Marketing Insider Group

OCTOBER 12, 2021

That leaves B2B experts scraping the barrel for resources or adapting B2C content to apply to them in order to hone their craft. Thankfully, there’s a strong community of authors dedicated to providing tools like B2B marketing books to help marketers grow and evolve in their profession. Hone Your Craft With These B2B Marketing Books.

B2B Marketing 362

B2B Marketing B2B Word of Mouth Work Management 362

Webbiquity

FEBRUARY 22, 2022

Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads. But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences. A new report offers a wealth of guidance for doing B2B influencer marketing better.

B2B Marketing 359

B2B Marketing Research Paid Search Agency Advertising Agencies 359

Trade Press Services Newsletter

DECEMBER 5, 2024

From newsletters and blogs to webinars and podcasts, there’s no shortage of insights shaping the future of B2B marketing. As 2024 comes to a close, we’re taking a look back at the B2B marketing content that made the biggest impact over the past year. Sign up to receive the industry’s best B2B marketing content.

Marketing AI 273

Marketing AI B2B Marketing Planning B2B Thought Leadership 273

Trade Press Services Newsletter

JULY 11, 2024

Can B2B companies leverage influencer marketing, or is it strictly for consumer-facing organizations? According to a poll conducted by InvespCro , 94 percent of marketers believe influencer marketing is a successful strategy for B2B businesses. Despite its slower adoption, data shows that B2B influencer marketing works.

B2B Marketing 259

B2B Marketing B2B Thought Leadership Webinar Metrics Advertising Agencies 259

The Point

APRIL 4, 2024

The lead generation experts at NetLine just released their “ 2024 State of B2B Content Consumption & Demand Report ,” a meaty 38-page guide based on data from more than 6 million content registrations. Even in the throes of an uncertain economic climate, B2B buyers’ appetite for quality gated content shows no sign of abating.

Trends 293

Trends B2B Thought Leadership B2B Content 293

Webbiquity

MARCH 1, 2022

The way B2B buyers consume content has changed significantly in the past two years. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. B2B tech buyers most highly value product demos, factual product information, and free trials. No surprise there.

Research 354

Research B2B Marketing Top of Funnel Marketing Automation Services 354

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place! What Is B2B Digital Marketing?

B2B Marketing 337

B2B Marketing B2B Buyer Personas Mobile Advertising 337

Webbiquity

JUNE 4, 2024

B2B marketers have been on a wild ride over the past five years, as the economy went into and then came out of COVID-era shutdowns. How have the primary drivers of B2B website traffic changed, particularly search and social media? The total sample size is less than 30, so your mileage may definitely vary.

Traffic 289

Traffic Trends Marketing Websites B2B 289

Webbiquity

FEBRUARY 16, 2023

According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% Image credit: Pexels Part of the field’s growth can be attributed to innovations and changes being made within B2B marketing. Here are three key B2B marketing trends for 2023 worth watching.

Trends 322

Trends B2B Marketing B2B Thought Leadership B2B 322

Marketing Insider Group

JANUARY 2, 2024

For businesses, understanding the nuances of B2B SEO is essential, as it significantly differs from B2C SEO. The Distinct Focus of B2B SEO B2B SEO operates within a distinct paradigm, primarily due to the nature of the target audience. Content tailored for B2B audiences. Relationship building and lead generation.

SEO 306

SEO B2B Work Management Long Tail Marketing 306

Marketing Insider Group

JANUARY 3, 2023

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. If you’d like more information about improving your B2B marketing efforts, contact Sagefrog today.

Marketing & Strategy 360

Marketing & Strategy Marketing Strategy B2B Marketing Customer Satisfaction 360

Marketing Insider Group

JANUARY 21, 2022

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. Not sure where to start, or even where to look for B2B best practices? Contact us to learn more about our B2B social media marketing services today. But how do you know when that is?

Social Media 362

Social Media Organization Media B2B 362

Webbiquity

MARCH 17, 2023

Generating high-quality leads is consistently cited as one of the top two goals (along with increasing brand awareness) of B2B marketers. Image credit: Scott Graham on Unsplash More than half of B2B companies struggle to consistently generate high-quality leads. Because B2B lead generation is more than just a numbers game.

Tactics 322

Tactics Sales Qualified Leads Generation Lead Ranking 322

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. Customer testimonials tap into the deep-rooted psychological principle of social proof.

Webinar Metrics 322

Webinar Metrics Demand Work Management Video Marketing 322

Marketing Insider Group

JANUARY 8, 2024

Artificial intelligence has evolved from a buzzword to a remarkable force, reshaping how B2B businesses connect with their audience, analyze data, and craft strategies. According to the 2024 B2B Marketing Mix Report (MMR), compiled by Sagefrog, nearly one-third of B2B marketers use AI to help with content creation.

Marketing AI 317

Marketing AI B2B Marketing Planning Work Management 317

Trade Press Services Newsletter

JANUARY 9, 2025

2025 is here, and the landscape of B2B marketing continues to evolve at breakneck speed. Here are some tips for marketers to ensure their B2B marketing plans remain relevant and effective in 2025 and beyond. It’s a Team Effort Future-proofing your B2B marketing plan should not be a siloed effort.

