DiscoverOrg + ZoomInfo = Enrich


On May 7 th 2019, DiscoverOrg and ZoomInfo announced the launch of their new product, Enrich. ZoomInfo. Founded in 2000, ZoomInfo has used its diverse portfolio of proprietary technology to become the growth acceleration platform it is today.

DiscoverOrg + ZoomInfo = Unrivaled B2B Intelligence


ZoomInfo, a B2B contact database provider, has been acquired by DiscoverOrg, a marketing and sales intelligence provider. Combined, DiscoverOrg and ZoomInfo deliver the trifecta: B2B data of the highest quality, quantity and depth,” Henry added. ZoomInfo.

3 Takeaways from ZoomInfo’s 2019 Technographic Data Report


Here at ZoomInfo, we’re big proponents of using technographics as part of the sales process. Although sales reps at ZoomInfo had figured out how to successfully leverage technographic data, we were curious to see if other organizations were using this type of B2B data effectively.

#ChatZoomInfo: 2019 ZoomInfo Twitter Chat Schedule


In 2019, ZoomInfo is taking to Twitter to host a series of 12 Q&A-type discussions. The ultimate goal of #ChatZoomInfo is to engage with the diverse group of professionals, customers, and partners who follow ZoomInfo on Twitter.

How B2B Marketing is Changing in 2018

1How B2B Marketing. is Changing in 2018 Insights on Priorities, Tactics, and Challenges. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. in 2018, and how the landscape has changed from a year ago.

DiscoverOrg + ZoomInfo … How do you Win & Lose?


May 2018 saw the marriage and the fallout of Radius – Leadspace merger, Feb 2019 DiscoverORG’s bought ZoomInfo and made […]. The post DiscoverOrg + ZoomInfo … How do you Win & Lose? appeared first on SMARTe Inc. Marketing Intelligence

Can’t Stop, Won’t Stop: DiscoverOrg’s Acquisition of ZoomInfo


In February 2019, DiscoverOrg acquired data provider ZoomInfo. The recent ZoomInfo acquisition is business – but for Schuck, who co-founded DiscoverOrg just over a decade ago , it’s personal, too. How does the acquisition of ZoomInfo affect the market?

Fallen Victim to Market Consolidation? Avention/D&B, ZoomInfo, others? InsideView Wants You!


It’s no fun parting ways with your employer or watching colleagues being shown the door. InsideView is aggressively hiring. If you’ve been impacted by changes in these companies, we’d like to talk to you! We’re looking for people who have experience in our industry, stellar track records in their roles, and want to join a […]. Market Intelligence Sales

“How I Work”: Morgan Santapaola event marketing manager for ZoomInfo @MorganJoelle25 #HowIWork

Heinz Marketing

This week I’m excited to feature Morgan Santapaola , event marketing manager for ZoomInfo. For planning events, I live in Bizzabo, ZoomInfo, Outlook Email, and Goggle Spreadsheets. I’d also like to acknowledge my team mates at ZoomInfo. The post “How I Work”: Morgan Santapaola event marketing manager for ZoomInfo @MorganJoelle25 #HowIWork appeared first on Heinz Marketing. By Matt Heinz, President of Heinz Marketing.

Three Ways Data Can Improve Your ABM Strategy


Contributed by Krysta Williams, Marketing Content Specialist at ZoomInfo. ZoomInfo offers the most accurate and actionable B2B data to help organizations accelerate growth and profitability. Guest post by Krysta Williams.

How Good Content can Help Improve Database Health

The Point

According to business information provider ZoomInfo (see graphic below, further data here ), more than 70 percent of business cards have one or more changes during a 12-month period.

Bill Gates Predictions About Intent Data: Headline Roundup


In data-driven news, DiscoverOrg has acquired ZoomInfo (Zoom Information, Inc.). You might remember DiscoverOrg from our Who’s Who in Intent Data roundup, and you may know ZoomInfo as another provider of B2B data.

Prospecting to IT Buyers: How Nine Data Vendors Stack Up


Nine vendors graciously participated in our study—specifically,, D&B, Harte-Hanks, Infogroup, Mardev-DM2, NetProspex, Stirista, Worldata, and ZoomInfo. Internet Marketing Offline Marketing Business Harte-Hanks Information technology NetProspex ZoomInfoPhoto credit: Wikipedia. Buyers of information technology (IT) are one of the most valued audiences targeted by business marketers. Globally, these professionals spend $3.6

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ZoomInfo, Chris Abraham and Me - A Social Media Case Study


The syndicated piece caught the attention of the marketing folks at ZoomInfo. ZoomInfo is a highly-regarded online directory of people and companies used by recruiters, sales pros and direct marketers.

Don’t They Know Who You Are? Why Reputation Management is Crucial


Create and maintain profile pages on social networking and directory sites like LinkedIn , Facebook , Naymz , Jigsaw , Plaxo , ZoomInfo , CrunchBase (for technology executives), and VisualCV.

Lead Liaison Integrates with Pipedrive

Lead Liaison

Utilizing Lead Liaison’s website visitor tracking to identify companies and Lead Liaison’s ZoomInfo add-on module, salespeople can find contacts that are linked to that company, making it even easier to drill down and find the very best contact. Press Releases Integration pipedrive Zapier ZoomInfoWhen two great forces come together, the results can be powerful. That’s what has happened here.

