Expert insights. Personalized for you.
Ads Related Topics 
Smarty Ads
JULY 29, 2022
Over the years, the digital advertising industry has been plagued with various ad fraud issues, ranging from bot traffic to fake users, all attempting to fleece advertisers of their ad budget.
SmartBug Media
JULY 22, 2022
Google Ads can be a little complex to navigate if you don’t fully know your way around. What is ad rank? Ad rank is a value that's used to determine where ads are shown on a page relative to other ads, and whether your ads will show at all. Ad Position.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Smarty Ads
SEPTEMBER 21, 2022
The best and most cost-effective way to do this is through targeting, to ensure that your ads are. In the world of constantly evolving digital commerce, competing for your customers has never been more important.
AcuityAds
JULY 8, 2022
Our list of Most Viewed Video Ads for […]. The post Most Viewed Video Ads: Summer Travel 2022 appeared first on AcuityAds Inc. Most Viewed Video Ads2022 is proving to be a big year for the travel and tourism industry.
Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.
The Point
JULY 13, 2022
LinkedIn ads have become a staple of the B2B demand generation playbook, in large part due to an ability to target a tightly defined audience. The post Infographic – Blueprint for an Effective LinkedIn Ad appeared first on The Point.
AcuityAds
FEBRUARY 11, 2022
The Most Viewed Video Ads of the Retail Sector in 2021 embodies an industry undergoing a tectonic shift as they pivot to meet the pandemic-related demands of their consumers. The post Most Viewed Video Ads: Retail Sector 2021 appeared first on AcuityAds Inc. Most Viewed Video Ads
Excelsior Research
SEPTEMBER 22, 2022
What are Facebook collaborative ads? What is Facebook collaborative ads? What are Facebook collaborative ads? What is Facebook collaborative ads? What are Facebook collaborative ads? The post What are Facebook collaborative ads?
Biznology
JUNE 23, 2017
Consider these facts: Digital ad revenue in the U.S. digital ad revenue last year. ( Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords. With any ad buy, Google lets you know the bid for a keyword that gets the best ad position. ROI: Return on ad investment?
ClearVoice
SEPTEMBER 14, 2022
We all have ads we remember throughout our lifetime, and the better ones help define a brand for decades. While celebrity endorsements and big budgets can help boost the signal, it would all be for nothing without clever ad copy. What is ad copy? Excellent ad copy examples.
Speaker: Robert Bly, Independent Copywriter and Consultant
Marketers may use the same copy for their B2B and B2C clientele, but these customers should never be treated the same. In this webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers. Join Robert Bly, independent copywriter and consultant, who will walk you through key details of your marketing copy strategy that will make a real difference to your buyers.
|
Smarty Ads
AUGUST 3, 2022
You probably remember that recently we’ve delivered a very massive upgrade of WLS SSP and Ad Exchange 2.2. In the blog post devoted to this upgrade, we tried to deliver the essence of the new features that we equipped your system with. We listed the new functionality and described.
Single Grain
AUGUST 13, 2019
With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads. Brands that focus on selling niche but popular products get the most traction because of framing — the consumers who see sponsored ads on Amazon are already in a shopping mindset (because they’re on Amazon in the first place). That cost makes using Amazon Ads a better deal than the average CPC of: Bing Ads ($3.36). Video Ads.
Bannersnack
JULY 18, 2022
2 minutes read We experimented with TikTok ads vs. Instagram Reels ads in October 2021 to see which of the two brought better results, and the outcome came as a surprise. The post Case Study: TikTok Ads vs. Instagram Reels Ads – Experiment 2.0
DivvyHQ
SEPTEMBER 21, 2020
Ok, perhaps this headline is a little hyperbolic, but considering how pretty much everyone is either blocking or blind to digital ads these days, perhaps we need to rethink them altogether.
Speaker: John Barrows, CEO, JBarrows Sales Training
As technology and AI advance, and as companies and reps continue to look for technical solutions to increase efficiency throughout the sales process, the human element of sales is being lost.The question we need to ask ourselves is – what can we do that a computer can’t? The answer lies in context; if we as sales professionals are not adding any context to our content, then we bring no additional value to what marketing and technology are already doing. Learn about the importance of context, and where and how to add it throughout the sales process!
SendX
SEPTEMBER 9, 2018
You probably know that Google Ads is the fastest way to 10X your sales, thanks to the high buyer intent traffic it drives towards your landing pages. But how can you actually make it work for you and get your ads placed like this? The thing is, if you don’t know what you’re doing, Google Ads can be the fastest way to lose your money. Thanks to the high ad prices, and the fast evolving competition with huge budgets. Making it the biggest ad selling company in the world.
Single Grain
JULY 29, 2021
As an advertising platform, Spotify offers dual benefits: First, it enables you to reach a large audience base via different audio ads. Second, you can run video ads that play unmuted. Whether small or large, any business can get started with Spotify ads for as little as $250.
Sharpspring
FEBRUARY 18, 2021
Retargeting ads are a vital component of any advertising strategy. In this blog, we’ll dive into what retargeting ads are and when to use them. We also feature a few of the strategic retargeting ads we loved in 2020 that you can use as inspiration when tailoring your 2021 strategy.
Anyword
JANUARY 26, 2022
Ad copy has always been an important part of marketing and can greatly influence marketing and sales performance. Therefore, it is vital that businesses understand ad copy, what it does, how it can benefit a product or service, and how to make the best use of it. What is Ad Copy?
Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo
and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. The modern era of MarTech is great, isn't it? Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects.
