B2B Advertising: 20 Examples of Terrific B2B Social Media Ads

KoMarketing Associates

It gives marketers room to create more engaging, more distinctive creative… and that usually translates into better return on ad spend. And honestly, a lot of the marketers who are advertising are paying to promote ad creative that is just unnecessarily bland. The pop-out ad.

How to Build an Ad That Grabs Attention in 2 Seconds or Less

Marketing Insider Group

The average ad on Facebook is viewed for only 2.5 A fair number of companies try to work around this by gaming the system, from using unskippable ads to deploying frequent, unnecessary notifications on mobile apps. In turn, this helps them create better, more targeted ads.

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Google Ads: The Definitive Guide (2018 Update)

SendX

You probably know that Google Ads is the fastest way to 10X your sales, thanks to the high buyer intent traffic it drives towards your landing pages. But how can you actually make it work for you and get your ads placed like this? Making it the biggest ad selling company in the world.

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112 Google Ads Callout Extensions Examples for B2B Advertisers

KoMarketing Associates

Google Ads extensions are a no brainer when it comes to adding extra information and benefits to ad copy in search engine marketing campaigns. You can add as many callouts as you want but usually, 4 or 6 will show in a single ad.

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

Consider these facts: Digital ad revenue in the U.S. digital ad revenue last year. ( Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. ROI: Return on ad investment?

Digital display ad creative: size matters

Choozle

Before we dive in, according to our data—pulled from the Choozle platform over the past six months—here are the top 10 best banner sizes for digital display ads : 728×90 (Leaderboard). 300×600 (Half Page Ad). Digital display ads: creativity is key. Half Page Ad.

5 Facebook Ads Trends You Can’t Ignore in 2020

Single Grain

At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. Consider these stats : Although the average price for an ad had a 2% decrease, ad impressions grew by 34%. 5 Most Important Trends for Facebook Ads in 2020.

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5 Reasons B2B Marketers Should Use LinkedIn Conversation Ads

KoMarketing Associates

It is now time to look beyond traditional paid ad formats and start taking the conversation directly to the user. Over the last few years, LinkedIn has been developing ads that directly talk with users within their messaging platform, InMail. Up to 5 actions can be added per message.

What are you doing about ad fraud?

Biznology

Ad fraud is similar to a lot of problems out there. Ad fraud is similar. Most large advertisers have outsourced their advertising budget to ad exchanges or to agencies working with ad exchanges–they aren’t actively managing their campaigns.

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The 7 Keys to Creating Successful B2B Marketing Copy

Speaker: Robert Bly, Independent Copywriter and Consultant

Marketers may use the same copy for their B2B and B2C clientele, but these customers should never be treated the same. In this webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers. Join Robert Bly, independent copywriter and consultant, who will walk you through key details of your marketing copy strategy that will make a real difference to your buyers.

How to Produce Paid Facebook Video Ads for Mobile Like a Pro

Single Grain

This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. So why aren’t your ads performing as well as you’d expect? Here’s how you can produce Facebook mobile video ads like a pro. NEW & IMPROVED!

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choozlechat: What is an ad tag? With Hunter Phillips

Choozle

HM: Now that we’ve got the important stuff out of the way, let’s talk ad tags–what are they exactly? HP: An ad tag is a snippet of code that is inserted into the source code of a publisher’s web page via an ad server. HM: What purpose do ad tags serve?

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How to Improve Your Amazon Ads to Increase Sales

Single Grain

With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads. That cost makes using Amazon Ads a better deal than the average CPC of: Bing Ads ($3.36). Google Ads ’ Search Network ($2.76). Video Ads.

Digital ad spend: Paid search continues to dominate in 2019

ClickZ

Paid search dominates the digital ad landscape. Paid search is the clear winner when it comes to digital ad spend, with respondents indicating that paid search comprises 40% of their digital ad budgets. Other top social formats include feed banner ads and carousel ads.

Staying Relevant in Sales as AI and Technology Continue to Take Over

Speaker: John Barrows, CEO, JBarrows Sales Training

As technology and AI advance, and as companies and reps continue to look for technical solutions to increase efficiency throughout the sales process, the human element of sales is being lost.The question we need to ask ourselves is – what can we do that a computer can’t? The answer lies in context; if we as sales professionals are not adding any context to our content, then we bring no additional value to what marketing and technology are already doing. Learn about the importance of context, and where and how to add it throughout the sales process!

Getting Real About Ad Revenue

Keywee

Some real talk: I feel like every single article I’ve read recently around ad revenue for publishers has been doom and gloom. I want to take a look at what we’ve seen at Keywee from publishers who rely on ads as their primary revenue stream. . Publishers ad revenue

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What you don’t know about ad fraud can hurt you

Biznology

Everyone knows about digital ad fraud, but do you know how to protect yourself as an advertiser? If you are like me, then you need to listen to the interview Tim Peter and I recently did with Augustine Fou , an expert on ad fraud.

