4 Lessons ZoomInfo Learned From Their Own ABM Campaign

Listenloop

So, like many companies, ZoomInfo decided to give ABM a shot. Here’s a quick summary of our ABM campaign and methodology: ZoomInfo released a new product at the beginning of 2015, called FormComplete.

“How I Work”: Morgan Santapaola event marketing manager for ZoomInfo @MorganJoelle25 #HowIWork

Heinz Marketing

This week I’m excited to feature Morgan Santapaola , event marketing manager for ZoomInfo. For planning events, I live in Bizzabo, ZoomInfo, Outlook Email, and Goggle Spreadsheets. I’d also like to acknowledge my team mates at ZoomInfo. The post “How I Work”: Morgan Santapaola event marketing manager for ZoomInfo @MorganJoelle25 #HowIWork appeared first on Heinz Marketing. By Matt Heinz, President of Heinz Marketing.

Three Ways Data Can Improve Your ABM Strategy

Webbiquity

Contributed by Krysta Williams, Marketing Content Specialist at ZoomInfo. ZoomInfo offers the most accurate and actionable B2B data to help organizations accelerate growth and profitability. Guest post by Krysta Williams.

How to Choose the Right Influencers to Support Your Marketing Initiatives

Type A Communications

Marketing Carla Johnson digital marketing Influencer Marketing marketing Sam Holzman Type A Communications ZoomInfoMarch 20, 2018 by Sam Holzman Inbound marketing has undergone a significant transformation in recent years.

How B2B Marketing is Changing in 2018

1How B2B Marketing. is Changing in 2018 Insights on Priorities, Tactics, and Challenges. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. in 2018, and how the landscape has changed from a year ago.

4 Ways Branding Contributes to the Customer Experience

Type A Communications

Branding Customer Experience Marketing B2B Marketing Brand Storytelling Buyer Journey Carla Johnson Customer Centricity Customer Journey Customer Loyalty Digital Branding Digital Customer Experience Marketing personalization Sam Holzman storytelling Type A Communication ZoomInfo

How Good Content can Help Improve Database Health

The Point

According to business information provider ZoomInfo (see graphic below, further data here ), more than 70 percent of business cards have one or more changes during a 12-month period.

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Prospecting to IT Buyers: How Nine Data Vendors Stack Up

Biznology

Nine vendors graciously participated in our study—specifically, Data.com, D&B, Harte-Hanks, Infogroup, Mardev-DM2, NetProspex, Stirista, Worldata, and ZoomInfo. Internet Marketing Offline Marketing Business Harte-Hanks Information technology NetProspex ZoomInfoPhoto credit: Wikipedia. Buyers of information technology (IT) are one of the most valued audiences targeted by business marketers. Globally, these professionals spend $3.6

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Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

Create and maintain profile pages on social networking and directory sites like LinkedIn , Facebook , Naymz , Jigsaw , Plaxo , ZoomInfo , CrunchBase (for technology executives), and VisualCV.

Lead Liaison Integrates with Pipedrive

Lead Liaison

Utilizing Lead Liaison’s website visitor tracking to identify companies and Lead Liaison’s ZoomInfo add-on module, salespeople can find contacts that are linked to that company, making it even easier to drill down and find the very best contact. Press Releases Integration pipedrive Zapier ZoomInfoWhen two great forces come together, the results can be powerful. That’s what has happened here.

Effective ABM Needs Effective Planning

Marketing Insider Group

Based on a survey by Zoominfo, ABM is very […]. Account-based marketing (ABM) is starting to gain a lot of traction in the B2B world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.” This basically means taking marketing personalization to a whole new level. The post Effective ABM Needs Effective Planning appeared first on Marketing Insider Group. Content Marketing

The Beginner’s Guide to a Data-Driven Public Relations Strategy

B2B PR

Sam Holzman, Content Marketing Specialist at ZoomInfo explains how to put together a data-driven PR strategy. Opinion

Steps to Creating Buyer Persona Profiles [Infographic]

Zoominfo

We talk about buyer personas a lot on the ZoomInfo blog— for good reason! For this reason, the experts at ZoomInfo put together the following buyer persona infographic. ZoomInfo can help analyze your existing contact data and uncover the characteristics of your best buyers.

42 Tweets from the 2018 Growth Acceleration Summit

Zoominfo

On June 18 th , 2018 ZoomInfo held the 3 rd annual Growth Acceleration Summit —a premier B2B sales and marketing conference that allows the best and brightest in the industry to network, learn, and enjoy the city of Boston. ” @ZoomInfo #GROWTHSUMMIT18. zoominfo [link].

