5 Outdated PR Tactics That Will Actually Hurt Your Strategy

B2B PR Sense

Previously, we've talked about the best PR tactics to get your brand some media love -- but sadly, not all tactics are created equal. Let's delve into some examples of PR strategies and tactics that should have been retired long ago. The 5 Timeless Tactics of PR.

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12 Powerful PR Trends That Will Shape Your Strategy for 2019

B2B PR Sense

PR trends are like the oil that keeps your car lubricated. I am joined here today with 11 of the most thoughtful PR pros I know. I asked them to look into their crystal balls to see what we can expect in terms of PR trends 2019. What does all of this mean for PR?

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23 Outstanding Social PR Guides

Webbiquity

As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. This shift has led to today’s emphasis on “social” PR.

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How to Be Creative in B2B PR

Webbiquity

Creativity isn’t the sole domain of consumer PR; if anything, it requires more creativity to craft the perfect angle for a complex B2B subject. B2B PR pros need to make themselves experts in their clients’ sectors and use every resource at their disposal to find newsworthy hooks.

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How B2B Marketing is Changing in 2018

1How B2B Marketing. is Changing in 2018 Insights on Priorities, Tactics, and Challenges. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. in 2018, and how the landscape has changed from a year ago.

Seven Expert Social PR Guides and Tips

Webbiquity

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. So how exactly does PR support SEO efforts?

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PR Tactics: How to Crush It with Voice Search

B2B PR Sense

All phrases that dominate today's digital landscape -- and are poised to affect your PR tactics. 6 PR Tactics That Will Help You Kick Butt in Voice Search. Such tactics in PR will make it more likely that your content will pop up in a voice search. B2B PR Tips and Trends

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PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. 10 Myths That Can Stand in the Way of a Profitable PR Campaign. PR Strategy

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Content Marketing and SEO: How to Craft the Best PR Campaigns

B2B PR Sense

When you think of the tactics behind perfect PR campaigns , perhaps press releases and media pitches acome to mind. But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR. What is content marketing and what does it have to do with PR?

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The Best of 2018: Our Most Popular PR Posts of the Year

B2B PR Sense

These posts range in topics from B2B PR campaigns, to B2B marketing strategy, to the best PR tools. 10 Press Release Best Practices That Will Skyrocket Your PR. Despite being the whipping boy of PR, press releases done right are effective. B2B PR Tips and Trends

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How to Get PR and Content Marketing Right: Think Like a PR Person

B2B PR Sense

Let's consider why PR and content marketing are a good combination, and how you can use the two effectively. But first, let's consider what some pessimists say about using PR to create content and consider the facts involved in this discussion. What role does PR play in this?

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Public Relations Trends: How to Explode Your PR with Visuals

B2B PR Sense

It's no wonder that visuals are one of the fastest growing PR trends in recent years! Visuals are intrinsically linked with human emotions.Tapping into those emotions is a key part of public relations, and an excellent way to boost such PR metrics as engagement and lead generation.

The Complete Guide to Scale Your B2B Business to Success by Marrying PR with Content Marketing

Webbiquity

By merging PR and content marketing in your B2B marketing campaigns, of course. Why use PR with content marketing. This is where PR comes through. You know content isn’t mere marketing collateral, and PR isn’t just media coverage. Upgrade content calendar with PR.

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Artificial Intelligence and PR: What You Need to Know

B2B PR Sense

Artificial intelligence and PR have had a a bit of a wobbly relationship from the beginning.But it has been one of the hottest button topics to hit the PR industry recently. Let's look at artificial intelligence and its impact on PR -- including how it may possibly affect your brand!

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How to Recover from a PR Scandal

Marketing Insider Group

The post How to Recover from a PR Scandal appeared first on Marketing Insider Group. Perhaps exacerbated by social media, the past few years have seen a lot of major scandals erupt with damaging consequences.

