Three Ways Data Can Improve Your ABM Strategy

Webbiquity

Contributed by Krysta Williams, Marketing Content Specialist at ZoomInfo. ZoomInfo offers the most accurate and actionable B2B data to help organizations accelerate growth and profitability. Guest post by Krysta Williams.

How Good Content can Help Improve Database Health

The Point

According to business information provider ZoomInfo (see graphic below, further data here ), more than 70 percent of business cards have one or more changes during a 12-month period.

Trending Sources

Effective ABM Needs Effective Planning

B2B Marketing Insider

Based on a survey by Zoominfo, ABM is very […]. Account-based marketing (ABM) is starting to gain a lot of traction in the B2B world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.” This basically means taking marketing personalization to a whole new level. The post Effective ABM Needs Effective Planning appeared first on Marketing Insider Group. Content Marketing

Lead Liaison Integrates with Pipedrive

Lead Liaison

Utilizing Lead Liaison’s website visitor tracking to identify companies and Lead Liaison’s ZoomInfo add-on module, salespeople can find contacts that are linked to that company, making it even easier to drill down and find the very best contact. Press Releases Integration pipedrive Zapier ZoomInfoWhen two great forces come together, the results can be powerful. That’s what has happened here.

Prospecting to IT Buyers: How Nine Data Vendors Stack Up

Biznology

Nine vendors graciously participated in our study—specifically, Data.com, D&B, Harte-Hanks, Infogroup, Mardev-DM2, NetProspex, Stirista, Worldata, and ZoomInfo. Internet Marketing Offline Marketing Business Harte-Hanks Information technology NetProspex ZoomInfoPhoto credit: Wikipedia. Buyers of information technology (IT) are one of the most valued audiences targeted by business marketers. Globally, these professionals spend $3.6

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All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help

Lattice

Once you have an understanding of your best target accounts, you can use vendors like InsideView, Hoovers, RainKing or ZoomInfo to identify the right titles, get relevant contacts or keep your contact details fresh. How Predictive Marketing Can Help You Acquire New Customers.

Jay Acunzo on How to be an Exceptional Marketer

Modern B2B Marketing

Check out Jay Acunzo at ZoomInfo’s 2017 Growth Acceleration Summit on Sept. Do something different, they say. Be bold. Stand out from the pack! The list of clichéd instructions on how to improve just about anything according to them is, well, endless.

9 Account-Based Marketing Lessons Hidden in #MPB2B Tweets

Terminus

ZoomInfo (@ZoomInfo) October 22, 2015. We had a ton of fun this week learning from all of the speakers at MarketingProfs 2015 B2B Marketing Forum.

The buzz around account-based marketing at MarTech

chiefmartech

Some intelligence vendors, like ZoomInfo and InsideView , position themselves as prerequisites for account targeting that connect marketing and sales teams. Anna Fisher , Director of Marketing at ZoomInfo. Anna Fisher, Director of Marketing at ZoomInfo.

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5 Steps to Kickstart Your Account-Based Marketing Program

Modern B2B Marketing

In a recent ZoomInfo and Ascend2 study, only 33% of marketers rated their data-driven marketing strategies “very successful,” and 64% of these “very successful” marketers listed “improving data quality” as their top obstacle in personalizing the customer experience.

Exciting new tools for B2B prospecting

Biznology

Finding new customers is a lot easier these days, what with innovative, digitally based ways to capture and collect data.

Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

It’s nearly a month since my last blog post, which I think is the longest gap in the ten years I've been blogging. Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here. This was a huge project with the almost insanely ambitious goal of making sense of the ABM vendor landscape.

The Role of Data in Predictive Marketing

Orb Intelligence

ZoomInfo and data.com focus on collecting employees’ contact information. Originally posted on VentureBeat. Data You Need To Drive Your B2B Sales Engine.

Guide to ABM Vendors: What's in a Complete ABM Stack?

Customer Experience Matrix

Finally, as a reward for reading this far and because you’ve now absorbed enough nuance to understand how tentatively such lists must be read , here is a table showing which vendors I’ve placed in each cluster: Cluster Vendors data only Bombora, Data.com, DiscoverOrg, HG Data, InsideView, Orb Intelligence, ReachForce, ZoomInfo data and delivery Azalead, LinkedIn, Madison Logic, True Influence, Vendemore data and target scoring Avention, Datanyze, Dun & Bradstreet, GrowthIntel, Infer.

