Ads Related Topics 
Martech
SEPTEMBER 25, 2023
Samsung Ads is rolling out new interactive ad types to smart TV advertisers through a partnership with CTV ad experience platform BrightLine. New ad units. Early interest in the new Samsung Ads ad units is coming from advertisers in CPG, Automotive and Entertainment, we’re told by a Samsung Ads source.
The Point
JULY 13, 2022
LinkedIn ads have become a staple of the B2B demand generation playbook, in large part due to an ability to target a tightly defined audience. The post Infographic – Blueprint for an Effective LinkedIn Ad appeared first on The Point.
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Spiralytics
SEPTEMBER 11, 2023
Have you ever wondered how life would’ve been without the humor and wit of ads and marketing? Social media, in general, has become a valuable tool for marketers, leveraging its reach to deliver digital ads to people across the globe. Left and right, marketers are utilizing this versatile tool to market their brands using Facebook Ads.
Martech
SEPTEMBER 18, 2023
Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Why we care. Creative attributes. Voice-over : Uses a high-quality, human voice-over.
By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference. Attending trade shows helps your business find new prospects and make connections.
Search Engine Journal
MAY 11, 2023
YouTube experiments with blocking ad blockers amid declining ad revenue, pushing for more Premium subscriptions. The post YouTube Blocks Ad Blockers Amid Declining Ad Revenue appeared first on Search Engine Journal.
Contently
APRIL 25, 2023
Are you looking for ways to craft better Facebook ads that result in higher conversions? But with so many options and variables, it can be easy to burn through your ad spend with minimal return. Here are five Facebook ad tips that will help you maximize your ad performance and drive more conversions.
Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo
and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects. Wait a second - that wasn't part of the plan. Since when did a 1.5% conversion rate start looking "good"?
Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo
We have added 10's of millions of personal emails and mobile records. What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with these tools: More data! Basic search: Easily search using keywords, job title, location, industry, and more.
You can’t afford to frustrate your potential customers by shoving your ads on their screens all the time. Answering this question is the trickiest part of the marketing campaign. It needs adequate planning.
Advertiser: ZoomInfo
What you’ll learn: How consolidation creates a more valuable tech stack and delivers better results How high quality data and an integrated platform drive efficiency and performance What questions you should ask before cutting an existing vendor or adding a new vendor to your tech stack Why a data-first mindset helps you avoid a lot of costly mistakes (..)
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With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data By submitting (..)
Speaker: Robert Bly, Independent Copywriter and Consultant
You will also learn proven techniques for creating business-to-business emails, landing pages, sales letters, web pages, product literature, ads, and more. Boosting response to marketing communications by adding a “human touch.". A proven way to make sure copy for complex products is technically accurate.
Speaker: John Barrows, CEO, JBarrows Sales Training
If we as sales professionals are not adding any context to the content then we bring no additional value to what marketing and technology are already doing. This is a harder and harder question to answer but it’s a critical to focus on. You’ll learn: The current sales process and why it’s broken.
Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller
December 1st, 2022 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT
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