How Much Time Do You Spend Thinking About the Future?

Vision Edge Marketing

While there’s no hard and fast rule on how much a leader should spend thinking about the future, there are various articles that suggest at least 10 hours a week. The post How Much Time Do You Spend Thinking About the Future?

10 Things to Do When Marketing Spend is On Hold

The Point

There’s plenty of debate online about the merits of marketing spend in a recession, but the reality is that many B2B firms are currently cutting back on large-scale investment. 10 Things to Do When Marketing Spend is On Hold Click To Tweet.

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Getting the Most Out of Paid Media Spend in 2022

FunnelEnvy

By the year 2023, video ad spending on social networks in the U.S. Part of this is a result of the pandemic of 2020, which caused an initial reduction in paid media prices due to reduced spending that later corrected after advertisers realized the new importance of digital reach.

Five Impacts of CMO Budget Cuts – Gartner 2021 CMO Spend Survey

Webbiquity

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4%

The Retailer’s Playbook for Customer Acquisition

This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.

69% of Marketers Intend on Boosting Their Martech Spend

KoMarketing Associates

Statistics indicated that the majority of marketers (69%) intend on increasing their martech spend in the coming months. Investing in marketing technology, also known as martech, has not always been a top priority for companies.

Report: Marketers Seeing Customers Spend Less Time Reading Emails

KoMarketing Associates

Now, new research suggests that they may want to focus on timing their emails more precisely, as customers spend less time reading them. Marketers have relied on email marketing as a way to reach out to their customers for years.

How to increase revenue without increasing spend

ClickZ

You can download the free e-book, The Digital Advertiser’s Guide to Uncovering Hidden Revenue Opportunities Without Increasing Spend, from ClickZ. The best place to start when deciding how to optimize your existing ad spend is to take inventory of what’s already working for you—and what isn’t.

How LiveIntenters spend time with loved ones

Liveintent

With Valentine’s Day right around the corner, we asked our awesome community of LiveIntenters how they spend time with loved ones (family, pets, and friends included!). The post How LiveIntenters spend time with loved ones appeared first on LiveIntent Blog.

Spend Transparency for Life Sciences

Ataccama

Produce reliable spend reporting, get a single view of your customers, and improve your marketing and sales efficiency. Solutions

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure

How To Determine Your 2021 Digital Advertising Spend

ATAK Interactive

We are in a digital era and many companies are shifting to spending their money on digital advertising as most consumers are on the internet. Every business, no matter what sector they are in, wants to make the most out of each dollar they spend on advertising.

How to Spend Less Time Leaving Voicemails

Zoominfo

As you can see, there’s a productivity problem – sales reps are spending a significant part of their day leaving voicemails, despite the fact that their voicemails are often ineffective. You may not be able to get rid of voicemails completely – but with the right tactics, you can spend more time talking to prospects, and less time leaving voicemails. Four Ways to Spend Less Time Leaving Voicemails.

Holiday 2021 Spending Projections & Consumer Trends

Matchcraft

Are you and your advertisers ready for the challenges that this holiday season will bring? Understanding this season’s trends and obstacles will help you get a head start on making your marketing strategy effective.

What is Marketing Spend?

ClearVoice

What is marketing spend? Those expenses make up your marketing spend. Research and analyze before setting your marketing spend. When you’re working on the company budget, don’t randomly pick a number for your marketing spend. Marketing spend isn’t a single line item.

So What. So What's Changed?: A Conversation on Customer Engagement for 2022 and Beyond

Speaker: Peter Turley, Author and Award-Winning Marketing & Sales Speaker

Join Peter Turley, author and award-winning marketing & sales speaker, for this insightful high-concept talk on modern customer engagement.

Five Impactful Ways to Improve Brand Image Without Spending a Lot

Webbiquity

The post Five Impactful Ways to Improve Brand Image Without Spending a Lot appeared first on B2B Marketing Blog | Webbiquity. Guest post by Dylan Berger. Branding is one of the most important aspects of business success.

85% of B2B Marketers Not Spending Enough Time on Content Amplification

KoMarketing Associates

At the moment, the majority of B2B marketers (85%) say that they are not spending enough time on amplification in their content marketing programs. Most respondents (80%) claimed that they do not spend enough time on content amplification due to a lack of time.

What Do Freshly Funded Companies Spend Investor’s Money On?

Zoominfo

There is no shortage of articles that provide advice on HOW to spend investor’s money. When companies raise money, what they spend it on after (physical space, a digital presence, marketing, and advertising) isn’t all too surprising.

Tech Spending to Grow, Signals [Mostly] Good Times for B2B Tech Ahead

Sword and the Script

Technology is a priority business investment for 2022; 53% of IT buyers expect tech spending to grow – and budgets will grow on average by 26%. The next year or so is looking rosy in terms of tech spending. Tech spending set to grow. The driving forces behind tech spending.

Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

A shift is occurring for B2B Marketers. We were measured by the number of leads we generate. So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. Over time, we’ve become much better at measuring conversion rates and lead quality. Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. But as a B2B Marketer, what does engagement mean? How can you get there? How do you measure it? How do you show value to the business? Where does lead gen and lead quality fit in? Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience.

B2B Digital Advertising Spend Growth Stays Steady in 2020 While Everything Else Changes

KoMarketing Associates

B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. This substantial increase in ad spend is good news for publishers and ad platforms. Last year B2B digital ad spend was up 21.6%.

34% of Businesses Intend to Decrease B2B Tech Spend Due to COVID-19

KoMarketing Associates

LinkedIn recently published the “Age of Agility” global report, and statistics showed that most businesses (34%) intend to decrease their technology spending, compared to pre-COVID-19 spending levels.

