Why Is Marketing Automation Maturity Still Woeful?

The Point

Almost 5 years ago, our agency conducted a survey to determine whether B2B companies were getting maximum value from their investment in marketing automation. Why does marketing automation as a whole continue to suffer from gross underutilization?

Why Marketing Automation Customers are Migrating Downstream

The Point

Over at the Modern Marketing Blog , Steve Earl offers his theory as to why enterprise marketers choose to switch to a different marketing platform. In the broader market, however, our agency’s experience tells a different story.

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How Marketing Automation Makes Businesses Smarter

Act-On

Today's advanced marketing automation platforms can become a company's primary engagement tool when integrated with their website, social media accounts, CRM, and a host of other applications. Marketing Automation

5 Key Differences Between Email Marketing and Marketing Automation

Act-On

Do you need an email marketing solution or a marketing automation platform? Here are 5 factors to better understand the difference between email service providers and marketing automation.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

10 B2B Marketing Automation Trends For Your 2021 B2B Marketing Strategy

KoMarketing Associates

B2B marketing automation is booming. It pervades every major area of B2B marketing and shows no signs of slowing down. And when we look back to the B2B marketing automation trends we outlined last year , it’s impressive how far we’ve come in just one year.

Why do Marketers Switch Marketing Automation Solutions?

Modern Marketing

When speaking with leading enterprise marketers who chose to re-platform, many expressed the need to change their marketing automation system due to issues with vendor support, price, performance, scalability and sometimes their own ability (or inability) to work with IT.

25 Killer Marketing Automation Stats (Pssst! They’re New Ones!)

Act-On

Forget what you heard about marketing automation of the past, check out these brand-spanking-new marketing automation stats. Marketing Automation adopting marketing automation b2b Marketing automation marketing automation marketing automation adoption marketing automation platform marketing automation vs esp marketing roi

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Why Modern Marketers Must Embrace Marketing Automation

Modern Marketing

Marketing technology continues to evolve, with a new tool or platform debuting seemingly each week. While marketers seek to provide benefits or value for your digital transformation or marketing strategy, it can hard to pinpoint what you need — and how exactly to go about it, due to having so many options to choose from. This leaves you with a dilemma: either expand your marketing talent pool or invest further in technology. What Marketing Automation Can Take On.

3 Marketing Automation Use Cases for Insurance Brokerages

Act-On

Read this blog to learn three simple and effective marketing automation use cases for your insurance brokerage. Marketing Automation Marketing Strategy

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Do More with Tactile Marketing Automation

Modern Marketing

Modern marketing is a digital sea teeming with messages. Audiences find themselves bombarded with thousands of marketing messages every day, and you, as a digital marketer, are constantly jostling and fighting for attention. Tactile marketing automation can help. It involves physical marketing offers being triggered by audience behaviors. What does it have in common with digital marketing? Marketing Automation Modern Marketing Resources

Email marketing or marketing automation?

ClickZ

30-second summary: Even though marketing automation has grown businesses and revolutionized industries, it is not for everyone. Then, you need to review your sales process to see how your company can benefit from marketing automation. While marketing automation sounds great, it is not for everyone. So, email marketing may be the solution for your company. Email marketing is becoming more and more viable as marketers incorporate it into campaigns.

The Benefits of Marketing Automation for Wealth Management

Act-On

Learn how wealth management marketers can leverage diverse audience segments through personalized messaging to generate, nurture, and convert leads in a multi-channel marketing ecosystem. Financial Services Industry Marketing Automation benefits of marketing automation marketing automation Wealth management

What Is Email Marketing Automation and Why Does It Matter?

Marketing Insider Group

Email marketing is still one of the most effective ways of reaching your customers. Furthermore, email marketing automation means that after some initial setup, this form of marketing is mostly “hands-off,” giving you more time to spend on creative thinking and building relationships.

The Business Case for Marketing Automation

Act-On

Learn how marketing automation can improve your marketing team’s efficiency and performance and drive ROI across your organization. Marketing Automation Sales and Marketing Alignment

Case 133

6 Ways Marketing Automation Is Evolving for CMOs

Modern Marketing

As a CMO, your job is to be ready for every marketing development. Unfortunately, turnover for marketing jobs is increasing. One survey revealed that the average tenure of a marketing CMO is less than four years, and burnout is the number one cause.

Building an Effective B2B Marketing Automation Strategy

Act-On

Maximize your investment with these tips for building and implementing a B2B marketing automation strategy. Marketing Automation

Report: 19 Experts on the State of Marketing Automation

The Point

Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. The guide features insights, projections, and opinions on current challenges, opportunities, and trends from 19 B2B marketing experts and practitioners, including leading executives from Marketo, Oracle, SiriusDecisions, and Forrester Research. DGR) What were the biggest changes/challenges for B2B marketers in 2017? (HS)

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8 Marketing Automation Best Practices to Maximize Your Campaign Efforts

Modern Marketing

Marketing automation allows digital marketing teams to do more with less. But how can a marketer make the most of their marketing automation efforts? These eight practices give a framework teams can use when planning out their campaigns in order to ensure that they use automation properly and to their best effect: Set Goals. By knowing that, you can understand how you can help them, offer solutions to their problems, and thus better market to them.

