Expert insights. Personalized for you.
Some real talk: I feel like every single article I’ve read recently around ad revenue for publishers has been doom and gloom. I want to take a look at what we’ve seen at Keywee from publishers who rely on ads as their primary revenue stream. . Publishers ad revenue MORE
The typical Facebook feed is fast-moving and chaotic, well-suited for B2C ads that catch users’ attention and trigger their impulse to make a quick purchase. What Are Facebook Ads? Facebook Ads is the name for Facebook’s integrated advertising platform. MORE
Retargeting ads are a vital component of any advertising strategy. In this blog, we’ll dive into what retargeting ads are and when to use them. We also feature a few of the strategic retargeting ads we loved in 2020 that you can use as inspiration when tailoring your 2021 strategy. MORE
There are several different approaches to take, but we’ll focus on display ad optimization in this blog post. Display ad optimization allows you to customize visitor experiences on your website based on specific display ads that have been served, and Oracle Maxymiser’s display ad optimization feature can help take your testing program to the next level. Capability to test specific user journeys or destination pages from each display ad. MORE
You probably know that Google Ads is the fastest way to 10X your sales, thanks to the high buyer intent traffic it drives towards your landing pages. But how can you actually make it work for you and get your ads placed like this? The thing is, if you don’t know what you’re doing, Google Ads can be the fastest way to lose your money. Thanks to the high ad prices, and the fast evolving competition with huge budgets. Making it the biggest ad selling company in the world. MORE
This is a simplified scenario of custom landing pages for Google Ads, but it gets the point across. In this blog post, we share how to build an effective Google Ads landing page that entices website visitors to convert. This applies to targeted Google Ads campaigns as well. MORE
HM: Now that we’ve got the important stuff out of the way, let’s talk ad tags–what are they exactly? HP: An ad tag is a snippet of code that is inserted into the source code of a publisher’s web page via an ad server. HM: What purpose do ad tags serve? MORE
Google wants you to spend more on their ad network because, let's face it, that's how they make money. So if you aren't paying attention to these new Google Ads trends, you will be left behind. Book My Free Google Ads Consultation. 9 Google Ads Trends You Can’t Ignore in 2021. MORE
Facebook and Google have been dominating the digital advertising space for years now, but Amazon is at number three and growing fast: they made almost $10 billion in ad revenues in 2019, which is almost 8% of the digital ad market, and up more than 30% from the year before. MORE
In 2019, Samer Biladi , the creative director of SkeletonHD , was struggling to see an impactful ROI from his Facebook ads. Learn to create more effective LinkedIn ads: LinkedIn Ads for Enterprise B2B SaaS: The Only Guide You’ll Need. Combating Rising Facebook Ad Costs. MORE
In 2014, Facebook introduced a new feature that seemed to be the missing link for businesses that want to advertise their products in a creative way and increase engagement—carousel ads. Advertising Social Media facebook carousel ads MORE
Ok, perhaps this headline is a little hyperbolic, but considering how pretty much everyone is either blocking or blind to digital ads these days, perhaps we need to rethink them altogether. MORE
Gone are the days when unobtrusive native ad formats were a nice-to-have. Today advertisers expect access to ad inventory that provides consumers with the premium ad experiences they desire. Email Monetization Email Revenue Native Ad Blueprints MORE
Ad fraud is similar to a lot of problems out there. Ad fraud is similar. Most large advertisers have outsourced their advertising budget to ad exchanges or to agencies working with ad exchanges–they aren’t actively managing their campaigns. So they don’t want to hear it when you tell them there’s 60% ad fraud. They want to have confidence in the ad exchanges and they certainly want to believe in their agencies. MORE
Do you want to know how to optimize Facebook ads but not sure where to get started? Facebook ads can be one of the biggest assets to growing your company. But, if not set up correctly, these ads can also be more costly than their worth. Why Your Facebook Ads Aren’t Working. MORE
At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. Consider these stats : Although the average price for an ad had a 2% decrease, ad impressions grew by 34%. 5 Most Important Trends for Facebook Ads in 2020. MORE
This was one of the questions posed during our recent webinar with AdMonsters on how publishers can increase revenue while delivering premium ad experiences. With the help of programmatic advertising, native ads can perform 10x better than traditional banner ads. MORE
