If you’re a B2B marketing executive, you have to fill a number of roles: Leader. You have a million and one ways to spend your budget in attempts to move the needle, one lead at a time. How do you know when to take risks and which investments will pay off? MORE
But what are modern CMOs considering as they attempt to implement effective ABM programs at scale? As part of that survey, the research sought to discover how essential ABM is to B2B marketing leaders and where they see ABM fitting into the marketing programs of tomorrow. MORE
Today, 63% of workers are remote (for at least one day per week) according to The New York Times , up from 34% in 2005. ” With no commute or line-of-sight supervision, employees had time to handle personal matters and were overall more productive. MORE
Now your relentless entrepreneurial commitment has, at the very least, led to putting food on the table. Or even better, perhaps you’re killing it, driving a Tesla to your hip office with brick walls and an industrial ceiling. 3 Strategies to Increase Employee Retention. MORE
Through the numerous first- and second-degree connections social networking has made visible, businesses can leverage peer-to-peer influencing to create and maintain valuable relationships. This is where you really start to see results. MORE
The objectives for the day were set out early on: To help CMOs solve their biggest problems. To enable CMOs to build real peer to peer relationships. To have fun. Don’t forget to keep things simple and focused on the business. MORE
We also took it a step further and focused on the four phases of time-based peer-to-peer campaigns (vs. Rolling, or year-round, campaigns are great types of campaigns in which to utilize inbound marketing tactics. This phase is all about bringing people to your campaign. MORE
You see, data is the real MVP of marketing: It can be used to measure the effectiveness of your campaigns, track the overall health of your brand, and (when used properly) it can help to spark new content ideas. Recommended Content: Leading up to the U.S. MORE
Now that you’re excited to get on the crowdfunding bandwagon , you need the tools that best fit your organization or school to execute a successful online campaign. Before evaluating these or any other platforms, remember these three things to look for: Who uses the platform? MORE
As my soon-to-be-husband and I look for the perfect, sunny, and “away from all things technology” honeymoon, we find ourselves reading scores of online reviews. I’m sure it’s no surprise to you that we favor the hotels with mostly 4 and 5-star reviews. MORE
With so much emphasis on gaining new leads and new exposure, it can be easy to neglect campaigns that focus on the power of strong customer advocacy. So what’s a marketer to do? Want to start planning your new interactive content campaign? MORE
Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks. This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns. MORE
This is a serious question for marketers who want to not only reach, but genuinely engage their millennial, mobile audience. We know this generation is unashamedly addicted to their phones, but how are they using them to engage with brands? How do they prefer to communicate? MORE
The app lets you store and manage screenshots but the real innovation is its ability to recognize the apparel or product to help you buy right on the spot. ” It has nothing to do with follower count any more. By Mark Schaefer. MORE
People are already in the "giving" mood, and with many trying to get their donations in before the end of the year for tax deduction purposes, there's no better opportunity for nonprofit marketers to make sure their particular cause is top of mind. Click infographic to enlarge.). MORE
I feel so strongly that nurturing needs to be a focus, I asked a panel of 11 experts to weigh in on the best lead nurturing programs (and processes) and what to expect in the coming year. First to respond was Carlos Hidalgo , CEO and Principal at ANNUITAS. MORE
According to Sandra Zoratti, the VP of Marketing at Ricoh, agile marketing is all speed, collaboration and taking an iterative approach to marketing. I love to create. In college, I switched my major from Marketing to Chemical Engineering so that I could solve problems. MORE
For most of human existence, we’ve been trying to come up with ways to say things to people who aren’t in the room. But does it ever compare to face-to-face interaction? to document the entire thing. Want to learn more on this? MORE
By asking detailed questions about the actual journey the buyers went through, the report gives what it calls “concrete, reliable findings [that can] be used to convince your clients, persuade your bosses, and defend your decisions”. MORE
by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. What I have found out is that in order to have success, you need a perfect storm of content and tactics. MORE
They looked like weeds to me. No matter how straightforward a task might seem to you —whether it’s pulling weeds or writing a whitepaper—there’s a good chance it’ll be done incorrectly without some basic guidelines. It’s easier than ever to create content. MORE
This emerging market has seen a burst of activity over the last 5 years, global investment in Fintech tripled to $12.21B in 2014. We analysed the Fintech discussion in a previous blog and we wanted to continue with these reports to show how influencer trends map out over time. MORE
Take five minutes to think about the contrast between your life as a consumer and that as a B2B marketer. On your way to dinner, you probably compared restaurant reviews on Yelp. The most powerful way to tackle this problem is through advocate marketing. MORE
