Expert insights. Personalized for you.
In my latest Content Marketing Minute video, I cover how to use third-party search and social data to develop a content distribution strategy that fills a true need in peoples’ lives. The post Video: The 2 Keys to a Great Content Distribution Strategy appeared first on The Content Strategist. Content Marketing Minute Strategy content distribution content marketing minute Content Strategy Search social media videoAttention spans are dwindling. MORE
No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. The distribution phase is ground zero for your #contentmarketing program, says @joderama. Practical view of content distribution. Evaluate your distribution options. Content Distribution and Promotion MORE
Policy and Procedure users will now have access to Distribution Lists in Alfresco Content Accelerator. Distribution Lists allows users to receive automatic notifications when a document or a case folder reaches a specific status or lifecycle state. MORE
For your content to actually lead to improved thought leadership and demand generation, you must properly incorporate digital content distribution. Simply put, digital content distribution allows you to promote content to online audiences on multiple content distribution platforms in multiple formats. There are three methods of distributing content : owned, earned and paid. What is Owned Content Distribution? What is Earned Content Distribution? MORE
Learn how to efficiently distribute your content and make your content marketing successful. The post Content Distribution: Getting Started in 9 Simple Steps via @Stevenvvessum appeared first on Search Engine Journal. Great content that no one reads just drives a poor ROI. MORE
Content Analytics Content Marketing Content Marketing Toolbox Tips & How-Tos amplification amplify analytics behaviors blog blogging calendar channels content distribution email guest blogging marketing mobile apps owned media paid media platform press releases promotion reach repurposing shared media social media software strategy tactics websiteBuild it and they will come? It doesn’t work that way in today’s noisy digital world. MORE
What is paid distribution? Paid distribution means using various platforms and networks to promote content. Using paid distribution might not be ideal for every business owner but you can leverage it to drive traffic to your site more quickly. Say 'YES' to paid distribution. MORE
I'd bet money that a lack of distribution and promotion is to blame. You know all those amazing pieces of content you produced in 2020 that didn't get the traction you expected? Let's change that in 2021. Here's a good starting point. MORE
Distribution strategy, despite being one of the fabled 4 P’s (“Place”), has traditionally been outside the direct purview of B2B marketers. What should manufacturers keep in mind when developing—or rethinking—their distribution strategies today? MORE
An email newsletter is a tremendously valuable distribution outlet many brands overlook. Often times, they get focused on distributing through social and paid resources, forgetting that the option of showing up in their customers’ or prospects’ inboxes on a regular basis is still an option. Below is a break down of everything you need to know to get started to put an email newsletter distribution strategy in place. MORE
The post LinkedIn Best Practices for Distributing B2B Content appeared first on SharpSpring. If you’re in the business of marketing, you understand the importance of creating great content. But no matter how great, your content is only effective if you share it effectively. Social media allows you to quickly share your website or blog content with your followers, their followers, and millions of more individuals across the platform. MORE
Paid distribution a great way for brands to quickly grow their audiences and jumpstart engagement with their content. The average Hollywood movie spends 50-60% of its production budget on distribution, and the ratio for creating and distributing your brand’s content should be similar. The tricky part is that there are many different types of paid distribution methods at various price points. Best choice for distribution on a budget: Outbrain. MORE
I was recently asked by someone how to utilize lead distribution to gain the best results. Many of you reading this post do not have a choice of who you distribute leads to. What can you to do optimize your lead distribution process for higher conversion? The logistics for the lead distribution process are established with each sales representative and, in general, completed by email within 24 hours of the generation of the lead. Test your lead distribution approach. MORE
These 5 content distribution strategies are guaranteed to attract and guide your prospects through a compelling customer journey. Content Marketing Marketing Strategy MORE
The post 3 Content Distribution Tips for Maximum Lead Nurturing Impact appeared first on Marketing Insider Group. Are you creating awesome content, publishing it on your website on a consistent, regular basis? You’re on the right track, but unless your content marketing strategy encompasses plans for getting relevant eyeballs on those content pages, you’ve still got work to do. Certainly, intriguing, well-researched and genuinely valuable content will be the foundation of your […]. MORE
To see best engagement and visibility on your content, a distribution strategy is vital. Here are tips to consider when addressing how to share and distribute your content. Why Content Distribution? Yet during his life, he barely saw a penny from his work - not due to a lack of quality, but because of poor distribution and visibility - his work didn’t get in front of the right people at the right time! A content distribution strategy is the answer here. MORE
