PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. 10 Myths That Can Stand in the Way of a Profitable PR Campaign. PR Strategy

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Artificial Intelligence and PR: What You Need to Know

B2B PR Sense

Artificial intelligence and PR have had a a bit of a wobbly relationship from the beginning.But it has been one of the hottest button topics to hit the PR industry recently. Let's look at artificial intelligence and its impact on PR -- including how it may possibly affect your brand!

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23 Outstanding Social PR Guides

Webbiquity

As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. This shift has led to today’s emphasis on “social” PR.

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How to Get PR and Content Marketing Right: Think Like a PR Person

B2B PR Sense

Let's consider why PR and content marketing are a good combination, and how you can use the two effectively. But first, let's consider what some pessimists say about using PR to create content and consider the facts involved in this discussion. What role does PR play in this?

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How B2B Marketing is Changing in 2018

1How B2B Marketing. is Changing in 2018 Insights on Priorities, Tactics, and Challenges. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. in 2018, and how the landscape has changed from a year ago.

Public Relations Trends: How to Explode Your PR with Visuals

B2B PR Sense

It's no wonder that visuals are one of the fastest growing PR trends in recent years! Visuals are intrinsically linked with human emotions.Tapping into those emotions is a key part of public relations, and an excellent way to boost such PR metrics as engagement and lead generation.

B2B Lead Generation Best Practices: 6 PR Methods You Need to Know

B2B PR Sense

Let’s look at some PR-based B2B lead generation best practices that can really fire up your conversion strategy. Where Does PR Fit Into Lead Generation? Many operate under the misconception that PR only functions at the top of the funnel. And PR plants seeds for nurturing.

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5 Powerful Trends That Will Shape Your PR Tactics

B2B PR Sense

PR tactics continue to be molded by these changes, and we as PR professionals must adapt our methods and approach. A new report from Cision sheds light on the important issues and changes of the PR profession in 2017. Top B2B PR Mistakes to Avoid [Infographic].

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How to Pick the Right B2B PR Agency For You

B2B PR Sense

Choosing a B2B PR agency can be a daunting task. 10 Things to Do Before Hiring a B2B PR Agency. Define What You Want From Your PR Agency. If you want a PR agency that will fit your needs, specify what your needs are. What do you want to accomplish with your B2B PR?

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B2B PR Trends: How to Give Journalists What They Really Want

B2B PR Sense

But to help you up your effectiveness, we've highlighted the key B2B PR trends you need to know to appeal to journalists. Within the Cision survey, 63% of respondents cited the press release as their most valuable piece of PR content. 8 Innovative Ways to Think Big in Your B2B PR.

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10 Powerful Ways PR Can Boost Thought Leadership Strategy

B2B PR Sense

PR and thought leadership strategy go hand in hand. Let’s now take a look at 10 ways you can boost your thought leadership PR and build a truly phenomenal record of leadership within your industry. How to Unlock Your Small Business PR Potential with Owned Content. PR Strategy

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How to Be Creative in B2B PR

Webbiquity

Creativity isn’t the sole domain of consumer PR; if anything, it requires more creativity to craft the perfect angle for a complex B2B subject. B2B PR pros need to make themselves experts in their clients’ sectors and use every resource at their disposal to find newsworthy hooks.

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8 Innovative Ways to Think Big in Your B2B PR

B2B PR Sense

No matter your size, thinking big is pivotal to success in B2B PR. Successful PR, however, is all about pushing boundaries, embracing new techniques, and staying ahead of the curve. 8 Ways to Bring Big Ideas to Your B2B PR. 10 Simple Strategies to Boost Your B2B PR Campaign.

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Book Review: Social PR Secrets

Webbiquity

One of the first things you’ll notice about Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand’s News by Lisa Buyer is how compact it is. ” Another core element of social PR is having an online newsroom on your corporate website.

