Martech

JULY 16, 2024

Digital video ad spending is expected to be more than $62 billion this year, the IAB predicts. Since that year ad spend share shifted nearly 20 percentage points from linear TV to digital video. Free ad-supported streaming TV ad spend increased to 51% from 44% last year. million in 2022. The full report can be downloaded here.

Paid Search Agency 101

Paid Search Agency Spending Video Marketing Ads 101

KoMarketing Associates

JULY 14, 2021

Statistics indicated that the majority of marketers (69%) intend on increasing their martech spend in the coming months. The CMO Council, in conjunction with Televerde, recently published the “Rising Above the Fray” report.

Spending 292

Spending Budget Programs Gartner CMO 292

illumin

AUGUST 13, 2024

As the holiday season approaches, brands are strategizing to optimize their marketing spend and maximize sales. Join Rockerbox’s CEO Ron Jacobson as he presents the latest retail spend trend data to help you prepare for the busiest shopping season of the year. Register today !

Webinar Metrics 105

Webinar Metrics Spending Trends Advertisements 105

KoMarketing Associates

NOVEMBER 23, 2021

Now, new research suggests that they may want to focus on timing their emails more precisely, as customers spend less time reading them. Litmus recently published the “2021 State of Email Engagement” report, and statistics showed that, on average, customers now spend just 10 seconds reading an email.

Spending 235

Spending Marketing Report Email Marketing Statistics 235

KoMarketing Associates

JUNE 2, 2021

At the moment, the majority of B2B marketers (85%) say that they are not spending enough time on amplification in their content marketing programs. Most respondents (80%) claimed that they do not spend enough time on content amplification due to a lack of time.

Spending 286

Spending B2B Marketing B2B Content 286

Martech

MAY 13, 2024

Marketing technology spending fell this year, reaching its lowest level in a decade, according to a new Gartner report. in 2023, according to Gartner’s 2024 CMO Spend Survey. Spending also fell for staff and agencies, while paid media grew. The post Martech spending falls to lowest level in 10 years appeared first on MarTech.

Spending 111

Spending Marketing AI Gartner Advertising Agencies 111

Webbiquity

MARCH 10, 2022

The post Five Impactful Ways to Improve Brand Image Without Spending a Lot appeared first on B2B Marketing Blog | Webbiquity. Dylan Berger is a digital marketer and SEO at WebFX, where he writes about B2B and B2C marketing. He studied advertising in university but is a life-long student of philosophy, design and art. .

Spending 331

Spending Brand Identity Branding Top of Funnel 331

33Across

NOVEMBER 20, 2023

Despite concerns of a looming recession and a potential drop in ad spend in the first half of 2023, Google’s decision to get rid of third-party cookies in 2024 set the stage for an urgent scramble toward cookie alternative solutions in Q3 2023. As a result, we saw an increase in cookie alternative spending across.

Verticals 127

Verticals Spending Advertisements Advertising 127

KoMarketing Associates

SEPTEMBER 29, 2020

B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. This substantial increase in ad spend is good news for publishers and ad platforms. Last year B2B digital ad spend was up 21.6%. growth is how it compares to digital ad spend overall.

Paid Content 296

Paid Content Spending Advertisements Advertising 296

KoMarketing Associates

JANUARY 28, 2021

LinkedIn recently published the “Age of Agility” global report, and statistics showed that most businesses (34%) intend to decrease their technology spending, compared to pre-COVID-19 spending levels. Only 13% of respondents stated that they will increase their B2B tech spending, when compared to pre-pandemic levels.

Spending 260

Spending Work Management B2B Marketing Management 260

Vision Edge Marketing

AUGUST 24, 2021

While there’s no hard and fast rule on how much a leader should spend thinking about the future, there are various articles that suggest at least 10 hours a week. The post How Much Time Do You Spend Thinking About the Future? And one not easy to achieve because the demands of today are ceaseless. That’s a day!

Spending 257

Spending SWOT Work Management Allocation 257

Martech

NOVEMBER 3, 2023

Advertisers are backing the AI boom with AI-related spending. Many are now spending on ads to promote these products and updates. Six percent of advertisers spent over $100,000 in AI ads, accounting for more than $36 million in ad spend. Digital display and paid social each received around $3 million in spend.

Spending 99

Spending Paid Search Agency Ads Allocation 99

KoMarketing Associates

JANUARY 24, 2023

The Account-Based Marketing Leadership Alliance (ABMLA) and Momentum ITSMA recently partnered to publish the “Elevating ABM: Building Blocks for Long-Term Growth” report, and statistics suggested that the majority of organizations (71%) intend to increase their ABM spending in 2023.

Account Based Marketing 198

Account Based Marketing Spending B2B Marketing Budget Management 198

Martech

APRIL 25, 2024

digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year, according to projections from IAB’s “2024 Digital Ad Spend & Strategy Report.” 2024 is projected to be the first year where more spend is committed to digital video than linear TV. Why we care. billion, up 12% YoY.

Spending 108

Spending Paid Search Agency Top of Funnel Cable 108

Martech

OCTOBER 5, 2023

growth YoY in online spending. Electronics, apparel, furniture and home goods, groceries and toys will drive more than half the overall ecommerce spend this year. billion in online spending, up 5.4% growth YoY in online holiday spending appeared first on MarTech. This year’s holiday season, running from Nov.

