A Guide to Marketing Automation

Zoominfo

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Whether it be getting key stakeholders onboard, or simply deciding which tasks are going to be automated, jumping right into anything without carefully thinking it through will make any marketing professional cringe. Marketing automation is beneficial. How Does Marketing Automation Work?

Definition of Marketing Automation

Sales Lead Insights

Here’s my marketing automation definition . The use of technology to generate, nurture, score and qualify leads, and drive sales using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process. Do you have a different definition of marketing automation? Do you see other benefits that marketing automation delivers?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Why Is Marketing Automation Maturity Still Woeful?

The Point

Almost 5 years ago, our agency conducted a survey to determine whether B2B companies were getting maximum value from their investment in marketing automation. The conclusion: most B2B companies were failing to follow even the most basic lead management best practices, even in areas that one would assume were a primary business case for purchasing marketing automation in the first place. My suspicions are these: A lack of experienced marketing ops practitioners.

Why Marketing Automation Customers are Migrating Downstream

The Point

Over at the Modern Marketing Blog , Steve Earl offers his theory as to why enterprise marketers choose to switch to a different marketing platform. Now, Steve happens to work in product marketing for Oracle Marketing Cloud , home of Eloqua, typically regarded as the most feature-rich (some would say: complex) marketing automation solution on the market. In the broader market, however, our agency’s experience tells a different story.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

HubSpot – Marketing Automation

Industrial Marketing Today

HubSpot is a great “marketing-in-a-box” solution for those getting started with inbound marketing. It is a good fit for companies with a one-person marketing department or a small staff. The dashboard provides you with a quick … HubSpot – Marketing Automation Read More » The post HubSpot – Marketing Automation by Achinta Mitra appeared first on Industrial Marketing Today. HubSpot Marketing Automation Toolkit

5 Key Differences Between Email Marketing and Marketing Automation

Act-On

Do you need an email marketing solution or a marketing automation platform? Here are 5 factors to better understand the difference between email service providers and marketing automation. Email Marketing Marketing Automation email email marketing marketing marketing automation

Email marketing or marketing automation?

ClickZ

30-second summary: Even though marketing automation has grown businesses and revolutionized industries, it is not for everyone. Then, you need to review your sales process to see how your company can benefit from marketing automation. Your current marketing needs.

Top 3 Marketing Automation Benefits

Sharpspring

Taking an active role in the marketing for your agency or business is a critical part of attaining success. However, the need to take ownership of your marketing efforts doesn’t mean you have to do everything by hand. Here are the main marketing automation benefits you need to know.

Do More with Tactile Marketing Automation

Oracle

Modern marketing is a digital sea teeming with messages. Audiences find themselves bombarded with thousands of marketing messages every day, and you, as a digital marketer, are constantly jostling and fighting for attention. Tactile marketing automation can help. It involves physical marketing offers being triggered by audience behaviors. What does it have in common with digital marketing? Marketing Automation Modern Marketing Resources

Why do Marketers Switch Marketing Automation Solutions?

Oracle

When speaking with leading enterprise marketers who chose to re-platform, many expressed the need to change their marketing automation system due to issues with vendor support, price, performance, scalability and sometimes their own ability (or inability) to work with IT. A new marketing system was needed that could scale with the business.” Marketers don’t want to sacrifice system performance for scale.” Marketing Automation

Report: 19 Experts on the State of Marketing Automation

The Point

Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. The guide features insights, projections, and opinions on current challenges, opportunities, and trends from 19 B2B marketing experts and practitioners, including leading executives from Marketo, Oracle, SiriusDecisions, and Forrester Research. DGR) What were the biggest changes/challenges for B2B marketers in 2017? (HS)

How to Choose a Marketing Automation Software

Sharpspring

If you’re shopping around for marketing automation software, it (hopefully) indicates that you’ve already got a pretty good handle on what marketing automation means and how it can help your business. What to consider when choosing marketing automation software.

8 Marketing Automation Best Practices to Maximize Your Campaign Efforts

Oracle

Marketing automation allows digital marketing teams to do more with less. But how can a marketer make the most of their marketing automation efforts? These eight practices give a framework teams can use when planning out their campaigns in order to ensure that they use automation properly and to their best effect: Set Goals. By knowing that, you can understand how you can help them, offer solutions to their problems, and thus better market to them.

10 B2B Marketing Automation Trends For Your 2021 B2B Marketing Strategy

KoMarketing Associates

B2B marketing automation is booming. It pervades every major area of B2B marketing and shows no signs of slowing down. And when we look back to the B2B marketing automation trends we outlined last year , it’s impressive how far we’ve come in just one year.

Marketing Automation Simplified [Slide Deck]

Oracle

by Eloqua | Tweet this Looking for more information about marketing automation, but afraid to ask? Calm your marketing chaos! Check out our new slide deck presentation via SlideShare (also embedded below) for tips on how marketing automation can help your team work smarter, not harder! Marketing Automation Simplified from Eloqua.

5 leading providers of enterprise marketing automation solutions

ClickZ

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. The global marketing automation software market was $2.4 What is marketing automation software?

Marketing Automation Hacks

ANNUITAS

B2B marketers are always pressed for time. Marketers build strategies, run programs, manage technologies and teams, so how do we make the most of our time? Marketing Automation Platforms (MAPs) are often referred to as the “Swiss Army Knife” of technology. Modern marketers use MAPs to help streamline processes, reduce errors during production and there are a million and one hacks to make the most of this technology.

Marketing Automation Statistics for 2021

Spiralytics

The rise of marketing automation is inevitable. With more businesses (and consumers) going digital, marketers. The post Marketing Automation Statistics for 2021 appeared first on Spiralytics Inc. Marketing Automation

Common Concerns With Marketing Automation: Where Do You Rank?

Oracle

Jennifer merges theoretical planning with hands-on experience as a marketing automation expert focusing on lead scoring, closed loop reporting and advanced segmentation. You might have seen the most recent survey by the B2B Technology Marketing Community , which highlighted usage of marketing automation. The survey’s findings— Marketing Automation Trends Report 2014 — confirmed that marketing automation has become a must-have.

6 Ways Marketing Automation Is Evolving for CMOs

Oracle

As a CMO, your job is to be ready for every marketing development. Unfortunately, turnover for marketing jobs is increasing. One survey revealed that the average tenure of a marketing CMO is less than four years, and burnout is the number one cause. Automation is the solution to avoiding this burnout. It’s one of those constantly-evolving trends that’s a hot topic for marketers. In the past, automation bots were always a problem.

Is Marketing Automation Right for Every Company?

The Point

For those of us who work in and around the technology every day, it can seem like marketing automation is already pervasive. Analyst David Raab reports that for companies under $5 Million in revenue, marketing automation penetration is a miserly 5 percent. That might suggest that the adoption rate for marketing automation is lagging, but revenues for the leading companies are climbing at a torrid 50-60 percent per year.

Are Agencies the Future of Marketing Automation?

The Point

I was intrigued to read a recent post by David Raab, a leading analyst in the marketing automation space, on his blog, “Customer Experience Matrix,” in which he writes about the role that agencies play in the sale and management of marketing automation systems ( bold emphasis mine): “It seems that just about every (marketing automation vendor) now touts special features to support marketing agencies that resell the system to their clients or operate the system on the clients’ behalf.

Agency 185

3 Marketing Automation Tips for Start-ups

Sharpspring

Marketing is one of the most critical concerns that many start-ups struggle to optimize. Practical marketing, or lack thereof, can make or break your business. As you strive to amplify your marketing efforts, marketing automation can deliver significant benefits at affordable costs.

The simplicity of Marketing Automation & Big Data?

Tomorrow People

How modern marketers can achieve greater success today with the help of marketing automation. Marketing Automation

Avoid these 10 Marketing Automation Rookie Mistakes

Oracle

If your company is considering marketing automation or you have recently implemented it, you are not alone. According to The State of the Marketing Technology Industry , only 3% of businesses surveyed use one of the four most common marketing automation systems. Clearly, a lot of marketers are going to be very new to this. They will have to try and convince stakeholders to budget for marketing automation. Some marketers will fail.

Top 8 Mistakes People Make with Marketing Automation

Marketing Insider Group

There is no definitive ‘right’ way to achieve success through marketing automation, but there certainly are quite a few wrong ways. I’ve compiled a few of the top marketing automation mistakes people make. Being inorganic One of the primary dangers of marketing automation is also one […]. The post Top 8 Mistakes People Make with Marketing Automation appeared first on Marketing Insider Group.

How to choose marketing automation software

ClickZ

Even though you are utilizing automation, your company does not have to be a robot. Marketing automation software is going to be dependent on your organization’s needs and criteria. The software typically includes analytics and multi-channel marketing initiatives.

3 Types of Vendor Reports When You Need Marketing Automation

Act-On

Marketing automation reports can be a great source of info when looking for the right vendor. Marketing Automation Reports & Analytics analyst report crowd sourced report marketing automation reports researchConsider these 3 types of vendor reports when researching.

Report 127

What Is Email Marketing Automation and Why Does It Matter?

Marketing Insider Group

Email marketing is still one of the most effective ways of reaching your customers. Furthermore, email marketing automation means that after some initial setup, this form of marketing is mostly “hands-off,” giving you more time to spend on creative thinking and building relationships.

The Mystery of Marketing Automation. Solved

Oracle

Marketing automation is one of the great recent developments of our industry. Not only is everyone talking about it, but more and more companies and marketers are trying to use it. "42% of B2B marketers identified marketing automation as a tool they planned to test or deploy in 2016" Despite this upward trend, 59% of companies do not yet fully use the technology they have available. The mystery of marketing automation.

Marketing Automation Hacks

ANNUITAS

B2B marketers are always pressed for time. Marketers build strategies, run programs, manage technologies and teams, so how do we make the most of our time? Marketing Automation Platforms (MAPs) are often referred to as the “Swiss Army Knife” of technology. Modern marketers use MAPs to help streamline processes, reduce errors during production and there are a million and one hacks to make the most of this technology.

The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) But “segmented prospect email followup sequence design and automation,” while a more accurate label for the category, certainly isn’t as catchy. Here are 14 of the best marketing automation tools based on their popularity with reviewers.

How Financial Institutions Can Build Trust Using Marketing Automation

Act-On

Marketing automation for financial institutions helps build trust and guide their customers on a personalized path toward brighter financial futures. Credit Unions Marketing Automation banks content marketing credit union finance industry lead management lead nurturing marketing automation marketing strategy personalization

Trust 124

The beginner’s guide to Marketing Automation

RockContent

Digital Marketing is, definitely, the main ally of companies that seek to increase their results on the Internet. Success in online marketing efforts depends on the qualification of employees and the strategic decisions made by managers. In all cases, it’s essential to use technology to your advantage, and thus automate all the processes. To help you optimize your brand results, we have created this Marketing Automation guide. What is Marketing Automation?

How to Calculate Marketing Automation’s ROI for Manufacturers

Act-On

Marketing Automation Marketing Strategy

ROI 111

Comparing Marketing Automation Platforms: Pardot vs. Marketo

Perkuto

A marketing automation platform is a big investment, not only in the software cost but the time and resources an organization will put into the implementation and ongoing maintenance, not to mention whether or not its performance will meet your expectations.