Agile Marketing FAQs

Marketing Insider Group

One of the most central tenets of Agile is to always be focused on delivering value to your end customer (which is one of the reasons it jives so nicely with marketing). How do you get everyone on board with real agility vs. continual last-minute pivots? Put on your marketer hat.

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68% of Marketers Seeing Agile Marketing Increase in Importance

KoMarketing Associates

Rather than following a set plan, many marketers are now adopting an agile marketing approach and responding to changes as they arise. As a result, more are hopeful that they will be able to achieve their marketing goals over the next year.


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Active Listening for Agile Marketing Leaders

Marketing Insider Group

Communication lies at the very heart of Agile marketing and business agility. As a result, our Agile endeavors will thrive or falter according to our ability to communicate. Agile leaders sidestep that risk and embrace both halves of effective communication.

4 Steps To Scale Your Agile Marketing

Marketing Insider Group

Getting Agile to scale is tricky in any context, and Agile marketing is no different. For even more on how this works, check out my latest book Mastering Marketing Agility , which will tell you all ever wanted to know about this framework.). Agile Marketing

Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. Wait a second - that wasn't part of the plan. In this session, you'll learn: How intent data opens you up to more opportunities be targeted with your marketing efforts.

How to Set And Align Goals for Agile Marketing Teams

Marketing Insider Group

Agile software development teams measure their progress by delivering useful features and functionality. The Agile Manifesto , in fact, explicitly values “working software” as “the primary measure of progress.” How do we accurately measure the progress of other kinds of Agile teams?

Tips for agile marketing planning on a global scale

BrandMaker Blog

Since implementing a collaborative MRM platform, TMD Friction has achieved a more agile marketing planning process, increased transparency across departments, and improved collaboration across its global marketing teams. Planning Podcasts Marketing Ops Now Podcast Series

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Agile Marketing in B2B

Buzz Marketing for Technology

Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Breaking news creates windows of opportunities, but only if marketers are quick and smart enough to take advantage of them. On topic of agile marketing is what some have called newsjacking, which means responding quickly to news items of the day. But professional service firms often impose inherent drags on marketing response.

Have we entered a post-agile marketing age?

Chief Martech

Catching up on my backlog of data and topics from before #MartechDay earlier this month — which featured the 2022 marketing technology landscape and the 2022 Stackies — the top of my list is the latest State of Agile Marketing report from AgileSherpas. It became marketing.

The Worst Way to Test Agile Marketing, and What to Do Instead

Marketing Insider Group

As we square our shoulders and prepare to face the second half of this most turbulent of years, it’s no surprise that many marketing leaders are hoping to equip their teams with greater agility. Real agility, however, can’t be bolted on top of the way we’ve always done things.

A Pragmatic Guide to ABM Success

Speaker: Howard J. Sewell, President of Spear Marketing Group

In this exclusive webinar, you’ll hear B2B expert Howard J. Sewell detail a pragmatic approach to ABM planning, execution, and orchestration. Step by step, Howard will show how to leverage the Opportunity-Based Marketing (OBM) Framework, a stage-based B2B demand marketing model, in determining the best tactics for your ABM initiative and how to measure ROI.

3 Steps to Become a More Agile Marketer Today


Becoming agile is the topic de jour for marketers, with more teams adopting the practices of their development counterparts, especially in today’s uncertain economic climate. And that’s where agility comes in. Step one is always go back to your plan.

A Brief Introduction to Agile Marketing


It’s no secret how transformative Agile can be to a marketing department’s process. According to AgileSherpas’ 4th Annual Agile Marketing Report , in 2021, the Agile adoption rate has reached 51% among marketers. What is Agile marketing?

How Agile Marketing Boosts Morale and Employee Satisfaction

Marketing Insider Group

As Agile ways of working become more widespread, newly-minted Agile marketers are quick to notice the quantitative benefits. We often hear Agile praised because of time saved, amount of work completed, and wasted budget recovered. “It’s Odds in favor of agility.

Agile Marketing Planning: Is There a ‘Silver Bullet’?

BrandMaker Blog

Marketing planning is hard. There’s not one correct way to do it, but marketing leaders are tasked with figuring out which marketing efforts work best for their organization. Richard has served in demand gen, marketing ops, and revenue operations roles at Visier for more….

Plan 63

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Why CMOs Should Care About Agile Marketing

Marketing Insider Group

This article is based on my forthcoming book, Mastering Marketing Agility (Berrett-Koehler, June 2020). . While brutal, this high rate of churn isn’t completely surprising to those of us who have spent much time (more than 3 years, if the data is accurate) in the marketing profession. Turns out marketing agility can prevent constant CMO churn, while also making life less insane for everyone around the CMO too. The Rise and Fall of the Non-Agile CMO.

New to Agile Marketing? Here’s a Glossary of the Key Terms

Marketing Insider Group

If you’re just starting out on your Agile journey and coming up against terminology that seems unfamiliar – look no further! Our comprehensive list includes some of the most popular terms grouped into four categories: General Agile Terms. General Agile Terms. Agile coach.

How Can You Plan for 2021 (When 2020 Isn’t Really a Blueprint You Can Follow)?


If you’re a marketing leader who never wants to hear the word “pivot” again, we apologize in advance. Marketing Planning Financial Planning Budgeting Marketing Budgeting Effective Planning

Plan 208

The agile marketer: Building agility with technology and talent


Agile marketers are paving the path forward combining technology and talent. Machine learning is helping search marketers remove repetitive and mundane tasks. Here are two specific areas in which modern marketers can focus to build agility and value: 1.

