article thumbnail

10 Top B2B Content Distribution Strategies That Work

Webbiquity

Strategic content creation and smart distribution drive B2B business growth, no matter your industry. For B2B businesses, where deals often involve high volumes and value, effective content distribution can make or break a marketing campaign. This blog post explores the top content distribution strategies that work.

article thumbnail

9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

And who better to guide you through this than the pros who live and breathe effective content distribution every day? This is where the magic of paid content distribution comes into play. Content Distribution on a Budget: Outbrain Image Source: Outbrain Almost everyone has encountered Outbrain, whether you’ve realized it or now.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Human Content Plus AI-Driven Distribution Is The Future of Content Marketing

Marketing Insider Group

From audience targeting to distribution and optimization, AI tools can help ensure content reaches and resonates with the intended audience, maximizing ROI. That’s how we’ve come up with the perfect recipe for effective, efficient, and powerful content marketing: human content + AI-driven distribution.

article thumbnail

Content Marketing ROI: Measuring What Really Matters in 2025

Marketing Insider Group

A solid attribution model distributes value across all these touchpoints rather than crediting only the last click. In 2025, advanced attribution models, like algorithmic and machine-learning-based systems, are helping marketers assign credit more accurately across the buyer journey.

article thumbnail

B2B Distribution Roundtable: The Challenges & Solutions of Buying and Selling

Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski

Join Hawksearch’s Jonathan Meyer as he moderates a roundtable discussion with Bridgeline’s Kyle Mitzner and Luminos Labs’ Jacobi Zakrzewski, where they highlight the challenges and solutions surrounding B2B distribution.

article thumbnail

The Giant Compendium of Digital Marketing Checklists

Marketing Insider Group

Content Distribution Promoting Content on Social Media: Push your content on a bunch of social media platforms to expand your audience. Email Marketing Integration: Use email campaigns to distribute your content directly to subscribers. Adjust formats, lengths, and styles to suit each channel’s audience.

article thumbnail

Tracey Wallace Explains Her No-Content-Without-Distribution System at Klaviyo

Animalz blog

” Planning distribution first isn’t a new idea, but making it a hard rule is rare. She says, “I need to make sure that we have distribution and promotion plans in place before I ever put pen to the page. At a startup, often content creation… begets distribution. Where I’m at now, distribution begets content.” (05:50)

article thumbnail

How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

How to distribute your videos across your channels. You’ll learn: How to get started with your video marketing strategy. Why top-of-funnel "explainer-style" videos aren't enough. What videos work best to engage your buyers at each stage. April 25th, 2019 12:30PM PST, 3:30PM EST, 8:30PM GMT

article thumbnail

How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

You'll learn: How to use audience intelligence to shape your content creation and distribution strategies. By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.