Expert insights. Personalized for you.
In 2004, a Carnegie Mellon University study looked at the impact of empathetic storytelling. The second took a more narrative, storytelling approach where they profiled the children and told the story of their suffering. What makes storytelling so effective. MORE
Marketing is simply another form of storytelling. When you recognize that the best marketing methods are all about storytelling, then the channels you use to communicate that story become less important. When done right, digital marketing is simply digital storytelling. MORE
People, of course, love storytelling. Well, storytelling is the very essence of content marketing. Strategic Storytelling. Storytelling helps content marketers: Sell or market. What matters in storytelling and marketing is how you make people feel and what impression you leave them with. Great storytelling relies upon emotion. Marketing is a conversation, and conversations almost always include storytelling. Storytelling can help with all of that. MORE
What’s Business Storyteller?” He’s an optometrist storyteller. The post The Optometrist Storyteller appeared first on B2B Marketing Insider. I lost my distance eyeglasses a couple of weeks ago. Figuring that they’d show up sooner or later, I forced myself to wander through a blurry world. However, when all hope of such a reunion vanished, I made an appointment to see a local optometrist. “Dr. is a big, gregarious guy. MORE
If you’re reading this, then I think you probably get the value of brand storytelling. Storytelling has been a pillar of content marketing for some time, but stories aren’t just great for consumer audiences. Build a team of storytellers that are motivated and engaged. MORE
But, if we dig a little deeper into why empathy is so important, we can uncover one of the most effective tools in the world for connecting with people and driving results – storytelling. Storytelling is the art of drawing out empathy from both storyteller and audience. MORE
The post Presentations Need More Dragons: Corporate Storytelling Techniques appeared first on Marketing Insider Group. Marketing Strategy Content creative content how-to powerpoint presentation storytelling presentations StorytellingYou know, deep in your heart, what presentations lack. Free doughnuts, yes, but they are also devoid of excitement, clarity, and fun. MORE
Last week, I explored the first of the four elements of great storytelling: relatability. Unfortunately, it often doesn’t make for very good content or storytelling. The post Novelty: The Storytelling Element Your Brain Craves appeared first on Contently. MORE
And if you’d like to subscribe to our free email course on becoming a more powerful storyteller, you can sign up here ! A little while ago, my mother sent me an email with the subject line, “The Youngest Storyteller.” Thus, I’m excited to announce that Contently is going to release The Storytelling Edge on January 29, 2018! How to start using counter-intuitive storytelling techniques for every article, presentation, meeting, and negotiation. MORE
Storytelling is one of the oldest forms of persuasion. Nowadays, storytelling is used to sell us everything from cars to vacations. The post How to Use Storytelling to Engage and Persuade Consumers appeared first on Marketing Insider Group. Content Marketing Engage Consumers Persuade Consumers StorytellingGoing back to biblical times, the entire point of fables was to persuade the population to do the right thing. MORE
Whether he knew it or not, my grandfather was a master storyteller. What’s interesting is that it’s these same elements of storytelling that capture and enrapture audiences of companies with which I work today: Structure : All stories should have a clear beginning, middle and end. Mood : By focusing on mood, the storyteller can guide the emotions that they want to create. The post 6 Elements Of Remarkable Storytelling appeared first on B2B Marketing Insider. MORE
The post ‘Branding Moments’: What Can a Gorilla Playing the Drums Teach Us About Great Storytelling? Storytelling advertising UK videoIn 2015, Cadbury’s “Gorilla” was named the UK’s favorite ad of the last 60 years. MORE
When identity, values and experiences are core brand differentiators, storytelling becomes essential. The post The Role of Data and Storytelling in Marketing Transformation appeared first on Marketing Insider Group. Today’s decision makers don’t want a sales pitch. They want to hear your story and how it aligns with their own. When you tell that story well it gets audiences deeply invested, increasing the value of a product or service substantially. MORE
From ancient to modern times, storytelling has remained a constant throughout the evolution of the human race. The post The Importance of B2B Storytelling appeared first on Marketing Insider Group. Telling and listening to stories comes naturally to people across the globe. Stories in different forms get passed from one generation to another and exist across various channels in multiple iterations. There are simple, linear ones and stories […]. MORE
