DiscoverOrg + ZoomInfo = Unrivaled B2B Intelligence


ZoomInfo, a B2B contact database provider, has been acquired by DiscoverOrg, a marketing and sales intelligence provider. Combined, DiscoverOrg and ZoomInfo deliver the trifecta: B2B data of the highest quality, quantity and depth,” Henry added. ZoomInfo.

DiscoverOrg + ZoomInfo = Enrich


On May 7 th 2019, DiscoverOrg and ZoomInfo announced the launch of their new product, Enrich. ZoomInfo. Founded in 2000, ZoomInfo has used its diverse portfolio of proprietary technology to become the growth acceleration platform it is today.

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Key Takeaways from the 2019 ZoomInfo Call Olympics


In 3 hours, the go-to-market teams at ZoomInfo made 24,000 calls, ended up on the phone with our customers and prospects for 250 hours, scheduled 400 follow up meetings, etc. We believe in the power of the phone,” says Patrick Purvis, Senior VP of Revenue at ZoomInfo. “We

3 Takeaways from ZoomInfo’s 2019 Technographic Data Report


Here at ZoomInfo, we’re big proponents of using technographics as part of the sales process. Although sales reps at ZoomInfo had figured out how to successfully leverage technographic data, we were curious to see if other organizations were using this type of B2B data effectively.

#ChatZoomInfo: 2019 ZoomInfo Twitter Chat Schedule


In 2019, ZoomInfo is taking to Twitter to host a series of 12 Q&A-type discussions. The ultimate goal of #ChatZoomInfo is to engage with the diverse group of professionals, customers, and partners who follow ZoomInfo on Twitter.

ZoomInfo: A B2B Platform Where World-Class Data Meets Groundbreaking Technology

SmartBug Media

Earlier this year, Vancouver-based market intelligence company, DiscoverOrg acquired ZoomInfo for a reported $500 million. The new ZoomInfo platform is a combination of the best of DiscoverOrg and ZoomInfo. ZoomInfo claims 95 percent accuracy on its data.

4 Lessons ZoomInfo Learned From Their Own ABM Campaign


So, like many companies, ZoomInfo decided to give ABM a shot. Here’s a quick summary of our ABM campaign and methodology: ZoomInfo released a new product at the beginning of 2015, called FormComplete.

Can’t Stop, Won’t Stop: DiscoverOrg’s Acquisition of ZoomInfo


In February 2019, DiscoverOrg acquired data provider ZoomInfo. The recent ZoomInfo acquisition is business – but for Schuck, who co-founded DiscoverOrg just over a decade ago , it’s personal, too. How does the acquisition of ZoomInfo affect the market?

“How I Work”: Morgan Santapaola event marketing manager for ZoomInfo @MorganJoelle25 #HowIWork

Heinz Marketing

This week I’m excited to feature Morgan Santapaola , event marketing manager for ZoomInfo. For planning events, I live in Bizzabo, ZoomInfo, Outlook Email, and Goggle Spreadsheets. I’d also like to acknowledge my team mates at ZoomInfo. The post “How I Work”: Morgan Santapaola event marketing manager for ZoomInfo @MorganJoelle25 #HowIWork appeared first on Heinz Marketing. By Matt Heinz, President of Heinz Marketing.

Fallen Victim to Market Consolidation? Avention/D&B, ZoomInfo, others? InsideView Wants You!


It’s no fun parting ways with your employer or watching colleagues being shown the door. InsideView is aggressively hiring. If you’ve been impacted by changes in these companies, we’d like to talk to you! We’re looking for people who have experience in our industry, stellar track records in their roles, and want to join a […]. Market Intelligence Sales

Three Ways Data Can Improve Your ABM Strategy


Contributed by Krysta Williams, Marketing Content Specialist at ZoomInfo. ZoomInfo offers the most accurate and actionable B2B data to help organizations accelerate growth and profitability. Guest post by Krysta Williams.