We are pleased to announce we will be joining other top brands at the 2017 LIMRA Distribution Conference for Financial Services. Organizers for this yearly premier event boast it is perfect for anyone with a vested interest in channel growth, productivity and reshaping distribution for success. Highlights : Addressing today’s distribution reality and the dramatic changes that are taking place in the industry. Opportunities ahead. MORE
If you don’t distribute your content smartly, you’ll never achieve your brand’s content marketing goals. Continue reading → The post How to Match Your Content to the Best Distribution Channel appeared first on Content Marketing Institute. But how do you know which are the best channels based on your goals and audience? This succinct guide will help. MORE
Though they sound remarkably similar, distributed marketing and multi-level marketing are completely different concepts. What is Distributed Marketing? Distributed marketing is a marketing model where a centralized marketing department distributes brand content and tools to a remote network of local marketers. One of the most common examples of a distributed marketing organization is the classic franchise network (think McDonald’s). MORE
One of the most essential ingredients in your content marketing toolbox is an effective method to distribute your content, post-creation. Content Analytics Content Marketing Content Marketing Toolbox Tips & How-Tos channels content customer delivery distribution distribution strategy engagement format marketing multichannel platform promotion publishing social media software surveys tactics target audience trafficIf you publish it, they will come. MORE
These 3 collaboration tips for distributed marketing teams will help your organization improve communication, streamline processes, and get better results. Marketing Automation Marketing Strategy Multi-Channel Marketing MORE
In today’s digital media landscape, content distribution is often the step brands overlook the most. But when the story is complete, brands don’t always treat distribution with the same sense of urgency. For Cardinal Health, a global healthcare services and products company that ranks among the top 25 of the Fortune 500, rethinking its content distribution model helped elevate its content marketing program to the next level. MORE
With more effective content distribution strategies, you can make your web traffic soar to the moon and back. When you optimize your content distribution strategies, you won’t just increase your web traffic—and therefore your leads—it can also improve the quality of those leads. With targeted content distribution strategies, your content will reach more people who need your products and services. Leverage your employees’ enthusiasm to distribute trust as well as content. MORE
This blog will equip you with effective strategies that will help your large and distributed team centralize, streamline, and improve their marketing efforts. Marketing Strategy MORE
Those are the basics on how to use Facebook as a content distribution platform. HANDPICKED RELATED CONTENT: Content Amplification: How to Promote and Distribute Content Effectively. The post How to Use Facebook Ads to Distribute Your Content appeared first on Content Marketing Institute. Building Your Audience Content Distribution and Promotion FacebookEver had that sinking feeling? You hit the publish button and … Nothing. Tumbleweed. MORE
But you have to make sure it’s distributed effectively. Researching an issue or topic important to your target buyers gives you “seed” content to distribute on a variety of channels and platforms (see the image below). Here are 27 different content distribution ideas to promote your primary research. Research gives marketers valuable content to share and distribute. If you conducted the research, host a webinar to distribute the results with your audience. MORE
The post How to Reach Your Audience with Content Distribution appeared first on Marketing Insider Group. No matter how great or valuable your content is, it won’t be worth anything if nobody reads it. However, with all the content being published online, getting your message in front of the right people is a critical factor in how well a piece of content performs. Before you think about promoting that blog posts […]. MORE
Put nurtured leads with all the event details directly into the hands of channel partners and sales teams by automating lead distribution management. Instead of relying on risky, time-consuming and error-prone manual lead distribution, you can put qualified leads right into hands of the right people, at the right time, with intelligent email workflows or directly into the CRMs and SFAs they use every day. MORE
The way you distribute content and connect with your audience should evolve down the funnel. Because if you understand the most opportune ways to distribute your content, then you’ll compel your audience to take the right actions at the right time. On the distribution side, I’d recommend using social and content discovery platforms such as Facebook, Outbrain, and Nativo. The post What’s Missing From Your Content Distribution Strategy? MORE
At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. I get the instinct to assume LinkedIn is the only worthwhile place to pay for content distribution if you’re a B2B company. If you’re still skeptical about using Facebook for content distribution when you already have LinkedIn, consider these two additional reasons: It’s cheap, and the targeting is really good. MORE
That’s my take on the challenges and issues faced by industrial companies with manufacturing content marketing distribution and measurement. The post, %Manufacturing Content Marketing Distribution and Measurement% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. MORE
