The 3 Golden Rules of Peer-to-Peer Social Sharing

Modern B2B Marketing

by Dayna Rothman One of the best ways to engage your audience is by providing them with a compelling reason to share your message across social networks in a way that is natural and seamless. So how do you get your audience to engage and share?

New Report: Improve The B2B Buying Process With Social Proof Marketing

Influitive b2b

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. And they’re using this power to independently narrow down vendors long before they reach out to salespeople.

Trending Sources

The Power of Peer-to-Peer Amplification for Marketers [Video Motion Graphic]

Modern B2B Marketing

I happened to be looking for a solid mic to take with me on the road for interviewing marketing thought leaders for the Marketo blog and rock n roll bands for the music blog I write in my spare time (shameless plug), so this seemed like the perfect solution.

Jonah Berger’s 3 Social Influence Secrets That All Sales And Marketing Teams Should Know

Influitive b2b

No one likes to think they’re being influenced by others when they buy something or make a career choice. The truth is that you are swayed by your environment (the things you see and hear), and the people in your life (friends, family, peers—even strangers on the subway). We’re all individuals with independent thoughts, right?

How To Balance The Risks And Returns Of Your B2B Marketing Investments

Influitive b2b

If you’re a B2B marketing executive, you have to fill a number of roles: Leader. You have a million and one ways to spend your budget in attempts to move the needle, one lead at a time. How do you know when to take risks and which investments will pay off?

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What CMOs Really Think About Account-Based Marketing

Modern Marketing

But what are modern CMOs considering as they attempt to implement effective ABM programs at scale? As part of that survey, the research sought to discover how essential ABM is to B2B marketing leaders and where they see ABM fitting into the marketing programs of tomorrow.

How to Turn Customers Into Brand Promoters on Facebook [Infographic]

Hubspot

To read more content like this, subscribe to Ecommerce. Not only has Facebook sent volumes of friend traffic to ecommerce stores, this traffic has converted at a high rate, boosting retailers’ profits. Encourage customers to perform social sharing of purchases.

How Data-Driven Are Today’s Modern CMOs?

Modern Marketing

CMOs must challenge their teams to interpret and then take actionable steps toward using data to drive marketing strategies. The results of this survey led to some surprising findings about the data-driven efforts of today’s CMOs and their teams.

3 Reasons Why Video is Ideal for Internal Communications

Vidyard

According to Hubspot , 87% of marketers use it and according to Google , 50% of customers expect it. Video allows you to get your point across in less time. Are you starting to see the possibilities?

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Listen. Ask. Share. It’s Time For Agile Marketing

Marketing Insider Group

According to Sandra Zoratti, the VP of Marketing at Ricoh, agile marketing is all speed, collaboration and taking an iterative approach to marketing. I love to create. In college, I switched my major from Marketing to Chemical Engineering so that I could solve problems.

B2B Marketers still struggle with lead nurturing

Biznology

I thought it was widely understood by now that staying in touch with a prospect who has shown some interest in your product or service can triple, even quadruple, lead-to-sales conversion rates. I was struck by the mere 35% of responders who say nurturing is essential to their business.

7 Top Crowdfunding Sites for Nonprofits and Higher-Ed Institutions

Hubspot

Now that you’re excited to get on the crowdfunding bandwagon , you need the tools that best fit your organization or school to execute a successful online campaign. Before evaluating these or any other platforms, remember these three things to look for: Who uses the platform?

Introducing the Definitive Guide to Social Media Marketing

Modern B2B Marketing

Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% Users expect to see their favorite brands on social media and are having conversations about your brand—whether or not you’re a part of them. Why does this matter to you?

What We’re Doing Wrong in Blockchain Marketing

What Works - What Doesn't

I’m especially careful to do that now around blockchain, the distributed database technology that assures the integrity of transactions or data without a central clearing house.* The hack seemed to be very sophisticated… the hacker(s) made away with $8.4M Not to me.

15 Ideas to Jump Start a Blockchain Blog  

What Works - What Doesn't

Emin Gün Sirer of Cornell University tells the MIT conference how to build blockchains right. What changes to laws and contract terms will individuals and companies need to safely rely on blockchain transactions?

5 Mobile Insights That Will Change How You Market to Millennials

Modern Marketing

This is a serious question for marketers who want to not only reach, but genuinely engage their millennial, mobile audience. We know this generation is unashamedly addicted to their phones, but how are they using them to engage with brands? How do they prefer to communicate?

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Keep It Simple and 4 More Things I Learned at the 2016 CMO Club Europe Summit

Modern Marketing

The objectives for the day were set out early on: To help CMOs solve their biggest problems. To enable CMOs to build real peer to peer relationships. To have fun. Don’t forget to keep things simple and focused on the business.

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How blockchain technology will revolutionize advertising

chiefmartech

To download the free e-book, please click here. One Forrester analyst claims that publishers who remove middlemen can increase CPM from $1 to $5. To top it all off, bots inflicted $7.2 Awareness is critical and advertising is a necessary component to driving consideration.

How to Run a Successful Time-Based Crowdfunding Campaign

Hubspot

We also took it a step further and focused on the four phases of time-based peer-to-peer campaigns (vs. Rolling, or year-round, campaigns are great types of campaigns in which to utilize inbound marketing tactics. This phase is all about bringing people to your campaign.

People Make 80% Larger Nonprofit Donations in December [INFOGRAPHIC]

Hubspot

People are already in the "giving" mood, and with many trying to get their donations in before the end of the year for tax deduction purposes, there's no better opportunity for nonprofit marketers to make sure their particular cause is top of mind. Click infographic to enlarge.).

