Five Impacts of CMO Budget Cuts – Gartner 2021 CMO Spend Survey

Webbiquity

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4%

69% of Marketers Intend on Boosting Their Martech Spend

KoMarketing Associates

Statistics indicated that the majority of marketers (69%) intend on increasing their martech spend in the coming months. Investing in marketing technology, also known as martech, has not always been a top priority for companies.

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10 Things to Do When Marketing Spend is On Hold

The Point

There’s plenty of debate online about the merits of marketing spend in a recession, but the reality is that many B2B firms are currently cutting back on large-scale investment. 10 Things to Do When Marketing Spend is On Hold Click To Tweet.

How to increase revenue without increasing spend

ClickZ

You can download the free e-book, The Digital Advertiser’s Guide to Uncovering Hidden Revenue Opportunities Without Increasing Spend, from ClickZ. The best place to start when deciding how to optimize your existing ad spend is to take inventory of what’s already working for you—and what isn’t.

The Retailer’s Playbook for Customer Acquisition

This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.

How to Spend Less Time Leaving Voicemails

Zoominfo

As you can see, there’s a productivity problem – sales reps are spending a significant part of their day leaving voicemails, despite the fact that their voicemails are often ineffective. You may not be able to get rid of voicemails completely – but with the right tactics, you can spend more time talking to prospects, and less time leaving voicemails. Four Ways to Spend Less Time Leaving Voicemails.

What is Marketing Spend?

ClearVoice

What is marketing spend? Those expenses make up your marketing spend. Research and analyze before setting your marketing spend. When you’re working on the company budget, don’t randomly pick a number for your marketing spend. Marketing spend isn’t a single line item.

Digital ad spend: Paid search continues to dominate in 2019

ClickZ

The survey included marketers from B2B and B2C companies, each of whom are responsible for an annual digital advertising spend of between $1-9 million (69%) and 10M-49M (31%). Paid search is the clear winner when it comes to digital ad spend, with respondents indicating that paid search comprises 40% of their digital ad budgets. Trends that will influence 2020 spending. We can expect to see ad spend increase on social platforms throughout 2019 and into 2020.

B2B Digital Advertising Spend Growth Stays Steady in 2020 While Everything Else Changes

KoMarketing Associates

B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. This substantial increase in ad spend is good news for publishers and ad platforms. Last year B2B digital ad spend was up 21.6%.

Key Insights: Marketers pivot strategy to change, microscopic view of ad spend, and more

ClickZ

Even though people are staying indoors and spending more than usual screen time on social media, this is one segment that has taken the largest withdrawal. Pulse survey insights on marketing technology spend. An industry-wise look at advertising spend.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure

89% of Marketers to Spend More on Martech in 2021 Than They Did Last Year

KoMarketing Associates

Tealium recently published its “State of the Customer Data Platform” report for 2021, and statistics showed that the majority of marketers (89%) will spend more on martech than they did in 2020.

34% of Businesses Intend to Decrease B2B Tech Spend Due to COVID-19

KoMarketing Associates

LinkedIn recently published the “Age of Agility” global report, and statistics showed that most businesses (34%) intend to decrease their technology spending, compared to pre-COVID-19 spending levels.

85% of B2B Marketers Not Spending Enough Time on Content Amplification

KoMarketing Associates

At the moment, the majority of B2B marketers (85%) say that they are not spending enough time on amplification in their content marketing programs. Most respondents (80%) claimed that they do not spend enough time on content amplification due to a lack of time.

For CMOs and Martech It's Not About Spending, It's About the Right Spending

Oracle

But be that as it may, the good news, at least on the surface is more and more marketers agree that their company is spending the right amount on martech as seen in the eMarketer chart below. Ok great, marketers are spending more on martech. Are they spending their money wisely or are they merely spending to spend so they can tell boast that "we increased our spending on martech by 25% last year?" It's not about data.

Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

How to spend less time and gather higher quality leads. A shift is occurring for B2B Marketers. We were measured by the number of leads we generate.

Report: 69% of B2B Marketers to Increase Digital Advertising Spend Amidst Pandemic

KoMarketing Associates

Gartner recently released Part 2 of “The Annual CMO Spend Survey,” and statistics showed that 69% of B2B marketers intend to increase their budget for digital advertising, while 18% expect to dedicate at least the same amount as before.

Report: 49% of B2B Buyers Have Decreased Tech Spend Over COVID-19

KoMarketing Associates

TrustRadius recently published its “2021 B2B Buying Disconnect” report, and statistics showed that 49% of B2B buyers decreased technology spending over the course of 2020, primarily due to the impact of COVID-19.

How Consumer Spending Habits Could Change in 2021 [New Data]

Hubspot

Specifically, many business leaders are asking, "Will consumers continue to spend cautiously, or will they spend more freely in 2021?". Here's what they said and tips for how to navigate future spending behaviors. How Consumers Will Spend Money in the Next Year.

Sales Time Management: How to Spend More Time Selling

SalesIntel

They could spend hours looking for someone’s contact information. Avoid putting your efforts into the tasks that you could have spent less time on – for instance, preparing a detailed presentation for a client with a low spending ability.

