Storytelling for Small Business

MarketMuse

Discover the essential difference between storytelling in marketing for a small business compared to that of larger enterprises. Webinars

Brand Storytelling, Defined

Marketing Insider Group

Brand storytelling is gaining momentum in the marketing world, and with good reason. The post Brand Storytelling, Defined appeared first on Marketing Insider Group. Marketing Strategy Content Marketing StorytellingStories are scientifically proven to get a person’s attention. In fact, stories stimulate brain activity. When we read or hear plot points our neurons start firing—and not just in the part of the brain that controls the language center. But there’s a […].

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Storytelling Lessons from the Cheese Aisle

Carla Johnson

The post Storytelling Lessons from the Cheese Aisle appeared first on Carla Johnson. Marketing Storytelling storytellingApril 1, 2021 When I was growing up, the sophistication of my cheese palate was limited to bricks of Velveeta and jars of Cheese Wiz.

4 Reasons Why Customers Should Be Your Brand Storyteller, Not You

Contently

The post 4 Reasons Why Customers Should Be Your Brand Storyteller, Not You appeared first on Contently. Storytelling brand storytelling branding customer-centric marketingLet’s play a game. I tell you a fact, and you act surprised. Ready?

Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

The framework starts with your base brand story, tackles naming, nomenclature and voice and moves into content strategy and signature content including thought leadership, storytelling and content marketing.

7 Steps to Effective Brand Storytelling

Marketing Insider Group

Storytelling is a human pastime, something we’ve been doing for thousands of years. With brand storytelling, you can create an emotional connection with your audience. So, how do you effectively implement and scale brand storytelling into your content strategy ?

4 Helpful Elements Of Buyer Personas Essential To Your Brand Storytelling

Tony Zambito

In the world of brand storytelling, accomplishing a similar end is extremely difficult. The results can often be brand storytelling and content that fails to connect and is meaningless to an audience of buyers.

Relatability: The First Step to Great Storytelling

Contently

As Jonathan Gottschall writes in The Storytelling Animal , human beings are built for stories. We all have storytelling superpowers inside us, but as the pressures of life builds—tests, grades, jobs, mortgages, performance reviews—we lose sight of this instinctual skill.

Storytelling in Industrial Content Marketing

Industrial Marketing Today

If storytelling sounds too “Kumbaya” to you for hardcore industrial marketing and sales, then I suggest you read on for a fresh perspective. Content Marketing Industrial Lead Generation Inbound Marketing Industrial Marketing storytelling There is a very good reason centuries [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

How to Build Strong Brand Storytelling From the Inside Out

Marketing Insider Group

The foundation of brand storytelling is purpose. The same goes for your internal brand storytelling. The post How to Build Strong Brand Storytelling From the Inside Out appeared first on Marketing Insider Group.

7 Ways Content Can Transform Your Brand Storytelling

DivvyHQ

Study after study paints a clear picture that brand storytelling is the ideal method for doing this. To truly make an impact with your content and drive purchasing decisions, you have to infuse emotion.

Novelty: The Storytelling Element Your Brain Craves

Contently

Last week, I explored the first of the four elements of great storytelling: relatability. Unfortunately, it often doesn’t make for very good content or storytelling. The post Novelty: The Storytelling Element Your Brain Craves appeared first on Contently.

The Evolution of Storytelling

FMG Suite

Marketing is simply another form of storytelling. When you recognize that the best marketing methods are all about storytelling, then the channels you use to communicate that story become less important. When done right, digital marketing is simply digital storytelling.

5 Missed Opportunities for Storytelling

Carla Johnson

July 11, 2019 Storytelling is everywhere in your company, whether you realize it or not. The post 5 Missed Opportunities for Storytelling appeared first on Carla Johnson. Corporate Culture StorytellingMarketers are getting the hang of it in their own domain, but miss opportunities to tell stories behind the scenes in every company. Here are the top five that people miss most often: 1. Brand values Your values aren’t window dressing, they’re the ethos for.

The Science of Storytelling

Kaon

4 Benefits Of Using Storytelling In Marketing. The Kaon v-Brief® interactive storytelling application, communicates your unique value story through a variety of real-world scenarios that solve a customers’ business challenge. Filed under: 3D Products , News Tagged: interactive marketing , interactive storytelling , Kaon , kaoninteractive , marketing , Marketing Innovation , Neuroscience , visual storytelling.

What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]

Sword and the Script

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. 2) Why storytelling works: The Angel’s Cocktail.

Long-form Storytelling & Thought Leadership: A Content Marketing Success

RockContent

Long-form storytelling is having a moment right now. I’ve written about long-form storytelling recently – from both brands and media – all to lead up to a bigger piece of content that I’m very excited to share with you. Storytelling is a powerful tool that brands can use to establish themselves as thought leaders. So, I wrote an in-depth piece called Without Long-form Storytelling, You Will Never Be A Thought Leader.

‘Branding Moments’: What Can a Gorilla Playing the Drums Teach Us About Great Storytelling?

Contently

The post ‘Branding Moments’: What Can a Gorilla Playing the Drums Teach Us About Great Storytelling? Storytelling advertising UK videoIn 2015, Cadbury’s “Gorilla” was named the UK’s favorite ad of the last 60 years.

Why Social Impact Storytelling Will Be 2021’s Hottest Content Trend

Contently

That’s why social impact storytelling was one of the top content trends I presented in our State of Content Marketing 2021 trends webinar (which you can get on-demand here.). Social impact storytelling needs to be a part of your content strategy in 2021.

Talking About Climate Change: The Power of Storytelling

Biznology

She was simply a great storyteller. Some examples of what she — and all the best storytellers — do: . ? The post Talking About Climate Change: The Power of Storytelling appeared first on Biznology. Stories have incredible power.

Why Visual Storytelling Demands More Than Just Images

Content Marketing Institute

That’s one takeaway from Robert Rose’s latest Marketing Makers episode about visual storytelling. Continue reading → The post Why Visual Storytelling Demands More Than Just Images appeared first on Content Marketing Institute.

5 Storytelling Techniques You Should Use For Your Marketing Efforts

Stevens & Tate

To ensure that your audience remains engaged, you need to use the power of brand storytelling. Why is Storytelling Crucial to Marketing? The reason is simple: if information is presented using storytelling, it becomes more enjoyable and easier to retain.

Proof of The ROI of Storytelling in Marketing?

Marketing Insider Group

But, if we dig a little deeper into why empathy is so important, we can uncover one of the most effective tools in the world for connecting with people and driving results – storytelling. Storytelling is the art of drawing out empathy from both storyteller and audience.

4 Business Storytelling Examples That Break the Problem-Solution Mold

Content Marketing Institute

Get inspired to break the mold with examples that show the heart of business storytelling. Continue reading → The post 4 Business Storytelling Examples That Break the Problem-Solution Mold appeared first on Content Marketing Institute.

Storytelling in B2B Marketing

Content4Demand

That’s why emotions play a big role in storytelling. The post Storytelling in B2B Marketing appeared first on Content4Demand. Blog b2b marketing neuroscience psychology storytelling

Brand Storytelling Lessons from Phil Collins’ “In the Air Tonight”

Marketing Insider Group

It’s essential for compelling brand storytelling. The brand storytelling lessons I learned from this song go well beyond Collins’ personal hero’s journey. There’s yet another brand storytelling lesson you can draw from Collins’ perennial hit. It’s the element of surprise.

Introducing ‘The Storytelling Edge’

Contently

And if you’d like to subscribe to our free email course on becoming a more powerful storyteller, you can sign up here ! A little while ago, my mother sent me an email with the subject line, “The Youngest Storyteller.” Thus, I’m excited to announce that Contently is going to release The Storytelling Edge on January 29, 2018! How to start using counter-intuitive storytelling techniques for every article, presentation, meeting, and negotiation.

The Importance of Storytelling in Senior Living Marketing

ActiveDEMAND

The Importance of Storytelling in Senior Living Marketing. The concept of storytelling in marketing is about building a narrative of what your brand offers and how it solves a problem for your targeted consumer. So how do you incorporate storytelling into your senior marketing?

11 Storytelling Lessons That Will Transform Your Content Marketing

Contently

For the past six years, I’ve been obsessed with understanding how storytelling can transform a business. While most people are looking for a magic solution or singular trick, the truth is that storytelling is an art and a science. Contently co-founder Shane Snow and I recently wrote a book called The Storytelling Edge revealing all of our research and guidance— check it out here.

How to use long-form storytelling in your marketing strategy

RockContent

Storytelling appears as a fundamental instrument to engage the leads in a narrative and direct them to the bottom of the funnel. Recently, for example, the trend is to use long-form storytelling. In this text, we will discuss: What is long-form storytelling?

9 Video Storytelling Tips to Engage Your Audience

Content Marketing Institute

Visual storytelling brings ideas and personalities to life, while illuminating brand purpose. Here are nine tips from CMI’s Visual Storytelling Summit to help you tell better stories now (and free access to watch all the sessions).

6 Misconceptions About Storytelling in Marketing

ClearVoice

One of those is the endless pursuit brands have with being considered a great storyteller. And for those who are concerned about the lifecycle of their leads and their base, storytelling can be a captivating and effective way to keep audiences engaged. 6 storytelling myths in marketing.

How One B2B CMO Focused Her Company On Storytelling

Marketing Insider Group

If you’re reading this, then I think you probably get the value of brand storytelling. Storytelling has been a pillar of content marketing for some time, but stories aren’t just great for consumer audiences. Build a team of storytellers that are motivated and engaged.

When Data Meets Story: 4 Ways Storytelling Powers Health Tech Platforms and Saves Lives

Contently

Why Storytelling Matters to Health Tech. When you have an important message to share with your audience, delivery is key—and storytelling is one of the most effective vehicles for transmission. Through compelling storytelling, you have the power…. …to

4 Secrets of Great Storytellers

Content Marketing Institute

Great storytellers come from all sorts of places. And they’re telling stories in so many new ways that each day seems to add proof to Daniel Pink’s dramatic 2006 assertion : The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers – creative and holistic ‘right-brain’ thinkers whose abilities mark the fault line between who gets ahead and who doesn’t. storytelling Click To Tweet. storytelling Click To Tweet.

Be A Maverick Storyteller: 3 Ways To Engage And Connect On Your Website

Square 2 Marketing

Marketing Messaging website strategy brand storytellingDid you head to the movies to see “Top Gun: Maverick” recently? Yep, you and millions of others. The movie’s opening weekend in North America saw the highest Memorial Day weekend gross ever at an estimated $156 million.

The Importance of B2B Storytelling

Marketing Insider Group

From ancient to modern times, storytelling has remained a constant throughout the evolution of the human race. The post The Importance of B2B Storytelling appeared first on Marketing Insider Group. Telling and listening to stories comes naturally to people across the globe. Stories in different forms get passed from one generation to another and exist across various channels in multiple iterations. There are simple, linear ones and stories […].

Why Data Storytelling Is Essential for the Modern PR Strategy

Contently

Cue data storytelling. The Rise of Data Storytelling. They care about a lot more—and you’ll be able to do that as data supports storytelling by bringing credibility and reliability to the message your PR content is putting out. All types of storytelling can possibly be extremely effective, but the fun part about data storytelling in particular is that a story based on a new dataset is inherently unique. The Impact of Data Storytelling.

The Ultimate Guide to Storytelling

Hubspot Marketing

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. An art.

9 Tips to Revamp Your Brand Storytelling with Better Video Production

Marketing Insider Group

That is why having a successful video production strategy is so important in your brand storytelling. You can use a shorter video for social media and a long-form video for your website that focuses more on brand storytelling. .