Logistics and Distribution Bulletin Example See all emedia audiences Audience: Logistics & distribution managers, operations/production managers, C-Level, IT managers with supply chain responsibility Circulation: 49,000 Content: Audiences Homepage Logistics | Supply Chain Logistics and Distribution Article MORE
One of these problems is distributed, complex organizational structures. Since 2011 , we have provided marketing departments with a distributed marketing solution that tames organizational complexity by enabling corporate oversight, while fostering local relevance and creativity. Because some of our competitors are new to the distributed marketing party, we thought we would take some time to point out some lessons we have learned over the last 6 years. MORE
Today’s content marketing distribution landscape looks much different than what it did just a few short years ago. The post The Revolution of Content Amplification and Distribution appeared first on inPowered blog. The rise of big data, the emergence of new channels, and peoples’ ever-evolving media consumption habits have ushered in a new digital era where interruption is no longer tolerated. MORE
In my latest Content Marketing Minute video, I cover how to use third-party search and social data to develop a content distribution strategy that fills a true need in peoples’ lives. The post Video: The 2 Keys to a Great Content Distribution Strategy appeared first on The Content Strategist. Content Marketing Minute Strategy content distribution content marketing minute Content Strategy Search social media videoAttention spans are dwindling. MORE
Today, we’ve added in some more features to help accommodate even more ways to distribute leads to salespeople. ActiveDEMAND has very flexible automation on how leads are distributed. Distribute leads to sales based on: Sales territories. MORE
Distribution Related Topics Industrial Marketing Today
OCTOBER 12, 2020
That’s my take on the challenges and issues faced by industrial companies with manufacturing content marketing distribution and measurement. The post, %Manufacturing Content Marketing Distribution and Measurement% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.
Biznology
JANUARY 19, 2021
Distribution strategy, despite being one of the fabled 4 P’s (“Place”), has traditionally been outside the direct purview of B2B marketers. What should manufacturers keep in mind when developing—or rethinking—their distribution strategies today?
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DivvyHQ
JANUARY 13, 2021
I'd bet money that a lack of distribution and promotion is to blame. You know all those amazing pieces of content you produced in 2020 that didn't get the traction you expected? Let's change that in 2021. Here's a good starting point.
B2B Lead Generation
APRIL 13, 2015
I was recently asked by someone how to utilize lead distribution to gain the best results. Many of you reading this post do not have a choice of who you distribute leads to. What can you to do optimize your lead distribution process for higher conversion? The logistics for the lead distribution process are established with each sales representative and, in general, completed by email within 24 hours of the generation of the lead. Test your lead distribution approach.
Speaker: Michael Brito, EVP, Zeno Group
You'll learn: How to use audience intelligence to shape your content creation and distribution strategies. As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce.
ActiveDEMAND
JANUARY 19, 2021
Today, we’ve added in some more features to help accommodate even more ways to distribute leads to salespeople. ActiveDEMAND has very flexible automation on how leads are distributed. Distribute leads to sales based on: Sales territories.
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Act-On
MARCH 31, 2020
These 3 collaboration tips for distributed marketing teams will help your organization improve communication, streamline processes, and get better results. Marketing Automation Marketing Strategy Multi-Channel Marketing
Contently
JANUARY 30, 2017
At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. I get the instinct to assume LinkedIn is the only worthwhile place to pay for content distribution if you’re a B2B company. If you’re still skeptical about using Facebook for content distribution when you already have LinkedIn, consider these two additional reasons: It’s cheap, and the targeting is really good.
Contently
MAY 23, 2018
In today’s digital media landscape, content distribution is often the step brands overlook the most. But when the story is complete, brands don’t always treat distribution with the same sense of urgency. For Cardinal Health, a global healthcare services and products company that ranks among the top 25 of the Fortune 500, rethinking its content distribution model helped elevate its content marketing program to the next level.
Act-On
DECEMBER 10, 2019
These 5 content distribution strategies are guaranteed to attract and guide your prospects through a compelling customer journey. Content Marketing Marketing Strategy
Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT
Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. That’s staggering; and it means that we must educate and provide the best answers for our prospects at every stage of their journey. So the question is: will you choose to be an educator in your industry?
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DivvyHQ
MARCH 5, 2020
One of the most essential ingredients in your content marketing toolbox is an effective method to distribute your content, post-creation. Content Analytics Content Marketing Content Marketing Toolbox Tips & How-Tos channels content customer delivery distribution distribution strategy engagement format marketing multichannel platform promotion publishing social media software surveys tactics target audience trafficIf you publish it, they will come.
