Marketing Insider Group

JUNE 23, 2021

That is why having a successful video production strategy is so important in your brand storytelling. You can use a shorter video for social media and a long-form video for your website that focuses more on brand storytelling. . By focusing on these professional video tips, you can become an expert in your brand storytelling.

Storytelling 363

Storytelling Video Marketing Product Tips 363

Optinmonster

AUGUST 9, 2024

In this article, I’ll discuss the art of visual storytelling and show how you can use visual narratives to increase engagement and win more leads with your content marketing. What Is Visual Storytelling? Visual storytelling captures attention, evokes emotions, and enhances engagement.

Storytelling 88

Storytelling Examples Ad Building Tips 88

Marketing Insider Group

MARCH 2, 2023

“Marketing is no longer about the stuff that you make but about the stories you tell.” – Seth Godin Brand Storytelling has been an integral part of human communication since the beginning of time. It’s no wonder that storytelling has become an essential tool for marketers looking to build strong relationships with their audience.

Storytelling 289

Storytelling Branding Brand Identity Paid Search Agency 289

Marketing Insider Group

SEPTEMBER 16, 2024

However, as AI’s influence grows , so does the debate: Can AI truly replace human creativity, or is there something irreplaceable about the human touch in storytelling and design? Journalists use AI tools to draft initial reports, which human editors enhance with context and storytelling.

Marketing AI 324

Marketing AI Content Storytelling Creativity 324

Trade Press Services

JANUARY 21, 2025

Yet, many leaders struggle to weave emotional storytelling into their messaging without overpowering data and logic. According to the Universal Business School , effective storytelling allows brands to seamlessly blend credibility, emotional appeal, and logical argument into their messaging. Storytelling bridges this gap.

Storytelling 93

Storytelling B2B Buyer Personas Viral Marketing 93

Marketing Insider Group

APRIL 22, 2025

Leverage storytelling. Storytelling helps you connect to your audience and emphasizes that your campaign is more than transactional. Use storytelling as a means to explain donors potential impact. Provide options for the products you could potentially sell and ask which they would be most interested in.

Peer-to-peer 229

Peer-to-peer Product Tips Urgency Marketing 229

Marketing Insider Group

MARCH 25, 2025

Successful campaigns focus on storytelling over direct promotion. Storytelling Matters in Influencer Marketing People respond to stories. Campaigns that focus on storytelling feel less like advertisements and more like natural content. Quick Takeaways Influencer marketing uses trusted voices to build connections.

Social Media 226

Social Media Social Marketing Advertising Agencies Work Management 226

Marketing Insider Group

AUGUST 27, 2024

Choose the right platforms based on where your audience spends their time: LinkedIn is the perfect place to initiate B2B connections Facebook offers a broader reach, especially for local connections Instagram enables visual storytelling, which works for some manufacturing firms Develop strategies to engage and grow your social media following like (..)

Paid Search Agency 312

Paid Search Agency Companies Marketing Analytics Tools Marketing & Strategy 312

Choozle

MARCH 24, 2025

Today, high-performing advertisers are combining the emotional resonance of storytelling with the data-driven precision of performance marketing. Marketers now realize that performance and storytelling are not mutually exclusive, theyre most powerful when combined. This convergence isnt just a passing trend.

Storytelling 63

Storytelling Branding Brand Identity Funnel Advertising 63

Convince & Convert

NOVEMBER 12, 2024

This shift mirrors strategies typically seen in B2C marketing, where relatability and storytelling are crucial. Examples of successful B2B storytelling include: Adobe’s storytelling campaign highlights how its tools empower businesses and creators.

Social Media 161

Social Media B2B Thought Leadership Trends Social Marketing 161

Stevens & Tate

MARCH 26, 2025

While traditional marketing tactics like listing photos and open houses are still important, real estate lead generation is increasingly driven by the power of storytelling. Why Storytelling Matters in Real Estate Storytelling is not just about selling a property; its about selling a lifestyle, a dream, and an emotional connection.

