How The Healthcare Industry Is Slowly Becoming Better At Ethical Marketing Practices

Marketing Insider Group

The post How The Healthcare Industry Is Slowly Becoming Better At Ethical Marketing Practices appeared first on Marketing Insider Group. Treatment for addiction continues to be a growth industry in the United States.

Ethics 201

The Ethics of Marketing to Children and Teens

Marketing Insider Group

The post The Ethics of Marketing to Children and Teens appeared first on Marketing Insider Group. Do you remember waking up early on Saturday mornings, grabbing a bowl of sugary cereal, and settling down in front of the TV to watch the best cartoons around? If so, you probably remember the wave after wave of commercials that attacked your senses. Crazy characters, bright colors, amazing toys, and catchy jingles, all designed […].

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The Ethics of Artificial Intelligence: What Kind of Society Do We Want to Have?

Marketing Insider Group

The post The Ethics of Artificial Intelligence: What Kind of Society Do We Want to Have? As someone who has worked with big data for some time, I have pushed the boundaries where this idea of relevance morphs into creepy (remember the infamous case study: How Target Figured out a girl was pregnant before her father did?). I am acutely aware of its lure to big business, and at the same time, […]. appeared first on Marketing Insider Group.

Ethics 210

Journalistic Ethics in Social Media

Altitude Branding

The issue of reassessing and supplementing professional ethical standards of a journalist became relevant in the early 2000s in connection with the beginning of the development of public utilities on the Internet. Ethics in Public Networks.

How to Practice Ethical Decision Making at Work

Hubspot

In these instances, it's critical you and your team knows how to make ethical decisions for the company. Ethical Decision Making. Ethical decision making is the process in which you aim to make your decisions in line with a code of ethics. Ethical Decision Making Model.

Ethics: Transparency Is Not All

B2B Memes

In this view, transparency is not in itself a guarantee of ethical content. And by giving readers a reason to distrust them, it requires them to work that much harder to produce ethical content that will earn back that trust. What interests me in this comment is the way transparency, volitional or not, is viewed as the starting point of ethical content, not the end point. Frankly, beyond that, ethical standards are a negotiation between media creator and media receiver.”.

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Are Ethical Branding Campaigns Causing Consumer Fatigue?

Content Standard

This sense of consumer influence has been rewarded by marketing departments that have jumped on ethical branding opportunities to curry favor with their target audience. With their customer base feeling fooled, the brand has since struggled to reclaim its reputation as an ethical brand.

Is Influencer Marketing Ethical?

Content Standard

The post Is Influencer Marketing Ethical? With the vast quantity of digital content published every minute of every day, consumers are increasingly indicating that they’d like help deciding what stories to pay attention to.

Do You Need a Personal Ethics Statement?

B2B Memes

In an age when transparency is becoming the accepted norm for ethical reporting, is it enough to disclose your potential conflicts of interest only when you think the need arises? Or should writers, whether journalists, bloggers, or content marketers, go on the record with a preemptive announcement of their ethical beliefs and possible biases? As she reports, each of them has included a personal ethics statement on an “about me” page. Ethics new media old-media transparency

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And on the Second Day of F8, Facebook Said, ‘Let There Be AI Ethics’

Hubspot

If there's one thing that Facebook wants everyone to know it's taking seriously, it's the topic of ethics. The general idea of an ethical approach to everything it does -- its innovations, initiatives, and new products -- is executed with and undercurrent of ethics, user control, and privacy.

Is Your B2B Marketing Consultant Ethical?

B2B Marketing Traction

ethics. Lynne heads up programming for one of our networking groups and mentioned she has a speaker on ethics scheduled for later this year. Many professionals service providers are required to follow a code of ethics. Tweet.

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With Great Power: Ethical Marketing in the Face of IoT

Content Standard

These ethical marketing challenges are already a topic of conversation for any industry, but the internet of things is about to accelerate the frequency of this discussion and the stakes that come with it. Understanding the Ethical Use of Data (EUoD).

With AI and Workforce Automation Entering Brand Communications, How Do We Keep Content Ethical?

Content Standard

There’s the whole area of white space around ethics , professional guidance around mentoring, negotiations, soft skills. Valin doubts an ethical AI tool would have helped Bell Pottinger make a different decision or avoided the resulting backlash.

Courting Controversy: Determining Your Marketing Ethics When Approaching Provocative Topics

Content Standard

Think back to the beginning of your marketing career: did you ever have to make a hard decision about approaching a provocative subject that made you examine your marketing ethics? What are your personal marketing ethics?

Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. How do you deal with potential ethical conflicts between your personal and professional use of media?

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Ethics Must Come from the Heart As Well As the Head

B2B Memes

MUD day 11: For anyone interested in the ethics of new-media journalism, the past 24 hours have been painfully instructive. For me, it’s been a reminder that in any ethical decision, you have to be guided by your heart as well as your head. The current climate of scandal mongering and blame placing make any public ethical decision difficult; no matter what she did, a large number of people would have second-guessed her. Ethics: Is Transparency All We Need?

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How to Maintain Ethical Boundaries in Sales

Sales Intelligence View

If you’re not sure whether your behavior is ethical, or if a team member is acting within moral reason, it’s best to err on the side of caution so you don’t offend customers. Being ethical and being a salesperson are not mutually exclusive.

Ethics & Wonder/Amazon's Mechanical Turk/Kiva

Smashmouth Marketing

That was the Wonder, now for the Ethics. Having already experimented with outsourcing some database work to India, we thought we should give a try to Amazon's Mechanical Turk. From the FAQ page: "Amazon Mechanical Turk is a marketplace for work that requires human intelligence.

