Digital ad spend: Paid search continues to dominate in 2019

ClickZ

The survey included marketers from B2B and B2C companies, each of whom are responsible for an annual digital advertising spend of between $1-9 million (69%) and 10M-49M (31%). Trends that will influence 2020 spending.

Report: 37% of Marketers Waste Marketing Spend as a Result of Poor Data

KoMarketing Associates

Many marketers struggle to harness valuable, accurate data, and new research shows that they are wasting their marketing spend and losing customers as a result.

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Study Finds Marketers Are Increasing Spend on Original Video Content

KoMarketing Associates

Marketers continue to increase the amount of money they spend on digital video content, but how much of it is original? To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. Statistics showed that marketers will spend upwards of $10 million on digital/mobile video advertising this year, and $4.7 million will go toward original content. This is a 68 percent year-over-year increase dating back to 2016.

Survey: Social Media Marketing Spend is on the Rise in 2019

KoMarketing Associates

Social Media Today recently published the results of the “Social Spending Survey” to take a closer look at how marketers are investing in social media channels ranging from Facebook to Instagram.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation

One-Third of Marketers Increased their Content Marketing Spend in 2018

KoMarketing Associates

Advertiser Perceptions recently conducted a survey of 300 marketers and discovered that one-third of them increased their spending on content marketing this year. About 53 percent are spending the same, while only 8 percent are spending less.

Where Should You Spend Your Marketing Budget?

Reachforce

If you want your business to grow, you have to allocate at least some budget to your marketing team. Whether your budget is large or small, the question is how you are going to use the money you have allocated to marketing for the best ROI. How can you get the best bang for your buck?

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Is it Fraudulent to Spend Money on Lead Gen Without an ROI?

ViewPoint

Thinking back on my career, I realized early on that marketing spending of any sort, whether for people or programs, must be rooted in my ability (and our marketing department’s ability) to justify the expense.

Do CMOs Really Spend More on MarTech Than CIOs? A New Study Says No.

Customer Experience Matrix

Actually, the study estimates spending on 20 technologies and 12 corporate functional areas across 16 enterprise industries in eight regions and 53 countries, comparing the amounts funded by IT departments and by business departments. cio cmo marketing technology martech spending

For CMOs and Martech It's Not About Spending, It's About the Right Spending

Modern Marketing

But be that as it may, the good news, at least on the surface is more and more marketers agree that their company is spending the right amount on martech as seen in the eMarketer chart below. Ok great, marketers are spending more on martech. It's not about data.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure

Headline Roundup: Intent Data Forecasts, Spend Concerns

Aberdeen

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) Let Buyer Intent Signals Help You Save Ad Spend.

Headline Roundup: Intent Data Forecasts, Spend Concerns

Aberdeen

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) Let Buyer Intent Signals Help You Save Ad Spend.

How to Spend Less Time Leaving Voicemails

Zoominfo

As you can see, there’s a productivity problem – sales reps are spending a significant part of their day leaving voicemails, despite the fact that their voicemails are often ineffective. Four Ways to Spend Less Time Leaving Voicemails.

Study: Marketers Projected to Spend $17.8M on Digital/Mobile Video in 2019

KoMarketing Associates

As video content continues to grow in prominence, new research suggests that marketers will spend more money on it throughout 2019 than in recent years. In 2019, marketers are projected to spend approximately $17.8 In 2019, marketers are expected to spend approximately $9.3

Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

How to spend less time and gather higher quality leads. A shift is occurring for B2B Marketers. We were measured by the number of leads we generate.

Stop Blindly Spending On Digital (And Start Doing This)

Marketing Insider Group

The biggest challenge we see our clients facing in the shift towards digital spend is the blind transition of dollars. The main challenge is how to shift the spend while presenting the brand in a way that resonates and engages with their digital consumer? Digital. Native. Mobile.

