Expert insights. Personalized for you.
If you’re a B2B marketing executive, you have to fill a number of roles: Leader. You have a million and one ways to spend your budget in attempts to move the needle, one lead at a time. Some marketing investments – such as CRM systems – are low risk and key to doing business today. For example, sophisticated lead scoring and big data tools are more difficult to get up and running, but they can give you a huge competitive advantage. MORE
But what are modern CMOs considering as they attempt to implement effective ABM programs at scale? Argyle Executive Forum, a leading peer-to-peer C-suite networking group, developed a survey in partnership with Oracle Marketing Cloud to gain insights into how CMOs and marketing executives are incorporating ABM into their overall marketing strategies. The second to be named was the ever-elusive goal of driving sales and marketing alignment. MORE
Following the outstanding success of the Share Global Insights tour in 2018, and a record-breaking year of innovation at BrightEdge, we are delighted to announce that Share19 registration is now open. Recognized by Forbes and Inc.com as a must-attend conference – this year, the industry’s leading, brand-driven, peer-to-peer learning event takes place on the September 18th – 19th at […]. MORE
This is, of course, thanks to modern technology, but further focus has been put on finance and eCommerce innovation. When hearing “mobile payments,” the first technologies to come to mind are probably peer-to-peer apps for consumers, like Venmo and Cashapp. MORE
We decided to run a peer-to-peer campaign to help site owners get expert advice on how to maximize their site’s SEO performance. MORE
Challenges associated with down payments and collateral can limit their access to seller financing and traditional funding mechanisms. Here’s a look at seven non-traditional ways to finance your small business. Reasons to Choose Alternative Small Business Funding. MORE
This episode of One Good Idea explores the value of being connected with your peers, especially the connections between members of the C suite to support growth. That’s why peer groups are so successful. Tap the Power of Peer Engagement to Grow. Peer Engagement. MORE
The objectives for the day were set out early on: To help CMOs solve their biggest problems. To enable CMOs to build real peer to peer relationships. To have fun. Here are a few of the CMO-worthy tidbits I picked up: Keep things simple – we often feel compelled to create grand, elaborate plans that don’t always make it off the drawing board. Don’t forget to keep things simple and focused on the business. MORE
Now that you’re excited to get on the crowdfunding bandwagon , you need the tools that best fit your organization or school to execute a successful online campaign. There are several hundred crowdfunding platforms currently available to choose from with a variety of different features, focus, and pricing. Before evaluating these or any other platforms, remember these three things to look for: Who uses the platform? Be sure to review these in your evaluation process. MORE
Just look at the rapid growth of B2B peer-to-peer review sites like G2 Crowd, Capterra and TrustRadius. The post How to Accelerate Growth with B2B Client Endorsements. In the B2B world, customer testimonials are growing in power and influence. MORE
While making sure that your digital infrastructure is well protected, you must take some time to learn about various kinds of threats that roam the web. This means having your computer become part of an army dedicated to illegal activities on the internet without your consent. MORE
There has always been a glut of webinars out there, but with field events and trade shows off the table for awhile, many companies are going online only in an attempt to replicate the magic, engagement and impact of being there in person. MORE
They are now looking for quantifiable answers to these questions: What, or when, is the return of investment (ROI)? How much is marketing contributing to revenue? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. MORE
According to Sandra Zoratti, the VP of Marketing at Ricoh, agile marketing is all speed, collaboration and taking an iterative approach to marketing. I love to create. In college, I switched my major from Marketing to Chemical Engineering so that I could solve problems. After graduating, I realized that creating business opportunities is all about problem-solving on a large scale, and with that new perspective, I returned to marketing while pursuing my MBA. MORE
To understand what peer-to-peer (P2P) marketing is, let's start with an example. This isn't to say influencer marketing is ineffective. Plus, influencer marketing inhibits your brand from reaching those consumers who still trust their peers above all else. MORE
No one likes to think they’re being influenced by others when they buy something or make a career choice. The truth is that you are swayed by your environment (the things you see and hear), and the people in your life (friends, family, peers—even strangers on the subway). We’re all individuals with independent thoughts, right? MORE
Do you have something in place to turn their chatter into business referrals? There are lots of ways that you can get referrals, including partner, peer-to-peer, and influencer referrals. Chances are your satisfied customers are talking about your brand right now. Here, we’re focusing on customer referral programs. Customer referral marketing (also known as word-of-mouth […]. The post How Much More Money Could You Earn With a Referral Program? MORE
Conduct frequent pulse surveys, track performance of e-communications, distribute an online survey following employee meetings, and provide opportunities for employee-to-supervisor feedback. However you do it, be sure to ask for and then act on employee input, feedback and data to constantly improve employee communications. Emphasize peer-to-peer and employee-generated content. MORE
Have you ever wondered if there was a better place to grab a burger or a quicker way to get somewhere you frequent? Ten years ago, information like that wasn’t nearly as easy to come by as it is today. Now, we can post our question in a forum or on social media and have instant access to a network of thousands of our peers. It’s not hard to imagine: Your company invests in a new technology. MORE
When my career began to take a new shape, it was his reports (when he was an analyst at Forrester Research) and writing on “ Experience: The Blog ” that, unbeknownst to him, helped me clarify what I wanted to do, why I wanted to do it, and how I wanted to do it. We are always thrilled to interview smart, insightful people on our blog. I see Social Commerce relating to Social Business in the same way E-Commerce related to E-Business. MORE
We’re thrilled to continue our longstanding relationship with Sales Impact Academy (SIA) to bring you more inspirational content to your screens. It hosts an extensive roster of live events to bring together experts in industry and encourage peer-to-peer learning. MORE
We are very pleased, honored, and excited to announce the launch of the new Biznology. Biznology is home to more than 3,000 articles, podcasts, newsletters and webinars focused on the latest developments in digital. This award-winning, online publication has grown to be highly respected over the past decade-and-a-half, and JEM is honored to be the new publisher and steward of the Biznology brand. MORE
Digital Marketing guru and Twitter chat connoisseur, Bernie Fussenegger, led us through a wonderfully engaging discussion on how brands can leverage Twitter chats to drive digital marketing success. Here's what the experts had to say. 19, 2020. CoolerChat - Twitter Chats. MORE
Last year, eight years after LeanData pioneered the Lead-to-Account (L2A) Matching and Routing software solution space, the technology was officially recognized as a software category by analysts like TOPO (now part of Gartner) and others, notably the peer-to-peer review site, G2. MORE
I happened to be looking for a solid mic to take with me on the road for interviewing marketing thought leaders for the Marketo blog and rock n roll bands for the music blog I write in my spare time (shameless plug), so this seemed like the perfect solution. Enter the power of peer to peer amplification on social media channels— a powerful strategy for marketers. Based on this, I bought the exact mic which turns out to be quite awesome. MORE
Is a community a nice-to-have or a must-have? They joined us to share why they began their communities, and the benefits they believe community will create for their customers and their organization. Hear what else he had to say: 2. MORE
In partnership with Kiite and LevelJump, that's what we're determined to find out. Many sales organizations aim for active selling time to be 50% of a rep’s daily duties but are falling well short due to increasing administrative tasks such as data entry, CRM management, peer-to-peer interruptions, enablement training, software learning, and more. Be the first to gain access to data that will answer: Where does your team stack up? MORE
As organizations progress through their digital transformation journey, one of the areas that have the biggest potential to be revolutionized by a novel approach is Enterprise Learning. It’s a reocurring model with a less-than-stellar story of successes: Organizations invest many resources to create a comprehensive intranet but readership and engagement is low. There is an ecosystem framework to serve large populations that may not thrive when applied to niche populations. MORE
We marketers have to be agile and constantly evaluate how different strategies, tools and platforms are performing. LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. MORE
PathFactory kicked off July with eight new awards from G2, the peer-to-peer user review site focused exclusively on business software. This summer, we’re excited to be recognized in the following categories: PathFactory is the easiest to use and easiest to do business with. MORE
Join more than 2,000 of your B2B marketing peers at our favorite event of the year, the B2B Marketing Exchange. This year, they’ve gone digital with six tracks and more than 50 sessions , plus peer-to-peer roundtables and B2B mentorship sessions. MORE
Do you have something in place to turn their chatter into business referrals? There are lots of ways that you can get referrals, including partner, peer-to-peer, and influencer referrals. Chances are your satisfied customers are talking about your brand right now. Here, we’re focusing on customer referral programs. Customer referral marketing (also known as word-of-mouth […]. The post How Much More Money Could You Earn With a Referral Program? MORE
Following the outstanding success of the Share Global Insights tour in 2018, and a record-breaking year of innovation at BrightEdge, we are delighted to announce that Share19 registration is now open. Recognized by Forbes and Inc.com as a must-attend conference – this year, the industry’s leading, brand-driven, peer-to-peer learning event takes place on the September 18th – 19th at […]. MORE
Most business leaders and Marketing and Sales professionals today understand the impact that peer reviews and stories make on the customer bying journey, including the B2B purchase journey. This trend has certainly added more twists and turns to the buying process. MORE
CMOs must challenge their teams to interpret and then take actionable steps toward using data to drive marketing strategies. Argyle Executive Forum, a leading peer-to-peer C-suite networking group, recently commissioned a survey in partnership with Oracle Marketing Cloud to gain insights into how marketing leaders are leveraging data in their marketing strategies. I t’s time to get personal. MORE
With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. And they’re using this power to independently narrow down vendors long before they reach out to salespeople. Also, prospects can use these social proof points to make their final decision quicker and easier. Links are more likely to be clicked if they’re shared by a real person. MORE
by Dayna Rothman One of the best ways to engage your audience is by providing them with a compelling reason to share your message across social networks in a way that is natural and seamless. Word-of-mouth marketing and peer recommendations are an extremely powerful way to increase brand visibility, as people will believe their network of peers vs. a brand driven campaign. So how do you get your audience to engage and share? MORE
Most Marketers today are looking at new ways to improve brand advocacy through online crowd sourcing platforms. Prospects are expected to buy on platforms with a larger volume of reliable reviews. The credibility of the most successful ecommerce platforms today can be attributed to the availability of reliable and impartial volumes of reviews on their sites. Idea Contribution Communities: Such communities crowd source new ideas related to products/services of the company. MORE
Peer-to-peer Related Topics Outreach
OCTOBER 12, 2020
We’re thrilled to continue our longstanding relationship with Sales Impact Academy (SIA) to bring you more inspirational content to your screens. It hosts an extensive roster of live events to bring together experts in industry and encourage peer-to-peer learning.
Influitive
NOVEMBER 2, 2017
No one likes to think they’re being influenced by others when they buy something or make a career choice. The truth is that you are swayed by your environment (the things you see and hear), and the people in your life (friends, family, peers—even strangers on the subway). We’re all individuals with independent thoughts, right?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketo
OCTOBER 12, 2012
by Dayna Rothman One of the best ways to engage your audience is by providing them with a compelling reason to share your message across social networks in a way that is natural and seamless. Word-of-mouth marketing and peer recommendations are an extremely powerful way to increase brand visibility, as people will believe their network of peers vs. a brand driven campaign. So how do you get your audience to engage and share?
Marketo
APRIL 3, 2013
I happened to be looking for a solid mic to take with me on the road for interviewing marketing thought leaders for the Marketo blog and rock n roll bands for the music blog I write in my spare time (shameless plug), so this seemed like the perfect solution. Enter the power of peer to peer amplification on social media channels— a powerful strategy for marketers. Based on this, I bought the exact mic which turns out to be quite awesome.
Influitive
AUGUST 3, 2015
With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. And they’re using this power to independently narrow down vendors long before they reach out to salespeople. Also, prospects can use these social proof points to make their final decision quicker and easier. Links are more likely to be clicked if they’re shared by a real person.
Influitive
JULY 17, 2014
If you’re a B2B marketing executive, you have to fill a number of roles: Leader. You have a million and one ways to spend your budget in attempts to move the needle, one lead at a time. Some marketing investments – such as CRM systems – are low risk and key to doing business today. For example, sophisticated lead scoring and big data tools are more difficult to get up and running, but they can give you a huge competitive advantage.
OnMessage
FEBRUARY 18, 2020
Just look at the rapid growth of B2B peer-to-peer review sites like G2 Crowd, Capterra and TrustRadius. The post How to Accelerate Growth with B2B Client Endorsements. In the B2B world, customer testimonials are growing in power and influence.
Ontraport
MAY 1, 2019
Do you have something in place to turn their chatter into business referrals? There are lots of ways that you can get referrals, including partner, peer-to-peer, and influencer referrals. Chances are your satisfied customers are talking about your brand right now. Here, we’re focusing on customer referral programs. Customer referral marketing (also known as word-of-mouth […]. The post How Much More Money Could You Earn With a Referral Program?
Ontraport
MAY 1, 2019
Do you have something in place to turn their chatter into business referrals? There are lots of ways that you can get referrals, including partner, peer-to-peer, and influencer referrals. Chances are your satisfied customers are talking about your brand right now. Here, we’re focusing on customer referral programs. Customer referral marketing (also known as word-of-mouth […]. The post How Much More Money Could You Earn With a Referral Program?
Oracle
JULY 25, 2018
Have you ever wondered if there was a better place to grab a burger or a quicker way to get somewhere you frequent? Ten years ago, information like that wasn’t nearly as easy to come by as it is today. Now, we can post our question in a forum or on social media and have instant access to a network of thousands of our peers. It’s not hard to imagine: Your company invests in a new technology.
Brightedge
JULY 10, 2019
Following the outstanding success of the Share Global Insights tour in 2018, and a record-breaking year of innovation at BrightEdge, we are delighted to announce that Share19 registration is now open. Recognized by Forbes and Inc.com as a must-attend conference – this year, the industry’s leading, brand-driven, peer-to-peer learning event takes place on the September 18th – 19th at […].
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Webbiquity
JULY 1, 2021
Challenges associated with down payments and collateral can limit their access to seller financing and traditional funding mechanisms. Here’s a look at seven non-traditional ways to finance your small business. Reasons to Choose Alternative Small Business Funding.
Oracle
OCTOBER 4, 2016
But what are modern CMOs considering as they attempt to implement effective ABM programs at scale? Argyle Executive Forum, a leading peer-to-peer C-suite networking group, developed a survey in partnership with Oracle Marketing Cloud to gain insights into how CMOs and marketing executives are incorporating ABM into their overall marketing strategies. The second to be named was the ever-elusive goal of driving sales and marketing alignment.
Brightedge
JULY 10, 2019
Following the outstanding success of the Share Global Insights tour in 2018, and a record-breaking year of innovation at BrightEdge, we are delighted to announce that Share19 registration is now open. Recognized by Forbes and Inc.com as a must-attend conference – this year, the industry’s leading, brand-driven, peer-to-peer learning event takes place on the September 18th – 19th at […].
PathFactory
JULY 8, 2021
PathFactory kicked off July with eight new awards from G2, the peer-to-peer user review site focused exclusively on business software. This summer, we’re excited to be recognized in the following categories: PathFactory is the easiest to use and easiest to do business with.
Vision Edge Marketing
MARCH 16, 2021
This episode of One Good Idea explores the value of being connected with your peers, especially the connections between members of the C suite to support growth. That’s why peer groups are so successful. Tap the Power of Peer Engagement to Grow. Peer Engagement.
Oracle
MAY 26, 2016
CMOs must challenge their teams to interpret and then take actionable steps toward using data to drive marketing strategies. Argyle Executive Forum, a leading peer-to-peer C-suite networking group, recently commissioned a survey in partnership with Oracle Marketing Cloud to gain insights into how marketing leaders are leveraging data in their marketing strategies. I t’s time to get personal.
Vision Edge Marketing
DECEMBER 15, 2020
Most business leaders and Marketing and Sales professionals today understand the impact that peer reviews and stories make on the customer bying journey, including the B2B purchase journey. This trend has certainly added more twists and turns to the buying process.
Biznology
MARCH 19, 2019
We are very pleased, honored, and excited to announce the launch of the new Biznology. Biznology is home to more than 3,000 articles, podcasts, newsletters and webinars focused on the latest developments in digital. This award-winning, online publication has grown to be highly respected over the past decade-and-a-half, and JEM is honored to be the new publisher and steward of the Biznology brand.
GreenRope
FEBRUARY 25, 2020
Digital Marketing guru and Twitter chat connoisseur, Bernie Fussenegger, led us through a wonderfully engaging discussion on how brands can leverage Twitter chats to drive digital marketing success. Here's what the experts had to say. 19, 2020. CoolerChat - Twitter Chats.
Oracle
MARCH 22, 2018
Most Marketers today are looking at new ways to improve brand advocacy through online crowd sourcing platforms. Prospects are expected to buy on platforms with a larger volume of reliable reviews. The credibility of the most successful ecommerce platforms today can be attributed to the availability of reliable and impartial volumes of reviews on their sites. Idea Contribution Communities: Such communities crowd source new ideas related to products/services of the company.
Content4Demand
FEBRUARY 19, 2021
Join more than 2,000 of your B2B marketing peers at our favorite event of the year, the B2B Marketing Exchange. This year, they’ve gone digital with six tracks and more than 50 sessions , plus peer-to-peer roundtables and B2B mentorship sessions.
RockContent
JANUARY 23, 2021
While making sure that your digital infrastructure is well protected, you must take some time to learn about various kinds of threats that roam the web. This means having your computer become part of an army dedicated to illegal activities on the internet without your consent.
Marketing Insider Group
SEPTEMBER 9, 2020
They are now looking for quantifiable answers to these questions: What, or when, is the return of investment (ROI)? How much is marketing contributing to revenue? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them.
Oracle
SEPTEMBER 13, 2016
The objectives for the day were set out early on: To help CMOs solve their biggest problems. To enable CMOs to build real peer to peer relationships. To have fun. Here are a few of the CMO-worthy tidbits I picked up: Keep things simple – we often feel compelled to create grand, elaborate plans that don’t always make it off the drawing board. Don’t forget to keep things simple and focused on the business.
Higher Logic
MAY 28, 2020
Is a community a nice-to-have or a must-have? They joined us to share why they began their communities, and the benefits they believe community will create for their customers and their organization. Hear what else he had to say: 2.
Varicent
JUNE 5, 2018
In partnership with Kiite and LevelJump, that's what we're determined to find out. Many sales organizations aim for active selling time to be 50% of a rep’s daily duties but are falling well short due to increasing administrative tasks such as data entry, CRM management, peer-to-peer interruptions, enablement training, software learning, and more. Be the first to gain access to data that will answer: Where does your team stack up?
Zoominfo
MARCH 2, 2021
This is, of course, thanks to modern technology, but further focus has been put on finance and eCommerce innovation. When hearing “mobile payments,” the first technologies to come to mind are probably peer-to-peer apps for consumers, like Venmo and Cashapp.
Oktopost
NOVEMBER 12, 2020
We marketers have to be agile and constantly evaluate how different strategies, tools and platforms are performing. LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products.
Marketing Insider Group
MARCH 19, 2013
According to Sandra Zoratti, the VP of Marketing at Ricoh, agile marketing is all speed, collaboration and taking an iterative approach to marketing. I love to create. In college, I switched my major from Marketing to Chemical Engineering so that I could solve problems. After graduating, I realized that creating business opportunities is all about problem-solving on a large scale, and with that new perspective, I returned to marketing while pursuing my MBA.
Hubspot
APRIL 5, 2021
To understand what peer-to-peer (P2P) marketing is, let's start with an example. This isn't to say influencer marketing is ineffective. Plus, influencer marketing inhibits your brand from reaching those consumers who still trust their peers above all else.
Oracle
APRIL 4, 2012
When my career began to take a new shape, it was his reports (when he was an analyst at Forrester Research) and writing on “ Experience: The Blog ” that, unbeknownst to him, helped me clarify what I wanted to do, why I wanted to do it, and how I wanted to do it. We are always thrilled to interview smart, insightful people on our blog. I see Social Commerce relating to Social Business in the same way E-Commerce related to E-Business.
Hubspot
SEPTEMBER 9, 2013
Now that you’re excited to get on the crowdfunding bandwagon , you need the tools that best fit your organization or school to execute a successful online campaign. There are several hundred crowdfunding platforms currently available to choose from with a variety of different features, focus, and pricing. Before evaluating these or any other platforms, remember these three things to look for: Who uses the platform? Be sure to review these in your evaluation process.
Eric Mower + Associates
AUGUST 30, 2018
Conduct frequent pulse surveys, track performance of e-communications, distribute an online survey following employee meetings, and provide opportunities for employee-to-supervisor feedback. However you do it, be sure to ask for and then act on employee input, feedback and data to constantly improve employee communications. Emphasize peer-to-peer and employee-generated content.
Heinz Marketing
APRIL 9, 2020
There has always been a glut of webinars out there, but with field events and trade shows off the table for awhile, many companies are going online only in an attempt to replicate the magic, engagement and impact of being there in person.
LeanData
APRIL 9, 2021
Last year, eight years after LeanData pioneered the Lead-to-Account (L2A) Matching and Routing software solution space, the technology was officially recognized as a software category by analysts like TOPO (now part of Gartner) and others, notably the peer-to-peer review site, G2.
Biznology
SEPTEMBER 16, 2015
As organizations progress through their digital transformation journey, one of the areas that have the biggest potential to be revolutionized by a novel approach is Enterprise Learning. It’s a reocurring model with a less-than-stellar story of successes: Organizations invest many resources to create a comprehensive intranet but readership and engagement is low. There is an ecosystem framework to serve large populations that may not thrive when applied to niche populations.
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