How Good Content can Help Improve Database Health

The Point

According to business information provider ZoomInfo (see graphic below, further data here ), more than 70 percent of business cards have one or more changes during a 12-month period.

Prospecting to IT Buyers: How Nine Data Vendors Stack Up


Nine vendors graciously participated in our study—specifically,, D&B, Harte-Hanks, Infogroup, Mardev-DM2, NetProspex, Stirista, Worldata, and ZoomInfo. Internet Marketing Offline Marketing Business Harte-Hanks Information technology NetProspex ZoomInfoPhoto credit: Wikipedia. Buyers of information technology (IT) are one of the most valued audiences targeted by business marketers. Globally, these professionals spend $3.6

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Bill Gates Predictions About Intent Data: Headline Roundup


In data-driven news, DiscoverOrg has acquired ZoomInfo (Zoom Information, Inc.). You might remember DiscoverOrg from our Who’s Who in Intent Data roundup, and you may know ZoomInfo as another provider of B2B data.

ZoomInfo, Chris Abraham and Me - A Social Media Case Study


The syndicated piece caught the attention of the marketing folks at ZoomInfo. ZoomInfo is a highly-regarded online directory of people and companies used by recruiters, sales pros and direct marketers.

Don’t They Know Who You Are? Why Reputation Management is Crucial


Create and maintain profile pages on social networking and directory sites like LinkedIn , Facebook , Naymz , Jigsaw , Plaxo , ZoomInfo , CrunchBase (for technology executives), and VisualCV.

Lead Liaison Integrates with Pipedrive

Lead Liaison

Utilizing Lead Liaison’s website visitor tracking to identify companies and Lead Liaison’s ZoomInfo add-on module, salespeople can find contacts that are linked to that company, making it even easier to drill down and find the very best contact. Press Releases Integration pipedrive Zapier ZoomInfoWhen two great forces come together, the results can be powerful. That’s what has happened here.

Effective ABM Needs Effective Planning

Marketing Insider Group

Based on a survey by Zoominfo, ABM is very […]. Account-based marketing (ABM) is starting to gain a lot of traction in the B2B world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.” This basically means taking marketing personalization to a whole new level. The post Effective ABM Needs Effective Planning appeared first on Marketing Insider Group. Content Marketing

How to Navigate Salary Negotiations During the Hiring Process


The post How to Navigate Salary Negotiations During the Hiring Process appeared first on ZoomInfo Blog. After running the gauntlet of the interview process, you’ve finally found the perfect candidate. You know you’re going to start salary negotiations at some point—and the candidate might not be the only one who is nervous about it. Negotiation is a delicate part of the B2B recruiting process. You want to hire great talent, but […].

The Guide to Launching a Successful Employee Advocacy Program


The post The Guide to Launching a Successful Employee Advocacy Program appeared first on ZoomInfo Blog. With the proliferation of social media, social employee advocacy as a form of strategic marketing is imperative in today’s digital landscape. Furthermore, the benefits of employee advocacy are two-fold—it benefit your employees, and your bottom line. What more could you ask for? While there are some definitive advocacy program no-nos, an authentic and successful employee […].

The Beginner’s Guide to a Data-Driven Public Relations Strategy


Sam Holzman, Content Marketing Specialist at ZoomInfo explains how to put together a data-driven PR strategy. Opinion

DiscoverOrg + NeverBounce = Superior Email Marketing Data


Almost a month ago, B2B service firm DiscoverOrg acquired ZoomInfo giving sales and marketing professionals access to the most trusted and comprehensive B2B data available in the market. Apart from NeverBounce and ZoomInfo, DiscoverOrg has acquired RainKing in 2017 and iProfile in 2015.

How to Build a Successful Sales Team: VIDEO


At DiscoverOrg + ZoomInfo, we break it down by size of company: Ramp team specializes in small business accounts. Speed to lead is critical for converting those leads to demos (at DiscoverOrg + ZoomInfo, we aim for 90-second “speed to lead” response time!)