July 11, 2019 Storytelling is everywhere in your company, whether you realize it or not. The post 5 Missed Opportunities for Storytelling appeared first on Carla Johnson. Corporate Culture StorytellingMarketers are getting the hang of it in their own domain, but miss opportunities to tell stories behind the scenes in every company. Here are the top five that people miss most often: 1. Brand values Your values aren’t window dressing, they’re the ethos for. MORE
Visual storytelling brings ideas and personalities to life, while illuminating brand purpose. Here are nine tips from CMI’s Visual Storytelling Summit to help you tell better stories now (and free access to watch all the sessions). MORE
The post Storytelling Lessons from the Cheese Aisle appeared first on Carla Johnson. Marketing Storytelling storytellingApril 1, 2021 When I was growing up, the sophistication of my cheese palate was limited to bricks of Velveeta and jars of Cheese Wiz. MORE
Storytelling is a tried-and-true technique for building a brand, but it doesn’t go far without some type of emotional connection. Storytelling has long been known as a strong tool for both creating emotion and building brand loyalty. MORE
With a long career in sales and marketing, I’ve had direct experience of how persuasive storytelling can be. But storytelling is a useful tool not just for selling things. But storytelling as a tool for leadership and education in the workplace is often overlooked. MORE
I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism. In Storytelling: For And Against , a Content Director made cases for and against business storytelling. So, if your company wants to use the power of story to pull the wool over your customer’s eyes, don’t use storytelling. MORE
Great storytellers come from all sorts of places. And they’re telling stories in so many new ways that each day seems to add proof to Daniel Pink’s dramatic 2006 assertion : The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers – creative and holistic ‘right-brain’ thinkers whose abilities mark the fault line between who gets ahead and who doesn’t. storytelling Click To Tweet. storytelling Click To Tweet. MORE
That’s why social impact storytelling was one of the top content trends I presented in our State of Content Marketing 2021 trends webinar (which you can get on-demand here.). Social impact storytelling needs to be a part of your content strategy in 2021. MORE
It’s essential for compelling brand storytelling. The brand storytelling lessons I learned from this song go well beyond Collins’ personal hero’s journey. There’s yet another brand storytelling lesson you can draw from Collins’ perennial hit. It’s the element of surprise. MORE
The best companies today are great storytellers. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer. They may even make and sell great products. MORE
As Jonathan Gottschall writes in The Storytelling Animal , human beings are built for stories. We all have storytelling superpowers inside us, but as the pressures of life builds—tests, grades, jobs, mortgages, performance reviews—we lose sight of this instinctual skill. MORE
It’s clear many brands have a gross misunderstanding of the difference between fiction and nonfiction storytelling–and don’t. The post The Late, Great Storytelling Hoax (and How to Fix It) appeared first on Carla Johnson. MORE
Brand storytelling is gaining momentum in the marketing world, and with good reason. The post Brand Storytelling, Defined appeared first on Marketing Insider Group. Marketing Strategy Content Marketing StorytellingStories are scientifically proven to get a person’s attention. In fact, stories stimulate brain activity. When we read or hear plot points our neurons start firing—and not just in the part of the brain that controls the language center. But there’s a […]. MORE
Storytelling appears as a fundamental instrument to engage the leads in a narrative and direct them to the bottom of the funnel. Recently, for example, the trend is to use long-form storytelling. In this text, we will discuss: What is long-form storytelling? MORE
If storytelling sounds too “Kumbaya” to you for hardcore industrial marketing and sales, then I suggest you read on for a fresh perspective. Content Marketing Industrial Lead Generation Inbound Marketing Industrial Marketing storytelling There is a very good reason centuries [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. MORE
Long-form storytelling is having a moment right now. I’ve written about long-form storytelling recently – from both brands and media – all to lead up to a bigger piece of content that I’m very excited to share with you. Storytelling is a powerful tool that brands can use to establish themselves as thought leaders. So, I wrote an in-depth piece called Without Long-form Storytelling, You Will Never Be A Thought Leader. MORE
Cue data storytelling. The Rise of Data Storytelling. They care about a lot more—and you’ll be able to do that as data supports storytelling by bringing credibility and reliability to the message your PR content is putting out. All types of storytelling can possibly be extremely effective, but the fun part about data storytelling in particular is that a story based on a new dataset is inherently unique. The Impact of Data Storytelling. MORE
Comedians are compelling because they are storytellers. And if a good comedian can hold a crowd rapt for an hour or more with nothing but a microphone and some words, you should be able to do the same for your customers — with storytelling. Why You Need Storytelling. MORE
One of those is the endless pursuit brands have with being considered a great storyteller. And for those who are concerned about the lifecycle of their leads and their base, storytelling can be a captivating and effective way to keep audiences engaged. 6 storytelling myths in marketing. MORE
For some reason people don’t think that they’re good storytellers…even when faced with evidence to the contrary. The biggest barrier to storytelling is the irrational concept, “I have nothing interesting to say.”. The post The Accidental Storyteller appeared first on B2B Marketing Insider. A few years ago, I met a guy who described himself as a 20-year veteran of the apparel industry. MORE
That’s why emotions play a big role in storytelling. The post Storytelling in B2B Marketing appeared first on Content4Demand. Blog b2b marketing neuroscience psychology storytelling MORE
Storytelling is a human pastime, something we’ve been doing for thousands of years. With brand storytelling, you can create an emotional connection with your audience. So, how do you effectively implement and scale brand storytelling into your content strategy ? MORE
Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. 2) Why storytelling works: The Angel’s Cocktail. MORE
Storytelling Related Topics Marketing Insider Group
MARCH 24, 2021
Storytelling is a human pastime, something we’ve been doing for thousands of years. With brand storytelling, you can create an emotional connection with your audience. So, how do you effectively implement and scale brand storytelling into your content strategy ?
Marketing Insider Group
OCTOBER 11, 2018
Brand storytelling is gaining momentum in the marketing world, and with good reason. The post Brand Storytelling, Defined appeared first on Marketing Insider Group. Marketing Strategy Content Marketing StorytellingStories are scientifically proven to get a person’s attention. In fact, stories stimulate brain activity. When we read or hear plot points our neurons start firing—and not just in the part of the brain that controls the language center. But there’s a […].
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Carla Johnson
APRIL 1, 2021
The post Storytelling Lessons from the Cheese Aisle appeared first on Carla Johnson. Marketing Storytelling storytellingApril 1, 2021 When I was growing up, the sophistication of my cheese palate was limited to bricks of Velveeta and jars of Cheese Wiz.
Marketing Insider Group
DECEMBER 7, 2020
In 2004, a Carnegie Mellon University study looked at the impact of empathetic storytelling. The second took a more narrative, storytelling approach where they profiled the children and told the story of their suffering. What makes storytelling so effective.
Speaker: Mat Zucker, Partner, Prophet
The framework starts with your base brand story, tackles naming, nomenclature and voice and moves into content strategy and signature content including thought leadership, storytelling and content marketing.
Contently
MARCH 2, 2020
As Jonathan Gottschall writes in The Storytelling Animal , human beings are built for stories. We all have storytelling superpowers inside us, but as the pressures of life builds—tests, grades, jobs, mortgages, performance reviews—we lose sight of this instinctual skill.
Industrial Marketing Today
AUGUST 26, 2013
If storytelling sounds too “Kumbaya” to you for hardcore industrial marketing and sales, then I suggest you read on for a fresh perspective. Content Marketing Industrial Lead Generation Inbound Marketing Industrial Marketing storytelling There is a very good reason centuries [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
Contently
JANUARY 22, 2021
That’s why social impact storytelling was one of the top content trends I presented in our State of Content Marketing 2021 trends webinar (which you can get on-demand here.). Social impact storytelling needs to be a part of your content strategy in 2021.
Contently
MARCH 9, 2020
Last week, I explored the first of the four elements of great storytelling: relatability. Unfortunately, it often doesn’t make for very good content or storytelling. The post Novelty: The Storytelling Element Your Brain Craves appeared first on Contently.
Marketing Insider Group
JUNE 8, 2020
If you’re reading this, then I think you probably get the value of brand storytelling. Storytelling has been a pillar of content marketing for some time, but stories aren’t just great for consumer audiences. Build a team of storytellers that are motivated and engaged.
Sword and the Script
JANUARY 25, 2020
Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. 2) Why storytelling works: The Angel’s Cocktail.
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Marketing Insider Group
SEPTEMBER 1, 2020
It’s essential for compelling brand storytelling. The brand storytelling lessons I learned from this song go well beyond Collins’ personal hero’s journey. There’s yet another brand storytelling lesson you can draw from Collins’ perennial hit. It’s the element of surprise.
Content4Demand
APRIL 24, 2020
That’s why emotions play a big role in storytelling. The post Storytelling in B2B Marketing appeared first on Content4Demand. Blog b2b marketing neuroscience psychology storytelling
Carla Johnson
JULY 10, 2019
July 11, 2019 Storytelling is everywhere in your company, whether you realize it or not. The post 5 Missed Opportunities for Storytelling appeared first on Carla Johnson. Corporate Culture StorytellingMarketers are getting the hang of it in their own domain, but miss opportunities to tell stories behind the scenes in every company. Here are the top five that people miss most often: 1. Brand values Your values aren’t window dressing, they’re the ethos for.
Seismic
MARCH 4, 2021
The best companies today are great storytellers. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer. They may even make and sell great products.
FMG Suite
FEBRUARY 2, 2021
Marketing is simply another form of storytelling. When you recognize that the best marketing methods are all about storytelling, then the channels you use to communicate that story become less important. When done right, digital marketing is simply digital storytelling.
Content Marketing Institute
DECEMBER 16, 2020
Visual storytelling brings ideas and personalities to life, while illuminating brand purpose. Here are nine tips from CMI’s Visual Storytelling Summit to help you tell better stories now (and free access to watch all the sessions).
Marketing Insider Group
MAY 13, 2020
With a long career in sales and marketing, I’ve had direct experience of how persuasive storytelling can be. But storytelling is a useful tool not just for selling things. But storytelling as a tool for leadership and education in the workplace is often overlooked.
RockContent
NOVEMBER 24, 2016
Long-form storytelling is having a moment right now. I’ve written about long-form storytelling recently – from both brands and media – all to lead up to a bigger piece of content that I’m very excited to share with you. Storytelling is a powerful tool that brands can use to establish themselves as thought leaders. So, I wrote an in-depth piece called Without Long-form Storytelling, You Will Never Be A Thought Leader.
Marketing Insider Group
SEPTEMBER 25, 2017
From ancient to modern times, storytelling has remained a constant throughout the evolution of the human race. The post The Importance of B2B Storytelling appeared first on Marketing Insider Group. Telling and listening to stories comes naturally to people across the globe. Stories in different forms get passed from one generation to another and exist across various channels in multiple iterations. There are simple, linear ones and stories […].
RockContent
FEBRUARY 8, 2021
Storytelling is a tried-and-true technique for building a brand, but it doesn’t go far without some type of emotional connection. Storytelling has long been known as a strong tool for both creating emotion and building brand loyalty.
Marketing Insider Group
JUNE 20, 2016
The post Presentations Need More Dragons: Corporate Storytelling Techniques appeared first on Marketing Insider Group. Marketing Strategy Content creative content how-to powerpoint presentation storytelling presentations StorytellingYou know, deep in your heart, what presentations lack. Free doughnuts, yes, but they are also devoid of excitement, clarity, and fun.
ClearVoice
DECEMBER 29, 2020
One of those is the endless pursuit brands have with being considered a great storyteller. And for those who are concerned about the lifecycle of their leads and their base, storytelling can be a captivating and effective way to keep audiences engaged. 6 storytelling myths in marketing.
RockContent
JULY 9, 2020
Storytelling appears as a fundamental instrument to engage the leads in a narrative and direct them to the bottom of the funnel. Recently, for example, the trend is to use long-form storytelling. In this text, we will discuss: What is long-form storytelling?
Contently
DECEMBER 20, 2017
And if you’d like to subscribe to our free email course on becoming a more powerful storyteller, you can sign up here ! A little while ago, my mother sent me an email with the subject line, “The Youngest Storyteller.” Thus, I’m excited to announce that Contently is going to release The Storytelling Edge on January 29, 2018! How to start using counter-intuitive storytelling techniques for every article, presentation, meeting, and negotiation.
Contently
MARCH 31, 2021
The post ‘Branding Moments’: What Can a Gorilla Playing the Drums Teach Us About Great Storytelling? Storytelling advertising UK videoIn 2015, Cadbury’s “Gorilla” was named the UK’s favorite ad of the last 60 years.
Oracle
MAY 31, 2019
People, of course, love storytelling. Well, storytelling is the very essence of content marketing. Strategic Storytelling. Storytelling helps content marketers: Sell or market. What matters in storytelling and marketing is how you make people feel and what impression you leave them with. Great storytelling relies upon emotion. Marketing is a conversation, and conversations almost always include storytelling. Storytelling can help with all of that.
BenchmarkONE
APRIL 1, 2020
Comedians are compelling because they are storytellers. And if a good comedian can hold a crowd rapt for an hour or more with nothing but a microphone and some words, you should be able to do the same for your customers — with storytelling. Why You Need Storytelling.
Marketing Insider Group
AUGUST 22, 2015
I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism. In Storytelling: For And Against , a Content Director made cases for and against business storytelling. So, if your company wants to use the power of story to pull the wool over your customer’s eyes, don’t use storytelling.
Marketing Insider Group
MAY 29, 2015
For some reason people don’t think that they’re good storytellers…even when faced with evidence to the contrary. The biggest barrier to storytelling is the irrational concept, “I have nothing interesting to say.”. The post The Accidental Storyteller appeared first on B2B Marketing Insider. A few years ago, I met a guy who described himself as a 20-year veteran of the apparel industry.
Marketing Insider Group
AUGUST 19, 2019
When identity, values and experiences are core brand differentiators, storytelling becomes essential. The post The Role of Data and Storytelling in Marketing Transformation appeared first on Marketing Insider Group. Today’s decision makers don’t want a sales pitch. They want to hear your story and how it aligns with their own. When you tell that story well it gets audiences deeply invested, increasing the value of a product or service substantially.
Marketing Insider Group
AUGUST 8, 2015
What’s Business Storyteller?” He’s an optometrist storyteller. The post The Optometrist Storyteller appeared first on B2B Marketing Insider. I lost my distance eyeglasses a couple of weeks ago. Figuring that they’d show up sooner or later, I forced myself to wander through a blurry world. However, when all hope of such a reunion vanished, I made an appointment to see a local optometrist. “Dr. is a big, gregarious guy.
Contently
JULY 10, 2019
Cue data storytelling. The Rise of Data Storytelling. They care about a lot more—and you’ll be able to do that as data supports storytelling by bringing credibility and reliability to the message your PR content is putting out. All types of storytelling can possibly be extremely effective, but the fun part about data storytelling in particular is that a story based on a new dataset is inherently unique. The Impact of Data Storytelling.
Content Marketing Institute
JUNE 1, 2018
Great storytellers come from all sorts of places. And they’re telling stories in so many new ways that each day seems to add proof to Daniel Pink’s dramatic 2006 assertion : The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers – creative and holistic ‘right-brain’ thinkers whose abilities mark the fault line between who gets ahead and who doesn’t. storytelling Click To Tweet. storytelling Click To Tweet.
Carla Johnson
JUNE 18, 2020
It’s clear many brands have a gross misunderstanding of the difference between fiction and nonfiction storytelling–and don’t. The post The Late, Great Storytelling Hoax (and How to Fix It) appeared first on Carla Johnson.
Marketing Insider Group
JUNE 14, 2016
Storytelling is one of the oldest forms of persuasion. Nowadays, storytelling is used to sell us everything from cars to vacations. The post How to Use Storytelling to Engage and Persuade Consumers appeared first on Marketing Insider Group. Content Marketing Engage Consumers Persuade Consumers StorytellingGoing back to biblical times, the entire point of fables was to persuade the population to do the right thing.
Marketing Insider Group
JULY 6, 2015
Whether he knew it or not, my grandfather was a master storyteller. What’s interesting is that it’s these same elements of storytelling that capture and enrapture audiences of companies with which I work today: Structure : All stories should have a clear beginning, middle and end. Mood : By focusing on mood, the storyteller can guide the emotions that they want to create. The post 6 Elements Of Remarkable Storytelling appeared first on B2B Marketing Insider.
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