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SEO for Business: How to Strengthen Your PR with Links

B2B PR Sense

Now businesses are seeing the benefit of using PR in SEO to get better results. While we don't recommend using just any SEO tool, there are agencies that offer reputable SEO PR services. These agencies can help you to establish valuable back links that will boost your PR efforts.

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Do You Know What Your PR Is Worth?

Influitive b2b

Obtaining each element of this trifecta, however, has been difficult for PR experts. The post Do You Know What Your PR Is Worth? In business, the perfect balance of efficiency, hard data, and quantifiable ROI is what drives success.

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The Top 8 PR Trends That Will Empower Your Business

B2B PR Sense

PR trends are like the GPS in our public relations vehicles. Where is PR headed? PR constantly evolves as new products develop and new trends emerge. PR constantly evolves as new products develop and new trends emerge CLICK TO TWEET. B2B PR Tips and Trends

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How to Recover from a PR Scandal

Marketing Insider Group

The post How to Recover from a PR Scandal appeared first on Marketing Insider Group. Perhaps exacerbated by social media, the past few years have seen a lot of major scandals erupt with damaging consequences.

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PR for B2B Startups: How to Boost Your Exposure

B2B PR Sense

Is PR for B2B startups really necessary? Sometimes all it takes is knowing the right PR strategies for startups to get your business the exposure to catapult you to success. Why PR Is Important for Startup Success. PR has made a big difference for many budding businesses.

Seven Expert Social PR Guides and Tips

Webbiquity

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. So how exactly does PR support SEO efforts?

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The Complete Guide to Scale Your B2B Business to Success by Marrying PR with Content Marketing

Webbiquity

By merging PR and content marketing in your B2B marketing campaigns, of course. Why use PR with content marketing. This is where PR comes through. You know content isn’t mere marketing collateral, and PR isn’t just media coverage. Upgrade content calendar with PR.

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How to Explode Your Startup PR with Growth Hacking

B2B PR Sense

Startup PR can feel like a monumental task. This methodology has some hard-hitting principles that can be grafted onto the public relations process to create a more effective PR strategy. How Can You Use Growth Hacking in Your Startup PR Strategy? PR and Marketing for Startups

5 PR Strategies That Will Amp Up Your Business

B2B PR Sense

Strong PR strategies keep you on course as your business moves ahead. How to Develop Your Own Successful PR Strategy. Use such programs as Google Analytics or AirPR to measure your PR efforts. PR Measurement: 10 Important Metrics That You Need to Monitor.

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8 Misleading Myths About B2B PR in Social Media -- Obliterated!

B2B PR Sense

Yet, if you want to succeed at B2B PR, it's necessary to explode the myths. Let's Obliterate the Myths Surrounding B2B PR and Social Media. In the digital age, traditional B2B PR tactics may not get a hearing. Does this mean, though, that former PR tactics no longer hold sway?

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PR 2015: Top 100 Influencers & Brands

Onalytica B2B

At Onalytica we have been looking closely at the transformation of PR as we know it. Influencer relations is a truly essential part of modern PR (we also offer a B2B influencer relations platform for PR practitioners). PR: Top 100 Influencers & Brands Click To Tweet.

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Our Top 10: The Best B2B PR Posts of the Year

B2B PR Sense

2017 has been a great year for the B2B PR and marketing industry. Our Top 10 Posts on B2B PR of 2017. 10 Press Release Best Practices That Will Skyrocket Your PR. Our Ultimate List of the Best PR Tools for 2017. 10 Simple Strategies That Will Boost Your B2B PR Campaign.

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6 New Rules Changing the B2B PR Game

B2B PR Sense

B2B PR has been morphing into a more robust vehicle. Today we no longer "spray and pray," clueless about how PR is impacting performance. Overtime B2B PR has solidified around six new rules that define and give heft to the practice. 6 New B2B PR Rules You Can't Ignore.

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The Social Media PR Battle

Webbiquity

Can PR keep up in this online social world? Is your business prepared to avoid a PR nightmare if a customer utilizes social media? Is your business ready for this new PR battle? Image source: Elevate PR. The entire situation was a PR mess. Guest post by Megan Totka.

