PR 2015: Top 100 Influencers & Brands

Onalytica B2B

At Onalytica we have been looking closely at the transformation of PR as we know it. Influencer relations is a truly essential part of modern PR (we also offer a B2B influencer relations platform for PR practitioners). PR: Top 100 Influencers & Brands Click To Tweet.

PR 138

23 Outstanding Social PR Guides

Webbiquity

As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. This shift has led to today’s emphasis on “social” PR.

PR 137

Trending Sources

How to Be Creative in B2B PR

Webbiquity

Creativity isn’t the sole domain of consumer PR; if anything, it requires more creativity to craft the perfect angle for a complex B2B subject. B2B PR pros need to make themselves experts in their clients’ sectors and use every resource at their disposal to find newsworthy hooks.

PR 62

31 Sensational Social Media Marketing and PR Stats and Facts

Webbiquity

Here are five actionable takeaways from the two-and-a-half dozen noteworthy social media marketing and PR statistics and facts presented below: Image credit: i-SCOOP. Get social PR right. 6 Social PR Statistics and Facts. Image credit: B2B PR Sense Blog.

Stats 105

Influencer outreach is more PR than marketing or advertising

Biznology

Almost three years ago I wrote Blogger outreach is more PR than social media. Here’s what we do these days: Prepare every campaign as if it’s a traditional PR campaign (it’s not selling, it’s sharing).

Stop the Insanity. Fire Your PR Firm in 2014.

Marketing Craftmanship

Its source notwithstanding, the axiom applies perfectly to the great number of companies that retain PR firms, year after year, to generate publicity that will have little or no impact on tangible business outcomes. Fire your PR firm in 2014.

PR 56

Are you making these common PR mistakes?

Biznology

The post Are you making these common PR mistakes? Digital Marketing Social Media/PR headline PR Press releaseImage Credit: Isentia. Press releases are a popular tactic to gain media attention for your brand.

PR 49

The Ultimate Guide to Social & PR Branding [Free Toolkit]

Hubspot

Your brand story is communicated through visual identity, tone of voice, PR, and social media channels. That's why HubSpot and MOO teamed up to bring you this Social & PR Branding Kit. Branding PR Social Daily Promo

PR 41

27 (of the) Best Social PR Guides and Tips of 2014

Webbiquity

There are fewer professional reporters and editors, and they inundated with more noise: it’s estimated there are now four PR professionals for every full-time journalist in the U.S. How can PR pros best utilize content in this environment? What do PR pros need to know about SEO?

PR 84

The implications for PR if Twitter goes away

Biznology

Personally, I feel like PR people might be happy when Twitter finally gives up its ghost or falls into disuse. PR agencies are already doing an amazing job engaging on Instagram and Facebook — but I would focus my energy on Snapchat and YouTube stars as well.

PR 66

PR Playbook: Earning Your Seat at the Senior Management Table

Marketing Craftmanship

Here are a few tactics to consider for your personal campaign to gain a seat: Clarify PR’s Role – The most pragmatic answer to “What is PR?” This is an opportunity to clarify what PR does or can do for them, to identify their needs and establish expectations.

PR 40

Should We Stop calling it PR? The Case for Influencer Relations

B2B Marketing Insider

The use of public relations, or PR, has been around for more than 100 years. The post Should We Stop calling it PR? But the profession really developed and flourished during the second half of the 20th century.

PR 76

Marking the 100th anniversary of the PR profession’s identity crisis

grow - Practical Marketing Solutions

Since then I have morphed into new careers like sales, marketing, business development, consulting, and teaching, but there is a little piece of my heart that will always belong to PR. So I’m disheartened that the same tired questions about “what is PR?” 2) What is PR?

PR 72

7 Important PR Lessons Every Content Marketer Needs to Learn

Hubspot

This was many years ago, back when PR pros cut press coverage from publications we could actually hold in our hands, and few marketers talked about SEO in everyday conversation. “So, Advertising is about paying for attention; PR is about earning it.”. What is PR?

PR 53

12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.

PR 92

I’ve Made a Huge Mistake: Handling a PR Crisis From Content Marketing

Content Standard

His brand is in the middle of a full-blown PR crisis, which means he’s going to be on the front lines. For a masterclass in PR crises of this sort, marketers need only look back at 2014. That person is a part of your PR team; it may have been a little bit since you last spoke.

PR 42

Seven Expert Social PR Guides and Tips

Webbiquity

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. So how exactly does PR support SEO efforts?

PR 42

A tech journalist on the 5 best and worst practices of B2B PR

Biznology

It’s no wonder PR professionals are frustrated. Cutting through the noise has never been harder, but some PR pros manage to do it consistently. Find out what they do right and what too many PR pros still do wrong.

PR 27

PR Marketing: Quality not Quantity

KEO Marketing

PR marketing , the art of placing media stories about your company and your brand, is not a “spray and pray” game where a press release is blasted out to thousands of journalists and you hope you get a story. Your brand reputation is too important to be treated with unstructured PR marketing.

PR 22

How PR and Social Media Can Work Together

Webbiquity

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts.

