Martech

AUGUST 16, 2024

Many businesses found early success with marketing automation platforms. But as marketing needs evolve, a question arises: Is it time for a change? Sign up today to learn how to future-proof your marketing automation and unlock new opportunities. The post Could your marketing automation be doing more?

Marketing Automation Services 122

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 122

Act-On

AUGUST 9, 2024

Marketing works hard to deliver them, which is why it’s so discouraging to hear things like: We need more leads from marketing… We’re spending way too much time chasing down leads who aren’t ready to buy… Our sales targets are unrealistic, given the quality of the leads we’re getting… And it’s not from a lack of trying.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation CRM Lead Ranking 130

Stevens & Tate

JANUARY 29, 2025

Enter Product Events Marketing Automation a game-changing approach that streamlines event promotion, attendee engagement, and follow-up processes. In this article, well explore how automation tools can transform your product events, making them more impactful and measurable. What is Product Events Marketing Automation?

Marketing Automation Services 96

Marketing Automation Services Event Marketing Marketing Automation Marketing AI 96

Marketing Insider Group

JUNE 17, 2025

AI won’t replace marketers. Marketing Automation That Feels Human You know those old-school automated campaigns that read like they were written by a robot raised on spreadsheets? Modern marketing automation knows your birthday, your favorite color, and how often you abandon carts when pizza is on sale.

Enterprise Management 278

Enterprise Management Marketing Management CRM Trends 278

Act-On

MAY 27, 2025

Marketing automation allows you to segment customers by industry and automatically trigger onboarding emails or product education journeys. For example, if youre a marketing automation company and some of your customers struggle with email marketing, let them tell you that.

Marketing Automation Services 182

Marketing Automation Services Work Management Marketing Management Automation 182

Act-On

APRIL 18, 2025

Comparing two of the biggest names in marketing automation means finding a lot more similarities than differences. Pardot, now Salesforces Marketing Cloud Account Engagement, and Marketo, now Adobe Marketo Engage, are both legacy platforms acquired by tech behemoths. Pardot typically requires a full-time admin to administer.

Marketo 130

Marketo Marketing Automation Services Budget Programs Lead Scoring 130

Martech

AUGUST 26, 2024

Prompt: What are essential platforms for my marketing stack? Do I need a ABM tool, data warehouse, data cleansing tool, marketing automation , BI tool and web analytics tool? Answer: The platforms you mentioned are indeed important components of a comprehensive marketing technology stack.

Account Based Marketing 117

Account Based Marketing Startups Marketing Automation Services ABM 117

Act-On

SEPTEMBER 18, 2024

And to really ensure your HIPAA compliance… Choose a HIPAA-compliant marketing automation platform Marketing automation platforms use your audience data (like demographics and website behaviors) to segment and personalize your marketing campaigns. Double-check before you waste time evaluating features.

Marketing Automation Services 130

Marketing Automation Services Enterprise Management Work Management Marketing Management 130

Act-On

AUGUST 2, 2024

Building a SSOT for marketing typically involves aggregating data from multiple sources in a cloud-based data warehouse or data lake , and then layering a user interface on top. Finding a single source of truth in marketing is crucial for staying aligned in day-to-day operations.

Ideal Customer Profiles 130

Ideal Customer Profiles Marketing Automation Services Work Management Paid Search Agency 130

Act-On

SEPTEMBER 16, 2024

And even fewer marketers can bear the idea of making changes to their key martech platforms, especially when it comes to something as integral as a marketing automation platform. In that case, it’s a clear sign that you may need to consider a different marketing automation platform.

Marketing Automation Services 147

Marketing Automation Services Marketing Budget Work Management Budget Programs 147

Martech

OCTOBER 14, 2024

Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives. Familiarize yourself with tools such as CRM systems, marketing automation platforms (like Marketo or HubSpot), and analytics tools. Marketo, Mailchimp). Hootsuite, Buffer).

Marketing Budget 114

Marketing Budget Marketing Automation Services Allocation Work Management 114

Zoominfo

AUGUST 27, 2024

Marketers can segment audiences based on detailed firmographic, technographic, and intent data to run highly effective, personalized campaigns. ZoomInfo Marketing offers account-based marketing (ABM) and multi-channel outreach tools that help businesses engage with the right prospects at the right time.

