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The rise of Peer-to-peer ABM

Strategic-IC

That model is now confined to the same historical pantheon as Betamax, cassette tapes, and shiny business pens. Today’s buyer does not need a Salesperson to tell them the what, when, how, why, etc. So, we’re back to square one - Sales need to provide that information?

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The 1-2-3 Guide to Content Creation for Web 3.0

DivvyHQ

As content marketers, we always want to be ahead of the curve and provide the best possible experience for our users. we have to start thinking about how we can produce content that is more personalized and interactive.

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Sales Impact Academy and Outreach: More Peer-to-Peer Learning and Sales Expertise

Outreach

We’re thrilled to continue our longstanding relationship with Sales Impact Academy (SIA) to bring you more inspirational content to your screens. It hosts an extensive roster of live events to bring together experts in industry and encourage peer-to-peer learning.

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The 3 Golden Rules of Peer-to-Peer Social Sharing

Marketo

by Dayna Rothman One of the best ways to engage your audience is by providing them with a compelling reason to share your message across social networks in a way that is natural and seamless. Word-of-mouth marketing and peer recommendations are an extremely powerful way to increase brand visibility, as people will believe their network of peers vs. a brand driven campaign. So how do you get your audience to engage and share?

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The Power of Peer-to-Peer Amplification for Marketers [Video Motion Graphic]

Marketo

I happened to be looking for a solid mic to take with me on the road for interviewing marketing thought leaders for the Marketo blog and rock n roll bands for the music blog I write in my spare time (shameless plug), so this seemed like the perfect solution. Enter the power of peer to peer amplification on social media channels— a powerful strategy for marketers. Based on this, I bought the exact mic which turns out to be quite awesome.

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Jonah Berger’s 3 Social Influence Secrets That All Sales And Marketing Teams Should Know

Influitive

No one likes to think they’re being influenced by others when they buy something or make a career choice. The truth is that you are swayed by your environment (the things you see and hear), and the people in your life (friends, family, peers—even strangers on the subway). We’re all individuals with independent thoughts, right?

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How To Balance The Risks And Returns Of Your B2B Marketing Investments

Influitive

If you’re a B2B marketing executive, you have to fill a number of roles: Leader. You have a million and one ways to spend your budget in attempts to move the needle, one lead at a time. Some marketing investments – such as CRM systems – are low risk and key to doing business today. For example, sophisticated lead scoring and big data tools are more difficult to get up and running, but they can give you a huge competitive advantage.

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Learn From the Best: Getting Expert Advice On Enhancing Website Performance

SEMrush

We decided to run a peer-to-peer campaign to help site owners get expert advice on how to maximize their site’s SEO performance.

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How to Accelerate Growth with B2B Client Endorsements.

OnMessage

Just look at the rapid growth of B2B peer-to-peer review sites like G2 Crowd, Capterra and TrustRadius. The post How to Accelerate Growth with B2B Client Endorsements. In the B2B world, customer testimonials are growing in power and influence.

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How Much More Money Could You Earn With a Referral Program?

Ontraport

Do you have something in place to turn their chatter into business referrals? There are lots of ways that you can get referrals, including partner, peer-to-peer, and influencer referrals. Chances are your satisfied customers are talking about your brand right now. Here, we’re focusing on customer referral programs. Customer referral marketing (also known as word-of-mouth […]. The post How Much More Money Could You Earn With a Referral Program?

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How Much More Money Could You Earn With a Referral Program?

Ontraport

Do you have something in place to turn their chatter into business referrals? There are lots of ways that you can get referrals, including partner, peer-to-peer, and influencer referrals. Chances are your satisfied customers are talking about your brand right now. Here, we’re focusing on customer referral programs. Customer referral marketing (also known as word-of-mouth […]. The post How Much More Money Could You Earn With a Referral Program?

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The 5 Essential Marketing Lessons From The Sharing Economy

Marketing Insider Group

The sharing economy, simply put, is a new economic model based on a peer-to-peer network system. With respect to the ongoing “hustle’, consumer-driven businesses within the sharing economy save buyers money, time, and space. Use user feedback to craft the perfect website.

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Share19 Instant Evolution: From Search Marketers of Today to CMOs of Tomorrow

Brightedge

Following the outstanding success of the Share Global Insights tour in 2018, and a record-breaking year of innovation at BrightEdge, we are delighted to announce that Share19 registration is now open. Recognized by Forbes and Inc.com as a must-attend conference – this year, the industry’s leading, brand-driven, peer-to-peer learning event takes place on the September 18th – 19th at […].

