Three Ways Data Can Improve Your ABM Strategy

Webbiquity

Contributed by Krysta Williams, Marketing Content Specialist at ZoomInfo. ZoomInfo offers the most accurate and actionable B2B data to help organizations accelerate growth and profitability. Guest post by Krysta Williams.

How Good Content can Help Improve Database Health

The Point

According to business information provider ZoomInfo (see graphic below, further data here ), more than 70 percent of business cards have one or more changes during a 12-month period.

Sales is a Love Affair: How to Target, Engage & Score [infographic]

Zoominfo

If you’d like to find more ways to improve your business this year, or if you simply want to improve your B2B sales and marketing programs, contact ZoomInfo today. The post Sales is a Love Affair: How to Target, Engage & Score [infographic] appeared first on ZoomInfo Blog.

For the Love of Marketing – A Guide to Date Night [Infographic]

Zoominfo

If you’d like to find more ways to improve your business this year, or if you simply want to improve your B2B sales and marketing programs, contact ZoomInfo today. The post For the Love of Marketing – A Guide to Date Night [Infographic] appeared first on ZoomInfo Blog.

Effective ABM Needs Effective Planning

Marketing Insider Group

Based on a survey by Zoominfo, ABM is very […]. Account-based marketing (ABM) is starting to gain a lot of traction in the B2B world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.” This basically means taking marketing personalization to a whole new level. The post Effective ABM Needs Effective Planning appeared first on Marketing Insider Group. Content Marketing

ZoomInfo, Chris Abraham and Me - A Social Media Case Study

WebMarketCentral

The syndicated piece caught the attention of the marketing folks at ZoomInfo. ZoomInfo is a highly-regarded online directory of people and companies used by recruiters, sales pros and direct marketers.

The B2B Sales Rep’s Guide to Twitter

Zoominfo

On December 2 nd , 2009 ZoomInfo published a blog post discussing the value of Twitter as a sales tool. Contact ZoomInfo today! The post The B2B Sales Rep’s Guide to Twitter appeared first on ZoomInfo Blog.

Marketing technology: Tech that makes Heinz Marketing tick

Heinz Marketing

Zoominfo. After seeing numerous visualizations of marketing technology stacks from companies throughout B2B last year, we wanted to share one of our own. Below is a simple overview of our key tools broken up by general sales funnel stages.

The Power of Web Push Notifications [Infographic]

Zoominfo

If you’d like to find more ways to improve your business this year, or if you simply want to improve your B2B sales and marketing programs, contact ZoomInfo today. The post The Power of Web Push Notifications [Infographic] appeared first on ZoomInfo Blog.

Top Lead Generation Statistics for 2018

Zoominfo

Or, contact ZoomInfo to see how our B2B contact database can transform your lead generation strategy. The post Top Lead Generation Statistics for 2018 appeared first on ZoomInfo Blog. Millions of companies crowd the B2B universe, vying for the same share of business.

SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

It then enhances the data with business and demographic information from public Web pages, social profiles, and third party sources including Zoominfo , InsideView , and Orb Intelligence.

5 Things You Don’t Know About Marketing Automation

Fathom

As I’ve written about previously, dirty data will sink you , and marketing automation (MA) databases typically contain up to 25% erroneous data (at least by the assessment of ZoomInfo’s CEO, Yonatan Stern ).… It’s not easy. All right, maybe you knew this one, because you’re a reader of this blog. And you’re smart. You need patience, time (at minimum, months for full-scale implementation of the most powerful programs) and a clear marketing plan.

The Marketer’s Guide to Customer Engagement [Infographic]

Zoominfo

The post The Marketer’s Guide to Customer Engagement [Infographic] appeared first on ZoomInfo Blog. The B2B Marketer’s Guide to Customer Engagement! Customer engagement, though only a piece of the marketing puzzle, shouldn’t be ignored.

The Beginner’s Guide to a Data-Driven Public Relations Strategy

B2B PR

Sam Holzman, Content Marketing Specialist at ZoomInfo explains how to put together a data-driven PR strategy. Opinion

Exciting new tools for B2B prospecting

Biznology

Finding new customers is a lot easier these days, what with innovative, digitally based ways to capture and collect data.

List Segmentation: The Key to Email Marketing

Zoominfo

Contact ZoomInfo today to learn more about email lists and segmentation. The post List Segmentation: The Key to Email Marketing appeared first on ZoomInfo Blog. No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue.

All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help

Lattice

Once you have an understanding of your best target accounts, you can use vendors like InsideView, Hoovers, RainKing or ZoomInfo to identify the right titles, get relevant contacts or keep your contact details fresh. How Predictive Marketing Can Help You Acquire New Customers.

Facebook’s New Algorithm and Your B2B Marketing Strategy

Zoominfo

To learn more about the ZoomInfo B2B contact database , contact our sales team today! The post Facebook’s New Algorithm and Your B2B Marketing Strategy appeared first on ZoomInfo Blog. It’s no secret, the social media landscape is constantly evolving.

6 Outdated Sales Techniques That Hurt Your Productivity

Zoominfo

The post 6 Outdated Sales Techniques That Hurt Your Productivity appeared first on ZoomInfo Blog. Have you ever felt your productivity slipping, despite the fact that you’re putting in the same amount of effort you always have?

Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

Create and maintain profile pages on social networking and directory sites like LinkedIn , Facebook , Naymz , Jigsaw , Plaxo , ZoomInfo , CrunchBase (for technology executives), and VisualCV.

The buzz around account-based marketing at MarTech

chiefmartech

Some intelligence vendors, like ZoomInfo and InsideView , position themselves as prerequisites for account targeting that connect marketing and sales teams. Anna Fisher , Director of Marketing at ZoomInfo. Anna Fisher, Director of Marketing at ZoomInfo.

