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Analyzing the Performance of Your Paid Media Campaigns: Key Metrics

Marketing Insider Group

Quick Takeaways Tracking key metrics like CTR, conversion rate, CPC, ROAS, and CAC is essential for understanding and improving paid media performance. Cost Per Click (CPC) CPC tells you how much you pay each time someone clicks on your ad. It’s crucial for linking ad performance to campaign goals.

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How to Optimize Your Paid Media Campaigns for Better ROI

Marketing Insider Group

Pay close attention to metrics like click-through rate (CTR), cost per click (CPC), conversion rate, and return on ad spend (ROAS). Different platforms offer various bidding options, such as manual CPC, cost-per-acquisition (CPA), and automated bidding, which adapts in real time based on your campaign goals.

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Paid Media vs. Organic Media: Which is Better for Your Brand?

Marketing Insider Group

For paid media, channel metrics like cost-per-click (CPC), return on ad spend (ROAS), and click-through rate (CTR) are indicators of performance. It’s easier to track exact numbers with paid campaigns since every action is linked to a monetary cost.

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Google Ads to deprecate enhanced CPC for search and display ads

Martech

Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns in October. March 2025: All remaining eCPC campaigns transitioned to Manual CPC. Google introduced enhanced CPC in 2010 as a Smart Bidding strategy to optimize bids based on conversion likelihood.

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The Role of Keywords in Successful PPC Advertising

Marketing Insider Group

Tools like Google Keyword Planner, SEMrush, and Ahrefs provide insights into search volume, competition, and cost-per-click (CPC) data. Organized ad groups increase quality scores, which in turn can lower CPC and improve ad rank. Conduct Keyword Research Start with thorough keyword research.

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What Is Cost Per Click (CPC)? via @sejournal, @brookeosmundson

Search Engine Journal

Learn the basics of cost per click bidding, why it's important, and when to use it. The post What Is Cost Per Click (CPC)? appeared first on Search Engine Journal.

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Second quarter saw slowing ad spend on most platforms

Martech

This marks the fifth consecutive quarter of slowing click growth for Google’s search ads, with Q2 seeing only a 3% increase. On the pricing front, advertisers experienced some relief as the cost-per-click (CPC) growth rate slowed to 12% year-over-year, following four quarters of accelerating CPC growth.