4 Lessons ZoomInfo Learned From Their Own ABM Campaign

Listenloop

So, like many companies, ZoomInfo decided to give ABM a shot. Here’s a quick summary of our ABM campaign and methodology: ZoomInfo released a new product at the beginning of 2015, called FormComplete.

“How I Work”: Morgan Santapaola event marketing manager for ZoomInfo @MorganJoelle25 #HowIWork

Heinz Marketing

This week I’m excited to feature Morgan Santapaola , event marketing manager for ZoomInfo. For planning events, I live in Bizzabo, ZoomInfo, Outlook Email, and Goggle Spreadsheets. I’d also like to acknowledge my team mates at ZoomInfo. The post “How I Work”: Morgan Santapaola event marketing manager for ZoomInfo @MorganJoelle25 #HowIWork appeared first on Heinz Marketing. By Matt Heinz, President of Heinz Marketing.

How to Choose the Right Influencers to Support Your Marketing Initiatives

Type A Communications

Marketing Carla Johnson digital marketing Influencer Marketing marketing Sam Holzman Type A Communications ZoomInfoMarch 20, 2018 by Sam Holzman Inbound marketing has undergone a significant transformation in recent years.

Three Ways Data Can Improve Your ABM Strategy

Webbiquity

Contributed by Krysta Williams, Marketing Content Specialist at ZoomInfo. ZoomInfo offers the most accurate and actionable B2B data to help organizations accelerate growth and profitability. Guest post by Krysta Williams.

4 Ways Branding Contributes to the Customer Experience

Type A Communications

Branding Customer Experience Marketing B2B Marketing Brand Storytelling Buyer Journey Carla Johnson Customer Centricity Customer Journey Customer Loyalty Digital Branding Digital Customer Experience Marketing personalization Sam Holzman storytelling Type A Communication ZoomInfo

Prospecting to IT Buyers: How Nine Data Vendors Stack Up

Biznology

Nine vendors graciously participated in our study—specifically, Data.com, D&B, Harte-Hanks, Infogroup, Mardev-DM2, NetProspex, Stirista, Worldata, and ZoomInfo. Internet Marketing Offline Marketing Business Harte-Hanks Information technology NetProspex ZoomInfoPhoto credit: Wikipedia. Buyers of information technology (IT) are one of the most valued audiences targeted by business marketers. Globally, these professionals spend $3.6

Vendor 106

Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

Create and maintain profile pages on social networking and directory sites like LinkedIn , Facebook , Naymz , Jigsaw , Plaxo , ZoomInfo , CrunchBase (for technology executives), and VisualCV.

Steps to Creating Buyer Persona Profiles [Infographic]

Zoominfo

We talk about buyer personas a lot on the ZoomInfo blog— for good reason! For this reason, the experts at ZoomInfo put together the following buyer persona infographic. ZoomInfo can help analyze your existing contact data and uncover the characteristics of your best buyers.

Effective ABM Needs Effective Planning

Marketing Insider Group

Based on a survey by Zoominfo, ABM is very […]. Account-based marketing (ABM) is starting to gain a lot of traction in the B2B world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.” This basically means taking marketing personalization to a whole new level. The post Effective ABM Needs Effective Planning appeared first on Marketing Insider Group. Content Marketing

The Beginner’s Guide to a Data-Driven Public Relations Strategy

B2B PR

Sam Holzman, Content Marketing Specialist at ZoomInfo explains how to put together a data-driven PR strategy. Opinion

Candidate Sourcing for the Modern Recruiter [Infographic]

Zoominfo

In a recent ZoomInfo blog post, we declared that strategic candidate sourcing was not, in fact, dead. The experts at ZoomInfo put together the following candidate sourcing infographic. The post Candidate Sourcing for the Modern Recruiter [Infographic] appeared first on ZoomInfo Blog.

5 Reasons Your Sales Prospects Say No [Infographic]

Zoominfo

To help you answer that question, the experts at ZoomInfo put together the following infographic, which outlines common reasons your B2B sales prospects say no. Sorry, not interested. Rejection is painful, no matter how your sales prospects say it.

42 Tweets from the 2018 Growth Acceleration Summit

Zoominfo

On June 18 th , 2018 ZoomInfo held the 3 rd annual Growth Acceleration Summit —a premier B2B sales and marketing conference that allows the best and brightest in the industry to network, learn, and enjoy the city of Boston. ” @ZoomInfo #GROWTHSUMMIT18. zoominfo [link].

