Hubspot

SEPTEMBER 1, 2023

But how do you do that ethically? Disregard ethics, and you may find unwanted consequences as severe as a lawsuit or damaged brand reputation. The good news: There’s a way to leverage AI with ethics intact, and we’re showing you exactly how to do so. In this article, find the ethical concerns and best practices for using AI.

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Marketing AI Ethics Training Work Management 64

Benchmark Email

FEBRUARY 1, 2023

But… The post 5 Ethical Ways to Get More Backlinks appeared first on Benchmark Email. That’s because a link from another website is like an endorsement, and the higher quality the website, the more difficult it becomes to get that type of recommendation.

Ethics 98

Ethics Advertising Benchmark High Quality Lead Marketing Websites 98

Martech

FEBRUARY 15, 2023

As I read his book , I thought about how the marketing technology industry has a role in this ethical minefield. This is especially important as marketers and people, in general, are beginning to use powerful technologies like artificial intelligence (AI) that require ethical consideration. ” So, don’t act like it.

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Ethics Marketing AI Paid Search Agency Social Media 81

Scoop.it

JUNE 22, 2023

With recent developments in generative AI, the question of ethical content creation and the use of human-made content has come into question. So for now, companies using this technology are the ones responsible for guaranteeing ethical use and protecting the rights of content creators.

Ethics 78

Ethics Automation Content Paid Search Agency 78

Lake B2B

AUGUST 10, 2023

What is data ethics? Considering this fact, data ethics is the framework […] The post The ethics of collecting and using consumer data: What you need to know appeared first on Blog. Consumer data is the fundamental data for any business and this data is collected by all industries across the world.

Ethics 52

Ethics Business Marketing 52

Martech

JANUARY 3, 2022

Adhering to data ethics laws puts marketers on the right side of the legal battle and improves customer satisfaction levels by giving them what they want. Partnering with legal to embrace an ethical approach to your data collection and news does that.”. Adhere to data ethics within our privacy landscape.

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Trust Marketing Ethics Planning Paid Search Agency 124

Industrial Marketer

SEPTEMBER 21, 2021

Read more » The post The Power of Ethical Marketing for Manufacturers appeared first on Industrial Marketer. Online advertising provides plenty of opportunities to distinguish yourself from competitors, as its lower cost of marketing enables.

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Ethics Marketing & Strategy Marketing Advertisements 105

Salesforce Marketing Cloud

JULY 29, 2022

They also expect companies to respect their privacy, and handle their data in a lawful and ethical manner. To start with, let ethics be your guide. How to build an ethical personalization strategy. Early adoption of data ethics best practices may even be an opportunity to reduce cost. So how do you walk that line?

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Ethics Personalization Work Management Trust Marketing 98

Marketing Insider Group

NOVEMBER 27, 2017

The post The Ethics of Marketing to Children and Teens appeared first on Marketing Insider Group. If so, you probably remember the wave after wave of commercials that attacked your senses. Crazy characters, bright colors, amazing toys, and catchy jingles, all designed […].

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Ethics Marketing Design Best Practices 205

Martech

OCTOBER 15, 2021

Ethical data use goes beyond legal data use. An ethical approach when it comes to personal data handling is something increasingly important and something brands who want to stay competitive need to prepare for.”. Here are some ways to orient your organization toward data ethics: Hire a Chief Data Ethics Officer. “At

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Ethics Work Management Planning Marketing Management 96

Search Engine Journal

SEPTEMBER 16, 2021

Learn about the most common ethical and legal issues in PPC and what the industry needs to do to ensure oversight. The post 10 Ethical Grey Areas & Illegal SEM Practices (And How to Solve Them) appeared first on Search Engine Journal.

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SEM Ethics PPC Practices 128

Salesforce Marketing Cloud

NOVEMBER 16, 2021

Ethical data protection and data privacy. Indeed, serious issues around data protection, liability, ethics, and privacy (not to mention leveraging data to drive new business opportunities) have elevated data governance from the server room to the board room. Paula Goldman, SVP and chief ethical and humane use officer, Salesforce.