Buzz 40

9 Account-Based Marketing Lessons Hidden in #MPB2B Tweets

Terminus

ZoomInfo (@ZoomInfo) October 22, 2015. We had a ton of fun this week learning from all of the speakers at MarketingProfs 2015 B2B Marketing Forum.

Jay Acunzo on How to be an Exceptional Marketer

Modern B2B Marketing

Check out Jay Acunzo at ZoomInfo’s 2017 Growth Acceleration Summit on Sept. Do something different, they say. Be bold. Stand out from the pack! The list of clichéd instructions on how to improve just about anything according to them is, well, endless.

5 Steps to Kickstart Your Account-Based Marketing Program

Modern B2B Marketing

In a recent ZoomInfo and Ascend2 study, only 33% of marketers rated their data-driven marketing strategies “very successful,” and 64% of these “very successful” marketers listed “improving data quality” as their top obstacle in personalizing the customer experience.

New developments in B2B marketing list acquisition

Biznology

Business lists can be divided into four general types: Compiled files assembled from directories, the Internet, or other public and private sources, by such suppliers as D&B, InfoGroup, Data.com, NetProspex and ZoomInfo. Photo credit: Wikipedia.

Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

It’s nearly a month since my last blog post, which I think is the longest gap in the ten years I've been blogging. Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here. This was a huge project with the almost insanely ambitious goal of making sense of the ABM vendor landscape.

The Sales Rep’s Guide to Prospect Research

Zoominfo

ZoomInfo has the information you need to make more informed sales calls. The post The Sales Rep’s Guide to Prospect Research appeared first on ZoomInfo Blog. Abraham Lincoln once said, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”

Four Questions Bound to Make or Break Your 2018 Marketing Plan

Bound

Modern contact acquisition tools like Zoominfo make it nearly impossible for marketing to source a new name not already in the database and drive ‘marketing sourced’ pipeline. ‘Tis the season for marketing self reflection. The annual budgeting season is a right of passage for marketing leaders, a time to assess what worked this year and what did not. One of my old managers used to say, “a budget is the most tangible representation of a strategy.”

The Role of Data in Predictive Marketing

Orb Intelligence

ZoomInfo and data.com focus on collecting employees’ contact information. Originally posted on VentureBeat. Data You Need To Drive Your B2B Sales Engine.

Guide to ABM Vendors: What's in a Complete ABM Stack?

Customer Experience Matrix

Finally, as a reward for reading this far and because you’ve now absorbed enough nuance to understand how tentatively such lists must be read , here is a table showing which vendors I’ve placed in each cluster: Cluster Vendors data only Bombora, Data.com, DiscoverOrg, HG Data, InsideView, Orb Intelligence, ReachForce, ZoomInfo data and delivery Azalead, LinkedIn, Madison Logic, True Influence, Vendemore data and target scoring Avention, Datanyze, Dun & Bradstreet, GrowthIntel, Infer.

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

Other advantages include Google Adword integration; tagging leads by search term and Facebook ad; integration with Webex and GoToWebinar for event management; and a partnership with ZoomInfo to add contact names from companies that visit the client’s Web site.

New Digital Trend: Account-Based Marketing – What B2B Companies Need to Know

Fathom

Engage the Help of Prospecting Tools: Prospecting tools like Data.com and ZoomInfo are a great way to find contact information for those within the organizations that you are trying to target.

Openprise Gives Marketers Easy(ish) Tool to Manage Their Data

Customer Experience Matrix

It plans to add connectors for Dun and Bradsteet , Zoominfo and Data.com to verify and enhance customer information.

5 Disruptive Social Selling Technologies

Marketing Action

KiteDesk seamlessly pulls clean data from Fliptop, Netprospex, ZoomInfo and Full Contact. Editor’s Note: One of our regional sales managers, Jack Kosakowski, is a social media marketing ace.

An Open Letter to Marketers: Make Love, Not Spam

Hubspot

So, we buy lists of email addresses from hundreds of services like ZoomInfo, Data.com from Salesforce, Dun & Bradstreet/Hoovers, and InfoUSA. Dear Marketing Professionals, In much of the world, today is Valentine’s Day , a celebration of love.

Spam 35

Who Goes to Eloqua Experience?

Modern Marketing

ReachForce Televerde The Kern Organization Cvent ZoomInfo DemandGen Report. by Jesse Noyes | Tweet this The sponsorships are spoken for, registration is closed and Eloqua Experience is less than a week away. But some of you out there might be asking, “Who goes to Eloqua Experience?”.

20 Blog Posts to Guide Your Event Marketing Strategy

Zoominfo

In 2016, after years of deliberation, ZoomInfo finally decided to hold our own sales and marketing conference—The Growth Acceleration Summit. The post 20 Blog Posts to Guide Your Event Marketing Strategy appeared first on ZoomInfo Blog.

The Dawn of Predictive Sales Development

Funnelholic

We start by using data from InsideView, ZoomInfo, SalesLoft, and other firmographic, technographic and demographic signals to score our entire universe of accounts. Today’s post is written by Andrew Angus.

How to Scale Creativity for Exceptional Marketing With Jay Acunzo

Modern B2B Marketing

Jay Acunzo will discuss his thoughts on brilliant marketing in “ Guts and Spines: How Brilliant Marketers Start and Scale Their Creativity ”—an inspiring webinar presentation in which Jay will partner with ZoomInfo to deconstruct what makes top creators so prolific.

New Study: Three Types of Customer Data Platform Address Cross-Channel Marketing Needs

Customer Experience Matrix

These include Web scanning systems such as InsideView , LeadSpace , and SalesLoft , and general data compilers including NetProspex , Demandbase , Data.com , ZoomInfo , and OneSource. My detailed study of Customer Data Platforms should be released next week.