MarketMuse

JANUARY 7, 2022

Discover the essential difference between storytelling in marketing for a small business compared to that of larger enterprises. Webinars

Small Business 73

Small Business Storytelling Business Differences 73

Carla Johnson

APRIL 1, 2021

The post Storytelling Lessons from the Cheese Aisle appeared first on Carla Johnson. Marketing Storytelling storytellingApril 1, 2021 When I was growing up, the sophistication of my cheese palate was limited to bricks of Velveeta and jars of Cheese Wiz.

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Storytelling Buy Work Marketing 113

Marketing Insider Group

OCTOBER 11, 2018

Brand storytelling is gaining momentum in the marketing world, and with good reason. The post Brand Storytelling, Defined appeared first on Marketing Insider Group. Marketing Strategy Content Marketing StorytellingStories are scientifically proven to get a person’s attention. In fact, stories stimulate brain activity. When we read or hear plot points our neurons start firing—and not just in the part of the brain that controls the language center. But there’s a […].

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Storytelling Brand Branding Activities 194

Marketing Insider Group

MARCH 24, 2021

Storytelling is a human pastime, something we’ve been doing for thousands of years. With brand storytelling, you can create an emotional connection with your audience. So, how do you effectively implement and scale brand storytelling into your content strategy ?

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Storytelling Effective Effectiveness Brand 282

Speaker: Mat Zucker, Partner, Prophet

The framework starts with your base brand story, tackles naming, nomenclature and voice and moves into content strategy and signature content including thought leadership, storytelling and content marketing.

Signature

Tony Zambito

MAY 5, 2021

In the world of brand storytelling, accomplishing a similar end is extremely difficult. The results can often be brand storytelling and content that fails to connect and is meaningless to an audience of buyers.

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Buyer Personas Persona Storytelling Brand 177

Contently

MARCH 2, 2020

As Jonathan Gottschall writes in The Storytelling Animal , human beings are built for stories. We all have storytelling superpowers inside us, but as the pressures of life builds—tests, grades, jobs, mortgages, performance reviews—we lose sight of this instinctual skill.

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Storytelling Viral Startup CMO 136

Industrial Marketing Today

AUGUST 26, 2013

If storytelling sounds too “Kumbaya” to you for hardcore industrial marketing and sales, then I suggest you read on for a fresh perspective. Content Marketing Industrial Lead Generation Inbound Marketing Industrial Marketing storytelling There is a very good reason centuries [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

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Storytelling Industry Content Marketing Content 246

FMG Suite

FEBRUARY 2, 2021

Marketing is simply another form of storytelling. When you recognize that the best marketing methods are all about storytelling, then the channels you use to communicate that story become less important. When done right, digital marketing is simply digital storytelling.

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Storytelling Word of Mouth Exchange Channel 83

Content Marketing Institute

NOVEMBER 18, 2021

That’s one takeaway from Robert Rose’s latest Marketing Makers episode about visual storytelling. Continue reading → The post Why Visual Storytelling Demands More Than Just Images appeared first on Content Marketing Institute.

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Storytelling Demand Content Marketing Content 104

Contently

MARCH 9, 2020

Last week, I explored the first of the four elements of great storytelling: relatability. Unfortunately, it often doesn’t make for very good content or storytelling. The post Novelty: The Storytelling Element Your Brain Craves appeared first on Contently.

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Storytelling Cable Class Viral 120

Biznology

JULY 6, 2021

She was simply a great storyteller. Some examples of what she — and all the best storytellers — do: . ? The post Talking About Climate Change: The Power of Storytelling appeared first on Biznology. Stories have incredible power.

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Storytelling Government Course Small Business 166

Sword and the Script

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. 2) Why storytelling works: The Angel’s Cocktail.

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Storytelling Examples Public Relations Work 121

Carla Johnson

JULY 10, 2019

July 11, 2019 Storytelling is everywhere in your company, whether you realize it or not. The post 5 Missed Opportunities for Storytelling appeared first on Carla Johnson. Corporate Culture StorytellingMarketers are getting the hang of it in their own domain, but miss opportunities to tell stories behind the scenes in every company. Here are the top five that people miss most often: 1. Brand values Your values aren’t window dressing, they’re the ethos for.

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Storytelling Domain Companies Brand 87

Contently

JANUARY 22, 2021

That’s why social impact storytelling was one of the top content trends I presented in our State of Content Marketing 2021 trends webinar (which you can get on-demand here.). Social impact storytelling needs to be a part of your content strategy in 2021.

