Expert insights. Personalized for you.
The LAST thing you want to do is pay money to have your links included on websites or attempt other not-so-ethical practices. The post 5 Ethical Ways to Get More Backlinks appeared first on Hatchbuck. Getting high-quality backlinks is very challenging. That’s because a link from another website is like an endorsement, and the higher quality the website, the more difficult it becomes to get that type of recommendation. MORE
In this view, transparency is not in itself a guarantee of ethical content. And by giving readers a reason to distrust them, it requires them to work that much harder to produce ethical content that will earn back that trust. What interests me in this comment is the way transparency, volitional or not, is viewed as the starting point of ethical content, not the end point. Frankly, beyond that, ethical standards are a negotiation between media creator and media receiver.”. MORE
In these instances, it's critical you and your team knows how to make ethical decisions for the company. Practicing ethical decision making can help you maintain an honest, supportive, and fair workplace culture, but it's also necessary to ensure your company doesn't get into legal trouble or face major losses down the road. Ethical Decision Making. Ethical decision making is the process in which you aim to make your decisions in line with a code of ethics. MORE
So here’s the ethical question posed to marketers: Knowing that editorial quality of online reviews has a beneficial impact on sales, and if online consumer reviews are housed on your website, is it unethical to “clean up” those reviews by correcting spelling, grammar, punctuation and syntax errors…if online reviewers are notified in advance that their comments are subject to this treatment? Marketers Can Leverage Knowledge of Online Behavior. MORE
If you’re not sure whether your behavior is ethical, or if a team member is acting within moral reason, it’s best to err on the side of caution so you don’t offend customers. Being ethical and being a salesperson are not mutually exclusive. There’s no point pretending all salespeople exemplify perfect morals. Some salespeople engage in unethical sales practices. MORE
I’ve chosen the word “ethical” in this question intentionally because of its implied severity. When people are dying, when the health of countless people worldwide is at stake, when companies are scrambling and facing something both completely unprecedented and disruptive – do we have an ethical obligation to take a pause on selling for a little while? Is it ethical to continue selling? The post Is it ethical to keep selling right now? MORE
The issue of reassessing and supplementing professional ethical standards of a journalist became relevant in the early 2000s in connection with the beginning of the development of public utilities on the Internet. Ethical conflicts associated with the activities of journalists and ordinary users in public utilities began to appear in the global media sphere. This is also one of the problematic aspects of journalistic ethics in public utilities. Ethics in Public Networks. MORE
MUD day 11: For anyone interested in the ethics of new-media journalism, the past 24 hours have been painfully instructive. For me, it’s been a reminder that in any ethical decision, you have to be guided by your heart as well as your head. The current climate of scandal mongering and blame placing make any public ethical decision difficult; no matter what she did, a large number of people would have second-guessed her. Ethics: Is Transparency All We Need? MORE
Have you ever thought about ethics in A/B testing? We all have our own ethical compass guiding us to what’s right and wrong. And as digital businesses, we should have our user’s best interests at heart, right? Well, that’s where the waters get a little murky. A/B testing is all about growth, we both know. Blogs MORE
Although some business people might not think a code of ethics matters in design, it does. In this post, I'll explain what design ethics is, what guidelines ethical designers might use, and a few tips for avoiding questionable design ethics. Ethics in Graphic Design. MORE
Here are seven essential traits of an ethical content writer. The post 7 Traits of an Ethical Content Writer via @DholakiyaPratik appeared first on Search Engine Journal. Careers & Education Content Marketing MORE
By following best practices on working with modals and fly-ins you can ensure that you are serving ethical and relevant content to empower visitors. The post Are You Practicing Good Ethics With Your Website Content? Our customer success managers are the pros on using Bound to its fullest extent. Today’s tip highlights best practices for using modals and fly-ins. MORE
Ethical marketing? Here are four ethical types of marketing executives and how to identify them. Ethics in marketing is a field of study that is under increasing scrutiny as more business strive to achieve Corporate Social Responsibility (CSR) in all that they do. According to the authors of Ethics in Marketing: International Cases and Perspectives , there are four types of ethical marketers. Ethics in MarketingIs it an oxymoron? MORE
