Spotify Ads 101: How to Run Successful Audio and Video Ads

Single Grain

As an advertising platform, Spotify offers dual benefits: First, it enables you to reach a large audience base via different audio ads. Second, you can run video ads that play unmuted. Whether small or large, any business can get started with Spotify ads for as little as $250.

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5 Great Ads (And Why They Work)

Sharpspring

It seems like we’re inundated with ads on a daily basis. In the 1970s, people were exposed to around 500 ads per day. People are now estimated to be exposed to between 6,000 to 10,000 ads every single day. We found 5 ads that we think do just that.

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Ads Are Destroying the Internet – Content Marketing Is the Evolutionary Solution to Ad Blindness

DivvyHQ

Ok, perhaps this headline is a little hyperbolic, but considering how pretty much everyone is either blocking or blind to digital ads these days, perhaps we need to rethink them altogether.

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Retargeting Ads We Loved in 2020

Sharpspring

Retargeting ads are a vital component of any advertising strategy. In this blog, we’ll dive into what retargeting ads are and when to use them. We also feature a few of the strategic retargeting ads we loved in 2020 that you can use as inspiration when tailoring your 2021 strategy.

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Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

How to Launch a TikTok Ads Campaign for E-commerce

Single Grain

Few e-commerce marketers can deny the power of Facebook Ads for delivering traffic and sales. To get you started, we put this guide together, where you will learn everything you need to know to create a TikTok ads campaign. How to Create a TikTok Ads Campaign. In-Feed Ads.

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How to Optimize Facebook Ads to Skyrocket Your Conversions

Optinmonster

Do you want to know how to optimize Facebook ads but not sure where to get started? Facebook ads can be one of the biggest assets to growing your company. But, if not set up correctly, these ads can also be more costly than their worth. Why Your Facebook Ads Aren’t Working.

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Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

Consider these facts: Digital ad revenue in the U.S. digital ad revenue last year. ( Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords. With any ad buy, Google lets you know the bid for a keyword that gets the best ad position. ROI: Return on ad investment?

How to Use Retargeting Ads for Your Business

Sharpspring

With the help of SharpSpring Ads’ powerful AI. You can check out the full Convive Wines case study for all the details — and get inspired below on how to use retargeting ads for your business to level up your own marketing strategy. Using Retargeting Ads for Your Business.

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Google Ads: The Definitive Guide (2018 Update)

SendX

You probably know that Google Ads is the fastest way to 10X your sales, thanks to the high buyer intent traffic it drives towards your landing pages. But how can you actually make it work for you and get your ads placed like this? The thing is, if you don’t know what you’re doing, Google Ads can be the fastest way to lose your money. Thanks to the high ad prices, and the fast evolving competition with huge budgets. Making it the biggest ad selling company in the world.

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The 7 Keys to Creating Successful B2B Marketing Copy

Speaker: Robert Bly, Independent Copywriter and Consultant

Marketers may use the same copy for their B2B and B2C clientele, but these customers should never be treated the same. In this webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers. Join Robert Bly, independent copywriter and consultant, who will walk you through key details of your marketing copy strategy that will make a real difference to your buyers.

9 Best Google Ads Tips That Will Drive Conversions

Visitor Queue

Running a successful Google Ads account can make or break your business in 2021. Whether you are a small business or a large enterprise, online ads increase brand awareness by 80%. Business Strategy Marketing B2B Growth Google Ads

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5 Facebook Ads Trends You Can’t Ignore in 2020

Single Grain

At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. Consider these stats : Although the average price for an ad had a 2% decrease, ad impressions grew by 34%. 5 Most Important Trends for Facebook Ads in 2020.

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Elevating native ads in email: Introducing Native Ad Blueprints

Liveintent

Gone are the days when unobtrusive native ad formats were a nice-to-have. Today advertisers expect access to ad inventory that provides consumers with the premium ad experiences they desire. Email Monetization Email Revenue Native Ad Blueprints

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9 Google Ads Trends You Can’t Ignore in 2021

Single Grain

Google wants you to spend more on their ad network because, let's face it, that's how they make money. So if you aren't paying attention to these new Google Ads trends, you will be left behind. Book My Free Google Ads Consultation. 9 Google Ads Trends You Can’t Ignore in 2021.

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Staying Relevant in Sales as AI and Technology Continue to Take Over

Speaker: John Barrows, CEO, JBarrows Sales Training

As technology and AI advance, and as companies and reps continue to look for technical solutions to increase efficiency throughout the sales process, the human element of sales is being lost.The question we need to ask ourselves is – what can we do that a computer can’t? The answer lies in context; if we as sales professionals are not adding any context to our content, then we bring no additional value to what marketing and technology are already doing. Learn about the importance of context, and where and how to add it throughout the sales process!

choozlechat: What is an ad tag? With Hunter Phillips

Choozle

HM: Now that we’ve got the important stuff out of the way, let’s talk ad tags–what are they exactly? HP: An ad tag is a snippet of code that is inserted into the source code of a publisher’s web page via an ad server. HM: What purpose do ad tags serve?

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12 Creative Facebook Carousel Ads Examples + Templates

Bannersnack

In 2014, Facebook introduced a new feature that seemed to be the missing link for businesses that want to advertise their products in a creative way and increase engagement—carousel ads. Advertising Social Media facebook carousel ads

How to Pick the Best Display Ad File Format and Deliver Ads Efficiently

Bannersnack

12 minutes read When using display advertising, you may be wondering “Which file format is best for display ads?” ” We all know how important ad design is, and there is no secret that every PPC bidder wants to get the best ad placements.