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Storytelling Trends Ethics Social 160

RockContent

NOVEMBER 24, 2016

Long-form storytelling is having a moment right now. I’ve written about long-form storytelling recently – from both brands and media – all to lead up to a bigger piece of content that I’m very excited to share with you. Storytelling is a powerful tool that brands can use to establish themselves as thought leaders. So, I wrote an in-depth piece called Without Long-form Storytelling, You Will Never Be A Thought Leader.

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Storytelling Content Marketing Content Aging 205

Content Marketing Institute

DECEMBER 1, 2021

Get inspired to break the mold with examples that show the heart of business storytelling. Continue reading → The post 4 Business Storytelling Examples That Break the Problem-Solution Mold appeared first on Content Marketing Institute.

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Storytelling Examples Business Content Marketing 84

Contently

MARCH 31, 2021

The post ‘Branding Moments’: What Can a Gorilla Playing the Drums Teach Us About Great Storytelling? Storytelling advertising UK videoIn 2015, Cadbury’s “Gorilla” was named the UK’s favorite ad of the last 60 years.

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Storytelling Brand Branding Ads 141

Content4Demand

APRIL 24, 2020

That’s why emotions play a big role in storytelling. The post Storytelling in B2B Marketing appeared first on Content4Demand. Blog b2b marketing neuroscience psychology storytelling

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Storytelling B2B Persona Medium 59

Oracle

MAY 31, 2019

People, of course, love storytelling. Well, storytelling is the very essence of content marketing. Strategic Storytelling. Storytelling helps content marketers: Sell or market. What matters in storytelling and marketing is how you make people feel and what impression you leave them with. Great storytelling relies upon emotion. Marketing is a conversation, and conversations almost always include storytelling. Storytelling can help with all of that.

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Storytelling Content Marketing Content Urgency 216

RockContent

JULY 9, 2020

Storytelling appears as a fundamental instrument to engage the leads in a narrative and direct them to the bottom of the funnel. Recently, for example, the trend is to use long-form storytelling. In this text, we will discuss: What is long-form storytelling?

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Storytelling Strategy Buyer Personas SERP 157

Content Marketing Institute

DECEMBER 16, 2020

Visual storytelling brings ideas and personalities to life, while illuminating brand purpose. Here are nine tips from CMI’s Visual Storytelling Summit to help you tell better stories now (and free access to watch all the sessions).

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Storytelling Audience Video Tips 111

ClearVoice

DECEMBER 29, 2020

One of those is the endless pursuit brands have with being considered a great storyteller. And for those who are concerned about the lifecycle of their leads and their base, storytelling can be a captivating and effective way to keep audiences engaged. 6 storytelling myths in marketing.

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Storytelling Satisfaction Differentiation Fulfillment 95

Contently

FEBRUARY 12, 2018

For the past six years, I’ve been obsessed with understanding how storytelling can transform a business. While most people are looking for a magic solution or singular trick, the truth is that storytelling is an art and a science. Contently co-founder Shane Snow and I recently wrote a book called The Storytelling Edge revealing all of our research and guidance— check it out here.

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Storytelling Content Marketing Distribution Content 130

Marketing Insider Group

JUNE 1, 2020

But, if we dig a little deeper into why empathy is so important, we can uncover one of the most effective tools in the world for connecting with people and driving results – storytelling. Storytelling is the art of drawing out empathy from both storyteller and audience.

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Storytelling ROI Sample Blogger 218

Contently

DECEMBER 20, 2017

And if you’d like to subscribe to our free email course on becoming a more powerful storyteller, you can sign up here ! A little while ago, my mother sent me an email with the subject line, “The Youngest Storyteller.” Thus, I’m excited to announce that Contently is going to release The Storytelling Edge on January 29, 2018! How to start using counter-intuitive storytelling techniques for every article, presentation, meeting, and negotiation.

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Storytelling Course Aging Release 75

Marketing Insider Group

SEPTEMBER 1, 2020

It’s essential for compelling brand storytelling. The brand storytelling lessons I learned from this song go well beyond Collins’ personal hero’s journey. There’s yet another brand storytelling lesson you can draw from Collins’ perennial hit. It’s the element of surprise.

