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Skip Ads? How Ad Length and Ad Skipping Affect Advertisers

Spiralytics

Depending on where you watch your videos, ads are scheduled to play after a variable amount of time and can sometimes be skipped altogether. Why People Watch Ads. Exposing viewers to ads has two goals: to inform and to engage. What is Ad Skipping? Skip Ad?

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An Introduction to Ad Verification

Smarty Ads

Over the years, the digital advertising industry has been plagued with various ad fraud issues, ranging from bot traffic to fake users, all attempting to fleece advertisers of their ad budget.

Ads 52
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Three Reasons to Run Facebook Lead Ads

Opt Intelligence

Facebook Lead Ads have been around for several years, but they fly under the radar to some of the new advertising products. Facebook Makes Lead Ads Easy. This makes lead generation incredibly easy, as Facebook Lead Ads can pre-populate lead form fields with known information.

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Most Viewed Video Ads: Summer Travel 2022

AcuityAds

Our list of Most Viewed Video Ads for […]. The post Most Viewed Video Ads: Summer Travel 2022 appeared first on AcuityAds Inc. Most Viewed Video Ads2022 is proving to be a big year for the travel and tourism industry.

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

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Understanding the Correlation Between Ad Extensions and Ad Rank

SmartBug Media

Google Ads can be a little complex to navigate if you don’t fully know your way around. What is ad rank? Ad rank is a value that's used to determine where ads are shown on a page relative to other ads, and whether your ads will show at all. Ad Position.

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How to Launch a TikTok Ads Campaign for E-commerce

Single Grain

Few e-commerce marketers can deny the power of Facebook Ads for delivering traffic and sales. To get you started, we put this guide together, where you will learn everything you need to know to create a TikTok ads campaign. How to Create a TikTok Ads Campaign. In-Feed Ads.

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How to Improve Your Amazon Ads to Increase Sales

Single Grain

With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads. Brands that focus on selling niche but popular products get the most traction because of framing — the consumers who see sponsored ads on Amazon are already in a shopping mindset (because they’re on Amazon in the first place). That cost makes using Amazon Ads a better deal than the average CPC of: Bing Ads ($3.36). Video Ads.

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Most Viewed Video Ads: Retail Sector 2021

AcuityAds

The Most Viewed Video Ads of the Retail Sector in 2021 embodies an industry undergoing a tectonic shift as they pivot to meet the pandemic-related demands of their consumers. The post Most Viewed Video Ads: Retail Sector 2021 appeared first on AcuityAds Inc. Most Viewed Video Ads

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Ads Are Destroying the Internet – Content Marketing Is the Evolutionary Solution to Ad Blindness

DivvyHQ

Ok, perhaps this headline is a little hyperbolic, but considering how pretty much everyone is either blocking or blind to digital ads these days, perhaps we need to rethink them altogether.

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Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

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Google Ads: The Definitive Guide (2018 Update)

SendX

You probably know that Google Ads is the fastest way to 10X your sales, thanks to the high buyer intent traffic it drives towards your landing pages. But how can you actually make it work for you and get your ads placed like this? The thing is, if you don’t know what you’re doing, Google Ads can be the fastest way to lose your money. Thanks to the high ad prices, and the fast evolving competition with huge budgets. Making it the biggest ad selling company in the world.

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5 Facebook Ads Trends You Can’t Ignore in 2020

Single Grain

At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. Consider these stats : Although the average price for an ad had a 2% decrease, ad impressions grew by 34%. 5 Most Important Trends for Facebook Ads in 2020.

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Spotify Ads 101: How to Run Successful Audio and Video Ads

Single Grain

As an advertising platform, Spotify offers dual benefits: First, it enables you to reach a large audience base via different audio ads. Second, you can run video ads that play unmuted. Whether small or large, any business can get started with Spotify ads for as little as $250.

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Infographic – Blueprint for an Effective LinkedIn Ad

The Point

LinkedIn ads have become a staple of the B2B demand generation playbook, in large part due to an ability to target a tightly defined audience. The post Infographic – Blueprint for an Effective LinkedIn Ad appeared first on The Point.

