Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

billion searches per day and 1.2 trillion searches per year. Both Facebook ads and Google AdWords are very affordable because both are based on Cost Per Clicks (CPC) set by a predetermined budget of your choice. Consider these facts: Digital ad revenue in the U.S.

Better Manage Your Metrics

Navigate the Channel

Understanding Cost-Per-Click in Your B2B Paid Search Campaign. One paid search metric that is often highlighted – no matter if you’re using Google or Bing, your B2C or B2B, or if you are client side or agency – is the Cost-Per-Click metric, or CPC.

Trending Sources

Cost Per Click Reduction Strategy in Google AdWords

NuSpark

We’ve seen click costs for many IT clients to be over $50 per click to be within the top 4 positions. The click costs, coupled with perhaps an average conversion rate landing page, and a long lead-to-sale process, can lead to a paid search ROI less than ideal.

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Online Ad Metrics & the Google Activate Initiative

Puzzle Marketer

The advertiser that only pays if they get a customer uses the CPA (cost per action / acquisition) model and is popular for affiliate marketing where publishers are willing to drive traffic to high quality brands and only expect payment when an action is completed.

How Machine Learning Is Dramatically Improving Paid And Organic Search

Marketing Insider Group

A recent report by Aquisio found that paid search accounts that are optimized for machine learning achieve 71 percent better conversion rates, using lower cost-per-click, or CPC. Machine learning is helping paid search to become insanely more effective. Not only are ML-supported accounts more effective at conversions, they have also been linked to a lower churn […].

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Revenue, Targeting & Distribution: Stats You Need to Know About Facebook Advertising in 2015 [Infographic]

Hubspot

In fact, businesses are paying 122% more per ad unit on Facebook this year than they were in 2014. Check out the infographic below from Invesp for interesting statistics on advertising revenue, distribution of ad targeting, cost-per-click, and much more.

The 100 Most Expensive Keywords on Google [Infographic]

Hubspot

How much that keyword costs depends, in part, on how often people search for it -- the more people search for a certain keyword, the more expensive it is. With the help of the folks at SEMrush , WebpageFX figured out which keywords have the highest cost-per-click in Google AdWords.

B2B Marketing Experience: The Case For and Against Gated Content

bizible

We can now accurately look beyond just the clicks generated from gated content compared to ungated. We found that gated content has a lower click-through-rate (CTR) and a cost-per-click (CPC) more than double that of ungated content.

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5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

In short, the better your quality score, the lower your cost per click, the more likely someone will see and click on your ad, and the less you’ll pay for that click.

Baidu Limits PPC Ad Space: What This Means for B2B Marketers

KoMarketing Associates

With a dramatic decrease in ad space, advertising space is now at a premium and the cost per click could increase. However, Baidu’s changes are more dramatic so it remains to be seen how bidding and overall costs will be impacted.

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How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]

Hubspot

The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). Average Cost-per-Click (CPC).

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Useful B2B Digital Marketing Benchmarks [Infographic]

Puzzle Marketer

If it was an email campaign, you’re naturally looking at open and click rates. If you launch a paid search ad, you need to know your average click-thru-rate (CTR) and cost-per-click (CPC).

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How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

Writing on the Web

Targeted Contextual Advertising – Depending on the number of your page views, click through rates, and keywords in your posts (from $.10 10 to $100/click), Cost per Click (CPC), or CPC advertising like AdSense can be a money maker. Can you still make money blogging

Are Amazon 'Sponsored Products' Ads Worth It?

Hubspot

Like AdWords, you pay only for the clicks you receive on your ad. And when someone clicks on your Sponsored Product Ad, they're sent to your landing page, which would typically be your Amazon product detail page. Clicks. Click thru rate. Cost per click.

3 Reasons You Need Dynamic Landing Pages

Captora

LOWER COST-PER-CLICK. Personalization and multi-variate testing can mean expensive technology and developer resources.

5 Best Paid Distribution Methods And When to Use Them

Marketing Insider Group

For the self-service solution, there is no minimum cost, but rather a cost per impression. Every marketer knows the first click will only get you so far. 36M impressions per minute. Up to 172M uniques per month. Cost-per-click price model.

The Definition of Quality Score [In Under 100 Words]

Hubspot

Quality Score is a metric Google uses to determine your page ranking and how much you pay per click in a particular Google AdWords campaign. Higher Quality Scores tend to lead to lower costs-per-click (CPC), which translate into lower costs per conversion.

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An Industry Breakdown of Google's $100 Million Per Day Advertising Revenue [INFOGRAPHIC]

Hubspot

$100 million per day ? And if you want to hear something promising, when you compare these Q3 numbers to Q2, it turns out cost-per-click has gone down, and clicks and impressions are way up -- great news for marketers who are investing in Google advertising.

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How To Illustrate Popular B2B PPC Performance Metrics

KoMarketing Associates

METRIC 1: CLICKS. Clicks to site measure how many visitors paid search drove to the client’s landing page. Connect this information with CPC (cost per click) and average position for these terms as well. METRIC 3: CLICK THROUGH RATE.

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How to Make Your Google AdWords Ads More Impactful Without Spending More

Hubspot

A simple question: would you rather have a bigger AdWords ad or a smaller AdWords ad for the same cost? So how can you go about making your Google AdWords ads bigger for the same (or maybe even a lower) cost? Each description you add makes your ad that much bigger for the same cost.

LinkedIn Sponsored Updates: The Best B2B Social Advertising Option Yet?

