What are you doing about ad fraud?

Biznology

Ad fraud is similar to a lot of problems out there. Ad fraud is similar. Most large advertisers have outsourced their advertising budget to ad exchanges or to agencies working with ad exchanges–they aren’t actively managing their campaigns.

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Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

Consider these facts: Digital ad revenue in the U.S. digital ad revenue last year. ( Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. ROI: Return on ad investment?

How to Use the Power of Storytelling in B2B Ads

Act-On

B2B Marketing Content Marketing b2b ads b2b advertising b2b content marketing b2b storytelling storytelling contentCreate greater impact in your B2B advertising with powerful storytelling strategies.

What you don’t know about ad fraud can hurt you

Biznology

Everyone knows about digital ad fraud, but do you know how to protect yourself as an advertiser? If you are like me, then you need to listen to the interview Tim Peter and I recently did with Augustine Fou , an expert on ad fraud.

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How B2B Marketing is Changing in 2018

content / Instagram ads 4 Text content 1 LinkedIn ads / matched audiences / retar- geting 5 The basics (website and martech) 1 Social media / social media marketing 2 Third-party content development (beyond. 1How B2B Marketing.

How to Effectively Prepare for Google Responsive Search Ads

KoMarketing Associates

During the Google Marketing Live conference a few weeks ago, Google once again shook up the paid search world with the announcement of Responsive Search Ads. With these ads, Google will automatically mix, match and test combinations of ad copy provided by the advertiser.

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Programmatic Ad Buying: What Does It Mean for B2B Marketers?

The Point

You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying.

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B2B Marketing: 3 simple tips for creating PPC ads

B2B Lead Generation

Tweet When it comes to PPC ads, writing copy with limited headline and description character spaces can be tough. Overall, one thing I’ve seen in my experiences in working with our Research Partners is the basics of copywriting are often a first casualty in PPC ad design.

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Banner Ads Must Die!!!

Marketing Insider Group

My advice of which marketing tactic was like the walking dead: banner ads!!! What marketers should do, instead: Marketers need to shift their banner ad investments into brand content marketing experiences. Around 31% of ad impressions can’t be viewed by users.

How Your Business Can Survive The Ad Blocking Wars On YouTube

Act-On

If you are promoting your company with video ads on YouTube, a portion of your targeted audience may be missing the message due to ad blocking software. Ad blocking is growing worldwide. On desktop, increasing numbers of users are blocking ads via browser plugins.

Best Practices for Selling to Government Agencies

This point is a great piggy-back to added security or. On the other hand, the added security will. Best Practices for Selling to. Government Agencies WWW.MARKETJOY.COM Contact: +1 484-302-0110. hello@marketjoy.com The US government spends over $235 billion on.

Martech Vendors Can't Avoid Ad Audience Battles

Customer Experience Matrix

Recent complaints about ad measurement. But behind the rallying cry, the alliance between advertisers and programmatic ad suppliers is uneasy at best. ad measurement adtech brand safety fake news martech personally identifiable information privacy programmatic advertising

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Print Is Still the Most Trusted Type of Ad

Contently

internet users trust print ads when making a purchase decision, more than any other medium. The highest ranking online format, search ads, clocks in at 61 percent, while only 25 percent of Americans trust pop-ups. Media banner ads native ads print

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Creativity and AI at Cannes Ad Fest

Modern Marketing

Later this month, industry luminaries from advertising, media, technology, and fashion will crowd the French Riviera resort of Cannes for an annual conference on communication, commerce, data, and design.

The Association Problem: When Consumers Like Your Ad But Forget Your Brand

Contently

“I like that car ad where the wife is an astronaut and has to unlock her husband’s car from space,” she said, referring to a Hyundai TV spot. If consumers can’t remember which car company made that funny astronaut ad, that’s an issue.

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The Sales Enablement Handbook

to improving sales performance through added efficiency and penetration. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.

Everstring Takes Another $65 Million and (More Important) Launches Predictive Ad Targeting Solution

Customer Experience Matrix

Everstring announced a $65 million funding round and new ad targeting product on Tuesday. (It But the new Everstring product isn’t the usual sharing of a prospect list with an ad platform, as in display retargeting, Facebook Custom Audiences , or LinkedIn Lead Accelerator.

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Digital Ad Optimization with Oracle Maxymiser

Modern Marketing

Customers will usually research products and services online a few times before buying and will have been exposed to multiple display and retargeted digital ads before they end up on a landing or product page. The Oracle Maxymiser tracking pixel is embedded in the ads.

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The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity

Ad monitoring tools, meanwhile, help you keep tabs on where and how your competitors are running online campaigns. Experiment with variations on pricing, product recommendations, and features to optimize ad spending. Ad Monitoring Tools. Identify which ads work best, where.

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A Guide to Quora Ads for B2B Marketers

KoMarketing Associates

Quora Ads have existed for a while now but if you haven’t tried its self-serve platform, you’ve been missing out on the opportunity to target high-intent users who are very clearly looking for answers. The ad platform has quickly evolved and new features and targeting options are being added frequently. ad formats, advertising terms, weaknesses, and more: Targeting Options. What is it : Do you want to personalize your ad to specific questions on Quora?

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Staying Relevant in Sales as AI and Technology Continue to Take Over

Speaker: John Barrows, CEO, JBarrows Sales Training

If we as sales professionals are not adding any context to the content then we bring no additional value to what marketing and technology are already doing. Technology and Artificial Intelligence are evolving faster than ever and disrupting every industry and role, specifically Sales.

