Marketing Insider Group

MAY 13, 2024

What if we told you that digital PR and link building aren’t just parallel lines running side by side; they actually cross paths more often than you might think? Today, we’re exploring the synergy between digital PR and link building. Knocking it out of the park with your digital PR? But, let’s hit pause for a second.

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Link Building PR Lead Scoring Lead Ranking 264

Webbiquity

AUGUST 20, 2024

Believe it or not, this is where public relations (PR) firms and teams could make a huge difference for their companies. PR and influencer marketing have always been important elements of WPO strategy, but are possibly even more crucial as AI impacts how your prospective customers find information online.

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The Forward Observer

JULY 19, 2024

Listen to the Interview… Links… The Smart Advertising Book: How To Deliver Advertising That Grows Your Brand by Dan White (Amazon) Dan White (LinkedIn) Dan White (Website) The Smart Branding Book: How To Build A Profitable And Resilient Brand by Dan White (Marketing Book Podcast interview) The Consumer Behaviour Book Tas Tasgal How Brands (..)

Advertising 275

Advertising Advertisements Buyer Personas Click Rate 275

Oktopost

OCTOBER 7, 2024

While platforms like Instagram, X, TikTok, and Facebook offer ways to engage, LinkedIn has emerged as a highly effective tool for companies and individuals looking to position themselves as thought leaders and drive public relations (PR) objectives.

PR 62

PR Linkedin Advertising Channels Marketing AI 62

Walker Sands

FEBRUARY 3, 2025

As search behavior evolves and the number of platforms on which people seek out answers, research and ideas is expanding, were seeing firsthand the real impact that exists at the intersection of what we typically think of as discrete marketing disciplines: search, content and PR. We look forward to sharing more soon.

Domain 64

Domain PR B2B Public Relations 64

Martech

SEPTEMBER 26, 2024

With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. However, PR is thriving in today’s marketing landscape. Around the world, PR remains invaluable for shaping perceptions, building credibility and connecting brands with their audiences.

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Navigate the Channel

NOVEMBER 5, 2024

In the ever-evolving landscape of public relations (PR), staying ahead of the curve is essential to maintain a positive brand image and connect with your audience effectively. In this article, we’ll explore the latest PR trends for 2025 that will help your business thrive in an era of rapid change and digital dominance.

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PR Trends Public Relations Transparency 65

Animalz blog

JULY 16, 2024

PR could be one of those ways. She shared four great lessons about intertwining content and PR on LinkedIn , which inspired this interview to learn more about her approach. She goes into the role of brand, how she measures the effectiveness of PR and content, her thoughts on the future of content marketing, and much more.

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PR Paid Search Agency B2B Thought Leadership Press 57

Brandpoint

SEPTEMBER 13, 2024

Getting your message out there in the media, attracting new customers, bolstering your brand (or rebranding it), connecting with people, increasing sales — it’s the holy grail for marketers and PR pros. Within a larger PR campaign, paid media is a great way to increase awareness and ultimately encourage sales. Paid media is easy.

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PR Distribution Advertorials Mobile Advertising 62

Webbiquity

NOVEMBER 19, 2024

For any B2B marketer or PR professional involved with influencer marketing initiatives or programs, this is well worth the read. Again, you can download the 2025 B2B Influencer Marketing Research Report here. The post Top Trends in B2B Influencer Marketing Today appeared first on B2B Marketing Blog | Webbiquity.

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Marketing Insider Group

OCTOBER 15, 2020

In a world where everything and everyone is connected, one poorly timed or worded message could destroy your business and spiral into a full-blown PR crisis. While many organizations wait until a PR disaster strikes to put a policy in place, proactively developing a strategy prevents you from ever having to deal with social media issues.

Social Media 363

Social Media Media Guidelines PR 363

Ahrefs

OCTOBER 20, 2024

While day-to-day PR reports get into the nitty gritty of media monitoring, periodic reviews and campaign washups take a step back, looking at wider context, learnings, and next steps. Let’s get into examples of both… Here are five real-world PR … Read more ›

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Marketing Insider Group

NOVEMBER 8, 2021

Media Analysis is Not Just for PR. Analyzing the media can provide valuable insights for everyone, not just PR pros either. In fact, most folks working in PR aren’t using this type of data anyway.