Candidate Sourcing for the Modern Recruiter [Infographic]

Zoominfo

In a recent ZoomInfo blog post, we declared that strategic candidate sourcing was not, in fact, dead. The experts at ZoomInfo put together the following candidate sourcing infographic. The post Candidate Sourcing for the Modern Recruiter [Infographic] appeared first on ZoomInfo Blog.

5 Reasons Your Sales Prospects Say No [Infographic]

Zoominfo

To help you answer that question, the experts at ZoomInfo put together the following infographic, which outlines common reasons your B2B sales prospects say no. Sorry, not interested. Rejection is painful, no matter how your sales prospects say it.

A Guide to B2B Blogging Success [Infographic]

Zoominfo

For more information about improving your B2B marketing initiatives , contact ZoomInfo today. In a world where content is still king, B2B businesses who blog are seeing the most success.

Marketing Madness 2018: Your Starting Lineup [Infographic]

Zoominfo

For more information about ZoomInfo, contact our sales team. The post Marketing Madness 2018: Your Starting Lineup [Infographic] appeared first on ZoomInfo Blog. If business were basketball, your technology stack would be a strong contender for MVP.

For the Love of Marketing – A Guide to Date Night [Infographic]

Zoominfo

If you’d like to find more ways to improve your business this year, or if you simply want to improve your B2B sales and marketing programs, contact ZoomInfo today. The post For the Love of Marketing – A Guide to Date Night [Infographic] appeared first on ZoomInfo Blog.

15 Expert Opinions About Business Data

Zoominfo

Yonatan Stern, CEO, Founder, & Cheif Scientist of ZoomInfo. ZoomInfo. Anna Fisher, Senior Director of Marketing, ZoomInfo. ZoomInfo. ZoomInfo. ZoomInfo. The post 15 Expert Opinions About Business Data appeared first on ZoomInfo Blog.

Sales is a Love Affair: How to Target, Engage & Score [infographic]

Zoominfo

If you’d like to find more ways to improve your business this year, or if you simply want to improve your B2B sales and marketing programs, contact ZoomInfo today. The post Sales is a Love Affair: How to Target, Engage & Score [infographic] appeared first on ZoomInfo Blog.

Our 5 Favorite Blog Posts From Neil Patel

Zoominfo

Digital marketing expert, Neil Patel , is a favorite here at ZoomInfo—and for good reason! If you haven’t heard, Neil is slated to speak at ZoomInfo’s 2018 Growth Acceleration Summit happening in Boston on June 18 th – 20 th.

How to Increase Sales Productivity [Infographic]

Zoominfo

For more information about ZoomInfo, the leading people information database, contact our sales team today! The post How to Increase Sales Productivity [Infographic] appeared first on ZoomInfo Blog. For many sales reps, productivity is key to sales success.

The Ultimate Guide to Sales Outreach [Inforgraphic]

Zoominfo

For more information about ZoomInfo, contact our sales team. The post The Ultimate Guide to Sales Outreach [Inforgraphic] appeared first on ZoomInfo Blog. If we’ve worked in sales for any amount of time, you know how important sales outreach is.

10 Recruiting Blogs to Bookmark Today

Zoominfo

3. ZoomInfo. Send us a tweet: @zoominfo ! Contact ZoomInfo today to learn how our contact database can drastically improve your recruiting efforts! The post 10 Recruiting Blogs to Bookmark Today appeared first on ZoomInfo Blog.

The Ultimate Growth Marketing Software Stack

Lead Liaison

Here it is: Top of the Funnel: Rhythms™ , Lead411 , ZoomInfo. Top of the Funnel : Rhythms™ , Lead411, ZoomInfo, Hunter, MailTester.com, FullContact, Clearbit. We like Lead411 for email-only contacts and ZoomInfo for higher quality data.

The Definitive Guide to Data Recency

Zoominfo

As a leading B2B data provider for sales and marketing organizations, here at ZoomInfo we’ve had the opportunity to study data recency firsthand. For instance, ZoomInfo is the only platform reading and parsing data at unparalleled speed and scale (think a billion-plus data points every month).

3 Essential Types of Interactive Content

Zoominfo

Check out our own ROI Calculator, here: ZoomInfo’s ROI Calculator. For more information about generating high-quality B2B leads , contact ZoomInfo today. The post 3 Essential Types of Interactive Content appeared first on ZoomInfo Blog.

