DiscoverOrg + ZoomInfo = Unrivaled B2B Intelligence


ZoomInfo, a B2B contact database provider, has been acquired by DiscoverOrg, a marketing and sales intelligence provider. Combined, DiscoverOrg and ZoomInfo deliver the trifecta: B2B data of the highest quality, quantity and depth,” Henry added. ZoomInfo.

DiscoverOrg + ZoomInfo = Enrich


On May 7 th 2019, DiscoverOrg and ZoomInfo announced the launch of their new product, Enrich. ZoomInfo. Founded in 2000, ZoomInfo has used its diverse portfolio of proprietary technology to become the growth acceleration platform it is today.

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Key Takeaways from the 2019 ZoomInfo Call Olympics


In 3 hours, the go-to-market teams at ZoomInfo made 24,000 calls, ended up on the phone with our customers and prospects for 250 hours, scheduled 400 follow up meetings, etc. We believe in the power of the phone,” says Patrick Purvis, Senior VP of Revenue at ZoomInfo. “We

#ChatZoomInfo: 2019 ZoomInfo Twitter Chat Schedule


In 2019, ZoomInfo is taking to Twitter to host a series of 12 Q&A-type discussions. The ultimate goal of #ChatZoomInfo is to engage with the diverse group of professionals, customers, and partners who follow ZoomInfo on Twitter.

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

3 Takeaways from ZoomInfo’s 2019 Technographic Data Report


Here at ZoomInfo, we’re big proponents of using technographics as part of the sales process. Although sales reps at ZoomInfo had figured out how to successfully leverage technographic data, we were curious to see if other organizations were using this type of B2B data effectively.

ZoomInfo: A B2B Platform Where World-Class Data Meets Groundbreaking Technology

SmartBug Media

Earlier this year, Vancouver-based market intelligence company, DiscoverOrg acquired ZoomInfo for a reported $500 million. The new ZoomInfo platform is a combination of the best of DiscoverOrg and ZoomInfo. ZoomInfo claims 95 percent accuracy on its data.

DiscoverOrg + ZoomInfo … How do you Win & Lose?


May 2018 saw the marriage and the fallout of Radius – Leadspace merger, Feb 2019 DiscoverORG’s bought ZoomInfo and made […]. The post DiscoverOrg + ZoomInfo … How do you Win & Lose? appeared first on SMARTe Inc. Marketing Intelligence

4 Lessons ZoomInfo Learned From Their Own ABM Campaign


So, like many companies, ZoomInfo decided to give ABM a shot. Here’s a quick summary of our ABM campaign and methodology: ZoomInfo released a new product at the beginning of 2015, called FormComplete.

Can’t Stop, Won’t Stop: DiscoverOrg’s Acquisition of ZoomInfo


In February 2019, DiscoverOrg acquired data provider ZoomInfo. The recent ZoomInfo acquisition is business – but for Schuck, who co-founded DiscoverOrg just over a decade ago , it’s personal, too. How does the acquisition of ZoomInfo affect the market?

Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Many organizations fail to properly evaluate vendors during the selection process. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. After reading, you’ll gain insight into the following components:

“How I Work”: Morgan Santapaola event marketing manager for ZoomInfo @MorganJoelle25 #HowIWork

Heinz Marketing

This week I’m excited to feature Morgan Santapaola , event marketing manager for ZoomInfo. For planning events, I live in Bizzabo, ZoomInfo, Outlook Email, and Goggle Spreadsheets. I’d also like to acknowledge my team mates at ZoomInfo. The post “How I Work”: Morgan Santapaola event marketing manager for ZoomInfo @MorganJoelle25 #HowIWork appeared first on Heinz Marketing. By Matt Heinz, President of Heinz Marketing.

Fallen Victim to Market Consolidation? Avention/D&B, ZoomInfo, others? InsideView Wants You!


It’s no fun parting ways with your employer or watching colleagues being shown the door. InsideView is aggressively hiring. If you’ve been impacted by changes in these companies, we’d like to talk to you! We’re looking for people who have experience in our industry, stellar track records in their roles, and want to join a […]. Market Intelligence Sales

Three Ways Data Can Improve Your ABM Strategy


Contributed by Krysta Williams, Marketing Content Specialist at ZoomInfo. ZoomInfo offers the most accurate and actionable B2B data to help organizations accelerate growth and profitability. Guest post by Krysta Williams.

How Good Content can Help Improve Database Health

The Point

According to business information provider ZoomInfo (see graphic below, further data here ), more than 70 percent of business cards have one or more changes during a 12-month period.

Cold Calling Tips and Tricks

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?

Prospecting to IT Buyers: How Nine Data Vendors Stack Up


Nine vendors graciously participated in our study—specifically,, D&B, Harte-Hanks, Infogroup, Mardev-DM2, NetProspex, Stirista, Worldata, and ZoomInfo. Internet Marketing Offline Marketing Business Harte-Hanks Information technology NetProspex ZoomInfoPhoto credit: Wikipedia. Buyers of information technology (IT) are one of the most valued audiences targeted by business marketers. Globally, these professionals spend $3.6

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ZoomInfo, Chris Abraham and Me - A Social Media Case Study


The syndicated piece caught the attention of the marketing folks at ZoomInfo. ZoomInfo is a highly-regarded online directory of people and companies used by recruiters, sales pros and direct marketers.

Bill Gates Predictions About Intent Data: Headline Roundup


In data-driven news, DiscoverOrg has acquired ZoomInfo (Zoom Information, Inc.). You might remember DiscoverOrg from our Who’s Who in Intent Data roundup, and you may know ZoomInfo as another provider of B2B data.

