Howard J. Sewell

JULY 26, 2022

How does marketing theory and thought leadership stack up with the B2B marketing realities most marketers face every day

B2B 474

B2B Marketing 474

Howard J. Sewell

JULY 26, 2022

Why B2B campaigns that attempt to short cut the buyer journey are destined to disappoint

Buyer's Journey 458

Buyer's Journey Funnel Campaign B2B 458

The Point

OCTOBER 29, 2021

If you ask most B2B marketers how they use chat platforms like Drift , the immediate answer would most likely be: converting Web visitors. And indeed, increasing Web engagement and Web conversion rates is still a primary use case for chatbots in a B2B context.

Case 349

Case B2B Consulting Best Practice 349

The Point

MARCH 24, 2021

A recent report by LinkedIn and research agency System1 found that the bulk of B2B advertising is ineffective. I’ve written elsewhere in this space about the sorry state of B2B creative in general, so the headline came as no surprise. Surprise: Most B2B Advertising Isn’t Good.

Advertisement 312

Advertisement Advertising Creative B2B 312

Advertisement

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

Intent Signal

UpCity

OCTOBER 18, 2020

In today's B2B environment, is your business doing everything it can Reviews can make or break a buying decision for many people.

Review 246

Review Business Activities Environment 246

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Guest post by Nina Petrov.

Ecommerce 233

Ecommerce Trends Marketing AI Marketing & Strategy 233

Tav Tepfer, Chief Customer Officer - Jabmo

OCTOBER 2, 2022

Let’s look at four B2B marketplace trends, in particular, that are accelerating digital marketing transformation

Trends 246

Trends Marketing B2B Account Based Marketing 246

The Point

JANUARY 12, 2023

When I asked my agency colleagues for their B2B predictions for 2023, no prizes for guessing which topic cropped up most often. Here’s what we’re expecting in the new year: “In the next 12 months, AI is going to fundamentally change B2B marketing.

B2B 246

B2B Creative Marketing & Strategy Account Based Marketing 246

SendX

MARCH 18, 2021

What is B2B email marketing? Let's first clarify how B2B is different & similar to B2C. B2B means business-to-business, while b2c means business-to-customer. In B2B communication focuses on information, facts, and profit. Why B2B email marketing?

Software 370

Software Email Budget Program Best 370

Advertisement

Intent signal data comes in two types: either companies or individuals signaling interest in products like yours. Which kind of data delivers more advantages to B2B marketers? It depends. Get this infographic to learn about the advantages of intent-based leads and how you can most effectively use both types of data.

Intent Signal

Tony Zambito

MARCH 4, 2022

B2B buyers seemed to be on the sidelines. B2B buyer activism will be on the rise. We have not seen this dynamic of activism in B2B. For the first time in decades and since the Cold War, there are real questions and choices confronting B2B buyers.

Activities 231

Activities Buyer Personas B2B Persona 231

Biznology

JANUARY 13, 2022

Eager to attend in-person events, B2B marketers may have their hopes dashed again as new variants spread. February 28-March 2, Scottsdale, B2B Marketing Exchange. April 6-7, all virtual, Marketing Profs B2B Forum. April 11-12, Chicago, B2B Online. Mostly B2B.

Conference 197

Conference B2B Consulting Forrester 197

Online Optimism blog

OCTOBER 16, 2022

A B2B marketing funnel can secure your business's scalability, flexibility, and longterm growth. Our guide help prepares companies for 2022

Funnel 240

Funnel B2B Companies Business 240

Only B2B

SEPTEMBER 16, 2022

Introducing B2B SaaS: Business Solutions. The B2B SaaS market is rising, so it’s obvious why the benefits are difficult to overlook. This guide is for you if you’re new to the B2B SaaS world. What Exactly Is B2B SaaS? What Are B2B SaaS vs. B2C SaaS?

Business 101

Business B2B B2C Marketing AI 101

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. The results included a few expected areas of consensus but also some surprising divergence of opinions. Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. But doing it effectively to optimize results is also the top challenge marketers face. Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. And there's one promising avenue many marketers may be under-investing in. This webinar not only summarizes the issues raised in the study but also offers guidance from multiple sources on how to address the challenges of today's B2B marketers.

View

The Point

FEBRUARY 28, 2020

Earlier this month I presented a standing-room only session at the B2BMX Conference in Scottsdale on key principles of B2B email creative. A #B2B Email Pre-Flight Checklist Click To Tweet. The post A B2B Email Pre-Flight Checklist appeared first on The Point.

Email 216

Email B2B Landing Page Creative 216

Frank Strong

JULY 20, 2022

Content costs soared last year, according to a data study by PathFactory; B2B video content costs the most at $8,448 while blogs cost the least at $1,959; people do actually binge on B2B content

Analysis 223

Analysis Cost Studies Video 223

Marketing Insider Group

FEBRUARY 13, 2023

I’ve been working in B2B Marketing long enough to remember how we started as the folks who work the booths at trade shows and created brochures for sales. B2B Marketing has certainly evolved from those simple beginnings. What Is B2B Marketing? Who Uses B2B Marketing?

B2B 295

B2B Planning B2C Marketing 295

Whitney Koontz

SEPTEMBER 19, 2021

How to improve your B2B website design

Design 227

Design Websites Marketing B2B 227

Speaker: Robert Bly, Independent Copywriter and Consultant

Marketers may use the same copy for their B2B and B2C clientele, but these customers should never be treated the same. In this webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers. Join Robert Bly, independent copywriter and consultant, who will walk you through key details of your marketing copy strategy that will make a real difference to your buyers.

