Expert insights. Personalized for you.
Do you enjoy burning through your ad budget will little to show for it? But that’s exactly what you are doing if you are running Facebook ads with a low ad relevance score. They’ve continually refined their ad formats to find those that still perform while being less intrusive. And perhaps most importantly, they’ve instituted a “Relevance Score” program that seeks to measure the overall quality of each ad that they serve to their users. Ad content. MORE
Some real talk: I feel like every single article I’ve read recently around ad revenue for publishers has been doom and gloom. I want to take a look at what we’ve seen at Keywee from publishers who rely on ads as their primary revenue stream. . On the other hand, traffic spikes aren’t translating to ad revenue spikes as eCPMs are down by as much as 41% on some publishers. . Companies are cutting ad-spend across the board. Publishers ad revenue MORE
This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. Are you trying to run Facebook ads, but no matter how much time you spend tweaking your campaigns, they just don’t seem to be bringing the results you’ve been promising to your boss? So why aren’t your ads performing as well as you’d expect? Here’s how you can produce Facebook mobile video ads like a pro. 6 Facebook Ad Hacks Crushing It Today. MORE
Facebook Ads is one of the top PPC platforms right now. The ad system, after all, is versatile and holds a lot of potential. A variety of ad formats and placements allows brands to reach users in almost any location and in a number of different ways, which can contribute to the great potential for clicks, engagement and high conversion rates. 1) The Native Facebook Ad Tester. Learn More: 30 Winning Facebook Ads and Why They’re so Effective. MORE
During the Google Marketing Live conference a few weeks ago, Google once again shook up the paid search world with the announcement of Responsive Search Ads. With these ads, Google will automatically mix, match and test combinations of ad copy provided by the advertiser. MORE
Sadly, we can’t read minds… To help inspire you in creating swoon-worthy ads, we rounded up some high-performing ads and outlined why we love them. Before we get into what we love about these ads, we need to set the mood first. MORE
Google Ads extensions are a no brainer when it comes to adding extra information and benefits to ad copy in search engine marketing campaigns. You can add as many callouts as you want but usually, 4 or 6 will show in a single ad. MORE
There are several different approaches to take, but we’ll focus on display ad optimization in this blog post. Display ad optimization allows you to customize visitor experiences on your website based on specific display ads that have been served, and Oracle Maxymiser’s display ad optimization feature can help take your testing program to the next level. Capability to test specific user journeys or destination pages from each display ad. MORE
You probably know that Google Ads is the fastest way to 10X your sales, thanks to the high buyer intent traffic it drives towards your landing pages. But how can you actually make it work for you and get your ads placed like this? The thing is, if you don’t know what you’re doing, Google Ads can be the fastest way to lose your money. Thanks to the high ad prices, and the fast evolving competition with huge budgets. Making it the biggest ad selling company in the world. MORE
Tweet When it comes to PPC ads, writing copy with limited headline and description character spaces can be tough. Copywriting in a confined space can feel more like an art, especially when you consider crafting social media PPC messaging for a highly targeted audience versus search engines ads, in which a keyword strategy impacts your message. Here are three basic tips for creating ads that you can use to help you communicate effectively with prospects. MORE
HM: Now that we’ve got the important stuff out of the way, let’s talk ad tags–what are they exactly? HP: An ad tag is a snippet of code that is inserted into the source code of a publisher’s web page via an ad server. HM: What purpose do ad tags serve? MORE
You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. What do people mean by “programmatic ad buying”? (AF) AF) Simply put, programmatic ad buying is the automation of media buying and selling. MORE
Facebook and Google have been dominating the digital advertising space for years now, but Amazon is at number three and growing fast: they made almost $10 billion in ad revenues in 2019, which is almost 8% of the digital ad market, and up more than 30% from the year before. MORE
In 2014, Facebook introduced a new feature that seemed to be the missing link for businesses that want to advertise their products in a creative way and increase engagement—carousel ads. From that moment on, thanks to the expanded ad space, advertisers had extra room to tell their brand’s story and display products through rich content, […]. Advertising Social Media facebook carousel ads MORE
Ok, perhaps this headline is a little hyperbolic, but considering how pretty much everyone is either blocking or blind to digital ads these days, perhaps we need to rethink them altogether. MORE
