How to Build an Ad That Grabs Attention in 2 Seconds or Less

Marketing Insider Group

The average ad on Facebook is viewed for only 2.5 A fair number of companies try to work around this by gaming the system, from using unskippable ads to deploying frequent, unnecessary notifications on mobile apps. In turn, this helps them create better, more targeted ads.

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How to Produce Paid Facebook Video Ads for Mobile Like a Pro

Single Grain

This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. So why aren’t your ads performing as well as you’d expect? Here’s how you can produce Facebook mobile video ads like a pro. NEW & IMPROVED!

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choozlechat: What is an ad tag? With Hunter Phillips

Choozle

HM: Now that we’ve got the important stuff out of the way, let’s talk ad tags–what are they exactly? HP: An ad tag is a snippet of code that is inserted into the source code of a publisher’s web page via an ad server. HM: What purpose do ad tags serve?

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5 Facebook Ads Trends You Can’t Ignore in 2020

Single Grain

At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. Consider these stats : Although the average price for an ad had a 2% decrease, ad impressions grew by 34%. 5 Most Important Trends for Facebook Ads in 2020.

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The 7 Keys to Creating Successful B2B Marketing Copy

Speaker: Robert Bly, Independent Copywriter and Consultant

Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

Consider these facts: Digital ad revenue in the U.S. digital ad revenue last year. ( Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. ROI: Return on ad investment?

Everything You Need To Know About Google’s New Discovery Ads

Webbiquity

One of the most important announcements was the launch of Google Discovery Ads. What Are Google Discovery Ads? Google has hit it high with Discovery Ads; this is expected to become one of Google’s most powerful advertising tools. How Discovery Ads Work.

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Digital display ad creative: size matters

Choozle

Before we dive in, according to our data—pulled from the Choozle platform over the past six months—here are the top 10 best banner sizes for digital display ads : 728×90 (Leaderboard). 300×600 (Half Page Ad). Digital display ads: creativity is key. Half Page Ad.

How to Improve Your Amazon Ads to Increase Sales

Single Grain

With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads. That cost makes using Amazon Ads a better deal than the average CPC of: Bing Ads ($3.36). Google Ads ’ Search Network ($2.76). Video Ads.

Digital ad spend: Paid search continues to dominate in 2019

ClickZ

Paid search dominates the digital ad landscape. Paid search is the clear winner when it comes to digital ad spend, with respondents indicating that paid search comprises 40% of their digital ad budgets. Other top social formats include feed banner ads and carousel ads.

Staying Relevant in Sales as AI and Technology Continue to Take Over

Speaker: John Barrows, CEO, JBarrows Sales Training

Facebook Ads: 7 Changes All Marketers Need to Know in 2019

Single Grain

Facebook Ads is one of the top PPC platforms right now. The ad system, after all, is versatile and holds a lot of potential. A lot has changed in the past few years, so let’s take a look at the 7 new Facebook Ads changes that all marketers should be aware of in 2019.

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What are you doing about ad fraud?

Biznology

Ad fraud is similar to a lot of problems out there. Ad fraud is similar. Most large advertisers have outsourced their advertising budget to ad exchanges or to agencies working with ad exchanges–they aren’t actively managing their campaigns.

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How to Uncover Your Competitor’s Facebook Ad Strategy

Single Grain

Many brands and marketers understand this and perform competitor research on everything from keywords to social campaigns, but a large percentage either forget or are unsure about how to proceed with Facebook Ads. Why You Should Care What Your Competitors Are Doing on Facebook Ads.

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How to Target Users of Specific Software with LinkedIn Ads

Webbiquity

If you sell something like Umbraco —a content management system—it’s obviously very powerful to be able to target companies that use your competitor’s software and create ads that speak to the key differences and unique selling propositions (USPs) between your software and theirs.

Maximize Results Of Attending A Trade Show

4 Amazon Ads Trends You Can’t Ignore in 2020

Single Grain

Facebook and Google have been dominating the digital advertising space for years now, but Amazon is at number three and growing fast: they made almost $10 billion in ad revenues in 2019, which is almost 8% of the digital ad market, and up more than 30% from the year before.

How to Leverage Display Ad Optimization

Modern Marketing

There are several different approaches to take, but we’ll focus on display ad optimization in this blog post. Option to filter your campaign performance reports to determine whether certain campaigns perform better among those who were shown a specific display ad.

choozlechat: Display ad creative with Creativity Multimedia

Choozle

Megan Sullivan-Jenks, Director of Marketing & Communications, Choozle: From your point of view, how important are display ad creative assets to the success of a digital advertising campaign? Some relevant examples are: • Peta’s print and broadcast ads. Bogged down ad servers.

