Retargeting Ads We Loved in 2020

Sharpspring

Retargeting ads are a vital component of any advertising strategy. In this blog, we’ll dive into what retargeting ads are and when to use them. We also feature a few of the strategic retargeting ads we loved in 2020 that you can use as inspiration when tailoring your 2021 strategy.

Ads 58

4 Things You Need to Do Before Running Facebook Ads

Opt Intelligence

But you can’t just set up an ad and hope for the best. The first step before running Facebook ads is to make use of your current database. They have obviously expressed interest, so you can retarget them with social ads as a reminder. Ready to run some Facebook ads?

52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Google Ads: The Definitive Guide (2018 Update)

SendX

You probably know that Google Ads is the fastest way to 10X your sales, thanks to the high buyer intent traffic it drives towards your landing pages. But how can you actually make it work for you and get your ads placed like this? The thing is, if you don’t know what you’re doing, Google Ads can be the fastest way to lose your money. Thanks to the high ad prices, and the fast evolving competition with huge budgets. Making it the biggest ad selling company in the world.

Ads 163

Ads Are Destroying the Internet – Content Marketing Is the Evolutionary Solution to Ad Blindness

DivvyHQ

Ok, perhaps this headline is a little hyperbolic, but considering how pretty much everyone is either blocking or blind to digital ads these days, perhaps we need to rethink them altogether.

Ads 67

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

12 Creative Facebook Carousel Ads Examples + Templates

Bannersnack

In 2014, Facebook introduced a new feature that seemed to be the missing link for businesses that want to advertise their products in a creative way and increase engagement—carousel ads. Advertising Social Media facebook carousel ads

Most Viewed Video Ads: Holiday Ads That Caught Your Attention

AcuityAds

The top ads tapped into our pathos and featured brands decking the halls while ramping up the festive cheer. The post Most Viewed Video Ads: Holiday Ads That Caught Your Attention appeared first on AcuityAds Inc. True Reach Attention Advertising Most Viewed Video Ads MVVA

View 52

Most Viewed Video Ads: Love is in the Air

AcuityAds

Love is all around in this edition of Most Viewed Video Ads, spotlighting the importance of friendship, health, and self-care. The post Most Viewed Video Ads: Love is in the Air appeared first on AcuityAds Inc.

View 65

Deliver Targeted Ads to Ideal Prospects with ZoomInfo Data

Zoominfo

We realized our business information index allowed marketers to deliver targeted online ads at a level never before seen.”. And we added 18M of our now 33M mobile numbers in a span of five months. Innovation can be tricky. More often than not, it leads you to new frontiers.

How to Build an Ad That Grabs Attention in 2 Seconds or Less

Marketing Insider Group

The average ad on Facebook is viewed for only 2.5 A fair number of companies try to work around this by gaming the system, from using unskippable ads to deploying frequent, unnecessary notifications on mobile apps. They delete apps, develop “ banner blindness ,” and focus more on finding an escape than engaging with the ad in front of them. Why can’t this same emotional connection help an ad grab audience members’ attention? . There’s a war brewing on our televisions.

Ads 158

The 7 Keys to Creating Successful B2B Marketing Copy

Speaker: Robert Bly, Independent Copywriter and Consultant

Marketers may use the same copy for their B2B and B2C clientele, but these customers should never be treated the same. In this webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers. Join Robert Bly, independent copywriter and consultant, who will walk you through key details of your marketing copy strategy that will make a real difference to your buyers.

How to Leverage Display Ad Optimization

Oracle

There are several different approaches to take, but we’ll focus on display ad optimization in this blog post. Display ad optimization allows you to customize visitor experiences on your website based on specific display ads that have been served, and Oracle Maxymiser’s display ad optimization feature can help take your testing program to the next level. Capability to test specific user journeys or destination pages from each display ad.

How to Create Highly Clickable Facebook Messenger Ads (Plus Examples)

Hootsuite

Why use Facebook Messenger ads? As more and more people turn to private messaging on social media —and since FB combined its messaging backend with Instagram — Messenger ads have never been more relevant. What are Facebook Messenger Ads? Messenger stories ads.

