INDUSTRY INSIGHTS YOUR PEERS ARE READING
The impact of these social experiments was pretty small, but they raise important questions about the ethics of social experimentation. It doesn''t really sound ethical, but on the other hand, we''re all spending hours and hours using a free product -- except that nothing is free. MORE
Sponsored by the ethics committee of ASBPE, an association for trade press editors and writers, the chat showcased the issues that particularly worry them. Effectively using ethics guidelines like ASBPE’s Guide to Preferred Editorial Practices. MORE
In this view, transparency is not in itself a guarantee of ethical content. And by giving readers a reason to distrust them, it requires them to work that much harder to produce ethical content that will earn back that trust. What interests me in this comment is the way transparency, volitional or not, is viewed as the starting point of ethical content, not the end point. Frankly, beyond that, ethical standards are a negotiation between media creator and media receiver.”. MORE
But I think it is hard to argue that businesses aren’t more ethical. Before you know it, professors are adding it as bad behavior in their business ethics courses. Monthly Newsletter Public Relations Reputation Management business ethics marketing transparency MORE
In these instances, it's critical you and your team knows how to make ethical decisions for the company. Ethical Decision Making. Ethical decision making is the process in which you aim to make your decisions in line with a code of ethics. Ethical Decision Making Model. MORE
Marketers Can Leverage Knowledge of Online Behavior. MORE
What steps do you follow to ensure an ethical business process? Marketers put a lot of effort into campaign planning, but sometimes their data selection comes as an afterthought. They may forget that the target audience is the single most important driver of campaign success. MORE
If you’re not sure whether your behavior is ethical, or if a team member is acting within moral reason, it’s best to err on the side of caution so you don’t offend customers. Being ethical and being a salesperson are not mutually exclusive. MORE
It is not ethical and is in some cases illegal to over-promise in your marketing. Marketing Soapbox b2b ethics marketing resultsMarketing guru. Social media expert. Digital genius. Dynamic speaker. Prolific writer. MORE
Fast forward to a few years ago when I was asked to teach a marketing ethics course at UCLA Extension ( one of the largest and most comprehensive continuing education programs that offers certificate programs for businesses, including a Marketing Certificate). MORE
Think back to the beginning of your marketing career: did you ever have to make a hard decision about approaching a provocative subject that made you examine your marketing ethics? What are your personal marketing ethics? MORE
The issue of reassessing and supplementing professional ethical standards of a journalist became relevant in the early 2000s in connection with the beginning of the development of public utilities on the Internet. Ethics in Public Networks. MORE
The answer will involve a new type of marketing, values-based branding, which will be focused more on identifying, relating to, and engaging these customers’ values and ethics. As a company brand, these values define its culture, ethics, and how it conducts itself. MORE
MUD day 11: For anyone interested in the ethics of new-media journalism, the past 24 hours have been painfully instructive. For me, it’s been a reminder that in any ethical decision, you have to be guided by your heart as well as your head. The current climate of scandal mongering and blame placing make any public ethical decision difficult; no matter what she did, a large number of people would have second-guessed her. Ethics: Is Transparency All We Need? MORE
How to Practice Ethical Decision Making at Work. Sometimes it’s hard to know what’s right and wrong in the workplace, here are some great tips for making the most ethical decisions. B2B Reads Sales A/B Testing building consensus contests ethical decisions lead generation new markets prospecting qualified prospectsIn addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. MORE
Do you have a framework for the ethical use of data to ensure permissible collection, use, and application of customer data? The post Data Monetization Step Three: Ethical use of data and building trust appeared first on LiveRamp [This blog is the third of our five-part series on data monetization. To read the previous post, click here.]. So you’ve differentiated your data enough to get a marketer’s interest, and worked with an identity resolution provider to ensure accuracy. MORE
Marketing Soapbox ethics marketing resultsA recent marketing stunt by Burger King reinforced what works in marketing today: value-add and transparent content, NOT opportunistic gimmicks. This week Burger King ran ads challenging McDonalds to a McWhopper event on World Peace Day. MORE
ethical sourcing, fair trade, and the rise of the B-corp. If you are like me, you are probably sick of all the acrimony, blatant lies, nasty accusations, partisan rancor, and exaggerated rhetoric in politics today. Have we all lost our moral compass? Can we trust and believe anyone anymore? MORE
Ethics: Is Transparency All We Need? Content Marketing Ethics New-Media Models Advertising B2B publishing branded content content Ken Doctor Lewis DVorkin publishing models Sponsorships transparency MORE
