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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly.

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GA4 and Google Tag Manager: Where to Start for B2B Marketers

Walker Sands

Over the past decade, Universal Analytics (UA) has served as an indispensable tool for website monitoring and digital marketing analytics. It has helped business owners, marketers and agencies track website conversions, monitor traffic gains and losses, analyze sudden drops in traffic, and more.

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How to Track Forms in Google Analytics 4 Using Google Tag Manager 

DAGMAR Marketing

One popular method includes using Google Analytics 4 (GA4) and Google Tag Manager (GTM). We’ve developed a step-by-step guide designed to show you how to track a form in Google Analytics 4 using Google Tag Manager. Why Track Your Website Data With Google Analytics 4?

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How to Set Up a Google Analytics 4 Account Using Google Tag Manager

DAGMAR Marketing

Google Analytics, also commonly referred to as Universal Analytics, has been a staple for marketers, advertisers, website administrators, and more for over 15 years. As our online ecosystem has continued to evolve, Google Analytics has largely remained the same until now. What is Google Analytics 4 (GA4)?

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Every go-to-market team knows the frustrations that come from a drawn-out sales process. By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster. Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. How can you speed it up?

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How to Set up and Track Button Clicks In Google Analytics 4 Using Google Tag Manager

DAGMAR Marketing

Button click tracking enables you to create custom Google Analytics 4 events that deliver button track data to GA4. In this blog, we will show you how to track one of the most common events in Google Analytics 4 (GA4) using Google Tag Manager (GTM). Step 6: Create a new Tag in GTM and name it.

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Google Tag Manager Performance: 9 Tips for Faster Site Speed

Single Grain

Google Tag Manager (GTM) is helpful for code tracking purposes, but does it slow down your website? If you’re unfamiliar with the best practices of GTM performance optimization, it can negatively impact your site performance. Identify tags that are no longer needed or serve redundant purposes. Let’s begin!

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty.