Vidyard

OCTOBER 26, 2017

Is three new marketing videos every month a lot or a little? Does using video viewing data to enrich leads make you average or exceptional? You just never know. And if you don’t know, you can’t improve. As Sherlock Holmes said in A Study in Scarlet , “it is a capital mistake to theorize before one has the data.”

Peer-to-peer 85

Peer-to-peer Account Based Marketing Video Marketing ABM 85

Vision Edge Marketing

MARCH 16, 2021

This episode of One Good Idea explores the value of being connected with your peers, especially the connections between members of the C suite to support growth. That’s why peer groups are so successful. Tap the Power of Peer Engagement to Grow. Tap the Power of Peer Engagement to Grow. Peer Engagement.

Peer-to-peer 262

Peer-to-peer Marketing Strategy Marketing Prospects Interactive Marketing 262

Adobe Experience Cloud Blog

APRIL 3, 2013

Enter the power of peer to peer amplification on social media channels— a powerful strategy for marketers. How to use peer-to-peer to amplify every campaign. Even more importantly, how can we use the power of peer-to-peer recommendation to amplify all of our campaigns and messages? What’s the takeaway?

Peer-to-peer 48

Peer-to-peer Marketo Video Marketing Word of Mouth 48

Adobe Experience Cloud Blog

OCTOBER 12, 2012

Word-of-mouth marketing and peer recommendations are an extremely powerful way to increase brand visibility, as people will believe their network of peers vs. a brand driven campaign. So how do you get your audience to engage and share? At Marketo, we believe there are 3 rules to social sharing. Rule #1: Give People a Reason to Share.

Peer-to-peer 48

Peer-to-peer Rules Marketo B2B Marketing 48

Content Marketing Institute

MARCH 22, 2023

How does your content marketing relate to your peers? Tech marketers, take note. CMI’s newly released Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023 shares the answers. Continue reading →

Content Marketing 117

Content Marketing Peer-to-peer Content Marketing 117

KoMarketing Associates

JUNE 2, 2022

Many people place their trust in LinkedIn, considering it a safe and secure social outlet to pursue connections with both peers and prospects,” wrote the authors behind the report. As marketers continue to explore new tools and resources available to them, research suggests that social media remains a key area of interest and investment.

Social Media 270

Social Media Social Marketing B2B Marketing Media 270

KoMarketing Associates

JUNE 7, 2022

Many people place their trust in LinkedIn, considering it a safe and secure social outlet to pursue connections with both peers and prospects,” wrote the authors behind the report. These platforms were followed by Instagram (74%), YouTube (51%), and Twitter (49%), in terms of usage. B2B Marketers Reaping the Benefits of Paid Social Media.

B2B Marketing 257

B2B Marketing Social Media Social Marketing B2B 257

KoMarketing Associates

MARCH 2, 2022

Many people place their trust in LinkedIn, considering it a safe and secure social outlet to pursue connections with both peers and prospects,” wrote the researchers behind the report. However, LinkedIn remains the go-to platform for B2B marketers, with 85% of respondents citing the site as their most used social media channel.

B2B Marketing 290

B2B Marketing Social Media Social Marketing B2B 290

Webbiquity

APRIL 14, 2020

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. But, as in all economic slowdowns, not every business sector is affected in the same degree or way. overall budgets will be cut). overall budgets will be cut).

B2B Marketing 342

B2B Marketing B2B Marketing Plans Peer-to-peer 342

Influitive

NOVEMBER 2, 2017

The truth is that you are swayed by your environment (the things you see and hear), and the people in your life (friends, family, peers—even strangers on the subway). No one likes to think they’re being influenced by others when they buy something or make a career choice. We’re all individuals with independent thoughts, right?

Peer-to-peer 203

Peer-to-peer Social Marketing Marketing Buy 203

Martech

APRIL 4, 2023

If you work in marketing technology or marketing ops, there’s a good chance you’re better compensated than your peers among general marketers. That’s one takeaway from the 2023 MarTech Salary and Career Survey. More maestros promoted. The four marketing technologist roles in MOPs. Why we care.

Peer-to-peer 120

Peer-to-peer Marketing Marketing Prospects Hubspot 120

Stevens & Tate

MAY 3, 2023

Peer Recommendations More often than not, consumers will initially become aware of brands or their products and services through peer recommendations. Peer Recommendations More often than not, consumers will initially become aware of brands or their products and services through peer recommendations.