35+ Experts Weigh In on Data Hygiene Best Practices


Before we get into it, some background information: The following expert opinions about data cleanliness were taken from ZoomInfo’s last Twitter Chat about— you guessed it— data hygiene. Molly Clarke, Director of Digital Marketing ZoomInfo. Scott Wallask, Director of Content ZoomInfo.

Effective ABM Needs Effective Planning

Marketing Insider Group

Based on a survey by Zoominfo, ABM is very […]. Account-based marketing (ABM) is starting to gain a lot of traction in the B2B world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.” This basically means taking marketing personalization to a whole new level. The post Effective ABM Needs Effective Planning appeared first on Marketing Insider Group. Content Marketing

How to Build a Successful Sales Team: VIDEO


At DiscoverOrg + ZoomInfo, we break it down by size of company: Ramp team specializes in small business accounts. Speed to lead is critical for converting those leads to demos (at DiscoverOrg + ZoomInfo, we aim for 90-second “speed to lead” response time!)

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Data Decay & B2B Database Marketing [Infographic]


The experts at ZoomInfo put together an infographic outlining the costly impact of data decay. ZoomInfo can help you turn your rotten apples into apple pie! Contact ZoomInfo today for more information!

The Beginner’s Guide to a Data-Driven Public Relations Strategy


Sam Holzman, Content Marketing Specialist at ZoomInfo explains how to put together a data-driven PR strategy. Opinion

DiscoverOrg + NeverBounce = Superior Email Marketing Data


Almost a month ago, B2B service firm DiscoverOrg acquired ZoomInfo giving sales and marketing professionals access to the most trusted and comprehensive B2B data available in the market. Apart from NeverBounce and ZoomInfo, DiscoverOrg has acquired RainKing in 2017 and iProfile in 2015.

4 Problems with Marketing Automation [Infographic]


For more information about improving your B2B marketing campaigns, contact ZoomInfo today. The post 4 Problems with Marketing Automation [Infographic] appeared first on ZoomInfo Blog. Marketing automation has seen incredible growth in the last decade.

5 Reasons Your Sales Prospects Say No [Infographic]


To help you answer that question, the experts at ZoomInfo put together the following infographic, which outlines common reasons your B2B sales prospects say no. Sorry, not interested. Rejection is painful, no matter how your sales prospects say it.

The Cost of a Bad Hire [Infographic]


ZoomInfo, powered by DiscoverOrg , offers the comprehensive B2B contact database you need to find and engage with high-quality candidates. The post The Cost of a Bad Hire [Infographic] appeared first on ZoomInfo Blog.

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How to Prevent Phishing and Avoid Cyber Attacks


Phishing Guide for ZoomInfo Customers. Unfortunately, ZoomInfo customers have recently been the target of phishing attempts. If you are a ZoomInfo customer, please be on the lookout for emails like these.

Steps to Creating Buyer Persona Profiles [Infographic]


We talk about buyer personas a lot on the ZoomInfo blog— for good reason! For this reason, the experts at ZoomInfo put together the following buyer persona infographic. ZoomInfo can help analyze your existing contact data and uncover the characteristics of your best buyers.

Neuro-Linguistic Programming for Better Business Outcomes


The post Neuro-Linguistic Programming for Better Business Outcomes appeared first on ZoomInfo Blog. Today we’re talking about Neuro-Linguistic Programming (NLP).

Candidate Sourcing for the Modern Recruiter [Infographic]


In a recent ZoomInfo blog post, we declared that strategic candidate sourcing was not, in fact, dead. The experts at ZoomInfo put together the following candidate sourcing infographic. The post Candidate Sourcing for the Modern Recruiter [Infographic] appeared first on ZoomInfo Blog.

42 Tweets from the 2018 Growth Acceleration Summit


On June 18 th , 2018 ZoomInfo held the 3 rd annual Growth Acceleration Summit —a premier B2B sales and marketing conference that allows the best and brightest in the industry to network, learn, and enjoy the city of Boston. ” @ZoomInfo #GROWTHSUMMIT18. zoominfo [link].

2019 Technographics in Sales [Infographic]


The experts at ZoomInfo spent more than a year collecting and analyzing data in an effort to understand this relatively uncharted territory a bit deeper. Or, if you’re ready for a free trial of ZoomInfo’s corporate database , contact our sales team today.

Top Marketing Communication Tactics with Chris Voss


ZoomInfo: What’s your go-to approach to begin navigating a difficult scenario? ZoomInfo: Please expand on the role of emotional intelligence and intuition in your communication tactics. ZoomInfo: What piece of advice have you been given that proved most significant in your career?

15 Indispensable Company Research Tools for B2B Sales Reps


ZoomInfo. What kind of marketers would we be if we didn’t include ZoomInfo on this list? If you’re not familiar, ZoomInfo is a leading business database made up of more than seven million contact profiles and more than 18 million company profiles.

Find Your Next Passive Candidate [Infographic]


For more information about sourcing better candidates, contact ZoomInfo today! The post Find Your Next Passive Candidate [Infographic] appeared first on ZoomInfo Blog. In a recent blog post we declared that strategic candidate sourcing was not, in fact, dead.

Which B2B Prospecting Tool is Best For You? [VIDEO]

Directive Agency

ZoomInfo. The third tool that we’ll be talking about is ZoomInfo. We really like ZoomInfo for a couple reasons. A major pro of ZoomInfo is that you can extract data a few different ways. We just import all of our ZoomInfo prospects into