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Leadiro titled Lead Intelligence High Performer on G2 Crowd

PureB2B

It indicates Leadiro users are highly likely to recommend the platform to colleagues, friends, and other businesses. The award mirrors Leadiro’s high user rating on G2 Crowd, the world’s top website for peer-to-peer business solution reviews. “

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Is Peer Engagement Part of Your Customer-Centric Approach?

Vision Edge Marketing

This episode of One Good Idea explores the value of being connected with your peers, especially the connections between members of the C suite to support growth. That’s why peer groups are so successful. Tap the Power of Peer Engagement to Grow. Peer Engagement.

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Reaching Rockstar Admin Status

InsightSquared

“Slowness to change usually means fear of the new.” – Philip Crosby. Change is hard for any organization or individual but there are steps you can take to ease the transition and provide confidence as people move toward the new normal. . I was tasked to learn InsightSquared along with driving adoption and utilization across the sales team. . Below are the steps I took to help drive the adoption of the tool throughout the company. .

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Share19 New York: From Search Marketers of Today to CMOs of Tomorrow

Brightedge

Following the outstanding success of the Share Global Insights tour in 2018, and a record-breaking year of innovation at BrightEdge, we are delighted to announce that Share19 registration is now open. Recognized by Forbes and Inc.com as a must-attend conference – this year, the industry’s leading, brand-driven, peer-to-peer learning event takes place on the September 18th – 19th at […].

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How to Secure Financing for Your Small Business

BenchmarkONE

Importance of Finance to Small Businesses. Profit maximization: Ways to Secure Finance for Your Small Business. Peer-to-peer lending: . Importance of Finance to Small Businesses. Ways to Secure Finance for Your Small Business. Photo by Yan Krukov.

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The Impact of Peer Engagement on The Customer Buying Journey

Vision Edge Marketing

Most business leaders and Marketing and Sales professionals today understand the impact that peer reviews and stories make on the customer bying journey, including the B2B purchase journey. This trend has certainly added more twists and turns to the buying process.

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Seven Non-Traditional Ways to Finance Your Small Business

Webbiquity

Challenges associated with down payments and collateral can limit their access to seller financing and traditional funding mechanisms. Here’s a look at seven non-traditional ways to finance your small business. Reasons to Choose Alternative Small Business Funding.

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Let’s talk ABM: 8 ways to build a community with ABM

Strategic-IC

Check out the origins here - makes fascinating listening) Its origins were in getting to know customers as deeply as possible. Its origins were in getting under the skin of customers to know what their current (and future) problems and challenges were. Focus on peer-to-peer programs.

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PathFactory is a Market Leader (Again) on G2

PathFactory

PathFactory kicked off July with eight new awards from G2, the peer-to-peer user review site focused exclusively on business software. This summer, we’re excited to be recognized in the following categories: PathFactory is the easiest to use and easiest to do business with.

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Introducing the New Biznology

Biznology

We are very pleased, honored, and excited to announce the launch of the new Biznology. Biznology is home to more than 3,000 articles, podcasts, newsletters and webinars focused on the latest developments in digital. This award-winning, online publication has grown to be highly respected over the past decade-and-a-half, and JEM is honored to be the new publisher and steward of the Biznology brand.

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3 Ways Government Technology Can Transform Experiences for Constituents and Workers

Salesforce

The growth of digital platforms has provided individuals with the ability to essentially have the world at their We now have the world at our fingertips — thanks to digital platforms. Constituents expect access to user-friendly platforms in every aspect of their life.

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How to Get Litmus Certified (And Why You Should)

Litmus

Email designers, developers, and marketers: Want to elevate your skill set (and add “Litmus Certified” to your credentials)? Back by popular demand, we’re kicking off Litmus Certified again: hands-on workshops to elevate your email skillset using Litmus.

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#CoolerChat - Twitter Chats

GreenRope

Digital Marketing guru and Twitter chat connoisseur, Bernie Fussenegger, led us through a wonderfully engaging discussion on how brands can leverage Twitter chats to drive digital marketing success. Here's what the experts had to say. 19, 2020. CoolerChat - Twitter Chats.

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Diversifying Your Engagement Channel Mix to Keep Up with Changing Customer Expectations

ANNUITAS

Buyers are choosing to engage in new ways as they continue to increasingly prefer to do their own research prior to ever getting on the phone with a salesperson. When’s the last time you conducted research to find out where your prospects are searching for information?

