Aberdeen

JANUARY 24, 2019

That outcome requires the right data, and the right data is all in your buyer intent signals. Predict Success by Measuring Buyer Intent. Prospective buyers emit signals of their purchase intent. All our products and solutions actually drive results from qualified buyer intent signals. Aberdeen agrees.

Buyer Intent 40

Buyer Intent Intent Signal Intent Purchase Intent 40

Vision Edge Marketing

AUGUST 22, 2023

Define intent signals : This step requires you to identify key indicators of buyer intent, such as specific content consumption patterns, frequency of website visits, or specific search queries. How Do Buyer Intent Signals Lead to Better Conversion Rates?

Lead Ranking 206

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 206

Zoominfo

MAY 31, 2023

The difference-maker is looking beyond the firmographic data that describes an ideal prospect, and leaning into tell-tale buying signals: website visits, intent topics, job changes, new funding round alerts, and executive changes. You cannot waste precious ad dollars on accounts that aren’t going to respond or convert anytime soon.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profiles Marketing Analytics Tools Intent 130

Aberdeen

JANUARY 28, 2019

In a Mintigo blog post , Chughtai explores the ubiquity of AI, the winning power of human + artificial intelligence, and the potential for B2B organizations to use data to drive revenue, particularly by using AI to decipher buyer intent signals. is the key to taking a buyer intent signal all the way to a converted, satisfied client.

Intent Signal 40

Intent Signal Buyer Intent Marketing AI Ideal Customer Profiles 40

Aberdeen

FEBRUARY 22, 2019

And just as the scientists who created DeepSqueak aim to add contextual behavioral information to research involving these small mammals, Aberdeen’s insights into the behavioral patterns of prospective buyers who have emitted purchase intent signals will add a key layer of visibility and context to marketing and sales operations.

Intent Signal 40

Intent Signal Intent Intent Data Purchase Intent 40

Only B2B

AUGUST 21, 2023

The Role of Intent Signals in Targeted Outreach Intent signals act as guideposts in the digital wilderness, directing sales and marketing teams toward prospects who are actively seeking solutions. Identifying Real-Time Purchase Intent Intent data is most powerful when it’s captured in real-time.

Intent Data 62

Intent Data Intent Account Based Marketing B2B 62

Zoominfo

AUGUST 1, 2023

Unlock Insights with ZoomInfo Intent Whether you work in cybersecurity, law, PR, HR or finance, ZoomInfo has valuable intent data that can help your company go to market more effectively. Armed with our intent signals, you can reach out to prospects right when they need you — and before your competitors.

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

HG Data

AUGUST 8, 2023

In this step-by-step video, Maria Hernandez-Venegas, Product Marketing Manager, demonstrates how Functional Area Intelligence adds to the HG Platform’s multi-layered Technology Intelligence approach with location and department data added to existing insights on IT spend, technology installations, cloud usage, intent signals, and … The post HG (..)

Intent Signal 98

Intent Signal Intent Video Marketing Spending 98

KoMarketing Associates

MAY 3, 2023

The majority of respondents (42%) claimed that simply creating a strategy to use intent data was their top challenge, followed by measuring the impact of intent data (35%). Other challenges include converting data to insights efficiently (33%) and verifying the validity of intent signals/insights (28%).

Intent Data 177

Intent Data Marketing Analytics Tools Marketing & Strategy Marketing Strategy 177

Zoominfo

JANUARY 11, 2021

I know, it seems crazy in this day and age of automation and intent signals (which can also give you a good idea of what people are searching for and the questions they’re asking), but engaging in conversation and connecting with people is the key to understanding what they actually want. Use Intent Signals.

B2B 277

B2B Intent Signal Zoominfo B2B Marketing 277

KoMarketing Associates

MARCH 8, 2022

On top of launching marketing automation, marketers will be focusing on social analytics (32%), account-based marketing (32%), and intent/signal data (31%) throughout the year. However, the majority (39%) claim that they intend to use marketing automation at some point this year to accelerate their demand generation strategies.