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

Other advantages include Google Adword integration; tagging leads by search term and Facebook ad; integration with Webex and GoToWebinar for event management; and a partnership with ZoomInfo to add contact names from companies that visit the client’s Web site.

Openprise Gives Marketers Easy(ish) Tool to Manage Their Data

Customer Experience Matrix

It plans to add connectors for Dun and Bradsteet , Zoominfo and Data.com to verify and enhance customer information.

New Digital Trend: Account-Based Marketing – What B2B Companies Need to Know

Fathom

Engage the Help of Prospecting Tools: Prospecting tools like Data.com and ZoomInfo are a great way to find contact information for those within the organizations that you are trying to target.

An Open Letter to Marketers: Make Love, Not Spam

Hubspot

So, we buy lists of email addresses from hundreds of services like ZoomInfo, Data.com from Salesforce, Dun & Bradstreet/Hoovers, and InfoUSA. Dear Marketing Professionals, In much of the world, today is Valentine’s Day , a celebration of love.

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New developments in B2B marketing list acquisition

Biznology

Business lists can be divided into four general types: Compiled files assembled from directories, the Internet, or other public and private sources, by such suppliers as D&B, InfoGroup, Data.com, NetProspex and ZoomInfo. Photo credit: Wikipedia.

Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

Create and maintain profile pages on social networking and directory sites like LinkedIn , Facebook , Naymz , Jigsaw , Plaxo , ZoomInfo , CrunchBase (for technology executives), and VisualCV.

Who Goes to Eloqua Experience?

Modern Marketing

ReachForce Televerde The Kern Organization Cvent ZoomInfo DemandGen Report. by Jesse Noyes | Tweet this The sponsorships are spoken for, registration is closed and Eloqua Experience is less than a week away. But some of you out there might be asking, “Who goes to Eloqua Experience?”.

Lead Liaison Debuts Integrations Marketplace

Lead Liaison

GoToWebinar , Google AdWords , Google Analytics , ZoomInfo , and WordPress are some of the more well-known productivity tools that Lead Liaison connects to. One of the most vital parts of a marketing automation partner is their level of integration with other key platforms in the marketplace. Lead Liaison realizes the importance of this, and has built a robust list of integrations. From CRMs to Social to Tools and Productivity, their robust marketing automation suite has it all covered.

New Study: Three Types of Customer Data Platform Address Cross-Channel Marketing Needs

Customer Experience Matrix

These include Web scanning systems such as InsideView , LeadSpace , and SalesLoft , and general data compilers including NetProspex , Demandbase , Data.com , ZoomInfo , and OneSource. My detailed study of Customer Data Platforms should be released next week.

5 Disruptive Social Selling Technologies

Marketing Action

KiteDesk seamlessly pulls clean data from Fliptop, Netprospex, ZoomInfo and Full Contact. Editor’s Note: One of our regional sales managers, Jack Kosakowski, is a social media marketing ace.

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LeadSpace Offers A No-Memory Approach to B2B Lead Scoring

Customer Experience Matrix

It’s easy to exclude companies that provide basic B2B lists ( D&B , Data.com , Netprospex , ZoomInfo , etc.) My discussion last week of Infer , Mintigo , and Lattice Engines raised the question of what other B2B data vendors might be considered Customer Data Platforms. since they’re clearly in a different business.

B2B Cold Calling Best Practices

Modern B2B Marketing

Information sources like LinkedIn, Data.com and ZoomInfo can be indispensible for making contact. by Maria Pergolino Is cold calling dead? Patrick Donnelly said cold calling was in a blog post recently, but only if it has not evolved from the smile and dial of years past.

Effective ABM Needs Effective Planning

PureB2B

Based on a survey by Zoominfo , ABM is very effective when it comes to increasing revenue and predictability, as 96% of the marketers surveyed attributed their marketing success to ABM. Account-based marketing (ABM) is starting to gain a lot of traction in the B2B world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.”

How Google Gets Search Traffic Wrong

Webbiquity

Near the top of the list (assuming the default sort: by volume of visits, descending) you’ll likely see the major search engines, industry news and association websites, partner sites, popular social networks, and large online directories (such as YellowPages.com, Hoovers, and ZoomInfo).