Sharpspring
JULY 1, 2020
For your content to actually lead to improved thought leadership and demand generation, you must properly incorporate digital content distribution. Simply put, digital content distribution allows you to promote content to online audiences on multiple content distribution platforms in multiple formats. There are three methods of distributing content : owned, earned and paid. What is Owned Content Distribution? What is Earned Content Distribution?
Marketing Insider Group
JULY 2, 2015
An email newsletter is a tremendously valuable distribution outlet many brands overlook. Often times, they get focused on distributing through social and paid resources, forgetting that the option of showing up in their customers’ or prospects’ inboxes on a regular basis is still an option. Below is a break down of everything you need to know to get started to put an email newsletter distribution strategy in place.
Sharpspring
APRIL 29, 2020
The post LinkedIn Best Practices for Distributing B2B Content appeared first on SharpSpring. If you’re in the business of marketing, you understand the importance of creating great content. But no matter how great, your content is only effective if you share it effectively. Social media allows you to quickly share your website or blog content with your followers, their followers, and millions of more individuals across the platform.
Search Engine Journal
AUGUST 7, 2020
Learn how to efficiently distribute your content and make your content marketing successful. The post Content Distribution: Getting Started in 9 Simple Steps via @Stevenvvessum appeared first on Search Engine Journal. Great content that no one reads just drives a poor ROI.
DivvyHQ
MARCH 19, 2020
Content Analytics Content Marketing Content Marketing Toolbox Tips & How-Tos amplification amplify analytics behaviors blog blogging calendar channels content distribution email guest blogging marketing mobile apps owned media paid media platform press releases promotion reach repurposing shared media social media software strategy tactics websiteBuild it and they will come? It doesn’t work that way in today’s noisy digital world.
Oracle
AUGUST 6, 2015
Put nurtured leads with all the event details directly into the hands of channel partners and sales teams by automating lead distribution management. Instead of relying on risky, time-consuming and error-prone manual lead distribution, you can put qualified leads right into hands of the right people, at the right time, with intelligent email workflows or directly into the CRMs and SFAs they use every day.
Technology Services Group
AUGUST 13, 2020
Policy and Procedure users will now have access to Distribution Lists in Alfresco Content Accelerator. Distribution Lists allows users to receive automatic notifications when a document or a case folder reaches a specific status or lifecycle state.
Marketing Insider Group
SEPTEMBER 17, 2019
With more effective content distribution strategies, you can make your web traffic soar to the moon and back. When you optimize your content distribution strategies, you won’t just increase your web traffic—and therefore your leads—it can also improve the quality of those leads. With targeted content distribution strategies, your content will reach more people who need your products and services. Leverage your employees’ enthusiasm to distribute trust as well as content.
Contently
APRIL 20, 2018
The way you distribute content and connect with your audience should evolve down the funnel. Because if you understand the most opportune ways to distribute your content, then you’ll compel your audience to take the right actions at the right time. On the distribution side, I’d recommend using social and content discovery platforms such as Facebook, Outbrain, and Nativo. The post What’s Missing From Your Content Distribution Strategy?
Act-On
DECEMBER 17, 2019
This blog will equip you with effective strategies that will help your large and distributed team centralize, streamline, and improve their marketing efforts. Marketing Strategy
Marketing Insider Group
NOVEMBER 7, 2017
The post How to Reach Your Audience with Content Distribution appeared first on Marketing Insider Group. No matter how great or valuable your content is, it won’t be worth anything if nobody reads it. However, with all the content being published online, getting your message in front of the right people is a critical factor in how well a piece of content performs. Before you think about promoting that blog posts […].
Contently
AUGUST 21, 2018
In my latest Content Marketing Minute video, I cover how to use third-party search and social data to develop a content distribution strategy that fills a true need in peoples’ lives. The post Video: The 2 Keys to a Great Content Distribution Strategy appeared first on The Content Strategist. Content Marketing Minute Strategy content distribution content marketing minute Content Strategy Search social media videoAttention spans are dwindling.