Ethical marketing? Here are four ethical types of marketing executives and how to identify them. Ethics in marketing is a field of study that is under increasing scrutiny as more business strive to achieve Corporate Social Responsibility (CSR) in all that they do. MORE
UK Government Releases Framework for Development of Ethical AI. An ethical approach ensures the public trusts this technology and sees the benefits of using it. Without prescribing a specific regulatory regime, the report provides a broad ethical framework for AI development. MORE
They are very sensitive to social causes, and prefer brands with a pro-social message, sustainable manufacturing, and ethical business standards. MORE
There’s the whole area of white space around ethics , professional guidance around mentoring, negotiations, soft skills. Valin doubts an ethical AI tool would have helped Bell Pottinger make a different decision or avoided the resulting backlash. MORE
In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. How do you deal with potential ethical conflicts between your personal and professional use of media? MORE
Businesses who endorse and practice ethical marketing create a strong reputation of social responsibility and cultural sensitivity. As such, ethical marketing isn’t just a moral and legal necessity; it also makes good business sense. What is Ethical Marketing? Ethical marketing is simply the process of applying ethics to your marketing campaigns and strategies. Ethical marketing practices should be engrained into business processes and campaign strategies. MORE
These ethical marketing challenges are already a topic of conversation for any industry, but the internet of things is about to accelerate the frequency of this discussion and the stakes that come with it. Understanding the Ethical Use of Data (EUoD). MORE
In an age when transparency is becoming the accepted norm for ethical reporting, is it enough to disclose your potential conflicts of interest only when you think the need arises? Or should writers, whether journalists, bloggers, or content marketers, go on the record with a preemptive announcement of their ethical beliefs and possible biases? As she reports, each of them has included a personal ethics statement on an “about me” page. Ethics new media old-media transparency MORE
That was the Wonder, now for the Ethics. Having already experimented with outsourcing some database work to India, we thought we should give a try to Amazon's Mechanical Turk. From the FAQ page: "Amazon Mechanical Turk is a marketplace for work that requires human intelligence. MORE
If there's one thing that Facebook wants everyone to know it's taking seriously, it's the topic of ethics. The general idea of an ethical approach to everything it does -- its innovations, initiatives, and new products -- is executed with and undercurrent of ethics, user control, and privacy. MORE
The post Is Influencer Marketing Ethical? With the vast quantity of digital content published every minute of every day, consumers are increasingly indicating that they’d like help deciding what stories to pay attention to. MORE
This sense of consumer influence has been rewarded by marketing departments that have jumped on ethical branding opportunities to curry favor with their target audience. With their customer base feeling fooled, the brand has since struggled to reclaim its reputation as an ethical brand. MORE
– ethics. Lynne heads up programming for one of our networking groups and mentioned she has a speaker on ethics scheduled for later this year. Many professionals service providers are required to follow a code of ethics. Tweet. MORE
The post How to Re-Post Someone Else’s Work (Ethically) appeared first on Marketing Action Blog - Act-On. Sometimes a writer says something you think is just swell, and you want to share it with your readers. MORE
But there’s one more thing that you can ethically steal: topic ideas for new content. How would you feel if you knew that all your favorite brands and industry thought leaders stole content everyday? Well, they do. And I think you should too. MORE
There will be plenty of ethical concerns to be addressed as new technologies enable us to become real-world Tony Starks in a not-so-distant future. In my last Biznology post, Man versus machine , I discussed how advances in AI are feeding a growing fear that machines may soon be doing our jobs better than us, and making us all obsolete. MORE
The post How The Healthcare Industry Is Slowly Becoming Better At Ethical Marketing Practices appeared first on Marketing Insider Group. Treatment for addiction continues to be a growth industry in the United States. MORE
We live in the age of the customer and we live in the age of data. I guess there must be a link between both. There sure is. People like to be valued and served in a way that takes their true needs into account. They like to be respected. What does this have to […]. MORE
B2B Marketing Business Ethics Campaign Strategy Content marketing Database Marketing Demand Generation Marketing Automation Marketo b2b demand generation email marketing email marketing best practices email spam marketo marketo agency partner Marketo partner phil fernandez unsolicited emails MORE