Before we dive in, according to our data—pulled from the Choozle platform over the past six months—here are the top 10 best banner sizes for digital display ads : 728×90 (Leaderboard). 300×600 (Half Page Ad). Digital display ads: creativity is key. Display ad creative resources: The creative process in advertising, from idea to impressions. choozlechat: Display ad creative with Creativity Multimedia. What’s the best banner size for website ads? MORE
12 minutes read When using display advertising, you may be wondering “Which file format is best for display ads?” ” We all know how important ad design is, and there is no secret that every PPC bidder wants to get the best ad placements. MORE
As an advertising platform, Spotify offers dual benefits: First, it enables you to reach a large audience base via different audio ads. Second, you can run video ads that play unmuted. Whether small or large, any business can get started with Spotify ads for as little as $250. MORE
If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. Let’s be clear: LinkedIn Ads is an expensive platform. Message Ads. Text Ads. MORE
With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads. Brands that focus on selling niche but popular products get the most traction because of framing — the consumers who see sponsored ads on Amazon are already in a shopping mindset (because they’re on Amazon in the first place). That cost makes using Amazon Ads a better deal than the average CPC of: Bing Ads ($3.36). Video Ads. MORE
Consider these facts: Digital ad revenue in the U.S. digital ad revenue last year. ( Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords. With any ad buy, Google lets you know the bid for a keyword that gets the best ad position. ROI: Return on ad investment? MORE
It seems like we’re inundated with ads on a daily basis. In the 1970s, people were exposed to around 500 ads per day. People are now estimated to be exposed to between 6,000 to 10,000 ads every single day. We found 5 ads that we think do just that. MORE
With the help of SharpSpring Ads’ powerful AI. You can check out the full Convive Wines case study for all the details — and get inspired below on how to use retargeting ads for your business to level up your own marketing strategy. Using Retargeting Ads for Your Business. MORE
Running a successful Google Ads account can make or break your business in 2021. Whether you are a small business or a large enterprise, online ads increase brand awareness by 80%. Business Strategy Marketing B2B Growth Google Ads MORE
You would say that it's not possible because TV ads start at $20,000 at least. You can run Hulu ads with roughly the same budget you use for your social media or Google Ads campaign. Book My Free Hulu Ads Consultation . The ad-supported plan costs $5.99 MORE
Few e-commerce marketers can deny the power of Facebook Ads for delivering traffic and sales. To get you started, we put this guide together, where you will learn everything you need to know to create a TikTok ads campaign. How to Create a TikTok Ads Campaign. In-Feed Ads. MORE
We realized our business information index allowed marketers to deliver targeted online ads at a level never before seen.”. And we added 18M of our now 33M mobile numbers in a span of five months. Innovation can be tricky. More often than not, it leads you to new frontiers. MORE
Today we are going to be talking about what Single Keyword Ad Group campaigns are , why single keyword ad groups work in 2021 and how to get the most out of them. Single Keyword Ad Group (SKAG) is a term that refers to a group of Google Ads focused on a single keyword. MORE
Let me guess – you’re in marketing, are very busy, and now need to improve the response that you are getting from LinkedIn text ads. So to make things a little easier, here is a short list of recommendations and LinkedIn ad copy best practices. MORE
Ads Related Topics 
Single Grain
JULY 29, 2021
As an advertising platform, Spotify offers dual benefits: First, it enables you to reach a large audience base via different audio ads. Second, you can run video ads that play unmuted. Whether small or large, any business can get started with Spotify ads for as little as $250.
Sharpspring
AUGUST 10, 2021
It seems like we’re inundated with ads on a daily basis. In the 1970s, people were exposed to around 500 ads per day. People are now estimated to be exposed to between 6,000 to 10,000 ads every single day. We found 5 ads that we think do just that.
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DivvyHQ
SEPTEMBER 21, 2020
Ok, perhaps this headline is a little hyperbolic, but considering how pretty much everyone is either blocking or blind to digital ads these days, perhaps we need to rethink them altogether.
Sharpspring
FEBRUARY 18, 2021
Retargeting ads are a vital component of any advertising strategy. In this blog, we’ll dive into what retargeting ads are and when to use them. We also feature a few of the strategic retargeting ads we loved in 2020 that you can use as inspiration when tailoring your 2021 strategy.
Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.
Single Grain
JULY 16, 2021
Few e-commerce marketers can deny the power of Facebook Ads for delivering traffic and sales. To get you started, we put this guide together, where you will learn everything you need to know to create a TikTok ads campaign. How to Create a TikTok Ads Campaign. In-Feed Ads.
