Acquisitions Related Topics 
Marketing Insider Group
OCTOBER 18, 2021
Customer acquisition is the lifeblood of any business. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased more than 60% in just the past six years. But that same marketplace offers a big opportunity to attack customer acquisition with content — and not just any content.
Marketing Insider Group
APRIL 14, 2021
If you interact with brands or organizations on Facebook, there’s a good chance you’ve come across a chatbot for customer acquisition at least once: You comment on a page’s Facebook post. But chatbots for customer acquisition are bigger than Facebook. How Do Chatbots Work for Customer Acquisition? Lead generation.
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Marketing Insider Group
APRIL 29, 2024
Here at Marketing Insider Group, we know the power of a solid customer acquisition strategy. But, when it comes to customer acquisition, the first thing you need to understand is this: There’s no one-size-fits-all approach. Think your business can thrive on good vibes and wishful thinking alone? Think again! What do they need?
Webbiquity
NOVEMBER 4, 2021
How can you capitalize on these growing trends of CX and acquisition? How to Improve CX and Increase Acquisition. Consider implementing these strategies with CX and customer acquisition in mind. The power of WOMM should not be underestimated. Use a Multichannel Approach.
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You’ll learn: How to leverage consumer data to boost marketing ROI & customer acquisition. Download this whitepaper to learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases. Techniques to build personalized campaigns & find the best prospects.
Zoominfo
APRIL 30, 2021
In this quick read, we look at takeaways from the sudden switch to virtual conferences, the effect going virtual has on the customer acquisition funnel, and the implications this short-term shift can have on the long-term future of your events. With fewer overall events, are the number and the quality of your leads impacted?
Vision Edge Marketing
OCTOBER 3, 2023
Unearthing the hidden treasures of customer acquisition and customer retention leads to growth and prosperity. We’ll explore the importance of well-crafted customer-centric strategies, guided by data-driven customer insights that will help you strike it rich when it comes to customer acquisition and retention.
Speaker: Dawn Colossi, CMO, FocusVision
Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. Over time, we’ve become much better at measuring conversion rates and lead quality. But as a B2B Marketer, what does engagement mean? How can you get there?
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Now more than ever – one need remains consistent: a successful customer acquisition program. We developed this guide to help retailers build a data-centric acquisition program that lowers their acquisition costs, eliminates wasteful spending, attracts high-value customers and provides a competitive advantage in a tight market.
Advertiser: ZoomInfo
This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.
Speaker: David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget
Customer acquisition and growth requires intentional strategy. Join David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget as they share their 20+ years of experience in crafting engagement engines at scale. What are the (5) key ingredients to properly building your own engine.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions
As marketers shift from mostly focusing on acquisition, it means working to align with product on retention and upsell - key drivers into today’s B2B business models. Join Ardath Albee, CEO of Marketing Interactions, as she takes you through lessons learned going through this change at many different companies.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
By attending this exclusive session, you'll gain valuable insight into: Why direct mail is consistently ranked among the top 5 online/offline media channels 📊 Why 45% of marketer panelists have said that customer acquisition is the most important use case DM fulfills for their organizations 🔑 How advances in technology and data are (..)
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
However, Sales & Marketing departments that work together will guarantee the opposite - higher acquisition, better nurturing, and more effective sales. When these two vital parts of your company’s generating program are at odds, it guarantees only one thing at the end of the day: fewer prospects, fewer qualified leads, and fewer sales.
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