Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

Consider these facts: Digital ad revenue in the U.S. digital ad revenue last year. ( Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. ROI: Return on ad investment?

The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals

Hubspot

With so many active users, Facebook Ads are a no-brainer for any marketer looking to reach new audiences in a place where people are already spending a significant amount of time. Want to dive deeper into Facebook lead generation ads? The Facebook Ad Types: What Are You Options?

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Trending Sources

Banner Ads Must Die!!!

Marketing Insider Group

My advice of which marketing tactic was like the walking dead: banner ads!!! What marketers should do, instead: Marketers need to shift their banner ad investments into brand content marketing experiences. Around 31% of ad impressions can’t be viewed by users.

Programmatic Ad Buying: What Does It Mean for B2B Marketers?

The Point

You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying.

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Print Is Still the Most Trusted Type of Ad

Contently

internet users trust print ads when making a purchase decision, more than any other medium. The highest ranking online format, search ads, clocks in at 61 percent, while only 25 percent of Americans trust pop-ups. Media banner ads native ads print

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Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

And perhaps it’s because of that simplicity that very few LinkedIn ads, in my view as a dedicated ad watcher, take full advantage of the channel with either copy or imagery that are truly engaging. The ad below from CRM giant Salesforce.com is an exception. Ad copy.

How to Use the Power of Storytelling in B2B Ads

Act-On

B2B Marketing Content Marketing b2b ads b2b advertising b2b content marketing b2b storytelling storytelling contentCreate greater impact in your B2B advertising with powerful storytelling strategies.

Adding Marketing Automation to Your Inbound Strategy

Salesfusion

The post Adding Marketing Automation to Your Inbound Strategy appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

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How to Get Results from YouTube Ads (Hint: It’s Not Advertising)

Act-On

Most YouTube ads do not deliver a measurable ROI for advertisers. These ads seldom include a call to action, and only a very small percentage of people click on them. But what if your goal is to get people clicking from the ad to visit your eCommerce website?

Video ads: Facebook or YouTube?

Vidyard

Marketers are presented with a tricky challenge: a lot of internet browsers just don’t see ads anymore. The most common types of video ads are previews before another piece of video content, ads in search engines, or paid media on social. Video ads are not scary at all.

Why Publishers Are a Huge Threat to Ad Agencies

Contently

A traditional agency would have gone from TV to the internet to mobile and social,” R/GA CEO Bob Greenberg told Ad Age in 2014. “R/GA Vice] is a total threat,” said Katy Reyers, associate strategy director at ad agency MRY.

Internet Ad Spend is About to Surpass TV Ad Spend [New Report]

Hubspot

The magnitude of this can’t be overstated -- the first television ad aired in 1941, and the first internet ad was placed in 1994. Roughly half of all internet ad spending was on mobile advertising in 2016: Internet Trends 2017 Report from.

B2B Ad Retargeting: Re-engage Website Visitors without Breaking the Budget

Act-On

So, if you’re a B2B marketer looking for a way to re-engage with visitors after they leave your website, you may want to consider ad retargeting. It’s also a great way to better target your online ad budget, and improve your ROI. It can boost ad response by up to 400 percent.

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Why CMOs Should Embrace Ad Blocking

Modern Marketing

According to eMarketer "the percentage of people using ad blockers is growing at a significant rate, though blocking established much of its presence earlier in the decade."

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Everyone Hates Your Most Effective Online Ads

Digital B2B Marketing

Banner ads work. Banner ads don’t work. Banner ads are just wallpaper. It doesn’t matter what your opinion is of banner ads, someone out there has a study that will agree with your position. The results from these ads can be misleading. Welcome Ads.

Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

One area where partners are especially common is ad management. This means that integration has largely meant sharing audiences defined in a marketing automation system with demand side platforms (DSPs), so the DSPs can bid on audience members when they appear on ad networks.

What We Learned From Spending $100k On Facebook Ads

Hubspot

For a three-person digital marketing team like ours, the prospect of having a big ad budget seemed like a distant dream. So when we were suddenly given $100K to spend on Facebook ads, we were positively giddy. Using the same ad creative from AdWords, we launched on Facebook Ads.

11 Examples of Instagram Ads We Love

Hubspot

What makes you click on ads? While there are plenty of studies and articles that allude to what makes social media advertising successful , ad performance depends largely on your ability to create ad content that feels natural or organic (aka native advertising ).

Welcome To The Age Of Ad Blocking

Marketing Insider Group

Ad blocking has been a super hot topic in marketing this year. And become the hottest topic in marketing the last week or so as Apple released the latest mobile OS for iPhones and iPads that allows mobile ad blockers. Help Me Get Rid Of Ads. �. Ad Blocking Hurts Publishers.

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How to Set Up Instagram Ads

Fathom

In case you hadn’t heard, Instagram ads finally are available globally to all businesses. Since Instagram ads are relatively new, I get a lot of questions about them. Instagram ads are clickable through adding a call-to-action button to your ads.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

That's because LinkedIn has a powerful ads platform. But if you're new to LinkedIn ads, fear not -- we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. How to Run LinkedIn Ad Campaigns. 1) Create a New Ad Campaign. Ad Headline.

