Act-On and Econsultancy have just completed a joint study on the state of B2B marketing automation, and the conclusions that the study drew need to be understood by all B2B marketers, whether or not they are using marketing automation. MORE
5 reasons why businesses are failing with marketing automation and how you can take a no-fail approach instead Marketing automation has transformed the world of marketing. In fact, Google searches for marketing automation alone have reached an all-time high, showing that search volume for marketing automation has been growing at huge incremental rates. Marketing Strategy marketing automation marketing automation fails MORE
Are most B2B companies getting maximum value from their investment in marketing automation? A recent industry survey by Spear Marketing Group suggests: no. The post Infographic: The State of Marketing Automation Maturity appeared first on The Point. MORE
We asked global experts to provide their thoughts on the future of modern marketing and several of them highlighted marketing automation as the key to success in the future. Modern marketers will focus on their conversion rates in 2016. Marketing Automation MORE
The post Sales and Marketing Automation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Nurture Marketing Sales CRM MORE
But when it comes to marketing automation – if you know what to plan for and what to expect, it doesn’t have to be so painful. What is it you want marketing automation to achieve for you? Do make it clear that people are opting-in to receive your marketing messages. MORE
The post Online Marketing Automation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Sales CRM MORE
I recently had a conversation with a budding marketer about my experience with a leading marketing automation platform, and when discussing its robust capabilities was asked, “So, will this program create infographics for us to send out?” MORE
When most of us think of marketing automation, we think of email. Automated emails, also called “drip emails,” “drip campaigns,” or “auto-responders,” are the backbone of marketing automation. Marketing automation works, and it works extremely well. MORE
The post Adding Marketing Automation to Your Inbound Strategy appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Nurture Marketing MORE
Forget what you heard about marketing automation of the past, check out these brand-spanking-new marketing automation stats. MORE
How modern marketers can achieve greater success today with the help of marketing automation. Marketing Automation MORE
It’s always been obvious that agencies were a sensible channel for marketing automation vendors to pursue, but I’m beginning to wonder whether agencies might turn out to be the primary channel for such systems, excepting only direct sales to large enterprises. MORE
When I think about starting my career in marketing automation, I think of the complete confusion of how everything should be setup. This wasn’t just for our marketing team — it included our CRM admins, the sales team, communications and so many other parties. MORE
As I mentioned in last week''s post , I’m writing a paper on stages of marketing automation deployment. The premise of the paper and Webinar is marketing automation has a problem: clients who don’t move beyond basic email functions are unhappy. MORE
The post How Marketing Automation Changed My (Sales) Life appeared first on Salesfusion. Marketing Automation Sales and Marketing Sales Sales Pain Points MORE
Are you getting ready to implement marketing automation? Marketing automation is not rocket science, but it does take strategy, planning, and preparation to make it work well and meet your company’s expectations. Congratulations! MORE
The only real question about free, open source marketing automation from Mautic is what took so long. The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time. MORE
Smart marketers are now thinking about what’s ahead in the field of marketing automation. Marketing AutomationHere are our predictions on what the future holds. MORE
EmailMonday gathered an impressive list of statistics about marketing automation usage and its relevance for businesses in 2016 and beyond. • Approximately 11 times more B2B organizations are now using marketing automation compared to those in 2011 (SiriusDecisions). MORE
The term " marketing automation " is very much in vogue today among marketers the world over. More marketers than ever before are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. MORE
Do they include launching a marketing automation program? But be aware you’ve got a lot of work to do before you buy marketing automation software, much less schedule your first campaign. You see, if you want marketing automation to work, you’ll need to set up a few things first. Marketing automation runs on data. Data quality has always been the bedrock of marketing. Marketing automation is effective, but it’s not magic. MORE
For those of us who work in and around the technology every day, it can seem like marketing automation is already pervasive. Analyst David Raab reports that for companies under $5 Million in revenue, marketing automation penetration is a miserly 5 percent. MORE
Research company TrustRadius just published their new edition of the “Buyer’s Guide to Marketing Automation Software,” and it’s a doozy. And, as we marketers like to say, there’s more: • A primer on marketing automation for those new to the space. MORE
From the CEO's point of view, marketing automation's benefits roll up into one main good thing: increased revenue. Marketing Automation integrated marketing automation marketing automation marketing automation adoption Marketing Automation Fundamentals marketing automation software MORE
The post Marketing Automation is More than Email appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Email Marketing Nurture Marketing Social Media MORE
Marketing AutomationUnlock the power of the intelligent and personal. MORE
Marketing automation is a core technology that all marketers, especially B2B marketers need to implement to connect with prospects and generate the right leads for their sales team. The time of scattershot marketing, or even broadcast marketing, is long past. MORE
A recent piece in TechCrunch quoted me as saying that “almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software.” Answers came from 159 marketing automation users. MORE
The days of “one size fits all” marketing are over. Most of us (successfully or not) are really trying to achieve the one to one marketing ideal that Don Peppers and Martha Rogers wrote about more than 20 years ago. And that’s largely thanks to marketing automation. MORE
It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity. MORE
Marketing automation is one of the great recent developments of our industry. Not only is everyone talking about it, but more and more companies and marketers are trying to use it. The mystery of marketing automation. solved from Oracle Marketing Cloud. MORE
The post Marketing Automation Choices appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Email Marketing MORE
Marketing automation allows us to scale mundane tasks–like sending emails–so we can reach a much larger audience more efficiently. This process allows marketers to provide timely responses and distribute relevant content more effectively than ever before. MORE
The post What is Marketing Automation? appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Techie Stuff MORE
The post Marketing Automation Consultation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Email Marketing Social Media MORE
Automation is moving into all aspects of our personal and working lives, from our appliances to our communications, to, yes, our cars. In recent years, automation has had a big impact on another endeavor ‒ marketing. Here it is, 2017, and we don’t get around in flying cars. MORE
Marketing automation is one of those terms that could have a variety of meanings, but the most obvious one is not really what it means. The tool that is called a marketing automation platform is not strictly about automating your marketing. MORE
If your company is considering marketing automation or you have recently implemented it, you are not alone. According to The State of the Marketing Technology Industry , only 3% of businesses surveyed use one of the four most common marketing automation systems. MORE
The post The Best Marketing Automation Software appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Website Tracking MORE
B2B marketers are always pressed for time. Marketers build strategies, run programs, manage technologies and teams, so how do we make the most of our time? Marketing Automation Platforms (MAPs) are often referred to as the “Swiss Army Knife” of technology. MORE
Marketing Automation Related Topics 
The Point
JUNE 29, 2015
Are most B2B companies getting maximum value from their investment in marketing automation? A recent industry survey by Spear Marketing Group suggests: no. The post Infographic: The State of Marketing Automation Maturity appeared first on The Point.
Act-On
AUGUST 28, 2017
Forget what you heard about marketing automation of the past, check out these brand-spanking-new marketing automation stats.
Salesfusion
JUNE 16, 2014
The post Online Marketing Automation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Sales CRM
The Point
JULY 21, 2016
It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity.
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Ensure Your B2B Marketing Clients Get the Best Results
The Point
AUGUST 22, 2014
For those of us who work in and around the technology every day, it can seem like marketing automation is already pervasive. Analyst David Raab reports that for companies under $5 Million in revenue, marketing automation penetration is a miserly 5 percent.
The Point
MARCH 3, 2015
It’s always been obvious that agencies were a sensible channel for marketing automation vendors to pursue, but I’m beginning to wonder whether agencies might turn out to be the primary channel for such systems, excepting only direct sales to large enterprises.
Tomorrow People
JUNE 1, 2017
Marketing AutomationUnlock the power of the intelligent and personal.
ANNUITAS
JUNE 2, 2015
I recently had a conversation with a budding marketer about my experience with a leading marketing automation platform, and when discussing its robust capabilities was asked, “So, will this program create infographics for us to send out?”
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See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation
Tomorrow People
JUNE 22, 2017
How modern marketers can achieve greater success today with the help of marketing automation. Marketing Automation
Act-On
JULY 20, 2016
Are you getting ready to implement marketing automation? Marketing automation is not rocket science, but it does take strategy, planning, and preparation to make it work well and meet your company’s expectations. Congratulations!
Salesfusion
JUNE 6, 2014
The post Marketing Automation Consultation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Email Marketing Social Media
Act-On
AUGUST 21, 2017
Act-On and Econsultancy have just completed a joint study on the state of B2B marketing automation, and the conclusions that the study drew need to be understood by all B2B marketers, whether or not they are using marketing automation.
Marketing Insider Group
MAY 15, 2017
Marketing automation allows us to scale mundane tasks–like sending emails–so we can reach a much larger audience more efficiently. This process allows marketers to provide timely responses and distribute relevant content more effectively than ever before.
Modern Marketing
AUGUST 31, 2015
If your company is considering marketing automation or you have recently implemented it, you are not alone. According to The State of the Marketing Technology Industry , only 3% of businesses surveyed use one of the four most common marketing automation systems.
Customer Experience Matrix
APRIL 30, 2015
A recent piece in TechCrunch quoted me as saying that “almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software.” Answers came from 159 marketing automation users.
Act-On
APRIL 14, 2017
The days of “one size fits all” marketing are over. Most of us (successfully or not) are really trying to achieve the one to one marketing ideal that Don Peppers and Martha Rogers wrote about more than 20 years ago. And that’s largely thanks to marketing automation.
