10 Things to Do When Marketing Spend is On Hold

The Point

There’s plenty of debate online about the merits of marketing spend in a recession, but the reality is that many B2B firms are currently cutting back on large-scale investment. 10 Things to Do When Marketing Spend is On Hold Click To Tweet.

Digital ad spend: Paid search continues to dominate in 2019

ClickZ

The survey included marketers from B2B and B2C companies, each of whom are responsible for an annual digital advertising spend of between $1-9 million (69%) and 10M-49M (31%). Trends that will influence 2020 spending.

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Key Insights: Marketers pivot strategy to change, microscopic view of ad spend, and more

ClickZ

Even though people are staying indoors and spending more than usual screen time on social media, this is one segment that has taken the largest withdrawal. Pulse survey insights on marketing technology spend. An industry-wise look at advertising spend.

B2B Reads: Live Videos, Programmatic Ad Spending, and When ‘Less is More’

Heinz Marketing

Two-Thirds Of Brands Plan To Increase Their Programmatic Ad Spending, Study Finds. Some interesting study results on what companies are planning to do with their programmatic ad spending.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

Study Finds Marketers Are Increasing Spend on Original Video Content

KoMarketing Associates

Marketers continue to increase the amount of money they spend on digital video content, but how much of it is original? To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. Statistics showed that marketers will spend upwards of $10 million on digital/mobile video advertising this year, and $4.7 million will go toward original content. This is a 68 percent year-over-year increase dating back to 2016.

Report: 37% of Marketers Waste Marketing Spend as a Result of Poor Data

KoMarketing Associates

Many marketers struggle to harness valuable, accurate data, and new research shows that they are wasting their marketing spend and losing customers as a result.

Survey: Social Media Marketing Spend is on the Rise in 2019

KoMarketing Associates

Social Media Today recently published the results of the “Social Spending Survey” to take a closer look at how marketers are investing in social media channels ranging from Facebook to Instagram.

One-Third of Marketers Increased their Content Marketing Spend in 2018

KoMarketing Associates

Advertiser Perceptions recently conducted a survey of 300 marketers and discovered that one-third of them increased their spending on content marketing this year. About 53 percent are spending the same, while only 8 percent are spending less.

99% of Marketers Intend to Increase Spend on Digital Marketing Next Year

KoMarketing Associates

More than half of businesses intend to spend more time and money on social media marketing (64 percent) and a website (55 percent) in the next year.

3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

Digital Marketers Now Spend an Average of 18% of their Budget on Social Media

KoMarketing Associates

The American Marketing Association recently conducted the “Techlash Is Here” report, and statistics showed that the majority of average ad spend in the U.S. (18%) As U.S.

Is it Fraudulent to Spend Money on Lead Gen Without an ROI?

ViewPoint

Thinking back on my career, I realized early on that marketing spending of any sort, whether for people or programs, must be rooted in my ability (and our marketing department’s ability) to justify the expense.

The Plain English Guide to Return on Ad Spend (ROAS)

Hubspot

One of the calculations we need to run and metrics we need to track is return on ad spend (ROAS). The goal of your ads campaign, of course, will be to generate a positive return on your ad spend. However, how can you determine what that ad spend should be?

ROAS 54

Do CMOs Really Spend More on MarTech Than CIOs? A New Study Says No.

Customer Experience Matrix

Actually, the study estimates spending on 20 technologies and 12 corporate functional areas across 16 enterprise industries in eight regions and 53 countries, comparing the amounts funded by IT departments and by business departments. cio cmo marketing technology martech spending

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation

Stop Blindly Spending On Digital (And Start Doing This)

Marketing Insider Group

The biggest challenge we see our clients facing in the shift towards digital spend is the blind transition of dollars. The main challenge is how to shift the spend while presenting the brand in a way that resonates and engages with their digital consumer? Digital. Native. Mobile.

For CMOs and Martech It's Not About Spending, It's About the Right Spending

Modern Marketing

But be that as it may, the good news, at least on the surface is more and more marketers agree that their company is spending the right amount on martech as seen in the eMarketer chart below. Ok great, marketers are spending more on martech. It's not about data.

Headline Roundup: Intent Data Forecasts, Spend Concerns

Aberdeen

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) Let Buyer Intent Signals Help You Save Ad Spend.

Headline Roundup: Intent Data Forecasts, Spend Concerns

Aberdeen

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) Let Buyer Intent Signals Help You Save Ad Spend.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure

Are you Spending your Marketing Budget on Innovation or Integration?

xiQ

The post Are you Spending your Marketing Budget on Innovation or Integration? The current state of sales and marketing technology is composed of over 7000 solutions. Today, with ABM on the rise there is an increasing demand for sales and marketing to work in unison.

How to Spend Less Time Leaving Voicemails

Zoominfo

As you can see, there’s a productivity problem – sales reps are spending a significant part of their day leaving voicemails, despite the fact that their voicemails are often ineffective. Four Ways to Spend Less Time Leaving Voicemails.

How Much Should You Be Spending On B2B Marketing?

The Forward Observer

How much to spend, how to allocate the budget line items. For instance, when they estimate that a potential new customer will spend $300/month on an average contract lifetime of say, five years, they know that that customer will generate $18,000 for the life of the contract.

New Forecast Predicts Increase in Spend on Paid Search & Social Media Marketing

KoMarketing Associates

Zenith recently published its Advertising Expenditure Forecasts for marketers, and statistics showed that between 2017 and 2020, total spending on paid search in the U.S. Marketers and Social Media Spend. Over the next 12 months, marketers stated that they intend to spend as much as 16.3

Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

How to spend less time and gather higher quality leads. A shift is occurring for B2B Marketers. We were measured by the number of leads we generate.

Study: Marketers Projected to Spend $17.8M on Digital/Mobile Video in 2019

KoMarketing Associates

As video content continues to grow in prominence, new research suggests that marketers will spend more money on it throughout 2019 than in recent years. In 2019, marketers are projected to spend approximately $17.8 In 2019, marketers are expected to spend approximately $9.3

Building and spending social media equity

Biznology

Don’t just keep on building up brand equity and good faith online ad infinitum — spend it as fast as you make it. You can’t save social media equity, you can only build it and spend it.

Banking and Financial Services Sector Spends $67bn on Cloud

HG Data

Interestingly, companies within the Banking and Financial Services have a combined spend of just over $67 billion. Spending on virtual storage solutions to cut costs and drive efficiency was not deemed to be a top priority in the past.

How B2B Marketers Will Spend Their Budgets in 2014

Webbiquity

More than half of all survey respondents plan no changes in spending levels for direct mail, trade shows and telemarketing in the coming year, with larger shares of the remaining respondents planning budget increases rather than decreases.

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. How to balance efforts and spending between the top two priority areas for B2B firms.

Report: 68% of Marketers Struggle to Evaluate the Effectiveness of Digital Media Spend

KoMarketing Associates

Xaxis recently conducted “The US Outcome Media Report” and discovered that the majority of respondents (68 percent) agree that evaluating the effectiveness of their digital media spend has become more difficult over the past five years, despite having resources such as KPIs.

Exploit the hours employees spend on social media

Biznology

The post Exploit the hours employees spend on social media appeared first on Biznology. When Dan Krueger and I send out our Gerris Corp influencer marketing emails, we time the mail-merged blast for around nine on the morning, East Coast time on a Tuesday.

HG Insights Enriches Salesforce CRM with Granular IT Spend Intelligence

HG Data

IT Spend intelligence. With the introduction of IT Spend intelligence in HG for Salesforce, you can leverage granular IT budgets directly in Salesforce, allowing you to segment prospects based on 135 different software and hardware budget spend categories.

[Case Study] Facebook and Instagram Ads: $2,500 Ad Spend and +350% ROI

Bannersnack

When you have competition, you may think that increasing your Facebook and Instagram ad spend can bring better results. According to Statista, there are over 7 million active advertisers on Facebook. Some of them are most likely targeting the same audience as you are.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. Download this eBook to discover a list of best practices for selling to government agencies, and tips on how to increase your chances of success.

How B2B Marketers Will Spend Their Budgets in 2014

Webbiquity

More than half of all survey respondents plan no changes in spending levels for direct mail, trade shows and telemarketing in the coming year, with larger shares of the remaining respondents planning budget increases rather than decreases.