And so we are winding down the Future of Marketing series (for now) with this post on the 5 mindset shifts marketing leaders need to make. With more than 100 CMOs in attendance, the agenda was packed with fantastic panels and superb peer-to-peer conversation. MORE
Smartphones went from 10 percent to 40 percent market penetration faster than any other consumer technology in history. The results of the shift are still occurring, and entire industries are being shaken to their core. Apple News opened to everyone in March. MORE
I happened to be looking for a solid mic to take with me on the road for interviewing marketing thought leaders for the Marketo blog and rock n roll bands for the music blog I write in my spare time (shameless plug), so this seemed like the perfect solution. MORE
They’re sharing their time to do small projects like deliveries, or they’re helping other businesses online as contractors, or using their time to create physical goods in the maker movement. For example, Honda partnered with Indiegogo and communities to save local drive-in theatres. MORE
To read more content like this, subscribe to Ecommerce. Not only has Facebook sent volumes of friend traffic to ecommerce stores, this traffic has converted at a high rate, boosting retailers’ profits. Encourage customers to perform social sharing of purchases. MORE
But what are modern CMOs considering as they attempt to implement effective ABM programs at scale? Argyle Executive Forum, a leading peer-to-peer. Is account-based marketing (ABM) a short-term trend or a long-term strategy? Is it resource intensive or scalable? An optional component or core pillar? There’s no doubt that today’s B2B CMOs are taking a growing interest in account-based marketing. MORE
Or the dozens who made observations (out loud) on breastfeeding techniques for twins as I was juggling the special formula they required, trying to keep two infant carriers from falling off the shopping cart, and carrying a 2 year old on my hip. MORE
We marketers supposedly fall all over ourselves trying to make an emotional connection with our potential consumers. I’ll give an overview of each reoccurring complaint and give three possible solutions to change your frame of mind. 13 times more likely to purchase, and. MORE
I thought it was widely understood by now that staying in touch with a prospect who has shown some interest in your product or service can triple, even quadruple, lead-to-sales conversion rates. I was struck by the mere 35% of responders who say nurturing is essential to their business. MORE
According to Hubspot , 87% of marketers use it and according to Google , 50% of customers expect it. Video allows you to get your point across in less time. Are you starting to see the possibilities? MORE
Since most of us work digitally, why do we cling to currencies that belong to the physical world? It’s an encrypted digital currency that gets distributed peer-to-peer. After that hefty event, we went to Room77, a hip restaurant that allows Bitcoin payment. MORE
Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” And I agree that at the end of the day, marketing to engineers is still all about communicating with people. Call it P2P (Person-to-Person) marketing if you will. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. MORE
Ascend2 found that the most significant barrier to marketing automation success is the lack of an effective strategy. And according to B2Bmarketing.net's Marketing Automation Benchmarking Report, 17% of marketers say marketing automation has been very beneficial for their company. MORE
Being young and ambitious, and at the time new to the company, I decided to make an impact on this meeting. We were struggling to get attendance at an annual ‘open house’ event held every year at our offices as a customer appreciation activity. Does it take a miracle to pull off? MORE
CMOs must challenge their teams to interpret and then take actionable steps toward using data to drive marketing strategies. The results of this survey led to some surprising findings about the data-driven efforts of today’s CMOs and their teams. MORE
With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. And they’re using this power to independently narrow down vendors long before they reach out to salespeople. MORE
Author: Ellen Gomes I think you’ve probably heard the buzz… mobile marketing is HOT, and that’s true, but instead of convincing you why mobile is important (it is), I want to take a look at how marketers are communicating to their customers via mobile devices. MORE
by Dayna Rothman One of the best ways to engage your audience is by providing them with a compelling reason to share your message across social networks in a way that is natural and seamless. So how do you get your audience to engage and share? MORE
Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% Users expect to see their favorite brands on social media and are having conversations about your brand—whether or not you’re a part of them. Why does this matter to you? MORE
The popular photo-sharing and messaging app is becoming so big that even other social networks - like Facebook and Instagram - are beginning to incorporate their own versions of Snapchat's unique features. Snap to it. Swiiiiiipe right or ask us how to find it MORE
Peer-to-peer Related Topics Modern B2B Marketing
OCTOBER 12, 2012
by Dayna Rothman One of the best ways to engage your audience is by providing them with a compelling reason to share your message across social networks in a way that is natural and seamless. So how do you get your audience to engage and share?
Influitive b2b
AUGUST 3, 2015
With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. And they’re using this power to independently narrow down vendors long before they reach out to salespeople.
