Storytelling

Act-On

Having a background in storytelling concepts, principles and tactics can inform your marketing. Content Marketing Marketing Life Marketing Strategy digital storytelling storytelling storytelling content

30 Seconds to Killer Storytelling Anytime, Anywhere

Type A Communications

March 2, 2017 by Carla Johnson I’ve written about how high-quality storytelling can take companies out of the commodity conundrum and actually help raise prices. Change Management Marketing Storytelling Carla Johnson Emma Coates Pixar Pixar Storytelling storytelling Type A Communications

How to Use the Power of Storytelling in B2B Ads

Act-On

Create greater impact in your B2B advertising with powerful storytelling strategies. B2B Marketing Content Marketing b2b ads b2b advertising b2b content marketing b2b storytelling storytelling content

Want to Raise Prices? Focus on Storytelling

Type A Communications

November 17, 2016 by Carla Johnson Storytelling still gets a bad rap. Storytelling Carla Johnson Digital Storytelling storytelling Type A CommunicationsCompanies – especially B2B – see it as soft. Execs don’t see it as something to do if. read more.

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Great Storytelling Violates Expectations

Type A Communications

Branding Digital Marketing StorytellingOctober 20, 2016 by Robert Rose There’s a scene in the movie Adaptation when Nicholas Cage – playing a screenwriter struggling with telling his story – is in Robert McKee’s. read more.

A Strong Storytelling Strategy Will Expand B2B Reach

Type A Communications

B2B Marketing Branding Storytelling Brand Storytelling Carla Johnson content marketing content strategy Entrepreneur Snapchat social media storytelling Strategy Type A CommunicationOctober 6, 2016 by Carla Johnson Read the full article.

6 Tips to Infuse Storytelling into Digital Marketing

Type A Communications

Marketing Storytelling Carla Johnson Digital Storytelling Emerson GE John Deere Schneider Electric Smurfit Kappa storytelling T. August 15, 2017 by Carla Johnson John Montagu loved to play cards.

5 Inspiring Storytelling Lessons from Dr. Martin Luther King, Jr.

Type A Communications

was one of the most influential storytellers of the 20th century. Storytelling Carla Johnson Empathy I Have a Dream Martin Luther King Jr storytelling Type A CommunicationsJanuary 17, 2017 by Carla Johnson Martin Luther King, Jr.

How to Tie ROI, KPIs and Other Metrics to Storytelling

Type A Communications

October 4, 2016 by Carla Johnson We hear about storytelling a lot, but what does it mean? And does branded storytelling actually work? And can you measure it? That was. read more.

The Science of Storytelling

Kaon

4 Benefits Of Using Storytelling In Marketing. The Kaon v-Brief® interactive storytelling application, communicates your unique value story through a variety of real-world scenarios that solve a customers’ business challenge.

Presentations Need More Dragons: Corporate Storytelling Techniques

Marketing Insider Group

The post Presentations Need More Dragons: Corporate Storytelling Techniques appeared first on Marketing Insider Group. Marketing Strategy Content creative content how-to powerpoint presentation storytelling presentations Storytelling

Unlocking the Power of Employee Storytelling with Participation Marketing

Marketing Insider Group

The post Unlocking the Power of Employee Storytelling with Participation Marketing appeared first on Marketing Insider Group. 2018 must be the year that brands unleash employees-as-media. Some will criticize this approach, but it makes perfect sense in B2B marketing.

The Importance of B2B Storytelling

Marketing Insider Group

From ancient to modern times, storytelling has remained a constant throughout the evolution of the human race. The post The Importance of B2B Storytelling appeared first on Marketing Insider Group. Telling and listening to stories comes naturally to people across the globe. Stories in different forms get passed from one generation to another and exist across various channels in multiple iterations. There are simple, linear ones and stories […].

B2B Brand Storytelling: Learning From Nike

Type A Communications

B2B Marketing Brand Storytelling Content Strategy Branding Carla Johnson Nike storytelling Type A CommunicationsAugust 23, 2016 by Carla Johnson When it comes to consistently telling a brand story, few brands have the sustainable track record that Nike does. From its inception in 1971.

