Sales Impact Academy and Outreach: More Peer-to-Peer Learning and Sales Expertise


We’re thrilled to continue our longstanding relationship with Sales Impact Academy (SIA) to bring you more inspirational content to your screens. It hosts an extensive roster of live events to bring together experts in industry and encourage peer-to-peer learning.

Jonah Berger’s 3 Social Influence Secrets That All Sales And Marketing Teams Should Know


No one likes to think they’re being influenced by others when they buy something or make a career choice. The truth is that you are swayed by your environment (the things you see and hear), and the people in your life (friends, family, peers—even strangers on the subway). We’re all individuals with independent thoughts, right?


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The 3 Golden Rules of Peer-to-Peer Social Sharing


by Dayna Rothman One of the best ways to engage your audience is by providing them with a compelling reason to share your message across social networks in a way that is natural and seamless. Word-of-mouth marketing and peer recommendations are an extremely powerful way to increase brand visibility, as people will believe their network of peers vs. a brand driven campaign. So how do you get your audience to engage and share?

The Power of Peer-to-Peer Amplification for Marketers [Video Motion Graphic]


I happened to be looking for a solid mic to take with me on the road for interviewing marketing thought leaders for the Marketo blog and rock n roll bands for the music blog I write in my spare time (shameless plug), so this seemed like the perfect solution. Enter the power of peer to peer amplification on social media channels— a powerful strategy for marketers. Based on this, I bought the exact mic which turns out to be quite awesome.

New Report: Improve The B2B Buying Process With Social Proof Marketing


With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. And they’re using this power to independently narrow down vendors long before they reach out to salespeople. Also, prospects can use these social proof points to make their final decision quicker and easier. Links are more likely to be clicked if they’re shared by a real person.

How To Balance The Risks And Returns Of Your B2B Marketing Investments


If you’re a B2B marketing executive, you have to fill a number of roles: Leader. You have a million and one ways to spend your budget in attempts to move the needle, one lead at a time. Some marketing investments – such as CRM systems – are low risk and key to doing business today. For example, sophisticated lead scoring and big data tools are more difficult to get up and running, but they can give you a huge competitive advantage.

How Much More Money Could You Earn With a Referral Program?


Do you have something in place to turn their chatter into business referrals? There are lots of ways that you can get referrals, including partner, peer-to-peer, and influencer referrals. Chances are your satisfied customers are talking about your brand right now. Here, we’re focusing on customer referral programs. Customer referral marketing (also known as word-of-mouth […]. The post How Much More Money Could You Earn With a Referral Program?

How to Accelerate Growth with B2B Client Endorsements.


Just look at the rapid growth of B2B peer-to-peer review sites like G2 Crowd, Capterra and TrustRadius. The post How to Accelerate Growth with B2B Client Endorsements. In the B2B world, customer testimonials are growing in power and influence. That said, customer review sites alone will not drive growth. B2B sales and marketing professionals must get much more proactive and disciplined in defining their customer [.].

It Takes a Village: Why Self-Service Learning is So Effective


Have you ever wondered if there was a better place to grab a burger or a quicker way to get somewhere you frequent? Ten years ago, information like that wasn’t nearly as easy to come by as it is today. Now, we can post our question in a forum or on social media and have instant access to a network of thousands of our peers. It’s not hard to imagine: Your company invests in a new technology.

Share19 Instant Evolution: From Search Marketers of Today to CMOs of Tomorrow


Following the outstanding success of the Share Global Insights tour in 2018, and a record-breaking year of innovation at BrightEdge, we are delighted to announce that Share19 registration is now open. Recognized by Forbes and as a must-attend conference – this year, the industry’s leading, brand-driven, peer-to-peer learning event takes place on the September 18th – 19th at […].

Botnet: what is it and how does it work?


While making sure that your digital infrastructure is well protected, you must take some time to learn about various kinds of threats that roam the web. This means having your computer become part of an army dedicated to illegal activities on the internet without your consent.

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What CMOs Really Think About Account-Based Marketing


But what are modern CMOs considering as they attempt to implement effective ABM programs at scale? Argyle Executive Forum, a leading peer-to-peer C-suite networking group, developed a survey in partnership with Oracle Marketing Cloud to gain insights into how CMOs and marketing executives are incorporating ABM into their overall marketing strategies. The second to be named was the ever-elusive goal of driving sales and marketing alignment.