Marketing Automation Services 130

Marketing Automation Services Marketing Management Ideal Customer Profiles Marketing AI 130

Martech

MARCH 28, 2025

Marketing automation platforms (MAPs) are vital tools for many marketing organizations, and like many complex software applications, teams will face challenges before, during and after their deployment. A full-featured marketing automation is also a sizable investment. MAP market challenges 1. Processing.

Marketing Automation Services 103

Marketing Automation Services Marketing Management Multi-Channel Vendors 103

Martech

SEPTEMBER 24, 2024

Dig deeper: Email marketing strategy: A marketer’s guide 2. Doubling revenue must include investment in marketing automation Marketing automation — which includes journeys, triggers and transactional email messages — has always performed better than promotional messages.

Budget Programs 127

Budget Programs Marketing Budget Paid Search Agency Advertising Agencies 127

Martech

SEPTEMBER 25, 2024

Marketing automation is the most replaced martech application For the fifth year in a row, the MarTech Replacement Survey found marketing automation platforms (MAPs) were the most-replaced application in the martech stack. Dig deeper: Download the 2024 MarTech Replacement Survey. Source: 2024 MarTech Replacement Survey.

Work Management 114

Work Management Cost Marketing Automation Services Marketing Management 114

Martech

DECEMBER 9, 2024

Then 2024 was the year of genAIs integration into marketing automation solutions. Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages.

Ethics 122

Ethics Marketing & Strategy Touchpoints Marketing Automation Services 122

Martech

JULY 11, 2024

For marketers, this presents a dilemma: reducing investment in tools could potentially hamper performance. Additionally, legacy marketing automation providers have increased costs for additional contacts and seats, leveraging their entrenched position due to established workflows, integrations and customizations.

Marketing Automation Services 102

Marketing Automation Services Marketing Management SMS Deliverability 102

Act-On

JULY 3, 2025

By understanding the benefits of these automated interactions, email marketers can fine-tune their reporting, optimize deliverability, and build more accurate engagement strategies. Join analyst Peter O’Neill and Act-On CMO Jeff Day on July 15 at 8:30 a.m.

Deliverability 130

Deliverability Phishing Privacy Protection Click Rate 130

Webbiquity

JANUARY 23, 2025

This skill lets them spot opportunities for cross-selling, identify the most effective marketing channels, and create more targeted messaging based on customer behavior patterns. Mastering Marketing Automation Tools Marketing teams need to manage multiple campaigns, audiences, and channels simultaneously.

Lead Ranking 152

Lead Ranking Work Management Marketing Automation Services Paid Search Agency 152

Zoominfo

OCTOBER 9, 2024

From robust data management capabilities to seamless integrations with CRM and marketing automation tools, the solutions covered in this roundup offer the features and functionality needed to streamline your ABM process and achieve better results.

Enterprise Management 130

Enterprise Management Marketing Automation Services Work Management Marketing Management 130

Webbiquity

NOVEMBER 25, 2024

Marketing Automation HubSpot HubSpot’s Starter Customer Platform is the all-in-one solution that makes it easy for founders to find and win customers from day one. It includes the Starter edition of HubSpot’s six core products for marketing, sales, and customer service — all powered by HubSpot’s Smart CRM.

Marketing Automation Services 195

Marketing Automation Services Work Management Marketing Management Budget Programs 195

Martech

JULY 26, 2024

Integrated CRM : Deploy sophisticated CRM systems such as Salesforce or Microsoft Dynamics to streamline customer data management and enhance marketing automation. Comprehensive marketing automation : Leverage platforms like HubSpot or Marketo for end-to-end marketing automation, from lead nurturing to campaign management.

Marketing AI 129

Marketing AI CMS Development Enterprise Management Industry CMS 129

Schubert B2B

OCTOBER 17, 2024

Marketing Automation and Lead Nurturing Automation is the name of the game. Marketing automation platforms handle the heavy lifting, sending perfectly-timed emails 4. Offer them content that positions you as the expert, and you’ll earn their trust without lifting a finger (well, almost).

