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61% of Marketers Anticipate Their Spending to Increase ‘Somewhat Significantly’

KoMarketing Associates

Some marketers are bracing for the impact of an economic downturn, but new research suggests that many of them still expect to increase their spending throughout 2023. While this is a drop from the 68% of marketers who said the same in regard to 2022, it is a significant increase from the 41% who thought their spending would rise in 2021.

Spending 274
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Martech spending falls to lowest level in 10 years

Martech

Marketing technology spending fell this year, reaching its lowest level in a decade, according to a new Gartner report. in 2023, according to Gartner’s 2024 CMO Spend Survey. Spending also fell for staff and agencies, while paid media grew. The post Martech spending falls to lowest level in 10 years appeared first on MarTech.

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Report: Marketers to Spend Less on Customer Initiatives as Budgets Fall

KoMarketing Associates

Statistics derived from the survey indicated that marketing spend on brand building, the customer experience , and CRM is projected to fall by about 50%, compared to data from last year’s report. The majority of marketers (69.9%) now spend most of their time managing the present, rather than just 30.1% in February 2022.

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60% of Digital Marketing Spend Now Goes Toward Paid Channels

KoMarketing Associates

Gartner recently published “The State of Marketing Budget and Strategy 2022” report, and statistics suggested that the majority of digital marketing spend (60%) is now allocated to paid channels. Specifically, 10.1% goes toward social advertising, while 9.8% is dedicated to search advertising. Approximately 9.3%

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Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

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69% of Marketers Intend on Boosting Their Martech Spend

KoMarketing Associates

Statistics indicated that the majority of marketers (69%) intend on increasing their martech spend in the coming months. The CMO Council, in conjunction with Televerde, recently published the “Rising Above the Fray” report.

Spending 292
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Video ad spend expected to rise 16%, surpassing linear TV this year

Martech

digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year, according to projections from IAB’s “2024 Digital Ad Spend & Strategy Report.” 2024 is projected to be the first year where more spend is committed to digital video than linear TV. Why we care. billion, up 12% YoY.

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A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle.

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So What. So What's Changed?: A Conversation on Customer Engagement for 2022 and Beyond

Speaker: Peter Turley, Author and Award-Winning Marketing & Sales Speaker

Like it or not, during the pandemic, with most of us spending more time than ever at our screens, the average attention span has fallen below the standard set by the goldfish — below six seconds. Our job isn’t to remain stalwart in the face of this trend, but to tailor the way we present our business that meets the buyer where they are now.

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Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

How to spend less time and gather higher quality leads. Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience. In this webinar, she’ll dive into: What engagement actually is and how it impacts your pipeline.

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

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Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

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Lead Generation Checklist

You spend time, energy, and money doing demand generation to capture leads, but it's how you manage them that makes the difference between success and failure. This lead generation checklist will help you better manage your leads and give you the best chance of success. Download the checklist today!

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The Ultimate Buyer’s Guide for Sales Enablement Platforms

According to Gartner, 15% of all technology spending in 2021 is predicted to go toward sales enablement technology. When identifying a platform that bridges the gap between sales, marketing, and customers while staying within budget, the selection process quickly becomes overwhelming. So, what features do you need to consider?

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The Top 3 Tips for Writing Successful White Papers

To avoid spending too many stakeholder hours - and too much money - on an ineffectual white paper, check out our article with some high-impact tips for writing effective white papers within specialized industry verticals. It may even damage your organization's reputation.