Expert insights. Personalized for you.
If you’re a B2B marketing executive, you have to fill a number of roles: Leader. You have a million and one ways to spend your budget in attempts to move the needle, one lead at a time. Some marketing investments – such as CRM systems – are low risk and key to doing business today. For example, sophisticated lead scoring and big data tools are more difficult to get up and running, but they can give you a huge competitive advantage. MORE
But what are modern CMOs considering as they attempt to implement effective ABM programs at scale? Argyle Executive Forum, a leading peer-to-peer C-suite networking group, developed a survey in partnership with Oracle Marketing Cloud to gain insights into how CMOs and marketing executives are incorporating ABM into their overall marketing strategies. The second to be named was the ever-elusive goal of driving sales and marketing alignment. MORE
Social media never seems to sit still. Just when you think you’ve got a handle on what methods you need to be doing for your business, bang , there’s a new platform, a new feature, or a new algorithm that’s forcing you to change course. MORE
Following the outstanding success of the Share Global Insights tour in 2018, and a record-breaking year of innovation at BrightEdge, we are delighted to announce that Share19 registration is now open. Recognized by Forbes and Inc.com as a must-attend conference – this year, the industry’s leading, brand-driven, peer-to-peer learning event takes place on the September 18th – 19th at […]. MORE
The objectives for the day were set out early on: To help CMOs solve their biggest problems. To enable CMOs to build real peer to peer relationships. To have fun. Here are a few of the CMO-worthy tidbits I picked up: Keep things simple – we often feel compelled to create grand, elaborate plans that don’t always make it off the drawing board. Don’t forget to keep things simple and focused on the business. MORE
Now that you’re excited to get on the crowdfunding bandwagon , you need the tools that best fit your organization or school to execute a successful online campaign. There are several hundred crowdfunding platforms currently available to choose from with a variety of different features, focus, and pricing. Before evaluating these or any other platforms, remember these three things to look for: Who uses the platform? Be sure to review these in your evaluation process. MORE
Just look at the rapid growth of B2B peer-to-peer review sites like G2 Crowd, Capterra and TrustRadius. The post How to Accelerate Growth with B2B Client Endorsements. In the B2B world, customer testimonials are growing in power and influence. That said, customer review sites alone will not drive growth. B2B sales and marketing professionals must get much more proactive and disciplined in defining their customer [.]. MORE
It seems like nothing has gone according to plan in 2020, and Content Marketing World 2020 (CMW) was no exception. What are the most important trends and opportunities to tap into? “We pay for it; we subscribe to it. What they have to do is break out. MORE
In addition to this recognition, Contify has also been awarded the ‘Users Love Us’ badge and G2 ‘High Performer -Enterprise’ badge. G2 is a peer-to-peer business solutions review website, leveraging customer feedback to rank the best business software. MORE
While making sure that your digital infrastructure is well protected, you must take some time to learn about various kinds of threats that roam the web. This means having your computer become part of an army dedicated to illegal activities on the internet without your consent. MORE
There has always been a glut of webinars out there, but with field events and trade shows off the table for awhile, many companies are going online only in an attempt to replicate the magic, engagement and impact of being there in person. Your attendees didn’t take the time and money to attend your event only to watch keynotes on a big screen from the back of a ballroom. Ask them to name a professional superpower and an afterword superpower. MORE
They are now looking for quantifiable answers to these questions: What, or when, is the return of investment (ROI)? How much is marketing contributing to revenue? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. MORE
According to Sandra Zoratti, the VP of Marketing at Ricoh, agile marketing is all speed, collaboration and taking an iterative approach to marketing. I love to create. In college, I switched my major from Marketing to Chemical Engineering so that I could solve problems. After graduating, I realized that creating business opportunities is all about problem-solving on a large scale, and with that new perspective, I returned to marketing while pursuing my MBA. MORE
Understanding how a B2B buyer’s journey naturally progresses is key to designing a digital marketing program that works in any economic climate. When we do this with our clients, it allows us to see their marketing as a whole, rather than looking at isolated marketing tactics and getting overly focused on minor issues. Once we understand what’s already working for a client, we can then apply an informed strategy to amplify their successes. MORE
No one likes to think they’re being influenced by others when they buy something or make a career choice. The truth is that you are swayed by your environment (the things you see and hear), and the people in your life (friends, family, peers—even strangers on the subway). We’re all individuals with independent thoughts, right? MORE
Do you have something in place to turn their chatter into business referrals? There are lots of ways that you can get referrals, including partner, peer-to-peer, and influencer referrals. Chances are your satisfied customers are talking about your brand right now. Here, we’re focusing on customer referral programs. Customer referral marketing (also known as word-of-mouth […]. The post How Much More Money Could You Earn With a Referral Program? MORE
Conduct frequent pulse surveys, track performance of e-communications, distribute an online survey following employee meetings, and provide opportunities for employee-to-supervisor feedback. However you do it, be sure to ask for and then act on employee input, feedback and data to constantly improve employee communications. Emphasize peer-to-peer and employee-generated content. MORE
Have you ever wondered if there was a better place to grab a burger or a quicker way to get somewhere you frequent? Ten years ago, information like that wasn’t nearly as easy to come by as it is today. Now, we can post our question in a forum or on social media and have instant access to a network of thousands of our peers. It’s not hard to imagine: Your company invests in a new technology. MORE
When my career began to take a new shape, it was his reports (when he was an analyst at Forrester Research) and writing on “ Experience: The Blog ” that, unbeknownst to him, helped me clarify what I wanted to do, why I wanted to do it, and how I wanted to do it. We are always thrilled to interview smart, insightful people on our blog. I see Social Commerce relating to Social Business in the same way E-Commerce related to E-Business. MORE
We’re thrilled to continue our longstanding relationship with Sales Impact Academy (SIA) to bring you more inspirational content to your screens. It hosts an extensive roster of live events to bring together experts in industry and encourage peer-to-peer learning. MORE
” In my last post, we delved a little into the topic of blockchains, those public ledgers that allow digital currencies like bitcoin and others to be sent to others as a form of payment. There are lots of different ways to make a blockchain, with some being public and some private, and a lot of times people don’t really know what that means,” Alex said. Now, there is a flipside to public blockchains which makes it somewhat limited, at least today. MORE
We are very pleased, honored, and excited to announce the launch of the new Biznology. Biznology is home to more than 3,000 articles, podcasts, newsletters and webinars focused on the latest developments in digital. This award-winning, online publication has grown to be highly respected over the past decade-and-a-half, and JEM is honored to be the new publisher and steward of the Biznology brand. MORE
Digital Marketing guru and Twitter chat connoisseur, Bernie Fussenegger, led us through a wonderfully engaging discussion on how brands can leverage Twitter chats to drive digital marketing success. Here's what the experts had to say. What are advantages to participating in Twitter live chats that you won’t get from just posting regularly? As a marketer, how do you leverage Twitter live chats to grow your brand? 19, 2020. CoolerChat - Twitter Chats. MORE
And it is forcing all businesses to re-think how we manage resources and take advantage of new business and social networks. In the latest installment of our Future of Networks interview series, we spoke to Jeremiah Owyang ( @ jowyang ). Jeremiah recently formed Crowd Companies , a brand council for large companies to tap the collaborative economy, the sharing economy, the maker movement, and co-innovation. MORE
I happened to be looking for a solid mic to take with me on the road for interviewing marketing thought leaders for the Marketo blog and rock n roll bands for the music blog I write in my spare time (shameless plug), so this seemed like the perfect solution. Enter the power of peer to peer amplification on social media channels— a powerful strategy for marketers. Based on this, I bought the exact mic which turns out to be quite awesome. MORE
Is a community a nice-to-have or a must-have? They joined us to share why they began their communities, and the benefits they believe community will create for their customers and their organization. Delphix , a data operations platform for the cloud, launched their customer community in June of 2019, formed to empower customer success , advocacy , and support. Hear what else he had to say: 2. Want to improve your customers’ digital experience ? MORE
As organizations progress through their digital transformation journey, one of the areas that have the biggest potential to be revolutionized by a novel approach is Enterprise Learning. It’s a reocurring model with a less-than-stellar story of successes: Organizations invest many resources to create a comprehensive intranet but readership and engagement is low. There is an ecosystem framework to serve large populations that may not thrive when applied to niche populations. MORE
We marketers have to be agile and constantly evaluate how different strategies, tools and platforms are performing. LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. MORE
Most have to do with sales, marketing and productivity. Field events can be a critical component of your B2B marketing channel mix, especially if you’re trying to gain attention and engagement with high-demand senior decision makers. One of the best event formats we’ve seen work for the past 1-2 years is a highly-curated set of peers at a classy dinner. A lightly moderated topical discussion over dinner, drinks and peer-to-peer networking. MORE
Do you have something in place to turn their chatter into business referrals? There are lots of ways that you can get referrals, including partner, peer-to-peer, and influencer referrals. Chances are your satisfied customers are talking about your brand right now. Here, we’re focusing on customer referral programs. Customer referral marketing (also known as word-of-mouth […]. The post How Much More Money Could You Earn With a Referral Program? MORE
Following the outstanding success of the Share Global Insights tour in 2018, and a record-breaking year of innovation at BrightEdge, we are delighted to announce that Share19 registration is now open. Recognized by Forbes and Inc.com as a must-attend conference – this year, the industry’s leading, brand-driven, peer-to-peer learning event takes place on the September 18th – 19th at […]. MORE
Most business leaders and Marketing and Sales professionals today understand the impact that peer reviews and stories make on the customer bying journey, including the B2B purchase journey. This trend has certainly added more twists and turns to the buying process. MORE
CMOs must challenge their teams to interpret and then take actionable steps toward using data to drive marketing strategies. Argyle Executive Forum, a leading peer-to-peer C-suite networking group, recently commissioned a survey in partnership with Oracle Marketing Cloud to gain insights into how marketing leaders are leveraging data in their marketing strategies. I t’s time to get personal. MORE
With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. And they’re using this power to independently narrow down vendors long before they reach out to salespeople. Also, prospects can use these social proof points to make their final decision quicker and easier. Links are more likely to be clicked if they’re shared by a real person. MORE
by Dayna Rothman One of the best ways to engage your audience is by providing them with a compelling reason to share your message across social networks in a way that is natural and seamless. Word-of-mouth marketing and peer recommendations are an extremely powerful way to increase brand visibility, as people will believe their network of peers vs. a brand driven campaign. So how do you get your audience to engage and share? MORE
Most Marketers today are looking at new ways to improve brand advocacy through online crowd sourcing platforms. Prospects are expected to buy on platforms with a larger volume of reliable reviews. The credibility of the most successful ecommerce platforms today can be attributed to the availability of reliable and impartial volumes of reviews on their sites. Idea Contribution Communities: Such communities crowd source new ideas related to products/services of the company. MORE
“Slowness to change usually means fear of the new.” – Philip Crosby. Change is hard for any organization or individual but there are steps you can take to ease the transition and provide confidence as people move toward the new normal. . I was tasked to learn InsightSquared along with driving adoption and utilization across the sales team. . Below are the steps I took to help drive the adoption of the tool throughout the company. . MORE
According to Forbes , LGBTQ audiences represent more than a whopping $1 trillion dollars in spending power. New research from Hornet.com and Kantar Consulting shows that this market is currently the fastest-growing market right now, and is only expected to grow. With Pride month kicking off this June (culminating in World Pride Day in NYC), brands have an exciting opportunity to thoughtfully engage with audiences. Pride kickoff is in full swing. MORE
Peer-to-peer Related Topics Outreach
OCTOBER 12, 2020
We’re thrilled to continue our longstanding relationship with Sales Impact Academy (SIA) to bring you more inspirational content to your screens. It hosts an extensive roster of live events to bring together experts in industry and encourage peer-to-peer learning.
Influitive
NOVEMBER 2, 2017
No one likes to think they’re being influenced by others when they buy something or make a career choice. The truth is that you are swayed by your environment (the things you see and hear), and the people in your life (friends, family, peers—even strangers on the subway). We’re all individuals with independent thoughts, right?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketo
OCTOBER 12, 2012
by Dayna Rothman One of the best ways to engage your audience is by providing them with a compelling reason to share your message across social networks in a way that is natural and seamless. Word-of-mouth marketing and peer recommendations are an extremely powerful way to increase brand visibility, as people will believe their network of peers vs. a brand driven campaign. So how do you get your audience to engage and share?
Marketo
APRIL 3, 2013
I happened to be looking for a solid mic to take with me on the road for interviewing marketing thought leaders for the Marketo blog and rock n roll bands for the music blog I write in my spare time (shameless plug), so this seemed like the perfect solution. Enter the power of peer to peer amplification on social media channels— a powerful strategy for marketers. Based on this, I bought the exact mic which turns out to be quite awesome.
Influitive
AUGUST 3, 2015
With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. And they’re using this power to independently narrow down vendors long before they reach out to salespeople. Also, prospects can use these social proof points to make their final decision quicker and easier. Links are more likely to be clicked if they’re shared by a real person.
Influitive
JULY 17, 2014
If you’re a B2B marketing executive, you have to fill a number of roles: Leader. You have a million and one ways to spend your budget in attempts to move the needle, one lead at a time. Some marketing investments – such as CRM systems – are low risk and key to doing business today. For example, sophisticated lead scoring and big data tools are more difficult to get up and running, but they can give you a huge competitive advantage.
Ontraport
MAY 1, 2019
Do you have something in place to turn their chatter into business referrals? There are lots of ways that you can get referrals, including partner, peer-to-peer, and influencer referrals. Chances are your satisfied customers are talking about your brand right now. Here, we’re focusing on customer referral programs. Customer referral marketing (also known as word-of-mouth […]. The post How Much More Money Could You Earn With a Referral Program?
OnMessage
FEBRUARY 18, 2020
Just look at the rapid growth of B2B peer-to-peer review sites like G2 Crowd, Capterra and TrustRadius. The post How to Accelerate Growth with B2B Client Endorsements. In the B2B world, customer testimonials are growing in power and influence. That said, customer review sites alone will not drive growth. B2B sales and marketing professionals must get much more proactive and disciplined in defining their customer [.].
Oracle
JULY 25, 2018
Have you ever wondered if there was a better place to grab a burger or a quicker way to get somewhere you frequent? Ten years ago, information like that wasn’t nearly as easy to come by as it is today. Now, we can post our question in a forum or on social media and have instant access to a network of thousands of our peers. It’s not hard to imagine: Your company invests in a new technology.
Brightedge
JULY 10, 2019
Following the outstanding success of the Share Global Insights tour in 2018, and a record-breaking year of innovation at BrightEdge, we are delighted to announce that Share19 registration is now open. Recognized by Forbes and Inc.com as a must-attend conference – this year, the industry’s leading, brand-driven, peer-to-peer learning event takes place on the September 18th – 19th at […].
RockContent
JANUARY 23, 2021
While making sure that your digital infrastructure is well protected, you must take some time to learn about various kinds of threats that roam the web. This means having your computer become part of an army dedicated to illegal activities on the internet without your consent.
Oracle
OCTOBER 4, 2016
But what are modern CMOs considering as they attempt to implement effective ABM programs at scale? Argyle Executive Forum, a leading peer-to-peer C-suite networking group, developed a survey in partnership with Oracle Marketing Cloud to gain insights into how CMOs and marketing executives are incorporating ABM into their overall marketing strategies. The second to be named was the ever-elusive goal of driving sales and marketing alignment.
Brightedge
JULY 10, 2019
Following the outstanding success of the Share Global Insights tour in 2018, and a record-breaking year of innovation at BrightEdge, we are delighted to announce that Share19 registration is now open. Recognized by Forbes and Inc.com as a must-attend conference – this year, the industry’s leading, brand-driven, peer-to-peer learning event takes place on the September 18th – 19th at […].
Measure Up Marketing
DECEMBER 15, 2020
Most business leaders and Marketing and Sales professionals today understand the impact that peer reviews and stories make on the customer bying journey, including the B2B purchase journey. This trend has certainly added more twists and turns to the buying process.
Marketing Insider Group
SEPTEMBER 9, 2020
They are now looking for quantifiable answers to these questions: What, or when, is the return of investment (ROI)? How much is marketing contributing to revenue? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them.
Oracle
MAY 26, 2016
CMOs must challenge their teams to interpret and then take actionable steps toward using data to drive marketing strategies. Argyle Executive Forum, a leading peer-to-peer C-suite networking group, recently commissioned a survey in partnership with Oracle Marketing Cloud to gain insights into how marketing leaders are leveraging data in their marketing strategies. I t’s time to get personal.
Biznology
MARCH 19, 2019
We are very pleased, honored, and excited to announce the launch of the new Biznology. Biznology is home to more than 3,000 articles, podcasts, newsletters and webinars focused on the latest developments in digital. This award-winning, online publication has grown to be highly respected over the past decade-and-a-half, and JEM is honored to be the new publisher and steward of the Biznology brand.
Marketing Insider Group
MARCH 19, 2013
According to Sandra Zoratti, the VP of Marketing at Ricoh, agile marketing is all speed, collaboration and taking an iterative approach to marketing. I love to create. In college, I switched my major from Marketing to Chemical Engineering so that I could solve problems. After graduating, I realized that creating business opportunities is all about problem-solving on a large scale, and with that new perspective, I returned to marketing while pursuing my MBA.
Oktopost
NOVEMBER 12, 2020
We marketers have to be agile and constantly evaluate how different strategies, tools and platforms are performing. LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products.
Heinz Marketing
FEBRUARY 4, 2018
Most have to do with sales, marketing and productivity. Field events can be a critical component of your B2B marketing channel mix, especially if you’re trying to gain attention and engagement with high-demand senior decision makers. One of the best event formats we’ve seen work for the past 1-2 years is a highly-curated set of peers at a classy dinner. A lightly moderated topical discussion over dinner, drinks and peer-to-peer networking.
Oracle
MARCH 22, 2018
Most Marketers today are looking at new ways to improve brand advocacy through online crowd sourcing platforms. Prospects are expected to buy on platforms with a larger volume of reliable reviews. The credibility of the most successful ecommerce platforms today can be attributed to the availability of reliable and impartial volumes of reviews on their sites. Idea Contribution Communities: Such communities crowd source new ideas related to products/services of the company.
GreenRope
FEBRUARY 25, 2020
Digital Marketing guru and Twitter chat connoisseur, Bernie Fussenegger, led us through a wonderfully engaging discussion on how brands can leverage Twitter chats to drive digital marketing success. Here's what the experts had to say. What are advantages to participating in Twitter live chats that you won’t get from just posting regularly? As a marketer, how do you leverage Twitter live chats to grow your brand? 19, 2020. CoolerChat - Twitter Chats.
Contify
OCTOBER 6, 2020
In addition to this recognition, Contify has also been awarded the ‘Users Love Us’ badge and G2 ‘High Performer -Enterprise’ badge. G2 is a peer-to-peer business solutions review website, leveraging customer feedback to rank the best business software.
Oracle
SEPTEMBER 13, 2016
The objectives for the day were set out early on: To help CMOs solve their biggest problems. To enable CMOs to build real peer to peer relationships. To have fun. Here are a few of the CMO-worthy tidbits I picked up: Keep things simple – we often feel compelled to create grand, elaborate plans that don’t always make it off the drawing board. Don’t forget to keep things simple and focused on the business.
Higher Logic
MAY 28, 2020
Is a community a nice-to-have or a must-have? They joined us to share why they began their communities, and the benefits they believe community will create for their customers and their organization. Delphix , a data operations platform for the cloud, launched their customer community in June of 2019, formed to empower customer success , advocacy , and support. Hear what else he had to say: 2. Want to improve your customers’ digital experience ?
KoMarketing Associates
APRIL 15, 2020
Understanding how a B2B buyer’s journey naturally progresses is key to designing a digital marketing program that works in any economic climate. When we do this with our clients, it allows us to see their marketing as a whole, rather than looking at isolated marketing tactics and getting overly focused on minor issues. Once we understand what’s already working for a client, we can then apply an informed strategy to amplify their successes.
Content Standard
NOVEMBER 2, 2020
It seems like nothing has gone according to plan in 2020, and Content Marketing World 2020 (CMW) was no exception. What are the most important trends and opportunities to tap into? “We pay for it; we subscribe to it. What they have to do is break out.
Eric Mower + Associates
AUGUST 30, 2018
Conduct frequent pulse surveys, track performance of e-communications, distribute an online survey following employee meetings, and provide opportunities for employee-to-supervisor feedback. However you do it, be sure to ask for and then act on employee input, feedback and data to constantly improve employee communications. Emphasize peer-to-peer and employee-generated content.
InsightSquared
JULY 10, 2019
“Slowness to change usually means fear of the new.” – Philip Crosby. Change is hard for any organization or individual but there are steps you can take to ease the transition and provide confidence as people move toward the new normal. . I was tasked to learn InsightSquared along with driving adoption and utilization across the sales team. . Below are the steps I took to help drive the adoption of the tool throughout the company. .
Oracle
APRIL 4, 2012
When my career began to take a new shape, it was his reports (when he was an analyst at Forrester Research) and writing on “ Experience: The Blog ” that, unbeknownst to him, helped me clarify what I wanted to do, why I wanted to do it, and how I wanted to do it. We are always thrilled to interview smart, insightful people on our blog. I see Social Commerce relating to Social Business in the same way E-Commerce related to E-Business.
Marketing Insider Group
JANUARY 16, 2014
And it is forcing all businesses to re-think how we manage resources and take advantage of new business and social networks. In the latest installment of our Future of Networks interview series, we spoke to Jeremiah Owyang ( @ jowyang ). Jeremiah recently formed Crowd Companies , a brand council for large companies to tap the collaborative economy, the sharing economy, the maker movement, and co-innovation.
Biznology
SEPTEMBER 16, 2015
As organizations progress through their digital transformation journey, one of the areas that have the biggest potential to be revolutionized by a novel approach is Enterprise Learning. It’s a reocurring model with a less-than-stellar story of successes: Organizations invest many resources to create a comprehensive intranet but readership and engagement is low. There is an ecosystem framework to serve large populations that may not thrive when applied to niche populations.
Hubspot
SEPTEMBER 9, 2013
Now that you’re excited to get on the crowdfunding bandwagon , you need the tools that best fit your organization or school to execute a successful online campaign. There are several hundred crowdfunding platforms currently available to choose from with a variety of different features, focus, and pricing. Before evaluating these or any other platforms, remember these three things to look for: Who uses the platform? Be sure to review these in your evaluation process.
Buzz Marketing for Technology
SEPTEMBER 21, 2016
” In my last post, we delved a little into the topic of blockchains, those public ledgers that allow digital currencies like bitcoin and others to be sent to others as a form of payment. There are lots of different ways to make a blockchain, with some being public and some private, and a lot of times people don’t really know what that means,” Alex said. Now, there is a flipside to public blockchains which makes it somewhat limited, at least today.
BenchmarkONE
JULY 23, 2020
Social media never seems to sit still. Just when you think you’ve got a handle on what methods you need to be doing for your business, bang , there’s a new platform, a new feature, or a new algorithm that’s forcing you to change course.
Heinz Marketing
APRIL 9, 2020
There has always been a glut of webinars out there, but with field events and trade shows off the table for awhile, many companies are going online only in an attempt to replicate the magic, engagement and impact of being there in person. Your attendees didn’t take the time and money to attend your event only to watch keynotes on a big screen from the back of a ballroom. Ask them to name a professional superpower and an afterword superpower.
AcuityAds
JUNE 7, 2019
According to Forbes , LGBTQ audiences represent more than a whopping $1 trillion dollars in spending power. New research from Hornet.com and Kantar Consulting shows that this market is currently the fastest-growing market right now, and is only expected to grow. With Pride month kicking off this June (culminating in World Pride Day in NYC), brands have an exciting opportunity to thoughtfully engage with audiences. Pride kickoff is in full swing.
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