How to Produce Ethical and Green Content

DivvyHQ

Content Marketing Content Strategy Tips & How-Tos brand consistency content eco-friendly environmental ethics green greenwashing impact marketing strategy sustainability transparency trust

The Ethical Dilemma of Paying the Ransomware Crooks

Biznology

It is a true ethical dilemma, and I see both sides of the argument. The post The Ethical Dilemma of Paying the Ransomware Crooks appeared first on Biznology.

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Giles Palmer on Old vs. New Work Ethic

Oktopost

Listen to the podcast: For more thought leadership on work ethic, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Giles Palmer, Founder of Brandwatch and current Chief Growth Officer at Cision takes the hot seat today.

How to Legally and Ethically Curate Content

Scoop.it

But as with most content marketing strategies, there’s a fine line between what’s legal/ethical and what’s not. Instead, you have to work within the rules and curate in a legal and ethical manner. The post How to Legally and Ethically Curate Content appeared first on Scoop.it

Four Steps to Operationalize AI Ethics in B2B

TrueInfluence

Have you thought about what AI ethics might look like in your organization? Rapid, unchecked development in AI creates ethical risks, including loss of privacy, transparency, security and potential biases in decision-making. Four Steps to Create a Successful AI Ethics Program.

The Ethics and Practicalities of Hiring a Content Ghostwriter

DivvyHQ

Content Marketing Team Culture Tips & How-Tos benefits content ethics ghostwriter hiring how to marketing non-disclosure agreement practicalities production writersNot every company is willing to add headcount to their marketing staff, but the content beast still needs to be fed.

The Critical Role Ethics Plays in Modern Marketing

Hubspot

As much as it might be difficult to define what "ethics" is in relation to marketing, it's easy to define what it isn't. The Role of Ethics in Leadership. To start, let's define what ethics means. Harrington told me, "The key to integrating ethics in organizations is leadership.

The 'Ethics' You Didn't Know Existed in Design

Hubspot

Although some business people might not think a code of ethics matters in design, it does. In this post, I'll explain what design ethics is, what guidelines ethical designers might use, and a few tips for avoiding questionable design ethics. Ethics in Graphic Design.

The Ethics of Marketing to Children and Teens

Marketing Insider Group

The post The Ethics of Marketing to Children and Teens appeared first on Marketing Insider Group. Do you remember waking up early on Saturday mornings, grabbing a bowl of sugary cereal, and settling down in front of the TV to watch the best cartoons around? If so, you probably remember the wave after wave of commercials that attacked your senses. Crazy characters, bright colors, amazing toys, and catchy jingles, all designed […].

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In Content, Can We Trust? Revisiting Content Ethics + Policy

Content Science Review

Get the opinion of The Content Advantage author Colleen Jones on restoring trust in content through content ethics and policy. Article

The Ethics of Ghostwriting in 2020

nDash

Back in 2016, I wrote an article for nDash entitled “Is Ghostwriting Ethical?” Recently, the folks at nDash asked me to take another look at the topic in light of how much has changed — and how much hasn’t — over the last four years.

Ethics and AI: 5 Issues Facing B2B Marketers

TrueInfluence

As brands explore uses of AI and machine learning in business, they are also coming to terms with ethics and AI. Havens, Executive Director, IEEE Global Initiative on Ethics of Autonomous and Intelligent Systems. In this article, we look at the five ethical issues of AI in business.

5 Ethical Ways to Get More Backlinks

BenchmarkONE

The LAST thing you want to do is pay money to have your links included on websites or attempt other not-so-ethical practices. The post 5 Ethical Ways to Get More Backlinks appeared first on Hatchbuck. Getting high-quality backlinks is very challenging. That’s because a link from another website is like an endorsement, and the higher quality the website, the more difficult it becomes to get that type of recommendation.

Ethical Marketing & Your B2B Business

The Lead Agency

Businesses who endorse and practice ethical marketing create a strong reputation of social responsibility and cultural sensitivity. As such, ethical marketing isn’t just a moral and legal necessity; it also makes good business sense. What is Ethical Marketing? Ethical marketing is simply the process of applying ethics to your marketing campaigns and strategies. Ethical marketing practices should be engrained into business processes and campaign strategies.

3 Ethical Link Building Strategies for 2020 via @jamarketer

Search Engine Journal

Here are three ethical link building strategies for 2020. The post 3 Ethical Link Building Strategies for 2020 via @jamarketer appeared first on Search Engine Journal. Content Marketing Link Building

Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey

Sword and the Script

Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent. According to the survey, business was the only institution that respondents classified as both ethical and competent.

B2B CMO – What Type of Ethical Manager Are You?

B2B Marketing Traction

Ethical marketing? Here are four ethical types of marketing executives and how to identify them. Ethics in marketing is a field of study that is under increasing scrutiny as more business strive to achieve Corporate Social Responsibility (CSR) in all that they do. According to the authors of Ethics in Marketing: International Cases and Perspectives , there are four types of ethical marketers. Ethics in MarketingIs it an oxymoron?

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How To Grow As an Ethical Brand During COVID-19

Altitude Branding

Today we are going to mention some of the most useful tips that you can use to ethically grow your brand during COVID-19. Growing Your Business as an Ethical Brand. Right now, you can lean on those assets of your business and use them to grow ethically and financially.

7 Traits of an Ethical Content Writer via @DholakiyaPratik

Search Engine Journal

Here are seven essential traits of an ethical content writer. The post 7 Traits of an Ethical Content Writer via @DholakiyaPratik appeared first on Search Engine Journal. Careers & Education Content Marketing

The Ethics of Artificial Intelligence: What Kind of Society Do We Want to Have?

Marketing Insider Group

The post The Ethics of Artificial Intelligence: What Kind of Society Do We Want to Have? As someone who has worked with big data for some time, I have pushed the boundaries where this idea of relevance morphs into creepy (remember the infamous case study: How Target Figured out a girl was pregnant before her father did?). I am acutely aware of its lure to big business, and at the same time, […]. appeared first on Marketing Insider Group.

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The Compelling Case for Ethical Leadership

Hubspot

The Great Recession sparked a movement in the business world to start placing ethics over profit. In fact, about 20% of Harvard Business School’s 2009 graduating class took an oath to pursue their work in an ethical manner. Today, practicing ethical leadership is a requirement most companies need to meet in order to attract the best-fit customers and employees. What is ethical leadership? Ethical Leadership Examples. Placing Ethics Over Profit.

Ethics: Transparency Is Not All

B2B Memes

In this view, transparency is not in itself a guarantee of ethical content. And by giving readers a reason to distrust them, it requires them to work that much harder to produce ethical content that will earn back that trust. What interests me in this comment is the way transparency, volitional or not, is viewed as the starting point of ethical content, not the end point. Frankly, beyond that, ethical standards are a negotiation between media creator and media receiver.”.

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Is it ethical to keep selling right now?

Heinz Marketing

I’ve chosen the word “ethical” in this question intentionally because of its implied severity. Is it ethical to continue selling? The post Is it ethical to keep selling right now? By Matt Heinz, President & Founder of Heinz Marketing.

Journalistic Ethics in Social Media

Altitude Branding

The issue of reassessing and supplementing professional ethical standards of a journalist became relevant in the early 2000s in connection with the beginning of the development of public utilities on the Internet. Ethical conflicts associated with the activities of journalists and ordinary users in public utilities began to appear in the global media sphere. This is also one of the problematic aspects of journalistic ethics in public utilities. Ethics in Public Networks.

How The Healthcare Industry Is Slowly Becoming Better At Ethical Marketing Practices

Marketing Insider Group

The post How The Healthcare Industry Is Slowly Becoming Better At Ethical Marketing Practices appeared first on Marketing Insider Group. Treatment for addiction continues to be a growth industry in the United States. It is no exaggeration to say that the continuing increase in alcohol and drug addiction is having a devastating effect on the lives of tens of thousands of people, and is a crippling source of lost income and productivity not just in […].

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Inside the Mysterious World of Ethical Hacking

Hubspot

It’s something called ethical hacking. What is ethical hacking? Ethical hacking is when companies, organizations, and government agencies hire white-hat hackers to identify vulnerabilities in their computer systems and help fix them instead of exploiting them. The growth of ethical hacking is promising for the cybersecurity industry.

Ethics & Digital Content: Who’s Accountable?