Martech Vendors Can't Avoid Ad Audience Battles

Customer Experience Matrix

Recent complaints about ad measurement. But behind the rallying cry, the alliance between advertisers and programmatic ad suppliers is uneasy at best. ad measurement adtech brand safety fake news martech personally identifiable information privacy programmatic advertising

10 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

One way to do just that is to create optimized Facebook Ads targeted at the right audience. Optimized ads can help you spend your PPC budget wisely and see a positive return on your investment. 4 Components of Successful Facebook Ads. Format 1: The Right Column Ad.

How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]

KoMarketing Associates

The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. How could B2B marketers improve upon their LinkedIn ad strategies (e.g.,

15 Clever Examples of Interactive Print Ads

Hubspot

Print ads were once the standard format for creative advertising. In fact, many brands are finding new ways to merge the digital and physical world through magazine and newspaper ads. Here are 15 print ads that should make you rethink the word "traditional.".

11 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

One way to do just that is to create optimized Facebook Ads targeted at the right audience. Optimized ads can help you spend your PPC budget wisely and see a positive return on your investment. 4 Components of Successful Facebook Ads. Format 1: The Right Column Ad.

Why Facebook Ads Will Make You Successful in 2017 & Beyond

Hubspot

Facebook Ads are going to drive more leads for your business in 2017 than any other paid channel. Why You Should Invest in Facebook Ads. The Best Ad Technology Available. Facebook offers some of the most powerful, innovative and advanced ad units and targeting.

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The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity

Ad monitoring tools, meanwhile, help you keep tabs on where and how your competitors are running online campaigns. Experiment with variations on pricing, product recommendations, and features to optimize ad spending. Ad Monitoring Tools. Identify which ads work best, where.

The Future Of Marketing In An Increasingly Ad-Free World

Marketing Insider Group

Ad Blocking Gets Serious There are approximately 200 million monthly active users of ad blockers globally, according to a […]. The post The Future Of Marketing In An Increasingly Ad-Free World appeared first on Marketing Insider Group.

3 Steps To Highly Targeted B2B Facebook Ads With Predictive

Radius

Building A Highly Targeted B2B Facebook Ad Campaign. Using Radius Audience Enhancement to power our Facebook ad campaign, we were able to target our top prospect accounts with excellent coverage of people who work at those accounts. Making dynamic updates to Facebook ads.

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Millennials Hate Ads! Want This Instead

Marketing Insider Group

Most millennials don’t like to be talked at, and they are extremely adept at filtering out ads that do this. That’s why we always suggest adding author names to every post. Millennials Don’t Want Ads! The post Millennials Hate Ads! If you’re in marketing or advertising, it’s no news that millennials are a big and extremely lucrative market, representing one fourth of the entire US population and over $200 billion in spending power.

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B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

Neither of these models prevents unqualified prospects, or even consumers, from viewing and clicking on those same ads. Demandbase estimates that the traditional display model results in 67 percent of all ads being served to unintended targets.).

This Study Shows Publishers Actually Lose Money Running Bad Ads

Contently

But then something happens—you’re bombarded by ads. Users are expected to dodge ads just to get the content they want to read or watch. Publishers probably hate it, too, but they have to serve the ads. The fit and quality of these ads matter.

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Who Actually Clicks on Banner Ads? [Infographic]

Hubspot

And if they do pay attention to the display ads cluttering their online experience, they can put a stop to irrelevant messaging by installing an ad blocker. Hey, it''s tough for any brand to compete with plug-ins that can replace banner ads with pictures of puppies and kittens.

How Your Business Can Survive The Ad Blocking Wars On YouTube

Act-On

If you are promoting your company with video ads on YouTube, a portion of your targeted audience may be missing the message due to ad blocking software. Ad blocking is growing worldwide. On desktop, increasing numbers of users are blocking ads via browser plugins.

How Many Ads Per Day Do You See? Fewer Than It Seems (I Think)

Customer Experience Matrix

Turns out that shockingly little research has been published on the question of how many ads people actually receive. Just 362 ads per day? This ultimately led to the bright idea of using total ad spending and cost per thousand impressions to calculate total ad impressions per year.

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What Does Success Look Like On LinkedIn Ads? A Close Look At Our Best And Worst Performing LinkedIn Ads

bizible

LinkedIn Ads, while appealing in concept, has a lot of B2B marketers confused. But according to the LinkedIn Ads Benchmark Report 2016 , marketers have yet to make up their mind about LinkedIn. Here are three ads that got both elements right. But not every ad that we run is.

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Stop Ignoring Facebook Ads: Your Keys To Success

Marketing Insider Group

Facebook ads – you either love them or hate them – but if you’re in ecommerce, you better cozy up to them quickly. Merchants are seeing 500%+ returns from Facebook ads – you simply can’t ignore that kind of Return On Ad Spend (ROAS) if you plan on growing your business in 2015.

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How to Improve your Facebook Ad Relevance Scores

Fathom

One of the biggest changes to Facebook Advertising last year was the unveiling of Facebook’s ad relevance score. So why should you care about your ad’s relevance score? Your ad is given a score between 1 and 10.

How Google and Apple Are Using ‘Privacy’ to Kill Ad Tech

Contently

For years, ad tech CEOs have agonized over various crises—the rise in ad blocking , rampant bot fraud , a pervasive lack of quality control. Google, Apple, and other tech giants have targeted ad tech for disruption. Why native ad blockers are such a big deal.