Digital display ad creative: size matters

Choozle

Before we dive in, according to our data—pulled from the Choozle platform over the past six months—here are the top 10 best banner sizes for digital display ads : 728×90 (Leaderboard). 300×600 (Half Page Ad). Digital display ads: creativity is key. Display ad creative resources: The creative process in advertising, from idea to impressions. choozlechat: Display ad creative with Creativity Multimedia. What’s the best banner size for website ads?

What are you doing about ad fraud?

Biznology

Ad fraud is similar to a lot of problems out there. Ad fraud is similar. Most large advertisers have outsourced their advertising budget to ad exchanges or to agencies working with ad exchanges–they aren’t actively managing their campaigns. So they don’t want to hear it when you tell them there’s 60% ad fraud. They want to have confidence in the ad exchanges and they certainly want to believe in their agencies.

Ads 110

Staying Relevant in Sales as AI and Technology Continue to Take Over

Speaker: John Barrows, CEO, JBarrows Sales Training

As technology and AI advance, and as companies and reps continue to look for technical solutions to increase efficiency throughout the sales process, the human element of sales is being lost.The question we need to ask ourselves is – what can we do that a computer can’t? The answer lies in context; if we as sales professionals are not adding any context to our content, then we bring no additional value to what marketing and technology are already doing. Learn about the importance of context, and where and how to add it throughout the sales process!

Warm Up Your Cold Leads With Strategic Social Ads

Opt Intelligence

Whether you’ve got a list of leads you need to retarget outside of the inbox or you’re in search of brand new leads, social ads offer cost-effective targeting and wide reach. Facebook will also offer estimates as you build your ad. Cold weather calls for warm leads.

Ads 55

Digital Ads Don’t Work And Everyone Knows It

Marketing Insider Group

Do Digital Ads work? I want to share some data showing you that brands like P&G, Chase Bank, and Uber slashed their ad budgets during the pandemic and saw exactly ZERO impact on their sales revenue. 20-40% of the clicks on paid ads are fraudulent. Do Digital Ads Work?

Ads 167

Most Viewed Video Ads: Black Friday 2020

AcuityAds

The post Most Viewed Video Ads: Black Friday 2020 appeared first on AcuityAds Inc. True Reach Attention Advertising Most Viewed Video Ads MVVA2020 has changed shopping forever. In the past, Black Friday was characterized by early morning lineups and doorbuster deals.

View 63

5 Facebook Ads Trends You Can’t Ignore in 2020

Single Grain

At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. Consider these stats : Although the average price for an ad had a 2% decrease, ad impressions grew by 34%. In 2020, having a solid Facebook Ads plan — and using the right tools to execute it — is more important than ever. That’s why we rounded up the key trends that will impact running ads on Facebook this year. 5 Most Important Trends for Facebook Ads in 2020.

Ads 76

Timely, personalized, and targeted: 5 tips to implement a successful drip email strategy

Answering this question is the trickiest part of the marketing campaign. You can’t afford to frustrate your potential customers by shoving your ads on their screens all the time. It needs adequate planning.

How to Produce Paid Facebook Video Ads for Mobile Like a Pro

Single Grain

This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. Are you trying to run Facebook ads, but no matter how much time you spend tweaking your campaigns, they just don’t seem to be bringing the results you’ve been promising to your boss? So why aren’t your ads performing as well as you’d expect? Here’s how you can produce Facebook mobile video ads like a pro. 6 Facebook Ad Hacks Crushing It Today.

Ads 78

How to Improve Your Amazon Ads to Increase Sales

Single Grain

With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads. Brands that focus on selling niche but popular products get the most traction because of framing — the consumers who see sponsored ads on Amazon are already in a shopping mindset (because they’re on Amazon in the first place). That cost makes using Amazon Ads a better deal than the average CPC of: Bing Ads ($3.36). Video Ads.

6 LinkedIn Ad Features We Are Thankful For In 2020

KoMarketing Associates

In a year where some ad platforms have made life harder (I’m looking at you Google ), I’d like to send a big thank you to the company that has been making strides to improve advertising in 2020: LinkedIn. Conversation Ads. Ad Engagements. It’s that time of year again!

How to Use the Power of Storytelling in B2B Ads

Act-On

B2B Marketing Content Marketing b2b ads b2b advertising b2b content marketing b2b storytelling storytelling contentCreate greater impact in your B2B advertising with powerful storytelling strategies.

Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. The modern era of MarTech is great, isn't it? Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects.