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The 7 Keys to Creating Successful B2B Marketing Copy

Speaker: Robert Bly, Independent Copywriter and Consultant

Marketers may use the same copy for their B2B and B2C clientele, but these customers should never be treated the same. In this webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers. Join Robert Bly, independent copywriter and consultant, who will walk you through key details of your marketing copy strategy that will make a real difference to your buyers.

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Retargeting Ads We Loved in 2020

Sharpspring

Retargeting ads are a vital component of any advertising strategy. In this blog, we’ll dive into what retargeting ads are and when to use them. We also feature a few of the strategic retargeting ads we loved in 2020 that you can use as inspiration when tailoring your 2021 strategy.

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Ad Ops: Their Role, Functions, and Connection to Revenue Generation

Smarty Ads

If you work in non-ad tech businesses, there’s a chance that you can afford to move on to another client once you make a strategic sale. Just try to imagine a typical digital ad platform as.

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The Most Under-Utilized Facebook Ad Product You Need to Know Now

Opt Intelligence

Facebook ads are a versatile marketing tool. And while it’s a competitive market across the platform, some ad products are more widely utilized than others. That’s why we often recommend Facebook Lead Ads for in-platform lead generation without landing pages. Why Facebook Ads?

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Ad Copy

Anyword

Ad copy has always been an important part of marketing and can greatly influence marketing and sales performance. Therefore, it is vital that businesses understand ad copy, what it does, how it can benefit a product or service, and how to make the best use of it. What is Ad Copy?

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Staying Relevant in Sales as AI and Technology Continue to Take Over

Speaker: John Barrows, CEO, JBarrows Sales Training

As technology and AI advance, and as companies and reps continue to look for technical solutions to increase efficiency throughout the sales process, the human element of sales is being lost.The question we need to ask ourselves is – what can we do that a computer can’t? The answer lies in context; if we as sales professionals are not adding any context to our content, then we bring no additional value to what marketing and technology are already doing. Learn about the importance of context, and where and how to add it throughout the sales process!

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GA4 and Google Ads: What B2B Marketers Need to Know

KoMarketing Associates

It’s exciting, but maybe a little overwhelming, too—especially if you’re a Google Ad user and are trying to figure out what the shift means for your ad campaigns. How do I Connect GA4 and Google Ads? . Then, select Product Links , then Google Ads Link : .

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8 Google Ads Hacks Every Marketer Must Know

Spiralytics

Successful online ads target a specific audience – at the right time, in the right place. And Google Ads is one of the leading tools to drive such success.But using Google Ads is not easy. Google Ads and paid advertising should be a solid part of your marketing strategy.

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Case Study: TikTok Ads vs. Instagram Reels Ads – Experiment 2.0

Bannersnack

2 minutes read We experimented with TikTok ads vs. Instagram Reels ads in October 2021 to see which of the two brought better results, and the outcome came as a surprise. The post Case Study: TikTok Ads vs. Instagram Reels Ads – Experiment 2.0

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Which targeting option is best for achieving brand awareness: reviewing programmatic & Google Ads

Smarty Ads

The best and most cost-effective way to do this is through targeting, to ensure that your ads are. In the world of constantly evolving digital commerce, competing for your customers has never been more important.

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Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. The modern era of MarTech is great, isn't it? Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects.

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How to Optimize Facebook Ads to Skyrocket Your Conversions

Optinmonster

Do you want to know how to optimize Facebook ads but not sure where to get started? Facebook ads can be one of the biggest assets to growing your company. But, if not set up correctly, these ads can also be more costly than their worth. Why Your Facebook Ads Aren’t Working.

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How to Uncover Your Competitor’s Facebook Ad Strategy

Single Grain

Many brands and marketers understand this and perform competitor research on everything from keywords to social campaigns, but a large percentage either forget or are unsure about how to proceed with Facebook Ads. Facebook Ads are a little different than other types of marketing materials because a simple search won’t turn up easy results that will show you what your competitor is up to. Why You Should Care What Your Competitors Are Doing on Facebook Ads.

