KoMarketing Associates

JANUARY 26, 2022

Customer data continues to be a crucial part of marketers’ strategies, and new research indicates that there is room for improvement when it comes to data acquisition. In terms of the biggest challenges marketers are facing in this area, the majority (71%) cited old/outdated data.

Acquisitions 221

Acquisitions Marketing Strategy Marketing & Strategy Advertising Agencies 221

Martech

DECEMBER 18, 2023

The acquisition by Adobe of Figma would indeed have eliminated one of its major rivals in the creative collaboration space. The post Adobe and Figma abandon acquisition plan appeared first on MarTech. Adobe press release Why we care. Indeed, Figma had been beating Adobe XD, a design tool for websites and mobile applications.

Acquisitions 108

Acquisitions Planning Press Mobile Marketing 108

Ahrefs

MARCH 21, 2024

Acquisitions can have a dramatic impact on your search visibility. Long ago, one of the main competitors of an engineering company I was working with shut down. I asked about acquiring their website and managed to get it for a … Read more ›

Acquisitions 112

Acquisitions SEO Marketing Websites Companies 112

Zoominfo

MARCH 9, 2023

Before the pandemic, the talent acquisition process was largely commoditized, with too many companies treating people more like inventory than talent. This market presents a chance for recruiters to revamp how they approach talent acquisition. What is Talent Acquisition ? How Does Talent Acquisition Fit Into Human Resources?

Acquisitions 130

Acquisitions Zoominfo Word of Mouth High Quality Lead 130

Vision Edge Marketing

JUNE 10, 2021

In this episode we’re using a fishing story to illustrate how to ensure Marketing and Sales work together when it comes to customer acquisition. Two Questions Set Up Everything When Regarding New Customer Acquisition. That happens too when it comes to new customer acquisition; some prospective customers are not a good fit.

Acquisitions 179

Acquisitions Lead Qualification Lead Scoring Lead Ranking 179

PathFactory

JULY 15, 2024

This acquisition, completed by way of a stock-for-stock transaction, combines two of the industry’s most-trusted advisors known for helping B2B marketers deliver personalized buying journeys. Learn more about the acquisition here.

Acquisitions 52

Acquisitions Press Marketing Management Gartner 52

Martech

APRIL 22, 2024

According to a release from Webflow, the acquisition is a step toward the company’s vision of creating a Website Experience Platform (WXP). The post Webflow adds AI-driven personalization with Intellimize acquisition appeared first on MarTech. Terms of the deal were not disclosed. Clearly there’s an appetite for a different approach.

Acquisitions 100

Acquisitions Personalization Work Management CMS Development 100

Liveintent

OCTOBER 19, 2021

Email is prime for driving customer acquisition efforts, especially as brands look to diversify their acquisition channels beyond social and search and sink their teeth into other platforms that provide reach amongst real, engaged audiences. What is customer acquisition? Here’s why.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

Zoominfo

APRIL 30, 2021

In this quick read, we look at takeaways from the sudden switch to virtual conferences, the effect going virtual has on the customer acquisition funnel, and the implications this short-term shift can have on the long-term future of your events. With fewer overall events, are the number and the quality of your leads impacted?

Trade Show 264

Trade Show Top of Funnel Acquisitions Enterprise Management 264

Martech

NOVEMBER 10, 2023

In Belsky’s view, the acquisition is a sign that the big holding companies — the Omnicoms, Dentsus, WPPs, etc — have finally recognized the critical importance of digital commerce and retail media advertising and are playing catch-up. ” The acquisition signals the beginning of a timely wave of activity, Ringel would say.

Acquisitions 111

Acquisitions Paid Search Agency Advertising Agencies Multi-Channel 111

Martech

FEBRUARY 19, 2024

What are four key goals for using data analytics to improve customer acquisition for my insurance company? Updated answer: Using data analytics to improve customer acquisition for your insurance company can be a powerful strategy. Understood? Context) In addition to your other context, you are also an expert in insurance companies.

Acquisitions 100

Acquisitions Marketing Budget Analytics Allocation 100

Envy

APRIL 24, 2024

Paid user acquisition campaigns (the term we also lovingly call PPC) - when executed with your target audience’s needs, concerns and pain points in mind - can create effective awareness around brands, products and service offerings. This, however, is only true when keeping your target audience in mind every step of the way - or funnel.

Acquisitions 71

Acquisitions Campaigns PPC Marketing & Strategy 71

HG Data

AUGUST 13, 2023

Insights on the Acquisition-to-Growth Playbook In this episode of the MarTech Podcast, Elizabeth Cholawsky, CEO of HG Insights, shares her insights on the acquisition-to-growth playbook, and how Technology Intelligence empowers companies to conduct thorough due diligence for their acquisitions.

Acquisitions 98

Acquisitions Tools Companies 98

Televerde

APRIL 30, 2024

Having a solid contact acquisition strategy is the best way to streamline and standardize your prospect data so it can support your sales process effectively. In this guide, we’ll explore the processes behind contact acquisition in more detail and give you proven, actionable steps for optimizing your strategy in 2024.

Acquisitions 52

Acquisitions Contacts Paid Content Process 52

illumin

FEBRUARY 27, 2024

Walmart is diving into the streaming wars head first with its acquisition of VIZIO and its SmartCast Operating System. The real question is, will this acquisition position Walmart alongside the ranks of Amazon Prime, Netflix, Apple TV, and Disney+? And is there more to this acquisition than meets the eye?