Most viewed video ads: When the commercials are more entertaining than the broadcast – Super Bowl LV

AcuityAds

Putting a spin on ads we’re used to seeing, the first Super Bowl to air since the Coronavirus hit did not feature mask-clad actors, social distancing, or the phrase “unprecedented times”. Uncategorized Algorithm Digital Advertising True Reach Most Viewed Video Ads

B2B Reads: Prospecting Paradoxes, Brilliant Ideas and Ad Fatigue

Heinz Marketing

What Is Ad Fatigue? + Sick of hearing the same ads over and over again? The post B2B Reads: Prospecting Paradoxes, Brilliant Ideas and Ad Fatigue appeared first on Heinz Marketing.

What you don’t know about ad fraud can hurt you

Biznology

Everyone knows about digital ad fraud, but do you know how to protect yourself as an advertiser? If you are like me, then you need to listen to the interview Tim Peter and I recently did with Augustine Fou , an expert on ad fraud. ” One of the reasons ad fraud is so tough to combat is that most of the fraud activity is detected after the fact, and asking for givebacks for your ads doesn’t take the money out of the bad guy’s pocket.

How to Uncover Your Competitor’s Facebook Ad Strategy

Single Grain

Many brands and marketers understand this and perform competitor research on everything from keywords to social campaigns, but a large percentage either forget or are unsure about how to proceed with Facebook Ads. Facebook Ads are a little different than other types of marketing materials because a simple search won’t turn up easy results that will show you what your competitor is up to. Why You Should Care What Your Competitors Are Doing on Facebook Ads.

Ads 68

Utilizing Intent Data to Get Everyone a Seat at the Planning Table

Speaker: James Gilbert, CMO at CRMNEXT

The problem with company adoptions of ABM programs is the idea that quantity supersedes quality. Join James Gilbert, CMO at CRMNEXT, for his in-depth & exclusive session about how to get everyone a seat at the planning table by properly using intent data during your ABM campaign.

choozlechat: What is an ad tag? With Hunter Phillips

Choozle

HM: Now that we’ve got the important stuff out of the way, let’s talk ad tags–what are they exactly? HP: An ad tag is a snippet of code that is inserted into the source code of a publisher’s web page via an ad server. When the web page loads, the ad tag tells the browser where and how to display the ad to a website visitor. HM: What purpose do ad tags serve? HM: What are ad tag macros? The post choozlechat: What is an ad tag?

Ads 56

Digital ad spend: Paid search continues to dominate in 2019

ClickZ

Paid search dominates the digital ad landscape. Paid search is the clear winner when it comes to digital ad spend, with respondents indicating that paid search comprises 40% of their digital ad budgets. Other top channels include display, YouTube, Mobile/In App ads, ecommerce ( Amazon ), and ecommerce (other). Other impactful trends and challenges include visual search, ad fraud, brand safety, influencer marketing and messaging apps/bots.

B2B Marketing: 3 simple tips for creating PPC ads

B2B Lead Generation

Tweet When it comes to PPC ads, writing copy with limited headline and description character spaces can be tough. Copywriting in a confined space can feel more like an art, especially when you consider crafting social media PPC messaging for a highly targeted audience versus search engines ads, in which a keyword strategy impacts your message. Here are three basic tips for creating ads that you can use to help you communicate effectively with prospects.

PPC 229

Digital Ad Optimization with Oracle Maxymiser

Oracle

Customers will usually research products and services online a few times before buying and will have been exposed to multiple display and retargeted digital ads before they end up on a landing or product page. The modern day marketer needs deep insights into the customer online behavior in order to optimize ad campaigns and site content and maximize ROI. The Oracle Maxymiser tracking pixel is embedded in the ads. Optimizing ad campaigns.

Programmatic Ad Buying: What Does It Mean for B2B Marketers?

The Point

You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. What do people mean by “programmatic ad buying”? (AF) AF) Simply put, programmatic ad buying is the automation of media buying and selling.

Buy 206

11 Ways to Improve Your Facebook Ads Relevance Score

Single Grain

Do you enjoy burning through your ad budget will little to show for it? But that’s exactly what you are doing if you are running Facebook ads with a low ad relevance score. They’ve continually refined their ad formats to find those that still perform while being less intrusive. And perhaps most importantly, they’ve instituted a “Relevance Score” program that seeks to measure the overall quality of each ad that they serve to their users. Ad content.