27 Amazing Facts about B2B Content Marketing

Act-On

Check out these 27 amazing facts about content marketing and how they impact your marketing and your B2B business this year. Content Marketing

How to Use the Power of Storytelling in B2B Ads

Act-On

Create greater impact in your B2B advertising with powerful storytelling strategies. B2B Marketing Content Marketing b2b ads b2b advertising b2b content marketing b2b storytelling storytelling content

Survey: B2B Marketers Juggling Multiple Top Objectives

KoMarketing Associates

As B2B marketers look to reach out to both prospects and existing customers on a regular basis, new research shows that they in fact have a wide range of priorities to juggle. In terms of how they plan for these objectives, 48 percent of B2B marketers say that they budget on an on-going basis.

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The Dismal State of B2B Email Creative

The Point

I review B2B email campaigns regularly in this space, and though I’m not one to be sparing in my opinions, I do try to be conscious of the type and size of company responsible for the campaign, with the thought, I suppose, that some marketers just may not know better.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Discounting for the B2B Industry WWW.MARKETJOY.COM Contact: +1 484-302-0110. companies within B2B industries offer discounts, but are they discounting for the right reasons? within B2B sales have become so common. business-to-business (B2B) industry. in the B2B Industry?

Where Politics & Business Collide: Political Donations of B2B Decision Makers

DiscoverOrg

We’ve taken DiscoverOrg’s available data on political donations and matched it to the prospect’s job and seniority level for a unique way of looking at political affiliation among B2B decision-makers: Based on donations, do political affiliations vary by role and/or seniority level?

Is Employee Advocacy Just for B2B?

Onalytica B2B

There’s no denying that the attributes of a B2B buyer differ greatly from a B2C consumer’s. Because of this, marketers in B2B and B2C have very different objectives, strategies and tactics to reach their target audience and drive action. Employee Advocacy in B2B.

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8 Key Takeaways from New Survey on B2B Content Preferences

The Point

The team at Demand Gen Report just released their 2018 Content Preferences Survey Report (free download, registration required), yielding fresh insights – and a few surprises – on the types of content today’s B2B buyers prefer, and why.

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How to find your best B2B prospects

Biznology

Lead generation is a major preoccupation of the typical B2B marketing department. Indeed, most B2B marketers report that leads—with an emphasis on quality leads—are their primary goal. So, let’s review the top prospecting tools and techniques that are working for B2B marketers today.

B2B public relations overview

Sales Lead Insights

How to use PR in a B2B marketing-for-leads program. B2B marketing Public relations B2B PR press releases

How to Best Leverage B2B Intent Data

The Point

In a world where demand generation , and marketing in general, is more data-driven than ever, one of the hottest topics in B2B circles is intent data. How should the average B2B marketer be looking to leverage intent data in their demand generation mix?

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How B2B Marketing is Changing in 2018

1How B2B Marketing. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. The top priorities for B2B marketers this year are generating more high-quality leads and. First, B2B marketers are.

What Are Experts Prioritizing in 2018 B2B Marketing Budgets?

KoMarketing Associates

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget? It’s clear advances in cloud data and data visualization is quickly becoming invaluable to B2B marketers.

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Report: B2B Marketers Seeing Strong Business Value in Event Marketing

KoMarketing Associates

In addition, B2B marketers are finding more success with event marketing than their B2C counterparts. According to the report, more than half of B2B companies (54 percent) say they derive more business value from events than from other forms of marketing, versus 48 percent of B2C companies.

9 B2B Sales Closing Techniques You Can Use Today

DiscoverOrg

The post 9 B2B Sales Closing Techniques You Can Use Today appeared first on DiscoverOrg. How-to Sales Strategy B2B Insights B2B Sales B2B Sales Insights Closing techniques Closing Tips Decision Makers Sales Effectiveness sales strategies Sales Success Sales Tips

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Building B2B relationships with trust and empathy

B2B Lead Generation

Even though our tools have become smarter with AI and machine learning, connecting and building B2B relationships has never been harder. The post Building B2B relationships with trust and empathy appeared first on B2B Lead Blog.

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4 Steps to Map B2B Keywords to Landing Pages

KoMarketing Associates

And, when it comes to online marketing, you will need quality landing pages to maximize the search engine visibility of your B2B keywords. Let’s take a look at four steps all online marketers should consider as they evaluate their B2B keywords and map them to high-performing landing pages.

The Sales Enablement Handbook

the B2B world, the sales cycle can be a long drawn out process - making b2b sales. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.

Three Key Insights on How B2B Marketing is Changing

Webbiquity

What content marketing channel do B2B marketers pretty much all agree is highly effective? And what potentially powerful B2B marketing strategy is perhaps the most overlooked? The (Almost) Universal B2B Marketing Channel.

