Expert insights. Personalized for you.
Do you enjoy burning through your ad budget will little to show for it? But that’s exactly what you are doing if you are running Facebook ads with a low ad relevance score. They’ve continually refined their ad formats to find those that still perform while being less intrusive. MORE
This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. So why aren’t your ads performing as well as you’d expect? Here’s how you can produce Facebook mobile video ads like a pro. NEW & IMPROVED! MORE
Facebook Ads is one of the top PPC platforms right now. The ad system, after all, is versatile and holds a lot of potential. A lot has changed in the past few years, so let’s take a look at the 7 new Facebook Ads changes that all marketers should be aware of in 2019. MORE
In 2019, Google Ads is one of the most effective advertising tools to get more traffic to your website, and generate more leads. In fact, most businesses see an average of 200% ROI on their Google Ad spend. Why get a Google Ads certification? Google Ads Certification Training. MORE
However, over time that cheer has been dampened by pre-roll ads that play automatically. Sometimes I can skip them, but there have been a few times I’ve had to sit through ads that were longer than the video itself. Digital ad spending in the U.S. MORE
There are several different approaches to take, but we’ll focus on display ad optimization in this blog post. Option to filter your campaign performance reports to determine whether certain campaigns perform better among those who were shown a specific display ad. MORE
You probably know that Google Ads is the fastest way to 10X your sales, thanks to the high buyer intent traffic it drives towards your landing pages. But how can you actually make it work for you and get your ads placed like this? Making it the biggest ad selling company in the world. MORE
Tweet When it comes to PPC ads, writing copy with limited headline and description character spaces can be tough. Overall, one thing I’ve seen in my experiences in working with our Research Partners is the basics of copywriting are often a first casualty in PPC ad design. MORE
Bionic today unveiled a new ad sales tool that enables ad salespeople to benchmark their advertising programs against their competitors’ advertising programs. Using this new ad sales benchmarking tool is easy. Best of all, it’s free to qualified ad sales professionals. MORE
HM: Now that we’ve got the important stuff out of the way, let’s talk ad tags–what are they exactly? HP: An ad tag is a snippet of code that is inserted into the source code of a publisher’s web page via an ad server. HM: What purpose do ad tags serve? MORE
You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. MORE
Facebook and Google have been dominating the digital advertising space for years now, but Amazon is at number three and growing fast: they made almost $10 billion in ad revenues in 2019, which is almost 8% of the digital ad market, and up more than 30% from the year before. MORE
Megan Sullivan-Jenks, Director of Marketing & Communications, Choozle: From your point of view, how important are display ad creative assets to the success of a digital advertising campaign? Some relevant examples are: • Peta’s print and broadcast ads. Bogged down ad servers. MORE
Everyone knows about digital ad fraud, but do you know how to protect yourself as an advertiser? If you are like me, then you need to listen to the interview Tim Peter and I recently did with Augustine Fou , an expert on ad fraud. MORE
If you’re ready to break into the world of PPC campaigns to build brand awareness, attract leads and drive sales, Facebook Ads is one of the best platforms to start with. That’s where ad funnels come in. What Is a Facebook Ad Funnel? This is the first ad in the mix. MORE
Google Ads is the answer! In this post, I explain how Google Ads (formerly know as AdWords) works and why it makes sense for most B2B companies to integrate into their B2B marketing strategy. How Search Ads Work. These are ads that appear on search engine results pages. MORE
Paid search dominates the digital ad landscape. Paid search is the clear winner when it comes to digital ad spend, with respondents indicating that paid search comprises 40% of their digital ad budgets. Other top social formats include feed banner ads and carousel ads. MORE
Ad fraud is similar to a lot of problems out there. Ad fraud is similar. Most large advertisers have outsourced their advertising budget to ad exchanges or to agencies working with ad exchanges–they aren’t actively managing their campaigns. MORE
Facebook lead ads have a special appeal that makes them an ultra useful lead generation tool. The post How to Optimize Facebook Ads for Leads appeared first on Marketing Insider Group. They’re convenient to prospects. MORE
