article thumbnail

What Do Engaged Sessions in GA4 Tell You?

Marketing Insider Group

An engaged session must last at least 10 seconds, involve viewing two or more pages/screens, or trigger a conversion event. User Triggers a Conversion Event: A conversion event could include purchasing, signing up for a newsletter, filling out a contact form, or any other action you define as a conversion.

article thumbnail

The Role of Keywords in Successful PPC Advertising

Marketing Insider Group

Understanding the role of keywords in PPC advertising helps marketers create highly targeted campaigns that generate measurable results. By identifying terms that may trigger ads but are unrelated to the product or service offered, marketers can refine their targeting and increase campaign efficiency. Let’s jump right in!

PPC 286
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create Shareable Blog Content for Social Media

Marketing Insider Group

Using numbers, questions, and emotional triggers in your headlines can capture attention and increase clicks and shares. Asking questions can pique curiosity, and emotional triggers encourage engagement by appealing to readers’ desires or fears. Numbers or top-ten lists often work well and are relatively easy to write.

article thumbnail

Email Marketing Set-up with CRM: A Step-by-Step Guide

Marketing Insider Group

CRM email marketing is a powerful tool that combines relationship management with targeted outreach, enabling your brand to reach customers more effectively. By integrating email marketing with your CRM, you gain a strong approach to audience segmentation, personalized messaging, and campaign tracking – all of which improve engagement.

CRM 276
article thumbnail

Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. These innovations are ultimately connecting sales and marketing teams in smarter ways, turning alignment into real revenue and impact beyond the first click. Don’t get left behind. Register now!

article thumbnail

The Impact of AI on Social Media Marketing

Webbiquity

Image credit: Possessed Photography on Unsplash This technology has become a powerful tool at the forefront of innovation, particularly in the marketing world. In social media marketing, AI is not just a buzzword; it’s a game-changer. This post explores the different facets of AI’s influence on social media marketing.

article thumbnail

The Marketing Book Podcast: “The Power of Instinct” by Leslie Zane

The Forward Observer

In The Power of Instinct , marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. About the Author Leslie Zane has been turning the marketing industry on its head for the past 30 years.

article thumbnail

Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. Michael Ballard, Senior Manager of Global Digital Marketing at Lenovo, shows how marketers can reach the right contact, using the right channel, at the right time. Wait a second - that wasn't part of the plan.

article thumbnail

100 Pipeline Plays: The Modern Sales Playbook

Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year. Apply tested plays to your funnel - Use real-world scenarios, triggers, actions and expected results to improve your entire funnel. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.