How to Use the Power of Storytelling in B2B Ads

Act-On

B2B Marketing Content Marketing b2b ads b2b advertising b2b content marketing b2b storytelling storytelling contentCreate greater impact in your B2B advertising with powerful storytelling strategies.

Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. The modern era of MarTech is great, isn't it? Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects.

What you don’t know about ad fraud can hurt you

Biznology

Everyone knows about digital ad fraud, but do you know how to protect yourself as an advertiser? If you are like me, then you need to listen to the interview Tim Peter and I recently did with Augustine Fou , an expert on ad fraud.

B2B Marketing: 3 simple tips for creating PPC ads

B2B Lead Generation

Tweet When it comes to PPC ads, writing copy with limited headline and description character spaces can be tough. Overall, one thing I’ve seen in my experiences in working with our Research Partners is the basics of copywriting are often a first casualty in PPC ad design.

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11 Ways to Improve Your Facebook Ads Relevance Score

Single Grain

Do you enjoy burning through your ad budget will little to show for it? But that’s exactly what you are doing if you are running Facebook ads with a low ad relevance score. They’ve continually refined their ad formats to find those that still perform while being less intrusive.

How to Get the Cheapest Facebook Ads Without Sacrificing Quality

Single Grain

Here's how to get the cheapest Facebook Ads without sacrificing quality. How Much Do Facebook Ads Cost? Update or Cut Ads that Aren’t Performing. That’s why it’s important to ensure that your ads are performing to their maximum potential. Try Using Facebook Lead Ads.

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How to Create Compelling Text Ads on Google (with Examples)

Single Grain

Although video ad campaigns are extremely popular these days, particularly on Facebook and YouTube (although they're on pretty much all social platforms), you shouldn't discount the efficacy of text ads. What Is a Text Ad? 6 Ways Google Ads Can Boost Your SEO Results.

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Most Viewed Video Ads: Holiday Top 10

AcuityAds

The post Most Viewed Video Ads: Holiday Top 10 appeared first on AcuityAds Inc. Digital Video True Reach Attention Advertising Most Viewed Video Ads MVVAWe love this week's chart because it features 4 brand new videos!! Most importantly, there are robots.

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How to Optimize Facebook Ads for Leads

Marketing Insider Group

Facebook lead ads have a special appeal that makes them an ultra useful lead generation tool. The post How to Optimize Facebook Ads for Leads appeared first on Marketing Insider Group. They’re convenient to prospects.

Programmatic Ad Buying: What Does It Mean for B2B Marketers?

The Point

You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying.

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Mobile ad optimization

Choozle

For campaign optimizations, you know the drill: Upload assets at least 72 hours prior to launch, wait 5-7 days to make optimizations, check in periodically… but is it different when you’re just focused on mobile ad optimization?

How to Build a Facebook Ad Funnel

Single Grain

If you’re ready to break into the world of PPC campaigns to build brand awareness, attract leads and drive sales, Facebook Ads is one of the best platforms to start with. That’s where ad funnels come in. What Is a Facebook Ad Funnel? This is the first ad in the mix.

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Google PPC Ads in A Nutshell

BOP Design

Google Ads is the answer! In this post, I explain how Google Ads (formerly know as AdWords) works and why it makes sense for most B2B companies to integrate into their B2B marketing strategy. How Search Ads Work. These are ads that appear on search engine results pages.

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Ad Sales Benchmarking Tool

Bionic

Bionic today unveiled a new ad sales tool that enables ad salespeople to benchmark their advertising programs against their competitors’ advertising programs. Using this new ad sales benchmarking tool is easy. Best of all, it’s free to qualified ad sales professionals.

Banner Ads Must Die!!!

Marketing Insider Group

My advice of which marketing tactic was like the walking dead: banner ads!!! What marketers should do, instead: Marketers need to shift their banner ad investments into brand content marketing experiences. Around 31% of ad impressions can’t be viewed by users.

How to Get a Google Ads Certification

Hubspot

In 2019, Google Ads is one of the most effective advertising tools to get more traffic to your website, and generate more leads. In fact, most businesses see an average of 200% ROI on their Google Ad spend. Why get a Google Ads certification? Google Ads Certification Training.

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Since Consumers Still Hate Digital Ads, Brands Should Invest in Better Content

Contently

However, over time that cheer has been dampened by pre-roll ads that play automatically. Sometimes I can skip them, but there have been a few times I’ve had to sit through ads that were longer than the video itself. Digital ad spending in the U.S.

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Guide to mobile advertising: Types of ads and main platforms

ClickZ

to reach $165.7bn in 2019, making it the second-largest ad channel worldwide across 96 markets, as per WARC’s Adspend Forecast. Mobile advertising ecosystem supports the most converting and ROI-driven interactive ad formats that engage and retain users inside the app. Banner ads.

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