Acquisitions Related Topics 
Martech
JULY 31, 2024
To adapt to these new realities, here are some effective approaches for list management, subscriber acquisition and personalization in your email program. Post-acquisition list management Generally speaking, there are two main initiatives we recommend brands put into play for new subscribers: 1. Processing.
Martech
SEPTEMBER 9, 2024
Answer: Calculating customer acquisition cost (CAC) is a straightforward process that involves determining the total costs associated with acquiring new customers and dividing that by the number of customers acquired during a specific period. It provides detailed reports on customer acquisition efforts and associated costs. Processing.
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Martech
JULY 26, 2024
The larger of the two acquisitions was announced on Thursday, when Publicis Groupe said it entered into a definitive agreement to acquire Influential, the largest influencer marketing platform in the world in terms of revenue. The post Acquisitions signal agencies are betting on influencer marketing appeared first on MarTech.
Martech
JULY 15, 2024
Acquisition Costs: Calculate the total expenses incurred in acquiring new customers, including marketing and advertising costs, sales efforts, lead generation expenses, and any other associated costs. Customer Acquisition Cost (CAC): This metric calculates the average cost of acquiring a new customer.
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You’ll learn: How to leverage consumer data to boost marketing ROI & customer acquisition. Download this whitepaper to learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases. Techniques to build personalized campaigns & find the best prospects.
Martech
JANUARY 3, 2025
Unsurprisingly, data and AI are at the center of these acquisitions. The post The influencer marketing space kicks off 2025 with another acquisition appeared first on MarTech. During the summer of 2024, larger advertising agencies made moves into the influencer marketing space , most notable with Publicis Groupe acquiring Influential.
Vision Edge Marketing
MARCH 4, 2025
The post Insights Selling Offers a Superior Approach B2B Sales and Customer Acquisition appeared first on VisionEdge Marketing. Contact us today to discover how our enterprise software suite can empower your sales strategy with insights selling.
Speaker: Dawn Colossi, CMO, FocusVision
Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. Over time, we’ve become much better at measuring conversion rates and lead quality. But as a B2B Marketer, what does engagement mean? How can you get there?
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Now more than ever – one need remains consistent: a successful customer acquisition program. We developed this guide to help retailers build a data-centric acquisition program that lowers their acquisition costs, eliminates wasteful spending, attracts high-value customers and provides a competitive advantage in a tight market.
Advertiser: ZoomInfo
This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.
Speaker: David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget
Customer acquisition and growth requires intentional strategy. Join David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget as they share their 20+ years of experience in crafting engagement engines at scale. What are the (5) key ingredients to properly building your own engine.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions
As marketers shift from mostly focusing on acquisition, it means working to align with product on retention and upsell - key drivers into today’s B2B business models. Join Ardath Albee, CEO of Marketing Interactions, as she takes you through lessons learned going through this change at many different companies.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
By attending this exclusive session, you'll gain valuable insight into: Why direct mail is consistently ranked among the top 5 online/offline media channels 📊 Why 45% of marketer panelists have said that customer acquisition is the most important use case DM fulfills for their organizations 🔑 How advances in technology and data are (..)
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
However, Sales & Marketing departments that work together will guarantee the opposite - higher acquisition, better nurturing, and more effective sales. When these two vital parts of your company’s generating program are at odds, it guarantees only one thing at the end of the day: fewer prospects, fewer qualified leads, and fewer sales.
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