Act-On

FEBRUARY 26, 2024

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Advertising has its own special lingo and library of acronyms involved, and new tactics and technologies are constantly emerging. What is Account-Based Advertising? What is A/B Testing?

Paid Content 246

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 246

Marketing Insider Group

JUNE 17, 2024

Marketing agencies are a vital resource as businesses compete for attention in a nearly endless online landscape. However, an important question remains: Can marketing agencies tailor their content for any industry? Quick Takeaways Content creation is a powerful tool at the heart of many modern marketing strategies.

Marketing Agencies 1 196

Marketing Agencies 1 Advertising Agencies Paid Search Agency Ad Agencies 196

Marketing Insider Group

NOVEMBER 8, 2021

Is your marketing strategy falling short of its goals? Are there marketing tactics you want to try but can’t seem to find time for? If you answered yes to any of these questions, it might be time for your company to hire an outside digital marketing service. Not sure if you need a digital marketing service?

Work Management 361

Work Management Marketing Management Advertising Agencies Service 361

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 322

Stats Advertising Agencies Paid Search Agency Work Management 322

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace.

B2B Marketing 298

B2B Marketing B2B Thought Leadership Webinar Metrics Advertising Agencies 298

Marketing Insider Group

DECEMBER 18, 2023

Let’s talk about the unsung hero of small business advertising: content marketing. Did you know that content marketing generates over three times as many leads as outbound marketing and costs 62% less? The versatility of content marketing enhances reach and engagement across multiple platforms.

Small Business Marketing 256

Small Business Marketing Advertising Agencies Advertising Advertisements 256

Marketing Insider Group

JULY 31, 2023

This never ending refining process has made traditional digital marketing tactics obsolete. They need more advanced marketing assets that stand out from the competition. To create content that does its trust-building job, marketers need to look beyond their own promotional skill sets. Today they’re more likely to find it online.

Advertising Agencies 242

Advertising Agencies Marketing AI Paid Search Agency Tips 242

Marketing Insider Group

SEPTEMBER 19, 2023

As marketers and content creators, we all know that content is king. That’s where white label content marketing comes in: A solution that takes content creation off your plate while still allowing you to meet both your own and your clients needs. What Is White Label Content Marketing?

Advertising Agencies 313

Advertising Agencies Marketing Agencies 2 Content Marketing Paid Search Agency 313

Webbiquity

AUGUST 26, 2024

Image credit: Possessed Photography on Unsplash This technology has become a powerful tool at the forefront of innovation, particularly in the marketing world. In social media marketing, AI is not just a buzzword; it’s a game-changer. This post explores the different facets of AI’s influence on social media marketing.

Marketing AI 277

Marketing AI Social Media Social Marketing Advertising Agencies 277

Webbiquity

OCTOBER 4, 2022

Here’s an example of one possible (and common) scenario to show how the application of the five whys might play out in digital marketing. There could be any number of reasons, from finance or investment decisions to competitive developments or changes in the market. Your company announces that layoffs and budget cuts are likely.

Paid Content 333

Paid Content Paid Search Agency Advertising Agencies Planning 333

Marketing Insider Group

NOVEMBER 6, 2024

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023.

Paid Content 167

Paid Content Advertising Agencies Advertising Advertisements 167

Marketing Insider Group

MARCH 21, 2023

There’s nothing like one of the best content marketing TED talks to inspire a new perspective. At Marketing Insider Group, we love learning from the industry’s thought leaders to keep our own marketing efforts both innovative and effective.

Marketing Agencies 2 318

Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 318

Martech

NOVEMBER 6, 2024

TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. billion by 2026. With over 1.9

Advertising Agencies 116

Advertising Agencies Advertising Advertisements Paid Search Agency 116

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. What Is a Marketing Campaign? Launching a campaign is easy; launching a successful one is not so easy.

Planning 310

Planning Campaigns Advertising Agencies Paid Search Agency 310

Marketing Insider Group

JUNE 16, 2021

Everyone knows that blogging and other long-form, high-value content are essential components of any marketing strategy. If you’re not prioritizing video marketing in 2021, it’s time to start taking this marketing tool seriously, especially since 86% of businesses are already using it. Start with your target audience.

Video Marketing 359

Video Marketing Email Marketing B2B Marketing Advertising Agencies 359

Webbiquity

FEBRUARY 22, 2022

Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads. But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences. A new report offers a wealth of guidance for doing B2B influencer marketing better.

B2B Marketing 359

B2B Marketing Research Paid Search Agency Advertising Agencies 359

Marketing Insider Group

NOVEMBER 6, 2023

If your nonprofit is ready to start advertising online , you’ll first need the resources to power your marketing strategy. But your nonprofit will have to go above and beyond its existing marketing strategy to make the most of Google’s grant. With that in mind, let’s begin.

Paid Search Agency 302

Paid Search Agency Marketing Strategy Marketing & Strategy Ads 302

Webbiquity

SEPTEMBER 12, 2023

The reports linked below from Bizzabo, Demand Gen Report, DAHLIA+Agency, Grip, Hubilo, and others provide event organizers and B2B marketing professionals with a wealth of facts, statistics, and observations to help wisely navigate the road ahead. 40% of event attendees say they attend between five and nine events each year.

Marketing Report 315

Marketing Report Event Marketing Stats Paid Search Agency 315

Webbiquity

JANUARY 4, 2022

How do we enable the people who need data to make decisions within their area of expertise—finance, operations, sales, marketing, supply chain, whatever—but who aren’t experts in data analytics, to use data effectively? Some marketing dashboard tools are easy to use but very limited in scope.

Enterprise Management 342

Enterprise Management Work Management Marketing Management Marketing Automation Services 342

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Create content targeted to your new market segments.

Planning 363

Planning Paid Search Agency Content Marketing Advertising Agencies 363

Marketing Insider Group

OCTOBER 21, 2024

And one of the most effective ways to boost your online branding is by updating your marketing processes. Though there are countless ways to revitalize your marketing, you may want to consider starting with the following strategies. Your job as a marketer isn’t to take a “set it and forget it” approach to your content.

Marketing & Strategy 297

Marketing & Strategy Marketing Strategy Work Management Advertising Agencies 297

Martech

OCTOBER 21, 2024

If you’re an agency in the world of data collection (analytics, marketing, etc.), Each case was slightly different, but they all boiled down to the client not owning or controlling 100% of their analytical or marketing data. In most cases, the agencies are holding the client’s data hostage in hopes of retaining them.

Lock-In 123

Lock-In Marketing Analytics Tools Paid Search Agency Advertising Agencies 123

Webbiquity

APRIL 18, 2023

There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. What are B2B eCommerce Marketing Tactics? Leverage Advocate Marketing Advocate marketing is one of the best ways to grow your audience and attract new buyers.

eCommerce 305

eCommerce Social Media Tactics B2B Marketing 305

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Marketing Automation Services 352

Marketing Automation Services Marketing Budget Paid Search Agency Service 352

Marketing Insider Group

SEPTEMBER 20, 2021

This question prompts the creation of marketing personas, and the answers vary widely. In today’s hyper-connected world, people expect tailored, personalized experiences in their advertising, whether they realize it or not. What does your ideal customer look like? Choosing the Right Platforms.

Buyer Personas 359

Buyer Personas Social Media Media Webinar Metrics 359

Martech

AUGUST 6, 2024

Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. We won’t know until U.S. Processing.

Rules 127

Rules Advertising Agencies Advertising Advertisements 127

Marketing Insider Group

MARCH 20, 2023

We can’t bear to watch your marketing dollars go to waste on paid search marketing that isn’t generating the results you deserve. That means it’s time to start putting your marketing efforts where they matter most. When it comes to generating traffic, you have two main options: paid search and organic search marketing.

Paid Search Agency 314

Paid Search Agency Paid Content Search Marketing Lead Ranking 314

Marketing Insider Group

JULY 12, 2021

Digital marketing is a revolutionary way for companies, big and small, to market their wares to consumers. From endless options to scalable budgets, digital marketing has transformed the way companies present themselves to consumers. . Digital marketing has, from the beginning, been in a cycle of rapid evolution.

Paid Content 363

Paid Content Paid Search Agency Marketing Agencies 2 Advertising Agencies 363

Webbiquity

SEPTEMBER 26, 2023

Interestingly, their offerings are more complementary than competitive, addressing different needs and market segments. The agency’s portfolio of success events spans an impressive range of corporate events (e.g., Here are some of the noteworthy providers. Paul , Minnesota.

Enterprise Management 63

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 63

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363