Virtual Event Strategy: Building a High-ROI Annual Plan for 2022

Speaker: David Edwards, Senior Manager, Virtual Events, BrightTALK

While B2B marketers have used events as an effective marketing tool for decades, virtual events have more recently evolved into an essential part of the marketing mix. But the myriad of options can make it confusing to put together a virtual event strategy that positively impacts your marketing goals - not just your budget.

Daily Standup for Agile Marketing Teams: Formats, Problems, and Solutions

Marketing Insider Group

What do you plan to do today? But is a good Agile daily meeting nothing more than a rote […]. The post Daily Standup for Agile Marketing Teams: Formats, Problems, and Solutions appeared first on Marketing Insider Group. Agile MarketingWhat did you do yesterday? What’s standing in your way?

Achieve More Satisfaction from Your Strategic Planning Process

Laura Patterson

Does your strategic planning efforts seem more like an exercise? Use these 7 steps to improve your strategic plan and its process

Why Two Budgets Are Better Than One


Of course, Lewis wasn’t referring to marketing strategy, but the quotation proves an apt concept in this space, particularly when it comes to effective budgeting. Marketing Planning Marketing Analytics Budgeting Revenue Attribution Marketing Budgeting marketing data agile marketing

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A Guide to the New Era of Agile Marketing Planning


Are you prepared to meet marketing’s goals with less resources, and to do it in a constantly changing landscape? Last spring was a wake-up call to all marketers that the traditional planning process isn’t working anymore. We need to be agile.

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Utilizing Intent Data to Get Everyone a Seat at the Planning Table

Speaker: James Gilbert, Head of Marketing at CRMNEXT

Social distancing is a byword now often heard in B2B companies, but what about the departmental distance between your own organization's sales and marketing teams? This detachment can lead businesses to use the wrong account-based marketing programs (ABMs) as an instant fix, but it isn’t a magic tool that will make all your problems disappear. Join James Gilbert, CMO at CRMNEXT, for his in-depth & exclusive session about properly using intent data during your ABM campaign.

Marketing Fast and Furious: 3 Ways to Shift to More Agile Marketing Planning


Revenue leaders are facing the steepest economic challenges seen in 10 years – leaner budgets and a need for hyper-efficiency makes static long-term planning obsolete. With ongoing environmental changes, the pains related to planning are amplified today.

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Reflections on agile marketing by leading practitioners and analysts


The following is a guest post curated by Andrea Fryrear of AgileSherpas , sharing reflections from leading agile marketing practitioners and analysts on the findings from her latest State of Agile Marketing report. ” Hybrid Agile Marketing Frameworks Just Work.

Industrial Marketing Budgeting and Planning

Industrial Marketing Today

Industrial marketing budgeting and planning activities pick up at this time of the year. Read more The post Industrial Marketing Budgeting and Planning by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. Industrial Marketing Budgets and PlanningAs they say, “?Tis Tis the Season.”

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Tracking the Impact of Your COVID-19 Plans


Figuring out your optimal marketing strategy during a global pandemic is unprecedented. Marketing Planning Marketing Budgeting Marketing performance management Marketing Performance marketing

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5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Agile Marketing: How to Run a Fully Remote Quarterly Planning Session

SmartBug Media

If you’ve worked with development or product teams, you probably already know how efficient agile methods can be. I’ve laid out the basics of agile marketing, along with the secrets to running a fully remote quarterly planning session to drive your marketing goals forward.

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How CMOs Can Convince Stakeholder to Go All-in On Agile Marketing

Marketing Insider Group

Agile I’ve said it before and I’ll say it again: marketing and agility go together like peanut butter and chocolate. But sometimes going Agile isn’t up to us. What happens when you need to convince someone else that agility is the way forward? Marketing Strategy

The Beginner’s Guide to Agile Marketing


In an effort to meet those changing needs, marketers are ditching traditional marketing initiatives in favor of a more adaptive approach to marketing– also known as agile marketing. If you’re unfamiliar with agile marketing, it’s time to get on board. Implementing an agile strategy will help you increase marketing productivity, reduce your time-to-market, increase profits, and so much more. What is agile marketing?

15 experts define Agile Marketing


The character pictured may or may not be an agile marketer. Faced with all of the changes in marketing over the last few years, marketers have increased pressure to produce results within shorter time frames. As a result, Agile Marketing has come into being. Here is how 15 experts define Agile Marketing. 15 EXPERTS DEFINE AGILE MARKETING. Gary Katz, Marketing Operations Partners. – Laura, Vision Edge Marketing.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

For Efficient Content Marketing, Stop Planning Content So Far Ahead

Content Marketing Institute

Year-long content planning isn’t a smart move. Find out how Agile marketing can make all the difference in content marketing efficiency and effectiveness. Multitasking isn’t the way to get ahead.

Have you discovered agile marketing?


If you think that a scrum is the main reason you’ll never play rugby, you might be right, but you are also missing a type a scrum much more related to marketing. Agile marketing unleashes the creativity of the team to succeed with the customer in a measurable way. If you haven’t at least looked at agile marketing, here is your big chance. In the age of the Internet, marketing needs to take a page from the IT people. Photo credit: John_Scone.

Implementing Agile Marketing? It Doesn’t Have to be Scary

BrandMaker Blog

“Here’s a giant slide deck on our agile marketing plans. If this triggers painful memories of how agile marketing was presented to your team in January, it may not have been surprising if your agile plans didn’t make it past the first quarter.

What Is Agile Marketing? [A Glossary of Terms]

Marketing Insider Group

Adaptability: the ability of a marketing team to pivot or adjust to changes in the market, feedback from their customers, the competitive landscape, and data from their own campaigns. The goal of adaptability is to avoid being trapped in a pre-established marketing plan even when it becomes clear that changes need to be made. The post Agile Marketing Glossary appeared first on The Agile Marketer. The post What Is Agile Marketing? [A

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.