Buyer's Journey 363

Buyer's Journey PR Content Analysis 363

Ahrefs

SEPTEMBER 27, 2024

In this post, you’ll see the data behind nine successful PR campaigns, and hopefully get some inspiration for your next press idea. 9 popular PR campaign examples This list is a real mixed bag of PR examples – from newsjacking, … Read more ›

PR 114

PR Examples Campaigns Press 114

Martech

NOVEMBER 6, 2024

The viral emotions driving brand engagement Up to 70% of journalists say PR pros are important to the success of their jobs, yet 49% of journalists seldom or never respond to PR pitches, according to Muck Rack’s State of Journalism 2024. So, where’s the disconnect?

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Viral Marketing Research Content Trigger Marketing 132

Martech

OCTOBER 18, 2024

When an organization suffers from a crisis, you probably think about the PR agency or CEO as part of the response. But what about marketing? Marketing has access to the customer data and develops the voice of the brand, which makes the marketing team a crucial part of any crisis response.

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Paid Search Agency Advertising Agencies CMO PR 122

Martech

JULY 26, 2024

Stagwell is adding the influencer capabilities to its Stagwell Marketing Cloud’s PRophet Comms Tech Suite of tools for PR and marketing professionals. By integrating influencer marketing into its platform, which already includes tools for PR and media, it’s putting influencer tactics at the fingertips of its users.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Acquisitions Ad Agencies 112

Martech

SEPTEMBER 19, 2024

For example, my company works with law firms that require PR tied to their working cases and new legislation. How can a PR professional write a pitch based on a court transcript if that transcript’s accuracy can’t be trusted? Misunderstandings also have grave implications for other industries.

Marketing AI 133

Marketing AI B2B B2B Thought Leadership PR 133

Contently

JANUARY 20, 2023

The post User-Generated Content: How to Use It for Good and Avoid a PR Crisis appeared first on Contently. To stay informed on all things content, subscribe to The Content Strategist for more insight on the latest news in digital transformation, content marketing strategy, and rising tech trends.

User-Generated Content 171

User-Generated Content PR Word of Mouth Viral Marketing 171

Martech

OCTOBER 21, 2024

But this time, we tried something new: nine months out, we gathered every team — from field marketing and web to PR, community and customer success. PR and media relations : Broadcasters extending your reach. Traditionally, the events team owned the planning process, only looping in other teams about four months before showtime.

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Conference Paid Search Agency PR Marketing Proposals 113

Walker Sands

AUGUST 6, 2024

Incorporating data & proof points In a previous two-part blog series , we discussed the importance of incorporating data into your HR tech PR campaigns to add credibility and secure more media placements. Prioritizing data-driven PR campaigns can be what sets your brand apart.

Paid Search Agency 81

Paid Search Agency Marketing Management Marketing & Strategy Marketing Strategy 81

Webbiquity

JANUARY 26, 2021

There were also other strands to weave in: online reputation management (ORM), media sharing (video on YouTube, podcasts on iTunes, photos on Flickr, presentations on Slideshare), and social public relations (PR). In 2014, author and PR pro Gini Dietrich introduced the PESO model of media types: Paid media (advertising).

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Marketing Insider Group

MAY 16, 2023

Get Your Name Out There Lastly, you need all eyes on PR and content promotion. When it comes to PR, whether you’ve hired a professional or you’ve assumed the position yourself, great PR invites media opportunities, bylines, and more places to publish your content. Reach out to us asn aks about how!

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SEO Lead Ranking Content PR 311

Webbiquity

APRIL 12, 2022

The first step in managing a PR crisis is to pause all scheduled postings. A PR crisis management firm can help you create one if you need external support. Your team should know what to do when a social media crisis arises. The second step is to implement your social crisis communications plan.

Social Media 296

Social Media Marketing Management Media Guidelines 296

Webbiquity

JUNE 1, 2021

Build your social currency with a robust PR strategy. But PR can speed up this process. If your product adds value to theirs or vice versa, it’s an ideal place to post a guest blog. Building trust with your audience takes time, effort, and investment. Here’s what works in 2021.