PR 77

Quit Dropping the Ball: Why PR Strategy Is a Perfect Partner for Your Content Team

Content Standard

From balancing content strategy with PR strategy, to acting as liaison between executive leadership and your employees, to finding time to make big-picture plans and calls, it is simultaneously everything you would expect leadership to be and so much more work at the same time.

PR 43

Wisdom from the Most Influential PR Professional of the Century

grow - Practical Marketing Solutions

I had one of the biggest thrills in my career last week when I got to spend part of my day with Harold Burson , founder of Burson-Marsteller , the world’s largest PR firm. And really that’s what you’re known for, too — your ability to distill the essence of PR crisis and chaos.

PR 90

Your digital PR needs to account for emotions

Biznology

PR needs to step up–again. The post Your digital PR needs to account for emotions appeared first on Biznology. Monthly Newsletter Public Relations emotional marketing jacob riis PR public relations Ray Rice video

PR 40

Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?

KoMarketing Associates

Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. And while losing the potential SEO impact from press releases is a minor issue, it adds to the challenge PR professionals face when demonstrating ROI for their programs.

7 Ways to Get More Value From Your PR Campaigns

Hubspot

Squeezing every bit of value out of a PR campaign is something very few of us actually do. It’s very easy to call a close on proceedings once the press grab hold of your campaign, but there are a still a few things you can do to turn your PR campaign from 90% to 100% effective.

PR 38

Content Marketing is the New PR

The Effective Marketer

That is the title of a recent Aberdeen Group report, Publish or Perish: Content Marketing is the New PR, which you can download for free (registration required) here. The Changing Role of PR. Measure what Matters: new measures for PR (inbound site traffic, web analytics, etc.)

PR 40

Weekend Reading: “The New Rules of Marketing and PR” by David Meerman Scott

B2B Marketing Insider

For the 136th episode of The Marketing Book Podcast, I interviewed David Meerman Scott, author of The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. The post Weekend Reading: “The New Rules of Marketing and PR” by David Meerman Scott appeared first on Marketing Insider Group.

Viral 33

The 8 Most Overused Words in PR and Marketing

Vertical Response

After all, ultimately you’re hoping your PR press release , pitch, brochure, email or website marketing copy will capture attention and get readers to do something. The post The 8 Most Overused Words in PR and Marketing appeared first on VR Marketing Blog.

Words 53

Blogger outreach is more PR than social media

Biznology

Bloggers at the Center of Your Platform: Strategies for Marketers and PR Professionals (business2community.com).

Are Press Releases Still Relevant for Your Digital Marketing and PR Strategy?

Content Standard

When starting to execute a PR strategy, press releases have served as the central point of crafting the message. “In this era of hyper-customization, people don’t want to see the same news that everyone else is getting,” says Darlene Hollywood, Principle at Hollywood PR.

Press 51

Hiring a PR Firm? Read This First

Modern B2B Marketing

If you don’t have an internal PR team in place, or an agency you already trust to handle your strategy, it’s time to get one – especially if your company is expanding into new markets. Choosing the right PR firm, however, can be a challenge. Hiring a PR Firm?

PR 31

How to Handle a PR Nightmare: Break All Crisis PR Rules [Video]

Hubspot

This guy has huge political potential,” says a crisis PR expert who watched the video and gave us an evaluation, but asked not to be named. The first rule of crisis PR is you don’t want to over-communicate and accelerate the crisis.

PR 46

Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies.

PR 52

Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. Interactive PR Guides, Tips and Tools. PR and SEO.

PR 47

Stop doing PR. Start doing visibility.

Chris Koch

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? That’s why increasingly, PR is going to become a matter of simply allowing your subject matter experts to be found rather than enlisting armies of PR people to try to force journalists and customers to find those subject matter experts. I’m not saying we fire all PR people. Is this the new model for PR?

PR 30

Surviving a PR Crisis: How Brands Can Use Content to Turn Around Their Fortunes

Content Standard

A PR crisis of this scale is likely to strain everyone in the company, and marketers play a direct role in helping the company move past this ugly chapter. As we’ve seen with so many brands in the past, however, the smart choice is to tackle these PR headaches head on.

PR 32

S%*t PR People Do That Journalists Hate [SlideShare]

Hubspot

It didn’t take me long to figure out that anyone who works in PR is caught in the vast space between fact and fiction, perception and reality, and needs to constantly manage executive expectations while also maintaining effective and fruitful relationships with journalists.

PR 51

Do You Know What Your PR Is Worth?

Influitive b2b

Obtaining each element of this trifecta, however, has been difficult for PR experts. The post Do You Know What Your PR Is Worth? In business, the perfect balance of efficiency, hard data, and quantifiable ROI is what drives success.

PR 14

Why Corporate Communications and PR Professionals Need to Own Their Brand Voice in 2017

Content Standard

Sure, plenty of corporate communications and PR professionals understand that brand voice matters. When brands own their content and customer experiences, they don’t have to worry about PR firms not getting their message. Your brand voice is more than just a press release.

Press 35

Is PR stuck on “social” and missing the bigger picture?

grow - Practical Marketing Solutions

How has social media changed how PR Agencies compete and serve their customers? How has the PR business model changed in the last three years and what’s next? What does it take to find and attract the best PR talent?

PR 37