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10 Things to Do When Marketing Spend is On Hold

The Point

There’s plenty of debate online about the merits of marketing spend in a recession, but the reality is that many B2B firms are currently cutting back on large-scale investment. 10 Things to Do When Marketing Spend is On Hold Click To Tweet.

Spending 210
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How Much Time Do You Spend Thinking About the Future?

Vision Edge Marketing

While there’s no hard and fast rule on how much a leader should spend thinking about the future, there are various articles that suggest at least 10 hours a week. The post How Much Time Do You Spend Thinking About the Future?

Spending 219
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HG Insights Spend Model

HG Data

A data-driven approach, based on proven methods to provide a forward-facing 12-month projection of IT spend The HG Insights Spend Model is a forward-facing 12-month projection of IT spend across an organization, with spend related to internal operational IT.

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60% of Digital Marketing Spend Now Goes Toward Paid Channels

KoMarketing Associates

Gartner recently published “The State of Marketing Budget and Strategy 2022” report, and statistics suggested that the majority of digital marketing spend (60%) is now allocated to paid channels.

Spending 212
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Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure

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71% of B2B Marketers Intend to Boost Account-Based Marketing Spend in 2023

KoMarketing Associates

The Account-Based Marketing Leadership Alliance (ABMLA) and Momentum ITSMA recently partnered to publish the “Elevating ABM: Building Blocks for Long-Term Growth” report, and statistics suggested that the majority of organizations (71%) intend to increase their ABM spending in 2023.

Spending 184
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Five Impacts of CMO Budget Cuts – Gartner 2021 CMO Spend Survey

Webbiquity

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4%

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69% of Marketers Intend on Boosting Their Martech Spend

KoMarketing Associates

Statistics indicated that the majority of marketers (69%) intend on increasing their martech spend in the coming months. Investing in marketing technology, also known as martech, has not always been a top priority for companies.

Spending 247
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Report: Marketers Seeing Customers Spend Less Time Reading Emails

KoMarketing Associates

Now, new research suggests that they may want to focus on timing their emails more precisely, as customers spend less time reading them. Marketers have relied on email marketing as a way to reach out to their customers for years.

Spending 208
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4 Ways Tech Marketers Can Spend Excess Budget in Q4 to succeed in 2022

SWZD

Blogs 2022 tech buyer trends B2B Intent Data B2B Marketing B2B tech full-funnel marketing Lead Generation marketing spend Q4 excess SWZD B2B intent data tech marketers tech marketingHow can tech marketers with excess budget in Q421 maximize the impact and plan for a successful 2022?

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So What. So What's Changed?: A Conversation on Customer Engagement for 2022 and Beyond

Speaker: Peter Turley, Author and Award-Winning Marketing & Sales Speaker

Join Peter Turley, author and award-winning marketing & sales speaker, for this insightful high-concept talk on modern customer engagement.

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HG Insights Forecasts $3.6T Global Enterprise IT Spend

HG Data

HG’s 2023 IT Spend & Budget Forecast Report predicts that budgets will continue to hold up even if significant economic contraction occurs SANTA BARBARA, Calif.–(BUSINESS Global Enterprise IT Spend appeared first on HG Insights.

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Getting the Most Out of Paid Media Spend in 2022

FunnelEnvy

By the year 2023, video ad spending on social networks in the U.S. Part of this is a result of the pandemic of 2020, which caused an initial reduction in paid media prices due to reduced spending that later corrected after advertisers realized the new importance of digital reach.

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How To Determine Your 2021 Digital Advertising Spend

ATAK Interactive

We are in a digital era and many companies are shifting to spending their money on digital advertising as most consumers are on the internet. Every business, no matter what sector they are in, wants to make the most out of each dollar they spend on advertising.

Spending 122
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Tech Spending Plans Up, Despite Recession Fears

SWZD

Recession or not, tech spending will thrive — early State of IT data urges vendors to keep investing in sales and marketing. Learn why. Blogs customer retention

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Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

A shift is occurring for B2B Marketers. We were measured by the number of leads we generate. So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. Over time, we’ve become much better at measuring conversion rates and lead quality. Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. But as a B2B Marketer, what does engagement mean? How can you get there? How do you measure it? How do you show value to the business? Where does lead gen and lead quality fit in? Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience.

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Five Impactful Ways to Improve Brand Image Without Spending a Lot

Webbiquity

The post Five Impactful Ways to Improve Brand Image Without Spending a Lot appeared first on B2B Marketing Blog | Webbiquity. Guest post by Dylan Berger. Branding is one of the most important aspects of business success.

Spending 244
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Staking a claim in $61.15bn in digital ad spend

Liveintent

The post <strong>Staking a claim in $61.15bn in digital ad spend</strong> appeared first on LiveIntent Blog. Tech, retail, and streaming giants alike are serious about advertising.

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Holiday 2021 Spending Projections & Consumer Trends

Matchcraft

Are you and your advertisers ready for the challenges that this holiday season will bring? Understanding this season’s trends and obstacles will help you get a head start on making your marketing strategy effective.

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How LiveIntenters spend time with loved ones

Liveintent

With Valentine’s Day right around the corner, we asked our awesome community of LiveIntenters how they spend time with loved ones (family, pets, and friends included!). The post How LiveIntenters spend time with loved ones appeared first on LiveIntent Blog.