Marketing Automation 270

Marketing Automation Automation Marketing & Strategy Demand Generation 270

Zoominfo

SEPTEMBER 22, 2023

We’ve found through internal research — and validated with sellers and marketers — that champions moving to new companies are among the very best intent signals. They leverage intent signals, enabling your team to reach out to the most promising companies and individuals. The best intent data powers the best GTM teams.

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

HG Data

JULY 26, 2023

In this step-by-step video, Shelby Cleveland, Enterprise Account Executive, demonstrates how her customers use HG’s Contextual Intent tool to target prospects and engage with them early in the buying journey.

Intent 52

Intent Intent Signal Buy Video Marketing 52

Zoominfo

JANUARY 11, 2021

I know, it seems crazy in this day and age of automation and intent signals (which can also give you a good idea of what people are searching for and the questions they’re asking), but engaging in conversation and connecting with people is the key to understanding what they actually want. Use Intent Signals.

B2B 246

B2B Intent Signal Zoominfo B2B Marketing 246

Smashmouth Marketing

DECEMBER 17, 2021

Highlights From This Episode: What is intent data. Examples of intent signals. Tracking and collecting intent data. How to use intent data in lead generation campaigns. Plus, provide the most relevant content to address their pain points and guide their decision-making process.

Intent Data 185

Intent Data Lead Scoring Lead Ranking Intent 185

Only B2B

JUNE 14, 2023

B2B Intent Marketing is a strategic approach that involves identifying and leveraging intent signals to capture high-quality leads. B2B Intent Marketing: Capturing Business Leads Understanding the Buyer’s Journey and Intent Signals The buyer’s journey is a critical aspect of B2B Intent Marketing.

B2B Marketing 62

B2B Marketing Intent B2B Lead Ranking 62

HG Data

MARCH 1, 2023

new intent signals offers an unprecedented view of small and midsize markets enabling decision-making with precision and confidence. The recent launch of the Small Business Data Set on the HG Platform expands HG’s market-leading coverage and company tracking. The addition of 780K new companies, 7.4M new product installs, and 1.1B

Intent Signal 98

Intent Signal Paid Search Agency Marketing Small Business Marketing 98

Zoominfo

OCTOBER 15, 2020

By bringing together our subject matter experts in data collection, natural language processing, and data science we had greatly improved the strength and confidence of our intent signals while also reducing noise. Streaming Intent by ZoomInfo and Clickagy. Focus on Data Privacy.

Zoominfo 246

Zoominfo Intent Data Intent Signal Work Management 246

Zoominfo

JUNE 15, 2021

A month later, we released a brand new Streaming Intent product, which delivers intent signals directly to customers as they happen in real time. More Contacts Based on Intent Signals We’re not simply recommending better contacts — we’re also recommending more contacts. A volume mindset helps sales.

Zoominfo 130

Zoominfo Top of Funnel Contacts Intent Signal 130

Zoominfo

JUNE 15, 2021

A month later, we released a brand new Streaming Intent product, which delivers intent signals directly to customers as they happen in real time. More Contacts Based on Intent Signals. We released a new user interface, new delivery mechanisms, and new topics. A volume mindset helps sales.

Zoominfo 130

Zoominfo Intent Top of Funnel Contacts 130

Zoominfo

MAY 23, 2023

There are four key approaches sales teams should consider when seeking to implement intent data: ongoing account prioritization, customizing talk tracks, identifying upsell opportunities, and understanding market trends. Let’s say we set up an intent signal for “ZoomInfo.”

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Zoominfo

NOVEMBER 30, 2021

Intent data captures which accounts are in the market for a particular solution. Intent signals are strongest when content consumption activities are much higher than average and multiple people at the company are involved. But the real competitive edge comes when you can target accounts based on the behavior of their employees.

Paid Search Agency 130

Paid Search Agency Ads Intent Signal Zoominfo 130

Zoominfo

SEPTEMBER 20, 2021

Engage Existing Customers Using Intent Signal Data Buyer engagement does not end when a buyer signs their contract. The intent signal data also provides upsell and cross-sell opportunities. Engaging existing customers is critical for securing renewals and decreasing churn.