Planning 201

Planning Marketing Plans B2B Marketing Allocation 201

Marketing Insider Group

MAY 31, 2023

With Qualtrics, B2B marketers can gather customer insights and feedback by creating: Surveys Online reviews Feedback forms Qualtrics also allows users to segment customers according to demographics, behaviors, and preferences, making it easier to design targeted marketing campaigns and personalized experiences.

Enterprise Management 333

Enterprise Management B2B Marketing Tools Marketing Management 333

Webbiquity

APRIL 18, 2023

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. What are B2B eCommerce Marketing Tactics? For B2B companies, the final goal is very simple : increase customer reach while decreasing cost-to-serve in order to increase margin and income.

eCommerce 309

eCommerce Social Media Tactics B2B Marketing 309

Marketing Insider Group

MARCH 27, 2023

For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele. This makes it essential for businesses to place greater effort toward establishing solid B2B client retention tactics and practices.

Tactics 307

Tactics Effectiveness B2B Marketing Management 307

Act-On

NOVEMBER 27, 2023

That’s why we’ve pulled together our favorite B2B marketing automation strategies to set you on the path to success. Marketing automation B2B: Focus on personalization Customers are impatient, and their attention is now more fragmented than ever. B2B companies have complex buying processes (hello, long sales cycles!).

Marketing Automation Services 264

Marketing Automation Services Marketing Automation Automation B2B Marketing 264

Vision Edge Marketing

JANUARY 14, 2025

B2B marketing and sales can be challenging due to competitors, the economy, and supplier management processes, to name just a few contributing factors. Unlike traditional influencers in the consumer world, where popularity drives influence, B2B COIs carry weight because of their authority and established relationships.

Communities 204

Communities Peer-to-peer Webinar Metrics B2B Thought Leadership 204

Marketing Insider Group

JANUARY 11, 2023

B2B marketing trends continue to rapidly evolve as content marketing becomes more important than ever. Here’s our expert opinion on which B2B marketing trends your company should explore in 2023. 7 B2B Marketing Trends. Here’s 7 B2B marketing trends we’re expecting to see in 2023. Key Takeaways. How much profit?

Marketing AI 293

Marketing AI Trends B2B Marketing B2B 293

Webbiquity

NOVEMBER 19, 2024

What’s the most important attribute for success in B2B influencer marketing? Which tactics are used to differentiate the most successful B2B influencer marketing programs? You can find the answers to those questions and many more in the 2025 B2B Influencer Marketing Research Report from the team at TopRank Marketing.

B2B Marketing 180

B2B Marketing Trends Planning B2B 180

Webbiquity

JULY 30, 2024

When you tell people you want to promote your B2B company on social media, they all tell you to jump on LinkedIn. LinkedIn is an excellent B2B network , but Instagram is another great option for B2B and B2C companies alike. This feature is mostly used by ecommerce stores, but B2B businesses can also try it out.

Top of Funnel 192

Top of Funnel Effectiveness B2B Business 192

Marketing Insider Group

DECEMBER 15, 2021

The post B2B Content Marketing Budgets Set to Grow in 2022 [Research] appeared first on Marketing Insider Group. Whether you’re just starting your digital content journey or you’re ready to perfect it, considering outsourcing is a good place to start. Want some help in creating high quality content for your blog?

Marketing Budget 359

Marketing Budget Marketing Budget Creation Research Content Marketing 359

Trade Press Services Newsletter

AUGUST 1, 2024

One fundamental truth reigns supreme in the B2B marketplace: trust is the cornerstone of every successful transaction. People, especially in the B2B world, buy from brands they trust. No matter what the industry is, brand trust is instrumental to achieving sustainable business growth in the B2B marketplace.

Trust Marketing 206

Trust Marketing B2B Marketing B2B Thought Leadership Ad Building 206

Act-On

OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. We’ll cover: The most common approach to B2B marketing organizational structure Areas that are often overlooked, or need to be tweaked Ironing out your b2b marketing department structure is crucial for your overall strategy.

Paid Search Agency 243

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 243

Marketing Insider Group

AUGUST 26, 2024

Learn the basic steps involved in smart demand generation and how to leverage it effectively to drive ROI in the B2B medtech sector. Planning a Demand Gen Campaign A successful B2B demand generation campaign in the medtech industry starts with a nuanced understanding of the target market. But what does this look like in action?

Demand Generation Agencies 190

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 190

Marketing Insider Group

FEBRUARY 6, 2023

According to Laurie Buczek , research vice president , IDC CMO Advisory practice “B2B tech buyers are undeniably digital-first and digital always in their buying journey. This has never been truer in an age of digital-first B2B marketing. We are in an era of next-generation B2B marketing convergence.

B2B Thought Leadership 309

B2B Thought Leadership Lead Ranking B2B Marketing Planning 309

Webbiquity

AUGUST 19, 2024

What are the best tactics to use in your B2B marketing funnel to efficiently grow your sales? Image credit: PhotoMIX Company on Pexels Effectively managing the B2B marketing funnel can be complicated, but this article will help you through it all—from assessing ROI to nurturing leads with tailored content and more.

Top of Funnel 180

Top of Funnel Marketing Funnels B2B Sales Paid Content 180