INDUSTRY INSIGHTS YOUR PEERS ARE READING
If you’re a B2B marketing executive, you have to fill a number of roles: Leader. You have a million and one ways to spend your budget in attempts to move the needle, one lead at a time. How do you know when to take risks and which investments will pay off? MORE
But what are modern CMOs considering as they attempt to implement effective ABM programs at scale? As part of that survey, the research sought to discover how essential ABM is to B2B marketing leaders and where they see ABM fitting into the marketing programs of tomorrow. MORE
Today, 63% of workers are remote (for at least one day per week) according to The New York Times , up from 34% in 2005. ” With no commute or line-of-sight supervision, employees had time to handle personal matters and were overall more productive. MORE
The objectives for the day were set out early on: To help CMOs solve their biggest problems. To enable CMOs to build real peer to peer relationships. To have fun. Don’t forget to keep things simple and focused on the business. MORE
We also took it a step further and focused on the four phases of time-based peer-to-peer campaigns (vs. Rolling, or year-round, campaigns are great types of campaigns in which to utilize inbound marketing tactics. This phase is all about bringing people to your campaign. MORE
This fact, according to the widely quoted recent report by Harvard Business School , "implies that Twitter resembles more of a one-way, one-to-many publishing service than a two-way, peer-to-peer communication network". MORE
Now that you’re excited to get on the crowdfunding bandwagon , you need the tools that best fit your organization or school to execute a successful online campaign. Before evaluating these or any other platforms, remember these three things to look for: Who uses the platform? MORE
With so much emphasis on gaining new leads and new exposure, it can be easy to neglect campaigns that focus on the power of strong customer advocacy. So what’s a marketer to do? Want to start planning your new interactive content campaign? MORE
Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks. This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns. MORE
“I read Peter’s notes, all of them, and he knew that a peer-to-peer Internet was possible in the future, but he was also basing that on, what, old desktop computers. Each device thinks that it is connected to the central router. Problems to Solve. MORE
Today, we’re excited to launch, SocialChat by Buffer, a simple, free tool that enables visitors to start social media conversations on your website. Each and every day, people visit your website to learn more about your business. Step 2: Add the code to your site. MORE
People are already in the "giving" mood, and with many trying to get their donations in before the end of the year for tax deduction purposes, there's no better opportunity for nonprofit marketers to make sure their particular cause is top of mind. Click infographic to enlarge.). MORE
I feel so strongly that nurturing needs to be a focus, I asked a panel of 11 experts to weigh in on the best lead nurturing programs (and processes) and what to expect in the coming year. First to respond was Carlos Hidalgo , CEO and Principal at ANNUITAS. MORE
According to Sandra Zoratti, the VP of Marketing at Ricoh, agile marketing is all speed, collaboration and taking an iterative approach to marketing. I love to create. In college, I switched my major from Marketing to Chemical Engineering so that I could solve problems. MORE
Your Message Persona, that’s the touchy feely pieces you need to really connect with your buyer and ensure your message doesn’t fall on deaf ears. Here’s a list of 40 questions to ask your target personas: Demographics: Who are you? What attracted you to your current job? MORE
No one likes to think they’re being influenced by others when they buy something or make a career choice. The truth is that you are swayed by your environment (the things you see and hear), and the people in your life (friends, family, peers—even strangers on the subway). We’re all individuals with independent thoughts, right? MORE
Conduct frequent pulse surveys, track performance of e-communications, distribute an online survey following employee meetings, and provide opportunities for employee-to-supervisor feedback. However you do it, be sure to ask for and then act on employee input, feedback and data to constantly improve employee communications. Emphasize peer-to-peer and employee-generated content. MORE
According to a survey done by GlobalSpec (Social Media Use in the Industrial Sector – 2011), 33% of industrial companies provide an online discussion community for customers, and 32% provide one internally for employees. s “From One Engineer to Another®” blogs. MORE
Have you ever wondered if there was a better place to grab a burger or a quicker way to get somewhere you frequent? Ten years ago, information like that wasn’t nearly as easy to come by as it is today. MORE
Take five minutes to think about the contrast between your life as a consumer and that as a B2B marketer. On your way to dinner, you probably compared restaurant reviews on Yelp. The most powerful way to tackle this problem is through advocate marketing. MORE
” In my last post, we delved a little into the topic of blockchains, those public ledgers that allow digital currencies like bitcoin and others to be sent to others as a form of payment. Transactions in a public blockchain have to be broadcast across the whole network. MORE
We’re excited to announce some big news surrounding our customer community! The purpose of the community is for Outreach customers to freely exchange tips, tricks, thoughts, and feedback, as well as pose questions about the Outreach products and business. Peer Advice. MORE