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3 Awesome and Effective Ad Copy Examples

ClearVoice

We all have ads we remember throughout our lifetime, and the better ones help define a brand for decades. While celebrity endorsements and big budgets can help boost the signal, it would all be for nothing without clever ad copy. What is ad copy? Excellent ad copy examples.

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Elevating native ads in email: Introducing Native Ad Blueprints

Liveintent

Gone are the days when unobtrusive native ad formats were a nice-to-have. Today advertisers expect access to ad inventory that provides consumers with the premium ad experiences they desire. Email Monetization Email Revenue Native Ad Blueprints

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Timely, personalized, and targeted: 5 tips to implement a successful drip email strategy

Answering this question is the trickiest part of the marketing campaign. You can’t afford to frustrate your potential customers by shoving your ads on their screens all the time. It needs adequate planning.

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What Is Dayparting or How to Adjust Your Ad Schedule Effectively?

Smarty Ads

Why is parting time (scheduling) of your ad campaign so important? When you launch an ad campaign on the advertising platform you have two possible scenarios to follow: to distribute ad serving evenly during the period or show ads only during particular days/hours.

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What are you doing about ad fraud?

Biznology

Ad fraud is similar to a lot of problems out there. Ad fraud is similar. Most large advertisers have outsourced their advertising budget to ad exchanges or to agencies working with ad exchanges–they aren’t actively managing their campaigns. So they don’t want to hear it when you tell them there’s 60% ad fraud. They want to have confidence in the ad exchanges and they certainly want to believe in their agencies.

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12 Creative Facebook Carousel Ads Examples + Templates

Bannersnack

In 2014, Facebook introduced a new feature that seemed to be the missing link for businesses that want to advertise their products in a creative way and increase engagement—carousel ads. Advertising Social Media facebook carousel ads

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How to maximize net profit on your WL Ad Exchange using the dynamic margin feature

Smarty Ads

You probably remember that recently we’ve delivered a very massive upgrade of WLS SSP and Ad Exchange 2.2. In the blog post devoted to this upgrade, we tried to deliver the essence of the new features that we equipped your system with. We listed the new functionality and described.

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Loyalty Auctions: The Next Reward For B2B Markets

If you’ve never used auction techniques to drive engagement in your employee, channel partner or customer rewards programs, you’re missing out! Find out why and how to in this Best Practices Guide from industry leader Reward Paths.

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Most Viewed Video Ads: Cryptocurrency

AcuityAds

The post Most Viewed Video Ads: Cryptocurrency appeared first on AcuityAds Inc. Most Viewed Video Ads

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B2B Marketing: 3 simple tips for creating PPC ads

B2B Lead Generation

Tweet When it comes to PPC ads, writing copy with limited headline and description character spaces can be tough. Copywriting in a confined space can feel more like an art, especially when you consider crafting social media PPC messaging for a highly targeted audience versus search engines ads, in which a keyword strategy impacts your message. Here are three basic tips for creating ads that you can use to help you communicate effectively with prospects.

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How to Boost Your Ad Revenue Choosing Right Advertising Partnerships

Smarty Ads

Partnership advertising is tricky: once we’ve made a lot of connections we tend to relax and forget about an important thing — marketplace optimization.

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What you don’t know about ad fraud can hurt you

Biznology

Everyone knows about digital ad fraud, but do you know how to protect yourself as an advertiser? If you are like me, then you need to listen to the interview Tim Peter and I recently did with Augustine Fou , an expert on ad fraud. ” One of the reasons ad fraud is so tough to combat is that most of the fraud activity is detected after the fact, and asking for givebacks for your ads doesn’t take the money out of the bad guy’s pocket.

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An ABM Content Strategy You Can Steal

Speaker: Mason Cosby - Director of Growth at Gravity Global

In this webinar, Mason Cosby, Director of Growth at Gravity Global, will walk you through the 9 different approaches to ABM, the content types that work best for each approach, and successful content strategies you can use in your business today!