Webbiquity

NOVEMBER 19, 2024

What’s the most important attribute for success in B2B influencer marketing? Which tactics are used to differentiate the most successful B2B influencer marketing programs? You can find the answers to those questions and many more in the 2025 B2B Influencer Marketing Research Report from the team at TopRank Marketing.

B2B Marketing 183

B2B Marketing Trends Planning B2B 183

Webbiquity

JULY 30, 2024

When you tell people you want to promote your B2B company on social media, they all tell you to jump on LinkedIn. LinkedIn is an excellent B2B network , but Instagram is another great option for B2B and B2C companies alike. This feature is mostly used by ecommerce stores, but B2B businesses can also try it out.

Top of Funnel 195

Top of Funnel Effectiveness B2B Business 195

Webbiquity

MARCH 31, 2025

But the real question is: Have you tapped into this trend to strengthen your own B2B demand generation efforts? Understanding B2B Demand Generation Ever wondered why some businesses effortlessly capture attention while others struggle to generate interest among potential customers ? Why is engaging content so crucial to demand gen ?

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Marketing Insider Group

AUGUST 26, 2024

Learn the basic steps involved in smart demand generation and how to leverage it effectively to drive ROI in the B2B medtech sector. Planning a Demand Gen Campaign A successful B2B demand generation campaign in the medtech industry starts with a nuanced understanding of the target market. But what does this look like in action?

Demand Generation Agencies 195

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 195

Webbiquity

AUGUST 19, 2024

What are the best tactics to use in your B2B marketing funnel to efficiently grow your sales? Image credit: PhotoMIX Company on Pexels Effectively managing the B2B marketing funnel can be complicated, but this article will help you through it all—from assessing ROI to nurturing leads with tailored content and more.

Top of Funnel 183

Top of Funnel Marketing Funnels B2B Sales Paid Content 183

Trade Press Services Newsletter

AUGUST 1, 2024

One fundamental truth reigns supreme in the B2B marketplace: trust is the cornerstone of every successful transaction. People, especially in the B2B world, buy from brands they trust. No matter what the industry is, brand trust is instrumental to achieving sustainable business growth in the B2B marketplace.

Trust Marketing 190

Trust Marketing B2B Marketing B2B Thought Leadership Ad Building 190

Webbiquity

NOVEMBER 21, 2024

B2B marketing demands have changed dramatically since 2020 as business buyers shifted away from traditional sales meetings toward digital-first interactions. The most effective B2B marketers now blend technical capabilities, creative thinking, and systematic testing to develop distinctive campaigns that drive meaningful business growth.

B2B Marketing 161

B2B Marketing Work Management Marketing Management Planning 161

Convince & Convert

NOVEMBER 12, 2024

The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. As we move into 2025, staying ahead of emerging trends is essential for B2B brands. Authentic and Engaging Content In 2025, authenticity is key.

Social Media 159

Social Media B2B Thought Leadership Trends Social Marketing 159

Webbiquity

DECEMBER 10, 2024

Strategic content creation and smart distribution drive B2B business growth, no matter your industry. However, while video leads the pack, other formats like blog posts, images, and audio still play a critical role in B2B marketing. Its vital to understand your ideal customer by developing detailed B2B buyer personas.

Distribution 152

Distribution Paid Content Top of Funnel Webinar Metrics 152

Webbiquity

NOVEMBER 5, 2024

Image credit: Tima Miroshnichenko on Pexels Recruitment marketing has emerged as a strategic approach that allows B2B companies to showcase their organizational culture, values, and unique selling propositions. This makes brand building a critical component of the B2B sector. Connect with her on LinkedIn.

Positioning 152

Positioning B2B Marketing Brand Identity Advertising Agencies 152

Vision Edge Marketing

OCTOBER 29, 2024

Search has played a pivotal role in the typical B2B customer buying journey , usually occurring in the awareness and consideration stages. With the evolution from traditional search queries to AI-driven prompts, B2B companies must adapt to ensure their content and SEO are optimized for AI interactions.

