HG Insights Spend Model

HG Data

A data-driven approach, based on proven methods to provide a forward-facing 12-month projection of IT spend The HG Insights Spend Model is a forward-facing 12-month projection of IT spend across an organization, with spend related to internal operational IT.

60% of Digital Marketing Spend Now Goes Toward Paid Channels

KoMarketing Associates

Gartner recently published “The State of Marketing Budget and Strategy 2022” report, and statistics suggested that the majority of digital marketing spend (60%) is now allocated to paid channels.


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How Much Time Do You Spend Thinking About the Future?

Vision Edge Marketing

While there’s no hard and fast rule on how much a leader should spend thinking about the future, there are various articles that suggest at least 10 hours a week. The post How Much Time Do You Spend Thinking About the Future?

10 Things to Do When Marketing Spend is On Hold

The Point

There’s plenty of debate online about the merits of marketing spend in a recession, but the reality is that many B2B firms are currently cutting back on large-scale investment. 10 Things to Do When Marketing Spend is On Hold Click To Tweet.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Five Impacts of CMO Budget Cuts – Gartner 2021 CMO Spend Survey


According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4%

How to increase revenue without increasing spend


You can download the free e-book, The Digital Advertiser’s Guide to Uncovering Hidden Revenue Opportunities Without Increasing Spend, from ClickZ. The best place to start when deciding how to optimize your existing ad spend is to take inventory of what’s already working for you—and what isn’t.

Report: Marketers Seeing Customers Spend Less Time Reading Emails

KoMarketing Associates

Now, new research suggests that they may want to focus on timing their emails more precisely, as customers spend less time reading them. Marketers have relied on email marketing as a way to reach out to their customers for years.

4 Ways Tech Marketers Can Spend Excess Budget in Q4 to succeed in 2022


Blogs 2022 tech buyer trends B2B Intent Data B2B Marketing B2B tech full-funnel marketing Lead Generation marketing spend Q4 excess SWZD B2B intent data tech marketers tech marketingHow can tech marketers with excess budget in Q421 maximize the impact and plan for a successful 2022?

Getting the Most Out of Paid Media Spend in 2022


By the year 2023, video ad spending on social networks in the U.S. Part of this is a result of the pandemic of 2020, which caused an initial reduction in paid media prices due to reduced spending that later corrected after advertisers realized the new importance of digital reach.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure

Tech Spending Plans Up, Despite Recession Fears


Recession or not, tech spending will thrive — early State of IT data urges vendors to keep investing in sales and marketing. Learn why. Blogs customer retention

IT Spending, 2022 to 2023: How Does Your Organization Compare?


As we approach the transition from 2022 to 2023, our perennial interest in IT spending is amplified by the current macroeconomic context — i.e., inflation, rising interest rates, volatile stock and cryptocurrency markets, and other sources of uncertainty.

How to Spend Less Time Leaving Voicemails


As you can see, there’s a productivity problem – sales reps are spending a significant part of their day leaving voicemails, despite the fact that their voicemails are often ineffective. You may not be able to get rid of voicemails completely – but with the right tactics, you can spend more time talking to prospects, and less time leaving voicemails. Four Ways to Spend Less Time Leaving Voicemails.

How To Determine Your 2021 Digital Advertising Spend

ATAK Interactive

We are in a digital era and many companies are shifting to spending their money on digital advertising as most consumers are on the internet. Every business, no matter what sector they are in, wants to make the most out of each dollar they spend on advertising.

So What. So What's Changed?: A Conversation on Customer Engagement for 2022 and Beyond

Speaker: Peter Turley, Author and Award-Winning Marketing & Sales Speaker

Join Peter Turley, author and award-winning marketing & sales speaker, for this insightful high-concept talk on modern customer engagement.

What is Marketing Spend?


What is marketing spend? Those expenses make up your marketing spend. Research and analyze before setting your marketing spend. When you’re working on the company budget, don’t randomly pick a number for your marketing spend. Marketing spend isn’t a single line item.

How LiveIntenters spend time with loved ones


With Valentine’s Day right around the corner, we asked our awesome community of LiveIntenters how they spend time with loved ones (family, pets, and friends included!). The post How LiveIntenters spend time with loved ones appeared first on LiveIntent Blog.

Holiday 2021 Spending Projections & Consumer Trends


Are you and your advertisers ready for the challenges that this holiday season will bring? Understanding this season’s trends and obstacles will help you get a head start on making your marketing strategy effective.

Five Impactful Ways to Improve Brand Image Without Spending a Lot


The post Five Impactful Ways to Improve Brand Image Without Spending a Lot appeared first on B2B Marketing Blog | Webbiquity. Guest post by Dylan Berger. Branding is one of the most important aspects of business success.

Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

A shift is occurring for B2B Marketers. We were measured by the number of leads we generate. So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. Over time, we’ve become much better at measuring conversion rates and lead quality. Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. But as a B2B Marketer, what does engagement mean? How can you get there? How do you measure it? How do you show value to the business? Where does lead gen and lead quality fit in? Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience.

What Do Freshly Funded Companies Spend Investor’s Money On?


There is no shortage of articles that provide advice on HOW to spend investor’s money. When companies raise money, what they spend it on after (physical space, a digital presence, marketing, and advertising) isn’t all too surprising.

