Storytelling Related Topics 
Webbiquity
FEBRUARY 7, 2023
Storytelling is a powerful tool for building a long-term connection with your audience. studio on Pexels However, few marketers can truly master the art of storytelling, because they fail to add data points to support the tale they are weaving. What is data storytelling? Guest post by Mehdi Hussen. Image credit: RF._.studio
Marketing Insider Group
MAY 13, 2020
With a long career in sales and marketing, I’ve had direct experience of how persuasive storytelling can be. But storytelling is a useful tool not just for selling things. But storytelling as a tool for leadership and education in the workplace is often overlooked. Storytelling and Empathy.
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Marketing Insider Group
APRIL 13, 2020
With the massive shift of marketing budgets to digital marketing, many brands are struggling with how to connect with today’s buyers demanding more authentic content, storytelling is becoming increasingly important. But many brands struggle with storytelling. Follow these storytelling tips for your blog: Focus on your customers.
Marketing Insider Group
SEPTEMBER 1, 2020
It’s essential for compelling brand storytelling. The brand storytelling lessons I learned from this song go well beyond Collins’ personal hero’s journey. There’s yet another brand storytelling lesson you can draw from Collins’ perennial hit. It’s something that content marketers should keep front and center in their toolbox.
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Unlock the potential of your thought leadership by writing stories with greater impact. This comprehensive guide shares expert strategies for transforming data into narratives that resonate with your target audience.
Marketing Insider Group
JUNE 23, 2021
That is why having a successful video production strategy is so important in your brand storytelling. You can use a shorter video for social media and a long-form video for your website that focuses more on brand storytelling. . By focusing on these professional video tips, you can become an expert in your brand storytelling.
Marketing Insider Group
MARCH 24, 2021
Storytelling is a human pastime, something we’ve been doing for thousands of years. With brand storytelling, you can create an emotional connection with your audience. So, how do you effectively implement and scale brand storytelling into your content strategy ? What Is Brand Storytelling? 7 Steps for Brand Storytelling.
Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller
You know your company’s purpose, mission, and vision. You’ve got the elevator pitch down pat. You can even name the organization’s values. You’ve got a solid brand strategy… so now what?
Speaker: Mat Zucker, Partner, Prophet
The framework starts with your base brand story, tackles naming, nomenclature and voice and moves into content strategy and signature content including thought leadership, storytelling and content marketing. The engine underneath is training, governance and a modern content and communications organization.
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