Storytelling 52

Storytelling Lead Generation Lead Ranking Lead Scoring 52

Webbiquity

AUGUST 30, 2024

Whether it’s through interactive elements or powerful storytelling, make each piece a stepping stone toward building a narrative that recognizes and solves your audience’s problems. Storytelling And Brand Narrative Every brand has a story—what’s yours? Effective brand storytelling transforms standard content into an engaging journey.

Paid Content 169

Paid Content Marketing AI Content Marketing Top of Funnel 169

Marketing Insider Group

MARCH 18, 2025

YouTube Ads Perfect for video storytelling. LinkedIn Ads Best for B2B marketing. If your audience is professionals or decision-makers, LinkedIns targeting options (job titles, industries, company size) are gold. With over 2.5 billion users, YouTube ads reach a massive audience. Plus, video content builds trust faster than static images.

Cost per Acquisition 269

Cost per Acquisition Marketing Strategy Marketing & Strategy Media 269

Marketing Insider Group

OCTOBER 15, 2024

Focus on genuine storytelling. Storytelling brings your fundraising efforts to life and can be much more memorable for your audience than data alone. Storytelling brings your fundraising efforts to life and can be much more memorable for your audience than data alone.

Tips 162

Tips Outreach Storytelling Paid Search Agency 162

Meerkat Marketing

FEBRUARY 20, 2025

Storytelling is a powerful tool, its not just a buzzword. Why Storytelling in Marketing Matters Stories are hardwired into the human experience. Storytelling has been the cornerstone of communication. Conclusion In an era where consumers crave authenticity, storytelling isnt just an option – its a necessity.

Storytelling 52

Storytelling Marketing & Strategy Marketing Creativity 52

Trade Press Services Newsletter

APRIL 3, 2025

People still act on emotion, and storytelling will be the key to standing out from the competition in a crowded marketplace. As technology continues to evolve, microcontent will become increasingly personalized and tailored to individual preferences, needs, and behaviors. In a digital space, authenticity is more important than ever.

Demand Generation 227

Demand Generation Viral Marketing Webinar Metrics Storytelling 227

Martech

OCTOBER 3, 2024

Tell a compelling brand story Use storytelling to convey your brand’s history, mission and purpose. Be genuine in your storytelling, as authenticity fosters trust and emotional engagement. Dig deeper: Show, don’t tell: How storytelling leads to lasting brand impact 5.

Loyalty 137

Loyalty Branding Brand Identity Customer Satisfaction 137

Webbiquity

NOVEMBER 23, 2024

Storytelling helps you grab the interest of your audience and boost participation. Encouraging user-generated content will also help you to present your stories from the perspective of a follower. Most importantly, create striking titles that will inspire your readers to engage with and share your work.

Best Practices 244

Best Practices Social Media Storytelling User-Generated Content 244

Martech

APRIL 8, 2025

CTV , one of 2025s projected fastest-growing channels , offers just about all of linear TVs storytelling benefits, with digital targeting precision layered in. CTV isnt quite at that level, but being a great growth opportunity for brands, it allows you to flex your storytelling muscles.

Ads 116

Ads Ad Frequency Storytelling CPM 116

Martech

NOVEMBER 6, 2024

As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. By optimizing its marketing strategy, it uncovered TikTok’s significant impact, achieving an 11.1

Advertising Agencies 127

Advertising Agencies Advertising Advertisements Paid Search Agency 127

SmartBrief - Marketing

NOVEMBER 19, 2024

Timelessness of storytelling Storytelling will regain some of its glory from the past in 2025. As communication channels explode, lines between the real and the virtual blur, influencers get overused and brands seek attention aggressively, underscoring the importance of powerful storytelling.

Gartner 122

Gartner Storytelling User-Generated Content Paid Search Agency 122

Vision Edge Marketing

APRIL 22, 2025

Data storytelling is another capability that is transforming how users interact with dashboards. Data storytelling is an essential skill for businesses looking to leverage data for strategic decision-making. NLP is making data more accessible to non-technical users.

Storytelling 162

Storytelling Marketing Management User-Generated Content Interactive Marketing 162

Marketing Insider Group

JUNE 18, 2024

Modernizing each stage of the AIDA Model with digital ads, personalized content, emotional storytelling, and technology is vital. In addition, storytelling and educational content that addresses the needs and problems of the target audience can help maintain their interest. Integrating content consumers want to see keeps it useful.

