Tue.Apr 23, 2024

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How to Maximize ROI with Email Marketing for B2B

Webbiquity

Guest post by Eduard Klein. In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 175
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Best Earth Day ads of the decade

illumin

Earth Day is back and this year advertisers are rallying to create more inspiring ads that bring some critical action. Taking action is an important part of an effective Earth Day campaign, as it is for any purpose-based set of ads. Inevitably, some advertisers miss the mark with their eco-advertising, creating ads with good messaging but little substance.

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What Do Customer Experience Teams Actually Look Like?

CMSWire

Most would agree that CX should be a primary focus but what do customer experience teams and leaders that support these initiatives look like? Continue reading.

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What is predictive analytics?

Martech

Predictive analytics is the use of data and modeling to predict the likelihood of future outcomes based on the historical record. Machine learning algorithms can be used to analyze large quantities of data and predict outcomes at speed. Predictive analytics can be used in almost any field, from climate change to sports. In marketing, they are typically used to predict things like customer behavior, propensity to convert, propensity to churn and campaign performance.

Analytics 101
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to Find and Use Competitor Keywords

Ahrefs

Knowing your competitors’ keywords is the easiest form of keyword research. If your competitors rank for or target particular keywords, it might be worth it for you to target them, too.

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How True Classic uses post-purchase experiences to increase revenue

Martech

Consumers inundated with marketing messages are receptive when the message is about a high-priority item they’ve purchased. U.S. apparel brand True Classic has leveraged this to improve customer satisfaction and increase revenue. The company discovered this when they began sending messages to customers post-purchase with accurate shipping and delivery details.

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Google Privacy Sandbox and What Brands Need to Know

CMSWire

How Google Privacy Sandbox is a privacy-first alternative, and how it fits into the future of cookieless marketing and advertising. Continue reading.

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3 considerations before leaving your martech vendor

Martech

Have you sensed that your martech solution or vendor is losing interest? Or do you have concerns that recent updates might indicate a change in strategy that could threaten your own interests? Marketers understand that not all of their relationships are perfect. Team members might talk the talk but not walk the walk. Affiliates may overpromise but underdeliver.

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Google Delays Third-Party Cookie Deprecation Until Likely 2025

CMSWire

Once again, the search giant has called off third-party cookies tracking deprecation. Looking like 2025 at the moment. Continue reading.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Adobe adds AI tools to Photoshop powered by updated Firefly Image 3

Martech

Adobe released Firefly Image 3, the third generation of its AI-powered image generator, on Tuesday. The company claims this model understands prompts better, can provide greater detail and has “better lighting, positioning, attention to detail [and] advancements to text display.” What it is. Adobe Firefly is a generative AI tool for creating and modifying images, illustrations, and fonts.

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The CMO Isn’t Dead: Mastering the Skills of the Modern Marketing Leader

Content Standard

Across industries and business models, marketing is essential to surviving and thriving. So why the recent flurry of headlines pronouncing the death of the CMO? As usual, the truth is more nuanced than the headlines suggest. In reality, the CMO role is evolving, as it should , and companies are restructuring, as they do. But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital.

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3 marketing motions successful B2B software companies do differently than peers

Sword and the Script | B2B

Study by Bain and Google finds that high-performing B2B software companies conduct marketing experiments, think about marketing measurement more and have brought more of martech skills back in-house There are a lot of things high-growth B2B technology companies do differently with respect to marketing than their peers: they have officers on their board of directors with marketing experience ; they respect their prospects’ time with clear, concise language; they create genuine thought leadership

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How to adapt your marketing for the new era of data analytics by Salesforce

Martech

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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5 Trends for the Future of Digital Experience Platforms

CMSWire

Some of the key DXP takeaways from Kentico Partner Day and the industry at large. Continue reading.

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Light Years Ahead: Advanced Demand Generation Features That Set the Bar High

PureB2B

The post Light Years Ahead: Advanced Demand Generation Features That Set the Bar High appeared first on DemandScience.

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Manufacturing Lead Generation: 5 Strategies to Power Your Sales Pipeline

Tiecas

Manufacturing lead generation is a perennial top priority for most manufacturers. To thrive, these companies must consistently attract qualified leads to fuel their sales pipelines. However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Some of these challenges include: Limited pool of qualified prospects: The manufacturing niche often targets specialized buyers and decision-makers.