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Ethics Privacy Marketing AI Cost 98

Hubspot

SEPTEMBER 2, 2020

As much as it might be difficult to define what "ethics" is in relation to marketing, it's easy to define what it isn't. Here, let's explore the critical role ethics plays in modern marketing (and leadership as a whole), and how you can ensure you're following best practices to create ethical solutions to all your marketing challenges.

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Ethics Paid Search Agency Advertising Agencies Marketing & Strategy 101

Izea

OCTOBER 13, 2022

However, slow fashion has recently crept more into the spotlight, thanks to the rise in ethical and sustainable fashion influencers. The goal is to shift more people away from overconsumption and toward conscious consumerism, and the ethical fashion influencers listed below truly make a difference. Aja Barber. Danielle Alvarado.

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Ethics Blogger Brand Identity Branding 52

Hubspot

DECEMBER 11, 2020

Although some business people might not think a code of ethics matters in design, it does. In this post, I'll explain what design ethics is, what guidelines ethical designers might use, and a few tips for avoiding questionable design ethics. Why are ethics in design important? Ethics in Graphic Design.

Ethics 100

Ethics Design Paid Search Agency Email Marketing 100

Biznology

JULY 13, 2021

It is a true ethical dilemma, and I see both sides of the argument. The post The Ethical Dilemma of Paying the Ransomware Crooks appeared first on Biznology. I honestly don’t know how to feel about companies caving in to the demands of criminals and paying these huge ransom amounts. Don’t be the next victim.

Ethics 104

Ethics Lock-In Opinions Demand 104

Marketing Insider Group

JANUARY 17, 2018

The post The Ethics of Artificial Intelligence: What Kind of Society Do We Want to Have? As someone who has worked with big data for some time, I have pushed the boundaries where this idea of relevance morphs into creepy (remember the infamous case study: How Target Figured out a girl was pregnant before her father did?).

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Ethics Case Study Case Studies Relevance 217

DivvyHQ

NOVEMBER 11, 2021

So, we need to capture and use that data in ethical ways. With data privacy being such a hot topic across the tech world, it's no surprise that even the average consumer may be more hesitant to give personal information to brands. But as marketers, we know how crucial that data can be to creating relevant and personalized content experiences.

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Ethics Content Marketing Content Marketing 95

Ataccama

APRIL 28, 2022

Ataccama is running an Ethics Hotline via a web-based form operated by a 3rd party company, BDO. BDO is Ataccama’s supplier for SOC2 audits and is a trustworthy partner in many areas, providing counsel on legal, financial, auditing, and regulatory requirements, as well as in investigating the reported cases.

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Ethics Companies 40

Valasys

DECEMBER 2, 2022

Pursuing the best hacking course is necessary to become skilful in ethical hacking. This tutorial is for you to study ethical hacking if you’re a beginner looking to pursue a career in ethical hacking. What Does an Ethical Hacker Do? Ethical hacking is a part of cybersecurity.

Ethics 40

Ethics Digital Asset Management Work Management Course 40

Heinz Marketing

MARCH 18, 2020

I’ve chosen the word “ethical” in this question intentionally because of its implied severity. Is it ethical to continue selling? The post Is it ethical to keep selling right now? By Matt Heinz, President & Founder of Heinz Marketing. I’m not usually one for hot takes, but this might be one. If you can help them, pursue it.

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Ethics Marketing Prospects Terms and Conditions Intent 102

Search Engine Journal

DECEMBER 19, 2019

Here are three ethical link building strategies for 2020. The post 3 Ethical Link Building Strategies for 2020 via @jamarketer appeared first on Search Engine Journal.

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Link Building Ethics Marketing & Strategy Ad Building 102

Sword and the Script | B2B

FEBRUARY 16, 2021

Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent. According to the survey, business was the only institution that respondents classified as both ethical and competent. click image for higher resolution).

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Ethics Customer Surveys Media B2B Thought Leadership 104

Benchmark Email

MAY 31, 2023

To create ethical email marketing… The post The Ethics of Email Marketing: Navigating the Line Between Promotional and Intrusive appeared first on Benchmark Email.

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Email Marketing Ethics Promotion Email Campaigns 40

ANNUITAS

NOVEMBER 18, 2020

The post Ethics in B2B Digital Personalization – Is it Possible? But in the B2B marketing space, we do have an opportunity to do the right thing for our customers by following these basic principles. I’m up to the challenge, are you? appeared first on Annuitas.

