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The Power of Branded Graphics in Social Media Paid Ads

Marketing Insider Group

Whether through consistent use of colors, logos, or typography, these visuals make your ads instantly recognizable and match your brand’s identity. This article will show how branded graphics can transform your paid ads on social media. Video Source Branded graphics also help your ads stand out in a crowded feed.

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How to Create Display Ads that Get Clicks

Navigate the Channel

To stand out, digital ads need to be more than visually appealing; they must grab attention and entice users to click through. Crafting such ads is a blend of art and strategy. Types of Display Ads Display ads come in all shapes, sizes, and formats, but certain types dominate the landscape because they consistently deliver results.

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Google is exploring ads in new AI Mode

Martech

Google confirmed to Adweek it will explore bringing ads to its new AI Mode search experience. However, ad buyers are concerned that user behavior in the conversational interface could reduce ad effectiveness. These ads are limited to U.S. Potentially lower return on ad spend. Processing. mobile users. Why we care.

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Political ad spending shifts regional CTV costs for brands

Martech

The reddest and bluest states get fewer political ads and consequently more brand advertising. He added: “This is a polarizing election season, and donations are sky-high. Only a slight increase in CPM tells me there is still a lot of unfilled ad space and a lot of opportunity for brands to capitalize now and/or after the elections.”

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Maximize Results Of Attending A Trade Show

By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference. Attending trade shows helps your business find new prospects and make connections.

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Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

The experiment The Obility team looked at 11,286 responsive paid search ads that ran between January 2023 and August 2024. The ads offered either a free trial or a demo. The total spend on the ads was more than $20 million. Obility’s analysis of paid search ads for demos and free trials. Source: Mike Nierengarten.

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Microsoft Clarity launches Google Ads integration

Martech

You can now directly connect campaign performance with user behavior, bridging a critical gap between ad spend and engagement metrics. A new integration of Microsoft Clarity and Google Ads will help you see exactly how paid traffic interacts with your websites, potentially improving ROI on ad spend. Why we care. First seen.

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Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

We have added 10's of millions of personal emails and mobile records. What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with these tools: More data! Basic search: Easily search using keywords, job title, location, industry, and more.

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Timely, personalized, and targeted: 5 tips to implement a successful drip email strategy

You can’t afford to frustrate your potential customers by shoving your ads on their screens all the time. Answering this question is the trickiest part of the marketing campaign. It needs adequate planning.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data By submitting (..)

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Top B2B Email Marketing Tactics to Drive Engagement and Pipeline in 2025

Speaker: Speakers:

We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow. B2B marketers, this is your moment!

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Drive GTM Efficiency with Tech Stack Consolidation

What you’ll learn: How consolidation creates a more valuable tech stack and delivers better results How high quality data and an integrated platform drive efficiency and performance What questions you should ask before cutting an existing vendor or adding a new vendor to your tech stack Why a data-first mindset helps you avoid a lot of costly mistakes (..)

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Staying Relevant in Sales as AI and Technology Continue to Take Over

Speaker: John Barrows, CEO, JBarrows Sales Training

If we as sales professionals are not adding any context to the content then we bring no additional value to what marketing and technology are already doing. This is a harder and harder question to answer but it’s a critical to focus on. You’ll learn: The current sales process and why it’s broken.

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Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects. Wait a second - that wasn't part of the plan. Since when did a 1.5% conversion rate start looking "good"?

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

December 1st, 2022 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT