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YouTube Blocks Ad Blockers Amid Declining Ad Revenue via @sejournal, @MattGSouthern

Search Engine Journal

YouTube experiments with blocking ad blockers amid declining ad revenue, pushing for more Premium subscriptions. The post YouTube Blocks Ad Blockers Amid Declining Ad Revenue appeared first on Search Engine Journal.

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Infographic – Blueprint for an Effective LinkedIn Ad

The Point

LinkedIn ads have become a staple of the B2B demand generation playbook, in large part due to an ability to target a tightly defined audience. The post Infographic – Blueprint for an Effective LinkedIn Ad appeared first on The Point.

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Distribution 101: The Content Marketer’s Guide to Facebook Ads Tips


Are you looking for ways to craft better Facebook ads that result in higher conversions? But with so many options and variables, it can be easy to burn through your ad spend with minimal return. Here are five Facebook ad tips that will help you maximize your ad performance and drive more conversions.

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Google Announces The Ads Transparency Center And 2022 Ads Safety Report via @sejournal, @kristileilani

Search Engine Journal

Google launched the Ads Transparency Center and released the 2022 Ads Safety Report. The post Google Announces The Ads Transparency Center And 2022 Ads Safety Report appeared first on Search Engine Journal. Learn more about how advertisers can benefit from both.

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Maximize Results Of Attending A Trade Show

By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference. Attending trade shows helps your business find new prospects and make connections.

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Google Ads Tutorial: Using Automatically Created Assets For Ad Creation via @sejournal, @brookeosmundson

Search Engine Journal

The post Google Ads Tutorial: Using Automatically Created Assets For Ad Creation appeared first on Search Engine Journal. Google's recent automatically created assets feature takes the copy writing headache away for advertisers. This tutorial breaks down how and when to use it.

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Skip Ads? How Ad Length and Ad Skipping Affect Advertisers


Depending on where you watch your videos, ads are scheduled to play after a variable amount of time and can sometimes be skipped altogether. Why People Watch Ads. Exposing viewers to ads has two goals: to inform and to engage. The presence of ads has also long been associated with free or readily available content.

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Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects. Wait a second - that wasn't part of the plan. Since when did a 1.5% conversion rate start looking "good"?

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Timely, personalized, and targeted: 5 tips to implement a successful drip email strategy

You can’t afford to frustrate your potential customers by shoving your ads on their screens all the time. Answering this question is the trickiest part of the marketing campaign. It needs adequate planning.

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The 7 Keys to Creating Successful B2B Marketing Copy

Speaker: Robert Bly, Independent Copywriter and Consultant

You will also learn proven techniques for creating business-to-business emails, landing pages, sales letters, web pages, product literature, ads, and more. Boosting response to marketing communications by adding a “human touch.". A proven way to make sure copy for complex products is technically accurate.

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Staying Relevant in Sales as AI and Technology Continue to Take Over

Speaker: John Barrows, CEO, JBarrows Sales Training

If we as sales professionals are not adding any context to the content then we bring no additional value to what marketing and technology are already doing. This is a harder and harder question to answer but it’s a critical to focus on. You’ll learn: The current sales process and why it’s broken.

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

As an added bonus, you'll learn the secret to efficient content production across various teams and stakeholders, ultimately saving your organization time and money. Why functioning like a newsroom works. How a structured approach to content creation and marketing can bring your brand to life.

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An ABM Content Strategy You Can Steal

Speaker: Mason Cosby - Director of Growth at Gravity Global

Adding an Account-Based approach makes it even more difficult to get the content right. Despite this importance, many marketing teams struggle to find the time and resources necessary to create engaging content. As a result, they don't see proper account engagement.

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Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

We have added 10's of millions of personal emails and mobile records. What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with these tools: More data! Basic search: Easily search using keywords, job title, location, industry, and more.

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Your Playbook to B2B Conversational Marketing

Speaker: Tyler Pleiss, AMB Manager - Strategic & Kristen Rauch, ABM Manager - Expansion

Here's what they'll cover: How to supercharge your marketing content by adding chat to the mix. Whether you're just starting out or a seasoned expert, there is something for everyone in this session. How chat fits into your larger omni-channel engagement strategy.