16 B2B print advertising tips

Sales Lead Insights

Proven techniques for better B2B sales lead generation with print advertising. B2B advertising B2B marketing print advertising


27 Amazing Facts about B2B Content Marketing


Check out these 27 amazing facts about content marketing and how they impact your marketing and your B2B business this year. Content Marketing

How to Use the Power of Storytelling in B2B Ads


Create greater impact in your B2B advertising with powerful storytelling strategies. B2B Marketing Content Marketing b2b ads b2b advertising b2b content marketing b2b storytelling storytelling content

B2B Marketing Trends for 2018


Add something from each one of these eight B2B marketing trends if you want to keep up with (or ace) your competitors. Account-Based Marketing Adaptive Marketing B2B Marketing Demand & Lead Generation Marketing Strategy Personalization Social Media Marketing Video

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Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

Know Your B2B Marketing Metrics: Measure Your Way to Success


Learn some key tips for using B2B marketing metrics to reveal how your campaigns perform, where you’re spending has the greatest impact, and how your campaigns impact the sales pipeline. B2B Marketing Reports & Analytics B2B marketing b2b marketing metrics b2b metrics marketing metrics

Salesforce Simplifying B2B Facebook Marketing?

Navigate the Channel

Perhaps unjustly, Facebook has never been known as a hub for B2B lead generation. B2B Marketing Social Media Uncategorized B2B lead gen B2B lead generation strategies B2B Marketing techniques Data integration tools Generate b2b leads Salesforce marketing automation Salesforce sales funnel

6 Ways Marketers Fall Short When Targeting B2B buyers


With so much on the line, marketers still underestimate 6 things when targeting B2B buyers. B2B Marketing Demand & Lead Generation Lead Generation Lead Management Lead Nurturing Lead ScoringThis article outlines what those are and how to correct.

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How to Create Professional B2B Videos Using a Smartphone


Despite video being in such high demand, and becoming the preferred B2B buyer content type, marketers still feel overwhelmed, and underprepared to meet the demand. What if I told you that you can film quality B2B videos, with a smartphone for under $250! We recently partnered with Taylor Jackson to show you just how easy it can be to shoot high quality, B2B videos on your smartphone. Are you filming great B2B videos with your smartphones?

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2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead

Reboot Buyer Insights To Drive B2B Growth

Tony Zambito

B2B companies are faced with the most transformative era in business history. The scale of disruption will mean the B2B buyer and seller dynamic will continue to be rocked. What are signs B2B senior executives will know they are in need of a reboot of their buyer insights?

Deepening B2B customer relationships with “the funnel beyond the funnel”


I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits lie. When asked, the typical B2B marketer will say that 80-85% of their effort goes to customer acquisition.

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LinkedIn B2B Marketing Strategy: 5 Powerful Reasons to Why


Learn how a LinkedIn B2B Marketing Strategy can supercharge your marketing and generate more leads and deliver a positive impact to the bottom line. B2B Marketing Social Media Marketing

Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

The Point

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development.

MarketingProfs B2B Nuggets of B2B Wisdom


This year’s MarketingProfs B2B Forum 2016 is a whirl-wind of data, inspiration, marketing advice, how-to’s and more than a little fun. Often B2B marketers think they can’t use comedy in their content, but follow the rule of three and you can.

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How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

The New Market for B2B Social Influencers

Navigate the Channel

However, many experts believe that it will soon rise in the B2B marketplace as well. Because of stats like these, savvy B2B marketers are looking to move into influencer marketing in a big way. Influencer marketing has long been a staple in the B2C marketplace.

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8 proven B2B sales lead generation methods

Sales Lead Insights

Drive more sales leads by including these marketing tactics in your B2B lead generation programs. B2B Lead Generation Sales lead generation

What do B2B Customers Want in 2018?

Type A Communications

Content Marketing Marketing Uncategorized B2B Marketing Communications Bridge the Gap BrightEdge content marketing content marketing strategy marketing communications Ytel

12 Habits of Wildly Successful B2B Content Marketers

Marketing Insider Group

The post 12 Habits of Wildly Successful B2B Content Marketers appeared first on Marketing Insider Group. Wouldn’t it be helpful if you knew what habits the best content marketers have in common? If you knew what tricks and practices were working for them, imagine how much you could improve your own content marketing strategy. A new report released by the Content Marketing Institute has put together the goals, priorities and the […].

