If you’re a B2B marketing executive, you have to fill a number of roles: Leader. You have a million and one ways to spend your budget in attempts to move the needle, one lead at a time. How do you know when to take risks and which investments will pay off? MORE
But what are modern CMOs considering as they attempt to implement effective ABM programs at scale? As part of that survey, the research sought to discover how essential ABM is to B2B marketing leaders and where they see ABM fitting into the marketing programs of tomorrow. MORE
Today, 63% of workers are remote (for at least one day per week) according to The New York Times , up from 34% in 2005. ” With no commute or line-of-sight supervision, employees had time to handle personal matters and were overall more productive. MORE
Emin Gün Sirer of Cornell University tells the MIT conference how to build blockchains right. What changes to laws and contract terms will individuals and companies need to safely rely on blockchain transactions? MORE
I’m especially careful to do that now around blockchain, the distributed database technology that assures the integrity of transactions or data without a central clearing house.* The hack seemed to be very sophisticated… the hacker(s) made away with $8.4M Not to me. MORE
The objectives for the day were set out early on: To help CMOs solve their biggest problems. To enable CMOs to build real peer to peer relationships. To have fun. Don’t forget to keep things simple and focused on the business. MORE
We also took it a step further and focused on the four phases of time-based peer-to-peer campaigns (vs. Rolling, or year-round, campaigns are great types of campaigns in which to utilize inbound marketing tactics. This phase is all about bringing people to your campaign. MORE
This fact, according to the widely quoted recent report by Harvard Business School , "implies that Twitter resembles more of a one-way, one-to-many publishing service than a two-way, peer-to-peer communication network". MORE
Now that you’re excited to get on the crowdfunding bandwagon , you need the tools that best fit your organization or school to execute a successful online campaign. Before evaluating these or any other platforms, remember these three things to look for: Who uses the platform? MORE
With so much emphasis on gaining new leads and new exposure, it can be easy to neglect campaigns that focus on the power of strong customer advocacy. So what’s a marketer to do? Want to start planning your new interactive content campaign? MORE
Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks. This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns. MORE
This is a serious question for marketers who want to not only reach, but genuinely engage their millennial, mobile audience. We know this generation is unashamedly addicted to their phones, but how are they using them to engage with brands? How do they prefer to communicate? MORE
Otherwise, instead of solving a problem, you are simply adding to it by fragmenting the communications framework even further. What is the real unique benefit your social platform brings to your organization that you didn’t have before it? MORE
People are already in the "giving" mood, and with many trying to get their donations in before the end of the year for tax deduction purposes, there's no better opportunity for nonprofit marketers to make sure their particular cause is top of mind. Click infographic to enlarge.). MORE
According to Sandra Zoratti, the VP of Marketing at Ricoh, agile marketing is all speed, collaboration and taking an iterative approach to marketing. I love to create. In college, I switched my major from Marketing to Chemical Engineering so that I could solve problems. MORE
For most of human existence, we’ve been trying to come up with ways to say things to people who aren’t in the room. But does it ever compare to face-to-face interaction? to document the entire thing. Want to learn more on this? MORE
Your Message Persona, that’s the touchy feely pieces you need to really connect with your buyer and ensure your message doesn’t fall on deaf ears. Here’s a list of 40 questions to ask your target personas: Demographics: Who are you? What attracted you to your current job? MORE
No one likes to think they’re being influenced by others when they buy something or make a career choice. The truth is that you are swayed by your environment (the things you see and hear), and the people in your life (friends, family, peers—even strangers on the subway). We’re all individuals with independent thoughts, right? MORE
” In my last post, we delved a little into the topic of blockchains, those public ledgers that allow digital currencies like bitcoin and others to be sent to others as a form of payment. Transactions in a public blockchain have to be broadcast across the whole network. MORE
While Slowhand sadly won’t be coming to the MarTech stage next month, we do have a pretty amazing line up of marketing experts, executives, and seasoned practitioners who will show you how they use it. How is blockchain really going to impact marketing over the next year, no BS? MORE
We’re excited to announce some big news surrounding our customer community! The purpose of the community is for Outreach customers to freely exchange tips, tricks, thoughts, and feedback, as well as pose questions about the Outreach products and business. Peer Advice. MORE
Are you struggling to build a strong community for your business on Twitter? Their activities work to inspire identification with their brand and empower social customers to act, which translates into a willingness to purchase and spend. It’s time to embrace this feature! MORE
In fact, our modern United States postal service borrows a version of Herodotus’ famous words to serve as its own unofficial motto. Like their primitive ancestor, the letter, these digital sites serve to connect people to one another without the burden of physical presence. MORE
To download the free e-book, please click here. One Forrester analyst claims that publishers who remove middlemen can increase CPM from $1 to $5. To top it all off, bots inflicted $7.2 Awareness is critical and advertising is a necessary component to driving consideration. MORE
And it is forcing all businesses to re-think how we manage resources and take advantage of new business and social networks. In the latest installment of our Future of Networks interview series, we spoke to Jeremiah Owyang ( @ jowyang ). MORE
People want to consume video, and we need to meet them there when we’re promoting our marketing automation platform. I had cut my teeth on video marketing in a previous role where I had the comfort of an in-house videographer and a long runway to deliver. MORE
I happened to be looking for a solid mic to take with me on the road for interviewing marketing thought leaders for the Marketo blog and rock n roll bands for the music blog I write in my spare time (shameless plug), so this seemed like the perfect solution. MORE
They’re sharing their time to do small projects like deliveries, or they’re helping other businesses online as contractors, or using their time to create physical goods in the maker movement. For example, Honda partnered with Indiegogo and communities to save local drive-in theatres. MORE
To read more content like this, subscribe to Ecommerce. Not only has Facebook sent volumes of friend traffic to ecommerce stores, this traffic has converted at a high rate, boosting retailers’ profits. Encourage customers to perform social sharing of purchases. MORE
I was delighted when B2B Marketing Zone – a website and newsletter that I devour – asked me to be one of 25 contributors to its “ B2B Marketing Trends for 2016 ” e-book. Clearly, we need to do better.” – Erika Goldwater. “If MORE
Exclusive Peer-To-Peer Group of Marketers Help Each Other Solve Marketing and Sales Challenges . Kloefkorn will leverage her extensive business background to help create a successful forum in which marketing executives receive trusted advice from their peers. MORE
For most of human existence, we’ve been trying to come up with ways to say things to people who aren’t in the room. But does it ever compare to face-to-face interaction? You miss out on the interplay of all the senses that comes with seeing, hearing, and reading all the non-verbal communication that we’ve evolved to receive. Erase those regrets and set up either screencapture or your laptop webcam to document the entire thing. MORE
But what are modern CMOs considering as they attempt to implement effective ABM programs at scale? Argyle Executive Forum, a leading peer-to-peer. Is account-based marketing (ABM) a short-term trend or a long-term strategy? Is it resource intensive or scalable? An optional component or core pillar? There’s no doubt that today’s B2B CMOs are taking a growing interest in account-based marketing. MORE
As organizations progress through their digital transformation journey, one of the areas that have the biggest potential to be revolutionized by a novel approach is Enterprise Learning. They can, and they will, for years to come. MORE
I thought it was widely understood by now that staying in touch with a prospect who has shown some interest in your product or service can triple, even quadruple, lead-to-sales conversion rates. I was struck by the mere 35% of responders who say nurturing is essential to their business. MORE
Most have to do with sales, marketing and productivity. Field events can be a critical component of your B2B marketing channel mix, especially if you’re trying to gain attention and engagement with high-demand senior decision makers. One of the best event formats we’ve seen work for the past 1-2 years is a highly-curated set of peers at a classy dinner. A lightly moderated topical discussion over dinner, drinks and peer-to-peer networking. MORE
According to Hubspot , 87% of marketers use it and according to Google , 50% of customers expect it. Video allows you to get your point across in less time. Are you starting to see the possibilities? MORE
CMOs must challenge their teams to interpret and then take actionable steps toward using data to drive marketing strategies. The results of this survey led to some surprising findings about the data-driven efforts of today’s CMOs and their teams. MORE
With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. And they’re using this power to independently narrow down vendors long before they reach out to salespeople. MORE
by Dayna Rothman One of the best ways to engage your audience is by providing them with a compelling reason to share your message across social networks in a way that is natural and seamless. So how do you get your audience to engage and share? MORE
Most Marketers today are looking at new ways to improve brand advocacy through online crowd sourcing platforms. Prospects are expected to buy on platforms with a larger volume of reliable reviews. Participants work hard to achieve these awards, titles, likes etc. MORE
The popular photo-sharing and messaging app is becoming so big that even other social networks - like Facebook and Instagram - are beginning to incorporate their own versions of Snapchat's unique features. Snap to it. Swiiiiiipe right or ask us how to find it MORE
Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% Users expect to see their favorite brands on social media and are having conversations about your brand—whether or not you’re a part of them. Why does this matter to you? MORE
Peer-to-peer Related Topics Modern B2B Marketing
OCTOBER 12, 2012
by Dayna Rothman One of the best ways to engage your audience is by providing them with a compelling reason to share your message across social networks in a way that is natural and seamless. So how do you get your audience to engage and share?
Influitive b2b
NOVEMBER 2, 2017
No one likes to think they’re being influenced by others when they buy something or make a career choice. The truth is that you are swayed by your environment (the things you see and hear), and the people in your life (friends, family, peers—even strangers on the subway). We’re all individuals with independent thoughts, right?
Modern B2B Marketing
APRIL 3, 2013
I happened to be looking for a solid mic to take with me on the road for interviewing marketing thought leaders for the Marketo blog and rock n roll bands for the music blog I write in my spare time (shameless plug), so this seemed like the perfect solution.
Influitive b2b
AUGUST 3, 2015
With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. And they’re using this power to independently narrow down vendors long before they reach out to salespeople.
Influitive b2b
JULY 17, 2014
If you’re a B2B marketing executive, you have to fill a number of roles: Leader. You have a million and one ways to spend your budget in attempts to move the needle, one lead at a time. How do you know when to take risks and which investments will pay off?
Modern Marketing
OCTOBER 4, 2016
But what are modern CMOs considering as they attempt to implement effective ABM programs at scale? As part of that survey, the research sought to discover how essential ABM is to B2B marketing leaders and where they see ABM fitting into the marketing programs of tomorrow.
Heinz Marketing
FEBRUARY 4, 2018
Most have to do with sales, marketing and productivity. Field events can be a critical component of your B2B marketing channel mix, especially if you’re trying to gain attention and engagement with high-demand senior decision makers. One of the best event formats we’ve seen work for the past 1-2 years is a highly-curated set of peers at a classy dinner. A lightly moderated topical discussion over dinner, drinks and peer-to-peer networking.
Modern Marketing
MARCH 22, 2018
Most Marketers today are looking at new ways to improve brand advocacy through online crowd sourcing platforms. Prospects are expected to buy on platforms with a larger volume of reliable reviews. Participants work hard to achieve these awards, titles, likes etc.
Buzz Marketing for Technology
SEPTEMBER 21, 2016
” In my last post, we delved a little into the topic of blockchains, those public ledgers that allow digital currencies like bitcoin and others to be sent to others as a form of payment. Transactions in a public blockchain have to be broadcast across the whole network.
BaseOne
JULY 9, 2009
This fact, according to the widely quoted recent report by Harvard Business School , "implies that Twitter resembles more of a one-way, one-to-many publishing service than a two-way, peer-to-peer communication network".
Modern Marketing
MAY 26, 2016
CMOs must challenge their teams to interpret and then take actionable steps toward using data to drive marketing strategies. The results of this survey led to some surprising findings about the data-driven efforts of today’s CMOs and their teams.
Vidyard
MAY 25, 2017
According to Hubspot , 87% of marketers use it and according to Google , 50% of customers expect it. Video allows you to get your point across in less time. Are you starting to see the possibilities?
Marketing Insider Group
MARCH 19, 2013
According to Sandra Zoratti, the VP of Marketing at Ricoh, agile marketing is all speed, collaboration and taking an iterative approach to marketing. I love to create. In college, I switched my major from Marketing to Chemical Engineering so that I could solve problems.
Hubspot
SEPTEMBER 9, 2013
Now that you’re excited to get on the crowdfunding bandwagon , you need the tools that best fit your organization or school to execute a successful online campaign. Before evaluating these or any other platforms, remember these three things to look for: Who uses the platform?
Modern Marketing
SEPTEMBER 13, 2016
The objectives for the day were set out early on: To help CMOs solve their biggest problems. To enable CMOs to build real peer to peer relationships. To have fun. Don’t forget to keep things simple and focused on the business.
Hubspot
MAY 26, 2014
To read more content like this, subscribe to Ecommerce. Not only has Facebook sent volumes of friend traffic to ecommerce stores, this traffic has converted at a high rate, boosting retailers’ profits. Encourage customers to perform social sharing of purchases.
Modern B2B Marketing
JULY 31, 2012
Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks. This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns.
What Works - What Doesn't
JULY 31, 2017
I’m especially careful to do that now around blockchain, the distributed database technology that assures the integrity of transactions or data without a central clearing house.* The hack seemed to be very sophisticated… the hacker(s) made away with $8.4M Not to me.
Vidyard
JUNE 14, 2017
For most of human existence, we’ve been trying to come up with ways to say things to people who aren’t in the room. But does it ever compare to face-to-face interaction? to document the entire thing. Want to learn more on this?
Hubspot
MAY 2, 2017
The popular photo-sharing and messaging app is becoming so big that even other social networks - like Facebook and Instagram - are beginning to incorporate their own versions of Snapchat's unique features. Snap to it. Swiiiiiipe right or ask us how to find it
Vidyard
SEPTEMBER 21, 2017
For most of human existence, we’ve been trying to come up with ways to say things to people who aren’t in the room. But does it ever compare to face-to-face interaction? You miss out on the interplay of all the senses that comes with seeing, hearing, and reading all the non-verbal communication that we’ve evolved to receive. Erase those regrets and set up either screencapture or your laptop webcam to document the entire thing.
Hubspot
SEPTEMBER 23, 2013
We also took it a step further and focused on the four phases of time-based peer-to-peer campaigns (vs. Rolling, or year-round, campaigns are great types of campaigns in which to utilize inbound marketing tactics. This phase is all about bringing people to your campaign.
Hubspot
DECEMBER 10, 2012
People are already in the "giving" mood, and with many trying to get their donations in before the end of the year for tax deduction purposes, there's no better opportunity for nonprofit marketers to make sure their particular cause is top of mind. Click infographic to enlarge.).
Reachforce
OCTOBER 21, 2014
Your Message Persona, that’s the touchy feely pieces you need to really connect with your buyer and ensure your message doesn’t fall on deaf ears. Here’s a list of 40 questions to ask your target personas: Demographics: Who are you? What attracted you to your current job?
Marketing Insider Group
JANUARY 16, 2014
And it is forcing all businesses to re-think how we manage resources and take advantage of new business and social networks. In the latest installment of our Future of Networks interview series, we spoke to Jeremiah Owyang ( @ jowyang ).
Biznology
SEPTEMBER 16, 2015
As organizations progress through their digital transformation journey, one of the areas that have the biggest potential to be revolutionized by a novel approach is Enterprise Learning. They can, and they will, for years to come.
chiefmartech
MARCH 5, 2018
While Slowhand sadly won’t be coming to the MarTech stage next month, we do have a pretty amazing line up of marketing experts, executives, and seasoned practitioners who will show you how they use it. How is blockchain really going to impact marketing over the next year, no BS?
Biznology
AUGUST 28, 2014
I thought it was widely understood by now that staying in touch with a prospect who has shown some interest in your product or service can triple, even quadruple, lead-to-sales conversion rates. I was struck by the mere 35% of responders who say nurturing is essential to their business.
Outreach
DECEMBER 19, 2017
We’re excited to announce some big news surrounding our customer community! The purpose of the community is for Outreach customers to freely exchange tips, tricks, thoughts, and feedback, as well as pose questions about the Outreach products and business. Peer Advice.
What Works - What Doesn't
MAY 18, 2017
Emin Gün Sirer of Cornell University tells the MIT conference how to build blockchains right. What changes to laws and contract terms will individuals and companies need to safely rely on blockchain transactions?
Paul Gillin
JANUARY 26, 2016
I was delighted when B2B Marketing Zone – a website and newsletter that I devour – asked me to be one of 25 contributors to its “ B2B Marketing Trends for 2016 ” e-book. Clearly, we need to do better.” – Erika Goldwater. “If
Modern B2B Marketing
JULY 19, 2017
Are you struggling to build a strong community for your business on Twitter? Their activities work to inspire identification with their brand and empower social customers to act, which translates into a willingness to purchase and spend. It’s time to embrace this feature!
chiefmartech
JULY 31, 2017
To download the free e-book, please click here. One Forrester analyst claims that publishers who remove middlemen can increase CPM from $1 to $5. To top it all off, bots inflicted $7.2 Awareness is critical and advertising is a necessary component to driving consideration.
Hubspot
DECEMBER 9, 2014
They’re sharing their time to do small projects like deliveries, or they’re helping other businesses online as contractors, or using their time to create physical goods in the maker movement. For example, Honda partnered with Indiegogo and communities to save local drive-in theatres.
Sharpspring
AUGUST 11, 2017
People want to consume video, and we need to meet them there when we’re promoting our marketing automation platform. I had cut my teeth on video marketing in a previous role where I had the comfort of an in-house videographer and a long runway to deliver.
Modern B2B Marketing
AUGUST 10, 2016
Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% Users expect to see their favorite brands on social media and are having conversations about your brand—whether or not you’re a part of them. Why does this matter to you?
Biznology
FEBRUARY 17, 2014
Otherwise, instead of solving a problem, you are simply adding to it by fragmenting the communications framework even further. What is the real unique benefit your social platform brings to your organization that you didn’t have before it?
KEO Marketing
APRIL 19, 2016
Exclusive Peer-To-Peer Group of Marketers Help Each Other Solve Marketing and Sales Challenges . Kloefkorn will leverage her extensive business background to help create a successful forum in which marketing executives receive trusted advice from their peers.
SnapApp
FEBRUARY 19, 2016
With so much emphasis on gaining new leads and new exposure, it can be easy to neglect campaigns that focus on the power of strong customer advocacy. So what’s a marketer to do? Want to start planning your new interactive content campaign?
Modern Marketing
FEBRUARY 10, 2016
This is a serious question for marketers who want to not only reach, but genuinely engage their millennial, mobile audience. We know this generation is unashamedly addicted to their phones, but how are they using them to engage with brands? How do they prefer to communicate?
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