to reach $165.7bn in 2019, making it the second-largest ad channel worldwide across 96 markets, as per WARC’s Adspend Forecast. Mobile advertising ecosystem supports the most converting and ROI-driven interactive ad formats that engage and retain users inside the app. Banner ads. MORE
At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. Consider these stats : Although the average price for an ad had a 2% decrease, ad impressions grew by 34%. 5 Most Important Trends for Facebook Ads in 2020. MORE
Before we dive in, according to our data—pulled from the Choozle platform over the past six months—here are the top 10 best banner sizes for digital display ads : 728×90 (Leaderboard). 300×600 (Half Page Ad). Digital display ads: creativity is key. Half Page Ad. MORE
Although video ad campaigns are extremely popular these days, particularly on Facebook and YouTube (although they're on pretty much all social platforms), you shouldn't discount the efficacy of text ads. What Is a Text Ad? 6 Ways Google Ads Can Boost Your SEO Results. MORE
If you sell something like Umbraco —a content management system—it’s obviously very powerful to be able to target companies that use your competitor’s software and create ads that speak to the key differences and unique selling propositions (USPs) between your software and theirs. MORE
The average ad on Facebook is viewed for only 2.5 A fair number of companies try to work around this by gaming the system, from using unskippable ads to deploying frequent, unnecessary notifications on mobile apps. In turn, this helps them create better, more targeted ads. MORE
With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads. That cost makes using Amazon Ads a better deal than the average CPC of: Bing Ads ($3.36). Google Ads ’ Search Network ($2.76). Video Ads. MORE
Consider these facts: Digital ad revenue in the U.S. digital ad revenue last year. ( Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. ROI: Return on ad investment? MORE
Many brands and marketers understand this and perform competitor research on everything from keywords to social campaigns, but a large percentage either forget or are unsure about how to proceed with Facebook Ads. Why You Should Care What Your Competitors Are Doing on Facebook Ads. MORE
My advice of which marketing tactic was like the walking dead: banner ads!!! What marketers should do, instead: Marketers need to shift their banner ad investments into brand content marketing experiences. Around 31% of ad impressions can’t be viewed by users. MORE
The post Most Viewed Video Ads: Holiday Top 10 appeared first on AcuityAds Inc. Digital Video True Reach Attention Advertising Most Viewed Video Ads MVVAWe love this week's chart because it features 4 brand new videos!! Most importantly, there are robots. MORE
One of the most important announcements was the launch of Google Discovery Ads. What Are Google Discovery Ads? Google has hit it high with Discovery Ads; this is expected to become one of Google’s most powerful advertising tools. How Discovery Ads Work. MORE
B2B Marketing Content Marketing b2b ads b2b advertising b2b content marketing b2b storytelling storytelling contentCreate greater impact in your B2B advertising with powerful storytelling strategies. MORE
For campaign optimizations, you know the drill: Upload assets at least 72 hours prior to launch, wait 5-7 days to make optimizations, check in periodically… but is it different when you’re just focused on mobile ad optimization? MORE
Here's how to get the cheapest Facebook Ads without sacrificing quality. How Much Do Facebook Ads Cost? Update or Cut Ads that Aren’t Performing. That’s why it’s important to ensure that your ads are performing to their maximum potential. Try Using Facebook Lead Ads. MORE
Ads Related Topics Marketing Insider Group
OCTOBER 3, 2019
The average ad on Facebook is viewed for only 2.5 A fair number of companies try to work around this by gaming the system, from using unskippable ads to deploying frequent, unnecessary notifications on mobile apps. In turn, this helps them create better, more targeted ads.
Single Grain
NOVEMBER 15, 2019
This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. So why aren’t your ads performing as well as you’d expect? Here’s how you can produce Facebook mobile video ads like a pro. NEW & IMPROVED!
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Choozle
DECEMBER 3, 2019
HM: Now that we’ve got the important stuff out of the way, let’s talk ad tags–what are they exactly? HP: An ad tag is a snippet of code that is inserted into the source code of a publisher’s web page via an ad server. HM: What purpose do ad tags serve?