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Storytelling Brand Branding Deliverability 237

Oracle

AUGUST 21, 2012

by Jesse Noyes | Tweet this Corporate storytelling is nothing new. As content marketing and brand journalism takes hold, better corporate storytelling examples have emerged, especially in B2B marketing where sales cycles are long and the need to engage an audience is pivotal. With that in mind, we wanted to point out some examples of B2B brands that truly get corporate storytelling. It’s the kind of storytelling that grips and engages.

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Storytelling Brand Branding B2B 219

Content Marketing Institute

JUNE 1, 2018

Great storytellers come from all sorts of places. And they’re telling stories in so many new ways that each day seems to add proof to Daniel Pink’s dramatic 2006 assertion : The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers – creative and holistic ‘right-brain’ thinkers whose abilities mark the fault line between who gets ahead and who doesn’t. storytelling Click To Tweet. storytelling Click To Tweet.

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Storytelling Medium Examples Video 82

Seismic

MARCH 4, 2021

The best companies today are great storytellers. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer. They may even make and sell great products.

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Trust Storytelling Build Blasts 52

RockContent

FEBRUARY 8, 2021

Storytelling is a tried-and-true technique for building a brand, but it doesn’t go far without some type of emotional connection. Storytelling has long been known as a strong tool for both creating emotion and building brand loyalty.

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Storytelling Build Brand Branding 136

Marketing Insider Group

JUNE 23, 2021

That is why having a successful video production strategy is so important in your brand storytelling. You can use a shorter video for social media and a long-form video for your website that focuses more on brand storytelling. .

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Storytelling Product Video Brand 256

Kaon

JANUARY 4, 2016

4 Benefits Of Using Storytelling In Marketing. The Kaon v-Brief® interactive storytelling application, communicates your unique value story through a variety of real-world scenarios that solve a customers’ business challenge. Filed under: 3D Products , News Tagged: interactive marketing , interactive storytelling , Kaon , kaoninteractive , marketing , Marketing Innovation , Neuroscience , visual storytelling.

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Storytelling Interactive Content Marketing Brand 100

Contently

JULY 10, 2019

Cue data storytelling. The Rise of Data Storytelling. They care about a lot more—and you’ll be able to do that as data supports storytelling by bringing credibility and reliability to the message your PR content is putting out. All types of storytelling can possibly be extremely effective, but the fun part about data storytelling in particular is that a story based on a new dataset is inherently unique. The Impact of Data Storytelling.

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Storytelling PR Public Relations Strategy 118

Oracle

MAY 4, 2018

And that is why storytelling is one of the most powerful ways to breathe life into a brand. Many think marketers have always been storytellers and that they truly understand what it takes to create an emotional, authentic connection in the stories they tell. Maybe, but the world of marketing and storytelling has entered a new era. Humans love telling and hearing stories. From children’s nursery rhymes to week-long box-set binges.

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Aging Storytelling Social Tips 216

Marketing Insider Group

AUGUST 31, 2021

At first glance, the phrase “data storytelling” seems like an oxymoron. Combine them with the numbers your subject matter experts generate, and you’ll have a wealth of storytelling material that can fuel your content with the punch only definitive proof can give.

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Storytelling Custom Publishing Customer Validation 232

Carla Johnson

JUNE 18, 2020

It’s clear many brands have a gross misunderstanding of the difference between fiction and nonfiction storytelling–and don’t. The post The Late, Great Storytelling Hoax (and How to Fix It) appeared first on Carla Johnson.

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Storytelling Behavior Trust Media 65

Contently

NOVEMBER 10, 2016

The prince scams are a case study in the power of storytelling. In fact, as Maria Konnikova told Contently in an interview about the dark side of storytelling , intelligent people are the most vulnerable to investment fraud. ” Storytellers appeal to basic human drives or vulnerabilities to grip your attention from the first moment and make you feel things like fear, curiosity, or both. Media Voices empathy Greater Good science Storytelling

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Storytelling Trigger Release Statistics 131

Marketing Insider Group

JUNE 8, 2020

If you’re reading this, then I think you probably get the value of brand storytelling. Storytelling has been a pillar of content marketing for some time, but stories aren’t just great for consumer audiences. Build a team of storytellers that are motivated and engaged.

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Storytelling CMO Companies B2B 204

Oracle

FEBRUARY 14, 2020

Storytelling is an innate part of human connection. Brands can leverage the power of storytelling to create deeper relationships with customers and share unique perspectives from individuals and company leadership alike. What is brand storytelling and why is it important?

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Relationship Storytelling Build Customer 138