Share19 New York: From Search Marketers of Today to CMOs of Tomorrow


Following the outstanding success of the Share Global Insights tour in 2018, and a record-breaking year of innovation at BrightEdge, we are delighted to announce that Share19 registration is now open. Recognized by Forbes and as a must-attend conference – this year, the industry’s leading, brand-driven, peer-to-peer learning event takes place on the September 18th – 19th at […].

The Impact of Peer Engagement on The Customer Buying Journey

Measure Up Marketing

Most business leaders and Marketing and Sales professionals today understand the impact that peer reviews and stories make on the customer bying journey, including the B2B purchase journey. This trend has certainly added more twists and turns to the buying process.

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An Essential Guide to B2B Marketing Metrics That Matter

Marketing Insider Group

They are now looking for quantifiable answers to these questions: What, or when, is the return of investment (ROI)? How much is marketing contributing to revenue? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them.

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How Data-Driven Are Today’s Modern CMOs?


CMOs must challenge their teams to interpret and then take actionable steps toward using data to drive marketing strategies. Argyle Executive Forum, a leading peer-to-peer C-suite networking group, recently commissioned a survey in partnership with Oracle Marketing Cloud to gain insights into how marketing leaders are leveraging data in their marketing strategies. I t’s time to get personal.

Introducing the New Biznology


We are very pleased, honored, and excited to announce the launch of the new Biznology. Biznology is home to more than 3,000 articles, podcasts, newsletters and webinars focused on the latest developments in digital. This award-winning, online publication has grown to be highly respected over the past decade-and-a-half, and JEM is honored to be the new publisher and steward of the Biznology brand.

Listen. Ask. Share. It’s Time For Agile Marketing

Marketing Insider Group

According to Sandra Zoratti, the VP of Marketing at Ricoh, agile marketing is all speed, collaboration and taking an iterative approach to marketing. I love to create. In college, I switched my major from Marketing to Chemical Engineering so that I could solve problems. After graduating, I realized that creating business opportunities is all about problem-solving on a large scale, and with that new perspective, I returned to marketing while pursuing my MBA.

How to Get the Most Out of the New LinkedIn Product Pages


We marketers have to be agile and constantly evaluate how different strategies, tools and platforms are performing. LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products.

Matt’s App of the Week: Voray

Heinz Marketing

Most have to do with sales, marketing and productivity. Field events can be a critical component of your B2B marketing channel mix, especially if you’re trying to gain attention and engagement with high-demand senior decision makers. One of the best event formats we’ve seen work for the past 1-2 years is a highly-curated set of peers at a classy dinner. A lightly moderated topical discussion over dinner, drinks and peer-to-peer networking.

What is a Reputation Management System & Do You Need One?


Most Marketers today are looking at new ways to improve brand advocacy through online crowd sourcing platforms. Prospects are expected to buy on platforms with a larger volume of reliable reviews. The credibility of the most successful ecommerce platforms today can be attributed to the availability of reliable and impartial volumes of reviews on their sites. Idea Contribution Communities: Such communities crowd source new ideas related to products/services of the company.

#CoolerChat - Twitter Chats


Digital Marketing guru and Twitter chat connoisseur, Bernie Fussenegger, led us through a wonderfully engaging discussion on how brands can leverage Twitter chats to drive digital marketing success. Here's what the experts had to say. What are advantages to participating in Twitter live chats that you won’t get from just posting regularly? As a marketer, how do you leverage Twitter live chats to grow your brand? 19, 2020. CoolerChat - Twitter Chats.

Contify Recognized as ‘High Performer’ in Fall 2020 G2 Grid Report for Market Intelligence Software


In addition to this recognition, Contify has also been awarded the ‘Users Love Us’ badge and G2 ‘High Performer -Enterprise’ badge. G2 is a peer-to-peer business solutions review website, leveraging customer feedback to rank the best business software.

Keep It Simple and 4 More Things I Learned at the 2016 CMO Club Europe Summit


The objectives for the day were set out early on: To help CMOs solve their biggest problems. To enable CMOs to build real peer to peer relationships. To have fun. Here are a few of the CMO-worthy tidbits I picked up: Keep things simple – we often feel compelled to create grand, elaborate plans that don’t always make it off the drawing board. Don’t forget to keep things simple and focused on the business.

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Intro to Customer Communities: 3 Ways a Branded Online Destination Builds Your Business

Higher Logic

Is a community a nice-to-have or a must-have? They joined us to share why they began their communities, and the benefits they believe community will create for their customers and their organization. Delphix , a data operations platform for the cloud, launched their customer community in June of 2019, formed to empower customer success , advocacy , and support. Hear what else he had to say: 2. Want to improve your customers’ digital experience ?

How to Adapt B2B Digital Marketing to the Buyer Journey in 2020

KoMarketing Associates

Understanding how a B2B buyer’s journey naturally progresses is key to designing a digital marketing program that works in any economic climate. When we do this with our clients, it allows us to see their marketing as a whole, rather than looking at isolated marketing tactics and getting overly focused on minor issues. Once we understand what’s already working for a client, we can then apply an informed strategy to amplify their successes.

Content Marketing World: 7 Content Strategy Takeaways in a Post-COVID World

Content Standard

It seems like nothing has gone according to plan in 2020, and Content Marketing World 2020 (CMW) was no exception. What are the most important trends and opportunities to tap into? “We pay for it; we subscribe to it. What they have to do is break out.

Best Practices for a Strong Employee Communications Program

Eric Mower + Associates

Conduct frequent pulse surveys, track performance of e-communications, distribute an online survey following employee meetings, and provide opportunities for employee-to-supervisor feedback. However you do it, be sure to ask for and then act on employee input, feedback and data to constantly improve employee communications. Emphasize peer-to-peer and employee-generated content.

Reaching Rockstar Admin Status


“Slowness to change usually means fear of the new.” – Philip Crosby. Change is hard for any organization or individual but there are steps you can take to ease the transition and provide confidence as people move toward the new normal. . I was tasked to learn InsightSquared along with driving adoption and utilization across the sales team. . Below are the steps I took to help drive the adoption of the tool throughout the company. .

Social Business Q&A: 10 Questions with Augie Ray


When my career began to take a new shape, it was his reports (when he was an analyst at Forrester Research) and writing on “ Experience: The Blog ” that, unbeknownst to him, helped me clarify what I wanted to do, why I wanted to do it, and how I wanted to do it. We are always thrilled to interview smart, insightful people on our blog. I see Social Commerce relating to Social Business in the same way E-Commerce related to E-Business.

Are You Ready For The Sharing Economy? Interview With Jeremiah Owyang

Marketing Insider Group

And it is forcing all businesses to re-think how we manage resources and take advantage of new business and social networks. In the latest installment of our Future of Networks interview series, we spoke to Jeremiah Owyang ( @ jowyang ). Jeremiah recently formed Crowd Companies , a brand council for large companies to tap the collaborative economy, the sharing economy, the maker movement, and co-innovation.

Digital Learning: Beyond the copycat model


As organizations progress through their digital transformation journey, one of the areas that have the biggest potential to be revolutionized by a novel approach is Enterprise Learning. It’s a reocurring model with a less-than-stellar story of successes: Organizations invest many resources to create a comprehensive intranet but readership and engagement is low. There is an ecosystem framework to serve large populations that may not thrive when applied to niche populations.

7 Top Crowdfunding Sites for Nonprofits and Higher-Ed Institutions


Now that you’re excited to get on the crowdfunding bandwagon , you need the tools that best fit your organization or school to execute a successful online campaign. There are several hundred crowdfunding platforms currently available to choose from with a variety of different features, focus, and pricing. Before evaluating these or any other platforms, remember these three things to look for: Who uses the platform? Be sure to review these in your evaluation process.

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Exploring the World of Blockchain Transactions

Buzz Marketing for Technology

” In my last post, we delved a little into the topic of blockchains, those public ledgers that allow digital currencies like bitcoin and others to be sent to others as a form of payment. There are lots of different ways to make a blockchain, with some being public and some private, and a lot of times people don’t really know what that means,” Alex said. Now, there is a flipside to public blockchains which makes it somewhat limited, at least today.

6 Social Media Trends for 2020


Social media never seems to sit still. Just when you think you’ve got a handle on what methods you need to be doing for your business, bang , there’s a new platform, a new feature, or a new algorithm that’s forcing you to change course.

Build community & engagement into your virtual event: 7 ideas being tested right now

Heinz Marketing

There has always been a glut of webinars out there, but with field events and trade shows off the table for awhile, many companies are going online only in an attempt to replicate the magic, engagement and impact of being there in person. Your attendees didn’t take the time and money to attend your event only to watch keynotes on a big screen from the back of a ballroom. Ask them to name a professional superpower and an afterword superpower.

Building Real Relationships for Pride Month


According to Forbes , LGBTQ audiences represent more than a whopping $1 trillion dollars in spending power. New research from and Kantar Consulting shows that this market is currently the fastest-growing market right now, and is only expected to grow. With Pride month kicking off this June (culminating in World Pride Day in NYC), brands have an exciting opportunity to thoughtfully engage with audiences. Pride kickoff is in full swing.