Zoominfo

SEPTEMBER 24, 2024

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Ideal Customer Profiles Zoominfo 130

Martech

NOVEMBER 6, 2024

According to our latest research, the key lies in triggering specific emotions, publishing at the right time and telling stories that resonate. Viral success occurred when negative emotions also triggered surprise. Dig deeper: Why we care about content marketing 3. What makes content go viral? Astonishment. Uncertainty.

Viral Marketing 134

Viral Marketing Research Content Trigger Marketing 134

Webbiquity

FEBRUARY 25, 2025

Inbox clutter, generic messaging, and poor timing all contribute to dismal open rates, leaving marketers wondering why their carefully crafted emails never click (so to speak) with the right audience. Dynamic content, segmentation, and behavior-based triggers ensure that each recipient gets information tailored to their needs.

Email Marketing 161

Email Marketing SMS CAN-SPAM Trigger Marketing 161

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. Integration : Most lead capture tools seamlessly integrate with CRM systems and other marketing automation platforms, creating a cohesive ecosystem for lead management.

Marketing Automation Services 130

Marketing Automation Services Lead Capture Budget Programs Enterprise Management 130

Marketing Insider Group

JUNE 17, 2025

You’ve probably noticed how fast things shift in marketing. Marketing management trends don’t move slowly. They’re connecting marketing, sales, and support into one smart system. 5 Trends You Can’t Ignore Marketing is ALWAYS changing. AI in CRM and marketing isn’t new. AI won’t replace marketers.

Enterprise Management 281

Enterprise Management Marketing Management CRM Trends 281

Marketing Insider Group

FEBRUARY 5, 2025

In fact, 43% of companies believe better customer service is the main benefit of marketing automation. Instead of manually performing routine activities, like following up via email or updating customer records, your automation tools complete these actions automatically based on pre-defined rules or triggers.

Efficiency 170

Efficiency CRM Automation Marketing Automation Services 170

Zoominfo

NOVEMBER 18, 2024

A well-designed, high-performing website is the cornerstone of modern digital marketing. Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. Top Website Visitor Identification Software Tools 1.

Work Management 130

Work Management Marketing Management Sales Qualified Leads Lead Ranking 130

The Point

MARCH 24, 2025

B2B marketers have long understood that successful demand generation requires tailoring messages and offers to a buyers stage in the lead lifecycle. At best, they may be segmented by company size (SMB, Mid-Market, Enterprise) but little else. In practice, customer marketing should be just as tailored and segmented as lead nurturing.

Top of Funnel 157

Top of Funnel Demand Generation Agencies Planning SMB 157

markempa

DECEMBER 4, 2024

Here’s a Shocking Truth About B2B Marketing: Many companies are running blind. Traditional market segmentation defines borders of entire territories. They have sophisticated tech stacks, complex automation, and detailed processes. But the real opportunity lies in identifying mountain peaks—points of concentrated potential value.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Paid Search Agency Companies 120

Vision6

SEPTEMBER 23, 2024

Email marketing remains one of the most powerful tools for businesses to communicate with their audience, whether it’s driving engagement, nurturing leads or boosting conversions. But the success of an email marketing campaign hinges on one crucial factor: deliverability.

Deliverability 52

Deliverability Practices CAN-SPAM Best Practices 52

Martech

JULY 24, 2024

This is a common problem with modern marketing tools. Step 1: Turn on integrations Most marketing tools have built-in integrations. Typically, this will be your marketing automation platform (MAP). Since you’ll be maintaining the link and your day job is marketing, I recommend prioritizing reliability and ease of use.

Marketing Automation Services 119

Marketing Automation Services API Marketing Analytics Tools Trigger Marketing 119

Salesforce Marketing Cloud

NOVEMBER 5, 2024

Ever built 20 email marketing campaigns only to find that only one works? The truth is, successful marketing isn’t just driving people to your website and getting their email information; it’s inviting them on the entire customer journey to become part of your business family. It’s frustrating, right?