And so we are winding down the Future of Marketing series (for now) with this post on the 5 mindset shifts marketing leaders need to make. With more than 100 CMOs in attendance, the agenda was packed with fantastic panels and superb peer-to-peer conversation. MORE
In fact, our modern United States postal service borrows a version of Herodotus’ famous words to serve as its own unofficial motto. Like their primitive ancestor, the letter, these digital sites serve to connect people to one another without the burden of physical presence. MORE
And it is forcing all businesses to re-think how we manage resources and take advantage of new business and social networks. In the latest installment of our Future of Networks interview series, we spoke to Jeremiah Owyang ( @ jowyang ). MORE
There may also be considerable potential for small businesses to use it in certain niches. You don’t want to identify a hammer and then go looking for nails,” says Brownworth. User Authentication: Making Peer-to-Peer Services Safer. MORE
I happened to be looking for a solid mic to take with me on the road for interviewing marketing thought leaders for the Marketo blog and rock n roll bands for the music blog I write in my spare time (shameless plug), so this seemed like the perfect solution. MORE
They’re sharing their time to do small projects like deliveries, or they’re helping other businesses online as contractors, or using their time to create physical goods in the maker movement. For example, Honda partnered with Indiegogo and communities to save local drive-in theatres. MORE
To read more content like this, subscribe to Ecommerce. Not only has Facebook sent volumes of friend traffic to ecommerce stores, this traffic has converted at a high rate, boosting retailers’ profits. Encourage customers to perform social sharing of purchases. MORE
In partnership with Kiite and LevelJump, that's what we're determined to find out. Even with new tools emerging – like Slack and SalesLoft – that are used to make day-to-day life for reps easier, you wonder how much time is spent inside these platforms versus on the phones. MORE
by Sarah Mena-Sturla | Tweet this Last week I had the opportunity to attend the MarketingProfs B2B Marketing Forum. One of the most talked about subjects was storytelling, as well as core tips on how to keep your audience engaged by teaching them in a meaningful way. MORE
Exclusive Peer-To-Peer Group of Marketers Help Each Other Solve Marketing and Sales Challenges . Kloefkorn will leverage her extensive business background to help create a successful forum in which marketing executives receive trusted advice from their peers. MORE
As organizations progress through their digital transformation journey, one of the areas that have the biggest potential to be revolutionized by a novel approach is Enterprise Learning. They can, and they will, for years to come. MORE
I thought it was widely understood by now that staying in touch with a prospect who has shown some interest in your product or service can triple, even quadruple, lead-to-sales conversion rates. I was struck by the mere 35% of responders who say nurturing is essential to their business. MORE
Most have to do with sales, marketing and productivity. Field events can be a critical component of your B2B marketing channel mix, especially if you’re trying to gain attention and engagement with high-demand senior decision makers. One of the best event formats we’ve seen work for the past 1-2 years is a highly-curated set of peers at a classy dinner. A lightly moderated topical discussion over dinner, drinks and peer-to-peer networking. MORE
Welcome to this week’s roundup of intent data news and features. Read on for the latest industry research reports, tips for using intent data, and expert projections of what 2019 might bring to the intent data space. Read on to learn which awards the company won. MORE
Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” And I agree that at the end of the day, marketing to engineers is still all about communicating with people. Call it P2P (Person-to-Person) marketing if you will. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. MORE
CMOs must challenge their teams to interpret and then take actionable steps toward using data to drive marketing strategies. The results of this survey led to some surprising findings about the data-driven efforts of today’s CMOs and their teams. MORE
With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. And they’re using this power to independently narrow down vendors long before they reach out to salespeople. MORE
by Dayna Rothman One of the best ways to engage your audience is by providing them with a compelling reason to share your message across social networks in a way that is natural and seamless. So how do you get your audience to engage and share? MORE
Most Marketers today are looking at new ways to improve brand advocacy through online crowd sourcing platforms. Prospects are expected to buy on platforms with a larger volume of reliable reviews. Participants work hard to achieve these awards, titles, likes etc. MORE
Peer-to-peer Related Topics Modern B2B Marketing
OCTOBER 12, 2012
by Dayna Rothman One of the best ways to engage your audience is by providing them with a compelling reason to share your message across social networks in a way that is natural and seamless. So how do you get your audience to engage and share?
Modern B2B Marketing
APRIL 3, 2013
I happened to be looking for a solid mic to take with me on the road for interviewing marketing thought leaders for the Marketo blog and rock n roll bands for the music blog I write in my spare time (shameless plug), so this seemed like the perfect solution.
Influitive
NOVEMBER 2, 2017
No one likes to think they’re being influenced by others when they buy something or make a career choice. The truth is that you are swayed by your environment (the things you see and hear), and the people in your life (friends, family, peers—even strangers on the subway). We’re all individuals with independent thoughts, right?
