How to Choose the Right Influencers to Support Your Marketing Initiatives

Type A Communications

Marketing Carla Johnson digital marketing Influencer Marketing marketing Sam Holzman Type A Communications ZoomInfoMarch 20, 2018 by Sam Holzman Inbound marketing has undergone a significant transformation in recent years.

4 Ways Branding Contributes to the Customer Experience

Type A Communications

Branding Customer Experience Marketing B2B Marketing Brand Storytelling Buyer Journey Carla Johnson Customer Centricity Customer Journey Customer Loyalty Digital Branding Digital Customer Experience Marketing personalization Sam Holzman storytelling Type A Communication ZoomInfo

Three Ways Data Can Improve Your ABM Strategy

Webbiquity

Contributed by Krysta Williams, Marketing Content Specialist at ZoomInfo. ZoomInfo offers the most accurate and actionable B2B data to help organizations accelerate growth and profitability. Guest post by Krysta Williams.

ZoomInfo, Chris Abraham and Me - A Social Media Case Study

WebMarketCentral

The syndicated piece caught the attention of the marketing folks at ZoomInfo. ZoomInfo is a highly-regarded online directory of people and companies used by recruiters, sales pros and direct marketers.

How Good Content can Help Improve Database Health

The Point

According to business information provider ZoomInfo (see graphic below, further data here ), more than 70 percent of business cards have one or more changes during a 12-month period.

Help 137

Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

Create and maintain profile pages on social networking and directory sites like LinkedIn , Facebook , Naymz , Jigsaw , Plaxo , ZoomInfo , CrunchBase (for technology executives), and VisualCV.

Effective ABM Needs Effective Planning

Marketing Insider Group

Based on a survey by Zoominfo, ABM is very […]. Account-based marketing (ABM) is starting to gain a lot of traction in the B2B world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.” This basically means taking marketing personalization to a whole new level. The post Effective ABM Needs Effective Planning appeared first on Marketing Insider Group. Content Marketing

Marketing Madness 2018: Your Starting Lineup [Infographic]

Zoominfo

For more information about ZoomInfo, contact our sales team. The post Marketing Madness 2018: Your Starting Lineup [Infographic] appeared first on ZoomInfo Blog. If business were basketball, your technology stack would be a strong contender for MVP.

For the Love of Marketing – A Guide to Date Night [Infographic]

Zoominfo

If you’d like to find more ways to improve your business this year, or if you simply want to improve your B2B sales and marketing programs, contact ZoomInfo today. The post For the Love of Marketing – A Guide to Date Night [Infographic] appeared first on ZoomInfo Blog.

Sales is a Love Affair: How to Target, Engage & Score [infographic]

Zoominfo

If you’d like to find more ways to improve your business this year, or if you simply want to improve your B2B sales and marketing programs, contact ZoomInfo today. The post Sales is a Love Affair: How to Target, Engage & Score [infographic] appeared first on ZoomInfo Blog.

The Ultimate Guide to Sales Outreach [Inforgraphic]

Zoominfo

For more information about ZoomInfo, contact our sales team. The post The Ultimate Guide to Sales Outreach [Inforgraphic] appeared first on ZoomInfo Blog. If we’ve worked in sales for any amount of time, you know how important sales outreach is.

Why Video Needs to Be a Part of Your Sales Tech Stack featuring Craig Kulman

Vidyard

On top of those cornerstone technologies, his team uses Chili Piper , Vidyard GoVideo , zoominfo , and DiscoverOrg to ensure they’re targeting the right people, with the right message, at the right time. Welcome to this edition of Modern Sales Point of View. Today we hear from the remarkable Craig Kulman, Director of Inside Sales at Gong.io.

4 Signs Your Customer and Contact Database Needs Help

Zoominfo

Contact ZoomInfo today to learn how we can help you clean up and manage your B2B contact database. The post 4 Signs Your Customer and Contact Database Needs Help appeared first on ZoomInfo Blog.

6 Reasons Sales Professionals Love Keenan the Sales Guy

Zoominfo

On top of Keenan’s personal and professional accolades, he’s a favorite among the ZoomInfo team. In a recent Twitter Q&A we hosted, a participant asked the following question: “Hi @Keenan and @Zoominfo ! There are a million tools out there (Zoominfo) to help with that.

Your Guide to the GDPR: A Comprehensive FAQ

Zoominfo

Question Nine: What does GDPR mean for ZoomInfo and Its customers? Along with all other companies impacted by this regulation, ZoomInfo will be GDPR compliant by May 25 th. This functionality presents ZoomInfo users with the ability to remain compliant while using our products.

FAQ 71

Your Guide to a Healthy Contact Database [Infographic]

Zoominfo

For more information about ZoomInfo, contact our sales team. The post Your Guide to a Healthy Contact Database [Infographic] appeared first on ZoomInfo Blog. Although the new year has come and gone, it’s time to check in on any resolutions you set.

3 Ultra-Effective Types of B2B Blog Posts

Zoominfo

Check out some of the listicles we’ve posted here on the ZoomInfo blog: Top 10 Social Selling Tools. The ZoomInfo blog has no shortage of great infographics! For more information about how ZoomInfo can boost your marketing strategy, contact our sales team today.

Beating Your Prospect’s Defense [Infographic]

Zoominfo

If you’re interested in finding more ways to improve your business this year, or if you simply want to improve your B2B sales and marketing programs, contact ZoomInfo today. The post Beating Your Prospect’s Defense [Infographic] appeared first on ZoomInfo Blog.

5 Ways around “I Can’t Afford It”

Zoominfo

Contact ZoomInfo to learn more ways to increase your sales productivity today! The post 5 Ways around “I Can’t Afford It” appeared first on ZoomInfo Blog. It’s not the right time. I need to check with my boss. I can’t afford it.

Top 10 Social Selling Tools

Zoominfo

ZoomInfo ReachOut. ReachOut , ZoomInfo’s Chrome extension, allows you to simplify your social prospecting process. To learn how our B2B contact database can help your sales marketing efforts, contact ZoomInfo today.

25 Must-Read Sales Blogs

Zoominfo

Recommended Reading: Top 10 Takeaways From the ZoomInfo Growth Acceleration Summit. 4. ZoomInfo Blog. If you’re a new reader, ZoomInfo is the leading B2B contact database. This next blog comes from sales leader John Barrows—another Summit speaker and close friend of ZoomInfo.

Choosing the Right Messaging App [Infographic]

Zoominfo

For more information about ZoomInfo, contact our sales team. Text messaging apps, or chat apps, are a hotbed for marketing activity right now. Now, we know what you’re thinking. Messaging apps are commonly thought of as a quick and easy way to exchange private messages, images, and gifs.

B2B Blog Post Round-Up: Content, Prospect Expectations & More

Zoominfo

If you’re not familiar with the ZoomInfo blog, these monthly round-ups feature blog posts, articles, and guides the ZoomInfo team has contributed to outside publications. For more information about ZoomInfo, a leading B2B contact database , contact our sales team.

25 Must-Read Sales Blogs

Zoominfo

Recommended Reading: Top 10 Takeaways From the ZoomInfo Growth Acceleration Summit. 4. ZoomInfo Blog. If you’re a new reader, ZoomInfo is the leading B2B contact database. This next blog comes from sales leader John Barrows—another Summit speaker and close friend of ZoomInfo.

A B2B Sales Rep’s Guide to Meeting with the C-Level

Zoominfo

Work with a B2B data provider like ZoomInfo to access the contact information you need to bypass gatekeepers, increase connect rates, and close more deals. ZoomInfo’s market intelligence solutions can make your job easier.

The B2B Sales Rep’s Guide to Twitter

Zoominfo

On December 2 nd , 2009 ZoomInfo published a blog post discussing the value of Twitter as a sales tool. Contact ZoomInfo today! The post The B2B Sales Rep’s Guide to Twitter appeared first on ZoomInfo Blog.

