Trending Sources

23 Outstanding Social PR Guides

Webbiquity

As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. This shift has led to today’s emphasis on “social” PR.

PR 137

PR 2015: Top 100 Influencers & Brands

Onalytica B2B

At Onalytica we have been looking closely at the transformation of PR as we know it. Influencer relations is a truly essential part of modern PR (we also offer a B2B influencer relations platform for PR practitioners). PR: Top 100 Influencers & Brands Click To Tweet.

PR 138

How to Be Creative in B2B PR

Webbiquity

Creativity isn’t the sole domain of consumer PR; if anything, it requires more creativity to craft the perfect angle for a complex B2B subject. B2B PR pros need to make themselves experts in their clients’ sectors and use every resource at their disposal to find newsworthy hooks.

PR 62

31 Sensational Social Media Marketing and PR Stats and Facts

Webbiquity

Here are five actionable takeaways from the two-and-a-half dozen noteworthy social media marketing and PR statistics and facts presented below: Image credit: i-SCOOP. Get social PR right. 6 Social PR Statistics and Facts. Image credit: B2B PR Sense Blog.

Stats 105

B2B Marketing Trends for 2016

Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing. industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. B2B Marketing.

It's Not About The Release Anymore. PR is Now Social PR.

Hubspot

was as easy as two letters: PR. The PR job has changed dramatically in the last decade. The press release, once king of the PR world, has ceded the throne to the much younger, much more persuasive heir social media and her loyal advisor the brand ambassador. 2016 PR is social PR.

PR 47

27 (of the) Best Social PR Guides and Tips of 2014

Webbiquity

There are fewer professional reporters and editors, and they inundated with more noise: it’s estimated there are now four PR professionals for every full-time journalist in the U.S. How can PR pros best utilize content in this environment? What do PR pros need to know about SEO?

PR 84

5 Critical (and unique) considerations about PR measurement

grow - Practical Marketing Solutions

This was a fact-filled presentation I have never delivered before and I think it will provide some valuable insights into the ever-present question on PR measurement and social media ROI. Aspects of PR measurement. Click here if you can’t view the video on PR measurement.

PR 72

The implications for PR if Twitter goes away

Biznology

Personally, I feel like PR people might be happy when Twitter finally gives up its ghost or falls into disuse. PR agencies are already doing an amazing job engaging on Instagram and Facebook — but I would focus my energy on Snapchat and YouTube stars as well.

PR 63

B2B Marketing Trends for 2016

Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing. industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. B2B Marketing.

Are you making these common PR mistakes?

Biznology

The post Are you making these common PR mistakes? Digital Marketing Social Media/PR headline PR Press releaseImage Credit: Isentia. Press releases are a popular tactic to gain media attention for your brand.

PR 53

Stop the Insanity. Fire Your PR Firm in 2014.

Marketing Craftmanship

Its source notwithstanding, the axiom applies perfectly to the great number of companies that retain PR firms, year after year, to generate publicity that will have little or no impact on tangible business outcomes. Fire your PR firm in 2014.

PR 56

The Ultimate Guide to Social & PR Branding [Free Toolkit]

Hubspot

Your brand story is communicated through visual identity, tone of voice, PR, and social media channels. That's why HubSpot and MOO teamed up to bring you this Social & PR Branding Kit. Branding PR Social Daily Promo

PR 42

12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.

PR 92

B2B Marketing Trends for 2016

Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing. industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. B2B Marketing.

Seven Expert Social PR Guides and Tips

Webbiquity

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. So how exactly does PR support SEO efforts?

PR 42

Should We Stop calling it PR? The Case for Influencer Relations

B2B Marketing Insider

The use of public relations, or PR, has been around for more than 100 years. The post Should We Stop calling it PR? But the profession really developed and flourished during the second half of the 20th century.

PR 75

How PR and Social Media Can Work Together

Webbiquity

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts.

PR 77

PR Playbook: Earning Your Seat at the Senior Management Table

Marketing Craftmanship

Here are a few tactics to consider for your personal campaign to gain a seat: Clarify PR’s Role – The most pragmatic answer to “What is PR?” This is an opportunity to clarify what PR does or can do for them, to identify their needs and establish expectations.

PR 40

Marking the 100th anniversary of the PR profession’s identity crisis

grow - Practical Marketing Solutions

Since then I have morphed into new careers like sales, marketing, business development, consulting, and teaching, but there is a little piece of my heart that will always belong to PR. So I’m disheartened that the same tired questions about “what is PR?” 2) What is PR?

PR 72

7 Important PR Lessons Every Content Marketer Needs to Learn

Hubspot

This was many years ago, back when PR pros cut press coverage from publications we could actually hold in our hands, and few marketers talked about SEO in everyday conversation. “So, Advertising is about paying for attention; PR is about earning it.”. What is PR?

PR 53

Quit Dropping the Ball: Why PR Strategy Is a Perfect Partner for Your Content Team

Content Standard

From balancing content strategy with PR strategy, to acting as liaison between executive leadership and your employees, to finding time to make big-picture plans and calls, it is simultaneously everything you would expect leadership to be and so much more work at the same time.

PR 43

Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies.

PR 52

PR Marketing: Quality not Quantity

KEO Marketing

PR marketing , the art of placing media stories about your company and your brand, is not a “spray and pray” game where a press release is blasted out to thousands of journalists and you hope you get a story. Your brand reputation is too important to be treated with unstructured PR marketing.

PR 22

Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. Interactive PR Guides, Tips and Tools. PR and SEO.

PR 47

Do You Know What Your PR Is Worth?

Influitive b2b

Obtaining each element of this trifecta, however, has been difficult for PR experts. The post Do You Know What Your PR Is Worth? In business, the perfect balance of efficiency, hard data, and quantifiable ROI is what drives success.

Your digital PR needs to account for emotions

Biznology

PR needs to step up–again. The post Your digital PR needs to account for emotions appeared first on Biznology. Monthly Newsletter Public Relations emotional marketing jacob riis PR public relations Ray Rice video

PR 43

Wisdom from the Most Influential PR Professional of the Century

grow - Practical Marketing Solutions

I had one of the biggest thrills in my career last week when I got to spend part of my day with Harold Burson , founder of Burson-Marsteller , the world’s largest PR firm. And really that’s what you’re known for, too — your ability to distill the essence of PR crisis and chaos.

PR 90

7 Ways to Get More Value From Your PR Campaigns

Hubspot

Squeezing every bit of value out of a PR campaign is something very few of us actually do. It’s very easy to call a close on proceedings once the press grab hold of your campaign, but there are a still a few things you can do to turn your PR campaign from 90% to 100% effective.

PR 39

Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?

KoMarketing Associates

Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. And while losing the potential SEO impact from press releases is a minor issue, it adds to the challenge PR professionals face when demonstrating ROI for their programs.

Content Marketing is the New PR

The Effective Marketer

That is the title of a recent Aberdeen Group report, Publish or Perish: Content Marketing is the New PR, which you can download for free (registration required) here. The Changing Role of PR. Measure what Matters: new measures for PR (inbound site traffic, web analytics, etc.)

PR 40

Hiring a PR Firm? Read This First

Modern B2B Marketing

If you don’t have an internal PR team in place, or an agency you already trust to handle your strategy, it’s time to get one – especially if your company is expanding into new markets. Choosing the right PR firm, however, can be a challenge. Hiring a PR Firm?

PR 34

Are Press Releases Still Relevant for Your Digital Marketing and PR Strategy?

Content Standard

When starting to execute a PR strategy, press releases have served as the central point of crafting the message. “In this era of hyper-customization, people don’t want to see the same news that everyone else is getting,” says Darlene Hollywood, Principle at Hollywood PR.

Press 51

Blogger outreach is more PR than social media

Biznology

Bloggers at the Center of Your Platform: Strategies for Marketers and PR Professionals (business2community.com).

Why Corporate Communications and PR Professionals Need to Own Their Brand Voice in 2017

Content Standard

Sure, plenty of corporate communications and PR professionals understand that brand voice matters. When brands own their content and customer experiences, they don’t have to worry about PR firms not getting their message. Your brand voice is more than just a press release.

Press 35

The 8 Most Overused Words in PR and Marketing

Vertical Response

After all, ultimately you’re hoping your PR press release , pitch, brochure, email or website marketing copy will capture attention and get readers to do something. The post The 8 Most Overused Words in PR and Marketing appeared first on VR Marketing Blog.

Words 52

PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision

Webbiquity

Vocus and Cision are both powerful and popular PR monitoring and management systems. Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. If your company or agency is weighing a decision on selecting a PR and social media monitoring and management tool (or perhaps making a change), here are five areas of comparison you may find helpful.

PR 52

How to Handle a PR Nightmare: Break All Crisis PR Rules [Video]

Hubspot

This guy has huge political potential,” says a crisis PR expert who watched the video and gave us an evaluation, but asked not to be named. The first rule of crisis PR is you don’t want to over-communicate and accelerate the crisis.

PR 46

Stop doing PR. Start doing visibility.

Chris Koch

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? That’s why increasingly, PR is going to become a matter of simply allowing your subject matter experts to be found rather than enlisting armies of PR people to try to force journalists and customers to find those subject matter experts. I’m not saying we fire all PR people. Is this the new model for PR?

PR 30