Marketing Insider Group

DECEMBER 7, 2020

In 2004, a Carnegie Mellon University study looked at the impact of empathetic storytelling. The second took a more narrative, storytelling approach where they profiled the children and told the story of their suffering. What makes storytelling so effective. Styles of storytelling. It’s human nature to feel for others.

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Storytelling Studies CMO Marketing 268

Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Optimize Your Storytelling for Engagement and Conversion. Build an emotional connection through good storytelling.

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Storytelling Conversion Landing Page Custom Publishing 136

Tony Zambito

MAY 5, 2021

In the world of brand storytelling, accomplishing a similar end is extremely difficult. The results can often be brand storytelling and content that fails to connect and is meaningless to an audience of buyers. However, it is important to know the right things to consider and the wrong things to avoid.

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Buyer Personas Persona Storytelling Branding 198

Marketing Insider Group

APRIL 26, 2022

The foundation of brand storytelling is purpose. The same goes for your internal brand storytelling. To truly make brand stories come to life through the experience we create, marketers have to be willing to lead brand storytelling internally, so that every person who represents your brand understands what makes their company unique.

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Storytelling Branding Brand Build 322

Contently

DECEMBER 21, 2022

Product Storytelling Framework. So why do I say the Rudolph story is a perfect product storytelling framework for all of us today? Let’s look at Rudolph through a marketing storytelling lens. The post A Product Storytelling Framework from an Unlikely Seasonal Source appeared first on Contently. million shoppers.

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Storytelling Product Viral Peer-to-peer 128

Marketing Insider Group

MAY 13, 2020

With a long career in sales and marketing, I’ve had direct experience of how persuasive storytelling can be. But storytelling is a useful tool not just for selling things. But storytelling as a tool for leadership and education in the workplace is often overlooked. Storytelling and Empathy.

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Storytelling Activities Custom Publishing Tools 363

Heinz Marketing

AUGUST 24, 2022

Any good marketer knows storytelling is a great tool when communicating to our target audience. What is storytelling marketing? Storytelling in the B2B setting. Marketers are storytellers. How can B2B utilize storytelling? Storytelling to cultivate lasting relationships. It is make-or-break to your success.

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Storytelling B2B Marketing B2C 122

Biznology

JULY 6, 2021

She was simply a great storyteller. Some examples of what she — and all the best storytellers — do: . ? The post Talking About Climate Change: The Power of Storytelling appeared first on Biznology. But that wasn’t what made her talk memorable. My answer is, ‘Okay, let’s assume climate change is a hoax. I’m down for that!

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Storytelling Small Business Course Government 197

Contently

MARCH 2, 2020

As Jonathan Gottschall writes in The Storytelling Animal , human beings are built for stories. We all have storytelling superpowers inside us, but as the pressures of life builds—tests, grades, jobs, mortgages, performance reviews—we lose sight of this instinctual skill. We spend our lives telling ourselves tales.

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Storytelling Audience CMO Viral 191

MarketMuse

JANUARY 7, 2022

Discover the essential difference between storytelling in marketing for a small business compared to that of larger enterprises.

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Small Business Storytelling Business Differences 122

Marketing Insider Group

OCTOBER 11, 2018

Brand storytelling is gaining momentum in the marketing world, and with good reason. The post Brand Storytelling, Defined appeared first on Marketing Insider Group. The post Brand Storytelling, Defined appeared first on Marketing Insider Group. Stories are scientifically proven to get a person’s attention.

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Storytelling Branding Brand Marketing 246

Contently

JANUARY 22, 2021

That’s why social impact storytelling was one of the top content trends I presented in our State of Content Marketing 2021 trends webinar (which you can get on-demand here.). Social impact storytelling needs to be a part of your content strategy in 2021. When possible, align your social impact storytelling with a product.