Marketing AI 307

Marketing AI Buy Marketing Analytics Tools Demand 307

Martech

JANUARY 14, 2025

Well, you may be surprised to learn that among most B2B marketers, it averages out to be around 15%. What makes it odder is that research shows that a significant portion of B2B revenue originates from existing customers. A Forrester report found that 73% of B2B revenue comes from existing customers. Give me leads. .”

Effectiveness 130

Effectiveness Marketing & Strategy B2B Marketing Management 130

Martech

AUGUST 26, 2024

Like just about everything in marketing, B2B marketing is changing — and fast. Could be that marketing will enjoy an increase in power and influence in B2B? But B2B companies have been experimenting for decades with lower cost methods to reduce selling expense. Dig deeper: The B2B case for retention marketing — 7 key tactics 4.

B2B Marketing 133

B2B Marketing Trends Top of Funnel B2B 133

Martech

OCTOBER 8, 2024

No less than 50% of B2B marketers won’t reach their goals this year. The insights come from a new Pipeline360 report, “The H2 2024 state of B2B pipeline growth” based on a survey of 500 B2B marketers in the U.S. Top B2B challenges. Economic conditions (46%). Problems with marketing/sales alignment (44%).

B2B Marketing 144

B2B Marketing Terms and Conditions B2B Lead Gen 144

Webbiquity

JANUARY 7, 2025

And finally, the most-read post here on the B2B marketing blog for all of 2024 was… 1: 10 Best Leading and Lagging Marketing Performance Indicators to Increase ROI For the second straight year, guest author Ron Stefanski tops the list with this post from July 2022 (it came in at #3 that year).

Marketing AI 161

Marketing AI B2B Marketing Screencast B2B 161

SendX

OCTOBER 7, 2024

Table of Contents What is B2B email marketing? Why B2B email marketing? Pricing Structure The 8 Best B2B Email Marketing Software Conclusion B2B Email Marketing Software Frequently Asked Questions

Software 363

Software Email Marketing B2B Marketing B2B 363

Webbiquity

MARCH 14, 2025

For B2B businesses, which thrive on strong customer relationships and personalized experiences, AI is becoming a game-changer. AI-Driven Transformations in Web Design and B2B Digital Marketing I. AI-Driven Personalization in B2B Marketing AI has great potential in B2B marketing , and one such capability is AI-generated personalization.

Marketing AI 152

Marketing AI Design B2B Marketing Lead Ranking 152

Contently

OCTOBER 3, 2024

For B2B marketers, staying ahead of the competition often hinges on how effectively you leverage data and insights. The right B2B SEO tools can be a game-changer, helping content strategists not only understand an audience but also fine-tune strategy and drive more qualified leads. 7 More Essential B2B SEO tools 1.

Budget Programs 134

Budget Programs Enterprise Management CMS Development SEO 134

Martech

NOVEMBER 4, 2024

They are bringing entirely new behavioral patterns into the B2B buying process, and experienced marketers and sellers ignore this at their peril. Call it “the consumerization of B2B.” Digital natives aren’t like the rest of us. The old adage still stands: “Business buyers are still people.” What new tools and tactics have emerged?

Tactics 132

Tactics B2B Marketing Paid Search Agency Advertising Agencies 132

Martech

SEPTEMBER 19, 2024

Somebody in B2B needs to hear this today: AI isn’t a one-size-fits-all solution. Some of B2B’s most influential sectors require the most sophisticated, accurate content and strategies. The B2B content creation conundrum Of the 61.4% of marketers who report using AI , 44.4% use AI to create content. billion by 2033.

Marketing AI 133

Marketing AI B2B B2B Thought Leadership PR 133

Martech

FEBRUARY 11, 2025

Generative AI is transforming how B2B buyers research and make purchasing decisions. Up to 90% of B2B buyers already use generative AI tools , according to Forrester. This innovation benefits B2B buyers navigating complex journeys. Even more are planning to integrate it into their decision-making process in the coming year.

