B2B Advertising: 20 Examples of Terrific B2B Social Media Ads

KoMarketing Associates

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. B2B social media advertising is also a bit less competitive than other marketing channels. There’s also a perception that most of B2B social media advertising is done on LinkedIn.

Report: COVID-19 Has Advanced the Consumption of B2B Marketing Content

KoMarketing Associates

The COVID-19 pandemic has created challenges for many marketers, but for those in the B2B industry, prospects and customers appear to be engaging more than ever before. B2B customers and prospects also returned to content marketing programs more frequently during the height of the pandemic.

Report 181

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

10 B2B Marketing Automation Trends For Your 2021 B2B Marketing Strategy

KoMarketing Associates

B2B marketing automation is booming. It pervades every major area of B2B marketing and shows no signs of slowing down. And when we look back to the B2B marketing automation trends we outlined last year , it’s impressive how far we’ve come in just one year.

B2B Digital Advertising Spend Growth Stays Steady in 2020 While Everything Else Changes

KoMarketing Associates

B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. Despite all the challenges of 2020, B2B digital advertising is doing great. But it comes as no surprise for B2B marketers.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

A B2B Email Pre-Flight Checklist

The Point

Earlier this month I presented a standing-room only session at the B2BMX Conference in Scottsdale on key principles of B2B email creative. Part of that presentation was a “B2B Email Pre-Flight Checklist” – a list of questions an email marketer should ask, prior to pressing “send,” to ensure that a campaign aligns with current best practices and therefore stands the best chance of success. A #B2B Email Pre-Flight Checklist Click To Tweet.

Email 155

Report: 69% of B2B Marketers to Increase Digital Advertising Spend Amidst Pandemic

KoMarketing Associates

As B2B marketers look to strategize amidst the pandemic, new research suggests that they will be putting more of their budget toward digital advertising and email marketing to get by. B2B Marketing News Industry News B2B Marketing digital marketing email marketing

Report: Facebook Remains Dominant Among B2B Social Media Marketers

KoMarketing Associates

As B2B marketers turn to social media to reach out to customers and prospects, new research suggests that Facebook still reigns supreme as a go-to channel. Social Media Examiner recently published its “2020 Social Media Marketing Industry Report,” and statistics showed that 91% of B2B marketers now use Facebook to connect with customers and prospects. LinkedIn (81%), Instagram (71%) and Twitter (59%) were also some of the top platforms utilized by B2B marketers.

How Important Is Automation in B2B Sales?

Webbiquity

But automation is just as useful in the world of B2B sales. It’s imperative to automate marketing emails for B2C customers and even low-end B2B SaaS products, because the high-volume / low-cost model means each customer represents a very small share of overall revenue. In complex-product B2B sales, however, a company can thrive with just a handful of high-value customers, meaning two things: first, it can’t afford churn, and second, it can’t get away with automating personalization.

40% of B2B Marketers Believe Their Company Could Do Better at Measuring Performance and Impact

KoMarketing Associates

Although B2B marketers are constantly working to achieve their top objectives, new research suggests that many of them have few ways of measuring their overall performance and impact on their organizations. B2B Marketing News Industry News B2B data and analytics digital marketing

Five Essential Pieces of a Prospecting Solution

As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. This eBook aims to help B2B sales leaders better understand the five essential features your prospecting solution must include.

How COVID-19 is Impacting B2B Technology Purchasing [Research]

Webbiquity

The good news for B2B tech vendors outside those specific areas is that nearly half of all IT spending is now targeted towards more general business needs. For B2B technology marketers, in-person events are pretty much out for the moment.

6 B2B Demand Gen Predictions for 2020

The Point

The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different. I believe 2020 will be a year of category consolidation in B2B martech. The post 6 B2B Demand Gen Predictions for 2020 appeared first on The Point.

Demand 180

112 Google Ads Callout Extensions Examples for B2B Advertisers

KoMarketing Associates

26 Examples of B2B Callouts for Products. 27 Examples of B2B Callouts for Software. 20 Examples of B2B Callouts for Whitepapers, Webinars, and Reports. 11 Examples of B2B Callouts for Customer Service. 14 Examples of B2B Callouts for Pricing.

A 20-Point Checklist for B2B Marketing on LinkedIn

KoMarketing Associates

B2B marketing on LinkedIn has come a long way. After years of being seen as “just” a platform for job seekers, it’s become a hub for marketers, sales people, influencers, and even freelancers serving the B2B market.

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

LinkedIn for Business: 4 Ways B2B Marketers Can Reach Their Target Audience

KoMarketing Associates

I recently wrote about 5 ways B2B marketers can optimize their LinkedIn advertising, including tips around ad copy, creative, targeting, and utilizing specific types of campaigns. In this post, we’re going to take tips around targeting on LinkedIn a step further, exploring a few key options LinkedIn has to offer, and why this matters for B2B marketers. Matched audiences allow B2B marketers to upload lists of accounts for direct targeting.

