Previously on this blog, I’ve identified three brands that are excelling at long-form storytelling : Red Bull, Casper and American Express. In fact, a lot of the long-form storytelling produced by the aforementioned brands are penned by hired journalists. MORE
Storytelling in sales and marketing has long been touted as effective, and we now have the science to prove why. According to a new study, when presented with a story, the storyteller and listeners brains actually synchronize – termed brain coupling. MORE
May 17, 2016 Storytelling is a skill that content marketers need to have, but it’s also something that they struggle with. Most marketers confuse digital storytelling with digital selling. MORE
August 11, 2016 Frustration. I’m hearing more of it and not just from marketers – but from executives as well. Conversations that used to be within the walls of marketing. read more. MORE
These excessive conditions provide the main impetus for the re-emergence of storytelling for inspiring, engaging and connecting to others. Storytelling is ageless and remains the most powerful form of persuasion. Storytelling describes a journey and is ideal for meaningful change. MORE
Brand StorytellingJanuary 19, 2016 Supreme Court judges have interesting responsibilities, to say the least. In 1964, the Supreme Court heard the case Jacobellis v. The case was about a manager. read more. MORE
The post Presentations Need More Dragons: Corporate Storytelling Techniques appeared first on Marketing Insider Group. Marketing Strategy Content creative content how-to powerpoint presentation storytelling presentations Storytelling MORE
May 12, 2015 Whether he knew it or not, my grandfather was a master storyteller. B2B Marketing Brand Storytelling Content Marketing Content Strategy content marketing content strategy copywriting marketing communications MORE
” This was one of the main points on “the art of storytelling” presented by Julie Roehm, Chief Storyteller at SAP at the Inbound Marketing Summit on April 3, 2013. Across the ages, brands have been using the art of storytelling to reach their audience. MORE
Sales Storytelling Carla Johnson sales storytelling Type A CommunicationsOctober 25, 2016 by Carla Johnson The biggest beef I hear from sales teams or sales-driven organizations is that they can’t get people to pay attention, make decisions or quit. read more. MORE
Brand storytelling isn’t a new concept, as Susan Gunelius wrote back in 2013. Brands of all sizes realize the need to entertain their customers and prospects via the age-old method of storytelling. MORE
Data-driven storytelling. The Harvard Business Review predicts that data-driven storytelling is positioned to be the next big trend in content marketing. Data-driven storytelling leverages the growing availability of data sets to analyze and uncover new angles on stories. MORE
But if you mention storytelling to some business owners or marketing managers, you’ll often get a blank look in return. When many of us think of storytelling, we think movies, books, and big budget commercials ‒ projects that require massive budgets and big ad agencies and conference rooms full of “talent.” But … storytelling is actually one of the least expensive marketing tactics. Because storytelling is actually the oldest marketing tactic ever. MORE
Storytelling is one of the oldest forms of persuasion. Nowadays, storytelling is used to sell us everything from cars to vacations. The post How to Use Storytelling to Engage and Persuade Consumers appeared first on Marketing Insider Group. MORE
Whether he knew it or not, my grandfather was a master storyteller. What’s interesting is that it’s these same elements of storytelling that capture and enrapture audiences of companies with which I work today: Structure : All stories should have a clear beginning, middle and end. MORE
March 2, 2017 by Carla Johnson I’ve written about how high-quality storytelling can take companies out of the commodity conundrum and actually help raise prices. Change Management Marketing Storytelling Carla Johnson Emma Coates Pixar Pixar Storytelling storytelling Type A Communications MORE
In order for purpose (which is the foundation of brand storytelling) to be clear, companies have to understand the business that they’re really in. The same goes for your internal brand storytelling. B2B Marketing Brand Storytelling Employee Communications Human Resources MORE
Just one aspect of content marketing – storytelling – can make your website come alive, humanize B2B marketing content, attract visitors and expose the world to the value you provide. The following tips will help you to more effectively use storytelling as a marketing tool. MORE
and The Atlantic, in exchange for ambitious, interactive storytelling. Brands are ready to embrace the power of storytelling. The growth is promising, but it’s important to note that storytelling is not a strategy. MORE
November 17, 2016 by Carla Johnson Storytelling still gets a bad rap. Storytelling Carla Johnson Digital Storytelling storytelling Type A CommunicationsCompanies – especially B2B – see it as soft. Execs don’t see it as something to do if. read more. MORE
I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism. 2) Storytelling is self-serving. MORE
Brand Storytelling Content Marketing Content Strategy 5 Whys content marketing content mission content strategyFebruary 16, 2016 There’s one critical element that makes a great story a great story. Relevance. In working with hundreds of companies and even more marketers on how to become. MORE
To better understand recent advancements and best practices in digital storytelling, look no further than the creative writing greats. In this post, I'll discuss six ways Pottermore pushes the digital storytelling envelope. 6 Lessons in Digital Storytelling from J.K. MORE
The prince scams are a case study in the power of storytelling. In fact, as Maria Konnikova told Contently in an interview about the dark side of storytelling , intelligent people are the most vulnerable to investment fraud. Media Voices empathy Greater Good science Storytelling MORE
October 4, 2016 by Carla Johnson We hear about storytelling a lot, but what does it mean? And does branded storytelling actually work? And can you measure it? That was. read more. MORE
B2B Marketing Brand Storytelling Content Strategy content marketing Emerson Hank Green Kathy Button Bell February 23, 2015 One of my favorite quotes from marketing icons about B2B marketing is that it doesn’t mean “boring-to-boring.” And, while logically we know that doesn’t have to be. MORE
Brand Storytelling Content Strategy Abraham Lincoln B2B Marketing Beth Comstock Daniel H. February 2, 2016 Stories have been shared in every culture for millions of years – starting with rudimentary drawings by people who lived in caves – as a means of. read more. MORE
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. We discussed how to make your storytelling more viral by connecting with emotion. MORE
If storytelling sounds too “Kumbaya” to you for hardcore industrial marketing and sales, then I suggest you read on for a fresh perspective. Content Marketing Industrial Lead Generation Inbound Marketing Industrial Marketing storytelling There is a very good reason centuries [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. MORE
Storytelling: It’s All About Keeping Your Brand Out Front. The concept of storytelling in marketing is all about building a narrative of what your brand offers and how it solves a problem for your targeted consumer. Brand and marketing storytelling isn’t a new concept. MORE
Content Storytelling Content Creation Lead Generation Blog Blog Post Content Marketing Homepage B2B ResourcesIf you want to create B2B content that encourages a purchase or a lead conversion, you need to understand what makes certain stories successful. MORE
The answer, at least in part, is their use of disruptive storytelling. With disruptive storytelling, Benioff took a huge bite out of Oracle’s market share and Salesforce has grown to a $65 billion company. How does market disruption occur? MORE
This content site was populated by professional journalists and Coca-Cola Journey represented bold and unconventional corporate storytelling at its best. Where is the storytelling? The end of a corporate storytelling era. Is brand storytelling just a bad idea? MORE
The post 6 Examples of Genius Brand Storytelling You Have to See appeared first on Marketing Insider Group. If you haven’t figured out how to tell your brand’s story well, you’re missing out on the huge revenue-boosting potential of your content marketing efforts. MORE
It’s also an amazing opportunity to learn about the art of storytelling and apply that to your brand’s desire to connect with your own target audience. Mangiaforte shares these 5 Storytelling Lessons from Game of Thrones. Did you watch the Season 5 opener? MORE
Brand Storytelling Content Strategy Marketing B2B Marketing content marketing content strategy marketing communications Marketing ROIJanuary 26, 2016 In 1905, a rather unknown German physicist named Albert Einstein published three papers about the theory of relativity. MORE
by Jesse Noyes | Tweet this Corporate storytelling is nothing new. As content marketing and brand journalism takes hold, better corporate storytelling examples have emerged, especially in B2B marketing where sales cycles are long and the need to engage an audience is pivotal. MORE
How To Take Advantage Of Visual Storytelling. The post The Rise Of Visual Storytelling appeared first on B2B Marketing Insider. The social, mobile Web has disrupted businesses in more ways than most people realize. MORE
Data-driven storytelling. The Harvard Business Review predicts that data-driven storytelling is positioned to be the next big trend in content marketing. Data-driven storytelling leverages the growing availability of data sets to analyze and uncover new angles on stories. MORE
More specifically, it’s non-fiction long-form storytelling that’s really having a moment right now. Long-form storytelling isn’t new, and it’s also not new to marketing. MORE
Create greater impact in your B2B advertising with powerful storytelling strategies. B2B Marketing Content Marketing b2b ads b2b advertising b2b content marketing b2b storytelling storytelling content MORE
July 7, 2015 Great storytelling starts with a narrative bigger than yourself. Brand Storytelling B2B Marketing content marketing storytellingBut getting buy-in for an approach to building an audience that’s unconventional isn’t easy for B2B marketers –. read more. MORE
Creativity & Innovation Storytelling Carla Johnson CDC Center for Disease Control Emma Coats Google Infectious Diseases Outbreak Pixar storytelling Type A Communications Zombie Apocalypse MORE
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March 2, 2017 by Carla Johnson I’ve written about how high-quality storytelling can take companies out of the commodity conundrum and actually help raise prices. Change Management Marketing Storytelling Carla Johnson Emma Coates Pixar Pixar Storytelling storytelling Type A Communications
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This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. We discussed how to make your storytelling more viral by connecting with emotion.
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May 17, 2016 Storytelling is a skill that content marketers need to have, but it’s also something that they struggle with. Most marketers confuse digital storytelling with digital selling.
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August 11, 2016 Frustration. I’m hearing more of it and not just from marketers – but from executives as well. Conversations that used to be within the walls of marketing. read more.
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Just one aspect of content marketing – storytelling – can make your website come alive, humanize B2B marketing content, attract visitors and expose the world to the value you provide. The following tips will help you to more effectively use storytelling as a marketing tool.
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The prince scams are a case study in the power of storytelling. In fact, as Maria Konnikova told Contently in an interview about the dark side of storytelling , intelligent people are the most vulnerable to investment fraud. Media Voices empathy Greater Good science Storytelling
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Data-driven storytelling. The Harvard Business Review predicts that data-driven storytelling is positioned to be the next big trend in content marketing. Data-driven storytelling leverages the growing availability of data sets to analyze and uncover new angles on stories.
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The answer, at least in part, is their use of disruptive storytelling. With disruptive storytelling, Benioff took a huge bite out of Oracle’s market share and Salesforce has grown to a $65 billion company. How does market disruption occur?
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These excessive conditions provide the main impetus for the re-emergence of storytelling for inspiring, engaging and connecting to others. Storytelling is ageless and remains the most powerful form of persuasion. Storytelling describes a journey and is ideal for meaningful change.
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Create greater impact in your B2B advertising with powerful storytelling strategies. B2B Marketing Content Marketing b2b ads b2b advertising b2b content marketing b2b storytelling storytelling content
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This content site was populated by professional journalists and Coca-Cola Journey represented bold and unconventional corporate storytelling at its best. Where is the storytelling? The end of a corporate storytelling era. Is brand storytelling just a bad idea?
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Brand storytelling isn’t a new concept, as Susan Gunelius wrote back in 2013. Brands of all sizes realize the need to entertain their customers and prospects via the age-old method of storytelling.
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and The Atlantic, in exchange for ambitious, interactive storytelling. Brands are ready to embrace the power of storytelling. The growth is promising, but it’s important to note that storytelling is not a strategy.
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If storytelling sounds too “Kumbaya” to you for hardcore industrial marketing and sales, then I suggest you read on for a fresh perspective. Content Marketing Industrial Lead Generation Inbound Marketing Industrial Marketing storytelling There is a very good reason centuries [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
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Brand StorytellingJanuary 19, 2016 Supreme Court judges have interesting responsibilities, to say the least. In 1964, the Supreme Court heard the case Jacobellis v. The case was about a manager. read more.
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To better understand recent advancements and best practices in digital storytelling, look no further than the creative writing greats. In this post, I'll discuss six ways Pottermore pushes the digital storytelling envelope. 6 Lessons in Digital Storytelling from J.K.
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Storytelling in sales and marketing has long been touted as effective, and we now have the science to prove why. According to a new study, when presented with a story, the storyteller and listeners brains actually synchronize – termed brain coupling.
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It’s also an amazing opportunity to learn about the art of storytelling and apply that to your brand’s desire to connect with your own target audience. Mangiaforte shares these 5 Storytelling Lessons from Game of Thrones. Did you watch the Season 5 opener?
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In order for purpose (which is the foundation of brand storytelling) to be clear, companies have to understand the business that they’re really in. The same goes for your internal brand storytelling. B2B Marketing Brand Storytelling Employee Communications Human Resources
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Brand Storytelling Content Strategy Abraham Lincoln B2B Marketing Beth Comstock Daniel H. February 2, 2016 Stories have been shared in every culture for millions of years – starting with rudimentary drawings by people who lived in caves – as a means of. read more.
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Previously on this blog, I’ve identified three brands that are excelling at long-form storytelling : Red Bull, Casper and American Express. In fact, a lot of the long-form storytelling produced by the aforementioned brands are penned by hired journalists.
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I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism. 2) Storytelling is self-serving.
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Whether he knew it or not, my grandfather was a master storyteller. What’s interesting is that it’s these same elements of storytelling that capture and enrapture audiences of companies with which I work today: Structure : All stories should have a clear beginning, middle and end.
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More specifically, it’s non-fiction long-form storytelling that’s really having a moment right now. Long-form storytelling isn’t new, and it’s also not new to marketing.
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” This was one of the main points on “the art of storytelling” presented by Julie Roehm, Chief Storyteller at SAP at the Inbound Marketing Summit on April 3, 2013. Across the ages, brands have been using the art of storytelling to reach their audience.
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Data-driven storytelling. The Harvard Business Review predicts that data-driven storytelling is positioned to be the next big trend in content marketing. Data-driven storytelling leverages the growing availability of data sets to analyze and uncover new angles on stories.
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