Tips 363

Tips Privacy Advertising Agencies Marketing & Strategy 363

Convince & Convert

OCTOBER 9, 2024

Earned media placements and PR are going to become even more critical as audiences move away from traditional search. From zero-click searches that start with AI tools like ChatGPT and Perplexity, and visual content searching on TikTok and YouTube, marketers can no longer rely solely on organic and paid search alone to drive traffic.

Paid Search Agency 163

Paid Search Agency Work Management Planning Marketing Management 163

Oktopost

AUGUST 12, 2024

If I were leading the marketing efforts at a B2B startup today, LinkedIn would be our primary “PR” channel. In the fast-paced world of B2B scale-ups and start-ups, there’s one platform that stands out as a game-changer for communication and brand building: LinkedIn. Here’s why: 1.

Linkedin 118

Linkedin Advertising Channels B2B Thought Leadership B2B 118

Marketing Insider Group

NOVEMBER 18, 2020

The Forecast aims to raise awareness about the Nutanix brand and to reach existing and new audiences beyond traditional PR and demand-generation marketing efforts. These brought the total number of industry honors to seven, including Bulldog Reporter, Regan PR and twice a PR News Award finalist.

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Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 268

Marketing Insider Group

JUNE 24, 2020

Investing in content marketing can be a very affordable form of PR too. You don’t need the services of a PR agency. A mention or link in a big online publication could bring you a huge increase in instant traffic, thousands of potential new customers, and that all-important social proof. Get Serious About Social.

Work Management 328

Work Management Marketing Management Branding Brand Identity 328

SmartBrief - Marketing

JULY 30, 2024

Agencies can use scans for initial research when onboarding new clients, agencies and brands can use scans to detect current or potential PR issues. Marketers also can use it for content inspiration, taking cues from the audiences that they care the most about.

Advertising Agencies 131

Advertising Agencies Paid Search Agency API Opinions 131

Webbiquity

OCTOBER 4, 2022

Increasing direct traffic comes from “getting the word out,” primarily through public relations (PR) activities but also through tactics ranging from networking at events to employee and customer advocacy. Direct: This comes from people either typing in your website URL or clicking a bookmarked link.

Paid Content 336

Paid Content Paid Search Agency Advertising Agencies Planning 336

Sword and the Script | B2B

JULY 16, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. Sword and the Script Media can help with B2B marketing, PR and social media. That’s my observation in looking back over the several dozen studies I’ve covered on the weekly blog and monthly newsletter ( samples ). >>> Need an extra pair of hands?

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Statistics B2B Marketing B2B Thought Leadership Webinar Metrics 100

Marketing Insider Group

DECEMBER 9, 2024

You might also decide to work with a PR company to publish a press piece on your new eco-conscious goals. Once your goals are set, relay this information to your consumers. Communicate your new goals prominently on your website, perhaps on your about us page or using a dedicated sustainability page.

Paid Search Agency 130

Paid Search Agency Advertising Agencies Lead Ranking Loyalty 130

Sword and the Script | B2B

SEPTEMBER 10, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. The full study is freely available for download here: The Superpowers Index (opens in PDF) by Dentsu. Need an extra pair of hands?

B2B Thought Leadership 105

B2B Thought Leadership Software Thought Leadership Ethics 105

Marketing Insider Group

JANUARY 26, 2021

PR & Social Media. The key is to think of your content as a PR tool and social media as the promotional channel. You should strive to answer questions in your niche better and more thoroughly than anyone else, always with plenty of context, adding some nuance only when necessary.

Marketing Budget Creation 362

Marketing Budget Creation Marketing Budget Planning Budget Programs 362

Marketing Insider Group

FEBRUARY 11, 2021

It’s more important now than ever for companies to use their digital platforms to make positive statements and publish actions that unite their customers and boost their PR. One in five of those consumers will never return. Transparency will be just as important for local marketing as it is for national and global marketing.

Marketing AI 364

Marketing AI Trends Paid Search Agency Transparency 364

Martech

OCTOBER 24, 2024

There’s a broad range of writing tools, from PR content to conversion-optimized shop texts, social media posts, video captions and even technical writing. AI copy generation/writing. AI sales support.

Lead Ranking 122

Lead Ranking Lead Scoring Marketing Automation Services Work Management 122