The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) But “segmented prospect email followup sequence design and automation,” while a more accurate label for the category, certainly isn’t as catchy. Here are 14 of the best marketing automation tools based on their popularity with reviewers.

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What Are the Benefits of Marketing Automation?

Act-On

Read this blog to learn the benefits of marketing automation and how investing in one of these platforms can help you move past basic email marketing. Marketing Automation

A Glimpse into the Future of Marketing Automation: 5 Trends to Pay Attention to

Modern Marketing

Marketing automation is becoming a must-have due to how it allows marketing teams to widen the scope and scale of their projects and how they can get more done with less resources. Find out " 6 Reasons You Need Marketing Automation."

HubSpot – Marketing Automation

Industrial Marketing Today

HubSpot is a great “marketing-in-a-box” solution for those getting started with inbound marketing. It is a good fit for companies with a one-person marketing department or a small staff. The dashboard provides you with a quick … HubSpot – Marketing Automation Read More » The post HubSpot – Marketing Automation by Achinta Mitra appeared first on Industrial Marketing Today. HubSpot Marketing Automation Toolkit

3 Types of Vendor Reports When You Need Marketing Automation

Act-On

Marketing automation reports can be a great source of info when looking for the right vendor. Marketing Automation Reports & Analytics analyst report crowd sourced report marketing automation reports research

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Improving Business Productivity with Marketing Automation

Webbiquity

Marketers have access to a wide variety of business productivity tools to help them simplify their day-to-day tasks. But the vast array of marketing tools available doesn’t necessarily make their work any easier. How can businesses really increase productivity using marketing technology (martech) tools? This is where marketing automation comes in. What is “Marketing Automation” (Really)? Scope of Digital Marketing.

Benefits of Marketing Automation for Insurers

Act-On

Insurance companies in all verticals have diverse audience segments that require highly tailored and customized messaging to generate, nurture, and convert leads in a multi-channel marketing ecosystem. Financial Services Industry Marketing Automation insurance lead conversion list segmentation marketing automation marketing personalization

The 3 Most Common Barriers to Marketing Automation Success, Solved

Act-On

These easy solutions will help you overcome the most common barriers to success marketers face when implementing marketing automation. Marketing Automation

Marketing Automation Fundamentals for Agencies

Act-On

Read this blog to learn how marketing automation can grow your agency by providing the tools you need to build and execute amazing customer journeys and lifecycle marketing campaigns. Lead Management Marketing Strategy Multi-Channel Marketing

Agency 114

Want Better Marketing Automation Results? Think Outside the Inbox

Act-On

When most of us think of marketing automation, we think of email. Automated emails, also called “drip emails,” “drip campaigns,” or “auto-responders,” are the backbone of marketing automation. Marketing automation works, and it works extremely well. And yet, using email is really only Marketing Automation 101. It’s time we all thought outside the box with marketing automation. When does automation come into play?

How Financial Institutions Can Build Trust Using Marketing Automation

Act-On

Marketing automation for financial institutions helps build trust and guide their customers on a personalized path toward brighter financial futures.

Trust 160

How to Calculate Marketing Automation’s ROI for Manufacturers

Act-On

Marketing Automation Marketing Strategy

ROI 143

The 14 Best Marketing Automation Tools for Your Business

Optinmonster

Are you feeling bogged down by some of the more tedious tasks in your marketing strategy? Fortunately, when it comes to marketing automation tools, you’ve got options. We’re going to look at: What Is Marketing Automation ? Why Use Marketing Automation Tools ?

The Key Benefits of Marketing Automation

Act-On

If you’re considering strengthening your MarTech stack, marketing automation is a powerful tool that can help you attract more prospects and win more deals. Demand and Lead Generation Marketing Automation

Marketing Automation for Insurance Policyholder Retention

Act-On

Read this blog to learn how marketing automation can equip you with everything you need to boost policyholder retention. Corporate

Top 10 marketing automation tools every marketer must have

ClickZ

Artificial intelligence (AI) and machine learning (ML) are playing a significant part in bolstering marketing automation technology and helping to drive adoption of the technology among companies. How can marketers free up their time to focus on more important aspects, do you ask?

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Marketing Automation Hacks

ANNUITAS

B2B marketers are always pressed for time. Marketers build strategies, run programs, manage technologies and teams, so how do we make the most of our time? Marketing Automation Platforms (MAPs) are often referred to as the “Swiss Army Knife” of technology. Modern marketers use MAPs to help streamline processes, reduce errors during production and there are a million and one hacks to make the most of this technology.

How Marketing Automation Can Generate More Summer Relaxation

Act-On

Use marketing automation to set-it-and-forget-it and free up time and energy to do things more fun than tedious marketing tasks! Marketing Automation Marketing Life Marketing Strategy adopting marketing automation marketing automation marketing automation adoption