Single Grain
DECEMBER 18, 2019
At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. Consider these stats : Although the average price for an ad had a 2% decrease, ad impressions grew by 34%. 5 Most Important Trends for Facebook Ads in 2020.
Smarty Ads
MAY 13, 2020
If you work in non-ad tech businesses, there’s a chance that you can afford to move on to another client once you make a strategic sale. Just try to imagine a typical digital ad platform as.
Optinmonster
MARCH 8, 2021
Do you want to know how to optimize Facebook ads but not sure where to get started? Facebook ads can be one of the biggest assets to growing your company. But, if not set up correctly, these ads can also be more costly than their worth. Why Your Facebook Ads Aren’t Working.
AcuityAds
MARCH 24, 2022
The post Most Viewed Video Ads: Cryptocurrency appeared first on AcuityAds Inc. Most Viewed Video Ads
Answering this question is the trickiest part of the marketing campaign. You can’t afford to frustrate your potential customers by shoving your ads on their screens all the time. It needs adequate planning.
Smarty Ads
SEPTEMBER 16, 2020
Why is parting time (scheduling) of your ad campaign so important? When you launch an ad campaign on the advertising platform you have two possible scenarios to follow: to distribute ad serving evenly during the period or show ads only during particular days/hours.
Liveintent
JULY 6, 2022
What are display ads? Display ads are text, image, or video advertisements in the digital, online space. Display ads come in a variety of formats. Let’s look at those formats and examples below: Banner ads: These are image or video-based ads rather than text-based ads.
Liveintent
MAY 7, 2021
Gone are the days when unobtrusive native ad formats were a nice-to-have. Today advertisers expect access to ad inventory that provides consumers with the premium ad experiences they desire. Email Monetization Email Revenue Native Ad Blueprints
AcuityAds
JUNE 29, 2022
The post Most Viewed Video Ads: Pride 2022 appeared first on AcuityAds Inc. Most Viewed Video AdsIt’s the most colourful time of the year—Pride month! A time to celebrate LGBTQ2S+ communities and stand up for diversity and equality.
Advertisement
If you’ve never used auction techniques to drive engagement in your employee, channel partner or customer rewards programs, you’re missing out! Find out why and how to in this Best Practices Guide from industry leader Reward Paths.
Single Grain
SEPTEMBER 2, 2019
Many brands and marketers understand this and perform competitor research on everything from keywords to social campaigns, but a large percentage either forget or are unsure about how to proceed with Facebook Ads. Facebook Ads are a little different than other types of marketing materials because a simple search won’t turn up easy results that will show you what your competitor is up to. Why You Should Care What Your Competitors Are Doing on Facebook Ads.
Biznology
SEPTEMBER 12, 2018
Ad fraud is similar to a lot of problems out there. Ad fraud is similar. Most large advertisers have outsourced their advertising budget to ad exchanges or to agencies working with ad exchanges–they aren’t actively managing their campaigns. So they don’t want to hear it when you tell them there’s 60% ad fraud. They want to have confidence in the ad exchanges and they certainly want to believe in their agencies.
Bannersnack
JULY 21, 2020
In 2014, Facebook introduced a new feature that seemed to be the missing link for businesses that want to advertise their products in a creative way and increase engagement—carousel ads. Advertising Social Media facebook carousel ads
Smarty Ads
MAY 14, 2020
Partnership advertising is tricky: once we’ve made a lot of connections we tend to relax and forget about an important thing — marketplace optimization.
Speaker: Mason Cosby - Director of Growth at Gravity Global
In this webinar, Mason Cosby, Director of Growth at Gravity Global, will walk you through the 9 different approaches to ABM, the content types that work best for each approach, and successful content strategies you can use in your business today!
AcuityAds
DECEMBER 2, 2021
The Most Viewed Video Ads for Black Friday […]. The post Most Viewed Video Ads: Black Friday and Cyber Monday 2021 appeared first on AcuityAds Inc. Most Viewed Video AdsBlack Friday and Cyber Monday are known for being big shopping days across North America.
B2B Lead Generation
NOVEMBER 25, 2013
Tweet When it comes to PPC ads, writing copy with limited headline and description character spaces can be tough. Copywriting in a confined space can feel more like an art, especially when you consider crafting social media PPC messaging for a highly targeted audience versus search engines ads, in which a keyword strategy impacts your message. Here are three basic tips for creating ads that you can use to help you communicate effectively with prospects.
Sharpspring
JULY 15, 2021
With the help of SharpSpring Ads’ powerful AI. You can check out the full Convive Wines case study for all the details — and get inspired below on how to use retargeting ads for your business to level up your own marketing strategy. Using Retargeting Ads for Your Business.
Biznology
JANUARY 31, 2018
Everyone knows about digital ad fraud, but do you know how to protect yourself as an advertiser? If you are like me, then you need to listen to the interview Tim Peter and I recently did with Augustine Fou , an expert on ad fraud. ” One of the reasons ad fraud is so tough to combat is that most of the fraud activity is detected after the fact, and asking for givebacks for your ads doesn’t take the money out of the bad guy’s pocket.
Speaker: Tyler Pleiss, AMB Manager - Strategic & Kristen Rauch, ABM Manager - Expansion
Many marketers are still hesitant about going all in on a chat-forward approach, especially when they're trying to pair one with an Account-Based Marketing strategy. Don't worry — we've got you covered. Join Ottavio Dattolo and Kristen Rauch, ABM managers at Terminus, to see examples of real chat strategies you can put into action as well as how chat can fit into a multi-channel engagement strategy.
52 
Let's personalize your content