B2B Related Topics 
SendX
OCTOBER 7, 2024
Table of Contents What is B2B email marketing? Why B2B email marketing? Pricing Structure The 8 Best B2B Email Marketing Software Conclusion B2B Email Marketing Software Frequently Asked Questions
Trade Press Services Newsletter
OCTOBER 3, 2024
There’s a generational shift taking place in B2B purchasing. Studies show that younger buyers now represent two-thirds of B2B decision-makers. Understanding and connecting with Gen Z buyers are critical to staying ahead of the curve in a competitive B2B marketplace.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
OCTOBER 16, 2024
B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. As more B2B buyers turn to social media for research and recommendations, having a strong presence can drive brand awareness and generate more leads.
Webbiquity
JUNE 4, 2024
B2B marketers have been on a wild ride over the past five years, as the economy went into and then came out of COVID-era shutdowns. How have the primary drivers of B2B website traffic changed, particularly search and social media? The total sample size is less than 30, so your mileage may definitely vary.
Advertisement
Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and, what’s more, they have little interest in being so.
Trade Press Services Newsletter
JULY 11, 2024
Can B2B companies leverage influencer marketing, or is it strictly for consumer-facing organizations? According to a poll conducted by InvespCro , 94 percent of marketers believe influencer marketing is a successful strategy for B2B businesses. Despite its slower adoption, data shows that B2B influencer marketing works.
Marketing Insider Group
APRIL 15, 2024
But now, there’s something new on the scene: B2B creators. These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices. Today, we’re breaking down the rise of B2B creators and why they’re more than just the next big thing. Who Are B2B Creators?
Advertisement
To help answer these and other common questions about using AI during the sales cycle, we surveyed B2B sellers who were early adopters to get their insight and advice about how to use gen AI well — and when to leave it out of the equation. How will using AI affect my relationship with my customers?
Advertisement
As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.
To maintain profitable growth, B2B owners must take advantage of all the applicable modern tools. The industries must update their strategies to smoothly run the campaigns without hassle. The actionable tips mentioned here will help you in this area.
Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group
And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion.
Advertiser: ZoomInfo
This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment. You’ll get a deep dive on: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention
Speaker: Paul Slack - Vende Digital CEO
We’ll show you specific examples of how other B2B companies are crushing it with digital marketing. Discover 5 tips to get 2021 off to a great start. You’ll learn cost-effective digital tactics that are working right now to produce qualified leads. Generate leads more predictably at a lower cost. Create the perfect landing page that converts.
Speaker: Tom Pick, Independent B2B Digital Marketing Consultant
What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. How to balance efforts and spending between the top two priority areas for B2B firms. You’ll learn….
Advertisement
What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? Get an in-depth look into six successful B2B marketing campaigns across a wide range of industries. Happier customers. Higher revenue. A healthier bottom line. How to make the most of every campaign.
Expert insights. Personalized for you.
363 
Let's personalize your content