article thumbnail

68% of Marketers Seeing Agile Marketing Increase in Importance

KoMarketing Associates

Rather than following a set plan, many marketers are now adopting an agile marketing approach and responding to changes as they arise. As a result, more are hopeful that they will be able to achieve their marketing goals over the next year. Marketers’ Performance Rebound from Covid-19.

Planning 255
article thumbnail

Active Listening for Agile Marketing Leaders

Marketing Insider Group

Communication lies at the very heart of Agile marketing and business agility. As a result, our Agile endeavors will thrive or falter according to our ability to communicate. The original Manifesto for Agile Software Development advised valuing “Individuals and interactions over processes and tools.” Words matter.

Planning 311
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create an Effective Nonprofit Event Marketing Plan

Marketing Insider Group

Effectively marketing a nonprofit event requires more than just hoping it becomes popular through word of mouth. At the same time, your nonprofit needs a way to publicize your event and build excitement without overspending on a limited event budget. Review past events and the marketing strategies you used.

Planning 244
article thumbnail

How to Set And Align Goals for Agile Marketing Teams

Marketing Insider Group

Each individual team will work out their own precise success metrics, but overall Agile teams need to focus on regular value delivery. In marketing, where we can struggle to show the bottom-line impact of our daily work, this means we need to shift toward measuring marketing’s impact on business outcomes. Business Outcomes.

Planning 242
article thumbnail

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. This could be due to a variety of factors, from a revenue plan that needs refreshing to broken processes. How a few small marketing and sales changes can make a big revenue difference.

article thumbnail

How Agile Marketing Boosts Morale and Employee Satisfaction

Marketing Insider Group

As Agile ways of working become more widespread, newly-minted Agile marketers are quick to notice the quantitative benefits. We often hear Agile praised because of time saved, amount of work completed, and wasted budget recovered. Data on Agility and Employee Happiness. It’s faster!”. “We We get more done!”.

Planning 260
article thumbnail

Getting Started with the Agile Marketing Navigator: Cycle Planning

Martech

We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. Now we’re going to dive into our second stop on your agile marketing journey—the Launch Cycle.

article thumbnail

Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. Wait a second - that wasn't part of the plan. Michael Ballard, Senior Manager of Global Digital Marketing at Lenovo, shows how marketers can reach the right contact, using the right channel, at the right time.

article thumbnail

A Pragmatic Guide to ABM Success

Speaker: Howard J. Sewell, President of Spear Marketing Group

Your Exclusive Step-by-Step Guide to the Opportunity-Based Marketing (OBM) Framework That Will Enhance the ABM Strategies Used by Your Marketing and Sales Teams. Sewell detail a pragmatic approach to ABM planning, execution, and orchestration. Decide what technologies (if any) you’ll need to successfully execute ABM.

article thumbnail

Creating B2B Engagement, Not Just B2B Content

Speaker: Kate Jacobsen, Marketing Programs Manager, BrightTALK

Marketers are generating more and more content to educate and nurture prospects through the sales pipeline. Join us as we break down underutilized tactics marketers can use to improve engagement at all stages of the funnel. The solution isn't creating more content—it’s getting the most out of what you have on hand.

article thumbnail

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are constantly asked to fight for attention in crowded markets with limited resources. What are the best practices for marketing your webinars to attract the customers you’re looking for (hint: don’t spam your mailing list!). Or, do you think the webinars you are presenting could be more effective?

article thumbnail

Maximize Results Of Attending A Trade Show

By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference. Attending trade shows helps your business find new prospects and make connections.

article thumbnail

How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. Whether marketers are planning on live events this Fall and where budgets slated for live events are going.

article thumbnail

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

article thumbnail

The 2021 ABM Planning Template

Planning”: a word that has, at times, a not-so-stellar reputation. We get it; planning takes tons of energy going into each quarter, each half, each year. This ready-to-go, boss-approved ABM planning template deck will set you up for that coveted round of virtual high-fives at your next meeting.