Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

Consider these facts: Digital ad revenue in the U.S. digital ad revenue last year. ( Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. ROI: Return on ad investment?

What you don’t know about ad fraud can hurt you

Biznology

Everyone knows about digital ad fraud, but do you know how to protect yourself as an advertiser? If you are like me, then you need to listen to the interview Tim Peter and I recently did with Augustine Fou , an expert on ad fraud.

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How to Use the Power of Storytelling in B2B Ads

Act-On

B2B Marketing Content Marketing b2b ads b2b advertising b2b content marketing b2b storytelling storytelling contentCreate greater impact in your B2B advertising with powerful storytelling strategies.

How to Optimize Facebook Ads for Leads

Marketing Insider Group

Facebook lead ads have a special appeal that makes them an ultra useful lead generation tool. The post How to Optimize Facebook Ads for Leads appeared first on Marketing Insider Group. They’re convenient to prospects.

Digital Ad Optimization with Oracle Maxymiser

Modern Marketing

Customers will usually research products and services online a few times before buying and will have been exposed to multiple display and retargeted digital ads before they end up on a landing or product page. The Oracle Maxymiser tracking pixel is embedded in the ads.

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The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals

Hubspot

With so many active users, Facebook Ads are a no-brainer for any marketer looking to reach new audiences in a place where people are already spending a significant amount of time. Want to dive deeper into Facebook lead generation ads? The Facebook Ad Types: What Are You Options?

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Martech Vendors Can't Avoid Ad Audience Battles

Customer Experience Matrix

Recent complaints about ad measurement. But behind the rallying cry, the alliance between advertisers and programmatic ad suppliers is uneasy at best. ad measurement adtech brand safety fake news martech personally identifiable information privacy programmatic advertising

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Is Quora’s New Ad Program Really Good for B2B Marketers?

Navigate the Channel

Advertisers, in general, are overwhelmingly positive about the new Quora ad program, which came out of beta earlier in 2017. The new self-serve program allows advertisers to target and create text-based ads at their fingertips.

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Programmatic Ad Buying: What Does It Mean for B2B Marketers?

The Point

You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying.

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The Association Problem: When Consumers Like Your Ad But Forget Your Brand

Contently

“I like that car ad where the wife is an astronaut and has to unlock her husband’s car from space,” she said, referring to a Hyundai TV spot. If consumers can’t remember which car company made that funny astronaut ad, that’s an issue.

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How to Optimize Ads and Save Money on Google AdWords

NuSpark

That means you need to optimize your ads for the best results and get more for your money. An AdWords ad is deceptively simple. It becomes more difficult because two masters control your ad’s success — Google and your potential customer. Your ad is the teaser.

3 Steps To Highly Targeted B2B Facebook Ads With Predictive

Radius

Building A Highly Targeted B2B Facebook Ad Campaign. Using Radius Audience Enhancement to power our Facebook ad campaign, we were able to target our top prospect accounts with excellent coverage of people who work at those accounts. Making dynamic updates to Facebook ads.

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How to Create Facebook Lead Ads: A Beginner's Guide

Hubspot

Well, you can -- with Facebook Lead Ads. For a full guide on how to successfully create, target, and utilize Facebook lead ads in your marketing efforts, check out this guide. What is a Facebook Lead Ad? Time to get your first lead ad setup.

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Video ads: Facebook or YouTube?

Vidyard

Marketers are presented with a tricky challenge: a lot of internet browsers just don’t see ads anymore. The most common types of video ads are previews before another piece of video content, ads in search engines, or paid media on social. Video ads are not scary at all.

Banner Ads Must Die!!!

Marketing Insider Group

My advice of which marketing tactic was like the walking dead: banner ads!!! What marketers should do, instead: Marketers need to shift their banner ad investments into brand content marketing experiences. Around 31% of ad impressions can’t be viewed by users.

How to Generate Leads Using Facebook (Without Ads)

Marketing Insider Group

The post How to Generate Leads Using Facebook (Without Ads) appeared first on Marketing Insider Group. In order to be of substantial use to businesses, Facebook has been making it easier for marketers and business owners to generate leads. With more than 50 million business pages, Facebook understands it is important to provide value for business users as well as for the over 1.4 billion consumer pages. It is up to us […].

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Video or Images: Which Performs Better in Facebook Ads?

Hubspot

We ran thousands of dollars worth of tests with Facebook Ads Manager to see how video stood up to other types of content -- when it worked, when it didn’t, and how to optimize its performance. Optimizing Ad Creative.

Adding Video to Your Sales Cadence: What, Why and How?

Vidyard

The bottom line here is this: modern buyers have higher expectations of the customer experience–they want salespeople to focus on adding value and being helpful, not trying to force a deal. The post Adding Video to Your Sales Cadence: What, Why and How? As buyers become more sophisticated and well-researched, maintaining trust throughout your sales cycle is more important than ever.

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Print Is Still the Most Trusted Type of Ad

Contently

internet users trust print ads when making a purchase decision, more than any other medium. The highest ranking online format, search ads, clocks in at 61 percent, while only 25 percent of Americans trust pop-ups. Media banner ads native ads print

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This Facebook Ad Experiment Generated $1.1 Million

Hubspot

And what's the best way to use ads? And in March, when Facebook launched its mobile-only Collection ads feature, marketers responsible for ad spend took note. spend to see how Collection ads stacked up against single video ads.

