Paid Search Agency Related Topics 
Marketing Insider Group
JANUARY 13, 2025
Your company needs to figure out a way to understand and engage its customers. Thats where combining your CRM ( customer relationship management ) and marketing strategies can make a difference. Simply put, you can align your CRM systems with your marketing tools to create a unified, data-driven approach to customer engagement.
Marketing Insider Group
JANUARY 27, 2025
Many businesses choose to outsource PPC management to marketing agencies for a strategic edge (and much more). Agencies optimize campaigns for better results with the latest tools and strategies. Agencies have niche, industry-specific knowledge, helping businesses achieve goals like higher click-through rates and conversions.
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Marketing Insider Group
AUGUST 13, 2024
Content marketing is vital for all businesses because it helps their message reach its intended audience. Travel companies are no different, as they can use this method to captivate and inspire globetrotters planning their next vacation. They allow you to share in-depth information about destinations, travel tips, and personal stories.
Marketing Insider Group
AUGUST 27, 2024
As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Marketing Insider Group
JANUARY 7, 2025
billion in revenue in 2024 as more companies look to outsource these tasks. Outsourcing is the process of hiring an external agency to handle your website’s design , development, and maintenance. It’s also cost-effective, as agencies offer scalable services tailored to your needs, saving you the expense of full-time staff.
Marketing Insider Group
OCTOBER 9, 2024
But now, many big companies are starting to cut or modify the CMO position , scale back and refine their marketing approaches. Why Companies Are Cutting the CMO Role There are several reasons why companies are starting to cut the CMO position. For example, companies can now hire a “ fractional CMO ” on an as-needed basis.
Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2
Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data!
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Making the changes that directly impact revenue growth will be different for every company, but the effort can reap large benefits.
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. Whether marketers are planning on live events this Fall and where budgets slated for live events are going.
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. One of the biggest responsibilities and challenges for marketers is generating leads. How inbound and outbound marketing should both be used.
Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group
Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database. What companies asking from their vendors as a result of GDPR.
Speaker: Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales”
Marketers sink time into primary research, testing and documentation. We rely on titles, company size and industry to define personas – but there is so much more! Developing & utilizing Personas is hard work! We use Personas for messaging but then lose steam and focus regarding the segmentation part of our strategy.
Speaker: Dawn Colossi, CMO, FocusVision
A shift is occurring for B2B Marketers. Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. But as a B2B Marketer, what does engagement mean? We were measured by the number of leads we generate.
Advertiser: ZoomInfo
Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.
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