Marketing Madness 2018: Your Starting Lineup [Infographic]

Zoominfo

For more information about ZoomInfo, contact our sales team. The post Marketing Madness 2018: Your Starting Lineup [Infographic] appeared first on ZoomInfo Blog. If business were basketball, your technology stack would be a strong contender for MVP.

For the Love of Marketing – A Guide to Date Night [Infographic]

Zoominfo

If you’d like to find more ways to improve your business this year, or if you simply want to improve your B2B sales and marketing programs, contact ZoomInfo today. The post For the Love of Marketing – A Guide to Date Night [Infographic] appeared first on ZoomInfo Blog.

How to Increase Sales Productivity [Infographic]

Zoominfo

For more information about ZoomInfo, the leading people information database, contact our sales team today! The post How to Increase Sales Productivity [Infographic] appeared first on ZoomInfo Blog. For many sales reps, productivity is key to sales success.

15 Expert Opinions About Business Data

Zoominfo

Yonatan Stern, CEO, Founder, & Cheif Scientist of ZoomInfo. ZoomInfo. Anna Fisher, Senior Director of Marketing, ZoomInfo. ZoomInfo. ZoomInfo. ZoomInfo. The post 15 Expert Opinions About Business Data appeared first on ZoomInfo Blog.

Our 5 Favorite Blog Posts From Neil Patel

Zoominfo

Digital marketing expert, Neil Patel , is a favorite here at ZoomInfo—and for good reason! If you haven’t heard, Neil is slated to speak at ZoomInfo’s 2018 Growth Acceleration Summit happening in Boston on June 18 th – 20 th.

Sales is a Love Affair: How to Target, Engage & Score [infographic]

Zoominfo

If you’d like to find more ways to improve your business this year, or if you simply want to improve your B2B sales and marketing programs, contact ZoomInfo today. The post Sales is a Love Affair: How to Target, Engage & Score [infographic] appeared first on ZoomInfo Blog.

10 Recruiting Blogs to Bookmark Today

Zoominfo

3. ZoomInfo. Send us a tweet: @zoominfo ! Contact ZoomInfo today to learn how our contact database can drastically improve your recruiting efforts! The post 10 Recruiting Blogs to Bookmark Today appeared first on ZoomInfo Blog.

The Ultimate Guide to Sales Outreach [Inforgraphic]

Zoominfo

For more information about ZoomInfo, contact our sales team. The post The Ultimate Guide to Sales Outreach [Inforgraphic] appeared first on ZoomInfo Blog. If we’ve worked in sales for any amount of time, you know how important sales outreach is.

The Ultimate Growth Marketing Software Stack

Lead Liaison

Here it is: Top of the Funnel: Rhythms™ , Lead411 , ZoomInfo. Top of the Funnel : Rhythms™ , Lead411, ZoomInfo, Hunter, MailTester.com, FullContact, Clearbit. We like Lead411 for email-only contacts and ZoomInfo for higher quality data.

Your Guide to Personalized Marketing [Infographic]

Zoominfo

For this reason, the experts at ZoomInfo put together the following infographic. For more information about ZoomInfo, contact our sales team. In the modern marketing landscape, personalized marketing has quickly become the gold standard.

Your Guide to the GDPR: A Comprehensive FAQ

Zoominfo

Question Nine: What does GDPR mean for ZoomInfo and Its customers? Along with all other companies impacted by this regulation, ZoomInfo will be GDPR compliant by May 25 th. This functionality presents ZoomInfo users with the ability to remain compliant while using our products.

FAQ 70

4 Signs Your Customer and Contact Database Needs Help

Zoominfo

Contact ZoomInfo today to learn how we can help you clean up and manage your B2B contact database. The post 4 Signs Your Customer and Contact Database Needs Help appeared first on ZoomInfo Blog.

Beating Your Prospect’s Defense [Infographic]

Zoominfo

If you’re interested in finding more ways to improve your business this year, or if you simply want to improve your B2B sales and marketing programs, contact ZoomInfo today. The post Beating Your Prospect’s Defense [Infographic] appeared first on ZoomInfo Blog.

