Infographic: The State of Marketing Automation Maturity

The Point

Are most B2B companies getting maximum value from their investment in marketing automation? A recent industry survey by Spear Marketing Group suggests: no. The post Infographic: The State of Marketing Automation Maturity appeared first on The Point.

25 Killer Marketing Automation Stats (Pssst! They’re New Ones!)

Act-On

Forget what you heard about marketing automation of the past, check out these brand-spanking-new marketing automation stats.

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Trending Sources

Online Marketing Automation

Salesfusion

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Top 10 Marketing Automation Mistakes

The Point

It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Is Marketing Automation Right for Every Company?

The Point

For those of us who work in and around the technology every day, it can seem like marketing automation is already pervasive. Analyst David Raab reports that for companies under $5 Million in revenue, marketing automation penetration is a miserly 5 percent.

Are Agencies the Future of Marketing Automation?

The Point

It’s always been obvious that agencies were a sensible channel for marketing automation vendors to pursue, but I’m beginning to wonder whether agencies might turn out to be the primary channel for such systems, excepting only direct sales to large enterprises.

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Marketing Leader’s Guide to Marketing Automation Personalisation

Tomorrow People

Marketing AutomationUnlock the power of the intelligent and personal.

3 Major Marketing Automation Misconceptions

ANNUITAS

I recently had a conversation with a budding marketer about my experience with a leading marketing automation platform, and when discussing its robust capabilities was asked, “So, will this program create infographics for us to send out?”

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation

The simplicity of Marketing Automation & Big Data?

Tomorrow People

How modern marketers can achieve greater success today with the help of marketing automation. Marketing Automation

6 Success Factors for Adopting Marketing Automation

Act-On

Are you getting ready to implement marketing automation? Marketing automation is not rocket science, but it does take strategy, planning, and preparation to make it work well and meet your company’s expectations. Congratulations!

Marketing Automation Consultation

Salesfusion

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Marketing Automation Still a Work-in-Progress for Most B2B Firms

Act-On

Act-On and Econsultancy have just completed a joint study on the state of B2B marketing automation, and the conclusions that the study drew need to be understood by all B2B marketers, whether or not they are using marketing automation.

Are You Killing Creativity with Marketing Automation?

Marketing Insider Group

Marketing automation allows us to scale mundane tasks–like sending emails–so we can reach a much larger audience more efficiently. This process allows marketers to provide timely responses and distribute relevant content more effectively than ever before.

Avoid these 10 Marketing Automation Rookie Mistakes

Modern Marketing

If your company is considering marketing automation or you have recently implemented it, you are not alone. According to The State of the Marketing Technology Industry , only 3% of businesses surveyed use one of the four most common marketing automation systems.

Are 70% of Marketing Automation Users Unhappy? Well, Not Exactly

Customer Experience Matrix

A recent piece in TechCrunch quoted me as saying that “almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software.” Answers came from 159 marketing automation users.

How to Add a Personal Touch to Your Marketing Automation

Act-On

The days of “one size fits all” marketing are over. Most of us (successfully or not) are really trying to achieve the one to one marketing ideal that Don Peppers and Martha Rogers wrote about more than 20 years ago. And that’s largely thanks to marketing automation.

Ultimate Marketing Automation Statistics and More Marketing Automation News

Modern Marketing

The term " marketing automation " is very much in vogue today among marketers the world over. More marketers than ever before are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness.

The One Marketing Automation Guide You’ll Ever Need?

The Point

Research company TrustRadius just published their new edition of the “Buyer’s Guide to Marketing Automation Software,” and it’s a doozy. And, as we marketers like to say, there’s more: • A primer on marketing automation for those new to the space.

The Mystery of Marketing Automation. Solved

Modern Marketing

Marketing automation is one of the great recent developments of our industry. Not only is everyone talking about it, but more and more companies and marketers are trying to use it. The mystery of marketing automation. solved from Oracle Marketing Cloud.

