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Marketing Insider Group
NOVEMBER 6, 2023
One such resource is Google’s Ad Grant program, which offers eligible nonprofits $10,000 monthly in ad credits to promote their websites via Google Ads. In fact, there are many steps to managing the grant and ensuring the ads you create perform well. That’s why we’ve created this guide!
The Point
JULY 13, 2022
LinkedIn ads have become a staple of the B2B demand generation playbook, in large part due to an ability to target a tightly defined audience. The post Infographic – Blueprint for an Effective LinkedIn Ad appeared first on The Point.
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Martech
JULY 9, 2024
Microsoft Advertising announced new AI-powered asset recommendations for video ads, with Connected TV ad recommendations coming soon. AI-powered ad creation tools are becoming increasingly sophisticated, allowing advertisers to scale their creative efforts more efficiently. AI generates video ad recommendations.
Martech
JULY 16, 2024
Digital video ad spending is expected to be more than $62 billion this year, the IAB predicts. Since that year ad spend share shifted nearly 20 percentage points from linear TV to digital video. In 2024, digital video will get 52% of the video ad dollars, surpassing linear TV for the first time. million in 2022.
By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference. Attending trade shows helps your business find new prospects and make connections.
BOP Design
JULY 17, 2024
Once upon a time, they were called Bing Ads…but now they are just Microsoft Ads. However, many B2B marketers still refer to them as “Bing Ads” because they are shown in the Bing search engine (among other places). As a marketer for a B2B firm, you may be wondering if Microsoft Ads are worth the.
illumin
JUNE 25, 2024
Pride is here once again and so are some amazing ad campaigns. They are the advertisers who step up and make more than just a flashy ad, but a campaign that works to make a difference. The top 4 Pride campaigns of 2024 These are the best of the best from this year’s Pride ad lineup.
Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo
We have added 10's of millions of personal emails and mobile records. What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with these tools: More data! Basic search: Easily search using keywords, job title, location, industry, and more.
You can’t afford to frustrate your potential customers by shoving your ads on their screens all the time. Answering this question is the trickiest part of the marketing campaign. It needs adequate planning.
Advertiser: ZoomInfo
What you’ll learn: How consolidation creates a more valuable tech stack and delivers better results How high quality data and an integrated platform drive efficiency and performance What questions you should ask before cutting an existing vendor or adding a new vendor to your tech stack Why a data-first mindset helps you avoid a lot of costly mistakes (..)
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With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data By submitting (..)
Speaker: John Barrows, CEO, JBarrows Sales Training
If we as sales professionals are not adding any context to the content then we bring no additional value to what marketing and technology are already doing. This is a harder and harder question to answer but it’s a critical to focus on. You’ll learn: The current sales process and why it’s broken.
Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo
and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects. Wait a second - that wasn't part of the plan. Since when did a 1.5% conversion rate start looking "good"?
Speaker: Mason Cosby - Director of Growth at Gravity Global
Adding an Account-Based approach makes it even more difficult to get the content right. Despite this importance, many marketing teams struggle to find the time and resources necessary to create engaging content. As a result, they don't see proper account engagement.
Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller
December 1st, 2022 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT
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