Hulu Advertising 101: A Guide to Running Streaming TV Ads

Single Grain

You would say that it's not possible because TV ads start at $20,000 at least. You can run Hulu ads with roughly the same budget you use for your social media or Google Ads campaign. Book My Free Hulu Ads Consultation . The ad-supported plan costs $5.99

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Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. The modern era of MarTech is great, isn't it? Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects.

Google Ads Single Keyword Ad Group (SKAG) Campaign – Benefits & Drawbacks

Goodish Agency

Today we are going to be talking about what Single Keyword Ad Group campaigns are , why single keyword ad groups work in 2021 and how to get the most out of them. Single Keyword Ad Group (SKAG) is a term that refers to a group of Google Ads focused on a single keyword.

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LinkedIn Ads for Enterprise B2B SaaS: The Only Guide You’ll Need

Single Grain

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. Let’s be clear: LinkedIn Ads is an expensive platform. Message Ads. Text Ads.

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Getting Real About Ad Revenue

Anyword

Some real talk: I feel like every single article I’ve read recently around ad revenue for publishers has been doom and gloom. I want to take a look at what we’ve seen at Keywee from publishers who rely on ads as their primary revenue stream. . Publishers ad revenue

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What are you doing about ad fraud?

Biznology

Ad fraud is similar to a lot of problems out there. Ad fraud is similar. Most large advertisers have outsourced their advertising budget to ad exchanges or to agencies working with ad exchanges–they aren’t actively managing their campaigns. So they don’t want to hear it when you tell them there’s 60% ad fraud. They want to have confidence in the ad exchanges and they certainly want to believe in their agencies.

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Timely, personalized, and targeted: 5 tips to implement a successful drip email strategy

Answering this question is the trickiest part of the marketing campaign. You can’t afford to frustrate your potential customers by shoving your ads on their screens all the time. It needs adequate planning.

Digital display ad creative: size matters

Choozle

Before we dive in, according to our data—pulled from the Choozle platform over the past six months—here are the top 10 best banner sizes for digital display ads : 728×90 (Leaderboard). 300×600 (Half Page Ad). Digital display ads: creativity is key. Display ad creative resources: The creative process in advertising, from idea to impressions. choozlechat: Display ad creative with Creativity Multimedia. What’s the best banner size for website ads?

Cracking the Code on LinkedIn Ad Copy

Anyword

Let me guess – you’re in marketing, are very busy, and now need to improve the response that you are getting from LinkedIn text ads. So to make things a little easier, here is a short list of recommendations and LinkedIn ad copy best practices.

Deliver Targeted Ads to Ideal Prospects with ZoomInfo Data

Zoominfo

We realized our business information index allowed marketers to deliver targeted online ads at a level never before seen.”. And we added 18M of our now 33M mobile numbers in a span of five months. Innovation can be tricky. More often than not, it leads you to new frontiers.

4 Amazon Ads Trends You Can’t Ignore in 2020

Single Grain

Facebook and Google have been dominating the digital advertising space for years now, but Amazon is at number three and growing fast: they made almost $10 billion in ad revenues in 2019, which is almost 8% of the digital ad market, and up more than 30% from the year before.

Loyalty Auctions: The Next Reward For B2B Markets

If you’ve never used auction techniques to drive engagement in your employee, channel partner or customer rewards programs, you’re missing out! Find out why and how to in this Best Practices Guide from industry leader Reward Paths.

How to Leverage Display Ad Optimization

Oracle

There are several different approaches to take, but we’ll focus on display ad optimization in this blog post. Display ad optimization allows you to customize visitor experiences on your website based on specific display ads that have been served, and Oracle Maxymiser’s display ad optimization feature can help take your testing program to the next level. Capability to test specific user journeys or destination pages from each display ad.

How to Succeed with B2B Facebook Ads

Oktopost

The typical Facebook feed is fast-moving and chaotic, well-suited for B2C ads that catch users’ attention and trigger their impulse to make a quick purchase. What Are Facebook Ads? Facebook Ads is the name for Facebook’s integrated advertising platform.

How to Improve Your Amazon Ads to Increase Sales

Single Grain

With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads. Brands that focus on selling niche but popular products get the most traction because of framing — the consumers who see sponsored ads on Amazon are already in a shopping mindset (because they’re on Amazon in the first place). That cost makes using Amazon Ads a better deal than the average CPC of: Bing Ads ($3.36). Video Ads.

How publishers are increasing revenue while delivering premium ad experiences in email

Liveintent

This was one of the questions posed during our recent webinar with AdMonsters on how publishers can increase revenue while delivering premium ad experiences. With the help of programmatic advertising, native ads can perform 10x better than traditional banner ads.

Your Playbook to B2B Conversational Marketing

Speaker: Ottavio Dattolo, Account-Based Marketing Manager & Kristen Rauch, ABM Manager - Expansion

Many marketers are still hesitant about going all in on a chat-forward approach, especially when they're trying to pair one with an Account-Based Marketing strategy. Don't worry — we've got you covered. Join Ottavio Dattolo and Kristen Rauch, ABM managers at Terminus, to see examples of real chat strategies you can put into action as well as how chat can fit into a multi-channel engagement strategy.

How This Ecommerce Store Doubled Its Revenue Using Our Facebook Ads Advice

Single Grain

In 2019, Samer Biladi , the creative director of SkeletonHD , was struggling to see an impactful ROI from his Facebook ads. Learn to create more effective LinkedIn ads: LinkedIn Ads for Enterprise B2B SaaS: The Only Guide You’ll Need. Combating Rising Facebook Ad Costs.

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