8 Surprising B2B Use Cases for Chatbots

The Point

If you ask most B2B marketers how they use chat platforms like Drift , the immediate answer would most likely be: converting Web visitors. And indeed, increasing Web engagement and Web conversion rates is still a primary use case for chatbots in a B2B context.

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Top B2B conferences for 2022

Biznology

Eager to attend in-person events, B2B marketers may have their hopes dashed again as new variants spread. February 28-March 2, Scottsdale, B2B Marketing Exchange. April 6-7, all virtual, Marketing Profs B2B Forum. April 11-12, Chicago, B2B Online. Mostly B2B.

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Surprise: Most B2B Advertising Isn’t Good. Or Is It?

The Point

A recent report by LinkedIn and research agency System1 found that the bulk of B2B advertising is ineffective. I’ve written elsewhere in this space about the sorry state of B2B creative in general, so the headline came as no surprise. Surprise: Most B2B Advertising Isn’t Good.

Best B2B Email Marketing Software for 2021

SendX

What is B2B email marketing? Let's first clarify how B2B is different & similar to B2C. B2B means business-to-business, while b2c means business-to-customer. In B2B communication focuses on information, facts, and profit. Why B2B email marketing?

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

6 B2B Demand Generation Trends to Watch

The Point

B2B marketers need to rethink digital-first strategies to better engage audiences who not only demand new experiences, but also may be tiring of overused tactics. B2B buyers have increasing leverage and power throughout the buying process.

3 BIG Reasons Your Business Should Be Actively Seeking Quality Reviews

UpCity

In today's B2B environment, is your business doing everything it can Reviews can make or break a buying decision for many people.

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Data Decay & Your B2B Database

Zoominfo

Because of this, many organizations are working with a B2B database that is outdated, invalid, or incomplete. Data Decay Could Ruin Your B2B Database. Did you know that 50% of B2B businesses are not confident in the quality of their data? Deep Clean Your B2B Database.

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Survey: B2B Marketers Working Against Longer Buying Cycle

KoMarketing Associates

As B2B marketers look to fine-tune the way they reach out to customers and prospects, new research suggests that B2B buyers are taking more time to think about potential purchases. This indicates that B2B buyers are taking their time when it comes to evaluating their options.

B2B Data: Expectations vs. Reality

SalesIntel

Your sales team has finally found the budget to invest in your B2B business database. But wait a minute, before you invest in a B2B data verification service, it is important to rethink a few of the expectations that you might have for the B2B data you receive. You’re so excited.

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4 Data-Driven Steps To Drive Successful B2B Demand Generation

Fact: Good data lives at the core of every successful B2B demand generation strategy. Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests. Whether you’re stepping into a new position or you’re new to demand generation, learning the tricks of the trade can be, well, tricky. In this eBook, you’ll discover how to improve your demand generation program—and your bottom line.

Top 10 B2B Marketing Predictions for 2022

SWZD

Discover the top B2B marketing trends for 2022 and find out how to navigate and adapt in a changing environment. eBooks Resources B2B Marketing Content

B2B Marketers Still Prioritizing Customer Experience & Engagement

KoMarketing Associates

As B2B marketers continue to target multiple key objectives, new research indicates that customer engagement and experience remain at the top of the list. B2B Marketers and Content Amplification. Customer Experience Industry News B2B Marketing customer experience

Report: B2B Marketers Finding Content Success in Virtual Spaces

KoMarketing Associates

B2B marketers are seeing success with content marketing, and new research suggests that the virtual space has given them new opportunities to connect with customers. Focusing on B2B Content Amplification. B2B Marketing News Industry News B2B Marketing content marketing

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B2B Advertising: 20 Examples of Terrific B2B Social Media Ads

KoMarketing Associates

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Why A Buyer Persona Sales System Is Needed In A New Era Of B2B

Tony Zambito

The past year of 2020 into 2021 will be looked at as one of the more transformative years to hit B2B sales in many a decade. I believe B2B in general and in particular B2B sales will be entering a new era.

Accelerated Digital Commerce Is Disrupting B2B Sellers And Buyers

Tony Zambito

Putting pressure on B2B Executives to transform their businesses. If B2B companies are not thinking about this, planning for this, and doing something about this – they will bound to be in big trouble. What is at issue for B2B organizations is B2B buyers are advancing at a faster rate.

10 B2B Marketing Trends to Watch in 2022

Biznology

But now I am back, with a list of 10 trends that B2B marketers should watch as we enter 2022. So, B2B marketers must develop a renewed focus on building trust with clients and prospects. Try building your strategy around Forrester’s 7 dimensions to building B2B trust.

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7 Simple Ways Chatbots Convert Leads on Your B2B Website

Zoominfo

Chatbots in B2B marketing and sales are the perfect lead generation tool for digital activities that lead prospects onto your website. How to Optimize Chatbots for B2B Lead Generation. Time is of the essence in the B2B world. B2B Marketing B2B Sales Chat

5 Essential Pieces of a Prospecting Solution

As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. This eBook aims to help B2B sales leaders better understand the five essential features your prospecting solution must include.