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An Essential Guide to B2B Marketing Metrics That Matter

Marketing Insider Group

They are now looking for quantifiable answers to these questions: What, or when, is the return of investment (ROI)? How much is marketing contributing to revenue? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them.

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Content Hit List

Content4Demand

Join more than 2,000 of your B2B marketing peers at our favorite event of the year, the B2B Marketing Exchange. This year, they’ve gone digital with six tracks and more than 50 sessions , plus peer-to-peer roundtables and B2B mentorship sessions.

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Sales Productivity Survey 2018 (Where Does The Time Go?)

Varicent

In partnership with Kiite and LevelJump, that's what we're determined to find out. Many sales organizations aim for active selling time to be 50% of a rep’s daily duties but are falling well short due to increasing administrative tasks such as data entry, CRM management, peer-to-peer interruptions, enablement training, software learning, and more. Be the first to gain access to data that will answer: Where does your team stack up?

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Listen. Ask. Share. It’s Time For Agile Marketing

Marketing Insider Group

According to Sandra Zoratti, the VP of Marketing at Ricoh, agile marketing is all speed, collaboration and taking an iterative approach to marketing. I love to create. In college, I switched my major from Marketing to Chemical Engineering so that I could solve problems. After graduating, I realized that creating business opportunities is all about problem-solving on a large scale, and with that new perspective, I returned to marketing while pursuing my MBA.

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6sense Earns Leader Position in 11 G2 Summer 2022 Grid Reports

6sense

6sense customers continue to validate the value of 6sense Revenue AI to capture anonymous buying signals, target the right accounts at precisely the right time, and boost revenue performance with recommendations for the channels and messages most likely to convert.

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Botnet: what is it and how does it work?

RockContent

While making sure that your digital infrastructure is well protected, you must take some time to learn about various kinds of threats that roam the web. This means having your computer become part of an army dedicated to illegal activities on the internet without your consent.

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Earth Day: One Outbrainer, One Tree (That’s a Lot of Trees!)

Outbrain

Those who support charity and dedicate some of their time to a good cause are happier – and healthier! When we are kind to each other, we all win. I am a member of the OB Green ERG, devoted to sustainability and the environment. Learning and daring to ask questions.

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How to Build a Membership Website With WordPress

Optinmonster

Want to build a membership website with WordPress? You don’t have to be a master developer to make a membership website. You can use plugins to create your WordPress membership site in just a few simple steps. You already have content ready to monetize.

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Digital Learning: Beyond the copycat model

Biznology

As organizations progress through their digital transformation journey, one of the areas that have the biggest potential to be revolutionized by a novel approach is Enterprise Learning. It’s a reocurring model with a less-than-stellar story of successes: Organizations invest many resources to create a comprehensive intranet but readership and engagement is low. There is an ecosystem framework to serve large populations that may not thrive when applied to niche populations.

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Best Practices for a Strong Employee Communications Program

Eric Mower + Associates

Conduct frequent pulse surveys, track performance of e-communications, distribute an online survey following employee meetings, and provide opportunities for employee-to-supervisor feedback. However you do it, be sure to ask for and then act on employee input, feedback and data to constantly improve employee communications. Emphasize peer-to-peer and employee-generated content.

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Exploring the World of Blockchain Transactions

Buzz Marketing for Technology

” In my last post, we delved a little into the topic of blockchains, those public ledgers that allow digital currencies like bitcoin and others to be sent to others as a form of payment. There are lots of different ways to make a blockchain, with some being public and some private, and a lot of times people don’t really know what that means,” Alex said. Now, there is a flipside to public blockchains which makes it somewhat limited, at least today.

Buzz 156
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Blockchain Applications and Their Benefits in Cloud Computing 

Valasys

Nowadays, one of its most promising uses is in the area of combining blockchain with cloud computing, and it has even given rise to an entirely new industry, now recognized as the Cloud of Things. Needless to say, this kind of technology has tremendous appeal for those in industry who have a need for having huge amounts of data managed and analyzed quickly. This helps to support data-driven decision-making, and can help your business compete with all rivals.

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Build community & engagement into your virtual event: 7 ideas being tested right now

Heinz Marketing

There has always been a glut of webinars out there, but with field events and trade shows off the table for awhile, many companies are going online only in an attempt to replicate the magic, engagement and impact of being there in person.