B2C

Tony Zambito

FEBRUARY 19, 2022

B2B Buyers Will Endure Ongoing Challenges Ahead. In engaged B2B buyer research I have been conducting, there appear to be strong headwinds ahead for buyers to contend with. Inflation will only exacerbate the headwinds facing b2b buyers. .

Buyer Personas 195

Buyer Personas Persona B2B Urgency 195

Smashmouth Marketing

FEBRUARY 18, 2022

When it comes down to it, ultimately the one thing you want from your B2B appointment setting vendor is that they've shown prior success. Here are four additional things to consider when choosing to work with a B2B appointment setting team: 1.

Vendor 194

Vendor Cold Calling Leads Lead 194

B2B Digital Marketer

SEPTEMBER 15, 2022

Five things every B2B marketing funnel needs to have. By analyzing your B2B sales funnel , you will not only be able to generate more sales, but it also enables you to improve your sales processes, which will enable you to understand your customers better.

Funnel 98

Funnel B2B ROI Agency 98

Smashmouth Marketing

AUGUST 6, 2021

b2b demand gen inside sales b2b marketing lead nurturing appointment settingThere are so many demand gen vendors out there, and if you are a demand gen professional in sales or marketing, we've probably called you.

Lead Gen 232

Lead Gen Vendor Question Leads 232

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

Websites

KoMarketing Associates

JULY 2, 2020

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable.

Social Media 289

Social Media Advertisement Advertising Examples 289

Tony Zambito

OCTOBER 12, 2020

Putting pressure on B2B Executives to transform their businesses. If B2B companies are not thinking about this, planning for this, and doing something about this – they will bound to be in big trouble. What is at issue for B2B organizations is B2B buyers are advancing at a faster rate.

Buyer Personas 310

Buyer Personas Buyer's Journey B2B Persona 310

Modern B2B

MARCH 9, 2022

The post How can B2B marketers get the most out of Pardot? appeared first on Modern | B2B Marketing Agency. All B2B Marketing Strategy Digital Marketing B2B Content Marketing B2B Marketing Data Technology Marketing

Agency 98

Agency B2B Marketing Marketing & Strategy 98

Only B2B

JUNE 23, 2022

The terms leads, prospects, and opportunities are frequently used synchronously in B2B sales, despite the fact that they truly have distinct meanings. We will define each term and go through how they vary in terms of B2B sales in this blog article. Sales b2b lead generation b2b sales

Prospect 110

Prospect Terms and Conditions Leads Lead 110

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

As you likely know, the European General Data Protection Regulation (GDPR) takes effect May 25. Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database. The penalties for non-compliance with GDPR can be severe – in the millions of dollars. Fortunately, there are a few basic steps that B2B marketers can and should make that will get them closer to full compliance.

B2B

Really B2B

MARCH 9, 2021

We recently caught up with Editor of B2B Marketing, David Rowlands to chat about two of our award-winning campaigns from the B2B Marketing Awards 2020. B2B marketing B2B Demand Generation B2B Marketing Awards podcast Marketing Campaign Research & Insight

Podcast 91

Podcast Campaign B2B Research 91

The Mx Group

SEPTEMBER 6, 2022

B2B Strategy

B2C 100

B2C Creative Brand Branding 100

Tony Zambito

MAY 2, 2021

The past year of 2020 into 2021 will be looked at as one of the more transformative years to hit B2B sales in many a decade. I believe B2B in general and in particular B2B sales will be entering a new era.

Buyer Personas 294

Buyer Personas Persona Behavior Buy 294

KoMarketing Associates

AUGUST 18, 2021

As B2B marketers look to fine-tune the way they reach out to customers and prospects, new research suggests that B2B buyers are taking more time to think about potential purchases. This indicates that B2B buyers are taking their time when it comes to evaluating their options.

Buying Cycle 290

Buying Cycle Survey Buy Work 290

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Trends

The Point

JUNE 24, 2022

Just when you thought B2B buyer habits couldn’t change more dramatically, along comes the COVID pandemic. As in the consumer space, B2B buyers use a variety of content to research prospective purchases: social media, Google search, review sites.

Top of Funnel 130

Top of Funnel B2B Buyer's Journey Vendor 130

Hennie Lievense

SEPTEMBER 19, 2021

How to be selected in the B2B buying process

Process 240

Process Buy Marketing B2B 240

Only B2B

APRIL 23, 2021

The most exhausting and challenging task most B2B enterprises face is building and maintaining a customer database that is accurate and up-to-date. What Exactly Is B2B List Building? . When you get to the roots, that is called B2B list building. . B2B List Building.

List 112

List Build B2B Ideal Customer Profile 112

Only B2B

DECEMBER 29, 2022

We’ve had a busy year at ONLY B2B. Strategies For Generating B2B Leads In 2023. In general, B2B businesses prioritize producing high-quality leads above a large volume of leads. Additionally, B2B businesses do this through long-term organic lead creation techniques.

Trends 102

Trends Marketing & Strategy Planning B2B 102

To maintain profitable growth, B2B owners must take advantage of all the applicable modern tools. The industries must update their strategies to smoothly run the campaigns without hassle. The actionable tips mentioned here will help you in this area.

Industry