Optinmonster
MARCH 8, 2021
Do you want to know how to optimize Facebook ads but not sure where to get started? Facebook ads can be one of the biggest assets to growing your company. But, if not set up correctly, these ads can also be more costly than their worth. Why Your Facebook Ads Aren’t Working.
Biznology
JUNE 23, 2017
Consider these facts: Digital ad revenue in the U.S. digital ad revenue last year. ( Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords. With any ad buy, Google lets you know the bid for a keyword that gets the best ad position. ROI: Return on ad investment?
Sharpspring
JULY 15, 2021
With the help of SharpSpring Ads’ powerful AI. You can check out the full Convive Wines case study for all the details — and get inspired below on how to use retargeting ads for your business to level up your own marketing strategy. Using Retargeting Ads for Your Business.
SendX
SEPTEMBER 9, 2018
You probably know that Google Ads is the fastest way to 10X your sales, thanks to the high buyer intent traffic it drives towards your landing pages. But how can you actually make it work for you and get your ads placed like this? The thing is, if you don’t know what you’re doing, Google Ads can be the fastest way to lose your money. Thanks to the high ad prices, and the fast evolving competition with huge budgets. Making it the biggest ad selling company in the world.
Speaker: Robert Bly, Independent Copywriter and Consultant
Marketers may use the same copy for their B2B and B2C clientele, but these customers should never be treated the same. In this webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers. Join Robert Bly, independent copywriter and consultant, who will walk you through key details of your marketing copy strategy that will make a real difference to your buyers.
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Visitor Queue
JULY 15, 2021
Running a successful Google Ads account can make or break your business in 2021. Whether you are a small business or a large enterprise, online ads increase brand awareness by 80%. Business Strategy Marketing B2B Growth Google Ads
Single Grain
DECEMBER 18, 2019
At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. Consider these stats : Although the average price for an ad had a 2% decrease, ad impressions grew by 34%. 5 Most Important Trends for Facebook Ads in 2020.
Liveintent
MAY 7, 2021
Gone are the days when unobtrusive native ad formats were a nice-to-have. Today advertisers expect access to ad inventory that provides consumers with the premium ad experiences they desire. Email Monetization Email Revenue Native Ad Blueprints
Single Grain
JULY 21, 2021
Google wants you to spend more on their ad network because, let's face it, that's how they make money. So if you aren't paying attention to these new Google Ads trends, you will be left behind. Book My Free Google Ads Consultation. 9 Google Ads Trends You Can’t Ignore in 2021.
Speaker: John Barrows, CEO, JBarrows Sales Training
As technology and AI advance, and as companies and reps continue to look for technical solutions to increase efficiency throughout the sales process, the human element of sales is being lost.The question we need to ask ourselves is – what can we do that a computer can’t? The answer lies in context; if we as sales professionals are not adding any context to our content, then we bring no additional value to what marketing and technology are already doing. Learn about the importance of context, and where and how to add it throughout the sales process!
Choozle
DECEMBER 3, 2019
HM: Now that we’ve got the important stuff out of the way, let’s talk ad tags–what are they exactly? HP: An ad tag is a snippet of code that is inserted into the source code of a publisher’s web page via an ad server. HM: What purpose do ad tags serve?
Bannersnack
JULY 21, 2020
In 2014, Facebook introduced a new feature that seemed to be the missing link for businesses that want to advertise their products in a creative way and increase engagement—carousel ads. Advertising Social Media facebook carousel ads
Bannersnack
OCTOBER 12, 2021
12 minutes read When using display advertising, you may be wondering “Which file format is best for display ads?” ” We all know how important ad design is, and there is no secret that every PPC bidder wants to get the best ad placements.
Single Grain
AUGUST 3, 2021
You would say that it's not possible because TV ads start at $20,000 at least. You can run Hulu ads with roughly the same budget you use for your social media or Google Ads campaign. Book My Free Hulu Ads Consultation . The ad-supported plan costs $5.99
Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo
and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. The modern era of MarTech is great, isn't it? Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects.
Goodish Agency
JUNE 18, 2021
Today we are going to be talking about what Single Keyword Ad Group campaigns are , why single keyword ad groups work in 2021 and how to get the most out of them. Single Keyword Ad Group (SKAG) is a term that refers to a group of Google Ads focused on a single keyword.
