KoMarketing Associates

FEBRUARY 17, 2022

Similarly, intent signals are poised to become an even bigger part of demand gen strategies as organizations refine their focus on personalization and tailored content for accounts.”. “Though marketing automation isn’t new, it’s clear that marketers are still viewing it as something to test out,” wrote the authors of the report.

Demand Generation 258

Demand Generation Marketing Automation Services Marketing Automation Demand 258

Aberdeen

JANUARY 28, 2019

In a Mintigo blog post , Chughtai explores the ubiquity of AI, the winning power of human + artificial intelligence, and the potential for B2B organizations to use data to drive revenue, particularly by using AI to decipher buyer intent signals. is the key to taking a buyer intent signal all the way to a converted, satisfied client.

Intent Signal 40

Intent Signal Marketing AI Buyer Intent Ideal Customer Profiles 40

Aberdeen

FEBRUARY 22, 2019

And just as the scientists who created DeepSqueak aim to add contextual behavioral information to research involving these small mammals, Aberdeen’s insights into the behavioral patterns of prospective buyers who have emitted purchase intent signals will add a key layer of visibility and context to marketing and sales operations.

Intent Signal 40

Intent Signal Intent Intent Data Purchase Intent 40

Zoominfo

MAY 31, 2023

The difference-maker is looking beyond the firmographic data that describes an ideal prospect, and leaning into tell-tale buying signals: website visits, intent topics, job changes, new funding round alerts, and executive changes. You cannot waste precious ad dollars on accounts that aren’t going to respond or convert anytime soon.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profiles Intent Marketing Analytics Tools 130

Zoominfo

JANUARY 11, 2021

I know, it seems crazy in this day and age of automation and intent signals (which can also give you a good idea of what people are searching for and the questions they’re asking), but engaging in conversation and connecting with people is the key to understanding what they actually want. Use Intent Signals.

Intent Signal 277

Intent Signal Zoominfo B2B Marketing Analytics Tools 277

KoMarketing Associates

MARCH 8, 2022

On top of launching marketing automation, marketers will be focusing on social analytics (32%), account-based marketing (32%), and intent/signal data (31%) throughout the year. However, the majority (39%) claim that they intend to use marketing automation at some point this year to accelerate their demand generation strategies.

Marketing Automation 270

Marketing Automation Automation Intent Signal Demand Generation 270

Zoominfo

JANUARY 11, 2021

I know, it seems crazy in this day and age of automation and intent signals (which can also give you a good idea of what people are searching for and the questions they’re asking), but engaging in conversation and connecting with people is the key to understanding what they actually want. Use Intent Signals.

Intent Signal 246

Intent Signal Zoominfo B2B Marketing Analytics Tools 246

KoMarketing Associates

MAY 3, 2023

The majority of respondents (42%) claimed that simply creating a strategy to use intent data was their top challenge, followed by measuring the impact of intent data (35%). Other challenges include converting data to insights efficiently (33%) and verifying the validity of intent signals/insights (28%).

Intent Data 177

Intent Data Marketing Analytics Tools Marketing Report Intent 177

Zoominfo

AUGUST 1, 2023

Unlock Insights with ZoomInfo Intent Whether you work in cybersecurity, law, PR, HR or finance, ZoomInfo has valuable intent data that can help your company go to market more effectively. Armed with our intent signals, you can reach out to prospects right when they need you — and before your competitors.

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

Zoominfo

OCTOBER 15, 2020

By bringing together our subject matter experts in data collection, natural language processing, and data science we had greatly improved the strength and confidence of our intent signals while also reducing noise. Streaming Intent by ZoomInfo and Clickagy. Focus on Data Privacy.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Heinz Marketing

MARCH 31, 2024

By leveraging advanced analytics and machine learning algorithms, Koala identifies critical signals that indicate an account’s intent to purchase a product or service. Benefits Galore Precision Targeting: Koala enables marketers and sales teams to target accounts accurately.

Intent Signal 62

Intent Signal Marketing Automation Services Customer Satisfaction Intent Data 62

Smashmouth Marketing

DECEMBER 17, 2021

Highlights From This Episode: What is intent data. Examples of intent signals. Tracking and collecting intent data. How to use intent data in lead generation campaigns. Plus, provide the most relevant content to address their pain points and guide their decision-making process.

Intent Data 185

Intent Data Lead Ranking Lead Scoring Intent 185

Only B2B

AUGUST 21, 2023

The Role of Intent Signals in Targeted Outreach Intent signals act as guideposts in the digital wilderness, directing sales and marketing teams toward prospects who are actively seeking solutions. Identifying Real-Time Purchase Intent Intent data is most powerful when it’s captured in real-time.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Zoominfo

SEPTEMBER 22, 2023

We’ve found through internal research — and validated with sellers and marketers — that champions moving to new companies are among the very best intent signals. They leverage intent signals, enabling your team to reach out to the most promising companies and individuals. The best intent data powers the best GTM teams.

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

Martech

OCTOBER 11, 2023

Learn more by registering and attending “Maximize Intent Signals and Win Customer Loyalty with Cross-Channel Strategies,” presented by Cordial. Learn how every click, keyword and channel alignment is a step closer to conquering your customers’ loyalty. Click here to view more MarTech webinars.

Loyalty 114

Loyalty Webinar Metrics Advertising Channels Intent Signal 114

Zoominfo

MAY 23, 2023

There are four key approaches sales teams should consider when seeking to implement intent data: ongoing account prioritization, customizing talk tracks, identifying upsell opportunities, and understanding market trends. Let’s say we set up an intent signal for “ZoomInfo.”

Intent Data 130

Intent Data Work Management Intent Marketing Management 130

Only B2B

FEBRUARY 28, 2024

Prioritize Leads Based on Intent Signals: By analyzing the strength of a prospect’s intent signals (e.g., Analyzes vast topics: Aligns these signals with over 12,000 industry topics, providing a comprehensive picture. frequency of website visits, type of content downloaded), you can prioritize your outreach.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

NetLine

APRIL 11, 2024

YOY—a clear sign that high-quality, gated content remains a critical tool in the marketer’s arsenal for capturing first-party intent signals. By leveraging our extensive buyer-level intent insights, we’ve identified that, despite economic uncertainties, the propensity for B2B purchases remains strong. YOY increase.

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

HG Data

AUGUST 8, 2023

In this step-by-step video, Maria Hernandez-Venegas, Product Marketing Manager, demonstrates how Functional Area Intelligence adds to the HG Platform’s multi-layered Technology Intelligence approach with location and department data added to existing insights on IT spend, technology installations, cloud usage, intent signals, and … The post HG (..)

Intent Signal 98

Intent Signal Intent Video Marketing Spending 98

Zoominfo

SEPTEMBER 20, 2021

Engage Existing Customers Using Intent Signal Data Buyer engagement does not end when a buyer signs their contract. The intent signal data also provides upsell and cross-sell opportunities. Engaging existing customers is critical for securing renewals and decreasing churn.

Churn Rate 130

Churn Rate Intent Signal Tips Cross-Selling 130

Martech

OCTOBER 17, 2023

B2B organizations collect lead data through all kinds of channels, from web forms to webinars, from live and virtual events to online intent signals. This comes in the context of legislation, especially in Europe, where collecting lead data without proper consent or opt-out options could lead to fines and reputational damage.

Privacy 124

Privacy Intent Signal Lead Ranking Lead Scoring 124

Only B2B

JUNE 14, 2023

B2B Intent Marketing is a strategic approach that involves identifying and leveraging intent signals to capture high-quality leads. B2B Intent Marketing: Capturing Business Leads Understanding the Buyer’s Journey and Intent Signals The buyer’s journey is a critical aspect of B2B Intent Marketing.

