Surprise: Most B2B Advertising Isn’t Good. Or Is It?

The Point

A recent report by LinkedIn and research agency System1 found that the bulk of B2B advertising is ineffective. I’ve written elsewhere in this space about the sorry state of B2B creative in general, so the headline came as no surprise. Surprise: Most B2B Advertising Isn’t Good.

Best B2B Email Marketing Software for 2021

SendX

What is B2B email marketing? Let's first clarify how B2B is different & similar to B2C. B2B means business-to-business, while b2c means business-to-customer. In B2B communication focuses on information, facts, and profit. Why B2B email marketing?

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A B2B Email Pre-Flight Checklist

The Point

Earlier this month I presented a standing-room only session at the B2BMX Conference in Scottsdale on key principles of B2B email creative. A #B2B Email Pre-Flight Checklist Click To Tweet. The post A B2B Email Pre-Flight Checklist appeared first on The Point.

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Data Decay & Your B2B Database

Zoominfo

Because of this, many organizations are working with a B2B database that is outdated, invalid, or incomplete. Data Decay Could Ruin Your B2B Database. Did you know that 50% of B2B businesses are not confident in the quality of their data? Deep Clean Your B2B Database.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

3 BIG Reasons Your Business Should Be Actively Seeking Quality Reviews

UpCity

In today's B2B environment, is your business doing everything it can Reviews can make or break a buying decision for many people.

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ZoomInfo’s 12 Best B2B Tips for Holiday Season

Zoominfo

Which means things shaking up in the B2B world — holiday emails are being blasted, sales deals are being closed, and 2021 recruitment strategies are finishing up. Integrating holiday energy with your B2B efforts typically increases chances of revenue success.

B2B Demand Generation Predictions for 2021

The Point

Will B2B marketing, and demand generation in particular, revert to “normal” once the pandemic subsides and economic recovery kicks in, or are recent trends destined to become staple tactics in the months and years to come? B2B Demand Generation Predictions for 2021 Click To Tweet.

How To Pinpoint B2B Customer Pain Points

Zoominfo

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. B2B customer pain points can generally be split into four different categories: Productivity, financial, processes, and support. B2B Marketing Digital Marketing

How To Pinpoint B2B Customer Pain Points

Zoominfo

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. B2B customer pain points can generally be split into four different categories: Productivity, financial, processes, and support. B2B Marketing Digital Marketing

Five Essential Pieces of a Prospecting Solution

As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. This eBook aims to help B2B sales leaders better understand the five essential features your prospecting solution must include.

Report: B2B Marketers Continue to Prioritize Account-Based Marketing

KoMarketing Associates

As more B2B marketers experiment with account-based marketing (ABM), new research suggests that they are diverting more of their budget to this tactic. In terms of engagement, webinars (53%) have been the most successful for B2B marketers who have been working on generating qualified leads.

Buyer-Enabled Selling: The Next Progression In B2B Sales

Tony Zambito

In modern B2B sales, we are witnessing the story arc of selling progressing from seller-directed to buyer-directed. Causing B2B sales leaders to rethink how their sales organizations engage with buyers. . Such a shift means B2B sales organizations adopt the role of an enabler.

Who Run The World?: Women in B2B Sales

Zoominfo

Women are changing the demographics of this profession and helping to shape the bright future of B2B sales. . What’s It Like Being A Woman In B2B Sales? Think of this: Women make up about half of the college-educated workforce, yet they make up only one third of B2B sales jobs.

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Your Guide to Choosing a B2B Data Provider

Zoominfo

Many B2B data providers claim to have the “best” data. Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each. What is B2B Data? B2B data is enterprise-focused information used to improve sales and marketing campaigns.

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7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.

Why Enabling Buyers To Buy Is The Future Of B2B

Tony Zambito

We are in that moment of hesitation when it comes to the future of how B2B buyers will engage in buying. The coronavirus pandemic has become the fuel of the forthcoming future of the B2B buyer-seller dynamic. This the future of B2B.

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6 B2B Demand Gen Predictions for 2020

The Point

The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different. I believe 2020 will be a year of category consolidation in B2B martech. The post 6 B2B Demand Gen Predictions for 2020 appeared first on The Point.

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The 10 Most Fascinating People in B2B Marketing in 2020

Biznology

B2B marketing quickly adapted to the challenges of the global pandemic, thanks to the many talented people who have chosen business markets as their professional focus. We are lucky to have all these skilled B2B marketers in our camp. A tough year in B2B marketing, to be sure.

