Marketing Websites Related Topics 
Marketing Insider Group
DECEMBER 9, 2024
An SEO content calendar is a strategic plan that outlines the content creation schedule for your website. It makes sure that your website always has fresh, optimized content that appeals to both users and search engines. A content calendar makes it easier to manage deadlines and ensure timely delivery. Image source Need Organization?
Marketing Insider Group
MAY 31, 2023
In modern B2B marketing, a vibrant, engaging website isn’t just a bonus, it’s a necessity. A great website drives customer engagement, builds brand credibility, and can help foster a community around your products or services. To help get you started, here are 9 proven practices to propel organic website traffic.
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Marketing Insider Group
APRIL 10, 2023
Largely because they don’t track the source of their website’s traffic and leads sources. I have seen this so often: a founder launches an amazing product, builds a great website, hires a sales team, and then hires a social media intern. We sought to answer: what are the top sources of traffic and leads on your website?
Marketing Insider Group
NOVEMBER 29, 2022
Redesigning a website can be a major task, but in many cases, it’s necessary for your site to survive and thrive. Visitors can assess your website’s visual appeal in as little as 50 milliseconds. A poorly designed website doesn’t only lead to a negative user experience—it can also reduce your organization’s return on investment (ROI).
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It helps the website owner gain insight to understand their audience better. A properly functioning site search solution is one of the most critical yet underutilized tools available to eCommerce merchandisers. Working to match site visitors with the relevant content they need improves and personalizes the user experience.
Marketing Insider Group
FEBRUARY 12, 2024
It’s 2024, and if you think website UX isn’t a big deal, think again. Back in the day, website UX was pretty straightforward. So, what is your website UX like? The Evolution of Website UX Technology has been sprinting forward like it’s trying to win an Olympic gold.
Webbiquity
JUNE 4, 2024
How have the primary drivers of B2B website traffic changed, particularly search and social media? Overall, B2B website visits were up 42% in the most recent 10-month period compared the months before COVID. How do those trends vary between different segments like enterprise software, B2B professional services, and B2B healthcare?
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges? But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently.
Speaker: Dawn Colossi, CMO, FocusVision
So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. A shift is occurring for B2B Marketers. We were measured by the number of leads we generate. Over time, we’ve become much better at measuring conversion rates and lead quality.
Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group
Chances are, you’re under the gun to convert more leads from your website. In this webinar, she'll discuss how to make your website more customer-centric. You'll walk away with insights and examples from effective B2B websites, including: What “customer-centric” really means (and what it doesn’t!). But how do you go about this?
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On average, seven out of ten online shoppers utilize a website's search bar. Website owners not using their search bars to their full capabilities are missing out on prime opportunities to boost their conversion.
Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift
Humanizing their experience on your website. The world of financial services is shifting as clients demand online experiences that feel similar to those in B2C. What’s the key to meeting their expectations? By personalizing your client’s online experience, your firm can build more trust and value into every interaction.
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With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data By submitting (..)
Advertiser: ZoomInfo
By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return.
Speaker: Jen Dewar, CEO of Jalydew
Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. Enter: conversion rate optimization (CRO).
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