Your Guide to the GDPR: A Comprehensive FAQ

Zoominfo

Question Nine: What does GDPR mean for ZoomInfo and Its customers? Along with all other companies impacted by this regulation, ZoomInfo will be GDPR compliant by May 25 th. This functionality presents ZoomInfo users with the ability to remain compliant while using our products.

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4 Reasons to Hire a Social Media Manager

Zoominfo

For more information about reaching your B2B sales and marketing goals, contact ZoomInfo today! The post 4 Reasons to Hire a Social Media Manager appeared first on ZoomInfo Blog.

Your Guide to Personalized Marketing [Infographic]

Zoominfo

For this reason, the experts at ZoomInfo put together the following infographic. For more information about ZoomInfo, contact our sales team. In the modern marketing landscape, personalized marketing has quickly become the gold standard.

35+ Marketing Jokes to Brighten Your Day

Zoominfo

If you know any marketing jokes we missed, tweet us your favorites at @zoominfo! Or, contact ZoomInfo today, the leading business information company , to learn how our B2B database can help you get the most out of your marketing efforts.

B2B Winter Marketing Campaign Ideas Guaranteed to Inspire

SnapApp

Some RESOLUTION-ary ideas for you: Check out this infographic from ZoomInfo on New Year’s Resolutions for B2B marketing. Marketers often face a unique set of challenges in building an effective B2B winter marketing campaign.

Beating Your Prospect’s Defense [Infographic]

Zoominfo

If you’re interested in finding more ways to improve your business this year, or if you simply want to improve your B2B sales and marketing programs, contact ZoomInfo today. The post Beating Your Prospect’s Defense [Infographic] appeared first on ZoomInfo Blog.

4 Signs Your Customer and Contact Database Needs Help

Zoominfo

Contact ZoomInfo today to learn how we can help you clean up and manage your B2B contact database. The post 4 Signs Your Customer and Contact Database Needs Help appeared first on ZoomInfo Blog.

Your Guide to a Healthy Contact Database [Infographic]

Zoominfo

For more information about ZoomInfo, contact our sales team. The post Your Guide to a Healthy Contact Database [Infographic] appeared first on ZoomInfo Blog. Although the new year has come and gone, it’s time to check in on any resolutions you set.

35+ Statistics About Dirty Data

Zoominfo

ZoomInfo can help. Contact ZoomInfo today for more information! The post 35+ Statistics About Dirty Data appeared first on ZoomInfo Blog. There is no greater asset to your organization than your B2B database.

25 Must-Read Sales Blogs

Zoominfo

Recommended Reading: Top 10 Takeaways From the ZoomInfo Growth Acceleration Summit. 4. ZoomInfo Blog. If you’re a new reader, ZoomInfo is the leading B2B contact database. This next blog comes from sales leader John Barrows—another Summit speaker and close friend of ZoomInfo.

21 Important B2B Cold Calling Statistics

Zoominfo

For more information about improving your data quality and increasing sales productivity, contact ZoomInfo today. The post 21 Important B2B Cold Calling Statistics appeared first on ZoomInfo Blog.

Growth Marketing Software Stack for B2B Companies

Lead Liaison

Here it is: Top of the Funnel: Rhythms™ , Lead411 , ZoomInfo. Top of the Funnel : Rhythms™ , Lead411, ZoomInfo, Hunter, MailTester.com, FullContact, Clearbit. We like Lead411 for email-only contacts and ZoomInfo for higher quality data.

3 Ultra-Effective Types of B2B Blog Posts

Zoominfo

Check out some of the listicles we’ve posted here on the ZoomInfo blog: Top 10 Social Selling Tools. The ZoomInfo blog has no shortage of great infographics! For more information about how ZoomInfo can boost your marketing strategy, contact our sales team today.

The Marketer’s Guide to User-Generated Content

Zoominfo

ZoomInfo. Here at ZoomInfo, we love including UGC in our website copy, social media strategy, and across multiple other channels. For more information about scaling marketing campaign success, contact ZoomInfo. Today’s digital marketplace has become increasingly customer-centric.

Top 10 Social Selling Tools

Zoominfo

ZoomInfo ReachOut. ReachOut , ZoomInfo’s Chrome extension, allows you to simplify your social prospecting process. To learn how our B2B contact database can help your sales marketing efforts, contact ZoomInfo today.

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