Terminus

In this takeover episode of #FlipMyFunnel, Content Matters host Barb Mosher Zinck speaks with Jim Edmunds , CEO at Ingeniux , about ethics and digital content. Here’s our driving question: How can we as tech providers advocate for better ethics and standards over profits?

Do You Need a Personal Ethics Statement?

B2B Memes

In an age when transparency is becoming the accepted norm for ethical reporting, is it enough to disclose your potential conflicts of interest only when you think the need arises? Or should writers, whether journalists, bloggers, or content marketers, go on the record with a preemptive announcement of their ethical beliefs and possible biases? As she reports, each of them has included a personal ethics statement on an “about me” page. Ethics new media old-media transparency

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The Guide to Ethical A/B Testing: The Missing Component of Your Optimization Program

Convert

What is Ethical Optimization & Why Should You Care? As brands like Netflix and Amazon scale their testing programs, it is only a matter of time until the question of ethics in A/B testing becomes mainstream and gets its own set of guidelines.

Are Ethical Branding Campaigns Causing Consumer Fatigue?

Content Standard

This sense of consumer influence has been rewarded by marketing departments that have jumped on ethical branding opportunities to curry favor with their target audience. From a marketing perspective, the ethical branding opportunity is one that’s hard to ignore, especially when consumer spending habits are getting more selective. In general, the larger consumer population’s growing wariness of ethical branding can be boiled down to three key factors.

How to Maintain Ethical Boundaries in Sales

Sales Intelligence View

If you’re not sure whether your behavior is ethical, or if a team member is acting within moral reason, it’s best to err on the side of caution so you don’t offend customers. Being ethical and being a salesperson are not mutually exclusive. There’s no point pretending all salespeople exemplify perfect morals. Some salespeople engage in unethical sales practices.

Is Influencer Marketing Ethical?

Content Standard

The post Is Influencer Marketing Ethical? With the vast quantity of digital content published every minute of every day, consumers are increasingly indicating that they’d like help deciding what stories to pay attention to. People are choosing to consume content from those they trust—digital influencers whom they follow or subscribe to. Marketing teams are beginning to understand the significance of influencers and the power of their reach.

UK Government Releases Framework for Development of Ethical AI

Albert

UK Government Releases Framework for Development of Ethical AI. An ethical approach ensures the public trusts this technology and sees the benefits of using it. Without prescribing a specific regulatory regime, the report provides a broad ethical framework for AI development. On a more AI-specific level, the Committee writes at length about one of AI’s most persistent ethical dilemmas: bias. by Noa Segall. Head of Search & Display Data Research.

Is Your B2B Marketing Consultant Ethical?

B2B Marketing Traction

ethics. Lynne heads up programming for one of our networking groups and mentioned she has a speaker on ethics scheduled for later this year. Maureen added that, thanks to former Attorney General Eliot Spitzer , property and casualty insurance brokers are bound by a code of ethics. Many professionals service providers are required to follow a code of ethics. The question becomes, how ethical is your marketing service provider? Tweet.

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Ethics Must Come from the Heart As Well As the Head

B2B Memes

MUD day 11: For anyone interested in the ethics of new-media journalism, the past 24 hours have been painfully instructive. For me, it’s been a reminder that in any ethical decision, you have to be guided by your heart as well as your head. The current climate of scandal mongering and blame placing make any public ethical decision difficult; no matter what she did, a large number of people would have second-guessed her. Ethics: Is Transparency All We Need?

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Ethics in A/B Testing: The Good, The Bad, The Future

Convert

Have you ever thought about ethics in A/B testing? We all have our own ethical compass guiding us to what’s right and wrong. And as digital businesses, we should have our user’s best interests at heart, right? Well, that’s where the waters get a little murky. A/B testing is all about growth, we both know. Blogs

Financial Brands Are Winning Millennial Audiences Through Ethics and Education

Content Standard

Ethical” might not be the first word to come to mind when we think about investment brands, but if any industry should strive to establish a reputation of trust and confidence , it’s financial services. Further, millennials also display a clear penchant towards sustainable and ethical investing compared to other populations. The post Financial Brands Are Winning Millennial Audiences Through Ethics and Education appeared first on The Content Standard by Skyword.