Sword and the Script | B2B

OCTOBER 29, 2024

click image for higher resolution) Build marketing and PR programs What’s a better approach? We also did external comms (PR), internal comms, social media and analyst relations. Campaigns do have a rightful place in the mix, but we tend to over-invest in campaigns. Academia often structures undergraduate training around them.

PR 130

PR Budget Programs Campaigns Ad Building 130

Marketing Insider Group

OCTOBER 15, 2020

In a world where everything and everyone is connected, one poorly timed or worded message could destroy your business and spiral into a full-blown PR crisis. While many organizations wait until a PR disaster strikes to put a policy in place, proactively developing a strategy prevents you from ever having to deal with social media issues.

Social Media 363

Social Media Media Guidelines PR 363

Marketing Craftmanship

NOVEMBER 22, 2023

PR (or “earned media”) is the most powerful form of content marketing, because of its potential market reach, online visibility, and inherent 3rd party endorsement. If your firm would like to learn how to improve the return on its PR investment, let us know how we can help.

PR 130

PR B2B Marketing & Strategy Sales Cycle 130

Marketing Insider Group

NOVEMBER 8, 2021

Media Analysis is Not Just for PR. Analyzing the media can provide valuable insights for everyone, not just PR pros either. In fact, most folks working in PR aren’t using this type of data anyway.

Buyer's Journey 359

Buyer's Journey PR Content Analysis 359

Webbiquity

AUGUST 20, 2024

Believe it or not, this is where public relations (PR) firms and teams could make a huge difference for their companies. PR and influencer marketing have always been important elements of WPO strategy, but are possibly even more crucial as AI impacts how your prospective customers find information online.

Marketing AI 323

Marketing AI Traffic Marketing Attribution Organization 323

Content Marketing Institute

APRIL 28, 2023

The PR Council this week published guidelines on how brands and agencies should act ethically when using AI content tools. Meanwhile, another survey highlights some problematic thinking about AI. Robert Rose explains it all today. Continue reading →

Ethics 136

Ethics Guidelines PR Brand Identity 136

Contently

JANUARY 20, 2023

The post User-Generated Content: How to Use It for Good and Avoid a PR Crisis appeared first on Contently. To stay informed on all things content, subscribe to The Content Strategist for more insight on the latest news in digital transformation, content marketing strategy, and rising tech trends.

User-Generated Content 172

User-Generated Content PR Word of Mouth Viral Marketing 172

The Forward Observer

JULY 19, 2024

Listen to the Interview… Links… The Smart Advertising Book: How To Deliver Advertising That Grows Your Brand by Dan White (Amazon) Dan White (LinkedIn) Dan White (Website) The Smart Branding Book: How To Build A Profitable And Resilient Brand by Dan White (Marketing Book Podcast interview) The Consumer Behaviour Book Tas Tasgal How Brands (..)

Advertising 275

Advertising Advertisements Buyer Personas Click Rate 275

Webbiquity

JANUARY 26, 2021

There were also other strands to weave in: online reputation management (ORM), media sharing (video on YouTube, podcasts on iTunes, photos on Flickr, presentations on Slideshare), and social public relations (PR). In 2014, author and PR pro Gini Dietrich introduced the PESO model of media types: Paid media (advertising).

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Sprout Social

MAY 31, 2023

We’ll continue to find more applications for AI in communications, media and PR. The post How AI is changing communications and PR: Risks and benefits appeared first on Sprout Social. I understand being concerned about the risk, but I feel like they’re missing a huge opportunity to let their people learn how to truly leverage it.”

Marketing AI 131

Marketing AI PR Work Management Marketing Management 131

Ahrefs

OCTOBER 20, 2024

While day-to-day PR reports get into the nitty gritty of media monitoring, periodic reviews and campaign washups take a step back, looking at wider context, learnings, and next steps. Let’s get into examples of both… Here are five real-world PR … Read more ›

PR 92

PR Examples Template Campaigns 92

Webbiquity

APRIL 12, 2022

The first step in managing a PR crisis is to pause all scheduled postings. A PR crisis management firm can help you create one if you need external support. Your team should know what to do when a social media crisis arises. The second step is to implement your social crisis communications plan.

