10 Uncomfortable B2B Marketing Realities

The Point

Reproduced with permission, here’s Jon’s take on the B2B marketing realities that will ring most familiar to those of us “in the trenches.” ( Follow Jon on LinkedIn for more great tips on demand gen and B2B.). 10 Uncomfortable B2B Marketing Realities Click To Tweet.

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8 Surprising B2B Use Cases for Chatbots

The Point

If you ask most B2B marketers how they use chat platforms like Drift , the immediate answer would most likely be: converting Web visitors. And indeed, increasing Web engagement and Web conversion rates is still a primary use case for chatbots in a B2B context.

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Meeting the Needs of the Self-Serve B2B Buyer

The Point

Just when you thought B2B buyer habits couldn’t change more dramatically, along comes the COVID pandemic. As in the consumer space, B2B buyers use a variety of content to research prospective purchases: social media, Google search, review sites.

Surprise: Most B2B Advertising Isn’t Good. Or Is It?

The Point

A recent report by LinkedIn and research agency System1 found that the bulk of B2B advertising is ineffective. I’ve written elsewhere in this space about the sorry state of B2B creative in general, so the headline came as no surprise. Surprise: Most B2B Advertising Isn’t Good.

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

B2B Sales Dynamics: Leads, Prospects, and Opportunities

Only B2B

The terms leads, prospects, and opportunities are frequently used synchronously in B2B sales, despite the fact that they truly have distinct meanings. We will define each term and go through how they vary in terms of B2B sales in this blog article. Sales b2b lead generation b2b sales

3 BIG Reasons Your Business Should Be Actively Seeking Quality Reviews

UpCity

In today's B2B environment, is your business doing everything it can Reviews can make or break a buying decision for many people.

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Top B2B conferences for 2022

Biznology

Eager to attend in-person events, B2B marketers may have their hopes dashed again as new variants spread. February 28-March 2, Scottsdale, B2B Marketing Exchange. April 6-7, all virtual, Marketing Profs B2B Forum. April 11-12, Chicago, B2B Online. Mostly B2B.

A B2B Email Pre-Flight Checklist

The Point

Earlier this month I presented a standing-room only session at the B2BMX Conference in Scottsdale on key principles of B2B email creative. A #B2B Email Pre-Flight Checklist Click To Tweet. The post A B2B Email Pre-Flight Checklist appeared first on The Point.

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Respect the Funnel: Why B2B Marketers Can’t Shortcut the Buyer Journey

The Point

It’s a truism in B2B marketing that every buyer journey is unique and different, but, even then, and especially in the B2B tech space, almost every buyer progresses through 3 basic stages: 1. Respect the Funnel: Why B2B Marketers Can’t Shortcut the Buyer Journey Click To Tweet.

7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

Report: B2B Marketers Still Struggling with Account-Based Marketing

KoMarketing Associates

Although many B2B marketers have adopted account-based marketing (ABM) practices, new research indicates that they are struggling with messy data and measuring their strategy’s effectiveness. B2B Marketing News Industry News account-based marketing B2B Marketing marketing measurement

How can B2B marketers get the most out of Pardot?

Modern B2B

The post How can B2B marketers get the most out of Pardot? appeared first on Modern | B2B Marketing Agency. All B2B Marketing Strategy Digital Marketing B2B Content Marketing B2B Marketing Data Technology Marketing

B2B Sales Cycles Require 27 Interactions both Digital and Human [Study]

Sword and the Script

Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department. Each survey polled at least 800 people making B2B purchases. The comparison over time illustrates how the buying process in B2B is changing.

The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]

Sword and the Script

Content costs soared last year, according to a data study by PathFactory; B2B video content costs the most at $8,448 while blogs cost the least at $1,959; people do actually binge on B2B content. The cost of B2B content. There’s a reason B2B marketers are investing in content.

7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.

Data Decay & Your B2B Database

Zoominfo

Because of this, many organizations are working with a B2B database that is outdated, invalid, or incomplete. Data Decay Could Ruin Your B2B Database. Did you know that 50% of B2B businesses are not confident in the quality of their data? Deep Clean Your B2B Database.

Report: In-Person B2B Marketing Event Cancelations Continue to Fall

KoMarketing Associates

As B2B marketers continue to rebound from the initial challenges of the Covid-19 pandemic, new research suggests that they are finding success with in-person events and exhibitions. The B2B exhibition cancellation rate should decline further.”.

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6 B2B Demand Generation Trends to Watch

The Point

B2B marketers need to rethink digital-first strategies to better engage audiences who not only demand new experiences, but also may be tiring of overused tactics. B2B buyers have increasing leverage and power throughout the buying process.

Why Your B2B Marketing Should Feature Case Studies

Webbiquity

Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. What Makes a Great B2B Case Study? Approximately 33% of B2B brands allocate 5% of their budget to marketing. Guest post by Eleanor Hecks.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Five Advanced Strategies for Improving Your B2B Website SEO

Webbiquity

B2B buyers have relied heavily on search for years, but recent research shows that Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online. That makes SEO one of the top areas of investment for B2B marketing teams.

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B2B Lead Generation 101

Only B2B

But how much do you know about B2B lead generation and its potential to redefine the term entirely? It’s fine if you don’t understand everything right now, but by the conclusion of this post, you’ll be well on your way to producing B2B leads like a pro.

Planning a Successful B2B Sales Client Meeting: 6 Fundamental Tips

Webbiquity

Effective face-to-face client sales meetings, whether online or in person, are critical to your B2B operation. With that in mind, what’s the best way to plan a successful B2B client sales meeting? Plan Your Next Successful B2B Sales Meeting. Guest post by Dylan Berger.

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Inside two award-winning B2B campaigns – the B2B Marketing podcast with Really B2B

Really B2B

We recently caught up with Editor of B2B Marketing, David Rowlands to chat about two of our award-winning campaigns from the B2B Marketing Awards 2020. B2B marketing B2B Demand Generation B2B Marketing Awards podcast Marketing Campaign Research & Insight

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. The results included a few expected areas of consensus but also some surprising divergence of opinions. Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. But doing it effectively to optimize results is also the top challenge marketers face. Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. And there's one promising avenue many marketers may be under-investing in. This webinar not only summarizes the issues raised in the study but also offers guidance from multiple sources on how to address the challenges of today's B2B marketers.

B2B Advertising: 20 Examples of Terrific B2B Social Media Ads

KoMarketing Associates

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable.

Survey: B2B Marketers Working Against Longer Buying Cycle

KoMarketing Associates

As B2B marketers look to fine-tune the way they reach out to customers and prospects, new research suggests that B2B buyers are taking more time to think about potential purchases. This indicates that B2B buyers are taking their time when it comes to evaluating their options.

How to Improve Your B2B Buying Process During COVID-19

B2B PR Sense

We've seen a lot of changes this year because of COVID-19 -- and even the B2B buying process has not been immune! In fact, buying in general, whether B2B or B2C, has experienced marked changes throughout this pandemic. They must act to adapt to the current demands of their B2B buyers.

Uncommon Thinking for B2B Authors

B2B Digital Marketer

How can you do B2B marketing differently? Think of the ways B2B marketing has never been done before and pursue the path that many may have never tread before. If you are a B2B author then you may consider doing this as a major part of your marketing plan.

The 7 Keys to Creating Successful B2B Marketing Copy

Speaker: Robert Bly, Independent Copywriter and Consultant

Marketers may use the same copy for their B2B and B2C clientele, but these customers should never be treated the same. In this webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers. Join Robert Bly, independent copywriter and consultant, who will walk you through key details of your marketing copy strategy that will make a real difference to your buyers.

B2B Marketers Still Prioritizing Customer Experience & Engagement

KoMarketing Associates

As B2B marketers continue to target multiple key objectives, new research indicates that customer engagement and experience remain at the top of the list. B2B Marketers and Content Amplification. Customer Experience Industry News B2B Marketing customer experience

Why Some B2B Tech Companies Fail at Marketing [guest post]

Sword and the Script

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. There are some simple, high-impact things you can do to ensure your B2B tech brand starts making the right impression.

How to improve your B2B website design | Sana Commerce

Whitney Koontz

How to improve your B2B website design

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Accelerated Digital Commerce Is Disrupting B2B Sellers And Buyers

Tony Zambito

Putting pressure on B2B Executives to transform their businesses. If B2B companies are not thinking about this, planning for this, and doing something about this – they will bound to be in big trouble. What is at issue for B2B organizations is B2B buyers are advancing at a faster rate.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

B2B Appointment Setting In A Nutshell

Only B2B

While individuals who have worked in the B2B leads industry for a long time are familiar with the word, newcomers and novices have a lot of catching up to do. This blog is for you if you’re just getting started on your b2b lead generation adventure and want to be prepared.

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Why A Buyer Persona Sales System Is Needed In A New Era Of B2B

Tony Zambito

The past year of 2020 into 2021 will be looked at as one of the more transformative years to hit B2B sales in many a decade. I believe B2B in general and in particular B2B sales will be entering a new era.

How to Build Your B2B Sales Cycle

Visitor Queue

Every successful business will have a distinct B2B sales cycle that they follow. The post How to Build Your B2B Sales Cycle appeared first on Visitor Queue Blog | Identify Website Traffic. Sales B2B Growth B2B Sales

How To Build B2B List?

Only B2B

The most exhausting and challenging task most B2B enterprises face is building and maintaining a customer database that is accurate and up-to-date. What Exactly Is B2B List Building? . When you get to the roots, that is called B2B list building. . B2B List Building.

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Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

As you likely know, the European General Data Protection Regulation (GDPR) takes effect May 25. Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database. The penalties for non-compliance with GDPR can be severe – in the millions of dollars. Fortunately, there are a few basic steps that B2B marketers can and should make that will get them closer to full compliance.