Are you investing in or spending your email subscribers’ trust?

Litmus

The post Are you investing in or spending your email subscribers’ trust? In a recent episode of Delivering , we discussed the idea of building trust in email marketing.

Digital ad spend: Paid search continues to dominate in 2019

ClickZ

The survey included marketers from B2B and B2C companies, each of whom are responsible for an annual digital advertising spend of between $1-9 million (69%) and 10M-49M (31%). Paid search is the clear winner when it comes to digital ad spend, with respondents indicating that paid search comprises 40% of their digital ad budgets. Trends that will influence 2020 spending. We can expect to see ad spend increase on social platforms throughout 2019 and into 2020.

3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

How Much Should You Be Spending On Marketing Next Year?

Ignite

How much are they spending? Of the many budgets within a company, the marketing budget is often the easiest to scrutinize. All the “what ifs” tend to creep up in the mind: Are we doing it right? Was that the right decision for the money? Should more money go here and less go there?

89% of Marketers to Spend More on Martech in 2021 Than They Did Last Year

KoMarketing Associates

Tealium recently published its “State of the Customer Data Platform” report for 2021, and statistics showed that the majority of marketers (89%) will spend more on martech than they did in 2020.

The 10 Best Ways To Spend Your B2B Paid Media Budget In 2022

Forrester Digital Transformation

What's the best way to spend your paid media advertising budget in 2022? Forrester Principal Analyst John Arnold shares the 10 best ideas. Account-Based Marketing (ABM) Advertising B2B Marketing

What’s The Alternative To Spending $7 Million On A Super Bowl Ad? via @sejournal, @gregjarboe

Search Engine Journal

Discover 5 alternatives to spending $7 Million on a Super Bowl ad. The post What’s The Alternative To Spending $7 Million On A Super Bowl Ad? Prevent brands from starting a bonfire of the vanities during 2023’s Big Game.

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. The results included a few expected areas of consensus but also some surprising divergence of opinions. Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. But doing it effectively to optimize results is also the top challenge marketers face. Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. And there's one promising avenue many marketers may be under-investing in. This webinar not only summarizes the issues raised in the study but also offers guidance from multiple sources on how to address the challenges of today's B2B marketers.

Do CMOs Really Spend More on MarTech Than CIOs? A New Study Says No.

Customer Experience Matrix

Actually, the study estimates spending on 20 technologies and 12 corporate functional areas across 16 enterprise industries in eight regions and 53 countries, comparing the amounts funded by IT departments and by business departments. Slightly more than half of the marketing spend is business-funded, which presumably means it’s spent by CMOs. That wouldn’t be the case if martech spend were equal to all other tech spending combined.

Are You Spending Enough on Online Marketing?

The Effective Marketer

Although the level of marketing spend doesn’t usually correlate to marketing effectiveness, it is useful to know how others in your industry or other companies of similar size are spending their money on marketing. Marketing Budget Marketing Strategy allocation benchmark budget comparison forrester metrics spend

Spiceworks Ziff Davis Study Reveals that Hardware Remains the Top Category for IT Spend Despite the Rush to the Cloud

SWZD

The business world is going hybrid, causing sudden shifts in hardware tech adoption. SWZD’s hardware portion of the 2022 State of IT melds historical and current data to offer unparalleled clarity into the state of hardware now and in the future. Blogs Press Releases

Key Insights: Marketers pivot strategy to change, microscopic view of ad spend, and more

ClickZ

Even though people are staying indoors and spending more than usual screen time on social media, this is one segment that has taken the largest withdrawal. Pulse survey insights on marketing technology spend. An industry-wise look at advertising spend.

Lead Generation Checklist

You spend time, energy, and money doing demand generation to capture leads, but it's how you manage them that makes the difference between success and failure. This lead generation checklist will help you better manage your leads and give you the best chance of success.

How Much Should You Be Spending On B2B Marketing?

The Forward Observer

How much to spend, how to allocate the budget line items. For instance, when they estimate that a potential new customer will spend $300/month on an average contract lifetime of say, five years, they know that that customer will generate $18,000 for the life of the contract. From that $18,000 they estimate the gross profit, what they’re willing to spend to get the customer and how many customers they want to attract.

3 Marketing Spend Trends Shaping 2021 Strategy

Allocadia

COVID-19 and the ensuing market-turbulence put marketing teams under a microscope to explain exactly where they are spending and pivoting marketing dollars – and how it is driving business results.

Building and spending social media equity

Biznology

Don’t just keep on building up brand equity and good faith online ad infinitum — spend it as fast as you make it. The biggest mistake that I see on a daily basis when it comes to some of the best social media engagement strategies is that folks tend to be afraid to spend any of the good will — the equity — that’s built up, over time. You can’t save social media equity, you can only build it and spend it.

Optimizing Your Advertising Spend with Website Personalization

Terminus

When intelligently paired with paid advertising tactics, website personalization can increase the efficiency of your marketing spend by 10-30%. By focusing on those accounts they were already investing in, they were able to maximize their ad spend with Web Experiences.

Everyday Behavioral Science and Web Design for Marketers

Speaker: Brian Massey, Founder of Conversion Sciences LLC

The days of "Launch and See" are over. No longer will we exhaust our budgets and then find out if it was money well-spent. This is because the design process is getting smarter. Brian Massey will show you how data gathering during design will ensure your campaigns have high conversion rates and fast ROI on your spend. We're going to cover a lot of very important ground for digital marketers and business owners.