Storytelling

Act-On

Having a background in storytelling concepts, principles and tactics can inform your marketing. Content Marketing Marketing Life Marketing Strategy digital storytelling storytelling storytelling content

How to Use the Power of Storytelling in B2B Ads

Act-On

Create greater impact in your B2B advertising with powerful storytelling strategies. B2B Marketing Content Marketing b2b ads b2b advertising b2b content marketing b2b storytelling storytelling content

The 10 Functions of Storytelling

Type A Communications

June 12, 2018 by Carla Johnson Storytelling gets too much credit and not enough appreciation. Storytelling comes down to two things – connection and engagement. The post The 10 Functions of Storytelling appeared first on Type A Communications.

4 Secrets of Great Storytellers

Content Marketing Institute

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. What’s your story?

Introducing ‘The Storytelling Edge’

Contently

And if you’d like to subscribe to our free email course on becoming a more powerful storyteller, you can sign up here ! A little while ago, my mother sent me an email with the subject line, “The Youngest Storyteller.” Voices Storytelling

Unlocking the Power of Employee Storytelling with Participation Marketing

Marketing Insider Group

The post Unlocking the Power of Employee Storytelling with Participation Marketing appeared first on Marketing Insider Group. 2018 must be the year that brands unleash employees-as-media. Some will criticize this approach, but it makes perfect sense in B2B marketing.

11 Storytelling Lessons That Will Transform Your Content Marketing

Contently

For the past six years, I’ve been obsessed with understanding how storytelling can transform a business. While most people are looking for a magic solution or singular trick, the truth is that storytelling is an art and a science.

4 Elements of Great Storytelling, Backed by Neuroscience

Contently

Recently, I sat down with The Big Think to talk about the lessons Contently co-founder Shane Snow and I cover in our new book, The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You. Content marketing is in a crisis.

30 Seconds to Killer Storytelling Anytime, Anywhere

Type A Communications

March 2, 2017 by Carla Johnson I’ve written about how high-quality storytelling can take companies out of the commodity conundrum and actually help raise prices. Change Management Marketing Storytelling Carla Johnson Emma Coates Pixar Pixar Storytelling storytelling Type A Communications

Long-form Storytelling & Thought Leadership: A Content Marketing Success

ScribbleLive

Long-form storytelling is having a moment right now. I’ve written about long-form storytelling recently – from both brands and media – all to lead up to a bigger piece of content that I’m very excited to share with you. Storytelling is a powerful tool that brands can use to establish themselves as thought leaders. So, I wrote an in-depth piece called Without Long-form Storytelling, You Will Never Be A Thought Leader.

5 Simple Ways to Use Storytelling in Your Marketing

Act-On

But if you mention storytelling to some business owners or marketing managers, you’ll often get a blank look in return. When many of us think of storytelling, we think movies, books, and big budget commercials ‒ projects that require massive budgets and big ad agencies and conference rooms full of “talent.” But … storytelling is actually one of the least expensive marketing tactics. Because storytelling is actually the oldest marketing tactic ever.

How storytelling can shape the corporate brand and culture

Biznology

These excessive conditions provide the main impetus for the re-emergence of storytelling for inspiring, engaging and connecting to others. Storytelling is ageless and remains the most powerful form of persuasion. Storytelling describes a journey and is ideal for meaningful change.

Want to Raise Prices? Focus on Storytelling

Type A Communications

November 17, 2016 by Carla Johnson Storytelling still gets a bad rap. Storytelling Carla Johnson Digital Storytelling storytelling Type A CommunicationsCompanies – especially B2B – see it as soft. Execs don’t see it as something to do if. read more.

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How to Use Storytelling to Engage and Persuade Consumers

Marketing Insider Group

Storytelling is one of the oldest forms of persuasion. Nowadays, storytelling is used to sell us everything from cars to vacations. The post How to Use Storytelling to Engage and Persuade Consumers appeared first on Marketing Insider Group.

Why Storytelling Is the Secret Weapon for Great Product Marketing

Marketing Insider Group

The post Why Storytelling Is the Secret Weapon for Great Product Marketing appeared first on Marketing Insider Group. In 1942, Fiorello La Guardia, the mayor of New York, organized a sudden citywide raid. All at once, he sent his police officers throughout the boroughs. They busted into bars, lounges, gambling parlors, and clubs to confiscate some specific items that La Guardia was after. And then the mayor ceremoniously destroyed these items. With a […].

Great Storytelling Violates Expectations

Type A Communications

Branding Digital Marketing StorytellingOctober 20, 2016 by Robert Rose There’s a scene in the movie Adaptation when Nicholas Cage – playing a screenwriter struggling with telling his story – is in Robert McKee’s. read more.

3 Storytelling Tips for Marketers in the Age of Social

Modern Marketing

And that is why storytelling is one of the most powerful ways to breathe life into a brand. Many think marketers have always been storytellers and that they truly understand what it takes to create an emotional, authentic connection in the stories they tell.

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A Storytelling Approach to Internal Communications

Marketing Insider Group

The post A Storytelling Approach to Internal Communications appeared first on Marketing Insider Group. At most companies, internal communications is broken. Emails that no one reads, fliers pinned to bulletin boards no one notices, and all hands meetings in which the entire audience is checking social media on their phones. Why won’t employees pay attention? Why do they complain about company culture, but never participate in it to make […].

The Science Behind the Power of Storytelling

Contently

The prince scams are a case study in the power of storytelling. In fact, as Maria Konnikova told Contently in an interview about the dark side of storytelling , intelligent people are the most vulnerable to investment fraud. Media Voices empathy Greater Good science Storytelling

The Long-form Storytelling Originators: Journalism Examples for Content Marketing Inspiration

ScribbleLive

Previously on this blog, I’ve identified three brands that are excelling at long-form storytelling : Red Bull, Casper and American Express. In fact, a lot of the long-form storytelling produced by the aforementioned brands are penned by hired journalists.