Single Grain
NOVEMBER 17, 2020
If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. Let’s be clear: LinkedIn Ads is an expensive platform. Message Ads. Text Ads.
Anyword
APRIL 9, 2020
Some real talk: I feel like every single article I’ve read recently around ad revenue for publishers has been doom and gloom. I want to take a look at what we’ve seen at Keywee from publishers who rely on ads as their primary revenue stream. . Publishers ad revenue
Biznology
SEPTEMBER 12, 2018
Ad fraud is similar to a lot of problems out there. Ad fraud is similar. Most large advertisers have outsourced their advertising budget to ad exchanges or to agencies working with ad exchanges–they aren’t actively managing their campaigns. So they don’t want to hear it when you tell them there’s 60% ad fraud. They want to have confidence in the ad exchanges and they certainly want to believe in their agencies.
Answering this question is the trickiest part of the marketing campaign. You can’t afford to frustrate your potential customers by shoving your ads on their screens all the time. It needs adequate planning.
Choozle
JUNE 19, 2019
Before we dive in, according to our data—pulled from the Choozle platform over the past six months—here are the top 10 best banner sizes for digital display ads : 728×90 (Leaderboard). 300×600 (Half Page Ad). Digital display ads: creativity is key. Display ad creative resources: The creative process in advertising, from idea to impressions. choozlechat: Display ad creative with Creativity Multimedia. What’s the best banner size for website ads?
Anyword
OCTOBER 12, 2021
Let me guess – you’re in marketing, are very busy, and now need to improve the response that you are getting from LinkedIn text ads. So to make things a little easier, here is a short list of recommendations and LinkedIn ad copy best practices.
Zoominfo
FEBRUARY 3, 2021
We realized our business information index allowed marketers to deliver targeted online ads at a level never before seen.”. And we added 18M of our now 33M mobile numbers in a span of five months. Innovation can be tricky. More often than not, it leads you to new frontiers.
Single Grain
DECEMBER 24, 2019
Facebook and Google have been dominating the digital advertising space for years now, but Amazon is at number three and growing fast: they made almost $10 billion in ad revenues in 2019, which is almost 8% of the digital ad market, and up more than 30% from the year before.
Advertisement
If you’ve never used auction techniques to drive engagement in your employee, channel partner or customer rewards programs, you’re missing out! Find out why and how to in this Best Practices Guide from industry leader Reward Paths.
Oracle
NOVEMBER 15, 2019
There are several different approaches to take, but we’ll focus on display ad optimization in this blog post. Display ad optimization allows you to customize visitor experiences on your website based on specific display ads that have been served, and Oracle Maxymiser’s display ad optimization feature can help take your testing program to the next level. Capability to test specific user journeys or destination pages from each display ad.
Oktopost
JUNE 30, 2021
The typical Facebook feed is fast-moving and chaotic, well-suited for B2C ads that catch users’ attention and trigger their impulse to make a quick purchase. What Are Facebook Ads? Facebook Ads is the name for Facebook’s integrated advertising platform.
Single Grain
AUGUST 13, 2019
With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads. Brands that focus on selling niche but popular products get the most traction because of framing — the consumers who see sponsored ads on Amazon are already in a shopping mindset (because they’re on Amazon in the first place). That cost makes using Amazon Ads a better deal than the average CPC of: Bing Ads ($3.36). Video Ads.
Liveintent
OCTOBER 25, 2021
This was one of the questions posed during our recent webinar with AdMonsters on how publishers can increase revenue while delivering premium ad experiences. With the help of programmatic advertising, native ads can perform 10x better than traditional banner ads.
Speaker: Ottavio Dattolo, Account-Based Marketing Manager & Kristen Rauch, ABM Manager - Expansion
Many marketers are still hesitant about going all in on a chat-forward approach, especially when they're trying to pair one with an Account-Based Marketing strategy. Don't worry — we've got you covered. Join Ottavio Dattolo and Kristen Rauch, ABM managers at Terminus, to see examples of real chat strategies you can put into action as well as how chat can fit into a multi-channel engagement strategy.
Single Grain
JULY 27, 2021
In 2019, Samer Biladi , the creative director of SkeletonHD , was struggling to see an impactful ROI from his Facebook ads. Learn to create more effective LinkedIn ads: LinkedIn Ads for Enterprise B2B SaaS: The Only Guide You’ll Need. Combating Rising Facebook Ad Costs.
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