Martech

SEPTEMBER 3, 2024

Why we care: This new feature will provide valuable context for advertisers trying to understand their performance relative to their peers, potentially informing strategic decisions and goal-setting. Median in your peer group. Range in your peer group (25th to 75th percentile). The summary displays: Your trendline. Key features.

Marketing Analytics Tools 124

Marketing Analytics Tools Advertising Benchmark Peer-to-peer Analytics 124

Webbiquity

APRIL 8, 2025

Some marketing concepts have a pretty short shelf life (e.g., how to create friend circles in Google+…remember that?) while others are almost timeless. Image credit: Emilia Stefania Costeiu on Pexels There’s widespread concern today over the impact of artificial intelligence (AI) on search engine optimization (SEO).

Marketing AI 301

Marketing AI Paid Content Optimization Lock-In 301

Martech

MARCH 18, 2025

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. Buyers are rapidly adopting AI to bypass vendor-led processes, making GTM teams shift from persuasion-based strategies to proof-driven models. The time to adapt is now. But this is an exception. The reason?

Marketing Analytics Tools 116

Marketing Analytics Tools Peer-to-peer Work Management Marketing Management 116

Webbiquity

APRIL 14, 2020

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. But, as in all economic slowdowns, not every business sector is affected in the same degree or way. overall budgets will be cut). overall budgets will be cut).

Marketing Budget Creation 347

Marketing Budget Creation Paid Content Planning Peer-to-peer 347

Convince & Convert

AUGUST 16, 2024

Ah, the modern workplace. For remote and hybrid teams, that means the reduction or absence of stressful commutes, uncomfortable business attire, and food stolen from the communal fridge. Adios to smells of microwaved fish or burnt popcorn, too… score ! In fact, C&C has always been fully remote (i.e. Pro tip: Mix it up.

Tips 141

Tips Ad Building Peer-to-peer Lead Scoring 141

Marketing Insider Group

OCTOBER 14, 2020

Whether they are in sales, marketing, HR, customer support, operations, even legal and finance, every employee has a pulse on the goals of your company, the pains of your customers, and the challenges of their peers. Digital technology has changed everything: how we interact with the world, how we learn, how we buy stuff, even how we date.

Peer-to-peer 360

Peer-to-peer Paid Search Agency Mobile Advertising Marketing & Strategy 360

SmartBrief - Marketing

AUGUST 14, 2024

Even though the end of summer comes at the same time each year, the idea of back to school often catches consumers off guard. Some of us find ourselves asking: How did we get here so quickly? No matter the answer to this question, the excitement of back to school is upon us. As the old saying goes, knowledge is power.

Peer-to-peer 105

Peer-to-peer Planning Budget Programs Loyalty 105

Marketing Insider Group

JANUARY 11, 2021

With virtual events, you may think that we lose something that accompanies traveling, meeting marketing experts and peers face to face, and sitting in huge auditoriums with dynamically engaged marketing speakers. But there are some positives of going virtual. There may be more than you think. What are your main priorities and goals for 2021?

Conference 72

Conference Advertising Agencies Peer-to-peer B2B Marketing 72

Hinge Marketing

DECEMBER 10, 2024

Service Offerings If you offer essentially the same services as your market peers, you might consider introducing a new service or changing the way you deliver some of your existing ones. Let me explain. We routinely ask our clients to identify what businesses they compete against. How can this be? I can think of three reasons.

Peer-to-peer 126

Peer-to-peer Business Differentiation Analysis 126

Marketri

OCTOBER 15, 2024

Marketing is changing at a pace we couldn’t have anticipated just a few years ago. As B2B companies and their agencies start developing strategic plans for 2025, they’ll need to factor in these nine key marketing predictions are changing the face of marketing. I call it a sea of sameness; another marketer described it as the beige-ing of content.

Top of Funnel 118

Top of Funnel Paid Search Agency Planning Advertising Agencies 118

Marketing Insider Group

AUGUST 31, 2020

Everyone wants to convert more leads. Statistics say over 80% of leads will never convert into a sale. If a secret formula to convert leads existed, companies would never go bankrupt or struggle to meet sales goals. The question is, how? Quick takeaways: Today’s B2B buyers demand informative content that solves their pain points. And that 17%?

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Scoring Lead Ranking 363

Influitive

DECEMBER 7, 2022

The finalists below stood out among their amazing peers by leading in their creative ingenuity, […]. We’re excited to announce the finalists of the 2022 Influitive Best Advocate Marketing Awards (BAMMIES). Every year, we hear from trailblazing customer marketing and brand advocacy leaders about their inspiring programs.

Peer-to-peer 52

Peer-to-peer Creativity Brand Identity Branding 52

Martech

DECEMBER 4, 2024

“It almost serves like a G2 or a Peer Insights, a third-party reviewer, even though you can see influencers are getting paid to some extent.” “It almost serves like a G2 or a Peer Insights, a third-party reviewer, even though you can see influencers are getting paid to some extent.” 6 things to look for. .”

DemandBase 120

DemandBase Peer-to-peer B2B Aggregators 120

Martech

DECEMBER 16, 2024

Understanding how your peers are operating in this environment will give you perspective as you develop a strategy for the future of your stack. TL;DR: Here’s a link to take our new 2025 State of Your Stack survey. How is your martech stack working for you? Is it growing or shrinking? How are you incorporating AI?

Customer Surveys 105

Customer Surveys Peer-to-peer Conference Vendors 105

Martech

NOVEMBER 11, 2024

Most importantly, this is an opportunity to inspire your peers. How did you grow your skills? And what do you plan to learn in 2025? Tools like generative AI give marketers numerous opportunities to expand their knowledge, from running simulations to taking an in-depth look at segmentation. Tell us what you want to learn in 2025.

Peer-to-peer 115

Peer-to-peer Planning Marketing Management Deliverability 115

Marketing Insider Group

NOVEMBER 1, 2021

A great case study is like gold for marketing and sales teams looking to drive conversions. This is particularly true in the B2B world , where potential clients are looking for proof of long-term results with other companies before making their own buying decision. Quick Takeaways. Where do case studies fit in your buyer journey?

Case Studies 363

Case Studies Case Study Impressions Studies 363

KoMarketing Associates

MARCH 2, 2022

Many people place their trust in LinkedIn, considering it a safe and secure social outlet to pursue connections with both peers and prospects,” wrote the researchers behind the report. However, LinkedIn remains the go-to platform for B2B marketers, with 85% of respondents citing the site as their most used social media channel.

Social Media 288

Social Media Social Marketing Peer-to-peer B2B Marketing 288

Marketing Insider Group

SEPTEMBER 9, 2020

Leaders are looking beyond engagement numbers and qualified leads. They are now looking for quantifiable answers to these questions: What, or when, is the return of investment (ROI)? How much is marketing contributing to revenue? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them.

Cost per Lead 321

Cost per Lead ROMI CPL Churn Rate 321

Zoominfo

JULY 30, 2024

Revenue operations (RevOps) professionals are an increasingly important voice on go-to-market teams, with analysts predicting 75% of the highest-growth companies will soon employ a RevOps strategy. The reasons are clear: RevOps pros are the experts in streamlined processes and consistent, sustainable growth. ” she says. “I

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Peer-to-peer Work Management 130

BOP Design

OCTOBER 17, 2024

As they say, it’s lonely at the top – when you’re in a leadership position you don’t always have peers to discuss ideas with or lean on for advice. Being a marketing leader in a B2B business isn’t always a walk in the park. Don’t worry, your friends here at Bop Design have your back.

Planning 107

Planning Peer-to-peer B2B Marketing B2B 107

Marketing Insider Group

JANUARY 18, 2022

What’s the most important goal for any content marketer? If you said to grow organic traffic , you’re not alone — it’s the most common answer. But it’s also incorrect. The primary goal of any content must be to influence consumer behavior. When content influences consumer behavior, it drives bigger results than just earning more website traffic.

Top of Funnel 363

Top of Funnel Peer-to-peer Buyer Personas Content 363

chiefmartech

SEPTEMBER 14, 2024

Let’s start with the different resources you use to research and evaluate martech products: It’s no surprise: recommendations from friends and peers — the power of word-of-mouth — are by far the most helpful resource in evaluating martech products: 80.9% in that process. said they were “helpful” or “very helpful.”

Peer-to-peer 93

Peer-to-peer Buy Vendors Word of Mouth 93

Martech

JANUARY 14, 2025

The hidden opportunity in lean budgets Bloated marketing budgets often mask mediocrity. When money flows freely, its easy to spend your way around problems by: Hiding inefficient processes behind expensive martech tools. Covering talent gaps with contractors. Running scattershot campaigns instead of focusing on what truly works. Streamlined.

Marketing Budget Creation 126

Marketing Budget Creation Budget Programs Lead Ranking Marketing Budget 126

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Budgets are growing.

Social Media 325

Social Media Stats Marketing Report Paid Search Agency 325

Marketing Insider Group

JANUARY 10, 2022

Marketing conferences are also perfect opportunities to network with peers in the industry and stay inspired throughout the year by learning about new ideas. So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry.

Marketing AI 353

Marketing AI Enterprise Management Peer-to-peer Best Practices 353

Hinge Marketing

JULY 16, 2024

more than three-and-a-half times faster than their Average Growth peers. Earlier this year, we published the Law Firm & Legal Services edition of our 2024 High Growth Study. But the main thrust of the study is on the High Growth segment—those firms that achieve extraordinary growth year after year. Where does it fall in this range?

Marketing Budget 110

Marketing Budget Studies Peer-to-peer Service 110

Martech

SEPTEMBER 26, 2024

As marketers, we really have a leg up in terms of building relationships with key stakeholders — whether with the board, C-suite, direct reports or peers,” said Puente. How can marketers overcome office politics to build cross-organization relationships needed to do their jobs? Go here to see the entire presentation. Registration is free.

Peer-to-peer 109

Peer-to-peer CMO Buyer Personas Advertising Agencies 109

KoMarketing Associates

JUNE 2, 2022

Many people place their trust in LinkedIn, considering it a safe and secure social outlet to pursue connections with both peers and prospects,” wrote the authors behind the report. As marketers continue to explore new tools and resources available to them, research suggests that social media remains a key area of interest and investment.

Social Media 265

Social Media Peer-to-peer Social Marketing Media 265

Martech

AUGUST 14, 2024

Left to right: Lilit Davtyan, CEO, Phonexa and Kristen Haines, CEO, MailCon kick off MailCon New York 2024. Image: MailCon. A year of changes requires a shift in tactics for email marketers. At the start of the year, Yahoo and Google issued new rules for bulk email senders. Here are some tactics for email marketers to consider.

Deliverability 121

Deliverability Tactics Email Marketing Work Management 121

Sword and the Script | B2B

SEPTEMBER 24, 2024

The account management model most tech companies employ puts sales and marketing at odds over customer references Gaining access to customers for direct conversations is a long-standing problem in B2B marketing. The culprit is the account management model most tech companies maintain. This is an effective way to manage customer accounts.

Peer-to-peer 78

Peer-to-peer Ad Building Work Management Case Studies 78

Marketing Insider Group

MARCH 25, 2024

According to a recent study, businesses that leverage customer data outperform their peers by 85% in sales growth. Neglect her, and your strategy is as good as checkmate. But wield her wisely, and you’re playing to win. Having a marketing database isn’t just about hoarding data like a digital dragon sitting on a pile of gold.

Peer-to-peer 312

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 312

Oktopost

DECEMBER 12, 2024

Chris Peer, the author of The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies stops by the Radically Transparent podcast to share his insights on why operational infrastructure is often overlooked in marketing strategies and how companies can build a foundation for sustainable growth.

Peer-to-peer 71

Peer-to-peer B2B Marketing Ad Building B2B 71

Act-On

DECEMBER 17, 2024

So brand loyalty isnt necessarily more important to B2Bs now. Its just that some havent invested as heavily because they had a strong sales channel. Building stronger brand loyalty, in addition to having a strong sales channel, can help solve many challenges B2Bs deal with, such as churn and hitting growth goals.

Loyalty 130

Loyalty Ad Building Brand Identity Branding 130

chiefmartech

SEPTEMBER 26, 2024

Both of us and thousands of your peers who will read this will be immensely grateful for your contribution. The first is one that I’m asking you to take: a cut-through-the-BS survey on the real ways in which you’re seeing gen AI used in your organization — or not. More details to follow. 22% replaced their CRM.

API 115

API Paid Search Agency Peer-to-peer Companies 115

Content Standard

AUGUST 28, 2024

Our findings, detailed in GenAI in Content Creation: Adoption Insights for Marketing Leaders , provide a window into how your peers are using GenAI and how adoption is accelerating. Beyond the obvious hurdles, there are deeper concerns—how do you measure GenAI’s value? This shift underscores the transformative power of GenAI.

Marketing Budget Creation 113

Marketing Budget Creation Enterprise Management Research Marketing Management 113

Martech

MARCH 12, 2025

Marketing budgets are doing two things right now tightening and transforming. With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. Simply cutting costs won’t cut it.

Marketing Budget 112

Marketing Budget Advertising Agencies Paid Search Agency Terms and Conditions 112