Content Marketing Institute
APRIL 9, 2018
No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. The distribution phase is ground zero for your #contentmarketing program, says @joderama. Practical view of content distribution. Evaluate your distribution options. Content Distribution and Promotion
inPowered
JULY 1, 2019
Today’s content marketing distribution landscape looks much different than what it did just a few short years ago. The post The Revolution of Content Amplification and Distribution appeared first on inPowered blog. The rise of big data, the emergence of new channels, and peoples’ ever-evolving media consumption habits have ushered in a new digital era where interruption is no longer tolerated.
Strategic-IC
JULY 1, 2019
To see best engagement and visibility on your content, a distribution strategy is vital. Here are tips to consider when addressing how to share and distribute your content. Why Content Distribution? Yet during his life, he barely saw a penny from his work - not due to a lack of quality, but because of poor distribution and visibility - his work didn’t get in front of the right people at the right time! A content distribution strategy is the answer here.
Content Marketing Institute
JUNE 14, 2018
Those are the basics on how to use Facebook as a content distribution platform. HANDPICKED RELATED CONTENT: Content Amplification: How to Promote and Distribute Content Effectively. The post How to Use Facebook Ads to Distribute Your Content appeared first on Content Marketing Institute. Building Your Audience Content Distribution and Promotion FacebookEver had that sinking feeling? You hit the publish button and … Nothing. Tumbleweed.
distribion
FEBRUARY 15, 2017
We are pleased to announce we will be joining other top brands at the 2017 LIMRA Distribution Conference for Financial Services. Organizers for this yearly premier event boast it is perfect for anyone with a vested interest in channel growth, productivity and reshaping distribution for success. Highlights : Addressing today’s distribution reality and the dramatic changes that are taking place in the industry. Opportunities ahead.
Marketing Insider Group
FEBRUARY 7, 2017
The post 3 Content Distribution Tips for Maximum Lead Nurturing Impact appeared first on Marketing Insider Group. Are you creating awesome content, publishing it on your website on a consistent, regular basis? You’re on the right track, but unless your content marketing strategy encompasses plans for getting relevant eyeballs on those content pages, you’ve still got work to do. Certainly, intriguing, well-researched and genuinely valuable content will be the foundation of your […].
Contently
AUGUST 21, 2018
In my latest Content Marketing Minute video, I cover how to use third-party search and social data to develop a content distribution strategy that fills a true need in peoples’ lives. The post Video: The 2 Keys to a Great Content Distribution Strategy appeared first on The Content Strategist. Content Marketing Minute Strategy content distribution content marketing minute Content Strategy Search social media videoAttention spans are dwindling.
Marketing Insider Group
SEPTEMBER 11, 2015
Paid distribution a great way for brands to quickly grow their audiences and jumpstart engagement with their content. The average Hollywood movie spends 50-60% of its production budget on distribution, and the ratio for creating and distributing your brand’s content should be similar. The tricky part is that there are many different types of paid distribution methods at various price points. Best choice for distribution on a budget: Outbrain.
SWZD
OCTOBER 21, 2015
Logistics and Distribution Bulletin Example See all emedia audiences Audience: Logistics & distribution managers, operations/production managers, C-Level, IT managers with supply chain responsibility Circulation: 49,000 Content: Audiences Homepage Logistics | Supply Chain Logistics and Distribution Article
Content Marketing Institute
JULY 29, 2019
If you don’t distribute your content smartly, you’ll never achieve your brand’s content marketing goals. Continue reading → The post How to Match Your Content to the Best Distribution Channel appeared first on Content Marketing Institute. But how do you know which are the best channels based on your goals and audience? This succinct guide will help.
Brightedge
DECEMBER 4, 2020
What is paid distribution? Paid distribution means using various platforms and networks to promote content. Using paid distribution might not be ideal for every business owner but you can leverage it to drive traffic to your site more quickly. Say 'YES' to paid distribution.
Hinge Marketing
FEBRUARY 27, 2020
But you have to make sure it’s distributed effectively. Researching an issue or topic important to your target buyers gives you “seed” content to distribute on a variety of channels and platforms (see the image below). Here are 27 different content distribution ideas to promote your primary research. Research gives marketers valuable content to share and distribute. If you conducted the research, host a webinar to distribute the results with your audience.
distribion
APRIL 26, 2017
Though they sound remarkably similar, distributed marketing and multi-level marketing are completely different concepts. What is Distributed Marketing? Distributed marketing is a marketing model where a centralized marketing department distributes brand content and tools to a remote network of local marketers. One of the most common examples of a distributed marketing organization is the classic franchise network (think McDonald’s).
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