Trending Articles

How Marketing Automation Makes Businesses Smarter

Act-On

Today's advanced marketing automation platforms can become a company's primary engagement tool when integrated with their website, social media accounts, CRM, and a host of other applications. Marketing Automation

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Are marketers fueling the fake news industry?

Biznology

If you are an average marketer, you don’t likely feel responsible for the outbreak of fake news over the last few years. Jeff Pundyk thinks you should.

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People Don’t Read Your White Papers. Who Cares?

The Point

New marketing technologies like Uberflip make it increasingly easy to track content consumption beyond just clicks and downloads.

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The Impact of GDPR for American Companies Might Be Bigger than You Think

Content Standard

When it comes to overhauling privacy practices and improving cybersecurity, GDPR is becoming a top priority for American companies. In fact, a MediaPro survey found that 54 percent of US companies have made GDPR readiness a top focus for 2018.

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

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5 Things Marketers Need to Know When Working With Their Legal Team

Modern B2B Marketing

If you are a marketer, you probably think of yourself as a creative person, and when you think legal, maybe you think…not so creative. But is this a fair assessment?

When segmenting customers, don’t forget your silent majority

Modern Marketing

Richard Nixon popularized the expression, the silent majority , when he used it to label the broad swath of Middle Americans who are reticent to publicly declare their opinions.

Your Google Rank Doesn’t Matter Anymore

Hubspot

For a long time, keyword rankings were a staple part of any SEO campaign. In a lot of cases they were a primary metric used to judge performance. Go back five or six years and we had so much more information on the keywords that users were searching for to reach our web content.

For the Love of Libraries: How Libraries Use Content to Tell New Stories

Content Marketing Institute

I never gave much thought to library marketing until I met Angela Hursh, content team leader in the marketing department of the Public Library of Cincinnati and Hamilton County.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

10 B2B Lead Generation Strategies for 2018

Marketing Insider Group

Driven by a host of emerging technologies and an influx of new insights, consumer behavior continues to evolve at breakneck speeds. Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. […].

Facebook vs. YouTube: Which is Better for Live Video?

Modern B2B Marketing

Live video streaming is all the rage these days, with both regular users and influencers using it to have their voice heard. Businesses aren’t standing on the sidelines either because they are aware of all the benefits live video content can provide.

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10 Projects to Improve Your Design Skills

Hubspot

Design is -- and always will be -- a big part of marketing. But that doesn't mean every single marketer needs to be an expert designer. After all, the skills needed to be an effective marketer cover a wide breadth of expertise areas.

The emerging challenges for managing brand risk

Biznology

Last year was a watershed year for business and our society, where rising populism, Trump’s polarizing accusations, and various socio-economic trends have made the topic of “brand risk” a top priority concern for every marketer.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

How to Do a Content Audit in a Few Hours

Content Marketing Institute

Content audits are about as popular as colonoscopies but they’re just as necessary to health – in this case, the health of your content marketing strategy.

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“How I Work”: Ali Sebo, Chief Experience Officer for Tegrita Consulting Group @_alijae #HowIWork

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. Some of my favorite recurring features in Inc Magazine as well as Lifehacker is their This Is How I Work type series. For a few years now I’ve been honored to have several amazing business leaders and sales experts participate in our very own #HowIWork series. I recently updated our questions about work-life balance and more. It’s like “20 questions” only better. Check out past participants here.

How to Create Professional B2B Videos Using a Smartphone

Vidyard

“In 2016 the average number of videos produced annually was 29. In 2017 the average number of videos produced annually was 38+.” ” Demand Metric Report. Despite video being in such high demand, and becoming the preferred B2B buyer content type, marketers still feel overwhelmed, and underprepared to meet the demand.