Everyone knows about digital ad fraud, but do you know how to protect yourself as an advertiser? If you are like me, then you need to listen to the interview Tim Peter and I recently did with Augustine Fou , an expert on ad fraud. ” One of the reasons ad fraud is so tough to combat is that most of the fraud activity is detected after the fact, and asking for givebacks for your ads doesn’t take the money out of the bad guy’s pocket. MORE
Megan Sullivan-Jenks, Director of Marketing & Communications, Choozle: From your point of view, how important are display ad creative assets to the success of a digital advertising campaign? Some relevant examples are: • Peta’s print and broadcast ads. Peta creates the most outrageous ads possible then sends out press releases featuring their ad. MSJ: How do you push to create display ads that cut through the noise? Bogged down ad servers. MORE
Ad fraud is similar to a lot of problems out there. Ad fraud is similar. Most large advertisers have outsourced their advertising budget to ad exchanges or to agencies working with ad exchanges–they aren’t actively managing their campaigns. MORE
Paid search dominates the digital ad landscape. Paid search is the clear winner when it comes to digital ad spend, with respondents indicating that paid search comprises 40% of their digital ad budgets. Other top channels include display, YouTube, Mobile/In App ads, ecommerce ( Amazon ), and ecommerce (other). Other impactful trends and challenges include visual search, ad fraud, brand safety, influencer marketing and messaging apps/bots. MORE
Facebook lead ads have a special appeal that makes them an ultra useful lead generation tool. The post How to Optimize Facebook Ads for Leads appeared first on Marketing Insider Group. They’re convenient to prospects. And, when it comes to social media browsing, especially on your target buyers’ mobile devices, convenience is three-quarters of the battle. Basically, instead of just using Facebook to try and siphon users to your website’s landing […]. MORE
At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. Consider these stats : Although the average price for an ad had a 2% decrease, ad impressions grew by 34%. 5 Most Important Trends for Facebook Ads in 2020. MORE
Before we dive in, according to our data—pulled from the Choozle platform over the past six months—here are the top 10 best banner sizes for digital display ads : 728×90 (Leaderboard). 300×600 (Half Page Ad). Digital display ads: creativity is key. Display ad creative resources: The creative process in advertising, from idea to impressions. choozlechat: Display ad creative with Creativity Multimedia. What’s the best banner size for website ads? MORE
It gives marketers room to create more engaging, more distinctive creative… and that usually translates into better return on ad spend. And honestly, a lot of the marketers who are advertising are paying to promote ad creative that is just unnecessarily bland. A great deal of B2B marketers do use LinkedIn ads, for sure. But Facebook ads came in at a close second, with 66% of B2B marketers saying they use Facebook ads. The pop-out ad. Strategic ads. MORE
The average ad on Facebook is viewed for only 2.5 A fair number of companies try to work around this by gaming the system, from using unskippable ads to deploying frequent, unnecessary notifications on mobile apps. They delete apps, develop “ banner blindness ,” and focus more on finding an escape than engaging with the ad in front of them. Why can’t this same emotional connection help an ad grab audience members’ attention? . There’s a war brewing on our televisions. MORE
This is because Facebook video ads can generate: 25% more views. But most people shy away from creating Facebook video ads because the idea of making videos from scratch can seem daunting. Rather than avoid this ads format altogether, what you need is help. MORE
With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads. Brands that focus on selling niche but popular products get the most traction because of framing — the consumers who see sponsored ads on Amazon are already in a shopping mindset (because they’re on Amazon in the first place). That cost makes using Amazon Ads a better deal than the average CPC of: Bing Ads ($3.36). Video Ads. MORE
Consider these facts: Digital ad revenue in the U.S. digital ad revenue last year. ( Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords. With any ad buy, Google lets you know the bid for a keyword that gets the best ad position. ROI: Return on ad investment? MORE
Many brands and marketers understand this and perform competitor research on everything from keywords to social campaigns, but a large percentage either forget or are unsure about how to proceed with Facebook Ads. Facebook Ads are a little different than other types of marketing materials because a simple search won’t turn up easy results that will show you what your competitor is up to. Why You Should Care What Your Competitors Are Doing on Facebook Ads. MORE