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PR 2015: Top 100 Influencers & Brands

Onalytica B2B

At Onalytica we have been looking closely at the transformation of PR as we know it. Influencer relations is a truly essential part of modern PR (we also offer a B2B influencer relations platform for PR practitioners). PR: Top 100 Influencers & Brands Click To Tweet.

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PR Measurement: 10 Important Metrics That You Need to Monitor

B2B PR Sense

PR measurement has been a bugaboo of the PR industry for years. Because so much of PR is intangible, and offers long-term results, it does not fit into a common financial mold when it comes to metrics. Why do PR professionals need to show measurable results now?

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5 Powerful Trends That Will Shape Your PR Tactics

B2B PR Sense

PR tactics continue to be molded by these changes, and we as PR professionals must adapt our methods and approach. A new report from Cision sheds light on the important issues and changes of the PR profession in 2017. Top B2B PR Mistakes to Avoid [Infographic].

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The Social Media PR Battle

Webbiquity

Can PR keep up in this online social world? Is your business prepared to avoid a PR nightmare if a customer utilizes social media? Is your business ready for this new PR battle? Image source: Elevate PR. The entire situation was a PR mess. Guest post by Megan Totka.

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How to Pick the Right B2B PR Agency For You

B2B PR Sense

Choosing a B2B PR agency can be a daunting task. 10 Things to Do Before Hiring a B2B PR Agency. Define What You Want From Your PR Agency. If you want a PR agency that will fit your needs, specify what your needs are. What do you want to accomplish with your B2B PR?

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31 Sensational Social Media Marketing and PR Stats and Facts

Webbiquity

Here are five actionable takeaways from the two-and-a-half dozen noteworthy social media marketing and PR statistics and facts presented below: Image credit: i-SCOOP. Get social PR right. 6 Social PR Statistics and Facts. Image credit: B2B PR Sense Blog.

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Do You Know What Your PR Is Worth?

Influitive b2b

Obtaining each element of this trifecta, however, has been difficult for PR experts. The post Do You Know What Your PR Is Worth? In business, the perfect balance of efficiency, hard data, and quantifiable ROI is what drives success.

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Are you making these common PR mistakes?

Biznology

The post Are you making these common PR mistakes? Digital Marketing Social Media/PR headline PR Press releaseImage Credit: Isentia. Press releases are a popular tactic to gain media attention for your brand.

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B2B Lead Generation Best Practices: 6 PR Methods You Need to Know

B2B PR Sense

Let’s look at some PR-based B2B lead generation best practices that can really fire up your conversion strategy. Where Does PR Fit Into Lead Generation? Many operate under the misconception that PR only functions at the top of the funnel. And PR plants seeds for nurturing.

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8 Innovative Ways to Think Big in Your B2B PR

B2B PR Sense

No matter your size, thinking big is pivotal to success in B2B PR. Successful PR, however, is all about pushing boundaries, embracing new techniques, and staying ahead of the curve. 8 Ways to Bring Big Ideas to Your B2B PR. 10 Simple Strategies to Boost Your B2B PR Campaign.

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The Top 8 PR Trends That Will Empower Your Business

B2B PR Sense

PR trends are like the GPS in our public relations vehicles. Where is PR headed? PR constantly evolves as new products develop and new trends emerge. PR constantly evolves as new products develop and new trends emerge CLICK TO TWEET. B2B PR Tips and Trends

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10 Powerful Ways PR Can Boost Thought Leadership Strategy

B2B PR Sense

PR and thought leadership strategy go hand in hand. Let’s now take a look at 10 ways you can boost your thought leadership PR and build a truly phenomenal record of leadership within your industry. How to Unlock Your Small Business PR Potential with Owned Content. PR Strategy

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SEO for Business: How to Strengthen Your PR with Links

B2B PR Sense

Now businesses are seeing the benefit of using PR in SEO to get better results. While we don't recommend using just any SEO tool, there are agencies that offer reputable SEO PR services. These agencies can help you to establish valuable back links that will boost your PR efforts.