Three annoying things about B2B marketing

Biznology

I’m always running around saying how much I enjoy B2B marketing , because it’s complex, high ticket, and the results can be really satisfying. There are things about B2B that just tick me off. In a complex environment like B2B, you have to recognize how buyers buy.

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Do You Need a New B2B Pricing or Packaging Model?

Fusion Marketing Partners

B2B Pricing b2b packaging B2B pricingIf you are facing stagnant or declining sales on one or more products and services, it may be because the […].

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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). ” — 2018 Trends: B2B Marketing , Edelman.

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Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

9 Easy Ways to Get More Leads from Your B2B Blog

Act-On

Here are 9 easy ways to get more leads from your B2B blog. B2B Marketing Content Marketing Lead Generation B2B b2b blog lead generation leadsSubscribers and shares are great, but let's dig into how you can grab more leads from your blog right now.

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16 B2B print advertising tips

Sales Lead Insights

Proven techniques for better B2B sales lead generation with print advertising. B2B advertising B2B marketing print advertising

Top Trends in B2B Marketing

Biznology

Our latest webinar interview is about B2B marketing with expert Ruth Stevens. Ruth gave tips on what to do about recent changes in B2B buying behavior. This free 30-minute Biznology® discussion will bring you up to date in what’s new and exciting in B2B marketing today.

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Reboot Buyer Insights To Drive B2B Growth

Tony Zambito

B2B companies are faced with the most transformative era in business history. The scale of disruption will mean the B2B buyer and seller dynamic will continue to be rocked. What are signs B2B senior executives will know they are in need of a reboot of their buyer insights?

Best Practices for Selling to Government Agencies

explained how B2B purchasing decisions have. Best Practices for Selling to. Government Agencies WWW.MARKETJOY.COM Contact: +1 484-302-0110. hello@marketjoy.com The US government spends over $235 billion on. goods and services each year.

Should Your B2B Company Be On Instagram?

KoMarketing Associates

When most B2B marketers think of Instagram, they may think of teenagers or millennials who are using it to post photos about their lives and what they are into. But using Instagram in B2B marketing actually isn’t a bad idea: a 2017 Marketing Profs infographic reports that Instagram is the fastest growing platform for B2B marketers and it actually has the highest engagement rate amongst all social media platforms.

Digital Commerce Is Disrupting B2B With No End In Sight

Tony Zambito

Putting pressure on B2B Executives to transform their businesses. If B2B companies are not thinking about this, planning for this, and doing something about this – they will bound to be in big trouble. What is at issue for B2B organizations is B2B buyers are advancing at a faster rate.

Know Your B2B Marketing Metrics: Measure Your Way to Success

Act-On

Learn some key tips for using B2B marketing metrics to reveal how your campaigns perform, where you’re spending has the greatest impact, and how your campaigns impact the sales pipeline. B2B Marketing Reports & Analytics B2B marketing b2b marketing metrics b2b metrics marketing metrics

B2B Content Marketing 2018: A Year in Review

KoMarketing Associates

93% of B2B content marketers report their organization is extremely/very committed to content marketing. . Source: CMI B2B Content Marketing 2019 . In 2017 , the number of B2B companies using content marketing was at 89%, so this is certainly a positive change.

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Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database.

Report: B2B Companies Lag in the Adoption of Email Marketing

KoMarketing Associates

Although email marketing has been a proven content marketing tactic, new research shows many B2B companies have yet to unlock its potential. B2B marketers may be slow to adopt email as a marketing tactic, but overall, previous research suggests that marketers are utilizing it more frequently.

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MarketingProfs B2B Nuggets of B2B Wisdom

ANNUITAS

This year’s MarketingProfs B2B Forum 2016 is a whirl-wind of data, inspiration, marketing advice, how-to’s and more than a little fun. Often B2B marketers think they can’t use comedy in their content, but follow the rule of three and you can.

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6 B2B Facebook Profile Hacks

Marketing Insider Group

Because of this, it’s a perfect channel for business, even B2B businesses. […]. The post 6 B2B Facebook Profile Hacks appeared first on Marketing Insider Group. The whole world knows what Facebook is.

B2B marketing as a career choice

TaylorMadeIn KEW

What would you say to room full of young MBA students about a B2B marketing career? But beyond the main themes surrounding B2B marketing strategy that I usually address, I’ve been thinking an awful lot about what this audience will find of most value. A B2B marketing career?

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering.

Should You Buy B2B Leads in 2018?

Marketing Insider Group

Not all contact lists are created equal, but if you’re working to grow your B2B lead database, your two options are to buy one or build one. The post Should You Buy B2B Leads in 2018?

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Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

The Point

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development.

How B2B Brands Can Drive More Leads This Year

Webbiquity

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. According to CMI , 91% of B2B marketers are already using content marketing to generate leads.

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B2B Marketing Campaign Fitness Drill

Tomorrow People

b2b promotional campaignsReady for duty or missing in action? Test your marketing mettle before you embark on the next campaign!

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy. B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision.