5 Key Differences Between Email Marketing and Marketing Automation

Act-On

Do you need an email marketing solution or a marketing automation platform? Here are 5 factors to better understand the difference between email service providers and marketing automation.

How Marketing Automation Makes Businesses Smarter

Act-On

Today's advanced marketing automation platforms can become a company's primary engagement tool when integrated with their website, social media accounts, CRM, and a host of other applications. Marketing Automation

Why CEOs Say Yes to Marketing Automation

Act-On

From the CEO's point of view, marketing automation's benefits roll up into one main good thing: increased revenue. Marketing Automation integrated marketing automation marketing automation marketing automation adoption Marketing Automation Fundamentals marketing automation software

25 Killer Marketing Automation Stats (Pssst! They’re New Ones!)

Act-On

Forget what you heard about marketing automation of the past, check out these brand-spanking-new marketing automation stats.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

How Marketing Automation Can Generate More Summer Relaxation

Act-On

Use marketing automation to set-it-and-forget-it and free up time and energy to do things more fun than tedious marketing tasks! Marketing Automation Marketing Life Marketing Strategy adopting marketing automation marketing automation marketing automation adoption

Marketers: Check Out These Hot B2B Marketing Automation Trends

Act-On

Here are five B2B marketing automation trends to expect in 2018 and what you need to understand on how they impact your business. Marketing Automation Marketing Strategy

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Report: 19 Experts on the State of Marketing Automation

The Point

Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. DGR) What were the biggest changes/challenges for B2B marketers in 2017? (HS) DGR) What do you see as the biggest trends in marketing automation in 2018? (HS)

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Marketing Automation Hacks

ANNUITAS

B2B marketers are always pressed for time. Marketers build strategies, run programs, manage technologies and teams, so how do we make the most of our time? Marketing Automation Platforms (MAPs) are often referred to as the “Swiss Army Knife” of technology. Modern marketers use MAPs to help streamline processes, reduce errors during production and there are a million and one hacks to make the most of this technology.

Want Better Marketing Automation Results? Think Outside the Inbox

Act-On

When most of us think of marketing automation, we think of email. Automated emails, also called “drip emails,” “drip campaigns,” or “auto-responders,” are the backbone of marketing automation. Marketing automation works, and it works extremely well.

The simplicity of Marketing Automation & Big Data?

Tomorrow People

How modern marketers can achieve greater success today with the help of marketing automation. Marketing Automation

Marketing Automation: The Key to a Smarter Business

Act-On

Personalized marketing automation can track customers in real-time; optimizing marketing activities, and ensuring more effective customer engagement. Adaptive Marketing Marketing Automation Marketing Strategy Personalization

How to Pick the Best Marketing Automation Platform for You

Act-On

Choosing a marketing automation platform is tough. Marketing AutomationHere's how to pick a tool you and your team will be happy with now, and a few years from now.

Which (If Any) Marketing Automation Platform Is Right for You?

Act-On

Automation is moving into all aspects of our personal and working lives, from our appliances to our communications, to, yes, our cars. In recent years, automation has had a big impact on another endeavor ‒ marketing. Here it is, 2017, and we don’t get around in flying cars.

B2B Marketing Automation: Here’s my definition

Sales Lead Insights

How's this for a definition of B2B marketing automation? The use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact's profile, level of interest, behavior or place in the buying process. The post B2B Marketing Automation: Here’s my definition appeared first on Sales Lead Insights. B2B Lead Generation B2B marketing B2B marketing automation

Can you do top-of-funnel marketing automation without CRM?

Biznology

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. The solution, of course, is marketing automation linked to your customer relationship management (CRM) software.

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5 Benefits of Marketing Automation Software for Small Businesses

Marketing Insider Group

The post 5 Benefits of Marketing Automation Software for Small Businesses appeared first on Marketing Insider Group. Content MarketingFor a lot of small businesses, the company budget calls the shots more than the business owner.

A SWOT for Your B2B Marketing Automation Strategy

Act-On

Performing a simple SWOT analysis for your B2B marketing automation strategy can help infuse insight, ideas, and inspiration into your company or brand. Marketing Automation Marketing Strategy

SWOT 192

4 Steps to Get Started with Marketing Automation

Act-On

But when it comes to marketing automation – if you know what to plan for and what to expect, it doesn’t have to be so painful. What is it you want marketing automation to achieve for you? Do make it clear that people are opting-in to receive your marketing messages.

How Marketing Automation Technology Makes Businesses Smarter

Act-On

For years, however, marketing organizations have exhibited a similar kind of oversimplification with the time-honored practice of dividing markets into customer segments and using one-size-fits-all approaches in targeting them for marketing activities.

Top 8 Mistakes People Make with Marketing Automation

Marketing Insider Group

There is no definitive ‘right’ way to achieve success through marketing automation, but there certainly are quite a few wrong ways. I’ve compiled a few of the top marketing automation mistakes people make. Being inorganic One of the primary dangers of marketing automation is also one […]. The post Top 8 Mistakes People Make with Marketing Automation appeared first on Marketing Insider Group.

How Marketing Automation Can Super-Charge Your Account-Based Marketing Strategy

Act-On

Ready to super-charge your Account-based marketing strategy? Check out how marketing automation can take you to the next level. Account-Based Marketing Marketing Automation account based account based marketing account-based marketing automation marketing automation

How to Add a Personal Touch to Your Marketing Automation

Act-On

The days of “one size fits all” marketing are over. Most of us (successfully or not) are really trying to achieve the one to one marketing ideal that Don Peppers and Martha Rogers wrote about more than 20 years ago. And that’s largely thanks to marketing automation.

The Best Marketing Automation Tools

Marketing Insider Group

What are the most valuable marketing automation tools for your industry? So does marketing. One of the robust solutions to keep the pace with the changes is marketing automation – a set of tools helping to speed up the processes and upgrade their outcomes.

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Marketing Automation for the New Buyer’s Journey

Act-On

Just a few short years ago, the average B2B buyer still responded well to the classic marketing and sales tag-team approach, with marketing providing high-quantity product exposure and sales moving in to close the deal. Enter marketing automation.

4 Things To Look For In A Marketing Automation Platform

Modern Marketing

I've spent a lot of time lately with CEOs, CMOs, and other marketing professionals. For the first time, marketers are being held accountable for revenue target s as their top most priority. Those of us in marketing are going to be held more and more responsible for measurable goals.

5 Key Differences Between Email Marketing and Marketing Automation

Act-On

You begin to look at the options for marketing software, and. There are hundreds of different marketing software tools out there, most offering some variety of automation, email, and analytical functionality. With marketing automation, you get that email data plus much more.

Survey: Marketers Still Struggle with Marketing Automation Challenges

KoMarketing Associates

Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous barriers when it comes to executing this tactic. Ascend2 recently conducted the “Optimizing Marketing Automation” survey to determine how marketers are faring in terms of marketing automation. However, there are still barriers that marketers face and need to overcome in order to see success.

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5 Reasons Why Businesses Are Failing With Marketing Automation

Marketing Insider Group

5 reasons why businesses are failing with marketing automation and how you can take a no-fail approach instead Marketing automation has transformed the world of marketing. In fact, Google searches for marketing automation alone have reached an all-time high, showing that search volume for marketing automation has been growing at huge incremental rates. Marketing Strategy marketing automation marketing automation fails

The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) ” — Marketing Insider Group. Marketing Insider Group.

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Infographic: The State of Marketing Automation Maturity

The Point

Are most B2B companies getting maximum value from their investment in marketing automation? A recent industry survey by Spear Marketing Group suggests: no. The post Infographic: The State of Marketing Automation Maturity appeared first on The Point.

Marketing Leader’s Guide to Marketing Automation Personalisation

Tomorrow People

Marketing AutomationUnlock the power of the intelligent and personal.

35 Marketing Automation Stats to Make You Look Smart

Act-On

What do marketers love even more than new tools? You have only to look at most marketers’ social media feeds to see it. We marketers just love our statistics. Especially, it seems, our marketing automation statistics. Here are 35 marketing automation stats to know and love and share and cite. Is marketing automation just a flash-in-the-pan kind of trend? Who uses marketing automation? Most marketers say yes.

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Are You Killing Creativity with Marketing Automation?

Marketing Insider Group

Marketing automation allows us to scale mundane tasks–like sending emails–so we can reach a much larger audience more efficiently. This process allows marketers to provide timely responses and distribute relevant content more effectively than ever before.

How to Explain Your Marketing Automation Job

Act-On

Marketing automation isn’t complicated, but it can be tricky to describe MA to your grandmother. Marketing AutomationHere are some tips for explaining your job to relatives during the holidays.

The marketing automation crystal ball - 3 future predictions

Tomorrow People

Smart marketers are now thinking about what’s ahead in the field of marketing automation. Marketing AutomationHere are our predictions on what the future holds.

The Secret to Marketing Automation Success

Salesfusion

The post The Secret to Marketing Automation Success appeared first on Salesfusion. Marketing Automation

How To Achieve Personalization With Marketing Automation

Marketing Insider Group

What do you think of when you hear the word marketingautomation’? The post How To Achieve Personalization With Marketing Automation appeared first on Marketing Insider Group. Content Marketing

B2B Marketing Automation Software for Fast Growing Companies

Act-On

As each new year approaches, marketing teams often search for ways to be more productive and successful. This means reviewing the past year’s accomplishments, identifying bad habits, and rethinking marketing processes. The first thing you can do is read our blog post from Friday for some tips on creating your 2017 marketing plan. This is where marketing automation helps. Ah, the life of today’s marketer. Is your tool built for sales or marketers?

Marketing Automation Still a Work-in-Progress for Most B2B Firms

Act-On

Act-On and Econsultancy have just completed a joint study on the state of B2B marketing automation, and the conclusions that the study drew need to be understood by all B2B marketers, whether or not they are using marketing automation.