Marketing Funnels 91

Marketing Funnels Purchase Digital Marketing Funnels Peer-to-peer 91

Content Marketing Institute

OCTOBER 19, 2022

Find out what your peers have to say about their challenges, operations, teams, and success. Just released today – CMI's B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Continue reading →

B2B Marketing 113

B2B Marketing Content Marketing B2B Peer-to-peer 113

Benchmark Email

MAY 2, 2023

From digital giving platforms and crowdfunding to peer-to-peer fundraising and email marketing,… The post The Future of Fundraising for Nonprofits appeared first on Benchmark Email.

Peer-to-peer 48

Peer-to-peer Advertising Benchmark Email Marketing Tools 48

SEMrush

JULY 20, 2021

We decided to run a peer-to-peer campaign to help site owners get expert advice on how to maximize their site’s SEO performance.

Peer-to-peer 138

Peer-to-peer Marketing Websites SEO Campaigns 138

Marketing Insider Group

OCTOBER 14, 2020

Whether they are in sales, marketing, HR, customer support, operations, even legal and finance, every employee has a pulse on the goals of your company, the pains of your customers, and the challenges of their peers. Digital technology has changed everything: how we interact with the world, how we learn, how we buy stuff, even how we date.

Peer-to-peer 358

Peer-to-peer Marketing Marketing Strategy Mobile Marketing 358

Zoominfo

JUNE 1, 2023

At ZoomInfo, we assess the strengths and weaknesses of every candidate, as well as how they compare to their peers through the Bryq pre-hire assessment. At ZoomInfo, we assess the strengths and weaknesses of every candidate, as well as how they compare to their peers through the Bryq pre-hire assessment. Education Essential?

Zoominfo 130

Zoominfo Peer-to-peer High Quality Lead Search Marketing 130

Hinge Marketing

MAY 22, 2023

What has not changed is perhaps the most valuable portion of the study—analysis of what the fastest growing firms do differently than their slower growing peers. The High Growth firms are growing over 5 times faster than their Low Growth peers. First among these has been the elevated level of uncertainty.

Marketing 108

Marketing Peer-to-peer Marketing Report Profiling 108

Webbiquity

JULY 1, 2021

Peer-to-Peer Lending (P2P Lending). Challenges associated with down payments and collateral can limit their access to seller financing and traditional funding mechanisms. Nevertheless, a lack of traditional financing options doesn’t mean you should give up on your dreams of starting and owning your own small business.

Small Business Marketing 166

Small Business Marketing Peer-to-peer Business P2P 166

HG Data

NOVEMBER 1, 2022

HG Insights delivers customizable market views, allowing users to peer into prospective companies and see what IT products they … The post HG Use Case: Human Capital Management Opportunity appeared first on HG Insights. Technology Market Share Analysis: $7.5B

Peer-to-peer 98

Peer-to-peer Marketing Prospects Analysis Video Marketing 98

Anteriad

MAY 3, 2023

Not only are they using intent data more than their peers, but the Growth Mode also say their use of intent data is expected to increase even further this year. As marketers continue to navigate an uncertain economic landscape, one thing is clear: successful data strategies to build and convert B2B audiences are more important than ever.

B2B Marketing 66

B2B Marketing B2B Peer-to-peer Intent Data 66

Content4Demand

APRIL 25, 2023

Tracking how often a content piece is shared among colleagues and peers is a key metric that sheds light on how engaging your content is to your ideal audience. Our sister brand, Demand Gen Report (DGR), conducted a market study that gets to the heart of what people want to consume and how they want to consume it.

B2B 76

B2B Content Peer-to-peer B2B Marketing 76

Zoominfo

JANUARY 27, 2019

In fact, customers are 92% more likely to trust their peers over advertising when it comes to making purchase decisions ( source ). Word-of-mouth may seem purely consequential—you sell great products, so your customers talk about you to their peers. Think about the last book you read or television show you watched. Keep reading!

Word of Mouth 210

Word of Mouth Peer-to-peer Marketing User-Generated Content 210

Sword and the Script | B2B

MAY 9, 2023

Your sales team is more likely to use the content B2B marketing products when it is presented by a high-performing peer in sales – rather than a sales leader or a product marketer. If you’ve worked in B2B marketing for a minute, you already know the sales team doesn’t like to use marketing content. This has happened to me many times over.

B2B Sales 55

B2B Sales B2B Marketing B2B Peer-to-peer 55

SendGrid

DECEMBER 2, 2020

Learn how we used peering to improve our reliability and connection time for Black Friday weekend. The post Peering Enhances Performance at 415 Million Emails per Hour appeared first on SendGrid.

Peer-to-peer 106

Peer-to-peer Companies 106

Influitive

FEBRUARY 22, 2018

Instead, they turn to their inner circle of peers when they need recommendations on new products or services. Today’s customers don’t trust ads.

Peer-to-peer 252

Peer-to-peer Studies Brand Identity Branding 252

Marketing Insider Group

FEBRUARY 20, 2019

Companies that have highly engaged employees and encourage and support employee engagement outperform their peers by up to 147% in earnings per share. Employees who are fully engaged in their organization tend to work harder, deliver strong results, and have a high level of satisfaction and pride in their employer.

Peer-to-peer 209

Peer-to-peer Leads Lead Organic Leads 209

Content Marketing Institute

NOVEMBER 3, 2022

These tips from your marketing peers will help you make your case. Most content marketers believe they deserve a higher salary, according to research. You’re more likely to get one if you build your pitch based on real results you’ve achieved for your employer. Continue reading →

Content Marketing 82

Content Marketing Peer-to-peer Content Marketing 82

Vision Edge Marketing

NOVEMBER 2, 2021

Don’t see their peer group doing it or their peers are doing something different. Capture and provide examples/case studies/testimonials of successful implementation especially by influential peers. Customer acquisition and retention often depend on new solutions. Why People Balk at Change. Don’t know how to try.

Peer-to-peer 177

Peer-to-peer Marketing Strategy B2B Marketing Marketing Prospects 177

Litmus

JUNE 24, 2022

Email designers, developers, and marketers: Want to elevate your skill set (and add “Litmus Certified” to your credentials)? Now’s your chance! Back by popular demand, we’re kicking off Litmus Certified again: hands-on workshops to elevate your email skillset using Litmus. In this article, we’ll cover: What is Litmus Certified?

Peer-to-peer 115

Peer-to-peer Email Marketing Case Studies Case Study 115

Zoominfo

OCTOBER 17, 2022

The short version: overperform your peers by 20%, you move up a level. Keyboards were set ablaze (metaphorically) when an executive at investment firm Insight Partners recently posted a detailed formula for ranking account executives on a B2B sales team. Underperform by 20%, you move down. Here’s why yours should, too.

Leads 130

Leads Lead Zoominfo Peer-to-peer 130

Martech

SEPTEMBER 22, 2022

According to a new survey from Forrester, 56% of your marketing peers plan to increase investment in advertising/marketing solutions over the next year. Where do they plan to invest? Register today for “ If the Customer is Always Right, Your Technology Should be Too, ” presented by AWS Marketplace.

Peer-to-peer 101

Peer-to-peer Forrester Advertisements Advertising 101

Oktopost

DECEMBER 15, 2022

Cidney is flipping the script on what it means to enable her team and peers to accomplish more with less – while staying sane in the process. . But aside from just the physical benefits of the program, Cidney discloses how her peers needed new outlets and ways to connect with each other across the company. Catch all episodes here.

Peer-to-peer 62

Peer-to-peer Linkedin B2B Marketing Transparency 62

Content Marketing Institute

NOVEMBER 30, 2020

You can judge it based on peer recommendations. You can’t judge a book by its cover. Here are 67 picks for a great bookcase to improve your content marketing, expand your marketing prowess, and gain inspiration.

Content Marketing 145

Content Marketing Peer-to-peer Content Marketing 145

Vision Edge Marketing

APRIL 5, 2022

Inspirational, innovative, forward thinking and sometimes controversial, thought leaders are recognized by peers, customers, and other stakeholders as notable authorities in their field. . A thought leader is an individual or company whose customers, peers and other stakeholders, recognize as a foremost authority in.

Thought Leadership 217

Thought Leadership B2B Thought Leadership Content Peer-to-peer 217

Marketing Insider Group

JUNE 5, 2018

When customers are introduced to a brand or product because a peer shared their content, they are five times more likely to convert into a customer themselves, and 56% of consumers say that seeing a branded post from a friend impacts their decision to purchase. Sharing is caring, especially in online marketing. As great as […].

Peer-to-peer 201

Peer-to-peer Content Brand Identity Branding 201