Small Business Marketing 99

Small Business Marketing Marketing AI Email Marketing Campaigns 99

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

WordAgents

APRIL 15, 2025

When your content strategy tilts too heavily toward promotion, several predictable consequences follow, each more damaging than the last: The Engagement Cliff If your social media accounts become non-stop promotional channels, followers quickly develop what many marketers call “promotion fatigue.”

Social Media 195

Social Media Promotion Media Business 195

Martech

AUGUST 14, 2024

A year of changes requires a shift in tactics for email marketers. Now marketers have to decide what steps they need to take to avoid getting emails rejected in the “post-Yahoogle” era. Additionally, Google’s website domain upgrades and stringent spam threshold rates have all posed formidable obstacles for marketers.”

Deliverability 121

Deliverability Email Marketing Tactics Work Management 121

Optinmonster

NOVEMBER 21, 2024

Timing and Triggers 2. By focusing on timing, triggers, size, and placement, you can create popups that engage users without negatively impacting your rankings. Timing and Triggers One of the biggest mistakes website owners make is showing a popup the moment a page loads. Size and Placement 3. Mobile Optimization 4.

Lead Ranking 69

Lead Ranking Lead Scoring SEO Optimization 69

Martech

MAY 6, 2025

In large B2B companies, marketing and sales teams continue to operate in silos, resulting in wasted resources and missed opportunities. Marketing complains that sales ignores their hard-earned leads. Sales complains that marketing leads are garbage. AI fundamentally reshapes how marketing and sales work together.

Marketing AI 115

Marketing AI Lead Ranking Marketing Qualified Leads Lead Scoring 115

Martech

JULY 25, 2024

In marketing, understanding what drives consumer behavior separates the strategic from the box-checkers. Behavioral economics, which combines insights from psychology and economics, provides the most valuable tools for marketers, second only to understanding the exact individuals they aspire to market to. Processing.

Urgency Marketing 126

Urgency Marketing Ethics Lead Ranking Transparency 126

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Work Management 100

Work Management Marketing Management Paid Search Agency Webinar Metrics 100

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects.

Marketing Automation Services 130

Marketing Automation Services Marketing Management Ideal Customer Profiles Marketing AI 130

Martech

AUGUST 15, 2024

In my last article, we talked about how marketing systems will change with the acceleration of AI, affecting roles, processes and workflows. In this article, we are going to take a deeper dive into workflows, examining how AI, and specifically visual workflow builders, will impact the way marketing teams operate. But buyer beware.

Marketing AI 124

Marketing AI Enterprise Management Work Management Marketing Management 124

Salesforce Marketing Cloud

AUGUST 15, 2024

From November 21 through 27 our customers sent a record-breaking 54 billion messages on the Marketing Cloud platform. A higher volume of email coupled with high ignored email rates can trigger spam filtering at major MBPs like Gmail, Microsoft and Yahoo. Last year was no exception. billion sends.

Email Marketing 115

Email Marketing Planning CAN-SPAM Deliverability 115

Martech

AUGUST 12, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates?

Ideal Customer Profiles 115

Ideal Customer Profiles Marketing Automation Services Lead Ranking Best Practices 115

SmartBrief - Marketing

JANUARY 29, 2025

You can trigger a pop-up to show up 15 seconds to over a minute after someone lands on a page. Scroll-based pop-up ads As the name implies, scroll-based pop-ups are triggered when a user scrolls down to a specific part of a webpage. You can choose the best time to show it based on what you hope to achieve.

Ads 102

Ads Trigger Marketing Intent Mobile Marketing 102

Martech

JULY 18, 2024

If there’s one sentiment that’s rising to the top among marketers and marketing ops, it’s “I’m tired.” Marketing has always been a quick-moving and problem-solving type of role, but the rate of change and innovation, especially in the marketing technology space is causing marketers to band together in frustration.

