Storytelling

Act-On

Having a background in storytelling concepts, principles and tactics can inform your marketing. Content Marketing Marketing Life Marketing Strategy digital storytelling storytelling storytelling content

Brand Storytelling, Defined

Marketing Insider Group

Brand storytelling is gaining momentum in the marketing world, and with good reason. The post Brand Storytelling, Defined appeared first on Marketing Insider Group. Marketing Strategy Content Marketing StorytellingStories are scientifically proven to get a person’s attention. In fact, stories stimulate brain activity. When we read or hear plot points our neurons start firing—and not just in the part of the brain that controls the language center. But there’s a […].

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Brand Storytelling Lessons from Phil Collins’ “In the Air Tonight”

Marketing Insider Group

It’s essential for compelling brand storytelling. The brand storytelling lessons I learned from this song go well beyond Collins’ personal hero’s journey. There’s yet another brand storytelling lesson you can draw from Collins’ perennial hit. It’s the element of surprise.

How to Use the Power of Storytelling in B2B Ads

Act-On

Create greater impact in your B2B advertising with powerful storytelling strategies. B2B Marketing Content Marketing b2b ads b2b advertising b2b content marketing b2b storytelling storytelling content

Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

The framework starts with your base brand story, tackles naming, nomenclature and voice and moves into content strategy and signature content including thought leadership, storytelling and content marketing.

Proof of The ROI of Storytelling in Marketing?

Marketing Insider Group

But, if we dig a little deeper into why empathy is so important, we can uncover one of the most effective tools in the world for connecting with people and driving results – storytelling. Storytelling is the art of drawing out empathy from both storyteller and audience. As I said in Mean People Suck , we can use the power of storytelling to truly get what we want in life and in business. Storytelling is one of the most powerful methods available for getting results.

How One B2B CMO Focused Her Company On Storytelling

Marketing Insider Group

If you’re reading this, then I think you probably get the value of brand storytelling. Storytelling has been a pillar of content marketing for some time, but stories aren’t just great for consumer audiences. She’s a highly-regarded marketing leader, and she totally gets why storytelling matters. As CMO of Jones, Lang, and Lasalle (JLL), she focused on creating compelling stories and stacking her team with gifted storytellers. Storytelling Eclipses Promotion.

The Importance of B2B Storytelling

Marketing Insider Group

From ancient to modern times, storytelling has remained a constant throughout the evolution of the human race. The post The Importance of B2B Storytelling appeared first on Marketing Insider Group. Telling and listening to stories comes naturally to people across the globe. Stories in different forms get passed from one generation to another and exist across various channels in multiple iterations. There are simple, linear ones and stories […].

5 Missed Opportunities for Storytelling

Carla Johnson

July 11, 2019 Storytelling is everywhere in your company, whether you realize it or not. The post 5 Missed Opportunities for Storytelling appeared first on Carla Johnson. Corporate Culture StorytellingMarketers are getting the hang of it in their own domain, but miss opportunities to tell stories behind the scenes in every company. Here are the top five that people miss most often: 1. Brand values Your values aren’t window dressing, they’re the ethos for.

Presentations Need More Dragons: Corporate Storytelling Techniques

Marketing Insider Group

The post Presentations Need More Dragons: Corporate Storytelling Techniques appeared first on Marketing Insider Group. Marketing Strategy Content creative content how-to powerpoint presentation storytelling presentations StorytellingYou know, deep in your heart, what presentations lack. Free doughnuts, yes, but they are also devoid of excitement, clarity, and fun.

Novelty: The Storytelling Element Your Brain Craves

Contently

Last week, I explored the first of the four elements of great storytelling: relatability. Unfortunately, it often doesn’t make for very good content or storytelling. The post Novelty: The Storytelling Element Your Brain Craves appeared first on Contently. Storytelling neuroscienceWhen I was a sophomore in high school, my entire physics class aced the quiz on hand-cranked electricity.

The Role of Data and Storytelling in Marketing Transformation

Marketing Insider Group

When identity, values and experiences are core brand differentiators, storytelling becomes essential. The post The Role of Data and Storytelling in Marketing Transformation appeared first on Marketing Insider Group. Today’s decision makers don’t want a sales pitch. They want to hear your story and how it aligns with their own. When you tell that story well it gets audiences deeply invested, increasing the value of a product or service substantially.

Long-form Storytelling & Thought Leadership: A Content Marketing Success

RockContent

Long-form storytelling is having a moment right now. I’ve written about long-form storytelling recently – from both brands and media – all to lead up to a bigger piece of content that I’m very excited to share with you. Storytelling is a powerful tool that brands can use to establish themselves as thought leaders. So, I wrote an in-depth piece called Without Long-form Storytelling, You Will Never Be A Thought Leader.

Introducing ‘The Storytelling Edge’

Contently

And if you’d like to subscribe to our free email course on becoming a more powerful storyteller, you can sign up here ! A little while ago, my mother sent me an email with the subject line, “The Youngest Storyteller.” Thus, I’m excited to announce that Contently is going to release The Storytelling Edge on January 29, 2018! How to start using counter-intuitive storytelling techniques for every article, presentation, meeting, and negotiation.

5 Simple Ways to Use Storytelling in Your Marketing

Act-On

But if you mention storytelling to some business owners or marketing managers, you’ll often get a blank look in return. When many of us think of storytelling, we think movies, books, and big budget commercials ‒ projects that require massive budgets and big ad agencies and conference rooms full of “talent.” But … storytelling is actually one of the least expensive marketing tactics. Because storytelling is actually the oldest marketing tactic ever.

Emotion and Empathy: The Storytelling Keys to Content Marketing

Modern Marketing

People, of course, love storytelling. Well, storytelling is the very essence of content marketing. Strategic Storytelling. Storytelling helps content marketers: Sell or market. What matters in storytelling and marketing is how you make people feel and what impression you leave them with. Great storytelling relies upon emotion. Marketing is a conversation, and conversations almost always include storytelling. Storytelling can help with all of that.

How Great Leaders Use Storytelling to Activate Empathy in Their Teams

Marketing Insider Group

With a long career in sales and marketing, I’ve had direct experience of how persuasive storytelling can be. But storytelling is a useful tool not just for selling things. But storytelling as a tool for leadership and education in the workplace is often overlooked. Smart leaders understand how to use storytelling to teach, to bring teams together, and to persuade people to do what they want them to by harnessing the power of empathy. Storytelling and Empathy.

What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]

Sword and the Script

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. 2) Why storytelling works: The Angel’s Cocktail. In his 17-minute presentation for TEDx, The Magical Science of Storytelling , he walks the audience through several stories that trigger an “Angel’s Cocktail” of brain chemicals. The post What is Storytelling?

Nine Arguments Against Business Storytelling

Marketing Insider Group

I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism. In Storytelling: For And Against , a Content Director made cases for and against business storytelling. So, if your company wants to use the power of story to pull the wool over your customer’s eyes, don’t use storytelling.

Storytelling in Industrial Content Marketing

Industrial Marketing Today

If storytelling sounds too “Kumbaya” to you for hardcore industrial marketing and sales, then I suggest you read on for a fresh perspective. Content Marketing Industrial Lead Generation Inbound Marketing Industrial Marketing storytelling There is a very good reason centuries [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

The Accidental Storyteller

Marketing Insider Group

For some reason people don’t think that they’re good storytellers…even when faced with evidence to the contrary. The biggest barrier to storytelling is the irrational concept, “I have nothing interesting to say.”. The post The Accidental Storyteller appeared first on B2B Marketing Insider. A few years ago, I met a guy who described himself as a 20-year veteran of the apparel industry.

The Optometrist Storyteller

Marketing Insider Group

What’s Business Storyteller?” He’s an optometrist storyteller. The post The Optometrist Storyteller appeared first on B2B Marketing Insider. I lost my distance eyeglasses a couple of weeks ago. Figuring that they’d show up sooner or later, I forced myself to wander through a blurry world. However, when all hope of such a reunion vanished, I made an appointment to see a local optometrist. “Dr. is a big, gregarious guy.

Storytelling in B2B Marketing

Content4Demand

That’s why emotions play a big role in storytelling. The post Storytelling in B2B Marketing appeared first on Content4Demand. Blog b2b marketing neuroscience psychology storytellingMarketers are learning what neuroscientists have known for some time: Even in business situations, buyers respond to narrative—especially narrative that invokes an emotional response. It makes perfect sense. Businesspeople don’t stop being humans when they start working.

Data Storytelling: How to Win Serious Media Coverage

B2B PR Sense

Data and storytelling are probably two words that you wouldn't expect to go together. Data storytelling can be a key way to turn dry facts into exciting stories -- a transformation that could win high-tier media coverage for your brand. What is Data Storytelling?

Neuroscience and Storytelling: What Content Marketers Can Learn

DivvyHQ

Content Marketing Tips & How-Tos brain characters content emotion engagement hero's journey imagination listening marketing neuroscience protagonist Research stories storytelling techniques villain

How to use long-form storytelling in your marketing strategy

RockContent

Storytelling appears as a fundamental instrument to engage the leads in a narrative and direct them to the bottom of the funnel. Recently, for example, the trend is to use long-form storytelling. In this text, we will discuss: What is long-form storytelling? How can you apply long-form storytelling in your company? What is long-form storytelling? When we talk about long-form storytelling, it is clear that we are referring to a more extensive content format.

Why Data Storytelling Is Essential for the Modern PR Strategy

Contently

Cue data storytelling. The Rise of Data Storytelling. They care about a lot more—and you’ll be able to do that as data supports storytelling by bringing credibility and reliability to the message your PR content is putting out. All types of storytelling can possibly be extremely effective, but the fun part about data storytelling in particular is that a story based on a new dataset is inherently unique. The Impact of Data Storytelling.

Standing Out in the Crowded Content Marketing World with Visual Storytelling

DivvyHQ

To stand out in your prospects’ crowded inbox, though, you may need to take a page out of Madison Avenue’s playbook.the page about visual storytelling. The role of content marketing is to deliver value, not interrupt consumers with spam calls, junk mail, or even catchy ads.

6 Elements Of Remarkable Storytelling

Marketing Insider Group

Whether he knew it or not, my grandfather was a master storyteller. What’s interesting is that it’s these same elements of storytelling that capture and enrapture audiences of companies with which I work today: Structure : All stories should have a clear beginning, middle and end. Mood : By focusing on mood, the storyteller can guide the emotions that they want to create. The post 6 Elements Of Remarkable Storytelling appeared first on B2B Marketing Insider.

4 Secrets of Great Storytellers

Content Marketing Institute

Great storytellers come from all sorts of places. And they’re telling stories in so many new ways that each day seems to add proof to Daniel Pink’s dramatic 2006 assertion : The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers – creative and holistic ‘right-brain’ thinkers whose abilities mark the fault line between who gets ahead and who doesn’t. storytelling Click To Tweet. storytelling Click To Tweet.

How to Use Storytelling to Engage and Persuade Consumers

Marketing Insider Group

Storytelling is one of the oldest forms of persuasion. Nowadays, storytelling is used to sell us everything from cars to vacations. The post How to Use Storytelling to Engage and Persuade Consumers appeared first on Marketing Insider Group. Content Marketing Engage Consumers Persuade Consumers StorytellingGoing back to biblical times, the entire point of fables was to persuade the population to do the right thing.

The Three Whats of Storytelling

Marketing Insider Group

You were likely the victim of a storyteller that ignored the three whats. The next time this happens, understand that you fell victim to a storyteller who didn’t prepare the three whats of storytelling. Without understanding it, storytellers risk taking their audiences on aimless journeys. Sometimes storytellers understand their purpose, yet it’s so self-serving that the audience sees no relevance.

Storytelling in the Age of the Connected Customer

Marketing Insider Group

The post Storytelling in the Age of the Connected Customer appeared first on Marketing Insider Group. How content with a focus on experiences and emotional marketing can keep customers connected and create advocates for your brand. Today’s healthcare landscape is rapidly changing.

Aging 204

Storytelling for B2B Brands

Bluetext

In recent years, leading branding firms and marketers have used brand storytelling to create interactive and empathetic experiences for users throughout their purchase journey. Although popular with many B2C companies, brand storytelling in the B2B world is not only possible but encouraged!

11 Storytelling Lessons That Will Transform Your Content Marketing

Contently

For the past six years, I’ve been obsessed with understanding how storytelling can transform a business. While most people are looking for a magic solution or singular trick, the truth is that storytelling is an art and a science. Contently co-founder Shane Snow and I recently wrote a book called The Storytelling Edge revealing all of our research and guidance— check it out here.

4 Benefits Of Using Storytelling In Marketing

Marketing Insider Group

Brand storytelling isn’t a new concept, as Susan Gunelius wrote back in 2013. Brands of all sizes realize the need to entertain their customers and prospects via the age-old method of storytelling. The post 4 Benefits Of Using Storytelling In Marketing appeared first on Marketing Insider Group. And just as Gunelius wrote back in 2013, “the opportunities to tell stories as part of direct and indirect brand marketing initiatives have become a […].

Content Marketing and the Power of Emotion in Storytelling

Modern Marketing

What drives good storytelling? Of course, everyone loves a good story, and storytelling itself is the best and more effective means of communication. Using storytelling as your tool, you can establish your identity, build trust, share information, and influence opinions. Good storytelling hits the right emotional triggers, as does good marketing. Content marketing tells the story of your brand.