6 LinkedIn Ad Features We Are Thankful For In 2020

KoMarketing Associates

In a year where some ad platforms have made life harder (I’m looking at you Google ), I’d like to send a big thank you to the company that has been making strides to improve advertising in 2020: LinkedIn. Conversation Ads. Ad Engagements. It’s that time of year again!

Most Viewed Video Ads: Holiday Ads That Caught Your Attention

AcuityAds

The top ads tapped into our pathos and featured brands decking the halls while ramping up the festive cheer. The post Most Viewed Video Ads: Holiday Ads That Caught Your Attention appeared first on AcuityAds Inc. True Reach Attention Advertising Most Viewed Video Ads MVVA

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Ads Are Destroying the Internet – Content Marketing Is the Evolutionary Solution to Ad Blindness

DivvyHQ

Ok, perhaps this headline is a little hyperbolic, but considering how pretty much everyone is either blocking or blind to digital ads these days, perhaps we need to rethink them altogether.

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12 Creative Facebook Carousel Ads Examples + Templates

Bannersnack

In 2014, Facebook introduced a new feature that seemed to be the missing link for businesses that want to advertise their products in a creative way and increase engagement—carousel ads. Advertising Social Media facebook carousel ads

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

Google Ads: The Definitive Guide (2018 Update)

SendX

You probably know that Google Ads is the fastest way to 10X your sales, thanks to the high buyer intent traffic it drives towards your landing pages. But how can you actually make it work for you and get your ads placed like this? The thing is, if you don’t know what you’re doing, Google Ads can be the fastest way to lose your money. Thanks to the high ad prices, and the fast evolving competition with huge budgets. Making it the biggest ad selling company in the world.

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How to Build an Ad That Grabs Attention in 2 Seconds or Less

Marketing Insider Group

The average ad on Facebook is viewed for only 2.5 A fair number of companies try to work around this by gaming the system, from using unskippable ads to deploying frequent, unnecessary notifications on mobile apps. They delete apps, develop “ banner blindness ,” and focus more on finding an escape than engaging with the ad in front of them. Why can’t this same emotional connection help an ad grab audience members’ attention? . There’s a war brewing on our televisions.

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Most Viewed Video Ads: Black Friday 2020

AcuityAds

The post Most Viewed Video Ads: Black Friday 2020 appeared first on AcuityAds Inc. True Reach Attention Advertising Most Viewed Video Ads MVVA2020 has changed shopping forever. In the past, Black Friday was characterized by early morning lineups and doorbuster deals.

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How to Leverage Display Ad Optimization

Oracle

There are several different approaches to take, but we’ll focus on display ad optimization in this blog post. Display ad optimization allows you to customize visitor experiences on your website based on specific display ads that have been served, and Oracle Maxymiser’s display ad optimization feature can help take your testing program to the next level. Capability to test specific user journeys or destination pages from each display ad.

B2B Advertising: 20 Examples of Terrific B2B Social Media Ads

KoMarketing Associates

It gives marketers room to create more engaging, more distinctive creative… and that usually translates into better return on ad spend. And honestly, a lot of the marketers who are advertising are paying to promote ad creative that is just unnecessarily bland. A great deal of B2B marketers do use LinkedIn ads, for sure. But Facebook ads came in at a close second, with 66% of B2B marketers saying they use Facebook ads. The pop-out ad. Strategic ads.

The 7 Keys to Creating Successful B2B Marketing Copy

Speaker: Robert Bly, Independent Copywriter and Consultant

Marketers may use the same copy for their B2B and B2C clientele, but these customers should never be treated the same. In this webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers. Join Robert Bly, independent copywriter and consultant, who will walk you through key details of your marketing copy strategy that will make a real difference to your buyers.

Digital display ad creative: size matters

Choozle

Before we dive in, according to our data—pulled from the Choozle platform over the past six months—here are the top 10 best banner sizes for digital display ads : 728×90 (Leaderboard). 300×600 (Half Page Ad). Digital display ads: creativity is key. Display ad creative resources: The creative process in advertising, from idea to impressions. choozlechat: Display ad creative with Creativity Multimedia. What’s the best banner size for website ads?

What are you doing about ad fraud?

