Planning Related Topics 
KoMarketing Associates
JUNE 14, 2022
Rather than following a set plan, many marketers are now adopting an agile marketing approach and responding to changes as they arise. As a result, more are hopeful that they will be able to achieve their marketing goals over the next year. Marketers’ Performance Rebound from Covid-19.
Marketing Insider Group
JULY 28, 2020
One of the most central tenets of Agile is to always be focused on delivering value to your end customer (which is one of the reasons it jives so nicely with marketing). In that spirit, our AgileSherpas (myself included) spend a lot of time sharing information on marketing agility with anybody and everybody who’ll listen.
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Marketing Insider Group
AUGUST 18, 2020
Communication lies at the very heart of Agile marketing and business agility. As a result, our Agile endeavors will thrive or falter according to our ability to communicate. The original Manifesto for Agile Software Development advised valuing “Individuals and interactions over processes and tools.” Words matter.
Marketing Insider Group
JUNE 24, 2020
Getting Agile to scale is tricky in any context, and Agile marketing is no different. We’ve seen this struggle manifest in client after client over the years, so AgileSherpas has developed an Agile framework designed to help marketers implement Agile ways of working across multiple teams.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve!
Marketing Insider Group
SEPTEMBER 1, 2020
Each individual team will work out their own precise success metrics, but overall Agile teams need to focus on regular value delivery. In marketing, where we can struggle to show the bottom-line impact of our daily work, this means we need to shift toward measuring marketing’s impact on business outcomes. Business Outcomes.
Marketing Insider Group
APRIL 28, 2020
As Agile ways of working become more widespread, newly-minted Agile marketers are quick to notice the quantitative benefits. We often hear Agile praised because of time saved, amount of work completed, and wasted budget recovered. Data on Agility and Employee Happiness. It’s faster!”. “We We get more done!”.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers!
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The state of the market and the state of sales coaching make SCL a wise investment, but you have to do it right. That means collecting and measuring the right data, employing the proper tools, and enacting a methodical plan.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. This could be due to a variety of factors, from a revenue plan that needs refreshing to broken processes. How a few small marketing and sales changes can make a big revenue difference.
Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo
and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. Wait a second - that wasn't part of the plan. Michael Ballard, Senior Manager of Global Digital Marketing at Lenovo, shows how marketers can reach the right contact, using the right channel, at the right time.
Speaker: Howard J. Sewell, President of Spear Marketing Group
Your Exclusive Step-by-Step Guide to the Opportunity-Based Marketing (OBM) Framework That Will Enhance the ABM Strategies Used by Your Marketing and Sales Teams. Sewell detail a pragmatic approach to ABM planning, execution, and orchestration. Decide what technologies (if any) you’ll need to successfully execute ABM.
Speaker: Kate Jacobsen, Marketing Programs Manager, BrightTALK
Marketers are generating more and more content to educate and nurture prospects through the sales pipeline. Join us as we break down underutilized tactics marketers can use to improve engagement at all stages of the funnel. The solution isn't creating more content—it’s getting the most out of what you have on hand.
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
As a B2B marketer in 2020, you are constantly asked to fight for attention in crowded markets with limited resources. What are the best practices for marketing your webinars to attract the customers you’re looking for (hint: don’t spam your mailing list!). Or, do you think the webinars you are presenting could be more effective?
By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference. Attending trade shows helps your business find new prospects and make connections.
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