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Report: Email Marketers Seeing Open Rates and Click-Through Rates Rise

KoMarketing Associates

Marketers who use email have seen their delivery rate fall over the past year, but new research indicates that open rates and click-through rates have begun to rise. However, the median open rate came in at 24%, which is an increase of 3% from the prior year. from last year. to about 10%.

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Email Design Tips to Increase Click-Through Rates

SmartBug Media

These seven tips will help you design low-friction, high-impact emails to increase your click-throughs. Personalized emails tend to have higher open and click-through rates than generic emails. Good email design can catch a reader’s eye and let them know at a glance that you’re delivering that snappy info. Make it personal.


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CTR (Click Through Rate)


Click Through Rate (CTR) is a metric used by advertisers that measures the number of people who clicked on an ad by how many people saw the ad. An advertiser wants a higher CTR, as it means they are paying less per click, and gaining more traffic. CTR= (Clicks/Impressions) x (100).

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How to Increase Email Open & Click-Through Rate


As Digital Marketers, some of our greatest challenges revolve around email increasing open rates and click-through rates. Now, let’s get to work and get into how to increase open and click-through rates! How to Increase Open Rates. Sound too good to be true? We promise, it’s not. We promise, it’s not.

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Welcome emails have best click-to-open and first purchase rates


Welcome emails and those triggered by inventory changes have the best click-to-open and first purchase conversion rates, according to a new study. success rate, with welcome emails succeeding 23.3%. Abandoned cart and welcome emails also had the highest revenue per click for first purchase and conversion at $34.82

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Click-Through-Rate: How to Improve CTR

Because the fact is, meta descriptions can be the key to getting users to click through to your site from the search results page. Does it entice you to click through? I’d click that one. Yes, they could click on it and change the content, but most users won’t bother to do that. How Valuable is a Single Click?

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Click-Through Rate (CTR): Is It a Google Ranking Factor? via @sejournal, @mirandalmwrites

Search Engine Journal

Can click-through rate (CTR) impact your website’s performance as a direct ranking factor? The post Click-Through Rate (CTR): Is It a Google Ranking Factor? Let's see what the evidence says. appeared first on Search Engine Journal.

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