What Makes Ads Go Viral?

The Effective Marketer

In a recent Harvard Business Review article “ The New Science of Viral Ads” , assistant professor Thales Teixeira from HBS outlines the ingredients you will need: 1. Utilize “Brand Pulsing”: weave your brand throughout the ad instead of placing it front and center.

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Why CMOs Should Embrace Ad Blocking

Modern Marketing

According to eMarketer "the percentage of people using ad blockers is growing at a significant rate, though blocking established much of its presence earlier in the decade."

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Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

And perhaps it’s because of that simplicity that very few LinkedIn ads, in my view as a dedicated ad watcher, take full advantage of the channel with either copy or imagery that are truly engaging. The ad below from CRM giant Salesforce.com is an exception. Ad copy.

Weekend Reading: “Your Ad Ignored Here” by Tom Fishburne

Marketing Insider Group

For the 145th episode of The Marketing Book Podcast, I interviewed Tom Fishburne, author of Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings. The post Weekend Reading: “Your Ad Ignored Here” by Tom Fishburne appeared first on Marketing Insider Group.

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Everstring Takes Another $65 Million and (More Important) Launches Predictive Ad Targeting Solution

Customer Experience Matrix

Everstring announced a $65 million funding round and new ad targeting product on Tuesday. (It But the new Everstring product isn’t the usual sharing of a prospect list with an ad platform, as in display retargeting, Facebook Custom Audiences , or LinkedIn Lead Accelerator.

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8 Rules For Running Online Display Ads

Modern Marketing

by Jesse Noyes | Tweet this In olden days, when you wanted to drum up interest for your product or business, you could take an ad out in the paper, write a jingle for the radio or buy commercials on TV. But online displays ads still play a vital role in building a wider audience.

Inside The Washington Post’s Quest to Fix Ad Tech

Contently

Ad blocking is growing. Giants like Facebook and Google currently vacuum up 74 percent of new ad spend. Rather than eschewing ad tech, it’s attempting to build better ad tech, which it plans to sell to other publishers and clients.

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3 Conversion tactics for your online ads

Biznology

Read on to understand more about how to give your ad copy some strong doses of these conversion-raising components of advertising. Captivating viewers just means using words in your ads that draw people’s attention and pique their interest.

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How AI Will Impact Content Discovery And Ad Placements

ScribbleLive

And will it really surface the best content and resolve advertisers’ recent concerns about ad placements alongside objectionable content? Therefore, monitoring and reporting of these situations to keep your ads where you want them will be necessary for a while,” he said.

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Ad Reviews: Telus

Adacado

About Adacado's Ad Reviews Ads should be things that people see as a benefit…not cringe at with the feeling of being followed. In the spirit of our motto “making ads matter”, our goal is to elevate the quality of display advertising online. What do you guys think of these ads?

How Should B2B Advertisers Use Dynamic Search Ads?

KoMarketing Associates

Fortunately, there is a tool that can help you stay on top of these issues – and in front of your buyers: Dynamic Search Ads (DSA). While DSA campaigns shouldn’t be used without traditional ad campaigns, they can be an excellent way to augment your strategy and capture additional leads that otherwise would have been difficult to come by. What are Dynamic Search Ads? Assist with ad copy creation by dynamically generating and delivering a tailored ad.

Ad Reviews: Korean Air

Adacado

About Adacado's Ad Reviews Ads should be things that people see as a benefit…not cringe at with the feeling of being followed. In the spirit of our motto “making ads matter”, our goal is to elevate the quality of display advertising online. Ad Reviews

Why Publishers Are a Huge Threat to Ad Agencies

Contently

A traditional agency would have gone from TV to the internet to mobile and social,” R/GA CEO Bob Greenberg told Ad Age in 2014. “R/GA Vice] is a total threat,” said Katy Reyers, associate strategy director at ad agency MRY.

Ad Reviews: Infiniti

Adacado

About Adacado's Ad Reviews Ads should be things that people see as a benefit…not cringe at with the feeling of being followed. In the spirit of our motto “making ads matter”, our goal is to elevate the quality of display advertising online. Ad Reviews

Banner Ads I Like: Adobe

The Point

When it comes to banner ads and online advertising in general, I will confess a prejudice for clean and simple. Take these ads by Adobe. Adobe has a clean, elegant brand that works effortlessly across all media, but these ads take it a step further.

Banner Ads Work; Really

NuSpark

As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc. Tags: Advertising Media Planning banner ads display effectiveness online advertising

Banner Ads Work; Really

NuSpark

As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc.

Facebook Ads Misconceptions You Should Correct Now

Spiralytics

Some even discontinue using Facebook ads thinking that it does not work for them. Due to its low cost and advanced targeting, many businesses try Facebook advertising to achieve their branding and sales goals. However, only a few really succeed because of bad practices and misconceptions.

The Big Difference Between the Ads People Love and Ads People Hate

Contently

A few years ago, researchers at Johns Hopkins University examined Super Bowl ads to see who was getting the best bang for their buck. A Super Bowl ad on CBS costs $166,666 per second. Because the ads are so expensive, advertisers put a lot of effort into making them great.

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10 of the Best Ads from November: Elves, Llamas, and a Business Cat

Hubspot

November brought us a delightful crop of festive ads, including the much-anticipated annual Christmas spot from UK retailer John Lewis -- which dependably goes viral every year. 10 of the Best Ads from November.

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