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Accelerated Digital Commerce Is Disrupting B2B Sellers And Buyers

Tony Zambito

Putting pressure on B2B Executives to transform their businesses. If B2B companies are not thinking about this, planning for this, and doing something about this – they will bound to be in big trouble. What is at issue for B2B organizations is B2B buyers are advancing at a faster rate.

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

5 Ways To Develop Your B2B Brand

Zoominfo

But how does this connect to B2B brand development? Why Is B2B Brand Development Important? Yet those of us in the B2B space are also well aware that branding is every bit as important in our industry. The benefits of a well developed B2B brand are far and wide.

3 B2B Website Must-Haves for 2021

BOP Design

As we embark on our 2021 marketing adventures and happily bid adieu to 2020, we wanted to share our top B2B website must-haves for the upcoming year. Now, more than ever, your B2B website is the vital core of your brand communications. Read more: B2B website checklist to maximize CRO.

15 Biggest B2B Content Marketing Enigmas

Inbox Insight

To launch our new series into Content Intelligence and its strategic application in the art of B2B Content Marketing, we conducted research among the IFP community of senior B2B marketers. The post 15 Biggest B2B Content Marketing Enigmas appeared first on Inbox Insight.

The State of B2B Influencer Marketing [Research]

Webbiquity

Nearly four out of five B2B marketers believe influencer marketing will grow in importance in the next year. Those are among the findings in the 2020 State of B2B Influencer Marketing Research Report , just published by the team at TopRank Marketing.

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

The way B2B technology buyers conduct research make buying decisions is changing. Nearly two-thirds of B2B tech buyers are now under age 40. The 63-page study provides a wealth of insights for B2B marketers and product managers. B2B Buyers Are Getting Younger.

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B2B Innovator Awards: B2B Vanguards

Televerde

Deanna Ransom, head of Marketing and Marketing Services, was recognized by Demand Gen Report in their B2B Innovator Awards, B2B Vanguard category. >>> The post B2B Innovator Awards: B2B Vanguards appeared first on Televerde.

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Tips from Successful B2B Web Copywriting Teams

BOP Design

Writing copy for a B2B website takes skill and expertise. In this post, we share tips from our experienced B2B website copywriting team on how to write great copy that positions your brand as an expert. Read more: 5 traits of strong b2b marketing writers.

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5 Most Common Fails in B2B Search Campaigns

The Point

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Add in the fact that B2B sales cycles are typically long and complex (meaning that advertisers may not see ROI for weeks or months), and it becomes clear that thriving in today’s SEM landscape requires getting a lot of things right.

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Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

7 Key Principles of B2B Email Creative

The Point

7 Key Principles of #B2B Email Creative Click To Tweet. On July 16, 2019 at 11 AM PT, I’ll be discussing these principles and other tips in a live Webinar, “ A Crash Course in B2B Email Creative.” The post 7 Key Principles of B2B Email Creative appeared first on The Point. What, Why, How. There are three things your email recipient should see almost immediately, and those are: WHAT the offer is, WHY it’s of value, and HOW to get it.

How to Perfect Your B2B Marketing Message

Biznology

But like many aspects of B2B marketing, message strategy can be developed—and improved—by following a proven process. Lawson Abinanti , the co-founder of Messages That Matter , is a master of message development for B2B companies.

B2B Demand Generation Best Practices: 10 Proven Ways to Improve Your Results

KoMarketing Associates

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020.

Our Top Takeaways From This Year’s B2B Marketing Exchange

Influitive

Last week, Scottsdale, Arizona was abuzz with more than 1300 B2B marketers eager to get inspired by some of the industry’s best and brightest. This year’s B2B Marketing Exchange did not disappoint! The event featured some great keynotes and workshops spanning topics including, how B2B brands can harness the power of fandoms, how to connect. The post Our Top Takeaways From This Year’s B2B Marketing Exchange appeared first on Influitive.

Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

Ten Actionable B2B Tips for Creating Personalized Omnichannel Experiences

Webbiquity

B2B customers have come to expect the same type and level of personalization as B2C customers. Consequently, businesses must personalize interactions across channels to form a rich, cohesive experience for B2B customers. Guest post by Apoorv Bhatnagar.