Expert insights. Personalized for you.
If you’re a B2B marketing executive, you have to fill a number of roles: Leader. You have a million and one ways to spend your budget in attempts to move the needle, one lead at a time. How do you know when to take risks and which investments will pay off? MORE
But what are modern CMOs considering as they attempt to implement effective ABM programs at scale? As part of that survey, the research sought to discover how essential ABM is to B2B marketing leaders and where they see ABM fitting into the marketing programs of tomorrow. MORE
Following the outstanding success of the Share Global Insights tour in 2018, and a record-breaking year of innovation at BrightEdge, we are delighted to announce that Share19 registration is now open. MORE
Today, 63% of workers are remote (for at least one day per week) according to The New York Times , up from 34% in 2005. ” With no commute or line-of-sight supervision, employees had time to handle personal matters and were overall more productive. MORE
Whether or not that might be the case, using cryptocurrency in B2B payments not only provides a less expensive, faster, inexpensive & more efficient alternative to cash but also safeguards the privacy of customers while executing transactions. This poses a risk to their assets. MORE
The objectives for the day were set out early on: To help CMOs solve their biggest problems. To enable CMOs to build real peer to peer relationships. To have fun. Don’t forget to keep things simple and focused on the business. MORE
We also took it a step further and focused on the four phases of time-based peer-to-peer campaigns (vs. Rolling, or year-round, campaigns are great types of campaigns in which to utilize inbound marketing tactics. This phase is all about bringing people to your campaign. MORE
This fact, according to the widely quoted recent report by Harvard Business School , "implies that Twitter resembles more of a one-way, one-to-many publishing service than a two-way, peer-to-peer communication network". MORE
Now that you’re excited to get on the crowdfunding bandwagon , you need the tools that best fit your organization or school to execute a successful online campaign. Before evaluating these or any other platforms, remember these three things to look for: Who uses the platform? MORE
Otherwise, instead of solving a problem, you are simply adding to it by fragmenting the communications framework even further. What is the real unique benefit your social platform brings to your organization that you didn’t have before it? MORE
I feel so strongly that nurturing needs to be a focus, I asked a panel of 11 experts to weigh in on the best lead nurturing programs (and processes) and what to expect in the coming year. First to respond was Carlos Hidalgo , CEO and Principal at ANNUITAS. MORE
According to Sandra Zoratti, the VP of Marketing at Ricoh, agile marketing is all speed, collaboration and taking an iterative approach to marketing. I love to create. In college, I switched my major from Marketing to Chemical Engineering so that I could solve problems. MORE
Your Message Persona, that’s the touchy feely pieces you need to really connect with your buyer and ensure your message doesn’t fall on deaf ears. Here’s a list of 40 questions to ask your target personas: Demographics: Who are you? What attracted you to your current job? MORE
No one likes to think they’re being influenced by others when they buy something or make a career choice. The truth is that you are swayed by your environment (the things you see and hear), and the people in your life (friends, family, peers—even strangers on the subway). We’re all individuals with independent thoughts, right? MORE
Do you have something in place to turn their chatter into business referrals? There are lots of ways that you can get referrals, including partner, peer-to-peer, and influencer referrals. Chances are your satisfied customers are talking about your brand right now. MORE
Conduct frequent pulse surveys, track performance of e-communications, distribute an online survey following employee meetings, and provide opportunities for employee-to-supervisor feedback. However you do it, be sure to ask for and then act on employee input, feedback and data to constantly improve employee communications. Emphasize peer-to-peer and employee-generated content. MORE
Have you ever wondered if there was a better place to grab a burger or a quicker way to get somewhere you frequent? Ten years ago, information like that wasn’t nearly as easy to come by as it is today. MORE
” In my last post, we delved a little into the topic of blockchains, those public ledgers that allow digital currencies like bitcoin and others to be sent to others as a form of payment. Transactions in a public blockchain have to be broadcast across the whole network. MORE
We are very pleased, honored, and excited to announce the launch of the new Biznology. Biznology is home to more than 3,000 articles, podcasts, newsletters and webinars focused on the latest developments in digital. MORE
We’re excited to announce some big news surrounding our customer community! The purpose of the community is for Outreach customers to freely exchange tips, tricks, thoughts, and feedback, as well as pose questions about the Outreach products and business. Peer Advice. MORE
In fact, our modern United States postal service borrows a version of Herodotus’ famous words to serve as its own unofficial motto. Like their primitive ancestor, the letter, these digital sites serve to connect people to one another without the burden of physical presence. MORE
It wasn’t long ago that sales professionals would do anything to drive as many people as possible toward a purchase and create a very unpleasant sales process while doing so. Customers aren’t going to use your product or services if they don’t trust you and the brand you represent. MORE
And it is forcing all businesses to re-think how we manage resources and take advantage of new business and social networks. In the latest installment of our Future of Networks interview series, we spoke to Jeremiah Owyang ( @ jowyang ). MORE
I happened to be looking for a solid mic to take with me on the road for interviewing marketing thought leaders for the Marketo blog and rock n roll bands for the music blog I write in my spare time (shameless plug), so this seemed like the perfect solution. MORE
In partnership with Kiite and LevelJump, that's what we're determined to find out. Even with new tools emerging – like Slack and SalesLoft – that are used to make day-to-day life for reps easier, you wonder how much time is spent inside these platforms versus on the phones. MORE
Exclusive Peer-To-Peer Group of Marketers Help Each Other Solve Marketing and Sales Challenges . Kloefkorn will leverage her extensive business background to help create a successful forum in which marketing executives receive trusted advice from their peers. MORE
Modern buyers prefer to educate themselves about potential suppliers before engaging directly with a salesperson. is superior to speaking with sales professionals. . Additionally, the average consumer is now exposed to thousands of brand messages daily. MORE
As organizations progress through their digital transformation journey, one of the areas that have the biggest potential to be revolutionized by a novel approach is Enterprise Learning. They can, and they will, for years to come. MORE
Most have to do with sales, marketing and productivity. Field events can be a critical component of your B2B marketing channel mix, especially if you’re trying to gain attention and engagement with high-demand senior decision makers. One of the best event formats we’ve seen work for the past 1-2 years is a highly-curated set of peers at a classy dinner. A lightly moderated topical discussion over dinner, drinks and peer-to-peer networking. MORE
Do you have something in place to turn their chatter into business referrals? There are lots of ways that you can get referrals, including partner, peer-to-peer, and influencer referrals. Chances are your satisfied customers are talking about your brand right now. MORE
Following the outstanding success of the Share Global Insights tour in 2018, and a record-breaking year of innovation at BrightEdge, we are delighted to announce that Share19 registration is now open. MORE
CMOs must challenge their teams to interpret and then take actionable steps toward using data to drive marketing strategies. The results of this survey led to some surprising findings about the data-driven efforts of today’s CMOs and their teams. MORE
73% of all customers point to experience as an important factor in purchasing decisions. Customers expect companies to create journeys that make them feel valued, but this relationship is not one-sided. They will make mistakes from time to time. MORE
With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. And they’re using this power to independently narrow down vendors long before they reach out to salespeople. MORE
by Dayna Rothman One of the best ways to engage your audience is by providing them with a compelling reason to share your message across social networks in a way that is natural and seamless. So how do you get your audience to engage and share? MORE
“Slowness to change usually means fear of the new.” – Philip Crosby. Change is hard for any organization or individual but there are steps you can take to ease the transition and provide confidence as people move toward the new normal. . Step 3: Peer-to-Peer Testimonials: . MORE
Most Marketers today are looking at new ways to improve brand advocacy through online crowd sourcing platforms. Prospects are expected to buy on platforms with a larger volume of reliable reviews. Participants work hard to achieve these awards, titles, likes etc. MORE
According to Forbes , LGBTQ audiences represent more than a whopping $1 trillion dollars in spending power. New research from Hornet.com and Kantar Consulting shows that this market is currently the fastest-growing market right now, and is only expected to grow. With Pride month kicking off this June (culminating in World Pride Day in NYC), brands have an exciting opportunity to thoughtfully engage with audiences. Pride kickoff is in full swing. MORE
Peer-to-peer Related Topics Marketo
OCTOBER 12, 2012
by Dayna Rothman One of the best ways to engage your audience is by providing them with a compelling reason to share your message across social networks in a way that is natural and seamless. So how do you get your audience to engage and share?
Marketo
APRIL 3, 2013
I happened to be looking for a solid mic to take with me on the road for interviewing marketing thought leaders for the Marketo blog and rock n roll bands for the music blog I write in my spare time (shameless plug), so this seemed like the perfect solution.
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Influitive
NOVEMBER 2, 2017
No one likes to think they’re being influenced by others when they buy something or make a career choice. The truth is that you are swayed by your environment (the things you see and hear), and the people in your life (friends, family, peers—even strangers on the subway). We’re all individuals with independent thoughts, right?