Biznology

Ad fraud is similar to a lot of problems out there. Ad fraud is similar. Most large advertisers have outsourced their advertising budget to ad exchanges or to agencies working with ad exchanges–they aren’t actively managing their campaigns. So they don’t want to hear it when you tell them there’s 60% ad fraud. They want to have confidence in the ad exchanges and they certainly want to believe in their agencies.

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5 Facebook Ads Trends You Can’t Ignore in 2020

Single Grain

At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. Consider these stats : Although the average price for an ad had a 2% decrease, ad impressions grew by 34%. In 2020, having a solid Facebook Ads plan — and using the right tools to execute it — is more important than ever. That’s why we rounded up the key trends that will impact running ads on Facebook this year. 5 Most Important Trends for Facebook Ads in 2020.

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How to Produce Paid Facebook Video Ads for Mobile Like a Pro

Single Grain

This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. Are you trying to run Facebook ads, but no matter how much time you spend tweaking your campaigns, they just don’t seem to be bringing the results you’ve been promising to your boss? So why aren’t your ads performing as well as you’d expect? Here’s how you can produce Facebook mobile video ads like a pro. 6 Facebook Ad Hacks Crushing It Today.

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Staying Relevant in Sales as AI and Technology Continue to Take Over

Speaker: John Barrows, CEO, JBarrows Sales Training

As technology and AI advance, and as companies and reps continue to look for technical solutions to increase efficiency throughout the sales process, the human element of sales is being lost.The question we need to ask ourselves is – what can we do that a computer can’t? The answer lies in context; if we as sales professionals are not adding any context to our content, then we bring no additional value to what marketing and technology are already doing. Learn about the importance of context, and where and how to add it throughout the sales process!

B2B Reads: Prospecting Paradoxes, Brilliant Ideas and Ad Fatigue

Heinz Marketing

What Is Ad Fatigue? + Sick of hearing the same ads over and over again? The post B2B Reads: Prospecting Paradoxes, Brilliant Ideas and Ad Fatigue appeared first on Heinz Marketing.

How to Improve Your Amazon Ads to Increase Sales

Single Grain

With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads. Brands that focus on selling niche but popular products get the most traction because of framing — the consumers who see sponsored ads on Amazon are already in a shopping mindset (because they’re on Amazon in the first place). That cost makes using Amazon Ads a better deal than the average CPC of: Bing Ads ($3.36). Video Ads.

How to Use the Power of Storytelling in B2B Ads

Act-On

B2B Marketing Content Marketing b2b ads b2b advertising b2b content marketing b2b storytelling storytelling contentCreate greater impact in your B2B advertising with powerful storytelling strategies.

How to Uncover Your Competitor’s Facebook Ad Strategy

Single Grain

Many brands and marketers understand this and perform competitor research on everything from keywords to social campaigns, but a large percentage either forget or are unsure about how to proceed with Facebook Ads. Facebook Ads are a little different than other types of marketing materials because a simple search won’t turn up easy results that will show you what your competitor is up to. Why You Should Care What Your Competitors Are Doing on Facebook Ads.

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Timely, personalized, and targeted: 5 tips to implement a successful drip email strategy

Answering this question is the trickiest part of the marketing campaign. You can’t afford to frustrate your potential customers by shoving your ads on their screens all the time. It needs adequate planning.

What you don’t know about ad fraud can hurt you

Biznology

Everyone knows about digital ad fraud, but do you know how to protect yourself as an advertiser? If you are like me, then you need to listen to the interview Tim Peter and I recently did with Augustine Fou , an expert on ad fraud. ” One of the reasons ad fraud is so tough to combat is that most of the fraud activity is detected after the fact, and asking for givebacks for your ads doesn’t take the money out of the bad guy’s pocket.

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112 Google Ads Callout Extensions Examples for B2B Advertisers

KoMarketing Associates

Google Ads extensions are a no brainer when it comes to adding extra information and benefits to ad copy in search engine marketing campaigns. While there are many different types of ad extensions , not all of them will make sense to your business, for example, app extensions will not make sense to your business unless you own an app or the objective of the campaign is to drive app downloads.

choozlechat: What is an ad tag? With Hunter Phillips

Choozle

HM: Now that we’ve got the important stuff out of the way, let’s talk ad tags–what are they exactly? HP: An ad tag is a snippet of code that is inserted into the source code of a publisher’s web page via an ad server. When the web page loads, the ad tag tells the browser where and how to display the ad to a website visitor. HM: What purpose do ad tags serve? HM: What are ad tag macros? The post choozlechat: What is an ad tag?