My advice of which marketing tactic was like the walking dead: banner ads!!! What marketers should do, instead: Marketers need to shift their banner ad investments into brand content marketing experiences. Consider the stats: You are 31 times more likely to win the lottery than to have someone click on your banner ad ( Business Insider ). You are 112 times more likely to complete US Navy Seal training than to have someone click on your banner ad ( Business Insider ). MORE
One of the most important announcements was the launch of Google Discovery Ads. What Are Google Discovery Ads? Google has hit it high with Discovery Ads; this is expected to become one of Google’s most powerful advertising tools. Google Discovery Ads provide an opportunity for digital marketers to advertise their products or services through either single or multiple images. Carousal ads are very effective, and are one of the most successful ad formats on Instagram. MORE
B2B Marketing Content Marketing b2b ads b2b advertising b2b content marketing b2b storytelling storytelling contentCreate greater impact in your B2B advertising with powerful storytelling strategies. MORE
Customers will usually research products and services online a few times before buying and will have been exposed to multiple display and retargeted digital ads before they end up on a landing or product page. The modern day marketer needs deep insights into the customer online behavior in order to optimize ad campaigns and site content and maximize ROI. The Oracle Maxymiser tracking pixel is embedded in the ads. Optimizing ad campaigns. MORE
For campaign optimizations, you know the drill: Upload assets at least 72 hours prior to launch, wait 5-7 days to make optimizations, check in periodically… but is it different when you’re just focused on mobile ad optimization? MORE
Ads Related Topics DivvyHQ
SEPTEMBER 21, 2020
Ok, perhaps this headline is a little hyperbolic, but considering how pretty much everyone is either blocking or blind to digital ads these days, perhaps we need to rethink them altogether.
Single Grain
DECEMBER 18, 2019
At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. Consider these stats : Although the average price for an ad had a 2% decrease, ad impressions grew by 34%. 5 Most Important Trends for Facebook Ads in 2020.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Biznology
SEPTEMBER 12, 2018
Ad fraud is similar to a lot of problems out there. Ad fraud is similar. Most large advertisers have outsourced their advertising budget to ad exchanges or to agencies working with ad exchanges–they aren’t actively managing their campaigns.
KoMarketing Associates
MAY 27, 2020
Google Ads extensions are a no brainer when it comes to adding extra information and benefits to ad copy in search engine marketing campaigns. You can add as many callouts as you want but usually, 4 or 6 will show in a single ad.
Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.
Marketing Insider Group
OCTOBER 3, 2019
The average ad on Facebook is viewed for only 2.5 A fair number of companies try to work around this by gaming the system, from using unskippable ads to deploying frequent, unnecessary notifications on mobile apps. They delete apps, develop “ banner blindness ,” and focus more on finding an escape than engaging with the ad in front of them. Why can’t this same emotional connection help an ad grab audience members’ attention? . There’s a war brewing on our televisions.
|
Choozle
DECEMBER 3, 2019
HM: Now that we’ve got the important stuff out of the way, let’s talk ad tags–what are they exactly? HP: An ad tag is a snippet of code that is inserted into the source code of a publisher’s web page via an ad server. HM: What purpose do ad tags serve?
KoMarketing Associates
JULY 2, 2020
It gives marketers room to create more engaging, more distinctive creative… and that usually translates into better return on ad spend. And honestly, a lot of the marketers who are advertising are paying to promote ad creative that is just unnecessarily bland. A great deal of B2B marketers do use LinkedIn ads, for sure. But Facebook ads came in at a close second, with 66% of B2B marketers saying they use Facebook ads. The pop-out ad. Strategic ads.
Biznology
JUNE 23, 2017
Consider these facts: Digital ad revenue in the U.S. digital ad revenue last year. ( Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords. With any ad buy, Google lets you know the bid for a keyword that gets the best ad position. ROI: Return on ad investment?
Modern Marketing
NOVEMBER 15, 2019
There are several different approaches to take, but we’ll focus on display ad optimization in this blog post. Display ad optimization allows you to customize visitor experiences on your website based on specific display ads that have been served, and Oracle Maxymiser’s display ad optimization feature can help take your testing program to the next level. Capability to test specific user journeys or destination pages from each display ad.
Speaker: Robert Bly, Independent Copywriter and Consultant
Marketers may use the same copy for their B2B and B2C clientele, but these customers should never be treated the same. In this webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers. Join Robert Bly, independent copywriter and consultant, who will walk you through key details of your marketing copy strategy that will make a real difference to your buyers.