Why Empathy Matters in Storytelling and How to Use It

Type A Communications

Creativity & Innovation Storytelling Carla Johnson Cleveland Clinic Design Thinking Empathy George Orwell storytelling Type A Communications

Close More Deals With Video Storytelling Techniques

Vidyard

To hook your prospects and actually close deals using sales videos, you’ll have to learn the nuances of video storytelling. 5 video storytelling techniques for sales teams: 1. The post Close More Deals With Video Storytelling Techniques appeared first on Vidyard.

Long-form Storytelling & Thought Leadership: A Content Marketing Success

ScribbleLive

Long-form storytelling is having a moment right now. I’ve written about long-form storytelling recently – from both brands and media – all to lead up to a bigger piece of content that I’m very excited to share with you. Storytelling is a powerful tool that brands can use to establish themselves as thought leaders. So, I wrote an in-depth piece called Without Long-form Storytelling, You Will Never Be A Thought Leader.

5 Simple Ways to Use Storytelling in Your Marketing

Act-On

But if you mention storytelling to some business owners or marketing managers, you’ll often get a blank look in return. When many of us think of storytelling, we think movies, books, and big budget commercials ‒ projects that require massive budgets and big ad agencies and conference rooms full of “talent.” But … storytelling is actually one of the least expensive marketing tactics. Because storytelling is actually the oldest marketing tactic ever.

How storytelling can shape the corporate brand and culture

Biznology

These excessive conditions provide the main impetus for the re-emergence of storytelling for inspiring, engaging and connecting to others. Storytelling is ageless and remains the most powerful form of persuasion. Storytelling describes a journey and is ideal for meaningful change.

Lincoln Electric Changes Perception of Industry with Brand Storytelling

Type A Communications

July 7, 2015 Great storytelling starts with a narrative bigger than yourself. Brand Storytelling B2B Marketing content marketing storytellingBut getting buy-in for an approach to building an audience that’s unconventional isn’t easy for B2B marketers –. read more.

Why Storytelling Is the Secret Weapon for Great Product Marketing

Marketing Insider Group

The post Why Storytelling Is the Secret Weapon for Great Product Marketing appeared first on Marketing Insider Group. In 1942, Fiorello La Guardia, the mayor of New York, organized a sudden citywide raid. All at once, he sent his police officers throughout the boroughs. They busted into bars, lounges, gambling parlors, and clubs to confiscate some specific items that La Guardia was after. And then the mayor ceremoniously destroyed these items. With a […].

6 Elements of Remarkable Storytelling

Type A Communications

May 12, 2015 Whether he knew it or not, my grandfather was a master storyteller. B2B Marketing Brand Storytelling Content Marketing Content Strategy content marketing content strategy copywriting marketing communications

Objectives vs Assumptions: Understanding Audience Motives in Storytelling

Type A Communications

Storytelling Audience Carla Johnson Lead With A Story Paul Smith storytelling Type A CommunicationsNovember 29, 2016 by Carla Johnson In his book Lead with a Story, author Paul Smith shares a great anecdote about why we have to take time to dig into understanding. read more.

How to Use Storytelling to Engage and Persuade Consumers

Marketing Insider Group

Storytelling is one of the oldest forms of persuasion. Nowadays, storytelling is used to sell us everything from cars to vacations. The post How to Use Storytelling to Engage and Persuade Consumers appeared first on Marketing Insider Group.

A Storytelling Approach to Internal Communications

Marketing Insider Group

The post A Storytelling Approach to Internal Communications appeared first on Marketing Insider Group. At most companies, internal communications is broken. Emails that no one reads, fliers pinned to bulletin boards no one notices, and all hands meetings in which the entire audience is checking social media on their phones. Why won’t employees pay attention? Why do they complain about company culture, but never participate in it to make […].

