10 Things to Do When Marketing Spend is On Hold

The Point

There’s plenty of debate online about the merits of marketing spend in a recession, but the reality is that many B2B firms are currently cutting back on large-scale investment. 10 Things to Do When Marketing Spend is On Hold Click To Tweet.

How to increase revenue without increasing spend

ClickZ

You can download the free e-book, The Digital Advertiser’s Guide to Uncovering Hidden Revenue Opportunities Without Increasing Spend, from ClickZ. The best place to start when deciding how to optimize your existing ad spend is to take inventory of what’s already working for you—and what isn’t.

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What is Marketing Spend?

ClearVoice

What is marketing spend? Those expenses make up your marketing spend. Research and analyze before setting your marketing spend. When you’re working on the company budget, don’t randomly pick a number for your marketing spend. Marketing spend isn’t a single line item.

How to Spend Less Time Leaving Voicemails

Zoominfo

As you can see, there’s a productivity problem – sales reps are spending a significant part of their day leaving voicemails, despite the fact that their voicemails are often ineffective. You may not be able to get rid of voicemails completely – but with the right tactics, you can spend more time talking to prospects, and less time leaving voicemails. Four Ways to Spend Less Time Leaving Voicemails.

The Retailer’s Playbook for Customer Acquisition

This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.

What Do Freshly Funded Companies Spend Investor’s Money On?

Zoominfo

There is no shortage of articles that provide advice on HOW to spend investor’s money. When companies raise money, what they spend it on after (physical space, a digital presence, marketing, and advertising) isn’t all too surprising.

B2B Digital Advertising Spend Growth Stays Steady in 2020 While Everything Else Changes

KoMarketing Associates

B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. This substantial increase in ad spend is good news for publishers and ad platforms. Last year B2B digital ad spend was up 21.6%.

Digital ad spend: Paid search continues to dominate in 2019

ClickZ

The survey included marketers from B2B and B2C companies, each of whom are responsible for an annual digital advertising spend of between $1-9 million (69%) and 10M-49M (31%). Paid search is the clear winner when it comes to digital ad spend, with respondents indicating that paid search comprises 40% of their digital ad budgets. Trends that will influence 2020 spending. We can expect to see ad spend increase on social platforms throughout 2019 and into 2020.

34% of Businesses Intend to Decrease B2B Tech Spend Due to COVID-19

KoMarketing Associates

LinkedIn recently published the “Age of Agility” global report, and statistics showed that most businesses (34%) intend to decrease their technology spending, compared to pre-COVID-19 spending levels.

Key Insights: Marketers pivot strategy to change, microscopic view of ad spend, and more

ClickZ

Even though people are staying indoors and spending more than usual screen time on social media, this is one segment that has taken the largest withdrawal. Pulse survey insights on marketing technology spend. An industry-wise look at advertising spend.

3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

How to use lead nurturing to increase B2B sales without spending more on marketing

Sales Lead Insights

It seems that most business-to-business companies who sell products or services spend 90% to 95% of their marketing budget on enhancing their “image” or generating more sales leads, and only 5% to 10% of their budgets on turning known prospects into customers. Instead, you can boost sales without spending more money, by working with the leads you already have. Instead of spending more money on additional lead-generation campaigns, go through your current database.

For CMOs and Martech It's Not About Spending, It's About the Right Spending

Oracle

But be that as it may, the good news, at least on the surface is more and more marketers agree that their company is spending the right amount on martech as seen in the eMarketer chart below. Ok great, marketers are spending more on martech. Are they spending their money wisely or are they merely spending to spend so they can tell boast that "we increased our spending on martech by 25% last year?" It's not about data.

Report: 49% of B2B Buyers Have Decreased Tech Spend Over COVID-19

KoMarketing Associates

TrustRadius recently published its “2021 B2B Buying Disconnect” report, and statistics showed that 49% of B2B buyers decreased technology spending over the course of 2020, primarily due to the impact of COVID-19.

Report: 69% of B2B Marketers to Increase Digital Advertising Spend Amidst Pandemic

KoMarketing Associates

Gartner recently released Part 2 of “The Annual CMO Spend Survey,” and statistics showed that 69% of B2B marketers intend to increase their budget for digital advertising, while 18% expect to dedicate at least the same amount as before.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation

What Is Return on Ad Spend (ROAS)?

ClearVoice

What is return on ad spend? Return on ad spend, also known as ROAS, measures the financial results of paid ads you’ve placed for your business. Knowing your return on ad spending helps you both advertise and spend more wisely. How to calculate return on ad spend.

ROAS 52

Study Finds Marketers Are Increasing Spend on Original Video Content

KoMarketing Associates

Marketers continue to increase the amount of money they spend on digital video content, but how much of it is original? To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. Statistics showed that marketers will spend upwards of $10 million on digital/mobile video advertising this year, and $4.7 million will go toward original content. This is a 68 percent year-over-year increase dating back to 2016.