Modern Marketing
JANUARY 8, 2016
The term " marketing automation " is very much in vogue today among marketers the world over. More marketers than ever before are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness.
The Point
DECEMBER 16, 2015
Research company TrustRadius just published their new edition of the “Buyer’s Guide to Marketing Automation Software,” and it’s a doozy. And, as we marketers like to say, there’s more: • A primer on marketing automation for those new to the space.
Modern Marketing
MAY 29, 2017
Marketing automation is one of the great recent developments of our industry. Not only is everyone talking about it, but more and more companies and marketers are trying to use it. The mystery of marketing automation. solved from Oracle Marketing Cloud.
Salesfusion
JUNE 30, 2014
The post Sales and Marketing Automation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Nurture Marketing Sales CRM
Marketing Insider Group
JULY 19, 2017
5 reasons why businesses are failing with marketing automation and how you can take a no-fail approach instead Marketing automation has transformed the world of marketing. In fact, Google searches for marketing automation alone have reached an all-time high, showing that search volume for marketing automation has been growing at huge incremental rates. Marketing Strategy marketing automation marketing automation fails
Modern Marketing
JANUARY 28, 2016
EmailMonday gathered an impressive list of statistics about marketing automation usage and its relevance for businesses in 2016 and beyond. • Approximately 11 times more B2B organizations are now using marketing automation compared to those in 2011 (SiriusDecisions).
Salesfusion
JUNE 2, 2014
The post What is Marketing Automation? appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Techie Stuff
Act-On
JULY 10, 2017
From the CEO's point of view, marketing automation's benefits roll up into one main good thing: increased revenue. Marketing Automation integrated marketing automation marketing automation marketing automation adoption Marketing Automation Fundamentals marketing automation software
Salesfusion
FEBRUARY 16, 2015
The post How Marketing Automation Changed My (Sales) Life appeared first on Salesfusion. Marketing Automation Sales and Marketing Sales Sales Pain Points
Act-On
DECEMBER 13, 2016
Do they include launching a marketing automation program? But be aware you’ve got a lot of work to do before you buy marketing automation software, much less schedule your first campaign. You see, if you want marketing automation to work, you’ll need to set up a few things first. Marketing automation runs on data. Data quality has always been the bedrock of marketing. Marketing automation is effective, but it’s not magic.
Modern Marketing
OCTOBER 24, 2016
Marketing automation is a core technology that all marketers, especially B2B marketers need to implement to connect with prospects and generate the right leads for their sales team. The time of scattershot marketing, or even broadcast marketing, is long past.
Modern Marketing
SEPTEMBER 12, 2016
Marketing automation is one of those terms that could have a variety of meanings, but the most obvious one is not really what it means. The tool that is called a marketing automation platform is not strictly about automating your marketing.
ANNUITAS
JULY 30, 2015
When I think about starting my career in marketing automation, I think of the complete confusion of how everything should be setup. This wasn’t just for our marketing team — it included our CRM admins, the sales team, communications and so many other parties.
Customer Experience Matrix
JUNE 19, 2015
The only real question about free, open source marketing automation from Mautic is what took so long. The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time.
Salesfusion
JUNE 11, 2014
The post The Best Marketing Automation Software appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Website Tracking
Act-On
SEPTEMBER 22, 2016
But when it comes to marketing automation – if you know what to plan for and what to expect, it doesn’t have to be so painful. What is it you want marketing automation to achieve for you? Do make it clear that people are opting-in to receive your marketing messages.
Salesfusion
JUNE 13, 2014
The post Marketing Automation is More than Email appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Email Marketing Nurture Marketing Social Media
Customer Experience Matrix
OCTOBER 15, 2013
As I mentioned in last week''s post , I’m writing a paper on stages of marketing automation deployment. The premise of the paper and Webinar is marketing automation has a problem: clients who don’t move beyond basic email functions are unhappy.
Tomorrow People
MAY 25, 2017
Smart marketers are now thinking about what’s ahead in the field of marketing automation. Marketing AutomationHere are our predictions on what the future holds.
Act-On
APRIL 17, 2017
Automation is moving into all aspects of our personal and working lives, from our appliances to our communications, to, yes, our cars. In recent years, automation has had a big impact on another endeavor ‒ marketing. Here it is, 2017, and we don’t get around in flying cars.
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DECEMBER 9, 2015
We asked global experts to provide their thoughts on the future of modern marketing and several of them highlighted marketing automation as the key to success in the future. Modern marketers will focus on their conversion rates in 2016. Marketing Automation
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JUNE 19, 2014
The post Adding Marketing Automation to Your Inbound Strategy appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Nurture Marketing
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