UK Government Releases Framework for Development of Ethical AI. An ethical approach ensures the public trusts this technology and sees the benefits of using it. Without prescribing a specific regulatory regime, the report provides a broad ethical framework for AI development. On a more AI-specific level, the Committee writes at length about one of AI’s most persistent ethical dilemmas: bias. by Noa Segall. Head of Search & Display Data Research. MORE
Consultants Collective Corner Mental health morality motivation willpower Work ethic work-life balanceWe all know the drill. Conventional Wisdom’s rules for how to stop a bad habit have been around forever: Motivation. Willpower. Morality. You have to be motivated. MORE
In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. I sent her a few questions on the ethical use of social media by e-mail just for background research, but her responses were so insightful and revealing that, with her permission, I’m posting them here. How do you deal with potential ethical conflicts between your personal and professional use of media? MORE
Get the opinion of The Content Advantage author Colleen Jones on restoring trust in content through content ethics and policy. Article MORE
But as with most content marketing strategies, there’s a fine line between what’s legal/ethical and what’s not. Instead, you have to work within the rules and curate in a legal and ethical manner. The post How to Legally and Ethically Curate Content appeared first on Scoop.it MORE
Back in 2016, I wrote an article for nDash entitled “Is Ghostwriting Ethical?” Recently, the folks at nDash asked me to take another look at the topic in light of how much has changed — and how much hasn’t — over the last four years. So now that we’ve got the deception factor out of the way, what’s left of the 2016 ethical concerns? I feel ghostwriting that’s performed in this way is ethical. So where do we stand on the ethics of ghostwriting in 2020? MORE
Businesses who endorse and practice ethical marketing create a strong reputation of social responsibility and cultural sensitivity. As such, ethical marketing isn’t just a moral and legal necessity; it also makes good business sense. What is Ethical Marketing? Ethical marketing is simply the process of applying ethics to your marketing campaigns and strategies. Ethical marketing practices should be engrained into business processes and campaign strategies. MORE
These ethical marketing challenges are already a topic of conversation for any industry, but the internet of things is about to accelerate the frequency of this discussion and the stakes that come with it. So, what are the rules governing this use of data, and what ethical dilemmas should be on the minds of marketers working to leverage it? Understanding the Ethical Use of Data (EUoD). MORE
As much as it might be difficult to define what "ethics" is in relation to marketing, it's easy to define what it isn't. The Role of Ethics in Leadership. To start, let's define what ethics means. Harrington told me, "The key to integrating ethics in organizations is leadership. MORE
In an age when transparency is becoming the accepted norm for ethical reporting, is it enough to disclose your potential conflicts of interest only when you think the need arises? Or should writers, whether journalists, bloggers, or content marketers, go on the record with a preemptive announcement of their ethical beliefs and possible biases? As she reports, each of them has included a personal ethics statement on an “about me” page. Ethics new media old-media transparency MORE
It’s something called ethical hacking. What is ethical hacking? Ethical hacking is when companies, organizations, and government agencies hire white-hat hackers to identify vulnerabilities in their computer systems and help fix them instead of exploiting them. The growth of ethical hacking is promising for the cybersecurity industry. MORE
The post Is Influencer Marketing Ethical? With the vast quantity of digital content published every minute of every day, consumers are increasingly indicating that they’d like help deciding what stories to pay attention to. People are choosing to consume content from those they trust—digital influencers whom they follow or subscribe to. Marketing teams are beginning to understand the significance of influencers and the power of their reach. MORE
This sense of consumer influence has been rewarded by marketing departments that have jumped on ethical branding opportunities to curry favor with their target audience. From a marketing perspective, the ethical branding opportunity is one that’s hard to ignore, especially when consumer spending habits are getting more selective. In general, the larger consumer population’s growing wariness of ethical branding can be boiled down to three key factors. MORE