Social Media 290

Social Media Marketing Management Media Guidelines 290

Webbiquity

JUNE 1, 2021

Build your social currency with a robust PR strategy. But PR can speed up this process. If your product adds value to theirs or vice versa, it’s an ideal place to post a guest blog. Building trust with your audience takes time, effort, and investment. Here’s what works in 2021.

Tips 363

Tips Privacy Advertising Agencies Marketing & Strategy 363

Ahrefs

SEPTEMBER 27, 2024

In this post, you’ll see the data behind nine successful PR campaigns, and hopefully get some inspiration for your next press idea. 9 popular PR campaign examples This list is a real mixed bag of PR examples – from newsjacking, … Read more ›

PR 86

PR Examples Campaigns Press 86

Marketing Insider Group

MAY 16, 2023

Get Your Name Out There Lastly, you need all eyes on PR and content promotion. When it comes to PR, whether you’ve hired a professional or you’ve assumed the position yourself, great PR invites media opportunities, bylines, and more places to publish your content. Reach out to us asn aks about how!

SEO 289

SEO Lead Ranking Content PR 289

Marketing Insider Group

NOVEMBER 18, 2020

The Forecast aims to raise awareness about the Nutanix brand and to reach existing and new audiences beyond traditional PR and demand-generation marketing efforts. These brought the total number of industry honors to seven, including Bulldog Reporter, Regan PR and twice a PR News Award finalist.

Forecasting 267

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 267

Webbiquity

OCTOBER 4, 2022

Increasing direct traffic comes from “getting the word out,” primarily through public relations (PR) activities but also through tactics ranging from networking at events to employee and customer advocacy. Direct: This comes from people either typing in your website URL or clicking a bookmarked link.

Paid Content 333

Paid Content Paid Search Agency Advertising Agencies Planning 333

Walker Sands

MAY 20, 2024

Amplify your PR efforts on social – Thought leadership angles, industry news priority topics and event coverage can be shared on social channels after the event, furthering credibility and reusing existing content produced. fewer engagements per post). Looking for additional support for an upcoming cloud + IT services event?

Conference 98

Conference PR Demand Thought Leadership 98

Webbiquity

FEBRUARY 14, 2020

When evaluating you as a job applicant for any role in marketing (particularly social media marketing) or public relations (PR), prospective employers will scrutinize your social media presence and activity. Social media, digital marketing, and PR jobs are demanding—but enjoyable if you have the right personality. Blurred Lines.

Social Media 242

Social Media Media PR Profiling 242

Marketing Insider Group

JANUARY 26, 2021

PR & Social Media. The key is to think of your content as a PR tool and social media as the promotional channel. You should strive to answer questions in your niche better and more thoroughly than anyone else, always with plenty of context, adding some nuance only when necessary.

Marketing Budget Creation 352

Marketing Budget Creation Marketing Budget Planning Budget Programs 352

Marketing Insider Group

FEBRUARY 11, 2021

It’s more important now than ever for companies to use their digital platforms to make positive statements and publish actions that unite their customers and boost their PR. One in five of those consumers will never return. Transparency will be just as important for local marketing as it is for national and global marketing.

Marketing AI 364

Marketing AI Trends Paid Search Agency Transparency 364

Webbiquity

NOVEMBER 9, 2021

That, along with PR contact information and your website URL. This is another place to use your UVP, reworded slightly, tweaked, and customized to fit this format. But the same fundamental information is there: who you sell to, what you sell, and why your company is different from and special compared to competitors.

Ideal Customer Profiles 354

Ideal Customer Profiles Brand Identity Branding Differentiation 354

Marketing Insider Group

AUGUST 2, 2021

When speaking about personal branding , Bob Goldwater, founder of the Birth Injury Lawyers Group, explains that “any PR firm worth its salt can come up with a terrific campaign that emphasizes a caring, personalized approach, but if the everyday reality doesn’t measure up, word will get out fast.”.

Brand Identity 357

Brand Identity Branding Multi-Channel Ethics 357

Webbiquity

JULY 7, 2020

For many years I had blogged about personal branding for Fast Company and in my PR business did a version of personal branding by turning virtually unknown executives into thought leaders. I had no idea initially what I would write about but the program put me in touch with an earlier passion: personal branding and reinvention.

Amazon 54

Amazon PR Ethics Public Relations 54

Marketing Insider Group

JUNE 24, 2020

Investing in content marketing can be a very affordable form of PR too. You don’t need the services of a PR agency. A mention or link in a big online publication could bring you a huge increase in instant traffic, thousands of potential new customers, and that all-important social proof. Get Serious About Social.

Work Management 271

Work Management Marketing Management Brand Identity Branding 271

Martech

SEPTEMBER 26, 2024

With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. However, PR is thriving in today’s marketing landscape. Around the world, PR remains invaluable for shaping perceptions, building credibility and connecting brands with their audiences.

Public Relations 128

Public Relations Marketing Mix Work Management Marketing Management 128

The Point

JULY 30, 2020

Blogs are historically the province of the PR team, and so they’re not often looked at as a vehicle for driving leads, sales engagement, and revenue. But it doesn’t necessarily take all new content or a massive blog redesign (read: time and money) to have even the most PR-centric blog start generating real value.

Demand 220

Demand Lead Scoring Lead Ranking Marketing Budget 220

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 128

Marketing AI Paid Content Work Management PR 128

Webbiquity

JULY 21, 2020

Outreach for influencer marketing, link building, or digital PR has to be done right, or it’s not worth doing at all. Using AI, the platform analyzes the opinions and interactions of up to 1,000 participants, and helps you understand the responses that best represent the group, all in a matter of minutes. And a LOT of it is poorly done.

Marketing AI 351

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 351

Content Marketing Institute

MARCH 28, 2024

Are you ready for the transformation? We’re not talking about AI. It’s the convergence of public relations and content marketing. If you tackle it the right way, you can forever enhance your brand’s storytelling.

PR 123

PR Content Marketing Public Relations Storytelling 123

Act-On

OCTOBER 11, 2023

And sometimes it lives under Growth. This all depends on the size of your content budget and team, the volume of content you produce, and the business goals content marketing is meant to achieve. And any shared resources, like operations or analytics, should be clearly defined.

Paid Search Agency 243

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 243

Webbiquity

MARCH 31, 2022

So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. Integrate your PR plan with a blog or other content that can help drive credibility and trust among visitors.

Marketing Budget 300

Marketing Budget Enterprise Management Sales Management Work Management 300

Webbiquity

NOVEMBER 15, 2022

Work on developing your writing skills and avoiding common copywriting mistakes , or find yourself a social media manager who can produce concise and engaging copy (such as newsletters, PR releases, blog posts, video scripts, and captions) for multiple digital platforms.

Social Media 319

Social Media Work Management Marketing Management Media 319

The Point

FEBRUARY 14, 2024

Don’t neglect PR. At minimum, produce a formal, long-form survey report in ebook format and a blog post. Once the report is in place, other assets – infographics, Webinars – can simply leverage that same content.

Customer Surveys 272

Customer Surveys Marketing Budget Creation Planning B2B Thought Leadership 272

Marketing Insider Group

OCTOBER 19, 2020

Even if you’re a small or mid-sized B2B business, focusing on local public relations (PR) can lead to big returns for link building. With statistical content, you’re able to position your content as highly attractive and engaging for industry publications to leverage throughout their website. Public Relations.

Link Building 363

Link Building Top of Funnel Ad Building Lead Scoring 363

Webbiquity

FEBRUARY 7, 2020

MBA in Communications & Public Relations: As in the healthcare industry, there are benefits to attaining an MBA in Communication and PR. It can be a very high-paying and rewarding profession.

Enterprise Management 253

Enterprise Management Startups Work Management Advertising Agencies 253

Marketing Insider Group

JULY 31, 2023

By adding your own content contributions into the mix through digital PR, such as guest posts and similar collaborations on reputable third-party industry publications, you associate yourself with experts in your field. This gives you instant credibility.

Advertising Agencies 234

Advertising Agencies Marketing AI Paid Search Agency Tips 234