The 3 Golden Rules of Peer-to-Peer Social Sharing

Marketo

by Dayna Rothman One of the best ways to engage your audience is by providing them with a compelling reason to share your message across social networks in a way that is natural and seamless. So how do you get your audience to engage and share?

The Power of Peer-to-Peer Amplification for Marketers [Video Motion Graphic]

Marketo

I happened to be looking for a solid mic to take with me on the road for interviewing marketing thought leaders for the Marketo blog and rock n roll bands for the music blog I write in my spare time (shameless plug), so this seemed like the perfect solution.

Jonah Berger’s 3 Social Influence Secrets That All Sales And Marketing Teams Should Know

Influitive

No one likes to think they’re being influenced by others when they buy something or make a career choice. The truth is that you are swayed by your environment (the things you see and hear), and the people in your life (friends, family, peers—even strangers on the subway). We’re all individuals with independent thoughts, right?

New Report: Improve The B2B Buying Process With Social Proof Marketing

Influitive

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. And they’re using this power to independently narrow down vendors long before they reach out to salespeople.

How To Balance The Risks And Returns Of Your B2B Marketing Investments

Influitive

If you’re a B2B marketing executive, you have to fill a number of roles: Leader. You have a million and one ways to spend your budget in attempts to move the needle, one lead at a time. How do you know when to take risks and which investments will pay off?

How Much More Money Could You Earn With a Referral Program?

Ontraport

Do you have something in place to turn their chatter into business referrals? There are lots of ways that you can get referrals, including partner, peer-to-peer, and influencer referrals. Chances are your satisfied customers are talking about your brand right now.

Share19 Instant Evolution: From Search Marketers of Today to CMOs of Tomorrow

Brightedge

Following the outstanding success of the Share Global Insights tour in 2018, and a record-breaking year of innovation at BrightEdge, we are delighted to announce that Share19 registration is now open.

Share19 New York: From Search Marketers of Today to CMOs of Tomorrow

Brightedge

Following the outstanding success of the Share Global Insights tour in 2018, and a record-breaking year of innovation at BrightEdge, we are delighted to announce that Share19 registration is now open.

It Takes a Village: Why Self-Service Learning is So Effective

Modern Marketing

Have you ever wondered if there was a better place to grab a burger or a quicker way to get somewhere you frequent? Ten years ago, information like that wasn’t nearly as easy to come by as it is today.

Introducing the New Biznology

Biznology

We are very pleased, honored, and excited to announce the launch of the new Biznology. Biznology is home to more than 3,000 articles, podcasts, newsletters and webinars focused on the latest developments in digital.

What CMOs Really Think About Account-Based Marketing

Modern Marketing

But what are modern CMOs considering as they attempt to implement effective ABM programs at scale? As part of that survey, the research sought to discover how essential ABM is to B2B marketing leaders and where they see ABM fitting into the marketing programs of tomorrow.

Twitter and B2B: don't be fooled by the silent majority

BaseOne

This fact, according to the widely quoted recent report by Harvard Business School , "implies that Twitter resembles more of a one-way, one-to-many publishing service than a two-way, peer-to-peer communication network".

Listen. Ask. Share. It’s Time For Agile Marketing

Marketing Insider Group

According to Sandra Zoratti, the VP of Marketing at Ricoh, agile marketing is all speed, collaboration and taking an iterative approach to marketing. I love to create. In college, I switched my major from Marketing to Chemical Engineering so that I could solve problems.

B2B Social Marketing Universe: The Vast Anatomy of a Successful Campaign [Infographic]

Marketo

Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks. This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns.

Coming full circle: how businesses are returning to social media’s original intent

Biznology

In fact, our modern United States postal service borrows a version of Herodotus’ famous words to serve as its own unofficial motto. Like their primitive ancestor, the letter, these digital sites serve to connect people to one another without the burden of physical presence.

Reaching Rockstar Admin Status

InsightSquared

“Slowness to change usually means fear of the new.” – Philip Crosby. Change is hard for any organization or individual but there are steps you can take to ease the transition and provide confidence as people move toward the new normal. . Step 3: Peer-to-Peer Testimonials: .

How Data-Driven Are Today’s Modern CMOs?

Modern Marketing

CMOs must challenge their teams to interpret and then take actionable steps toward using data to drive marketing strategies. The results of this survey led to some surprising findings about the data-driven efforts of today’s CMOs and their teams.

Matt’s App of the Week: Voray

Heinz Marketing

Most have to do with sales, marketing and productivity. Field events can be a critical component of your B2B marketing channel mix, especially if you’re trying to gain attention and engagement with high-demand senior decision makers. One of the best event formats we’ve seen work for the past 1-2 years is a highly-curated set of peers at a classy dinner. A lightly moderated topical discussion over dinner, drinks and peer-to-peer networking.

Are You Ready For The Sharing Economy? Interview With Jeremiah Owyang

Marketing Insider Group

And it is forcing all businesses to re-think how we manage resources and take advantage of new business and social networks. In the latest installment of our Future of Networks interview series, we spoke to Jeremiah Owyang ( @ jowyang ).

Message Personas: 40 Questions for your Buyer Personas

Reachforce

Your Message Persona, that’s the touchy feely pieces you need to really connect with your buyer and ensure your message doesn’t fall on deaf ears. Here’s a list of 40 questions to ask your target personas: Demographics: Who are you? What attracted you to your current job?

What is a Reputation Management System & Do You Need One?

Modern Marketing

Most Marketers today are looking at new ways to improve brand advocacy through online crowd sourcing platforms. Prospects are expected to buy on platforms with a larger volume of reliable reviews. Participants work hard to achieve these awards, titles, likes etc.

B2B Marketers still struggle with lead nurturing

Biznology

I thought it was widely understood by now that staying in touch with a prospect who has shown some interest in your product or service can triple, even quadruple, lead-to-sales conversion rates. I was struck by the mere 35% of responders who say nurturing is essential to their business.

7 Top Crowdfunding Sites for Nonprofits and Higher-Ed Institutions

Hubspot

Now that you’re excited to get on the crowdfunding bandwagon , you need the tools that best fit your organization or school to execute a successful online campaign. Before evaluating these or any other platforms, remember these three things to look for: Who uses the platform?

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Digital Learning: Beyond the copycat model

Biznology

As organizations progress through their digital transformation journey, one of the areas that have the biggest potential to be revolutionized by a novel approach is Enterprise Learning. They can, and they will, for years to come.

How does Customer Experience influence brand loyalty?

Brickfish

73% of all customers point to experience as an important factor in purchasing decisions. Customers expect companies to create journeys that make them feel valued, but this relationship is not one-sided. They will make mistakes from time to time.

Exploring the World of Blockchain Transactions

Buzz Marketing for Technology

” In my last post, we delved a little into the topic of blockchains, those public ledgers that allow digital currencies like bitcoin and others to be sent to others as a form of payment. Transactions in a public blockchain have to be broadcast across the whole network.

How to Turn Customers Into Brand Promoters on Facebook [Infographic]

Hubspot

To read more content like this, subscribe to Ecommerce. Not only has Facebook sent volumes of friend traffic to ecommerce stores, this traffic has converted at a high rate, boosting retailers’ profits. Encourage customers to perform social sharing of purchases.

Best Practices for a Strong Employee Communications Program

Eric Mower + Associates

Conduct frequent pulse surveys, track performance of e-communications, distribute an online survey following employee meetings, and provide opportunities for employee-to-supervisor feedback. However you do it, be sure to ask for and then act on employee input, feedback and data to constantly improve employee communications. Emphasize peer-to-peer and employee-generated content.

Sales Productivity Survey 2018 (Where Does The Time Go?)

FunnelCake

In partnership with Kiite and LevelJump, that's what we're determined to find out. Even with new tools emerging – like Slack and SalesLoft – that are used to make day-to-day life for reps easier, you wonder how much time is spent inside these platforms versus on the phones.

How to Run a Successful Time-Based Crowdfunding Campaign

Hubspot

We also took it a step further and focused on the four phases of time-based peer-to-peer campaigns (vs. Rolling, or year-round, campaigns are great types of campaigns in which to utilize inbound marketing tactics. This phase is all about bringing people to your campaign.

Keep It Simple and 4 More Things I Learned at the 2016 CMO Club Europe Summit

Modern Marketing

The objectives for the day were set out early on: To help CMOs solve their biggest problems. To enable CMOs to build real peer to peer relationships. To have fun. Don’t forget to keep things simple and focused on the business.

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Building Real Relationships for Pride Month

AcuityAds

According to Forbes , LGBTQ audiences represent more than a whopping $1 trillion dollars in spending power. New research from Hornet.com and Kantar Consulting shows that this market is currently the fastest-growing market right now, and is only expected to grow. With Pride month kicking off this June (culminating in World Pride Day in NYC), brands have an exciting opportunity to thoughtfully engage with audiences. Pride kickoff is in full swing.

People Make 80% Larger Nonprofit Donations in December [INFOGRAPHIC]

Hubspot

People are already in the "giving" mood, and with many trying to get their donations in before the end of the year for tax deduction purposes, there's no better opportunity for nonprofit marketers to make sure their particular cause is top of mind. Click infographic to enlarge.).

KEO Marketing’s Sheila Kloefkorn Appointed Facilitator of Arizona Technology Council’s 2016 Marketer’s Network

KEO Marketing

Exclusive Peer-To-Peer Group of Marketers Help Each Other Solve Marketing and Sales Challenges . Kloefkorn will leverage her extensive business background to help create a successful forum in which marketing executives receive trusted advice from their peers.

How Video is Reviving Culture for Remote Employees

Vidyard

Today, 63% of workers are remote (for at least one day per week) according to The New York Times , up from 34% in 2005. ” With no commute or line-of-sight supervision, employees had time to handle personal matters and were overall more productive.

Hindsight 20/20 Series: 4. Your social business platform as a shopping mall

Biznology

Otherwise, instead of solving a problem, you are simply adding to it by fragmenting the communications framework even further. What is the real unique benefit your social platform brings to your organization that you didn’t have before it?

Content Marketing for Engineers

Industrial Marketing Today

Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” And I agree that at the end of the day, marketing to engineers is still all about communicating with people. Call it P2P (Person-to-Person) marketing if you will. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling.

New Heights for the Outreach Customer Community. Introducing: The Peak

Outreach

We’re excited to announce some big news surrounding our customer community! The purpose of the community is for Outreach customers to freely exchange tips, tricks, thoughts, and feedback, as well as pose questions about the Outreach products and business. Peer Advice.

Are Community Forums Good for Manufacturers and Industrial Companies?

Industrial Marketing Today

According to a survey done by GlobalSpec (Social Media Use in the Industrial Sector – 2011), 33% of industrial companies provide an online discussion community for customers, and 32% provide one internally for employees. s “From One Engineer to Another®” blogs.

The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

ViewPoint

I feel so strongly that nurturing needs to be a focus, I asked a panel of 11 experts to weigh in on the best lead nurturing programs (and processes) and what to expect in the coming year. First to respond was Carlos Hidalgo , CEO and Principal at ANNUITAS.