The Power of Ethical Marketing for Manufacturers

Industrial Marketer

Read more » The post The Power of Ethical Marketing for Manufacturers appeared first on Industrial Marketer. Commentary Featured Strategy brand strategy ethical marketingManufacturing is a competitive industry. There are more than 500,000 manufacturing businesses in the U.S.

Legal Versus Ethical: Web Scraping Edition


However, the legality and ethics of using these tools for data collection are often overlooked. Not paying attention to these aspects of web scraping could lead to serious ethical controversies and lawsuits. Ethics of web scraping. Guest post by Christof Leitner.

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How to Produce Ethical and Green Content


Content Marketing Content Strategy Tips & How-Tos brand consistency content eco-friendly environmental ethics green greenwashing impact marketing strategy sustainability transparency trust

Ethics Hotline


Ataccama is running an Ethics Hotline via a web-based form operated by a 3rd party company, BDO. BDO is Ataccama’s supplier for SOC2 audits and is a trustworthy partner in many areas, providing counsel on legal, financial, auditing, and regulatory requirements, as well as in investigating the reported cases. Legal

The Ethical Dilemma of Paying the Ransomware Crooks


It is a true ethical dilemma, and I see both sides of the argument. The post The Ethical Dilemma of Paying the Ransomware Crooks appeared first on Biznology.

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Is It Plagiarism or Jumping on a Trend? The Ethics of Social Media Content

Contently - Strategy

Here are four tips to help you build better content creation practices by getting inspired and taking inspiration from others—without crossing any ethical lines. The Ethics of Social Media Content appeared first on Contently.

Inclusivity and Algorithmic Bias: Is Ethical Technology Possible? | Acrolinx

Kiana Minkie

Technology isn't fair for everyone and you don't need to look hard to find algorithmic bias examples. How to we make technology fair for all

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Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey

Sword and the Script

Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent. According to the survey, business was the only institution that respondents classified as both ethical and competent.

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Stolen Thought Leadership / The Ethics of Aggregating Content (alt title: Stolen Goods: The Dangers of Plagiarized Content)


” The post Stolen Thought Leadership / The Ethics of Aggregating Content (alt title: Stolen Goods: The Dangers of Plagiarized Content) appeared first on Contently. In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix?

The Ethics and Practicalities of Hiring a Content Ghostwriter


Content Marketing Team Culture Tips & How-Tos benefits content ethics ghostwriter hiring how to marketing non-disclosure agreement practicalities production writersNot every company is willing to add headcount to their marketing staff, but the content beast still needs to be fed.

How to Legally and Ethically Curate Content

But as with most content marketing strategies, there’s a fine line between what’s legal/ethical and what’s not. Instead, you have to work within the rules and curate in a legal and ethical manner. The post How to Legally and Ethically Curate Content appeared first on

In Content, Can We Trust? Revisiting Content Ethics + Policy

Content Science Review

Get the opinion of The Content Advantage author Colleen Jones on restoring trust in content through content ethics and policy. Article

Ethics: Transparency Is Not All

B2B Memes

In this view, transparency is not in itself a guarantee of ethical content. And by giving readers a reason to distrust them, it requires them to work that much harder to produce ethical content that will earn back that trust. What interests me in this comment is the way transparency, volitional or not, is viewed as the starting point of ethical content, not the end point. Frankly, beyond that, ethical standards are a negotiation between media creator and media receiver.”.

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Four Steps to Operationalize AI Ethics in B2B


Have you thought about what AI ethics might look like in your organization? Rapid, unchecked development in AI creates ethical risks, including loss of privacy, transparency, security and potential biases in decision-making. Four Steps to Create a Successful AI Ethics Program.

The Ethics of Marketing to Children and Teens

Marketing Insider Group

The post The Ethics of Marketing to Children and Teens appeared first on Marketing Insider Group. Do you remember waking up early on Saturday mornings, grabbing a bowl of sugary cereal, and settling down in front of the TV to watch the best cartoons around? If so, you probably remember the wave after wave of commercials that attacked your senses. Crazy characters, bright colors, amazing toys, and catchy jingles, all designed […].