Acquisitions 70

Acquisitions Advertising Agencies Marketing Proposals Paid Search Agency 70

Martech

SEPTEMBER 14, 2021

In what is believed to be the most expensive acquisition of a private boot-strapped company, Intuit has confirmed that it will acquire Mailchimp for $12 billion. Intuit expects to finance the acquisition through cash on hand and approximately $4.5 The post Intuit confirms acquisition of Mailchimp appeared first on MarTech.

Acquisitions 128

Acquisitions SMB Enterprise Management Marketing Management 128

ClickZ

FEBRUARY 1, 2022

Successful customer acquisition has no limits and can offer exponential possibilities, but must be balanced with retention. AddPeople’s Head of Campaign Management, Matt Rogers, offers seven tips to improve both customer acquisition and retention. Exploring acquisition as a business. You should focus on acquisition.

Acquisitions 124

Acquisitions Tips Word of Mouth Work Management 124

CMSWire

MAY 2, 2024

Freshworks has some work to do with its new CEO and $230 million acquisition after stock plummets. Continue reading.

Acquisitions 72

Acquisitions Work Management Service CRM 72

SmartBug Media

MARCH 18, 2024

Customer acquisition is critical to the success of your business. A customer acquisition platform can make or break your business, so it’s important to find the ideal channels that work for your company. What Is Customer Acquisition Cost? What Is Customer Acquisition Cost? Of course, acquisition and retention are related.

Acquisitions 59

Acquisitions Cost Allocation Effectiveness 59

Zoominfo

MARCH 2, 2022

Henry Schuck, the founder and CEO of ZoomInfo, was recently on the M&A Science Podcast , hosted by Kison Patel, where he talked about his experience with mergers and acquisitions. Since 2015, ZoomInfo has made 12 acquisitions with multiple purposes in mind. Can our data make the software competitively differentiated?

Acquisitions 100

Acquisitions Zoominfo Work Management Marketing Management 100

Martech

DECEMBER 7, 2023

Defining the acquisition stage The acquisition stage marks the beginning of the customer journey. Conversion rate metrics To evaluate the effectiveness of your acquisition efforts, it’s important to track metrics like form submissions and purchase rates. Dig deeper: How much does acquiring a customer cost?

Paid Content 81

Paid Content Acquisitions Cost per Acquisition Marketing AI 81

Martech

DECEMBER 1, 2021

Acquisitions like the ones that Optimizely has undertaken fill out the marketers toolbox. The post Optimizely announces Welcome acquisition appeared first on MarTech. Marketers looking at all the CDPs on the market have to wonder: once we get all the customer data together, what will we do with it?

Digital Experience Platform 104

Digital Experience Platform Resource Management Acquisitions Optimization 104

Martech

DECEMBER 1, 2021

Leading link management tool Bitly announced its recent acquisition of QR code generator platform Egoditor GmbH. This is Bitly’s first acquisition, increasing the organizations’ customer base to 5 million active users. The post Bitly announces acquisition of Egoditor appeared first on MarTech.

Acquisitions 105

Acquisitions Marketing Management Digital Experience Platform Paid Search Agency 105

Liveintent

OCTOBER 5, 2021

If that sounds like a lot to focus on, here’s something you’ll be happy to hear: it’s never been easier to drive full-funnel customer acquisition or serve up hyper-relevant content on an individual level, whether you’re an established global brand or just getting started. Lookalike Audiences.

Acquisitions 114

Acquisitions Top of Funnel Lead Ranking Funnel Advertising 114

HG Data

OCTOBER 17, 2023

With all the news of monopolies and consolidations in tech, it’s a great time to look at the role mergers and acquisitions play in the industry. trillion on acquisitions. In 2021, business spent $5.2 But we’re seeing that number contract.

Acquisitions 69

Acquisitions Business 69

Search Engine Journal

APRIL 18, 2023

This step-by-step tutorial teaches how to successfully set up the new Google Ads customer acquisition goal for new and existing campaigns. The post Google Ads Tutorial: Setting New Customer Acquisition Goals appeared first on Search Engine Journal.

Acquisitions 100

Acquisitions Google Ads Campaigns 100

ANNUITAS

SEPTEMBER 21, 2018

A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. – A short second … this is a welcome acquisition. That’s important because too often this type of acquisition results in mass talent exodus. Good morning. You probably saw that late yesterday Adobe bought Marketo.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

Liveintent

JULY 19, 2021

Ash and today’s customer acquisition and growth marketers actually have a lot in common: they want to catch them all. There’s plenty that marketers can learn from Ash and how to drive an effective acquisition campaign. The importance of diversifying your acquisition channels.

Acquisitions 124

Acquisitions Growth Marketing Ad Frequency Newsletter 124

Sprout Social

MARCH 29, 2023

Partnerships between social and talent acquisition practitioners are mutually beneficial since they share multiple goals. Candidates can hear from our own employees rather than talent acquisition teams or hiring managers—who job seekers know are selling to them. For example, both strive to boost brand awareness and drive site traffic.

Social Media 113

Social Media Acquisitions Media Marketing & Strategy 113

HG Data

JANUARY 19, 2023

The Good, The Bad & The Ugly of Growth by Acquisition HG Insights’ CEO Elizabeth Cholawsky, is featured on the latest episode of The M&A Podcast, filled with tips, advice, and tales of the good, the bad, and the ugly sides to the merger, acquisition, and growth process.

Acquisitions 98

Acquisitions Tips Features Process 98