KPIs Your PR Department Should Be Tracking

Webbiquity

Public relations (PR) is a critical component of any business, yet it can be difficult to track the success of PR campaigns. Here are six of the most important KPIs that your PR and media relations team should be monitoring. Contributed post.

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Five Top PR Trends to Watch in 2021

Webbiquity

The public relations (PR) industry has been under increasing pressure over the past few years. Consumers demand more from brands than ever before, and the rise of cancel culture means it’s more important than ever to avoid a PR scandal. 4) Importance of advanced PR platforms.

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How to Set, Track, and Reach Digital PR Goals

SEMrush

Digital PR helps gain brand recognition and reach SEO and general marketing goals. Use this guide to learn how to set, track, and reach digital PR goals.

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Link Building With Digital PR

MarketMuse

PR and link building don't have to be mutually exclusive. Here are some ways PR can make you look good and get you great links too! Link Building

7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

PR 2015: Top 100 Influencers & Brands

Onalytica B2B

At Onalytica we have been looking closely at the transformation of PR as we know it. Influencer relations is a truly essential part of modern PR (we also offer a B2B influencer relations platform for PR practitioners). We were interested in seeing which PR professionals and brands were leading the online discussion. Below you can see a network map of the online conversation around PR. PR: Top 100 Influencers & Brands Click To Tweet. PR News.

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How Content Marketing Can Boost Your PR Efforts in 2022

DivvyHQ

Does your content team and PR team work in separate silos? They shouldn't. There are simply too many similarities, shared goals, and opportunities for collaboration to keep these disciplines separated. Here's more on how they can work together to drive more awareness and overall revenue.

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Do You Know What Your PR Is Worth?

Influitive

Obtaining each element of this trifecta, however, has been difficult for PR experts. The post Do You Know What Your PR Is Worth? Brand Awareness Marketing Leaders Success Stories advocacy on demand aerohive b2bmarketingzone how advocate marketing helps pr identifying new advocates improved pr increasing customer engagement jenni adair making pr more efficient pr pr efficiency public relations roi of advocacy roi of advocate marketing roi of pr

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Branded Content Smarts: How to Turn Your Insights into PR

DivvyHQ

With so much to be gleaned from your content analytics, it's smart to put your PR hat on to determine how those insights (and your owned assets) might be transformed or repackaged into earned media opportunities.

PR 100

How to power your content marketing campaign with PR

Modern B2B

The post How to power your content marketing campaign with PR appeared first on Modern | B2B Marketing Agency. B2B Content Marketing Lead Generation Content Content Distribution Content Marketing PR

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What Is the Link Between PR and SEO and How Can You Leverage It?

Marketing Insider Group

PR and SEO? When it comes to dynamic duos, PR and SEO didn’t always match up so easily. For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing.

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600K Journalists Analyzed: Everything You Need To Know About Journalists & Pitching

BuzzSumo

Digital PR

PR 103

The Definitive Guide To PR Reporting in 2022

BuzzSumo

Digital PR Uncategorized

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Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort

Sword and the Script

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. Because Twitter offers PR advantages for brands willing to put in the effort.

PR 101

PR Pivotal to Effective B2B Communication: Maxim Behar, the PR Man

Valasys

The post PR Pivotal to Effective B2B Communication: Maxim Behar, the PR Man appeared first on Valasys Media. “Public Relations is Telling the Truth In a Way People Understand it…80% of the Brand-Building Endeavors of a Business are based on Communications and 20% on the Quality of its Products,” elucidates Maxim in an Exclusive Interview with Valasys Media. Share This Post Shares.

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8 Unconventional Ways To Land Press Coverage

BuzzSumo

Digital PR

Press 92

PR and Inbound Marketing Success Stories

SmartBug Media

Earned media is the opportunity to publish your content on another company’s channels through PR efforts. Keep in mind that paid media strategies tend to differ quite a bit from PR and inbound marketing. The original PR goal was to land one placement (e.g.,

PR 87

Best Crypto PR Agency: Top 8 Choices for 2022

Single Grain

That means that companies dealing with the following subjects require the help of PR firms to secure brand coverage in top crypto publications: Blockchain. TABLE OF CONTENTS: ↓ What Is Crypto PR? How Is Crypto PR Different from Traditional PR? What Is Crypto PR?

PR’s “Big Lie” is Alive and Well

Marketing Craftmanship

Nearly 5 years ago, I wrote a LinkedIn blog post ( The PR Industry’s Dirty Little Secret ) that called out PR practitioners who use their “close relationships” with journalists – along with the implication that those relationships will generate media coverage – to sell their services to prospective clients. The “Big Lie” in this sales pitch is that no journalist will ever cover a topic because they know your PR rep. Have you worked with a PR firm before?

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Are you making these common PR mistakes?

Biznology

The post Are you making these common PR mistakes? Digital Marketing Social Media/PR headline PR Press releaseImage Credit: Isentia. Press releases are a popular tactic to gain media attention for your brand. Whether you are promoting an event or something else newsworthy happening for your company, there are guidelines that you should follow. All too often companies get so wrapped up in the content and edits when writing a release that mistakes sneak into the final copy.

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The Ultimate Guide to Digital PR (Plus Tips and Tools)

SEMrush

Public relations has always been about capturing attention, participating in a public conversation, and shaping the narrative of your brand. What changes in the digital world?

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PR Playbook: Earning Your Seat at the Senior Management Table

Marketing Craftmanship

While waiting for the PR profession-at-large to earn a place at the senior management table, current practitioners should develop their own company-specific strategies that will enable them to rub shoulders on an equal basis with their counterparts in finance, legal, marketing, operations or technology. Here are a few tactics to consider for your personal campaign to gain a seat: Clarify PR’s Role – The most pragmatic answer to “What is PR?”