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PR Playbook: Earning Your Seat at the Senior Management Table

Marketing Craftmanship

Here are a few tactics to consider for your personal campaign to gain a seat: Clarify PR’s Role – The most pragmatic answer to “What is PR?” This is an opportunity to clarify what PR does or can do for them, to identify their needs and establish expectations.

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B2B PR Trends: How to Give Journalists What They Really Want

B2B PR Sense

But to help you up your effectiveness, we've highlighted the key B2B PR trends you need to know to appeal to journalists. Within the Cision survey, 63% of respondents cited the press release as their most valuable piece of PR content. 8 Innovative Ways to Think Big in Your B2B PR.

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Stop the Insanity. Fire Your PR Firm in 2014.

Marketing Craftmanship

Its source notwithstanding, the axiom applies perfectly to the great number of companies that retain PR firms, year after year, to generate publicity that will have little or no impact on tangible business outcomes. Fire your PR firm in 2014.

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PR for B2B Startups: How to Boost Your Exposure

B2B PR Sense

Is PR for B2B startups really necessary? Sometimes all it takes is knowing the right PR strategies for startups to get your business the exposure to catapult you to success. Why PR Is Important for Startup Success. PR has made a big difference for many budding businesses.

A tech journalist on the 5 best and worst practices of B2B PR

Biznology

It’s no wonder PR professionals are frustrated. Cutting through the noise has never been harder, but some PR pros manage to do it consistently. Find out what they do right and what too many PR pros still do wrong.

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Your Content Marketing Strategy Is Incomplete Without PR

Marketing Insider Group

The post Your Content Marketing Strategy Is Incomplete Without PR appeared first on Marketing Insider Group. Content marketing remains a fantastic way to engage an audience and grow a brand. Recent research from Content Marketing Institute found that 91 percent of B2B marketers practice content marketing, indicating the benefits are well worth the budget. Whether you are looking at CMI stats or reading the latest content marketing books, it’s somewhat clear there’s a […].

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13 Lead Generation Tactics That Will Explode Your PR Campaign

B2B PR Sense

What comprises a good lead generation and PR campaign. Let's look at 13 tactics that are guaranteed to explode your PR campaign and bring in more solid leads for your brand. 13 Lead Generation Tactics That Will Jumpstart Your PR Campaign.

How to Measure and Boost the ROI of your PR

Golden Spiral

Public Relations (PR), as a part of an integrated marketing plan, can dramatically boost your return on investment (ROI). PR, for the most part, is “top-of-the-funnel activity” — generating leads. At its best, PR builds brand awareness. PR also: drives loyalty to your brand.

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Shout out for B2B PR

Champion Communications

Why B2B Marketers need their PR agency more than ever. Media relations tech pr b2b marketerWhat a week! Facebook, a political data analysis company, and a Russian Doctor of Psychology. You couldn’t make it up. Not fake news but a rapidly unfolding story of vast breaches of trust, privacy and profits.

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5 PR Strategies That Will Amp Up Your Business

B2B PR Sense

Strong PR strategies keep you on course as your business moves ahead. How to Develop Your Own Successful PR Strategy. Use such programs as Google Analytics or AirPR to measure your PR efforts. PR Measurement: 10 Important Metrics That You Need to Monitor.

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How to Explode Your Startup PR with Growth Hacking

B2B PR Sense

Startup PR can feel like a monumental task. This methodology has some hard-hitting principles that can be grafted onto the public relations process to create a more effective PR strategy. How Can You Use Growth Hacking in Your Startup PR Strategy? PR and Marketing for Startups

8 Misleading Myths About B2B PR in Social Media -- Obliterated!

B2B PR Sense

Yet, if you want to succeed at B2B PR, it's necessary to explode the myths. Let's Obliterate the Myths Surrounding B2B PR and Social Media. In the digital age, traditional B2B PR tactics may not get a hearing. Does this mean, though, that former PR tactics no longer hold sway?

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