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. How to balance efforts and spending between the top two priority areas for B2B firms.

Study Finds Marketers Are Increasing Spend on Original Video Content

KoMarketing Associates

Marketers continue to increase the amount of money they spend on digital video content, but how much of it is original? To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. Statistics showed that marketers will spend upwards of $10 million on digital/mobile video advertising this year, and $4.7 million will go toward original content. This is a 68 percent year-over-year increase dating back to 2016.

How to use lead nurturing to increase B2B sales without spending more on marketing

Sales Lead Insights

It seems that most business-to-business companies who sell products or services spend 90% to 95% of their marketing budget on enhancing their “image” or generating more sales leads, and only 5% to 10% of their budgets on turning known prospects into customers. Instead, you can boost sales without spending more money, by working with the leads you already have. Instead of spending more money on additional lead-generation campaigns, go through your current database.

Are you investing in or spending your email subscribers’ trust?

Litmus

The post Are you investing in or spending your email subscribers’ trust? In a recent episode of Delivering , we discussed the idea of building trust in email marketing.

Holiday Spending in 2015: Who’s Planning to Spend More This Year?

Oracle

For example, the overall amount of money a consumer was expected to spend on average via holiday shopping was $791. Women Increase Spend. As you can see from the chart above, when you compare the top set of numbers with the bottom set of numbers, men are actually planning to spend slightly less this year than they planned to spend last year. But take a look the amount women are expected to spend ($734) over last year’s projected spend ($646).

Everyday Behavioral Science and Web Design for Marketers

Speaker: Brian Massey, Founder of Conversion Sciences LLC

The days of "Launch and See" are over. No longer will we exhaust our budgets and then find out if it was money well-spent. This is because the design process is getting smarter. Brian Massey will show you how data gathering during design will ensure your campaigns have high conversion rates and fast ROI on your spend. We're going to cover a lot of very important ground for digital marketers and business owners.

Which Social Media Channels Do Consumers Spend the Most Time On? [New Data]

Hubspot

We surveyed 301 people and asked, " Which social media platform do you spend the most time on each week? " While most consumers may spend most of their time on Facebook and YouTube , that doesn’t mean you should dedicate all your efforts entirely to those platforms.

Consumer Spending by Generation: Who Spends the Most and What Are They Buying?

ClearVoice

Learn fascinating facts about consumer spending by generation to inform your #marketing strategy, ad campaigns, and #contentmarketing topics. Delving into consumer spending by generation. 20% noted they’d spend money on fashion. And 15% will spend money on travel.

3 Essential Components to Build a Successful Marketing Spend Pitch

SmartBug Media

Getting buy-in from the leadership team for your marketing spend can be a daunting task, especially when marketing has traditionally had a reputation of contributing little to the overall revenue goals of a business.

Do CMOs Really Spend More on MarTech Than CIOs? A New Study Says No.

Customer Experience Matrix

Actually, the study estimates spending on 20 technologies and 12 corporate functional areas across 16 enterprise industries in eight regions and 53 countries, comparing the amounts funded by IT departments and by business departments. Slightly more than half of the marketing spend is business-funded, which presumably means it’s spent by CMOs. That wouldn’t be the case if martech spend were equal to all other tech spending combined.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

Optimize Your PPC Spend

Salesfusion

The post Optimize Your PPC Spend appeared first on Salesfusion. Best Practices Customer Interaction Social Media Marketing Campaign

COVID-19's Surprising Impact on Marketing Spending

B2B Marketing Directions

And the findings about marketing spending are particularly interesting - and a little surprising. This post will discuss what the survey results reveal about the impact of COVID-19 on marketing spending. In May, respondents, on average, said they were spending 23.2%

Are You Spending Enough on Online Marketing?

The Effective Marketer

Although the level of marketing spend doesn’t usually correlate to marketing effectiveness, it is useful to know how others in your industry or other companies of similar size are spending their money on marketing. Marketing Budget Marketing Strategy allocation benchmark budget comparison forrester metrics spend

Stop Blindly Spending On Digital (And Start Doing This)

Marketing Insider Group

The biggest challenge we see our clients facing in the shift towards digital spend is the blind transition of dollars. The main challenge is how to shift the spend while presenting the brand in a way that resonates and engages with their digital consumer? Brands spend too much on paid promotion. I think all of us in content marketing welcome the shift in advertising spend decisions from people to robots, machines, or algorithms. Digital. Native. Mobile. Social.

The Ultimate Buyer’s Guide for Sales Enablement Platforms

According to Gartner, 15% of all technology spending in 2021 is predicted to go toward sales enablement technology. When identifying a platform that bridges the gap between sales, marketing and customers while staying within budget, the selection process quickly becomes overwhelming. So, what features do you need to consider? What questions should you ask? Our buyer’s guide will help you evaluate your options and find the sales enablement solution best suited to your needs.

What Is Return on Ad Spend (ROAS)?

ClearVoice

What is return on ad spend? Return on ad spend, also known as ROAS, measures the financial results of paid ads you’ve placed for your business. Knowing your return on ad spending helps you both advertise and spend more wisely. How to calculate return on ad spend.

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