Digital Ad Optimization with Oracle Maxymiser

Modern Marketing

Customers will usually research products and services online a few times before buying and will have been exposed to multiple display and retargeted digital ads before they end up on a landing or product page. The Oracle Maxymiser tracking pixel is embedded in the ads.

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Choosing the Right Bidding Strategy for Google Ads- Paid Search

NuSpark

An overview of bidding strategies for Google Ads. Google Ads has a number of bidding strategies to optimize your ad rank on the search results page, website traffic, and conversions. Which bidding approach is right for you?

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Inside The Washington Post’s Quest to Fix Ad Tech

Contently

Ad blocking is growing. Giants like Facebook and Google currently vacuum up 74 percent of new ad spend. Rather than eschewing ad tech, it’s attempting to build better ad tech, which it plans to sell to other publishers and clients.

Ads 171

How Should B2B Advertisers Use Dynamic Search Ads?

KoMarketing Associates

Fortunately, there is a tool that can help you stay on top of these issues – and in front of your buyers: Dynamic Search Ads (DSA). While DSA campaigns shouldn’t be used without traditional ad campaigns, they can be an excellent way to augment your strategy and capture additional leads that otherwise would have been difficult to come by. What are Dynamic Search Ads? Assist with ad copy creation by dynamically generating and delivering a tailored ad.

Why Publishers Are a Huge Threat to Ad Agencies

Contently

A traditional agency would have gone from TV to the internet to mobile and social,” R/GA CEO Bob Greenberg told Ad Age in 2014. “R/GA Vice] is a total threat,” said Katy Reyers, associate strategy director at ad agency MRY.

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3 Conversion tactics for your online ads

Biznology

Read on to understand more about how to give your ad copy some strong doses of these conversion-raising components of advertising. Captivating viewers just means using words in your ads that draw people’s attention and pique their interest.

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The Big Difference Between the Ads People Love and Ads People Hate

Contently

A few years ago, researchers at Johns Hopkins University examined Super Bowl ads to see who was getting the best bang for their buck. A Super Bowl ad on CBS costs $166,666 per second. Because the ads are so expensive, advertisers put a lot of effort into making them great.

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How to Optimize Ads and Save Money on Google AdWords

NuSpark

That means you need to optimize your ads for the best results and get more for your money. An AdWords ad is deceptively simple. It becomes more difficult because two masters control your ad’s success — Google and your potential customer. Your ad is the teaser.

3 Steps To Highly Targeted B2B Facebook Ads With Predictive

Radius

Building A Highly Targeted B2B Facebook Ad Campaign. Using Radius Audience Enhancement to power our Facebook ad campaign, we were able to target our top prospect accounts with excellent coverage of people who work at those accounts. Making dynamic updates to Facebook ads.

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Welcome To The Age Of Ad Blocking

Marketing Insider Group

Ad blocking has been a super hot topic in marketing this year. And become the hottest topic in marketing the last week or so as Apple released the latest mobile OS for iPhones and iPads that allows mobile ad blockers. Help Me Get Rid Of Ads. �. Ad Blocking Hurts Publishers.

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Adding Marketing Automation to Your Inbound Strategy

Salesfusion

The post Adding Marketing Automation to Your Inbound Strategy appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

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How to Track Multiple Website Conversions with Google Ads.

NuSpark

Here is how to track them all with Google Ads for better, more complete optimization and reporting. You’ll learn about all of the buyer intent, lead, and sale activities that occur on your websites or landing pages, and how to measure them with the new Google Ad Platform.

How To Use Facebook Video Ads to Generate B2B Leads

KoMarketing Associates

If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to say that your audience is there – and video ads are one of the most effective ways to give yourself a competitive edge. When it comes to Facebook video ads, they are still a heavily underutilized creative format for B2B brands. When was the last time you saw an eBook video ad in your News Feed?

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5 Reasons to Run PPC Ads

Ontraport

PPC is a model of online advertising wherein marketers pay a certain fee each time one of their ads is clicked. The post 5 Reasons to Run PPC Ads appeared first on The ONTRAPORT Blog. Ad/Traffic Management

PPC 52

Who is clicking on paid search ads?

Biznology

Sometimes I pose a question to the audience, “How many of you never click on paid search ads?” Because various estimates say that between 20 percent and 30 percent of all search clicks are on those very ads. The post Who is clicking on paid search ads?

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How Google and Apple Are Using ‘Privacy’ to Kill Ad Tech

Contently

For years, ad tech CEOs have agonized over various crises—the rise in ad blocking , rampant bot fraud , a pervasive lack of quality control. Google, Apple, and other tech giants have targeted ad tech for disruption. Why native ad blockers are such a big deal.

Banner Ads Work; Really

NuSpark

As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc.

55 AdWords Ad Copy Tests Every B2B Marketer Should Try

KoMarketing Associates

If you’re not testing your AdWords ad copy – and testing it rigorously and regularly – you could be missing out on those magic clicks. The thing is, many marketers are terrible about testing their AdWords ads. Letting Google pick the winning ad. Not picking a winning ad based on statistically valid results. Because there’s more to each ad than its click-through rate. Your AdWords account, and the ads in it, needs to be hooked into that tracking system.

5 Best Practices for B2B Success with LinkedIn Ads

KoMarketing Associates

In 2017, while the overall LinkedIn spend on ads grew about 10 percent , a recent survey found that 43 percent of companies still have not utilized the platform. As we start 2018, we expect more companies to take advantage of the LinkedIn ad platform. As they do, this post will help highlight five of the best practices in order to find B2B success with LinkedIn Ads. Ultimately, the choice of running ads on LinkedIn really depends on what needs be achieved with the program.