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Report: Email Marketers Seeing Open Rates and Click-Through Rates Rise

KoMarketing Associates

Marketers who use email have seen their delivery rate fall over the past year, but new research indicates that open rates and click-through rates have begun to rise. However, the median open rate came in at 24%, which is an increase of 3% from the prior year. from last year. to about 10%.

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Email Design Tips to Increase Click-Through Rates

SmartBug Media

These seven tips will help you design low-friction, high-impact emails to increase your click-throughs. Personalized emails tend to have higher open and click-through rates than generic emails. Good email design can catch a reader’s eye and let them know at a glance that you’re delivering that snappy info. Make it personal.


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90 Game-Changing Headline Examples to Boost Your Click-Through Rate!


They are the first impression, the hook that captures attention, and the deciding factor for many readers on whether to click or scroll past. Boosts Engagement: A compelling headline can significantly increase click-through rates , shares, and overall engagement. Misleading headlines can lead to high bounce rates.

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CTR (Click Through Rate)


Click Through Rate (CTR) is a metric used by advertisers that measures the number of people who clicked on an ad by how many people saw the ad. An advertiser wants a higher CTR, as it means they are paying less per click, and gaining more traffic. CTR= (Clicks/Impressions) x (100).

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Welcome emails have best click-to-open and first purchase rates


Welcome emails and those triggered by inventory changes have the best click-to-open and first purchase conversion rates, according to a new study. success rate, with welcome emails succeeding 23.3%. Abandoned cart and welcome emails also had the highest revenue per click for first purchase and conversion at $34.82

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9 Ways to Increase Email Open and Click-Through Rates

SmartBug Media

To do that, let’s talk through how you can increase email open and click-through rates. Increase Email Open Rates. To increase email open rates, you should be focusing on a couple of key factors: responsive design and subject lines. Increase Email Click-Through Rates. Make the Offer Worthwhile.

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Click-Through Rate (CTR): Is It a Google Ranking Factor? via @sejournal, @mirandalmwrites

Search Engine Journal

Can click-through rate (CTR) impact your website’s performance as a direct ranking factor? The post Click-Through Rate (CTR): Is It a Google Ranking Factor? Let's see what the evidence says. appeared first on Search Engine Journal.