– ethics. Lynne heads up programming for one of our networking groups and mentioned she has a speaker on ethics scheduled for later this year. Maureen added that, thanks to former Attorney General Eliot Spitzer , property and casualty insurance brokers are bound by a code of ethics. Many professionals service providers are required to follow a code of ethics. The question becomes, how ethical is your marketing service provider? Tweet. MORE
The post Ethics in B2B Digital Personalization – Is it Possible? If you haven’t had the opportunity to watch the Netflix documentary “The Social Dilemma” yet, I highly recommend it. MORE
Without Ethics. These algorithms, of course, have machine intelligence, but they are devoid of other human qualities including ethics, compassion, empathy, humor, irony, nuance or any desire to find a common ground between people who once would respectfully disagree. Like most of my readers, I have become increasingly concerned about Facebook’s preference for algorithms over ethics. The post Zucked: When Algorithms Replace Ethics appeared first on Biznology. MORE
Content Marketing Team Culture Tips & How-Tos benefits content ethics ghostwriter hiring how to marketing non-disclosure agreement practicalities production writersNot every company is willing to add headcount to their marketing staff, but the content beast still needs to be fed. MORE
The post How The Healthcare Industry Is Slowly Becoming Better At Ethical Marketing Practices appeared first on Marketing Insider Group. Treatment for addiction continues to be a growth industry in the United States. It is no exaggeration to say that the continuing increase in alcohol and drug addiction is having a devastating effect on the lives of tens of thousands of people, and is a crippling source of lost income and productivity not just in […]. MORE
Here are three ethical link building strategies for 2020. The post 3 Ethical Link Building Strategies for 2020 via @jamarketer appeared first on Search Engine Journal. Content Marketing Link Building MORE
Today we are going to mention some of the most useful tips that you can use to ethically grow your brand during COVID-19. Growing Your Business as an Ethical Brand. Right now, you can lean on those assets of your business and use them to grow ethically and financially. First of all, an ethical brand always has a strong online presence. 5- Help others you build your ethical brand. MORE
The Great Recession sparked a movement in the business world to start placing ethics over profit. In fact, about 20% of Harvard Business School’s 2009 graduating class took an oath to pursue their work in an ethical manner. Today, practicing ethical leadership is a requirement most companies need to meet in order to attract the best-fit customers and employees. What is ethical leadership? Ethical Leadership Examples. Placing Ethics Over Profit. MORE
And so it wasn’t surprising that “convergence” — the official theme of the conference — quickly gave way to the omnipresent themes of ethics, diversity and purpose-driven marketing. The post Themes of Integrity and Ethics Dominate 2018 PRSA International Conference appeared first on Brandpoint. MORE
The post The Ethics of Artificial Intelligence: What Kind of Society Do We Want to Have? As someone who has worked with big data for some time, I have pushed the boundaries where this idea of relevance morphs into creepy (remember the infamous case study: How Target Figured out a girl was pregnant before her father did?). I am acutely aware of its lure to big business, and at the same time, […]. appeared first on Marketing Insider Group. MORE
The post The Ethics of Marketing to Children and Teens appeared first on Marketing Insider Group. Do you remember waking up early on Saturday mornings, grabbing a bowl of sugary cereal, and settling down in front of the TV to watch the best cartoons around? If so, you probably remember the wave after wave of commercials that attacked your senses. Crazy characters, bright colors, amazing toys, and catchy jingles, all designed […]. MORE
“Ethical” might not be the first word to come to mind when we think about investment brands, but if any industry should strive to establish a reputation of trust and confidence , it’s financial services. Further, millennials also display a clear penchant towards sustainable and ethical investing compared to other populations. The post Financial Brands Are Winning Millennial Audiences Through Ethics and Education appeared first on The Content Standard by Skyword. MORE
Ethics Related Topics Scoop.it
OCTOBER 20, 2020
But as with most content marketing strategies, there’s a fine line between what’s legal/ethical and what’s not. Instead, you have to work within the rules and curate in a legal and ethical manner. The post How to Legally and Ethically Curate Content appeared first on Scoop.it
DivvyHQ
SEPTEMBER 15, 2020
Content Marketing Team Culture Tips & How-Tos benefits content ethics ghostwriter hiring how to marketing non-disclosure agreement practicalities production writersNot every company is willing to add headcount to their marketing staff, but the content beast still needs to be fed.