Digital B2B Marketing

To protect the user experience, I understand LinkedIn will limit Sponsored Updates to one per page, and they will not be placed in the first position. Cost per click or interaction has become the norm in the social advertising space.

How Google’s New Search Results Layout Impacts SEO

NuSpark

Potential Cost Per Click Impacts. With only seven spots on any given search results page instead of 11, the cost-per-click may rise. Sites outside the very top listings will have a lower opportunity for visibility and click-thru.

5 PPC Philosophies That Companies Should Utilize

Captora

Barbara is the CEO of 360 Partners, an online marketing agency focused exclusively on pay-per-click (PPC), search engine marketing (SEM), and search engine optimization (SEO) services. Google uses it to determine your cost-per-click and position.

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The Most Common Demand Generation Mistakes That Sabotage Your Success

Modern B2B Marketing

When it comes to specific marketing tactics, biases can be very costly if you don’t keep them in check. cost per click, cost per acquisition, etc.), Author: Joe Paone Sabotage is an interesting word.

The Death of Pay Per Click Advertising (PPC)

Tomorrow People

For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. In short, PPC done on its own is costly when compared to the alternatives. Making Pay Per Click really pay.

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Video ads: Facebook or YouTube?

Vidyard

The downside is that as more and more companies wise up to the good deal that AdWords provides, certain keywords now cost hundreds of dollars to advertise on. Video ads, however, are still pretty advantageous cost-wise.

An SEO’s Guide to Bottom-of-Funnel Keywords

Act-On

Comparisons, cost, and pricing terms. Lastly, examine Cost-Per-Click (CPC) if you’re using a system that shares that information. Career training cost.

What Does Success Look Like On LinkedIn Ads? A Close Look At Our Best And Worst Performing LinkedIn Ads

bizible

clicks, CTR), to some deeper funnel metrics including revenue and ROI. Compared to the performance of our other highly successful ads, this ad produced relatively low volume metrics across the board -- clicks, leads, and opps generated were all under average.

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Pricing: $70 to $550 per month. Pricing: $27 to $99 per month. Pricing: $49 to $299 per month. Pricing: free to $279 per month. Pricing: free; pro version available at $48 to $88 per month. Pricing: $37 per month or $600 per year.

Balancing SEO and PPC to Maximize Search Results

Webbiquity

They will inevitably cut into the click-through rates of top-ranking pages. PPC management efforts, in contrast, can yield results almost immediately—but are costly in the long term. These can be costly, but potentially quite effective. Actionable Tip: If you’re on a tight budget, or you have a client concerned with branded campaigns, drop the maximum cost-per-click significantly lower. Click-through rates play a major role in organic rankings.

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A Marketer’s Guide to Advertising on Facebook and Instagram with Video

Vidyard

People reportedly return to Facebook’s News Feed on average 14 times per day. That’s 14 times per day that your video ad has the opportunity to be seen in their feed. When advertising to today’s audiences, the first step is to analyze how viewers are digesting content.

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Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

Think your AdWords clicks are expensive? Get ready for them to start costing a whole lot more. Clicks Are about to Get a Whole Lot More Expensive. Click-through rates of sponsored ads are notoriously low even on the top of the page, though brands continue to spend money on them.

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Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight

Act-On

Cost per click (CPC) and cost per form fill: If you are using online advertising tactics like pay-per-click (PPC), these metrics are relevant to calculating the cost of each lead. Landing pages: Views, click-throughs, and number of conversions. Lead capture forms: Cost per lead.

Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

Like most real time bidding systems, it typically aims to optimize click through rate or cost per click. reporting: the system shows spend, reach, impressions, and clicks for each account, giving marketers a precise view of how each account has been treated.

Top Ways to Combat Rising CPC from Google Enhanced Campaigns

Fathom

Early results are in from the Google AdWords Enhanced Campaign migration; Google’s revenue was up 18% year-on-year and soon we expect a hefty increase in advertisers’ cost-per-click (CPC) due to Google Enhanced Campaigns.

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The Top 3 Ways to Use User-Generated Content in Ecommerce

Hubspot

Yotpo data shows user-generated content increases click-through rates for Facebook ads by 300% and leads to a 50% drop in both cost-per-click and cost-per-acquisition. Social proof is essential to any marketing strategy.

42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

PPC : Pay Per Click. UX : User Experience Online Marketing Acronyms CTR : Click Through Rate or Click Rate. Calculated as clicks divided by impressions. CPC : Cost per Click. CPM : Cost per 1,000 Impressions. CPN : Cost per Name.

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LinkedIn and Twitter Advertising and Marketing Options; A Primer

NuSpark

I’m not going to discuss self-serve pay-per-click ads, as they are self-explanatory. Rather, I will review the larger-scale options, purchased on a cost-per-thousand (CPM) level. . Pricing is based on cost-per-recipient.

Influencer Marketing: How to Measure Your Success and ROI

Onalytica B2B

What is the Cost-Per-Click, Cost-Per-Thousand or Cost-Per-Action? How does this compare to your PPC costs? If using PPC as an amplifier, have you seen higher click through rates? To download the full white paper, click the button below.

AdWords Device Bidding Update: 4 Questions to Ask Before Optimizing

KoMarketing Associates

Data points that should be looked at include: Click-Through-Rate. Cost Per Click. While this won’t cause a big change to the account, it will ensure there are virtually no desktop clicks coming in a “mobile-only” campaign.