And so it wasn’t surprising that “convergence” — the official theme of the conference — quickly gave way to the omnipresent themes of ethics, diversity and purpose-driven marketing. The post Themes of Integrity and Ethics Dominate 2018 PRSA International Conference appeared first on Brandpoint. MORE
The post The Ethics of Artificial Intelligence: What Kind of Society Do We Want to Have? As someone who has worked with big data for some time, I have pushed the boundaries where this idea of relevance morphs into creepy (remember the infamous case study: How Target Figured out a girl was pregnant before her father did?). I am acutely aware of its lure to big business, and at the same time, […]. appeared first on Marketing Insider Group. MORE
That was the Wonder, now for the Ethics. Having already experimented with outsourcing some database work to India, we thought we should give a try to Amazon's Mechanical Turk. From the FAQ page: "Amazon Mechanical Turk is a marketplace for work that requires human intelligence. MORE
The post The Ethics of Marketing to Children and Teens appeared first on Marketing Insider Group. Do you remember waking up early on Saturday mornings, grabbing a bowl of sugary cereal, and settling down in front of the TV to watch the best cartoons around? If so, you probably remember the wave after wave of commercials that attacked your senses. Crazy characters, bright colors, amazing toys, and catchy jingles, all designed […]. MORE
“Ethical” might not be the first word to come to mind when we think about investment brands, but if any industry should strive to establish a reputation of trust and confidence , it’s financial services. MORE
Ethics Related Topics Marketing Insider Group
JUNE 19, 2018
The post How The Healthcare Industry Is Slowly Becoming Better At Ethical Marketing Practices appeared first on Marketing Insider Group. Treatment for addiction continues to be a growth industry in the United States.
Marketing Insider Group
NOVEMBER 27, 2017
The post The Ethics of Marketing to Children and Teens appeared first on Marketing Insider Group. Do you remember waking up early on Saturday mornings, grabbing a bowl of sugary cereal, and settling down in front of the TV to watch the best cartoons around? If so, you probably remember the wave after wave of commercials that attacked your senses. Crazy characters, bright colors, amazing toys, and catchy jingles, all designed […].
The Lead Agency
MAY 20, 2018
Businesses who endorse and practice ethical marketing create a strong reputation of social responsibility and cultural sensitivity. As such, ethical marketing isn’t just a moral and legal necessity; it also makes good business sense. What is Ethical Marketing? Ethical marketing is simply the process of applying ethics to your marketing campaigns and strategies. Ethical marketing practices should be engrained into business processes and campaign strategies.
Altitude Branding
JULY 2, 2018
The issue of reassessing and supplementing professional ethical standards of a journalist became relevant in the early 2000s in connection with the beginning of the development of public utilities on the Internet. Ethics in Public Networks.
Marketing Insider Group
JANUARY 17, 2018
The post The Ethics of Artificial Intelligence: What Kind of Society Do We Want to Have? As someone who has worked with big data for some time, I have pushed the boundaries where this idea of relevance morphs into creepy (remember the infamous case study: How Target Figured out a girl was pregnant before her father did?). I am acutely aware of its lure to big business, and at the same time, […]. appeared first on Marketing Insider Group.
B2B Marketing Traction
FEBRUARY 28, 2013
Ethical marketing? Here are four ethical types of marketing executives and how to identify them. Ethics in marketing is a field of study that is under increasing scrutiny as more business strive to achieve Corporate Social Responsibility (CSR) in all that they do.
B2B Memes
JUNE 28, 2010
In this view, transparency is not in itself a guarantee of ethical content. And by giving readers a reason to distrust them, it requires them to work that much harder to produce ethical content that will earn back that trust. What interests me in this comment is the way transparency, volitional or not, is viewed as the starting point of ethical content, not the end point. Frankly, beyond that, ethical standards are a negotiation between media creator and media receiver.”.
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Content Standard
SEPTEMBER 17, 2018
“Ethical” might not be the first word to come to mind when we think about investment brands, but if any industry should strive to establish a reputation of trust and confidence , it’s financial services.
B2B Memes
DECEMBER 10, 2010
In an age when transparency is becoming the accepted norm for ethical reporting, is it enough to disclose your potential conflicts of interest only when you think the need arises? Or should writers, whether journalists, bloggers, or content marketers, go on the record with a preemptive announcement of their ethical beliefs and possible biases? As she reports, each of them has included a personal ethics statement on an “about me” page. Ethics new media old-media transparency
Content Standard
JULY 28, 2017
This sense of consumer influence has been rewarded by marketing departments that have jumped on ethical branding opportunities to curry favor with their target audience. With their customer base feeling fooled, the brand has since struggled to reclaim its reputation as an ethical brand.
Hubspot
AUGUST 21, 2018
In these instances, it's critical you and your team knows how to make ethical decisions for the company. Ethical Decision Making. Ethical decision making is the process in which you aim to make your decisions in line with a code of ethics. Ethical Decision Making Model.
Content Standard
SEPTEMBER 4, 2015
The post Is Influencer Marketing Ethical? With the vast quantity of digital content published every minute of every day, consumers are increasingly indicating that they’d like help deciding what stories to pay attention to.
B2B Memes
MARCH 11, 2011
In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. How do you deal with potential ethical conflicts between your personal and professional use of media?
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Sales Intelligence View
APRIL 16, 2013
If you’re not sure whether your behavior is ethical, or if a team member is acting within moral reason, it’s best to err on the side of caution so you don’t offend customers. Being ethical and being a salesperson are not mutually exclusive.
Brandpoint
OCTOBER 22, 2018
And so it wasn’t surprising that “convergence” — the official theme of the conference — quickly gave way to the omnipresent themes of ethics, diversity and purpose-driven marketing. The post Themes of Integrity and Ethics Dominate 2018 PRSA International Conference appeared first on Brandpoint.
B2B Marketing Traction
JUNE 10, 2010
– ethics. Lynne heads up programming for one of our networking groups and mentioned she has a speaker on ethics scheduled for later this year. Many professionals service providers are required to follow a code of ethics. Tweet.
B2B Memes
NOVEMBER 11, 2011
MUD day 11: For anyone interested in the ethics of new-media journalism, the past 24 hours have been painfully instructive. For me, it’s been a reminder that in any ethical decision, you have to be guided by your heart as well as your head. The current climate of scandal mongering and blame placing make any public ethical decision difficult; no matter what she did, a large number of people would have second-guessed her. Ethics: Is Transparency All We Need?
Hubspot
MAY 2, 2018
If there's one thing that Facebook wants everyone to know it's taking seriously, it's the topic of ethics. The general idea of an ethical approach to everything it does -- its innovations, initiatives, and new products -- is executed with and undercurrent of ethics, user control, and privacy.
Content Standard
JULY 25, 2018
There’s the whole area of white space around ethics , professional guidance around mentoring, negotiations, soft skills. Valin doubts an ethical AI tool would have helped Bell Pottinger make a different decision or avoided the resulting backlash.
Hubspot
JUNE 16, 2015
But there’s one more thing that you can ethically steal: topic ideas for new content. How would you feel if you knew that all your favorite brands and industry thought leaders stole content everyday? Well, they do. And I think you should too.
Content Standard
FEBRUARY 11, 2017
These ethical marketing challenges are already a topic of conversation for any industry, but the internet of things is about to accelerate the frequency of this discussion and the stakes that come with it. Understanding the Ethical Use of Data (EUoD).
Content Standard
JUNE 22, 2017
Think back to the beginning of your marketing career: did you ever have to make a hard decision about approaching a provocative subject that made you examine your marketing ethics? What are your personal marketing ethics?
Marketing Action
NOVEMBER 28, 2014
The post How to Re-Post Someone Else’s Work (Ethically) appeared first on Marketing Action Blog - Act-On. Sometimes a writer says something you think is just swell, and you want to share it with your readers.
Marketing Craftmanship
JUNE 7, 2011
Marketers Can Leverage Knowledge of Online Behavior.
Smashmouth Marketing
NOVEMBER 30, 2008
That was the Wonder, now for the Ethics. Having already experimented with outsourcing some database work to India, we thought we should give a try to Amazon's Mechanical Turk. From the FAQ page: "Amazon Mechanical Turk is a marketplace for work that requires human intelligence.
Smashmouth Marketing
NOVEMBER 29, 2008
That was the Wonder, now for the Ethics. Having already experimented with outsourcing some database work to India, we thought we should give a try to Amazon's Mechanical Turk. From the FAQ page: "Amazon Mechanical Turk is a marketplace for work that requires human intelligence.