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ANNUITAS
NOVEMBER 18, 2020
The post Ethics in B2B Digital Personalization – Is it Possible? If you haven’t had the opportunity to watch the Netflix documentary “The Social Dilemma” yet, I highly recommend it.
Hubspot
DECEMBER 11, 2020
Although some business people might not think a code of ethics matters in design, it does. In this post, I'll explain what design ethics is, what guidelines ethical designers might use, and a few tips for avoiding questionable design ethics. Ethics in Graphic Design.
Hubspot
SEPTEMBER 2, 2020
As much as it might be difficult to define what "ethics" is in relation to marketing, it's easy to define what it isn't. The Role of Ethics in Leadership. To start, let's define what ethics means. Harrington told me, "The key to integrating ethics in organizations is leadership.
Marketing Insider Group
NOVEMBER 27, 2017
The post The Ethics of Marketing to Children and Teens appeared first on Marketing Insider Group. Do you remember waking up early on Saturday mornings, grabbing a bowl of sugary cereal, and settling down in front of the TV to watch the best cartoons around? If so, you probably remember the wave after wave of commercials that attacked your senses. Crazy characters, bright colors, amazing toys, and catchy jingles, all designed […].
The Lead Agency
MAY 20, 2018
Businesses who endorse and practice ethical marketing create a strong reputation of social responsibility and cultural sensitivity. As such, ethical marketing isn’t just a moral and legal necessity; it also makes good business sense. What is Ethical Marketing? Ethical marketing is simply the process of applying ethics to your marketing campaigns and strategies. Ethical marketing practices should be engrained into business processes and campaign strategies.
Heinz Marketing
MARCH 18, 2020
I’ve chosen the word “ethical” in this question intentionally because of its implied severity. When people are dying, when the health of countless people worldwide is at stake, when companies are scrambling and facing something both completely unprecedented and disruptive – do we have an ethical obligation to take a pause on selling for a little while? Is it ethical to continue selling? The post Is it ethical to keep selling right now?
Search Engine Journal
DECEMBER 19, 2019
Here are three ethical link building strategies for 2020. The post 3 Ethical Link Building Strategies for 2020 via @jamarketer appeared first on Search Engine Journal. Content Marketing Link Building
Marketing Insider Group
JANUARY 17, 2018
The post The Ethics of Artificial Intelligence: What Kind of Society Do We Want to Have? As someone who has worked with big data for some time, I have pushed the boundaries where this idea of relevance morphs into creepy (remember the infamous case study: How Target Figured out a girl was pregnant before her father did?). I am acutely aware of its lure to big business, and at the same time, […]. appeared first on Marketing Insider Group.
Content Science Review
MARCH 2, 2020
Get the opinion of The Content Advantage author Colleen Jones on restoring trust in content through content ethics and policy. Article
nDash
MARCH 31, 2020
Back in 2016, I wrote an article for nDash entitled “Is Ghostwriting Ethical?” Recently, the folks at nDash asked me to take another look at the topic in light of how much has changed — and how much hasn’t — over the last four years. So now that we’ve got the deception factor out of the way, what’s left of the 2016 ethical concerns? I feel ghostwriting that’s performed in this way is ethical. So where do we stand on the ethics of ghostwriting in 2020?
B2B Marketing Traction
FEBRUARY 28, 2013
Ethical marketing? Here are four ethical types of marketing executives and how to identify them. Ethics in marketing is a field of study that is under increasing scrutiny as more business strive to achieve Corporate Social Responsibility (CSR) in all that they do. According to the authors of Ethics in Marketing: International Cases and Perspectives , there are four types of ethical marketers. Ethics in MarketingIs it an oxymoron?
Hubspot
MARCH 7, 2019
The Great Recession sparked a movement in the business world to start placing ethics over profit. In fact, about 20% of Harvard Business School’s 2009 graduating class took an oath to pursue their work in an ethical manner. Today, practicing ethical leadership is a requirement most companies need to meet in order to attract the best-fit customers and employees. What is ethical leadership? Ethical Leadership Examples. Placing Ethics Over Profit.
