Storytelling

Act-On

Having a background in storytelling concepts, principles and tactics can inform your marketing. Content Marketing Marketing Life Marketing Strategy digital storytelling storytelling storytelling content

Brand Storytelling, Defined

Marketing Insider Group

Brand storytelling is gaining momentum in the marketing world, and with good reason. The post Brand Storytelling, Defined appeared first on Marketing Insider Group. Marketing Strategy Content Marketing Storytelling

The Complete Marketer's Guide to Digital Storytelling

Cortex

It’s a Storytellers’ World, and Were Just Living in It: Why Digital Storytelling is Functional Storytelling.

How to Use the Power of Storytelling in B2B Ads

Act-On

Create greater impact in your B2B advertising with powerful storytelling strategies. B2B Marketing Content Marketing b2b ads b2b advertising b2b content marketing b2b storytelling storytelling content

Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

The framework starts with your base brand story, tackles naming, nomenclature and voice and moves into content strategy and signature content including thought leadership, storytelling and content marketing.

The Role of Data and Storytelling in Marketing Transformation

Marketing Insider Group

When identity, values and experiences are core brand differentiators, storytelling becomes essential. The post The Role of Data and Storytelling in Marketing Transformation appeared first on Marketing Insider Group. Today’s decision makers don’t want a sales pitch.

Presentations Need More Dragons: Corporate Storytelling Techniques

Marketing Insider Group

The post Presentations Need More Dragons: Corporate Storytelling Techniques appeared first on Marketing Insider Group. Marketing Strategy Content creative content how-to powerpoint presentation storytelling presentations Storytelling

Why Data Storytelling Is Essential for the Modern PR Strategy

Contently

Cue data storytelling. The Rise of Data Storytelling. They care about a lot more—and you’ll be able to do that as data supports storytelling by bringing credibility and reliability to the message your PR content is putting out. The Impact of Data Storytelling.

Storytelling in Industrial Content Marketing

Industrial Marketing Today

If storytelling sounds too “Kumbaya” to you for hardcore industrial marketing and sales, then I suggest you read on for a fresh perspective. Content Marketing Industrial Lead Generation Inbound Marketing Industrial Marketing storytelling There is a very good reason centuries [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

The Science of Storytelling

Kaon

4 Benefits Of Using Storytelling In Marketing. The Kaon v-Brief® interactive storytelling application, communicates your unique value story through a variety of real-world scenarios that solve a customers’ business challenge.

Introducing ‘The Storytelling Edge’

Contently

And if you’d like to subscribe to our free email course on becoming a more powerful storyteller, you can sign up here ! A little while ago, my mother sent me an email with the subject line, “The Youngest Storyteller.” Voices Storytelling

The Accidental Storyteller

Marketing Insider Group

For some reason people don’t think that they’re good storytellers…even when faced with evidence to the contrary. The biggest barrier to storytelling is the irrational concept, “I have nothing interesting to say.”.

The Importance of B2B Storytelling

Marketing Insider Group

From ancient to modern times, storytelling has remained a constant throughout the evolution of the human race. The post The Importance of B2B Storytelling appeared first on Marketing Insider Group. Telling and listening to stories comes naturally to people across the globe. Stories in different forms get passed from one generation to another and exist across various channels in multiple iterations. There are simple, linear ones and stories […].

Nine Arguments Against Business Storytelling

Marketing Insider Group

I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism. 2) Storytelling is self-serving.

Storytelling in the Age of the Connected Customer

Marketing Insider Group

The post Storytelling in the Age of the Connected Customer appeared first on Marketing Insider Group. How content with a focus on experiences and emotional marketing can keep customers connected and create advocates for your brand. Today’s healthcare landscape is rapidly changing.

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7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns

Single Grain

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. What Is Storytelling?

4 Secrets of Great Storytellers

Content Marketing Institute

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. What’s your story?

How Curiosity Makes Brand Storytelling Come to Life

Marketing Insider Group

The post How Curiosity Makes Brand Storytelling Come to Life appeared first on Marketing Insider Group. When we’re putting together a marketing team, we look for experience. We want people—whether internal hires or an agency team—to have an understanding of our business.

4 Benefits Of Using Storytelling In Marketing

Marketing Insider Group

Brand storytelling isn’t a new concept, as Susan Gunelius wrote back in 2013. Brands of all sizes realize the need to entertain their customers and prospects via the age-old method of storytelling.

The Three Whats of Storytelling

Marketing Insider Group

You were likely the victim of a storyteller that ignored the three whats. The next time this happens, understand that you fell victim to a storyteller who didn’t prepare the three whats of storytelling. You were drawn into the story but its ending left you unsatisfied.

3 Weird But Effective Storytelling Techniques to Improve Your Content

Cortex

Why Storytelling? brand storytelling Mindshare Brand Experience

6 Elements Of Remarkable Storytelling

Marketing Insider Group

Whether he knew it or not, my grandfather was a master storyteller. What’s interesting is that it’s these same elements of storytelling that capture and enrapture audiences of companies with which I work today: Structure : All stories should have a clear beginning, middle and end.

How to Use Storytelling to Engage and Persuade Consumers

Marketing Insider Group

Storytelling is one of the oldest forms of persuasion. Nowadays, storytelling is used to sell us everything from cars to vacations. The post How to Use Storytelling to Engage and Persuade Consumers appeared first on Marketing Insider Group.

4 Elements of Great Storytelling, Backed by Neuroscience

Contently

Recently, I sat down with The Big Think to talk about the lessons Contently co-founder Shane Snow and I cover in our new book, The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You. Content marketing is in a crisis.

11 Storytelling Lessons That Will Transform Your Content Marketing

Contently

For the past six years, I’ve been obsessed with understanding how storytelling can transform a business. While most people are looking for a magic solution or singular trick, the truth is that storytelling is an art and a science.

Emotion and Empathy: The Storytelling Keys to Content Marketing

Modern Marketing

People, of course, love storytelling. Well, storytelling is the very essence of content marketing. Strategic Storytelling. Storytelling helps content marketers: Sell or market. Great storytelling relies upon emotion. Storytelling can help with all of that.

How storytelling can shape the corporate brand and culture

Biznology

These excessive conditions provide the main impetus for the re-emergence of storytelling for inspiring, engaging and connecting to others. Storytelling is ageless and remains the most powerful form of persuasion. Storytelling describes a journey and is ideal for meaningful change.

5 (More) Secrets of Great Storytellers

Content Marketing Institute

Here’s a secret: Even the most seemingly effortless storytellers work for it – formal training, study of storytellers they admire, perfection through retelling, etc. Get their best advice to improve your brand’s storytelling.

Long-form Storytelling & Thought Leadership: A Content Marketing Success

ScribbleLive

Long-form storytelling is having a moment right now. I’ve written about long-form storytelling recently – from both brands and media – all to lead up to a bigger piece of content that I’m very excited to share with you. Storytelling is a powerful tool that brands can use to establish themselves as thought leaders. So, I wrote an in-depth piece called Without Long-form Storytelling, You Will Never Be A Thought Leader.

3 Storytelling Techniques to Improve Your B2B Content Marketing

KoMarketing Associates

Good storytelling is an art form. So – let’s dig into how to refine your writing with classic storytelling techniques: 1. What other storytelling techniques do you integrate into your content marketing strategy?

The Optometrist Storyteller

Marketing Insider Group

What’s Business Storyteller?” He’s an optometrist storyteller. The post The Optometrist Storyteller appeared first on B2B Marketing Insider. I lost my distance eyeglasses a couple of weeks ago. Figuring that they’d show up sooner or later, I forced myself to wander through a blurry world. However, when all hope of such a reunion vanished, I made an appointment to see a local optometrist. “Dr. is a big, gregarious guy.

5 Simple Ways to Use Storytelling in Your Marketing

Act-On

But if you mention storytelling to some business owners or marketing managers, you’ll often get a blank look in return. When many of us think of storytelling, we think movies, books, and big budget commercials ‒ projects that require massive budgets and big ad agencies and conference rooms full of “talent.” But … storytelling is actually one of the least expensive marketing tactics. Because storytelling is actually the oldest marketing tactic ever.

8 Exceptional Examples of Customer-Led Storytelling

ClearVoice

Customer-led storytelling is a creative strategy that’s buzzing in industry blogs as a top trend , but though it can be deployed to great effect, it’s hardly new. Here are eight brands that get customer-led storytelling right: 1. storytelling #marketing Click To Tweet.

8 Impressive Examples of Employee-Led Storytelling

ClearVoice

We recently did a feature on brands that are doing outstanding work in customer-led storytelling , but a related strategy is to tap employees to do the storytelling. Our fave brands doing employee-led #storytelling include @Sephora, @Salesforce, @Macys and.

Unlocking the Power of Employee Storytelling with Participation Marketing

Marketing Insider Group

The post Unlocking the Power of Employee Storytelling with Participation Marketing appeared first on Marketing Insider Group. 2018 must be the year that brands unleash employees-as-media. Some will criticize this approach, but it makes perfect sense in B2B marketing.

The Art of Storytelling [Video]

Marketing Insider Group

” This was one of the main points on “the art of storytelling” presented by Julie Roehm, Chief Storyteller at SAP at the Inbound Marketing Summit on April 3, 2013. Across the ages, brands have been using the art of storytelling to reach their audience.

The Science Behind the Power of Storytelling

Contently

The prince scams are a case study in the power of storytelling. In fact, as Maria Konnikova told Contently in an interview about the dark side of storytelling , intelligent people are the most vulnerable to investment fraud. Media Voices empathy Greater Good science Storytelling