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Aligning Marketing Strategies with Private Equity Investment Goals

SmartBug Media

No two marketing strategies are the same—that’s just Marketing 101 info we all know. However, in the fast-paced, laser-focused, and revenue-maximizing world of private equity investment firms, marketing teams need to understand the distinct drivers and objectives that shape how these organizations operate. Without doing so, marketing teams can quickly find their work out of tune with the firm’s overall goals and initiatives.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Pest Control Lead Generation Strategies To Help Your Growth

Go Beyond SEO

Welcome to our comprehensive guide on effective pest control lead generation strategies. As the industry continues to evolve, it’s crucial to stay ahead of the competition and implement innovative techniques to generate quality leads for your business. In this article, we will explore the key strategies that can help you maximize your reach and attract potential customers who are in need of pest control services.

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How Sales Teams Can Use Intent Data To Improve Their Sales Prospecting

NetLine

Technology and data—specifically buyer-level intent data —take a lot of the guesswork out of sales prospecting, making it more precise. Still, there are plenty of questions surrounding intent data. How can intent data help sales teams identify high-potential prospects more effectively? While there may be plenty of questions, only one is asked more often than others: How can our Sales team use it effectively?

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Trade Show Booth Ideas to Create a Memorable Experience

SmartBug Media

Trade shows are a pinnacle event for marketing leaders. They offer a prime opportunity to showcase your brand, engage with high-value prospects, and secure leads that fuel your sales pipeline. However, with so much competition pulling for attendee attention, a standard booth simply won't cut it. In this article, we will highlight creative trade show booth ideas designed to stop attendees in their tracks and turn fleeting interactions into meaningful connections.

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Mastering Customer Insights Through Data Segmentation

CMSWire

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Continue reading.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Digital Audio Advertising: Everything You Need to Know

Digilant

In today’s screen-obsessed world, digital audio isn’t always at the forefront of marketing conversations—but it should be. The amount of time that U.S. adults are spending with digital audio has been growing for years. In fact, in 2024 , the average daily time spent with digital audio in the U.S. will be 1 hour and 45 minutes —a full 15 minutes more than in 2020.

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Artificial Intelligence Explained for the Modern Marketer

US Data Corporation

Artificial Intelligence (AI) has transitioned from the realms of sci-fi to an integral part of our daily lives and business operations. AI is reshaping industries across the globe. Standing among the industries most influenced by AI is marketing. Marketing has experienced a profound transformation in regards to strategies and execution methods. We'll delve into the origin of AI, its’ workings, applications, and particularly the impact of AI on marketing.

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Watkins Wellness partners with Televerde to provide opportunities for incarcerated women

Televerde

Previously Published on Spa Retailer Watkins Wellness, a renowned name in the hot tub industry, is forging an alliance to create career opportunities. Since 2014, Watkins has worked with Televerde , a multinational sales and marketing company, to provide incarcerated women with job training opportunities. Televerde was founded in 1994 when Ron Bell, inspired after working with incarcerated women in Arizona through an Episcopalian ministries program, had the idea to teach sales and marketing skil

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Machine Learning Explored and Explained

US Data Corporation

Machine learning (ML) has emerged as a pivotal technology, reshaping industries, including marketing, by providing insights into large volumes of data and automating complex processes. Marketing, with its reliance on understanding and influencing consumer behavior, has been particularly impacted by machine learning, allowing marketers to create more personalized, efficient, and impactful marketing campaigns.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Stop Guessing, Start Growing: Win By Proving Content Marketing ROI

PathFactory

Are you getting the most out of your B2B content? B2B marketing teams invest in content to grow audience engagement, nurture, build brand awareness, and drive sales. But there’s a catch: creating content is only one piece of the puzzle. Getting buyers to actually engage with your content requires B2B marketers to deliver the right content, to the right buyer, at the right time.

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Empowering Formerly Incarcerated Women: Televerde Foundation’s Mission to Support Second Chances

Televerde

Unlock the power of second chances! Dive into this captivating interview with Michelle Cirocco from the Televerde Foundation. Discover their mission to empower formerly incarcerated women for success. Watch now! The post Empowering Formerly Incarcerated Women: Televerde Foundation’s Mission to Support Second Chances appeared first on Televerde.

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8 Problems Revenue Orchestration Platforms Solve for B2B Sales

LeanData

Done right, revenue orchestration can streamline processes, automate manual tasks, create a better customer experience, and so much more. The post 8 Problems Revenue Orchestration Platforms Solve for B2B Sales appeared first on LeanData.