Modern B2B Marketing
APRIL 3, 2013
I happened to be looking for a solid mic to take with me on the road for interviewing marketing thought leaders for the Marketo blog and rock n roll bands for the music blog I write in my spare time (shameless plug), so this seemed like the perfect solution.
Influitive b2b
JULY 17, 2014
If you’re a B2B marketing executive, you have to fill a number of roles: Leader. You have a million and one ways to spend your budget in attempts to move the needle, one lead at a time. How do you know when to take risks and which investments will pay off?
Vidyard
JUNE 1, 2017
Today, 63% of workers are remote (for at least one day per week) according to The New York Times , up from 34% in 2005. ” With no commute or line-of-sight supervision, employees had time to handle personal matters and were overall more productive.
Modern B2B Marketing
JULY 31, 2012
Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks. This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns.
Vidyard
MAY 25, 2017
According to Hubspot , 87% of marketers use it and according to Google , 50% of customers expect it. Video allows you to get your point across in less time. Are you starting to see the possibilities?
Hubspot
MAY 26, 2014
To read more content like this, subscribe to Ecommerce. Not only has Facebook sent volumes of friend traffic to ecommerce stores, this traffic has converted at a high rate, boosting retailers’ profits. Encourage customers to perform social sharing of purchases.
grow - Practical Marketing Solutions
MARCH 23, 2017
The app lets you store and manage screenshots but the real innovation is its ability to recognize the apparel or product to help you buy right on the spot. ” It has nothing to do with follower count any more. By Mark Schaefer.
Modern Marketing
MAY 26, 2016
CMOs must challenge their teams to interpret and then take actionable steps toward using data to drive marketing strategies. The results of this survey led to some surprising findings about the data-driven efforts of today’s CMOs and their teams.
B2B Marketing Insider
MARCH 19, 2013
According to Sandra Zoratti, the VP of Marketing at Ricoh, agile marketing is all speed, collaboration and taking an iterative approach to marketing. I love to create. In college, I switched my major from Marketing to Chemical Engineering so that I could solve problems.
grow - Practical Marketing Solutions
JULY 8, 2015
As my soon-to-be-husband and I look for the perfect, sunny, and “away from all things technology” honeymoon, we find ourselves reading scores of online reviews. I’m sure it’s no surprise to you that we favor the hotels with mostly 4 and 5-star reviews.
Biznology
AUGUST 28, 2014
I thought it was widely understood by now that staying in touch with a prospect who has shown some interest in your product or service can triple, even quadruple, lead-to-sales conversion rates. I was struck by the mere 35% of responders who say nurturing is essential to their business.
Modern B2B Marketing
AUGUST 10, 2016
Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% Users expect to see their favorite brands on social media and are having conversations about your brand—whether or not you’re a part of them. Why does this matter to you?
Hubspot
SEPTEMBER 9, 2013
Now that you’re excited to get on the crowdfunding bandwagon , you need the tools that best fit your organization or school to execute a successful online campaign. Before evaluating these or any other platforms, remember these three things to look for: Who uses the platform?
Vidyard
JUNE 14, 2017
For most of human existence, we’ve been trying to come up with ways to say things to people who aren’t in the room. But does it ever compare to face-to-face interaction? to document the entire thing. Want to learn more on this?
grow - Practical Marketing Solutions
MARCH 12, 2015
Or the dozens who made observations (out loud) on breastfeeding techniques for twins as I was juggling the special formula they required, trying to keep two infant carriers from falling off the shopping cart, and carrying a 2 year old on my hip.
Modern Marketing
SEPTEMBER 13, 2016
The objectives for the day were set out early on: To help CMOs solve their biggest problems. To enable CMOs to build real peer to peer relationships. To have fun. Don’t forget to keep things simple and focused on the business.
Modern Marketing
FEBRUARY 10, 2016
This is a serious question for marketers who want to not only reach, but genuinely engage their millennial, mobile audience. We know this generation is unashamedly addicted to their phones, but how are they using them to engage with brands? How do they prefer to communicate?
Hubspot
SEPTEMBER 23, 2013
We also took it a step further and focused on the four phases of time-based peer-to-peer campaigns (vs. Rolling, or year-round, campaigns are great types of campaigns in which to utilize inbound marketing tactics. This phase is all about bringing people to your campaign.
Hubspot
DECEMBER 10, 2012
People are already in the "giving" mood, and with many trying to get their donations in before the end of the year for tax deduction purposes, there's no better opportunity for nonprofit marketers to make sure their particular cause is top of mind. Click infographic to enlarge.).
Modern B2B Marketing
NOVEMBER 7, 2016
They looked like weeds to me. No matter how straightforward a task might seem to you —whether it’s pulling weeds or writing a whitepaper—there’s a good chance it’ll be done incorrectly without some basic guidelines. It’s easier than ever to create content.