Influitive
AUGUST 3, 2015
With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. And they’re using this power to independently narrow down vendors long before they reach out to salespeople.
Influitive
JULY 17, 2014
If you’re a B2B marketing executive, you have to fill a number of roles: Leader. You have a million and one ways to spend your budget in attempts to move the needle, one lead at a time. How do you know when to take risks and which investments will pay off?
Ontraport
MAY 1, 2019
Do you have something in place to turn their chatter into business referrals? There are lots of ways that you can get referrals, including partner, peer-to-peer, and influencer referrals. Chances are your satisfied customers are talking about your brand right now.
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Brightedge
JULY 10, 2019
Following the outstanding success of the Share Global Insights tour in 2018, and a record-breaking year of innovation at BrightEdge, we are delighted to announce that Share19 registration is now open.
Modern Marketing
JULY 25, 2018
Have you ever wondered if there was a better place to grab a burger or a quicker way to get somewhere you frequent? Ten years ago, information like that wasn’t nearly as easy to come by as it is today.
Brightedge
JULY 10, 2019
Following the outstanding success of the Share Global Insights tour in 2018, and a record-breaking year of innovation at BrightEdge, we are delighted to announce that Share19 registration is now open.
Biznology
MARCH 19, 2019
We are very pleased, honored, and excited to announce the launch of the new Biznology. Biznology is home to more than 3,000 articles, podcasts, newsletters and webinars focused on the latest developments in digital.
Modern Marketing
OCTOBER 4, 2016
But what are modern CMOs considering as they attempt to implement effective ABM programs at scale? As part of that survey, the research sought to discover how essential ABM is to B2B marketing leaders and where they see ABM fitting into the marketing programs of tomorrow.
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BaseOne
JULY 9, 2009
This fact, according to the widely quoted recent report by Harvard Business School , "implies that Twitter resembles more of a one-way, one-to-many publishing service than a two-way, peer-to-peer communication network".
Marketing Insider Group
MARCH 19, 2013
According to Sandra Zoratti, the VP of Marketing at Ricoh, agile marketing is all speed, collaboration and taking an iterative approach to marketing. I love to create. In college, I switched my major from Marketing to Chemical Engineering so that I could solve problems.
Biznology
APRIL 26, 2018
In fact, our modern United States postal service borrows a version of Herodotus’ famous words to serve as its own unofficial motto. Like their primitive ancestor, the letter, these digital sites serve to connect people to one another without the burden of physical presence.
Modern Marketing
MAY 26, 2016
CMOs must challenge their teams to interpret and then take actionable steps toward using data to drive marketing strategies. The results of this survey led to some surprising findings about the data-driven efforts of today’s CMOs and their teams.
InsightSquared
JULY 10, 2019
“Slowness to change usually means fear of the new.” – Philip Crosby. Change is hard for any organization or individual but there are steps you can take to ease the transition and provide confidence as people move toward the new normal. . Step 3: Peer-to-Peer Testimonials: .
FunnelCake
JUNE 5, 2018
In partnership with Kiite and LevelJump, that's what we're determined to find out. Even with new tools emerging – like Slack and SalesLoft – that are used to make day-to-day life for reps easier, you wonder how much time is spent inside these platforms versus on the phones.
Heinz Marketing
FEBRUARY 4, 2018
Most have to do with sales, marketing and productivity. Field events can be a critical component of your B2B marketing channel mix, especially if you’re trying to gain attention and engagement with high-demand senior decision makers. One of the best event formats we’ve seen work for the past 1-2 years is a highly-curated set of peers at a classy dinner. A lightly moderated topical discussion over dinner, drinks and peer-to-peer networking.
Modern Marketing
MARCH 22, 2018
Most Marketers today are looking at new ways to improve brand advocacy through online crowd sourcing platforms. Prospects are expected to buy on platforms with a larger volume of reliable reviews. Participants work hard to achieve these awards, titles, likes etc.
Marketing Insider Group
JANUARY 16, 2014
And it is forcing all businesses to re-think how we manage resources and take advantage of new business and social networks. In the latest installment of our Future of Networks interview series, we spoke to Jeremiah Owyang ( @ jowyang ).
Directive Agency
DECEMBER 13, 2019
Modern buyers prefer to educate themselves about potential suppliers before engaging directly with a salesperson. is superior to speaking with sales professionals. . Additionally, the average consumer is now exposed to thousands of brand messages daily.