Hubspot
AUGUST 1, 2014
The impact of these social experiments was pretty small, but they raise important questions about the ethics of social experimentation. It doesn''t really sound ethical, but on the other hand, we''re all spending hours and hours using a free product -- except that nothing is free.
LiveRamp
SEPTEMBER 13, 2018
Do you have a framework for the ethical use of data to ensure permissible collection, use, and application of customer data? The post Data Monetization Step Three: Ethical use of data and building trust appeared first on LiveRamp [This blog is the third of our five-part series on data monetization. To read the previous post, click here.]. So you’ve differentiated your data enough to get a marketer’s interest, and worked with an identity resolution provider to ensure accuracy.
B2B Marketing Traction
JULY 20, 2016
Fast forward to a few years ago when I was asked to teach a marketing ethics course at UCLA Extension ( one of the largest and most comprehensive continuing education programs that offers certificate programs for businesses, including a Marketing Certificate).
Biznology
OCTOBER 19, 2017
The answer will involve a new type of marketing, values-based branding, which will be focused more on identifying, relating to, and engaging these customers’ values and ethics. As a company brand, these values define its culture, ethics, and how it conducts itself.
i-Scoop
SEPTEMBER 15, 2015
We live in the age of the customer and we live in the age of data. I guess there must be a link between both. There sure is. People like to be valued and served in a way that takes their true needs into account. They like to be respected. What does this have to […].
Biznology
APRIL 5, 2017
What steps do you follow to ensure an ethical business process? Marketers put a lot of effort into campaign planning, but sometimes their data selection comes as an afterthought. They may forget that the target audience is the single most important driver of campaign success.
Biznology
JULY 20, 2017
They are very sensitive to social causes, and prefer brands with a pro-social message, sustainable manufacturing, and ethical business standards.
Biznology
APRIL 19, 2017
ethical sourcing, fair trade, and the rise of the B-corp. If you are like me, you are probably sick of all the acrimony, blatant lies, nasty accusations, partisan rancor, and exaggerated rhetoric in politics today. Have we all lost our moral compass? Can we trust and believe anyone anymore?
Biznology
DECEMBER 6, 2017
There will be plenty of ethical concerns to be addressed as new technologies enable us to become real-world Tony Starks in a not-so-distant future. In my last Biznology post, Man versus machine , I discussed how advances in AI are feeding a growing fear that machines may soon be doing our jobs better than us, and making us all obsolete.
B2B Marketing Traction
MAY 29, 2015
It is not ethical and is in some cases illegal to over-promise in your marketing. Marketing Soapbox b2b ethics marketing resultsMarketing guru. Social media expert. Digital genius. Dynamic speaker. Prolific writer.
Biznology
DECEMBER 1, 2014
But I think it is hard to argue that businesses aren’t more ethical. Before you know it, professors are adding it as bad behavior in their business ethics courses. Monthly Newsletter Public Relations Reputation Management business ethics marketing transparency
B2B Marketing Traction
AUGUST 28, 2015
Marketing Soapbox ethics marketing resultsA recent marketing stunt by Burger King reinforced what works in marketing today: value-add and transparent content, NOT opportunistic gimmicks. This week Burger King ran ads challenging McDonalds to a McWhopper event on World Peace Day.
Heinz Marketing
SEPTEMBER 1, 2018
How to Practice Ethical Decision Making at Work. Sometimes it’s hard to know what’s right and wrong in the workplace, here are some great tips for making the most ethical decisions. B2B Reads Sales A/B Testing building consensus contests ethical decisions lead generation new markets prospecting qualified prospectsIn addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week.
B2B Memes
JULY 5, 2012
Sponsored by the ethics committee of ASBPE, an association for trade press editors and writers, the chat showcased the issues that particularly worry them. Effectively using ethics guidelines like ASBPE’s Guide to Preferred Editorial Practices.
B2B Memes
SEPTEMBER 17, 2012
Ethics: Is Transparency All We Need? Content Marketing Ethics New-Media Models Advertising B2B publishing branded content content Ken Doctor Lewis DVorkin publishing models Sponsorships transparency
The Point
MARCH 18, 2014
B2B Marketing Business Ethics Campaign Strategy Content marketing Database Marketing Demand Generation Marketing Automation Marketo b2b demand generation email marketing email marketing best practices email spam marketo marketo agency partner Marketo partner phil fernandez unsolicited emails
Marketing Craftmanship
NOVEMBER 18, 2013
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