Trending Sources

30 Seconds to Killer Storytelling Anytime, Anywhere

Type A Communications

March 2, 2017 by Carla Johnson I’ve written about how high-quality storytelling can take companies out of the commodity conundrum and actually help raise prices. Change Management Marketing Storytelling Carla Johnson Emma Coates Pixar Pixar Storytelling storytelling Type A Communications

Want to Raise Prices? Focus on Storytelling

Type A Communications

November 17, 2016 by Carla Johnson Storytelling still gets a bad rap. Storytelling Carla Johnson Digital Storytelling storytelling Type A CommunicationsCompanies – especially B2B – see it as soft. Execs don’t see it as something to do if. read more.

7 Storytelling Tips for Sales Teams

Type A Communications

Sales Storytelling Carla Johnson sales storytelling Type A CommunicationsOctober 25, 2016 by Carla Johnson The biggest beef I hear from sales teams or sales-driven organizations is that they can’t get people to pay attention, make decisions or quit. read more.

Lincoln Electric Changes Perception of Industry with Brand Storytelling

Type A Communications

July 7, 2015 Great storytelling starts with a narrative bigger than yourself. Brand Storytelling B2B Marketing content marketing storytellingBut getting buy-in for an approach to building an audience that’s unconventional isn’t easy for B2B marketers –. read more.

B2B Marketing Trends for 2016

Carla Johnson, Strategist, Speaker and Storyteller, Type A Communications B2B Marketing Trends for 2016 33 Manage the Customer Experience Leverage Technology to Manage the Overall Customer Experience Advanced B2B marketers will go beyond acquisition to include retention.

How to Tie ROI, KPIs and Other Metrics to Storytelling

Type A Communications

October 4, 2016 by Carla Johnson We hear about storytelling a lot, but what does it mean? And does branded storytelling actually work? And can you measure it? That was. read more.

5 Simple Ways to Use Storytelling in Your Marketing


But if you mention storytelling to some business owners or marketing managers, you’ll often get a blank look in return. When many of us think of storytelling, we think movies, books, and big budget commercials ‒ projects that require massive budgets and big ad agencies and conference rooms full of “talent.” But … storytelling is actually one of the least expensive marketing tactics. Because storytelling is actually the oldest marketing tactic ever.

Storytelling Gone Wild: The Key to Creating Viral Content

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. We discussed how to make your storytelling more viral by connecting with emotion.

Viral 107

Digital Storytelling: Powerful Insights from 14 Top Experts

Type A Communications

May 17, 2016 Storytelling is a skill that content marketers need to have, but it’s also something that they struggle with. Most marketers confuse digital storytelling with digital selling.

B2B Marketing Trends for 2016

Carla Johnson, Strategist, Speaker and Storyteller, Type A Communications B2B Marketing Trends for 2016 33 Manage the Customer Experience Leverage Technology to Manage the Overall Customer Experience Advanced B2B marketers will go beyond acquisition to include retention.

Presentations Need More Dragons: Corporate Storytelling Techniques

B2B Marketing Insider

The post Presentations Need More Dragons: Corporate Storytelling Techniques appeared first on Marketing Insider Group. Marketing Strategy Content creative content how-to powerpoint presentation storytelling presentations Storytelling

Wickedly Effective Storytelling: Exercise of the 5 Whys

Type A Communications

Brand Storytelling Content Marketing Content Strategy 5 Whys content marketing content mission content strategyFebruary 16, 2016 There’s one critical element that makes a great story a great story. Relevance. In working with hundreds of companies and even more marketers on how to become.

How to Use Storytelling to Engage and Persuade Consumers

B2B Marketing Insider

Storytelling is one of the oldest forms of persuasion. Nowadays, storytelling is used to sell us everything from cars to vacations. The post How to Use Storytelling to Engage and Persuade Consumers appeared first on Marketing Insider Group.

What’s Brand Storytelling and Why Do You Need It?

Type A Communications

August 11, 2016 Frustration. I’m hearing more of it and not just from marketers – but from executives as well. Conversations that used to be within the walls of marketing. read more.

B2B Marketing Trends for 2016

Carla Johnson, Strategist, Speaker and Storyteller, Type A Communications B2B Marketing Trends for 2016 33 Manage the Customer Experience Leverage Technology to Manage the Overall Customer Experience Advanced B2B marketers will go beyond acquisition to include retention.

How storytelling can shape the corporate brand and culture


These excessive conditions provide the main impetus for the re-emergence of storytelling for inspiring, engaging and connecting to others. Storytelling is ageless and remains the most powerful form of persuasion. Storytelling describes a journey and is ideal for meaningful change.

The Science Behind the Power of Storytelling


The prince scams are a case study in the power of storytelling. In fact, as Maria Konnikova told Contently in an interview about the dark side of storytelling , intelligent people are the most vulnerable to investment fraud. Media Voices empathy Greater Good science Storytelling

How to Use Storytelling for More Effective Content Marketing


Just one aspect of content marketing – storytelling – can make your website come alive, humanize B2B marketing content, attract visitors and expose the world to the value you provide. The following tips will help you to more effectively use storytelling as a marketing tool.

Storytelling Is Not a Strategy


and The Atlantic, in exchange for ambitious, interactive storytelling. Brands are ready to embrace the power of storytelling. The growth is promising, but it’s important to note that storytelling is not a strategy.

Storytelling: Use it to Control Your Buyer’s Mind?

The ROI Guy

Storytelling in sales and marketing has long been touted as effective, and we now have the science to prove why. According to a new study, when presented with a story, the storyteller and listeners brains actually synchronize – termed brain coupling.

4 Benefits Of Using Storytelling In Marketing

B2B Marketing Insider

Brand storytelling isn’t a new concept, as Susan Gunelius wrote back in 2013. Brands of all sizes realize the need to entertain their customers and prospects via the age-old method of storytelling.

How Emerson Made Science Sexy with Storytelling

Type A Communications

B2B Marketing Brand Storytelling Content Strategy content marketing Emerson Hank Green Kathy Button Bell February 23, 2015 One of my favorite quotes from marketing icons about B2B marketing is that it doesn’t mean “boring-to-boring.” And, while logically we know that doesn’t have to be.

6 Characteristics of Great Brand Storytelling

Type A Communications

Brand StorytellingJanuary 19, 2016 Supreme Court judges have interesting responsibilities, to say the least. In 1964, the Supreme Court heard the case Jacobellis v. The case was about a manager. read more.

Storytelling in Industrial Content Marketing

Industrial Marketing Today

If storytelling sounds too “Kumbaya” to you for hardcore industrial marketing and sales, then I suggest you read on for a fresh perspective. Content Marketing Industrial Lead Generation Inbound Marketing Industrial Marketing storytelling There is a very good reason centuries [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Why Data-Driven Storytelling is the Next Big Thing in Content Marketing


Data-driven storytelling. The Harvard Business Review predicts that data-driven storytelling is positioned to be the next big trend in content marketing. Data-driven storytelling leverages the growing availability of data sets to analyze and uncover new angles on stories.

The Long-form Storytelling Originators: Journalism Examples for Content Marketing Inspiration


Previously on this blog, I’ve identified three brands that are excelling at long-form storytelling : Red Bull, Casper and American Express. In fact, a lot of the long-form storytelling produced by the aforementioned brands are penned by hired journalists.

5 Storytelling Lessons From Game of Thrones

B2B Marketing Insider

It’s also an amazing opportunity to learn about the art of storytelling and apply that to your brand’s desire to connect with your own target audience. Mangiaforte shares these 5 Storytelling Lessons from Game of Thrones. Did you watch the Season 5 opener?

102 of the Most Inspiring Storytelling Quotes of All Time

Type A Communications

Brand Storytelling Content Strategy Abraham Lincoln B2B Marketing Beth Comstock Daniel H. February 2, 2016 Stories have been shared in every culture for millions of years – starting with rudimentary drawings by people who lived in caves – as a means of. read more.

How to Build Strong Brand Storytelling From the Inside Out

Type A Communications

In order for purpose (which is the foundation of brand storytelling) to be clear, companies have to understand the business that they’re really in. The same goes for your internal brand storytelling. B2B Marketing Brand Storytelling Employee Communications Human Resources

The Theory of Relativity and Brand Storytelling

Type A Communications

Brand Storytelling Content Strategy Marketing B2B Marketing content marketing content strategy marketing communications Marketing ROIJanuary 26, 2016 In 1905, a rather unknown German physicist named Albert Einstein published three papers about the theory of relativity.

The Rise Of Visual Storytelling

B2B Marketing Insider

How To Take Advantage Of Visual Storytelling. The post The Rise Of Visual Storytelling appeared first on B2B Marketing Insider. The social, mobile Web has disrupted businesses in more ways than most people realize.

Arcade Games and Interactive Storytelling Constraints


This post, Arcade Games and Interactive Storytelling Constraints , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Interactive storytelling doesn’t require super complex characters. Storytelling Inspiration

5 B2B Brands That “Get” Storytelling

It's All About Revenue

by Jesse Noyes | Tweet this Corporate storytelling is nothing new. As content marketing and brand journalism takes hold, better corporate storytelling examples have emerged, especially in B2B marketing where sales cycles are long and the need to engage an audience is pivotal.

How A CMO Uses Storytelling To Engage Audiences

It's All About Revenue

What we did talk about, however was things like storytelling, email, demand gen, data and more. Olenski : Storytelling has become a very popular and successful method to engage consumers. Jeremy Duerksen is CMO at Peaksware.

CMO 91

How 3 Top Brands Are Using Long-form Storytelling in their Content Marketing Strategies


More specifically, it’s non-fiction long-form storytelling that’s really having a moment right now. Long-form storytelling isn’t new, and it’s also not new to marketing.

Nine Arguments Against Business Storytelling

B2B Marketing Insider

I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism. 2) Storytelling is self-serving.

6 Elements Of Remarkable Storytelling

B2B Marketing Insider

Whether he knew it or not, my grandfather was a master storyteller. What’s interesting is that it’s these same elements of storytelling that capture and enrapture audiences of companies with which I work today: Structure : All stories should have a clear beginning, middle and end.

Building a B2B Brand Starts with Stories, Not Standards

Type A Communications

Branding Marketing Storytelling B2B B2B Marketing Chris Schermer digital marketing Schermer storytellingApril 20, 2017 by Chris Schermer As a B2B marketing agency, SCHERMER often gets asked to do “branding.”

Build 83

Storytelling Tips for B2B Content That Converts


Content Storytelling Content Creation Lead Generation Blog Blog Post Content Marketing Homepage B2B ResourcesIf you want to create B2B content that encourages a purchase or a lead conversion, you need to understand what makes certain stories successful.