KoMarketing Associates

APRIL 5, 2023

As marketers look for ways to leverage content and bolster their return-on-investment (ROI), new research suggests that creating a documented strategy and allocating more budget toward this initiative can help. In contrast, only 52% of content marketers who say that they are “unsuccessful” have a strategy in place.

Content Marketing 203

Content Marketing Marketing Strategy Content B2B Marketing 203

Marketing Insider Group

OCTOBER 25, 2022

Inbound marketing might be your next best step while marketing your B2B company. With inbound marketing, you can attract potential customers who are already interested in your product or services. Simply put, inbound marketing is creating content that your customers care about and letting them find you.

Inbound Marketing 298

Inbound Marketing B2B Marketing Marketing Strategy Buyer Personas 298

KoMarketing Associates

APRIL 27, 2022

As marketers continue to take on tasks ranging from content creation to demand generation, new research suggests that those who document their strategies along the way are more likely to see success. Having your marketing strategy documented is critical to success,” wrote the authors of the report.

Marketing Strategy 264

Marketing Strategy Marketing Marketing Report Custom Publishing 264

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach.

B2B Marketing 185

B2B Marketing Marketing Strategy B2B Marketing 185

Marketing Insider Group

JULY 6, 2020

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Content marketing. Quick Takeaways. Quick Takeaways.

Marketing Strategy 363

Marketing Strategy Linkedin Marketing User-Generated Content 363

Marketing Insider Group

SEPTEMBER 26, 2022

It’s a tough road ahead, but you know your market like the back of your hand. You need to adopt a solid content marketing strategy to maximize the eyes on your product. Using a long-term solution like content marketing in tandem with traditional advertising puts you ahead of the competition that isn’t.

Content Marketing 245

Content Marketing Marketing Strategy Content Product 245

KoMarketing Associates

JANUARY 11, 2023

Many marketing and sales teams have made alignment a priority to achieve their account-based marketing (ABM) strategy goals. About 23% stated that they have an unclear ABM strategy, and the same percentage said that they still find it difficult to measure ABM success.

Account Based Marketing 222

Account Based Marketing Marketing Strategy ABM B2B Sales 222

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Today, we’re covering several key strategies these four brands have been using for years.

Marketing Strategy 362

Marketing Strategy Product Marketing Marketing Funnels 362

KoMarketing Associates

MAY 25, 2022

However, just 38% of respondents claim that they have completely defined goals and strategies for digital CX. Personalized Marketing Content and the Customer Experience. As more marketers begin to focus on personalization to create a more memorable customer experience, previous research suggests that many are starting with content.

Marketing Strategy 252

Marketing Strategy Marketing Report Marketing B2B Marketing 252

KoMarketing Associates

AUGUST 9, 2022

It’s becoming more important than ever before for marketers to connect with customers and prospects across multiple channels. However, new research indicates that many are failing to achieve the objectives associated with utilizing existing multi-channel strategies. Balancing Paid and Unpaid Marketing Channel Investments.

Multi-Channel 242

Multi-Channel Marketing Strategy Marketing Report Advertising Channels 242

KoMarketing Associates

MAY 10, 2022

Even though marketers are expected to deliver on a number of objectives across their organization, new research suggests that many still lack control over their own strategy and budget. The majority of respondents (52%) stated that their budget is not tied to their strategy. Investing in Digital Marketing Initiatives.

Marketing Strategy 258

Marketing Strategy Marketing Report Marketing CMO 258

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. One area companies often neglect to invest in is customer marketing. And many modern marketers know this. But if you’re just learning about customer marketing, we’re here to help you understand the far-reaching benefits it can provide.

Trust Marketing 300

Trust Marketing Marketing Strategy WOM Ad Building 300

Marketing Insider Group

FEBRUARY 3, 2022

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. Aligns your team to the business goals marketing can solve (more revenue).

Marketing Strategy 272

Marketing Strategy Marketing Banner Ads Social Marketing 272

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands. The Importance of Email Personalization in Marketing. Guest post by Jerusha Carolin. Customer review email.

Email Marketing 301

Email Marketing Marketing Strategy Personalization Psychographics 301

Contently

MARCH 9, 2023

For content marketers, GA4 offers more detailed data on the user’s journey across apps and websites and, using machine learning, GA4 can predict how users will behave. With that said, let’s explore two of GA4’s standout features and three tips for content marketing teams to capitalize on.

Content Marketing 150

Content Marketing Marketing Strategy Content Marketing 150

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Guest post by Sumeet Anand.

B2B Marketing 250

B2B Marketing Marketing Strategy B2B Account Based Marketing 250

Vision Edge Marketing

SEPTEMBER 13, 2022

It is our general belief that an organization’s long-term growth is best achieved by pursuing a strategy rather than simply following whatever opportunities arise. To achieve their vision and planned business outcomes, many of our customers employ a combination of target market strategies. That’s the focus of this article.

Verticals 228

Verticals Marketing Strategy Marketing Segmentation 228

Marketing Insider Group

NOVEMBER 17, 2020

Content marketing is a contact sport. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. A fruitful content marketing return for your organization requires both strategy and execution.

Content Marketing 358

Content Marketing Marketing Strategy Content Marketing 358

Marketing Insider Group

JULY 27, 2020

These days, there is a huge number of activities that go into the average multichannel marketing strategy and budget. This is what marketing attribution can help you to figure out. And few marketers have it completely figured out. And few marketers have it completely figured out. What Is Marketing Attribution?

Marketing Strategy 310

Marketing Strategy Multi-Touch Attribution Marketing Multi-Channel 310

Contently

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. And brands noticed.

Marketing Strategy 149

Marketing Strategy Video Marketing Content User-Generated Content 149

Marketing Insider Group

JANUARY 4, 2021

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Growth marketing strategies are not cookie cutter. Commit to Content Marketing.

Marketing Strategy 350

Marketing Strategy Growth Marketing Marketing SEO 350

Marketing Insider Group

DECEMBER 8, 2021

Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. This is not another prediction piece boasting the top 99 content marketing trends to look out for in 2022. Below are 3 marketing strategies that should be prioritized in 2022. 2022 is right around the corner.

Marketing Strategy 298

Marketing Strategy Brand Identity Branding B2B Marketing 298

Spiralytics

JANUARY 19, 2023

Search engine optimization (SEO) is an integral part of your marketing. So, it’s no surprise businesses are always searching for ways to improve their SEO strategies. Adding conversational marketing to the mix is one of the less-talked-about ways to elevate your search optimization. But what is conversational marketing?

Marketing Strategy 160

Marketing Strategy SEO Conversion Search Marketing 160

Launch Marketing

APRIL 26, 2023

What does it take to get a product from ideation to market saturation? The answer is a well-defined B2B product launch marketing strategy. Align Marketing and Business Goals Goal setting may seem very basic, but it is a critical part of any strategy. Goals guide all decisions made to help reach them.

B2B Marketing 88

B2B Marketing Marketing Strategy B2B Marketing 88

Zoominfo

MARCH 5, 2021

Creating B2B marketing content is a significant investment of time and money. That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy? A content marketing strategy is your action plan to attract prospects to your brand and convert them into customers using marketing content.

Content Marketing 257

Content Marketing Marketing Strategy Content B2B Sales 257

Contently

MAY 2, 2023

Every content marketer has heard the saying: “Content is king!” ” In fact, all great marketing leaders know that producing great campaigns starts with compelling content. Content marketers are asked to serve nearly every department in the business. The problem? So how do they do it?

Content Marketing 109

Content Marketing Marketing Strategy Content Marketing 109

Marketing Insider Group

NOVEMBER 18, 2020

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.”. Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies.

B2B Marketing 353

B2B Marketing Marketing Strategy B2B Account Based Marketing 353

Webbiquity

DECEMBER 20, 2021

Business to business (B2B) marketing differs from consumer (B2C) marketing in several important ways. B2B marketing requires a unique, sometimes unusual, approach to effectively target buying groups within companies. Here are five strategies to make your brand stand out. Sure, it’s old-school marketing.

B2B Marketing 257

B2B Marketing Marketing Strategy B2B Creativity 257

ClearVoice

APRIL 14, 2023

Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in 2023. Content marketers can establish KPIs to measure the effectiveness of their content marketing strategy.

Content Marketing 103

Content Marketing Marketing Strategy Content Marketing 103

SmartBug Media

APRIL 10, 2023

SMS marketing is equally effective and engaging—and brands are taking note. More and more companies are embracing SMS marketing to engage with customers where they’re already most active. At least 70 percent of consumers subscribed to SMS marketing in 2022, and that number is already on the rise this year.

SMS 83

SMS Marketing Strategy Marketing Email Marketing 83