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Ethics & Wonder/Amazon's Mechanical Turk/Kiva

Smashmouth Marketing

That was the Wonder, now for the Ethics. Having already experimented with outsourcing some database work to India, we thought we should give a try to Amazon's Mechanical Turk. From the FAQ page: "Amazon Mechanical Turk is a marketplace for work that requires human intelligence.

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Is it Ethical to Edit Online Customer Reviews?

Marketing Craftmanship

Marketers Can Leverage Knowledge of Online Behavior.

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How to (Ethically) Steal Other People's Content

Hubspot

But there’s one more thing that you can ethically steal: topic ideas for new content. How would you feel if you knew that all your favorite brands and industry thought leaders stole content everyday? Well, they do. And I think you should too.

How to Re-Post Someone Else’s Work (Ethically)

Marketing Action

The post How to Re-Post Someone Else’s Work (Ethically) appeared first on Marketing Action Blog - Act-On. Sometimes a writer says something you think is just swell, and you want to share it with your readers.

Facebook, OkCupid, and the Ethics of Online Social Experiments

Hubspot

The impact of these social experiments was pretty small, but they raise important questions about the ethics of social experimentation. It doesn''t really sound ethical, but on the other hand, we''re all spending hours and hours using a free product -- except that nothing is free.

Does Your B2B Marketer Plagiarize like Melania Trump?

B2B Marketing Traction

Fast forward to a few years ago when I was asked to teach a marketing ethics course at UCLA Extension ( one of the largest and most comprehensive continuing education programs that offers certificate programs for businesses, including a Marketing Certificate).

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The resurgence of values-based branding for restoring trust

Biznology

The answer will involve a new type of marketing, values-based branding, which will be focused more on identifying, relating to, and engaging these customers’ values and ethics. As a company brand, these values define its culture, ethics, and how it conducts itself.

Trust 163

The ethics of data: human truths and dignity in the digital age

i-Scoop

We live in the age of the customer and we live in the age of data. I guess there must be a link between both. There sure is. People like to be valued and served in a way that takes their true needs into account. They like to be respected. What does this have to […].

To get the best prospecting data, use a broker

Biznology

What steps do you follow to ensure an ethical business process? Marketers put a lot of effort into campaign planning, but sometimes their data selection comes as an afterthought. They may forget that the target audience is the single most important driver of campaign success.

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Millennials are finally taking action in brand support

Biznology

They are very sensitive to social causes, and prefer brands with a pro-social message, sustainable manufacturing, and ethical business standards.

Brand 143

B2B Reads: Prospecting Secrets, Contests, and Red Bull

Heinz Marketing

How to Practice Ethical Decision Making at Work. Sometimes it’s hard to know what’s right and wrong in the workplace, here are some great tips for making the most ethical decisions. B2B Reads Sales A/B Testing building consensus contests ethical decisions lead generation new markets prospecting qualified prospectsIn addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week.

Artificial intelligence: man with machine

Biznology

There will be plenty of ethical concerns to be addressed as new technologies enable us to become real-world Tony Starks in a not-so-distant future. In my last Biznology post, Man versus machine , I discussed how advances in AI are feeding a growing fear that machines may soon be doing our jobs better than us, and making us all obsolete.

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The rise of “morality-via-branding” to add empathy and connect emotionally

Biznology

ethical sourcing, fair trade, and the rise of the B-corp. If you are like me, you are probably sick of all the acrimony, blatant lies, nasty accusations, partisan rancor, and exaggerated rhetoric in politics today. Have we all lost our moral compass? Can we trust and believe anyone anymore?

Brand 142

B2B Marketing: I’ll Take Results Over Superlatives, Any Day

B2B Marketing Traction

It is not ethical and is in some cases illegal to over-promise in your marketing. Marketing Soapbox b2b ethics marketing resultsMarketing guru. Social media expert. Digital genius. Dynamic speaker. Prolific writer.

Ethics 139

How Burger King Turned World Peace Day into a Cheesy Marketing Ploy

B2B Marketing Traction

Marketing Soapbox ethics marketing resultsA recent marketing stunt by Burger King reinforced what works in marketing today: value-add and transparent content, NOT opportunistic gimmicks. This week Burger King ran ads challenging McDonalds to a McWhopper event on World Peace Day.

A Look Inside a B2B Editor’s Head

B2B Memes

Sponsored by the ethics committee of ASBPE, an association for trade press editors and writers, the chat showcased the issues that particularly worry them. Effectively using ethics guidelines like ASBPE’s Guide to Preferred Editorial Practices.

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Beware the Witch-Hunting Impulse

B2B Memes

My experience today reading Joe Konrath’s “ Writers Code of Ethics ” was probably exactly what he intended. Long before I got to his twenty-third and final point of ethics, I realized he had veered into satire. What spurred Konrath’s gradual escalation into ethical absurdity was a manifesto of sorts by a group of authors condemning other authors behind a recent rash of “ sock-puppet ,” or faked, and purchased book reviews.

Ethics 100

Beware the Witch-Hunting Impulse

B2B Memes

My experience today reading Joe Konrath’s “ Writers Code of Ethics ” was probably exactly what he intended. Long before I got to his twenty-third and final point of ethics, I realized he had veered into satire. What spurred Konrath’s gradual escalation into ethical absurdity was a manifesto of sorts by a group of authors condemning other authors behind a recent rash of “ sock-puppet ,” or faked, and purchased book reviews.

Ethics 100

Is your company ready for higher standards of behavior?

Biznology

But I think it is hard to argue that businesses aren’t more ethical. Before you know it, professors are adding it as bad behavior in their business ethics courses. Monthly Newsletter Public Relations Reputation Management business ethics marketing transparency