Forecasting 107

Forecasting Spending eCommerce Amazon 107

HG Data

JULY 26, 2024

Download the 2024 IT Spend Report to see the complete forecast across 128 categories of IT. According to the data in HG Insights’ latest report, global IT spending will total $3.8 This latest forecast illustrates the resilience of […] The post IT Spending Report: Global B2B Market Forecast for 2024 appeared first on HG Insights.

Forecasting 52

Forecasting Marketing Report Spending B2B Marketing 52

Martech

APRIL 17, 2023

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., The post Spend on marketing analytics and data infrastructure to grow sharply appeared first on MarTech. and European Union. and European marketers, as well as interviews with industry experts. .

Spending 142

Spending Analytics Work Management Marketing Management 142

Martech

OCTOBER 17, 2023

The mobile app market continues its rapid growth as consumers spend more time and money on apps than ever before, according to data.ai’s latest quarterly research. In the third quarter, three of the six markets where consumers spend more than five hours per day in apps were in APAC: Indonesia (six hours!), AI is here.

Spending 115

Spending Marketing AI Mobile Advertising Mobile Marketing 115

Martech

OCTOBER 11, 2023

The post 73% of marketers planning to up RMN spend appeared first on MarTech. A full 63% of marketers believe RMNs are more effective than other forms of digital marketing. Get MarTech! In your inbox. Business email address Subscribe Processing.

Planning 115

Planning Marketing Plans Spending Network Marketing 115

Martech

JANUARY 28, 2022

According to data released by advertising intelligence platform MediaRadar, spending on podcast advertising was up over 20% YoY in 2021. Q4 ad spend alone was $160 million, making a total of $590 million for the year. Familiar names among the top 10 highest spending podcast advertisers are Amazon, Capital One, Comcast and State Farm.

Spending 122

Spending Advertisements Advertising Amazon 122

ATAK Interactive

JULY 27, 2021

We are in a digital era and many companies are shifting to spending their money on digital advertising as most consumers are on the internet. Every business, no matter what sector they are in, wants to make the most out of each dollar they spend on advertising. The question is: Is it worth it?

Spending 145

Spending Advertisements Advertising ROAS 145

Martech

NOVEMBER 28, 2023

consumers spending $12.4 “The 2023 holiday shopping season began with a lot of uncertainty, as consumers shifted their spending to services, while dealing with rising costs across different facets of their lives,” said Vivek Pandya, lead analyst, Adobe Digital Insights, in a release. . billion, up 9.6% million every minute.

Spending 105

Spending eCommerce Merchandising Pricing 105

Martech

MAY 18, 2023

digital ad spend is only expected to increase 7.8% Yearly increases in digital ad spending are predicted to hover around 10% through 2027. Digital ad spend saw a dramatic rebound in 2021 following the initial wave of the COVID pandemic — when it saw growth of 37.6%. Overall media spending is only expected to increase 3.8%

Spending 106

Spending Ads Emarketing Forecasting 106

Martech

MAY 22, 2023

That’s one takeaway from Gartner’s latest CMO Spend and Strategy survey unveiled at the Gartner Marketing Symposium and Xpo in Denver. Perhaps unexpectedly, although media allocation is flat, spending on digital channels actually showed a slight decline. The state of martech spend. this year Catalytic marketing.

Spending 90

Spending Allocation Gartner Planning 90

HG Data

MARCH 28, 2023

How much are they spending on it? How much a … The post Solution Break-Down: Account-Level IT Spending appeared first on HG Insights. For example: What technologies has a company bought? Which partners do they work with? Having this intel, with a high degree of precision, allows vendors to perfect their Go-To-Market strategy.

Spending 97

Spending Vendors Advertising Agencies Marketing & Strategy 97

Sword and the Script | B2B

MAY 21, 2024

So where are CMOs spending? According to the survey: “Digital dominates a growing share of paid media spend, taking 57.1% I’m struck by the graphic of this spend (see below – they abbreviated X-axis exentuates the point). When you need results in a hurry, CMOs spend money on paid media.

Paid Content 73

Paid Content CMO Paid Search Agency Spending 73

Liveintent

FEBRUARY 11, 2022

With Valentine’s Day right around the corner, we asked our awesome community of LiveIntenters how they spend time with loved ones (family, pets, and friends included!). To further support our employees, we provide a number of awesome benefits to give LiveIntenters all the opportunities they want to spend time with the ones they love.

Spending 127

Spending Act-On Communities Course 127

KoMarketing Associates

MARCH 28, 2023

As marketers continue to see the benefits of marketing automation, new research indicates that they will be allocating more of their budget toward this solution within the next year.

Marketing Automation Services 240

Marketing Automation Services Marketing Automation Marketing Management Allocation 240

Zoominfo

JULY 27, 2020

There is no shortage of articles that provide advice on HOW to spend investor’s money. When companies raise money, what they spend it on after (physical space, a digital presence, marketing, and advertising) isn’t all too surprising. This allows us to track the types of projects companies invest in before and after raising money.

Spending 162

Spending Paid Search Agency Companies Forecasting 162

Zoominfo

MAY 30, 2019

As you can see, there’s a productivity problem – sales reps are spending a significant part of their day leaving voicemails, despite the fact that their voicemails are often ineffective. Four Ways to Spend Less Time Leaving Voicemails. The post How to Spend Less Time Leaving Voicemails appeared first on ZoomInfo Blog.

Spending 186

Spending Peer-to-peer Outreach B2B Sales 186