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Ethics in B2B Digital Personalization – Is it Possible?


The post Ethics in B2B Digital Personalization – Is it Possible? If you haven’t had the opportunity to watch the Netflix documentary “The Social Dilemma” yet, I highly recommend it.

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10 Ethical Grey Areas & Illegal SEM Practices (And How to Solve Them) via @sejournal, @jonkagan

Search Engine Journal

Learn about the most common ethical and legal issues in PPC and what the industry needs to do to ensure oversight. The post 10 Ethical Grey Areas & Illegal SEM Practices (And How to Solve Them) appeared first on Search Engine Journal.

Personalization Is Powerful — Here’s How To Make It Ethical, Too


They also expect companies to respect their privacy, and handle their data in a lawful and ethical manner. To start with, let ethics be your guide. How to build an ethical personalization strategy.

Collect Ethical Data To Save Costs and Preserve Privacy


Ethical data protection and data privacy. Indeed, serious issues around data protection, liability, ethics, and privacy (not to mention leveraging data to drive new business opportunities) have elevated data governance from the server room to the board room.

The Ethics of Ghostwriting in 2020


Back in 2016, I wrote an article for nDash entitled “Is Ghostwriting Ethical?” Recently, the folks at nDash asked me to take another look at the topic in light of how much has changed — and how much hasn’t — over the last four years.

Ethical Marketing & Your B2B Business

The Lead Agency

Businesses who endorse and practice ethical marketing create a strong reputation of social responsibility and cultural sensitivity. As such, ethical marketing isn’t just a moral and legal necessity; it also makes good business sense. What is Ethical Marketing? Ethical marketing is simply the process of applying ethics to your marketing campaigns and strategies. Ethical marketing practices should be engrained into business processes and campaign strategies.

B2B CMO – What Type of Ethical Manager Are You?

B2B Marketing Traction

Ethical marketing? Here are four ethical types of marketing executives and how to identify them. Ethics in marketing is a field of study that is under increasing scrutiny as more business strive to achieve Corporate Social Responsibility (CSR) in all that they do. According to the authors of Ethics in Marketing: International Cases and Perspectives , there are four types of ethical marketers. Ethics in MarketingIs it an oxymoron?

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Giles Palmer on Old vs. New Work Ethic


Listen to the podcast: For more thought leadership on work ethic, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Giles Palmer, Founder of Brandwatch and current Chief Growth Officer at Cision takes the hot seat today.

Do You Need a Personal Ethics Statement?

B2B Memes

In an age when transparency is becoming the accepted norm for ethical reporting, is it enough to disclose your potential conflicts of interest only when you think the need arises? Or should writers, whether journalists, bloggers, or content marketers, go on the record with a preemptive announcement of their ethical beliefs and possible biases? As she reports, each of them has included a personal ethics statement on an “about me” page. Ethics new media old-media transparency

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3 Ethical Link Building Strategies for 2020 via @jamarketer

Search Engine Journal

Here are three ethical link building strategies for 2020. The post 3 Ethical Link Building Strategies for 2020 via @jamarketer appeared first on Search Engine Journal. Content Marketing Link Building

The Critical Role Ethics Plays in Modern Marketing


As much as it might be difficult to define what "ethics" is in relation to marketing, it's easy to define what it isn't. The Role of Ethics in Leadership. To start, let's define what ethics means. Harrington told me, "The key to integrating ethics in organizations is leadership.

Ethics and AI: 5 Issues Facing B2B Marketers


As brands explore uses of AI and machine learning in business, they are also coming to terms with ethics and AI. Havens, Executive Director, IEEE Global Initiative on Ethics of Autonomous and Intelligent Systems. In this article, we look at the five ethical issues of AI in business.

How To Grow As an Ethical Brand During COVID-19

Altitude Branding

Today we are going to mention some of the most useful tips that you can use to ethically grow your brand during COVID-19. Growing Your Business as an Ethical Brand. Right now, you can lean on those assets of your business and use them to grow ethically and financially.