Influitive
AUGUST 3, 2015
With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. And they’re using this power to independently narrow down vendors long before they reach out to salespeople.
Influitive
JULY 17, 2014
If you’re a B2B marketing executive, you have to fill a number of roles: Leader. You have a million and one ways to spend your budget in attempts to move the needle, one lead at a time. How do you know when to take risks and which investments will pay off?
Modern Marketing
JULY 25, 2018
Have you ever wondered if there was a better place to grab a burger or a quicker way to get somewhere you frequent? Ten years ago, information like that wasn’t nearly as easy to come by as it is today.
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BaseOne
JULY 9, 2009
This fact, according to the widely quoted recent report by Harvard Business School , "implies that Twitter resembles more of a one-way, one-to-many publishing service than a two-way, peer-to-peer communication network".
Marketing Insider Group
MARCH 19, 2013
According to Sandra Zoratti, the VP of Marketing at Ricoh, agile marketing is all speed, collaboration and taking an iterative approach to marketing. I love to create. In college, I switched my major from Marketing to Chemical Engineering so that I could solve problems.
Buzz Marketing for Technology
SEPTEMBER 21, 2016
” In my last post, we delved a little into the topic of blockchains, those public ledgers that allow digital currencies like bitcoin and others to be sent to others as a form of payment. Transactions in a public blockchain have to be broadcast across the whole network.
Heinz Marketing
FEBRUARY 4, 2018
Most have to do with sales, marketing and productivity. Field events can be a critical component of your B2B marketing channel mix, especially if you’re trying to gain attention and engagement with high-demand senior decision makers. One of the best event formats we’ve seen work for the past 1-2 years is a highly-curated set of peers at a classy dinner. A lightly moderated topical discussion over dinner, drinks and peer-to-peer networking.
Modern Marketing
MAY 26, 2016
CMOs must challenge their teams to interpret and then take actionable steps toward using data to drive marketing strategies. The results of this survey led to some surprising findings about the data-driven efforts of today’s CMOs and their teams.
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Reachforce
OCTOBER 21, 2014
Your Message Persona, that’s the touchy feely pieces you need to really connect with your buyer and ensure your message doesn’t fall on deaf ears. Here’s a list of 40 questions to ask your target personas: Demographics: Who are you? What attracted you to your current job?
Eric Mower + Associates
AUGUST 30, 2018
Conduct frequent pulse surveys, track performance of e-communications, distribute an online survey following employee meetings, and provide opportunities for employee-to-supervisor feedback. However you do it, be sure to ask for and then act on employee input, feedback and data to constantly improve employee communications. Emphasize peer-to-peer and employee-generated content.
Modern B2B Marketing
JULY 31, 2012
Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks. This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns.
Biznology
APRIL 26, 2018
In fact, our modern United States postal service borrows a version of Herodotus’ famous words to serve as its own unofficial motto. Like their primitive ancestor, the letter, these digital sites serve to connect people to one another without the burden of physical presence.
Marketing Insider Group
JANUARY 16, 2014
And it is forcing all businesses to re-think how we manage resources and take advantage of new business and social networks. In the latest installment of our Future of Networks interview series, we spoke to Jeremiah Owyang ( @ jowyang ).
Modern Marketing
MARCH 22, 2018
Most Marketers today are looking at new ways to improve brand advocacy through online crowd sourcing platforms. Prospects are expected to buy on platforms with a larger volume of reliable reviews. Participants work hard to achieve these awards, titles, likes etc.
FunnelCake
JUNE 5, 2018
In partnership with Kiite and LevelJump, that's what we're determined to find out. Even with new tools emerging – like Slack and SalesLoft – that are used to make day-to-day life for reps easier, you wonder how much time is spent inside these platforms versus on the phones.
Hubspot
SEPTEMBER 9, 2013
Now that you’re excited to get on the crowdfunding bandwagon , you need the tools that best fit your organization or school to execute a successful online campaign. Before evaluating these or any other platforms, remember these three things to look for: Who uses the platform?
Aberdeen
JANUARY 23, 2019
Welcome to this week’s roundup of intent data news and features. Read on for the latest industry research reports, tips for using intent data, and expert projections of what 2019 might bring to the intent data space. Read on to learn which awards the company won.
Hubspot
MAY 26, 2014
To read more content like this, subscribe to Ecommerce. Not only has Facebook sent volumes of friend traffic to ecommerce stores, this traffic has converted at a high rate, boosting retailers’ profits. Encourage customers to perform social sharing of purchases.
Modern Marketing
SEPTEMBER 13, 2016
The objectives for the day were set out early on: To help CMOs solve their biggest problems. To enable CMOs to build real peer to peer relationships. To have fun. Don’t forget to keep things simple and focused on the business.