22 Storytelling Rules Everyone Can Master

Type A Communications

Creativity & Innovation Storytelling Carla Johnson CDC Center for Disease Control Emma Coats Google Infectious Diseases Outbreak Pixar storytelling Type A Communications Zombie Apocalypse

6 Examples of Genius Brand Storytelling You Have to See

Marketing Insider Group

The post 6 Examples of Genius Brand Storytelling You Have to See appeared first on Marketing Insider Group. If you haven’t figured out how to tell your brand’s story well, you’re missing out on the huge revenue-boosting potential of your content marketing efforts.

7 Storytelling Tips for Sales Teams

Type A Communications

Sales Storytelling Carla Johnson sales storytelling Type A CommunicationsOctober 25, 2016 by Carla Johnson The biggest beef I hear from sales teams or sales-driven organizations is that they can’t get people to pay attention, make decisions or quit. read more.

4 Benefits Of Using Storytelling In Marketing

Marketing Insider Group

Brand storytelling isn’t a new concept, as Susan Gunelius wrote back in 2013. Brands of all sizes realize the need to entertain their customers and prospects via the age-old method of storytelling.

Storytelling Will Never Work Without This One Thing

Type A Communications

Marketing Storytelling B2B Marketing Carla Johnson Digital Storytelling Lead With A Story marketing Paul Smith storytelling Type A CommunicationsSeptember 14, 2017 by Carla Johnson Twenty years hasn’t faded Jayson Zoller’s memory much.

Storytelling Gone Wild: The Key to Creating Viral Content

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. We discussed how to make your storytelling more viral by connecting with emotion.

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The Storytelling Strategy That BuzzFeed and Star Wars Have in Common

Contently

This is an excerpt from The Storytelling Edge , the Amazon #1 New Release from Contently head of content strategy Joe Lazauskas and co-founder Shane Snow. Want to learn the other three elements of great storytelling? Storytelling buzzfeed Star Wars The Storytelling Edge

How to Use Storytelling for More Effective Content Marketing

Webbiquity

Just one aspect of content marketing – storytelling – can make your website come alive, humanize B2B marketing content, attract visitors and expose the world to the value you provide. The following tips will help you to more effectively use storytelling as a marketing tool.

Nine Arguments Against Business Storytelling

Marketing Insider Group

I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism. 2) Storytelling is self-serving.

A Strong Storytelling Strategy Will Expand B2B Reach

Type A Communications

B2B Marketing Branding Storytelling Brand Storytelling Carla Johnson content marketing content strategy Entrepreneur Snapchat social media storytelling Strategy Type A CommunicationOctober 6, 2016 by Carla Johnson Read the full article.

Storytelling Is Not a Strategy

Contently

and The Atlantic, in exchange for ambitious, interactive storytelling. Brands are ready to embrace the power of storytelling. The growth is promising, but it’s important to note that storytelling is not a strategy.

Why You Need Long-form Storytelling to Become a Thought Leader

ScribbleLive

This is a preview/snippet from our piece: Without Long-form Storytelling, You Will Never be a Thought Leader. The power of storytelling can be harnessed and applied to thought leadership content by incorporating narrative devices to: Articulate new paradigms and possibilities. How Storytelling Supercharges Content. There is a science to storytelling and its effect on readers. For more about long-form storytelling and thought leadership, read this.

6 Tips to Infuse Storytelling into Digital Marketing

Type A Communications

Marketing Storytelling Carla Johnson Digital Storytelling Emerson GE John Deere Schneider Electric Smurfit Kappa storytelling T. August 15, 2017 by Carla Johnson John Montagu loved to play cards.

The Importance of Storytelling in the Engagement Economy

Marketing Insider Group

The post The Importance of Storytelling in the Engagement Economy appeared first on Marketing Insider Group. Do you plan to send out more marketing messages next year than you did this year? If you’re like most marketers I talk to, you answered “yes.” We love to send out more marketing messages, create more content, print more brochures, and promote our products and services more now than we ever have before. And […].

5 Inspiring Storytelling Lessons from Dr. Martin Luther King, Jr.

Type A Communications

was one of the most influential storytellers of the 20th century. Storytelling Carla Johnson Empathy I Have a Dream Martin Luther King Jr storytelling Type A CommunicationsJanuary 17, 2017 by Carla Johnson Martin Luther King, Jr.

The Accidental Storyteller

Marketing Insider Group

For some reason people don’t think that they’re good storytellers…even when faced with evidence to the contrary. The biggest barrier to storytelling is the irrational concept, “I have nothing interesting to say.”.

ABC: How Storytelling Can Impact Lives

ScribbleLive

We’ve been using your Community Content in various iterations for the past eight years … to enable our audience to be part of the storytelling process.”. The post ABC: How Storytelling Can Impact Lives appeared first on ScribbleLive.

How to Tie ROI, KPIs and Other Metrics to Storytelling

Type A Communications

October 4, 2016 by Carla Johnson We hear about storytelling a lot, but what does it mean? And does branded storytelling actually work? And can you measure it? That was. read more.

9 Great Examples of B2B Brand Storytelling

Zoominfo

In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Effective storytelling provides human context to your brand and allows you to connect with your audience on a more emotional level.

The Importance of Storytelling

ActiveDEMAND

Storytelling: It’s All About Keeping Your Brand Out Front. The concept of storytelling in marketing is all about building a narrative of what your brand offers and how it solves a problem for your targeted consumer. Brand and marketing storytelling isn’t a new concept.