article thumbnail

How to Review the Capabilities of Your Marketing Agency

Marketing Insider Group

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Investing time and money into a new partnership is a big step, so it’s important to evaluate your partners carefully to ensure they’re the right fit for your business.

article thumbnail

2024 Partner Predictions with Oracle Advertising


Continuing our 2024 Partner Predictions series , the Digilant team sat down with Brent Gaskamp, VP of Platform Partnerships at Oracle Advertising. What can agencies do today to prepare for deprecation as it pertains to audience targeting? “As In terms of audience targeting, what changes should advertisers expect?


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 2 Most Common Mistakes in Partner Recruitment Campaigns

The Point

Like many B2B marketing agencies, even though we’re a professional services business and don’t sell or re-sell technology, our firm gets marketed to regularly by companies looking to recruit us as a channel partner. As an agency owner , I want our clients to be successful and drive better marketing results.

article thumbnail

Choosing Your Advertising Agency Partnership: Key Considerations for Success

Stevens & Tate

Selecting the right advertising agency can significantly influence the success of your marketing endeavors. These agencies possess exclusive proficiency, ensure cost-effectiveness, facilitate scalability, deliver industry insights, and produce quantifiable outcomes.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers!

article thumbnail

How to Pick the Best HubSpot Agency Partner

SmartBug Media

And it’s no wonder why: HubSpot is packed with the capabilities and features businesses need to uplevel all aspects of marketing, sales, and customer service. The HubSpot platform includes five different hubs: Marketing Hub, Sales Hub, Service Hub, CRM Hub, and Operations Hub. What Is a HubSpot Partner?

article thumbnail

Elite Plastic Surgery PPC Agency | Amplify Visibility

Go Beyond SEO

Welcome to the world of online marketing for plastic surgery clinics! That’s where Amplify Visibility , the elite Plastic Surgery PPC Agency , comes in. Amplify Visibility is a renowned agency specializing in pay-per-click (PPC) advertising for the plastic surgery industry.

article thumbnail

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns. Too often, email campaigns are seen as something that "just anyone" on your team can put together.

article thumbnail

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. May 2 2018 9:30 AM PDT 12:30 PM ET 5:30 PM GMT.

article thumbnail

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. But how do you go about this?

article thumbnail

Loyalty Auctions: The Next Reward For B2B Markets

Plus, you have the added communications channels associated with B2B sales or channel partners and internal HR or Departmental platforms. Fewer bidders mean a greater chance of winning! Analyzing the auction results is faster and less burdensome. Remember, you never really know the value of a reward until you auction it off!

article thumbnail

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. How a few small marketing and sales changes can make a big revenue difference. What to do to get alignment, and better performance, out of your sales and marketing organizations.

article thumbnail

What Is the Gemini Effect in B2B Marketing?

At first glance, reward and recognition programs would appear to be an ill fit for the world of B2B marketing. In such a complex environment, how can loyalty marketing help? B2B business-client relationships are often more complex than those in the consumer world.

article thumbnail

The Customer-Powered Enterprise Playbook

In order to win the market, organizations need to leverage their customers not only to inform their business strategy, but also to fuel it. Influitive calls this the Customer-Powered Enterprise—and it can benefit Marketing, Customer Success, Sales, Product Development, Employee Engagement, Developer Relations, and Partner Engagement.