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Why Human Content Plus AI-Driven Distribution Is The Future of Content Marketing

Marketing Insider Group

From audience targeting to distribution and optimization, AI tools can help ensure content reaches and resonates with the intended audience, maximizing ROI. That’s how we’ve come up with the perfect recipe for effective, efficient, and powerful content marketing: human content + AI-driven distribution.

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Report: Marketers Placing More Value on Social Channels for Video Distribution

KoMarketing Associates

Now, new research indicates that social media is becoming a critical channel for marketers focused on video distribution. Vidyard recently published its “2022 Video in Business Benchmark Report,” and statistics suggested that social media (63%) was a top distribution channel for video content, alongside organization websites (63%).


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Employee Advocacy: 3 Tips to Help Your Content Distribution Strategy Evolve

Marketing Insider Group

They have to change the way they think about content distribution, and who creates it in the first place. A new distribution strategy is needed. Obviously, the traditional distribution strategy has major flaws given today’s online dynamics. What does this mean? Company social media pages are slowly dying out. Here’s why.

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How to Refine Your Content Distribution Strategy


The fallout may be in your distribution strategy. So, how can you refine your content distribution strategy so your content gets to the right places? Maybe you had an effective content distribution strategy in place before. What is a content distribution strategy? First, what is a content distribution strategy?

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B2B Distribution Roundtable: The Challenges & Solutions of Buying and Selling

Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski

Join Hawksearch’s Jonathan Meyer as he moderates a roundtable discussion with Bridgeline’s Kyle Mitzner and Luminos Labs’ Jacobi Zakrzewski, where they highlight the challenges and solutions surrounding B2B distribution.

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Why Distribution Strategy is the New Frontier of B2B Marketing


Distribution strategy, despite being one of the fabled 4 P’s (“Place”), has traditionally been outside the direct purview of B2B marketers. The severe disruption in distribution value chains in recent years provides a great opportunity for manufacturers to rethink how to deliver their products to customers most effectively.

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Exploring Brandpoint’s New Distribution Report


Brandpoint’s distribution reports have been top of the industry for years, but we are always looking for ways to make our clients’ experience better. We are excited to announce the launch of a brand-new distribution report model that has many new features to make readability and navigation more seamless than ever.

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How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

How to distribute your videos across your channels. You’ll learn: How to get started with your video marketing strategy. Why top-of-funnel "explainer-style" videos aren't enough. What videos work best to engage your buyers at each stage. April 25th, 2019 12:30PM PST, 3:30PM EST, 8:30PM GMT

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How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

You'll learn: How to use audience intelligence to shape your content creation and distribution strategies. By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.