Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. The problem is that you can’t use the same marketing strategy over and over again like a generic template.

Marketing & Strategy 287

Marketing & Strategy Marketing Strategy Work Management Product 287

Marketing Insider Group

NOVEMBER 6, 2023

If your nonprofit is ready to start advertising online , you’ll first need the resources to power your marketing strategy. But your nonprofit will have to go above and beyond its existing marketing strategy to make the most of Google’s grant. With that in mind, let’s begin.

Paid Search Agency 295

Paid Search Agency Marketing & Strategy Marketing Strategy Ads 295

Marketing Insider Group

JANUARY 3, 2023

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. Here are key customer retention strategies your business should consider for 2023. No one likes losing customers, but it does happen.

Marketing & Strategy 359

Marketing & Strategy Marketing Strategy B2B Marketing Customer Satisfaction 359

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 Guest post by Nina Petrov.

Webinar Metrics 314

Webinar Metrics Demand Work Management Video Marketing 314

Marketing Insider Group

OCTOBER 16, 2024

In fact, Impact Marketing and Public Relations estimates it takes at least six touchpoints to make a sale — and those touchpoints tend to take a criss-cross journey across diverse digital sites. With this in mind, marketers have developed cross-channel marketing strategies.

Advertising Channels 154

Advertising Channels Marketing & Strategy Marketing Strategy Planning 154

Webbiquity

AUGUST 3, 2024

Effective digital marketing requires getting in front of your target audience wherever they hang out online. If your target market is millennial and Gen Z men, you’ll devote more resources to Reddit. SEO Audits and Reporting Conducting SEO audits is a critical step in evaluating the performance of an SEO strategy.

SEO 165

SEO Marketing & Strategy Marketing Strategy Paid Search Agency 165

BOP Design

OCTOBER 16, 2024

We know how frustrating it is to see that horizontal line day after day, even though you’re pouring time and resources into your B2B marketing efforts. The thing is, The post B2B Marketing Strategies that Convert appeared first on Bop Design.

B2B Marketing 85

B2B Marketing Marketing & Strategy Marketing Strategy B2B 85

Kaon

JULY 20, 2022

Think you don’t need a digital marketing strategy for an in-person trade show? A Gen Z marketer shares her B2B trade show experience and recommendations for better customer engagement.

Trade Show 325

Trade Show Marketing & Strategy Marketing Strategy Generation 325

Webbiquity

MAY 30, 2023

2023 looks like a tough year for marketing budgets. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. 1) B2B marketers are faring (a little) better than B2C.

Marketing Budget 282

Marketing Budget Marketing Budget Creation Top of Funnel Marketing & Strategy 282

Webbiquity

JULY 10, 2024

For consumer packaged goods (CPG) marketers, it’s no longer sufficient to create a product that simply “does the job.” This is shopper marketing. Why is it so important to understand shopper marketing? This is why shopper marketing strategies are so important. Contributed post.

Marketing & Strategy 145

Marketing & Strategy Marketing Strategy Paid Search Agency Branding 145

Marketing Insider Group

JULY 6, 2020

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Content marketing. Quick Takeaways. Quick Takeaways.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Guest post by Natasha Lane.

Top of Funnel 314

Top of Funnel Marketing & Strategy Marketing Strategy Planning 314

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

Marketing Automation Services 165

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 165

Marketing Insider Group

JUNE 17, 2024

That means it’s the perfect time to integrate connected TV advertising into your company’s broader marketing strategy. From a marketing standpoint, CTV advertising offers benefits that make it an attractive addition to any brand’s marketing approach. When all ads have been presented, the OTT content resumes.

Marketing Budget 168

Marketing Budget Advertisements Advertising Marketing & Strategy 168

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Today, we’re covering several key strategies these four brands have been using for years.

Marketing & Strategy 363

Marketing & Strategy Marketing Strategy Product Top of Funnel 363

Stevens & Tate

OCTOBER 17, 2024

AI is no longer an emerging trend—it’s a core component of advanced AI marketing strategy. Think of your AIQ (Artificial Intelligence Quotient) as a measure of how effectively you incorporate AI into your marketing efforts. These strategies will guide you on your journey! Key AI Marketing Strategies 1.

Marketing AI 84

Marketing AI Marketing & Strategy Marketing Strategy Paid Search Agency 84

Exo B2B

OCTOBER 14, 2024

There are many links to be made between marketing strategy and business strategy. When we talk about the success of a product in the marketplace, it’s easy to think immediately of marketing actions: advertising, promotions, public relations and so on. Identify relevant market segments.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Marketing Management Planning 52

Optinmonster

SEPTEMBER 27, 2024

Are you looking to streamline your online store’s marketing and boost sales? eCommerce marketing automation is the key. Here at OptinMonster, we’ve spent over 10 years helping small businesses automate their onsite marketing. In this guide, I’ll share 5 of the best strategies for ecommerce marketing automation.

Marketing Automation Services 91

Marketing Automation Services eCommerce Marketing Automation Automation 91

Contently

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. And brands noticed.

Top of Funnel 198

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 198

Industrial Marketing Today

MARCH 23, 2023

Manufacturers have unique marketing challenges that other businesses don’t face. As a result, they must develop innovative manufacturing marketing strategies to reach their target audience to succeed. This blog post will discuss six innovative marketing strategies that manufacturing companies can use.

Marketing & Strategy 150

Marketing & Strategy Marketing Strategy Paid Search Agency Marketing 150

Contently

SEPTEMBER 11, 2024

Visual marketing design trends are evolving more rapidly than ever, thanks to a highly interconnected media culture that provides nearly instant feedback. Staying on top of the latest visual marketing design trends is essential for building an enduring brand, telling engaging stories , and emotionally connecting with customers.

Marketing AI 78

Marketing AI Design Trends Marketing & Strategy 78

Vision6

AUGUST 1, 2024

For marketers and business owners, expanding their reach is essential for success. Let’s dive into the top 5 strategies that will empower you to thrive in business and amplify marketing impact—all without stretching your budget. It’s packed with marketing insights you can implement almost instantly.

Marketing & Strategy 105

Marketing & Strategy Marketing Strategy Planning Small Business Marketing 105

Industrial Marketing Today

SEPTEMBER 5, 2023

I’m sure you’ve heard marketing consultants like me talk about the importance of creating a marketing strategy and then following a plan for success. But what exactly is the difference between an industrial marketing strategy and a plan? I can assure you they are not just consulting jargon.

Planning 132

Planning Marketing & Strategy Marketing Strategy Consulting 132

SmartBrief - Marketing

FEBRUARY 20, 2024

This emphasizes the importance of adopting mobile-first marketing strategies. Let’s explore why mobile-first strategies are crucial for success in a highly competitive market and then dive into the mobile-first marketing strategies themselves.

Mobile Marketing 121

Mobile Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 121

Sprout Social

SEPTEMBER 24, 2024

Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. Without a clear strategy when partnering with creators and influencers, you risk losing time, opportunity and resources. That’s where this flexible seven-week influencer marketing plan comes in.

Template 69

Template Marketing & Strategy Marketing Strategy Planning 69

Top Rank Marketing

JULY 10, 2024

B2B video marketing has emerged as a powerful strategy for engaging with business decision makers and driving business growth. By incorporating video into your B2B marketing strategy, you can effectively communicate your brand message, nurture leads, and establish your company as an industry expert.

Webinar Metrics 102

Webinar Metrics B2B Marketing B2B Thought Leadership Marketing & Strategy 102

Contently

MAY 2, 2023

Every content marketer has heard the saying: “Content is king!” ” In fact, all great marketing leaders know that producing great campaigns starts with compelling content. Content marketers are asked to serve nearly every department in the business. The problem? So how do they do it?

Enterprise Management 178

Enterprise Management Marketing & Strategy Work Management Marketing Strategy 178

Contently

FEBRUARY 28, 2023

So how do podcasts fit into your content marketing strategy? The Power of Content Marketing & a Great Podcast As content marketing continues to evolve and adapt to changing consumer behaviors, it’s essential to stay ahead of the curve and explore new ways of reaching and engaging with your audience.

Marketing & Strategy 195

Marketing & Strategy Marketing Strategy Content Marketing B2B Thought Leadership 195

CMSWire

OCTOBER 1, 2024

A successful product marketing strategy balances execution, cross-functional collaboration and strategic insights. Continue reading.

Marketing & Strategy 91

Marketing & Strategy Product Marketing Strategy Marketing 91

Spiralytics

JANUARY 19, 2023

Search engine optimization (SEO) is an integral part of your marketing. So, it’s no surprise businesses are always searching for ways to improve their SEO strategies. Adding conversational marketing to the mix is one of the less-talked-about ways to elevate your search optimization. But what is conversational marketing?

SEO 171

SEO Conversion Marketing & Strategy Marketing Strategy 171