How to Use the Power of Storytelling in B2B Ads

Act-On

B2B Marketing Content Marketing b2b ads b2b advertising b2b content marketing b2b storytelling storytelling contentCreate greater impact in your B2B advertising with powerful storytelling strategies.

choozlechat: Display ad creative with Creativity Multimedia

Choozle

Megan Sullivan-Jenks, Director of Marketing & Communications, Choozle: From your point of view, how important are display ad creative assets to the success of a digital advertising campaign? Some relevant examples are: • Peta’s print and broadcast ads. Bogged down ad servers.

Timely, personalized, and targeted: 5 tips to implement a successful drip email strategy

Answering this question is the trickiest part of the marketing campaign. You can’t afford to frustrate your potential customers by shoving your ads on their screens all the time. It needs adequate planning.

How to Target Users of Specific Software with LinkedIn Ads

Webbiquity

If you sell something like Umbraco —a content management system—it’s obviously very powerful to be able to target companies that use your competitor’s software and create ads that speak to the key differences and unique selling propositions (USPs) between your software and theirs.

MOST VIEWED VIDEO ADS: FATHER’S DAY

AcuityAds

Our Most Viewed Video Ads chart for March is here! The post MOST VIEWED VIDEO ADS: FATHER’S DAY appeared first on AcuityAds Inc. True Reach Attention Advertising Most Viewed Video Ads MVVA

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Facebook Ads: 7 Changes All Marketers Need to Know in 2019

Single Grain

Facebook Ads is one of the top PPC platforms right now. The ad system, after all, is versatile and holds a lot of potential. A lot has changed in the past few years, so let’s take a look at the 7 new Facebook Ads changes that all marketers should be aware of in 2019.

B2B Marketing: 3 simple tips for creating PPC ads

B2B Lead Generation

Tweet When it comes to PPC ads, writing copy with limited headline and description character spaces can be tough. Overall, one thing I’ve seen in my experiences in working with our Research Partners is the basics of copywriting are often a first casualty in PPC ad design.

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Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. The modern era of MarTech is great, isn't it? Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects.

Instagram ads vs Facebook ads: Which is better for your business?

Sprout Social

Either way, the same ad running on both platforms won’t yield the same results. Breaking the components of an ad down will help you decide which one is best for you. Want an easy way to get into advertising and don’t care as much about a goal as long as the ad gains traction?

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Programmatic Ad Buying: What Does It Mean for B2B Marketers?

The Point

You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying.

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Banner Ads Must Die!!!

Marketing Insider Group

My advice of which marketing tactic was like the walking dead: banner ads!!! What marketers should do, instead: Marketers need to shift their banner ad investments into brand content marketing experiences. Around 31% of ad impressions can’t be viewed by users.

How to Uncover Your Competitor’s Facebook Ad Strategy

Single Grain

Many brands and marketers understand this and perform competitor research on everything from keywords to social campaigns, but a large percentage either forget or are unsure about how to proceed with Facebook Ads. Why You Should Care What Your Competitors Are Doing on Facebook Ads.

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How to Optimize Facebook Ads for Leads

Marketing Insider Group

Facebook lead ads have a special appeal that makes them an ultra useful lead generation tool. The post How to Optimize Facebook Ads for Leads appeared first on Marketing Insider Group. They’re convenient to prospects.

Love is in the A— Ad Slots

Liveintent

Sadly, we can’t read minds… To help inspire you in creating swoon-worthy ads, we rounded up some high-performing ads and outlined why we love them. Before we get into what we love about these ads, we need to set the mood first.

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The Ad Revenue Show Must Go On

Keywee

If I had to use one word to describe the situation with publishers and ad revenue as of late, it would be “tumultuous”. . The ad revenue game was already facing some serious headwinds before The Great Upheaval. So is ad revenue making a comeback?

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How to Leverage Display Ad Optimization

Modern Marketing

There are several different approaches to take, but we’ll focus on display ad optimization in this blog post. Option to filter your campaign performance reports to determine whether certain campaigns perform better among those who were shown a specific display ad.

The Ideal Guide For Social Media Ad Sizes [2020 Update]

Bannersnack

If you always have to wonder what is the right dimension when creating an ad for your social media advertising campaign, then you landed on the right article. This is the place where you’ll always find the updated social media ad sizes for your favorite platforms.

How to Get the Cheapest Facebook Ads Without Sacrificing Quality

Single Grain

Here's how to get the cheapest Facebook Ads without sacrificing quality. How Much Do Facebook Ads Cost? Update or Cut Ads that Aren’t Performing. That’s why it’s important to ensure that your ads are performing to their maximum potential. Try Using Facebook Lead Ads.

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11 Ways to Improve Your Facebook Ads Relevance Score

Single Grain

Do you enjoy burning through your ad budget will little to show for it? But that’s exactly what you are doing if you are running Facebook ads with a low ad relevance score. They’ve continually refined their ad formats to find those that still perform while being less intrusive.