Hubspot
SEPTEMBER 9, 2013
Now that you’re excited to get on the crowdfunding bandwagon , you need the tools that best fit your organization or school to execute a successful online campaign. Before evaluating these or any other platforms, remember these three things to look for: Who uses the platform?
Buzz Marketing for Technology
SEPTEMBER 21, 2016
” In my last post, we delved a little into the topic of blockchains, those public ledgers that allow digital currencies like bitcoin and others to be sent to others as a form of payment. Transactions in a public blockchain have to be broadcast across the whole network.
Biznology
SEPTEMBER 16, 2015
As organizations progress through their digital transformation journey, one of the areas that have the biggest potential to be revolutionized by a novel approach is Enterprise Learning. They can, and they will, for years to come.
Vidyard
JUNE 1, 2017
Today, 63% of workers are remote (for at least one day per week) according to The New York Times , up from 34% in 2005. ” With no commute or line-of-sight supervision, employees had time to handle personal matters and were overall more productive.
Eric Mower + Associates
AUGUST 30, 2018
Conduct frequent pulse surveys, track performance of e-communications, distribute an online survey following employee meetings, and provide opportunities for employee-to-supervisor feedback. However you do it, be sure to ask for and then act on employee input, feedback and data to constantly improve employee communications. Emphasize peer-to-peer and employee-generated content.
Brickfish
OCTOBER 9, 2019
73% of all customers point to experience as an important factor in purchasing decisions. Customers expect companies to create journeys that make them feel valued, but this relationship is not one-sided. They will make mistakes from time to time.
Modern Marketing
SEPTEMBER 13, 2016
The objectives for the day were set out early on: To help CMOs solve their biggest problems. To enable CMOs to build real peer to peer relationships. To have fun. Don’t forget to keep things simple and focused on the business.
Hatchbuck
DECEMBER 17, 2019
It wasn’t long ago that sales professionals would do anything to drive as many people as possible toward a purchase and create a very unpleasant sales process while doing so. Customers aren’t going to use your product or services if they don’t trust you and the brand you represent.
Reachforce
OCTOBER 21, 2014
Your Message Persona, that’s the touchy feely pieces you need to really connect with your buyer and ensure your message doesn’t fall on deaf ears. Here’s a list of 40 questions to ask your target personas: Demographics: Who are you? What attracted you to your current job?
AcuityAds
JUNE 7, 2019
According to Forbes , LGBTQ audiences represent more than a whopping $1 trillion dollars in spending power. New research from Hornet.com and Kantar Consulting shows that this market is currently the fastest-growing market right now, and is only expected to grow. With Pride month kicking off this June (culminating in World Pride Day in NYC), brands have an exciting opportunity to thoughtfully engage with audiences. Pride kickoff is in full swing.
KEO Marketing
APRIL 19, 2016
Exclusive Peer-To-Peer Group of Marketers Help Each Other Solve Marketing and Sales Challenges . Kloefkorn will leverage her extensive business background to help create a successful forum in which marketing executives receive trusted advice from their peers.
Hubspot
SEPTEMBER 23, 2013
We also took it a step further and focused on the four phases of time-based peer-to-peer campaigns (vs. Rolling, or year-round, campaigns are great types of campaigns in which to utilize inbound marketing tactics. This phase is all about bringing people to your campaign.
Biznology
FEBRUARY 17, 2014
Otherwise, instead of solving a problem, you are simply adding to it by fragmenting the communications framework even further. What is the real unique benefit your social platform brings to your organization that you didn’t have before it?
Outreach
DECEMBER 19, 2017
We’re excited to announce some big news surrounding our customer community! The purpose of the community is for Outreach customers to freely exchange tips, tricks, thoughts, and feedback, as well as pose questions about the Outreach products and business. Peer Advice.
Valasys
JANUARY 15, 2020
Whether or not that might be the case, using cryptocurrency in B2B payments not only provides a less expensive, faster, inexpensive & more efficient alternative to cash but also safeguards the privacy of customers while executing transactions. This poses a risk to their assets.
ViewPoint
MAY 5, 2015
I feel so strongly that nurturing needs to be a focus, I asked a panel of 11 experts to weigh in on the best lead nurturing programs (and processes) and what to expect in the coming year. First to respond was Carlos Hidalgo , CEO and Principal at ANNUITAS.
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