Trending Articles

Content Promotion Strategies: How to Supercharge Your Content

B2B PR Sense

There's no doubt that content marketing is a powerful strategy. But what happens when the content you create doesn't get the attention you want? That's where content promotion strategies can help.

How to Find More Qualified Sales Prospects and Stop Chasing Your Tail

The Forward Observer

Not all sales prospects are created equal, and the better you’re able to quickly spot the differences, your prospecting and sales efforts will become more efficient and pay greater dividends. T uesdays with Chad.

How to Save Money on Your Next Marketing Event

Marketing Insider Group

Running a marketing event can be a highly effective way to promote your brand, engage with your customers, and generate new leads. Event marketing can offer an impressive ROI, but only if you don’t overspend on the event itself. You don’t need a huge budget to run a successful event.

Everything You Need To Know About Google’s New Discovery Ads

Webbiquity

Guest post by Esteban Martinez. Social media writer and speaker Jay Baer once said ,”” Content is fire, social media is gasoline.”

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Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Developing Content for Account-Based Marketing: 5 Tips for Success

Reachforce

How essential is content for your account-based marketing strategy? On one end, we have 78 percent of B2B marketers reporting better marketing success when using higher-quality content. account based marketing

More Trending

3 Personalization Pro Tips for Savvy Insurance Marketers

Act-On

Insurers have a ton of useful data at their fingertips. Here’s how to convert that data into personalized marketing campaigns (and increased revenue). Financial Services Industry Marketing Automation

5 Ways to Make the Most of Your Demand Generation Efforts

Marketing Insider Group

After countless conversations with demand generation marketers, it is apparent they are being held to the fire for “better leads” that convert higher and show more signs of being in marker.

The Founders Interview Series #17: Peter M. Vessenes, ProfitSee

Webbiquity

Business owners and entrepreneurs face a long list of challenges in creating and sustaining a successful company.

Account-Based Marketing: A Look at What's Next

Reachforce

Inbound marketing has proven to be an effective way to drive leads to your business, but what if the majority of your leads aren't converting? account based marketing

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

The 1H B2B Marketing Restrospective

Biznology

The second quarter is behind us which also signals the end of the half. So what’s next? Here in the US we’re taking vacations to recharge. No matter how much disconnecting we do, in those quiet moments we’re reflecting.

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Best Practices for Email Marketing Automation

Act-On

Follow these tips and techniques to ensure your emails get delivered, opened, and read for ultimate engagement and ROI. Email

We Stopped Trying To Convince Customers And Got Triple The Results

Marketing Insider Group

One small thing changed my work in a big way. About five years ago, someone sent me a video on a Tulsa, Oklahoma business that changed the entire way I approach sales and marketing. The first thing that caught my attention was that Mother Teresa had publicly endorsed the business. Wait,” I thought.

Use B2B Marketing for Sales Lead Generation: It Really is Cost-Effective

Sales Lead Insights

What’s a more cost-effective way of making a business-to-business sale? Saving the one-to-one sales calls until the end. Most of the fastest-growing companies I know don’t rely solely on one-to-one sales contacts to grow their business.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

How to Create Account-Based Marketing Identities

Reachforce

What's the number one challenge your business faces? If it's like most, then the answer is generating high-quality B2B leads. account based marketing

Report: 46% of B2B Buyers Turn to Colleagues/Peers to Research Purchases

KoMarketing Associates

B2B buyers continue to do their own research before making a purchase decision, and new research shows that colleagues and peers are playing a more important role in the process.

How to Become a Lead Scoring Superhero

Modern Marketing

Marketers spend a great deal of time focused on getting new leads into their pipelines.

5 Ways for Content Marketers to Avoid Shiny Object Syndrome

Marketing Insider Group

Are you a magpie when it comes to marketing? Do you excitedly collect every new software tool and try out every new SEO hack as soon as you hear about it? If so, you may be suffering from “shiny object syndrome”.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Zucked: When Algorithms Replace Ethics

Biznology

I am about halfway through Zucked: Waking Up to the Facebook Catastrophe by Roger McNamee. It’s going slow because what I am learning makes me so angry, sad or alarmed about my #1 destination on the Web.

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Why Data Storytelling Is Essential for the Modern PR Strategy

Contently

I’m not going to start this blog post with something hyperbolic and edgy like “press releases are dead.” ” The truth about the marketing industry is that things are nuanced, and very rarely does a tenet apply 100% across the board for all brands in all industries.

Report: B2B Marketers Expect Content to Help Them Boost Sales and Convert Customers

KoMarketing Associates

As B2B marketers focus on creating more content, new research shows that they expect to drive business with the assets they are developing, ultimately improving their bottom line.

Email Deliverability Quarterly: Return Path Acquired, CCPA Update, Yahoo-AOL Merged, and More

Modern Marketing

Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

How to Get Executive Buy-In With an Effective Content Marketing Strategy

Marketing Insider Group

As a marketer, you already know that content marketing is well worth your time and effort.

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5 Ways Your Sales Funnel Is Failing You

Biznology

Effective sales funnels are the most engaging—and effective—ways to increase your business. But, if your putting in a lot of effort and feel you can get more return, you’re not alone. Many businesses struggle with lead generation, qualifying leads and converting them to sales.

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The 4 Most Effective Types of Sales Enablement Content

Contently

In theory, any piece of content can work as sales enablement. If a top-funnel blog post can assist some prospect, then a seller should pass it along. However, when it’s time to make a sale, certain content types hold more weight.

Making Memories: Creating Content People Remember (MozCon 2019)

KoMarketing Associates

Last year at MozCon, I talked about how as content marketers, we need to grow up and we need to be more accountable. And while we haven’t exactly solved all of our problems, we are seeing some positive results.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.