KEO Marketing
APRIL 19, 2016
Exclusive Peer-To-Peer Group of Marketers Help Each Other Solve Marketing and Sales Challenges . Kloefkorn will leverage her extensive business background to help create a successful forum in which marketing executives receive trusted advice from their peers.
Outreach
DECEMBER 19, 2017
We’re excited to announce some big news surrounding our customer community! The purpose of the community is for Outreach customers to freely exchange tips, tricks, thoughts, and feedback, as well as pose questions about the Outreach products and business. Peer Advice.
Hubspot
SEPTEMBER 23, 2013
We also took it a step further and focused on the four phases of time-based peer-to-peer campaigns (vs. Rolling, or year-round, campaigns are great types of campaigns in which to utilize inbound marketing tactics. This phase is all about bringing people to your campaign.
Hubspot
DECEMBER 10, 2012
People are already in the "giving" mood, and with many trying to get their donations in before the end of the year for tax deduction purposes, there's no better opportunity for nonprofit marketers to make sure their particular cause is top of mind. Click infographic to enlarge.).
Buffer
OCTOBER 9, 2018
Today, we’re excited to launch, SocialChat by Buffer, a simple, free tool that enables visitors to start social media conversations on your website. Each and every day, people visit your website to learn more about your business. Step 2: Add the code to your site.
Vidyard
JUNE 1, 2017
Today, 63% of workers are remote (for at least one day per week) according to The New York Times , up from 34% in 2005. ” With no commute or line-of-sight supervision, employees had time to handle personal matters and were overall more productive.
ViewPoint
MAY 5, 2015
I feel so strongly that nurturing needs to be a focus, I asked a panel of 11 experts to weigh in on the best lead nurturing programs (and processes) and what to expect in the coming year. First to respond was Carlos Hidalgo , CEO and Principal at ANNUITAS.
Biznology
AUGUST 28, 2014
I thought it was widely understood by now that staying in touch with a prospect who has shown some interest in your product or service can triple, even quadruple, lead-to-sales conversion rates. I was struck by the mere 35% of responders who say nurturing is essential to their business.
Biznology
SEPTEMBER 16, 2015
As organizations progress through their digital transformation journey, one of the areas that have the biggest potential to be revolutionized by a novel approach is Enterprise Learning. They can, and they will, for years to come.
Industrial Marketing Today
OCTOBER 20, 2011
According to a survey done by GlobalSpec (Social Media Use in the Industrial Sector – 2011), 33% of industrial companies provide an online discussion community for customers, and 32% provide one internally for employees. s “From One Engineer to Another®” blogs.
Industrial Marketing Today
APRIL 23, 2012
Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” And I agree that at the end of the day, marketing to engineers is still all about communicating with people. Call it P2P (Person-to-Person) marketing if you will. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling.
Modern B2B Marketing
JANUARY 28, 2019
“I read Peter’s notes, all of them, and he knew that a peer-to-peer Internet was possible in the future, but he was also basing that on, what, old desktop computers. Each device thinks that it is connected to the central router. Problems to Solve.
Marketing Insider Group
APRIL 30, 2013
And so we are winding down the Future of Marketing series (for now) with this post on the 5 mindset shifts marketing leaders need to make. With more than 100 CMOs in attendance, the agenda was packed with fantastic panels and superb peer-to-peer conversation.
Aberdeen
JUNE 4, 2018
There may also be considerable potential for small businesses to use it in certain niches. You don’t want to identify a hammer and then go looking for nails,” says Brownworth. User Authentication: Making Peer-to-Peer Services Safer.
Modern Marketing
SEPTEMBER 12, 2013
Take five minutes to think about the contrast between your life as a consumer and that as a B2B marketer. On your way to dinner, you probably compared restaurant reviews on Yelp. The most powerful way to tackle this problem is through advocate marketing.
Modern Marketing
OCTOBER 14, 2013
by Sarah Mena-Sturla | Tweet this Last week I had the opportunity to attend the MarketingProfs B2B Marketing Forum. One of the most talked about subjects was storytelling, as well as core tips on how to keep your audience engaged by teaching them in a meaningful way.
Hubspot
DECEMBER 9, 2014
They’re sharing their time to do small projects like deliveries, or they’re helping other businesses online as contractors, or using their time to create physical goods in the maker movement. For example, Honda partnered with Indiegogo and communities to save local drive-in theatres.
SnapApp
FEBRUARY 19, 2016
With so much emphasis on gaining new leads and new exposure, it can be easy to neglect campaigns that focus on the power of strong customer advocacy. So what’s a marketer to do? Want to start planning your new interactive content campaign?
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