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Neuro-Linguistic Programming for Better Business Outcomes


The post Neuro-Linguistic Programming for Better Business Outcomes appeared first on ZoomInfo Blog. Today we’re talking about Neuro-Linguistic Programming (NLP).

42 Tweets from the 2018 Growth Acceleration Summit


On June 18 th , 2018 ZoomInfo held the 3 rd annual Growth Acceleration Summit —a premier B2B sales and marketing conference that allows the best and brightest in the industry to network, learn, and enjoy the city of Boston. ” @ZoomInfo #GROWTHSUMMIT18. zoominfo [link].

How to Prevent Phishing and Avoid Cyber Attacks


Phishing Guide for ZoomInfo Customers. Unfortunately, ZoomInfo customers have recently been the target of phishing attempts. If you are a ZoomInfo customer, please be on the lookout for emails like these.

35+ Experts Weigh In on Data Hygiene Best Practices


Before we get into it, some background information: The following expert opinions about data cleanliness were taken from ZoomInfo’s last Twitter Chat about— you guessed it— data hygiene. Molly Clarke, Director of Digital Marketing ZoomInfo. Scott Wallask, Director of Content ZoomInfo.

15 Indispensable Company Research Tools for B2B Sales Reps


ZoomInfo. What kind of marketers would we be if we didn’t include ZoomInfo on this list? If you’re not familiar, ZoomInfo is a leading business database made up of more than seven million contact profiles and more than 18 million company profiles.

Which B2B Prospecting Tool is Best For You? [VIDEO]

Directive Agency

ZoomInfo. The third tool that we’ll be talking about is ZoomInfo. We really like ZoomInfo for a couple reasons. A major pro of ZoomInfo is that you can extract data a few different ways. We just import all of our ZoomInfo prospects into

Top Marketing Communication Tactics with Chris Voss


ZoomInfo: What’s your go-to approach to begin navigating a difficult scenario? ZoomInfo: Please expand on the role of emotional intelligence and intuition in your communication tactics. ZoomInfo: What piece of advice have you been given that proved most significant in your career?

July 2019 B2B Blog Post Round-Up


Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. .

Technographics: 6 Reasons to Use Technographic Data


Get Started with ZoomInfo. ZoomInfo’s data just got smarter with the acquisition of Datanyze, the worldwide leader in technographic data. The post Technographics: 6 Reasons to Use Technographic Data appeared first on ZoomInfo Blog.

How to Build a Sales and Marketing Database from Scratch


Not only do providers like ZoomInfo offer the highest quantity of contact information, but also a wide variety of attributes that will help you on your search: including job title, function, company hierarchy, and much more.

3 Tactics for Using Data to Boost Sales Engagement


To define our ICP and then find “best fit” accounts, we use data enrichment tools like Clearbit and ZoomInfo. Cold lists, faulty information, meeting no shows: the sales representative’s day can sometimes feel like you’ve taken two steps forward and then three steps back.

Information without Innovation is Just Data: The Modern Guide to Business Intelligence


We’ve seen this firsthand at ZoomInfo in the way customers and sales prospects talk about our services. But, by using a platform like ZoomInfo that provides human-verified information, you learn that the CRM initiative is a direct result of a data breach they recently experienced.

5 Outbound Calling Best Practices

Smashmouth Marketing

Functional Tools - Fill the toolbox with tools, and know how to use them: LinkedIn, Google Alerts and Google Search, LeadIQ, Zoominfo, Discoverorg, others. Dialing the phone all day is a task. I have one guy who calls it panning for gold.

15 Expert Opinions About Business Data


Yonatan Stern, CEO, Founder, & Cheif Scientist of ZoomInfo. ZoomInfo. Anna Fisher, Senior Director of Marketing, ZoomInfo. ZoomInfo. ZoomInfo. ZoomInfo. The post 15 Expert Opinions About Business Data appeared first on ZoomInfo Blog.