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Why Building a Trusted Community Outshines Reliance on Intent Signals in B2B Marketing

Oktopost

In B2B marketing, investing in the ability to identify intent signals has become a popular strategy for capturing early interest from target accounts and steering prospects through the buying journey. Yet, I would like to debate the actual value of intent signals actual value and effectiveness.

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Use Intent Signals for Greater Sales Success

Lusha

Intent signals for salespeople are like headlights for a car. Contact sales Signup field for the lusha app - please enter your work email Start for free Signup field for the lusha app - please enter your work email Start for free What Are Intent Signals? Intent signals are only the beginning of the “intent value chain.”

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Not All B2B Intent Signals Are Created Equal

PathFactory

All this information results in intent signals, or data points that reveal a known or unknown buyer’s interest in your product or brand. Gartner research shows that “by the end of 2022, more than 70% of B2B marketers will use third-party intent data to target prospects or engage groups of buyers in selected accounts”.

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How to Use Intent Signals: 4 B2B Marketing Tips

Leadspace

And it’s all thanks to intent signals. Let’s take a closer look at what intent signals are. What Are Intent Signals? Intent signals, or intent data , are indicators that identify accounts who are actively researching your line of products on the web. Not exactly.

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Intent Signal Data 101

Intent signal data can help. But there are many intent signal data options and many confusing terms used to describe them. That means B2B marketers miss out on 85% of a buyer’s journey! How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions?

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How to Use Intent Signals: 4 B2B Marketing Tips

Leadspace

And it’s all thanks to intent signals. Let’s take a closer look at what intent signals are. What Are Intent Signals? Intent signals, or intent data , are indicators that identify accounts who are actively researching your line of products on the web. .

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Anatomy of a Buyer Intent Signal

Aberdeen

The accuracy of buyer intent data depends upon an accurate interpretation of an intent signal. Intent signals are given off by a prospective buyer’s behavior during their web-based research. The anatomy of these signals, however, is often vaguely interpreted and unreliable. Signal Keywords.

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Contact vs. Company Intent Signal Data

Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. Intent signal data is a great way to up your marketing game. To learn more about it, get the infographic!

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Aggregage Intent Signal Service

Aggregage Intent Signal Service allows you to reach more active buyers sooner! View companies and titles signaling intent. Download the Aggregage Intent Signal Service overview to learn more. Get leads for specific in-market buyers. Influence active buyers earlier in their journey.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals.

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Maximize Your B2B Lead Generation Results!

B2B Lead Gen Experts: Get consistent success from our content syndication, webinar, intent signal and online advertising programs. Comprehensive Reach: Quickly target buyers across a range of industries, including financial services, healthcare, pro services, supply chain, technology and more.