How To Pinpoint B2B Customer Pain Points

Zoominfo

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. B2B customer pain points can generally be split into four different categories: Productivity, financial, processes, and support. B2B Marketing Digital Marketing

Five Creative B2B Marketing Strategies to Try in 2022

Webbiquity

Business to business (B2B) marketing differs from consumer (B2C) marketing in several important ways. B2B marketing requires a unique, sometimes unusual, approach to effectively target buying groups within companies. They can work as well in B2B marketing as they do with consumers.

B2B Marketers: How to Win the Trust of Your CEO

Fusion Marketing Partners

As a chief marketing officer (CMO) or senior B2B marketing professional, there are few things as satisfying as earning and […]. B2B Marketer B2B Marketing

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Why Enabling Buyers To Buy Is The Future Of B2B

Tony Zambito

We are in that moment of hesitation when it comes to the future of how B2B buyers will engage in buying. The coronavirus pandemic has become the fuel of the forthcoming future of the B2B buyer-seller dynamic. This the future of B2B.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

ZoomInfo’s 12 Best B2B Tips for Holiday Season

Zoominfo

Which means things shaking up in the B2B world — holiday emails are being blasted, sales deals are being closed, and 2021 recruitment strategies are finishing up. Integrating holiday energy with your B2B efforts typically increases chances of revenue success.

More Stuff B2B Marketing Needs to Break

Marketing Interactions

Ever since, I’ve been thinking about a few more things that B2B marketers need to break. But, in B2B, it’s not as much about knowing their shoe size as it is understanding their industry, role, and use case. Go Forth and Break B2B Marketing Stuff.

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Launching a Winning B2B Content Marketing Strategy

Fusion Marketing Partners

In my fractional CMO practice, I have to recommend content marketing strategies for my B2B clients. Content Marketing B2B content marketing Content marketing thought leadershipThere are times when […].

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Your Guide to Choosing a B2B Data Provider

Zoominfo

Many B2B data providers claim to have the “best” data. Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each. What is B2B Data? B2B data is enterprise-focused information used to improve sales and marketing campaigns.

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7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. The results included a few expected areas of consensus but also some surprising divergence of opinions. Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. But doing it effectively to optimize results is also the top challenge marketers face. Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. And there's one promising avenue many marketers may be under-investing in. This webinar not only summarizes the issues raised in the study but also offers guidance from multiple sources on how to address the challenges of today's B2B marketers.

5 Ways To Develop Your B2B Brand

Zoominfo

But how does this connect to B2B brand development? Why Is B2B Brand Development Important? Yet those of us in the B2B space are also well aware that branding is every bit as important in our industry. The benefits of a well developed B2B brand are far and wide.

How To Pinpoint B2B Customer Pain Points

Zoominfo

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. B2B customer pain points can generally be split into four different categories: Productivity, financial, processes, and support. B2B Marketing Digital Marketing

12 Essential Benchmarks for Understanding The B2B Buyers’ Journey

KoMarketing Associates

The B2B buyer’s journey is evolving rapidly. In addition to incremental changes, such as the shift toward mobile devices, B2B marketers must also contend with a rapidly changing workplace and online world. Why B2B buyers’ journey benchmarks are different from B2C.

22 Key Statistics For Successful B2B Social Media Marketing Programs

KoMarketing Associates

Designing an effective B2B social media marketing strategy, however, is no easy feat. As you plan your B2B social media strategy, it’s important to consider the impact of social media on the industry as a whole and where other brands are succeeding —- and failing.

The 7 Keys to Creating Successful B2B Marketing Copy

Speaker: Robert Bly, Independent Copywriter and Consultant

Marketers may use the same copy for their B2B and B2C clientele, but these customers should never be treated the same. In this webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers. Join Robert Bly, independent copywriter and consultant, who will walk you through key details of your marketing copy strategy that will make a real difference to your buyers.

The Top 10 Most-Read Posts on the B2B Marketing Blog in 2021

Webbiquity

Which posts were most popular with you, the readers of the B2B marketing blog, in 2021? Posts like How to Build a B2B Marketing Team (2017), the classic Seven Reasons Your B2B Marketing Should Include Cats (2019), and 5 Great Reasons to Retweet Others on Twitter (from 2010!)

23% of B2B Marketers Still Developing an Intent Data Strategy

KoMarketing Associates

New research suggests that an increasing number of B2B marketers are utilizing intent data to gain an edge on the competition. B2B Marketing News Industry News B2B Marketing data and analytics digital marketing

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6 B2B Demand Gen Predictions for 2020

The Point

The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different. I believe 2020 will be a year of category consolidation in B2B martech. The post 6 B2B Demand Gen Predictions for 2020 appeared first on The Point.

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B2B Demand Generation Predictions for 2021

The Point

Will B2B marketing, and demand generation in particular, revert to “normal” once the pandemic subsides and economic recovery kicks in, or are recent trends destined to become staple tactics in the months and years to come? B2B Demand Generation Predictions for 2021 Click To Tweet.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.