Account Based Marketing 115

Account Based Marketing Trends B2B Marketing B2B 115

Martech

NOVEMBER 25, 2024

SendGrid) and marketing automation platforms (e.g., MAPs (marketing automation platforms) : Automation sequences, drip campaigns, audience segmentation. With a similar mindset, some CFOs choose to consolidate various email systems, such as newsletter platforms (e.g., MailChimp), transactional systems (e.g.,

Budget Programs 119

Budget Programs Enterprise Management Marketing Automation Services Work Management 119

Martech

OCTOBER 10, 2024

Among the topics we cover in this 12-minute episode: What marketers will look for from marketing automation platforms in the future. The varied applications of AI in marketing organizations. Why Juliette thinks authenticity will be a focal point for marketers in 2025. Email: Business email address Sign me up!

CMO 129

CMO Marketing Automation Services Paid Search Agency Customer Surveys 129

Webbiquity

MARCH 31, 2025

Utilizing Marketing Automation Is your team struggling to manage inbox overload while still delivering personalized experiences? Marketing automation might be your silver bullet. Companies embracing automation often see a rise in sales productivity. Consistent data-driven testing ensures youre maximizing results.

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Marketing Insider Group

APRIL 11, 2023

Once you have a strong email list, professional copywriters and digital marketing strategists will find the best opportunities to increase: Clicks Email opens Traffic Conversions Want to learn how your email list can generate a 4300% ROI? Watch the short video on email marketing below.

Marketing Automation Services 355

Marketing Automation Services Marketing Budget Paid Search Agency Service 355

illumin

JUNE 15, 2025

Key aspects of Martech include: data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools.

Marketing Automation Services 103

Marketing Automation Services Ad Exchange Cost per Acquisition SEM 103

Zoominfo

DECEMBER 6, 2024

Openprise integrates with popular CRM and marketing automation systems. Key Features Automated data cleansing and enrichment. Integration with CRM and marketing automation systems. Leadspace identifies high-potential prospects and delivers actionable intelligence to sales and marketing teams.

Efficiency 130

Efficiency Enterprise Management Marketing Automation Services Sales Qualified Leads 130

Marketing Insider Group

OCTOBER 23, 2024

From automated content creation to audience segmentation, artificial intelligence is simplifying the marketing process on social media platforms. Features of AI in Social Media Marketing Automation: AI allows for the automation of repetitive tasks like content scheduling, customer responses, and reporting.

Marketing AI 176

Marketing AI Paid Content Social Media Social Marketing 176

Martech

JANUARY 21, 2025

There are three main themes to the Spring 2025 Salesforce updates: Using AI to improve the efficiency and effectiveness of marketing, including uses for Agentforce (of course) and multilanguage content support in Account Engagement. Better data management and streamlined workflows. Increased control and visibility.

Marketing Automation Services 121

Marketing Automation Services API Landing Pages Deliverability 121

Martech

NOVEMBER 4, 2024

Marketing operations manager: Focuses on optimizing marketing processes and managing technology tools to improve efficiency. Marketing data analyst: Analyzes data from various marketing channels to provide insights and recommendations for strategy.

Marketing Automation Services 115

Marketing Automation Services Best Practices Work Management Marketing Management 115

Act-On

MAY 23, 2025

eBook Using Marketing Automation to Boost Customer Retention Learn More Co-create Content That Places the Spotlight on Your Customer Your customers are experts in their fields, making them the perfect partners for co-creating thought leadership. eBook Using Marketing Automation to Boost Customer Retention Learn More

Loyalty 130

Loyalty Ideal Customer Profiles Ad Building Brand Identity 130

Martech

JULY 18, 2024

It’s all contributing to what I call “marketing analysis paralysis,” and you can recognize the signs and symptoms such as: Pushing priorities quarter after quarter leading to low employee morale as the development team’s work stalls, decreasing motivation and productivity.

Work Management 117

Work Management Marketing Management Marketing Automation Services CMS Development 117

Salesforce Marketing Cloud

OCTOBER 30, 2024

How can my marketing team start with AI? What marketing automation can be achieved with AI? Rodrigo Daniel García Santander Solution Architect at Orange Digital Question 5: What marketing automation can be achieved with AI? AI is reaching a maturity phase. What does “trusted AI” actually mean?

Work Management 111

Work Management Marketing Management Planning Paid Search Agency 111