Sales and Marketing Automation

Salesfusion

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5 Reasons Why Businesses Are Failing With Marketing Automation

Marketing Insider Group

5 reasons why businesses are failing with marketing automation and how you can take a no-fail approach instead Marketing automation has transformed the world of marketing. In fact, Google searches for marketing automation alone have reached an all-time high, showing that search volume for marketing automation has been growing at huge incremental rates. Marketing Strategy marketing automation marketing automation fails

8 Steps to Guarantee Marketing Automation Success

Modern Marketing

EmailMonday gathered an impressive list of statistics about marketing automation usage and its relevance for businesses in 2016 and beyond. • Approximately 11 times more B2B organizations are now using marketing automation compared to those in 2011 (SiriusDecisions).

What is Marketing Automation?

Salesfusion

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Why CEOs Say Yes to Marketing Automation

Act-On

From the CEO's point of view, marketing automation's benefits roll up into one main good thing: increased revenue. Marketing Automation integrated marketing automation marketing automation marketing automation adoption Marketing Automation Fundamentals marketing automation software

How Marketing Automation Changed My (Sales) Life

Salesfusion

The post How Marketing Automation Changed My (Sales) Life appeared first on Salesfusion. Marketing Automation Sales and Marketing Sales Sales Pain Points

Want to Do Marketing Automation? Do These 6 Things First

Act-On

Do they include launching a marketing automation program? But be aware you’ve got a lot of work to do before you buy marketing automation software, much less schedule your first campaign. You see, if you want marketing automation to work, you’ll need to set up a few things first. Marketing automation runs on data. Data quality has always been the bedrock of marketing. Marketing automation is effective, but it’s not magic.

These 6 Marketing Automation Statistics Show Where Marketers Really Are

Modern Marketing

Marketing automation is a core technology that all marketers, especially B2B marketers need to implement to connect with prospects and generate the right leads for their sales team. The time of scattershot marketing, or even broadcast marketing, is long past.

Marketing Automation is More Than a Fancy Email Machine

Modern Marketing

Marketing automation is one of those terms that could have a variety of meanings, but the most obvious one is not really what it means. The tool that is called a marketing automation platform is not strictly about automating your marketing.

4 Marketing Automation Must-Haves For Beginners

ANNUITAS

When I think about starting my career in marketing automation, I think of the complete confusion of how everything should be setup. This wasn’t just for our marketing team — it included our CRM admins, the sales team, communications and so many other parties.

Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

The only real question about free, open source marketing automation from Mautic is what took so long. The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time.

The Best Marketing Automation Software

Salesfusion

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4 Steps to Get Started with Marketing Automation

Act-On

But when it comes to marketing automation – if you know what to plan for and what to expect, it doesn’t have to be so painful. What is it you want marketing automation to achieve for you? Do make it clear that people are opting-in to receive your marketing messages.

Marketing Automation is More than Email

Salesfusion

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Marketing Automation's Unhappy Users: Trouble in Paradise?

Customer Experience Matrix

As I mentioned in last week''s post , I’m writing a paper on stages of marketing automation deployment. The premise of the paper and Webinar is marketing automation has a problem: clients who don’t move beyond basic email functions are unhappy.

The marketing automation crystal ball - 3 future predictions

Tomorrow People

Smart marketers are now thinking about what’s ahead in the field of marketing automation. Marketing AutomationHere are our predictions on what the future holds.

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Which (If Any) Marketing Automation Platform Is Right for You?

Act-On

Automation is moving into all aspects of our personal and working lives, from our appliances to our communications, to, yes, our cars. In recent years, automation has had a big impact on another endeavor ‒ marketing. Here it is, 2017, and we don’t get around in flying cars.

The Importance of Marketing Automation in Your Modern Marketing Future

Modern Marketing

We asked global experts to provide their thoughts on the future of modern marketing and several of them highlighted marketing automation as the key to success in the future. Modern marketers will focus on their conversion rates in 2016. Marketing Automation

Adding Marketing Automation to Your Inbound Strategy

Salesfusion

The post Adding Marketing Automation to Your Inbound Strategy appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Nurture Marketing

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