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Six powerful B2B marketing tactics you may be missing


There are so many great new techniques in B2B marketing today, it’s hard to keep up. A technique unavailable to consumer marketers, this one’s extremely valuable for B2B. In B2B, it’s about quality, not quantity.

Five Brand Building Tips for B2B Businesses


But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. Brand building for B2B businesses is a little different from that for B2C companies. Guest post by Sreeram Sreenivasan.

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Getting B2B Trade Show Attendees to Buy


Trade shows are a great place to generate new B2B leads and reinforce existing relationships—and the bigger the show, the greater the opportunity. This means that a generalized, “one size fits all” marketing strategy is arguably a bad approach to selling to the B2B customer.

The B2B Checklist for Evaluating Marketing Software


However, with all the marketing software you have to choose from, you owe it to yourself—and your organization—to be a little selective in your B2B marketing technology choices. B2B Marketing Software Evaluation Checklist. Guest post by Ryan Gould.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

B2B Marketing Campaign Fitness Drill

Tomorrow People

b2b promotional campaignsReady for duty or missing in action? Test your marketing mettle before you embark on the next campaign!

Back to the basics: a method for B2B success in 2018


If you are lost as to what you want to focus on in your B2B marketing in 2018 to exceed your growth goals, this video is for you. The post Back to the basics: a method for B2B success in 2018 appeared first on Biznology.

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How to win the war of B2B marketing differentiation

Tomorrow People

B2B brands must fight to differentiate their content marketing and emerge victorious instead of playing the Game of Clones. b2b promotional campaigns

3 Forces Shaping The Future Of B2B Marketing

Tony Zambito

Particularly for B2B Marketing, it is important to not lose sight of what is at the focal point of marketing and sales. Illustration by Gregor Cresnar. Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

2017 State of B2B Digital Marketing

Type A Communications

February 16, 2017 by Carla Johnson B2B marketers are finally getting a handle on some big digital challenges. That’s the message from DemandWave’s recently released 2017 State of B2B Digital.

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8 Tips for B2B Christmas Marketing

Onalytica B2B

After all, many of these consumer focused adverts either directly feature their brand’s products, or have a deeper message behind them; often harder for B2B brands to achieve. The post 8 Tips for B2B Christmas Marketing appeared first on onalytica.

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How to Prioritize Your Best B2B Leads

Marketing Insider Group

No offense, but most of your B2B leads most likely won’t convert into sales. As B2B marketers, you need to assess which of your prospects have the attributes and behaviors that […]. The post How to Prioritize Your Best B2B Leads appeared first on Marketing Insider Group.

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What’s the Difference Between B2B vs. B2C Marketing?


Read this blog to learn the differences and similarities of B2C vs. B2B marketing. B2B Marketing Corporate Marketing Strategy B2B marketing B2B vs B2C B2C Marketing

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

Why B2B Brands Should do Influencer Marketing

Onalytica B2B

However, many B2B brands are potentially missing a trick by not exploring or exploiting the influencer territory. Here are some reasons why your B2B brand should implement influencer marketing into your digital strategy and what you can get out of it. SWAY B2B BUYERS.

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How to Leverage New Technology in B2B Marketing

KoMarketing Associates

B2B marketers likely sense this pressure in a unique way, as they often find they can’t utilize all of the same channels that B2C marketers use (e.g., Snapchat might not be the best place to find a B2B lead), but they still want to be just as relevant and in front of their buyers.

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Creating a Better B2B Sales Team

Navigate the Channel

This is especially true of the B2B marketplace – no one cares about your beautiful networks if you can’t tell people what your company is about. There are plenty of new technologies to employ within your current marketing infrastructure. What good are they without a great sales team?

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You Need to Understand These 6 Things About What B2B Buyers Want


The more we know, the better we can sell – especially when it comes to knowing what B2B buyers want. Because we’re kinda tone deaf on some key information about them, more specifically what B2B buyers want. I can guarantee that is not what B2B buyers want.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results