Want the Best PR? Avoid These 8 Big PR Mistakes

B2B PR Sense

Ah.the good ol' relationship between journalists and PR professionals. Sometimes they play well and it results in the best PR opportunities. And PR pros rely on journalists for media attention for their brand. Let's take a few moments and see what PR pros can do on their end to improve this relationship. Armed with this information, PR people can deliver pitches that are better designed to hit the mark, interest journalists, and not drive them crazy.

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Five Top PR Trends to Watch in 2021

Webbiquity

The public relations (PR) industry has been under increasing pressure over the past few years. Consumers demand more from brands than ever before, and the rise of cancel culture means it’s more important than ever to avoid a PR scandal. 4) Importance of advanced PR platforms.

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Branded Content Smarts: How to Turn Your Insights into PR

DivvyHQ

With so much to be gleaned from your content analytics, it's smart to put your PR hat on to determine how those insights (and your owned assets) might be transformed or repackaged into earned media opportunities.

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PR and Marketing During COVID-19: What You Need to Know

B2B PR Sense

How does this affect your PR and marketing strategies ? But what about when it comes to your PR and marketing activities? We have to recognize that our PR and marketing strategies can't continue, business as usual, during this time. How to Upgrade Your PR Strategy for 2020.

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PR Metrics: How to Prove the Real Value of PR

B2B PR Sense

PR faces a conundrum. We have loads of examples where a solid PR strategy has contributed to a brand's growth and visibility. But PR teams still struggle to prove the value of PR to their C-suite executives. The failure to prove value has a direct impact on PR's bottom line. In the same survey, 96% of the executives said their 2019 marketing and PR budgets would be cut by at least 10%. Why Every Brand Needs PR Measurement. A recent PR campaign?

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PR and Social Media: How to Adapt Your PR Strategy

B2B PR Sense

Fifteen years ago, if you had told me that PR and social media were going to work together and that we would use social media for PR, I may have chuckled. For the purposes of today's post, we're going to discuss how social media can empower both B2C and B2B PR strategy. PR for Social Media: An Exciting Opportunity. It's an exciting time to be in PR -- especially with the integration of social media strategy within PR strategy. What can we do as PR people?

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How to power your content marketing campaign with PR

Modern B2B

The post How to power your content marketing campaign with PR appeared first on Modern | B2B Marketing Agency. B2B Content Marketing Lead Generation Content Content Distribution Content Marketing PR

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How to Upgrade Your PR Strategy for 2020

B2B PR Sense

The same is true with your PR strategy. We are face to face with an exciting time in PR -- with new developments constantly on the horizon. But all of us need to adapt in order to take full advantage of all the latest PR trends 2020 has to offer. PR Trends 2020 and Beyond.

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PR's Public Relations Crisis: How to Fix It

B2B PR Sense

Ironically, despite the ballyhoo and effusions, PR is facing its own PR crisis. It turns out PR folks (myself included) aren't master communicators when it comes to our own profession. A recent study showed that a significant number of executives don't believe that PR delivers good value for their brand. Undoubtedly, when we read this, our first fear is that people are losing trust in PR as an industry and that this distrust is going to spread.

PR 2015: Top 100 Influencers & Brands

Onalytica B2B

At Onalytica we have been looking closely at the transformation of PR as we know it. Influencer relations is a truly essential part of modern PR (we also offer a B2B influencer relations platform for PR practitioners). We were interested in seeing which PR professionals and brands were leading the online discussion. Below you can see a network map of the online conversation around PR. PR: Top 100 Influencers & Brands Click To Tweet. PR News.

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What Is the Link Between PR and SEO and How Can You Leverage It?

Marketing Insider Group

PR and SEO? When it comes to dynamic duos, PR and SEO didn’t always match up so easily. For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing.

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12 Powerful PR Trends That Will Shape Your Strategy for 2019

B2B PR Sense

PR trends are like the oil that keeps your car lubricated. I am joined here today with 11 of the most thoughtful PR pros I know. I asked them to look into their crystal balls to see what we can expect in terms of PR trends 2019. In addition to these public relations trends, you'll find actionable tips on how to accelerate your PR strategy. 12 PR Trends That Will Supercharge Your PR Strategy. What does all of this mean for PR?

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PR Strategy: 5 Powerful Secrets to Awesome Media Attention

B2B PR Sense

Your B2B PR strategy is a complex machine, with earned, owned, shared, and paid media components all working together. This impacts how B2B PR functions and how you enact your PR strategy -- especially when it comes to earned, owned and paid media. Let's examine the report's findings, see what we can learn and pinpoint how it will impact your PR strategies moving forward. 5 Key B2B PR Takeaways That Will Impact Your Earned Media Strategy.