Marketing Insider Group
JUNE 19, 2018
The post How The Healthcare Industry Is Slowly Becoming Better At Ethical Marketing Practices appeared first on Marketing Insider Group. Treatment for addiction continues to be a growth industry in the United States. It is no exaggeration to say that the continuing increase in alcohol and drug addiction is having a devastating effect on the lives of tens of thousands of people, and is a crippling source of lost income and productivity not just in […].
Altitude Branding
MAY 7, 2020
Today we are going to mention some of the most useful tips that you can use to ethically grow your brand during COVID-19. Growing Your Business as an Ethical Brand. Right now, you can lean on those assets of your business and use them to grow ethically and financially. First of all, an ethical brand always has a strong online presence. 5- Help others you build your ethical brand.
Search Engine Journal
SEPTEMBER 20, 2019
Here are seven essential traits of an ethical content writer. The post 7 Traits of an Ethical Content Writer via @DholakiyaPratik appeared first on Search Engine Journal. Careers & Education Content Marketing
B2B Memes
JUNE 28, 2010
In this view, transparency is not in itself a guarantee of ethical content. And by giving readers a reason to distrust them, it requires them to work that much harder to produce ethical content that will earn back that trust. What interests me in this comment is the way transparency, volitional or not, is viewed as the starting point of ethical content, not the end point. Frankly, beyond that, ethical standards are a negotiation between media creator and media receiver.”.
Altitude Branding
JULY 2, 2018
The issue of reassessing and supplementing professional ethical standards of a journalist became relevant in the early 2000s in connection with the beginning of the development of public utilities on the Internet. Ethical conflicts associated with the activities of journalists and ordinary users in public utilities began to appear in the global media sphere. This is also one of the problematic aspects of journalistic ethics in public utilities. Ethics in Public Networks.
Hubspot
DECEMBER 5, 2018
It’s something called ethical hacking. What is ethical hacking? Ethical hacking is when companies, organizations, and government agencies hire white-hat hackers to identify vulnerabilities in their computer systems and help fix them instead of exploiting them. The growth of ethical hacking is promising for the cybersecurity industry.
B2B Memes
DECEMBER 10, 2010
In an age when transparency is becoming the accepted norm for ethical reporting, is it enough to disclose your potential conflicts of interest only when you think the need arises? Or should writers, whether journalists, bloggers, or content marketers, go on the record with a preemptive announcement of their ethical beliefs and possible biases? As she reports, each of them has included a personal ethics statement on an “about me” page. Ethics new media old-media transparency
Content Standard
JULY 28, 2017
This sense of consumer influence has been rewarded by marketing departments that have jumped on ethical branding opportunities to curry favor with their target audience. From a marketing perspective, the ethical branding opportunity is one that’s hard to ignore, especially when consumer spending habits are getting more selective. In general, the larger consumer population’s growing wariness of ethical branding can be boiled down to three key factors.
Sales Intelligence View
APRIL 16, 2013
If you’re not sure whether your behavior is ethical, or if a team member is acting within moral reason, it’s best to err on the side of caution so you don’t offend customers. Being ethical and being a salesperson are not mutually exclusive. There’s no point pretending all salespeople exemplify perfect morals. Some salespeople engage in unethical sales practices.
Content Standard
SEPTEMBER 4, 2015
The post Is Influencer Marketing Ethical? With the vast quantity of digital content published every minute of every day, consumers are increasingly indicating that they’d like help deciding what stories to pay attention to. People are choosing to consume content from those they trust—digital influencers whom they follow or subscribe to. Marketing teams are beginning to understand the significance of influencers and the power of their reach.
Albert
JULY 20, 2018
UK Government Releases Framework for Development of Ethical AI. An ethical approach ensures the public trusts this technology and sees the benefits of using it. Without prescribing a specific regulatory regime, the report provides a broad ethical framework for AI development. On a more AI-specific level, the Committee writes at length about one of AI’s most persistent ethical dilemmas: bias. by Noa Segall. Head of Search & Display Data Research.