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Digital ad spend: Paid search continues to dominate in 2019

ClickZ

Paid search dominates the digital ad landscape. Paid search is the clear winner when it comes to digital ad spend, with respondents indicating that paid search comprises 40% of their digital ad budgets. Other top channels include display, YouTube, Mobile/In App ads, ecommerce ( Amazon ), and ecommerce (other). Other impactful trends and challenges include visual search, ad fraud, brand safety, influencer marketing and messaging apps/bots.

Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. The modern era of MarTech is great, isn't it? Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects.

Digital Ad Optimization with Oracle Maxymiser

Oracle

Customers will usually research products and services online a few times before buying and will have been exposed to multiple display and retargeted digital ads before they end up on a landing or product page. The modern day marketer needs deep insights into the customer online behavior in order to optimize ad campaigns and site content and maximize ROI. The Oracle Maxymiser tracking pixel is embedded in the ads. Optimizing ad campaigns.

B2B Marketing: 3 simple tips for creating PPC ads

B2B Lead Generation

Tweet When it comes to PPC ads, writing copy with limited headline and description character spaces can be tough. Copywriting in a confined space can feel more like an art, especially when you consider crafting social media PPC messaging for a highly targeted audience versus search engines ads, in which a keyword strategy impacts your message. Here are three basic tips for creating ads that you can use to help you communicate effectively with prospects.

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11 Ways to Improve Your Facebook Ads Relevance Score

Single Grain

Do you enjoy burning through your ad budget will little to show for it? But that’s exactly what you are doing if you are running Facebook ads with a low ad relevance score. They’ve continually refined their ad formats to find those that still perform while being less intrusive. And perhaps most importantly, they’ve instituted a “Relevance Score” program that seeks to measure the overall quality of each ad that they serve to their users. Ad content.

choozlechat: Display ad creative with Creativity Multimedia

Choozle

Megan Sullivan-Jenks, Director of Marketing & Communications, Choozle: From your point of view, how important are display ad creative assets to the success of a digital advertising campaign? Some relevant examples are: • Peta’s print and broadcast ads. Peta creates the most outrageous ads possible then sends out press releases featuring their ad. MSJ: How do you push to create display ads that cut through the noise? Bogged down ad servers.

Programmatic Ad Buying: What Does It Mean for B2B Marketers?

The Point

You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. What do people mean by “programmatic ad buying”? (AF) AF) Simply put, programmatic ad buying is the automation of media buying and selling.

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9 Tools for Creating Effective Facebook Video Ads that Convert

Single Grain

This is because Facebook video ads can generate: 25% more views. But most people shy away from creating Facebook video ads because the idea of making videos from scratch can seem daunting. Rather than avoid this ads format altogether, what you need is help.

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Most Viewed Video Ads: Happy Halloween!

AcuityAds

This past weekend was everyone’s favorite spooky holiday and to commemorate the special day we’ve put together the top ads from Halloween. The post Most Viewed Video Ads: Happy Halloween! True Reach Attention Advertising Most Viewed Video Ads MVVA

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LinkedIn Ads for Enterprise B2B SaaS: The Only Guide You’ll Need

Single Grain

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. Let’s be clear: LinkedIn Ads is an expensive platform. Message Ads. Text Ads.

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Apply Now for : Ad Policing Manager – German

PPCRAO.in

For Job Seekers: Job title: Ad Policing Manager - German Company: Amazon Job description: of data Experience in Ecommerce industry Google Ad word certification Statistics background Experience in ad relevance.

Apply Now for : Ad Policing Manager

PPCRAO.in

For Job Seekers: Job title: Ad Policing Manager Company: Amazon Job description: industry Google Ad word certification Statistics background Experience in ad relevance Experience in ad quality Other details.

Banner Ads Must Die!!!

Marketing Insider Group

My advice of which marketing tactic was like the walking dead: banner ads!!! What marketers should do, instead: Marketers need to shift their banner ad investments into brand content marketing experiences. Consider the stats: You are 31 times more likely to win the lottery than to have someone click on your banner ad ( Business Insider ). You are 112 times more likely to complete US Navy Seal training than to have someone click on your banner ad ( Business Insider ).