Single Grain
DECEMBER 18, 2019
At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. Consider these stats : Although the average price for an ad had a 2% decrease, ad impressions grew by 34%. 5 Most Important Trends for Facebook Ads in 2020.
Speaker: Robert Bly, Independent Copywriter and Consultant
Biznology
JUNE 23, 2017
Consider these facts: Digital ad revenue in the U.S. digital ad revenue last year. ( Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. ROI: Return on ad investment?
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Webbiquity
JULY 11, 2019
One of the most important announcements was the launch of Google Discovery Ads. What Are Google Discovery Ads? Google has hit it high with Discovery Ads; this is expected to become one of Google’s most powerful advertising tools. How Discovery Ads Work.
Choozle
JUNE 19, 2019
Before we dive in, according to our data—pulled from the Choozle platform over the past six months—here are the top 10 best banner sizes for digital display ads : 728×90 (Leaderboard). 300×600 (Half Page Ad). Digital display ads: creativity is key. Half Page Ad.
Single Grain
AUGUST 13, 2019
With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads. That cost makes using Amazon Ads a better deal than the average CPC of: Bing Ads ($3.36). Google Ads ’ Search Network ($2.76). Video Ads.
ClickZ
JULY 18, 2019
Paid search dominates the digital ad landscape. Paid search is the clear winner when it comes to digital ad spend, with respondents indicating that paid search comprises 40% of their digital ad budgets. Other top social formats include feed banner ads and carousel ads.
Speaker: John Barrows, CEO, JBarrows Sales Training
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Single Grain
OCTOBER 2, 2019
Facebook Ads is one of the top PPC platforms right now. The ad system, after all, is versatile and holds a lot of potential. A lot has changed in the past few years, so let’s take a look at the 7 new Facebook Ads changes that all marketers should be aware of in 2019.
Biznology
SEPTEMBER 12, 2018
Ad fraud is similar to a lot of problems out there. Ad fraud is similar. Most large advertisers have outsourced their advertising budget to ad exchanges or to agencies working with ad exchanges–they aren’t actively managing their campaigns.
Single Grain
SEPTEMBER 2, 2019
Many brands and marketers understand this and perform competitor research on everything from keywords to social campaigns, but a large percentage either forget or are unsure about how to proceed with Facebook Ads. Why You Should Care What Your Competitors Are Doing on Facebook Ads.
Webbiquity
OCTOBER 23, 2019
If you sell something like Umbraco —a content management system—it’s obviously very powerful to be able to target companies that use your competitor’s software and create ads that speak to the key differences and unique selling propositions (USPs) between your software and theirs.
Single Grain
DECEMBER 24, 2019
Facebook and Google have been dominating the digital advertising space for years now, but Amazon is at number three and growing fast: they made almost $10 billion in ad revenues in 2019, which is almost 8% of the digital ad market, and up more than 30% from the year before.
Modern Marketing
NOVEMBER 15, 2019
There are several different approaches to take, but we’ll focus on display ad optimization in this blog post. Option to filter your campaign performance reports to determine whether certain campaigns perform better among those who were shown a specific display ad.
Choozle
FEBRUARY 7, 2019
Megan Sullivan-Jenks, Director of Marketing & Communications, Choozle: From your point of view, how important are display ad creative assets to the success of a digital advertising campaign? Some relevant examples are: • Peta’s print and broadcast ads. Bogged down ad servers.
Act-On
JULY 20, 2017
B2B Marketing Content Marketing b2b ads b2b advertising b2b content marketing b2b storytelling storytelling contentCreate greater impact in your B2B advertising with powerful storytelling strategies.
Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo
and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. The modern era of MarTech is great, isn't it? Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects.
Biznology
JANUARY 31, 2018
Everyone knows about digital ad fraud, but do you know how to protect yourself as an advertiser? If you are like me, then you need to listen to the interview Tim Peter and I recently did with Augustine Fou , an expert on ad fraud.