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Storytelling Content Trends Social 210

Contently

OCTOBER 6, 2022

But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. Why Is B2B Storytelling Important—and Challenging? Many don’t know where to start or don’t have the right tools to execute storytelling properly, said Mark Evans, principal at Marketing Spark.

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Storytelling B2B Audience Build 183

Stevens & Tate

NOVEMBER 11, 2022

Storytelling is an integral part of marketing your brand effectively. However, storytelling isn’t as easy as you might think it is. However, storytelling isn’t as easy as you might think it is. Top 5 Storytelling Techniques You Should Avoid. The following are five storytelling techniques you should avoid: 1.

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Storytelling Audience Brand Branding 114

Content Marketing Institute

NOVEMBER 18, 2021

That’s one takeaway from Robert Rose’s latest Marketing Makers episode about visual storytelling. Continue reading → The post Why Visual Storytelling Demands More Than Just Images appeared first on Content Marketing Institute. It’s not a picture of diamonds with a tagline, “Diamonds are forever.”

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Storytelling Demand Content Marketing Content 137

Marketing Insider Group

JUNE 1, 2020

But, if we dig a little deeper into why empathy is so important, we can uncover one of the most effective tools in the world for connecting with people and driving results – storytelling. Storytelling is the art of drawing out empathy from both storyteller and audience. The Power of Storytelling in Action. Key Takeaways.

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Storytelling ROI Marketing Content Marketing 315

Marketing Insider Group

JUNE 23, 2021

That is why having a successful video production strategy is so important in your brand storytelling. You can use a shorter video for social media and a long-form video for your website that focuses more on brand storytelling. . By focusing on these professional video tips, you can become an expert in your brand storytelling.

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Storytelling Video Branding Brand 329

MarketMuse

JANUARY 27, 2023

Unlock the secret storytelling approach of effective leaders. Learn how to resonate deeper, spark action, and grow your brand. Forget reach, it's all about resonance.

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Storytelling Branding Brand Effective 52

Marketing Insider Group

SEPTEMBER 1, 2020

It’s essential for compelling brand storytelling. The brand storytelling lessons I learned from this song go well beyond Collins’ personal hero’s journey. There’s yet another brand storytelling lesson you can draw from Collins’ perennial hit. It’s something that content marketers should keep front and center in their toolbox.

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Storytelling Branding Brand Content Marketing 331

Content Marketing Institute

DECEMBER 1, 2021

Get inspired to break the mold with examples that show the heart of business storytelling. Continue reading → The post 4 Business Storytelling Examples That Break the Problem-Solution Mold appeared first on Content Marketing Institute. Content like this fills an information need – but rarely keeps people coming back.

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Storytelling Examples Business Content Marketing 138

Content Marketing Institute

DECEMBER 16, 2020

Visual storytelling brings ideas and personalities to life, while illuminating brand purpose. Here are nine tips from CMI’s Visual Storytelling Summit to help you tell better stories now (and free access to watch all the sessions).

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Storytelling Audience Tips Video 145

Content Marketing Institute

NOVEMBER 2, 2021

Follow the advice of these content experts to create the kind of authentic visual storytelling that captures interest, earns trust, and wins business. Continue reading → The post Video Storytelling: Here’s How To Get More From Your Investment appeared first on Content Marketing Institute.

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Storytelling Video Content Marketing Trust 132

FMG Suite

FEBRUARY 2, 2021

Marketing is simply another form of storytelling. When you recognize that the best marketing methods are all about storytelling, then the channels you use to communicate that story become less important. When done right, digital marketing is simply digital storytelling. Digital storytelling spreads. It’s magnetic.

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Storytelling Word of Mouth Channel Trust 98

Marketing Insider Group

JUNE 8, 2020

If you’re reading this, then I think you probably get the value of brand storytelling. Storytelling has been a pillar of content marketing for some time, but stories aren’t just great for consumer audiences. She’s a highly-regarded marketing leader, and she totally gets why storytelling matters. Storytelling Eclipses Promotion.

