Want the Best PR? Avoid These 8 Big PR Mistakes

B2B PR Sense

Ah.the good ol' relationship between journalists and PR professionals. Sometimes they play well and it results in the best PR opportunities. And PR pros rely on journalists for media attention for their brand. Let's take a few moments and see what PR pros can do on their end to improve this relationship. Armed with this information, PR people can deliver pitches that are better designed to hit the mark, interest journalists, and not drive them crazy.

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PR and Social Media: How to Adapt Your PR Strategy

B2B PR Sense

Fifteen years ago, if you had told me that PR and social media were going to work together and that we would use social media for PR, I may have chuckled. For the purposes of today's post, we're going to discuss how social media can empower both B2C and B2B PR strategy. PR for Social Media: An Exciting Opportunity. It's an exciting time to be in PR -- especially with the integration of social media strategy within PR strategy. What can we do as PR people?

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PR Metrics: How to Prove the Real Value of PR

B2B PR Sense

PR faces a conundrum. We have loads of examples where a solid PR strategy has contributed to a brand's growth and visibility. But PR teams still struggle to prove the value of PR to their C-suite executives. The failure to prove value has a direct impact on PR's bottom line. In the same survey, 96% of the executives said their 2019 marketing and PR budgets would be cut by at least 10%. Why Every Brand Needs PR Measurement. A recent PR campaign?

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PR's Public Relations Crisis: How to Fix It

B2B PR Sense

Ironically, despite the ballyhoo and effusions, PR is facing its own PR crisis. It turns out PR folks (myself included) aren't master communicators when it comes to our own profession. A recent study showed that a significant number of executives don't believe that PR delivers good value for their brand. Undoubtedly, when we read this, our first fear is that people are losing trust in PR as an industry and that this distrust is going to spread.

PR and Marketing During COVID-19: What You Need to Know

B2B PR Sense

How does this affect your PR and marketing strategies ? But what about when it comes to your PR and marketing activities? We have to recognize that our PR and marketing strategies can't continue, business as usual, during this time. How to Adapt Your PR and Marketing During COVID-19. Press releases and launches are a key part of any PR strategy, especially B2B PR. So look for ways to do things online to support your B2B marketing and PR strategies.

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PR Strategy: 5 Powerful Secrets to Awesome Media Attention

B2B PR Sense

Your B2B PR strategy is a complex machine, with earned, owned, shared, and paid media components all working together. This impacts how B2B PR functions and how you enact your PR strategy -- especially when it comes to earned, owned and paid media. Let's examine the report's findings, see what we can learn and pinpoint how it will impact your PR strategies moving forward. 5 Key B2B PR Takeaways That Will Impact Your Earned Media Strategy.

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PR and Marketing: How to Communicate During COVID-19

B2B PR Sense

But how should this affect your PR and marketing strategies ? Your audience still needs and wants you to be there, but your marketing and PR strategy needs to be sensitive to the crisis that everyone is facing. How to Adapt Your PR and Marketing Strategy to Communicate Effectively During COVID-19. This is a constant principle for marketing and PR professionals. What challenges are you experiencing in your marketing and PR strategy during this pandemic?

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How to Leverage AI in PR for Amazing Results

B2B PR Sense

If you've been working around PR and marketing, you no doubt already use it to some degree. But what is on the horizon for this technology -- and how should brands use AI in PR to drive results? Let's get right into this by addressing what AI is doing for PR, and why it's a good thing. Artificial intelligence has definitely been a trending, sometimes hot-button issue - with mounting fears of AI replacing PR jobs and causing problems for hardworking professionals.

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PR Strategy Not Working? Here's How to Fix It

B2B PR Sense

"Get me some PR". Unfortunately, PR doesn't work like that. It requires a well thought out PR strategy and flawless execution to be effective. Let's identify these areas, explain how you can solve the issues -- and create a winning PR campaign. 10 PR Strategy Problem Areas & How to Fix Them. And every PR campaign and strategy needs an end goal. Many people feel that PR is simply the natural progression for their business. PR Strategy

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How to Upgrade Your PR Strategy for 2020

B2B PR Sense

The same is true with your PR strategy. We are face to face with an exciting time in PR -- with new developments constantly on the horizon. But all of us need to adapt in order to take full advantage of all the latest PR trends 2020 has to offer. PR Trends 2020 and Beyond. Among other things, PR helps to. PR is far from static -- rather it is an exciting and dynamic strategy. How to Elevate Your PR Strategy in the Coming Year. Say you need surgery.

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Artificial Intelligence and PR: What You Need to Know

B2B PR Sense

Artificial intelligence and PR have had a a bit of a wobbly relationship from the beginning.But it has been one of the hottest button topics to hit the PR industry recently. Let's look at artificial intelligence and its impact on PR -- including how it may possibly affect your brand! What is Artificial Intelligence Exactly, and How Does It Relate to PR? In terms of PR, this technology has the potential to: Distribute press releases. B2B PR Tips and Trends

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PR Trends: How to Empower Your PR with SEO

B2B PR Sense

PR pros have been working for years on new PR trends that will propel their communications strategy forward. But what does SEO have to do with your PR strategy? Why SEO is an Important Part of Emerging PR Trends. Would you be surprised to learn that a lot of PR best practices already utilize SEO? All of this is PR and amps your SEO. Imagine the stream of traffic you could be missing by not using SEO in your PR strategy. Want the Best PR?

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PR Strategy: What You Need to Know About Earned and Owned Media

B2B PR Sense

For years, certain assumptions have dominated PR strategy and tactics. What are common misconceptions that people have about their PR tactics? A recent case study from Onclusive explores the results of a PR campaign deployed by 23andMe , a popular DNA testing company. The case study sheds light on how we make decisions and the PR tactics that underpin our strategy. Instead, PR has been riddled with assumptions and untested theories. PR Strategy

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PR 2015: Top 100 Influencers & Brands

Onalytica B2B

At Onalytica we have been looking closely at the transformation of PR as we know it. Influencer relations is a truly essential part of modern PR (we also offer a B2B influencer relations platform for PR practitioners). We were interested in seeing which PR professionals and brands were leading the online discussion. Below you can see a network map of the online conversation around PR. PR: Top 100 Influencers & Brands Click To Tweet. PR News.

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5 Outdated PR Tactics That Will Actually Hurt Your Strategy

B2B PR Sense

Previously, we've talked about the best PR tactics to get your brand some media love -- but sadly, not all tactics are created equal. Let's delve into some examples of PR strategies and tactics that should have been retired long ago. But first, let's go over some of the timeless tactics that we use within our B2B PR agency. The 5 Timeless Tactics of PR. Establish a PR Strategy. If a PR opportunity comes your way, you want to be ready to handle it professionally.

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PR Measurement: 10 Important Metrics That You Need to Monitor

B2B PR Sense

PR measurement has been a bugaboo of the PR industry for years. Because so much of PR is intangible, and offers long-term results, it does not fit into a common financial mold when it comes to metrics. Why do PR professionals need to show measurable results now? It’s estimated that companies spend about $11 billion on PR per year, and many C-suite executives are asking to see a return on that investment. Does this mean that PR is impossible to measure?

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How to Get PR and Content Marketing Right: Think Like a PR Person

B2B PR Sense

Let's consider why PR and content marketing are a good combination, and how you can use the two effectively. But first, let's consider what some pessimists say about using PR to create content and consider the facts involved in this discussion. However, some critics of this union have claimed that PR and content marketing have vastly different goals. They say that the quality of content suffers when it is produced by a PR person. What role does PR play in this?

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How to Pick the Right B2B PR Agency For You

B2B PR Sense

Choosing a B2B PR agency can be a daunting task. 10 Things to Do Before Hiring a B2B PR Agency. Define What You Want From Your PR Agency. If you want a PR agency that will fit your needs, specify what your needs are. What do you want to accomplish with your B2B PR? Top B2B agencies have done their homework on your business and on your competition and are well poised to offer you expert PR advice. How much money do you want to spend on your PR?

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Do You Know What Your PR Is Worth?