Holiday Spending in 2015: Who’s Planning to Spend More This Year?

Oracle

For example, the overall amount of money a consumer was expected to spend on average via holiday shopping was $791. Women Increase Spend. As you can see from the chart above, when you compare the top set of numbers with the bottom set of numbers, men are actually planning to spend slightly less this year than they planned to spend last year. But take a look the amount women are expected to spend ($734) over last year’s projected spend ($646).

Are you investing in or spending your email subscribers’ trust?

Litmus

The post Are you investing in or spending your email subscribers’ trust? In a recent episode of Delivering , we discussed the idea of building trust in email marketing.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure

3 Essential Components to Build a Successful Marketing Spend Pitch

SmartBug Media

Getting buy-in from the leadership team for your marketing spend can be a daunting task, especially when marketing has traditionally had a reputation of contributing little to the overall revenue goals of a business.

COVID-19's Surprising Impact on Marketing Spending

B2B Marketing Directions

And the findings about marketing spending are particularly interesting - and a little surprising. This post will discuss what the survey results reveal about the impact of COVID-19 on marketing spending. In May, respondents, on average, said they were spending 23.2%

Do CMOs Really Spend More on MarTech Than CIOs? A New Study Says No.

Customer Experience Matrix

Actually, the study estimates spending on 20 technologies and 12 corporate functional areas across 16 enterprise industries in eight regions and 53 countries, comparing the amounts funded by IT departments and by business departments. Slightly more than half of the marketing spend is business-funded, which presumably means it’s spent by CMOs. That wouldn’t be the case if martech spend were equal to all other tech spending combined.

Optimize Your PPC Spend

Salesfusion

The post Optimize Your PPC Spend appeared first on Salesfusion. Best Practices Customer Interaction Social Media Marketing Campaign

Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

How to spend less time and gather higher quality leads. A shift is occurring for B2B Marketers. We were measured by the number of leads we generate.

Are You Spending Enough on Online Marketing?

The Effective Marketer

Although the level of marketing spend doesn’t usually correlate to marketing effectiveness, it is useful to know how others in your industry or other companies of similar size are spending their money on marketing. Marketing Budget Marketing Strategy allocation benchmark budget comparison forrester metrics spend

Stop Blindly Spending On Digital (And Start Doing This)

Marketing Insider Group

The biggest challenge we see our clients facing in the shift towards digital spend is the blind transition of dollars. The main challenge is how to shift the spend while presenting the brand in a way that resonates and engages with their digital consumer? Brands spend too much on paid promotion. I think all of us in content marketing welcome the shift in advertising spend decisions from people to robots, machines, or algorithms. Digital. Native. Mobile. Social.

B2B Reads: Live Videos, Programmatic Ad Spending, and When ‘Less is More’

Heinz Marketing

Two-Thirds Of Brands Plan To Increase Their Programmatic Ad Spending, Study Finds. Some interesting study results on what companies are planning to do with their programmatic ad spending.

Are you Spending your Marketing Budget on Innovation or Integration?

xiQ

The post Are you Spending your Marketing Budget on Innovation or Integration? The current state of sales and marketing technology is composed of over 7000 solutions. Today, with ABM on the rise there is an increasing demand for sales and marketing to work in unison.

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. How to balance efforts and spending between the top two priority areas for B2B firms.

How Much Should You Be Spending On B2B Marketing?

The Forward Observer

How much to spend, how to allocate the budget line items. For instance, when they estimate that a potential new customer will spend $300/month on an average contract lifetime of say, five years, they know that that customer will generate $18,000 for the life of the contract. From that $18,000 they estimate the gross profit, what they’re willing to spend to get the customer and how many customers they want to attract.

Building and spending social media equity

Biznology

Don’t just keep on building up brand equity and good faith online ad infinitum — spend it as fast as you make it. The biggest mistake that I see on a daily basis when it comes to some of the best social media engagement strategies is that folks tend to be afraid to spend any of the good will — the equity — that’s built up, over time. You can’t save social media equity, you can only build it and spend it.

Ad Display Best Practices- Where You Should Spend

PureB2B

Furthermore, how will you know if it’ll be worth the spend? Figuring out which ones work for you is ultimately up to the goals and spend you have for your campaigns. Think of how you can maximize you spend by leveraging what people are currently searching. You’ve done the work.

5 In-App Spending Trends to Watch

Martech Advisor

In Q3, Smaato’s Global In-App Advertising Trends report uncovered a number of new spending trends with significant implications for publishers and advertisers alike. In-App Spending and eCPMs on the Rise. Spending Surges in the Middle East and North Africa (MENA).

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

Headline Roundup: Intent Data Forecasts, Spend Concerns

Aberdeen HCM Essentials

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) Let Buyer Intent Signals Help You Save Ad Spend. The post Headline Roundup: Intent Data Forecasts, Spend Concerns appeared first on Aberdeen. CMO Essentials Featured Articles ad spend ad targeting B2b buyer intent content marketing intent data intent data industry intent data strategy