Top Tips For Successful Community Building on Twitter

Modern B2B Marketing

Are you struggling to build a strong community for your business on Twitter? Their activities work to inspire identification with their brand and empower social customers to act, which translates into a willingness to purchase and spend. It’s time to embrace this feature!

5 Ways Your B2B Marketing Automation is Failing

Modern Marketing

Ascend2 found that the most significant barrier to marketing automation success is the lack of an effective strategy. And according to B2Bmarketing.net's Marketing Automation Benchmarking Report, 17% of marketers say marketing automation has been very beneficial for their company.

How B2B Buyers Really Use Social Media: Insights from the 2012 Buyersphere Report

Modern B2B Marketing

By asking detailed questions about the actual journey the buyers went through, the report gives what it calls “concrete, reliable findings [that can] be used to convince your clients, persuade your bosses, and defend your decisions”.

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5 Things to Include in Your Brand’s Content Guidelines

Modern B2B Marketing

They looked like weeds to me. No matter how straightforward a task might seem to you —whether it’s pulling weeds or writing a whitepaper—there’s a good chance it’ll be done incorrectly without some basic guidelines. It’s easier than ever to create content.

11 Simple Ways to Improve Your Internal Communication with Video

Vidyard

For most of human existence, we’ve been trying to come up with ways to say things to people who aren’t in the room. But does it ever compare to face-to-face interaction? to document the entire thing. Want to learn more on this?

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What the Collaborative Economy Means to Marketers [Infographic]

Hubspot

They’re sharing their time to do small projects like deliveries, or they’re helping other businesses online as contractors, or using their time to create physical goods in the maker movement. For example, Honda partnered with Indiegogo and communities to save local drive-in theatres.

Navigating the World of MarTech Tools

LeanData

Evan Liang has a background in venture capital, so he’s no stranger to epic boom-bust cycles of the tech world. So I try to stay on an even-keel, which can be a little harder to do right now.”. The downside is that the MarTech terrain is much more challenging to navigate.

6 Ways to Make Social Measurable

Modern B2B Marketing

Through the numerous first- and second-degree connections social networking has made visible, businesses can leverage peer-to-peer influencing to create and maintain valuable relationships. This is where you really start to see results.

Video & Marketing Automation: One Marketer’s Tale

Sharpspring

People want to consume video, and we need to meet them there when we’re promoting our marketing automation platform. I had cut my teeth on video marketing in a previous role where I had the comfort of an in-house videographer and a long runway to deliver.

Why Advocates Should Be Part Of The Modern Marketer’s Strategy

Modern Marketing

Take five minutes to think about the contrast between your life as a consumer and that as a B2B marketer. On your way to dinner, you probably compared restaurant reviews on Yelp. The most powerful way to tackle this problem is through advocate marketing.

The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

ViewPoint

I feel so strongly that nurturing needs to be a focus, I asked a panel of 11 experts to weigh in on the best lead nurturing programs (and processes) and what to expect in the coming year. First to respond was Carlos Hidalgo , CEO and Principal at ANNUITAS.

5 Mindset Shifts Marketing Leaders Must Make

Marketing Insider Group

And so we are winding down the Future of Marketing series (for now) with this post on the 5 mindset shifts marketing leaders need to make. With more than 100 CMOs in attendance, the agenda was packed with fantastic panels and superb peer-to-peer conversation.

Customer Advocacy: How to Create Campaigns That Create Community

SnapApp

With so much emphasis on gaining new leads and new exposure, it can be easy to neglect campaigns that focus on the power of strong customer advocacy. So what’s a marketer to do? Want to start planning your new interactive content campaign?

Fintech 2015: Top 100 Influencers and Brands

Onalytica B2B

This emerging market has seen a burst of activity over the last 5 years, global investment in Fintech tripled to $12.21B in 2014. We analysed the Fintech discussion in a previous blog and we wanted to continue with these reports to show how influencer trends map out over time.

The Future of the Internet Isn’t the Web

Contently

Smartphones went from 10 percent to 40 percent market penetration faster than any other consumer technology in history. The results of the shift are still occurring, and entire industries are being shaken to their core. Apple News opened to everyone in March.

3 Strategies to Increase Employee Retention

Hubspot

Now your relentless entrepreneurial commitment has, at the very least, led to putting food on the table. Or even better, perhaps you’re killing it, driving a Tesla to your hip office with brick walls and an industrial ceiling. 3 Strategies to Increase Employee Retention.

Does Facebook Work for B2B Lead Generation? Hell Yes!

Modern B2B Marketing

by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. What I have found out is that in order to have success, you need a perfect storm of content and tactics.

Why Data Is The Real MVP: 7 Examples of Data-Driven Storytelling by Leading Brands

Hubspot

You see, data is the real MVP of marketing: It can be used to measure the effectiveness of your campaigns, track the overall health of your brand, and (when used properly) it can help to spark new content ideas. Recommended Content: Leading up to the U.S.

[Video] 3 Types of Mobile Messages Marketers Must Know

Modern B2B Marketing

Author: Ellen Gomes I think you’ve probably heard the buzz… mobile marketing is HOT, and that’s true, but instead of convincing you why mobile is important (it is), I want to take a look at how marketers are communicating to their customers via mobile devices.

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A Quick Guide to Snapchat for Nonprofits

Hubspot

The popular photo-sharing and messaging app is becoming so big that even other social networks - like Facebook and Instagram - are beginning to incorporate their own versions of Snapchat's unique features. Snap to it. Swiiiiiipe right or ask us how to find it

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