B2B Marketing Traction
JUNE 10, 2010
– ethics. Lynne heads up programming for one of our networking groups and mentioned she has a speaker on ethics scheduled for later this year. Maureen added that, thanks to former Attorney General Eliot Spitzer , property and casualty insurance brokers are bound by a code of ethics. Many professionals service providers are required to follow a code of ethics. The question becomes, how ethical is your marketing service provider? Tweet.
B2B Memes
NOVEMBER 11, 2011
MUD day 11: For anyone interested in the ethics of new-media journalism, the past 24 hours have been painfully instructive. For me, it’s been a reminder that in any ethical decision, you have to be guided by your heart as well as your head. The current climate of scandal mongering and blame placing make any public ethical decision difficult; no matter what she did, a large number of people would have second-guessed her. Ethics: Is Transparency All We Need?
Convert
JANUARY 25, 2019
Have you ever thought about ethics in A/B testing? We all have our own ethical compass guiding us to what’s right and wrong. And as digital businesses, we should have our user’s best interests at heart, right? Well, that’s where the waters get a little murky. A/B testing is all about growth, we both know. Blogs
Bound360
SEPTEMBER 5, 2019
By following best practices on working with modals and fly-ins you can ensure that you are serving ethical and relevant content to empower visitors. The post Are You Practicing Good Ethics With Your Website Content? Our customer success managers are the pros on using Bound to its fullest extent. Today’s tip highlights best practices for using modals and fly-ins.
Biznology
JULY 16, 2019
Without Ethics. These algorithms, of course, have machine intelligence, but they are devoid of other human qualities including ethics, compassion, empathy, humor, irony, nuance or any desire to find a common ground between people who once would respectfully disagree. Like most of my readers, I have become increasingly concerned about Facebook’s preference for algorithms over ethics. The post Zucked: When Algorithms Replace Ethics appeared first on Biznology.
Content Standard
SEPTEMBER 17, 2018
“Ethical” might not be the first word to come to mind when we think about investment brands, but if any industry should strive to establish a reputation of trust and confidence , it’s financial services. Further, millennials also display a clear penchant towards sustainable and ethical investing compared to other populations. The post Financial Brands Are Winning Millennial Audiences Through Ethics and Education appeared first on The Content Standard by Skyword.
Content Standard
FEBRUARY 11, 2017
These ethical marketing challenges are already a topic of conversation for any industry, but the internet of things is about to accelerate the frequency of this discussion and the stakes that come with it. So, what are the rules governing this use of data, and what ethical dilemmas should be on the minds of marketers working to leverage it? Understanding the Ethical Use of Data (EUoD).
B2B Memes
MARCH 11, 2011
In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. I sent her a few questions on the ethical use of social media by e-mail just for background research, but her responses were so insightful and revealing that, with her permission, I’m posting them here. How do you deal with potential ethical conflicts between your personal and professional use of media?
Brandpoint
OCTOBER 22, 2018
And so it wasn’t surprising that “convergence” — the official theme of the conference — quickly gave way to the omnipresent themes of ethics, diversity and purpose-driven marketing. The post Themes of Integrity and Ethics Dominate 2018 PRSA International Conference appeared first on Brandpoint.
Hubspot
AUGUST 21, 2018
In these instances, it's critical you and your team knows how to make ethical decisions for the company. Practicing ethical decision making can help you maintain an honest, supportive, and fair workplace culture, but it's also necessary to ensure your company doesn't get into legal trouble or face major losses down the road. Ethical Decision Making. Ethical decision making is the process in which you aim to make your decisions in line with a code of ethics.
Marketing Craftmanship
JUNE 7, 2011
So here’s the ethical question posed to marketers: Knowing that editorial quality of online reviews has a beneficial impact on sales, and if online consumer reviews are housed on your website, is it unethical to “clean up” those reviews by correcting spelling, grammar, punctuation and syntax errors…if online reviewers are notified in advance that their comments are subject to this treatment? Marketers Can Leverage Knowledge of Online Behavior.
Biznology
DECEMBER 30, 2020
Consultants Collective Corner Mental health morality motivation willpower Work ethic work-life balanceWe all know the drill. Conventional Wisdom’s rules for how to stop a bad habit have been around forever: Motivation. Willpower. Morality. You have to be motivated.
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