The 'Ethics' You Didn't Know Existed in Design


Although some business people might not think a code of ethics matters in design, it does. In this post, I'll explain what design ethics is, what guidelines ethical designers might use, and a few tips for avoiding questionable design ethics. Ethics in Graphic Design.

5 Ethical Ways to Get More Backlinks


The LAST thing you want to do is pay money to have your links included on websites or attempt other not-so-ethical practices. The post 5 Ethical Ways to Get More Backlinks appeared first on Hatchbuck. Getting high-quality backlinks is very challenging. That’s because a link from another website is like an endorsement, and the higher quality the website, the more difficult it becomes to get that type of recommendation.

How to Ethically Mine Customer Data to Improve Your Marketing Efforts


In the light of recent scandals, though, one question that has taken center stage is how to mine customer data ethically. Here are a few tips to help you collect and utilize your customer data to ethically improve your marketing efforts. 3 Tips for Using Customer Data Ethically.

7 Traits of an Ethical Content Writer via @DholakiyaPratik

Search Engine Journal

Here are seven essential traits of an ethical content writer. The post 7 Traits of an Ethical Content Writer via @DholakiyaPratik appeared first on Search Engine Journal. Careers & Education Content Marketing

The Ethics of Artificial Intelligence: What Kind of Society Do We Want to Have?

Marketing Insider Group

The post The Ethics of Artificial Intelligence: What Kind of Society Do We Want to Have? As someone who has worked with big data for some time, I have pushed the boundaries where this idea of relevance morphs into creepy (remember the infamous case study: How Target Figured out a girl was pregnant before her father did?). I am acutely aware of its lure to big business, and at the same time, […]. appeared first on Marketing Insider Group.

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Journalistic Ethics in Social Media

Altitude Branding

The issue of reassessing and supplementing professional ethical standards of a journalist became relevant in the early 2000s in connection with the beginning of the development of public utilities on the Internet. Ethical conflicts associated with the activities of journalists and ordinary users in public utilities began to appear in the global media sphere. This is also one of the problematic aspects of journalistic ethics in public utilities. Ethics in Public Networks.

Is it ethical to keep selling right now?

Heinz Marketing

I’ve chosen the word “ethical” in this question intentionally because of its implied severity. Is it ethical to continue selling? The post Is it ethical to keep selling right now? By Matt Heinz, President & Founder of Heinz Marketing.

Ethics Must Come from the Heart As Well As the Head

B2B Memes

MUD day 11: For anyone interested in the ethics of new-media journalism, the past 24 hours have been painfully instructive. For me, it’s been a reminder that in any ethical decision, you have to be guided by your heart as well as your head. The current climate of scandal mongering and blame placing make any public ethical decision difficult; no matter what she did, a large number of people would have second-guessed her. Ethics: Is Transparency All We Need?

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The Compelling Case for Ethical Leadership


The Great Recession sparked a movement in the business world to start placing ethics over profit. In fact, about 20% of Harvard Business School’s 2009 graduating class took an oath to pursue their work in an ethical manner. Today, practicing ethical leadership is a requirement most companies need to meet in order to attract the best-fit customers and employees. What is ethical leadership? Ethical Leadership Examples. Placing Ethics Over Profit.

Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. I sent her a few questions on the ethical use of social media by e-mail just for background research, but her responses were so insightful and revealing that, with her permission, I’m posting them here. How do you deal with potential ethical conflicts between your personal and professional use of media?

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How The Healthcare Industry Is Slowly Becoming Better At Ethical Marketing Practices

Marketing Insider Group

The post How The Healthcare Industry Is Slowly Becoming Better At Ethical Marketing Practices appeared first on Marketing Insider Group. Treatment for addiction continues to be a growth industry in the United States. It is no exaggeration to say that the continuing increase in alcohol and drug addiction is having a devastating effect on the lives of tens of thousands of people, and is a crippling source of lost income and productivity not just in […].

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SEO Best Practices – A Guide to Ethical, Effective, and Modern SEO

B2B Digital Marketer

SEO can be done better – it can be done more effectively and ethically, leading to better results and a better experience for both the user and the business owner. The post SEO Best Practices – A Guide to Ethical, Effective, and Modern SEO appeared first on B2B Digital Marketer.