Target 283

The Impact of COVID-19 on B2B Marketing Plans: Tech vs. Non-Tech

Webbiquity

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. More than 450 B2B marketing professionals gave their input to this study.

Plan 264

Survey: B2B Marketers Juggling Multiple Top Objectives

KoMarketing Associates

As B2B marketers look to reach out to both prospects and existing customers on a regular basis, new research shows that they in fact have a wide range of priorities to juggle. In terms of how they plan for these objectives, 48 percent of B2B marketers say that they budget on an on-going basis.

Survey 245

7 Key Principles of B2B Email Creative

The Point

7 Key Principles of #B2B Email Creative Click To Tweet. On July 16, 2019 at 11 AM PT, I’ll be discussing these principles and other tips in a live Webinar, “ A Crash Course in B2B Email Creative.” The post 7 Key Principles of B2B Email Creative appeared first on The Point. What, Why, How. There are three things your email recipient should see almost immediately, and those are: WHAT the offer is, WHY it’s of value, and HOW to get it.

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

5 Most Common Fails in B2B Search Campaigns

The Point

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Add in the fact that B2B sales cycles are typically long and complex (meaning that advertisers may not see ROI for weeks or months), and it becomes clear that thriving in today’s SEM landscape requires getting a lot of things right.

Search 189

What Are Experts Prioritizing in 2018 B2B Marketing Budgets?

KoMarketing Associates

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget? It’s clear advances in cloud data and data visualization is quickly becoming invaluable to B2B marketers.

Budget 395

B2B Video Marketing on LinkedIn: How to Embrace Video in Your Content Strategy

KoMarketing Associates

Does your B2B marketing program include LinkedIn video marketing? But maybe you’re still not totally committed to video as a medium for your B2B content strategy. According to LinkedIn, 57% of their B2B content is consumed on mobile.

Gamification for B2B Marketers: Pandemic-Style

Heinz Marketing

But the playfulness that we desperately need to stay sane in our personal lives can also help B2B brands stay close to their prospects and customers. “…as And yes, that includes your B2B prospects! So, don’t sleep on the B2B customer experience. Gamification in B2B Marketing.

B2B 80

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

How to Use Google Optimize to Find B2B Paid Advertising Success

KoMarketing Associates

When it comes to creating an optimized B2B paid advertising campaign, whether it’s for LinkedIn, Google or Facebook, a unique paid landing page is essential. When it comes to B2B paid campaigns, the landing page is ultimately going to sell the user on a product or service.

B2B public relations overview

Sales Lead Insights

How to use PR in a B2B marketing-for-leads program. The post B2B public relations overview appeared first on Sales Lead Insights. B2B marketing Public relations B2B PR press releases

Our Top Takeaways From This Year’s B2B Marketing Exchange

Influitive

Last week, Scottsdale, Arizona was abuzz with more than 1300 B2B marketers eager to get inspired by some of the industry’s best and brightest. This year’s B2B Marketing Exchange did not disappoint! The event featured some great keynotes and workshops spanning topics including, how B2B brands can harness the power of fandoms, how to connect. The post Our Top Takeaways From This Year’s B2B Marketing Exchange appeared first on Influitive.

How to Use the Power of Storytelling in B2B Ads

Act-On

Create greater impact in your B2B advertising with powerful storytelling strategies. B2B Marketing Content Marketing b2b ads b2b advertising b2b content marketing b2b storytelling storytelling content

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

How to find your best B2B prospects

Biznology

Lead generation is a major preoccupation of the typical B2B marketing department. Indeed, most B2B marketers report that leads—with an emphasis on quality leads—are their primary goal. So, let’s review the top prospecting tools and techniques that are working for B2B marketers today.

Easy Tips to Close B2B Website Leads

BOP Design

For Bop Design, that kind of acknowledgment comes with a level of responsibility to educate our B2B community. We are here to drop knowledge, share our insight, and give you the 411 on all things B2B marketing related. Always. Closing.

5 B2B Email Marketing Best Practices You Need to Try

Optinmonster

Would you like to improve your B2B email marketing strategy but aren’t sure where to start? Too many marketers make the mistake of using the same approach for their B2B email campaigns as they do for their B2C emails. 5 B2B email marketing best practices.

5 Necessary Skills For Writing B2B Content

KoMarketing Associates

Earning the attention of your audience or prospects in today’s digital age is an around-the-clock responsibility for businesses of all shapes and sizes, including B2B. Whether it be to improve brand awareness, generate sales or revenue, or simply educate the customer base, there is a constant craving for content among B2B businesses. B2B marketers are looking to partner with content creators to bring their businesses to new heights.

Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

CCPA: What B2B Marketers Need to Know

The Point

and other recent regulations (CAN-SPAM, CASL), CCPA is something that every B2B marketer needs to understand and prepare for. CCPA: What B2B Marketers Need to Know Click To Tweet. At our agency , we’re telling B2B clients to regard regulations like CCPA as the rule, not the exception. The post CCPA: What B2B Marketers Need to Know appeared first on The Point. Another new year approaches and, with it, another major data privacy regulation takes effect.

Ethics 180