The 3 Golden Rules of Peer-to-Peer Social Sharing

Marketo

by Dayna Rothman One of the best ways to engage your audience is by providing them with a compelling reason to share your message across social networks in a way that is natural and seamless. So how do you get your audience to engage and share?

The Power of Peer-to-Peer Amplification for Marketers [Video Motion Graphic]

Marketo

I happened to be looking for a solid mic to take with me on the road for interviewing marketing thought leaders for the Marketo blog and rock n roll bands for the music blog I write in my spare time (shameless plug), so this seemed like the perfect solution.

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Jonah Berger’s 3 Social Influence Secrets That All Sales And Marketing Teams Should Know

Influitive

No one likes to think they’re being influenced by others when they buy something or make a career choice. The truth is that you are swayed by your environment (the things you see and hear), and the people in your life (friends, family, peers—even strangers on the subway). We’re all individuals with independent thoughts, right?

New Report: Improve The B2B Buying Process With Social Proof Marketing

Influitive

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. And they’re using this power to independently narrow down vendors long before they reach out to salespeople.

How To Balance The Risks And Returns Of Your B2B Marketing Investments

Influitive

If you’re a B2B marketing executive, you have to fill a number of roles: Leader. You have a million and one ways to spend your budget in attempts to move the needle, one lead at a time. How do you know when to take risks and which investments will pay off?

How to Accelerate Growth with B2B Client Endorsements.

OnMessage

Just look at the rapid growth of B2B peer-to-peer review sites like G2 Crowd, Capterra and TrustRadius. The post How to Accelerate Growth with B2B Client Endorsements. In the B2B world, customer testimonials are growing in power and influence.

How Much More Money Could You Earn With a Referral Program?

Ontraport

Do you have something in place to turn their chatter into business referrals? There are lots of ways that you can get referrals, including partner, peer-to-peer, and influencer referrals. Chances are your satisfied customers are talking about your brand right now.

Share19 Instant Evolution: From Search Marketers of Today to CMOs of Tomorrow

Brightedge

Following the outstanding success of the Share Global Insights tour in 2018, and a record-breaking year of innovation at BrightEdge, we are delighted to announce that Share19 registration is now open.

It Takes a Village: Why Self-Service Learning is So Effective

Modern Marketing

Have you ever wondered if there was a better place to grab a burger or a quicker way to get somewhere you frequent? Ten years ago, information like that wasn’t nearly as easy to come by as it is today.

Share19 New York: From Search Marketers of Today to CMOs of Tomorrow

Brightedge

Following the outstanding success of the Share Global Insights tour in 2018, and a record-breaking year of innovation at BrightEdge, we are delighted to announce that Share19 registration is now open.

#CoolerChat - Twitter Chats

GreenRope

Digital Marketing guru and Twitter chat connoisseur, Bernie Fussenegger, led us through a wonderfully engaging discussion on how brands can leverage Twitter chats to drive digital marketing success. Here's what the experts had to say. 19, 2020. CoolerChat - Twitter Chats.

Introducing the New Biznology

Biznology

We are very pleased, honored, and excited to announce the launch of the new Biznology. Biznology is home to more than 3,000 articles, podcasts, newsletters and webinars focused on the latest developments in digital.

What CMOs Really Think About Account-Based Marketing

Modern Marketing

But what are modern CMOs considering as they attempt to implement effective ABM programs at scale? As part of that survey, the research sought to discover how essential ABM is to B2B marketing leaders and where they see ABM fitting into the marketing programs of tomorrow.

Build community & engagement into your virtual event: 7 ideas being tested right now

Heinz Marketing

There has always been a glut of webinars out there, but with field events and trade shows off the table for awhile, many companies are going online only in an attempt to replicate the magic, engagement and impact of being there in person.

Twitter and B2B: don't be fooled by the silent majority

BaseOne

This fact, according to the widely quoted recent report by Harvard Business School , "implies that Twitter resembles more of a one-way, one-to-many publishing service than a two-way, peer-to-peer communication network".

Listen. Ask. Share. It’s Time For Agile Marketing

Marketing Insider Group

According to Sandra Zoratti, the VP of Marketing at Ricoh, agile marketing is all speed, collaboration and taking an iterative approach to marketing. I love to create. In college, I switched my major from Marketing to Chemical Engineering so that I could solve problems.

Coming full circle: how businesses are returning to social media’s original intent

Biznology

In fact, our modern United States postal service borrows a version of Herodotus’ famous words to serve as its own unofficial motto. Like their primitive ancestor, the letter, these digital sites serve to connect people to one another without the burden of physical presence.

How Data-Driven Are Today’s Modern CMOs?

Modern Marketing

CMOs must challenge their teams to interpret and then take actionable steps toward using data to drive marketing strategies. The results of this survey led to some surprising findings about the data-driven efforts of today’s CMOs and their teams.

Are You Ready For The Sharing Economy? Interview With Jeremiah Owyang

Marketing Insider Group

And it is forcing all businesses to re-think how we manage resources and take advantage of new business and social networks. In the latest installment of our Future of Networks interview series, we spoke to Jeremiah Owyang ( @ jowyang ).

Reaching Rockstar Admin Status

InsightSquared

“Slowness to change usually means fear of the new.” – Philip Crosby. Change is hard for any organization or individual but there are steps you can take to ease the transition and provide confidence as people move toward the new normal. . Step 3: Peer-to-Peer Testimonials: .

Matt’s App of the Week: Voray

Heinz Marketing

Most have to do with sales, marketing and productivity. Field events can be a critical component of your B2B marketing channel mix, especially if you’re trying to gain attention and engagement with high-demand senior decision makers. One of the best event formats we’ve seen work for the past 1-2 years is a highly-curated set of peers at a classy dinner. A lightly moderated topical discussion over dinner, drinks and peer-to-peer networking.

How Video is Reviving Culture for Remote Employees

Vidyard

Today, 63% of workers are remote (for at least one day per week) according to The New York Times , up from 34% in 2005. ” With no commute or line-of-sight supervision, employees had time to handle personal matters and were overall more productive.

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What is a Reputation Management System & Do You Need One?

Modern Marketing

Most Marketers today are looking at new ways to improve brand advocacy through online crowd sourcing platforms. Prospects are expected to buy on platforms with a larger volume of reliable reviews. Participants work hard to achieve these awards, titles, likes etc.

7 Top Crowdfunding Sites for Nonprofits and Higher-Ed Institutions

Hubspot

Now that you’re excited to get on the crowdfunding bandwagon , you need the tools that best fit your organization or school to execute a successful online campaign. Before evaluating these or any other platforms, remember these three things to look for: Who uses the platform?

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Digital Learning: Beyond the copycat model

Biznology

As organizations progress through their digital transformation journey, one of the areas that have the biggest potential to be revolutionized by a novel approach is Enterprise Learning. They can, and they will, for years to come.

Achieving Sales Excellence, Remotely

Seismic

Sellers have already been adapting to changing buyer expectations, and to a more tech-savvy business landscape. So now, it’s time to adapt to becoming a remote workforce, almost overnight. To continue to achieve sales excellence, it is going to take adjustment.

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Exploring the World of Blockchain Transactions

Buzz Marketing for Technology

” In my last post, we delved a little into the topic of blockchains, those public ledgers that allow digital currencies like bitcoin and others to be sent to others as a form of payment. Transactions in a public blockchain have to be broadcast across the whole network.

Five audiences and nine opportunities: What B2B CMOs worked through this past week

Heinz Marketing

More than 100 B2B marketing leaders joined us for coffee (virtually of course) this past Friday to discuss a wide variety of topics, themes and priorities. Executive team peers and board members. Give it to them. A handful of video presentations isn’t going to cut it.

Why a Positive Culture is Business-Essential

Televerde

The only thing guaranteed in business – like in life – is that we will have to overcome challenges. Some are worse than others, but the best thing we can do is can use these challenges to learn from our mistakes, and find ways to adapt and pivot. A must-have, not a nice-to-have.

Sales Productivity Survey 2018 (Where Does The Time Go?)

FunnelCake

In partnership with Kiite and LevelJump, that's what we're determined to find out. Even with new tools emerging – like Slack and SalesLoft – that are used to make day-to-day life for reps easier, you wonder how much time is spent inside these platforms versus on the phones.

Best Practices for a Strong Employee Communications Program

Eric Mower + Associates

Conduct frequent pulse surveys, track performance of e-communications, distribute an online survey following employee meetings, and provide opportunities for employee-to-supervisor feedback. However you do it, be sure to ask for and then act on employee input, feedback and data to constantly improve employee communications. Emphasize peer-to-peer and employee-generated content.

Keep It Simple and 4 More Things I Learned at the 2016 CMO Club Europe Summit

Modern Marketing

The objectives for the day were set out early on: To help CMOs solve their biggest problems. To enable CMOs to build real peer to peer relationships. To have fun. Don’t forget to keep things simple and focused on the business.

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How to Run a Successful Time-Based Crowdfunding Campaign

Hubspot

We also took it a step further and focused on the four phases of time-based peer-to-peer campaigns (vs. Rolling, or year-round, campaigns are great types of campaigns in which to utilize inbound marketing tactics. This phase is all about bringing people to your campaign.

When Companies Research the Things That Need What You Sell (But Not the Things That You Sell)

Aberdeen

Unfortunately, using intent data and behavioral signals requires just a bit more data science and work to make it all come together nicely. If there is anything we have learned, it is how companies behave on their way to making a purchase. Have never been to your website.

The Reality of the Search Engine in 2020 – The Impact on Your Website’s Ability to Rank

Directive Agency

Modern buyers prefer to educate themselves about potential suppliers before engaging directly with a salesperson. is superior to speaking with sales professionals. . Additionally, the average consumer is now exposed to thousands of brand messages daily.

(Re)Focusing Your Demand Marketing Plan Amid the Coronavirus Outbreak

ANNUITAS

Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace. And for many B2B companies, they are struggling to do so without live interactions, especially events.

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How to Build a Social Media Marketing Strategy in a Globalized World

Oktopost

As current events continue to unfold, we’re proud to bring you, ‘The Globalization of Social Media’, an Oktopost discussion series. Subscribe wherever you listen to podcasts and stay tuned for our next episode. Listen to the podcast: Or watch the live broadcast: Banks and social media is a big topic. Today, many banks are pouring resources into transforming the customer experience and building a social media marketing strategy to encourage engagement.