AIDA 306

AIDA Lead Ranking Top of Funnel Marketing AI 306

The Forward Observer

FEBRUARY 2, 2024

The Sale Is In The Tale by John Livesay About the Book John Livesay, a keynote speaker and author of the business book Better Selling Through Storytelling , presents us with a business fable set in Austin, Texas. It is about a sales representative whose old ways of selling are not working anymore. His TEDx talk has over 1,000,000 views.

Top of Funnel 273

Top of Funnel Storytelling Amazon Buyer's Journey 273

Marketing Insider Group

OCTOBER 8, 2024

Quick Takeaways Use storytelling to create relatable content that sparks engagement. Storytelling: Engage Emotionally Storytelling is one of the most powerful ways to engage with an audience. Let’s take a look at the most popular strategies to help create engaging social media content that keeps people coming back for more.

Social Media 312

Social Media Media Storytelling Content 312

Marketing Insider Group

NOVEMBER 6, 2024

The rise of short-form videos and creative storytelling makes video ads a go-to strategy for brands looking to stand out in a crowded digital space. Platforms like YouTube, TikTok, and Instagram are at the forefront of this trend, allowing advertisers to connect with users through dynamic, visually appealing content.

Paid Content 173

Paid Content Advertising Agencies Advertisements Advertising 173

Sprout Social

NOVEMBER 20, 2024

Use storytelling : Incorporate storytelling techniques to connect with audiences on an emotional level and make the information more memorable. They lean heavily on storytelling and sophisticated visuals to showcase products and elevate artists’ works. Use clear language so your message is easy to understand.

Social Media 111

Social Media Webinar Metrics Media Content 111

Oktopost

DECEMBER 4, 2024

In this episode of Radically Transparent, Wensy Antoli, Creative Strategy Lead at LinkedIn for Marketing, reveals how brands can channel the emotional power of storytelling, nostalgia, and authenticity to build trust, inspire audiences, and drive meaningful outcomes. ”

Creativity 87

Creativity B2B Marketing B2B Storytelling 87

Sprout Social

JANUARY 24, 2025

Data Storytelling Data is crucial, but it’s not enough. UK marketers need to master data storytelling. The UK Department for Transport used data storytelling to highlight the benefits of cycling and walking. showcasing the power of data storytelling. This campaign informed the public and encouraged behaviour change.,

Social Media 103

Social Media Trends Media Top of Funnel 103

Marketing Insider Group

DECEMBER 8, 2021

Enabling employees to be brand storytellers. Creative, messaging and storytelling are also important and play a crucial role in marketing communications. It’s building a process on how the program will work, how it will be integrated into other marketing initiatives, how it will be measured and the overall strategic plan.

Enterprise Management 361

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 361

B2BMarketing.net

DECEMBER 19, 2024

The growing use of technology (AI, spatial audio, interactive elements) suggests B2B marketers are finding new ways to create emotional connections, while still relying on fundamental human psychological triggers like social proof and storytelling. JOY & OPTIMISM Techniques: Dynamic Visual Movement EY.ai

B2B Marketing 116

B2B Marketing B2B Thought Leadership B2B Paid Search Agency 116

Martech

JULY 12, 2024

Brands that rely too much on generative AI for storytelling and consumer interactions are overlooking what makes branded content appealing and worth engaging with — tyhose authentic connections. On the other hand, AI often misses the mark in making authentic human connections.

Trust Marketing 131

Trust Marketing Branding Brand Identity Work Management 131

Marketri

OCTOBER 15, 2024

Storytelling will thrive, with video leading the way. We all love a good story, which is why compelling content that moves buyers to action almost always involves storytelling. And LinkedIn’s Reels feature is a great showcase for engaging video shorts. Which brings me to trend #7… 7.

Top of Funnel 118

Top of Funnel Paid Search Agency Planning Advertising Agencies 118

Oktopost

DECEMBER 16, 2024

With a proven track record of leading high-performing teams and delivering resonated content, Shelby is a trusted B2B expert in the art of building connections through storytelling and content strategy.

Branding 127

Branding Brand Identity B2B Differentiation 127