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PR and Inbound Marketing Success Stories

SmartBug Media

Earned media is the opportunity to publish your content on another company’s channels through PR efforts. Keep in mind that paid media strategies tend to differ quite a bit from PR and inbound marketing. The original PR goal was to land one placement (e.g.,

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Do You Know What Your PR Is Worth?

Influitive

Obtaining each element of this trifecta, however, has been difficult for PR experts. The post Do You Know What Your PR Is Worth? Brand Awareness Marketing Leaders Success Stories advocacy on demand aerohive b2bmarketingzone how advocate marketing helps pr identifying new advocates improved pr increasing customer engagement jenni adair making pr more efficient pr pr efficiency public relations roi of advocacy roi of advocate marketing roi of pr

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How to Leverage AI in PR for Amazing Results

B2B PR Sense

If you've been working around PR and marketing, you no doubt already use it to some degree. But what is on the horizon for this technology -- and how should brands use AI in PR to drive results? Let's get right into this by addressing what AI is doing for PR, and why it's a good thing. Artificial intelligence has definitely been a trending, sometimes hot-button issue - with mounting fears of AI replacing PR jobs and causing problems for hardworking professionals.

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PR Strategy Not Working? Here's How to Fix It

B2B PR Sense

"Get me some PR". Unfortunately, PR doesn't work like that. It requires a well thought out PR strategy and flawless execution to be effective. Let's identify these areas, explain how you can solve the issues -- and create a winning PR campaign. 10 PR Strategy Problem Areas & How to Fix Them. And every PR campaign and strategy needs an end goal. Many people feel that PR is simply the natural progression for their business. PR Strategy

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Artificial Intelligence and PR: What You Need to Know

B2B PR Sense

Artificial intelligence and PR have had a a bit of a wobbly relationship from the beginning.But it has been one of the hottest button topics to hit the PR industry recently. Let's look at artificial intelligence and its impact on PR -- including how it may possibly affect your brand! What is Artificial Intelligence Exactly, and How Does It Relate to PR? In terms of PR, this technology has the potential to: Distribute press releases. B2B PR Tips and Trends

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PR’s “Big Lie” is Alive and Well

Marketing Craftmanship

Nearly 5 years ago, I wrote a LinkedIn blog post ( The PR Industry’s Dirty Little Secret ) that called out PR practitioners who use their “close relationships” with journalists – along with the implication that those relationships will generate media coverage – to sell their services to prospective clients. The “Big Lie” in this sales pitch is that no journalist will ever cover a topic because they know your PR rep. Have you worked with a PR firm before?

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PR Trends: How to Empower Your PR with SEO

B2B PR Sense

PR pros have been working for years on new PR trends that will propel their communications strategy forward. But what does SEO have to do with your PR strategy? Why SEO is an Important Part of Emerging PR Trends. Would you be surprised to learn that a lot of PR best practices already utilize SEO? All of this is PR and amps your SEO. Imagine the stream of traffic you could be missing by not using SEO in your PR strategy. Want the Best PR?

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PR Strategy: What You Need to Know About Earned and Owned Media

B2B PR Sense

For years, certain assumptions have dominated PR strategy and tactics. What are common misconceptions that people have about their PR tactics? A recent case study from Onclusive explores the results of a PR campaign deployed by 23andMe , a popular DNA testing company. The case study sheds light on how we make decisions and the PR tactics that underpin our strategy. Instead, PR has been riddled with assumptions and untested theories. PR Strategy

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5 Outdated PR Tactics That Will Actually Hurt Your Strategy

B2B PR Sense

Previously, we've talked about the best PR tactics to get your brand some media love -- but sadly, not all tactics are created equal. Let's delve into some examples of PR strategies and tactics that should have been retired long ago. But first, let's go over some of the timeless tactics that we use within our B2B PR agency. The 5 Timeless Tactics of PR. Establish a PR Strategy. If a PR opportunity comes your way, you want to be ready to handle it professionally.

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PR and Communications Lessons from a Global Pandemic

SmartBug Media

Public relations (PR) and communications pros constantly preach about crisis communication strategies, hoping clients will be ready to act when the unexpected happens. There’s no magic formula that PR and communications pros can use to respond to the crisis we’re living through.

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PR Measurement: 10 Important Metrics That You Need to Monitor

B2B PR Sense

PR measurement has been a bugaboo of the PR industry for years. Because so much of PR is intangible, and offers long-term results, it does not fit into a common financial mold when it comes to metrics. Why do PR professionals need to show measurable results now? It’s estimated that companies spend about $11 billion on PR per year, and many C-suite executives are asking to see a return on that investment. Does this mean that PR is impossible to measure?

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Are you making these common PR mistakes?