Intent 62

Intent B2B Marketing Intent Signal Lead Ranking 62

Zoominfo

NOVEMBER 24, 2020

Here’s how to apply streaming intent data into your GTM strategy: Identify Potential Buyer Interest: Intent signals (provided in real-time, on time) allow you to identify which companies are researching your solution, as they do it. Intent data, and the way that we collect it, is changing for all parties involved.

Intent Data 244

Intent Data Intent Marketing Analytics Tools Intent Signal 244

HG Data

JULY 26, 2023

In this step-by-step video, Shelby Cleveland, Enterprise Account Executive, demonstrates how her customers use HG’s Contextual Intent tool to target prospects and engage with them early in the buying journey.

Intent 52

Intent Intent Signal Video Marketing Buy 52

Zoominfo

NOVEMBER 24, 2020

Here’s how to apply streaming intent data into your GTM strategy: Identify Potential Buyer Interest: Intent signals (provided in real-time, on time) allow you to identify which companies are researching your solution, as they do it. Intent data, and the way that we collect it, is changing for all parties involved.

Intent Data 230

Intent Data Intent Marketing Analytics Tools Intent Signal 230

Martech

MARCH 2, 2022

No sitting around waiting for intent signals. Instead, the modern consumer meanders along a path that bends and twists, leaving sales teams/marketers “in the dark” on intent. So, why isn’t intent data enough? Intent data isn’t a lead, nor are most intent signals actionable for sales/marketing teams.

Top of Funnel 113

Top of Funnel Activities Intent Signal Advertising Channels 113

Zoominfo

MARCH 29, 2023

Not only can you capture more leads instantly, but you can also track external moves, website visits, and intent signals all with a simple click. Thorough research, using Intent signals and Scoops, coupled with asking the right questions in discovery, can be the difference between making a sale and losing a prospect.

Sales Cycle 130

Sales Cycle Top of Funnel Intent Signal Zoominfo 130

The Point

JULY 27, 2021

Are there intent signals that the account is a high-propensity opportunity? Does third-party intent data suggest that a specific domain is demonstrating interest in your category? Accounts with established contacts and demonstrated engagement may be the better choice.

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

HG Data

MARCH 1, 2023

new intent signals offers an unprecedented view of small and midsize markets enabling decision-making with precision and confidence. The recent launch of the Small Business Data Set on the HG Platform expands HG’s market-leading coverage and company tracking. The addition of 780K new companies, 7.4M new product installs, and 1.1B

Intent Signal 98

Intent Signal Paid Search Agency Small Business Marketing Intent 98

Zoominfo

NOVEMBER 30, 2021

Intent data captures which accounts are in the market for a particular solution. Intent signals are strongest when content consumption activities are much higher than average and multiple people at the company are involved. But the real competitive edge comes when you can target accounts based on the behavior of their employees.

Paid Search Agency 130

Paid Search Agency Ads Intent Signal Zoominfo 130

Only B2B

FEBRUARY 21, 2024

Let’s delve deep into Intent Data in Personalized B2B Marketing. Must Read: First-Party, Second-Party, Third-Party Intent Data: Diving into Notable Differences Diving Deeper: Types of Intent Signals in B2B Now, intent data isn’t a one-size-fits-all solution. There are two main types to understand: 1.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Inbox Insight

DECEMBER 8, 2023

Track abandoned forms Tracking the interactions of potential customers with your website – such as abandoned forms – can provide invaluable intent signals. Utilize rearview intent Rearview intent involves analyzing the intent signals of successful accounts to gain insights into their areas of research and activities.

Intent Data 111

Intent Data Account Based Marketing ABM Intent 111

SalesIntel

MARCH 14, 2024

Monitor changes in technographics, firmographics, and buyer intent signals to adapt sales approaches accordingly. Intent Data Providers: Partner with intent data providers to access real-time buyer intent signals from various online sources, including website visits, content consumption, and social media interactions.

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

Martech

DECEMBER 15, 2021

All of these different marketing efforts also generate a wide range of signals from buyers, and the challenge is to measure them accurately and place them within an account-based framework. Buyer intent signals.

Intent 106

Intent Intent Signal Campaigns Zoominfo 106