Convince & Convert

SEPTEMBER 28, 2024

Something crazy cool is happening on the “clock app” and it’s proving that brand marketers must pay attention and be prepared. It’s that brands are going mega-viral without even trying. Let’s take a look at four brands that exploded on TikTok and, more importantly, how their marketing teams took note and took action.

Viral Marketing 158

Viral Marketing Branding Brand Identity Paid Search Agency 158

Convince & Convert

AUGUST 23, 2024

But switching up your whole brand? That’s because brand awareness, brand recognition, and brand equity are hard-won and incrementally built. Your customers might even have a strong emotional attachment to your brand (if you’re doing it right, they will). That’s hard. Why Would a Business Want to Rebrand?

Branding 155

Branding Brand Identity Lead Ranking Word of Mouth 155

Webbiquity

JULY 10, 2024

Image credit: cottonbro studio on Pexels You need a brand able to stand out among the ever-increasing levels of competition. Building this solid customer base relies on brand recognition and consumer loyalty. It’s a great way to boost engagement, increase brand loyalty, and encourage people to shop with you in the future.

Marketing & Strategy 152

Marketing & Strategy Marketing Strategy Paid Search Agency Branding 152

Act-On

DECEMBER 17, 2024

Stopping this cycle isnt always easy, but building stronger brand loyalty can help. Companies that have won consistently over the past decade have invested in their brand early and built a defensible brand, says Trevan Strean, creative director at Act-On. So brand loyalty isnt necessarily more important to B2Bs now.

Loyalty 130

Loyalty Ad Building Branding Brand Identity 130

Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. What is TikTok branded content? What kind of content do they engage with?

Branding 122

Branding Brand Identity Effectiveness Content 122

Convince & Convert

SEPTEMBER 19, 2024

On the other hand, B2B brands are busy debating which shade of grey best exemplifies excellence or writing 2000-word emails outlining 15 little-known features of their CRM tool. Can B2B marketing learn a thing or two from B2C brands? Managing both effectively is the secret to an enduring B2B brand. Let’s find out how.

Ideal Customer Profiles 142

Ideal Customer Profiles B2B Marketing Work Management Planning 142

Contently

AUGUST 16, 2024

And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. But what does LinkedIn think of the brands using its platform? What brands are leveraging LinkedIn’s audience-specific insights?

Linkedin 143

Linkedin Marketing AI Examples B2B Thought Leadership 143

Contently

OCTOBER 29, 2024

Client testimonials are a fantastic way to make use of UGC for B2B brands, especially when they can be framed in a solutions-oriented light. And there is arguably no better resource for encouraging customer-brand engagement than internal help hubs. What tools can brands use to source user-generated content effectively?

User-Generated Content 144

User-Generated Content Paid Content Generation Branding 144

Contently

SEPTEMBER 30, 2024

These evolving regulations and landmark court cases have not only impacted how platforms operate but also reshaped the strategies of brands and marketers navigating this complex landscape. The consequences of these legal battles are tangible, affecting how brands operate and manage their public image.

Social Media 157

Social Media Advertising Agencies Classified Ads Media 157

Marketing Insider Group

DECEMBER 18, 2024

Paid media advertising has become a driving force in marketing strategies, especially for brands focused on expanding visibility and reaching targeted audiences. From social media ads to pay-per-click campaigns, these strategies build brand awareness while cultivating meaningful connections with potential customers.

Paid Content 130

Paid Content Allocation Advertising Advertisements 130

Marketing Insider Group

FEBRUARY 19, 2025

If you want to stand out in todays digital world whether as an entrepreneur, creator, or industry expert you need a strong personal brand. In fact, it could be argued that anyone who doesnt have a personal brand is destined for a career of irrelevance in most industries and specialties. Think of your personal brand as a business.

Personalization 147

Personalization Ad Building Branding Brand Identity 147

Scoop.it

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. When running a professional services business, this approach will have to differ from the run-of-the-mill posts utilized by ecommerce brands. For example, check out how Academic Influence does it on its Resources page.

Marketing Budget 117

Marketing Budget Work Management Marketing Management Service 117

Sprout Social

MARCH 14, 2025

As the industry steadily gains popularity outside of Asia, more brands and creators are tapping into its potential. This article will break it all down: what live social shopping is, how it works, the latest trends and real-world brand examples. A self-hosted app gives you complete control over the branding and shopping experience.

Branding 108

Branding Brand Identity Social Media Youtube 108

Contently

OCTOBER 24, 2024

By interjecting quizzes, polls, and calculators into branded content, you’re not just presenting static information — you’re making it feel more real and relevant, prompting people to interact and connect with your brand on a deeper level. It makes your content (and ultimately your brand) more relevant to their lives.

Interactive Marketing 128

Interactive Marketing Content Marketing Branding Brand Identity 128

Sprout Social

JANUARY 15, 2025

Brands based in the USor who have a strong follower base in the USwill need to reevaluate and diversify their network strategy immediately. Before January 19, communicate which other channels you will post on, introduce new accounts (if you have any) and reassure your community they will still have a relationship with your brand on social.

Branding 123

Branding Brand Identity Allocation Work Management 123

Martech

JANUARY 3, 2025

Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. AI creates brand assets at scale, offering speed and efficiency. Think of editorial style guides and brand guidelines. AI needs time to learn a brand, just like a new marketing writer would.

Marketing AI 132

Marketing AI Ethics Branding Brand Identity 132

Navigate the Channel

MARCH 13, 2025

RELATED: 5 Ways to Improve Your Brand’s Storytelling What Is Guerrilla Marketing? Guerrilla marketing is essentially creative anarchy for brand awareness. Transform scaffolding into an unexpected branded masterpiece (paint it to resemble a LEGO set, perhaps?). Shall we dig in? The lesson? Think outside the billboard.

Word of Mouth 105

Word of Mouth Examples Branding Brand Identity 105

Oktopost

DECEMBER 16, 2024

. – Shelby Blitz, Director of Content Marketing, HiBob Shelby Blitz, Director of Content Marketing at HiBob, stops by the Radically Transparent podcast to reveal a few invaluable insights into building impactful, human-first B2B content strategies that foster real brand growth and differentiate your brand in a competitive market.

Branding 127

Branding Brand Identity B2B Differentiation 127

Webbiquity

AUGUST 20, 2024

” The impact will likely be closer to the low end of that range for most B2B websites, depending on a variety of factors from brand strength to content type and format. Build Your Brand One point I would add to the points above is that branding matters perhaps more than ever. ” That 15% figure is volatile.

Marketing AI 328

Marketing AI Traffic Marketing Attribution Organization 328

Vision Edge Marketing

SEPTEMBER 10, 2024

for SUVs, making it the favorite brand among new car buyers and placing it first among mass-market brand car owners. How much do your customers value your brand? Brand equity is another crucial metric for quantifying the value of a customer-centric value prop. As a result, Toyota has a 62.2%

Customer Satisfaction 312

Customer Satisfaction Business Loyalty Marketing Management 312

Marketing Insider Group

JULY 30, 2024

About 63% of consumers believe businesses are dishonest about how they use customer data, and 54% think brands use data to benefit themselves, not their customers. However, zero-party data is the information customers willingly and proactively share with brands. While first-party data is valuable, brands often collect it passively.

Ethics 316

Ethics Customer Satisfaction Privacy Marketing Management 316

Marketing Insider Group

AUGUST 27, 2024

However, leveraging digital tools, harnessing the power of data, and building a compelling brand identity help capture your target audience’s attention. Defining your unique selling proposition, creating a compelling brand story, and ensuring consistent visual and verbal communication establish a strong brand identity.

Paid Search Agency 312

Paid Search Agency Companies Marketing Analytics Tools Marketing & Strategy 312

Marketing Insider Group

OCTOBER 21, 2024

Is it any wonder that it’s so challenging to get your brand the recognition it deserves? And one of the most effective ways to boost your online branding is by updating your marketing processes. After all, the way consumers interact with brands keeps evolving. Are they still “on brand”? The Top XYZ for 2024”.)

Marketing & Strategy 311

Marketing & Strategy Marketing Strategy Work Management Advertising Agencies 311

The Forward Observer

JULY 19, 2024

The Smart Advertising Book: How To Deliver Advertising That Grows Your Brand by Dan White About the Book Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content.

Advertisements 275

Advertisements Advertising Buyer Personas Click Rate 275

Marketing Insider Group

JULY 15, 2024

Implementing content design improves SEO, increases conversion rates, and enhances brand perception. The result is better content marketing outcomes and brand loyalty from consumers. Creating a Better Brand Perception: Consistent and thoughtfully designed content helps establish a brand’s credibility and authority.

Design 314

Design Content Long Tail Marketing Keywords 314

Marketing Insider Group

JULY 24, 2024

Metrics like tracking website traffic and enhancing brand awareness are part of the puzzle, as they provide clarity and direction. 4) SEO Performance Over 50% of online shoppers use Google to discover new products or brands. Actively promoting your brand and maintaining a positive presence helps boost brand awareness, too.

Advertising Benchmark 301

Advertising Benchmark Content Marketing Lead Scoring Lead Ranking 301

SendX

SEPTEMBER 25, 2024

Brand marketing: Provide valuable content to your audience so they look forward to your emails and also build a brand recall. And you shouldn't create a newsletter just because other brands are creating those. You will be able to better utilize newsletters to grow your business and brand value if you understand their importance.

Newsletter 355

Newsletter Examples Design Open Rate 355

Marketing Insider Group

JANUARY 14, 2025

Social media is changing how businesses operate by giving them opportunities to connect with customers, build brand loyalty , and drive growth. Creating customized content that resonates with your audience increases engagement and brand loyalty. However, you’ll need to reach the right people to take full advantage of its impact.

Social Media 303

Social Media Media Psychographics Loyalty 303

Marketing Insider Group

NOVEMBER 21, 2024

Integrating social media into CRM systems allows brands to create easy communication across channels for a more personalized and efficient approach to customer engagement. As platforms evolve and customer behaviors change, brands that don’t incorporate social media into their CRM efforts risk missing out on valuable engagement opportunities!

Social Media 269

Social Media Work Management CRM Marketing Management 269

Marketing Insider Group

AUGUST 13, 2024

It can also elevate your brand and drive more bookings. Posting stunning photos of destinations, sharing travel tips, or running contests can increase your brand’s visibility and encourage user engagement. A well-crafted email campaign can remind past customers of your brand and attract new ones.

Paid Search Agency 314

Paid Search Agency Content Marketing Companies Planning 314