocacy: 3 Tips to Help Your Content Distribution Strategy Evolve

Marketing Insider Group

They have to change the way they think about content distribution, and who creates it in the first place. A new distribution strategy is needed. Obviously, the traditional distribution strategy has major flaws given today’s online dynamics. What does this mean? Company social media pages are slowly dying out. Here’s why.

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

And who better to guide you through this than the pros who live and breathe effective content distribution every day? This is where the magic of paid content distribution comes into play. Content Distribution on a Budget: Outbrain Image Source: Outbrain Almost everyone has encountered Outbrain, whether you’ve realized it or now.

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Why Human Content Plus AI-Driven Distribution Is The Future of Content Marketing

Marketing Insider Group

From audience targeting to distribution and optimization, AI tools can help ensure content reaches and resonates with the intended audience, maximizing ROI. That’s how we’ve come up with the perfect recipe for effective, efficient, and powerful content marketing: human content + AI-driven distribution.

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B2B Distribution Roundtable: The Challenges & Solutions of Buying and Selling

Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski

Join Hawksearch’s Jonathan Meyer as he moderates a roundtable discussion with Bridgeline’s Kyle Mitzner and Luminos Labs’ Jacobi Zakrzewski, where they highlight the challenges and solutions surrounding B2B distribution.

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Report: Marketers Placing More Value on Social Channels for Video Distribution

KoMarketing Associates

Now, new research indicates that social media is becoming a critical channel for marketers focused on video distribution. Vidyard recently published its “2022 Video in Business Benchmark Report,” and statistics suggested that social media (63%) was a top distribution channel for video content, alongside organization websites (63%).

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10 Top B2B Content Distribution Strategies That Work

Webbiquity

Strategic content creation and smart distribution drive B2B business growth, no matter your industry. For B2B businesses, where deals often involve high volumes and value, effective content distribution can make or break a marketing campaign. This blog post explores the top content distribution strategies that work.

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How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

How to distribute your videos across your channels. You’ll learn: How to get started with your video marketing strategy. Why top-of-funnel "explainer-style" videos aren't enough. What videos work best to engage your buyers at each stage. April 25th, 2019 12:30PM PST, 3:30PM EST, 8:30PM GMT

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How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

You'll learn: How to use audience intelligence to shape your content creation and distribution strategies. By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.