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B2B Ethics Personalization B2B Marketing 130

Contently

SEPTEMBER 20, 2022

Here are four tips to help you build better content creation practices by getting inspired and taking inspiration from others—without crossing any ethical lines. The Ethics of Social Media Content appeared first on Contently. How to avoid plagiarizing content. Be inspired. Subscribe to The Content Strategist Newsletter.

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Social Media Ethics Content Trends 121

Martech

OCTOBER 7, 2021

Amy Williams founded Good-Loop, a Scottish-based business, at the age of 24 to distribute ethical advertising and drive brand donations to charities selected by the consumer. Good-Loop’s ethical wrapper. We create our ethical wrapper, which has a countdown along the top and an interactive charity selector on the side.”

Advertising Agencies 74

Advertising Agencies Ethics Advertisements Advertising 74

Search Engine Journal

SEPTEMBER 20, 2019

Here are seven essential traits of an ethical content writer. The post 7 Traits of an Ethical Content Writer via @DholakiyaPratik appeared first on Search Engine Journal.

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Ethics Content Content Marketing Education 89

Marketing Insider Group

JUNE 19, 2018

The post How The Healthcare Industry Is Slowly Becoming Better At Ethical Marketing Practices appeared first on Marketing Insider Group.

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Ethics Practices Marketing & Strategy Marketing 144

nDash

MARCH 31, 2020

Back in 2016, I wrote an article for nDash entitled “Is Ghostwriting Ethical?” Recently, the folks at nDash asked me to take another look at the topic in light of how much has changed — and how much hasn’t — over the last four years. I feel ghostwriting that’s performed in this way is ethical.

Ethics 69

Ethics Work Management Paid Search Agency Marketing Management 69

Content Science Review

MARCH 2, 2020

Get the opinion of The Content Advantage author Colleen Jones on restoring trust in content through content ethics and policy.

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Ethics Content Opinions 90

Hubspot

MARCH 7, 2019

The Great Recession sparked a movement in the business world to start placing ethics over profit. In fact, about 20% of Harvard Business School’s 2009 graduating class took an oath to pursue their work in an ethical manner. What is ethical leadership? Ethical Leadership Examples. Placing Ethics Over Profit.

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Ethics Allocation Paid Search Agency Trust Marketing 73

Hubspot

FEBRUARY 8, 2019

Interpretations of the Realtor Code of Ethics may differ from state to state, so you should seek your own legal advice to ensure you follow the correct process. The Code of Ethics & Standard of Practice isn't an imaginary benchmark, but a meticulous ethical framework. What is the Code of Ethics and who does it apply to?

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Ethics Rules Trust Marketing Customer Surveys 96

Scoop.it

OCTOBER 20, 2020

But as with most content marketing strategies, there’s a fine line between what’s legal/ethical and what’s not. Instead, you have to work within the rules and curate in a legal and ethical manner. The post How to Legally and Ethically Curate Content appeared first on Scoop.it What is Content Curation?

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Curation Ethics Content Copyright 76

The Lead Agency

MAY 20, 2018

Businesses who endorse and practice ethical marketing create a strong reputation of social responsibility and cultural sensitivity. As such, ethical marketing isn’t just a moral and legal necessity; it also makes good business sense. As such, ethical marketing isn’t just a moral and legal necessity; it also makes good business sense.

B2B Marketing 59

B2B Marketing Ethics Planning B2B 59

Contently

MARCH 1, 2022

” The post Stolen Thought Leadership / The Ethics of Aggregating Content (alt title: Stolen Goods: The Dangers of Plagiarized Content) appeared first on Contently. “I’d be surprised if LadBible is around in ten years…it’s just copy-pasting other people’s content.

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Paid Content Thought Leadership Aggregators Content 172

Convince & Convert

AUGUST 19, 2015

What is new for some, however, is the challenge to make sure all earned media complies with what the FTC and Google define as “ethical.”. While ethically any influencer has a responsibility to their audience to disclose a brand relationship, legally the brand is the one who gets in trouble when disclosure is lacking.

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Ethics Marketing Search Marketing Email Marketing 142