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Webbiquity
JULY 11, 2019
One of the most important announcements was the launch of Google Discovery Ads. What Are Google Discovery Ads? Google has hit it high with Discovery Ads; this is expected to become one of Google’s most powerful advertising tools. Google Discovery Ads provide an opportunity for digital marketers to advertise their products or services through either single or multiple images. Carousal ads are very effective, and are one of the most successful ad formats on Instagram.
Bannersnack
JULY 21, 2020
In 2014, Facebook introduced a new feature that seemed to be the missing link for businesses that want to advertise their products in a creative way and increase engagement—carousel ads. From that moment on, thanks to the expanded ad space, advertisers had extra room to tell their brand’s story and display products through rich content, […]. Advertising Social Media facebook carousel ads
Choozle
JUNE 19, 2019
Before we dive in, according to our data—pulled from the Choozle platform over the past six months—here are the top 10 best banner sizes for digital display ads : 728×90 (Leaderboard). 300×600 (Half Page Ad). Digital display ads: creativity is key. Display ad creative resources: The creative process in advertising, from idea to impressions. choozlechat: Display ad creative with Creativity Multimedia. What’s the best banner size for website ads?
Choozle
OCTOBER 24, 2018
For campaign optimizations, you know the drill: Upload assets at least 72 hours prior to launch, wait 5-7 days to make optimizations, check in periodically… but is it different when you’re just focused on mobile ad optimization?
Speaker: John Barrows, CEO, JBarrows Sales Training
As technology and AI advance, and as companies and reps continue to look for technical solutions to increase efficiency throughout the sales process, the human element of sales is being lost.The question we need to ask ourselves is – what can we do that a computer can’t? The answer lies in context; if we as sales professionals are not adding any context to our content, then we bring no additional value to what marketing and technology are already doing. Learn about the importance of context, and where and how to add it throughout the sales process!
Single Grain
DECEMBER 24, 2019
Facebook and Google have been dominating the digital advertising space for years now, but Amazon is at number three and growing fast: they made almost $10 billion in ad revenues in 2019, which is almost 8% of the digital ad market, and up more than 30% from the year before.
Single Grain
NOVEMBER 15, 2019
This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. Are you trying to run Facebook ads, but no matter how much time you spend tweaking your campaigns, they just don’t seem to be bringing the results you’ve been promising to your boss? So why aren’t your ads performing as well as you’d expect? Here’s how you can produce Facebook mobile video ads like a pro. 6 Facebook Ad Hacks Crushing It Today.
Single Grain
AUGUST 13, 2019
With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads. Brands that focus on selling niche but popular products get the most traction because of framing — the consumers who see sponsored ads on Amazon are already in a shopping mindset (because they’re on Amazon in the first place). That cost makes using Amazon Ads a better deal than the average CPC of: Bing Ads ($3.36). Video Ads.
Liveintent
FEBRUARY 10, 2020
Sadly, we can’t read minds… To help inspire you in creating swoon-worthy ads, we rounded up some high-performing ads and outlined why we love them. Before we get into what we love about these ads, we need to set the mood first.
Answering this question is the trickiest part of the marketing campaign. You can’t afford to frustrate your potential customers by shoving your ads on their screens all the time. It needs adequate planning.
Single Grain
AUGUST 25, 2020
This is because Facebook video ads can generate: 25% more views. But most people shy away from creating Facebook video ads because the idea of making videos from scratch can seem daunting. Rather than avoid this ads format altogether, what you need is help.
ClickZ
JULY 18, 2019
Paid search dominates the digital ad landscape. Paid search is the clear winner when it comes to digital ad spend, with respondents indicating that paid search comprises 40% of their digital ad budgets. Other top channels include display, YouTube, Mobile/In App ads, ecommerce ( Amazon ), and ecommerce (other). Other impactful trends and challenges include visual search, ad fraud, brand safety, influencer marketing and messaging apps/bots.
Single Grain
SEPTEMBER 2, 2019
Many brands and marketers understand this and perform competitor research on everything from keywords to social campaigns, but a large percentage either forget or are unsure about how to proceed with Facebook Ads. Facebook Ads are a little different than other types of marketing materials because a simple search won’t turn up easy results that will show you what your competitor is up to. Why You Should Care What Your Competitors Are Doing on Facebook Ads.
Act-On
JULY 20, 2017
B2B Marketing Content Marketing b2b ads b2b advertising b2b content marketing b2b storytelling storytelling contentCreate greater impact in your B2B advertising with powerful storytelling strategies.
Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo
and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. The modern era of MarTech is great, isn't it? Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects.
Biznology
JANUARY 31, 2018
Everyone knows about digital ad fraud, but do you know how to protect yourself as an advertiser? If you are like me, then you need to listen to the interview Tim Peter and I recently did with Augustine Fou , an expert on ad fraud. ” One of the reasons ad fraud is so tough to combat is that most of the fraud activity is detected after the fact, and asking for givebacks for your ads doesn’t take the money out of the bad guy’s pocket.
Single Grain
AUGUST 19, 2019
Do you enjoy burning through your ad budget will little to show for it? But that’s exactly what you are doing if you are running Facebook ads with a low ad relevance score. They’ve continually refined their ad formats to find those that still perform while being less intrusive. And perhaps most importantly, they’ve instituted a “Relevance Score” program that seeks to measure the overall quality of each ad that they serve to their users. Ad content.
Choozle
FEBRUARY 7, 2019
Megan Sullivan-Jenks, Director of Marketing & Communications, Choozle: From your point of view, how important are display ad creative assets to the success of a digital advertising campaign? Some relevant examples are: • Peta’s print and broadcast ads. Peta creates the most outrageous ads possible then sends out press releases featuring their ad. MSJ: How do you push to create display ads that cut through the noise? Bogged down ad servers.
Modern Marketing
FEBRUARY 26, 2018
Customers will usually research products and services online a few times before buying and will have been exposed to multiple display and retargeted digital ads before they end up on a landing or product page. The modern day marketer needs deep insights into the customer online behavior in order to optimize ad campaigns and site content and maximize ROI. The Oracle Maxymiser tracking pixel is embedded in the ads. Optimizing ad campaigns.
Marketing Insider Group
OCTOBER 30, 2014
My advice of which marketing tactic was like the walking dead: banner ads!!! What marketers should do, instead: Marketers need to shift their banner ad investments into brand content marketing experiences. Consider the stats: You are 31 times more likely to win the lottery than to have someone click on your banner ad ( Business Insider ). You are 112 times more likely to complete US Navy Seal training than to have someone click on your banner ad ( Business Insider ).
B2B Lead Generation
NOVEMBER 25, 2013
Tweet When it comes to PPC ads, writing copy with limited headline and description character spaces can be tough. Copywriting in a confined space can feel more like an art, especially when you consider crafting social media PPC messaging for a highly targeted audience versus search engines ads, in which a keyword strategy impacts your message. Here are three basic tips for creating ads that you can use to help you communicate effectively with prospects.
Single Grain
OCTOBER 2, 2019
Facebook Ads is one of the top PPC platforms right now. The ad system, after all, is versatile and holds a lot of potential. A variety of ad formats and placements allows brands to reach users in almost any location and in a number of different ways, which can contribute to the great potential for clicks, engagement and high conversion rates. 1) The Native Facebook Ad Tester. Learn More: 30 Winning Facebook Ads and Why They’re so Effective.
The Point
MARCH 17, 2015
You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. What do people mean by “programmatic ad buying”? (AF) AF) Simply put, programmatic ad buying is the automation of media buying and selling.
KoMarketing Associates
AUGUST 16, 2018
During the Google Marketing Live conference a few weeks ago, Google once again shook up the paid search world with the announcement of Responsive Search Ads. With these ads, Google will automatically mix, match and test combinations of ad copy provided by the advertiser.
Keywee
APRIL 9, 2020
Some real talk: I feel like every single article I’ve read recently around ad revenue for publishers has been doom and gloom. I want to take a look at what we’ve seen at Keywee from publishers who rely on ads as their primary revenue stream. . On the other hand, traffic spikes aren’t translating to ad revenue spikes as eCPMs are down by as much as 41% on some publishers. . Companies are cutting ad-spend across the board. Publishers ad revenue
Marketing Insider Group
APRIL 30, 2018
Facebook lead ads have a special appeal that makes them an ultra useful lead generation tool. The post How to Optimize Facebook Ads for Leads appeared first on Marketing Insider Group. They’re convenient to prospects. And, when it comes to social media browsing, especially on your target buyers’ mobile devices, convenience is three-quarters of the battle. Basically, instead of just using Facebook to try and siphon users to your website’s landing […].
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