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Marketing Insider Group
MARCH 17, 2025
How to Spend Your Marketing Budget This Year If you want to maximize your marketing dollars in 2025 (and beyond), heres where you should be focusing your investments. Ad automation is another way AI can optimize marketing spend. Data-driven growth also involves being adaptable.
Martech
OCTOBER 29, 2024
The lower CPMs in non-swing states attract more spending by national advertisers. For brands focused nationwide, ad spending has shifted (slightly) to geography that tends to have higher conversion rates and are not feeling the impact of the elections.” more CTV spend than in swing states this year. over last year. Processing.
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Martech
JANUARY 24, 2025
How will Meta’s plan to end fact-checking affect the platform’s efficacy and our spend there? That curiosity prompted companies to pause or cut back spending. Instead, they should spend as much of their budgets as they can in the first six months of the year. How would tariffs affect our supply chain?
Martech
MARCH 7, 2025
advertisers (94%) are worried about the impact of tariffs on ad spending, according to an IAB survey. Budget contractions are anticipated to peak mid-year, with 45% of advertisers planning to reduce overall ad spend. Budget contractions are anticipated to peak mid-year, with 45% of advertisers planning to reduce overall ad spend.
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You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.
Martech
JANUARY 22, 2025
Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future in the U.S., advertisers upped their TikTok spend 13% YoY during the 2024 holidays. Spend on TikTok for 2024 was $4.8 ad spend on Meta properties saw 15% year-over-year growth in 4Q 2024. billion, according to MediaRadar.
Marketing Insider Group
OCTOBER 28, 2024
Paid media optimization goes beyond just increasing ad spend; it requires thoughtful adjustments in targeting, messaging, and bidding strategies to get the most out of every dollar spent. Consistent monitoring and optimization help reduce wasted spend. Adjusting targeting and refining audience segments can boost performance.
Advertiser: ZoomInfo
With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle.
Speaker: Peter Turley, Author and Award-Winning Marketing & Sales Speaker
Like it or not, during the pandemic, with most of us spending more time than ever at our screens, the average attention span has fallen below the standard set by the goldfish — below six seconds. Our job isn’t to remain stalwart in the face of this trend, but to tailor the way we present our business that meets the buyer where they are now.
Speaker: Dawn Colossi, CMO, FocusVision
How to spend less time and gather higher quality leads. Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience. In this webinar, she’ll dive into: What engagement actually is and how it impacts your pipeline.
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Each year B2B organizations spend more than $5.2 billion on content creation.
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You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.
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You spend time, energy, and money doing demand generation to capture leads, but it's how you manage them that makes the difference between success and failure. This lead generation checklist will help you better manage your leads and give you the best chance of success. Download the checklist today!
Advertiser: Showpad
According to Gartner, 15% of all technology spending in 2021 is predicted to go toward sales enablement technology. When identifying a platform that bridges the gap between sales, marketing, and customers while staying within budget, the selection process quickly becomes overwhelming. So, what features do you need to consider?
Speaker: Tom Pick, Independent B2B Digital Marketing Consultant
Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. How to balance efforts and spending between the top two priority areas for B2B firms. The results included a few expected areas of consensus but also some surprising divergence of opinions.
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