New Forecast Predicts Increase in Spend on Paid Search & Social Media Marketing

KoMarketing Associates

Zenith recently published its Advertising Expenditure Forecasts for marketers, and statistics showed that between 2017 and 2020, total spending on paid search in the U.S. Marketers and Social Media Spend. Over the next 12 months, marketers stated that they intend to spend as much as 16.3

New Year’s Resolution: Improve Data Quality and Media Spend

MSI Global Talent Solutions

Wouldn’t it be nice to start the new year by tackling your digital media waste

Report: 68% of Marketers Struggle to Evaluate the Effectiveness of Digital Media Spend

KoMarketing Associates

Xaxis recently conducted “The US Outcome Media Report” and discovered that the majority of respondents (68 percent) agree that evaluating the effectiveness of their digital media spend has become more difficult over the past five years, despite having resources such as KPIs.

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. How to balance efforts and spending between the top two priority areas for B2B firms.

How Much Should You Be Spending On B2B Marketing?

The Forward Observer

How much to spend, how to allocate the budget line items. For instance, when they estimate that a potential new customer will spend $300/month on an average contract lifetime of say, five years, they know that that customer will generate $18,000 for the life of the contract.

Tips To Prevent AdWords Spend Wastage

Altitude Branding

Considering this contradictory behavior of AdWords, you need to look for a strategy that gets you the best results while minimizing irrelevant clicks that cause ad spend wastage. Choosing what not to target is another smart way to curb costs and curtail wastage on your AdWords spend.

5 In-App Spending Trends to Watch

Martech Advisor

In Q3, Smaato’s Global In-App Advertising Trends report uncovered a number of new spending trends with significant implications for publishers and advertisers alike. In-App Spending and eCPMs on the Rise. Spending Surges in the Middle East and North Africa (MENA).

Building and spending social media equity

Biznology

Don’t just keep on building up brand equity and good faith online ad infinitum — spend it as fast as you make it. You can’t save social media equity, you can only build it and spend it.

Best Practices for Selling to Government Agencies

How B2B Marketers Will Spend Their Budgets in 2014

Webbiquity

More than half of all survey respondents plan no changes in spending levels for direct mail, trade shows and telemarketing in the coming year, with larger shares of the remaining respondents planning budget increases rather than decreases.

Exploit the hours employees spend on social media

Biznology

The post Exploit the hours employees spend on social media appeared first on Biznology. When Dan Krueger and I send out our Gerris Corp influencer marketing emails, we time the mail-merged blast for around nine on the morning, East Coast time on a Tuesday.

One Thing Your SDRs Are Spending Too Much Time On

Outreach

While SDRs have activity running in the background with the general messaging, they’re spending the rest of their time on creative touch points, calls, social engagement, and crafting personal notes for the custom-touch sequence that can’t be automated.

4 Tips for Increasing SEM Spend Without Sacrificing Performance

QuanticMind

This issue is magnified if the account was already struggling to spend the budget it had been allocated in the first place. In this article, we list four tips for increasing SEM spend without taking a hit, ensuring your performance stays profitable.

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4 Steps to Developing Your Customer Care Strategy

Return on content: a review of how spending patterns on content marketing are changing

Tomorrow People

While all those advertising choices are still around, marketing spend today focusses far more on content creation. Just as the biggest brands on TV spend millions differentiating their personality from their competitors, content marketing is breathing creativity and life into its output.

How B2B Marketers Will Spend Their Budgets in 2014

Webbiquity

More than half of all survey respondents plan no changes in spending levels for direct mail, trade shows and telemarketing in the coming year, with larger shares of the remaining respondents planning budget increases rather than decreases.

Holiday Spending in 2015: Who’s Planning to Spend More This Year?

Modern Marketing

For example, the overall amount of money a consumer was expected to spend on average via holiday shopping was $791. Women Increase Spend. Of course, as you can see from last year’s actual spend (the middle set of numbers, above) men don’t necessarily stick to their budgets!

Optimize Your PPC Spend

Salesfusion

The post Optimize Your PPC Spend appeared first on Salesfusion. Best Practices Customer Interaction Social Media Marketing Campaign

The Rise of the Customer Marketer

Are You Spending Enough on Online Marketing?

The Effective Marketer

Although the level of marketing spend doesn’t usually correlate to marketing effectiveness, it is useful to know how others in your industry or other companies of similar size are spending their money on marketing. Marketing Budget Marketing Strategy allocation benchmark budget comparison forrester metrics spend