Five Ways Storytelling Goes Bad

What Works - What Doesn't

Wherever you go in the content marketing industry, people are talking about brand storytelling. Hey, I’m all for storytelling. Where Storytelling Goes Bad. Content Marketing For IT Vendors PR/Marketing Writing Tips content marketing IT marketing storytelling

Introducing ‘The Storytelling Edge’

Contently

And if you’d like to subscribe to our free email course on becoming a more powerful storyteller, you can sign up here ! A little while ago, my mother sent me an email with the subject line, “The Youngest Storyteller.” Voices Storytelling

Digital Storytelling: Powerful Insights from 14 Top Experts

Type A Communications

May 17, 2016 Storytelling is a skill that content marketers need to have, but it’s also something that they struggle with. Most marketers confuse digital storytelling with digital selling.

Control the Conversation with Disruptive Video Storytelling

Vidyard

The answer, at least in part, is their use of disruptive storytelling. With disruptive storytelling, Benioff took a huge bite out of Oracle’s market share and Salesforce has grown to a $65 billion company. How does market disruption occur?

The Long-form Storytelling Originators: Journalism Examples for Content Marketing Inspiration

ScribbleLive

Previously on this blog, I’ve identified three brands that are excelling at long-form storytelling : Red Bull, Casper and American Express. In fact, a lot of the long-form storytelling produced by the aforementioned brands are penned by hired journalists.

6 Examples of Genius Brand Storytelling You Have to See

Marketing Insider Group

The post 6 Examples of Genius Brand Storytelling You Have to See appeared first on Marketing Insider Group. If you haven’t figured out how to tell your brand’s story well, you’re missing out on the huge revenue-boosting potential of your content marketing efforts.

What’s Brand Storytelling and Why Do You Need It?

Type A Communications

August 11, 2016 Frustration. I’m hearing more of it and not just from marketers – but from executives as well. Conversations that used to be within the walls of marketing. read more.

How Emerson Made Science Sexy with Storytelling

Type A Communications

B2B Marketing Brand Storytelling Content Strategy content marketing Emerson Hank Green Kathy Button Bell February 23, 2015 One of my favorite quotes from marketing icons about B2B marketing is that it doesn’t mean “boring-to-boring.” And, while logically we know that doesn’t have to be.

11 Storytelling Lessons That Will Transform Your Content Marketing

Contently

For the past six years, I’ve been obsessed with understanding how storytelling can transform a business. While most people are looking for a magic solution or singular trick, the truth is that storytelling is an art and a science.

6 Characteristics of Great Brand Storytelling

Type A Communications

Brand StorytellingJanuary 19, 2016 Supreme Court judges have interesting responsibilities, to say the least. In 1964, the Supreme Court heard the case Jacobellis v. The case was about a manager. read more.

The Theory of Relativity and Brand Storytelling

Type A Communications

Brand Storytelling Content Strategy Marketing B2B Marketing content marketing content strategy marketing communications Marketing ROIJanuary 26, 2016 In 1905, a rather unknown German physicist named Albert Einstein published three papers about the theory of relativity.

4 Benefits Of Using Storytelling In Marketing

Marketing Insider Group

Brand storytelling isn’t a new concept, as Susan Gunelius wrote back in 2013. Brands of all sizes realize the need to entertain their customers and prospects via the age-old method of storytelling.

4 Elements of Great Storytelling, Backed by Neuroscience

Contently

Recently, I sat down with The Big Think to talk about the lessons Contently co-founder Shane Snow and I cover in our new book, The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You. Content marketing is in a crisis.

Wickedly Effective Storytelling: Exercise of the 5 Whys

Type A Communications

Brand Storytelling Content Marketing Content Strategy 5 Whys content marketing content mission content strategyFebruary 16, 2016 There’s one critical element that makes a great story a great story. Relevance. In working with hundreds of companies and even more marketers on how to become.

Storytelling Gone Wild: The Key to Creating Viral Content

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. We discussed how to make your storytelling more viral by connecting with emotion.

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