B2B Lead Generation
NOVEMBER 25, 2013
Tweet When it comes to PPC ads, writing copy with limited headline and description character spaces can be tough. Overall, one thing I’ve seen in my experiences in working with our Research Partners is the basics of copywriting are often a first casualty in PPC ad design.
Single Grain
AUGUST 19, 2019
Do you enjoy burning through your ad budget will little to show for it? But that’s exactly what you are doing if you are running Facebook ads with a low ad relevance score. They’ve continually refined their ad formats to find those that still perform while being less intrusive.
Single Grain
OCTOBER 3, 2019
Here's how to get the cheapest Facebook Ads without sacrificing quality. How Much Do Facebook Ads Cost? Update or Cut Ads that Aren’t Performing. That’s why it’s important to ensure that your ads are performing to their maximum potential. Try Using Facebook Lead Ads.
Single Grain
SEPTEMBER 30, 2019
Although video ad campaigns are extremely popular these days, particularly on Facebook and YouTube (although they're on pretty much all social platforms), you shouldn't discount the efficacy of text ads. What Is a Text Ad? 6 Ways Google Ads Can Boost Your SEO Results.
AcuityAds
DECEMBER 23, 2019
The post Most Viewed Video Ads: Holiday Top 10 appeared first on AcuityAds Inc. Digital Video True Reach Attention Advertising Most Viewed Video Ads MVVAWe love this week's chart because it features 4 brand new videos!! Most importantly, there are robots.
Marketing Insider Group
APRIL 30, 2018
Facebook lead ads have a special appeal that makes them an ultra useful lead generation tool. The post How to Optimize Facebook Ads for Leads appeared first on Marketing Insider Group. They’re convenient to prospects.
The Point
MARCH 17, 2015
You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying.
Choozle
OCTOBER 24, 2018
For campaign optimizations, you know the drill: Upload assets at least 72 hours prior to launch, wait 5-7 days to make optimizations, check in periodically… but is it different when you’re just focused on mobile ad optimization?
Single Grain
JUNE 26, 2019
If you’re ready to break into the world of PPC campaigns to build brand awareness, attract leads and drive sales, Facebook Ads is one of the best platforms to start with. That’s where ad funnels come in. What Is a Facebook Ad Funnel? This is the first ad in the mix.
BOP Design
NOVEMBER 19, 2019
Google Ads is the answer! In this post, I explain how Google Ads (formerly know as AdWords) works and why it makes sense for most B2B companies to integrate into their B2B marketing strategy. How Search Ads Work. These are ads that appear on search engine results pages.
Bionic
JANUARY 16, 2020
Bionic today unveiled a new ad sales tool that enables ad salespeople to benchmark their advertising programs against their competitors’ advertising programs. Using this new ad sales benchmarking tool is easy. Best of all, it’s free to qualified ad sales professionals.
Marketing Insider Group
OCTOBER 30, 2014
My advice of which marketing tactic was like the walking dead: banner ads!!! What marketers should do, instead: Marketers need to shift their banner ad investments into brand content marketing experiences. Around 31% of ad impressions can’t be viewed by users.
Hubspot
NOVEMBER 15, 2019
In 2019, Google Ads is one of the most effective advertising tools to get more traffic to your website, and generate more leads. In fact, most businesses see an average of 200% ROI on their Google Ad spend. Why get a Google Ads certification? Google Ads Certification Training.
Contently
SEPTEMBER 5, 2019
However, over time that cheer has been dampened by pre-roll ads that play automatically. Sometimes I can skip them, but there have been a few times I’ve had to sit through ads that were longer than the video itself. Digital ad spending in the U.S.
ClickZ
JULY 26, 2019
to reach $165.7bn in 2019, making it the second-largest ad channel worldwide across 96 markets, as per WARC’s Adspend Forecast. Mobile advertising ecosystem supports the most converting and ROI-driven interactive ad formats that engage and retain users inside the app. Banner ads.
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