Advertising Agencies Related Topics 
Marketing Insider Group
JANUARY 13, 2025
Thats where combining your CRM ( customer relationship management ) and marketing strategies can make a difference. Simply put, you can align your CRM systems with your marketing tools to create a unified, data-driven approach to customer engagement. Image Source However, CRM and marketing integration isnt without its challenges.
Marketing Insider Group
JANUARY 27, 2025
Many businesses choose to outsource PPC management to marketing agencies for a strategic edge (and much more). Agencies optimize campaigns for better results with the latest tools and strategies. Agencies have niche, industry-specific knowledge, helping businesses achieve goals like higher click-through rates and conversions.
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Marketing Insider Group
AUGUST 5, 2024
At Marketing Insider Group, we know that without measuring the right metrics, you’re flying blind. Partnering with a professional marketing agency provides specialized knowledge and resources, making campaign management more efficient and effective. It’s crucial to set clear, measurable goals.
Marketing Insider Group
JANUARY 7, 2025
Outsourcing is the process of hiring an external agency to handle your website’s design , development, and maintenance. It’s also cost-effective, as agencies offer scalable services tailored to your needs, saving you the expense of full-time staff. Many agencies provide flexible pricing models to suit different budgets.
Speaker: Howard Sewell, President, Spear Marketing Group
Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns. Too often, email campaigns are seen as something that "just anyone" on your team can put together.
Webbiquity
AUGUST 26, 2024
Image credit: Possessed Photography on Unsplash This technology has become a powerful tool at the forefront of innovation, particularly in the marketing world. In social media marketing, AI is not just a buzzword; it’s a game-changer. This post explores the different facets of AI’s influence on social media marketing.
Marketing Insider Group
NOVEMBER 6, 2024
Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023.
Speaker: David Crane, Head of Content & Thought Leadership, Integrate
The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. May 2 2018 9:30 AM PDT 12:30 PM ET 5:30 PM GMT.
Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group
Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. But how do you go about this?
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Plus, you have the added communications channels associated with B2B sales or channel partners and internal HR or Departmental platforms. Fewer bidders mean a greater chance of winning! Analyzing the auction results is faster and less burdensome. Remember, you never really know the value of a reward until you auction it off!
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results!
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Connect to agency identity spines. With Chrome’s third-party cookie deprecation looming, the industry must adapt.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers!
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. How a few small marketing and sales changes can make a big revenue difference. What to do to get alignment, and better performance, out of your sales and marketing organizations.
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At first glance, reward and recognition programs would appear to be an ill fit for the world of B2B marketing. In such a complex environment, how can loyalty marketing help? B2B business-client relationships are often more complex than those in the consumer world.
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