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Storytelling
Act-On
OCTOBER 11, 2017
Having a background in storytelling concepts, principles and tactics can inform your marketing. Content Marketing Marketing Life Marketing Strategy digital storytelling storytelling storytelling content
Storytelling Related Topics 
Brand Storytelling, Defined
Marketing Insider Group
OCTOBER 11, 2018
Brand storytelling is gaining momentum in the marketing world, and with good reason. The post Brand Storytelling, Defined appeared first on Marketing Insider Group. Marketing Strategy Content Marketing Storytelling
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How to Use the Power of Storytelling in B2B Ads
Act-On
JULY 20, 2017
Create greater impact in your B2B advertising with powerful storytelling strategies. B2B Marketing Content Marketing b2b ads b2b advertising b2b content marketing b2b storytelling storytelling content
The Role of Data and Storytelling in Marketing Transformation
Marketing Insider Group
AUGUST 19, 2019
When identity, values and experiences are core brand differentiators, storytelling becomes essential. The post The Role of Data and Storytelling in Marketing Transformation appeared first on Marketing Insider Group. Today’s decision makers don’t want a sales pitch.
Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise
Speaker: Mat Zucker, Partner, Prophet
The framework starts with your base brand story, tackles naming, nomenclature and voice and moves into content strategy and signature content including thought leadership, storytelling and content marketing.
Introducing ‘The Storytelling Edge’
Contently
DECEMBER 20, 2017
And if you’d like to subscribe to our free email course on becoming a more powerful storyteller, you can sign up here ! A little while ago, my mother sent me an email with the subject line, “The Youngest Storyteller.” Voices Storytelling
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Presentations Need More Dragons: Corporate Storytelling Techniques
Marketing Insider Group
JUNE 20, 2016
The post Presentations Need More Dragons: Corporate Storytelling Techniques appeared first on Marketing Insider Group. Marketing Strategy Content creative content how-to powerpoint presentation storytelling presentations Storytelling
Storytelling in Industrial Content Marketing
Industrial Marketing Today
AUGUST 26, 2013
If storytelling sounds too “Kumbaya” to you for hardcore industrial marketing and sales, then I suggest you read on for a fresh perspective. Content Marketing Industrial Lead Generation Inbound Marketing Industrial Marketing storytelling There is a very good reason centuries [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
Why Data Storytelling Is Essential for the Modern PR Strategy
Contently
JULY 10, 2019
Cue data storytelling. The Rise of Data Storytelling. They care about a lot more—and you’ll be able to do that as data supports storytelling by bringing credibility and reliability to the message your PR content is putting out. The Impact of Data Storytelling.
The Accidental Storyteller
Marketing Insider Group
MAY 29, 2015
For some reason people don’t think that they’re good storytellers…even when faced with evidence to the contrary. The biggest barrier to storytelling is the irrational concept, “I have nothing interesting to say.”.
The Importance of B2B Storytelling
Marketing Insider Group
SEPTEMBER 25, 2017
From ancient to modern times, storytelling has remained a constant throughout the evolution of the human race. The post The Importance of B2B Storytelling appeared first on Marketing Insider Group. Telling and listening to stories comes naturally to people across the globe. Stories in different forms get passed from one generation to another and exist across various channels in multiple iterations. There are simple, linear ones and stories […].
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Nine Arguments Against Business Storytelling
Marketing Insider Group
AUGUST 22, 2015
I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism. 2) Storytelling is self-serving.
4 Elements of Great Storytelling, Backed by Neuroscience
Contently
JANUARY 5, 2018
Recently, I sat down with The Big Think to talk about the lessons Contently co-founder Shane Snow and I cover in our new book, The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You. Content marketing is in a crisis.
Storytelling in the Age of the Connected Customer
Marketing Insider Group
OCTOBER 17, 2018
The post Storytelling in the Age of the Connected Customer appeared first on Marketing Insider Group. How content with a focus on experiences and emotional marketing can keep customers connected and create advocates for your brand. Today’s healthcare landscape is rapidly changing.
11 Storytelling Lessons That Will Transform Your Content Marketing
Contently
FEBRUARY 12, 2018
For the past six years, I’ve been obsessed with understanding how storytelling can transform a business. While most people are looking for a magic solution or singular trick, the truth is that storytelling is an art and a science.
4 Secrets of Great Storytellers
Content Marketing Institute
JUNE 1, 2018
Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. What’s your story?
4 Benefits Of Using Storytelling In Marketing
Marketing Insider Group
FEBRUARY 25, 2016
Brand storytelling isn’t a new concept, as Susan Gunelius wrote back in 2013. Brands of all sizes realize the need to entertain their customers and prospects via the age-old method of storytelling.
The Three Whats of Storytelling
Marketing Insider Group
JUNE 20, 2015
You were likely the victim of a storyteller that ignored the three whats. The next time this happens, understand that you fell victim to a storyteller who didn’t prepare the three whats of storytelling. You were drawn into the story but its ending left you unsatisfied.
How To Start B2B Storytelling
The Brit Agency
FEBRUARY 15, 2020
Storytelling should be the beating heart of inbound Marketing. In fact, storytelling in marketing is really nothing new. As humans we are drawn to connect with and remember good stories.
How Curiosity Makes Brand Storytelling Come to Life
Marketing Insider Group
SEPTEMBER 12, 2018
The post How Curiosity Makes Brand Storytelling Come to Life appeared first on Marketing Insider Group. When we’re putting together a marketing team, we look for experience. We want people—whether internal hires or an agency team—to have an understanding of our business.
6 Elements Of Remarkable Storytelling
Marketing Insider Group
JULY 6, 2015
Whether he knew it or not, my grandfather was a master storyteller. What’s interesting is that it’s these same elements of storytelling that capture and enrapture audiences of companies with which I work today: Structure : All stories should have a clear beginning, middle and end.
How to Use Storytelling to Engage and Persuade Consumers
Marketing Insider Group
JUNE 14, 2016
Storytelling is one of the oldest forms of persuasion. Nowadays, storytelling is used to sell us everything from cars to vacations. The post How to Use Storytelling to Engage and Persuade Consumers appeared first on Marketing Insider Group.
How storytelling can shape the corporate brand and culture
Biznology
DECEMBER 19, 2016
These excessive conditions provide the main impetus for the re-emergence of storytelling for inspiring, engaging and connecting to others. Storytelling is ageless and remains the most powerful form of persuasion. Storytelling describes a journey and is ideal for meaningful change.
Brand Storytelling: Using Authenticity to Build Customer Relationships
Modern Marketing
FEBRUARY 14, 2020
Storytelling is an innate part of human connection. Brands can leverage the power of storytelling to create deeper relationships with customers and share unique perspectives from individuals and company leadership alike. What is brand storytelling and why is it important?
Long-form Storytelling & Thought Leadership: A Content Marketing Success
ScribbleLive
NOVEMBER 24, 2016
Long-form storytelling is having a moment right now. I’ve written about long-form storytelling recently – from both brands and media – all to lead up to a bigger piece of content that I’m very excited to share with you. Storytelling is a powerful tool that brands can use to establish themselves as thought leaders. So, I wrote an in-depth piece called Without Long-form Storytelling, You Will Never Be A Thought Leader.
The Optometrist Storyteller
Marketing Insider Group
AUGUST 8, 2015
What’s Business Storyteller?” He’s an optometrist storyteller. The post The Optometrist Storyteller appeared first on B2B Marketing Insider. I lost my distance eyeglasses a couple of weeks ago. Figuring that they’d show up sooner or later, I forced myself to wander through a blurry world. However, when all hope of such a reunion vanished, I made an appointment to see a local optometrist. “Dr. is a big, gregarious guy.
7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns
Single Grain
AUGUST 23, 2019
The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. What Is Storytelling?
5 Simple Ways to Use Storytelling in Your Marketing
Act-On
MARCH 14, 2017
But if you mention storytelling to some business owners or marketing managers, you’ll often get a blank look in return. When many of us think of storytelling, we think movies, books, and big budget commercials ‒ projects that require massive budgets and big ad agencies and conference rooms full of “talent.” But … storytelling is actually one of the least expensive marketing tactics. Because storytelling is actually the oldest marketing tactic ever.
5 (More) Secrets of Great Storytellers
Content Marketing Institute
MARCH 29, 2019
Here’s a secret: Even the most seemingly effortless storytellers work for it – formal training, study of storytellers they admire, perfection through retelling, etc. Get their best advice to improve your brand’s storytelling.
Emotion and Empathy: The Storytelling Keys to Content Marketing
Modern Marketing
MAY 31, 2019
People, of course, love storytelling. Well, storytelling is the very essence of content marketing. Strategic Storytelling. Storytelling helps content marketers: Sell or market. Great storytelling relies upon emotion. Storytelling can help with all of that.
3 Storytelling Techniques to Improve Your B2B Content Marketing
KoMarketing Associates
MARCH 26, 2019
Good storytelling is an art form. So – let’s dig into how to refine your writing with classic storytelling techniques: 1. What other storytelling techniques do you integrate into your content marketing strategy?
The Art of Storytelling [Video]
Marketing Insider Group
MAY 2, 2013
” This was one of the main points on “the art of storytelling” presented by Julie Roehm, Chief Storyteller at SAP at the Inbound Marketing Summit on April 3, 2013. Across the ages, brands have been using the art of storytelling to reach their audience.
The Science of Storytelling
Kaon
JANUARY 4, 2016
4 Benefits Of Using Storytelling In Marketing. The Kaon v-Brief® interactive storytelling application, communicates your unique value story through a variety of real-world scenarios that solve a customers’ business challenge.
Unlocking the Power of Employee Storytelling with Participation Marketing
Marketing Insider Group
MARCH 6, 2018
The post Unlocking the Power of Employee Storytelling with Participation Marketing appeared first on Marketing Insider Group. 2018 must be the year that brands unleash employees-as-media. Some will criticize this approach, but it makes perfect sense in B2B marketing.
The Science Behind the Power of Storytelling
Contently
NOVEMBER 10, 2016
The prince scams are a case study in the power of storytelling. In fact, as Maria Konnikova told Contently in an interview about the dark side of storytelling , intelligent people are the most vulnerable to investment fraud. Media Voices empathy Greater Good science Storytelling
3 Weird But Effective Storytelling Techniques to Improve Your Content
Cortex
AUGUST 30, 2019
Why Storytelling? brand storytelling Mindshare Brand Experience
A Storytelling Approach to Internal Communications
Marketing Insider Group
JANUARY 8, 2018
The post A Storytelling Approach to Internal Communications appeared first on Marketing Insider Group. At most companies, internal communications is broken. Emails that no one reads, fliers pinned to bulletin boards no one notices, and all hands meetings in which the entire audience is checking social media on their phones. Why won’t employees pay attention? Why do they complain about company culture, but never participate in it to make […].
The Long-form Storytelling Originators: Journalism Examples for Content Marketing Inspiration
ScribbleLive
OCTOBER 26, 2016
Previously on this blog, I’ve identified three brands that are excelling at long-form storytelling : Red Bull, Casper and American Express. In fact, a lot of the long-form storytelling produced by the aforementioned brands are penned by hired journalists.
8 Exceptional Examples of Customer-Led Storytelling
ClearVoice
SEPTEMBER 12, 2019
Customer-led storytelling is a creative strategy that’s buzzing in industry blogs as a top trend , but though it can be deployed to great effect, it’s hardly new. Here are eight brands that get customer-led storytelling right: 1. storytelling #marketing Click To Tweet.
6 Examples of Genius Brand Storytelling You Have to See
Marketing Insider Group
MAY 15, 2017
The post 6 Examples of Genius Brand Storytelling You Have to See appeared first on Marketing Insider Group. If you haven’t figured out how to tell your brand’s story well, you’re missing out on the huge revenue-boosting potential of your content marketing efforts.
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