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10 More Awesome Strategies to Boost Your B2B PR Campaign

B2B PR Sense

Not too long ago we did a post on 10 Simple Strategies to Boost Your B2B PR Campaign. We received such tremendous feedback that we decided to give you an even greater strategic advantage that will kick some serious B2B PR butt. Would the limelight be the answer to your B2B PR prayers?

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B2B Social Media: How to Use Social to Improve Your PR Strategy

B2B PR Sense

Learn how social media for B2B has taken off, and how to use it effectively in your PR strategy. Social media has become so valuable to PR that the two are now inextricably linked. This means that if you want to succeed in PR, you have to leverage social media within your strategy.

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5 Things You Should Know About B2B PR

B2B PR Sense

Ask five different people in PR to define public relations and you'll probably receive five different answers. Now, narrow it down to the specialized field of B2B PR, and you may even receive a few blank stares. Is B2B PR really that difficult to define? PR is an Investment.

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31 Sensational Social Media Marketing and PR Stats and Facts

Webbiquity

Here are five actionable takeaways from the two-and-a-half dozen noteworthy social media marketing and PR statistics and facts presented below: Image credit: i-SCOOP. Get social PR right. 6 Social PR Statistics and Facts. Image credit: B2B PR Sense Blog.

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10 Press Release Best Practices That Will Skyrocket Your PR

B2B PR Sense

Press releases are a valuable tool in the hands of PR professionals -- as long as you use them correctly. What is a good example of a press release that will improve your PR? Here are few distribution services you might consider: PR Newswire.

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13 No-Fail B2B PR Methods to Promote Your Content

B2B PR Sense

To help you generate the most attention for your content, we've created 13 no-fail B2B PR content promotion tips. Click here for more great insight into leveraging social media while promoting your B2B PR content.). B2B PR b2b content marketing

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How to Craft a B2B Strategy That Will Deliver Killer PR Results

B2B PR Sense

Whether it’s a B2B marketing strategy or a press release strategy , your PR efforts need a strategic guide to be effective. Let’s now look at 6 steps for creating a B2B strategy that will lead your PR efforts to victory. Identify Your PR Goals. B2B PR Tips and Trends

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Top B2B PR Mistakes to Avoid [Infographic]

B2B PR Sense

How to Avoid the Biggest B2B PR Mistakes. Good PR is all about reaching out to people -- making them feel comfortable with the conversation. Unfortunately, we all have those moments where we fail to do so effectively, and this can lead to a major B2B PR disappointment.

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Your Content Marketing Strategy Is Incomplete Without PR

Marketing Insider Group

The post Your Content Marketing Strategy Is Incomplete Without PR appeared first on Marketing Insider Group. Content marketing remains a fantastic way to engage an audience and grow a brand. Recent research from Content Marketing Institute found that 91 percent of B2B marketers practice content marketing, indicating the benefits are well worth the budget. Whether you are looking at CMI stats or reading the latest content marketing books, it’s somewhat clear there’s a […].

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Are you making these common PR mistakes?

Biznology

The post Are you making these common PR mistakes? Digital Marketing Social Media/PR headline PR Press releaseImage Credit: Isentia. Press releases are a popular tactic to gain media attention for your brand.

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7 Killer B2B PR Trends That Will Ring In New Opportunities for 2017

B2B PR Sense

B2B PR constantly changes and evolves from year to year -- so it’s no surprise that on the brink of 2017 we find ourselves faced with new B2B PR trends that will shape our content and strategies for the upcoming year. A lot happened in 2016 in and out of the B2B PR sector.

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3 Simple Ways to Make Your PR Campaign More Effective

B2B PR Sense

In this post, we'll examine three way you can extend the life of your PR campaign by using: Your email in various ways. PR Campaign Tip #1: Make Use of Newsletters. PR Campaign Tip #2: Use Your Email Signature as a Billboard. Pr Campaign Tip #3: Make Good Use of Social Media.

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