Martech
NOVEMBER 6, 2023
In the crowded B2B space, reaching your target audience is challenging. Product alone is not enough to engage and retain B2B buyers. But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers.
Marketing Insider Group
JANUARY 3, 2023
With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. Aside from increasing lead generation efforts, ensuring client satisfaction is vital to keeping your business profitable. No one likes losing customers, but it does happen.
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FunnelEnvy
DECEMBER 26, 2023
Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers. Why? A significant reason is that improving CRO creates a beneficial ripple effect. It can lower customer acquisition costs by getting more ROI from existing visitors and users. Like a rising tide, when CRO goes up, it can influence other metrics and lead to higher revenue per visitor and more customers.
Top Rank Marketing
SEPTEMBER 20, 2023
Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. and online, and as the biggest content marketing conference in the world, CMWorld annually brings together a fantastic group of top-notch professionals sharing their curiosity for future trends, marketing insight, and aspirations for elevating the industry.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
chiefmartech
JANUARY 14, 2023
I’m going to start the year with a controversial prediction: we are at the beginning of a massive wave of growth in martech. The next 7 years of expansion in our industry and profession will dwarf the past 7 years. I assume that’s a controversial claim because most people think this is going to be a rough year for the martech industry. Partly due to macroeconomic factors — small recession?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
NOVEMBER 20, 2023
Picture this: You’re at a private art showing. The curator greets you, recalling your love for impressionist art and leads you to an unseen Monet. It’s perfect. They remembered what you liked, and it shows. That feeling of being special? That’s what we’re aiming for in B2B marketing. Your inbox should be more than a drop zone for flyers.
CopyBlogger
APRIL 13, 2023
Ever wonder why some businesses meet their content marketing goals, but others don’t? Curious about why some content that seems. Continue Reading The post 10 Content Marketing Goals Worth Pursuing appeared first on Copyblogger.
Search Engine Journal
JANUARY 17, 2023
ChatGPT is trending right now, but do you know how to use it? Learn the art of making prompts and harnessing the power of AI. The post From Zero To ChatGPT Hero: How To Harness The Power Of AI In Marketing appeared first on Search Engine Journal.
Content Marketing Institute
SEPTEMBER 21, 2023
Content consumption patterns have stayed mostly the same in recent years. Content discovery hasn’t. Consider these five trends as you plan your content and strategy for 2024.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
SendX
NOVEMBER 29, 2023
Conversion rate optimization (CRO) is essential to turn people from just looking at your emails into actually doing something, like buying your product or clicking on your link. It's more than writing compelling emails and understanding your audience.
Webbiquity
MARCH 7, 2023
Long-term engagements are beneficial for consultants or agencies as well as the clients who work with them. But it takes the right mix of factors to build productive, lasting client-consultant relationships. Image credit: Amy Hirschi on Unsplash For consultants and agencies, long-term client relationships mean steady income. But more importantly, they mean you can spend more time doing what you love—delivering great results for awesome clients—and less time on business development and proposal w
Marketing Insider Group
APRIL 10, 2023
Digital marketing is table stakes for companies that want to attract and convert new customers, but nearly half of all companies ( 45% ) don’t know the ROI of their marketing strategy. Why? Largely because they don’t track the source of their website’s traffic and leads sources. This leads to a misallocation of resources and a misunderstanding of how buyers navigate the web.
Act-On
DECEMBER 8, 2023
Migrating to a new marketing automation platform can be intimidating. But it doesn’t need to be. Consider first whether you even need to perform a full migration. Changing providers offers a unique opportunity to take a look at your current programs and lists and determine what’s working, and what’s not. You might not need a full migration.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
KoMarketing Associates
MARCH 15, 2023
As B2B marketers look for more efficient ways to engage prospects, new research suggests that content marketing is growing in importance to them. Chief Marketer recently published its “2023 B2B Marketing Outlook Survey,” and statistics indicated that most B2B marketers (62%) claim content marketing produces leads with the highest return-on-investment (ROI).
Zoominfo
OCTOBER 10, 2023
The rapid adoption of modern go-to-market (GTM) is creating immense opportunity for businesses in every sector and vertical. As companies in highly competitive industries look for new vectors to drive efficient and sustained growth, they’re increasingly turning to global markets. However, while the opportunities available in overseas expansion are remarkable, so too are the challenges of working with B2B data across international borders.
NuSpark Consulting
AUGUST 8, 2023
In today’s dynamic and fast-paced marketing landscape, technological advancements have transformed the way brands and organizations approach advertising. Artificial Intelligence (AI) has emerged as a game-changer, opening doors to unprecedented efficiencies and innovative solutions. This blog post will delve into three specific areas where AI is reshaping advertising: AI in ad design, AI in TV/video design, and AI in ad copywriting.
The Point
JANUARY 12, 2023
Each year, it seems there’s one topic that dominates marketing conversation, and 2023 is no exception. In recent weeks, AI technology, and in particular tools like ChatGPT and Midjourney , have forward-thinking marketers devising entirely new approaches to their role, and others wondering if their job is about to be replaced by a machine. When I asked my agency colleagues for their B2B predictions for 2023, no prizes for guessing which topic cropped up most often.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Vision Edge Marketing
FEBRUARY 21, 2023
If you’re like many of our customers, you compete every day to find new customers, and keep and grow the value of your existing customers. Welcome to What’s Your Edge? – a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create a competitive edge for you and a superior experience for your customers.
SendX
DECEMBER 14, 2023
Email marketing for bloggers. Yep, we need to talk about it because it’s so important, and yet so many bloggers are either not doing it or are doing it the wrong way.
SendX
NOVEMBER 27, 2023
Timed popups are a specific type of popup window that appears on a webpage after a predetermined amount of time. Unlike immediate popups that appear as soon as a page loads, or action-based popups triggered by user behavior, timed popups rely on a set time delay to capture the user's attention. This delay can be calibrated to match the average time users spend on a page or tailored to appear at moments when engagement is likely to be highest.
SendX
DECEMBER 7, 2023
Email marketing is an excellent and effective process for many reasons. It gives you many opportunities to interact with your followers, who become loyal to your business because of the frequent contact. This justifies that by the end of 2023, email marketing revenue will reach 11 billion.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
SendX
NOVEMBER 17, 2023
Are you tired of receiving unwanted emails? You're not alone. According to a survey by MarketingSherpa , 69% of email recipients report emails as spam based solely on the subject line. And when it comes to unsubscribing, it's not always a smooth process.
SendX
DECEMBER 18, 2023
Sometimes, your ISP (internet service provider) will try to control the rate at which emails are sent from a particular sender or IP address. This is done to manage server loads and prevent abuse. However, it may sometimes be problematic for a sender who does a lot of outreach.
SendX
DECEMBER 13, 2023
In a world where content is king and everyone is a publisher, how do you make your voice heard? Your challenge as a publisher is twofold: creating quality content is just one part of the equation; ensuring it reaches and resonates with your audience is the other. With countless creators vying for attention, this blog dives into practical, no-nonsense email strategies tailored for publishers.
SendX
DECEMBER 6, 2023
If there's one type of email that can provide 3 benefits at once — enhance customer engagement, provide targeted information, and improve the overall customer experience — it's triggered email.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
SendX
DECEMBER 12, 2023
As an email marketer, you put a lot of effort and time into creating engaging and relevant content for your subscribers. But often, your messages end up in the Promotions tab instead of the inbox.
SendX
OCTOBER 31, 2023
Go anywhere these days and you’re bound to see someone on their mobile device. Did you know that 85% of people are checking their email on smartphones ?” From chatting with friends to exploring social media feeds, we’re all pretty much glued to our screens. It’s one of the many reasons why mobile optimization of emails is critical if you want to get ahead, or at the very least keep up with the times, in your business.
SendX
NOVEMBER 16, 2023
Are you looking to refine your current marketing strategy? These suggestions will give your email campaigns the clarity and direction they deserve.
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