Marketing AI 134

Marketing AI B2B Buyer's Journey Vendors 134

Sword and the Script | B2B

NOVEMBER 26, 2024

A recent poll by Pipeline360 and Demand Metric found about half of B2B marketers surveyed think they are going to miss their target goals this year. About half of the respondents come from B2B roles including products (30%) and services (28%). Read more: 2025 B2B Marketing Mix Report by Sagefrog 3.

Marketing Budget 129

Marketing Budget Marketing Budget Creation Customer Surveys B2B Marketing 129

Martech

NOVEMBER 7, 2024

Account-based marketing (ABM) platforms came with the promise of revolutionizing B2B marketing. This makes it easier to tie marketing activities to sales outcomes, providing transparency into the often murky world of B2B marketing attribution. Dig deeper: Maximizing your B2B spend: Is account-based marketing worth it?

Account Based Marketing 126

Account Based Marketing ABM Demand Generation Agencies Marketing Attribution 126

Schubert B2B

OCTOBER 17, 2024

As we approach 2025, B2B digital marketing becomes less about finding leads and more about wooing them like the perfect dinner date. Here are the top six B2B marketing trends you’ll want to cozy up to this year. Social Media Marketing B2B companies continue to be social — especially on platforms like LinkedIn.

Account Based Marketing 115

Account Based Marketing Trends B2B Marketing B2B 115

Vision Edge Marketing

MARCH 4, 2025

One valuable B2B sales strategy approach lies in the concept of customer-centric insights selling. Gartners research shows 77% of B2B buyers state their last purchase was complex and time-consuming and 95% of buying groups report having to go back and revisit decisions at least once as new information emerges.

B2B Sales 149

B2B Sales Acquisitions B2B Thought Leadership B2B 149

Contently

OCTOBER 29, 2024

Client testimonials are a fantastic way to make use of UGC for B2B brands, especially when they can be framed in a solutions-oriented light. The post How B2B Brands Can Leverage User-Generated Content appeared first on Contently. But, you don’t need to share user-generated content on social media alone.

User-Generated Content 148

User-Generated Content Paid Content Generation Brand Identity 148

B2BMarketing.net

DECEMBER 19, 2024

Anyone who’s started work as a B2B marketer in the past 10 years might be surprised to learn that there was a time when it was not widely understood or recognised that emotion played a role in B2B. Plutchik’s Wheel of Emotion diagram – overlaid with trends from the B2B Marketing Awards So what can we learn?

B2B Marketing 116

B2B Marketing B2B Thought Leadership B2B Paid Search Agency 116

Martech

OCTOBER 28, 2024

Recently, I shared an example of a work email on LinkedIn, sparking a flood of opinions on whether images belong in B2B emails. It turns out, the question of “to image or not to image” is a surprisingly divisive topic in B2B. Why bother adding images at all, my B2B email friends? Processing.

B2B 130

B2B Marketing Automation Services Ideal Customer Profiles Paid Search Agency 130

Martech

APRIL 7, 2025

ROI in B2B marketing was meant as a noble metric to evaluate the effectiveness of marketing investments. Complex B2B buying situations take months, involve many stakeholders and rely on things we can’t know or see because buyers choose to self-educate until they refine their shortlist. Our display ads created #X MQLs. Processing.

ROI 110

ROI B2B Marketing Effectiveness Paid Search Agency 110

Marketing Insider Group

NOVEMBER 4, 2024

As Sagefrog’s 2025 B2B Marketing Mix Report notes, AI and automation are critical. Both ranked amongst the top ten marketing and sales priorities for 2025 in a survey of B2B professionals. Let’s explore how B2B marketers utilize AI and automation and why a human touch remains indispensable.

Marketing AI 130

Marketing AI Advertising Agencies Paid Search Agency Automation 130