Vidyard

OCTOBER 26, 2017

Is three new marketing videos every month a lot or a little? Does using video viewing data to enrich leads make you average or exceptional? You just never know. And if you don’t know, you can’t improve. As Sherlock Holmes said in A Study in Scarlet , “it is a capital mistake to theorize before one has the data.”

Peer-to-peer 85

Peer-to-peer Planning Account Based Marketing Video Marketing 85

Vision Edge Marketing

MARCH 16, 2021

This episode of One Good Idea explores the value of being connected with your peers, especially the connections between members of the C suite to support growth. That’s why peer groups are so successful. Tap the Power of Peer Engagement to Grow. Tap the Power of Peer Engagement to Grow. Peer Engagement.

Peer-to-peer 262

Peer-to-peer Paid Search Agency Marketing Strategy Marketing & Strategy 262

Martech

NOVEMBER 9, 2023

Read the full report for an inside look at how your peers are managing this year’s pressures and get deep insights on: Intent data Buying groups High-quality leads Marketing metrics that matter This report unpacks the data and technology strategies setting high performers apart.

Peer-to-peer 87

Peer-to-peer Marketing & Strategy Marketing Intent Data 87

Adobe Experience Cloud Blog

APRIL 3, 2013

Enter the power of peer to peer amplification on social media channels— a powerful strategy for marketers. How to use peer-to-peer to amplify every campaign. Even more importantly, how can we use the power of peer-to-peer recommendation to amplify all of our campaigns and messages? What’s the takeaway?

Peer-to-peer 48

Peer-to-peer Marketing & Strategy Marketo Video Marketing 48

Sprout Social

NOVEMBER 27, 2023

Having hosted over 30 exclusive events, featuring keynote speakers from leading brands and numerous peer discussions, the community provides tangible value to members across 69 countries. Build authentic connections Arboretum members find a safe space where they interact and build genuine connections with peers and industry experts.

Communities 53

Communities Peer-to-peer Social Media Social Marketing 53

Adobe Experience Cloud Blog

OCTOBER 12, 2012

Word-of-mouth marketing and peer recommendations are an extremely powerful way to increase brand visibility, as people will believe their network of peers vs. a brand driven campaign. So how do you get your audience to engage and share? At Marketo, we believe there are 3 rules to social sharing. Rule #1: Give People a Reason to Share.

Peer-to-peer 48

Peer-to-peer Rules Marketo B2B Marketing 48

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Budgets are growing.

Social Media 304

Social Media Planning Content Marketing Social Marketing 304

Martech

NOVEMBER 1, 2023

Don’t miss this chance to join leading digital innovators—along with your peers to gather, learn and share together. You can expect today’s most impressive digital leaders to share their expertise, insights and secrets to creating customer experiences that truly make a difference. Register today with a special discount code just for you!

Peer-to-peer 98

Peer-to-peer Impressions Leads Lead 98

KoMarketing Associates

JUNE 2, 2022

Many people place their trust in LinkedIn, considering it a safe and secure social outlet to pursue connections with both peers and prospects,” wrote the authors behind the report. As marketers continue to explore new tools and resources available to them, research suggests that social media remains a key area of interest and investment.

Social Media 265

Social Media Social Marketing B2B Marketing Marketing Automation Services 265

Webbiquity

APRIL 14, 2020

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. But, as in all economic slowdowns, not every business sector is affected in the same degree or way. overall budgets will be cut). overall budgets will be cut).

Paid Content 347

Paid Content Planning B2B Marketing Marketing Budget Creation 347

KoMarketing Associates

MARCH 2, 2022

Many people place their trust in LinkedIn, considering it a safe and secure social outlet to pursue connections with both peers and prospects,” wrote the researchers behind the report. However, LinkedIn remains the go-to platform for B2B marketers, with 85% of respondents citing the site as their most used social media channel.

B2B Marketing 288

B2B Marketing Social Media Social Marketing B2B 288

Influitive

NOVEMBER 2, 2017

The truth is that you are swayed by your environment (the things you see and hear), and the people in your life (friends, family, peers—even strangers on the subway). No one likes to think they’re being influenced by others when they buy something or make a career choice. We’re all individuals with independent thoughts, right?

Peer-to-peer 203

Peer-to-peer Social Marketing Marketing Buy 203

KoMarketing Associates

JUNE 7, 2022

Many people place their trust in LinkedIn, considering it a safe and secure social outlet to pursue connections with both peers and prospects,” wrote the authors behind the report. These platforms were followed by Instagram (74%), YouTube (51%), and Twitter (49%), in terms of usage. B2B Marketers Reaping the Benefits of Paid Social Media.

B2B Marketing 251

B2B Marketing Social Media Social Marketing B2B 251

Content Marketing Institute

MARCH 22, 2023

How does your content marketing relate to your peers? Tech marketers, take note. CMI’s newly released Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023 shares the answers. Continue reading →

Content Marketing 121

Content Marketing Peer-to-peer Content Paid Search Agency 121

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Well, as the Head of Customer Experience at Demandbase, glowing reviews from customers are about as good as it gets. Want to know why? You can catch the full report here. And you’re not wrong.

DemandBase 83

DemandBase Marketing Management Peer-to-peer Gartner 83

Square 2 Marketing

OCTOBER 17, 2023

If you like it, share it on social, pass it along to your friends, send copies to peers, talk about it with your management team and use it to direct your marketing and sales folks. I know this article isn’t going to get much SEO juice. It doesn’t have any keywords, popular search terms, cliches or even common phrases.

Peer-to-peer 87

Peer-to-peer SEO Keywords Search Marketing 87

Content Marketing Institute

OCTOBER 19, 2022

Find out what your peers have to say about their challenges, operations, teams, and success. Just released today – CMI's B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Continue reading →

B2B Marketing 122

B2B Marketing Content Marketing B2B Peer-to-peer 122

Marketing Insider Group

OCTOBER 14, 2020

Whether they are in sales, marketing, HR, customer support, operations, even legal and finance, every employee has a pulse on the goals of your company, the pains of your customers, and the challenges of their peers. Digital technology has changed everything: how we interact with the world, how we learn, how we buy stuff, even how we date.

Paid Search Agency 359

Paid Search Agency Marketing & Strategy Peer-to-peer Marketing 359

SEMrush

JULY 20, 2021

We decided to run a peer-to-peer campaign to help site owners get expert advice on how to maximize their site’s SEO performance.

Peer-to-peer 137

Peer-to-peer Marketing Websites SEO Campaigns 137

Benchmark Email

MAY 2, 2023

From digital giving platforms and crowdfunding to peer-to-peer fundraising and email marketing,… The post The Future of Fundraising for Nonprofits appeared first on Benchmark Email.

Peer-to-peer 70

Peer-to-peer Advertising Benchmark Email Marketing Tools 70

ANNUITAS

OCTOBER 11, 2023

I want to share with you a new service from ANNUITAS – one designed to help go-to-market (GTM) organizations continuously improve their performance. As Growth Leaders , we find ourselves at a crossroads with our go-to-market efforts. But we are framing the wrong problem to solve.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Planning Work Management 130

Webbiquity

JULY 1, 2021

Peer-to-Peer Lending (P2P Lending). Challenges associated with down payments and collateral can limit their access to seller financing and traditional funding mechanisms. Nevertheless, a lack of traditional financing options doesn’t mean you should give up on your dreams of starting and owning your own small business.

Small Business Marketing 181

Small Business Marketing Peer-to-peer Business Work Management 181

Zoominfo

JANUARY 27, 2019

In fact, customers are 92% more likely to trust their peers over advertising when it comes to making purchase decisions ( source ). Word-of-mouth may seem purely consequential—you sell great products, so your customers talk about you to their peers. Think about the last book you read or television show you watched. Keep reading!

Word of Mouth 210

Word of Mouth Advertising Agencies Peer-to-peer Marketing & Strategy 210

Marketing Insider Group

FEBRUARY 20, 2019

Companies that have highly engaged employees and encourage and support employee engagement outperform their peers by up to 147% in earnings per share. Employees who are fully engaged in their organization tend to work harder, deliver strong results, and have a high level of satisfaction and pride in their employer.

Peer-to-peer 213

Peer-to-peer Leads Lead Marketing Qualified Leads 213

Martech

APRIL 4, 2023

If you work in marketing technology or marketing ops, there’s a good chance you’re better compensated than your peers among general marketers. That’s one takeaway from the 2023 MarTech Salary and Career Survey. More maestros promoted. The four marketing technologist roles in MOPs. Why we care.

Work Management 110

Work Management Paid Search Agency Peer-to-peer Marketing 110

Content Standard

NOVEMBER 2, 2023

Second, social channels were disrupting the status quo with reviews and peer-to-peer recommendations that consumers trusted more than brand ads. Navigating the challenges of unifying messaging and adopting data-driven marketing processes is especially complex for large enterprises.

Paid Search Agency 96

Paid Search Agency Marketing & Strategy Marketing Peer-to-peer 96

Martech

NOVEMBER 20, 2023

Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why.

Enterprise Management 98

Enterprise Management Marketing Management RFP RFI 98

Influitive

FEBRUARY 22, 2018

Instead, they turn to their inner circle of peers when they need recommendations on new products or services. Today’s customers don’t trust ads.

Peer-to-peer 252

Peer-to-peer Studies Brand Identity Branding 252

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. A history of ABM ABM’s roots are traced back to the customer-centric philosophy propounded by Don Peppers and Martha Rogers in their work, “The One to One Future.”

Account Based Marketing 62

Account Based Marketing Marketing AI ABM Marketing Automation Services 62

Martech

NOVEMBER 17, 2023

This sets the stage for you, as a leader, to embrace the role of a unifier, breaking down silos and unlocking synergies through united efforts with your peers. This sets the stage for you, as a leader, to embrace the role of a unifier, breaking down silos and unlocking synergies through united efforts with your peers.

CMO 84

CMO Peer-to-peer Work Management Planning 84

SendGrid

DECEMBER 2, 2020

Learn how we used peering to improve our reliability and connection time for Black Friday weekend. The post Peering Enhances Performance at 415 Million Emails per Hour appeared first on SendGrid.

Peer-to-peer 104

Peer-to-peer Companies 104

Stevens & Tate

MAY 3, 2023

Peer Recommendations More often than not, consumers will initially become aware of brands or their products and services through peer recommendations. Peer Recommendations More often than not, consumers will initially become aware of brands or their products and services through peer recommendations.

Marketing Funnels 94

Marketing Funnels Top of Funnel Purchase Digital Marketing Funnels 94

Content Marketing Institute

NOVEMBER 3, 2022

These tips from your marketing peers will help you make your case. Most content marketers believe they deserve a higher salary, according to research. You’re more likely to get one if you build your pitch based on real results you’ve achieved for your employer. Continue reading →

Content Marketing 88

Content Marketing Peer-to-peer Content Paid Search Agency 88

HG Data

NOVEMBER 1, 2022

HG Insights delivers customizable market views, allowing users to peer into prospective companies and see what IT products they … The post HG Use Case: Human Capital Management Opportunity appeared first on HG Insights. Technology Market Share Analysis: $7.5B

Peer-to-peer 98

Peer-to-peer Marketing Prospects Paid Search Agency Analysis 98

Vision Edge Marketing

NOVEMBER 2, 2021

Don’t see their peer group doing it or their peers are doing something different. Capture and provide examples/case studies/testimonials of successful implementation especially by influential peers. Customer acquisition and retention often depend on new solutions. Why People Balk at Change. Don’t know how to try.

Work Management 176

Work Management Planning Peer-to-peer Marketing Management 176

Marketing Insider Group

JUNE 5, 2018

When customers are introduced to a brand or product because a peer shared their content, they are five times more likely to convert into a customer themselves, and 56% of consumers say that seeing a branded post from a friend impacts their decision to purchase. Sharing is caring, especially in online marketing. As great as […].

Peer-to-peer 205

Peer-to-peer Content Brand Identity Branding 205