Intent Signal 130

Intent Signal Tips Churn Rate B2B Sales 130

Martech

MARCH 2, 2022

No sitting around waiting for intent signals. Instead, the modern consumer meanders along a path that bends and twists, leaving sales teams/marketers “in the dark” on intent. So, why isn’t intent data enough? Intent data isn’t a lead, nor are most intent signals actionable for sales/marketing teams.

Top of Funnel 106

Top of Funnel Digital Marketing Funnels Sales Qualified Leads Advertising Channels 106

HG Data

MAY 23, 2023

In this step-by-step video, Matt Mendoza, Enterprise Account Executive, demonstrates how one of his customers leveraged the power of Contextual Intent from HG Insights to uncover a $390M project and portfolio management (PPM) opportunity within the healthcare and social assistance sector.

Intent Signal 52

Intent Signal Intent Video Marketing 52

Zoominfo

SEPTEMBER 7, 2021

Triggers Customer has a lower package at quarter end or year end A customer life cycle Positive intent signals toward a given product feature Action Initiate an email sequence followed by a rep call Showing them additional features they’d be missing could spark more interest.

Campaigns 100

Campaigns Intent Signal Intent Features 100

PureB2B

JULY 7, 2022

4 Proven Tips for Targeting Intent-Driven Leads. Here are four tips for adopting an intent-driven approach to lead generation: 1. Use Intent Signals to Define Your Ideal B2B Lead Persona. In intent-driven lead generation, understanding purchase readiness underscores priority targets from a list of prospects.

Intent 118

Intent Top of Funnel Leads Lead 118

Zoominfo

MARCH 29, 2023

Not only can you capture more leads instantly, but you can also track external moves, website visits, and intent signals all with a simple click. Thorough research, using Intent signals and Scoops, coupled with asking the right questions in discovery, can be the difference between making a sale and losing a prospect.

Sales Cycle 130

Sales Cycle Top of Funnel Zoominfo Intent Signal 130

Zoominfo

NOVEMBER 24, 2020

Here’s how to apply streaming intent data into your GTM strategy: Identify Potential Buyer Interest: Intent signals (provided in real-time, on time) allow you to identify which companies are researching your solution, as they do it. Intent data, and the way that we collect it, is changing for all parties involved.

Intent Data 244

Intent Data Intent Marketing Analytics Tools B2B Sales 244

Martech

DECEMBER 15, 2021

All of these different marketing efforts also generate a wide range of signals from buyers, and the challenge is to measure them accurately and place them within an account-based framework. Buyer intent signals.

Intent 78

Intent B2B Campaigns Intent Signal 78

Zoominfo

NOVEMBER 24, 2020

Here’s how to apply streaming intent data into your GTM strategy: Identify Potential Buyer Interest: Intent signals (provided in real-time, on time) allow you to identify which companies are researching your solution, as they do it. Intent data, and the way that we collect it, is changing for all parties involved.

Intent Data 230

Intent Data Intent Marketing Analytics Tools B2B Sales 230

Leadspace

APRIL 5, 2023

Each buyer profile within your TAM is assigned an intent score (High, Medium, Low, or No Intent), where a score of “High Intent” represents that people from that account have demonstrated intent by searching for terms relevant to your product that you’ve determined ahead of time.

Lead Ranking 62

Lead Ranking Lead Scoring Intent Paid Search Agency 62

6sense

DECEMBER 9, 2021

Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Marketers need to go beyond basic intent, though. Buyer intent is increasingly demonstrating its potential for B2B marketers.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Planning 62

Only B2B

JULY 13, 2023

Intent data plays a pivotal role in this stage by allowing marketers to identify and target individuals or companies showing active interest in relevant topics or solutions related to the event. Intent data provides valuable metrics and insights to evaluate the effectiveness and impact of events.

Intent Data 62

Intent Data B2B Marketing Event Marketing Planning 62