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Storytelling CMO B2B Companies 285

DivvyHQ

APRIL 28, 2022

Study after study paints a clear picture that brand storytelling is the ideal method for doing this. To truly make an impact with your content and drive purchasing decisions, you have to infuse emotion. So what are some of the best ways to incorporate more stories and emotion into your content? Here's some solid guidance.

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Storytelling Content Brand Branding 90

Contently

MARCH 9, 2020

Last week, I explored the first of the four elements of great storytelling: relatability. Unfortunately, it often doesn’t make for very good content or storytelling. The post Novelty: The Storytelling Element Your Brain Craves appeared first on Contently. They found that our brains crave novelty. It makes sense.

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Storytelling Trigger Audience Video 158

Contently

DECEMBER 2, 2019

My gifts are also self-serving— marketing is all about empathy and storytelling, and great stories are proven to make us more empathetic and creative. The Storytelling Animal: How Stories Make Us Human | Jonathan Gottschall. The post 7 Books That’ll Turn Your Marketing Team Into Better Storytellers appeared first on Contently.

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Storytelling Marketing Amazon Buy 164

Contently

FEBRUARY 8, 2022

The post 4 Reasons Why Customers Should Be Your Brand Storyteller, Not You appeared first on Contently. ” into, “I brought a list of customers who are doing amazing things with our products. Let’s see if any ideas spark by talking through those.” ” Uncover those stories, and share them.

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Storytelling Brand Branding Customer 204

Martech Advisor

MARCH 19, 2020

World Storytelling Day is on Friday, March 20, this year. While celebrating the art of storytelling, let's also explore how to use extended reality (XR) for storytelling in marketing to influence customers, create memorable experiences, and drive engagement. Storytelling offers a new closing technique. Let's find out.

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Storytelling Customer Audience Broadcast 126

Content Marketing Institute

AUGUST 9, 2021

Continue reading → The post Try these Storytelling Structures To Build, Strengthen, or Repair Your Brand appeared first on Content Marketing Institute. But if you don’t deliver on that, your audience will make their own conclusion. Nowhere does this play a bigger role today than in your content.

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Storytelling Brand Branding Build 143

Contently

JANUARY 5, 2018

Recently, I sat down with The Big Think to talk about the lessons Contently co-founder Shane Snow and I cover in our new book, The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You. There’s actually a science to it. You can pre-order the book here.

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Storytelling Social Media Content Marketing Newsletter 165

Marketing Insider Group

AUGUST 19, 2019

When identity, values and experiences are core brand differentiators, storytelling becomes essential. The post The Role of Data and Storytelling in Marketing Transformation appeared first on Marketing Insider Group. Vital to […].

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Storytelling Marketing Differentiation Audience 214

Contently

FEBRUARY 12, 2018

For the past six years, I’ve been obsessed with understanding how storytelling can transform a business. While most people are looking for a magic solution or singular trick, the truth is that storytelling is an art and a science. If you want to be consistent, your entire company needs to believe in the power of storytelling.

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Storytelling Content Marketing Content Marketing 167

Marketing Insider Group

SEPTEMBER 25, 2017

From ancient to modern times, storytelling has remained a constant throughout the evolution of the human race. The post The Importance of B2B Storytelling appeared first on Marketing Insider Group. Stories in different forms get passed from one generation to another and exist across various channels in multiple iterations.

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Storytelling B2B Channel Generation 218

Sword and the Script | B2B

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. 2) Why storytelling works: The Angel’s Cocktail. So, what are some good examples of storytelling?

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Storytelling Examples Work PR 92

Stevens & Tate

FEBRUARY 10, 2022

To ensure that your audience remains engaged, you need to use the power of brand storytelling. Why is Storytelling Crucial to Marketing? The reason is simple: if information is presented using storytelling, it becomes more enjoyable and easier to retain. 5 Storytelling Techniques to Keep in Mind. Pacing is essential.

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