Zucked: When Algorithms Replace Ethics

Biznology

Without Ethics. These algorithms, of course, have machine intelligence, but they are devoid of other human qualities including ethics, compassion, empathy, humor, irony, nuance or any desire to find a common ground between people who once would respectfully disagree.

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How The Healthcare Industry Is Slowly Becoming Better At Ethical Marketing Practices

Marketing Insider Group

The post How The Healthcare Industry Is Slowly Becoming Better At Ethical Marketing Practices appeared first on Marketing Insider Group. Treatment for addiction continues to be a growth industry in the United States.

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5 Ethical Ways to Get More Backlinks

Hatchbuck

The LAST thing you want to do is pay money to have your links included on websites or attempt other not-so-ethical practices. The post 5 Ethical Ways to Get More Backlinks appeared first on Hatchbuck. Getting high-quality backlinks is very challenging.

The Ethics of Marketing to Children and Teens

Marketing Insider Group

The post The Ethics of Marketing to Children and Teens appeared first on Marketing Insider Group. Do you remember waking up early on Saturday mornings, grabbing a bowl of sugary cereal, and settling down in front of the TV to watch the best cartoons around? If so, you probably remember the wave after wave of commercials that attacked your senses. Crazy characters, bright colors, amazing toys, and catchy jingles, all designed […].

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7 Traits of an Ethical Content Writer via @DholakiyaPratik

Search Engine Journal

Here are seven essential traits of an ethical content writer. The post 7 Traits of an Ethical Content Writer via @DholakiyaPratik appeared first on Search Engine Journal. Careers & Education Content Marketing

The Compelling Case for Ethical Leadership

Hubspot

The Great Recession sparked a movement in the business world to start placing ethics over profit. In fact, about 20% of Harvard Business School’s 2009 graduating class took an oath to pursue their work in an ethical manner. What is ethical leadership? Placing Ethics Over Profit.

How to Design a Brand Study That’s Ethical and Entertaining

Contently

If a brand is practicing ethical content marketing and sticking to best practices, there’s no reason it can’t produce an ethically sourced study. The post How to Design a Brand Study That’s Ethical and Entertaining appeared first on Contently.

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Inside the Mysterious World of Ethical Hacking

Hubspot

It’s something called ethical hacking. What is ethical hacking? Ethical hacking is when companies, organizations, and government agencies hire white-hat hackers to identify vulnerabilities in their computer systems and help fix them instead of exploiting them.

Ethical Marketing & Your B2B Business

The Lead Agency

Businesses who endorse and practice ethical marketing create a strong reputation of social responsibility and cultural sensitivity. As such, ethical marketing isn’t just a moral and legal necessity; it also makes good business sense. What is Ethical Marketing? Ethical marketing is simply the process of applying ethics to your marketing campaigns and strategies. Ethical marketing practices should be engrained into business processes and campaign strategies.

B2B CMO – What Type of Ethical Manager Are You?

B2B Marketing Traction

Ethical marketing? Here are four ethical types of marketing executives and how to identify them. Ethics in marketing is a field of study that is under increasing scrutiny as more business strive to achieve Corporate Social Responsibility (CSR) in all that they do.

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How to Practice Ethical Decision Making at Work

Hubspot

In these instances, it's critical you and your team knows how to make ethical decisions for the company. Ethical Decision Making. Ethical decision making is the process in which you aim to make your decisions in line with a code of ethics. Ethical Decision Making Model.

UK Government Releases Framework for Development of Ethical AI

Albert

UK Government Releases Framework for Development of Ethical AI. An ethical approach ensures the public trusts this technology and sees the benefits of using it. Without prescribing a specific regulatory regime, the report provides a broad ethical framework for AI development.

Ethics: Transparency Is Not All

B2B Memes

In this view, transparency is not in itself a guarantee of ethical content. And by giving readers a reason to distrust them, it requires them to work that much harder to produce ethical content that will earn back that trust. What interests me in this comment is the way transparency, volitional or not, is viewed as the starting point of ethical content, not the end point. Frankly, beyond that, ethical standards are a negotiation between media creator and media receiver.”.

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Journalistic Ethics in Social Media

Altitude Branding

The issue of reassessing and supplementing professional ethical standards of a journalist became relevant in the early 2000s in connection with the beginning of the development of public utilities on the Internet. Ethics in Public Networks.

How to Maintain Ethical Boundaries in Sales

Sales Intelligence View

If you’re not sure whether your behavior is ethical, or if a team member is acting within moral reason, it’s best to err on the side of caution so you don’t offend customers. Being ethical and being a salesperson are not mutually exclusive.

Ethics in A/B Testing: The Good, The Bad, The Future

Convert

Have you ever thought about ethics in A/B testing? We all have our own ethical compass guiding us to what’s right and wrong. And as digital businesses, we should have our user’s best interests at heart, right? Well, that’s where the waters get a little murky.

Is Your B2B Marketing Consultant Ethical?

B2B Marketing Traction

ethics. Lynne heads up programming for one of our networking groups and mentioned she has a speaker on ethics scheduled for later this year. Many professionals service providers are required to follow a code of ethics. Tweet.

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Are You Practicing Good Ethics With Your Website Content?

Bound360

By following best practices on working with modals and fly-ins you can ensure that you are serving ethical and relevant content to empower visitors. The post Are You Practicing Good Ethics With Your Website Content? Our customer success managers are the pros on using Bound to its fullest extent. Today’s tip highlights best practices for using modals and fly-ins.