Spending 105
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3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

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Albert AI Technology for Creative Optimization generates a 800% Return On Ad Spend

Albert

Zoomd-owned Albert AI The post Albert AI Technology for Creative Optimization generates a 800% Return On Ad Spend appeared first on Albert With ad creative optimization subject to user biases, like preferences for bold headlines, images, and colors, etc.,

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Spending to Save: The Cost Conundrum for Small Retailers

Aberdeen

Get Scrappy with Spending . The post Spending to Save: The Cost Conundrum for Small Retailers appeared first on Aberdeen Strategy & Research.

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85% of B2B Marketers Not Spending Enough Time on Content Amplification

KoMarketing Associates

At the moment, the majority of B2B marketers (85%) say that they are not spending enough time on amplification in their content marketing programs. Most respondents (80%) claimed that they do not spend enough time on content amplification due to a lack of time.

Spending 242
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Facebook Ads Benchmarks: Optimize Your Facebook Spend

Metadata

The post Facebook Ads Benchmarks: Optimize Your Facebook Spend appeared first on metadata.io. In this data-backed guide, we’ll walk you through the most recent Facebook Ads Benchmark data. We’ll cover: The most popular CTAs on Facebook What is a good CTR for Facebook ads?

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7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. The results included a few expected areas of consensus but also some surprising divergence of opinions. Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. But doing it effectively to optimize results is also the top challenge marketers face. Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. And there's one promising avenue many marketers may be under-investing in. This webinar not only summarizes the issues raised in the study but also offers guidance from multiple sources on how to address the challenges of today's B2B marketers.

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Digital ad spend: Paid search continues to dominate in 2019

ClickZ

The survey included marketers from B2B and B2C companies, each of whom are responsible for an annual digital advertising spend of between $1-9 million (69%) and 10M-49M (31%). Paid search is the clear winner when it comes to digital ad spend, with respondents indicating that paid search comprises 40% of their digital ad budgets. Trends that will influence 2020 spending. We can expect to see ad spend increase on social platforms throughout 2019 and into 2020.

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How to Spend Less Time Leaving Voicemails

Zoominfo

As you can see, there’s a productivity problem – sales reps are spending a significant part of their day leaving voicemails, despite the fact that their voicemails are often ineffective. You may not be able to get rid of voicemails completely – but with the right tactics, you can spend more time talking to prospects, and less time leaving voicemails. Four Ways to Spend Less Time Leaving Voicemails.

Spending 153
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B2B Digital Advertising Spend Growth Stays Steady in 2020 While Everything Else Changes

KoMarketing Associates

B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. This substantial increase in ad spend is good news for publishers and ad platforms. Last year B2B digital ad spend was up 21.6%.

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34% of Businesses Intend to Decrease B2B Tech Spend Due to COVID-19

KoMarketing Associates

LinkedIn recently published the “Age of Agility” global report, and statistics showed that most businesses (34%) intend to decrease their technology spending, compared to pre-COVID-19 spending levels.

Spending 225
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Lead Generation Checklist

You spend time, energy, and money doing demand generation to capture leads, but it's how you manage them that makes the difference between success and failure. This lead generation checklist will help you better manage your leads and give you the best chance of success.

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What is Marketing Spend?

ClearVoice

What is marketing spend? Those expenses make up your marketing spend. Research and analyze before setting your marketing spend. When you’re working on the company budget, don’t randomly pick a number for your marketing spend. Marketing spend isn’t a single line item.

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Tech Spending to Grow, Signals [Mostly] Good Times for B2B Tech Ahead

Sword and the Script

Technology is a priority business investment for 2022; 53% of IT buyers expect tech spending to grow – and budgets will grow on average by 26%. The next year or so is looking rosy in terms of tech spending. Tech spending set to grow. The driving forces behind tech spending.

Spending 132
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Spend Transparency for Life Sciences

Ataccama

Produce reliable spend reporting, get a single view of your customers, and improve your marketing and sales efficiency. Solutions

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Are you investing in or spending your email subscribers’ trust?

Litmus

The post Are you investing in or spending your email subscribers’ trust? In a recent episode of Delivering , we discussed the idea of building trust in email marketing.

Spending 103
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Everyday Behavioral Science and Web Design for Marketers

Speaker: Brian Massey, Founder of Conversion Sciences LLC

The days of "Launch and See" are over. No longer will we exhaust our budgets and then find out if it was money well-spent. This is because the design process is getting smarter. Brian Massey will show you how data gathering during design will ensure your campaigns have high conversion rates and fast ROI on your spend. We're going to cover a lot of very important ground for digital marketers and business owners.

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Cookieless Spend Surpasses Cookie Spend and Cookieless Impressions Cost Less, According to 33Across Programmatic Cookieless Trends Report

33Across

The post Cookieless Spend Surpasses Cookie Spend and Cookieless Impressions Cost Less, According to 33Across Programmatic Cookieless Trends Report appeared first on 33Across.

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Nine Brand Promotion Tactics You Can Use Without Spending a Fortune

Webbiquity

In fact, there are many effective marketing techniques you can use without spending a fortune. Budgeting helps you stay in control of not just the money you’re planning to spend but the money you expect to receive—your return on investment. Guest post by Daria Masson.

Promotion 231
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IT Spending, 2022 to 2023: How Does Your Organization Compare?

Aberdeen

As we approach the transition from 2022 to 2023, our perennial interest in IT spending is amplified by the current macroeconomic context — i.e., inflation, rising interest rates, volatile stock and cryptocurrency markets, and other sources of uncertainty.

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89% of Marketers to Spend More on Martech in 2021 Than They Did Last Year

KoMarketing Associates

Tealium recently published its “State of the Customer Data Platform” report for 2021, and statistics showed that the majority of marketers (89%) will spend more on martech than they did in 2020.

Spending 184
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Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.