Influitive

Obtaining each element of this trifecta, however, has been difficult for PR experts. The post Do You Know What Your PR Is Worth? Brand Awareness Marketing Leaders Success Stories advocacy on demand aerohive b2bmarketingzone how advocate marketing helps pr identifying new advocates improved pr increasing customer engagement jenni adair making pr more efficient pr pr efficiency public relations roi of advocacy roi of advocate marketing roi of pr

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5 PR Strategies That Will Amp Up Your Business

B2B PR Sense

Strong PR strategies keep you on course as your business moves ahead. How to Develop Your Own Successful PR Strategy. Use such programs as Google Analytics or AirPR to measure your PR efforts. PR Measurement: 10 Important Metrics That You Need to Monitor. So now that you have a basic outline of your PR strategy, let’s fill it in a little. The following are 5 proven PR strategies that you should add to your PR toolbox. B2B PR Tips and Trends

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8 Innovative Ways to Think Big in Your B2B PR

B2B PR Sense

No matter your size, thinking big is pivotal to success in B2B PR. Successful PR, however, is all about pushing boundaries, embracing new techniques, and staying ahead of the curve. 8 Ways to Bring Big Ideas to Your B2B PR. When readers share your content on their social networks, this is PR gold. Just because you are a small B2B business doesn’t mean that your B2B PR ideas have to follow suit. 10 Simple Strategies to Boost Your B2B PR Campaign.

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How to Create an Effective PR Campaign in 2021

Altitude Branding

An effective PR campaign is essential when a company or startup wants to get the word out there about their business. Creating a PR campaign may seem easy enough, but a few steps are essential for achieving its true potential. 2) How to create an effective PR campaign.

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The Top 8 PR Trends That Will Empower Your Business

B2B PR Sense

PR trends are like the GPS in our public relations vehicles. Where is PR headed? PR constantly evolves as new products develop and new trends emerge. PR constantly evolves as new products develop and new trends emerge CLICK TO TWEET. 8 PR Trends That Will Impact Your Business This Year. How to Combat the Fake News Frenzy in B2B PR. That means metrics need to be a number one PR priority. PR is an exciting and ever-changing industry.

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How to Create a Killer Instagram PR and Marketing Strategy

B2B PR Sense

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SEO for Business: How to Strengthen Your PR with Links

B2B PR Sense

Now businesses are seeing the benefit of using PR in SEO to get better results. While we don't recommend using just any SEO tool, there are agencies that offer reputable SEO PR services. These agencies can help you to establish valuable back links that will boost your PR efforts. Let’s look at a few key ways to amp up the SEO quality of your website with the PR tactics you already use. How to Use Your PR in SEO for Business. PR and Marketing Tools

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PR’s “Big Lie” is Alive and Well

Marketing Craftmanship

Nearly 5 years ago, I wrote a LinkedIn blog post ( The PR Industry’s Dirty Little Secret ) that called out PR practitioners who use their “close relationships” with journalists – along with the implication that those relationships will generate media coverage – to sell their services to prospective clients. The “Big Lie” in this sales pitch is that no journalist will ever cover a topic because they know your PR rep. Have you worked with a PR firm before?

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B2B Lead Generation Best Practices: 6 PR Methods You Need to Know

B2B PR Sense

Let’s look at some PR-based B2B lead generation best practices that can really fire up your conversion strategy. Where Does PR Fit Into Lead Generation? Many operate under the misconception that PR only functions at the top of the funnel. PR has the power to influence all aspects of the sales funnel from the first stage of the buyer's journey to its conclusion. And PR plants seeds for nurturing. your website, PR tactics can increase your chances of success.

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The Complete Guide to Scale Your B2B Business to Success by Marrying PR with Content Marketing

Webbiquity

By merging PR and content marketing in your B2B marketing campaigns, of course. Why use PR with content marketing. This is where PR comes through. You know content isn’t mere marketing collateral, and PR isn’t just media coverage. Scale your brand with these six PR + Content Marketing strategies. So, use PR to build your brand reputation and content marketing to sustain it. Upgrade content calendar with PR. Make PR a lead generation asset.

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The Best of 2018: Our Most Popular PR Posts of the Year

B2B PR Sense

These posts range in topics from B2B PR campaigns, to B2B marketing strategy, to the best PR tools. No matter what industry you find yourselves in, or how big your business is, you are sure to find information to help you improve your B2B PR and marketing strategy in the following posts. 10 Press Release Best Practices That Will Skyrocket Your PR. Despite being the whipping boy of PR, press releases done right are effective. B2B PR Tips and Trends

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8 Misleading Myths About B2B PR in Social Media -- Obliterated!

B2B PR Sense

Yet, if you want to succeed at B2B PR, it's necessary to explode the myths. Let's Obliterate the Myths Surrounding B2B PR and Social Media. In the digital age, traditional B2B PR tactics may not get a hearing. Does this mean, though, that former PR tactics no longer hold sway? B2B PRNow that social media is no longer the new kid on the block, myths have begun to grow up around it. Indeed, it's easy to be taken in by the tales to the detriment of your business.

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PR Tactics: How to Crush It with Voice Search

B2B PR Sense

All phrases that dominate today's digital landscape -- and are poised to affect your PR tactics. 6 PR Tactics That Will Help You Kick Butt in Voice Search. Such tactics in PR will make it more likely that your content will pop up in a voice search. But the votes are in and it looks like this technology is here to stay -- so it's time for us as PR professionals to embrace it. 12 Powerful PR Trends That Will Shape Your Strategy for 2019. B2B PR Tips and Trends

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Are you making these common PR mistakes?

Biznology

The post Are you making these common PR mistakes? Digital Marketing Social Media/PR headline PR Press releaseImage Credit: Isentia. Press releases are a popular tactic to gain media attention for your brand. Whether you are promoting an event or something else newsworthy happening for your company, there are guidelines that you should follow. All too often companies get so wrapped up in the content and edits when writing a release that mistakes sneak into the final copy.

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6 New Rules Changing the B2B PR Game

B2B PR Sense

B2B PR has been morphing into a more robust vehicle. Today we no longer "spray and pray," clueless about how PR is impacting performance. Overtime B2B PR has solidified around six new rules that define and give heft to the practice. 6 New B2B PR Rules You Can't Ignore. Previously, PR results were often measured by impressions: How many people were potentially exposed to a story? Leveraging this power can mean a big return on your PR. There is bad PR.

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Your Content Marketing Strategy Is Incomplete Without PR

Marketing Insider Group

The post Your Content Marketing Strategy Is Incomplete Without PR appeared first on Marketing Insider Group. Content marketing remains a fantastic way to engage an audience and grow a brand. Recent research from Content Marketing Institute found that 91 percent of B2B marketers practice content marketing, indicating the benefits are well worth the budget. Whether you are looking at CMI stats or reading the latest content marketing books, it’s somewhat clear there’s a […].

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5 Easy SEO Tips Guaranteed to Boost Your B2B PR

B2B PR Sense

Since we're all about B2B PR, we want to rank highly for that keyword. Searchers aren't just looking for "B2B PR firms."They're They're also looking for "B2B PR firms in Connecticut" (as in the case of Marx Communications). In the meantime, feel free to download my latest tool - a checklist for making the most out of your PR: 10 Simple Strategies to Boost Your B2B PR Campaign. B2B PRA website is not just a pretty face.

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Book Review: Social PR Secrets

Webbiquity

One of the first things you’ll notice about Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand’s News by Lisa Buyer is how compact it is. A must-read for anyone in PR, the book is also of value to marketers, SEO professionals, social media managers, and executives who want to better understand the role PR plays in maximizing a brand’s total online visibility , credibility, and impact.

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PR Playbook: Earning Your Seat at the Senior Management Table

Marketing Craftmanship

While waiting for the PR profession-at-large to earn a place at the senior management table, current practitioners should develop their own company-specific strategies that will enable them to rub shoulders on an equal basis with their counterparts in finance, legal, marketing, operations or technology. Here are a few tactics to consider for your personal campaign to gain a seat: Clarify PR’s Role – The most pragmatic answer to “What is PR?”

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