Modern Marketing
MAY 4, 2016
Ascend2 found that the most significant barrier to marketing automation success is the lack of an effective strategy. And according to B2Bmarketing.net's Marketing Automation Benchmarking Report, 17% of marketers say marketing automation has been very beneficial for their company.
Modern B2B Marketing
AUGUST 16, 2012
By asking detailed questions about the actual journey the buyers went through, the report gives what it calls “concrete, reliable findings [that can] be used to convince your clients, persuade your bosses, and defend your decisions”.
Hubspot
DECEMBER 9, 2014
They’re sharing their time to do small projects like deliveries, or they’re helping other businesses online as contractors, or using their time to create physical goods in the maker movement. For example, Honda partnered with Indiegogo and communities to save local drive-in theatres.
Hubspot
MAY 2, 2017
Now your relentless entrepreneurial commitment has, at the very least, led to putting food on the table. Or even better, perhaps you’re killing it, driving a Tesla to your hip office with brick walls and an industrial ceiling. 3 Strategies to Increase Employee Retention.
Modern B2B Marketing
JULY 2, 2014
Through the numerous first- and second-degree connections social networking has made visible, businesses can leverage peer-to-peer influencing to create and maintain valuable relationships. This is where you really start to see results.
Hubspot
MAY 2, 2017
The popular photo-sharing and messaging app is becoming so big that even other social networks - like Facebook and Instagram - are beginning to incorporate their own versions of Snapchat's unique features. Snap to it. Swiiiiiipe right or ask us how to find it
ViewPoint
MAY 5, 2015
I feel so strongly that nurturing needs to be a focus, I asked a panel of 11 experts to weigh in on the best lead nurturing programs (and processes) and what to expect in the coming year. First to respond was Carlos Hidalgo , CEO and Principal at ANNUITAS.
Industrial Marketing Today
APRIL 23, 2012
Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” And I agree that at the end of the day, marketing to engineers is still all about communicating with people. Call it P2P (Person-to-Person) marketing if you will. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling.
Engagio
MAY 31, 2017
Being young and ambitious, and at the time new to the company, I decided to make an impact on this meeting. We were struggling to get attendance at an annual ‘open house’ event held every year at our offices as a customer appreciation activity. Does it take a miracle to pull off?
SnapApp
FEBRUARY 19, 2016
With so much emphasis on gaining new leads and new exposure, it can be easy to neglect campaigns that focus on the power of strong customer advocacy. So what’s a marketer to do? Want to start planning your new interactive content campaign?
Onalytica B2B
DECEMBER 2, 2015
This emerging market has seen a burst of activity over the last 5 years, global investment in Fintech tripled to $12.21B in 2014. We analysed the Fintech discussion in a previous blog and we wanted to continue with these reports to show how influencer trends map out over time.
Contently
AUGUST 9, 2016
Smartphones went from 10 percent to 40 percent market penetration faster than any other consumer technology in history. The results of the shift are still occurring, and entire industries are being shaken to their core. Apple News opened to everyone in March.
Modern Marketing
SEPTEMBER 12, 2013
Take five minutes to think about the contrast between your life as a consumer and that as a B2B marketer. On your way to dinner, you probably compared restaurant reviews on Yelp. The most powerful way to tackle this problem is through advocate marketing.
B2B Marketing Insider
APRIL 30, 2013
And so we are winding down the Future of Marketing series (for now) with this post on the 5 mindset shifts marketing leaders need to make. With more than 100 CMOs in attendance, the agenda was packed with fantastic panels and superb peer-to-peer conversation.
grow - Practical Marketing Solutions
NOVEMBER 6, 2013
Since most of us work digitally, why do we cling to currencies that belong to the physical world? It’s an encrypted digital currency that gets distributed peer-to-peer. After that hefty event, we went to Room77, a hip restaurant that allows Bitcoin payment.
Hubspot
NOVEMBER 21, 2016
You see, data is the real MVP of marketing: It can be used to measure the effectiveness of your campaigns, track the overall health of your brand, and (when used properly) it can help to spark new content ideas. Recommended Content: Leading up to the U.S.
Modern B2B Marketing
JUNE 25, 2015
Author: Ellen Gomes I think you’ve probably heard the buzz… mobile marketing is HOT, and that’s true, but instead of convincing you why mobile is important (it is), I want to take a look at how marketers are communicating to their customers via mobile devices.
Modern B2B Marketing
NOVEMBER 27, 2012
by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. What I have found out is that in order to have success, you need a perfect storm of content and tactics.
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