Your Guide to a Healthy Contact Database [Infographic]

Zoominfo

For more information about ZoomInfo, contact our sales team. The post Your Guide to a Healthy Contact Database [Infographic] appeared first on ZoomInfo Blog. Although the new year has come and gone, it’s time to check in on any resolutions you set.

Customer experience is now the product

Heinz Marketing

Tiffani shared several of these examples at last week’s Zoominfo Growth Acceleration Summit , and is working on a book highlighting further examples and lessons. Buying a car isn’t about the body or the engine. It’s about how you feel inside. The difference between a taxi and a Lyft isn’t really about price. It’s about the experience.

Growth Marketing Software Stack for B2B Companies

Lead Liaison

Here it is: Top of the Funnel: Rhythms™ , Lead411 , ZoomInfo. Top of the Funnel : Rhythms™ , Lead411, ZoomInfo, Hunter, MailTester.com, FullContact, Clearbit. We like Lead411 for email-only contacts and ZoomInfo for higher quality data.

25 Must-Read Sales Blogs

Zoominfo

Recommended Reading: Top 10 Takeaways From the ZoomInfo Growth Acceleration Summit. 4. ZoomInfo Blog. If you’re a new reader, ZoomInfo is the leading B2B contact database. This next blog comes from sales leader John Barrows—another Summit speaker and close friend of ZoomInfo.

3 Ultra-Effective Types of B2B Blog Posts

Zoominfo

Check out some of the listicles we’ve posted here on the ZoomInfo blog: Top 10 Social Selling Tools. The ZoomInfo blog has no shortage of great infographics! For more information about how ZoomInfo can boost your marketing strategy, contact our sales team today.

7 Ways to Find Contacts for Your Target Accounts in ABM

Engagio

Purchased contact data– buying laser-focused lists from reputable data providers such as ZoomInfo, Dun & Bradstreet, LeadGenius, etc. Zoominfo. According to ancient Greek legend, there was a general who buried a large treasure in his tent when he was defeated in battle in 477 BC.

Top 10 Social Selling Tools

Zoominfo

ZoomInfo ReachOut. ReachOut , ZoomInfo’s Chrome extension, allows you to simplify your social prospecting process. To learn how our B2B contact database can help your sales marketing efforts, contact ZoomInfo today.

Tools 59

6 Reasons Sales Professionals Love Keenan the Sales Guy

Zoominfo

On top of Keenan’s personal and professional accolades, he’s a favorite among the ZoomInfo team. In a recent Twitter Q&A we hosted, a participant asked the following question: “Hi @Keenan and @Zoominfo ! There are a million tools out there (Zoominfo) to help with that.

5 Ways around “I Can’t Afford It”

Zoominfo

Contact ZoomInfo to learn more ways to increase your sales productivity today! The post 5 Ways around “I Can’t Afford It” appeared first on ZoomInfo Blog. It’s not the right time. I need to check with my boss. I can’t afford it.

The Attendees Guide to B2B Event Preparation

Zoominfo

Contact ZoomInfo today to see how our contact database can help grow your business! A new addition to the Growth Acceleration Summit line-up is the introduction of ZoomInfo University. The post The Attendees Guide to B2B Event Preparation appeared first on ZoomInfo Blog.

9 Great Examples of B2B Brand Storytelling

Zoominfo

ZoomInfo. For starters, our extensive Customer Success page features detailed testimonials of customers who achieved growth using ZoomInfo. The post 9 Great Examples of B2B Brand Storytelling appeared first on ZoomInfo Blog.

B2B Blog Post Round-Up: Content, Prospect Expectations & More

Zoominfo

If you’re not familiar with the ZoomInfo blog, these monthly round-ups feature blog posts, articles, and guides the ZoomInfo team has contributed to outside publications. For more information about ZoomInfo, a leading B2B contact database , contact our sales team.

25 Must-Read Sales Blogs

Zoominfo

Recommended Reading: Top 10 Takeaways From the ZoomInfo Growth Acceleration Summit. 4. ZoomInfo Blog. If you’re a new reader, ZoomInfo is the leading B2B contact database. This next blog comes from sales leader John Barrows—another Summit speaker and close friend of ZoomInfo.

18 Jokes for Recruiters and Hiring Managers

Zoominfo

If we missed any of your favorite recruiting jokes, tweet them to us at @zoominfo ! Contact ZoomInfo today to learn how our recruiting platform and contact database can connect you with qualified candidates.