Biznology

The post Are you making these common PR mistakes? Digital Marketing Social Media/PR headline PR Press releaseImage Credit: Isentia. Press releases are a popular tactic to gain media attention for your brand. Whether you are promoting an event or something else newsworthy happening for your company, there are guidelines that you should follow. All too often companies get so wrapped up in the content and edits when writing a release that mistakes sneak into the final copy.

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How to Pick the Right B2B PR Agency For You

B2B PR Sense

Choosing a B2B PR agency can be a daunting task. 10 Things to Do Before Hiring a B2B PR Agency. Define What You Want From Your PR Agency. If you want a PR agency that will fit your needs, specify what your needs are. What do you want to accomplish with your B2B PR? Top B2B agencies have done their homework on your business and on your competition and are well poised to offer you expert PR advice. How much money do you want to spend on your PR?

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How to Get PR and Content Marketing Right: Think Like a PR Person

B2B PR Sense

Let's consider why PR and content marketing are a good combination, and how you can use the two effectively. But first, let's consider what some pessimists say about using PR to create content and consider the facts involved in this discussion. However, some critics of this union have claimed that PR and content marketing have vastly different goals. They say that the quality of content suffers when it is produced by a PR person. What role does PR play in this?

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PR Playbook: Earning Your Seat at the Senior Management Table

Marketing Craftmanship

While waiting for the PR profession-at-large to earn a place at the senior management table, current practitioners should develop their own company-specific strategies that will enable them to rub shoulders on an equal basis with their counterparts in finance, legal, marketing, operations or technology. Here are a few tactics to consider for your personal campaign to gain a seat: Clarify PR’s Role – The most pragmatic answer to “What is PR?”

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Stop the Insanity. Fire Your PR Firm in 2014.

Marketing Craftmanship

Its source notwithstanding, the axiom applies perfectly to the great number of companies that retain PR firms, year after year, to generate publicity that will have little or no impact on tangible business outcomes. Over the past 5 decades, to rationalize hefty monthly fees, the PR profession has successfully promoted three underlying assumptions: Any publicity is good publicity. Fire your PR firm in 2014.

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5 PR Strategies That Will Amp Up Your Business

B2B PR Sense

Strong PR strategies keep you on course as your business moves ahead. How to Develop Your Own Successful PR Strategy. Use such programs as Google Analytics or AirPR to measure your PR efforts. PR Measurement: 10 Important Metrics That You Need to Monitor. So now that you have a basic outline of your PR strategy, let’s fill it in a little. The following are 5 proven PR strategies that you should add to your PR toolbox. B2B PR Tips and Trends

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How Content Marketing Can Help You Earn Digital PR

Marketing Insider Group

Everyone knows how important PR is for building your brand reputation and attracting new customers. But traditional PR can be time-consuming, expensive, and limited in its reach. The good news is that anyone can get started with digital PR. What is Digital PR?

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The Definitive Guide to a Data-Driven PR Strategy

Zoominfo

On a basic level, data-driven public relations is the process of using data to develop newsworthy insights that support your organization’s PR goals. Continue reading to learn how you can kick-start your data-driven PR strategy. This information, often located in a contact database or CRM, can hold important insights that have the potential to be the perfect fuel for your data-driven PR initiative. Key Takeaways About Data-Driven PR Initiatives.

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B2B PR as a sales tool

Champion Communications

tech pr b2b marketer sales

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8 Innovative Ways to Think Big in Your B2B PR

B2B PR Sense

No matter your size, thinking big is pivotal to success in B2B PR. Successful PR, however, is all about pushing boundaries, embracing new techniques, and staying ahead of the curve. 8 Ways to Bring Big Ideas to Your B2B PR. When readers share your content on their social networks, this is PR gold. Just because you are a small B2B business doesn’t mean that your B2B PR ideas have to follow suit. 10 Simple Strategies to Boost Your B2B PR Campaign.

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How To Get Content Marketing Measurement Wrong: Do It Like a PR Person

Content Marketing Institute

Yet too many content marketers use PR-centered metrics to prove the value of their content. Continue reading → The post How To Get Content Marketing Measurement Wrong: Do It Like a PR Person appeared first on Content Marketing Institute.

The Top 8 PR Trends That Will Empower Your Business

B2B PR Sense

PR trends are like the GPS in our public relations vehicles. Where is PR headed? PR constantly evolves as new products develop and new trends emerge. PR constantly evolves as new products develop and new trends emerge CLICK TO TWEET. 8 PR Trends That Will Impact Your Business This Year. How to Combat the Fake News Frenzy in B2B PR. That means metrics need to be a number one PR priority. PR is an exciting and ever-changing industry.

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PR Campaign Tips: 10 Harmful Myths You Need to Avoid

CUE

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Let’s discuss 10 of these myths so that you can confidently make decisions about your PR and execute it effectively. 10 Myths That Can Stand in the Way of a Profitable PR Campaign.

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