33 Business Blogging Statistics

Zoominfo

For more information about lead generation and B2B marketing campaigns, contact ZoomInfo today. The post 33 Business Blogging Statistics appeared first on ZoomInfo Blog. If content is king, consider your blog its throne.

25 Quotes from the Most Influential Women in Business

Zoominfo

Happy International Women’s Day from everyone here at ZoomInfo. The post 25 Quotes from the Most Influential Women in Business appeared first on ZoomInfo Blog.

4 Reasons Marketers Love Jay Baer

Zoominfo

If you’re an avid reader of the ZoomInfo blog, you’re already familiar with the name Jay Baer. The post 4 Reasons Marketers Love Jay Baer appeared first on ZoomInfo Blog. If you’re not, allow us to introduce you.

3 Times to Avoid Scripted Social Media

Zoominfo

Here at ZoomInfo we don’t necessarily agree with either of these stances. Contact ZoomInfo today to learn how we can improve your B2B marketing campaigns and take your sales productivity to the next level!

7 Ways to Optimize Your Lead Generation Landing Pages

Zoominfo

You can also work with a B2B data provider like ZoomInfo to help fill in any gaps that occur in your data as a result from shortening your forms. Contact ZoomInfo today! The post 7 Ways to Optimize Your Lead Generation Landing Pages appeared first on ZoomInfo Blog.

Cure for the Common Cold Call [Infographic]

Zoominfo

Even the most experienced sales reps don’t enjoy picking up the phone to call a complete stranger. Yet, cold calling is still an essential part of selling. In fact, 78% of decision-makers polled have taken an appointment or attended an event that came from a cold call ( source ).

The Marketer’s Guide to Customer Engagement [Infographic]

Zoominfo

The post The Marketer’s Guide to Customer Engagement [Infographic] appeared first on ZoomInfo Blog. The B2B Marketer’s Guide to Customer Engagement! Customer engagement, though only a piece of the marketing puzzle, shouldn’t be ignored.

The Power of Web Push Notifications [Infographic]

Zoominfo

If you’d like to find more ways to improve your business this year, or if you simply want to improve your B2B sales and marketing programs, contact ZoomInfo today. The post The Power of Web Push Notifications [Infographic] appeared first on ZoomInfo Blog.

Support Your Sales Team: A Guide for Managers

Zoominfo

Contact ZoomInfo today to learn why we’re the B2B database to support your sales needs! The post Support Your Sales Team: A Guide for Managers appeared first on ZoomInfo Blog. Every sales manager wants their team to be successful– but sometimes, that’s easier said than done.

Targeted Marketing or Bad Poetry? [Infographic]

Zoominfo

For more information about ZoomInfo, contact our sales team. Bad poetry: It’s hard to describe but easy to spot. We all know there’s nothing worse than the terrible rhymes, mixed metaphors, and over-the-top adjectives found in amateur poetry.

5 Signs You’re Not Tracking Marketing ROI Effectively

Zoominfo

For more information about developing a successful b2b marketing strategy check out the ZoomInfo blog or contact us today. The post 5 Signs You’re Not Tracking Marketing ROI Effectively appeared first on ZoomInfo Blog

The Top 5 Target Markets for Financial Advisors

Zoominfo

ZoomInfo’s Growth Acceleration Platform can help by analyzing your existing data to identify your best clients, and suggest new contacts that match your buyer persona. The post The Top 5 Target Markets for Financial Advisors appeared first on ZoomInfo Blog.

How to Develop a Corporate Social Media Policy

Zoominfo

For more information about sales and marketing solutions , contact ZoomInfo today! The post How to Develop a Corporate Social Media Policy appeared first on ZoomInfo Blog.

B2B Blog Post Round Up: Marketing Tech, Direct Dials, and More

Zoominfo

For more information about ZoomInfo, a leading B2B contact database , contact our sales team. The post B2B Blog Post Round Up: Marketing Tech, Direct Dials, and More appeared first on ZoomInfo Blog. It’s that time again.