Do You Need a Personal Ethics Statement?

B2B Memes

In an age when transparency is becoming the accepted norm for ethical reporting, is it enough to disclose your potential conflicts of interest only when you think the need arises? Or should writers, whether journalists, bloggers, or content marketers, go on the record with a preemptive announcement of their ethical beliefs and possible biases? As she reports, each of them has included a personal ethics statement on an “about me” page. Ethics new media old-media transparency

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How to (Ethically) Steal Other People's Content

Hubspot

But there’s one more thing that you can ethically steal: topic ideas for new content. How would you feel if you knew that all your favorite brands and industry thought leaders stole content everyday? Well, they do. And I think you should too.

And on the Second Day of F8, Facebook Said, ‘Let There Be AI Ethics’

Hubspot

If there's one thing that Facebook wants everyone to know it's taking seriously, it's the topic of ethics. The general idea of an ethical approach to everything it does -- its innovations, initiatives, and new products -- is executed with and undercurrent of ethics, user control, and privacy.

Are Ethical Branding Campaigns Causing Consumer Fatigue?

Content Standard

This sense of consumer influence has been rewarded by marketing departments that have jumped on ethical branding opportunities to curry favor with their target audience. With their customer base feeling fooled, the brand has since struggled to reclaim its reputation as an ethical brand.

Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. How do you deal with potential ethical conflicts between your personal and professional use of media?

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Themes of Integrity and Ethics Dominate 2018 PRSA International Conference

Brandpoint

And so it wasn’t surprising that “convergence” — the official theme of the conference — quickly gave way to the omnipresent themes of ethics, diversity and purpose-driven marketing. The post Themes of Integrity and Ethics Dominate 2018 PRSA International Conference appeared first on Brandpoint.

Is Influencer Marketing Ethical?

Content Standard

The post Is Influencer Marketing Ethical? With the vast quantity of digital content published every minute of every day, consumers are increasingly indicating that they’d like help deciding what stories to pay attention to.

How to Re-Post Someone Else’s Work (Ethically)

Marketing Action

The post How to Re-Post Someone Else’s Work (Ethically) appeared first on Marketing Action Blog - Act-On. Sometimes a writer says something you think is just swell, and you want to share it with your readers.

Is it Ethical to Edit Online Customer Reviews?

Marketing Craftmanship

Marketers Can Leverage Knowledge of Online Behavior.

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Ethics Must Come from the Heart As Well As the Head

B2B Memes

MUD day 11: For anyone interested in the ethics of new-media journalism, the past 24 hours have been painfully instructive. For me, it’s been a reminder that in any ethical decision, you have to be guided by your heart as well as your head. The current climate of scandal mongering and blame placing make any public ethical decision difficult; no matter what she did, a large number of people would have second-guessed her. Ethics: Is Transparency All We Need?

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Ethics & Wonder/Amazon's Mechanical Turk/Kiva

Smashmouth Marketing

That was the Wonder, now for the Ethics. Having already experimented with outsourcing some database work to India, we thought we should give a try to Amazon's Mechanical Turk. From the FAQ page: "Amazon Mechanical Turk is a marketplace for work that requires human intelligence.

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Ethics & Wonder/Amazon's Mechanical Turk/Kiva

Smashmouth Marketing

That was the Wonder, now for the Ethics. Having already experimented with outsourcing some database work to India, we thought we should give a try to Amazon's Mechanical Turk. From the FAQ page: "Amazon Mechanical Turk is a marketplace for work that requires human intelligence.

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Financial Brands Are Winning Millennial Audiences Through Ethics and Education

Content Standard

Ethical” might not be the first word to come to mind when we think about investment brands, but if any industry should strive to establish a reputation of trust and confidence , it’s financial services.

CCPA: What B2B Marketers Need to Know

The Point

B2B Marketing Business Ethics CCPA CCPA best practices CCPA compliance CCPA for B2B CCPA regulation CCPA tips data compliance Preparing for CCPAAnother new year approaches and, with it, another major data privacy regulation takes effect.

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Facebook, OkCupid, and the Ethics of Online Social Experiments

Hubspot

The impact of these social experiments was pretty small, but they raise important questions about the ethics of social experimentation. It doesn''t really sound ethical, but on the other hand, we''re all spending hours and hours using a free product -- except that nothing is free.

With Great Power: Ethical Marketing in the Face of IoT

Content Standard

These ethical marketing challenges are already a topic of conversation for any industry, but the internet of things is about to accelerate the frequency of this discussion and the stakes that come with it. Understanding the Ethical Use of Data (EUoD).

Courting Controversy: Determining Your Marketing Ethics When Approaching Provocative Topics

Content Standard

Think back to the beginning of your marketing career: did you ever have to make a hard decision about approaching a provocative subject that made you examine your marketing ethics? What are your personal marketing ethics?

Have A Heart: Consumers Love Ethical Brands

Brandfolder

Pop Quiz: Two identical bottles of dish soap are sitting on the shelf at Target. Which one do you buy? If you’re like 55% of consumers worldwide, you reach for

With AI and Workforce Automation Entering Brand Communications, How Do We Keep Content Ethical?

Content Standard

There’s the whole area of white space around ethics , professional guidance around mentoring, negotiations, soft skills. Valin doubts an ethical AI tool would have helped Bell Pottinger make a different decision or avoided the resulting backlash.