Work Management 117

Work Management Marketing Management Marketing Automation Services CMS Development 117

Webbiquity

NOVEMBER 21, 2024

B2B marketing demands have changed dramatically since 2020 as business buyers shifted away from traditional sales meetings toward digital-first interactions. Marketing teams face mounting pressure to capture attention in crowded digital spaces while selling to increasingly complex decision-maker groups. Guest post by Indiana Lee.

B2B Marketing 161

B2B Marketing Work Management Planning Marketing Management 161

Heinz Marketing

SEPTEMBER 24, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing In a fast-paced sales environment, Sales Development Representatives (SDRs) face the constant challenge of balancing high-volume outreach with personalized engagement. The post AI Tasks and Tools for SDR Success appeared first on Heinz Marketing. and Apollo.io

Marketing AI 97

Marketing AI Work Management Tools Marketing Management 97

Marketing Insider Group

NOVEMBER 4, 2024

Artificial intelligence (AI) and automation have emerged as transformative tools, allowing businesses to streamline operations, enhance customer interactions, and optimize their marketing strategies with unprecedented efficiency. However, as powerful as AI and automation are, they are only a piece of the larger marketing puzzle.

Marketing AI 130

Marketing AI Advertising Agencies Paid Search Agency Automation 130

Heinz Marketing

JUNE 26, 2025

And across marketing, sales, and customer success, teams are flying blind without a clear view of what buyers and customers are actually signaling. Signal ≠ Intent: Triage Before You Trigger Most teams treat all engagement as good engagement. And they’re aligning Sales, Marketing, and CS to act before the window closes.

Marketing Analytics Tools 89

Marketing Analytics Tools Cross-Selling Burn Rate Trigger Marketing 89

Martech

OCTOBER 30, 2024

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. The winding customer journey Moroney, co-founder of Storybook Marketing, a demand generation agency specializing in B2B SaaS, laid out a plan for solving this problem. But … How do you do it?

Top of Funnel 141

Top of Funnel Marketing Funnels Marketing Management Demand Generation Agencies 141

Trade Press Services

SEPTEMBER 16, 2024

In addition to enhancing your brand’s visibility, earned media also establishes your authority in the industry, attracts potential clients, and strengthens your market position. Does their audience match your target market? Be sure to avoid sales-y words that could trigger spam filters. Do they cover companies like yours?

Media 90

Media Press B2B Thought Leadership Marketing Proposals 90

Litmus

OCTOBER 16, 2024

In this article, we’ll cover what customer lifecycle marketing is and how you can implement it to convert casual browsers into loyal brand advocates. Understanding each stage lets you tailor marketing to boost customer engagement and loyalty. Lifecycle marketing asks, “How can we keep our product relevant?”

Segmentation 97

Segmentation Planning Work Management Lead Ranking 97

Zoominfo

JULY 2, 2025

ZoomInfo has been named a Customers’ Choice in the 2025 Gartner ® Voice of the Customer Report for Account-Based Marketing (ABM) Platforms, the only vendor positioned in the Customers’ Choice quadrant in this report. ABM Built for Outcomes We didn’t build ZoomInfo Marketing to check boxes or chase buzzwords. ZoomInfo changed that.

Zoominfo 147

Zoominfo Gartner Account Based Marketing ABM 147

The Point

APRIL 21, 2025

Rethinking Gated Content Fulfillment: A More Buyer-Centric Model Here’s how B2B marketers can adjust their content and lead follow-up strategies to reflect the consumption gap: Dont send the individual directly to hosted content.

Webinar Metrics 144

Webinar Metrics Fulfillment Marketing & Strategy Paper 144

Martech

DECEMBER 19, 2024

Dig deeper: 7 marketing strategies to conquer decision paralysis How framing your CTA as avoiding a loss can drive action Loss aversion is a psychological principle where people are more driven to avoid losing something than to gain the same thing. CTA button text should always be clear and aligned with the action it triggers.

Urgency Marketing 123

Urgency Marketing Act-On Trigger Marketing Click Rate 123