Don’t They Know Who You Are? Why Reputation Management is Crucial


Create and maintain profile pages on social networking and directory sites like LinkedIn , Facebook , Naymz , Jigsaw , Plaxo , ZoomInfo , CrunchBase (for technology executives), and VisualCV.

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3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

Lead Liaison Integrates with Pipedrive

Lead Liaison

Utilizing Lead Liaison’s website visitor tracking to identify companies and Lead Liaison’s ZoomInfo add-on module, salespeople can find contacts that are linked to that company, making it even easier to drill down and find the very best contact. Press Releases Integration pipedrive Zapier ZoomInfoWhen two great forces come together, the results can be powerful. That’s what has happened here.

In Light of Coronavirus, Most U.S. Companies Lack Work-From-Home Technology


And while ZoomInfo doesn’t monitor hand hygiene efforts or health care records, it does track one data type that offers insight into […]. Wash your hands frequently. Call the doctor if you have flu-like symptoms. Be prepared to work from home.

Effective ABM Needs Effective Planning

Marketing Insider Group

Based on a survey by Zoominfo, ABM is very […]. Account-based marketing (ABM) is starting to gain a lot of traction in the B2B world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.” This basically means taking marketing personalization to a whole new level. The post Effective ABM Needs Effective Planning appeared first on Marketing Insider Group. Content Marketing

Cold Call Sales Voicemail Scripts That Get Callbacks


We’ve talked about cold calls time and time again on the ZoomInfo Blog. Do they work? How can you find more success with cold calling? And so on. But we’ve yet to discuss the next step after your cold call fails to get picked up. So without further ado, here’s Account Executive Dave Harris on […]. B2B Sales

Five Essential Pieces of a Prospecting Solution

As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. This eBook aims to help B2B sales leaders better understand the five essential features your prospecting solution must include.

The Beginner’s Guide to a Data-Driven Public Relations Strategy


Sam Holzman, Content Marketing Specialist at ZoomInfo explains how to put together a data-driven PR strategy. Opinion

6 Times Marketers Won With Personalization


The post 6 Times Marketers Won With Personalization appeared first on ZoomInfo Blog. It is an indisputable fact that people love personalization. We like just about everything to be personalized: napkins, silverware, sweaters, bags, license plates. So, it’s no surprise that modern customers also expect personalization from the companies who sell to them. In fact, 54% of B2B buyers say they want vendors to offer personalized recommendations across […].

How to Navigate Salary Negotiations During the Hiring Process


The post How to Navigate Salary Negotiations During the Hiring Process appeared first on ZoomInfo Blog. After running the gauntlet of the interview process, you’ve finally found the perfect candidate. You know you’re going to start salary negotiations at some point—and the candidate might not be the only one who is nervous about it. Negotiation is a delicate part of the B2B recruiting process. You want to hire great talent, but […].

DiscoverOrg + NeverBounce = Superior Email Marketing Data


Almost a month ago, B2B service firm DiscoverOrg acquired ZoomInfo giving sales and marketing professionals access to the most trusted and comprehensive B2B data available in the market. Apart from NeverBounce and ZoomInfo, DiscoverOrg has acquired RainKing in 2017 and iProfile in 2015.

The Guide to Launching a Successful Employee Advocacy Program


The post The Guide to Launching a Successful Employee Advocacy Program appeared first on ZoomInfo Blog. With the proliferation of social media, social employee advocacy as a form of strategic marketing is imperative in today’s digital landscape. Furthermore, the benefits of employee advocacy are two-fold—it benefit your employees, and your bottom line. What more could you ask for? While there are some definitive advocacy program no-nos, an authentic and successful employee […].

How to Build a Successful Sales Team: VIDEO


At DiscoverOrg + ZoomInfo, we break it down by size of company: Ramp team specializes in small business accounts. Speed to lead is critical for converting those leads to demos (at DiscoverOrg + ZoomInfo, we aim for 90-second “speed to lead” response time!)

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Neuro-Linguistic Programming for Better Business Outcomes


The post Neuro-Linguistic Programming for Better Business Outcomes appeared first on ZoomInfo Blog. Today we’re talking about Neuro-Linguistic Programming (NLP).

42 Tweets from the 2018 Growth Acceleration Summit


On June 18 th , 2018 ZoomInfo held the 3 rd annual Growth Acceleration Summit —a premier B2B sales and marketing conference that allows the best and brightest in the industry to network, learn, and enjoy the city of Boston. ” @ZoomInfo #GROWTHSUMMIT18. zoominfo [link].

How to Prevent Phishing and Avoid Cyber Attacks


Phishing Guide for ZoomInfo Customers. Unfortunately, ZoomInfo customers have recently been the target of phishing attempts. If you are a ZoomInfo customer, please be on the lookout for emails like these.

35+ Experts Weigh In on Data Hygiene Best Practices


Before we get into it, some background information: The following expert opinions about data cleanliness were taken from ZoomInfo’s last Twitter Chat about— you guessed it— data hygiene. Molly Clarke, Director of Digital Marketing ZoomInfo. Scott Wallask, Director of Content ZoomInfo.

Information without Innovation is Just Data: The Modern Guide to Business Intelligence


We’ve seen this firsthand at ZoomInfo in the way customers and sales prospects talk about our services. But, by using a platform like ZoomInfo that provides human-verified information, you learn that the CRM initiative is a direct result of a data breach they recently experienced.