New Digital Trend: Account-Based Marketing – What B2B Companies Need to Know

Fathom

Engage the Help of Prospecting Tools: Prospecting tools like Data.com and ZoomInfo are a great way to find contact information for those within the organizations that you are trying to target.

7 prospecting rules that produce leads

B2B Lead Generation Blog

Check out my guest post for ZoomInfo, a blog that offers advice on all aspects of sales and marketing.  I agreed to contribute to ZoomInfo with this topic because I believe very strongly in the power of the phone. Need to improve your teleprospecting efforts?   The site features industry news, analysis, and surveys. And, from time to time they let folks like me put in my two cents worth. I was happy to contribute with “7 prospecting rules that produce leads.”.

Two More "Google Killers" Take Aim: Viewzi and Site605

WebMarketCentral

show me John Smith's profiles on ZoomInfo , Facebook , LinkedIn etc. As Google continues to dominate the search market despite recent hiccups , still more competitors emerge.

B2B Business Blogging: Separating the Wheat from the Chaff with Matthew Schwartz

Modern B2B Marketing

Schwartz helped to create ZoomInfo’s new blog, Follow the Lead , which provides the latest news and analysis for sales and marketing execs. ZoomInfo has created an industry-recognized sales and marketing blog that has become quite popular very quickly. The blog is the brainchild of Chip Terry, VP of Enterprise Solutions at ZoomInfo. The buy-in and the support from ZoomInfo were there right from beginning.

9 Killer Benefits of Account Based Marketing

LEADership

This week’s infographic from Zoominfo talks about account based marketing, which targets specific accounts that are most likely to generate revenue using the combined force of marketing and sales teams.

Hot B2B Marketing Content May 2009

B2B Marketing Zone Posts

ZoomInfo, Chris Abraham and Me - A Social Media Case Study - WebMarketCentral , May 26, 2009. The following are the top posts from featured sources based on social signals from May 2009. Enjoy. How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Can Twitters growth continue? Buzz Marketing for Technology , May 28, 2009. Does your B2B website cut sales costs? Marketing Interactions , May 12, 2009. 5 Important Ways Sales can help Marketing - Modern B2B Marketing , May 26, 2009.

Hot B2B Marketing Content May 2009

B2B Marketing Zone Posts

ZoomInfo, Chris Abraham and Me - A Social Media Case Study - WebMarketCentral , May 26, 2009. The following are the top posts from featured sources based on social signals from May 2009. Enjoy. How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Can Twitters growth continue? Buzz Marketing for Technology , May 28, 2009. Does your B2B website cut sales costs? Marketing Interactions , May 12, 2009. 5 Important Ways Sales can help Marketing - Modern B2B Marketing , May 26, 2009.

Best of 2007: Web 2.0 Sites

WebMarketCentral

People Search Engines In this post from the Search is the Internet OS blog, Arnaud Fischer provides helpful reviews of 10 people-search sites, including Spock , ZoomInfo and Naymz.

Free Online Marketing Tools for Marketers

Anything Goes Marketing

ZoomInfo : Looking for contact information for a company? Before spending xxx number of dollars, try using ZoomInfo. Larry Chase at Web Digest for Marketers is an amazing source for marketers looking for tools to assist in email marketing, search marketing, surveys - you name it!

High Points on the Social Media Landscape

WebMarketCentral

Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank ZoomInfo 2,702 1,864,047 -6.5% In "The 4 C's of Social Media," I noted that coming up with a concise definition of social media , like defining "art," is challenging. Describing it through the four C's—content, context, connections and conversation—was one approach. Another is to look at the different types of websites and tools that comprise the social media landscape.

Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

Create and maintain profile pages on social networking and directory sites like LinkedIn , Facebook , Naymz , Jigsaw , Plaxo , ZoomInfo , CrunchBase (for technology executives), and VisualCV.

Technology to Supercharge Your Business

HG Data

And best of all, we’re using technology to amplify the capability of a few great sales reps to perform at a level equivalent to two or three times their size for little or no cost: Netprospex , Discoverorg & ZoomInfo (Fee-based) Are some of the best contact vendors for B2B contacts. What’s your advice for supercharging small business growth? That’s the question CNBC’s Carol Roth and business consultant Catherine Morgan asked when they put out their call for business tips.