Agile Marketing Roles & Meetings

Marketing Insider Group

A successful Agile marketing team has two parts: the people on the team, and the formal ways the interact with each other. In other words, Agile marketing roles and ceremonies. Team structure and meetings are often overlooked during process optimization, but fine-tuning them both (and making sure they work well together) can be the key […]. The post Agile Marketing Roles & Meetings appeared first on Marketing Insider Group. Agile Marketing

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

How to Lead Projects Even When You're Not the Boss

Hubspot

This past summer I managed the largest acquisition campaign in my company’s history. I work at HubSpot, a marketing software company that popularized lead-gen campaigns and the whole idea of “inbound marketing,” so this is no small feat (we’ve run massive campaigns over the years).

LinkedIn B2B Marketing Strategy: 5 Powerful Reasons to Why

Act-On

Learn how a LinkedIn B2B Marketing Strategy can supercharge your marketing and generate more leads and deliver a positive impact to the bottom line. B2B Marketing Social Media Marketing

The sales + marketing love story you really want

Heinz Marketing

The best relationships between sales & marketing are deep, authentic and sustainable. They are typically built on a foundation of trust, respect, shared interests and mutually agreed-upon priorities. Just like real relationships, things won’t always be chocolate and roses. You will fight. You will disagree. Things will go wrong. But through thick and thin, you’re in it together. Too often, sales & marketing relationships are fleeting and short-lived.

The 5 Most Common SDR Stereotypes Debunked

Outreach

When you hear the term “Sales Development Rep”, what comes to mind? For most of us we imagine a tired, overworked, low-level sales rep whose head has been surgically attached to the phone, and whose only goals are to harass you into a meeting and harangue you into seeing the value of their product.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

6 Tips to Boost Fan Engagement with Content Marketing [Sports Edition]

ScribbleLive

It may only happen once every four years, but loyal sports enthusiasts have come out in droves this year to watch the winter Olympics in Pyeongchang, South Korea and to support their country and favorite teams.

I Used Three Smart Speakers at the Same Time. Here's What Happened.

Hubspot

"OK, Google. Good morning.". My name is Amanda, and these are the words I use to start my day. And no later do I utter them, it seems, than a smart home speaker responds with, "Good morning, Amanda," followed by a brief weather report, and tech news briefings from a handful of sources.

Creating a Better B2B Sales Team

Navigate the Channel

There are plenty of new technologies to employ within your current marketing infrastructure. What good are they without a great sales team? This is especially true of the B2B marketplace – no one cares about your beautiful networks if you can’t tell people what your company is about.

Mobile Marketing: Four Fascinating Findings from 14 Fantastic Facts

Webbiquity

Few new technologies have been embraced as rapidly and as globally as mobile phones, particularly since smartphones came to market a decade ago. Though Wikipedia may say home computers “became common” during the 1980s, it took 25 years for the computer industry to ship one billion PCs.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

Five Demand Generation Myths That Need To Be Dispelled

Type A Communications

February 20, 2018 by Carlos Hidalgo Demand generation is a key part of the customer experience. Ensuring that buyers have a good buying experience is a necessary stage in the content experience continuum.

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How Customer Data Platforms Help with Marketing Performance Measurement

Customer Experience Matrix

John Wanamaker, patron saint of marketing measurement. If you’ve been following my slow progress towards a set of screening questions for Customer Data Platforms , you may recall that “incremental attribution” was on the list.

Weekend Reading: “Do Good” By Anne Bahr Thompson

Marketing Insider Group

For the 162nd episode of The Marketing Book Podcast, I interviewed Anne Bahr Thompson, author of Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit. For many businesses, success comes in unexpected ways. Toms grew into a $600 million company by giving away 35 million pair of shoes. Patagonia’s profits have climbed year […]. The post Weekend Reading: “Do Good” By Anne Bahr Thompson appeared first on Marketing Insider Group. Marketing Strategy

15 Essential Blog Posts About Sales Productivity

Zoominfo

If you’re a regular reader of our blog, you’ve seen quite a bit about sales productivity in the last few weeks. And for good reason—sales productivity is the theme of our 2018 Growth Acceleration Summit!

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.