85% of B2B Marketers Not Spending Enough Time on Content Amplification

KoMarketing Associates

At the moment, the majority of B2B marketers (85%) say that they are not spending enough time on amplification in their content marketing programs. Most respondents (80%) claimed that they do not spend enough time on content amplification due to a lack of time.

Spend Transparency for Life Sciences


Produce reliable spend reporting, get a single view of your customers, and improve your marketing and sales efficiency. Solutions

B2B Digital Advertising Spend Growth Stays Steady in 2020 While Everything Else Changes

KoMarketing Associates

B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. This substantial increase in ad spend is good news for publishers and ad platforms. Last year B2B digital ad spend was up 21.6%.

3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

Tech Spending to Grow, Signals [Mostly] Good Times for B2B Tech Ahead

Sword and the Script

Technology is a priority business investment for 2022; 53% of IT buyers expect tech spending to grow – and budgets will grow on average by 26%. The next year or so is looking rosy in terms of tech spending. Tech spending set to grow. The driving forces behind tech spending.

Nine Brand Promotion Tactics You Can Use Without Spending a Fortune


In fact, there are many effective marketing techniques you can use without spending a fortune. Budgeting helps you stay in control of not just the money you’re planning to spend but the money you expect to receive—your return on investment. Guest post by Daria Masson.

34% of Businesses Intend to Decrease B2B Tech Spend Due to COVID-19

KoMarketing Associates

LinkedIn recently published the “Age of Agility” global report, and statistics showed that most businesses (34%) intend to decrease their technology spending, compared to pre-COVID-19 spending levels.

Digital ad spend: Paid search continues to dominate in 2019


The survey included marketers from B2B and B2C companies, each of whom are responsible for an annual digital advertising spend of between $1-9 million (69%) and 10M-49M (31%). Paid search is the clear winner when it comes to digital ad spend, with respondents indicating that paid search comprises 40% of their digital ad budgets. Trends that will influence 2020 spending. We can expect to see ad spend increase on social platforms throughout 2019 and into 2020.

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. The results included a few expected areas of consensus but also some surprising divergence of opinions. Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. But doing it effectively to optimize results is also the top challenge marketers face. Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. And there's one promising avenue many marketers may be under-investing in. This webinar not only summarizes the issues raised in the study but also offers guidance from multiple sources on how to address the challenges of today's B2B marketers.

Facebook Ads Benchmarks: Optimize Your Facebook Spend


The post Facebook Ads Benchmarks: Optimize Your Facebook Spend appeared first on metadata.io. In this data-backed guide, we’ll walk you through the most recent Facebook Ads Benchmark data. We’ll cover: The most popular CTAs on Facebook What is a good CTR for Facebook ads?

Are you investing in or spending your email subscribers’ trust?


The post Are you investing in or spending your email subscribers’ trust? In a recent episode of Delivering , we discussed the idea of building trust in email marketing.

CX Agility in Retail: How to Maximize Shopper Loyalty & Spend

Aberdeen HCM Essentials

CX Agility in Retail: How to Maximize Shopper Loyalty & Spend Forging the path to shopper loyalty and profitable growth, CX has become the only long-term differentiator retailers can rely on to grow and succeed. Research Report.

5 Proven Tips to Spend Less Time on Emails and Reclaim Your Productivity

Benchmark Email

Do you spend too much time on emails? They support us in everything from… The post 5 Proven Tips to Spend Less Time on Emails and Reclaim Your Productivity appeared first on Benchmark Email.

Lead Generation Checklist

You spend time, energy, and money doing demand generation to capture leads, but it's how you manage them that makes the difference between success and failure. This lead generation checklist will help you better manage your leads and give you the best chance of success.

89% of Marketers to Spend More on Martech in 2021 Than They Did Last Year

KoMarketing Associates

Tealium recently published its “State of the Customer Data Platform” report for 2021, and statistics showed that the majority of marketers (89%) will spend more on martech than they did in 2020.

6sense Fuels 800X ROI on Ad Spend for Five9


By switching to the 6sense Revenue AI platform, Five9 has realized: >800X ROI on ad spend. >3X Team members realized they were spending too much time manually tying data together on spreadsheets and sharing them via email.

Do CMOs Really Spend More on MarTech Than CIOs? A New Study Says No.

Customer Experience Matrix

Actually, the study estimates spending on 20 technologies and 12 corporate functional areas across 16 enterprise industries in eight regions and 53 countries, comparing the amounts funded by IT departments and by business departments. Slightly more than half of the marketing spend is business-funded, which presumably means it’s spent by CMOs. That wouldn’t be the case if martech spend were equal to all other tech spending combined.

Are You Spending Enough on Online Marketing?

The Effective Marketer

Although the level of marketing spend doesn’t usually correlate to marketing effectiveness, it is useful to know how others in your industry or other companies of similar size are spending their money on marketing. Marketing Budget Marketing Strategy allocation benchmark budget comparison forrester metrics spend

Everyday Behavioral Science and Web Design for Marketers

Speaker: Brian Massey, Founder of Conversion Sciences LLC

The days of "Launch and See" are over. No longer will we exhaust our budgets and then find out if it was money well-spent. This is because the design process is getting smarter. Brian Massey will show you how data gathering during design will ensure your campaigns have high conversion rates and fast ROI on your spend. We're going to cover a lot of very important ground for digital marketers and business owners.