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The forbidden arts: what Marketing can learn from PR

Velocity Partners

Marketers could stand to learn a thing or two from PR's vast wheelhouse. Our resident ex-PR expert spills all

PR 59

Stop the Insanity. Fire Your PR Firm in 2014.

Marketing Craftmanship

Its source notwithstanding, the axiom applies perfectly to the great number of companies that retain PR firms, year after year, to generate publicity that will have little or no impact on tangible business outcomes. Over the past 5 decades, to rationalize hefty monthly fees, the PR profession has successfully promoted three underlying assumptions: Any publicity is good publicity. Fire your PR firm in 2014.

PR 116

PR and Communications Lessons from a Global Pandemic

SmartBug Media

Public relations (PR) and communications pros constantly preach about crisis communication strategies, hoping clients will be ready to act when the unexpected happens. There’s no magic formula that PR and communications pros can use to respond to the crisis we’re living through.

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Walker Sands Boston Recognized for PR Work at 2022 PR Club Bell Ringer Awards

Walker Sands

Last week, we were honored to have our work recognized among Boston’s top PR campaigns at the PR Club Bell Ringer Awards , where our teams took home two wins for our work with Sophos and Affectiva. Affectiva Acquired: A PR Journey to M&A.

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B2B PR as a sales tool

Champion Communications

tech pr b2b marketer sales

PR 48

Taking the alternative route into PR

Champion Communications

I have less than two months until my PR apprenticeship journey is over, and I am a fully qualified PR professional. If you are looking to start your career in a fast-paced, exciting PR Consultancy, please get in touch at letstalk@championcomms.com .

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Shout out for B2B PR

Champion Communications

Why B2B Marketers need their PR agency more than ever. Media relations tech pr b2b marketerWhat a week! Facebook, a political data analysis company, and a Russian Doctor of Psychology. You couldn’t make it up. Not fake news but a rapidly unfolding story of vast breaches of trust, privacy and profits.

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The Definitive Guide to a Data-Driven PR Strategy

Zoominfo

On a basic level, data-driven public relations is the process of using data to develop newsworthy insights that support your organization’s PR goals. Continue reading to learn how you can kick-start your data-driven PR strategy. This information, often located in a contact database or CRM, can hold important insights that have the potential to be the perfect fuel for your data-driven PR initiative. Key Takeaways About Data-Driven PR Initiatives.

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Tips and Tricks for kickstarting your PR career – PRCA Conference

Champion Communications

Recently our Managing Director Richard Cook joined a panel of PR industry leaders to share their tips and tricks for those looking to kickstart their career in PR. .

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A tech journalist on the 5 best and worst practices of B2B PR

Biznology

It’s no wonder PR professionals are frustrated. Cutting through the noise has never been harder, but some PR pros manage to do it consistently. Find out what they do right and what too many PR pros still do wrong. The post A tech journalist on the 5 best and worst practices of B2B PR appeared first on Biznology. In this free 30-minute Biznology® webinar, Paul Gillin gives you tips for pitching to bloggers and influencers.

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A Non-Writer’s Guide to PR

nDash

Some PR professionals have no problem developing relationships or closing sales when they’re in one-on-one conversations. This guide discusses what PR is, what you should know about it, and its importance. How to Define PR. PR is an acronym for “public relations.”

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Stop doing PR. Start doing visibility.

Chris Koch

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? That’s why increasingly, PR is going to become a matter of simply allowing your subject matter experts to be found rather than enlisting armies of PR people to try to force journalists and customers to find those subject matter experts. I’m not saying we fire all PR people. Is this the new model for PR?

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Content Marketing is the New PR

The Effective Marketer

That is the title of a recent Aberdeen Group report, Publish or Perish: Content Marketing is the New PR, which you can download for free (registration required) here. According to Aberdeen’s report, the companies it considers leaders in PR and Brand Management achieve greater performance metrics than followers, such as: 23% of their marketing-generated leads are sourced through inbound or content marketing (vs 10% for followers). The Changing Role of PR.

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PR: Crisis Communications 101 for B2B Companies

Golden Spiral

I recently interviewed Matthew Stotts, partner at Tenor PR , which provides strategic communications for VC firms, private equity, and other financial entities. “Losing your head in a crisis is a good way to become the crisis.” — C.J. Redwine. The first crisis I ever waded through in my public relations career happened at 6AM in an empty parking lot.

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How Content Marketing Can Help You Earn Digital PR

Marketing Insider Group

Everyone knows how important PR is for building your brand reputation and attracting new customers. But traditional PR can be time-consuming, expensive, and limited in its reach. The good news is that anyone can get started with digital PR. What is Digital PR?

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Aligning Thought Leadership, PR, and SEO to Build An Amazing Content Strategy

MarketMuse

Here's why PR is one of the best tools for SEO moving forward. Those who get it right reap the most rewards. SEO Content Strategy

PR 81

The Ultimate Guide To Trendjacking

BuzzSumo

Digital PR

PR 88

Is the era of PR over?

Chris Koch

Among the many interesting ideas thrown around at ITSMA’s annual conference this week was that the era of PR is over. First, let’s define what PR means from the perspective of the customer (i.e., Looked at this way, there are only two types of PR: Guard dog PR and placement PR. Guard dog PR. These are the internal corporate PR representatives. Placement PR. Most had no media training, and many spoke to me without PR people on the line.

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